Podcasts about personal injury marketing

Attorney Rob Jarchi joins us for Personal Injury Podcast Minute #72 to provide advice for new lawyers. Rob discusses how he obtained his first job, mentorship, work-life balance, skills, communication, challenges, burnout, goals, books and advice! Visit Rob online here: https://www.gbw.law/team/robert-d-jarchi/. Or on LinkedIn here: https://www.linkedin.com/in/robert-jarchi-46240925. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Kenny Eliason joins us for Personal Injury Marketing Minute #71 to discuss the RECORD app. RECORD is for your clients, is HIPAA compliant, and integrates with CASEpeer, Clio, Filevine, MyCase, Smokeball, Zapier and more. RECORD helps you increase the value of existing cases. Check out RECORD here: https://www.recordclient.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Juvo Leads Co-Founder Ted DeBettencourt joins us for episode 65 of the Personal Injury Marketing Minute to discuss AI vs human chatbots attorneys use on their websites in 2024. In this podcast, we cover what Juvo is, which types of chat platforms are available for attorneys, the advantages of human operators, challenges with human operators, conversion rates of AI operators vs human, and more. Find Juvo Leads online here: https://juvoleads.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Levi Lascak joins us for podcast #64 to discuss creating content on YouTube. He's a real estate agent and what worked for him can work for personal injury attorneys as well. Levi covers how he got started with YouTube, what's different about YouTube, what PI lawyers could cover on their channel, topic research, formatting, video ranking and many other additional tips. If you are not publishing content on YouTube you will want to listen to this. Find Levi online here: - On YouTube: https://www.youtube.com/@PassiveProspecting - Instagram @LeviLascsak: https://www.instagram.com/levilascsak/ - TikTok https://www.tiktok.com/discover/levi-lascak See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom discusses Elopement Cases complexities, examples, and winning these types of cases. Tom also covers What is elopement? What are some of the reasons that elopement happens? Can you tell us about an elopement case you represented? How do you go about investigating elopement cases to determine liability and hold the nursing home accountable? In a traditional wrongful death case, the settlement would generally include loss of income and other financial damages. That doesn't seem like it would be true when it involves a senior citizen. How are wrongful death settlements for elopement calculated? Are there any particular challenges or complexities associated with proving negligence in elopement cases compared to other types of nursing home abuse? What preventative measures can nursing homes put into place to stop elopement? Do you have any other tips for lawyers who are taking on elopement cases? Visit the Law Office of Tom Wagstaff Jr. here: https://www.thewagstafflawfirm.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom explains some of the challenges and differences between nursing home abuse cases and the more run of the mill personal injury cases such as motor vehicle accidents. Tom also covers The different types of facilities Which types of facilities are notoriously the wort for abuse cases What types of injuries are the most common How long these cases take Nursing home abuse cases vs typical personal injury cases Case value Referral marketing Additional tips for personal injury attorneys Visit the Law Office of Tom Wagstaff Jr. here: https://www.thewagstafflawfirm.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Transcript coming soon.

In this podcast, Personal Injury Attorney Will Gosney provides some insight on how TV ads have helped Ylla Gosney, Attorneys at Law with their practice in Oklahoma. With heavy spenders in the area, they chose to create very high quality, memorable TV ads to build their brand.  Their commercials are top notch and the partners are able to discuss their values in them. Personal Injury Marketing Minute 59 addresses why some TV ad campaigns fail, their tactic to compete, proceeding with ads during Covid, ROI, traditional TV vs OTT and much more. We strongly recommend listening to this episode if you are considering running TV ads for your law firm. Visit Ylla Gosney online here: https://yllagosney.com/. Visit Will Gosney's profile here: https://yllagosney.com/william-gosney/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Attorney Brian Glass shares outstanding advice on work life balance for lawyers. Personal Injury Marketing Minute #58 will cover why is it important to disengage and create work-life balance, how can a lawyer structure their time to create a more balanced lifestyle, what happens to this structure when things catch on fire at the office, and how lawyers can they break the cycle. Brian Glass on LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/ His Bio: https://benglasslaw.com/bio/brian-glass/ Time Freedom for Lawyers Podcast: https://www.timefreedompod.com/ Great Legal Marketing, LLC's GLM Tribe: https://www.theglmtribe.com/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Over the past 10 years, there has been a major shift in the mentality of work where society used to glorify the 100-hour work week. We are now embracing having some semblance of work-life balance. While there are some industries where employees can fairly easily put in natural work-life boundaries, lawyers often struggle with this concept. When your clients are in crisis mode, there are deadlines to meet and big money is on the line, it might feel as though everything is going to fail if you don't just power through and burn the midnight oil. Well, you don't have to. Brian Glass joins us today to discuss how you can be a great lawyer and still have a life. Thank you so much for joining us today. Brian: That's such an introduction, and I really hope that I can live up to the stage that you just set for all the listeners. Lindsey: Well, I know that you will. You have a lot of experience putting together a great law firm, but also putting in some of those natural boundaries, and I can't wait to get your thoughts on how you make it work. So tell us a little bit about your background and about your practice. Brian's Background: Brian: So I'm a personal injury lawyer in Fairfax, Virginia. I've been practicing for 15 years, and so hearing you talk, Lindsey, about the shift over the last 10 years away from 100-hour work weeks is like, "Wow, I predate the shift." But more importantly, I've got three boys and a wife who I want to make it home to for dinner and for soccer practices and baseball practices. And so we structured all of our practice around that first, and I'd love to talk to you about that today. But so our practice, we have five lawyers in the firm, three of them are in an auto accident practice with me. The other two are in a nationwide long-term disability appeals practice, which is different than SSDI. We've got about 15 staff members now and we've grown 4x in the last five years. Why Lawyers Don't Trust Anyone: Lindsey: That's phenomenal. That is some great growth and clearly you're putting in the infrastructure to support that. And we see lawyers struggling all the time to pull away from the office and they get glued into that. Why do you think that's going on? Brian: Largely because lawyers don't trust anybody else to do the work, right? Lawyers, we got to where we are because we were the smartest people in high school, so we went to the best colleges. We were the smartest people at those colleges, so we went to the best law schools. We were the smartest people in law school, and that's how we got the job. And then we don't trust our team to do any of the work for us. And so the practice that we designed, Lindsey, really has the staff doing the 80% of the work that gets all the results. Our job as lawyers is to create the framework where your team can operate knowing what the vision of the firm is, knowing what the goals for the clients are, and knowing where those guardrails where you're not allowed to touch that because that's actually legal advice.

Gary Kilpatrick is an expert witness who has extensive experience with automotive accident reconstruction. He has a degree in engineering paired with a lifetime of knowledge of industrial mechanics. Gary joins us for Episode #57 of the Personal Injury Marketing Minute! Visit Gary's website, The Kilpatrick Group, PA, here: https://thekilpatrickgrouppa.com/about/ or call 336-841-6354. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Introduction: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. In the personal injury world, the majority of your cases will be settled out of court, but there are some of those complex cases that will require mediation or court proceedings. In those cases, you have already invested long hours and countless resources to build the best case possible, hoping that there will be a big payoff at the end. Part of building that case might include the involvement of an expert witness. If it does, you want to make sure that you are leveraging that asset to its full potential. We are going to talk about how to do just that. Gary Kilpatrick is an expert witness who has extensive experience with automotive accident reconstruction. He has a degree in engineering paired with a lifetime of knowledge of industrial mechanics. Thank you so much for joining us today. Gary: Yeah, it's good to be here. Why Did You Become an Expert Witness? Lindsey: Well, tell us briefly why you decided to become an expert witness. Gary: Well, back about 2000, 2001, I read an ad in our local newspaper where University of North Carolina at Charlotte, UNCC, was hosting a presentation on the introduction to forensic engineering, and so I signed up. I was curious, so I signed up, and it was an eight-hour presentation. Dr. Young, who is a civil engineer, may or may not be there anymore, but he's got a PhD in civil engineering and is a licensed professional engineer, and his presentation was mainly for the civil world, but I could see how it would be applicable to other areas. And so at the end, he gave us a book, and I've still got that book today. At the end of the book, there are a couple of pages of references, one of which had different professional societies that we could go to for more information, one of which was the National Academy of Forensic Engineers. And so I contacted them and I spoke to the founder of that organization, Marvin Specter, and we talked for a bit and he encouraged me to join and become at that time a correspondent, and they were really the mentors behind how I got really more involved in this profession. Lindsey: What types of accidents are you routinely providing expert witness services for? Gary: Well, being a mechanical design engineer, it allows me to work in different areas. One is going to be motor vehicle crash recon, because as the engineers and the engineering dynamics and all the coursework we take, that goes front and center right down the list of everything that they talk about, and they get into the conservation of laws of linear momentum, work dealing with things sliding across a surface, kinetic energy and so forth and so on, and all those concepts are used to calculate the impact speeds of two vehicles coming together. I'm also heavily involved in industrial accidents, because I've got 20 years plus of experience working in the industry, one of which was where I worked for Clark Equipment, who invented the forklift and the front-end loader, and they were a major competitor to Caterpillar back during that day. So, I'm heavily involved in industrial accidents, dealing with OSHA regulation, machine guarding, forklift accidents, crane accidents, and amusement park ride accidents, because they are machines. And let's see if I missed anything. Mobile elevating work platforms,

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #56 of the Personal Injury Marketing Minute to discuss how personal injury attorneys and other lawyers can develop a personal brand online. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When it comes to legal marketing, you, as an individual, are one of the most important marketing assets for your firm. Yet, just as a poorly planned marketing campaign will fall flat, an unexamined personal brand can be a mismanagement of one of your most valuable assets, you. Katie Briel is joining us today to discuss how to build your personal brand, so that your identity can become a unique value add for your firm. Thank you so much for joining us. Katie: Thanks for having me. Lindsey: For those who didn't catch your first episode on leveraging LinkedIn for lawyers, refresh us a bit on your background in the legal marketing landscape. About Katie Briel, Legal Marketing Expert Katie: I worked for a large transatlantic law firm for over five years as a digital marketing manager, and one of my duties there was to help people to develop their online brand, personal brand, and utilize social media. So, I trained a lot of people on how to optimize their profiles and maximize their efforts on LinkedIn. Lindsey: That is definitely an important tool in the digital sphere for your personal brand. There's a lot that you can do with your LinkedIn other than just essentially post your resume and have a headshot up there. There are some tools that you can use that can help define that personal brand. But before we get too much into that, what exactly is a personal brand and why do lawyers need to have one? What is a Lawyer's Personal Brand? Katie: Well, I think that what you need to know about people, and if you think about this yourself, I'm sure it resonates and makes sense, is that people remember things that give them some type of feeling, whether that be an image, a conversation, or anything else. So, a personal brand is utilizing your strengths to resonate with people through giving them some type of feeling about either what you represent, what you're passionate about, the services that you offer. That's how I would define it loosely is giving people something to hold onto and remember you by. Lindsey: How can that play out in a tangible way? What does that look like when you're looking at a lawyer and you can say, "Yes, this is what his personal brand is," or hers? Katie: I think that first of all, people are going to recognize something that they personally relate to. Is it relatable? This person is a sports fan, they like baseball, or are authentic online in any work that they create. Do they seem trustworthy and someone you can easily talk to and come to for help? Because these people for personal injury lawyers in particular are going through a hard time, and so they want to find somebody that they can relate to and feel like they can be themselves. A lawyer that is very unapologetically themself is easier to relate to. Key Elements to a Lawyers Personal Brand Lindsey: Absolutely. When thinking about building this personal brand, what are some of the key elements to building a personal brand that you can do both online and offline? Katie: Well, I think first, people really need to understand what is their goal? What are they about? What are your passions? How can you relay those in a professional way? There's a lot of different avenues that you can take here to be memorable. You definitely don't have to go out and be over the top about everything, but there are definitely a lot of different ways that you can be memorable.

