Podcasts about mortgage marketing expert

  • 31PODCASTS
  • 95EPISODES
  • 38mAVG DURATION
  • ?INFREQUENT EPISODES
  • Feb 5, 2025LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about mortgage marketing expert

Latest podcast episodes about mortgage marketing expert

The Local Marketing Lab
Build marketing trust: Stop selling, start connecting with Phil Treadwell

The Local Marketing Lab

Play Episode Listen Later Feb 5, 2025 32:33


Are you looking to build trust with potential customers in today's digital world? In this episode of the Local Marketing Lab, Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert Podcast, reveals why traditional selling tactics fall short and how to start connecting authentically with your audience. His unique perspective combines insights from both the mortgage industry and his success as a craft brewery founder.Topics discussed in this episode: 1️⃣ Fundamental difference between marketing and sales2️⃣ Build trust through storytelling and personal branding3️⃣ Evolution of social media algorithms and what it means for businesses4️⃣ Strategies for engaging with other businesses' content5️⃣ Why personal branding matters more in high-trust industriesResourcesConnect with Phil Treadwell on LinkedIn.Learn more about M1 Academy.Listen to an episode of the Mortgage Marketing Expert.

Mortgage Marketing Expert
212 Actionable Strategies with Brian Weis

Mortgage Marketing Expert

Play Episode Listen Later Oct 28, 2024 31:58


In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by Brian Weis, a CRO Owner, coach, and consultant. Together, they talk through strategies to help build a professional's production and growth through outsourcing, time-blocking, and collaboration. Don't miss this episode packed with tactics to find your North Star and grow leads into conversations! Brian Weis is a 30 year mortgage industry veteran. He helps mortgage lenders increase volume and serve more clients. Brian helps real estate companies increase their revenue and improve customer experiences by adding ancillary services. He co-wrote the book “Rethink Everything You Know About Being a Next Gen Loan Officer” to address how things are changing in the industry. 01:15 Meet Brian 03:00 A Need for a Coach 06:00 Role Evolution 08:45 Hungry for Information 10:00 Play the Long Game 13:00 Find the Magic Number 14:25 Think Outside the Box 16:20 Take More Action 17:45 Catalyst for Extra Effort 19:05 How to Find New Excitement 22:45 It All Comes Back to Conversations 24:45 Brian's Top Tactic 26:40 There's No Secret Sauce 30:00 Double Down CONNECT WITH BRIAN: Website | LinkedIn | Action Plan Community TAKE YOUR MORTGAGE CRM TO THE NEXT LEVEL WITH AIDIUM: https://thinkaidium.com/ If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis
Making Modern Changes in the Mortgage Industry with Phil Treadwell

Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis

Play Episode Listen Later Aug 29, 2024 48:28


This week, Jen is joined by Phil Treadwell. Phil is making it his mission to help move the mortgage industry into a more modern and relevant place.  It is time to embrace change and revolutionize the industry! ____________________ Join the Mortgage Lending Mastery Community Today: YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber       Facebook: https://www.facebook.com/JenDuPlessis22   Instagram: https://www.instagram.com/jenduplessis/      Website: www.JenDuPlessis.com    LinkedIn: https://www.linkedin.com/in/jenduplessis/    LinkedTree: https://linktr.ee/jenduplessis Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking. Book a Strategy Call with Jen TODAY: www.ChatwithJen.com _________________________ About Phil Treadwell Phil Treadwell is an entrepreneur, national speaker and podcaster. He has over 18 years of experience in mortgage and real estate, and he regularly collaborates with industry thought leaders from around the country. Phil has been coached and mentored by some of business's elite and now shares his knowledge and experience as a business mindset coach & founder at M1 Academy.  Phil launched the Mortgage Marketing Expert podcast, where he interviews sough-after experts who share first-hand experience and advice to help industry professionals build more modern and relevant businesses. The MME podcast regularly appears in the Top 200 on Apple Podcasts in the Business > Marketing category, and it has been listed by numerous publications as one of the top podcasts in the mortgage and real estate industry.  Phil has spoken at dozens of events and contributed as an expert guest on over 100 other podcasts and social media shows. His awards and recognition include being named “40 Most Influential Mortgage Professionals Under 40” in 2019 and “Most Connected Mortgage Professionals” in 2021 and 2022 by National Mortgage Professional magazine. And he was listed “Top 20 Mortgage Professionals” in 2020 by Yahoo! Finance.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Acez Motivation
The Secret to Building a Successful Real Estate & Mortgage Career

Acez Motivation

Play Episode Play 30 sec Highlight Listen Later Aug 1, 2024 54:55


Ever wondered what it really takes to make it big in the real estate and mortgage world? I got the inside scoop straight from Phil Treadwell, the mastermind behind M1 Academy—voted one of the Top 10 Mortgage Coaching Programs in 2023. Phil also hosts the Mortgage Marketing Expert podcast, which is a must-listen for anyone in the industry.In this interview, Phil spills the secrets to his success and explains why there are no shortcuts to achieving your goals. You'll discover how to plan for success, build a strong network, and develop good habits that will set you up for success.If you're ready to take your career to the next level, this is a must-watch!  ___________________________________________________________________________________Join our weekly calls so you we can help you too!

Mortgage Marketing Expert
200 Going All In While Going All Out with Mark Perkins

Mortgage Marketing Expert

Play Episode Listen Later Jun 14, 2024 66:37


In this milestone 200th episode of Mortgage Marketing Expert, host Phil Treadwell celebrates by giving you a peek at his new podcast, "Business of Success," with a compelling interview featuring Mark Perkins, the founder and CEO of Pivot Realty. This episode delves into Mark's dynamic approach to real estate, exploring his journey from starting Pivot Realty to becoming a leader in the industry. Mark shares valuable insights on entrepreneurship, strategic growth, and the mindset required to achieve success while balancing life's demands. Don't miss this special episode that offers inspiration for anyone looking to excel in their field. Episode Breakdown: 00:20 - The Business of Success 05:50 - How Mark Perkins Defines Success 09:25 - Where Fulfillment Fits In 11:30 - A “Why” is Important 13:40 - Success is Hard 16:45 - Commit to Your Outcome When You Start 17:50 - Life Doesn't Go to Plan 20:30 - Entrepreneurship Advice 24:15 - Intraperneurs 26:20 - Going All In, While Going All Out 28:35 - What the Uncommon Have in Common 33:30 - Can Greatness Be Taught 37:05 - You Win or Your Learn 41:20 - The Role of Failure 46:05 - No Regrets 49:25 - Would You Have Done It the Same Way? 51:45 - How Mark's Why Evolved 54:05 - Do the Work 60:05 - Believe in the Outcome 62:50 - Care About Other People More than Yourself Connect with Mark Perkins: Instagram | Necessary Entreprenuer Podcast LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Freddie Mac Single-Family Home Starts Here
The Way Forward: Strategic Partnerships Transforming Industry Practices

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later May 29, 2024 22:08


In our final episode, Erin Langevin, Senior Vice President, National Retail Operations, Guild Mortgage joins guest host Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert podcast, to discuss the role strategic partnerships play in transforming industry practices

Freddie Mac Single-Family Home Starts Here
Pathway to Stability: Servicing's Role in Sustainable Homeownership

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later May 7, 2024 17:48


In this week's episode, Donna Spencer, Vice President, Servicing Relationship and Performance Management joins guest host @Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert podcast, to discuss the importance of servicing for sustainable homeownership and creating new homeownership initiatives.

Mortgage Marketing Expert
197 What the NAR Settlement Means to YOU

Mortgage Marketing Expert

Play Episode Listen Later Apr 23, 2024 67:52


In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the potential changes and challenges that could reshape these industries. Drawing from their extensive experience, they offer valuable perspectives, dissecting the legal complexities and forecasting the likely effects on industry practices and market dynamics. This episode is a must-listen for professionals seeking to understand and navigate the evolving landscape of the mortgage and real estate industries.   00:25 - Meet Marjorie Adam 01:55 - NAR Lawsuit 05:30 - What the Lawsuit is NOT 07:25 - Is This Good For the Industry 14:20 - Who Falls Outside of this Settlement 15:45 - Are Buyers Agents Gone Now 21:55 - Where is the $ Coming From For Settlement 26:30 - One Tip For Mortgage Pros to Help Realtor Partners 27:45 - Connect with Marjorie 29:25 - Dustin Brohm, The Massive Agent 31:45 - This is NOT a Speed Bump for the Industry 35:00 - Buyer's Compensation 38:55 - Educating the Agents & Consumers 39:55 - Strengthening Relationships Between Mortgage Pros and Agents 45:35 - Make Sure You Have it RIGHT 47:30 - Connect with Dustin 48:00 - Mark Perkins 49:10 - What Will This Lawsuit Do to the Industry 54:10 - How Real Estate Culture Is Going to Change 57:10 - Loan Officers Need to Level Up Too 01:00:30 - How Do You Teach Greatness 01:05:00 - It's Okay To Not Be Great, But… 01:06:40 - Connect with Mark   Connect with Marjorie: @themarjorieadamteamrealtors MarjorieAdamTeam.com Real Estate Unscripted Podcast   Connect with Dustin: Massive Agent Podcast @massiveagent   Connect with Mark: The Necessary Entrepreneur @markperkinsprg   LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Freddie Mac Single-Family Home Starts Here
Bridge to Home: Innovative Homeownership Solutions

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later Apr 2, 2024 25:30


On this episode of The Way Home, @Danny Gardner, SVP, Single-Family Mission and Community Engagement, joins guest host @Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert podcast discuss how Freddie Mac solutions, technology capabilities, and innovative product offerings are bridging the home ownership gap.

Mortgage Marketing Expert
195 There's Always Time If You Make the Time with Ben Smidt

Mortgage Marketing Expert

Play Episode Listen Later Feb 28, 2024 33:35


In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his expertise and insights, offering practical tips and strategies on leveraging tech tools to enhance efficiency and drive business growth. This episode is a must-listen for mortgage professionals seeking to harness the power of technology in their business.     01:50 - Meet Ben Smidt 03:35 - Opportunities in 2024 05:45 - Leveraging Tech to Create More Business 09:30 - We're Going to Have to Do Things Differently 12:15 - Uplist 15:00 - Creating a New Conversation 17:00 - Why is There So Much Resistance to Innovation in Mortgage 19:20 - Technology Won't Replace You, But a Loan Officer that Leverages Technology Can 21:15 - There's Always Time, If You Make the Time 24:40 - Past Client Loan Reviews 27:30 - Your Digital Footprint 29:50 - Regaining Your Time 31:15 - Don't Be Afraid To Try New Things 32:20 - Connect with Ben   GetUplist.com Ben on LinkedInBen on LinkedIn If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
194 Removing Excuses Not to Refer with Kyle Wright

Mortgage Marketing Expert

Play Episode Listen Later Feb 16, 2024 62:57


In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all. Kyle shares his insights on the importance of solving problems, effectively eliminating any reasons for clients not to refer. Listeners can expect to gain valuable insights into the mindset and strategies that have propelled Wright's success in the mortgage industry. Episode Breakdown: 00:50 - From Orthodontics to Mortgage 04:15 - What it Takes to Produce in THIS Market 06:50 - You Have to Learn How to Do Everything 08:55 - Kyle's Current Product Mix 10:45 - “You Don't Need a Backup When You Work With Me” 12:20 - “I WAS the Expert” 16:50 - Conquering Fears 22:45 - Problems to Solve 27:40 - Get Better Than the Other Guy 34:05 - You've Got to Do Everything 42:15 - Where People Found Their Lenders 46:00 - More Conversations = More Business 52:25 - Do You Have the Work Ethic? 55:10 - Taking Action is the Only Cure 59:30 - Outliers 01:00:25 - The Slight Edge 01:01:00 - Find an Activity and Quantify It 01:02:00 - Connect with Kyle   https://www.instagram.com/mrloans.mortgage   If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
191 Tactics Without Strategy is the Noise Before Defeat with Mike Hardy

Mortgage Marketing Expert

Play Episode Listen Later Jan 22, 2024 34:08


In this enlightening episode of Mortgage Marketing Expert, host Phil Treadwell is joined by Mike Hardy. Together, they delve into the future of the mortgage industry, focusing on the opportunities that await in 2024 and 2025. The conversation begins with Phil and Mike exploring the evolving landscape of the mortgage industry. They discuss the potential changes and trends that could shape the industry in the coming years, and how these changes could open up new opportunities for mortgage professionals. The discussion is rich with practical advice and strategic insights, making it a must-listen for anyone looking to succeed in the mortgage industry. Whether you're a seasoned professional or a newcomer to the industry, this episode will equip you with the knowledge and strategies needed to seize the opportunities of tomorrow. Episode Breakdown: 02:15 - From Medicine to Mortgage 03:20 - The Gap Between Mortgage Officers and other Financial Professionals 05:20 - “You Cannot Give Away What You Do Not Have Yourself” 09:08 - How Will 2024 Look? 12:25 - The Silver Tsunami 15:30 - Success Principles 17:00 - Protecting YOU from YOU 18:00 - The Body, The Being, The Balance and the Business 19:20 - The Word of the Year is Intention 23:25 - Is The Action You're Taking Working Towards Your Strategy 24:00 - Advice for the Weary 28:00 - You Have to Win in Your Mind FIRST 30:30 - Would You Do Business with You? Why? 33:15 - MikeHardyBio.com Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Freddie Mac Single-Family Home Starts Here
Sustainable Horizons: Navigating Today's Homeownership with Cecelia Raine

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later Jan 17, 2024 18:18


On this week's episode, Ceclia Raine, VP Servicing Strategy and Integration joins guest host Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert podcast discuss advancing the servicing industry with smart solutions to drive sustainable homeownership in today's environment.

