Podcasts about prohbtd

“It's time for legalization. We are normalizing the plant and things are moving. And people are learning about it and educating themselves. And that's what's most important.” -  David PaleschuckWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes David Paleschuck, author and Founder of PALESCHUCK LLC, to expound his insights about branding for the cannacurious, attributes to a standout brand, and pointers to best serve our unique target demographic. [00:01 – 07:06] Shayda shares why October is special[07:07– 14:29] Cannabis Branding and David's Story on Cannabis [14:30 – 24:33] Brand Positioning  - More than Basic Benefit[24:34 – 38:54] Presenting a Standout Brand[38:55 – 49:09] Types of Consumers in the Cannabis Space[49:10 – 51:59] Food for Thought: How do you best serve your unique target demographic? With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David has participated in developing and marketing many of today's best-known brands. His career focus has been on brand strategy, brand development, brand management, and integrated marketing. He has developed, activated, and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning, cannabis-infused products as the Chief Brand Officer at Evergreen Herbal. David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David's book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of PALESCHUCK, LLC (www.paleschuck.com), David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions.Connect with DavidVisit www.brandingbud.com and follow him on Facebook, Instagram, Twitter, and LinkedIn @brandingbud Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“There's a key path that businesses need to take to transform into a brand.” -  Shayda TorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing thisRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

David Paleschuck, Author and CPG Branding and Marketing Consultant With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft, David has participated in developing and marketing many of today's best-known brands. His career focus has been on brand strategy, brand development, brand management and integrated marketing. He has developed, activated and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning, cannabis-infused products as the Chief Brand Officer at Evergreen Herbal. David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David's book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of PALESCHUCK, LLC, David consults to those wanting to enter or already in the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions.   https://www.brandingbud.com https://www.paleschuck.com david@brandingbud.com Learn more about your ad choices. Visit megaphone.fm/adchoices

With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope  Magazine; and most recently as Chief Brand Officer at Evergreen Herbal – Paleschuck has played a part in creating many of today's well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD,  among others. David and I have gotten to know each other through Club House and we have had some really great conversations. I wanted to have him on the podcast to hear more about his book and his perspectives on ever aspect of cannabis. Since this recording we have started a club in Club House called "All Things Cannabis".David PaleschuckBranding BudJoin us in our clubs: "All Things Cannabis" Fridays 8-10pm PDT Branding Bud, 10-12am Know Grow Create, 12-2am Late Night with Aaron Salles and Friends.

Branding Bud With Author David Paleschuck joins us today on Hempresent to talk about his book Branding Bud: The Commercialization of Cannabis. The book touches upon the political and legal history of cannabis; consumer segments and means of consumption; and how that has informed the legal cannabis brand landscape developing today. Designed to offer a comprehensive overview and contextualization of this new segment, 'Branding Bud' examines the multitude of emerging brands, their creative assets, and the strategies behind them. With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo, and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; and most recently as Chief Brand Officer at Evergreen Herbal – Paleschuck has played a part in creating many of today's well-known cannabis brands. His writings on cannabis trends, branding, and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed with Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. As Founder of New Leaf Licensing, he consults within the legal cannabis industry on brand licensing; and focuses on branding, positioning, and marketing as the Chief Brand Architect of The Matters Group.

With over twenty years of global brand building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group – Paleschuck has played a part in creating many of today's well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times and PROHBTD. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed with Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. His recently released book, “Branding Bud: The Commercialization of Cannabis” launched in limited release at the Cannabis World Congress in NYC this past June 2019 and is set to launch in the mass market in 2020.

Sargel18 is an alien hunter, Ufologist, conspiracy theorist, discoverer, psychic and, if he is to be believed, a half-alien/half-human hybrid. Through the late 90s and early 00s, Sargel18 and his discoveries received a lot of media attention, being invited as a keynote speaker at events like the Global Sciences Congress and appearing on TV shows like Fox's Real Scary Stories and UPN's Strange Universe. The media storm inevitably died down and these days he lives a quiet life with his psychic wife, Teleahqua, in Pennsylvania. This episode is a spiralling Skype conversation that took place in the early hours of June 28, 2017 between Sargel18 and I. We talk about aliens, vortexes, governmental cover-ups, parallel universes, conspiracies, his life, his family and the time he met Jesus Christ. I wrote some of it up as an article for Prohbtd entitled ‘Interview with an Alien Hunter': https://prohbtd.com/read/interview-with-an-alien-hunter/ Album recommendation: Mean Jeans – On Mars (2012) Delve deeper into Sargel's world here: https://m.youtube.com/user/Sargel18 Follow Sargel on Twitter: @Sargel18 See more of my work and tip me at www.jakhutchcraft.com Follow me on Twitter/Instagram: @Jak_TH

DISCLAIMER: This is our first episode in which we had a guest. We try our best to bring you the best audio quality possible, but we encountered some issues this time around. We hope this doesn't detract from your listening experience and please hang in there as we get better!In this episode, we interview David Silverberg, a Canadian journalist, poet, and educator. He has written for The Washington Post, BBC News, Vice, BuzzFeed, High Times, The Globe & Mail, Metro, Ars Technica, Canadian Business, Life & Co Magazine, Cannvas.me, blogTO, Pharmacy Times and alumni publications representing Yale, Princeton, Georgia Tech, the University of Michigan and many more. David was the editor of The Medical Marijuana Review for two years, and has written on cannabis for BBC News, Vice, The Globe & Mail, Lift & Co, PROHBTD, Cannvas.me, Canadian Jewish News, a Canadian cannabis producer and many more. As you can see, David knows his stuff when it comes to cannabis and he provided in-depth discussion for the questions we asked. We discussed things like cannabis journalism, legalization, and changing the stigma around cannabis. Check us out on our Instagram: @weedman420chronicles and Twitter: @weedman420pod. You can email us at: weedman420chronicles@gmail.com with any questions and suggestions. Our intro song is "Got Get Go" and you can listen here: https://www.youtube.com/user/Shadynasty9. Our logo was made by SixtyFour Creative and more of his art can be found here: https://sixtyfourcreative.com/.

