Podcasts about personal injury marketing

Send us Fan MailPart 3 of the Near Memo brand-building series brings brand down to earth in professional services — specifically legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks identical. Gyi Tsakalakis, co-founder of AttorneySync, joins Greg Sterling and Mike Blumenthal to talk about what actually moves the needle for personal-injury and other high-stakes firms.The throughline: you can't outspend a bad intake experience. Gyi makes the case for treating intake and even rejections as review-generation surfaces, signing prospects up before you qualify them, and manufacturing brand demand offline that you route back through Google Business Profiles. They close on AI — still a top-of-funnel research tool for most local consumers, while Google (and the GBP data ChatGPT scrapes) remains the last click.Watch Part 1 (John Jantsch) and Part 2 (Cyrus Shepard) for the general and technical sides of local brand.Links:- AttorneySync: https://www.attorneysync.com/- EP 265 — Decoding Local Branding with John Jantsch: https://www.nearmedia.co/ep-265-decoding-local-branding-with-john-jantsch/- EP 266 — Cyrus Shepard: What Local Brand Actually Means to Google and AI: https://www.nearmedia.co/ep-266-cyrus-shepard-what-local-brand-actually-means-to-google-and-ai/- Michigan Auto Law "3K for Free": https://www.google.com/search?q=3k4Free- Kruger & Hodges, The Hometown Lawyers: https://thehometownlawyers.com/- Lunch Hour Legal Marketing Summit: https://lunchhourlegalmarketing.com/- Google ATLAS study: https://ai.google/static/documents/GoogleATLASv1.pdfSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

If your law firm's marketing isn't memorable, it isn't effective. But how can you stand out from the crowd when you have dozens of other personal injury firms in your market? Lee Rudin of Rudin Law has built a firm based whose marketing centers around their catch phrase, “Get Rude.” He joins us today to discuss how personal injury firms can leverage their authentic selves to build a memorable brand. In this episode we cover: The importance of grabbing attention as a new law firm How Lee developed the “Get Rude” brand and why it works for him How to recognize if your branding is working Visit Attorney Lee Rudin here: https://www.getrude.com/lee-rudin/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. a

When it comes to settlement strategy, some law firms (and clients) prefer to get as much as they can as quickly as they can - maybe leaving money on the table for the sake of time. Other law firms would rather hold out for larger figures, especially on the bigger cases. GGL law is a litigation-focused PI firm that takes a unique approach. They set a value to every case that comes through the door…and they hold to it. From day one, they prepare to litigate and fight for the maximum value. This ensures that they are doing right by their clients and increasing revenue for the firm, all while building their reputation in their community. In this episode, we cover: How internal expectations are set - and consequences when expectations aren't met. Setting and fighting for the maximum value for cases. Reinvesting in employees to avoid burnout. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. https://youtu.be/L-0hO6Gt9i8  

In this episode of Personal Injury Marketing Minute, we explore the motivations and ethical considerations behind personal injury law – getting at the heart of why many lawyers enter this legal sector. Ryan Perdue and Joel Simon, both former defense attorneys for oil companies, share their journey from defending corporations to representing injured contractors. Inspired by their firsthand experiences with the vulnerabilities faced by oil industry workers, they discuss: Transitioning from defense work to plaintiff advocacy Systemic changes needed for better worker protection Battling potential conflict of interest issues when working opposite former employers The challenges of practicing across multiple states with different personal injury laws Visit Simon Perdue Law online here: https://www.simonperduelaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

So many entrepreneurs get stuck in the mindset that profit is what is leftover from business expenses. But this tends to leave business owners as the last ones getting paid - even though they are the ones accepting all of the risk and responsibility. However, there are long-term ramifications of this mindset. When lawyers are paying themselves last, they risk damaging their emotional health, home relationships, and general wellbeing. As personal financial stress piles up, they are less likely to serve their clients or business well, damaging the long term sustainability of their practices. Ben Hockema joins today to discuss: The risks of lawyers paying themselves last How to implement the “Profit First” business model How to balance paying yourself while still fueling your business Visit Ben online here: https://www.illuminatewm.com/. Buy "Profit First" by Mike Michalowicz here: https://amzn.to/46XmQ3Y. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

On this episode of the "Personal Injury Marketing Minute," the spotlight is on how to make PPC (Pay-Per-Click) campaigns and landing pages click with the right audience. While PPC campaigns can sometimes feel like a tough nut to crack in crowded markets, they can be a game-changer for the right law firm—if they're done the right way. Mary Blackiston joins the conversation to share her tips, tricks, and personal experiences in creating PPC ads and landing pages that actually convert. In this episode, we cover: How PPC ads and landing pages work together Data to look at when creating language for PPC ads and Worst PPC/Landing Pages Mistakes Visit Mary online here: www.thryvedigitalmarketing.com or https://www.linkedin.com/in/marybblackiston/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. https://youtu.be/GxvgwMLWUmg Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. Traditionally, we steer clear of talking about PPC campaigns. For many attorneys in saturated markets, PPC campaigns haven't produced a great ROI. However, they can be incredibly useful for the right firms, but only if they're done right. So today, we're going to take a deep dive into the art of creating PPC ads and corresponding landing pages that convert. Mary: joins us today. to discuss her approach to creating PPC ad language and landing pages that are backed by research and data, increasing conversions based on the user. Thank you so much for joining us today.   Mary: Thank you for having me.   Lindsey: Well, tell us a little bit about your background and how you got into marketing.   Mary: Yeah, so I started working in marketing about 8.8 and a half years ago now. I started working as a content marketer at a digital agency, and I stayed there for about four years. While I was there, started to kind of dip my toes into copywriting, and that's when I realized, hey, this is a lot of fun. I really like doing this, but I didn't really get into it until I broke off to do my own thing. So that was about four and a half years ago that I, you know, became freelance, and I started to Basically to learn everything I possibly could about copywriting. I went through copy school, which I'm not sure if you'll are familiar with that, but basically the most comprehensive copywriting training on the internet today. Got certified in a bunch of their courses, read as much as I could about marketing and psychology and copywriting. And yeah, they just started putting everything into practice, working with clients. Over the last two years, I started working more and more with law firms in particular, and that work felt really meaningful to me. I really enjoyed it, and I felt like I was making a positive impact by helping those firms. So that's why I decided to specialize in legal marketing.   Lindsey: And so how did you end up working with PPC ads and landing pages for PPC ads?   Mary: Yeah, so I had one client in particular that we worked on a Google ads campaign for him, and we got some... Amazing results. And I felt like, you know what, there's, as I looked at more and more PC campaigns, I was like, there's a lot that I can do to help optimize these campaigns to help these firms bring in more qualified leads. And we can talk about that a little bit more later, some of the biggest mistakes I see. But yeah, I saw a lot of room for opportunity there. And it's something I really enjoy doing is kind of digging through that data and, you know, figuring out, okay, what can we do to bring in not only more clicks, but more, you know, qualified leads. And yeah.   Lindsey: And PPC is so complicated. And you're right, there are so many things that can go wrong with it.

Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him to take on a car accident case, which ended up being a turning point where Adrianos gained trial experience and won an $80,000 verdict. This experience convinced Adrianos that he could succeed as a personal injury attorney. Adrianos decided to focus his practice on serving the Brazilian and Portuguese community in Los Angeles, as he saw a need that was not being met. His own family's experience immigrating to the US and facing challenges like language barriers and lack of support networks inspired him to help this underserved population. Adrianos works to build trust, provide education, and offer extra support services to his clients from this community. Visit Law Offices of Adrianos Facchetti here: https://facchettilaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Some of my favorite episodes are when we dive into the stories of professionals making a real impact in their communities. Today's guest is doing just that, and in a way that is both personal and powerful. Adrianos Facchetti: is not your average personal injury attorney. Based in Los Angeles, he's built a thriving practice by serving a very specific community, Brazilian and Portuguese immigrants. And the reason? It's deeply rooted in his own story, which gives him a rare and authentic cultural connection to the people he now advocates for in court. From overcoming language barriers to navigating the complex U.S. legal system. problem... Here He's made it his mission to protect and empower those who often feel overlooked or misunderstood. Thank you so much for joining us today, Adrianos.   Adrianos Facchetti: Glad to be here.   Lindsey: Well, tell us a little bit about your origin story and how you got into law.   Adrianos Facchetti: So it wasn't like I was always planning on being a lawyer. In fact, when I had gone to law school, was probably the, I met like one lawyer until that point. But it was sort of a default position. I wasn't really sure what I wanted to do, and I wanted to sort of keep my options open. Then when I finished law school, just because of my background, my dad had started his own businesses. My brother started his own businesses. I think we were all just too stubborn to work for somebody else that would have made a horrible employee. And so I knew I wanted to start my own thing. And so when I started out, I had no connections, nothing. My parents had come from Brazil and Argentina. And so it wasn't like I had, you know, a silver spoon. My mouth or any kind of connections. And then I figured out that I needed to get business, right? And so I had met a mentor about two years in, and I had no idea what I was doing. And he said to me, look, I'm going to sort of take you under my wing. I'm going to teach you what to do. I said, great. And we started doing kind of litigation. So real estate litigation, business litigation, whatever you can think of. And then one day, he says to me, we're going to do a car accident case. And I said, I'm not sure I want to do that, George. And he says, we are going to do it. So I said, okay, fine. So long story short, we're working on this case, and we were like the fourth attorneys in the case, so it's not a good case. And he says the policy limits are $25,000 and the offer is $7,500. And I'm calculating that that's about 200 bucks in my pocket, which was like a million dollars for me. I needed the money badly. said, yeah. He says, no, we're going to go to trial.

Steve Fretzin joins up for Episode 93 to discuss coaching for Personal Injury Attorneys. Steve works with solo attorneys on up to multi-million dollar firms with multiple attorneys. In this podcast, Steve discusses planning, business development, administration, intake, tech stack, systems and creating time. He helps attorneys learn leadership, hire the right people and scale with peer groups, accountability & one on one coaching. We also touch on his podcast, "Be That Lawyer". It's a great episode. Tune in now. Visit Steve online and check his podcast out here: https://fretzin.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney David Maloney runs fantastic Super Bowl TV ads for Maloney Lyons, LLC. In this podcast, David explains how he got started running Super Bowl ads, and why the people of Mobile Alabama eagerly await his firm's ads each year. David also covers how he got started creating commercials, creating commercials in a conservative area where attorney advertising was frowned upon, which ads get traction, how the ads are created, how Super Bowl ads differ from regular TV ads, call to action vs branding, funny vs informative ads, negotiating with various TV stations such as NBC CBS Fox ABC, attention to detail, measuring success, lessons learned, and if he actually returns everyone's call. Visit David Maloney here: https://maloney-lyons.com/maloney-david-j-esq/. Watch his 2025 Super Bowl commercial here: https://youtu.be/A8tKgSKTOBw. See the Personal Injury Super Bowl Ads of 2025: https://optimizemyfirm.com/super-bowl-lix/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Watching the Super Bowl is one of the highlights of my year. While I'm always a little disappointed that the Broncos hardly ever make it to the big game, the commercials never let me down. This has been especially true with a handful of personal injury commercials this year. Maloney-Lyons had a particularly hilarious commercial that aired during the Super Bowl and I'm excited to have David Maloney as our guest today. David: Hey. Thanks for having me, Lindsey. Lindsey: Well, tell us a little bit about yourself, about your practice. David: Well, what's interesting is I had a commercial about what made me decide to become a lawyer to begin with. Which is that when I was 13, I had to read To Kill a Mockingbird for Mrs. Wesselman's English class. And then, that was followed up with us being able to watch it as well. And when I read it, I first started thinking, "Okay. I think this is what I want to do." And then, when I saw it, that solidified it further. And then, I was on... My father had visitation with me. I think it was like over maybe spring break or something and we were driving somewhere on the New York State Thruway. And I had told him that we had read this book and watched this and that I thought that I wanted to be a lawyer. And at that point, he told me that that was what he had always wanted to be. But that my being born kind of changed plans, and so that then bolstered it even more. And so, I decided to become an... I went to law school and I knew I wanted to represent the underdog. And then, you realize criminal law is a little different. And then, you realize also that when you're dealing with personal injury, the victims, since they're going up against big insurance companies, are usually the underdog. So ironically, years later after I'd become an attorney, I did an ad that... Especially being down here in Mobile, Alabama, which is right up the street from Monroeville, which is where the courthouse is that they still have that to Kill a Mockingbird plays every year, because that's where a lot of it was based off of. It resonated to have a commercial that focused on that. Lindsey: Well, and To Kill a Mockingbird, I think most of us read that that freshman year of high school. And Atticus Finch was such a profound character and so meaningful for people on a lot of different levels, both for career aspirations in terms of social justice. And it was one of the first books that I really connected with and it inspired my love of reading. So I love to hear that you say that and that that was part of your journey as well. David: Well, it struck a chord in the idealist in me. Lindsey: Yeah. And I mean, just such a well-written character from a literary perspective....

Attorney Loren Schwartz, Partner at Rouda Feder Tietjen & McGuinn in San Francisco, joins the Personal Injury Marketing Minute to discuss Top of Mind Awareness. We discuss some of the marketing strategies Loren has used, and not used, return on investment, advice for other attorneys, and what's worked for him. Top of mind awareness has worked well for Loren thanks to his authentic, genuine relationships. Loren maintains contact with past clients, contacts them on their birthday, he is personally active on social media, and he has become true friends with past clients. His biggest piece of advice is to simply be yourself. He is about to launch a quarterly newsletter as well. Top of mind awareness results in referrals. Visit Loren Schwartz online here: https://www.rftmlaw.com/attorney-profiles/loren-schwartz/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Seasoned Trial Attorney Gary Miles mentors attorneys and entrepreneurs. He joins us for Personal Injury Marketing Minute #88 to discuss how he helps them obtain health and wealth. In this episode, we'll cover the importance of mentorship, challenges for young lawyers, effective mentorship strategies, advice for listeners and more. Check out "The Free Lawyer" Podcast and visit Gary here: https://www.garymiles.net/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Courtney Walton, a legal assistant at The Lanier Law Firm, joins Personal Injury Marketing Minute #84 to share her story on the exciting journey to law school, and how her employer inspired her and assisted her. Courtney covers how she began working at the firm, what inspired her, how she is supported, challenges, how her growth aligns with the firm's goals, how her position might evolve, and advice for other law firms considering investing in their employees' professional development. Visit Courtney Walton here: https://www.linkedin.com/in/courtney-walton-7a8599196. Visit the The Lanier Law Firm here: https://www.lanierlawfirm.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Barret Freeman of Freeman Childers in Corbin Kentucky joins us today to discuss their approach to marketing in rural areas. We'll discuss unique challenges of advertising in a rural town, the close-knit nature of rural communities, common marketing misconception, marketing channelsand measuring success. Visit Barret Freeman online here: https://www.freemanandchilders.com/barrett-freeman. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Jon Groth, of Groth Law Firm, joins us today to discuss his acquisition of another personal injury law firm and how that helped him to grow his caseload. Jon discusses his background, how he ran into a firm to purchase, what was appealing about the firm, metrics, obstacles, unexpected things, SEO, how the old partners handled the transition, how employees handled the transition, and tips for other Personal Injury Attorneys considering acquiring other personal injury law firms. Visit Jon Groth here: https://grothlawfirm.com/attorney/attorney-jon-groth/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Personal Injury Marketing Minute #79 features Taylor Neuffer, the president of Chamber Media. Taylor joins us today to discuss how to make a memorable brand identity, even if you are more introverted or reserved. Taylor discusses what Chamber Media does, the importance of branding for personal injury lawyers. elements of a brand, authenticity, being memorable and other branding tips. Visit Chamber Media here: https://chamber.media/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Gabriel Stiritz, the Founder and CEO of Lexamica, joins us today for Personal Injury Marketing Minute #78. We discuss how your law firm can both increase your leads, as well as profit from cases you don't necessarily want to handle internally. Gabriel goes over why he founded Lexamica, how Lexamica helps Personal Injury Lawyers, how leads work, how to accept a lead, referrals, how referring attorneys are paid and the communication and fee structure. Visit Lexamica online here: https://lexamica.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.  

