Coach Catalyst Podcast

Tony Gentilcore, a highly respected personal trainer and strength coach, is the guest on this episode of the Coach Catalyst podcast. Tony discusses his early aspirations of becoming a professional baseball player and how his love for lifting weights led him to pursue a career in fitness. He shares his experiences working at Cressy Performance and the challenges and triumphs of building his own business. Listeners can learn from Tony's journey and gain valuable insights into the fitness industry.   Visit Coach Catalyst's Website   Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, and Tiktok   Don't forget to tag us!   Want to know more about Tony? Follow his socials! Website, Instagram, Facebook, Twitter   00:00:48 Longevity In The Fitness Industry. 00:07:08 Building A Business Requires Hard Work And Networking. 00:10:29 Commitment And Persistence In Writing. 00:16:35 Dedicate Time To Accomplish Goals. 00:21:06 Use Humor And Pop Culture. 00:31:03 Writing Is Invaluable For Effective Communication. 00:36:58 Writing Is Essential For Coaches. 00:45:26 Transition From Coach To Business Owner. 00:48:01 Intermediary For Small Business Growth. 00:52:41 Scaling Your Business For Success. 00:58:02 Introverted Coaches Need Downtime Too.    

Nathalia Melo's guide to what you can do with opportunities and connections. Finding out what you can do to improve on the business side. Visit Coach Catalyst's Webpage Get Updated with our Newest Podcast Episodes by following us at Instagram, Facebook, Youtube, and Tiktok Follow Nathalia Melo's socials: https://www.instagram.com/nathaliamelofit/ https://podcasts.apple.com/us/podcast/unfiltered-fit-life/id1686378475 https://nathaliamelofit.com/     Show Notes: 6:03 - 6:33 Nathalia talks about going for opportunities and possibilities  9:45 - 10:30 The moment she wanted to compete in bodybuilding 10:31 - 11:00 Nathalia talks about what came after her first competition and how she wanted to learn and help other people in different scenarios in the fitness world 13:08 - 13:59 Nathtalia talks about how she got into bikini bodybuilding 18:06 - 18:32 Going for Ms Olympia 22:48 - 23:26 Competing can be a marketing tool 24:39 - 25:20 Nathalia talks about competing as a way to build relationships and opening doors to opportunities 28:30 - 29:19 The importance of  building relationships 37:39 - 38:27 Acquiring the knowledge to better help other people 39:54 - 40:44 Nathalia talks about being genuine and working with people you want to work with 41:47 - 42:40  Something out of passion would eventually would create an income to match it 43:35 - 43:53 Investing in yourself to better serve your clients 44:53 - 45:46 Nathalia talks about being transparent of who she is on and off social media 47:10 - 47:59 Nathalia talks about her goals for her clientele  52:49 - 53:22 Nathalia talks about her increasing her price to funnel out clients that are not invested in themselves 1:01:08 - 1:02:00 Nathalia talks about the future of her program 1:06:54 - 1:07:37 Nathalia talks about talking to people and being able to build relationships and clients off it and finding the people you want to work with 1:09:02 - 1:09:43 Nathalia talks about having less is more and knowing your client deeply to better help them   Were you satisfied with this podcast? Don't forget to tag us in our socials!     

On this coaching call podcast we got to speak with Kelsey, a personal trainer. Kelsey starts off the episode talking about using Facebook to post his programs and testimonials to generate credibility. Trevor talks about leveraging and offering previous clients to try online training. Trevor then talks about contacting people you have worked with at the gym for potential clients. Trevor also talks about using offline marketing for online coaching. Trevor then talks about the importance of offline marketing as it is easier to build trust and authority rather than doing it online. Trevor then talks about the importance of having customer conversations. Trevor also talks about focusing first on organic growth. Trevor also emphasized having more conversations with clients for lead generation. Trevor talks about solving the clients problems first than promoting specific workout programs. Trevor then finishes off the episode talking about following up and checking in with clients weekly.  

On this coaching call podcast episode we got to speak with Seth, a personal trainer. Trevor starts off the episode talking about leveraging the offline world to build growth in the online world. Trevor explains the approach when it comes to the online world and how it helps out some clients. Trevor then talks about having clear communication with clients to better help them attain their setout goals. Trevor talks about the importance of leveraging and building relationships and communities with clients. Trevor also talks about how public speaking in events and with the community helps build up your trust factor with clients. Trevor also talks about leveraging your current clients base for growth and referrals for future clients. Trevor talks about using shorter programs to attract more clients and getting fast testimonials and feedback to show potential future clients. Trevor finishes off the episode talking about leveraging your current clients now and using them as leverage for growth.  

On this coaching call podcast episode we got to speak with Rick, a personal trainer. Trevor starts off the episode talking about how he utilizes the Coach Catalyst app.Trevor then talks about how he has 2 different specific processes between prospects and already members each to cater to communication and tracking. Trevor also talks about systemizing client data for efficiency. Trevor then talks about the future visibility for clients in the Coach Catalyst app. Trevor then enumerates the benefits of using the Coach Catalyst app. He then talks about leveraging nutrition coaching for growth.Trevor then talks about charging more for additional services. Trevor finishes off the episode talking about switching to virtual training and meetings for accessibility for clients.

On this podcast episode we got to speak with Ben Mayfield-Smith, founder of Matter Athletica . Ben starts off the episode talking about the value of authenticity and being passionate when he started Matter Athletica. He then talks about the three pillars of success he built around his company. He also talks about the importance of taking small steps towards your goals. Ben then tells the story of how he got into the coaching space. He also talks in depth about the framework that Matter Athletica was based on. He then talks about the goals he wants with his clients.  Ben talks about taking the risks to prove yourself by getting results. Ben then tells the story of his first clients and how he took the risks with them and how they ultimately got him to this point. He then talks about utilizing the Coach Catalyst app with his clients for their weekly catch up assessments and how it further helped his clients. Ben then talks about building a community with his clients through being vulnerable and transparent with them. He also talks about prioritizing education for the clients. Ben then talks about what he would change if he'd start Matter Athletica all over again. He then finishes off the episode talking about the future of Matter Athletica and how they are going to focus on the education side of things.

We continue on the second part of the Podcast Episode with Nolan Harper. Nolan starts off the episode talking about how to grow an audience on Youtube. He then states how Youtube shoes are the easiest way to be found by your target audience. He then talks about the importance of creating an intincing title alongside an engaging thumbnail to lure possible clients. He also talks about directing all traffic from other social media platforms to Youtube. Nolan then talks about creating quality content rather than focus on aesthetics of the video. He then encourages leveraging short forms of content as it is easily consumed. He states on creating content based on your clients rather than creating content for yourself. Nolan also talks about the importance of giving value to get reciprocated with value also. He then talks about having a better return of investments running ads on Youtube rather than running them on other social media platforms. He then talks about where the coaching industry is heading and how collaboration between coaches and programs will shake out the bad products or programs. He then finishes off the episode talking about how the coaching and fitness industry is moving towards collaboration events in the future.  

On this first part of a two parter episode we got to speak with Nolan Harper. Nolan starts off the episode talking about how he started getting into the fitness space. He then talks about how he wanted to become a Navy Seal but life had other plans in store for him. He talks about his new career path after he got out of the military. He talks about how risk takers actually are in skydiving and base jumping. He then tells the story of his past 7 failed businesses and how he still wanted to make a business and make it a goal to make it successful. He then talks about how he got into a big debt and how he overcame that situation. He also talks about how obsession and focus can ultimately lead to one thing and can lead to success. Nolan then talks about the power of focus in achieving your goals. He then tells the story of learning marketing skills through experience and learning under Alex. He also talks about how Youtube is going to be the best platform for marketing with ads. He also states that Google is the ultimate platform for running ads. He then finishes part one of the podcast talking about how both Youtube and Google are the most optimal platforms for ads.

