Podcasts about iron circle

My guest this month is Kade McGee of American Christian Academy located in Tuscaloosa Alabama. Coach McGee is also the NHSSCA state director for Alabama. With it being clinic season, I sent down with Kade and discuss the organizations two types of clinics - state and #family days. Kade gives us a run down on what people can expect at these types of events. He also, as state director, is able to give us a sort of a behind-the-scenes look at what goes into putting a clinic together. Lastly, we get a sneak peek into his speaking topic for the upcoming Mississippi state clinic in which he is a presenter. Enjoy! Kade's Twitter: https://twitter.com/kade_mcgee7 Kade's Instagram: https://www.instagram.com/kade_mcgee7/ Links to other podcasts Coach McGee has appeared on-https://bigtimestrength.libsyn.com/website/size/5/?search=kade+mcgee https://www.samsonequipment.com/samson-strength-coach-collective/kade-mcgee/ The NHSSCA state clinic calendar: https://nhssca.us/events/list/?tribe-bar-search=state Alabama state clinic registration link: https://nhssca.us/events/list/?tribe-bar-search=state Mississippi state clink registration link: https://nhssca.us/event/mississippi-state-clinic-clinton-high-school/ Our sponsors spotlighted this episode are Athletes in Action and Rack Coach Athletes in Action: Athletes in Action Sports Performance offres strength coaches and students the opportunity to use the skills and experience God has given them to change lives. Iron Circle powered by Athletes in Action is a community of strength coaches who connect online. In one year, Iron Circle has grown from ten men in one group to over seventy men and women in seven groups. Iron Circle encourages coaches to learn how to compete with Audience of One mindset where they can find freedom in the perspective of sport as worship. https://athletesinaction.org/ Rack Coach: Elevate your high school strength program with Rack Coach. a digital tool crafted for NHSSCA members. It transforms your weight room into a winning environent. focusing on personalized athlete training. With features like an audio-visual timing system and paperless data-display, it enhances efficiency and athlete engagement. Gain control, boost accountability, and drive, more wins with Rack Coach, the key to effective strength and conditioning management. https://rackcoach.com/

Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth.But behind every successful event lies a multitude of details that have to come together seamlessly. This year's Summit was no different. From meticulous planning to exceptional speakers and engaging content, the Growth Summit left a lasting impact on attendees.Tune in as Tim and Randy explore the highlights, key takeaways, and behind-the-scenes details of this year's Growth Summit, a transformative experience that left a lasting impact on all attendees.Key Takeaways- How to get the Summit's replays (01:04)- The planning stage of the Growth Summit (3:03)- The attention to detail (5:35)- The biggest takeaway from the event (7:44)- What's possible in your business (9:35)- Speaker lineup at the Summit (10:18)- The power of the numbers (11:17)- Brand new class at the Iron Circle (13:49)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an internal thermostat set to what they believe they deserve or what's possible in their business.Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because their internal thermostat is set to a certain level.Most gym owners have their internal thermostats set too low. They don't believe they can achieve greater success in their business.The first step to overcoming such limiting beliefs is surrounding yourself with people who elevate your belief system, mindset, and possibilities.Feel like you need a new thermostat?Tune in to this episode for real-life examples of what's possible in your gym business!Key Takeaways- Where's your thermostat set? (01:35)- It all begins with the internal belief system (05:00)- The Roger Bannister effect (07:22)- Mindset shift for success (11:53)- Comfort is the enemy of growth (14:27)- Change the belief of what's possible (15:39)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial.By prioritizing the client's best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression.This sets the stage for them to speak highly of your business, even if they didn't achieve their desired outcomes.In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects.Key Takeaways- The breakup with your clients (03:07)- Perceived value vs. true value (04:43)- The value of leaving in good terms (05:40)- Is it in the client's best interest (07:12)- Do the right thing (11:16)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions.  The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales.However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model.At its core, a sustainable gym business relies on recurring revenue exceeding its base operating expenses.Instead of constantly scrambling for new marketing strategies, challenges, and quick cash injections, a business should focus on building a strong foundation of recurring revenue.Tune in to this episode to learn more about the place of high ticket offers in your gym business and if/when to run them.Key Takeaways- The rise of high ticket offers (02:02)- Are you using high ticket offers to compensate for shortcomings? (03:56)- Gym business big advantage (06:09)- Are you charging enough? (07:57)- Monthly recurring revenue > base operating expenses (09:16)- Can you facilitate a high-ticket program? (13:56)- Do you have a business or a job? (20:00)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions.When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions.These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching nutrition programs to generate immediate revenue.While these strategies may help in the short term, they often create larger problems and hinder long-term business sustainability.A key aspect of avoiding desperate decisions is implementing forecasting and focusing on monthly recurring revenue (MRR). Gym owners need to plan ahead and ensure that their MRR consistently exceeds their operating expenses.In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making.Key Takeaways- Cash flow challenges in a gym (00:27)- Avoiding cash flow emergencies (03:14)- Forecasting ahead in your business (04:30)- You have to play the long game (08:21)- Slow, steady growth for long-term success (10:07)- Don't compromise your business (14:34)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry you through to retirement, or is it a vehicle to open up other opportunities?This is a point many gym owners struggle with, especially when they are no longer having to put out fires constantly. When the systems are dialed in and things aren't too tough.A few years ago, Tim found himself at a crossroads, wondering what's next.The gym was doing well, providing a good lifestyle, but deep down, he knew there was more to explore.He looked around the industry, searching for groups of gym owners who were playing at a higher level and were asking the same questions. To his surprise, such a group didn't exist, and he knew he had to create one.That's how the Iron Circle was born back in 2019.The Iron Circle is a community of high achievers, gym owners who are hungry for more, who constantly ask themselves, "What's next?"They've reached a level where their gyms are running smoothly, and they've started exploring new avenues—expanding their fitness empire, venturing into other businesses, making investments, and more.The possibilities are endless.Key Takeaways- History of the FitPro Growth Summit (00:23)- Tim's story (02:07)- What's next for gym owners (03:43)- Is the gym business your final career (10:45)- We help gym owners win (11:38)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons.The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members.Tune in to learn more about the other type of trials and which one we recommend for your gym!Key Takeaways- What is a trial membership (02:31)- Trials vs. challenges (02:50)- The free trial (04:12)- The paid upfront converted at the back trial (05:46)- The Netflix trial (08:02)- The 2-week guarantee (10:40)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it.In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.So why does this happen?Well, there are a few reasons, with the biggest one being attrition. No matter how great your gym is, you're going to lose members over time. Whatever the reason, attrition is a fact of life in the fitness industry. And the more members you have, the more you'll lose.So, how do you break through the glass ceiling?Tune in to this episode as Tim and Randy take you through the math of running different fitness models and how to break the glass ceiling to experience growth!Key Takeaways- Growth Summit speaker lineup (00:39)- The glass ceiling in specific fitness models (03:41)- The attrition problem in a fitness business (05:16)- Outspend your attrition to get ahead (07:26)- More is not always better (11:30)- The semi-private model numbers (12:11)- Semi-Private Pro delivery system (19:43)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