Mortgage Marketing Expert
190 The Way to Get Where You Want to Go is to Make a Decision with Phil Treadwell

Mortgage Marketing Expert

Play Episode Listen Later Jan 11, 2024 27:44


In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell delves into the future of the mortgage industry, specifically focusing on strategies you can use to make this year your best yet. Phil emphasizes the importance of understanding and adapting to the changes in the market, rather than resisting them.   The highlight of the episode is Phil's three-step marketing formula, a proven strategy he believes will be instrumental for loan officers in 2024. This episode is a must-listen for anyone in the mortgage industry, providing valuable insights and actionable strategies to stay ahead of the curve in 2024.   01:45 - Thou Shall Not Fooleth Thyself 02:45 - The Old School and the New School 05:10 - You Can Only Get Better at Things You're Actually Doing 08:00 - Activities, not goals 10:45 - I am a Product of My Habits 11:45 - Being ABLE and Ready to Help Others 14:05 - Social Media Strategies 20:00 - Phil's 3 Step Marketing Formula - Who is your ideal audience? What Problem do we solve for them? Where is the most effective place? 23:35 - The Way to Get Where You Want to Go is to Make a Decision 24:00 - M1 Academy Performance Group Coaching Program Special 25:40 - Momentum Builder 2024 MomentumBuilder.com - use code M1ACADEMY or TREADWELL for $100 off. Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
189 Your Life IS the Content with Tyler Hodgson

Mortgage Marketing Expert

Play Episode Listen Later Jan 3, 2024 38:56


In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral strategies that can significantly enhance client engagement and retention. One of the episode's highlights is Hodgson's exploration of using social media as a CRM tool, providing practical tips on how mortgage officers can leverage these platforms to build relationships, engage with clients, and ultimately drive business growth. This episode is a treasure trove of actionable advice for mortgage professionals looking to optimize their marketing efforts.   03:00 - What Should People Be Excited About in the Industry Right Now 05:30 - How Do You Maintain Growth Even In Challenging Times 08:15 - Leveraging Social Media as a CRM 11:55 - Tips for Time Management 14:45 - You Can't Just Be a Poster 17:00 - Green Light, Yellow Light, Red Light Activities 19:00 - Recruiting Great Talent 23:30 - Do They Want it Badly? 24:30 - Scaling a Team 29:30 - Overlooking Our Past Client Database 34:15 - “Can you refer 3 buyers to your Real Estate Agent?” 37:55 - Connect with Tyler @ChiefLoanOfficer Tyler on LinkedIn Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
188 Now is the Time with Kevin Peranio

Mortgage Marketing Expert

Play Episode Listen Later Dec 22, 2023 42:05


In this informative episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Kevin Peranio to delve into the critical concept of market timing. As a seasoned industry expert, KP shares his insights on the common misconception of waiting for the "perfect" time to invest in real estate. They discuss how mortgage officers and realtors can effectively communicate to prospective investors and homebuyers that the ideal time to enter the real estate market was yesterday, highlighting the importance of taking action rather than waiting for the market conditions to align perfectly. The conversation pivots around the idea that the second best time to invest in real estate is always today. Phil and KP explore strategies for educating clients about the benefits of immediate action and the potential cost of inaction. They emphasize that the real estate market, like any other investment market, is bound to fluctuate, but the long-term benefits of home ownership and real estate investment remain substantial. This episode is a must-listen for anyone seeking to understand the dynamics of the real estate market and the role of timing in successful real estate investment. Episode Highlights: 04:00 - The State of the Industry 09:00 - Stay Forward Focused 11:30 - “Timing” the Market 14:45 - The Best Time Was Yesterday, The Second Best is TODAY 19:25 - The “Starter” Home 24:05 - Playing the Long Game 26:55 - You Can't Be Invisible 31:15 - The Seven D's 38:00 - Incremental Gains 40:00 - Connect with Kevin: LinkedIn | KP Talks Dollars and Sense | YHTV Financial Freedom Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
186 Stacking Successes with Josh Mettle

Mortgage Marketing Expert

Play Episode Listen Later Dec 9, 2023 42:04


In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with the accomplished Loan Officer and fellow Podcaster, Josh Mettle, to discuss the power of stacking successes. We dive into how Josh effectively utilizes time blocking and early mornings to fuel not only the growth of his business but also the success of his team. Tune in to discover valuable insights and strategies that can help you optimize your productivity and achieve your professional goals. Josh Mettle is the Division President & Director of Physician Lending at NEO Home Loans, and is a 20+ year veteran of the mortgage industry. Through trial and error, he's learned how to navigate the inevitable ups and downs of the business. With the mortgage industry historically very transactional and interest rate-focused, he gives advice and creates a strategy to select the ideal mortgage with the lowest overall cost and highest impact on wealth accumulation.  Episode highlights: 03:00 - What Do Originators Need to Be Focused on Right Now 05:00 - Master the Inner Game 10:00 - How Remaking the Routine Remade Josh 14:20 - Building Momentum For Your Day 19:45 - How Josh Time Blocks 23:55 - Getting Your Team to Buy In to the Strategy 27:40 - Finding Your Niche 33:50 - Success is Consistent and Persistent Effort Over Time 37:45 - “The Loan Officer With the Most Friends in 2024 is Going to Win” 40:50 - Connect with Josh: Instagram | Podcast Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
184 Showing Up Consistently with Jake Fehling

Mortgage Marketing Expert

Play Episode Listen Later Nov 22, 2023 37:44


In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and insights on how to build trust, establish credibility, and connect with clients through consistent video content, offering valuable advice for mortgage professionals looking to enhance their marketing efforts. Episode Breakdown: 01:55 - Consistency is Key 03:45 - Marketing and Branding in 2024 07:15 - Why “Back to the Basics” is more than cliche 09:00 - The Power of the Camera in Your Pocket 12:30 - Determining Your “Pillar Content” 17:00 - “We Don't Have to Boil the Ocean to Come Up With Something to Talk About” 19:15 - Using Content Creation to Deepen Local Relationships 26:40 - It's All About the Reps 29:15 - Working Your Database 31:55 - Get Over Yourself and On Camera 36:15 - Follow @MovementMtg | @jakefehling Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Freddie Mac Single-Family Home Starts Here
Breaking Into Underserved Markets

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later Nov 15, 2023 13:36


The inaugural episode, Breaking Into Underserved Markets, features Pam Perry, Vice President of Single-Family Equitable Housing at Freddie Mac, and Phil Treadwell, host of the Mortgage Marketing Expert podcast. Watch as they discuss:Phil's proven three-step marketing formula to break into a new marketBest practices to ensure effective engagement on a cultural levelResources that loan officers can use to help borrowers that may require financial assistance when applying for a loan

Mortgage Marketing Expert
182 YouTube Strategies with Jaime Resendiz

Mortgage Marketing Expert

Play Episode Listen Later Nov 8, 2023 36:55


In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creating engaging video content, optimizing videos for search rankings, and leveraging YouTube's audience to generate leads, Jaime Resendiz shares invaluable insights and practical tips to help mortgage and real estate professionals effectively utilize YouTube as a marketing tool. Don't miss this episode packed with strategies to boost your online presence and grow your business! 02:15 - How Jaime Recognized the Power of YouTube 06:30 - Why is YouTube still relevant for Mortgage and Real Estate Pros 10:00 - What You Should be Posting to YouTube 15:00 - The Difference in Approach for YouTube versus Social Media 19:50 - The Other Kinds of Videos You Should Be Making 24:15 - The Most Important Things to Be Aware of For YOUR Channel 29:25 - The Value of the Description 31:25 - One Tip for Growing Business Through YouTube 33:00 - Working with Jaime and His Team 36:00 - Connect with Jaime: Insta: @jamiersndz YouTube: Jaime Resendiz | Website: jaimeresendiz.com Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
181 Survival Through Innovation with Truv.com

Mortgage Marketing Expert

Play Episode Listen Later Nov 2, 2023 31:18


In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications. Taylor Stork is the COO of Developer's Mortgage & President of CHLA Kirill Klokov is the Co-Founder & CEO of Truv.com Richard Geiser is the VP of Marketing at Truv.com Episode Breakdown: 01:15 - The Costs of Originating a Loan & How to Reduce Them 04:45 - How Truv is Saving Clients Money 09:30 - The Evolution of Verifications 14:40 - The Opportunity for Truv 17:15 - How Truv Works for Lenders (and Borrowers) 19:00 - “We need to put the consumer FIRST” 23:00 - What's the Future of Truv 26:45 - Remind Past Customers You Exist Find out more Truv.com here Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mortgage Marketing Expert
180 Winning or Learning with Josh Pitts

Mortgage Marketing Expert

Play Episode Listen Later Oct 25, 2023 19:04


In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL media. Listen as Phil and Josh provide valuable insights and strategies on creating content that resonates with your audience, ultimately driving business growth. Episode Breakdown: 00:25 - “What I hear is, Royalty!” 01:00 - The Next Wave 02:45 - The Value of Podcasting 04:45 - Imposter Syndrome 08:25 - Collective Knowledge 10:25 - Entertaining the Audience IS Value 13:45 - Focus on Benefits, Not Features 16:19 - “Perfection kills progress” 16:50 - Go do SOMETHING. 17:35 - Taking the Win, or Taking the Learning Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

The 360 Experience
EP 29 | How to Win the Marketing Game Now with Phil Treadwell

The 360 Experience

Play Episode Listen Later Oct 1, 2023 85:54


Tim Braheem Interviews Phil Treadwell Phil Treadwell is a 19 year Mortgage Industry veteran, speaker, mindset coach and the host of the Mortgage Marketing Expert Podcast. In this episode, Tim sits down with Phil to discuss the mindset necessary to thrive in today's mortgage market, marketing philosophies that are critical to understand in order to have success and the common denominators of successful originators. YOU WILL LEARN ABOUT: The need for finding the balance between Trust and Attention in your marketing. Why the only important definition of value is the definition of your target market. Why failure is a critical part of the process of growth. Why trusting yourself generates momentum and how to build it. The common denominators of successful originators. WHO IS PHIL TREADWELL Phil Treadwell is an entrepreneur with 19 years in mortgage and real estate. He's a national speaker, podcaster, and founder of M1 Academy. Phil's "Mortgage Marketing Expert" podcast consistently ranks in Apple Podcasts' Top 200 for Business Marketing and is recognized as a top podcast in the industry. He has guested on over 100 shows and has been recognized by National Mortgage Professional magazine and Yahoo! Finance for his contributions to the industry. Link to purchase Common Choices of Uncommon People : Going from Ordinary to Extraordinary with a Single Choice https://www.amazon.com/Common-Choices-Uncommon-People-Extraordinary/dp/1432750518 PERFORMANCE EXPERTS' COACHING PROGRAMS ✔ Learn About the Leadership360 Signature Programhttp://leadership360now.com ✔ GET A FREE Private MORTGAGE COACHING Strategy Session:http://www.MortgageCoachingNow.com ✔REFERRAL PARTNER SUCCESS SYSTEM (50% DISCOUNT OFFER)https://www.performance-experts.com/rpss-specialpodcastoffer

Laugh, Lend and Eat
Unlocking the Mortgage Mindset Insights with Phil Treadwell

Laugh, Lend and Eat

Play Episode Listen Later Sep 30, 2023 38:36


"Unlocking the Mortgage Mindset: Insights from Phil Treadwell" Episode Overview: In this riveting episode of Laugh Lend and Eat, hosts Fobby Naghmi and Madison Keenan sit down with Phil Treadwell, the founder of M1 Academy and the host of Mortgage Marketing Expert. The trio dives deep into the intricacies of the mortgage industry, discussing the importance of mindset, building trust, and the power of an abundance mentality. Mindset Matters: Phil emphasizes that mindset is not just a buzzword but the most crucial element that controls our attitude and actions. It's the starting point for any mortgage professional looking to make a significant impact. Building Trust: The conversation explores the importance of trust in both client and partner relationships. Phil shares two easy ways to build trust: finding common ground and offering value without expecting anything in return. Marketing vs. Sales: Phil distinguishes between marketing, which is about grabbing attention, and sales, which is the conversation that follows. He argues that effective marketing is a balance of trust and attention. Abundance vs. Scarcity Mindset: Fobby brings up the concept of an abundance mindset, where everyone can win, as opposed to a zero-sum game. Phil agrees and discusses how this mindset can be especially empowering in the mortgage industry. Daily Habits and Non-Negotiables: Phil suggests that having daily habits can create a series of small wins that build momentum and confidence, ultimately leading to better performance. Unique Value Offer: Phil talks about the importance of having a unique value proposition to stand out in a crowded market. He mentions that this can change the narrative and help mortgage professionals offer more than just rates to their clients. The Power of Action: Phil wraps up by emphasizing that taking action, even if small, can have a significant impact on your mindset and your business. Doing something is always better than doing nothing. Book: "Tribes" by Seth Godin M1 Academy by Phil Treadwell Mortgage Marketing Expert Podcast Phil's guilty pleasure: Chips and Queso Fobby's Cannoli Cake mishap in New Jersey Madison's insights into consumer behavior and marketing LinkedIn M1 Academy Website Mortgage Marketing Expert Podcast Fobby Naghmi: LinkedIn, Twitter Madison Keenan: LinkedIn, Twitter Tune in for an episode filled with actionable insights and candid conversations that will leave you with a fresh perspective on the mortgage industry. Whether you're a seasoned professional or new to the field, this episode has something for everyone.