On this podcast episode we got to speak with Morgan, a personal trainer catering to busy moms. Morgan starts off the episode talking about the specific goals her clients have which are busy moms. She then talks  into detail about the current program she is running with her clients. She then talks about wanting to create scalable and customizable programs specific to each of her clients. Trevor then gives Morgan advice on knowing her clientele and how to serve them better and help achieve their goals. Trevor then talks about the difference in evergreen strategy versus a close door type of program and names the benefits of them. He then talks about the pricing of programs and to offer clients that complete her programs to higher tier programs that would benefit them at a specific price. Morgan then talks about creating simple yet customizable programs for her clients. Trevor goes in depth on customizing programs to cater to each one of the clients which would help then attain their specific goals. Trevor then talks about building out the curriculum of the program. He then talks about focusing on the execution of the program over taking more time in creating the program. Trevor then also talks about evolving the program alongside the progress of each client and basing it on their feedback. Trevor then talks about launching the program even before it is finished as it also helps you finish the program alongside the clients. He then talks about leveraging the Coach Catalyst app resources to their advantage. Trevor finishes off the episode talking about exchanging free content for email address for clients as it would benefit you in the long run for upcoming clients in the future.  

On this podcast episode we got to go on a coaching call with Marlena, a Personal Trainer. Marlena starts off the episode talking about her training studio and how she also transitioned to both in person training and online. She then talks about overcoming the hurdles she faced and states the reason for going on to this coaching call with Trevor. Trevor gives Marlena advice on how to tackle clients when they are finished with their 6 week program with Marlena. Trevor explains an idea about how there are different ways a client program will go over. Trevor goes into chagrin with the right amount to the clients and finding the right amount of pricing. Trevor then explains the advantages of posting the accomplishments of her clients as it boosts the drive of her other clients. He then talks about pricing in packages rather than charging by sessions and the advantages of that approach. He also talks about renewal of services for clients done with their programs and offering them options that should make it feel like a true service rather than a commodity. Trevor finishes the episode talking about the pros and cons of moving to a semi private session with a lot of benefits rather than the traditional one-on-one.  

Get ready for an awesome podcast episode with a special guest, Alex Povey! Alex shares his journey in the fitness world, becoming a successful coach and entrepreneur. Discover how he understands what people need and provides exceptional service. Learn about meeting clients where they are and creating content they love. Hear the inspiring story behind Alex's targeted audience, helping struggling coaches find clients. Learn how he built his business around his first client, turning it into success. Explore the positive impact of COVID on the fitness industry, especially online platforms. Discover the benefits of competition and collaborations for attracting new clients. Alex's philosophy focuses on empowering small fitness coaches and growing the industry. Don't miss his valuable advice on getting more clients. Tune in for wisdom from Alex Povey, igniting your journey to coaching excellence and success!

  On this podcast episode we got two great speakers in Tim Lyons and his business partner Randy Angsten. Tim starts off the episode talking about how rebranding his previous gym tackled and fixed the previous problems he had with the business. Tim then talks about how he kept his clients through the renovation of his gym by devising a great idea to split the gym into two and work on renovation on one side and change as he progressed and eventually closed the gym for only 7 days to complete the renovations. Randy then tells the story of how he met Tim and eventually created a business and became business partners. Time then goes into detail on the benefits of semi-private training sessions that their gyms run and how efficient it is. Randy also goes into saying the mission statement of ProFit  and goals are with the business. Time then talks about the impact of ProFit to his life and the benefits he got out of it. Tim talks about the importance of trusting your team in making decisions on your behalf rather than waiting for Tim input and slowing down the progression. Tim also talks about how he created the Iron Circle Mastermind. Randy doubles down on the idea of masterminds and talks about the benefits to going to masterminds. Trevor chimes in with the healthiness of having competition with your business and how it is not a bad thing to have. Tim talks about their other event Growth Summit Events and how he wanted to create it for the industry. Randy talks about what differentiates their events from the rest. Randy caps off the episode talking about their ultimate goal as a business and how they want to see gym owners succeed in their respective businesses.  

On this podcast episode we have a fantastic speaker in Amanda Hanquist, founder of FIT CFO. Amanda starts off the episode talking about what got her started with Fit CFO. She then shares about how Fit CFO turned from being a financial coaching platform but grew into a full service accounting firm for health and fitness professionals. She then explains how it is transitioning from a nutrition coach to a full time business owner. With her shares of bottlenecks and struggles she faced starting Fit CFO. Trevor then gives an insight about finding the right business partners and communication between partners. Amanda proceeds to give advice which she mentioned having 3 bank accounts and how it would be beneficial in managing your finances. She then talks about the problems business owners would face when trying the financial side of their businesses. This podcast includes a list of useful tools new business owners can utilize and help them with the financial side of their businesses. The podcast finishes off with Amanda talking about utilizing tax benefits to build your retirement wealth. 6:09 - 7:00 Amanda talks about what got the started with Fit CFO   11:06 - 12:04 Amanda talks about how Fit CFO was initially a financial coaching platform but grew into a full service accounting firm for health and fitness coaches   15:47 - 16:28 Amanda talks about her transition as a nutrition coach to a business owner    19:48 - 20:26 Amanda talks about the bottlenecks and struggles they faced starting Fit CFO   26:51 - 27:30 Trevor talks about finding the right business partner and communicating when problems arise   30:02 - 30:56 Amanda talks about the three bank accounts an business owner should have 35:09 - 35:56 Amanda talks about the problems business owners would encounter when trying the financial side of their business   41:00 - 42:37 Amanda talks about the tools a new business owner can utilize 58:08 - 58:41 Amanda talks about utilizing tax benefits to  building your retirement wealth

On this podcast episode we got to speak with a great speaker, Josh Leve. Josh starts off the episode talking about how he got started with his Fitness Association. He then gives an insight about what it is like being an entrepreneur. He then talks about the advantages of joining his Fitness association and how it would benefit his clients. Josh then stories about how he got traction with his business early on. He also talks about the importance of both in person conferences and the vast advantages of virtual conferences and how he thinks this is where the fitness industry is heading. He then talks about the future for his company and the goals he would like to achieve. He also gives insight into what are the themes the fitness industry is leaning towards. He then finishes off the episode giving advice for new fitness business owners.

On this podcast episode we got a returning speaker Jennifer Broxterman, owner of Prosper Nutrition. Jennifer starts off the episode talking about her business Prosper Nutrition and how it differs from the other nutrition companies. She then talks about the struggles she faced owning two companies at the same time. She explains the importance of finding the right people to help your business grow. She also talks about connections and how important it is to help your business. She then gives advice to business owners. She then talks about finding your scope and helping the world become a healthier place. She then talks about how she is online and how she likes being authentic and genuine even on social media. She shares about how she wants to keep growing as a person and become even better. Trevor finishes the episode by talking about the different approaches business owners can do to better their business.  

On this podcast episode we got a fantastic speaker in Mark Fisher, founder of Mark Fisher Fitness. Mark starts off the episode talking about how he started Mark Fisher Fitness. He then talks about what makes a coach successful. He walks us through the story of what got him into fitness and the fitness industry. He continues the story with how he found his niche for Mark Fisher Fitness by starting to train his friends and professional actors. He talks about his 6 week transformational training program that he used when he started his business. Mark then talks about the benefits of the 6 to 1 small group model that he utilizes. He then talks about why he ventured into franchising his business. He then talks about how his skills improved over the years with his businesses. He tells stories about his passion for fitness and the fitness industry. He then finishes the episode giving an advice for people in a leadership role in a business on how to develop their skills.

On this podcast episode we continue to speak with Ali Gilbert. Ali starts off the episode talking about what coaches need to learn first before engaging into online training. She then talks about why she loves coaching and helping her clients. She then tells stories about why she likes growing her business and the fulfillment she gets from it. She also talks about why she loves going to live events. She then goes into detail about the problem in mens health and fitness. She then talks about creating a community bond within her clients group training sessions. She then talks about the beauty of online coaching. She finishes off the podcast giving advices for coaches that want to transition into online coaching and how building trust first is important for your clients. 4:37 - 5:43 What a coach needs to learn before going into online trainings.   8:47 - 9:15 Ali talks about what she loves with her current work now.   15:02 - 15:51 Ali Gilbert talks about why she likes growing her business.   17:13 - 17:39 Ali shares why she loves going to live events.   24:44 - 25:29 The problem with men in regards to asking for help.   34:02 - 34:34 Building a community bond with group training programs.   37:03 - 37:38 Beauty of the online coaching space.   40:22 - 41:08 Ali gives advice for coaches that want to transition into online coaching and growing trust in your clients.