You've heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.Tim and Randy describe how it all went down in this episode and some of the reasons why you should join this group. But you have to qualify!Tune in to learn more.Key Takeaways- What is the Iron Circle (01:16)- How to qualify for the Iron Circle (03:47)- The Iron Circle is much more than business (04:29)- Recap of the Orlando event (07:41)- Guest speaker at the Iron Circle event (09:28)- Solving major problems with the help of your peers (12:54)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?It's time to stop wondering and start taking action.You have to take complete responsibility for the success or failure of your business.You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you'll be stuck putting out fires all day long.Knowing the difference between being self-employed and being a business owner is key to making your life easier as a gym owner. To become a business owner, you have to have good systems and clear processes and run them consistently. That's what a business is all about.In this episode, Tim and Randy outline what is holding you back from succeeding in your gym business and what to do about it.Key Takeaways- Why you aren't living up to your potential (01:30)- Take complete responsibility for your business (02:41)- Run the play (06:39)- Do you have the right people in the right seats? (09:22)- What do you want with your business? (11:17)- Be proactive with your time, not reactive (14:55)- Surround yourself with the right people (17:01)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.When you are at this point, your life changes. You don't have to worry about covering upcoming expenses. You just focus on growth.This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business, constantly worrying if they'll be able to meet their monthly base expenses. They are essentially coming from behind every month.This is very tough and causes a lot of stress to these gym owners as they have to make extra sales to keep the lights on every month.For 2023, Tim and Randy want your only goal to be growing your gym business to a point where before even the month starts, you know that you have the revenue coming in to cover ALL your monthly expenses without having to make extra sales. Here's how to do it….Key Takeaways- The best thing about a fitness business (01:17)- The stress of living paycheck to paycheck (03:07)- How to get clarity on your vision (04:05)- Increase your retention to increase your reoccurring revenue (05:31)- The cash flow game (08:55) Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.You'd rather have a lower but higher-quality lead flow with a higher purchasing intent.How do you ensure this?Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI).Tune in!Key Takeaways- Volume of leads vs. quality of leads (02:40)- Marketing is a process, not one thing (04:36)- How to test your marketing (09:31)?- The marketing metric that really matters (14:40)- The problem with running challenges (18:02)- Creating a long-term sustainable business (23:55)Additional Resources - The Math of Marketing - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or their excitement for starting a fitness program.What can you do about it as a gym owner?Listen in for some pro tips on how to get your prospects to show up for their consultations.Key Takeaways- Why are people not showing up for the consultation (03:47)- Meeting your prospects where they're at (05:40)- Lowering your prospect's anxiety about starting a fitness program (07:37)- Call your prospect before the appointment (08:40)- Pro-tip to get rid of prospect's excuses (11:05)- Learn how to get clients into your four falls (16:41)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't differentiate what you offer from your competition, so they just go to the cheapest.Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity, self-confidence, etc.These are priceless things that clients are ready to pay whatever you are charging for, provided you have something unique deliverable that will get them to these priceless end results.How do you go about this? Tune in to learn more.Key Takeaways- 2023 FitPro Growth Summit Announcement (00:47)- How different is your deliverable (03:39)- What are your clients paying you for (04:59)- We are not selling workouts (06:11)- Don't even look at your competitors (09:07)- Creative vs. competitive mindsets (10:02)- Look internally, not externally (11:59)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.You can use it for website content, blog posts, emails, sales copy, meal plans, and all client communications.Granted, there is no perfect AI tool, but ChatGPT is damn close. It will do all the heavy lifting in your gym business as far as content goes.As with every other technology, not everybody is convinced about ChatGPT, but we encourage you not to fight it but leverage it for your content needs. We have used it, and it blew our minds with what it can do.Tune in to this episode to learn how their powerful AI tool can help you in your gym today.Key Takeaways- What is ChatGPT (01:47)- How to use ChatGPT in your fitness business (04:41)- Will AI replace human copywriters? (11:16)- Fitness content you can create with AI (14:32)Additional Resources- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/----- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