Adrienne Airhart (High Times, PROHBTD) is one of the chillest people I've ever met, and now I understand why she has such a quiet demeanor. Abusive step-parents, insecurity of her own path, and so many more issues are brought to light as we sit down and take a shovel to her beautiful brain.   Follow Adrienne: @craydrienne Follow Alex: @hooperhairpuff www.hoopercomedy.com Recorded at the World Famous Comedy Store in Los Angeles, California.

As the co-founder and CEO of PROHBTD, Drake Sutton-Shearer has created one of the leading brands inside and adjacent to the cannabis industry. PROHBTD doubles as a content platform and product engine focused on the intersection of cannabis and pop culture. From fashion to gastronomy to music and smart business insights, the brand has become an icon both domestically and internationally, and reaching fans by the tens of millions each month. An entrepreneur since, age 14, Drake holds multiple patents in technology and social applications, and has unique ability to spot opportunities where others may not. Whether creating the world's top social gifting company, founding a Grammy winning talent management firm, or leading branding and design for the likes of Warner Bros, Sony and Universal; Drake is as brutally smart as he is driven. His work has been featured on CNN, Advertising Week, Variety, Huffpost, Billboard, Digiday, Wall Street Journal and on the cover of leading Cannabis B2B publication MG Magazine.. and now Innovation Crush. Recorded live at WeWork (we.co/crush), Drake discusses the many nuances and intricacies of becoming a leader in an ever-evolving industry.

Co-Founder of clothing company Zoo York turned writer / director Eli Morgan Gesner stops by to chat once again with Razzle about all sorts of stuff including Flat Earthers. 

From Saturday Night Live and the new ABC show SINGLE PARENTS, Taran Killam sits with Razzle to chat about all sorts of fun and nerdy things. Watch the full episode from MILDLY INTERESTING on PROHBTD.com and see Taran sing his song from HAMILTON!

Bassem Youssef is an Egyptian comedian, writer, producer, surgeon, physician, and host of the new podcast ReMade in America.  Listen to Razzle and Bassem chat about all sorts of stuff and what it was like getting into comedy after being a surgeon. 

Directors of the movie KIN sit down in the Dangerously Dungeon to chat about all sorts of Australian nonsense and what it's like growing up on the other side of the world from Razzle... Go see their movie KIN in theaters! And watch the full episode on Prohbtd.com 

It's here! The audio from my new show that YOU SHOULD WATCH over on PROHBTD.com.  It's my new interview talk show based on Today We Learned, only that YOU CAN WATCH! Real Live People! It debuts every Tuesday and then about a week later to promote the next episode, I'll post the audio on here! First up is actor Allen Maldonado! Next up is The Baker Brothers, directors of the movie KIN in theaters AUGUST 31st! So watch their episode tomorrow! Thanks so much! Razzle. 

Writer of the movie ALPHA in theaters AUGUST 17th, Dan Sebastian Wiedenhaupt sits down with Razzle to chat about the Ice Age, Dingus Day, and other fun stuff!! Go see ALPHA IN 3D!

What’s that? You've never infused alcohol with cannabis?  Well, Rick and Kate’s guest has. And he wrote a book to teach you how to do it yourself: "Cannabis Cocktails, Mocktails and Tonics". Warren Bobrow is a trained chef, mixologist, and Cocktail Whisperer, and he's here to talk about his journey to becoming a Cannabis Alchemist. Did you know that in the 1800’s alcohol was a way to preserve cannabis? Warren talks with your hosts about medicinal and healing properties of cannabis, why you might choose to infuse cannabis into alcohol instead of food, which strains go with which alcohols, and the process of decarbing the cannabis so it has an effect when turned into a cocktail. They also touch on what’s legal (and not). Warren is a 5-time published author and was a Speaker at SXSW 2018 Conference and Festival. He has written articles for Forbes.com, Saveur magazine, Vodka magazine, Chilled, Prohbtd, and many other national and global periodicals. He was nominated for a Tales of the Cocktail Spirited Award in 2013, was a Ministry of Rum Judge in 2010 and a Rum XP judge in 2017, and was in the Saveur Magazine "100" in 2010. 

Hey hey! Today's news: Beyoncé goes vegan again (0:27), new food words in the dictionary (1:31), InstantPot recall (3:27), WalMart meal kits (4:38), & a food media roundup (5:42). Next, 10 Q's for Drake Sutton-Shearer, PROHBTD MEDIA founder, about original programming (10:05), cooking with cannabis (12:45), trends & statutory issues (17:05), scare mongering (23:45), company vision (26:53), & practical tips for consumption (29:19). To close, comedian Alex Hooper on traveling with a food allergy (32:50).