On this podcast episode we got a great speaker in Ali Gilbert, an expert in men's health. Ali starts off the episode talking about what got her interested in men's health. She then gives advice to new fitness coaches that are just starting. Trevor then gives his insights about the benefits of working first in big box gyms. Ali tells the story about transitioning into online coaching and talks about what she loves doing with her business. She then talks about the importance of live events and the connections you would get from those events. She then goes into creating a hierarchy for coaches that they would create for goals they would want to achieve. She then goes into finding your niche and finding the people demographic you would want to work with. Ali talks about benefits of training in person first rather than jumping into online training directly. Ali then gives insight into what online coaching is. She then finishes off the first part of this two parter podcast talking about getting coaching staff to help you grow your business and talks about what it takes to be online coaching.  

On this podcast episode we have a fantastic speaker in Lauren Ammon. The episode starts off as Trevor talks about the importance of surrounding yourself with people that support and inspire you. Trevor then talks about the impacts that good and bad coaches have on their clients. Lauren then talks about the moment she got the idea for an opportunity to utilize her former career as a swimmer and also as a former HR. Lauren goes into the structure of her program to better help young student athletes; she also explains how she structures her programs depending on her clients. Lauren talks about how she got the word out to her clients about her business. Lauren talks about how she likes working with young high achieving athletes . Lauren then explains about the training process of her training programs sessions. Lauren then talks about the effect and outcome of her program in terms of improvement with her clients. Lauren then finishes off the podcast episode talking about the future she wants for herself and her business.   6:42 - 7:16 People you should surround yourself with. 13:18 - 13:37 The impact of Good coaches and Bad coaches. 22:59 - 23:44 Lauren shares about the moment she thought of an opportunity to utilize her career as a swimmer and as an HR. 28:56 - 29:46 Lauren talks about how she got into the structure of her program to better help young student athletes. 30:26 - 31:28 Lauren talks about how she structures her programs by her clients. 32:06 - 32:38 Lauren talks her getting the word out, getting clients and how she did it. 32:51 - 33:23 Working with high achieving athletes. 35:30 - 36:41 Lauren talks about the training process in her program session. 42:00 - 42:50 Lauren shares the expertise and the efficiency of the program in terms of improvement with her clients. 59:39 - 1:0035 The growth you should want with yourself and your business in the future.  

On this episode we got to talk with both Jeff Larsh and Dan Visentin, co-founder of Greenlight. Jeff starts off the episode talking about if he can go back 5 years what he would change. Dan then talks about their business model at Greenlight with the small group personal training model. Dan talks about the three major problems they figured out in the fitness business and that's how they think of the small group training sessions model that would tackle these problems. Dan then goes into detail about what their programs at Greenlight offers and they keep clients invested long term. Jeff goes on talking about why they chose to go with the franchising route. Dan then talks about why franchisees would choose greenlight over other competing franchising brands. Jeff and Dan both talk about the struggles and challenges they have faced being young franchisors. Dan also talks about what differentiates them from other franchisors . Jeff then finishes off the episode talking about all the perks of small group private training sessions against one on one training sessions.  

On this podcast episode we got to speak with Chris Poirier of Perform Better. Chris starts off the episode talking about the history of MF Athletics and Perform Better and on how he came aboard. He then goes and talks about what differentiates them from other equipment manufacturers. He goes into the struggles they had faced early on in the business. He then talks about when and how they started Perform Better. He then explains the way they get new clients and retain older clients despite having multiple other competitive brands throughout the years.  Chris then talks about what kind of business they are and what drives them. He tells the story of how they handled the struggles and challenges they faced during COVID season. He then talks about how they went into a work from home set-up and how they handled it. Chris talks about what he enjoys in his work with Perform Better. He then finishes off the episode talking about the challenges he's facing being the General Manager.

On this part 2 of the podcast with Scott Carpenter we start off the episode talking about the story of how he acquired two new buildings during the height of COVID and how it scared him at first but ultimately pushed through with this move as he kept his mantra in mind. He then goes on what it is like and what the mindset of an entrepreneur is. He continues the episode talking about the key components in running multiple branches of your business and how to handle them well. He then tells the story of how he came up with the idea of PT Legends and how it was born. He then explains the organic strategy that he uses to get new clients. He then finishes off the episode talking about overcoming burnouts with work and what he wants PT Legends to become in the foreseeable future. 

On this podcast episode we had a chance to talk with Scott Carpenter. Scott starts off the episode talking about what got him into the fitness industry coming from the corporate world. He then talks about how bad things can happen to you and you would also learn from those bad things if you keep moving forward and progressing. He goes into how to convince your clients into becoming a better version of themselves with dedication. He then explains what overlapping PT is which he came up with and goes to explain the advantages of overlapping PT against 1 on 1 PT. He also talks about what he learned throughout the years in his business having multiple gyms. He then finishes the first part of this two parter podcast talking about how he acquired two new buildings during the peak of COVID season and what was going through his mind during this move.

On this podcast episode we continue to speak with Chris Cooper and focus more into his business Two Brain. He starts off the episode talking about how to set your goals and talks about narrowing down the setting of small goals that you can focus on and achieve faster. He then goes into detail about what differentiates their company, Two Brain, from the others. He also talks about how owning to your own mistakes can also have benefits and how he owns his mistakes which ultimately made him gain the trust from the people he has worked with. He then explains why gym owners and personal fitness coaches put nutrition coaching on their package. He then finishes off the episode talking about how gym owners and business owners have to think and should have the initiative when selling their products or packages to their clients.   2:23 - 3:02 How to set your goals.   3:06 - 4:37 Narrowing down and setting goals to focus and achieve them faster.   11:40 - 12:29 Chris Cooper talks about what differentiates their company Two Brain from the others (Part 1)   12:53 - 13:25 Continue with above (Part 2)   16:04 - 17:08 Chris Cooper talks about knowing and owning your mistakes can also have its benefits in gaining trust from people.   29:59 - 30:30 Chris shares his Ideas about why gym owners/personal fitness coaches don't put nutrition coaching on their menu of coaching.   32:51 - 33:43 How gym owners have to think and have initiative when their selling their products/packages.

On this podcast episode we got the pleasure of talking with Chris Cooper, owner of multiple gyms and creator of Two Brain. Chris starts off the episode talking about the problems that every entrepreneur and gym owner face when starting a business. He then gets into how the end time with his business coach got him to create a blog whose purpose was to remind him of the lessons he learned from his business coach which ultimately bloomed into a successful blog site that many gym owners and business owners now visit and read to this day. He stories about how his blog post grew over time which also built so much trust with hundreds to thousands of gym owners and business owners. He then talks about a story of how he got invited to be a speaker alongside other successful and well known speakers and how it got him to create his book which became the best selling business book of all time. Chris mentions how a software guy contacted him to talk to his clients about business which led him to become a mentor business coach to 45 clients in his first year. He also explains how important having systems in place and having a good General Manager can help manage your businesses. He then finishes off the episode talking about how important it is to have strong connections between gym owners with their clients.

On this podcast episode we got to talk with AJ Morton, who created a Facebook group FitPRo mentorship review that helps business owners find vetted business coaches and not get scammed. He starts off the episode talking about a life changing event that happened to his dad that got him interested in fitness and also wanting to help people avoid the same fate. He then goes into his own bad experience with an online mentor that ultimately gave him the idea to create FitPro mentorship review Facebook group. AJ walks us through what goes on his day as he curates the Facebook group he created and it gives him the opportunity to help a lot of people in his group. He also goes and talks about where the online business world is heading and how business owners should also build strong relationships with their clients. AJ gives out advice for coaches that are planning to engage in an online business. Trevor finishes off the episode commending AJ for his journey of turning a bad situation into a good one that also helps future business owners along the way.   2:18 - 3:38 Aj talks about the life changing event that got him into fitness   19:34 - 20:33 A bad experience into a brilliant Idea   40:13 - 41:29 Aj shares about his day to day life curating the Facebook group he created and how he's helping people along with it   43:19 - 44:26 Where the online businesses are headed and how business owners should build strong relationships with their clients   45:17 - 46:33 AJ's advice for coaches planning to start an online business 51:15 - 51:41 Trevor commends AJ for his journey of turning a bad situation into a good one and help people along the way