Of all of the website chat platforms available, few have gotten as much hype as the Intaker chat platform. Six months ago, I had never heard of them. But now I see their program on legal websites everywhere. Even some of our clients have started making the switch to Intaker. I am not one to just flatly endorse a product or service. However, after seeing the shift in results that our clients are experiencing across the board, I can safely say that Intaker is on to something. Chris Chiquet, the strategic partnerships manager for Intaker, joins us today to talk about the platform and how it is helping generate more leads for personal injury firms across the country. Visit Intaker here: https://www.intaker.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Catherine Register is the Director of Marketing at Fasig Brooks, a well-respected personal injury firm in Florida. She joins us for Personal Injury Marketing Minute 75 to tell us what a CMO does. This is an excellent episode all personal injury attorneys should listen to! Catherine discusses how she successfully approaches marketing, what is often kept in-house vs being outsourced, budgeting, marketing silos, referrals, measuring ROI, what's been the most effective strategies for client acquisition, branding, collaboration, SEO, billboards and much more. Visit Catherine online here: https://www.linkedin.com/in/catherineregister/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Roger Foisy & Aby Alameddine  join us for Personal Injury Marketing Minute Podcast #73 to discuss "Private Footprint", a permission-based tool designed to allow clients to grant personal injury attorneys permission to review and analyze client social media content. Private Footprint flags (public) questionable content which can ruin good personal injury cases. Visit Private Footprint online here: https://privatefootprint.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Rob Jarchi joins us for Personal Injury Podcast Minute #72 to provide advice for new lawyers. Rob discusses how he obtained his first job, mentorship, work-life balance, skills, communication, challenges, burnout, goals, books and advice! Visit Rob online here: https://www.gbw.law/team/robert-d-jarchi/. Or on LinkedIn here: https://www.linkedin.com/in/robert-jarchi-46240925. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Kenny Eliason joins us for Personal Injury Marketing Minute #71 to discuss the RECORD app. RECORD is for your clients, is HIPAA compliant, and integrates with CASEpeer, Clio, Filevine, MyCase, Smokeball, Zapier and more. RECORD helps you increase the value of existing cases. Check out RECORD here: https://www.recordclient.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Juvo Leads Co-Founder Ted DeBettencourt joins us for episode 65 of the Personal Injury Marketing Minute to discuss AI vs human chatbots attorneys use on their websites in 2024. In this podcast, we cover what Juvo is, which types of chat platforms are available for attorneys, the advantages of human operators, challenges with human operators, conversion rates of AI operators vs human, and more. Find Juvo Leads online here: https://juvoleads.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Levi Lascak joins us for podcast #64 to discuss creating content on YouTube. He's a real estate agent and what worked for him can work for personal injury attorneys as well. Levi covers how he got started with YouTube, what's different about YouTube, what PI lawyers could cover on their channel, topic research, formatting, video ranking and many other additional tips. If you are not publishing content on YouTube you will want to listen to this. Find Levi online here: - On YouTube: https://www.youtube.com/@PassiveProspecting - Instagram @LeviLascsak: https://www.instagram.com/levilascsak/ - TikTok https://www.tiktok.com/discover/levi-lascak See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom discusses Elopement Cases complexities, examples, and winning these types of cases. Tom also covers What is elopement? What are some of the reasons that elopement happens? Can you tell us about an elopement case you represented? How do you go about investigating elopement cases to determine liability and hold the nursing home accountable? In a traditional wrongful death case, the settlement would generally include loss of income and other financial damages. That doesn't seem like it would be true when it involves a senior citizen. How are wrongful death settlements for elopement calculated? Are there any particular challenges or complexities associated with proving negligence in elopement cases compared to other types of nursing home abuse? What preventative measures can nursing homes put into place to stop elopement? Do you have any other tips for lawyers who are taking on elopement cases? Visit the Law Office of Tom Wagstaff Jr. here: https://www.thewagstafflawfirm.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom explains some of the challenges and differences between nursing home abuse cases and the more run of the mill personal injury cases such as motor vehicle accidents. Tom also covers The different types of facilities Which types of facilities are notoriously the wort for abuse cases What types of injuries are the most common How long these cases take Nursing home abuse cases vs typical personal injury cases Case value Referral marketing Additional tips for personal injury attorneys Visit the Law Office of Tom Wagstaff Jr. here: https://www.thewagstafflawfirm.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Transcript coming soon.