The Influential Personal Brand Podcast
How To Build Your Brand In the Mortgage and Real Estate Industry with Phil Treadwell

The Influential Personal Brand Podcast

Play Episode Listen Later Jul 11, 2023 41:33


If you're wondering how you can use your personal brand to leverage and differentiate yourself to generate more leads when the market is challenging, this episode is for you! In this niche episode aimed at real estate developers, brokers, loan officers, or anyone in the mortgage and real estate industry, we are joined by Phil Treadwell to discuss how to build your brand and diversify your income stream. Phil is a mindset coach and a national speaker. He's the founder of the M1 Academy and the host of the Mortgage Marketing Expert podcast. In this discussion, we talk about the power of educational social media content, how to use it to solidify referrals, the platforms Phil recommends for maximum impact, how often to post, and how to strike the perfect balance between personal and business content. Phil also explains why having a website is essential and how to take online interactions offline for true success, before shedding light on how you can leverage your personal brand to diversify your income and revenue streams. For all this and more, tune in today! 

Mortgage Marketing Expert
170 Unlock Homeownership Opportunities with Freddie Mac

Mortgage Marketing Expert

Play Episode Listen Later Jun 27, 2023 26:18


“Home can mean different things for different people!” In this episode I‘m joined by Srijana Giri, Senior Director at Freddie Mac to discuss what's changed since our last discussion in the economy, at Freddie Mac and for Srijana herself. June is homeownership month; borrower circumstances are vast and unique…the housing industry needs to provide smart automation for all walks of life to make home possible in the most efficient and sound manner. During this discussion we'll explore how recent solutions address age-old problems for first-time and lower-income homebuyers... and what more we can do to leverage technology innovation and data to open more doors. We cover a lot of ground, from the problem of home supply, to expanding access to credit, to educating lenders and consumers on the ever expanding options on the road to home ownership. Do not miss out on this conversation! Episode Breakdown: 00:52 - 5 years of Mortgage Marketing Expert 01:40 - What's changed for Freddie Mac and Srijana 05:24 - How Freddie Mac is trying to impact housing supply 07:26 - “Home can mean different things for different people” 08:38 - How Freddie Mac is expanding access to credit 12:30 - How Freddie Mac is helping people take advantage of programs they offer 14:38 - What's COMING from Freddie Mac 19:35 - Moving the Mortgage Industry forward 23:04 - One Tip for Mortgage Pros looking to expand their business 24:11 - Connect with FreddieMac & visit resources to expand homeownership: Affordable lending options Explore AIM automation LinkedIn: @Freddie Mac Single-Family Instagram: @FreddieMaccorp LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

Mortgage Marketing Expert
168 Celebrating 5 Years of Mortgage Marketing Expert

Mortgage Marketing Expert

Play Episode Listen Later Jun 1, 2023 32:10


Today is the 5-Year Anniversary of this podcast, and I can't believe how far we've come! In today's episode, we're taking a trip down memory lane, reflecting on some highlights, notable moments, and funny stories from our journey over the past five years. I also want to take a moment to express my deepest gratitude to all the incredible guests, listeners, and everyone who has supported the Mortgage Marketing Expert podcast along the way. Your unwavering support has been the driving force behind our success, and I am truly humbled by it. THANK YOU! Episode Breakdown: 00:22 - I can't believe we made it 5 Years! 01:08 - This podcast was originally just a happy accident 03:39 - From Instagram tips to inviting podcast guests 06:02 - How in heck do I do a podcast?! 09:07 - We're on to something here - those first episodes 11:23 - Launching the podcast at Mastermind Summit 2018 15:35 - Getting Gary Vaynerchuk on the MME Podcast 21:36 - Technical difficulties during the 2nd most downloaded episode 25:03 - Business is about relationships, use content 27:58 - Podcast Equipment & M1 Academy at PhilTreadwell.com 31:24 - THANK YOU, THANK YOU, THANK YOU!! Connect with us on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis
Making Modern Changes in the Mortgage Industry with Phil Treadwell

Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis

Play Episode Listen Later Feb 16, 2023 48:30


This week, Jen is joined by Phil Treadwell. Phil is making it his mission to help move the mortgage industry into a more modern and relevant place.  It is time to embrace change and revolutionize the industry! Get to know Phil Treadwell: Phil Treadwell is an entrepreneur, national speaker and podcaster. He has over 18 years of experience in mortgage and real estate, and he regularly collaborates with industry thought leaders from around the country. Phil has been coached and mentored by some of business's elite and now shares his knowledge and experience as a business mindset coach & founder at M1 Academy.  Phil launched the Mortgage Marketing Expert podcast, where he interviews sough-after experts who share first-hand experience and advice to help industry professionals build more modern and relevant businesses. The MME podcast regularly appears in the Top 200 on Apple Podcasts in the Business > Marketing category, and it has been listed by numerous publications as one of the top podcasts in the mortgage and real estate industry.  Phil has spoken at dozens of events and contributed as an expert guest on over 100 other podcasts and social media shows. His awards and recognition include being named “40 Most Influential Mortgage Professionals Under 40” in 2019 and “Most Connected Mortgage Professionals” in 2021 and 2022 by National Mortgage Professional magazine. And he was listed “Top 20 Mortgage Professionals” in 2020 by Yahoo! Finance.  Get In Touch with Phil WEBSITE IG PODCAST - Mortgage Marketing Expert

Lending Forward
Navigating through the Content Hustle with Phil Treadwell

Lending Forward

Play Episode Listen Later Dec 16, 2022 26:03


Are you still confused about creating social media content for your business? You’ll want to listen to this episode. Today my guest is Phil Treadwell, award-winning Certified Mortgage Advisor and 18-year mortgage industry veteran. He currently serves as the Market Leader for Your BREW Team at Thrive Mortgage. He is also the Founder and Host of the Mortgage Marketing Expert podcast where he interviews expert guests who share firsthand tips and advice on how to build a more effective and efficient business. Phil was named one of the 40 Most Influential Mortgage Professionals Under 40 in 2019 by National Mortgage Professional Magazine, and he was also named one of their Most Connected Mortgage Professionals in 2021. Yahoo! Finance listed him of the Top 20 Mortgage Professionals in 2020. Phil has built sales teams & coached industry professionals in markets all over the country, and he currently resides in the Dallas-Fort Worth, TX area. You’ll hear why marketing your business on social media is so important, some tips on how to create content that makes people want to stop scrolling and listen, and how to build relationships that are more than simply “transactional” in nature. Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward? Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. Discussion Points: Phil’s path to success Phil’s a-ha moments - starting over in Dallas - similarities in the industry vs. today’s technology Why content marketing/social media is so important - Average American spends 2.5 hours a day on social media The ‘DMV test’ for your content What content/inspiration? Guide ppl? Who is audience What value/objective Best medium for that message to that audience Pillar content - hobbies, places, groups on FB - that creates an audience Tell your audience how your content will benefit them Conversations with clients - “What is significant about this for you?” Dig deeper! Build relationships for life Lending Forward – Social media - engage in other people’s content! Resources/Links: Phil on Instagram Phil Treadwell LinkedIn Thrive Mortgage Mortgage Marketing Expert Podcast Taylor Ellard LinkedIn Atlantic Bay Mortgage Group

Mortgage Marketing Expert
142 Leveling Up with Phil Treadwell

Mortgage Marketing Expert

Play Episode Listen Later Sep 16, 2022 31:53 Very Popular


This is a special solo episode with host Phil Treadwell! He shares shares some tips on how to create more leads in today's market environment, some insight into some of the incredible things ahead for the Mortgage Marketing Expert podcast, and he talks about the new and improved mission, as well as upcoming guests.   Episode breakdown:  00:00 – New intro  01:53 – Changes to MME  06:35 – MME origin story  13:49 – How to get elite guests  16:22 – Creating leads in this market  20:12 – Getting Realtor attention  24:08 – Upcoming MME guests  27:27 – Overcoming fear of failure  30:02 – A call to action  Phil Treadwell is a Certified Mortgage Advisor & Dallas/Fort Worth Market Leader with Thrive Mortgage. He has 18 years of experience as a top-producing mortgage professional, and he partners with real estate professionals and homebuyers to create financial security and Build Real Estate Wealth. He regularly collaborates with other industry professionals, thought leaders, and innovators throughout the U.S.  From a passion to see the industry move into a more modern and relevant era, Phil created the Mortgage Marketing Expert podcast. He has also been coached by some of the industry's elite and has built teams in markets all over the country, making him a sought-after national speaker. He has spoken at dozens of industry events and contributed on over 100 other podcasts and social media shows.  Phil was named one of National Mortgage Professional magazine's “40 Most Influential Mortgage Professionals Under 40” in 2019. Yahoo! Finance listed him one of the "Top 20 Mortgage Professionals in 2020”. Most recently National Mortgage Professional magazine included him as one of the “Most Connected Mortgage Professionals” in 2021 and 2022.  Connect with Phil: instagram.com/philtreadwell   Connect with MME: instagram.com/mortgagemarketingexpert   If you are enjoying the MME podcast, PLEASE LEAVE US A 5* REVIEW, and don't forget to connect with us on social media! 

Loans On Demand Podcast
53: Phil Treadwell - Provide Solutions Instead of Selling a Product

Loans On Demand Podcast

Play Episode Listen Later Aug 18, 2022 51:51


Today, we're re-joined by Phil Treadwell. Phil is the Market Leader for Your BREW Team at Thrive Mortgage from the Dallas-Fort Worth area in Texas, who's also the founder and host of the "Mortgage Marketing Expert" podcast.   Phil is here to discuss why you need to provide solutions instead of sell a product, why you need to engage instead of just making content on social media, and why you need to do the hard work.   Phil's 1st appearance on the Loans on Demand Podcast: https://loansondemand.podbean.com/e/27-phil-treadwell/   Phil Treadwell's Website: www.philtreadwell.com Phil Treadwell's LinkedIn: @PhilTreadwell Phil Treadwell's Instagram: @philtreadwell Phil Treadwell's Facebook: @PhilTreadwell   ParagonDMG Website: www.paragondmg.com Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula   I Love Mortgage Brokering: www.ilovemortgagebrokering.com   Find out more about BRX Mortgage: www.rookietorockstar.ca   Find out more about the 10 Loans A Month Academy: www.10loansamonth.com

HW Podcasts
Phil Treadwell: origination tactics with the Mortgage Marketing Expert

HW Podcasts

Play Episode Listen Later Jun 23, 2022 52:50 Very Popular


Coming to you this week – a little over three years to the day since his last appearance on the show – is Phil Treadwell. Phil is a market leader at Thrive Mortgage where he leads the BREW team in the Dallas-Fort Worth area. He is also the host of the Mortgage Marketing Expert podcast. The last time he appeared on the show the discussion centered on mortgage marketing in a low-rate environment. Now in a distinctly different (savagely unhealthy) market, Treadwell and HW Media CEO Clayton Collins focus their conversation on the opposite: mortgage marketing in a high-interest rate environment. Enjoy the episode!