On this podcast episode we have a fantastic speaker in Vince Gabriele. He starts off the episode talking about his strengths and how it helped him grow his training business. He then talks about the struggles and failures that he encountered and how it taught him a very important lesson as a business coach. He then goes into what he would advise his younger self about what he knows now as an accomplished business coach. He goes into details about tackling inflection points during business and when to further invest in his business. He then gives advice for coaches that are having or planning to do split businesses on how to manage them efficiently and correctly. He talks about his first hire and how it is important as it would set the tone for the company. He then goes into how to build new businesses about figuring out the problems in your current market and then solving the problem to create an ecosystem that helps out the whole fitness industry. Vince also gives out what a business needs and to solve problems with authenticity and trust. He then finishes off the episode talking about the importance of joining masterminds and the value and lessons you can learn from them.   13:34 - 14:42 Vince shares the things he's good at and how it help grow his training business   21:54 - 22:44 Failure can teach you a very important lesson as a business coach   24:59 - 25:43 Vince talks about what he would tell young Vince knowing what he knows now as a business coach   30:13 - 31:01  Tackling inflection points in business   35:21 - 36:33 Advice for coaches that are having split businesses   38:37 - 39:22 The first hire and the Employee Standard   1:04:30 - 1:04:52 Vince talks about how he builds a new business   1:05:58 - 1:06:10 Answering the question: How to Build a business?   1:20:26 - 1:20:53 Trevor talks about the value of masterminds and how they help  

On this podcast episode we have a fantastic guest speaker in Justin Kavanaugh. Justin talks about his past as a high athlete and how an injury ultimately made him shift into coaching. He talks about his parents being the primary role models that helped shape his coaching ways. He talks deeply into his injury and how it made him realize important life lessons that stuck with him as he became a coach.He then talks about how coaching and training athletes became his outlet as a coach and helped people that trusted his coaching. He goes into how injuries or bad stuff that will happen to you will ultimately change your outlook of stuff in life. He talks about the constant battle within his thoughts and what he did to keep calm and overcome these thoughts. He then mentions the mentors he met and influenced him about coaching. He then talks about how failures should become motivations to try even harder to change for the better. He then finishes off the episode talking about what he does whenever he is faced in a new environment and how he would adapt to it.   04:83 - 5:14  Justin Kavanaugh talks about how his mom and dad and how they became his role models in coaching. 06:20 - 7:23 Justin Kavanaugh talks about his injury and how it gave him an important lesson that stuck with him as he became a coach. 07:55 - 8:37 Justin Kavanaugh talks about what fast tracked him into coaching and how it became an outlet for him to help people that trusted him. 12:14 - 13:02  Justin Kavanaugh talks about how an injury can change your outlook on certain stuff in your life. 17:56 - 18:59 Justin Kavanaugh talks about the days were he has thoughts that he couldn't do it but pushed himself to overcome it and what he does to keep calm when he has those thoughts 24:54 - 25:51 Justin Kavanaugh talks about the mentors that influenced him in coaching. 41:06 - 41:21 Justin Kavanaugh talks about how coaches and clients should take failures personally and how it would push the to make better changes in their life. 47:48 - 48:23 Justin Kavanaugh talks about how important it is for athletes to document their growth as they train. 55:49 - 56:54 Justin Kavanaugh talks about what he does whenever he's in a new environment.

On this exciting podcast episode we got to speak with Kane Sivesind and talked about their journey together with Trevor through college and developed the app Coach Catalyst. The Podcast episode starts off with a back story of how Kane and Trevor met in freshmen college as they both joined the basketball team. Kane and Trevor talk about the traits they found in each other that made them think of co-founding a company together. Kane talks about how their skill set on the court complimented each other which also developed and flowed into the real world and business world. Trevor gives tips for fitness coaches that would like to own a gym and also gives them an insight into what changes when you start owning gyms. Trevor talks about his “aha” moment when he realized he needed an app that would help him manage his clients better. Kane also talks about some lessons they learned as they started developing their app. Kane also talks about the moment he realized people were interested in the software they developed and how they improved it along the way. Nearing the end of the podcast Trevor talks about making mistakes and how important it is to learn from mistakes and failures. Kane finishes off by explaining how important keeping relationships with people and users helped them grow and developed the software better.   8:19 - 8:44  The traits you need to find in a co-founder   8:46 - 9:25 Kane talks about the traits Trevor has as a co-founder   12:49 - 13:26 Kane talks about how his and Trevor's skill sets complimented each other and how it developed from the basketball court to the business world   21:34 - 22:28  A tip for fitness trainers planning to buy or own a gym   23:55 - 24:26 What changes when you start owning a gym.   27:26 -28:33 Trevor talks about his “aha” moment for Coach Catalyst   32:46 - 33:15  Kane talks about the lessons they learned when they started developing the software with college students   55:11 - 55:56 Kane talks about the moment he realized that people were interested in the software they created   1:08:20 - 1:08:53 Trevor talks shares his mistakes and being able to learn from mistakes   1:09:27 - 1:10:20 Kane talks about how relationships with people and their users helped them develop the app

On this Podcast Episode we continue our podcast with Mike Gelftgot and get into the new business that he is creating, Activate Brain and Body. Mike talks about Dual tasking exercises and how they benefit brain health. He goes into detail about their program in his facilities in activate brain and body. He also enumerates the Five Pillars to brain health. He talks about how important building a community with his clients is important. He then talks about how stress deeply affects the brain and talks about a nutritional solution to it. He also talks about how beginner personal coaches can incorporate dual tasking exercises even without access to the technologies in his facility. He then talks about how to maximize Brain Function and then finishes off the episode with what kept him interested in Brain Health.

On this Podcast Episode we have a fantastic speaker in Mike Gelfgot. Our speaker talks about managing 23 branches of his business and shares the benefit of managing multiple branches. He then talks about how independent business owners can sell their business at the highest prices and talks deeper by pointing out three key points in successfully selling your business. He gets to talk about how he and two other business partners successfully ran their business together for 15 years and talks about how important decisions were made within the business between the three of them. He talks about the three main characteristics within him and his business partners that kept them together and ultimately made their business successful. Mike then finishes of this episode on giving a tip when handling mistakes that were made.

On this Podcast episode we have a great speaker in Nick Lambe. Our speaker starts off by talking about how personal coaches are similar in a way to healthcare practitioners. Trevor Wittwer also talks about how the industry of fitness and the concept of  fitness coaches have grown over the years and also the needs of clients grew as well. Nick gives a tip for up and coming beginning coaches on what they should do. Nick goes and talks about what got him in sleep and goes into detail about the different variables that would affect the sleep of a client. He goes and talks about how coaches should approach and improve talking about the importance of sleep to their clients. Nick also differentiates the way of tackling exercise and nutrition from the sleep of the client. Nick Finishes off the episode talking about Raise the Bar, an event they create with his business partner and friend Derrek Mendoza.

On this Podcast Episode we have two fantastic speakers, the creators of Habit Coach Pro. Our speakers start off the episode with a backstory of how they found each other online  and how they shared a common interest in behavioral science where they eventually thought of creating a course certification about behavioral science applied to fitness coaching. They explained  why their certification videos are animated and how it helps clients learn better. They dove in on the struggles they faced on the business and talked about how each one handles how to handle two businesses simultaneously. Sharing how they got their first clients and what their goals were, even after they finished the course. They finished  off the episode sharing their personal strategies on how they built behavioral habits and applied  it in their day to day lives.

On this Podcast Episode we have a fantastic speaker in Eric Chessen. Our Speaker talks about what got him started with his career in Autism Fitness and how it eventually grew one-on-one with his clients. He goes into details how he figured out a coaching style that was suited for the autism and neuro adaptive population and how planning out every workout session first with his clients is a great way to prepare. He also talks about the advantages of doing workout repetitively and points out key reasons for its benefits. He explains the structure this workout creates and explains the fundamental goal of general fitness and conditioning programs. He goes and talks about the challenges he faced throughout his career and also the rewarding side of it all. He finishes the episode on how he eventually created the certification for autism fitness and caps off the episode with some advice for coaches that are looking into this side of the career path of the fitness world.   5:04 - 6:14 Eric Chessen talks about how he started working Autism Fitness   6:55 - 7:57 Opens up about himself adjusting to his new career path   8:51 - 9:45 Erick Chessen talks about how he wants to grow in this career path   11:24 - 12:53 How he figured out coaching for the autism neuro adaptive population   20:16 - 21:30 How he plans out every workout session with his clients   22:06 - 22:25 Eric Chessen talks about the advantages of doing a workout over and over again and how it benefits his clients   23:31 - 24:25 3 key points on doing repeating workouts   24:52 - 25:51 He then proceeds talks about what structure this workout creates and talks about the fundamental goal of general fitness and conditioning program   27:46 - 28:55 Eric on the challenges in communication with his clients and how he works around it   32:22 - 33:22 The most rewarding thing he gets from his clients   46:41 - 48:04 Eric shares his experience on how he got to his certification about autism fitness   57:45 - 58:34 Eric talks about how he handles some tough challenges with his clients   1:03:36 - 1:03:51 Advices to coaches that are interested in this field of fitness 1:05:20 - 1:05:58 What is Empathetic Coaching?