In this podcast, Personal Injury Attorney Will Gosney provides some insight on how TV ads have helped Ylla Gosney, Attorneys at Law with their practice in Oklahoma. With heavy spenders in the area, they chose to create very high quality, memorable TV ads to build their brand.  Their commercials are top notch and the partners are able to discuss their values in them. Personal Injury Marketing Minute 59 addresses why some TV ad campaigns fail, their tactic to compete, proceeding with ads during Covid, ROI, traditional TV vs OTT and much more. We strongly recommend listening to this episode if you are considering running TV ads for your law firm. Visit Ylla Gosney online here: https://yllagosney.com/. Visit Will Gosney's profile here: https://yllagosney.com/william-gosney/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Attorney Brian Glass shares outstanding advice on work life balance for lawyers. Personal Injury Marketing Minute #58 will cover why is it important to disengage and create work-life balance, how can a lawyer structure their time to create a more balanced lifestyle, what happens to this structure when things catch on fire at the office, and how lawyers can they break the cycle. Brian Glass on LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/ His Bio: https://benglasslaw.com/bio/brian-glass/ Time Freedom for Lawyers Podcast: https://www.timefreedompod.com/ Great Legal Marketing, LLC's GLM Tribe: https://www.theglmtribe.com/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Over the past 10 years, there has been a major shift in the mentality of work where society used to glorify the 100-hour work week. We are now embracing having some semblance of work-life balance. While there are some industries where employees can fairly easily put in natural work-life boundaries, lawyers often struggle with this concept. When your clients are in crisis mode, there are deadlines to meet and big money is on the line, it might feel as though everything is going to fail if you don't just power through and burn the midnight oil. Well, you don't have to. Brian Glass joins us today to discuss how you can be a great lawyer and still have a life. Thank you so much for joining us today. Brian: That's such an introduction, and I really hope that I can live up to the stage that you just set for all the listeners. Lindsey: Well, I know that you will. You have a lot of experience putting together a great law firm, but also putting in some of those natural boundaries, and I can't wait to get your thoughts on how you make it work. So tell us a little bit about your background and about your practice. Brian's Background: Brian: So I'm a personal injury lawyer in Fairfax, Virginia. I've been practicing for 15 years, and so hearing you talk, Lindsey, about the shift over the last 10 years away from 100-hour work weeks is like, "Wow, I predate the shift." But more importantly, I've got three boys and a wife who I want to make it home to for dinner and for soccer practices and baseball practices. And so we structured all of our practice around that first, and I'd love to talk to you about that today. But so our practice, we have five lawyers in the firm, three of them are in an auto accident practice with me. The other two are in a nationwide long-term disability appeals practice, which is different than SSDI. We've got about 15 staff members now and we've grown 4x in the last five years. Why Lawyers Don't Trust Anyone: Lindsey: That's phenomenal. That is some great growth and clearly you're putting in the infrastructure to support that. And we see lawyers struggling all the time to pull away from the office and they get glued into that. Why do you think that's going on? Brian: Largely because lawyers don't trust anybody else to do the work, right? Lawyers, we got to where we are because we were the smartest people in high school, so we went to the best colleges. We were the smartest people at those colleges, so we went to the best law schools. We were the smartest people in law school, and that's how we got the job. And then we don't trust our team to do any of the work for us. And so the practice that we designed, Lindsey, really has the staff doing the 80% of the work that gets all the results. Our job as lawyers is to create the framework where your team can operate knowing what the vision of the firm is, knowing what the goals for the clients are, and knowing where those guardrails where you're not allowed to touch that because that's actually legal advice.

Gary Kilpatrick is an expert witness who has extensive experience with automotive accident reconstruction. He has a degree in engineering paired with a lifetime of knowledge of industrial mechanics. Gary joins us for Episode #57 of the Personal Injury Marketing Minute! Visit Gary's website, The Kilpatrick Group, PA, here: https://thekilpatrickgrouppa.com/about/ or call 336-841-6354. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Introduction: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. In the personal injury world, the majority of your cases will be settled out of court, but there are some of those complex cases that will require mediation or court proceedings. In those cases, you have already invested long hours and countless resources to build the best case possible, hoping that there will be a big payoff at the end. Part of building that case might include the involvement of an expert witness. If it does, you want to make sure that you are leveraging that asset to its full potential. We are going to talk about how to do just that. Gary Kilpatrick is an expert witness who has extensive experience with automotive accident reconstruction. He has a degree in engineering paired with a lifetime of knowledge of industrial mechanics. Thank you so much for joining us today. Gary: Yeah, it's good to be here. Why Did You Become an Expert Witness? Lindsey: Well, tell us briefly why you decided to become an expert witness. Gary: Well, back about 2000, 2001, I read an ad in our local newspaper where University of North Carolina at Charlotte, UNCC, was hosting a presentation on the introduction to forensic engineering, and so I signed up. I was curious, so I signed up, and it was an eight-hour presentation. Dr. Young, who is a civil engineer, may or may not be there anymore, but he's got a PhD in civil engineering and is a licensed professional engineer, and his presentation was mainly for the civil world, but I could see how it would be applicable to other areas. And so at the end, he gave us a book, and I've still got that book today. At the end of the book, there are a couple of pages of references, one of which had different professional societies that we could go to for more information, one of which was the National Academy of Forensic Engineers. And so I contacted them and I spoke to the founder of that organization, Marvin Specter, and we talked for a bit and he encouraged me to join and become at that time a correspondent, and they were really the mentors behind how I got really more involved in this profession. Lindsey: What types of accidents are you routinely providing expert witness services for? Gary: Well, being a mechanical design engineer, it allows me to work in different areas. One is going to be motor vehicle crash recon, because as the engineers and the engineering dynamics and all the coursework we take, that goes front and center right down the list of everything that they talk about, and they get into the conservation of laws of linear momentum, work dealing with things sliding across a surface, kinetic energy and so forth and so on, and all those concepts are used to calculate the impact speeds of two vehicles coming together. I'm also heavily involved in industrial accidents, because I've got 20 years plus of experience working in the industry, one of which was where I worked for Clark Equipment, who invented the forklift and the front-end loader, and they were a major competitor to Caterpillar back during that day. So, I'm heavily involved in industrial accidents, dealing with OSHA regulation, machine guarding, forklift accidents, crane accidents, and amusement park ride accidents, because they are machines. And let's see if I missed anything. Mobile elevating work platforms,

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #56 of the Personal Injury Marketing Minute to discuss how personal injury attorneys and other lawyers can develop a personal brand online. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When it comes to legal marketing, you, as an individual, are one of the most important marketing assets for your firm. Yet, just as a poorly planned marketing campaign will fall flat, an unexamined personal brand can be a mismanagement of one of your most valuable assets, you. Katie Briel is joining us today to discuss how to build your personal brand, so that your identity can become a unique value add for your firm. Thank you so much for joining us. Katie: Thanks for having me. Lindsey: For those who didn't catch your first episode on leveraging LinkedIn for lawyers, refresh us a bit on your background in the legal marketing landscape. About Katie Briel, Legal Marketing Expert Katie: I worked for a large transatlantic law firm for over five years as a digital marketing manager, and one of my duties there was to help people to develop their online brand, personal brand, and utilize social media. So, I trained a lot of people on how to optimize their profiles and maximize their efforts on LinkedIn. Lindsey: That is definitely an important tool in the digital sphere for your personal brand. There's a lot that you can do with your LinkedIn other than just essentially post your resume and have a headshot up there. There are some tools that you can use that can help define that personal brand. But before we get too much into that, what exactly is a personal brand and why do lawyers need to have one? What is a Lawyer's Personal Brand? Katie: Well, I think that what you need to know about people, and if you think about this yourself, I'm sure it resonates and makes sense, is that people remember things that give them some type of feeling, whether that be an image, a conversation, or anything else. So, a personal brand is utilizing your strengths to resonate with people through giving them some type of feeling about either what you represent, what you're passionate about, the services that you offer. That's how I would define it loosely is giving people something to hold onto and remember you by. Lindsey: How can that play out in a tangible way? What does that look like when you're looking at a lawyer and you can say, "Yes, this is what his personal brand is," or hers? Katie: I think that first of all, people are going to recognize something that they personally relate to. Is it relatable? This person is a sports fan, they like baseball, or are authentic online in any work that they create. Do they seem trustworthy and someone you can easily talk to and come to for help? Because these people for personal injury lawyers in particular are going through a hard time, and so they want to find somebody that they can relate to and feel like they can be themselves. A lawyer that is very unapologetically themself is easier to relate to. Key Elements to a Lawyers Personal Brand Lindsey: Absolutely. When thinking about building this personal brand, what are some of the key elements to building a personal brand that you can do both online and offline? Katie: Well, I think first, people really need to understand what is their goal? What are they about? What are your passions? How can you relay those in a professional way? There's a lot of different avenues that you can take here to be memorable. You definitely don't have to go out and be over the top about everything, but there are definitely a lot of different ways that you can be memorable.