Get It Done Podcast
88. Jimi interviews Val Miller, marketing manager for the Art of Home Ownership and a mortgage marketing expert. Don't miss this one!

Get It Done Podcast

Play Episode Listen Later Jun 9, 2022 72:18


Val works tirelessly to provide value for home owners and loan officers, and just kills it in the mortgage space. She's also the host of Feel Good Marketing. Welcome, Val! Connect with Val: Facebook: https://www.facebook.com/valmiller00 Instagram: https://www.instagram.com/feelgood_marketing/ Connect with Jimi: linktr.ee/Jimi_Ryan Check out what we're doing at TeamGetItDone.com Subscribe today and tell a friend

Loans On Demand Podcast
27: Phil Treadwell – Being Social on Social Media

Loans On Demand Podcast

Play Episode Listen Later Feb 21, 2022 40:03


When people complain something doesn't work, Phil believes there are two possible explanations: “You didn't do it long enough, or you didn't try hard enough.” Everything works if you're willing to put out the right effort. With 17 years of experience in the mortgage sector, he knows well what it takes to build a long-term business here and is eager to share it all with you.   Phil Treadwell currently works at Thrive Mortgage as the National Director of Sales Innovation & Strategy. He's the Co-Founder of Industry Syndicate, the real estate and mortgage industry's first podcast network, and the Founder and Host of the Mortgage Marketing Expert podcast. In his shows, he interviews experts who give personal insights and guidance to assist mortgage professionals to expand their businesses.   Phil provides Luke with a slew of tips on how to use social media platforms and get more business in this episode of the Loans On Demand Podcast. Networking is essential for loan officers to stay in this industry for a long time and prosper. However, it's critical to understand how you use multiple platforms to interact with people and make connections. “It's simply the process of turning strangers into acquaintances, and acquaintances into friends…,” Phil goes on to explain it further. Listen in to find out what the steps are.    What You Will Learn: What hard work Phil put in to get to where he is now. How you build a strong rapport with people through social media. What type of content you should post on these platforms. Why it's so important to plan ahead of time for your social media marketing.   And much more!    Favorite Quote: “The key to success is consistent and persistent effort over time.” -     Phil Treadwell   How To Get Involved: Find more about Phil through the Website, or connect with him on LinkedIn, Instagram, and Facebook. Learn more about Luke through the Website, or connect with him on LinkedIn, and Facebook. Make sure you never miss an episode — check out Loans On Demand shows on Apple Podcasts, and don't forget to subscribe, rate, and review!

Coffee and Questions - Instagram, Realtors, Loan Officers
Episode 3: How to Re-Purpose content w/ Phil Treadwell

Coffee and Questions - Instagram, Realtors, Loan Officers

Play Episode Listen Later Feb 21, 2022 44:13


Phil Treadwell is a 17-year veteran of the mortgage industry as both a top-producing mortgage banker & independent mortgage broker. He is the National Director of Sales Innovation & Strategy for Thrive Mortgage, the Host of the Mortgage Marketing Expert podcast, and a Co-Founder of Industry Syndicate podcast network. He was recently named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine, and "Top 20 Mortgage Professional of 2020" by Yahoo! Finance.  Connect with Phil Instagram: @philtreadwell @mortgagemarketingexpert    Are you a great Realtor or Lender, but bad at Instagram? Stop leaving so much opportunity on the table...It's Yours! Well, you need to check out The Instagram Power Method!! Join the program NOW! https://www.powermethodmasterclass.com/course-pricing/ (https://www.powermethodmasterclass.com/course-pricing/)  Connect with Michelle: Website: https://bermanmediapd.com/ (https://bermanmediapd.com/) Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ?fbclid=IwAR0iFZKmCMqGxlMeUwV58u4fEkAxLA81mbRqLEOevM6nFwFPnd5AsfhcM50 (https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ)   Want FREE Social Media Advice? Join our FREE FB Group! 

Rommel Report
Phil Treadwell on Finding Purpose and the Importance of Failure

Rommel Report

Play Episode Listen Later Dec 23, 2021 49:38


Phil Treadwell is a 17-year mortgage industry veteran and podcast host of The Mortgage Marketing Expert podcast. Kendra and Phil discuss the necessary steps one must take to find purpose and fulfillment in everyday life. Listen in as they discuss everything from the mortgage industry to Phil's personal journey and the failures it took to get to where he is at today. Learn from two industry titans the everyday tools it takes to achieve personal success.

Marketing Genius
The Importance of Creating Relatable Content with Phil Treadwell | EP. 108

Marketing Genius

Play Episode Listen Later May 21, 2021 42:29


Phil Treadwell is the host of the Mortgage Marketing Expert podcast and the National Director of Thrive Mortgage. He is driven to help real estate and mortgage professionals have a more modern and relevant business, and social media marketing is his passion. Born and raised in Missouri, Phil got his business degree and planned on … Continue reading "The Importance of Creating Relatable Content with Phil Treadwell | EP. 108" The post The Importance of Creating Relatable Content with Phil Treadwell | EP. 108 appeared first on Witly.

The Co/LAB
Grow Your Business through the Power of Podcasting

The Co/LAB

Play Episode Listen Later Feb 18, 2021 45:20


Description: While many small businesses are vying for customers' attention through traditional mediums and social media channels, there's another platform you can use to promote your business: podcasts. This week, The CoLab Podcast hosts Megan Marsh and Andres Munar are joined by Phil Treadwell, the National Director of Sales and Innovation and Strategy for Thrive Mortgage. Treadwell hosts the Mortgage Marketing Expert podcast and has plenty of tips for small business owners to get started recording their own and grow your business through podcasting. Show Notes: The popularity of podcasts has exploded in recent years, but they're not just for true crime aficionados or newshounds. Podcasts can be a very valuable marketing tool to businesses of any size. To help you get started on your own podcast, The CoLab hosts Megan Marsh and Andres Munar welcome Phil Treadwell, the National Director of Sales and Innovation and Strategy for Thrive Mortgage and host of the Mortgage Marketing Expert podcast. Ready to dive in? Here's what we're covering in this episode of The CoLab: [01:33] Introducing Phil Treadwell, host of the Mortgage Marketing Expert podcast and founder of Industry Syndicate, which is the first podcast network for real estate and mortgage professionals. [06:46] Podcasting (and other types of content such blogs) can serve as a means of getting your business name out there simply because it's content that pops up in internet searches in addition to your business website or social media. [12:36] Starting a podcast requires the right mindset: abundance. As in, there is an abundance of business out there for entrepreneurs, so you'll need to shed the belief that offering tips and resources is giving away your business' proprietary information. [15:17] If the podcast you want includes interviews with industry experts or other types of guests, getting them on the show comes down to a simple bit of advice: Just ask. You never know who will say yes. [27:48] Starting a podcast doesn't require investing in expensive sound recording equipment. A pair of earbuds and a recording app on your smartphone are all you need to get started. [32:28] Podcasts aren't a short-term marketing solution. If you think it would be a good fit for you and your business, be prepared to invest time in producing and releasing your content and growing your audience. Are you going to grow your business through podcasting? Let us know in the comments below. And share this with someone who needs it! Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube. The Cólab Crush It Action Plan: 7 Steps to Small Business Transformation DOWNLOAD NOW

The Co/LAB
Grow Your Business through the Power of Podcasting

The Co/LAB

Play Episode Listen Later Feb 18, 2021 45:20


Description: While many small businesses are vying for customers' attention through traditional mediums and social media channels, there's another platform you can use to promote your business: podcasts. This week, The CoLab Podcast hosts Megan Marsh and Andres Munar are joined by Phil Treadwell, the National Director of Sales and Innovation and Strategy for Thrive Mortgage. Treadwell hosts the Mortgage Marketing Expert podcast and has plenty of tips for small business owners to get started recording their own and grow your business through podcasting. Show Notes: The popularity of podcasts has exploded in recent years, but they're not just for true crime aficionados or newshounds. Podcasts can be a very valuable marketing tool to businesses of any size. To help you get started on your own podcast, The CoLab hosts Megan Marsh and Andres Munar welcome Phil Treadwell, the National Director of Sales and Innovation and Strategy for Thrive Mortgage and host of the Mortgage Marketing Expert podcast. Ready to dive in? Here's what we're covering in this episode of The CoLab: [01:33] Introducing Phil Treadwell, host of the Mortgage Marketing Expert podcast and founder of Industry Syndicate, which is the first podcast network for real estate and mortgage professionals. [06:46] Podcasting (and other types of content such blogs) can serve as a means of getting your business name out there simply because it's content that pops up in internet searches in addition to your business website or social media. [12:36] Starting a podcast requires the right mindset: abundance. As in, there is an abundance of business out there for entrepreneurs, so you'll need to shed the belief that offering tips and resources is giving away your business' proprietary information. [15:17] If the podcast you want includes interviews with industry experts or other types of guests, getting them on the show comes down to a simple bit of advice: Just ask. You never know who will say yes. [27:48] Starting a podcast doesn't require investing in expensive sound recording equipment. A pair of earbuds and a recording app on your smartphone are all you need to get started. [32:28] Podcasts aren't a short-term marketing solution. If you think it would be a good fit for you and your business, be prepared to invest time in producing and releasing your content and growing your audience. Are you going to grow your business through podcasting? Let us know in the comments below. And share this with someone who needs it! Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube. The Cólab Crush It Action Plan: 7 Steps to Small Business Transformation DOWNLOAD NOW

Mortgage Leadership Outlook Series
Phil Treadwell, Mortgage Marketing Expert Podcast

Mortgage Leadership Outlook Series

Play Episode Listen Later Feb 1, 2021 43:48


In this episode of Mortgage Leadership Outlook, Phil Treadwell, founder and host of the Mortgage Marketing Expert Podcast, and series' host Andrew Berman chat about Clubhouse, a new app that is gaining traction in the mortgage industry; opportunities in voice marketing, secrets of successful podcasting, insights from his meeting with Gary Vaynerchuk a few years ago and more.

The Market Authority Show with Stefanie Lugo
How to Create a Multi-Platform Marketing Plan with Phil Treadwell

The Market Authority Show with Stefanie Lugo

Play Episode Listen Later Jan 14, 2021 55:36


We know there's a symbiotic relationship between lenders and real estate agents. We kind of need each other. What I find interesting is that a lot of the marketing that the two professions do is similar but mortgage lenders have to market not only to the consumer but to the agent as well. Today I'm really excited to bring to you an expert at doing just that: Phil Treadwell. 16-year veteran of the mortgage industry, as well as an award-winning podcaster and national speaker. He is the host of the Mortgage Marketing Expert podcast & co-founder of Industry Syndicate podcast network. Phil also serves as a Regional VP for Mason-McDuffie Mortgage in Dallas, TX. He was recently named named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine, and "Top 20 Mortgage Professional of 2020" Yahoo! Finance. In this discussion we cover: How to create a multi-platform marketing plan Being consistent in posting content Staying motivated even when it's the last thing you want to do How to track your results to know what's working Ways he's planning to level up in 2021 and so much more. Phil's Instagram: @PhilTreadwell Mortgage Marketing Expert Podcast: @MortgageMarketingExpert Free Social Media Training for Real Estate: https://bit.ly/3igitX0

GRIT: The Real Estate Growth Mindset
Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage

GRIT: The Real Estate Growth Mindset

Play Episode Listen Later Aug 25, 2020 51:44


Phil Treadwell is a top producing and independent mortgage banker who is a 16-year veteran in the mortgage industry. He was the top originator in a multi-state region with his own company during the financial crisis of ‘08 - ‘09.  Between 2019 and 2012, he developed production and built branches through the South and Southeast regions of the US. Currently, he is the VP of Development and Regional Manager for Mason-McDuffie Mortgage. He is also the Founder and Host of the Mortgage Marketing Expert podcast and Co-Founder of Industry Syndicate. Recently, National Mortgage Professional Magazine named him as one of  “40 Most Influential Mortgage Professionals Under 40”.  Let’s hear from Phil the importance of podcasting and the value of effective marketing and having your own personal brand. In this episode, we talk about...(2:43) What is the true value of podcasting?(6:27) Which is more engaging: Videos or Podcasts?(17:19) How to attract your target audience to listen to your podcast(24:41) The power of having a strong personal brand (28:20) What is the formula for effective marketing?(29:32) How important is it to have exposure on all mediums(32:10) Social media platforms  Real Estate Agents and Mortgage Experts need to be on (34:22) Is Tiktok an ideal social platform for Business?(38:34) What is Industry Syndicate?(49:24) Phil’s most important piece of advice

Getting Your Real Estate Life Together
EPISODE SIX - Getting Your Real Estate Life Together with Michelle Berman

Getting Your Real Estate Life Together

Play Episode Listen Later Jun 4, 2020 51:42


Michelle Berman is a nationally sought after Instagram Content Development coach, Owner of Berman Media PD and Creator of the Instagram Power Method Program. She is a self-made entrepreneur who has grown her program and coaching services to well over 6 figures in each of her 5 years in business. She specializes in working with Real Estate agents, Lenders and Title Reps nationwide and to date has taught and trained over 500 students. Michelle is an expert in understanding and utilizing Psychology to help people tap into the power of Instagram and its ability to be a lead generation source for your business. She has been featured on several podcast and publications including, Mortgage Marketing Expert, Mortgage Marketing Radio, Mindshare 101 w/ David Greenspan, Next Level Loan Officers & more.