On this Podcast Episode we have a great speaker in Dr. Mike Nelson. Our speaker talks about how he got a degree in engineering and eventually to a PHd in engineering. He further talks about how he got interested in weight training, physiology and fitness. He also takes us through his transition from a fixed salary job to doing full time  online coaching and training. Dr. Mike Nelson also gives advice to new and upcoming coaches that want to venture into the online space and how communication between clients is a real benefit to both parties. He also goes into his newsletter writing and how it helped him gather new clients and used it to it's advantage to reach out and communicate better with his clients.   11:23 - 11:50 Dr. Mike Nelson talks about how he got interested in weight training, physiology and into fitness   13:58 - 14:45  Dr. Mike Nelson talks about the moment he realized he needed to do something different   20:16 - 20:44 Mike talks about deciding what you really want to do   23:45 - 24:01 Trevor talks about the advantages of a phone at these times even on a coaching perspective   30:41 - 31:20 Tips from Dr. Mike Nelson to new coaches starting online training   31:53 - 32:49  More tips from Dr. Mike Nelson to new online coaches   37:10 - 38:01 Opens up about the hardships of transitioning from a stable salary based work to working online   47:54 -48:55 He talks about how communicating with clients on a daily basis helped him   55:06 - 56:39 Mike talks about the importance of a newsletter as a core marketing strategy   58:57 - 59:48 Mike talks about his workflow when creating a newsletter   1:00:00 - 1:02:15 Dr. Mike Nelson talks continues to talk about newsletter writing  1:02:42 - 1:02:57 Trevor agrees with Dr. Mike Nelson about how he writes newsletter

On this episode of the Podcast, Alex Cartmill has a very interesting story. Our speaker built his business through helping other people build big brands and really big businesses. He is one of the guys behind OTA (Online Trainer Academy), a successful workshop and certification program for online personal trainers. With his deep experience in the Fitness Industry and in the online coaching space he shares his journey and the things he learned along the way. This episode also has a lot to take from for new entrepreneurs and coaches as he shares his knowledge about the uncertainties of venturing into a new business and his ways to cope up with worse case scenarios. 5:05 - 5:31- Alex talks about how he started in the Fitness Business with journalism 10:46 - 11:52 Alex opens up about his transition from being a fitness coach to building the Online Training Academy 13:50 - 14:54 Alex talks about his first paid job with John Goodman which lead to future opportunities and built the Online Trainer Academy 15:41 - 16:30 Trevor praises Alex on his persistence and how it helps a person's natural relationship building skill 18:46 - 19:59 Alex Talks about being connected with people in the same industry 20:37 - 21:05 Alex's approach with  working and building a relationship with other people in the industry 26:25 - 27:18 Alex shares his experience with challenges of starting the Online Trainer Academy 34:00 - 35:28 Alex Talks about how they solved challenges from being a cohort company to an evergreen company   41:37 - 41:53 He talks about the importance of building connections with people in online coaching 48:04 - 49:04 Alex talks about what pushed him to move from OTA and pursue his own business   49:29 - 50:33 Alex talks about taking the risk of  transitioning from working with John and OTA to being on his own 52:39 - 53:43 Alex talks about the uncertainties of venturing into new businesses 55:16 - 56:05 Alex on how to cope with worst case scenarios   1:07:35 - 1:08:06 Alex shares how his perspective might change if he were to have kids.   1:25:24 - 1:25:57 Trevor talks about the Pros and Cons of being Competitive

On this episode of the Podcast our speaker walks us through his journey on how he started his company Beyond Macros . He started  with a lot of mistakes, from charging too much at the very beginning and rushing into things. Despite these mistakes he found a way to bounce back and found different ways to remodel his company. He also takes us through how engaging into Podcast greatly impacted his audience and how it got him more clients.   6:48 - 7:06 Matthew talks about what got him into precision nutrition   8:53 - 9:24 Matthew shares about his early mistakes of rushing his goals and what he learned from it 11:52 - 12:09 Matthew Talks about one tip he could give his past self 21:50 - 22:14 He opens up about why his company was called Beyond Macros 26:23 - 26:53 The Podcast was a game changer. 35:58 - 36:46 How Matthew markets his business in-person and online 40:20 - 40:34 Matthew talks about tips for new coaches about borrowed audiences 51:53 - 52:08 A Lesson learned by Matthew on his travels 52:35 - 52:59 Meeting his clients from different parts of the world   59:28 - 1:00:05 Matthew talks about knowing what you want to do with your life     1:03:17 - 1:03:45 Matthew talks about how Beyond Macros turned into a business coaching

On this Episode of the podcast we had a fantastic speaker in Scott Rammage as he walked us through his Entrepreneurship adventures. Scott talks first about what got him into Crossfit, what he found interesting about it and how he eventually fell in love with it which ultimately led Scott to opening his own Gym. He talks about his drive and passion in entrepreneurship and talks how one of his goals is to help other people in the industry. Scott believes that eventually everything falls into place, how each step of the process becomes a stepping stone.  He also talks about the importance of joining groups and masterminds in the process and shares how he overcame the struggles of starting a  company from scratch. 4:47 - 5:27 Scott explains what drew him into crossfit 5:43 - 6:11 He shares  what he loved about Crossfit the crossfit experience 7:23 - 7:37 Trevor talks about the spectrum of what differentiates Good and Bad Coaches 8:24 - 9:05 How Scott tackled the Business side of Crossfit   16:23 - 16:47 Talking about working with people in fitness looking to start up a business   21:04 - 21:30 Scott opens up about his motivation 22:29- 22:51 Putting your passion to use 24:59 - 25:40 Scott Rummage talks about how things in life fall into place   26:43 - 27:06 Trevor on how joining groups or masterminds benefit you   46:11 - 46:26 Value of having VAs 49:43 - 49:58 Difficulties of growing VAs for gyms

On this episode of the podcast we are pleased to introduce to you our speaker Mr. Tim Lyons the Founder of Pulse Fitness and PROFIT. Here he talks about how his mastermind project started, the mistakes he made when he opened up his first gym and how he changed how things operated in order to save the company. He also shares with us how he sold 10 Lifetime memberships worth $25,000 each and how he used that to improve the quality of his gym and as well as to provide excellent service and give a very satisfying experience for the members who took the membership.   1:44-2:25 Tim Shares his thoughts about what the Iron Circle is made of. 3:59-5:00 How the genius mastermind was created. 7:48-8:28 Making Decisions than no decisions 9:33-10:21 He Shares his journey about how he started his first gym.   10:47-11:45 He talks about the ways he has found to increase his revenue   11:46-12:06 Tim shares his experiences and his dramatic changes over the years to his gym. 12:22-12:48 Tim Lyons on failing on his earlier years    13:07-13:19 Trevor response on Tim's early failures   17:50-18:24 Talking about Profit.   26:58-27:58 What are expensive memberships for?   27:59-28:54 He talks about what you should get for highly priced memberships   40:12-40:59 The power of SEMI-Private training model   42:34-43:25 Advantages of semi private training

Our speaker for this podcast is a big fan of taking risks or according to him  "going for that leap of faith" , he digs deep into his experiences and shares how he approached things during his early years of his career. He shares his methods and his knowledge on how to properly onboard clients especially for those who are not psychologically ready. On this podcast he also  shares how "Motivational interviewing" changed his life and his career for the better.   7:41-8:26 Going For That Leap Of Faith  "You'll regret far more the things you don't do in life than the things you did". -Gary Mendoza   16:43-17:04 Going For Things And Not Being Afraid   If you never ask well you're never gonna find out.-Gary Mendoza 23:09-24:04 Handling Clients That Are Psychologically Ready   Making sure that people are psychologically ready to start training, lose weight and get fit is really important.   27:32-28:39 Creating A Program For Those Who Are Not Psychologically Ready   If your clients aren't ready then you could work with them using motivational interviewing and get them to a point where they'll be kind of ready to enter the program.   34:10- 35:08 Behavioral Change   If you don't understand behavioral change then you're gonna be banging yourself around a brick wall in terms of helping your clients make changes.   39:27-40:22 The Proper Way To Coach   How you give advice is really really important. If your clients are gonna be willing to take it on board.   42:34-42:48 The Way Coaches Communicate With Athletes   Even at the higher levels of sport now, people are starting to realize that actually the way you communicate to athletes, will have an impact on how effective they are gonna be and what ultimately they end up achieving."   46:20-47:29  How MI Changed Him   When I teach motivational interviewing i always say to people , don't think of this as something that you would just gonna switch on and off when you're coaching.

