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If a friend of yours said, “There's a new show you have to watch about a mid-size paper company in Scranton, Pennsylvania,” would you want to watch it? The crazy thing is we're talking about the most popular sitcom of all time. But it sounds boring as heck. So what makes it so good? The actual content.The Office was relatable, cringey, absurd, and lucky for us, chock full of B2B marketing lessons. And that's what we're talking about today with our guest, VP of Content Marketing at Crayon, Sheila Lahar. Together, we're chatting about B2B marketing lessons from the U.S. version including holding a writers' room, recognizing when your marketing playbook is stale, and making every word count. This episode of Remarkable is sure to leave you satisfied and smiling. That's what she said.About our guest, Sheila LaharSheila Lahar is Senior Director of Content Marketing at Crayon, responsible for making sure that everything they publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.About CrayonCrayon, the leading competitive intelligence platform for mid-market and enterprise businesses, brings a complete, real-time picture of what competitors are up to—delivering valuable insights to key departments in a range of formats that can be easily accessed and acted on. So companies can quickly see and seize opportunities, and build a sustainable business advantage.About The OfficeThe Office is an Emmy Award-winning mockumentary about the employees of a paper company called Dunder Mifflin in Scranton, Pennsylvania. It was originally a U.K. series created by British comedian Ricky Gervais and Stephen Merchant. But we're covering the U.S. version, which was adapted from the original by SNL writer Greg Daniels. It was co-produced by Deedle-Dee Productions and Reveille Productions in association with Universal Television. Members of the original cast included Steve Carrell as the Scranton regional branch manager, Michael Scott. Assistant to the regional branch manager, Dwight Schrute, is played by Rainn Wilson. John Krasinski is Jim Halpert, Jenna Fisher is secretary Pam Beasley, and B.J. Novak is the temp, Ryan Howard. The 9 seasons aired from 2005 to 2013.What B2B Companies Can Learn From The Office: Hold a writers' room. Brainstorm ideas with your colleagues. Sheila says, “This works really well in person. One person will have an idea that's funny. And then you just build off that. By the end of it, you're suggesting the craziest, wackiest things, which seem like The Office in some of the scenarios and situations. I've seen that play out in B2B marketing when you just get a creative group together and you're kind of like, ‘All right, this is what we've got, but what can we do here to make it funny or more appealing?” It's how you elevate your product or service with great content. Recognize when your marketing playbook is stale. And pivot fast to give your audience something new and better than the last. Sheila says The Office just wasn't the same once Steve Carrell left, that it felt like the show ran out of funny ideas. She says it would have been better to pivot to a spinoff after five seasons to give their audience something new. So when it comes to marketing, it's important to always think critically about your content strategy. To ask “Is my content stale?” And move on. Sheila says, “It's like we've got these playbooks that we've developed and we just go to the same thing. And we're all doing the same thing just because it worked.” Go on to experiment and find new things that work better than the last.Make every word count. When you're writing ad copy with a 1,000 character limit, each word has to pack a punch. Sheila says, “It has to be so impactful or funny or something. You have to get that emotion. I think back to the writers for The Office. They were so good at writing one-liners, whether it was for Creed or Ryan.” So think about the impact of every word when writing your next copy.Quotes*”For so much of the stuff that's out there, whether it's billboard ads or other types of ads, there's just such a lack of enthusiasm to be bold, to say something funny or interesting. Let's get back to the Creed joke where he's like, ‘I sprout mung beans on a damp paper towel in my desk drawer. Very nutritious but they smell like death.' It's that absurdity that makes his character so freaking hysterical. And that absurdity is also the stuff that stands out in your mind.” - Ian Faison*”We're in this noisy world where everyone's just scrolling really fast. You've got less than a second, you just have no time. The bold and the funny and anything that stands out, that's your chance. That's your only chance to get noticed.” - Sheila LaharTime Stamps[0:55] Meet Sheila Lahar, VP of Content Marketing at Crayon[2:02] Why are we talking about The Office?[4:15] What is The Office about?[7:34] Why is The Office remarkable?[14:12] What are some marketing lessons we can take from The Office?[28:28] What's Sheila's content strategy at Crayon?[30:38] How does Sheila prove the ROI of content?[34:55] What are some initiatives Sheila is working on for the future?LinksWatch The OfficeConnect with Sheila on LinkedInLearn more about CrayonAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Much like Phyllis Lapin-Vance's last minute push to win the national sport of Icelandic paper companies, the Penguins pulled off an overtime victory against the New York Rangers on Sunday. Jordan has no idea what happened on the equalizing goal, so Jeff steps in to clear the air. They talk about that, The Office, and much more on today's episode.Thank you for listening!! Follow us on Twitter @penspod, on Instagram at @flypenguinsflyEnjoy tonight's Penguins home game versus the Islanders … AND of COURSE:LETS GO PENS!!JEFF TAYLOR + JORDAN DEFIGIO