Mortgage Marketing Expert
070 Top Producer Tips  with  Dan Keller

Mortgage Marketing Expert

Play Episode Listen Later Apr 23, 2020 34:39


In today’s episode I interview a good friend and top producing Loan Officer, Dan Keller.  We talk about the tactics mortgage professionals should use to become a trusted advisor, as well as how to focus yourself and your business to succeed in today's market environment. Dan Keller is a top producing mortgage professional based in Seattle, Washington.  He has been a Top 1% Originators according to Scotsman Guide for multiple years.  He is an affiliate professor in the School of Real Estate at the University of Washington, and has been blogging in the mortgage industry since 2010. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Todd Duncan's High Trust TODAY Podcast
Mortgage Marketing Expert Interview: Trust & Mindset with Todd Duncan

Todd Duncan's High Trust TODAY Podcast

Play Episode Listen Later Apr 20, 2020 29:56


Check out Todd's interview on the Mortgage Marketing Expert Podcast with Phil Treadwell. They had a great conversation around the mindset that it takes to build a business and create trust in today's market environment. Subscribe to the Mortgage Marketing Expert Podcast: http://mortgagemarketingexpert.libsyn.com/ Check out Todd's brand new resource, CONNECT! CONNECT! a six-week course designed to teach a proven and intentional strategy to connect with your clients and referral partners at a deeper level in this brand new economy that we’re now living in. The course includes 16 video sessions taught by Todd, 10 Zoom calls with Todd and the other participants of the program, and his CONNECT! Tool Kit packed with the strategies to increase your connection and conversion in business and in life. CONNECT! with Todd Duncan for 10% off: https://bit.ly/2wNnqDj

Mortgage Marketing Expert
069 Trust & Mindset with Todd Duncan

Mortgage Marketing Expert

Play Episode Listen Later Apr 16, 2020 29:14


In today’s episode we have another repeat guest and mortgage industry titan, Todd Duncan, and we discuss the mindset that it takes to build a business and create trust in today's market environment. Todd Duncan is a Sales & Leadership Entrepreneur with over 5 million students worldwide, and has written multiple NY Times best-selling books.  Todd is the Founder & CEO of The High Trust Company, and is a game-changing national speaker. Todd has hosted Sales Mastery which is the longest running event in the mortgage industry, with over 80,000 attendees in the last 25 years. Todd was in the top 1% of mortgage originators in the US by the time he was 27, and financed over 5,000 transactions in his first 12 years.  He has authored 17 books, including 2 NY Times best-sellers, and and has been featured in the NY Times, Wall Street Journal, LA Times, SUCCESS Magazine, FOX, CNN and many other media outlets. Todd has spent his life teaching and equipping professionals with the power of HIGH TRUST as the key catalyst in achieving their dreams and impacting their teams.  As the leading authority on Trust, he helps leaders accelerate emotional connection with their teams and equips them to lead with purpose, improving conviction and ownership of the mission. **Todd just launched a new resource called CONNECT! - which is a six-week course designed to teach a proven and intentional strategy to connecting with your clients and referral partners at a deeper level in this brand-new economy that we’re now living in.  MME listeners can get 10% OFF here: https://bit.ly/2Vf2jTS  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
068 Seizing Opportunity with Steve Sims

Mortgage Marketing Expert

Play Episode Listen Later Apr 13, 2020 30:54


In this episode we welcome back a repeat guest form one of our most downloaded episodes, Steve Sims, who Forbes magazine called the Real-Life Wizard of Oz.  Steve and I talk about all that’s happening in our industry with COVID-19 & how mortgage and real estate professionals can seize the opportunities that have presented themselves in today’s world. Steve Sims is the CEO & Founder of The Bluefish, a luxury experiential concierge firm, and best-selling author of “Bluefishing”.  Steve grew up a bricklayer from London and went on to work with some of the world’s most coveted celebrities and create some of the most amazing experiences for his clients.  Steve is also a motivational speaker, offering visionary insights as he delivers a “principles without compromise” approach to results-driven content. To take advantage of the 3 FREE MONTHS of content that Steve talked about in the episode, go to: simsdistillery.com, choose quarterly & use the promo code: MMMC Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
067 Pursuing Freedom with Erin Bradley

Mortgage Marketing Expert

Play Episode Listen Later Apr 8, 2020 37:05


In today’s episode I get to talk to my friend and fellow mortgage professional Erin Bradley.  Erin has found & build a system for a unique way to help both mortgage AND real estate professionals not to be so dependent on leads. Erin Bradley is a mortgage lender, speaker and business coach. She’s also a bestselling author of the book Pursuing Freedom, and host of the Real Estate podcast Pursuing Freedom. Her life motto is that the goal is to build a life you don’t need a vacation from. Through her coaching and online workshops, Erin is on a mission to help others believe in, and achieve, both time and financial freedom, faster than you ever dreamed possible! To download the resources talked about in the episode, go to: www.pursuingfreedom.com. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
066 Facebook Ads with Dustin Brohm

Mortgage Marketing Expert

Play Episode Listen Later Mar 30, 2020 39:39


In today’s episode I sit down with my good friend and fellow Industry Syndicate Co-Founder Dustin Brohm.  Dustin is a real estate marketer & Facebook ads expert, and we talk about how mortgage & real estate professionals can take advantage to increased social media attention & engagement caused by so many people staying home due to COVID-19 fears. Dustin Brohm is the host of the Massive Agent Podcast. He’s a Co-Founder of the Industry Syndicate real estate podcast network and a National speaker on real estate marketing & lead generation. He has spoken at Inman Connect, Gary Vaynerchuk’s Agent2021, HousingWire, and more. Dustin is also Realtor w/ eXp Realty in Salt Lake City, Utah. If you would like to join Dustin’s Facebook ad webinar that we mentioned in the episode, you can sign up at: www.massiveagentpodcast.com/phil. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
065 Creating Success with Casey Cunningham

Mortgage Marketing Expert

Play Episode Listen Later Mar 27, 2020 35:59


Today's episode is with another good friend of mine, and one of the greatest mind's in the mortgage industry today, Casey Cunningham.  We talk about talent: specifically who's succeeding, the tangibles & intangibles originators need to be successful, and who the next wave of competitors is. With more than 30 years of diverse retail mortgage banking experience, Casey Cunningham is one of the most influential and trusted leaders in the industry. A close adviser to prominent executives across the nation, she has the proven ability to lead and transform organizations. Casey has served as Executive Vice President of a $4 billion dollar mortgage company and earned recognition as one of the highest-ranking mortgage executives in the nation. She established XINNIX, the Mortgage Academy, in 2002 and has recruited and led talented men and women from diverse industries to help XINNIX become the most recognized and acclaimed sales and leadership training academy in the mortgage industry. Casey’s passion for professional standards, education, sales productivity and accountability has empowered professionals across the nation to experience more fulfilling and productive careers. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
064 Social Distancing with Alex Kutsishin

Mortgage Marketing Expert

Play Episode Listen Later Mar 20, 2020 40:14


It has been a crazy couple of weeks in the mortgage industry, so my good friend Alex Kutsishin and I decided to do an episode where we discussed not only some tactical things that mortgage & real estate professionals can do during the social distancing going on with COVID-19, but how we can add value to local communities and the businesses we work for.  Alex is an innovator and entrepreneur.  His expertise is in people, marketing, digital communication and technology, and he currently serves as Co-Founder & CEO of Sales Boomerang. In 2011 Alex launched the nation’s first code free mobile development software which he exited at the end of 2014.  After the buyout he consulted for one of the top business intelligence companies which sold 2 years ago for over $100M. He then consulted for one mortgage industry's best marketing companies which is where he got the idea for his new venture -- Sales Boomerang, the first fully automated Borrower Intelligence software that tells lenders when a prospect or past customer is ready for a loan. In less than 3 years they have discovered over $20B in missed loan volume for more than 80 of the top lenders in the industry.  Alex has also been named 40 under 40 by NMP Magazine and Sales Boomerang has won top tech firm in 2019 by Banking CIO Magazine. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
063 SPECIAL MARKET EPISODE with Barry Habib

Mortgage Marketing Expert

Play Episode Listen Later Mar 16, 2020 36:46


This is a SPECIAL MARKET EPISODE with industry leader and award-winning real estate forecaster Barry Habib.  He and I discuss the real facts about COVID-19, what has happened in the markets the last few weeks, what the recent Fed announcement means for industry professionals and consumers, and what the market outlook is for the coming months. Barry Habib is an American Entrepreneur and frequent media resource on CNBC and FOX for his mortgage and housing expertise.  He is the CEO of MBS Highway, a company and platfor created to help mortgage and real estate professionals articulate the opportunity in the housing market for their clients, along with a better understanding of the interest rate environment. Barry has been named the top real estate forecaster by Zillow and a two-time winner of the Crystal Ball Award by Pulsenomics for the most accurate real estate forecasts by economists in the US.  Barry has had many other successful businesses including being the Lead Producer and Managing Partner for “Rock of Ages” a Broadway musical.  He was also a successful originator with over $2 Billion in personal production. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – the Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
062 Action Plans with Ginger Bell

Mortgage Marketing Expert

Play Episode Listen Later Mar 6, 2020 41:53


In this episode I finally to get to do an interview with my good friend buddy Ginger Bell.  We talk about how mortgage professionals can create simple and duplicatable systems for content creation, marketing and ways to scale their volume. Ginger Bell is a 3-time Best-Selling Author, Speaker and Training Specialist with Edumarketing Agency, a full-service training, marketing and video production agency focused on utilizing the power of education, new technologies, media, and personality-driven marketing to position individuals and companies as experts in their field. A sought-after speaker and published author to audiences nationwide, Ginger has been named as one of Mortgage Banking’s Most Powerful Women, 50 Most Connected Professionals and Elite Women of Lending.   Ginger has also been awarded the “Professional Woman of the Year” award by the National Association of Professional Women for her commitment to training and education. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
061 Social Strategies with Neel Dhingra

Mortgage Marketing Expert

Play Episode Listen Later Mar 2, 2020 54:36


In this episode I got to chat with my good buddy Neel Dhingra.  We first met on Instagram, and since then have created some cool content together, so it was only fitting that in this episode we talk about using social to create relationships and then take them offline, as well as how to use content marketing to scale your business. Neel Dhingra has been in the mortgage industry for 17 years, as a loan originator, sales manager and branch manager.  He currently manages a team based in Reno, NV and has offices in Las Vegas, NV and in the Bay Area, CA as well.  Neel and his team have consistently ranked in the top tier for volume for past decade, but recently hit a new level of growth based on his new marketing strategy.   Through consistent, effective content marketing on social media – Neel was able to quadruple his business and net income from 2018 to 2019, and continues to grow in 2020. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

The Voice of Social Sales
Ep 48: Mortgage Marketing Expert Podcast: Content & Social Media in 2020

The Voice of Social Sales

Play Episode Listen Later Feb 21, 2020 44:48


Phil Treadwell of Mortgage Marketing Expert interviewed me for his podcast and we talk all things content, social media and Stories in 2020!Mortgage Marketing Expert: https://mortgagemarketingexpert.libsyn.com/Grab your FREE Instagram audit by sending me a DM on Insta!I N S T A G R A M ➳ https://www.instagram.com/chelsea.peitz/F R E E   D O W N L O A D S ➳  http://bit.ly/100IdeasWTPGet a copy of my Amazon best selling book, What to Post: How to Create Engaging Social Media Content That Builds Your Brand & Gets Results (for Real Estate!)http://bit.ly/whattopostbookCheck out the only Real Estate podcast network Industry Syndicate here for the top podcasts in this space: https://apps.apple.com/us/app/industry-syndicate/id1481606404?ls=1&fbclid=IwAR1e0kfBxBvwzoZRAW40js-PMI1YQ8JZ0RcKQo4KTSxiHmlJSnW2JZ7OxMk