Our speaker for this episode of the podcast is big on powerlifting and fitness . He shares his regrets in the past and explains the things he wished he should have done when he was starting out. Like a lot of young coaches he started his career as a "side hustle" until he built a clientele enough for him to make a living out of it. He also shares his techniques regarding client acquisition and the importance of "paid coaching relationship" , with that said he also explains the importance of having your own specific niche to succeed.   6:58-7:17 What Matters Most "It got to the point where I just spent so much time trying to digest and learn everything before applying it, that I think I wasted a lot of time. Considerable years that I could have been really just taking action and learning about what matters most, how to perfect a coaching system." -Marc Morris   14:33-15:10 Dealing with Dehydration "in 2 hour weight class sports where you weigh and then you're required to compete 2 hours afterwards, so drug tested powerlifting, weight lifting, some strongmen that have weight classes. You really don't want to be cutting more than like 6% of your body weight. Anything more than that, you're just dehydrating yourself to the point where it severely starts to impact your performance. Everyone's a little bit individual, I've had people come down with 7% and perform really really well, while others tried 2 or 3% above their weight class and they feel like complete garbage." -Marc Morris    17:10-17:32 Reset and Perform "I think the misconception is just because you jumped on a scale and are at a certain weight at some point doesn't mean you gained all the weight back, right? But the goal would be to replenish, hydrate , feel a little bit better and make up most of the weight so that you can perform again. That type of thing it's always the goal." -Marc Morris   19:24-19:48 Knowledge into Action "So I started applying what I was learning and building all my practice as I was finishing my PhD which is really really helpful for a lot of people. I'm sure that's something that you guys experience all the time too, it's like "don't quit your job to do this, do it on the side, figure out if you like it, gain a clientele, build up credibility and focus on how you wanna help people and who those specific people are and kind of go about it that way". That's what I had been doing." -Marc Morris   20:21-21:06 An Enjoyable Experience "As soon as I started realizing that hey, people are much more interested in the results you can help them accomplish versus knowledge and education, which is just like the educator coaching mindset right? I'm interested in this stuff. I wanna know how it works. I should share that stuff, but in reality the people that are gonna pay you to help them really are honed in on a specific result. So as soon as i realized hey people wanna know that i'm this powerlifting coach that can take all the "unfun" stuff away from the weight cutting process, and allow them to boost their performance and get stronger and become more competitive, as soon as i know "hey i gotta focus on that part" things became a lot easier because i kinda became known as person that could help them do that kind of stuff." -Marc Morris 22:39-23:16 Working to the Top "At the beginning, I thought, like with a lot of coaches, I will work with anyone. Anyone that wanted a specific goal that i could help them with in terms of nutrition, even they just wanted like overall longevity and feel better vitality that kind of stuff, i would work with them and take on anyone that type of thing. My prices were super low, i had clients that were excellent, I had clients that were terrible, i was working with everyone that type of thing. So over the years getting much more niche and focusing on who I helped and trying to stick to my guns and develop a system around the best way to help these people, really helped scale and grow my business, so that would be the biggest thing that changed." -Marc Morris    23:57 -24:11 Trust in training "the more specific you can get with who you're working with, the more someone can go to your stuff and know immediately if it fits for them or not right? Allows you to build trust and that authority so much quicker so that would be one of the biggest things." -Marc Morris   27:24-28:08 Finding the Solutions "For you to help someone you know the best capacity is in the paid coaching relationship, there's no getting around it , everyone has skin in the game. That type of stuff is effective. So from an onboarding perspective I didn't like selling things at the beginning or talking about price or any of that stuff. In a way to display value , regardless if someone asks me "can i work with you?, what would that look like? , or should i be taking protein powder?" I would essentially walk them through an assessment process where it's like "i don't really know if you should be taking protein powder, but let me collect a little bit more information and get a better idea of what you're trying to accomplish and what your goals are" and i can tell you, not only answer that question but also what might me holding you back from your goals and if coaching seems to be the right fit after that point, we could talk about that." -Marc Morris   40:17-40:36 Taking the Initiative "i'd rather throw someone into the deep end and coach them through with the intent that it's not gonna be perfect and you're gonna get better and improve, before we peel back some elements in our approach versus i'm making the assumption that you're not gonna be able to do this based on your background and what you're saying then work up." -Marc Morris   52:28-53:11 Asking for Referrals "first of all there's no shame in asking for a referral, if you need clients ,if you want clients. The people that are working with you typically want to support you and give that type of stuff, there's no shame in asking for a referral when you need it or when you want to grow or you want to fill things up. I think one of the best ways to do that is you always need a reason right? It's not just like i want to work with more people, it's like i have some availability, you're a great client because of these reasons, you're punctual, you work really hard, i'm assuming that based on who you are and our fantastic working experience, you know someone that is also like you and would benefit from this experience. Can you put me on contact with them?, and kind of go down that path." -Marc Morris 1:00:10-1:00:27 Technology in Coaching "I think where I'm seeing the industry going is that there's gonna be more TECH , we're gonna be able to utilize more tech, that's gonna be important but I don't think it's gonna replace experienced coaches making the right decision for individuals and having that human connection around stuff." -Marc Morris   1:07:54-1:08:19 Off Days "I went through a stretch where I didn't work out for 5 days and I felt completely sick to my stomach. I felt like a waste of space. I felt like a piece of me was completely missing and I know for a fact that the people that work with me don't feel that way. You know what I mean, most of them don't, right? So I think  having some empathy around that YOU are not your market and where these people are coming from is really really important." -Marc Morris

Growing up, our speaker narrates how hard life was for him when he was young. But, despite the hardships he had gone through he had this optimism inside him which led to his success. He explains in detail the importance of execution and not just having the knowledge. He also elaborates the importance of working on skills like awareness and compartmentalization, he also goes deep regarding finding your niche and finding your space in the market.   7:06-7:38 Climbing from the bottom   "I'm all for suffering for your art and climbing the ladder and taking the pain and using everything but you know i grew as a poor kid from Central Pennsylvania and i was kinda sick of being poor i didn't wanna keep doing that so i said well I'd rather jump in to the private sector and go where i could start to make some money and eventually i realized that i have a entrepreneurial bug and i can build my own businesses and do things the way i want to do them and also make a good living while i do this." -Todd Baumgardner    8:31-8:41 Inspired to be Better "I have this drive to continually get better and to figure out new ways to do things in better ways to do things and I have this sometimes maybe annoying optimism where it's like oh well I'll figure it out." -Todd Baumgardner  22:27-22:58 Just keep Training "The loading parameters are going to be relatively the same. You might have to scale back the amount for some people wherever they might be. You just need to put them into positions they need to be and then you let them train. I think we went through a period in the industry where movement stuff are very popular and i that's still important but you just have to evaluate movement and we have to train movements but i think people way over emphasize that and it made people think that "we have to write these special things for every person like they're gonna break" and like no people just need to train that's how they don't break." -Todd Baumgardner    31:22-31:32 Proper Delegation "One of the biggest challenges I think for the people that are entrepreneurial is beginning to figure out the skill of delegating and making sure that people are in positions to do jobs better than you can do it." -Todd Baumgardner    37:02-37:20 Learning better through Experience "Everybody reads these same damn books and like it doesn't matter because you don't do anything with it. I think it's really discerning to understand how to learn, what you need to learn and use that to create experiential knowledge because just because you read it in a book and you can recite it doesn't mean you know a damn thing about it." -Todd Baumgardner    45:06-45:25 A Go-To Place "First of all what we're really good at doing is making guesses about the future and what we're really good at is being wrong about the future. I think that that's being human. But I don't ever foresee people not wanting human connection and I think that people always wanna have a gym to go to." -Todd Baumgardner  45:43-46:05 Talking about your future "the industry is gonna grow and i think there's gonna be a lot of options and so you're gonna have to be more specific in who you wanna train and really really talk to them or you're not wait through the noise because of everything that's on social media whatever new social media platforms might come out i think you need to speak right to the person you wanna work with. There's nothing different from that now. I think it's going to continue to be the same in the future. -Todd Baumgardner    55:15-55:59 Improving Execution "being able to pull people back away from "alright i feel a certain way does that stop me from executing?", or just drawing compartmentalization into like "were gonna focus on each rep individually" because if you start thinking about the end, you're gonna have a really bad time and just also, you know what i mean. Working on skills like awareness and compartmentalization and other mental skills that plan to be successful in our environment but also outside of our environment, and so that's really the main way that we do that. Because you know, anybody can go through suffer through something hard, i mean not anybody can do it but you can go do something horribly well, but like do you how to do that and regulate yourself. Like that is more of what we focus on." -Todd Baumgardner 