Attorney Esther Labovick joins us for Personal Injury Marketing Minute #55 and discusses building an authentic, genuine community. She goes over what inspired it, how it's helped the community, and how it's helped Labovick Law Group. She founded Hispanos Unidos (United Hispanics) to help educate Hispanics about free programs available to them in Palm Beach Count, Florida. Her events are huge, with thousands of people showing up. They draw in volunteers, important organizations, key leaders from the Florida, the United States, and other countries. Check out Hispanos Unidos here: https://hispanosunidos.labovick.com/. Read more about Esther Labovick here: https://www.labovick.com/our-attorneys/esther-labovick/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. At Optimize My Firm, we are fortunate enough to meet a lot of great lawyers who truly care about their clients. Some lawyers donate to amazing charitable organizations, others go the extra mile in providing pro bono legal services. No matter what they do, they are contributing to their communities in meaningful ways. I was recently introduced to Esther LaBovick of LaBovick Law Group, who is an exemplary model of how to go big or go home when creating community. As a member of the Hispanic community, she identified a need for access to resources and a sense of unity within her area. As such, she organized a gigantic festival that brought people together as well as information and fun. Not only was this a great way to contribute, but it provided a great way to connect their law firm with the Hispanic demographic. Esther is joining us today to tell us all about this event. Thank you so much for coming on the show. Esther: Hi, Lindsey. Thanks for having me. I'm really excited to be here. Lindsey: Well, tell us a little bit about your background, about living in Florida as well as your law firm and all about you. Esther: Oh, okay. That's a lot. Lindsey: It's a lot.   About Esther Labovick Esther: So basically, my background is that I am a Cuban-American, meaning I am a first generation. My parents came over from Cuba in the early '60s as they immigrated here, fleeing communism. So I was born here and raised here in a very assimilated way. My parents really believed that if they came here, we were going to be United States citizens and be Americans. So my upbringing, I wasn't really mixed that much with the Hispanic community. I did grow up in a pretty American area in Fort Lauderdale. But at home, we were completely Cuban. At school, I was American and whatever. So anyway, fast-forward, I went to college out of state, came back and I went to University of Miami, Law School where I was now reintroduced to my Hispanic roots because Miami is very Hispanic, as I think everybody knows. And I started this law firm with my husband. And honestly, in the beginning, we didn't target too much to the Hispanic community. We were just trying to make ends meet and be above ground and get clients in any which way. And our firm is not in a really Hispanic part of Palm Beach County. But as the years went by, I did start doing some things with chambers, Hispanic chambers, and I started meeting some of my fellow peers. Not only lawyers, but also just other professionals in the community that were Hispanic. And that was a long time ago. We also opened up an office in an area that was predominantly Hispanic with me being the main lawyer there, since I do speak fluent Spanish. We spoke it at home the whole time. So we did that for a few years. And then, I don't know, life got busy. We closed down that office and really concentrated on the growth here in Palm Beach Gardens.

Attorney Brian Labovick is a Florida Personal Injury Attorney with an outstanding referral program called the "Family of Warriors". Brian began getting referrals before we had cell phones by passing out business cards. As of 2023, he now receives thousands of leads and hundreds of cases every year from their referral program. In this podcast, Brian offers up some priceless tips for firms big and small. Learn more about the Family of Warriors here: https://www.labovick.com/family-of-warriors/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. With very few exceptions, all of the lawyers we speak with want to grow their practices. They're looking to gain a competitive edge in the legal market in order to attract more clients. While competition is a big part of the puzzle, collaboration can also help you grow your firm. Brian LaBovick of LaBovick Law Group joins us today to share how building a referral network that they call their family of warriors has contributed to the successful growth of their firm. Thank you so much for joining us. Brian: Super happy to be here. Thank you. How the LaBovick Law Group was Started: Lindsey: So tell us a little bit about your firm and how you got started. Brian: So I got started, I came out of law school. I went directly to the Honors Graduate Program at the Department of Justice, and I thought for sure I went to college and law school with a thought I wanted to be a prosecutor. And I did that for a couple of years and I realized that I really just loved being in trial, but I didn't want to work for the government my whole life. I got a job working for a guy who was afraid to go to court. He was a solo practitioner and he didn't want to go to court, so he wanted to hire a young prosecutor to basically go to court for him. So I did that and I did that for a couple of years. It was awesome. It was a great job, but he made me start my own firm to do that. So I was getting a 1099 instead of being a wage employee. And that just kind of inspired me, that, "Well, if I could do it with one client, then I could do it with many clients," and I went out on my own after a little bit. So it was awesome. It was a really good experience. But yeah, that's how I got my start. Presently, my firm is about 77 full-time employees and then about 25, 26 overseas teammates, which virtual assistant type teammates that are paralegals or workers for the firm in one capacity or another. So we're about 102 or 103 people total, and that's the firm right now. We practice in four major areas, so four divisions, personal injury, workers' compensation, Social Security disability, and the last one is called PIP, which is Personal Injury Protection. It's a collection for doctors and hospitals. And so we do that as kind of the business side of the practice. How Attorney Brian Labovick Got Started with Referrals: Lindsey: And so you're based in Florida, and Florida can be a really great place to practice law and to bring on those types of clients, but it can also be incredibly competitive. You have some really fierce big competitors in your area, and so you have built out a referral model to help bring on additional clients as you're competing in that market. So can you tell me a little bit about how that referral model works? Brian: So yeah, that's a really great point. Number one, you're 100% right. I guess everywhere is very competitive in the PI market, but Florida seems to be really swimming with sharks. It's a really tough market. It's the land of John Morgan, he started here. And so we have a lot of people that have learned to compete with him, and thus I think it's super heavy duty competitive. We've succeeded, I think,

Attorney Kyle Smith is a cyclist who works exclusively with bicycle crash victims in his area at Paceline Law. In this podcast, Kyle explains why people remember him when they need his services. Kyle also discusses the pros and cons of having a niche, provides amusing stories about unequipped insurers, talks about working on cases he actually enjoys, gives us powerful insight into how his law firm's name was selected, touches on how other personal injury attorneys could select a niche of their own and how much experience they may want to have before diving into a niche practice. Visit California Bicycle Crash Attorney Kyle Smith's law firm online at https://pacelinelaw.com/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Joining us for Episode #51 of the Personal Injury Marketing Minute is Sam Mollaei. In this episode, Sam covers how he automates his law firms and tells us about "My Legal Academy". In this episode we'll also cover how Sam grows his law firms with automated virtual firms, lead generation, key employees needed, and breaking free from day to day tasks. Read more about My Legal Academy here: https://mylegalacademy.com/ Watch My Legal Academy on YouTube: https://www.youtube.com/@mylegalacademy Join the My Legal Academy Facebook Group: https://www.facebook.com/groups/legalfunnel/members/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Joining us for Episode #50 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers why you may or may not want to spend your time on social media. Some common goals include visibility, engagement, obtaining clients or gaining media attention. Metrics measured depend on what you're trying to accomplish. We also cover popular content types used on various platforms and how to best reach your target audience, who could be on LinkedIn, Facebook, Twitter or Instagram. Reach Allison on her consulting site here: https://www.lawyermeltdown.com/. Read Allison's blog here: https://www.legaleaseconsulting.com/. View the 2022 ABA Tech Report, mentioned in this podcast, here: https://www.americanbar.org/groups/law_practice/publications/techreport/2022/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Joining us for Episode #49 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers how mediation works in personal injury cases, the pros of mediation, what happens when things don't work out, and how a personal injury attorney and their client can best prepare for mediation. Visit Mediation Solutions of NY, LLC here: https://mediationsolutionsny.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Transcription coming soon.