Attorney Esther Labovick joins us for Personal Injury Marketing Minute #55 and discusses building an authentic, genuine community. She goes over what inspired it, how it's helped the community, and how it's helped Labovick Law Group. She founded Hispanos Unidos (United Hispanics) to help educate Hispanics about free programs available to them in Palm Beach Count, Florida. Her events are huge, with thousands of people showing up. They draw in volunteers, important organizations, key leaders from the Florida, the United States, and other countries. Check out Hispanos Unidos here: https://hispanosunidos.labovick.com/. Read more about Esther Labovick here: https://www.labovick.com/our-attorneys/esther-labovick/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. At Optimize My Firm, we are fortunate enough to meet a lot of great lawyers who truly care about their clients. Some lawyers donate to amazing charitable organizations, others go the extra mile in providing pro bono legal services. No matter what they do, they are contributing to their communities in meaningful ways. I was recently introduced to Esther LaBovick of LaBovick Law Group, who is an exemplary model of how to go big or go home when creating community. As a member of the Hispanic community, she identified a need for access to resources and a sense of unity within her area. As such, she organized a gigantic festival that brought people together as well as information and fun. Not only was this a great way to contribute, but it provided a great way to connect their law firm with the Hispanic demographic. Esther is joining us today to tell us all about this event. Thank you so much for coming on the show. Esther: Hi, Lindsey. Thanks for having me. I'm really excited to be here. Lindsey: Well, tell us a little bit about your background, about living in Florida as well as your law firm and all about you. Esther: Oh, okay. That's a lot. Lindsey: It's a lot.   About Esther Labovick Esther: So basically, my background is that I am a Cuban-American, meaning I am a first generation. My parents came over from Cuba in the early '60s as they immigrated here, fleeing communism. So I was born here and raised here in a very assimilated way. My parents really believed that if they came here, we were going to be United States citizens and be Americans. So my upbringing, I wasn't really mixed that much with the Hispanic community. I did grow up in a pretty American area in Fort Lauderdale. But at home, we were completely Cuban. At school, I was American and whatever. So anyway, fast-forward, I went to college out of state, came back and I went to University of Miami, Law School where I was now reintroduced to my Hispanic roots because Miami is very Hispanic, as I think everybody knows. And I started this law firm with my husband. And honestly, in the beginning, we didn't target too much to the Hispanic community. We were just trying to make ends meet and be above ground and get clients in any which way. And our firm is not in a really Hispanic part of Palm Beach County. But as the years went by, I did start doing some things with chambers, Hispanic chambers, and I started meeting some of my fellow peers. Not only lawyers, but also just other professionals in the community that were Hispanic. And that was a long time ago. We also opened up an office in an area that was predominantly Hispanic with me being the main lawyer there, since I do speak fluent Spanish. We spoke it at home the whole time. So we did that for a few years. And then, I don't know, life got busy. We closed down that office and really concentrated on the growth here in Palm Beach Gardens.

Attorney Brian Labovick is a Florida Personal Injury Attorney with an outstanding referral program called the "Family of Warriors". Brian began getting referrals before we had cell phones by passing out business cards. As of 2023, he now receives thousands of leads and hundreds of cases every year from their referral program. In this podcast, Brian offers up some priceless tips for firms big and small. Learn more about the Family of Warriors here: https://www.labovick.com/family-of-warriors/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. With very few exceptions, all of the lawyers we speak with want to grow their practices. They're looking to gain a competitive edge in the legal market in order to attract more clients. While competition is a big part of the puzzle, collaboration can also help you grow your firm. Brian LaBovick of LaBovick Law Group joins us today to share how building a referral network that they call their family of warriors has contributed to the successful growth of their firm. Thank you so much for joining us. Brian: Super happy to be here. Thank you. How the LaBovick Law Group was Started: Lindsey: So tell us a little bit about your firm and how you got started. Brian: So I got started, I came out of law school. I went directly to the Honors Graduate Program at the Department of Justice, and I thought for sure I went to college and law school with a thought I wanted to be a prosecutor. And I did that for a couple of years and I realized that I really just loved being in trial, but I didn't want to work for the government my whole life. I got a job working for a guy who was afraid to go to court. He was a solo practitioner and he didn't want to go to court, so he wanted to hire a young prosecutor to basically go to court for him. So I did that and I did that for a couple of years. It was awesome. It was a great job, but he made me start my own firm to do that. So I was getting a 1099 instead of being a wage employee. And that just kind of inspired me, that, "Well, if I could do it with one client, then I could do it with many clients," and I went out on my own after a little bit. So it was awesome. It was a really good experience. But yeah, that's how I got my start. Presently, my firm is about 77 full-time employees and then about 25, 26 overseas teammates, which virtual assistant type teammates that are paralegals or workers for the firm in one capacity or another. So we're about 102 or 103 people total, and that's the firm right now. We practice in four major areas, so four divisions, personal injury, workers' compensation, Social Security disability, and the last one is called PIP, which is Personal Injury Protection. It's a collection for doctors and hospitals. And so we do that as kind of the business side of the practice. How Attorney Brian Labovick Got Started with Referrals: Lindsey: And so you're based in Florida, and Florida can be a really great place to practice law and to bring on those types of clients, but it can also be incredibly competitive. You have some really fierce big competitors in your area, and so you have built out a referral model to help bring on additional clients as you're competing in that market. So can you tell me a little bit about how that referral model works? Brian: So yeah, that's a really great point. Number one, you're 100% right. I guess everywhere is very competitive in the PI market, but Florida seems to be really swimming with sharks. It's a really tough market. It's the land of John Morgan, he started here. And so we have a lot of people that have learned to compete with him, and thus I think it's super heavy duty competitive. We've succeeded, I think,

Attorney Kyle Smith is a cyclist who works exclusively with bicycle crash victims in his area at Paceline Law. In this podcast, Kyle explains why people remember him when they need his services. Kyle also discusses the pros and cons of having a niche, provides amusing stories about unequipped insurers, talks about working on cases he actually enjoys, gives us powerful insight into how his law firm's name was selected, touches on how other personal injury attorneys could select a niche of their own and how much experience they may want to have before diving into a niche practice. Visit California Bicycle Crash Attorney Kyle Smith's law firm online at https://pacelinelaw.com/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Joining us for Episode #51 of the Personal Injury Marketing Minute is Sam Mollaei. In this episode, Sam covers how he automates his law firms and tells us about "My Legal Academy". In this episode we'll also cover how Sam grows his law firms with automated virtual firms, lead generation, key employees needed, and breaking free from day to day tasks. Read more about My Legal Academy here: https://mylegalacademy.com/ Watch My Legal Academy on YouTube: https://www.youtube.com/@mylegalacademy Join the My Legal Academy Facebook Group: https://www.facebook.com/groups/legalfunnel/members/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Joining us for Episode #50 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers why you may or may not want to spend your time on social media. Some common goals include visibility, engagement, obtaining clients or gaining media attention. Metrics measured depend on what you're trying to accomplish. We also cover popular content types used on various platforms and how to best reach your target audience, who could be on LinkedIn, Facebook, Twitter or Instagram. Reach Allison on her consulting site here: https://www.lawyermeltdown.com/. Read Allison's blog here: https://www.legaleaseconsulting.com/. View the 2022 ABA Tech Report, mentioned in this podcast, here: https://www.americanbar.org/groups/law_practice/publications/techreport/2022/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Joining us for Episode #49 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers how mediation works in personal injury cases, the pros of mediation, what happens when things don't work out, and how a personal injury attorney and their client can best prepare for mediation. Visit Mediation Solutions of NY, LLC here: https://mediationsolutionsny.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Transcription coming soon.

