AdBriefing Copywriting Tips

Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better. Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.Want to improve your ability to write copy that sells? Want to learn the business of copywriting? Join us at https://www.adbriefing.co.uk/newsletter/#PublishPodcast #VideoLogging #SocialMedia #SocialMarketing #VideoMarketing

Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim. There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content.If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignoreForget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works.If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignoreAs a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer.Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below.#ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration

Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites.You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast.The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But not the kind of distraction I need. Start with understanding current earnings. Use a measure called CPM. This is "cost per mille" or "cost per thousand." The number doesn't matter; improve it each month.But advertising alone won't get you to $20,000 a month. That's where so many podcasters, influencers, and publishers make a huge mistake. As a copywriter or marketer, you can help.Want to grow your freelance copywriting business? This is only one example of the hundreds of ways smart copywriters grow their bottom line. Join us for more ideas at https://www.adbriefing.co.uk/newsletter/?utm_source=007-k0225a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=is-20k-month-podcast-possible#MonetizePodcast #Podcasting #PodcastMagic #LeadGeneration

If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.Writing for clients rather than clicks is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid.Are you a copywriter or marketer who wants more clients? Get client attracting insights, join us at https://www.adbriefing.co.uk/newsletter/Do you want more sales and grow your opportunity? It starts by becoming a recognized expert. Learn how here, https://www.jwhco.com/product/establish-instant-credibility/Justin Hitt is an expert in helping subject matter experts attract high-ticket assignments. With his help, clients have gained more than a billion dollars in growth in the last two decades.#CopywritingTips #ClientAttraction #RecognizedExpert #BuildAuthority #AuthorityMarketing #LeadGeneration

Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic.Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.You're in the right place if you want double digital conversion rates and more cash flow from your business website.This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content.Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website.Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works.Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting.More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable.I'm looking forward to your questions in the comments.Want more consistent cash flow in your freelance copywriting or small agency? Start with lessons on the business of copywriting. Join us at https://www.adbriefing.co.uk/newsletter/#SearchOptimziation #ConversionRate #ConversionOptimization #WebAnalytics #FreelanceCopywriting #ContentMarketing

What do you do after researching buyer personas, keywords, or industries? Are you increasing capacity or grinding through the boring weeds?Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive.You don't need any fancy database, software, or even a librarian. Start organizing your research to help you reach hungry prospects.I cannot compete with Gary Halbert, Dan Kennedy, Joe Polish, or others teaching copywriting. Why should I? When it comes to improving profits in business, I excel.Listen carefully; this episode addresses the real problems of copywriting. The information overload. The hours they were grinding doing research for a campaign.If you're tired of the rollercoaster income of freelance copywriting, do this. You'll attract higher-value clients. Write control beating copy faster.And most importantly, you'll set yourself up for faster onboarding of new clients. You'll need it because your results will justify being a high-demand copywriter.If you're ready to graduate from freelance copywriter to agency owner, join us at https://www.adbriefing.co.uk/newsletter/Discover the systems and business of copywriting that grow your earnings. You'll earn more with fewer hours and less headache. Thanks for subscribing.#FreelanceCopywriter #StartAgency #MarketingAgency #CopywritingBusiness #MoreClients

Do you want a seven-figure agency? Use this strategic system for selling high-ticket solutions. You are five steps away from bankable results.Many will ask, "If this system is so powerful, why would you share it?" Most who start listening to this mega-podcast episode won't finish it.The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy. Those shiny objects are an illusion.This high-ticket-selling system is strategic. In teaching it I demonstrate how the system works, but also how you can make it work.There is no need to create gobs of content. Content marketing is a distraction. You don't have to design a high-ticket product either.Start where you are today as a freelance copywriter, marketer, or subject matter expert. Don't be a part of the distracted masses.This proven system is disguised as hard work. That's why I'm not concerned about revealing it to you. Most don't take action.Do you want a seven-figure agency? Or at least to earn more income more consistently. If you are an action taker, you'll join us at https://www.adbriefing.co.uk/newsletter/#StartAgency #MarketingSystem #FreelanceCopywriter #SellingSystem #ProspectSurvey By the way, I have a PDF of my handwritten notes available for those who request it. You'll be the first to see the marketing funnel and ascension ladder I discuss here. The only way to get it is to ask for it. Use the form here, https://www.adbriefing.co.uk/contact/