Mortgage Marketing Expert
060 Creating Belief with Evan Carmichael

Mortgage Marketing Expert

Play Episode Listen Later Feb 20, 2020 24:50


In today’s episode I get to interview the phenomenal YouTube sensation, author, speaker, and self-professed introvert entrepreneur, Evan Carmichael, who is widely known for his Top 10 Rules for Success which are favorites of mine.  We discuss his new book Built to Serve the momentum success requires, as well as how Loan Originators can make a massive impact beyond just helping someone make a financial transaction. Evan believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. He now runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote 4 books & speaks globally. He wants to solve the world's biggest problem. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest Salsa Dance Studio & has a giant Doritos bag in front of him all day long to remind him that he’s stronger than the Doritos. Toronto is his home. He's a husband, father, TSM fan & Teemo Main. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
059 What to Post with Chelsea Peitz

Mortgage Marketing Expert

Play Episode Listen Later Feb 14, 2020 45:01


In today’s episode I get to interview my good friend Chelsea Peitz, who also happens to be one the best social media marketing minds in the real estate and mortgage industry.  We talk about here new #1 Amazon Best Sellling Book, “What to Post” and she shares tips and tricks to build your social following. Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial and a nationally recognized real estate keynote speaker who teaches sales professionals how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads. She is a national social selling coach and speaker for top title insurance sales executives nationwide who has developed one of the only curriculum focused on using social platforms. Chelsea is a published author of the book “Talking in Pictures”, the only book about how camera first social platforms have changed how we build a personal brand, and her most recent book “What to Post” is an Amazon #1 best seller in 6 categories and teaches you how to create engaging social media content that builds brand & gets results! She’s a frequent podcast and live stream guest, sharing actionable insights and tactics to help agents develop a powerful personal brand. Chelsea has been an Inman Innovator of the Year Nominee in 2018 & 2019 and is the creator and host of The Voice of Social Sales Podcast. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Behind the Breakthrough
From Originator to Mortgage Marketing Expert w/ Phil Treadwell

Behind the Breakthrough

Play Episode Listen Later Feb 11, 2020 35:07


Before the mortgage industry knew Industry Syndicate co-founder Phil Treadwell as the "Mortgage Marketing Expert," he was originating loans. He was in the trenches, face to face with consumers, working his tail off to consistently close more loans. Phil grew a successful business as an originator, and again as a regional manager of a large mortgage company, but he also had his fair share of struggles and headwinds. Host Megan Anderson dives deep into Phil Treadwell's story of specifically what he did to breakthrough from local loan originator to mortgage industry influencer and leader. *Behind the Breakthrough is an Industry Syndicate Original podcast, the first and only podcast network for the real estate and mortgage industry.--Looking for the best podcasts for Real Estate Agents and Mortgage Loan Officers?Download the new Industry Syndicate mobile app:iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle --Follow the Industry Syndicate on social media:InstagramFacebookTwitterLinkedIn ⓒ 2020 Industry Syndicate podcast network

Mortgage Marketing Expert
058 Goals & Milestones with Kelsey Rauchut

Mortgage Marketing Expert

Play Episode Listen Later Feb 7, 2020 31:07


In this episode interview my friend Kelsey Rauchut, and we discuss personal brand building and how to maximize that exposure for your business. Kelsey Rauchut is an industry leading National Business Development Manager with AnnieMac Home Mortgage. Award winning media expert, sought after speaker, awarded top producer Presidents Club 2018 & 2019 winner. National Mortgage Professional Magazine nominated Kelsey as one of the “Most Powerful Women in Mortgage Banking.” Nominated by industry professionals as a “Women with Vision” award winner by Mortgage Women Magazine. Kelsey is a Mortgage & Real Estate connector, a personal development hunter, driven by faith. She is the Host & Creator of “The Inside Edge” a podcast featuring industry leaders both Mortgage and Real Estate Experts. As seen on Mortgage Marketing Animals “Loan Officer Freedom” podcast powered by Carl White, highlighting “Women in the Mortgage Industry.” She takes an innovative approach providing new solutions for increasing monthly transactions for mortgage and real estate professionals nationally to thrive in today’s condensing market. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores .

Broker-to-Broker
The Road to Becoming a Mortgage Marketing Expert (with Ryan Ehler) – Episode 16

Broker-to-Broker

Play Episode Listen Later Feb 3, 2020


How are you playing your strengths to help grow the success of your business? Marketing aficionado, Ryan Ehler from Ehler Lending Team, stopped by to chat with our host, JP Hussey, about how he takes his passion for content creation and social media to forge a reputable brand within his community. Whether it’s creating one-of-a-kind t-shirts or branding himself as the bow-tie guy, the Ehler team focuses on staying top of mind with their consumers by delivering the content they want to see. As an independent mortgage broker, Ryan truly believes that improving and developing marketing efforts is a vital aspect in the growth of any business. Listen to this episode to gain insights about specific creative tools and marketing tactics to use when opening up your own broker shop.  Show Notes:  Journey into the Mortgage Industry (2:54)Finding Price Mortgage (8:10) Quality of Marketing (16:54) The Process of Capturing Video Content (23:57) Work-Life Balance (29:56) Using Social Media to Generate Leads (38:52) Advice to Mortgage Industry Newcomers (47:53)

Mortgage Marketing Expert
057 Voice of Social Sales

Mortgage Marketing Expert

Play Episode Listen Later Jan 24, 2020 47:18


In today’s episode we’re turning the tables and sharing a podcast episode from my good friend Chelsea Peitz, where she interviews fellow Industry Syndicate co-founder Dustin Brohm and I for her Voice of Social Sales podcast. We discuss how to create real estate and mortgage content that doesn't bore people to tears, why you should NOT be posting about real estate & mortgages all the time, and what are the most engaging types of content to share with your audience. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
056 False Assumptions with Clayton Collins

Mortgage Marketing Expert

Play Episode Listen Later Jan 17, 2020 41:26


In this episode I get to do my first solo repeat guest, Clayton Collins.  The timing of this episode is great because we talk about both industry news and events that mortgage professionals need to hear about. As president and CEO, Clayton Collins leads HousingWire’s corporate strategy, product and editorial roadmap, while building a world-class team of business media professionals. He is also the founder and managing partner of Riomar Capital, an entrepreneurial investment firm that acquired HousingWire in 2016. Prior to founding Riomar Capital, Collins worked at RBC Capital Markets in the mergers and acquisitions group and served as vice president of national sales and marketing at Citibank. His drive to increase HousingWire’s impact earned him a spot on the 2018 Folio: 100, a prestigious list of thought leaders in the magazine and media industry. Collins holds a degree in business administration for Elon University and completed his MBA at The Fuqua School of Business at Duke University. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores .

HW Podcasts
HousingWire's Clayton Collins guest stars on the Mortgage Marketing Expert podcast

HW Podcasts

Play Episode Listen Later Jan 17, 2020 46:06


This week, we're bringing you something special – our first-ever cross over bonus episode.In this bonus episode, Collins sits down with Phil Treadwell, the vice president of development and regional manager at Mason-McDuffie, who also happens to be the host of fellow Industry Syndicate podcast the Mortgage Marketing Expert.The two discuss Collins' evolution within the mortgage industry, as well as HousingWire's emergence as a top industry publication. Additionally, Treadwell and Collins touch base on some of the industry's hottest topics, ranging from recession fear, mortgage rates, first-time homebuyers and more.

Expert Authority Effect™ Interviews with Mario Fachini | Daily Interviews & Training with Imperfect Action Taking Entrepren
0127: The Importance of Storytelling for Reach, Impact, & Profit with Author, Speaker, Trainer, Host, Mortgage Marketing Expert & CEO of C-Roc Enterprises Michael Ciorrocco

Expert Authority Effect™ Interviews with Mario Fachini | Daily Interviews & Training with Imperfect Action Taking Entrepren

Play Episode Listen Later Jan 15, 2020 59:07


Visit www.EAInterviews.com/MichaelCiorrocco for episode specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: The Importance of Storytelling for Reach, Impact, & Profit with Author, Speaker, Trainer, Host, Mortgage Marketing Expert & CEO of C-Roc Enterprises Michael Ciorrocco

Mortgage Marketing Expert
055 Culture Matters with Jay Doran

Mortgage Marketing Expert

Play Episode Listen Later Jan 10, 2020 49:06


In this episode I interview Jay Doran, and this is an episode that I think a lot of people are going to enjoy because it talks about the “why” and mindset of the business more than the “what” and tactics. Born in Newark, New Jersey, Jay’s upbringing was not as pleasant as his current lifestyle may seem. At the age of 20, he managed to turn a gym that was failing into a six-figure business in the matter of six months and rapidly he began to understand the way to success was to develop a culture within the company. Culture Matters is the offspring of his realization. He knew the principles of the impeccable culture he created before could be transferred to every single company that exists. Now, he coaches business leaders and high producing salesmen on how to develop cultural alignment within their organizations. He does that by helping them find their inner core values and creating training programs around these values so the initial culture can live forever. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Mortgage Marketing Expert
054 Capturing Leads with Andrew Pawlak

Mortgage Marketing Expert

Play Episode Listen Later Dec 27, 2019 37:43


In this episode I get to interview a long time friend, and extremely talented digital marketer, Andrew Pawlak.  Andrew and I break down the types of content mortgage and real estate professionals should be creating, why podcasting has been such a powerful platform for each of us, and which social channels mortgage and real estate professionals should actually be focusing on in 2020. As an entrepreneur with over 15 years of sales and digital marketing experience, Andrew has been a pioneer in conversion optimization for mortgage and real estate marketing since starting in the industry in 2004. He has co-founded 2 successful internet startups in the mortgage and real estate space, including leadPops, Inc., where he is the CEO. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores

Mortgage Marketing Expert
053 Database Management with Geoff Zimpfer

Mortgage Marketing Expert

Play Episode Listen Later Dec 20, 2019 28:22


This episode is fun because I get to interview another mortgage podcaster, and fellow Industry Syndicate member, Geoff Zimpfer.  Geoff and I break down the types of content mortgage and real estate professionals should be creating, why podcasting has been such a powerful platform for each of us, and which social channels mortgage and real estate professionals should actually be focusing on in 2020. Geoff Zimpfer is a former National Sales Trainer with Tony Robbins and became a Mortgage Originator in 2003, consistently closing over 120 loans per year. Today, Geoff coaches and trains high producing Mortgage Originators across the country. He's the host of the highly acclaimed Mortgage Marketing Radio podcast and is the author of "Instant Referrals for Mortgage Professionals". Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores

Mortgage Marketing Expert
052 Art of Homeownership with Ryan Grant

Mortgage Marketing Expert

Play Episode Listen Later Dec 13, 2019 31:10


In this episode I get to do an interview with a new friend of mine, Ryan Grant. We talk about how the job of mortgage professionals has changed over the last 10 years, and how it needs to evolve to be successful in the next 10 years. Ryan Grant has been working in the mortgage industry for 14 years and has been ranked among the top 50 Mortgage Consultants in America each year since 2013. Currently, Ryan is the #1 ranked Loan Originator in Orange County not only for loan volume, but for what he is proudest of, which is his clients reviews across Yelp, Zillow and Google platforms. During his 14 years in the industry, Ryan has owned his own mortgage company, he was Director of Retail Sales for a Mortgage Bank, he has been a Producing Area Manager, Branch Manager as well as a Mortgage Consultant. His experience in these different positions has given him an invaluable insight into the real estate and mortgage industry and taught him how to provide the best possible service to his clients and the best coaching and guidance to the mortgage industry. Ryan is disrupting the real estate and mortgage industries with a focused shift to demand a higher quality professional for the homeowner. Known for more than just his origination production, Ryan's major accomplishment and contribution to our field is that he founded and launched the industry changing platform known as the Art of Homeownership. The Art of Homeownership is fundamentally changing the way that consumers see real estate and mortgage professionals. It helps Realtors and lenders to become more valuable to their clients and creates more successful homeowners. The Art of Homeownership is poised to completely disrupt the status quo of commoditized lenders and will push the industry to become more valuable to each homeowner it serves!  This industry changing platform now has hundreds of lenders and real estate agents partnering to become highly differentiated from there competition. Ryan has been featured on podcasts by Bill Hart, Mortgage Coach, Tim Braheem and other local publications. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Massive Agent Podcast
MAP 103: How Client Gifts Can Backfire w/ Phil Treadwell