Marketing in the legal world is all about finding new and creative ways to let prospective clients know that you are there to help when they need you. You can do this through your website, billboards, TV commercials, and through the good old-fashioned telephone. While many industries can be infinitely creative in their marketing approaches, lawyers are limited by a considerable number of regulations that limit what they can and cannot say and do. Joining us today is Mark Saccente of Smart Carrier to discuss compliance regulations in telecom marketing. Visit Mark online here: www.smartcarrier.io/bios/mark-saccente-jr/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Episode #47 of the Personal Injury Marketing Minute features Andrea Staub and Zachary Campbell of Metzger Wickersham personal injury law firm in Pennsylvania. We discuss their experience with local community involvement. A few of the ways they participate in the community include donating to the local food bank, working with charities, providing a scholarship to local high schools, car seat checkups and speaking at colleges. The firm provides paid time off for employees to participate in community events. Visit Metzger Wickersham online at: https://www.mwke.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

In Personal Injury Marketing Minute Podcast #46, Lindsey Busfield makes the case for embracing the things which make you unique. This episode was inspired by The Good Doctor episode "The Good Lawyer" Season 6, Episode 16, "The Good Lawyer" which aired in March 2023. We hope "The Good Lawyer" becomes a successful ABC TV series soon! We'll be watching! See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.   Transcript: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. The mark of a good movie or TV show is that it leaves you thinking, questioning what you know about life and finding connections to add value to your personal reality. I just finished watching the latest episode of The Good Doctor that aired on March 13th. The episode was called The Good Lawyer. Naturally, I watched through a different lens than some viewers due to my daily interactions with lawyers. As such, there is some skepticism about the timeline and likelihood of the events taking place. Setting aside those details with a nod to creative license, I found something relatable in the show's message that is worth sharing with you: You're weird. Some people won't like you. And that's OK. Without giving away too many spoilers, the episode centers around a legal issue that arose after Dr. Shaun Murphy amputates a man's hand while trying to save his life after an accident. The victim sues Dr. Murphy, claiming that the amputation wasn't medically necessary. Dr. Murphy turns to a young lawyer, Joni DeGroot who has obsessive compulsive disorder (or OCD). Joni is characterized by her compulsive ticks and rituals, namely tapping on things three times, covering spaces with plastic wrap, changing clothing, and other rituals that are initially dismissed by her colleagues as being weird, distracting, debilitating, and just plain unlikable. As such, she is forced to be hidden away in a closet and pigeonholed as a good researcher and walking database, but told that she could never be a good lawyer because of her idiosyncratic behaviors. Upon initial thought, yeah – those rituals could be incredibly debilitating in a jury trial. When you need a jury to like you and your client, it would be distracting to have to tap on thing or be caught off guard by unexpected noises. The jury might be so distracted by your behaviors that they get sidetracked and miss your point. At least, that was the line that she had bought into and accepted as her fate resulting from her neurodivergence. But what she realizes, and what we all need to realize is that we all have problems. We all make people feel uncomfortable – especially in the legal industry where we deal with uncomfortable topics on a daily basis. But if we spend too much emotional energy worrying about whether people like us, we would never get anything done. Now, that doesn't mean to go out and be a total ass. But embrace your quirks. You are weird. You think differently than others – at least, I hope you do. If I need to hire a lawyer, I want the weirdo who can look at a situation with a different perspective and find the creative solution that someone else would miss. With that weirdness, you are going to have hits and misses. Some people won't understand your way of thinking. Some people won't like your bow tie. Some people might focus more on your height, weight, stutter, or other factor that you are insecure of. But more likely than not, you are giving that personal difference way more thought than anyone else would. Some people just won't like you because they don't get you. But that is OK. Your quirks are more likely than not what makes you a good lawyer. Just as Joni's OCD came with some behavioral ticks, it also gave her incredible attention to detail and a unique perspective that ultimately – spoiler alert – leads to her being recognized as a ...

Branden Race D.C. specializes in helping chiropractors increase their revenue by implementing telehealth into their personal injury practice. In this podcast we discuss how personal injury lawyers can make connections with chiropractors, and how to optimize those relationships for everyone's benefit. We will cover: 1) How can personal injury attorneys make new connections with chiropractors 2) How can personal injury attorneys best use medical bills to optimize case values 3) How can personal injury attorneys and chiropractors work together to make sure clients stick to treatment plans (telehealth) 4) How can personal injury attorneys keep positive relationships going with chiropractors 5) What ethical hurdles to personal injury attorneys need to avoid when maintaining relationships with chiropractors Branden Race on LinkedIn: https://www.linkedin.com/in/brandenrace/ Branden Race's email: branden@ virtualpipractice.com See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Episode #44 of the Personal Injury Marketing Minute tackles leadership struggles in times of crisis. From pandemics to recessions, business leaders in the legal industry have needed to step up their game in order to keep their firms thriving. In this podcast, Brandon Henderson discusses: 1) Challenges that the pandemic and recession have posed for law firms 2) How to seize business opportunities in times of crisis 3) Embracing reflection on business processes 4) The role of leadership and employee morale and productivity 5) The importance of gratitude For more information on Brandon Henderson and his legal team, visit https://www.teamhmwwins.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Episode #42 of the Personal Injury Marketing Minute features Aryeh Elbaz of accessiBe. In this podcast, Aryeh explains why your law firm's website needs to be ADA compliant and how to easily accomplish that. You will learn what ADA and WCAG are, if law firm websites need to be ADA compliant or not, lawsuits, common issues websites have and more about accessiBe's AI solution / widget. Sign up for accessiBe here: https://accessiBe.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Anne Kavanagh and Gigi Lubin are media training experts who work with personal injury lawyers. They have extensive experience coaching law firms as they address the most stressful situations where the camera is rolling. With an extensive interview record, Anne has interviewed six American presidents including Carter, the Bushes, Clinton, and Obama. In this podcast, Anne and Gigi explain: Why personal injury lawyers need to be on camera How to be confident and collected on camera How to control the interview and keep your narrative on target Visit Anne & Gigi online here at Legal Communication Strategies: https://www.legalcommunicationstrategies.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As a personal injury lawyer, when you hear the term media training, you might initially think this only applies to the big lawyers who spend time talking to the press about high-profile cases. While media training is absolutely essential for those lawyers, it's also essential for any lawyer who ever talks to anyone ever. So pretty much every lawyer. Whether you are talking to the press or making a YouTube video or recording a podcast, you are given the opportunity to either showcase your strengths or you have a risk of damaging your reputation. While 50 years ago, a bad interview got buried in the digital age, the footage lives forever, so you must get it right the first time. Anne Kavanagh and Gigi Lubin are media training experts who work with personal injury lawyers. They have extensive experience coaching law firms and their clients as they address the most stressful situations where the camera is rolling. Thank you so much for joining us. The Importance of the Soundbite Anne: Thank you for having us, we appreciate it. Lindsey: Well, tell us a little bit more about yourself and your background. Anne: Well, I was... Well first of all, both Gigi and I are graduates of the Medill School of Journalism at Northwestern. We were a year apart, so we weren't there at the same time, but we did have many of the same professors and some of the same experiences. I went on and worked for almost 30 years as a television reporter, most of those years in Chicago. And I left about 11 years ago, and I launched this firm MediaPros 24/7, because I saw a lot of good people who didn't come across well in their interviews just because they needed a little training, a few skills, a few tweaks, and I thought, well, maybe there's an opening for me. As it turned out, I would say 75% of my clients at least ended up being attorneys and most of them well-known personal injury attorneys in Chicago. Some of them I had known through the years covering stories with them. And when I left, they reached out to me. In fact, it was funny, one attorney who was well known in Chicago, I did a story with her and her clients, and the story turned out very well for her case and helped prompt some very nice settlements, but she could not speak in a sound bite. And I felt so bad because I had limited time and I just couldn't use her sound bite. I used her client's sound bites, but I couldn't use hers. and I felt bad because she had been so great to work with. So I did of course say her name and I showed pictures of her walking with her clients. But I called her up at the time and I said, "I feel bad, but you just have to learn how to nail that 20 second sound bite because your sound bites are two minutes and they ramble." And to her credit, she took it well. And she's like, "Well, thank you for mentioning my name. The story's been very helpful." So fast forward a year later when I left, she was one of the first people that called me and said, "Can you help me?" And I said, "Of course.

How Do You Create Raving Fans? Joining us today is Chris Earley, a Personal Injury Lawyer in Massachusetts who is a magnet for raving fans. When it comes to marketing, there is simply no better lead than a referral. Why? Because people who don't know you don't trust you. But a prospective client will trust someone they can relate to you're your former clients. But it isn't enough to have a handful of 5-star reviews that you begged and pleaded for through mass, repetitive emails. Everyone has that. In this podcast, Chris answers some of these questions: You are the master at creating raving fans. What is a raving fan? Why is it important to develop these kinds of relationships? Your attitude towards generating raving fans goes beyond simply having good reviews. You start with the person first and how you can help them. Can you expand on that a bit? How do you go about developing the raving fan relationship? How much time do you spend developing these relationships? How do you get your raving fans to leave reviews or send referral cases? What are some ways that you keep in touch with your raving fans after their case closes? What percentage of your client leads are referral based? Do you find it is easier to connect with a client who comes from a referral v one who comes from a cold call? Why do you think other lawyers might struggle with this initially and how can they overcome it? Visit the Earley Law Group online here https://www.chrisearley.com/ and be sure to check out their extended family of raving fans here: https://www.chrisearley.com/client-testimonials.html. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When it comes to marketing, there is simply no better lead than a referral. Why? Because people who don't know you don't necessarily trust you. But a perspective client will trust somebody they can relate to, i.e., your former clients, but it isn't enough to have a handful of five-star reviews that you begged and pleaded for through mass repetitive emails. Everyone has that. What you need are raving fans who can't wait to tell their friends, family, and random strangers how great you are and how much money you got them. You want the kind of fan who hears someone just say the word car accident from across the room, they drop everything and sing your praises. You want an army of walking billboards. Joining us today is Chris Earley, a personal injury lawyer in Massachusetts who is a magnet for raving fans. Thank you so much for joining us today. Chris: Thank you, Lindsey. It's my pleasure. Thank you so much. Lindsey: Well, you are the master at creating raving fans. So let's start by telling me a little bit about what is a raving fan. Chris: I am hyper focused and dialed in on doing the best job that me and my team can do to make our clients happy. I feel that clients, when it comes to lawyers, don't ask for a lot. I don't think the standard is so high that that does make them happy. But if you can over-deliver, if you can really impress them, they more times than not will become a raving fan. The more you dial in on customer service, holding their hand through the process from start to finish, from intake to end of the case, they remember how you made them feel. We'll get into that about relationships. It's not just a transactional attorney-client, cold relationship, it's a warm, human relationship. That I try to humanize the relationship. I try to make clients feel really welcome. We call it here, our extended family. It's not just group of clients, it's an extended family of people who trust us to handle their case. We take that very seriously and we really do focus on doing everything we possibly can,

Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As I mentioned in an earlier podcast – All About Backlinks for Law Firms – law firms who show up on the first page of Google have typically all purchased links. As I also mentioned, it is officially against Google's guidelines to purchase backlinks, but lawyers do it anyway and it has helped substantially…until now. On December 14th 2022, Google rolled out their December 2022 Link Spam update. This is Google's biggest fight yet against inorganic link building. They are using an AI-based spam prevention system called SpamBrain to identify sites that sell inorganic links and discredit the link's power. While it will not actively penalize sites that buy and sell links, it will nullify the credit from any unnatural links. It will take about two weeks to fully roll out, but I anticipate that you will begin to see the results of this launch within the next month. So, what does this mean for you? Let's say your law firm is on page 1 of Google's search results, but only because you bought a bunch of links from spammy websites – more likely, your SEO company bought a ton of dime-a-dozen links in an effort to quickly boost you to the top. This update will make is so that those links never existed. It won't actively penalize your website, but it will discredit all of those links and your site will likely slip in the search rankings. However, many of your competitors will also be impacted by this update, so they will fall in the rankings as well. On the other hand, if you have great links from real sites – like news sites and credible publications with strong journalistic standards, you will get the added bonus of gaining more traction over those who tried to take shortcuts. If you have more questions about this update or how to keep the traction you have built for your site, feel free to contact me at optimizemyfirm.com

Personal Injury Marketing Minute #37 features John Reikes, the CEO of High Impact. In this podcast, John explains how medical animations are used in jury trials. High Impact is a full-service technical animation studio that creates custom animations for personal injury lawyers and other industry professionals. In this podcast, you will learn: How images help in trials Which animations are useful for personal injury lawyers How long the process generally takes from start to finish Check out High Impact here: https://www.highimpact.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon

Personal Injury Marketing Minute #36 is a mandatory, must hear podcast with Mike Liffrig, the founder of Fist Court. His clients win cases and build confidence - at no cost to them. First Court is company that offers sophisticated jury research and alternative dispute resolution services. In this podcast, you will learn: Jury trials are about emotional leadership You need feedback to win cases Winning cases transforms your life and law firm Check out First Court here: https://www.firstcourt.com/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Fortunately, most personal injury cases settle out of court, but for those that do make it to trial odds are that you have invested countless hours and a good sum of money before it got to that point. And now you are faced with the looming uncertainty of how a jury will see things. Lindsey: Realistically, you have probably rehearsed what you're going to say about a million times in front of your wife, kids, dogs, and in the shower. While Fido might lend a good ear, his feedback probably doesn't contain helpful advice, but what if you could do a mock trial in front of a realistic jury and get actual feedback on how you present your case? Joining us today is Mike Liffrig, the founder of First Court, a company that offers sophisticated jury research and alternative dispute resolution services. Thank you for joining us today. Mike: Absolutely, Lindsey. Great pleasure to be here.   Emotional Leadership for Lawyers Lindsey: Well, tell us a little bit about First Court and how you got started. Mike: Yeah. So Lindsey, in a nutshell, we provide emotional leadership services to lawyers. We take good cases and we help turn our lawyers into emotionally savvy beasts and that then they turn this into exceptional verdicts. They turn their good cases into great cases. That's how we look at this, and it's not a legal thing. It's very much an emotional training that we have found over the years. And I say this as a lawyer myself, I went to small town farm boy from North Dakota. I went to Michigan for law school and came back and was in an insurance defense firm for a number of years. And I wanted to mediate is how I got started in this. And at that time, the lawyers say to me, "Well, Mike, you don't know anything. You're just three years out of school. Why would we listen to you as a mediator?" Mike: And I said, called them some names but they were right. I mean, I didn't know anything but I said to myself, "You know what? You don't care what I think your case, but you care what Grandma Aga thinks of your case." So this was back in 1989, Lindsey, probably before you were born, I don't know. And you could go to Sears. There was a store called Sears and you could go there and plop down $600 and you could get a VHS cam quarter, one of these big old top mounted things. And I bought one of those. And every mediation I went to as mediator, I had that on a tripod behind me. Mike: So when they got to an impass, I said, "All right. Folks, let's have your closing argument." And I would take those closing arguments and I'd run it by just folks from that particular county and I'd record their reactions and the lawyers got a chance to see, "Ah, here's my strongest arguments. My clients saw me arguing for them. I stood up for my clients and made my case and the jurors then were the bad guys." It was very, very helpful for breaking impass that way because they would say, "This in this defendant is just so reckless. They need to be punished. Or this injured person is just unbelievable. Look at the pictures." Whatever they're going to say, they would say that. Getting the Right Response from a Jury

Sam Mollaei, Esq. owns 7 law firms. On today's podcast, he discusses virtual law firms, automation, time management, hiring virtual assistants, employees, focus times and more. Get Virtual Law Firm Secrets Here: https://a.co/d/arVaC5i Learn More About Legal Funnel Here: https://legalfunnel.com Join Lawyer Facebook Group Here: https://www.facebook.com/groups/legalfunnel   See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription coming soon.

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor their messaging. We are thrilled to have marketing guru Danny Decker back on our show this week to talk about how to create a messaging strategy that will speak to your clients in a way that resonates. Danny may be contacted here https://dannydeckermarketing.com/. Get Danny Decker & Rjon Robbins' book "The Automatic Marketing Machine" here: https://automaticmarketingmachine.com/. Danny's previous book "Marketing Simplified" is available here: https://www.amazon.com/Marketing-Simplified-Built-Seven-Figure-Business/dp/1483493199/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript coming soon.

Sam Mollaei, Esq. is a legal disruptor. He pioneered the Virtual Law Firm model, building 3 multi-million dollar virtual law firms in less than 5 years. As a lawyer he has generated over 12,000 clients online and gathered over 3,000 5.0 star Google reviews. Sam has also helped thousands of lawyers around the world create their own profitable virtual law firm through his multi-million dollar online academy, Legal Funnel. He's on a mission to liberate stressed and overwhelmed lawyers and lead them to wealth and freedom by building a virtual law firm. Get Virtual Law Firm Secrets Here: https://a.co/d/arVaC5i Learn More About Legal Funnel Here: https://legalfunnel.com Join Lawyer Facebook Group Here: https://www.facebook.com/groups/legalfunnel   See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsay Busfield. As we have talked about before, reviews matter. They matter for your LSA account. They matter for your chances of showing up on Google's local listings. They also matter for client conversions. It can be tempting to look at the law firms with hundreds of reviews and think that you could never get those, or tell yourself that they must have paid for them to get that many reviews. Lindsey: A lot of times, you're right. Many people do pay to get reviews. However, it is scammy, and Google tends to flag them. You're also right that it can be challenging, nay impossible, if you aren't doing it right. But what if you were to receive the magic words to unlock positive reviews from your clients? The words aren't "Abracadabra", but Sam Mollaei is going to share them with you. Sam is the founder of seven, yes, seven law firms, and author of Virtual Law Firm Secrets. He has mastered the art of generating reviews and is going to share just how you can do it. Thank you so much for joining us, Sam. Sam: Thank you so much, Lindsey. I'm super excited to share these secret sauces with your audience. Lindsey: Excellent. Tell us a little bit about your legal journey, your law firms, and how you have mastered automating them. Sam: Sure. I started my law firm seven years ago. At the time, I had no mentor, no formal education on business side of generating clients online, so I went on a self-education journey, reading a lot of books and watching a lot of YouTube videos. My epiphany came when I read Tim Ferris' 4-Hour Workweek book that exposed me to three key principles. First, the virtual business model. Second, automation, having a business that runs on its own. The third part's scalable. That's just using a lot of online tools in a lot of ways to be able to grow quickly without me necessarily doing more work. At that point, I made a promise to myself. I'm like, this is so amazing. From now on, any business decision I make for my law firm has to align with those three key principles. Sam: It had to be virtual, so I wasn't tied to any physical time or location. It had to be somehow automated, so it would take me out of the process. It had to be scalable. It had to be able to grow quickly, but not me necessarily doing one-to-one interactions. Fast forward, I was able to apply all those concepts to my first law firm. I was able to replicate it over and over. Now, I've been able to successfully apply it to three of my law firms that I've grown to multimillion dollars that are actively running and fully automated and running on their own. Now for the past two and a half years, I've been on a journey to pass on these things that I'm currently doing for my own law firms, passing on to other lawyers and show how it is possible to run a law firm that's very non-traditional, that's very virtual. It gives you the freedom to be able to basically run it your way and not in a...

James "Jimmy" Grant from Georgia Trial Attorneys at Kirchen & Grant, LLC joins us on the podcast today to discuss how he became an attorney, started a personal injury firm and now helps other PI lawyers with litigation. Jimmy is a true entrepreneur and plans on offering their services to other personal injury law firms all over the US. Jimmy can be found on TikTok @AccidentAttorneyJG or you can email him at jgrant (at) 8334thewin.com. Jimmy & Co-founder Mark Kirchen started Georgia Trial Attorneys which you can visit here: https://www.gtakg.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsay Busfield. In some markets, it can feel almost impossible to compete against all of the other law firms. Unless you have millions of dollars at your disposal for marketing, you just can't win going toe-to-toe with the Goliaths using strictly conventional techniques. So you have to get creative. Some get creative in their branding, others niche down and throw their whole budget at one target demographic. Both are great options. But James Grant has taken the traditional legal marketing model and flipped it on its head. Rather than marketing directly to consumers like everyone else is doing, Jimmy has built his law firm using B2B marketing principles, creating his own market space and dominating it. Thanks for joining us, James. Jimmy: Thanks, Lindsey, for having me. I'm super pumped to be on today. Lindsey: Oh great. We're excited to have you here. So tell us a little bit about your background and how you got into practicing law in the first place. Jimmy: That's always a funny story, because everyone looks at my degree and they're like, "You went to Georgia Tech? You're a civil engineer? How did you get into law?" And I look at them and say, "I don't really know, but it just kind of happened." You think you want to go one way and you end up on another direction entirely. Lindsey: You just stumble into greatness. Jimmy: I mean, some would say that, others would say I'm crazy, but you know what, it's been a fun ride. I thought I was going to be patent law. And now I own my own personal injury law firm. So weird things happen. Lindsey: That's fantastic. You have one life, you may as well do everything you can in it. Jimmy: I mean, in my eyes, it gives me a little exposure to a couple different sides of things. I've got the analytical side of my brain. Of course, I have no idea how to do math anymore. If I can't do it in an Excel or on a calculator, it doesn't happen. But that's one side of things. And then be creative on the other side. How Georgia Trial Law was started: Lindsey: They automate that. Right. Well, you've got tools for that, you've got people for that, and you figure out how to make it work. So talk to me about your first practice and kind of how you ventured into the legal side of things. Jimmy: So when I first graduated law school, the number one priority's obviously passing the bar. So you put every ounce of everything into that. Luckily I was one of the lucky ones that passed the bar the first time. And then from there immediately started working at a local prosecutor's office. Georgia's a little bit different than most states. Most states, the district attorney handles everything. In Georgia, we split things up where the District Attorney handles felonies and the Solicitor General handles misdemeanors. I was working at the Solicitor General's office and got a whole lot of exposure to a whole lot of stuff really fast. I mean, I probably had, I think, 20-something trials in the 18 months that I was there just because it's churning and burning. Lindsey: Wow. Yeah. Jimmy: So then after my public service, I was like, "All right,