What is the one thing that every successful copywriter does to build their book of business? Marketers do this as well.Do this to understand buyers better. Make more relevant offers. Do this to connect with powerful insights about buying behavior.Without this, you spend more money on marketing with less hope of return. It's that simple. It's a universal secret because so few do it right.You need this for direct response marketing and understanding what works in selling. Without it, you will struggle. What is this one secret?Listen carefully to this episode! I cover the secret of why lead generation is a secret to success in marketing.Freelance copywriters, marketers, business owners, and executives pay close attention. This will change your progress towards more sales and profits.If you want to grow your copywriting business, even build a million dollar agency, join us at https://www.adbriefing.co.uk/newsletter/#LeadGeneration #DemandGeneration #DirectResponse #ListBuilding

The sad fact is that copywriting is only 20% of the work necessary to get customers. Yet copywriting impacts 80% of the results. Unfortunately copywriting is 100% more exciting than these frameworks I share in this episode. Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you'll have a flop. That's why this framework is so critical. The 80% of work that makes great copy possible is testing, measuring, and segmentation. It's managing the six key variables that influence conversion. It's how you apply your daily marketing budge, or how you have a budget for advertising at all. Rather than hit and miss, you have targeted and focused. Rather than being at the whim of advertising platforms, you direct the show to get maximum return on advertising spend. Use these insights to drill down into markets so that you find the right buyers for what you offer. This particular client now has a library of campaigns they can implement anytime they want a cash surge. They have a clear testing plan. They know what works and what does. And through this mange to recover every marketing dollar in 8-months, verses not at all. What's interesting about this approach is that I can teach it but most won't implement it. I can show you how it works, but most won't bother. It's simply not as exciting as being creative, coming up with new ideas, and the game of copywriting. Sad but true. If you are a serious marketer who wants to learn the secrets of direct response marketing so that your copy converts better. Or so that you increase profits from campaigns, then join us at https://www.adbriefing.co.uk/n... #ConversionRate #ConversionOptimization #DirectResponse #SalesMarketing #MarketingCampaign #DatabaseMarketing #MarketingMetrics #LeadGeneration

MINI-COURSE: How to pay more money for a customer while boosting profits exponentially. Discover the real math of marketing. Use this to know if your copy is paying its own way. This is direct response implemented. You can increase conversion rates with three key numbers. These numbers form metrics that measure marketing performance. Without these measures you are taking shots in the dark. Stop wasting your time and the clients money guessing. In this episode you'll learn about ways to syndicate traffic, reach new prospects, and know which leads are worth getting. Use these insights to transform results for clients while justifying your existence. Stop working assignment to assignment, start building repeat clients. If you are a freelance copywriter or marketer who wants more consistent assignments, you're in the right place. Take the next step. Join us for more free resources at https://www.adbriefing.co.uk/n... #ConversionRate #DirectResponse #MarketingMath #IncreaseSales #ConversionOptimization

When you understand these fundamentals of conversion rate optimization you can drill down into new buyers. Generate more leads from your website, inbound telephone, or any other means. Stop being a sucker to the distraction that is marketing today. It doesn't matter if you do digital advertising, search optimization, or social media. These key fundamentals are more meaningful than every. Unlock new sales and profits for your business today. Better understand buyers. Ask your questions and get free resources about writing copy that sells. Join us at https://www.adbriefing.co.uk/n... #ConversionRate #ConversionOptimization #CopywritingTips #TargetMarketing #DirectResponse #LeadGeneration

Preview: How to build high ticket solutions your clients will love. What to include so they pay, stay, and refer. Build both passive and active income with this proven approach. Be sure to like and subscribe. Part 2 is coming shortly. Don't miss this valuable resource, join us at https://www.adbriefing.co.uk/n...

Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics

With all the talk about channel optimization, most marketers miss the right way to increase sales. It doesn't matter your reach if you don't have lead attribution.Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too.Today's episode covers the right way to do conversion rate optimization. It starts in the least looked place, moving towards greater profits.To learn more about the business of copywriting and what it takes to master conversion, join us at https://www.adbriefing.co.uk/newsletter/#ConversionRate #ConversionOptimization #GoogleAnalytics #WebsiteAnalytics #MarketTesting #MarketResearch

Do you want larger, more lucrative copywriting assignments? Are you tired of "one and done" clients? Do this to increase the value of your copywriting assignments.In this episode, discover an interview method for collecting research for writing assignments. This method works at many levels. Use it for ghostwriting, long-form sales letters, or building out an editorial calendar.Rather than relying on research, you'll get the right words and concepts from the client. Plus, the residual value to the client is tremendous.It doesn't matter the type of copy you write; you'll write more effectively with this method. While this method can be difficult or unusual for clients, they always see the value.This method extracts valuable information the copywriting client didn't know to share. To sell it better, you get a more accurate picture of the product or service.Copywriters who want more five and six-figure assignments need to pay close attention. This interview method unlocks repeat assignments, residual work, and better conversions.To become a more productive and profitable freelance copywriter, join us at https://www.adbriefing.co.uk/newsletter/#ProductiveWriter #MarketingAgency #MoreClients #WritingProcess #CopywritingTips

So you want to be a dot.com millionaire using your copywriting skills to profit from digital products. You want to know what are the best AI tools to use to organize and write digital products? The hype answer is easy, but my expense of experience seeks to give you more. The right tools help you understand your buyer while creating an environment to sell product. Whether you do this for a client, or to build your copywriting business, focus on the customer matters more than anything else. There is no shortage of digital products. The problem customers face is a shortage of solutions that help them get substantial results. Using AI tools the wrong way will help you write a beautiful digital product, but this approach helps you know if you should. To become a more productive writer who attracts lucrative assignments, join us at https://www.adbriefing.co.uk/n... #CopywritingTips #DigitalProducts #AiTools #ProductMarketing #ProductDevelopment #ContentCreation

Don't let your headlines be overlooked for being boring or useless. The right headlines grab readers attention to draw them into copy. That's the only way you can share the good news of your offer. The problem is that distraction is at a all time high volume. Doom scrolling, video shorts, and naughty content online is only part of the problem. People aren't paying attention. Only headlines can break through the clutter to help buyers get the solutions they need. Today's episode is all about writing attention getting headlines that sell. Are you a freelance copywriter who wants the income of a million dollar agency? You're in the right place. Learn how to write better copy and the business of copywriting. Join us for free at https://www.adbriefing.co.uk/n... #CopywritingTips #HeadlineTesting #MarketingSwipe #IncreaseConversion #AttentionGetting

Stop waiting for things to get better. Let's get out there so you can get your first copywriting assignment. It will be the first of many when you follow the approach outlined in today's episode. Too many freelance copywriters get stuck. They do run of the mill assignments. Face rollercoaster income, and miss out longer term assignments because they don't know how to ask. Don't be stuck like that. To learn more about writing copy that sells and be successful as a high-paid copywriter, join us at https://www.adbriefing.co.uk/n... #CopywritingTips #FirstAssignment #NewClients #CopywritingTips