We are coming to the start of the new year, and it's that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to bring in hundreds of new members to their businesses.But Tim and Randy believe that this is the wrong way to go about it.Focusing on these marketing campaigns that bring in an influx of new clients is just a recipe for chaos.Instead, we recommend that you focus on systems that allow you to grow and scale your business sustainably.With systems in place, you can then have marketing campaigns that bring in people all year round but in a way that doesn't overwhelm your business and allows you to provide the level of service your clients expect and deserve.That's the sexiness of systems.Key Takeaways- Fall to the level of your systems (01:48)- How to grow and scale your business (03:11)- Can your business take an influx of new clients (04:12)- A systems-based fitness business (09:54)- Keep everything simple (13:52)- How to have the best year of your fitness business (14:49)- Build your business around recurring revenue (18:19)Additional Resources- FREE 7-Figure Semi-Private Gym Blueprint- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Learn more about The Iron Circle - Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off- Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.Unfortunately, many gym owners we come across tend to have an emotional attachment to their business which hinders their decision-making.A case in point is a gym owner in our Iron Circle who doesn't want to increase the rates of old members who are on much lower rates than newer members because he doesn't want to rock the boat. He doesn't want to lose these people because they have been there for a long time.Yet the math clearly shows that he could provide a much better service to all clients if he raised rates for everybody.This is just one example of emotional decision-making, but we see it all the time.The key to succeeding in this business is to follow the math, and you'll never go wrong.Key Takeaways- It's math, not rocket science (02:12)- What's your revenue per client (04:37)- The path is math (06:45)- Revenue is the driver of a business (08:55)- Standards over emotions (13:55)- The math of marketing (16:48)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Learn more about The Iron Circle - Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off- Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.Shawn works with gym owners and online fitness coaches to help them understand their P&L numbers, balance sheet, and all those other financial  numbers.As a gym owner, the only way to measure the health of your business is through financial reports. Yet, for some reason, some gym owners completely avoid it.You cannot make sound decisions and take meaningful action without getting insight from your financial numbers.Perhaps you are nervous about your financials because you fear the numbers might expose you, but you need to overcome this fear quickly to help grow your business.In this episode, Shawn takes us through some important financial numbers that every gym owner should know and how to make projections for your business. Tune in!Key Takeaways- Accounting 101 (02:43)- Overcoming the anxiety of sharing your financial reports (04:32)- What's a good net profit margin (06:13)- Owner's benefit expense (09:00)- Cashflow is the lifeblood of your business (10:15)- Biggest mistakes gym owners are making (25:41)Additional ResourcesConnect with Shawn HanquistWebsite: FIT CFOSocials: www.fitcfo.com/social----- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Learn more about The Iron Circle - Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off- Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts! 

Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.It has always been a challenge in our industry, but the past couple of years have been tough.In this episode, Tim and Randy are joined by Karen Broadwater. She's the president of Iron Tribe Fitness, with 31 locations, and she's also a member of the Iron Circle.She is one of the few people whose faces light up when you start talking about HR issues.She helps us with useful tips on attracting and retaining the best people and building a successful team.Tune in.Key Takeaways- Getting referrals from your team (04:58)- How to incentivize your team (06:09)- The secret sauce for a successful team (08:02)- What do you stand for? (09:39)- Attracting the best people (12:29)- What to look for in a coach (14:19)- Staff development process (18:02)Additional Resources- The Math of Marketing Free Training - Learn more about our Coaching Program for Gym Owners  - Learn more about The Iron Circle - Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off- Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

On this episode of the podcast we are pleased to introduce to you our speaker Mr. Tim Lyons the Founder of Pulse Fitness and PROFIT. Here he talks about how his mastermind project started, the mistakes he made when he opened up his first gym and how he changed how things operated in order to save the company. He also shares with us how he sold 10 Lifetime memberships worth $25,000 each and how he used that to improve the quality of his gym and as well as to provide excellent service and give a very satisfying experience for the members who took the membership.   1:44-2:25 Tim Shares his thoughts about what the Iron Circle is made of. 3:59-5:00 How the genius mastermind was created. 7:48-8:28 Making Decisions than no decisions 9:33-10:21 He Shares his journey about how he started his first gym.   10:47-11:45 He talks about the ways he has found to increase his revenue   11:46-12:06 Tim shares his experiences and his dramatic changes over the years to his gym. 12:22-12:48 Tim Lyons on failing on his earlier years    13:07-13:19 Trevor response on Tim's early failures   17:50-18:24 Talking about Profit.   26:58-27:58 What are expensive memberships for?   27:59-28:54 He talks about what you should get for highly priced memberships   40:12-40:59 The power of SEMI-Private training model   42:34-43:25 Advantages of semi private training

Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy and are on the lookout for offers. They are ready to spend money, and you just have to give them a compelling offer.The thing with Black Friday is that you can't wait for long; you need to start preparing early. You've got to get your email lists ready and build up to that weekend.It is a massive opportunity to get ahead but remember that your leads will be bombarded with millions of other offers. The strategy here is to get to them before the others.Unfortunately, for this year, we'll be offering the Black Friday workshop to only the Iron Circle members due to time constraints and other commitments. Consider joining the Iron Circle for this and other perks.In this episode, however, we give you some tips and strategies to craft your Black Friday offers and close those deals.Key Takeaways- The Iron Circle Mastermind (00:52)- Black Friday is your opportunity (02:39)- Red flag warning (04:50)- How to create your Black Friday offers (06:35)- Good, Better, Best model (09:09)- Selling Black Friday deals to current clients (11:11)- Black Friday build-up series (14:20)Additional Resources - Learn more about The Iron Circle - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.We outlined the great damage it caused to a fitness business and why it wasn't worth it.It then came as a surprise to us when on a call with a gym owner heard that this type of thing is still going around, and some people are falling for it. Upon further inquiry in our Business Talk with Fitness Professionals Group, we heard that it's still common despite the damage we all know it causes.Understandably, it's very upsetting to hear gym owners paying as much as $40k and having nothing to show for it. And that's not all; they are left with a lot of mess to deal with.If you've even been thinking about this type of thing for your gym, just DON'T.In this episode, Tim and Randy explain why this is a very bad idea that will destroy your gym. Tune in.Key Takeaways- What the hell is happening in our industry (01:10)- The rise and fall of the 6-week challenge (02:01)- A marketing campaign or a business model (03:56)- Why this marketing is destroying our industry (04:54)- The math of marketing (09:33)- The flaw of sales over everything (10:13)- Your marketing represents your brand (11:51)Additional Resources -Episode 50: 6 Week Challenge - The Rise & Fall- The Math of Marketing----- Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.Maybe the inherently competitive nature of the industry makes gym owners wrongly believe that sharing knowledge with one another will somehow be disadvantageous.We know this because we have also been there with this abundance vs. scarcity mindset.But, once we learned the value of sharing information with others in the industry, our fortunes completely changed. It opened up doors and even bigger opportunities. That's how ProFit Solutions was born.It's time we all came together in the fitness industry and stopped viewing each other only as competition, rather as people working in the same industry. We need to start sharing more and build an alliance with each other.We all saw how powerful that can be during Covid when we are faced with a common threat.Tune in as Tim and Randy talk about this and other changes that need to happen in the fitness industry.Key Takeaways- Why are some gym owners close-minded? (02:17)- How Pro Fit was born (05:17)- The abundance mindset to grow (08:47)- A rising tide lifts all boats (10:33)- Business talk with fitness professionals (12:51)- Coming together as gym owners (14:21)- Share and help a fellow gym owner (17:44)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