In this podcast we discuss how Google Business Profile (formerly Google My Business) pages rank in Google's three pack, also known as the "local pack". Recent, good reviews, organic rankings and user proximity are major factors. Of course, there is a bit more to it than that. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When someone searches personal injury attorney near me, there are a few types of results that pop up. You have the ads at the top. Below that is a map with a few firms' names. Lots of users click those and are directed to a nearby attorney. Getting listed in that spot is a huge benefit, but it can be a challenge. Today's podcast is all about getting your Google Business Page to show up there. Len, the founder of Optimize My Firm, is joining us today to talk about how to boost your odds of showing up in the Local Pack. What's your experience with Google My Business, now Google Business Page? Len: Google Local started around 2004. It was about the same time I had opened my IT firm/computer repair store that was sold in 2012, and it helped drive a ton of business to our business. I remember, in about 2008, they went to the Local 10-Pack. It used to be A, B, C, D, E, F, G, H, I, J, K lists, so it was really easy to game. Back then, all somebody had to do was be in the center of the city. The big trick then was to just rent a UPS Store mailbox which would give you a full address, and people would show up at the top there. It was really frustrating to see certain people there, and Google was really bad about removing spam, so I was personally affected by all of Google Local's results for many years before we started doing it for other lawyers. Len: As for other experience,  I occasionally participate in the Google Business Page product forum. I'm not there a lot, but I recently became a bronze member there. After you help enough people, it keeps you sharp staying on top of everybody's problems. If I were to spend another 500 hours there, they'd make me an expert. They call it a silver expert or something like that. Lindsey: We all have to have goals. Len: Yeah. I do lurk it from time to time and stay on top of everything that's impacting Google My Business. I'm going to actually call it Google My Business several times because it recently became Google Business Page. I don't know why they keep renaming it. It's like the seventh time they've renamed it. By the time everybody gets used to one, they change it again, but I stay on top of there. Locksmith, air-conditioning people, electricians, garage door repairmen, lawyers, they all have their own challenges, and it's just good to stay sharp. Lindsey: Absolutely. They're all competing for those positions in the Local Pack, that section that's right below the ads and next to the map. Does the Local Pack drive a lot of calls? Len: Yes. It's amazing how many calls it can drive. It's funny. For personal injury lawyers specifically, we've got a couple of different case studies. We have somebody in Southern California. They're not in Los Angeles, but they're in a city near it, in Los Angeles County. Even though they rank really well, they probably only get about 20 calls a month out of it. We have other lawyers in other areas. Maybe they're in a city of about 500,000 people and there's not nearly as much competition. In Southern California, there's a lawyer in every block. They might have less competition. They might get 200 calls a month out of it. It's always really surprised me that people call right from the Local Pack. I mean, I know if you're looking for pizza or coffee, you might call the first thing that pops up, but I was always surprised that people didn't do more researc...

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor a marketing plan. Danny explains that business owners and attorneys need to identify their vision and the three Ms - market, message and media. The three Ms define who you're targeting, what you're telling them and how you're delivering the message. Danny may be contacted here https://dannydeckermarketing.com/. Get Danny Decker & Rjon Robbins' book "The Automatic Marketing Machine" here: https://automaticmarketingmachine.com/. Danny's previous book "Marketing Simplified" is available here: https://www.amazon.com/Marketing-Simplified-Built-Seven-Figure-Business/dp/1483493199/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Between social media, SEO, paid advertising, video ads, commercials, and so on, it can feel like there are endless ways to spend marketing dollars. In some markets, you can bring in a full caseload through a well-placed TV ad. In other more saturated markets, it seems as if you can spend thousands of dollars a month and only see a case or two trickle in. We will be focusing on those frustrating situations today. Danny Decker knows how to cut through the noise and saturated markets. Danny literally wrote the book on simple marketing strategies at work. Thank you so much for joining us. Danny: Thank you, Lindsey. It is great to be here. I'm a big fan. Lindsey: Oh, thanks. Well, tell us a little bit about your background and what you do. Danny: Yeah, so the short version is I actually started a marketing agency back in 2011 and worked with small law firms all over the country in kind of a wide variety of practice areas, family law, immigration, some personal injury, broad range of practice areas, but grew that business with a partner. We grew it to a seven-figure business, and in 2018, I sold my ownership to him because I really saw a need for strategy and education for law firm owners and business owners in general. There are lots of really great marketing agencies out there who can handle a lot of the execution, but I saw a gap, not only for lawyers, but for most small business owners of not really understanding kind of the strategy and the principles behind marketing, and so the results weren't as good as they could be. So, now, I do a lot of speaking, workshops, podcasts, wrote a book back in 2019, and then I just wrote a second book and released that called The Automatic Marketing Machine just a few months ago. So, I'm really passionate about helping law firm owners and small business owners understand marketing, know how to work with their marketing agencies, know how to make a marketing plan, track their return on investment, and all that good stuff. Lindsey: Well, congratulations on a couple of successful book launches, and education in marketing, especially for lawyers, is a huge deal and there is a need there, and whether a very small solopreneur law firm is attempting to take on their own marketing, or if they've grown a little bit beyond then and have hired a marketing agency, it's important to be able to ask the right questions and get the traction and to be able to look at the right metrics to see if your marketing dollars are paying off, and there is an educational gap there because great lawyers are out there doing great lawyer things and not necessarily up to speed on the ever changing marketing initiatives that are going on. Danny: Yeah, they don't teach marketing in law school, right? Lindsey: That's exactly right. Danny: That's not one of the things that law schools conquer. Where should lawyers start when they're making marketing plan? Lindsey: That's exactly right. Well,

Mark M. Bello is an attorney and also the author of the Zachary Blake Legal Thriller Series. In 1982, Mark was one of the first attorneys to sue the Catholic Church in a case of sexual abuse by clergy. In this podcast, Mark discusses his books, the Catholic Church case, the Zachary Blake character and how attorneys can get started writing. Mark is also the co-host of the "Justice Counts" podcast. Bello draws upon 44 years of courtroom experience and a passion for justice to write captivating novels and hard-hitting commentaries. You can visit Mark's site here: https://www.markmbello.com/. The "Justice Counts" podcast is available here: https://www.spreaker.com/show/justice-counts_1. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Living in a world that is so focused on what we do and how we do it, it is important to sit back and reflect on why we do it. As children, we all had a grand idea of what we wanted to be when we grew up. Firemen, lawyers, SEO podcast hosts. Well, maybe that was a later dream. Nonetheless, we saw ourselves as the heroes and heroines of our adulthood. Many of you probably dreamed of becoming lawyers when you grew up. To do so, you traversed law schools, student loans, fierce competition, regulations, and naysayers. You sacrificed time and money into becoming a lawyer most likely because you wanted to help people and contribute to the greater good. And while the day-to-day operations of lawyer life probably don't make you feel like donning your red cape and flying about town, it is important to listen to that calling that is still inside, cheering you on, summoning your inner hero. Mark Bello knows legal heroes. In fact, he wrote one into existence with the Zachary Blake legal thriller series. In this novel series, Zachary Blake is a lawyer who combats social justice issues that are prevalent in our government, churches, and society today. Thank you for joining us, Mark. Mark: Thanks for having me, Lindsey. Lindsey: Well, for starters, give us a little more information on the series as a whole. Mark: On the series as a whole. Well, I've written eight novels starting with Betrayal of Faith and the eighth and most recent novel is You Have The Right to Remain Silent. It is a departure from the prior novels, because as you mentioned in your intro, most of them have been based on newsworthy topics or what the press likes to call, "ripped from the headlines." The last one is a straight whodunit. It's not a "ripped from the headlines" novel. So, I took off after seven novels from my political, legal soapbox and created a different type of novel. But the topics, as we'll probably discuss, have gone from clergy abuse to white supremacy, to school shootings, to police on minority shootings, to the Me-Too movement in the Supreme Court, to a bigoted president, a businessman who gets elected and does bad things to the country. Sound familiar? To the immigration crisis. So, I've written about topics that are related to the news. The first book, unlike all the rest, was based on a case out of my practice and that remains the only one that I took from my practices. Lindsey: So all of these cases that you're talking about, they all feel very new, they all feel like they are very relevant today, but you've actually been writing for quite a while. So, when did you start writing the series and what exactly prompted you to do so? Mark: Well, it took me probably 25 years or so to write the first novel. I had a law practice to run. I had family, I had four children and nine grandchildren, although I didn't have them back then, all of them. But I was one of the first lawyers back in the '80s, that's the 1980s,