There are a lot of reasons your copy can fall on its face. The majority of these problems have nothing to do with you.Even the best copy can fail in front of the wrong audience, or when merchant accounts go down, analytics are set up wrong, or technical errors.When you don't get favorable feedback from clients after running your copy, do this to ensure they give it a chance.Too many pages of good copy die with piss poor execution. Writing copy is important, yet marketing with copy is critical.Want to learn more about the factors that impact conversion rates with your copy? This critical insight helps you get more assignments. Join us at https://www.adbriefing.co.uk/newsletter/#ConversionRate #ConversionOptimization #SalesCopy #LeadGeneration #SplitTesting

Do you want to earn more with less effort? Copywriting is the place to be for lifestyle, earning capacity, and new opportunity. The challenge is how most freelance copywriters approach this wonderful world.Many chase assignment. Others hang out in marketplaces. While the most successful copywriters develop agency with systems and support to get more clients. The best copywriters get larger higher paying assignments with the leverage of agency.This episode shows you how to gain agency to earn multiples of what you earn today. To have more consistent assignments and better clients. No matter the economy, you can earn three to four times the national average earning.Freelance copywriters who follow these insights will build teams, develop pipelines, and dominate their market. They do this with the most powerful and in demand skill of copywriting available. Being a better copywriter has no value without this knowledge.To learn more about the business of copywriting while improving your craft, join us at https://www.AdBriefings.co.uk/newsletter/#CopywritingTips #CopywritingBusiness #MarketingAgency #CopywritingClient #SalesMarketing

This new approach turns your old content catalog into new passive income. Recycle your very best marketing, content, videos, and more. Reach more prospects and qualified leads faster.There are so many channels available to reach your prospects. Many channels have specialized optimization needs. Your qualified prospects are loyal to these channels, but you aren't there.Big tech wants you to focus on YouTube, Instagram, Facebook, or Twitter. Yet hundreds of channels exist that they don't want you to know about. Your prospects are on platforms like Rumble, Locals, Bitchute, Odysee, and TikTok. Then again, they might be somewhere else. The right marketing analytics and testing reveals all.Marketers love stirring up "End of" predictions for these platforms. Most creators can only focus on one or two platforms. The truth is that your collective pool of prospects spans every channel.Good news! You already have the content necessary to expand and test across these channels. Yet most content creators want new and interesting. That's a recipe for failure.I don't want interesting; I want effective. Your bank account wants boring, consistent, and growth. If you only publish on YouTube and your customers are on Rumble, you miss out on a huge opportunity.Platforms are changing faster than most can keep up. That's why it is critical to have a content-recycling strategy. You create content; our team can syndicate that content to every relevant platform.By relevant, I mean market-tested to reach the highest percentage of qualified buyers. Do not spray and pray. Coding every message and maintaining a content library helps you know what works.You don't need to be everywhere, only where your customers live. With the fragmentation of media sites, don't miss an opportunity to test. Go where prospects are more familiar.Subject matter experts with a backlog of content can build their in-house media. In-house media is profitable and low-cost. It starts by bringing prospects back to your website.But it doesn't have to be a website. It could be a transaction that puts them in your accounting system. Getting that opt-in lets you make offers on your terms. Converting them in-house is powerful, but you must own the media to do it.You will be removing the distractions they face. But building a membership site, course, or community is hard work. It takes technical skills you likely don't have. That's why I've launched a content curation service. Even better news! Our team can do all the heavy lifting if you have a back catalog of content. Turn that content into passive income, new revenue sources, and high ticket sales.To learn more about content curation that builds on direct response performance analytics, ask your questions at https://www.jwhco.com/contact/For insights on recycling your marketing and content to attract more customers, join us at https://www.adbriefing.co.uk/newsletter/Turn your back catalog of content into instant credibility! New book shows you how to build authority and credibility fast, learn more at https://www.jwhco.com/product/establish-instant-credibility/#RecycleMarketing #ContentMarketing #RecognizedExpert #LeadGeneration #DirectResponse

