Podcasts about onward how starbucks fought

I recently read Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, which got me thinking deeply about the mindset required of any CEO. So much of stepping into the role of CEO is about continuously upgrading your level of thinking to support the next iteration of your business because the growth of the business hinges on your personal development.   Hear why you are required to grow as business owner as your business expands. Whatever the next level looks like for you, I'm offering the three types of strategic thinking you must focus on to become a designer CEO, and how embracing these practices will get you where you want to go.   Get full show notes and more information here: https://www.desicreswell.com/70

Title: Canadian Uranium Energy Security3, released bi-weekly Thursday, is the CGAI's podcast on all thing's energy security. Join our host Kelly Ogle as he and a diverse group of experts explore the three pillars that form the nexus of energy security in Canada: Energy, Economics, and Environment. In this episode, on the Energy Security3 Podcast, Kelly Ogle is joined by CEO and President of Nextgen Energy Ltd., Leigh Curyer, to discuss Uranium and its role in the Canadian nuclear landscape. Participant Bio: -Leigh Curyer is the Founder, President and CEO of Nexgen Energy Ltd., a Canadian Uranium exploration and development company (https://www.nexgenenergy.ca/ ) Host Bio: - Kelly Ogle (host): President and CEO of the Canadian Global Affairs Institute (https://www.cgai.ca/staff#Ogle) What Leigh Curyer is reading: Howard Schultz with Joanne Gordon, Onward: How Starbucks Fought for Its Life without Losing Its Soul, https://www.chapters.indigo.ca/en-ca/books/onward-how-starbucks-fought-for/9781609613822-item.html Recording Date: 8 February, 2021 Energy Security3 is part of the CGAI Podcast Network. Follow the Canadian Global Affairs Institute on Facebook, Twitter (@CAGlobalAffairs), or on LinkedIn. Head over to our website at www.cgai.ca for more commentary. Produced by Seth Scott and Charlotte Duval-Lantoine. Music credits to Drew Phillips.

“Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.” In this episode of the Books Made Me Do It podcast, Catherine shares how to create an irresistible brand with sensory marketing through the lessons she learnt from Onward: How Starbucks Fought for Its Life without Losing Its Soul, written by Howard Schultz, CEO of Starbucks, one of the first books she read about branding. In this ever-changing society, the most powerful and enduring brands are built from the heart. According to the author, at the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Catherine discusses how companies that last are those that are authentic and put their customers at the heart of what they do. Are you ready to learn how to elevate your clients' experiences? Follow our host Catherine Paquette on Instagram (@heyitscathp) or visit Catherine's website to learn more about her 1:1 Up-Level Your Brand Program: https://catherinepaquette.com/

หนังสือ Onward: How Starbucks Fought for Its Life Without Losing Its Soul ของ Howard Schultz and Joanne Gordon- หนังสือที่เกี่ยวกับกาแฟสตาร์บัคส์ทั้งหมด- อธิบายถึงการกลับมาของเจ้าของ- หลายบริษัทมักจะเจอจุดเปลี่ยนที่เรียกว่าจุดกลางมูลค่า- ความหมายของบริษัทเป็นเหมือนเนื้อแท้ก็ว่าได้- การทำโปรโมชั่นของร้านคือการที่ให้ลูกค้าสัมผัสถึงความลุ่มลึกของกาแฟ

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Ryan and Leena had careers in finance and consulting. Leena previously held management positions at Goldman Sachs, IBM, Standard Chartered and GE Capital. Ryan was a Peace Corps voluteer in Mongolia from 2009 to 2011. He served senior consulting positions at IBM, The Asia Group, and Healy Consultants in Singapore. In 2014, tired of corporate careers that left them stuck behind desks eating fattening fast-food, Ryan and Leena Rommann decided to change things up. They quit their jobs, packed their bags, and journeyed from Singapore to Olympia, WA. In 2015 Miso was born to bring a love of life, food, and family to each bite of their guest took.   Show notes… Favorite Success Quote or Mantra. "Smile." In this episode with Ryan and Leena Rommann, we discuss:  When it comes to customer service, avoid negative experiences at all cost. One negative experience can ruin the entire experience. Why "running capital" is so important when opening a restaurant and how to calculate it. Starting small to keep overhead expenses low. How only serving fresh food helps cut down on the amount of storage space you need. Advice on developing your customer profile and adopting your menu to fit that profile. When trying to get media, make the journalist's job as easy as possible. The social media strategy Ryan and Leena used to promote their business. Establishing clear lanes for yourself and your partners and staying in them. What good service looks like. The qualities that make for best employees. Treating your employees like partners. The power in keeping your operation simple. Today's Sponsor Soundtrackyourbrand.comSoundtrack Business lets you play 250 music channels guaranteed to fit any type of business. An easy-to-use dashboard lets you find great music, control all your locations and schedule your sound. RU500.net Go to RU500.net to act on a special offer for all Restaurant Unstoppable listeners. Nick Fosberg. is guaranteeing $500 in new sales for every $100 you spend on advertising. For Every $100 You Invest In Advertising, Nick Will Guarantee You A Minimum Of $500 Back In NEW Sales, Or Your Money Back Guaranteed! Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Ryan & Leean: Passion for Health and fitness. What is your biggest weakness? Ryan: Getting too personal about the business. Leena: Letting the business spill into personal life. What's one question you ask or thing you look for during an interview? Ryan: "Why here? Why Miso?" What's a current challenge? How are you dealing with it? Growing the new customer base. Share one code of conduct or behavior you teach your team. Treat your guest the same way you'd treat your mom or grandmother. What is one uncommon standard of service you teach your staff? Always greet and acknowledge. Check on the table. Invite them back on their way out the door. What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM  Setting the Table: The Transforming Power of Hospitality in Business Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time.  Onward: How Starbucks Fought for Its Life Without Losing It's Soul  Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next New Hot Spot.  Share an online resource or tool.  Social Media If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Treat others the way you want to be treated. Smile. Do what you want to do. Contact Info www.misofitfastfresh.com @misofitfastfresh Thanks for Listening! Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Ryan and Leena Rommann for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

  Rachel Cosgrove, owner of Results Fitness, is on to talk about Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz From the publisher: In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. Every episode, we provide a free Readitfor.me summary of the current book we are discussing.   Get the "Onward" summary here  

John DiJulius Show Notes   John DiJulius is an international consultant and best selling author of 3 customer service books, his latest book; The Customer Service Revolution instantly hit number 1 on Amazon. John works with world-class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle¢, Marriott Hotels, PwC, Cheese Cake Factory, Progressive Insurance, Harley-Davidson, Chick-fil-A and many more. John isn’t just talking about it, he lives it. As a very successful entrepreneur of 2 businesses, John Robert’s Spa, a chain of upscale Cleveland locations has been repeatedly named 1 of the top 20 salons in America and The DiJulius Group, a consulting firm focused on changing the world by creating a customer service revolution. John will demonstrate how we can make our customer service our single biggest competitive advantage and make price irrelevant. Question   Tell us a little bit about yourself and your journey What is your view of customer service and customer experience, why is it so important? What are some everyday solutions that you believe the business owner can do to still set themselves apart? Tell us a little about your book, The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World, what inspired you to write your book and 3 key things our listeners would be able to take away from the book? How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights   John DiJulius shared that his first business, he and his wife opened up a small hair salon back in 1993 and it was 900 square feet and they had no money, no employees and they had no customers and they were on a street that had over 100 hair salons up and down within a few miles and they only way that he could think of to make them competitive was to invest in how they treated people because it didn’t cost has much as extensive advertising and all the traditional means back then. They started growing so rapidly that they had to knock down a wall and expand to the next location and then a year later get the next unit next to them and then couple years later they build a much larger facility and then they open another and then another and then another. They found 5-10 years later when they had money, they had customers, they had employees that the best investment was still the customer experience and still they didn’t spend on advertising, they just invested it. Their business grew to be 1 of the top 20 salons in the United States and he started getting asked to speak all the time because of their rapid growth and so he started speaking and then that started snowballing. His first book Secret Service came out in 2003 and from that point on, he went from being a salon owner who spoke a few times to being a speaker that owned a salon and he haven’t been to involved in the salon industry ever since and then the next book, What’s The Secret cam out in 2008 and that was more base now from 2003 to 2008 he started working with these incredible companies, the weird thing is, no one bad hires him, you would think that it’s the other way around but it was only great, exceptional companies and he probably learn has much if not more from them than he was probably teaching them. Now it’s just spiraling into a full pledge customer service consultant company and that’s all they do is just work with clients on their customer experience.   