On this episode of the podcast our speakers share their experiences on trying to build businesses from scratch  and turning it into multi million businesses. They share their best practices and methods on becoming very good at sales, how to handle employees, and on how they built a brand for their business. They will also be sharing their experiences , mistakes, the lessons,  and hopefully save us time and money. They also share their approach  on how they had multiple streams of income through streamlining.   23:58-24:16 Will Hurst talks about the best salesmen 34:22-35:13 Will on putting more effort and doing extra grind on good days to compensate for bad days 45:45-46:03 The Marketing Competition   48:00 -48:30 Erin Hurst opens up about how  will created an e commerce site and using logistics to determine the  different kinds of products to sell and profit from 49:44-50:23 How Strict is it in California?   51:13-52:01 Crossfit's Popular Phase   1:07:52-1:08:18 Will talks about Managing everything evenly 1:08:19-1:09:24 Erin talks about  her role on the businesses and what she went through to become eligible to coach nutrition,fitness and to execute fulfillment. Needed Credentials Building Programs Experiences 1:18:23-1:18:58 Will Talks about what to Focus on your brand for it to succeed    1:23:21-1:24:07 Erin Hurst's talks about giving coaches value and not just money   1:40:15 - 1:40:56 Having Multiple Streams of income

For this episode of the podcast we have a very special guest.  Our speaker has managed to put together different experts from different fields and gather them into one symposium event. In this episode Dr.Kinakin speaks about his struggles and how he overcame them at the same time educating us about his best methods and practices on how he succeeded in his career. We also get a glimpse of his future plans for SWIS and the luxury it provides to the people that are able to attend it in terms of growth and connection. With him being in the industry for over 32 years we are very glad to share his words and wisdom to all of you listeners.   5:32-6:32 Dr. Ken talks about his goal for SWISS AND THE PAST COUPLE OF DECADES   7:09-7:48 Trevor on what he thinks about SWISS and what excites him the most for the coming swiss   7:57-8:26 Dr. ken talks about what he is excited about for the swiss and the bad things that had happened during covid   8:27-9:11 Dr. Ken on his main focus this year and what he did last year and his realizations over the years   14:01-14:29 Dr. Ken on the length of the presentation on SWISS and finding SOLUTIONS through the conference presentation Less Time for Presentations Better content way of presenting 15:31-16:01 Dr. Ken talks about  what he has learned over the years and how he improved the conference (The science and the art of training) 24:05-25:00 Dr. Ken on things being situational and that there is no one thing fix all solution The Need for Treatment Why you should go to Therapy   26:57-27:38 The Uniqueness of SWISS   41:06-41:43 Trevor on his take regarding why swiss conference saves time for most people 44:38-45:08 The SWISS VIP Experience   47:43-48:39 Trevor talks about how coach catalyst aims to Combine Technology with Coaching Using Data properly Presentations Differentiating Technology vs Human Experience    

On this episode of the podcast we have a speaker who has been in the industry for a very long time, he shares his thoughts  about the fundamental things not changing despite the advancement of technology in the fitness industry. He shares his deep understanding in the world of marketing inside the industry and how some people are not seeing the big picture and only going for the "looks" or "aesthetics". He is big on marketing and we are fortunate enough to learn and listen to his insights about his secrets and methods on how he generated so much  revenue using email marketing.   4:22-4:43 Pat on people in terms with coaching Accountability Behaviors Changes   4:45-5:02 People want to be valued   5:56-6:23 He talks about the basics staying the same despite the advancement/evolving of technology   26:32-2:26 He shares about the things he learned from getting into the Fitness industry   27:28-28:00 Understanding the fitness Industry and its bad sides   43:16-43:58 Pat talks about believing in his business and manifesting that it's gonna be successful   51:55-52:29 What aesthetics are and how they can be used for marketing today He talks how youngsters affect marketing How Aesthetics benefit coaches and businesses   1:24:53-1:25:44 Pat shares his thoughts about email marketing

Our speaker for this Episode shares the early motivators for her love and dedication to the fitness and nutrition industry. With her expertise in  HEALTHY EATING, WEIGHT LOSS, SPORTS NUTRITION, AND EATING DISORDER RECOVERY, she shares how she overcame her struggles and how she fought through adversities which then led to her very successful company Nutrition RX. Also in this episode, she shares her techniques on balancing work with life activities, avoiding burnout, and the importance of rest. From a business standpoint, she all shares her tips and methods on building a successful business.   10:18-10:59 Jennifer on her early Motivators why she got into nutrition   17:13-18:05 Food Habits Teaching people how to have this skill Prevention before   "For me there's a place for hospitals, there's absolutely a place for sick care, we need people to take care of  sick people in that very little acute place. But I was like "I DON'T WANT TO COMPLAIN, I WANNA BE PART OF THE SOLUTION '' and being part of the solution means teaching people how to have those skills, how to have a happy relationship with food. EVERYONE KNOWS what they need, it's not a knowledge problem, it's a system, environment, support problem. So if I could be at least a tiny part of teaching people : GOOD LIFE LONG HABITS, BUILDING SUPPORTIVE ENVIRONMENTS, THE RIGHT MINDSET , RESILIENCY, PROBLEM SOLVING , NOT USING FOOD TO SELF SOOTHE and for comfort , maybe I can stop another kid on thanksgiving not driving to the hospital to say goodbye to their dad. It worked out for my family but it almost didn't." -Jennifer Broxterman 18:06-18:57 Jennifer shares about her bad experiences working on her career 18:58-19:18 Being able to make a change on other individuals 23:08-23:48 Motivational Interviewing   She shares about the art of behavior change Making known the science of Nutrition 35:11-35:58 Burnouts and how to avoid them   Keeping a safe healthy limit Plan out everything 39:28-40:20 The Importance of Rest   58:31-58:36 Jennifer's thoughts on a schedule 1:04:08-1:04:35 She talks about what's great of having a 2 brain business "What's really good about a 2 brain business is that they're very data and dashboard oriented. So when they started to look at their gyms that were weathering the pandemic a little bit better, most of those gyms had a nutrition component and so they were "like well, we know you have a gym with  a nutrition component that's doing very well, would you be willing to teach us your system? We would love to pay for that, we would love to do a revenue share. You build the system, we'll share it to our audience". -Jennifer Broxterman 1:14:53-1:15:12 "Know yourself well, if you pile drive yourself like I piledriver myself, the best gift I ever gave myself was knowing my own rhythm of "WORKING HARD, NEEDING TIME TO RECOVER". Like you said, the rhythm is systematized. I DON'T SET GOALS, I SET SYSTEMS." -Jennifer Broxterman  

On this episode of the podcast our speaker talks about her early days in the fitness industry and the struggles she went through before her triumph. She goes deep and explains the importance of work-life balance, having sustainable workloads,  having client acquisition skills, and the importance of doing repetitive tasks to master your craft. These are the things that took her to the peak of her career and made her successful in her field.   8:02-8:33 Ashley opens up about her own experiences   16:05-16:38 Sustainability on day to day basis for long term success If that's what your passion is, if that's what you love , like we're not setting up trainers to be successful in the long term, that's why in the training industry you see a lot of turnovers, you see people leaving, you see this and that because it's not sustainable.   25:59-26:22 She talks about the differences in every session   Not all training hours are created equal.  There are easy hours you could train   30:50-31:11  Inspiration to keep going   She talks about how her clients come in, they leave better, feeling better than they did when they walked in the door and that is the only thing that she can really gauge my success on. 34:59-35:16  Ashley shares about how changes happen 35:54-36:00 Getting used to the routine   42:43-42:53 The Right Approach   1:02:08- 1:02:13 Ashley talks about coaching programs 1:05:47 -1:06:21 She talks about the benefit of coaching softwares   1:16:05-1:16:28 How to be a better coach   Keep learning Things Keep getting better More education about the field   1:18:44-1:19:06 Ashley shares her thoughts on online and face to face training   1:29:02-1:29:39 The right person for the right client Clients you don't enjoy training stop training, well maybe you can, but like give them to someone who can be a better fit for them and maybe help them if you're not the right person.