Marketing in the legal world is all about finding new and creative ways to let prospective clients know that you are there to help when they need you. You can do this through your website, billboards, TV commercials, and through the good old-fashioned telephone. While many industries can be infinitely creative in their marketing approaches, lawyers are limited by a considerable number of regulations that limit what they can and cannot say and do. Joining us today is Mark Saccente of Smart Carrier to discuss compliance regulations in telecom marketing. Visit Mark online here: www.smartcarrier.io/bios/mark-saccente-jr/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Episode #47 of the Personal Injury Marketing Minute features Andrea Staub and Zachary Campbell of Metzger Wickersham personal injury law firm in Pennsylvania. We discuss their experience with local community involvement. A few of the ways they participate in the community include donating to the local food bank, working with charities, providing a scholarship to local high schools, car seat checkups and speaking at colleges. The firm provides paid time off for employees to participate in community events. Visit Metzger Wickersham online at: https://www.mwke.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

In Personal Injury Marketing Minute Podcast #46, Lindsey Busfield makes the case for embracing the things which make you unique. This episode was inspired by The Good Doctor episode "The Good Lawyer" Season 6, Episode 16, "The Good Lawyer" which aired in March 2023. We hope "The Good Lawyer" becomes a successful ABC TV series soon! We'll be watching! See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Transcript: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. The mark of a good movie or TV show is that it leaves you thinking, questioning what you know about life and finding connections to add value to your personal reality. I just finished watching the latest episode of The Good Doctor that aired on March 13th. The episode was called The Good Lawyer. Naturally, I watched through a different lens than some viewers due to my daily interactions with lawyers. As such, there is some skepticism about the timeline and likelihood of the events taking place. Setting aside those details with a nod to creative license, I found something relatable in the show's message that is worth sharing with you: You're weird. Some people won't like you. And that's OK. Without giving away too many spoilers, the episode centers around a legal issue that arose after Dr. Shaun Murphy amputates a man's hand while trying to save his life after an accident. The victim sues Dr. Murphy, claiming that the amputation wasn't medically necessary. Dr. Murphy turns to a young lawyer, Joni DeGroot who has obsessive compulsive disorder (or OCD). Joni is characterized by her compulsive ticks and rituals, namely tapping on things three times, covering spaces with plastic wrap, changing clothing, and other rituals that are initially dismissed by her colleagues as being weird, distracting, debilitating, and just plain unlikable. As such, she is forced to be hidden away in a closet and pigeonholed as a good researcher and walking database, but told that she could never be a good lawyer because of her idiosyncratic behaviors. Upon initial thought, yeah – those rituals could be incredibly debilitating in a jury trial. When you need a jury to like you and your client, it would be distracting to have to tap on thing or be caught off guard by unexpected noises. The jury might be so distracted by your behaviors that they get sidetracked and miss your point. At least, that was the line that she had bought into and accepted as her fate resulting from her neurodivergence. But what she realizes, and what we all need to realize is that we all have problems. We all make people feel uncomfortable – especially in the legal industry where we deal with uncomfortable topics on a daily basis. But if we spend too much emotional energy worrying about whether people like us, we would never get anything done. Now, that doesn't mean to go out and be a total ass. But embrace your quirks. You are weird. You think differently than others – at least, I hope you do. If I need to hire a lawyer, I want the weirdo who can look at a situation with a different perspective and find the creative solution that someone else would miss. With that weirdness, you are going to have hits and misses. Some people won't understand your way of thinking. Some people won't like your bow tie. Some people might focus more on your height, weight, stutter, or other factor that you are insecure of. But more likely than not, you are giving that personal difference way more thought than anyone else would. Some people just won't like you because they don't get you. But that is OK. Your quirks are more likely than not what makes you a good lawyer. Just as Joni's OCD came with some behavioral ticks, it also gave her incredible attention to detail and a unique perspective that ultimately – spoiler alert – leads to her being recognized as a ...

Branden Race D.C. specializes in helping chiropractors increase their revenue by implementing telehealth into their personal injury practice. In this podcast we discuss how personal injury lawyers can make connections with chiropractors, and how to optimize those relationships for everyone's benefit. We will cover: 1) How can personal injury attorneys make new connections with chiropractors 2) How can personal injury attorneys best use medical bills to optimize case values 3) How can personal injury attorneys and chiropractors work together to make sure clients stick to treatment plans (telehealth) 4) How can personal injury attorneys keep positive relationships going with chiropractors 5) What ethical hurdles to personal injury attorneys need to avoid when maintaining relationships with chiropractors Branden Race on LinkedIn: https://www.linkedin.com/in/brandenrace/ Branden Race's email: branden@ virtualpipractice.com See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Episode #44 of the Personal Injury Marketing Minute tackles leadership struggles in times of crisis. From pandemics to recessions, business leaders in the legal industry have needed to step up their game in order to keep their firms thriving. In this podcast, Brandon Henderson discusses: 1) Challenges that the pandemic and recession have posed for law firms 2) How to seize business opportunities in times of crisis 3) Embracing reflection on business processes 4) The role of leadership and employee morale and productivity 5) The importance of gratitude For more information on Brandon Henderson and his legal team, visit https://www.teamhmwwins.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Episode #42 of the Personal Injury Marketing Minute features Aryeh Elbaz of accessiBe. In this podcast, Aryeh explains why your law firm's website needs to be ADA compliant and how to easily accomplish that. You will learn what ADA and WCAG are, if law firm websites need to be ADA compliant or not, lawsuits, common issues websites have and more about accessiBe's AI solution / widget. Sign up for accessiBe here: https://accessiBe.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Anne Kavanagh and Gigi Lubin are media training experts who work with personal injury lawyers. They have extensive experience coaching law firms as they address the most stressful situations where the camera is rolling. With an extensive interview record, Anne has interviewed six American presidents including Carter, the Bushes, Clinton, and Obama. In this podcast, Anne and Gigi explain: Why personal injury lawyers need to be on camera How to be confident and collected on camera How to control the interview and keep your narrative on target Visit Anne & Gigi online here at Legal Communication Strategies: https://www.legalcommunicationstrategies.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As a personal injury lawyer, when you hear the term media training, you might initially think this only applies to the big lawyers who spend time talking to the press about high-profile cases. While media training is absolutely essential for those lawyers, it's also essential for any lawyer who ever talks to anyone ever. So pretty much every lawyer. Whether you are talking to the press or making a YouTube video or recording a podcast, you are given the opportunity to either showcase your strengths or you have a risk of damaging your reputation. While 50 years ago, a bad interview got buried in the digital age, the footage lives forever, so you must get it right the first time. Anne Kavanagh and Gigi Lubin are media training experts who work with personal injury lawyers. They have extensive experience coaching law firms and their clients as they address the most stressful situations where the camera is rolling. Thank you so much for joining us. The Importance of the Soundbite Anne: Thank you for having us, we appreciate it. Lindsey: Well, tell us a little bit more about yourself and your background. Anne: Well, I was... Well first of all, both Gigi and I are graduates of the Medill School of Journalism at Northwestern. We were a year apart, so we weren't there at the same time, but we did have many of the same professors and some of the same experiences. I went on and worked for almost 30 years as a television reporter, most of those years in Chicago. And I left about 11 years ago, and I launched this firm MediaPros 24/7, because I saw a lot of good people who didn't come across well in their interviews just because they needed a little training, a few skills, a few tweaks, and I thought, well, maybe there's an opening for me. As it turned out, I would say 75% of my clients at least ended up being attorneys and most of them well-known personal injury attorneys in Chicago. Some of them I had known through the years covering stories with them. And when I left, they reached out to me. In fact, it was funny, one attorney who was well known in Chicago, I did a story with her and her clients, and the story turned out very well for her case and helped prompt some very nice settlements, but she could not speak in a sound bite. And I felt so bad because I had limited time and I just couldn't use her sound bite. I used her client's sound bites, but I couldn't use hers. and I felt bad because she had been so great to work with. So I did of course say her name and I showed pictures of her walking with her clients. But I called her up at the time and I said, "I feel bad, but you just have to learn how to nail that 20 second sound bite because your sound bites are two minutes and they ramble." And to her credit, she took it well. And she's like, "Well, thank you for mentioning my name. The story's been very helpful." So fast forward a year later when I left, she was one of the first people that called me and said, "Can you help me?" And I said, "Of course.