Trevor sat down with Katie Schlueter with I Can I Will Fitness & Nutrition through CrossFit 920. Katie is an big time CrossFit athlete with a background in teaching, which has led her down the path of personal training and nutrition coaching. In this episode we discuss:
The only gun rated for hunting a T-Rex, thick Pam Beasley, and a whole lot more! We are finally back with another great episode for everyone so go get some comfy clothes on, pop some popcorn, get your headphones on, and find a better podcast because we still aren't that good. Follow us on FaceBook @ BarbCitySaturdaze
With the new year comes a lot of media about “starting fresh” and cultivating new habits…we wanted to talk about how you don't need to reinvent yourself just because we kicked off a new year. We also wanted to discuss how our relationships with goal/intention setting has changed over the years. _____ OTHER EPISODES YOU MIGHT LIKE: Success After A Setback From Over-Exercise To Restorative Movement with Kara Duval Perfectionism & Self Sabotage _____ TOPICS IN THIS EPISODE: How has your relationship with setting goals/intentions changed over the years? Thoughts on how we are trending away from an overly curated/perfected/glamorized feed? Can we glamorize the unglamorous? “There's a lot of beauty in ordinary things, isn't that kinda the point?” - Pam Beasley What's the difference between a highlight reel and romanticizing your life? _____ CONNECT WITH US Instagram Join: Gal Pal Corral ENGRID Instagram: @livengproof Liveng Proof Podcast Website GEORGIE Instagram: @georgiemorley The Chasing Joy Podcast Website
Brian returns to his conversation with the “heart of The Office”, Jenna Fischer aka Pam Beasley. Jenna reveals her only regret from the show (ugh, thanks, Toby!), how Rainn is both deeply soulful and a curmudgeon, and how Steve has a really good idea for a reboot. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Brian returns to his conversation with the “heart of The Office”, Jenna Fischer aka Pam Beasley. Jenna reveals her only regret from the show (ugh, thanks, Toby!), how Rainn is both deeply soulful and a curmudgeon, and how Steve has a really good idea for a reboot. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
On this weeks CTS Pod we shoot the shit on Dodger Stadium making you open beers so you can't use them as a weapon, Nikki Bella, Penn State, The Jackass movies, and Pam Beasley calling certain Office Fans sexist. Join us for a good time, won't you?! Don't forget to add us on social media @thectspod and don't forget to rate review & subscribe. Cheers! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
She was one half of the sweetest power couples in sitcom history. According to this Yahoo Entertainment article, John Krasinski said that as soon as she entered the room, he knew Jenna Fischer was the perfect actress to play the role of America’s sweetheart, for what would become nine seasons. I know they’re fictional but if you don’t think Jim and Pam were meant to be together from the very first episode of The Office then you should go to a cardiologist because I’m fairly certain not having a heart is a serious medical condition. Jenna Fischer made America laugh, cry, and cringe as the lovable Pam Beasley. But did you know it took her years and years to even get a paying role in Hollywood? And what’s she up to now? Welcome, class, to Jenna Fischer 101. Today we will be discussing just how epic America’s sweetheart is. Watch the video version or read the written version of this article. Hosted by Rebecca Breitfellar and written by Carrie Fishbane. Visit https://www.hollywoodinsider.com and our YouTube for more great content | Hollywood Insider focuses on substance and meaningful entertainment, so as to utilize media as a tool to unite and better our world, by combining entertainment, education and philanthropy, while being against gossip and scandal. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In the latest episode of Jagbags, Len and Beave talk all things "The Office". They go through the show's best intro scenes, favorite characters, and all-time greatest episodes. You'll learn why Len drives his writing staff to the point of total exhaustion, and you'll enjoy Beave's jealousy over Len's new European fan club. Tune in!
Thanks for tuning into our 12th episode, and 1st in a series that will uncover Sweet T and Saif's opinions and discoveries regarding The Office. Saif gives us a breakdown of what's going to be discussed (4:06) before they both uncover how terrible Michael Scott is in Season 1 (4:27). Michael does have some positives to his character, including his futon (8:07), and his relationship with the office assistant, Pam Beasley (12:42). T and Said agree that the basketball episode is their favorite (15:26) before talking about their runner-up (30:32). They then share their favorite quotes (40:48) and cameos (52:10). The Office has a number of things that happen both accidentally and on purpose that make it pure genius (54:51). Our hosts ask their unanswered questions for the first season (1:01:25) before wrapping up the show. Thank you for tuning in and giving us your continued support. You may interact with us online @CTSTerry on Twitter or by searching Catch The Sky Podcast on Facebook (and giving us a Like), Instagram, or wherever you listen to podcasts and subscribing. Music by Emby Alexander #CatchTheSky #Podcast #TheOffice #TV #NBC #ComedyCentral #Season #One #Basketball #Sports #Futon #Dogs #Michael #Pam #Jim #Dwight #Stanley #Roy #Phyllis #Ryan #Darryl #Kelly #Meredith #Diversity #Hero #Indian #AbrahamLincoln #Race #Barrier #Favorite #Quotes #Episode #Quirks #Seeds #EmbyAlexander
Day 9 of TDR's Greatest Hits!Join us in celebrating the most popular episodes from the past 6 months.New episodes return May 4th.--Subscribe now for great recommendations, Monday through Friday!