John DiJulius shared that the reason he wrote his first book because when they were trying to be exceptional, one of his frustrations at customer service is all the books on customer service that he could get his hands on and all the speakers he listened to never gave him the practicality, they always say, “Treat your customers the way you want to be treated.” all those high level platitudes but they didn’t tell him how, so they don’t want to compete in prices wars, they want to compete in experience wars and that’s really important to them so their methodology is all based around making price irrelevant and making price irrelevant is base on the experience you consistently deliver to your customer, they have no idea what your competition charges. He price sensitive and he has made the mistake of driving 3 extra miles to save 50 cents on something, on the flip side, there are some people he do business with as a consumer that if you’re looking, he would say you have to use that, how much do they charge and in a lot of cases, he couldn’t tell you, he doesn’t know, the businesses, the people he is so loyal to, he doesn’t know what they charge, he would have to look at his receipt, pull up an invoice but he doesn’t care, they are so great and he likes to say, discounting is the tax you pay for being average.” They don’t want to be average. The difference between customer service and customer experience is Jim Gilmore, great author of The Experience Economy says it, “Customer service is what you do, customer experience is how you do it.” He stated that customer service no matter what business you’re in is a commodity, everyone does what you do and doubt that you’re any smarter than your top competitors, it’s now, you’ve got to use that expertise and make sure you’re making an emotional connection and knowing something about our customers and knowing what they need and so it’s all about the service aptitude, how good any company is at customer service comes down to the service aptitude of their employees and your service aptitude gets shaped, yours, mine and the newest hire gets shaped by 3 places, previous life experiences, previous work experiences and current work experiences, so most people didn’t grow up staying at 5 star resorts, flying first class and driving Mercedes Benz when they turn 16 years old, yet our first jobs and a lot of times people we hire, we expect them to give that type of experience to our customers and it’s not fair, you just don’t know what world class look like at 19, 21 or 25 because your life experiences didn’t afford it. Same thing with previous work experience, previous work experiences, most businesses are paranoid and they want their employees to screen and not let customers take advantage of them and then we get that employee and they’ve been brainwashed not to treat the customer and trust the customer, it’s not the employee’s fault so we can’t control he first 2 things, it’s about what we do with them after we hire them and you won’t find people with high service DNA, don’t expect to, you have to create the DNA, it’s not you’re employees responsibility to have high service DNA, it’s yours to give it to them, you the company, you the entrepreneur, you have to train it.   Yanique agreed and stated that it’s interesting that he said how you can increase on their service DNA and asked if he believes that if the person doesn’t have the right attitude, that training can bring them to the level that you want to bring them to or is it something that comes in terms of their innate abilities that comes naturally in terms of how they relate to other people?   John stated that he believes that the vast majority of people out there you can change, he doesn’t believe it’s innate for the reasons he just explain, we were growing up and eating at fast foods restaurants and we didn’t have world class experiences so we don’t know what it is like to deliver and our family life, depending on what we were taught, you’re not going to find people who are taught that it’s just a few. He stated that he loves asking this one question to his audiences when he first started, “If you’re going to build a world class customer experience company, what is more important: a) the training and culture you bring your new employees into? Or b) the hiring?” In a little bit a way, it’s a trick question because the answer is both, you can’t have one without the other but he always say, if you’ve got to give 51% to one or the other, it’s training and culture. Disney did not find 50,000 employees born to serve, there is not 5,000 people walking the earth born to serve but they converted them and one of the quotes that Disney has about their new employees is they say, “We don’t put our new employees in Disney, we put Disney in our new employees.” Every one should put that quote with their company name, put your company in your people and make them proud and make them understand it.   