Ask any gym owner what they'd want for their gym right now…. a vast majority of them would say more clients.But at the same time, one of the hardest things most owners have a hard time conceptualizing is how to make their gyms different from all others in the marketplace.This is important because, in the eyes of the consumer, if all gyms look the same and seem to offer the same service, they'll go for the cheapest. It then becomes a race to the bottom, which is something we all don't want.Your task, therefore, is to create something unique, then market it to consumers as the reason they'll get results compared to the competition.Tune in to this episode to get tips on differentiating yourself to get more clients!Key Takeaways- Rethink everything (02:08)- The perceived value of quality (06:27)- What's your proprietary formula (10:09)- Higher price equals value (13:49)- How the marketplace responds to something unique (16:04)- Give the consumer something different (19:09)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.But we have one giant advantage over all these other options that we should be exploiting to blow the competition away.The need for human-to-human interaction will never go away. We offer our clients this interaction and the great experience that comes with it.Unfortunately, gyms never fully embrace this advantage. If you were to focus on every aspect of your customer's journey and make the experience as best as it can be, you'd never worry about the competition, whether online or from across the street.Right from the parking lot, to the reception, to the changing rooms, to how you deliver the workouts, everything should point to a great customer experience.That's how you use your big advantage to beat the competition.Listen in for great tips on how to deliver a great experience in your gym.Key Takeaways- FitPro Growth Summit 2023 update (00:47)- The big advantage of brick-and-mortar gyms (02:33)- Online coach vs. at-gym coach (04:27)- Importance of verbal, visual, and touch cues (05:56)- Customer experience is the differentiator (06:42)- Overdeliver to your clients (10:20)- Retention begins at the selling point (13:59)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeling, and coast through these times.But we always advise gym owners that whenever they have a winning strategy, whenever your marketing is doing well and you are hitting those sales targets, it's time to press on the gas.This builds momentum, and we all know how powerful this is in business. It's hard for anything to stop you when you have momentum by your side.And the way to build this momentum is to nail the basics and do them consistently, then press the gas when you start hitting the home runs. That is how champions create distance.Tune in to this episode to learn more about being unstoppable by building momentum!Key Takeaways- Coaching client wins (00:53)- Consistency compounds (03:01)- The way to success (05:16)- You've got to out in the reps (06:26)- How champions create distance (08:06)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.We help many gym owners in our coaching program with various problems they face in their businesses and help them win.Among the most frequent issues we hear include how gym owners can remove themselves from the day-to-day of running their business.In this call, a gym owner couple wanted to reduce the hours they worked in their fitness business. To do so, we figured out they needed to generate more revenue and hire a new person to handle some things.Listen in to hear this particular coaching call went and how we helped this gym owner couple get their business where it was serving them.Key Takeaways- FitPro Growth Summit 2023 update (00:26)- Behind the scenes of a coaching call (03:46)- How high-ticket items can move the needle in a big way (07:41)- Testing a new offer with your existing members (10:11)- The ONLY 3 ways to make more money in a business (12:31)- How to transit your business with incremental changes (15:00)- The unspoken reality of gym business (16:41)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a problem.But do you just reach out to them and ask them for it as many people do?We don't think so. The expectation that somebody would stop what they are doing to help you is wrong. People are busy, and their time is valuable.The easiest way to get something you want is to lead with value. Let the other person know you value their time and their knowledge, so you are providing value in return.That value exchange will certainly get you what you want in life.Ensure you are investing in yourself to be in a position to provide value to others. Then people will be happy to help you as well.Tune in to this episode as Tim and Randy give tips on how to lead with value to get what you want.Key Takeaways- FitPro Growth Summit 2023 tickets (00:23)- Exchange of value (03:44)- Invest in yourself to provide value to others (05:23)- How to lead with value to get what you want (08:15)- Check your expectations (09:58)- Are you willing to put in the work (11:15)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.But this can prove challenging if you run a weekly or biweekly payroll schedule. In some months, you can easily find P&L reading negative due to higher-than-normal expenses.The solution to this problem is surprisingly simple.It lies in fixing your base operating expenses and locking in your payroll twice a month, adding up to 24 pay periods in a year.This means that with each check, the employee makes slightly more due to the reduced pay periods, but for the business, it brings stability and predictability. You can easily project your expenses.There will never be a time in a 30-day period where an extra pay period is needed.Wanna know how all this works in a fitness business? Tune in as Tim and Randy take you through an easy fix to this problem.Key Takeaways- FitPro Growth Summit 2023 dates (00:23)- The problem with every other week payroll schedule (03:48)- Locking in your base operating expenses (04:26)- Locking in your payroll twice a month (04:47)- The beauty of projecting your expenses every month (06:44)- Pull the guesswork out of work (09:20)Additional Resources - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.All these play an important role in our entrepreneurial journey because they help us level up and move to the next step.But every once in a while, we'll find ourselves in groups or coaching programs that don't serve us anymore.This means that the group has done its work, and you have outgrown it, which is a good thing.It's okay to move on.The key to determining if you've outgrown a group or a relationship lies in evaluating where you are and where you want to go.Holding on to something that doesn't serve you is no good.In this episode, Tim and Randy talk about the inspiration behind starting the Iron Circle Mastermind, having outgrown other groups, and how gym owners who qualify can join.Tune in.Key Takeaways- When it's time to move on (01:19)- Where are you, and where do you want to be (03:41)- The story behind the Iron Circle (06:10)- Why you need a mentor/coach (11:55)- Get some skin in the game (14:07)- Go all in or don't (16:42)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.Every gym owner is on their own journey and what winning looks like is unique to them.For some gym owners, getting more members or additional revenue is a win. For others, removing themselves from the day-day operations is a big win. Some might want to open up multiple locations.Others might not care so much about additional revenue but being able to take a vacation, spend more time with their families, etc.We've heard it all from the many gym owners who join our coaching program.The key takeaway from this episode is for you to determine the journey you are on and decide what winning is to you.We have systems and coaching programs to help you get there, but you must first decide what you want.Join us in this conversation, and let's win!Key Takeaways - What does winning look like to you (00:40)- The missing component (02:19)- How our coaching programs help you win (04:42)- Run your game (06:49)- The only comparison you should be making (10:30)- The choice is freedom (12:22)- You're allowed to take care of yourself (17:31)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.Why are you doing this? What's your ultimate goal?Most don't know the answer or have never even thought about the question.If you are to become a true business owner, not self-employed, you've got to think forward and define your end goal.Your end goal might be to remove yourself from the operations, scale the business, or create multiples to sell the business later…the options are many.Knowing your end goal helps you do what it takes to get there.Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a business owner.Key Takeaways - What is the end goal of your fitness business? (01:35)- Where are you in the cash flow quadrant (02:40)- Where do you want to be as a gym owner (06:07)- What has to happen to have a self-sustaining business (07:13)- Audit your time (11:01)- Automate, delegate, and eliminate (13:10)- How to direct your efforts towards an end goal (19:37)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them.As a gym owner, you'll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even resent your employees for not caring as much as you do, not knowing that it's your business, not theirs.But entrepreneurship can also be very rewarding when we push through the struggle and solve problems in our businesses.In this episode, Tim and Randy have a few tips to help you get through those periods where you feel overwhelmed with the entrepreneurial struggle. Tune in!Key Takeaways - Fitness Growth Summit 2023 announcement (00:51)- The realities of entrepreneurship (02:28)- The 10,000 hours rule (06:53)- Take the emotions out of the situation (08:22)- You're not alone in the struggle (11:03)- It takes what it takes (13:30)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.What holds so many people back is the fear of trying out new things.In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members.Tim also gives an update on the commercial real estate project that has been in the works for a while now and a further update on an exciting upcoming Iron Circle project.Tune in to this episode to find out what's coming up and some lessons you can learn about the power of pivoting your business.Key Takeaways- Our real estate project update (01:51)- Pulse Fitness remodel (04:05)- State of the Union Gym Address (06:11)- Equity lifetime membership offer (09:03)- Iron circle ranch (11:43)- The value of pivoting (12:44)- The obstacle is the way (19:07)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle 