Massive Agent Podcast

Play Episode Listen Later Dec 12, 2019 60:39


When you give a gift to a client, are you making them feel special? Does the gift make them feel like you truly wanted to do something nice for THEM? Or does your choice of gift make it all about you? If it's the latter, you may actually be damaging your relationship with them. It's important that real estate agents really think this through before giving any more gifts to clients this holiday season, or any other time for that matter. Want to know some of the best and worst business-related gifts I've ever given or received? Starting there may help give you some guidance on how to choose your gifts wisely so that they make the receiver happy and genuinely grateful. This week, we're joined by Phil Treadwell, host of the Mortgage Marketing Expert podcast and a bio longer than Moby Dick. Phil is a close friend and business partner, and one of the most respected professionals in the industry. He brings a wealth of knowledge, and we have a great conversation about some of the best, and worst, business-related gifts we have ever received. Plus, as you'll soon hear, our conversation goes completely off the rails at one point, which ends with me making childish "no arms and no legs" jokes. It's ridiculous, but we think it's funny, so enjoy :)Reminder, the Massive Agent Podcast is an ally of the armless. We are an Armless-friendly podcast for Realtors. Keep that in mind as you listen! LOLEpisode Sponsor: Easy Agent ProClick Here to Get 1 Month Free + Free CRM(must use promo code DUSTIN at checkout) Get the Industry Syndicate mobile app! iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle __________________________________Recommended Links:Wise Agent CRM - 14 Day Free Trial PLUS My Drip Campaigns:Massive Agent Society - Claim Your Market NowFollow us on InstagramThe Massive Agent Podcast is a Founding Member of the Industry Syndicate real estate media network

Mortgage Marketing Expert
051 Protecting Veterans with Christopher Griffith

Mortgage Marketing Expert

Play Episode Listen Later Nov 15, 2019 27:35


This episode was recorded during MBA Annual in Austin, and I get to interview a great friend of mine Christopher Griffith about the importance of protecting our veterans in the mortgage industry. Christopher Griffith is the Owner & Founder of Debt Does Deal, and VA loan expert.  Christopher’s experience ranges from single-family residence to large-scale commercial asset acquisition. With a knack for finding mortgage solutions, he specializes in working with Veterans of the Armed Services and VA loans. Christopher believes in solving problems based solely on the needs and motivations of his clients. He delivers on this promise by having the most options to choose from when working in Real Estate Finance. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Freddie Mac Single-Family Home Starts Here
LIVE FROM MBA ANNUAL: Touchpoints to Journeys: CX Drivers in the Mortgage Market

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later Oct 30, 2019 12:05


CX is about understanding all the interactions that customers and prospects have with your brand. In the mortgage industry, the end-to-end experience is changing. Phil Treadwell and Bill Staikos discuss the how to attract borrowers of the future and utilize design thinking to improve brand interactions. Phil Treadwell is the founder and host of The Mortgage Marketing Expert podcast, and Vice President of Development and Regional Manager with the Mason-McDuffie Mortgage Corporation. Bill Staikos is the head of Customer Experience at Freddie Mac, Single-Family.

Freddie Mac Single-Family Home Starts Here
LIVE FROM MBA ANNUAL: Is Your Marketing Journey Leading You to Growth?

Freddie Mac Single-Family Home Starts Here

Play Episode Listen Later Oct 29, 2019 14:04


Marketing is a combination of trust and attention. Hear founder and host of The Mortgage Marketing Expert podcast, Phil Treadwell and Riham El-Lakany, Freddie Mac Single-Family's CMO, discuss B2B mortgage industry marketing approaches and tactical ways to move your business forward.

Mortgage Marketing Expert
050 Reputation & Relevance with Gary Vaynerchuk

Mortgage Marketing Expert

Play Episode Listen Later Oct 16, 2019 26:46


Earlier this month my good buddy Dustin Brohm, host of the Massive Agent podcast, and I got the opportunity to go to Hudson Yards in NYC to interview Gary Vaynerchuk! In this episode GaryVee himself shares some incredible insight on how mortgage and real estate professionals can dominate in today’s market! Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. Gary is a highly sought-after speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo and Uber.  He also manages brands like PureWow, ONE37pm, VaynerSports, Green Street and Empathy Wines. Gary has an online video show, DailyVee, is the host of The GaryVee Audio Experience and a social media Q&A show, #AskGaryVee. As Gary mentioned in the podcast, make sure to sign-up for special offers at www.WineText.com  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our “Marketing Minute” flash briefing.  MME is a founding member of the Industry Syndicate Podcast Network – NOW AVAILABLE: Industry Syndicate mobile app.

Mortgage Marketing Expert
049 Ryan Serhant

Mortgage Marketing Expert

Play Episode Listen Later Oct 15, 2019 6:26


This episode is a throwback to our live podcast with Ryan Serhant at the HousingWire engage.marketing Summit in Dallas, TX in the Fall of 2018.  Ryan Serhant is the Founder of The Serhant Team & star of Bravo’s “Million Dollar Listing New York” & star and producer of “Sell It Like Serhant”.  As one of the most successful real estate brokers in the world, he has sold billions of dollars in real estate, and has agents in New York, New Jersey, Los Angeles, Miami and the Hamptons.  As a real estate expert, Ryan is also a frequent contributor to 20/20, CNN, CNBC, The Today Show and Bloomberg TV, while also being quoted in the NY Times, Wall Street Journal and Forbes.  Ryan has twin degrees from Hamilton College, and lives in New York City with his wife Emilia. In this episode Ryan gives us some valuable insight into how to connect with top producing Realtors, the most important thing you can do with your database and your calendar, as well as shares what he cares about the most in working with mortgage professionals. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network. 

Mortgage Marketing Expert
048 Scott Bertone

Mortgage Marketing Expert

Play Episode Listen Later Oct 11, 2019 35:59


In this episode I get to interview a guy who has been my main business coach over the last year, Scott Bertone.  Scott has weaved a path of successes by being willing to persevere in spite of fear, as he lives by the principle that fear is the gateway to greatness.  Scott Bertone is an Executive Coach with Performance Experts, and holds the Professional Coach Certification from the International Coaching Federation and has coached a wide variety of extraordinary people from the ages of 22 to 73, including CEO’s, Doctors, Corporate Executives, Housewives, Actors, Writers, Filmmakers, and College Students.  In addition to his coaching career, he has previously started a mortgage and real estate business, an online portal, and even a motorcycle superstore.  He has worked with the Clinton White House and the Department of Defense, and he has served on the boards of companies in the worlds of technology, finance, and personal development.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

The GaryVee Audio Experience
This is a Reputation Game | Mortgage Marketing Expert Podcast

The GaryVee Audio Experience

Play Episode Listen Later Oct 9, 2019 27:23


Podcast Listeners! Think you're going to love this conversation with Phil, especially if you're in the Real Estate / Mortgage business. We talk about the evolution of marketing in this world, from Yellow Pages to Facebook Groups, and how building your reputation through adding value is the move. There's ton of little moments and insights in this episode and would love to hear which you're going to apply. Tweet me @garyvee, I'm watching ;)   Topics from Today’s Episode: 1:10 | Reputation matters 4:45 | Running fbs ads vs direct mail 7:15 | Being a firefighter is the business 8:30 | Everything is my fault 10:00 | All awareness isn’t equal 10:25 | Internet Eliminates everyone who doesn’t add value 12:00 | Where my ideas come from 13:50 | Chamber of commerce Facebook groups 17:00 | Where my talents meet my happiness 17:10 | ROI vs ROE (crossover) 18:05 | Sales vs Marketing 21:15 | Trust vs Relevance

Mortgage Marketing Expert
047 Megan Anderson

Mortgage Marketing Expert

Play Episode Listen Later Oct 4, 2019 28:45


In this episode I got the opportunity to interview my good friend Megan Anderson.  She is a leading source, sought-out speaker, and coach in the social media space.  Her passion is helping others feel confident in themselves, their bodies and their business.  Before starting in the mortgage industry, Megan trained men and women to prep for bodybuilding competitions. It was while growing her online business that she began to see the power in promoting ourselves and business through social media. She began to notice those that shouldn’t harbor any insecurities usually have the most and how those insecurities keep us from unlocking our true potential.  Since starting with MBS Highway 2 years ago, it became apparent that loan officers and real estate agents have a target on their backs. It is important now more than ever to stay in the forefront of people’s minds.  Megan combines her talents in helping people not only find their story, but become brave enough to share it within the world of social media.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.  

Mortgage Marketing Expert
046 Shashank Shekhar

Mortgage Marketing Expert

Play Episode Listen Later Sep 13, 2019 37:16


In this episode we talk to a mortgage professional who went from zero to a top 200 originator in the US, Shashank Shekhar!  When he started his company he knew 3 people in the US, and English was his third language.    Shashank Shekhar is the CEO of Arcus Lending, now an Inc 500 Company, one of the fastest growing mortgage companies in America. With an annual production of $180M+ he is one of the top 20 Loan Officers in the country. He has published over 500 blogs and 3 books, last of which was a #1 best-seller on Amazon. He is frequently quoted in major media networks like CBS, FOX, Washington Post, and Bankrate. Shashank is also the creator of MLO Master Class, a soon to be launched Loan Offer Training Program.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network. 

Mortgage Marketing Expert
045 Mike Eshelman

Mortgage Marketing Expert

Play Episode Listen Later Aug 30, 2019 34:41


In this episode we have a guest that I’ve been excited to have on the show for months now, Mike Eshelman. Mike is one of the foremost experts on leveraging big data, and how it’s going to affect the mortgage industry in the coming years. Mike Eshelman is the Head of Consumer Finance at Jornaya, the leading provider of consumer journey behavioral data. With over 15 years of experience in consumer finance, Mike has extensive knowledge in marketing, marketing operations, and leveraging unique data sets to deliver desired results in the mortgage and personal loans industries. Named one of the most influential mortgage professionals to watch in 2018, Mike regularly works with the country's top marketers for technology-driven bank and non-bank mortgage lenders to gain a better understanding of their consumers' shopping behaviors. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
044 Josh Pitts

Mortgage Marketing Expert

Play Episode Listen Later Aug 16, 2019 36:04


In this episode we have one of my great friends and fellow Industry Syndicate Co-Founder, Josh Pitts.  He and I discuss how mortgage professionals can use content to build their personal brand and create leads to build their business. Josh Pitts is the Founder of Shred Media and an industry entrepreneur with a passion for public speaking. Josh has spent the last decade in the mortgage industry in positions including Mortgage Adviser, Chief Marketing Officer, Chief Operations Officer, Chief Executive Officer and his favorite Chief Impact Officer.  He is also one of the Co-Founder's of Industry Syndicate. Recently he has refocused his energy and efforts on Shred Media, building the industry’s FIRST Attention and Impact Agency along with an industry only online network, The Community. Along with his work in the industry Josh built a massive personal brand in less than 8 months by doing live interviews every day with top professionals throughout the mortgage, real estate, insurance and title industries, sharing what they’re doing to dominate their market place. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
043 Michelle Berman

Mortgage Marketing Expert

Play Episode Listen Later Aug 9, 2019 27:25


In this episode, we discuss how to increase Instragram engagement with Michelle Berman, an influencer who specializes in Instagram branding for mortgage professionals! Michelle is the owner and founder of Berman Media Pd, Inc and the creator of The Instagram Power Method.  She is a 5-year veteran of working exclusively with the Real Estate and Mortgage Industry on how to leverage the power of Instagram for brand visibility and lead conversion.  Michelle has worked with lenders in multiple states and has educated well over 100 Real Estate Agents through her online course and seminars.  The Instagram Power Method’s mission is to help Real Estate and Mortgage Professionals create high-value content, with a twist, designed to allow leads in their target market and demographic to come to THEM instead of being sought after and cold called. Michelle is a graduate of Rutgers University and is pursuing a Masters in Social Media Public Relations through Kent State. From the Phoenix area, she and her husband spend their free time competing in Olympic Weightlifting and enjoying many activities outdoors. Instagram Power Method: http://bermanmediapd.com/InstagramPowerMethod USE PROMO CODE: MME Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
042 Leigh Brown

Mortgage Marketing Expert

Play Episode Listen Later Aug 2, 2019 39:55


This episode is with one of my new favorite people in the real estate industry Leigh Brown! Leigh Brown is a successful REALTOR®, forward-thinking CEO, and #1 best-selling author. She runs one of the top real estate teams in the country, she is a kickin’ keynote speaker and loves everything baseball.  Leigh’s successful first book, bestseller Outrageous Authenticity™, paved the path to writing her second book, The 7 Deadly Sins of Sales™ which instantly became an Amazon #1 bestseller! You can also catch Leigh (and friends that she chats with) on her podcast: Crazy Sh*t in Real Estate. Leigh is known for being a sassy Southern woman who is extremely popular for her no-holds-barred approach to motivation. She is currently one of the sales industry’s most sought-after speakers and her inspirational speeches have allowed her to travel all over the United States and the globe – from Miami to Dubai! Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
041 Kristin Messerli