How Do You Create Raving Fans? Joining us today is Chris Earley, a Personal Injury Lawyer in Massachusetts who is a magnet for raving fans. When it comes to marketing, there is simply no better lead than a referral. Why? Because people who don't know you don't trust you. But a prospective client will trust someone they can relate to you're your former clients. But it isn't enough to have a handful of 5-star reviews that you begged and pleaded for through mass, repetitive emails. Everyone has that. In this podcast, Chris answers some of these questions: You are the master at creating raving fans. What is a raving fan? Why is it important to develop these kinds of relationships? Your attitude towards generating raving fans goes beyond simply having good reviews. You start with the person first and how you can help them. Can you expand on that a bit? How do you go about developing the raving fan relationship? How much time do you spend developing these relationships? How do you get your raving fans to leave reviews or send referral cases? What are some ways that you keep in touch with your raving fans after their case closes? What percentage of your client leads are referral based? Do you find it is easier to connect with a client who comes from a referral v one who comes from a cold call? Why do you think other lawyers might struggle with this initially and how can they overcome it? Visit the Earley Law Group online here https://www.chrisearley.com/ and be sure to check out their extended family of raving fans here: https://www.chrisearley.com/client-testimonials.html. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When it comes to marketing, there is simply no better lead than a referral. Why? Because people who don't know you don't necessarily trust you. But a perspective client will trust somebody they can relate to, i.e., your former clients, but it isn't enough to have a handful of five-star reviews that you begged and pleaded for through mass repetitive emails. Everyone has that. What you need are raving fans who can't wait to tell their friends, family, and random strangers how great you are and how much money you got them. You want the kind of fan who hears someone just say the word car accident from across the room, they drop everything and sing your praises. You want an army of walking billboards. Joining us today is Chris Earley, a personal injury lawyer in Massachusetts who is a magnet for raving fans. Thank you so much for joining us today. Chris: Thank you, Lindsey. It's my pleasure. Thank you so much. Lindsey: Well, you are the master at creating raving fans. So let's start by telling me a little bit about what is a raving fan. Chris: I am hyper focused and dialed in on doing the best job that me and my team can do to make our clients happy. I feel that clients, when it comes to lawyers, don't ask for a lot. I don't think the standard is so high that that does make them happy. But if you can over-deliver, if you can really impress them, they more times than not will become a raving fan. The more you dial in on customer service, holding their hand through the process from start to finish, from intake to end of the case, they remember how you made them feel. We'll get into that about relationships. It's not just a transactional attorney-client, cold relationship, it's a warm, human relationship. That I try to humanize the relationship. I try to make clients feel really welcome. We call it here, our extended family. It's not just group of clients, it's an extended family of people who trust us to handle their case. We take that very seriously and we really do focus on doing everything we possibly can,

Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As I mentioned in an earlier podcast – All About Backlinks for Law Firms – law firms who show up on the first page of Google have typically all purchased links. As I also mentioned, it is officially against Google's guidelines to purchase backlinks, but lawyers do it anyway and it has helped substantially…until now. On December 14th 2022, Google rolled out their December 2022 Link Spam update. This is Google's biggest fight yet against inorganic link building. They are using an AI-based spam prevention system called SpamBrain to identify sites that sell inorganic links and discredit the link's power. While it will not actively penalize sites that buy and sell links, it will nullify the credit from any unnatural links. It will take about two weeks to fully roll out, but I anticipate that you will begin to see the results of this launch within the next month. So, what does this mean for you? Let's say your law firm is on page 1 of Google's search results, but only because you bought a bunch of links from spammy websites – more likely, your SEO company bought a ton of dime-a-dozen links in an effort to quickly boost you to the top. This update will make is so that those links never existed. It won't actively penalize your website, but it will discredit all of those links and your site will likely slip in the search rankings. However, many of your competitors will also be impacted by this update, so they will fall in the rankings as well. On the other hand, if you have great links from real sites – like news sites and credible publications with strong journalistic standards, you will get the added bonus of gaining more traction over those who tried to take shortcuts. If you have more questions about this update or how to keep the traction you have built for your site, feel free to contact me at optimizemyfirm.com

Personal Injury Marketing Minute #37 features John Reikes, the CEO of High Impact. In this podcast, John explains how medical animations are used in jury trials. High Impact is a full-service technical animation studio that creates custom animations for personal injury lawyers and other industry professionals. In this podcast, you will learn: How images help in trials Which animations are useful for personal injury lawyers How long the process generally takes from start to finish Check out High Impact here: https://www.highimpact.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Personal Injury Marketing Minute #36 is a mandatory, must hear podcast with Mike Liffrig, the founder of Fist Court. His clients win cases and build confidence - at no cost to them. First Court is company that offers sophisticated jury research and alternative dispute resolution services. In this podcast, you will learn: Jury trials are about emotional leadership You need feedback to win cases Winning cases transforms your life and law firm Check out First Court here: https://www.firstcourt.com/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Fortunately, most personal injury cases settle out of court, but for those that do make it to trial odds are that you have invested countless hours and a good sum of money before it got to that point. And now you are faced with the looming uncertainty of how a jury will see things. Lindsey: Realistically, you have probably rehearsed what you're going to say about a million times in front of your wife, kids, dogs, and in the shower. While Fido might lend a good ear, his feedback probably doesn't contain helpful advice, but what if you could do a mock trial in front of a realistic jury and get actual feedback on how you present your case? Joining us today is Mike Liffrig, the founder of First Court, a company that offers sophisticated jury research and alternative dispute resolution services. Thank you for joining us today. Mike: Absolutely, Lindsey. Great pleasure to be here.   Emotional Leadership for Lawyers Lindsey: Well, tell us a little bit about First Court and how you got started. Mike: Yeah. So Lindsey, in a nutshell, we provide emotional leadership services to lawyers. We take good cases and we help turn our lawyers into emotionally savvy beasts and that then they turn this into exceptional verdicts. They turn their good cases into great cases. That's how we look at this, and it's not a legal thing. It's very much an emotional training that we have found over the years. And I say this as a lawyer myself, I went to small town farm boy from North Dakota. I went to Michigan for law school and came back and was in an insurance defense firm for a number of years. And I wanted to mediate is how I got started in this. And at that time, the lawyers say to me, "Well, Mike, you don't know anything. You're just three years out of school. Why would we listen to you as a mediator?" Mike: And I said, called them some names but they were right. I mean, I didn't know anything but I said to myself, "You know what? You don't care what I think your case, but you care what Grandma Aga thinks of your case." So this was back in 1989, Lindsey, probably before you were born, I don't know. And you could go to Sears. There was a store called Sears and you could go there and plop down $600 and you could get a VHS cam quarter, one of these big old top mounted things. And I bought one of those. And every mediation I went to as mediator, I had that on a tripod behind me. Mike: So when they got to an impass, I said, "All right. Folks, let's have your closing argument." And I would take those closing arguments and I'd run it by just folks from that particular county and I'd record their reactions and the lawyers got a chance to see, "Ah, here's my strongest arguments. My clients saw me arguing for them. I stood up for my clients and made my case and the jurors then were the bad guys." It was very, very helpful for breaking impass that way because they would say, "This in this defendant is just so reckless. They need to be punished. Or this injured person is just unbelievable. Look at the pictures." Whatever they're going to say, they would say that. Getting the Right Response from a Jury