Are you handling your discovery calls and interviews the right way? Here's an approach to get the new assignment and structure your engagement.Many beginning freelance copywriters and marketers don't know how to structure assignments. I hire many copywriters, marketers, editors, and freelance professionals.Even when I hire through an agency or marketplace, I interview everyone. Most don't know how to set up work, nor do they know how to close the interview.I cover structuring, handling, and closing more assignments in today's episode. As well as a model for getting paid while lowering risk for clients.For more on the business of copywriting, including free resources, join us at https://www.adbriefing.co.uk/newsletter/#CopywritingTips #FreelanceCopywriter #FreelanceMarketer #DiscoveryCall #MarketingAgency

How you podcast in-house is different than what you do for clients. The fundamental reason is due to billing your time. Doing podcasts the right way takes time and effort. You will do a more complete podcast package for clients. Doing this in-house would increase your overhead beyond the benefit you can receive from a podcast. It's important to know this difference. Client work is often more complete, specific, and packaged into a deliverable. In-house work is typically good enough and is better than none at all. For insights on running a copywriting business, join us at https://www.adbriefing.co.uk/n...#Podcasting #VideoMarketing #AudioMarketing #EvergreenContent #ContentMarketing

Turn ideas into customer-attracting content the right way. Stop chasing keywords and attract clients who pay, stay, and refer. Every freelance copywriter with a system like this instantly drives revenue at an agency level.Discover a four-step approach that automates your content development so that you get more clients. You can focus on high-paying projects without the worry about an empty sales funnel. Take this approach to automate selling.Are you starting in the right place? Most content marketing gurus outright work for Google Search Engine or LinkedIn. If not directly, they fall into the delusion that these platforms promote. Stop working for free writing for some advertising networks' profits.Instead, take this systematic approach to fill your sales funnel with highly qualified prospects. Start selling more and syndicating what works in your copywriting business. Do this for yourself before you implement it with clients. Stop attracting clients the hard way.For actionable insights that transform your freelance copywriting business into a million-dollar-plus marketing agency without managing staff or having an office, join us at https://www.adbriefing.co.uk/newsletter/#CopywritingTips #FreelanceCopywriting #ClientAttraction #ContentMarketing

You can do a lot of different marketing today, but if you don't do this, you will fail. The failure includes wasted time, money, and resources.In a competitive world, you won't get a second chance. Blowing it by doing the wrong thing with marketing will ruin your business before you start.Failure in this area is inexcusable. Yet many small businesses nationwide fail to do this every day. That's because more attractive marketing approaches are available.These are fatal attractions full of vanity metrics! When you make this mistake, advertising networks get rich for your ignorance. No more excuses; this episode shows you what you are missing.Stop making stupid, dumb mistakes trying to grow your freelance copywriting business. Make marketing work now with these insider tips: https://www.adbriefing.co.uk/newsletter/#CopywritingTips #MarketingStrategy #FreelanceCopywriting

When you take this approach, your content marketing pays. You stop making common mistakes that cost you upfront when creating content. You realize the promise of more customers.Big media is selling you a lie. This lie keeps you from attracting customers who pay, stay, and refer. If you aren't doing this for clients, you are not serving them the best you can.Rather than putting energy into growing website traffic, do this instead. Reaching more people doesn't mean you get more customers. There is a better way.For more insights that build your freelance copywriting business into a million-dollar agency, join us at https://www.AdBriefings.co.uk/newsletter/#ContentMarketing #ConversionOptimization #CustomerAcquisition #DirectResponse #LeadGeneration #SearchEngine #SearchOptimization

Do you want more sales and high-quality leads? What you test matters when doing conversion rate optimization.You want engagement, conversion, and sales, but how do you get it more effectively? Stop waiting time and resources.Today's episode covers mistakes to avoid when doing conversion rate optimization. Stop breaking what works, and discover best practices.Discover a fast track to go from freelance copywriter to million-dollar-marketing agency, https://www.adbriefing.co.uk/newsletter/?utm_source=001-m0821a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=conversion-rate-optimization-where-matters#ConversionRate #ConversionOptimization #LeadGeneration #ContentMarketing #MarketingAnalytics