What was written on the teapot note in The Office? The Carpool knows...
“This is huge...” Citrusy, acidic, & a tiny hint of that oaky afterbirth - this may describe our third episode’s wine, a Sauvignon Blanc, or it may describe the mix of awkward, dry, yet loveable characters on one of our favorite shows: The Office.This episode is all about our love for that little, paper company in Scranton, PA and the office employees that turn such a mundane job into a show that we’re obsessed with. Get ready to indulge in this delicious wine & relive some of the funniest and most cringe worthy scenes of the show.
Ever wonder how an insurance company would look at some of your favorite movie and television series characters? We might be nerds (who are we kidding...we're huge nerds), but that's exactly the question we wanted to ask Haven Life's Brittney Burgett, who gives us some really enlightening answers. Not only do we find out information about how insurance companies view cartels, money laundering, and 1950's office spaces (all funny and not shocking), we also talk frankly about contestable periods, health ratings, professional considerations, and more. If you've ever wondered how insurance companies think about you, this is a fun way to start.
Most Valuable Podcast with Charlotte Wilder and Jess Smetana
This week on MVP, Charlotte tries to control her nerves about Game 7 of the Stanley Cup Final. The Raiders are chosen to be on Hard Knocks and if Guy Fieri doesn't make a guest appearance we'll be upset. Zdeno Chara played with his jaw wired shut, Jon Hamm cursed the Blues, and leave Pam Beasley alone. Game 5 of the NBA Finals was ridiculous. Kevin Durant's injury was sad and Toronto fans cheered, and Drake did too much. The World Cup is underway. The US women should be proud of their record-shattering game against Thailand. Aaron Rodgers doesn't know how to chug a beer. In Segs, Jess teaches Charlotte how to stop getting duped by fake internet stories, Justin Bieber wants to fight Tom Cruise, Democratic party walk up songs are not sports, Summer twenty-wine-teen is still underway and Mike Trout goes to Tampa. Learn more about your ad choices. Visit megaphone.fm/adchoices
The guys get back into the pre-nostalgic 90's format with an idiot of the week and a couple games. Gavin is a guest that contributes "a lot" to the episode. The games played are Who Said It, Elf or Donald Trump and which The Office character said the quote. The guys knowledge will not impress you!
Once again without a guest, the boys trudge forward. We read a story in which Vegeta tries to use an ATM as an errand for his wife Bulma. We also spend some time down in Arlen Texas, as Hank wakes up in a predicament, and Bobby flies off the handle. Back in Scranton PA, we discover some of Pam Beasley's extracurricular activities. The good times roll at the House of Fic, which is powered solely by propane
I am amazed at David Platt's biceps
Back from the DEAD! Eh, not really...but it sounded spooky, right? Join us as we catch up after a week off. Byron is rusty. Dennis is rusty. Matty is rusty. We're Wayne Brady. SUPPORT THE PODCAST http://foffcast.bigcartel.com http://FOFFCAST.com http://twitter.com/foffcast http://facebook.com/foffcast
A high school and family reunion as Trippy Zip comes through to talk about girls, Pam Beasley, Bikes and most importantly The 40 Year Old Virgin!
14th Jun 2019. This week Dan and Will discuss 8 year contracts and why Will thinks they are bad. Smooth recap. Winning the cup/getting relegated. Starters/Scratches (incl Life, Dans wife and Pam Beasley). Then onto the show. The Stanley cup is over and the St Louis Blues are the Stanley Cup champions. The best team won and Dan has a rant about a couple of things. Players playing injured and David Krejci. Will tries to defend Krejci. We were wrong about Craig Berube. Dan was right about Ryan O Reilly. Will has a fiery hot take about Jordan Binnington. The Blues win has screwed all the fans whose teams have bad GMs. Is old time hockey back. The Carolina Hurricanes are set up for the future for years if they play their cards right because the Checkers are the Calder cup champs and they have loads of cap room and loads of picks. The results of Man v Man. Will somehow doesn't understand how closest wins competitions work. Brock Nelsons contract, Jeff Skinners contract and what does that mean for all the UFAs and RFAs. Chernobyl discussion (1:29:20-1:39:13) and all the other guff. Rate and Review on iTunes please.Support this podcast at — https://redcircle.com/2-brits-1-puck/donations