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.You can then build credibility, trust and respect through your content and nurture them until they are ready to become your client.The client who comes out of this long-term play marketing is excited to join your gym. They are not looking for quick fixes.Listen to this episode for a winning formula for creating long-term content that converts.Key Takeaways- Learn the marketing game (00:44)- How to create longer play educational content (03:58)- Raising the level of awareness through your content (07:09)- Giving actionable items that bring results (08:45)- Delivering continued education on the reasons your clients get results (12:01)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle  

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.These are decisions such as:- Rate increases- Scheduling changes- Equipment changes- Location change- Remodeling- etcMost gym owners often hesitate to make the decisions for fear of upsetting their beloved clients.But if you want to survive in the fitness industry and thrive, you have to get out of your own way and put emotions aside. You have to look at the data and the math, then make the hard decisions.Sure enough, a few clients may not like it, but it's for the good of the business, and that's all that matters. You'll end up in a far better position than before implementing the change.Tune in for tips on making major changes in your gym and retaining a majority of your clients!Key Takeaways- The Iron Circle experience (01:00)- Overcoming self-limiting beliefs (05:13)- How to implement major changes in your gym (10:42)- Look at the data and the math (10:42)- You can afford to lose a few clients (12:54)- Hard business decisions need to be made (13:41)- A rebrand is one way to make more money (18:08)- Business built to scale (23:44)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

Many gym owners aren't very sure about the health of their business. They don't know if it is doing well enough to provide them with the financial freedom they want.A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business?You do so through a profit-first model that sets aside your profit before any expenses.In this model, revenue - profit = expenses.Tune in to learn all about this interesting model and how you can implement it in your gym.Key Takeaways- The Profit first model for fitness businesses (05:39)- Expenses will always grow to meet revenue (07:58)- How to force profitability (09:25)- Managing operating expenses (15:08)- The cool thing about fitness businesses (17:37)Additional Resources - Profit First by John Briggs- Learn more about our Business Accelerator Coaching Program for gym owners  - Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.This is the biggest factor between the gym owners we see succeed and those who continue struggling.The good thing about success is that it is predictable. We can follow the path many others have followed to succeed in our businesses.You don't have to always figure out everything on your own. Sometimes it's just as simple as running a play effectively and consistently.Feeling stuck in your fitness business? Listen in for some motivation on what it takes to succeed!Key Takeaways- Success leaves clues (01:16)- Develop a neutral mindset (03:13)- Run the play (06:10)- What are your influences (09:12)- It rolls back to your thoughts and belief systems (09:58)- The most valuable trait of a business owner (12:28)Additional Resources - It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life By Trevor Moawad- Business Accelerator Coaching Program - Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call- Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.Growing your business can take many forms; it's not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location.The critical question before doing any of these things is defining your why by having an end goal in mind.This way, you'll work backward with a clear vision of where you want to go and what's needed to get there.In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have a look at the options for growth for fitness entrepreneurs and the factors to consider before scaling your business.This is an insightful conversation that you don't wanna miss. Tune in!Key Takeaways- Begin with the end in mind (01:15)- Look at the data and interpret it (05:38)- The math of marketing (07:06)- When to scale (16:36- Incorporating your family into your decision-making (21:50)- Who not How: Finding the right people (24:52)- Location Location Location (37:53)- Financials of scaling (38:55)Additional Resources - Business Accelerator Coaching Program - Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call- Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.How, you ask?The tactic lies in switching from monthly billing to weekly billing. You end up collecting more revenue with the same deliverables.In this episode, Tim and Randy not only do the math but also share some secrets on how to seamlessly switch your new and existing clients to a weekly billing cycle.We've been doing this here at Pulse Fitness, and our revenues have never been higher.But like just everything in life, there are some pros and cons, and it might not be for you. In our opinion, the pros outweigh the cons.Listen in to learn more about this strategy and how you can implement it at your gym!Key Takeaways- Business Accelerator Coaching Program (00:26)- Pros of weekly billing (05:00)- Weekly vs. monthly payments comparison (07:43)- The cons of weekly payments (10:22)- How to make the switch (14:58)Additional Resources - Business Accelerator Coaching Program - Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call- Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.Unfortunately, in business, this isn't always the case. We always see instances of people deliberately doing something they know isn't right.Marketing is a great example where we've seen gym owners struggle to make the right call.Probably the money aspect sometimes makes it difficult to make the right judgment.But this shouldn't be the case. How you deal with clients, employees, competitors, and every decision in your business should be aligned with this core value and what you believe.Tune in to learn how you can set the foundation for doing the right thing in your fitness business and why it matters.Key Takeaways- Iron circle events coming up (00:58)- Doing the right thing (02:31)- Why is it difficult for people to do the right thing in business (03:03)- Steal Like an Artist: Model don't copy (04:59).- The harder way is the right way (06:46)- What do you believe in (08:34)Additional Resources Digital Marketer We Believe VideoLearn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/callBusiness Talk with Fitness Professionals Facebook group Learn more about The Iron Circle --Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working out in a room.But to beat the competition, you have to create something that nobody else is offering and take it to the market in your own unique, proprietary spin.  In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness.In today's age, if you want to deliver real change to your clients and beat the competition, you have to look further than traditional fitness. Things like mindset, nutrition, habits, sleep, etc., will all play a role in accelerating your client's results.Tune in to learn more about the Momentum Signature Programs and how fitness business owners can differentiate themselves from the competition. Key Takeaways- Meet Lindsay Vastola (01:11)- What differentiates your gym from the competition (04:46)- Trainer and gym owner burnout is a very real thing (07:03)- What the modern fitness consumer is looking for (09:53)- The fitness journey is key (11:13)- Integrating a signature program into your offering (12:57)Additional Resources Learn more about Momentum Signature Programs Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/callBusiness Talk with Fitness Professionals Facebook group Learn more about The Iron Circle  