Do you want to reach the maximum number of listeners with your podcast? Are you a subject matter expert who uses podcasting to generate leads?It doesn't matter which podcast hosting platform you use. Distributing your podcast the right way matters. Syndication helps you reach the maximum number of prospects.More importantly, when set up correctly, you get analytics that gives insight into buyers. You'll know more about what episodes they want.#PodcastSyndication #PodcastDistribution #LeadGeneration #PodcastHosting #PodcastPlatform

In this episode, Justin Hitt shares how freelance marketers increase their income. It starts by understanding the dynamics of a customer verse client relationship.He explains how most clients will not put what they learn from marketers in place. You can write the best copy, but if they don't use it, then you get blamed.Even good clients attribute poor results to your copy. Not because of how you wrote it, but because they didn't do anything. They don't know enough to take responsibility.Start increasing your income by turning this around. Consider becoming responsible for selling and writing, Even executing marketing campaigns yourself.This emphasizes the importance of focusing on a specific audience. Provide measurable value to better clients. Doing these things can position you as an expert.As an expert, you'll command a higher price for your services. This episode gets you started. To start building your authority, get a copy of https://leanpub.com/establishinstantcredibility/?utm_source=003-s0313a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=value-add-keeps-more-clientsIf you're a freelance marketer who wants to increase your income, this episode is a must-listen. And for more free resources, join us at https://www.adbriefing.co.uk/newsletter/?utm_source=003-s0313a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=value-add-keeps-more-clients#CopywritingTips #FreelanceMarketing #MarketingValue #freelance

When it comes to marketing metrics, most clients cannot count. They don't count the money. Worse, they don't count metrics that matter. This is a huge problem.If you want to be a successful copywriter, your clients must know how to define success. This means ignoring vanity metrics like impressions, likes, or follows. Nothing matters more than the factors covered in this episode.Even the best copy fails to pay if it doesn't get measured. Clients quickly will hate your work when they don't think it works. Even when it does work, they don't know how to count.It is a difficult concept to explain to clients, but it is critical. Are you losing new assignments because your clients have bad measures? Today's episode can help. Want to learn more about what works and what doesn't in your copywriting? That starts with knowing how to measure. Join us for free resources and tools to increase conversion: https://www.adbriefing.co.uk/newsletter/#MarketingMeasures #CopywritingTip #DirectResponse #ConversionRate

I'm working on a content marketing manifesto. So far it is full of blasphemy that big technology and social media platforms won't want to here. If you love content marketing don't listen to this episode. It will make you cry. Nobody wants to hear these tenants of actually making money with words that sell. Content marketing is a massive distraction. This will be the last episode smart marketers use to get results from their copywriting. Do you want the truth about creating and keeping profitable customers? If you are serious about growing your freelance copywriting, join us at https://www.adbriefing.co.uk/n... #CopywritingTips #ContentMarketing #DigitalMarketing #DirectResponse #SalesConversion #PayPerClick #InternetMarketing

Are you tired of trading hours for dollars? Too busy writing proposals and not enough time writing billable copywriting assignments. What you have here is a complete copywriting marketing plan that transforms your freelance work into top income. You'll have more exciting assignments. Increase your client base. And grow residual income associated with past activities. More clients who pay, stay and refer. This approach works especially well if you have clients in these areas: - Subject matter experts who are consultants, - Agents selling high ticket insurance or investments, - Doctors offering cosmetic and elective surgery, - Lawyers with business litigation and services, - Medical services with a high customer lifetime value, - Financial advisors with paid services or commissions, This approach gives clients what they want even if they don't know to ask for it. Rather than one off blog posts, podcast scripts, webinars, or email messages, they get a proven approach to increase sales. You become a hero, rather than another freelance copywriter or marketer. Stop playing the commodities game writing copy for pennies. Do this instead to grow your freelance portfolio especially in these tough economic times. This is an example of one of the profitable approaches copywriters use in million dollar agencies. Learn more about transforming your freelance copywriting into a lifestyle friendly and highly lucrative agency, join us at https://www.AdBriefing.co.uk/n... #CopywritingTips #MarketingAgency #MarketingCampaign #DigitalMarketing #ContentMarketing