John shared that the Customer Service Revolution is the last 20 years of working with the best companies in the world and seeing what they have in common and why they have been able to dominate their industry and not have to be sucked in on price and be the brand customers can’t live without. So the definition of a customer service revolution is a radical over throw of conventional business mentality designed to transform what employees and customers experience, the ship produces a culture that permeates into people’s personal lives at home and community which in turn provides your business with higher sales moral and brand loyalty, thus making price irrelevant. Some of the key take away in the book, it just talks about how you increase your employee service aptitude and one of the best ways that their clients do when they help them and listeners can do on their own is the first thing they do with their clients is they create a “Day in the life of a customer”, it’s a video and you don’t have to do a video, you can do a slideshow but the reason is that in most businesses the customer facing employee, your employee that’s dealing with your customer, is not the customer, whether it be a different age, they might be in their 20s dealing with 35 to 55 year old professionals, they might be account executives dealing with CEOs and they can’t relate to one another and so these day in a life of the customer scripts help your customer facing employee understand all the pressures and chaos and demands that your customer may be going through on a given day and how they get hit at home with kids and illness and significant other and financial burdens that we have and then they get to work and the customer demands and their boss and the economy and all these things and when you could really understand all the things that your customer are battling and how what you do for them impacts their success and their relief, it makes you more present when you deal with them and it really helps you to have more compassion and empathy, so scripting out a day in the life of a customer, before they even come in contact with you so everyone on your company can have more empathy and compassion for what your customers are dealing with and how you can come to the rescue. He also mention that some of the things they do is help companies create a customer service vision statement and that’s different from the mission and purpose, a customer service vision statement is the action statement you have to do every time you interact with a customer, be it 10 seconds, it’s about focusing on providing a positive experience on every interaction whether it’s face to face, click to click or ear to ear, it might be 10 seconds, it might be 10 minutes, it could be an hour but it’s about a short statement that is actionable, measureable, trainable and observable that every employee is reminded what their job is to do when they come in contact, so one of the examples of their biggest customer they have had is Starbucks, the next time you go to Starbucks anywhere, in Cleveland, Ohio, Malaysia, they all were the green apron, if you ask them to turn over the top inside of their green apron facing them, is their customer service vision statement that John and his team help them create and it’s cool because it’s not for the customer to see, it’s for each of their employees to see and be reminded of what to deliver to every customer they come in contact with. He always ask people, “What’s going to be your green apron that you can advertise to your employees that they constantly have to be reminded that your branding what your service vision is, what they have to do every time?”   John shared how he stay motivated, he stated that he is blessed, he loves what he does and that’s very important and he has had bad days and he has had deadlines missed and flights cancelled and principals calling about his kids getting in trouble but he thinks it’s about the attitude, it’s how you look at things and he can’t believe he gets to do what he does and he thinks it’s important that we remain as leaders, passionate, the higher we get in a company, the more responsibility we get which means we can come to work with the weight of the world on our shoulders and we can wear that and try to make payroll and we just lost a big client or we lost a key employee or his family isn’t too happy with him because he hasn’t been in town lately, when he brings that with him to work, he starts to get moral issues, the moment you became a leader you have lost your right to complain and make excuses. There’s a lot of people counting on him, a few hundred employees, tens and thousands of customers that he can’t let down, so it’s his obligation bring his best