In this episode the speaker talks about some of the downsides of conventional medicine, how it affects people mentally, physically and even the casualties due to medical mistakes on a yearly basis. He also takes us along on his onboarding process and his take on how he determines whether a client is ready for his process. The speaker also shares his knowledge on the importance of macronutrient ratio on diets and how genetics plays a very vital role in your health.   14:19-15:48 Infinite Scalability of your Business   He talks about what you should do if you want a high scaling business that's earning very high figures. What to do to make your business last long.   16:57-17:36 Are Free Challenges Good?   It's ultra hard to sell someone something after they have not had results from something that you gave them for free 19:49 -20:28 He talks about how to manage your Facebook Group   21:59-23:17 What can Facebook Groups do for you?    He says that it can  alleviate work from your shoulders, by having a community do it for you.  Letting the facebook algorithm build the business for you. 25:19-26:25 Dave Talks about what he stands for 43:30-44:08 Balance In your Work and Personal Life   Have other things besides work in your life Keeping your relationships with everyone at a balance. Converse about other things.   49:44-50:19 Dave talks about how you should find your Passion  57:15-58:49  Dave talks about Pursuing what you want. Note: Where dave sees the industry going in the next 5 years   All these individual solo-preneurs who are offering up a service, to be honest if I could just be completely frank , most of them aren't making any money, most of them are kinda  doing it kind of a hobby business right now  The people who do stick it out and say I'm gonna build this business for myself, they're gonna get more and more niched.   1:08:12-1:09:30 Dave's message to everyone who wants to start

Fitness is just as important as medications. This Podcast is here to educate on how fitness is just as impactful to your health than just taking in medications. Showing you the ways on how to control your diet, taking in the right nutrients your body needs and way more.   7:08-7:35 Reed Davis opens up about medical help.   Everybody coming into our office had a chronic downward spiral condition and they were getting absolutely no help from conventional medicine.  10:40-11:14 Laboratories   Reed shares about laboratories and their benefits. 15:17-16:07 What can laboratories exactly do?   He talks about finding the right results and what they mean to a patient. 19:45-20:30 Giving your Clients Control   Giving your Clients control over their health and discipline also lessens the workload for you. 31:57-32:59 He talks about how metabolism varies according to the person. 33:20-33:43 Grabbing the right Diet   Just the right diet alone, the right percentage of protein carbs and fats is dictated by our genetics, it's really really important.   36:49-37:42 He talks about why you need coach catalyst. 59:50-1:00:30 Reed davis opens up  about Medication vs Fitness    1:00:45 -1:01:20 Finding out the Client's Problem   Talking about what clients need and find out a solution to their problems.  1:07:36 -1:08:18 Health Practitioners . He talks about how A lot of people who are health coaches have these skills to get people to adapt new behaviors, replace bad habits with good ones, set and pursue goals and really cool stuff about improving life and quality of life 1:27:08 -1:27:51    He talks about what Niches are and their benefits.  

In this episode of the Coach Podcast our speaker talks about his thoughts on the health screen assessment industry as a whole. His fears, the ups, and the downs,  the problems that he encountered with health screening, and the process of how he built his business and the way it operates its business. The speaker also explains in detail how lifestyle and physiology greatly impacts our body and  the importance of meditation and breathing to the human body, and also shares his insights on the current situation of the industry.   4:40-5:00 Talking about Health Assessments   He talks about the greatest fears and problems in a health assessment.   6:33-6:51 Health Screening   Oliver shares how the biggest problems weren't found on screening and it made everything difficult and confusing.   6:52-8:00 Building an expensive Health assessment   The first thing we got to do is we have to build it based on the needs and the physiology of the individual Building it based on every health assessment you could try. Medical Factors such that involves your bodies hormones and more 13:13-14:14 The greater value of world's greatest health assessment   Physiological and pathological problems explained. Fatigue,chronic problems and other causes of weakness. Causes of dysfunctionality A collective Diagnosis. 15:40-16:12 How lifestyle and physiology affects our bodies   Oliver talks about how almost every single person you would find something within where their lifestyle was interfacing with their physiology that was causing them a problem that they were aware of . 26:21-26:40 Meditating and Breathing   He talks about exactly how something as simple as Meditating and Breathing can make a difference. 34:45-35:20 Every Action has an outcome    It's management of breath, of mindset, and quality diet. It fundamentally puts the role of medicine in the hands of people in gyms. 35:22-36:06 Patrick on his motivation and his cause to empower fitness    He would sit there with a brilliant doctor, arguably the best doctor that exists and most people weren't dysfunctional, they needed a better lifestyle, so they needed me as much as her .   39:51-40:21 Patrick on his earliest skill   His earliest skill was knowing what doctors weren't talking about The Difference between a doctor and his profession.  40:26-41:16 He talks about Understanding deeper Things    He speaks about how doctors have a different understanding when it comes to health and lifestyle. 57:41-58:13 A Gym's Impact to Society   The gym's ability to titrate light weights up to excessive weights is its unique USP, and the value of weight training is fantastic. 1:02:56-1:03:30 Trevor's understanding on olivers explanation   It's the client showing up and doing exercise that adds value to working out. 1:29:41-1:30:24 What are Diets? You should want to do something that gives you capability in the basics of eating because that's critical. Why Coaches prepare your diet and nutrition plans.  1:38:47-1:39:17 Oliver's insight on the industry's situation What we've got is an industry that has been driven by the metric of attendance, but it's got the wrong people attending. We don't want to disenfranchise those who love it, we wanna keep that market. 

In This Episode of the Coach Catalyst Podcast, our speaker talks about how she used email marketing as her bread and butter to take her business to the next level. She also shares struggles, the fatigue both physically and mentally that she had to endure.  There are a lot of things to pick up on in this episode as she also explains in detail the things she could have done better on the earlier days of her business and help you avoid the same mistakes.   14:06-15:06  Lindsay shares about “Listening to your Gut” She talks about how it's more important that we "OBEY" our gut like you could have listened to it but you didn't obey it. If I didn't obey it I would have been doing that rat race." She talks about if she was cut out for someone else's work 19:07-20:00 What is Email Marketing?  She talks about how she had really already seen the value of email marketing, like as simple and as rudimentary it was, email marketing to this day is the bread and butter of her business. Business,referrals, ongoing marketing,communication, trust building. 25:36-25:56 How to Motivate your Employees Giving your employees ownership. Your staff needs to have ownership over something and they really stepped in to that.   34:20-36:03 A Better Business What do you need to be charging per hour, per square foot.She shares her insights about how she think it's worth it's wait and gold to find somebody  who could help you crunch numbers   38:41-40:17 Lindsay Shares about when You Should Expand your Business You decide when you couldn't take the work load anymore and that's when you decide the time is now.   41:18-42:20 Thinking Long Term You have to have the end in mind, when it comes to business "what's the end game?" You want this to be just a business that, i mean not just a business, do you want this to     42:22 -42:57 What To Consider in the Business World? Don't think about the runway it's going to lead and your role as it needs to evolve from day 1 to day 365 and years beyond when you're burned out and tired from training so much or maybe you realize you don't like managing people.  1:13:06-1:13:51 Opening a gym vs Streaming Coaching Sessions If you give people too many options, you also don't want it where two people are in the studio, 10 people are online , there is something about chemistry having those people in a room so I don't know.  Test and tweak and analyze and assess.    1:29:36-1:30:29 Fatigue of Being a Business Owner You're dealing with client problems, you're dealing with landlord problems depending on what kind of arrangement you go into. She shares it was just a lot of mental fatigue that was taking away from what she wanted to be doing which was changing people's lives.