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor their messaging. We are thrilled to have marketing guru Danny Decker back on our show this week to talk about how to create a messaging strategy that will speak to your clients in a way that resonates. Danny may be contacted here https://dannydeckermarketing.com/. Get Danny Decker & Rjon Robbins' book "The Automatic Marketing Machine" here: https://automaticmarketingmachine.com/. Danny's previous book "Marketing Simplified" is available here: https://www.amazon.com/Marketing-Simplified-Built-Seven-Figure-Business/dp/1483493199/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Sam Mollaei, Esq. owns 7 law firms. On today's podcast, he discusses virtual law firms, automation, time management, hiring virtual assistants, employees, focus times and more. Get Virtual Law Firm Secrets Here: https://a.co/d/arVaC5i Learn More About Legal Funnel Here: https://legalfunnel.com Join Lawyer Facebook Group Here: https://www.facebook.com/groups/legalfunnel   See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Sam Mollaei, Esq. is a legal disruptor. He pioneered the Virtual Law Firm model, building 3 multi-million dollar virtual law firms in less than 5 years. As a lawyer he has generated over 12,000 clients online and gathered over 3,000 5.0 star Google reviews. Sam has also helped thousands of lawyers around the world create their own profitable virtual law firm through his multi-million dollar online academy, Legal Funnel. He's on a mission to liberate stressed and overwhelmed lawyers and lead them to wealth and freedom by building a virtual law firm. Get Virtual Law Firm Secrets Here: https://a.co/d/arVaC5i Learn More About Legal Funnel Here: https://legalfunnel.com Join Lawyer Facebook Group Here: https://www.facebook.com/groups/legalfunnel   See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsay Busfield. As we have talked about before, reviews matter. They matter for your LSA account. They matter for your chances of showing up on Google's local listings. They also matter for client conversions. It can be tempting to look at the law firms with hundreds of reviews and think that you could never get those, or tell yourself that they must have paid for them to get that many reviews. Lindsey: A lot of times, you're right. Many people do pay to get reviews. However, it is scammy, and Google tends to flag them. You're also right that it can be challenging, nay impossible, if you aren't doing it right. But what if you were to receive the magic words to unlock positive reviews from your clients? The words aren't "Abracadabra", but Sam Mollaei is going to share them with you. Sam is the founder of seven, yes, seven law firms, and author of Virtual Law Firm Secrets. He has mastered the art of generating reviews and is going to share just how you can do it. Thank you so much for joining us, Sam. Sam: Thank you so much, Lindsey. I'm super excited to share these secret sauces with your audience. Lindsey: Excellent. Tell us a little bit about your legal journey, your law firms, and how you have mastered automating them. Sam: Sure. I started my law firm seven years ago. At the time, I had no mentor, no formal education on business side of generating clients online, so I went on a self-education journey, reading a lot of books and watching a lot of YouTube videos. My epiphany came when I read Tim Ferris' 4-Hour Workweek book that exposed me to three key principles. First, the virtual business model. Second, automation, having a business that runs on its own. The third part's scalable. That's just using a lot of online tools in a lot of ways to be able to grow quickly without me necessarily doing more work. At that point, I made a promise to myself. I'm like, this is so amazing. From now on, any business decision I make for my law firm has to align with those three key principles. Sam: It had to be virtual, so I wasn't tied to any physical time or location. It had to be somehow automated, so it would take me out of the process. It had to be scalable. It had to be able to grow quickly, but not me necessarily doing one-to-one interactions. Fast forward, I was able to apply all those concepts to my first law firm. I was able to replicate it over and over. Now, I've been able to successfully apply it to three of my law firms that I've grown to multimillion dollars that are actively running and fully automated and running on their own. Now for the past two and a half years, I've been on a journey to pass on these things that I'm currently doing for my own law firms, passing on to other lawyers and show how it is possible to run a law firm that's very non-traditional, that's very virtual. It gives you the freedom to be able to basically run it your way and not in a...

James "Jimmy" Grant from Georgia Trial Attorneys at Kirchen & Grant, LLC joins us on the podcast today to discuss how he became an attorney, started a personal injury firm and now helps other PI lawyers with litigation. Jimmy is a true entrepreneur and plans on offering their services to other personal injury law firms all over the US. Jimmy can be found on TikTok @AccidentAttorneyJG or you can email him at jgrant (at) 8334thewin.com. Jimmy & Co-founder Mark Kirchen started Georgia Trial Attorneys which you can visit here: https://www.gtakg.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsay Busfield. In some markets, it can feel almost impossible to compete against all of the other law firms. Unless you have millions of dollars at your disposal for marketing, you just can't win going toe-to-toe with the Goliaths using strictly conventional techniques. So you have to get creative. Some get creative in their branding, others niche down and throw their whole budget at one target demographic. Both are great options. But James Grant has taken the traditional legal marketing model and flipped it on its head. Rather than marketing directly to consumers like everyone else is doing, Jimmy has built his law firm using B2B marketing principles, creating his own market space and dominating it. Thanks for joining us, James. Jimmy: Thanks, Lindsey, for having me. I'm super pumped to be on today. Lindsey: Oh great. We're excited to have you here. So tell us a little bit about your background and how you got into practicing law in the first place. Jimmy: That's always a funny story, because everyone looks at my degree and they're like, "You went to Georgia Tech? You're a civil engineer? How did you get into law?" And I look at them and say, "I don't really know, but it just kind of happened." You think you want to go one way and you end up on another direction entirely. Lindsey: You just stumble into greatness. Jimmy: I mean, some would say that, others would say I'm crazy, but you know what, it's been a fun ride. I thought I was going to be patent law. And now I own my own personal injury law firm. So weird things happen. Lindsey: That's fantastic. You have one life, you may as well do everything you can in it. Jimmy: I mean, in my eyes, it gives me a little exposure to a couple different sides of things. I've got the analytical side of my brain. Of course, I have no idea how to do math anymore. If I can't do it in an Excel or on a calculator, it doesn't happen. But that's one side of things. And then be creative on the other side. How Georgia Trial Law was started: Lindsey: They automate that. Right. Well, you've got tools for that, you've got people for that, and you figure out how to make it work. So talk to me about your first practice and kind of how you ventured into the legal side of things. Jimmy: So when I first graduated law school, the number one priority's obviously passing the bar. So you put every ounce of everything into that. Luckily I was one of the lucky ones that passed the bar the first time. And then from there immediately started working at a local prosecutor's office. Georgia's a little bit different than most states. Most states, the district attorney handles everything. In Georgia, we split things up where the District Attorney handles felonies and the Solicitor General handles misdemeanors. I was working at the Solicitor General's office and got a whole lot of exposure to a whole lot of stuff really fast. I mean, I probably had, I think, 20-something trials in the 18 months that I was there just because it's churning and burning. Lindsey: Wow. Yeah. Jimmy: So then after my public service, I was like, "All right,