version of himself otherwise he’ll just hurt all of them and when we look at it that way that we have an obligation to bring our A game and sometimes he has to be an academy award winner and most of the times he truly feels it, when he brings his A game, when he bring the passion that has for what he does around the people he do it with and for, things go really well. So he just understands that there are several things and a lot of them they have in common. The things he has to do on a daily and maybe hourly basis in his life to not allow him to get on that rollercoaster that worries him, “I got the flat tire” he can’t let that happen, we all are going to get the same amount of flat tires but some people might dwell on them and other people may say, “God, was I lucky that I got a flat tire right after I drop my kids off at school and no one is injured and I was still able to get to work within a decent time.” Instead of letting that ruin the rest of their day. It’s what he’s feeding his brain on a daily basis, listening to podcast like this, listening to great experts, listening to people really inspire him and make him think, it’s who he hangs around with and that is the greatest thing. He stated that he hopefully won’t brag about too many things but the one thing he will brag about and he will take credit for is the people he surrounds himself with, he believes if we all are going to be known and judge by the people you surround yourself with and if he is judged by that, he’s a world champ, the people he allow in his circle and spend time with, they are positive, they are great husbands and have been married for 20 to 25 years and great fathers, those are the people he want to have their quality rub off on him versus we all have that friend from high school or college who wants to stay out at the bars until closing time, he has to see him once a year, he doesn’t want that influence on him more than the annual picnic on July 4th.   John stated that he has many apps that he uses. He stated that he loves where he gets education. There used to be an app called Pulse but it was bought by LinkedIn but it all the magazines and articles and customer service one place, he could scan and see everything he wanted to know from headline news to know if anything bad or good happens to where he can click on and it’s a great story of someone who did something customer experience, it’s a one stop shop where he can look at 60 to 80 different resources in 10 minutes and then send the article to himself or send it to a client, he do that traditional way now like having 10 or 20 different places he would go to find all that stuff. He also mention that he has a cool customer service app called YouMail, it’s free and it is a great customer service app, it replaces your voicemail on your phone, so if you’re in his contact list and you call him it will pick up and say, “Hello Suzanne, John is unavailable right now but he would love to call you right back.” And it personalizes the recording for every single that calls and it just blows peoples mind and they’re like, “how did you get someone to do that?” so that’s a fun app.   John shared that there are a lot of books that have impacted him, he mention that The Experience Economy: Work Is Theater & Every Business a Stage by Joe Pine and Jim Gilmore is a great book. The Presentation Secrets of Steve Jobs, anything on Steve Jobs he just loves his business side and how his mind worked and his whole mentality was, “Don’t give the customers what they want, give them something they can’t live without.” Anything on Howard Schultz, Starbucks latest book, Onward: How Starbucks Fought for Its Life without Losing Its Soul, how he overcame, he is the CEO of Starbucks, anything he says just really inspires him and he really likes Biographies and Autobiographies and the great entrepreneurs of our time and their battles, what they overcame and you find out that people have a lot of things in common and no one just fell into anything and their perseverance is really exciting and motivating stories.   John shared that they have some really good things, the Chief Experience Officer is the fastest growing C Suite position in corporate America today and while that’s great and it’s really helping businesses improve their customer experience, the one thing that’s missing is education for them. At least in the United States, there is not even classes on customer service that you can take courses let alone degrees which is really sad. So as they are trying to find and hire these new Customer Experience Officers or Chief Customer Officers, the problem they have is how do they train them so John and his team roll out The Customer Experience Executive Academy and they have an online course and a physical class that people can take either one and all their methodology so they can be the Customer Experience Office for their company, so that’s the fastest growing thing that they have and he really loves it. They have people has far has Qatar, Israel, Australia and all over the world that they couldn’t have touched before that are getting this information, taking it back, using it in their company and that is really helping them to achieve their mission which is, “To change the world by creating a customer service revolution.”   