Mortgage Marketing Expert

Play Episode Listen Later Jul 19, 2019 23:45


This episode is an awesome episode about attracting, reaching and engaging Millennials with Kristin Messerli.   Kristin Messerli is the founder of Cultural Outreach and a nationally renowned speaker on adapting to cultural shifts. Her mission is to increase upward mobility in young and underserved markets by bridging the gap between consumers and businesses. CEO’s hire her to modernize their corporate strategy, and marketing teams seek her social media content and financial education materials to better connect with first-time homebuyers.  Kristin has spoken at over 100 conferences, including the Mortgage Bankers Association, the American Bar Association, and Harvard Business School. For four years, she has partnered with National MI to deliver modern leadership to the mortgage industry with sponsored content at discoverm3.com. Kristin is also the Managing Editor of Mortgage Women Magazine and sits on MBA’s Diversity and Inclusion Committee. In 2018, she won NAWRB’s women’s influencer award and has been accepted to the 2019 Freddie Mac Vendor Academy Program for diverse suppliers.   Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Crazy Sh*t In Real Estate with Leigh Brown
Phil Treadwell - Crazy Sh*t In Real Estate with Leigh Brown - Episode #159

Crazy Sh*t In Real Estate with Leigh Brown

Play Episode Listen Later Jul 10, 2019 17:10


When’s the best time to discover that your spouse has 3 ex-husbands...and they’re all dead? Why, at the closing table, of course! Phil Treadwell, a regional manager and VP of development for Mason-McDuffie Mortgage, podcaster, and co-founder of the Industry Syndicate, didn’t see the black widow until her husband did, and even then, the property still closed. Listen in to find out what happened – and learn some useful parenting tips that’ll help you raise kids that aren’t assholes.  Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. Time Stamped Show Notes: 00:50 – Introducing Phil, the VP of Development and Regional Manager for Mason-McDuffie Mortgage Corporation who has been in the industry for 15 years 01:36 – He’s the host of the Mortgage Marketing Expert podcast and co-founder of the Industry Syndicate 01:55 – He’s been all over the industry for the past 15 years 03:00 – Phil’s CSIRE story 03:15 – It’s funny how people get into the mortgage industry; Phil’s funniest story was during a closing 03:50 – He was working with a middle-aged couple with no kids and everything was going well 04:17 – They sit at the closing table and there’s an AKA form (Also Known As) that indicates if a person has ever used any other name 05:08 – The woman has 5 different last names on her AKA form; the husband looked over and asked what they were 05:25 – One was her maiden name, one was her husband’s last name, and the other three were from her three ex-husbands 05:30 – The husband said, “What other marriages?” and, “Where are they?” 05:46 – She said that they had all died and he asked how; at that point the closer suggested they leave and let them talk it through 06:30 – The guy came out and said they were ready for closing and nothing else was mentioned about the ex-husbands 07:55 – Funny ways people end up in the lending industry 07:50 – His favorite story is of a teller of a bank who got robbed at gunpoint twice; he tried to quit and was put in the mortgage department instead 09:10 – How parents can get their kids ready for their first purchase 09:18 – Teach the value of hard work and a good work ethic 10:22 – Raise kids that aren’t entitled and want to achieve goals; prepare them for the world 12:20 – On budgeting after you buy a home 12:34 – Many people ask about how to position themselves to buy a home and don’t consider the budgeting required to maintain a home once you own it 13:34 – Have pride and satisfaction in your purchase and teach your kids to work for what they have 14:40 – How to contact Phil: his website and on all social channels as @philtreadwell  3 Key Points Watch out for black widows! You never know what’s going to happen or where you’ll end up! Don’t raise assholes.

Mortgage Marketing Expert
040 Casey Crawford

Mortgage Marketing Expert

Play Episode Listen Later Jul 5, 2019 26:05


In this episode we interview former NFL player and entrepreneur Casey Crawford. Casey Crawford is the Co-Founder and CEO of Movement Mortgage, a $13 billion retail mortgage lender and six-time member of the Inc. 5000 list. He is also the Chairman of Movement Bank and Founder and Chairman of Movement School, a tuition-free public charter school for under-served children in Charlotte, N.C.  Based on his belief that a business should be judged not by what it extracts from a community, but rather, by how much it gives, Casey founded the non-profit Movement Foundation as a vehicle to bring life, light and hope to others. To date it has invested more than $37 million in schools, communities and ministries around the world.  Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
039 Steve Sims

Mortgage Marketing Expert

Play Episode Listen Later Jun 28, 2019 32:00


This episode is an incredible episode with Steve Sims, referred to by Forbes as “The Modern Day Wizard of Oz”.   Steve Sims is the CEO & Founder of The Bluefish, a luxury concierge company, and best-selling author of “Bluefishing”.  Steve grew up a bricklayer from London and went on to work with some of the world’s most coveted celebrities and create some of the most amazing experiences for his clients.  Steve is also a motivational speaker, offering visionary insights as he delivers a “principles without compromise” approach to results-driven content. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
038 Kevin Peranio

Mortgage Marketing Expert

Play Episode Listen Later Jun 25, 2019 24:05


This episode was an interview that we did at the HousingWire engage.marketing Summit two weeks ago with Kevin Peranio.   Kevin Peranio is the Chief Lending Officer for Paramount Residential Mortgage Group (PRMG) and is responsible for overseeing all production, including working with operations team with the loan manufacturing processing.  His primary goal is to enhance the overall customer experience when doing business with PRMG. Kevin is a Four-Time President’s Cabinet Member and was recognized as the Top 40 Under 40.  He is a national speaker within the mortgage industry, including speaking at HousingWire’s engage.marketing Summit, National AIME events, and many others. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
037 Brittany Hodak

Mortgage Marketing Expert

Play Episode Listen Later Jun 21, 2019 18:36


This week's episode was an interview that we did at the HousingWire engage.marketing Summit last week with Brittany Hodak. Brittany Hodak is an international keynote speaker and award-winning entrepreneur. She is widely regarded as the go-to source on customer engagement and retention. She has been named to Advertising Age’s 40 Under 40 list, Inc.’s 35 Under 35 list, and Billboard’s 30 Under 30 list. Brittany is Co-Founder of The Superfan Company, a fan engagement company whose client list includes Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and many more. She has been invited to speak to organizations across the world including American Express, WeWork, Inc. and the United Nations. She has published more than 350 thought-leadership articles for media including Forbes, Adweek, and Success, and has been featured on CNBC, Bloomberg, NBC, CBS and Shark Tank. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

Mortgage Marketing Expert
032 Phil Treadwell on The Agent Marketer Podcast

Mortgage Marketing Expert

Play Episode Listen Later Feb 22, 2019 41:27


Mortgage Marketing Expert podcast host Phil Treadwell is a guest on the The Agent Marketer Podcast with Jason Frazier. In this episode Phil & Jason talk podcasting, marketing, Industry Syndicate, HousingWire, and the one tactic that mortgage and real estate professionals should focus on in 2019!

Agent Marketer Podcast - Real Estate Marketing for the Modern Agent
E30: The Mortgage Marketing Expert, Phil Treadwell

Agent Marketer Podcast - Real Estate Marketing for the Modern Agent

Play Episode Listen Later Feb 20, 2019 41:02


In this episode, my good friend, podcaster, and founding member of the Industry Syndicate, Phil Treadwell, joins me to talk about podcasting, marketing, HousingWire, focus, and the one marketing tactic that Loan Officers should execute on in 2019.

The Voice of Social Sales
Ep. 10 Phil Treadwell of Mortgage Marketing Expert

The Voice of Social Sales

Play Episode Listen Later Feb 1, 2019 34:54


In this episode, fellow Agent2021'er Phil Treadwell and I chat about our takeaways from that event as well as what's coming for 2019!Thank you to Phil for having me on as a guest!The Mortgage Marketing Expert's mission is to help mortgage professionals build their business and do mortgage marketing better. Top mortgage industry experts share useful content and tips that originators and managers can use to build a more effective and efficient business.MME Podcast page:  www.MortgageMarketingExpert.comMME iTunes page:  www.MMEitunes.comMME Google Play:  https://play.google.com/music/listen?u=0#/ps/Iexrncaslyiu2lijsxztdfs42ey

Lykken on Lending
10-22-18 Marketing Your Expertise with the Mortgage Marketing Expert

Lykken on Lending

Play Episode Listen Later Oct 22, 2018 71:59


What is your area of expertise? How are you positioning yourself so that your customers, employers, or co-workers can understand the value that you provide? In this episode of Lykken On Lending, David has Phil Treadwell as a guest for the Hot Topic segment. Phil Treadwell is a 15-year veteran of the mortgage industry, with knowledge and experience as both a top-producing mortgage banker and independent mortgage broker. Phil has been coached and mentored by some of the mortgage industry's elite, was named the top producer in a multi-state region for the largest lender in the country at the time, and has built branches and teams in markets across the country. He currently serves as the VP / Area Manager for Highlands Residential Mortgage and is also the Founder & Host of the Mortgage Marketing Expert podcast. The first half of the program will start with a TMSpotlight Soundbite from Les Parker, a macroeconomic perspective on the economy with a music parody. Then we'll feature Joe Farr providing you a rate & market update, Alice Alvey of Union Home Mortgage providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Thank you for helping us share these podcasts with others! What is your area of expertise? How are you positioning yourself so that your customers, employers, or co-workers can understand the value that you provide? In this episode of Lykken On Lending, David has Phil Treadwell as a guest for the Hot Topic segment. Phil Treadwell is a 15-year veteran of the mortgage industry, with knowledge and experience as both a top-producing mortgage banker and independent mortgage broker. Phil has been coached and mentored by some of the mortgage industry's elite, was named the top producer in a multi-state region for the largest lender in the country at the time, and has built branches and teams in markets across the country. He currently serves as the VP / Area Manager for Highlands Residential Mortgage and is also the Founder & Host of the Mortgage Marketing Expert podcast. The first half of the program will start with a TMSpotlight Soundbite from Les Parker, a macroeconomic perspective on the economy with a music parody. Then we'll feature Joe Farr providing you a rate & market update, Alice Alvey of Union Home Mortgage providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Thank you for helping us share these podcasts with others!

Lykken on Lending
10-22-18 Marketing Your Expertise with the Mortgage Marketing Expert

Lykken on Lending

Play Episode Listen Later Oct 22, 2018 72:00


What is your area of expertise? How are you positioning yourself so that your customers, employers, or co-workers can understand the value that you provide? In this episode of Lykken On Lending, David has Phil Treadwell as a guest for the Hot Topic segment. Phil Treadwell is a 15-year veteran of the mortgage industry, with knowledge and experience as both a top-producing mortgage banker and independent mortgage broker. Phil has been coached and mentored by some of the mortgage industry’s elite, was named the top producer in a multi-state region for the largest lender in the country at the time, and has built branches and teams in markets across the country. He currently serves as the VP / Area Manager for Highlands Residential Mortgage and is also the Founder & Host of the Mortgage Marketing Expert podcast. The first half of the program will start with a TMSpotlight Soundbite from Les Parker, a macroeconomic perspective on the economy with a music parody. Then we’ll feature Joe Farr providing you a rate & market update, Alice Alvey of Union Home Mortgage providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Thank you for helping us share these podcasts with others!

Mortgage Marketing Expert
001 Phil Treadwell, host of MME podcast

Mortgage Marketing Expert

Play Episode Listen Later May 29, 2018 27:49


In our first episode, we take a look back at a recent interview with Mortgage Marketing Expert podcast host Phil Treadwell on The Duley Noted podcast. Phil is an entrepreneur and 15 year mortgage industry veteran.  With experience as both a retail mortgage banker, and independent mortgage broker, he was a top producer in a multi-state region and has built sales teams in regions all over the country.  Phil currently serves as a VP / Area Manager for Highlands Residential Mortgage, covering all of Arkansas and parts Missouri, Oklahoma, and Texas. Drawing from his knowledge and experience coaching originators and building teams he created the Mortgage Marketing Expert podcast.

Duley Noted
013 Phil Treadwell

Duley Noted

Play Episode Listen Later May 15, 2018 28:11


Phil Treadwell is an entrepreneur and 15 year mortgage industry veteran.  Over the last decade he has founded several businesses including an independent mortgage brokerage, a craft beer microbrewery, and a mortgage marketing podcast.  With experience as both a retail mortgage banker, and independent mortgage broker, he was a top producer in a multi-state region and has built sales teams in regions all over the country.  Phil currently serves as a VP / Area Manager for Highlands Residential Mortgage, covering all of Arkansas and parts of Missouri, Oklahoma, and Texas.  Drawing from his knowledge and experience coaching originators and building teams, he created the Mortgage Marketing Expert podcast.   www.PhilTreadwell.com www.HighlandsMortgage.com    Get involved, follow Duley Noted on: https://www.facebook.com/TheDuleyNoted/