Marcie Mangan, Director of Public Relations at Salvi, Schostok & Pritchard P.C., joins us today to discuss getting your law firm into the news. Marcie has experience working in a newsroom and has seen tens of thousands of press releases. This podcast covers what journalists are looking for, how to email them, and how to increase your chances of getting mentioned in the news. Be sure to check out Salvi, Schostok & Pritchard P.C.'s outstanding podcast "Beating Goliath: A Plaintiff's Pursuit of Justice" here: https://www.salvilaw.com/podcast/ or on Apple Podcasts here: https://podcasts.apple.com/us/podcast/beating-goliath/id1570444521. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Lindsey: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. As far as SEO goes, having a story covered by the news can help boost your SEO standings. News coverage can also build community rapport and offer organic marketing opportunities. So, how do you get a story covered in the news? It's more complex than submitting a press release about your latest super lawyers award. You are competing against hundreds, if not thousands of news stories, all vying for viewer interest. In today's attention-based economy, news outlets are going to select the most relevant and engaging stories for their audience. Joining us today is Marcie Mangan, a PR expert working for Salvi, Schostok & Pritchard, a medical malpractice and personal injury law firm in Chicago. Thank you for joining us. Marcie: Thank you so much for having me. Lindsey: Well, Marcie, let's start with a little bit about your background. You started out working in news outlets like CBS and Fox. Can you expand a bit on your professional experience? Marcie: Yes. So, while I was in college, I actually majored in broadcast journalism. So, the goal back in college was to become a news reporter or news anchor, and I had an internship at the CBS station in Indianapolis because I went to Butler University which is in Indiana. And after college, I ended up getting a job offer from WISH-TV to work the assignment desk and write articles for their website, and while I really did want to focus on being on air, it was a job offer after college. So, I took them up on it, and I ended up working there for almost two years, and then I moved closer to home and worked at the FOX 32 station here in Chicago where I focused on doing social media, writing for the website, doing a little bit of assignment desk work, and I did a little bit of on air work there as well. I really loved working in news, but it's super exciting, every day is truly different, but those hours can really get to you. I was getting up at like 3:00 in the morning, and working holidays, working weekends, and there were a lot of things I was missing out on. So, I was just ready for a lifestyle change, and two years after working at FOX 32, I ended up looking for jobs in PR, and randomly applied to this law firm in Chicago and here I am at Salvi, Schostok & Pritchard six and a half years later. What are newsrooms and reporters looking to cover? Lindsey: That's great. That's great that you were able to take that experience working in the newsroom and especially at the assignment desk, looking at all of the different pitches that were coming through and press releases. I'm sure you saw your fair share of different stories from across the board coming through. And so, from your experience there, what did you find that reporters were looking for when they chose to cover certain stories? Marcie: Sure. Lindsey: There is a lot of competition among them and only so much time to tell the news. Marcie: Definitely. So, if anyone's ever worked in a newsroom, you know that your email is constantly going off. There's probably two emails coming in per second,

CPA and tax strategist Mike Jesowshek joins the podcast to teach us how to be proactive in your tax planning and maximize marketing deductions for attorneys and law firms. This podcast covers what "tax planning" is, what and when to deduct, and some things law firms may start deducting now. Mike Jesowshek may be contacted here: Podcast Website: https://www.taxsavingspodcast.com/ Tax Minimization Program: https://www.taxsavingspodcast.com/tax Apple iTunes Direct Link: https://podcasts.apple.com/us/podcast/small-business-tax-savings-podcast/id1377376636 Firm Website: https://www.incsight.net/ See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Topics Covered: What is tax planning? What types of expenses are tax-deductible? Are there limits to tax deductions? What are some things that law firms can do now to help maximize their marketing tax deductions? Transcription: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. We have discussed different ways to maximize your ROI on marketing initiatives. Today, we are going to take this a step further and discuss how to incorporate strategic tax planning into your marketing process to save you lots of money, to reinvest back into your business. CPA and tax strategist, Mike Jesowshek is joining us today to teach us how to be proactive in your tax planning and maximize your marketing deductions. Thank you for joining us. Mike: Yeah, thanks for having me, Lindsey. What is Tax Planning? Lindsey: Well, many of us who aren't tax gurus simply approach our taxes with the attitude of, I need to pay X amount every quarter or every year so the IRS doesn't come after me. However, this strategy, I guess, leaves lots of money on the table that could have otherwise been invested in growing your business. So Mike, let's start with some tax planning 101. What is tax planning? Mike: The thing is when most people hear the word tax, you're exactly right, they think preparing and filing tax returns, I see my accountant in March and then I come back again next year and do the same thing again, and that's just really just tax prep. That's compliance, that's required by law and important, but it's really just taking information, what happened throughout the year? And sending it up to the IRS, sending it up to the state agencies. And so when we talk to small business owners, we want to say, okay, let's change the focus of that. When you hear the word tax, we want you to think of tax planning. And so to your question, what is tax planning? And tax planning is simply just the act of researching, learning and implementing strategies throughout the year that are going to lower their tax liability. And so when we look at tax planning, it's just this idea of what can we do to make sure that we're paying the least amount in taxes as legally possible? And so that is tax planning is not necessarily filing estimated taxes or filing tax returns, tax planning is everything you do before that, because once 12/31 hits, once the year is over, most of the tax strategies that you can implement to lower your tax liability are out the door. And so our focus is what can we do throughout the year to implement and make sure that when we go to file that tax return in March, one, we already know exactly how much we're going to be paying or not paying at all, depending on the different strategies that we implemented in. And so I always want to try and change that focus when we talk about tax planning, and when we hear the word tax, I want people to hear the word tax planning. What can I be doing? What can I be implementing within my business to lower that tax liability today so that when I do that tax prep and what I typically think of tax, I already know that I'm paying the least amount that I...

Matt Ruttenberg joins the podcast today to discuss 401K plans, how attorneys can save for retirement using pre-tax dollars and create incentives for law firm employees to stay on board. Matt is the CMO and Director of Business Development for Life, Inc retirement services. Visit Life, Inc. online at https://401k.expert/, or you can follow them on Facebook at https://www.facebook.com/LifeIncRetirement/, or Twitter at https://twitter.com/Life_Inc_Retire. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey:               Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As the owner of a successful law firm, you want to be wise in how you invest. This means making informed decisions on how you invest in your company, as well as in your retirement. As you seek out the best ways to fund your retirement, there are seemingly infinite complex 401(k) and IRA plans. So how do you decide which plan is right for you, your employees and your firm? Matt Ruttenberg is here to discuss just that. Matt is the CMO and Director of Business Development for Life, Inc. Retirement Services. Thank you for joining us. Matt:                     Hey, Lindsey. Thanks. Thanks for having me. How do you choose the right retirement plan for a law firm? Lindsey:               Well, ultimately, what we want to understand is how do you choose the right retirement plan for your law firm? Where do you start with that? Matt:                     Yeah. Yeah, so the retirement plan world is so vast. There's probably dozen different options to choose from depending on your income level, what your goals are. To narrow it down every time we have our first conversation with people, we ask them two questions. The first one is basically trying to narrow it down to at least three, maybe four options out of those dozen or so. Then the final question gets it down to one, maybe two, and then we choose from there. The first question is really broad and simple. It's, "What is your goal?" Why are you having this conversation with somebody? Is your number one goal to, or let me rephrase that, "What is your priority?" Why do you need the plan? What are you looking for? Is it to recruit and retain high quality employees or is it to stockpile for your own retirement, maybe save money on taxes or is it all of it? Because there's certain plans that check off every box they need and some of them are narrowed down to one answer or the other. Really once you get that first question, we'll bring it down to maybe two, three plans. Then the final question is, "How much do you really want to save?" How much are you as the business owner going to save? That comes down to, is it just a few hundred dollars per month because you just want to get something started or are you really trying to stockpile, like really, maybe catch up to retirement because you have not done that yet? You haven't done that to-date really started saving because you're putting all your money and all your funds back into the business, which a lot of business owners do, which is a huge investment, which is great. But then really it's getting down to, "Are we diversifying?" Let's figure this out and go from there." Lindsey:               Right and those are two hugely different priorities because a 401(k) can be a great tool to incentivize and attract new employees and especially in today's market where you need to be able to offer something above and beyond what they're getting somewhere else if you really want to be attracting and retaining the right people. As we all know, a successful law firm is more than just the lawyer itself or themselves and it takes your entire village to keep your law firm running and growing and going the directions that you want and a 401(k) plan that is set up to benefit your employ...

To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility.In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.What's In This Episode  Who is Ali Awad? How did Ali's early business ventures shape his approach to branding and marketing? What's the key to scaling effectively, and ensuring your team is all A+ players? How can you maximize the impact of your marketing budget, whatever its size? When should you rely on organic growth compared to paid promotion strategies? What type of content does a good business Instagram account focus on?

Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect.  Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark's here to show you how to use it best.In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.What's In This Episode  Who is Mark Kosieradzki? Why are nursing home cases unique? How has Covid-19 impacted nursing home abuse and neglect? What is the 30(b)(6) rule? When is 30(b)(6) useful to a case and why? Where can you find out more information about 30(b)(6)?

There's a reason that Gary Sarner named his media strategy company ROI360+. It's because he's focused on strategies that will maximize his clients' return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there's no television in your car!In this episode, we talk radio, the media powerhouse that's hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.What's In This Episode Who is Gary Sarner? Why is repetition important, and how do you achieve it? How can a cohesive media strategy make up for fewer advertising dollars? When is it not worth it to try to compete in a market? How granularly can you target radio audiences? When should you stick to your advertising strategy and when should you deviate from it? Why doesn't Gary worry about ratings?

Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting.Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website. What's In This Episode Who is Mike Budny? Why is personal branding so important in standing out from the crowd? How does combining your personal and professional brands impact your marketing strategy? What makes copy unique and irresistible? How can you integrate your copy into your website cohesively? Why are visuals crucial for connecting with clients, and how do you ensure you're getting first-class photography?

Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn't just anyone who can build the 2nd biggest personal injury firm in the US.On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.What's In This Episode Who is Glen Lerner? How did being a garbage man shape Glen's outlook? Why is PI law one of the most competitive business models in the world? Where should modern attorneys be advertising? When and how should you expand your practice into new territory? How will PI firms be consolidated in the coming years?

A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris.Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast. What's in This Episode: Who is Seth Godin  Are you a regular cow or a “purple cow” in the personal injury space? How to differentiate your personal injury law firm in order to be remarkable (without changing your pricing) Seth explains how niching down to the smallest viable market helps you stand out from the competition Why you should start thinking of your personal injury clients as patients rather than customers What Seth's podcast, Akimbo, is all about and which episode you should listen to first Seth reveals his all-time favorite marketing books The inspiration behind Seth's forthcoming book, The Practice: Shipping Creative Work

Dave Thomas didn't start out in legal marketing, but he's made a home here. As the National VP of Business Development at Law Tigers, he's constantly finding new ways of expanding America's largest network of motorcycle accident attorneys.Law Tigers has been able to grow because they've specialized in motorcyclists; they've built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers. What's In This Episode Who is Dave Thomas? How does Dave approach grassroots marketing? What makes Law Tigers' billboards stand out? What does Law Tigers do to build trust with motorcyclists? Why is authenticity so important to Dave? Why does Law Tigers treat referrals differently?

Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it's Maria's job to translate to clients the invisible factors that dictate page rankings.It's a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.What's In This Episode Who is Maria Monroy? How important are reviews for a business? Why does LawRank no longer offer citywide exclusivity to clients? What factors into ranking high in local search results? How close do you have to be to rank for a certain area? Should you be paying to be featured in an online directory?

Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He's one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries.We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.What's In This Episode Who is Mike Papantonio? How has his background in journalism contributed to his legal career? Why does Mike write fiction books about his cases? What advice does he have for lawyers trying to create a media presence? What still makes Mike anxious after 30 years of trying mass torts? Why did Mike create Mass Torts Made Perfect?

Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she's sharing the techniques that have gotten her millions of views from her 630K followers.More than anyone, Shay's got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the site is headed.What's In This Episode Who is Shay Rowbottom? How did she go from musician to LinkedIn star? Why should LinkedIn be part of your social media strategy? How does newsfeed marketing differ from traditional advertising? What mix of content is ideal for LinkedIn? How can you start producing video for your business? How do you jumpstart the algorithm when you first start posting?

Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He's launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home.Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better. What's In This Episode Who is Harry Morton? How did he transition from advertising to podcasts? What tips does Harry have from running a fully remote company? What sets podcasts apart from other marketing channels? How should podcasts fit into your overall marketing strategy? Where do companies go wrong with their podcasts? What are the SEO benefits of a podcast?

John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps.Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.What's In This Episode Who is John Jantsch? What are the core tenets of Duct Tape Marketing? How can guesting on podcasts help your business? What is the marketing hourglass? How do podcasts lead to valuable backlinks? How do you turn customers into members?

Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he's a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business.Good quality content is both an art and a science. Steve thinks he's found the secret to both, combining experienced writers with a system that rewards high-engagement articles. We talk about responsible outsourcing and the recent content trends that Steve's observed.What's In This Episode Who is Steve Pockross? What are Verblio's three value propositions? How can you effectively assess writers for your business? How can you combat plagiarism of your content? At what stage should personal injury attorneys prioritize content creation? Why should you give a lot of feedback to your content team? Why are articles getting longer?

Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment.    Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand new office under the mentorship of Dr. Peter Fernandez' Practice Starters program focusing on personal injury.  Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice.    In that practice, Mark employed an MD to handle all of the patient treatment while Mark was in the field everyday meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off.  Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30.   Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice.   Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients.   Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.  

James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you've been to North Carolina, chances are, you've seen a James Farrin TV ad. He's also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs.Farrin has grown his practice from just a few employees to over 200. He's done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.What's In This Episode Who is James Farrin? Why does James approach TV differently than his competitors? How does The Law Offices of James Scott Farrin utilize direct mail marketing? How can you use technology to your advantage as a PI firm? What are the inefficiencies that James eliminated from his business? How does James ensure that potential employees are a good culture fit? What are the metrics that James values?

Shaina Weisinger is the founder and CEO of Repurpose House. She's pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels.In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.What's In This Episode Who is Shaina Weisinger? What is content repurposing? What makes for good microcontent? How do you tailor content for different platforms? Why you don't need to be on every single platform What's the best content to repurpose? Why you don't need a team of videographers to start making good content

We've got exciting news: we're rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We've heard what you had to say, you want a show that's 100% focused on Personal Injury Marketing. This is that show. Each week, we'll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It's not just SEO anymore; we're talking everything marketing. You're going to get the whole nine yards.And the fun doesn't stop there! We're creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what's new in the world of PI. You'll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can't wait to get started. Welcome to PIMM!

If you want to know about digital marketing, you go to Neil Patel. He's the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He's helped everyone from Amazon to Zappos grow their business.In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.What's In This Episode Who is Neil Patel? Why is user experience important for SEO? How can you assess and optimize your website's UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?

Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine's Top-Rated Attorneys in the New York Area.We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the importance of integrity in your practice and how to and how to establish lasting relationships with clients.What's In This Episode Who is Michael Rose? How to get feedback as a trial lawyer How to set expectations for clients What does integrity mean for a law firm Why try cases to verdict What a successful client journey looks like

Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community.Join us on this episode of The Rankings Podcast as we dive into Brian's journey from a high schooler fighting a traffic ticket to one of the top lawyers in the country and how to strengthen your business by sharing your resources. We'll also discuss Brian's new book, “Not A Good Neighbor,” where he teaches readers how to navigate and represent themselves in automobile accident cases. What's In This Episode Who is Brian LaBovick? What does it take to be a Warrior for Justice? How do you build a successful culture at a firm? Why would somebody want to represent themselves in an automobile accident? What's the value to your practice of writing a book? What's the benefit of giving away knowledge and helping other law firms? How can you use your resources to give back to your community?

Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm's reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country.Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for when they choose an attorney, and how you can position yourself as the best in your field without coming across as arrogant.What's In This Episode Who is Steven Gursten? What trial lawyers should value above all else. How you can make insurers (and their algorithms) take you more seriously. The emerging challenges all lawyers will have to face over the next few years. Why it's important to distinguish yourself and not try to one-up your competitors when it comes to marketing. How Steven is fighting a new and troubling trend of underhanded marketing tactics. How you can manage multiple high-priority responsibilities.

James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io.In this episode of The Rankings Podcast, James tells us all about his coaching journey and how both seeking and delivering coaching has benefited his personal and professional life. He also gives his advice on how to self-implement a business framework and shares his thoughts on the best way to choose any kind of coach.What's In This Episode Who is James Ashcroft? How James went from the sofa to the finish line of a half-Ironman in just 4 months. What is EOS? Why hiring a coach is a must when implementing a business framework. What the differences are between “core”, “permission to play” and “aspirational” values. How you can achieve your BHAGs. Why implementing just a few elements of EOS will place you streaks ahead of your competitors.

Gary Falkowitz is a man of many talents. He's an attorney, author, consultant and the CEO of  Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more.On today's show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it's simply not enough just to rely on a polite telephone manner when trying to sign cases.What's In This Episode Who is Gary Falkowitz? What is “the bridge”? And why do you need to be concerned with it? How Gary became an intake expert. Why the cases you refer to others shouldn't be “out of sight, out of mind”. How investigative questions could cost you potential clients. Why lawyers shouldn't be allowed near your fresh leads. How Gary's impatience resulted in tremendous success.

Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive.Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.What's In This Episode Who is Karl Sakas? How business consultancy runs in the family. What are the four stages of running a business? How relinquishing control can help your firm grow. Why are warmth and competence important? How articulating your desired outcomes and acceptable outcomes can relieve stress.

David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies.In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he's picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn't trust unsolicited emails from SEO “experts” about the quality of your links.What's In This Episode Who is David Farkas How you can stand out online in the saturated legal market. Why you need to think carefully about PBNs. How you should handle toxic links. Why directories are still a valuable asset in your link building toolkit. How you should approach guest posting on your website. Why your amazing website won't succeed without a solid link-building strategy.

Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon.Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.What's In This Episode Who is Jacob Malherbe What is the best way to utilize Facebook ads? What inspired Jacob to help people find the right lawyers? How does X Social Media offer the same quality service and insights to clients regardless of budget? What makes a great Facebook landing page? Why is it better to try to do good in the world rather than chasing the next revenue bump? Why Jacob's next book will be the mass tort lawyer "Bible". And if you want to reach Jacob, you can call him on 678-427-8490 (Cell) 1-888-670-0006 (Office).

Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck!Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!What's In This Episode Who is Steve Ginsberg? What Google Ads and the Yellow Pages have in common How much you should really be spending on PPC! When is it time to call in the professionals? ABC testing and rotating ads Negative keywords: the good, the bad, and the ugly Landing pages that convert And much more!

Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower.Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!What's in This Episode Who is Joe Fried? How Joe revolutionized PI law for truckers Becoming an industry expert Can specializing streamline your operations? The pros and cons of niching down Identifying snake oil salesmen vs. the real deal What Peleton taught Joe about forming habits And much more!

Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client's experience?Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it's going to go to trial, and how meditation has had a profound effect on his personal and professional life.What's in This Episode Who is Rick Console? Starting a firm with your wife! The growing pains of scaling quickly What you should really look for in staff Why personal ethos should drive your niche The best way to let staff go Mindfulness and meditation in the PI world And much more!

Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance?Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.What's In This Episode Who is Robert May? Going into business with your family! Simple methods to refine your hiring process How to live your core values Gossip at the virtual water cooler? The value of mentorship And much more!

Harlan Schillinger is a titan in the legal marketing space. He's best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket.In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren't worth a thing if you haven't got the credibility to back them up.What's in This Episode Who is Harlan Schillinger? When should you hire a dedicated intake team? Why you need to handle all your leads with care. How do you build trust with a potential client? Why lawyers shouldn't answer the phones. Harlan's unexpected favorite hobby.

Mike Morse is the founder of the  Mike Morse Law Firm and one half of the duo that brought us the  Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share their tactics with the world.On today's episode, Mike tells us all about what it means to be a visionary and how it's vital to know yourself before you can think about growing your firm. We also discuss some of Mike's secrets to hiring successfully and why in a world of digital media, there's still a place for traditional marketing methods.What's in This Episode: Who is Mike Morse? What does Mike wish was taught in law school? Why visionaries need implementors. The secret to successful hiring. Why 10-year goals are problematic. How and where you should be spending your marketing budget. What's the biggest mistake all-new practice owners should look out for?

Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values.Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.What's in This Episode Who is Andrew Finkelstein? The true valuation of a company What if a merger doesn't work? Maintaining core values across multiple businesses Operational synergy Why Andrew micromanages his delegation Cornering the marketplace by competing against yourself

 McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals.Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!What's in This Episode Who is Gordon McKernan? Family succession: how the McKernans handled the father-son handover The McKernan firm culture Scrutinizing your marketing Why you should never forget organic reach and SEO From bike giveaways to Christmas meals: ways to give back to your local community The joys of fly-fishing Love for Louisiana!

https://virtualcmo.expert/Personal Injury Marketing for Chiropractors with Dr. Jeffrey Cronk, DCNow You Can Dominate a “Niche” in Your Local Personal Injury Services Market That is in HIGH DEMAND and HAS VIRTUALLY No Doctors to Service It. https://www.smartinjurydoctors.com/https://www.thespinalkinetics.com/The Smart Injury Doctors Training ProgramDemystify your understanding of spinal ligament injuries and put any personal injury training that you have ever had in the past on steroids. This information empowers providers to the simplicities of a spinal ligament injury. No one cares about the mechanism, the forces and the physics behind these forces, while these things are interesting we care more about and put our actual attention the injuries themselves. How to accurately diagnose them. The best management for better treatment results. How to  document so that you can very simply navigate the medical legal system and give everyone what they want, patients, insurers and attorneys. We take complex subjects and make them simple, and we teach you to do the same.Marketing is simple. Marketing is how you are perceived in the market. A marketing strategy is deciding how you want to be perceived in the market. How do you want patients to perceive you, attorneys to perceive you, and issuers to perceive you? That is called marketing. Whatever that message, that perception is that you know patients, medical doctors, attorneys and insurers will want to do business with—that becomes your message. That becomes what you advertise whether you are doing it in person, on social media, radio, TV it doesn't matter. We answer most if not all of the questions that you have in this area of practice. I know them well as I had them too.The information is easy to access as it is online in short video segments that is logically organized to maximize your understanding. You can view or listen to them on your phone, iPad or computer 24/7.All our programs have FREE upgrades for life and all of our programs allow you to become part of a group of like minded clinics in our dedicated closed Facebook User Group.Depositions should be the easiest money you every make and they should be easy for the times that you have to do them.  Depositions and court testimony are a way of life for the busy injury practitioner.  One great deposition or court trial will start your reputation for being able to handle such events—good or bad.In all of my programs I train doctors how to diagnose, manage and document in a way that everyone in the market needs often making it so that you are not required in deposition or trial.  However there are times when the at fault insurer wants to press such events, remember they need a job as well.  When these time arise you want this to be a easy stress free process.  You want this to be a situation where you become know to really be able to handle either deposition or trial testimony really well.Personal Injury Marketing for Chiropractors with Dr. Jeffrey Cronk, DC

Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff's law firm in New York, Bill has transformed the firm's processes into the perfect Venn diagram of people, process, and profit.Today, we discover how Bill reimagined the firm's interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.What's in This Episode Who is Bill Denninger? Transforming operations at NY's biggest fastest-growing plaintiff PI law firm Why all firms could use a Director of Business Strategy Using tech to your firm's advantage Why PI is more competitive than ever Getting the best from your CRM Best ways to track marketing attribution

Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond.Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!What's in This Episode Who is Steven M. Levin? The toll of criminal defense work How Steven revolutionized nursing home litigation What are the benefits of niching down? Niche marketing: how to avoid excluding potential clients Why mentorship is fundamental

John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful Fireproof alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution!Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!What's in This Episode: Who is John Nachazel? From Ford to Michigan's biggest fastest-growing plaintiff PI law firm Why John advocates for high pay How data can help you identify staff issues Core values: no you can't just copy someone else's! A day in the life of the EOS law firm John and the jumbotron: for the love of data What size of firm should consider EOS? Love for Michigan!

Patricia Refo, partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she's the current president of the American Bar Association.In today's episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.What's in This Episode Who is Patricia Refo? What drew her to “big law” cases? How has Covid affected the law industry across the nation? What does the legal landscape look like for women in 2020? How can we build genuine connections in a Zoom-centric world? And how does she maintain a healthy work-life balance?

Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us.Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!What's in This Episode: Who is Chris Mursau? How to move quickly to avoid toxic culture What is the Topgrading scorecard? The cost of mishiring, from entry-level to executive Is there a better way to use a PIP? Tips for interviewing to hire excellence When to hire expertise and when to train from within What's the value of an exit interview?

George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he's in a competitive game and that being great at what you do isn't always enough. So George found a way to set himself apart from the crowd.George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.What's in This Episode Who is George Salinas? How do you deliver the ultimate client experience? What do you look for when hiring new members of the team? How do you communicate your firm's values to clients? How do you keep fit with such a demanding schedule? How do you know when it's the right time to start your own firm?

Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip?Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing.What's in This Episode: Who is Roland Frasier? Paid consulting work as a vetting and staging tool What is the EPIC CHALLENGE? Roland Frasier top tips for incredible business growth Why you should be acquiring during an economic downturn How personal injury attorneys can supercharge their profits Roland Frasier PI COVID relief kit

Sean Magennis is living the entrepreneurial dream. The CFO of Capital54 and former global president of YPO spends his days helping entrepreneurs take their businesses to the next level. He knows exactly how to cultivate success. How? Because he's been there himself.Today, we hear Sean Magennis' incredible entrepreneurial journey, from his first sales pitch at school in South Africa to his first million-dollar company in Canada, all the way to his current role as the ultimate investor and mentor for entrepreneurs. He shares his insights on how candid professional networks help personal injury attorneys scale with ease, and how a solid capital strategy will ensure your firm can withstand any eventuality.What's in This Episode: Who is Sean Magennis? The story of Sean's first million-dollar company What makes a successful entrepreneur? Why YPO is known as the most powerful organization in the world How Sean Magennis spots an entrepreneur worth investing in Perfecting networking for personal injury attorneys Financing your firm: advice on capital strategies

Jordan Harbinger is the king of charisma and the master of getting leads. His hugely successful podcast The Jordan Harbinger show has seen him talking to some of the world's biggest names in science, tech, sports, marketing, you name it! But how did he get such an impressive network?Today, we hear Jordan's fascinating origin story from Wall Street law firm intern to becoming the Larry King of podcasting. He explains how he creates phenomenal content with his audience front of mind, how he forged a bulletproof network that comes out to bat for him, and what a couple of old British politicians can teach us about the real meaning of charisma.What's in This Episode: Who is Jordan Harbinger? How Jordan started his podcast from a networking class in a Michigan dive bar What's the real value of hosting a podcast in 2020? Your audience comes first: how to create amazing content Why true charisma is not really about you at all Networking during a pandemic: how personal injury attorneys can get ahead Drills to help you stoke your warm leads

Brett Harned wants to teach the world about Project Management, and why it's more exciting than you think! Brett is the Director of Education at TeamGantt and has become a leading voice in the highly sought after, but misunderstood, PM world. Brett educates inspires through a range of mediums including the Digital PM Summit, his Coffee with Brett YouTube series, his podcast Time Limit, and his acclaimed book Project Management For Humans.Today, Brett tells us his trailblazing story, from dot com boom start-up to world-renowned thought leader. We discuss Process with a capital P, and what law firm owners can do to refine, align, and mastermind their digital projects.What's in This Episode: Who is Brett Harned? Why every organization needs a Project Manager How Brett helped create the Digital PM Summit Director of Operations, Integrator, Project Manager - what's the difference? What you can learn from planning a fancy party Insights from Brett's book 'Project Management For Humans' How to use project management to scale a content strategy

John Ruhlin has turned giving gifts into an art form. From humble beginnings as a Cutco knife salesman, he launched The Ruhlin Group - an elite business relationship building program disguised as a gifting service. Now a globally renowned speaker with his best-selling book, Giftology, John Ruhlin wants to teach the world not only how and when to give gifts, but why.Today, John shares his inspiring story that took from Ohio farm boy to hugely successful founder. Plus, we get to the bottom of why slapping your logo on a coffee mug is just about the worst gift John can think of!What's in This Episode: Who is John Ruhlin? How John become the best seller in Cutco's history Which company made a mistake when giving out Rolexes? The ROR: what is return on relationship? Giftology for attorneys: which clients you should really nurture Reminders on relationship building for 2020 and beyond Double your success: gifting around the recipient What should you NEVER give your employees

Jeff Rose built his multi-media personal finance business from the ground up. After dropping out of college and spending 9 years in the Army National Guard, Jeff got his Certified Financial Planner qualification and start his side hustle - a blog called Good Financial Cents. Today, Jeff's a self-made millionaire, with his blog taking center stage. So what's the secret to great content?The days of carbon content attorney websites are over! Today, we dive into the world of attorney content creation - from websites and SEO, to guest blogging and video.What's in This Episode: Who is Jeff Rose? How Jeff Rose turned blogging about finance into a multimedia goldmine When it's time to quit your day job and go all in on your side hustle The best ways to get guest blogging spots How to make your attorney web content stand our from the crowd Short snippets vs longform articles? Jeff gives us his take Easy ways to increase client trust via simple video content

Yehia Said wants to know how efficient your firm is! As Weitz & Luxenberg's Director of Business Operations, Yehia's spent the past 4 years digitally transforming the firm with agile process-led workflows and methodologies. Yehia honed his complex problem-solving capabilities during his 11 years in the marine corps, and his sights are set on revolutionizing the legal world and its attitude to data.What's in This Episode: Who is Yehia Said? Why your law firm might need a data analyst Marketing insights AKA how to know if you're fishing in the right pond for leads Tools and tricks: which business intelligence tools pass the test How can law firms adopt strict process-led methodologies? Ways to manage all of your data in one robust system Who is the ultimate Shark Tank entrepreneur?

Paul Faust wants everyone to know his number. His company Ring Boost is America's largest marketplace of custom phone numbers. But aren't vanity numbers defunct in the age of digital marketing? Paul says no way (and he's got the Inc 5000 fastest growing company listings to prove it!).Today, we talk about the power of voice in the internet era, the real reason why your firm's leads aren't converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges.What's in This Episode: Who is Paul Faust? How did a softball tournament turn into a big business opportunity? The difference between vanity numbers, easy dial numbers, and tracking numbers The secret to creating your memorable attorney phone number Why voice is still king in the digital marketing era Should you choose 1-800 or a local area code? The two firm management fails that no great vanity number can save you from

Frank Ramos Jr. has got more Linked In connections than you! A prolific writer who has authored over 15 books for attorneys, Frank's posts reach 50,000 people every day. The only college graduate in his family, Frank is now managing partner at Clarke Silvergate, Miami, Florida. He's a mentor, a mediator, and was listed in Best Lawyers in America for his product liability defense work. So what's his secret sauce?What's in This Episode: Who is Frank Ramos? The real secret to building a following on LinkedIn The link between employee retention and side-hustles Where you can still build an organic following online, and how to do it! How to address the huge mentorship chasm in law firms Why you're never too old to retrain Why Frank Ramos gives away his secrets for free!

Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms.In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefits of AI for law firms, how attorneys could be using chatbots to source out-of-hours leads, and we discuss her firm's philanthropic efforts in the community.What's in This Episode: Who is Jessie Hoerman? Why did Jessie create SimplyConvert? How AI chatbots can help lawyers find clients. How SimplyConvert sets itself apart from Apex. Why SimplyConvert is a useful tool for clients as well as attorneys. How many clients you could be missing out on after-hours. And how many hundreds of turkeys TorHoerman law has given away.