You know you make these mistakes. Chasing popular keywords, trends, and creative concepts. Yet not generating leads or making sales for your business.Don't you dare make these horrible mistakes with your clients. They ask for content, but don't know they really need sales. Do this instead.Stop dicking around as a freelance copywriter. Finally get all the sales and projects you need to be a million dollar agency. Join us at https://www.adbriefing.co.uk/newsletter/#CopywritingTips #ContentMarketing #DirectMarketing

What is the meaning of *Content is king*? In July 1996, Bill Gates wrote an essay titled "Content Is King." He's been profiting off that ever since.His profits come from selling access to other people's content and advertising. While not as successful as Google with ad revenue, Mr. Gates is still farming content today.I've got 23 years of message board, and discussion replies in a content vault. That, plus a procedural, turns commentary into content. Writing content is easy.Especially with AI, anyone can write okay content. Too many people are hung up on the wrong kind of writing. By default, they work as freelancers to search engines.My focus is campaigns that produce leads and sales. **What's your approach for helping clients understand that copy, not content, is king?**Do you want to write persuasive copy? Are you a copywriter who wants a million-dollar agency? Join us at https://www.adbriefing.co.uk/newsletter/#ContentIsKing #ContentMarketing #PayPerClick

I'm not talking about short form. I'm talking about a specific approach that gets you more dollars for every word you write. Not only as a copywriter, but as someone who has an offer for a market. You'll know more about what words sell and which do not. These ten actions turn copy into cash flow by giving you structure, attribution, and focus. Stop spastically slinging content on the web or in print. The reason AI will destroy so many copywriters is because it can write content that is acceptable to the majority of business users. That's because they don't know what it takes to write copy that sells. They cannot tell good copy from bad. And that's going to kill your rates as a copywriter. That's going to put you under the gun as a marketing director. The only solution is within this insightful podcast. Listen carefully, there are ten actions that change the outcome for those who will heed it. These insights come from the worlds only copywriting tips newsletter that gives you practical insights to the business of copywriting. A unique tool that turns frustration into agency. Join us at https://www.adbriefing.co.up/n... #CopywritingTips #MarketingStrategy #CashFlow

Do this for your clients and your own bank account. Earn more from less effort by developing, optimizing, and selling systems your clients use to get results. The example in this episode uses a proven system that leverages new AI technology. Stop writing copy in ways that trade words for pennies, and hours for dollars. Start gaining agency in your copywriting business by attracting high value clients. Use your own systems to convert prospects into buyers automatically. To get more from the business of copywriting and words that sell, join us at https://www.adbriefing.co.uk/n... #CopywritingTips #MarketingStrategy #SalesFunnel

This technique amplifies positive media coverage while connecting with prospective buyers. Use it to create a media loop which increases credibility.Newspapers, reporters, journalists, and media publishers want you to do this. They do it themselves. Use bridge content to generate leads.If you're not doing this, you are missing out on credibility and growth. This public relations technique multiplies the value of any coverage, earned or generated.Don't hate yourself when you see competitors use these methods. Learn how to promote yourself with proven insights. Join us at https://www.adbriefing.co.uk/newsletter/#PublicRelations #LeadGeneration

If you want to reach high value prospects you have to be in the right place with the right tools. Measuring marketing efforts so you know what works is critical.In this episode I cover how to find the right audience, mistakes to avoid with analytics, and how to understand your buyers. It's fast paced, but worth it.Here are examples of my audience topical segmentation sites:- Prosperity Homestead, https://www.prosperityhomestead.org/ For land owners who want food security and abundance in a homestead.- Inside Strategic Relations, https://www.insidestrategicrelations.com/ For business owners and executives who want greater influence in business.My team uses the same tools across all sites to manage one audience. This helps me know which marketing is effective and which isn't.Are you ready to transform your freelance copywriting into a million dollar agency? Join us at https://www.adbriefing.co.uk/newsletter/#TargetMarket #WebAnalytics #DirectResponse