John shared that listeners can find him at - www.cxea.org www.dijuliusgroup.com The DiJulius Group Facebook John DiJulius Twitter John DiJulius LinkedIn   John shared that his 4th book came out and it’s a quote book, his favorite quote and it’s in the last chapter of his book, The Customer Service Revolution is “I want to live an extraordinary life so countless others do as well.” And that’s really important to him and that’s his personal mission statement and it’s not just a quote, it’s an obligation. He doesn’t want to live an extraordinary life so that he can have more, more houses, more cars, more vacations, he wants to live an extraordinary life so countless others do and if you think about the greats in our world, from the Nelson Mandela’s to the Walt Disney’s, Steve Jobs’, Oprah Winfrey’s, Richard Branson’s of the world and the impact that have had on our world and changing the world and the way we think, what if they would have said, “I just want to be ordinary, I’m just going to mail it in, I’m just going to be average.” How much different would our life be today and we have that obligation and we all have these seeds of potential that we have inside of us and the seeds that we don’t grow fully, we have cheated others around us, we cheated our family, we cheated our neighborhood, our communities, our employees and our customers, so when he looks at it that way, he looks at what he needs to do live an extraordinary life so that people benefit and it becomes like a burden in a good way like, “I’ve got to eat right, I’ve got to exercise because if I don’t, I’ll be lethargic, I’ll be lazy, I’ll be crabby, when I get home tonight from work today, I want to collapse on the couch instead of play catch with my son.” By looking at it from that lens, he feels responsible and guilty if he doesn’t do that because he’s cheating others that are depending on his success. Links   The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World by John DiJulius The Experience Economy: Work Is Theater & Every Business a Stage by Joe Pine and James Gilmore Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz Mastering Customer Experience and Increasing Your Revenue Online Course

Starbucks is considered by many to be the greatest organization right now when it comes to coffee. Learn one of their Coffee Masters about the impact Starbucks has made on him and what he has learned. *Links Mentioned* Jesse Gearhart on Twitter ( https://twitter.com/jessemessi27 ) Jesse Gearhart on Instagram ( https://www.instagram.com/jessemessi27/ ) Starbucks.com ( http://starbucks.com ) Onward: How Starbucks Fought for Its Life Without Losing Its Soul ( https://www.amazon.com/Onward-Starbucks-Fought-without-Losing/dp/1609613821/ref=sr_1_1?ie=UTF8&keywords=onward+by+howard+schultz&qid=1488144166&sr=8-1 ) by Howard Schultz and Joanne Gordon *Key Learnings* * The ability to customize to meet customer's needs is one of Starbucks greatest advantages. * Great organizations learn from other organizations. Starbucks learned from Chipotle about the Mobile Order & Pay feature on their app. * Starbucks works to create a family type atmosphere so that people will want to come back. * They create a family atmosphere by learning people's names and orders as quickly as possible. * Patience is key when interacting with people. * Manage the tension between authority and gentleness. * Excellence is critical to Starbucks. Their coffee is tested on average about 26 times before you actually taste it. * Treating employees right is a key to retaining employees. *Quotes* When you create a familial atmosphere people want to come back. @jessemessi27 @learnerspodcast Click to Tweet ( http://ctt.ec/arb0w ) When you see the same people all the time you create familiarity. @jessemessi27 @learnerspodcast Click to Tweet ( http://ctt.ec/D5a37 ) When a luxury is no longer a luxury you develop entitlement. @jessemessi27 @learnerspodcast Click to Tweet ( http://ctt.ec/3a7th ) You have to decide what's worth getting upset about and what's not. @jessemessi27 @learnerspodcast Click to Tweet ( http://ctt.ec/UE5RQ ) *New Episode Every Tuesday* Subscribe ( https://itunes.apple.com/us/podcast/the-learners-corner-podcast/id1191180253?mt=2 ) for free and never miss and episode. Leave us a rating and review on iTunes! ( https://itunes.apple.com/us/podcast/the-learners-corner-podcast/id1191180253?mt=2 ) It's the best way for us to expand this conversation and it helps us learn how we can better help you. Continue the conversation with us during the week through Twitter! ( https://twitter.com/LearnersPodcast ) See what's going on during the week with us on Instagram! ( https://www.instagram.com/thelearnerscorner/ ) Subscribe for free ( https://itunes.apple.com/us/podcast/the-learners-corner-podcast/id1191180253?mt=2 ) and you won't miss our next episode about Disney.