We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role?In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them.Both are powerful marketing tools that will help you win more customers but using them in the right place will bring even greater results.Tune in to learn more.Key Takeaways- Iron Circle event coming up (00:46)- What is a review (03:08)- What is a testimonial (03:57- When and where to use them (04:35)- The awareness triangle (06:44)Additional Resources Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/callBusiness Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you'll notice that they move with speed in different aspects of their operations.It's no different in the fitness industry. Time is your most valuable asset as a gym owner because you can't get it back.Speed is of the essence in everything we do, be it systems, marketing automation, onboarding new members, etc.As a gym owner, learning things on your own will take you much longer than if you paid to get to the end result faster.So, the question should be who, not how. Nothing you're facing in your gym hasn't been figured out by somebody already.Listen to this episode as Tim and Randy take you through the benefit of speed in your business.Key Takeaways- Why speed is critical in your business (01:41)- Move with speed to onboard new members (03:57)- Paying for speed (07:12)- Systems to buy speed (10:33)- Who not How (13:28)- Take action (17:54)Additional Resources Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/callBusiness Talk with Fitness Professionals Facebook group Learn more about The Iron Circle  

www.ironcircle.netwww.youtube.com/builttogrowpodcast----------Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--Rather watch our podcast? Check us out on YouTube

----------Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--Rather watch our podcast? Check us out on YouTube

Six months after the destruction of the Iron Circle, our heroes learn what it means to live in a free Arcane City.

The party finds themselves in the clutches of the evil and sinister Iron Circle whether they like it or not. With their lives and the lives of their families on the line, they have no choice but to cooperate.

An illusive cut-throat by the name of Guiness, aka the Leprechaun, has come to The Arcane City. Meanwhile, the party finds themselves slowly falling deeper and deeper as the Iron Circle's lackeys. 

 ------------------------------------WiN A $500 Amazon gift cad!winninggym.com/3minutes------------------------------------www.winninggym.com/Nashville------------------------------------Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here

No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clients.Are you involved in the business to a point where you have to be involved for it to generate revenue? If you are, then you are self-employed in your own business.The real test is, if you left your business for a few months, would it fall apart? Would it be there in full capacity or even have grown?If you're not intentional and clear that the direction and the work that you're doing on a daily basis is taking you to the position you want to be in, you're likely moving the other direction.You need to be a product of your product. Your job is to deliver results to your clients, so you need to deliver them to yourself first.Structure creates freedom Key TakeawaysGrowth Summit info (0:10)What do you want from your gym (1:24)Never two people in the same boat (3:08)Are you self-employed? (5:39)What do you want? (9:07)Iron Circle (11:28)Intentionality (15:49)Know what you’re working on (19:00)Get your house in order (24:02)------------------------------------------------------FIT PRO GROWTH SUMMITGrowth Summit 2021 is locked and loaded for another amazing event!For more info and tickets click HERE------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here