Most conversion rate optimization is haphazard and with no real plan. That's because advertising agencies don't want to risk customers holding them accountable.Employees resist excuse-eliminating measures because they don't want to do the math. Business owners and executives continue to waste marking dollars. This changes everything.This approach to conversion rate optimization reveals what works in your marketing campaigns. Learn what modifies buyer behavior.Do you want a free copy of this diagram? Request the OPTIMIZATION GROUPS DIAGRAM at https://www.adbriefing.co.uk/contact/#ConversionOptimization #LeadGeneration #IncreaseSales

What if you had a method to reach out to cold contact that turns them into hot buyers? Everyone hates spam, but follow this method to be a welcome guest.#LeadGeneration #ColdCalling #WarmProspectingDiscover how to improve your communications so you reach more buyers instantly. Transform advertising dollars into cash flow; join us at https://www.adbriefing.co.uk/newsletter/

Discover a proven conversion rate optimization method that delivers bottom line growth. It's contrary to what most agencies offer. I've built this method on more than 20-years of business development experiences. You will sell more high ticket solutions taking this approach. It is for businesses who already have sales and what more profits. Use this approach to double business growth in 12-months or less. It's math based but helps you get more from words that sell. The big difference between copywriters who chase clients and those who cultivate them is business relationships. Build stronger business relationships with persuasion techniques of master copywriters. Join us at https://www.adbriefing.co.uk/n... #CRO #ConversionRate #ConversionOptimization

Whether you are a copywriter writing a book for someone else, or helping a client with the process, or writing your own book, listen up. There is a proven approach to write books that sell. It starts in an unexpected place, where most authors fail to look. When you write a book this way you'll have a ready audience to buy it. More importantly your book will position you as an expert. You'll be able to sell more of your high ticket services. Even cultivate a source of private clients. How to write a book quickly? It doesn't require AI, expensive tools, or research services. You likely have all the information you need for a quality book. The key is using a development structure that produces books that sell. Do you want to transform your freelance copywriting into a million-dollar-plus agency? I've helped many subscribers do that with proven strategy. Learn more at https://www.AdBriefing.co.uk/n... #WriteBook #BookAuthor #RecognizedExpert

Are you tired of rollercoaster income? That's where you work a client assignment only, then spend weeks or months finding the next client. Meanwhile, suffering from no income.Following this approach, you'll increase efficiency while creating a pipeline of new clients. Methods that increase your billing rate. Clients will love the new attention you can give them to help solve marketing problems.You'll spend more time writing copy that sells rather than chasing clients. This episode reveals systems you can implement to attract clients who pay, stay, and refer. Do you dream of growing your freelance career into a million-dollar marketing agency? Discover top tips for attracting more clients and getting them to pay on time! Join us at https://www.adbriefing.co.uk/newsletter/#FreelanceCopywriter #MarketingAgency #ClientAttraction

Will artificial intelligence (AI) be the death of copywriting? Beware of this specific problem that AI brings to every copywriter. Yes, AI changes the sales and marketing landscape. But not for the reasons you might suspect. I know this advice is contrarian, but it's true.

Do you depend on speaking to grow your business? Failing to improve your speaking skills impacts selling. You limit your audience by not knowing how to speak the right way. Do this to improve your speaking skills now without years of tireless practice.Use this to turn your sales letters into presentations. For an innovative way to get more from words that sell, join us at https://www.adbriefing.co.uk/newsletter/?utm_source=001-j0204a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=improve-speaking-skills-quickly#PublicSpeaking #ImproveSpeaking #ClearlyCommunicate