Kara's Cupcakes is the vision of executive pastry chef, Kara Haspel Lind.  A somewhat rebellious child, Kara's sweet tooth is almost legendary in her family.  The daughter of a dentist, Kara's love for sweet treats was discouraged by her parents.  She learned early in childhood to hide candy and other sweets throughout her family home. This appreciation of sweets is among Kara's earliest and strongest memories.  As an advertising sales executive and passionate home baker, Kara realized the importance of following her dreams and enrolled in Tante Marie pastry school.  With the goal of furthering her baking skill set, she diligently embraced this program. A small word of mouth cupcake catering business soon was born.  It quickly became so popular that demand for her cupcakes exceeded her ability to fill the orders.  Before long, the first Kara's Cupcakes bakery and retail store opened in San Francisco, followed by a retail outlet in historic Ghirardelli Square. Today, a mom and entrepreneur with eight busy bakeries selling her famous cupcakes, Kara can still be found most mornings working in the kitchen with her dedicated pastry staff.  She visits the farmers markets regularly, looking for inspiration, and sourcing seasonal items for upcoming cupcakes flavors.  Thankfully, as the owner of a cupcake bakery she no longer needs to hide sweets, preferring to share her new finds. Since 2006, Kara’s Cupcakes has continued its focus not only on its local and sustainable business and baking practices, but also ongoing philanthropy donating over $1.5 million to the community and local charities.  Last year, the company gave away more than 350,000 cupcakes to feed the needy and over $25K to local charities for schools, non-profit organizations, etc.  The company’s sustainable focus and green practices led to its most recent award for "Beyond the Check - Community Partnership in Sustainability" by the San Francisco Business Times.   On Today's show Kara will share: - What are your top 3 business tips for aspiring entrepreneurs Educate yourself on the market you are interested in pursuing and become an expert. Create a business mission that will guide and inspire you as the business grows/changes. Start small, know  your audience and stay focused.  It is a marathon not a race. - What has been your biggest business mistake Not listening to my intuition. - What do you think is the difference between people who talk about starting businesses and those who actually do it Are you fear based or not? You have to be willing to take a chance, follow your passion, create a mission for your business  and let go of the fear…just do it.  If you fail, there is always something else to do.  I followed my intuition on starting my own business.  I used my marketing background, my appreciation for fashion and my love for sweets to create a cupcake empire based on a community sensibility.   Our mission “Making the planet a little sweeter by creating celebratory moments with each cupcake we serve” guides us in our business everyday! - What has been greatest business decision you made that changed everything for the better One of the greatest decision was leaving my job at Conde Nast and committing full time to expanding Kara’s Cupcakes.  ( and listening to my husband)  Following my intuition. - Best book for the entrepreneurial mindset "Onward: How Starbucks Fought for Its Life Without Losing Its Soul” by Howard Shultz, CEO of Starbucks Lean In ” by Sheryl Sandberg Pastry books and cookbooks are inspiration for me as an entrepreneur:  David Lebovitz, Ina Garten, Emily Luchetti, Shery Yard… Dot Complicated:  Randi Zuckerberg. Danny Meyer:  Setting the Table. - Plus much more...