Excerpts:Opportunities for growth occur when you surround yourself with like-minded people.You are the average of the five people you hang around with the most. If you are a business owner and you don’t have a “tribe, I highly suggest you figure that out and be intentional about it. Seek people that you aspire to learn from and that can help you grow in ways that you need.Be intentional with your time as well. If you love reading, but find yourself reading novels or non-fiction, switch gears and find books or audiobooks that are growth-focused. More often than not, when you hear people talking bad about you and your journey, it’s them projecting their own insecurities.What successful people do when they see adversity is, they run at it. They don’t come up with excuses for it, they’re not limited by it, but they see a problem and use it as an opportunity to learn and grow. Key TakeawaysSponsor Spotlight (0:11)Growth Summit info (2:30)Who do you surround yourself with? (8:30)Chance to level up (13:00)State of mind (15:20)Crabs in the bucket (17:40)What successful people do (20:22)Iron Circle (23:12)------------------------------------------------------FIT PRO GROWTH SUMMITGrowth Summit 2021 is locked and loaded for another amazing event!For more info and tickets click HERE------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here

Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details!Having decided to invest in Todd Brown's Top One mastermind, Tim and Randy already see the benefits of being in a group of highly successful entrepreneurs barely two weeks in. They already have some golden nuggets that will greatly benefit the business, and looking forward to learning more.As an entrepreneur, being in an environment of successful business owners will have a huge impact on your business. Gaining new knowledge and strategies is how you grow and move the needle forward in your business.Granted, most entrepreneurs are high achieving people with lots of internal motivation, but you only know what you know. Being in a group exposes you to new thinking, new angles of looking at things, and learning from other people's victories.Having said that, and knowing the importance of gym owners being in a collaborative group, we are contemplating having a second lower entry group in addition to the Iron Circle. This new group will have gym owners who are not yet qualified for the Iron Circle but who want to be part of a group of gym owners.Sound like something you’d be interested in?!Click Play on this episode to get more details on what we are planning and how it will help gym owners win. Key TakeawaysJoining Todd Brown's $40k Top One Mastermind (02:07)The major benefits of being in a collaborative business group (03:01)Why we are thinking of a new beginner level entry group of gym owners (05:05)Opportunities for growth occur when you surround yourself with like-minded individuals (07:54)Why you invest in being in a  coaching group or a mastermind (10:01)Growth or decay: You either move forward or backward (12:02)Learning from other people's victories (13:28)Additional Resources:----winninggym.com/workshop----www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just people, your belief systems are shaped by every input in your life. Music, television, books, social media, everything you spend time on impact your performance. You need to control your input.As a gym owner, you should look at what you are doing. Who are the people around you? Which input do you allow in your life? All these things will ultimately impact your growth. Even some family members may negatively affect your growth, as Tim shares with us. You need to disconnect to people who are not lifting you up.Once you surround yourself with the right people and get advice that matters to you, you need to take action. This is an area where many people fail, only 2% of people who attend seminars, summits, workshops, etc take action You need to be confident enough to take action. Key TakeawaysYour opportunity for growth occurs when you surround yourself with like-minded, driven individuals (02:42)The people you hang out with will either lift you up or drag you down (05:07)How the Iron Circle members are all growing by surrounding themselves with like-minded people (08:22)Disconnecting from family who are negatively impacting your growth (11:03)Categorizing your relationships into 3 minutes, 3 hours and 3 weeks people (12:53)Your network is your net worth (18:02)When you get advice that matter to you, take action (20:15)You are the average of the five people you spend the most time with (22:10)Additional Resources:www.pfmarketingsolutions.com/summitwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.ProfitGPS.com--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

This episode marks Tim’s 41st birthday. Last year, for the 40th birthday, we did a big birthday giveaway for GPS marketing and a lot of people got tons of value from it. This year, Tim feels generous and asked in the fitness professional Facebook group what members in the group wanted. Everybody replying to the post wanted to get into the Iron circle.The iron circle is an amazing group of high level-gym owners. We don’t advertise the group and haven’t taken in more people since round one in October last year. The group is all about helping each other and learning from each other.The second thing that people wanted was our Private Client Coaching, which is our 8-week step by step process on how to create systems around your operations. The Iron Circle is $30,000 a year and the Private coaching program is $15k a year for a combined total of $45 grand. Being in the Iron Circle gives you access to everything we offer for free. For Tim’s birthday, for $20,000, you will get membership to the Iron Circle and Private Client Coaching.  This means you get $70 grand worth of our stuff for 20 grandThe only caveat is that you must qualify to join the Iron Circle. Listen in to learn more about the qualifications of the inner circle and about this very generous offer from Tim. The offer is only valid for one day after this episode airs. So you must take action quickly.Key TakeawaysTim’s 41st birthday giveaway (00:42)What is the Iron Circle and how to be part of it (02:08)Value you get from being in the iron circle (05:41)Tim’s generous birthday giveaway (07:10)Qualifications for getting in the Iron Circle (08:12)How to get in on the birthday giveaway (15:09)Additional Resources:www.PFMarketingSolutions.com/Callwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.com--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!  

In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. The Iron Circle is made up of gym owners who make upwards of $400,000, and that is basically what guides the conversations at the event, because such gym owners only talk about how to further their business growth.Tim and Randy will share some of the valuable takeaways from the event based on what different Iron Circle members shared about their wins with their gyms. Tim will also talk about what he shared at the event on data, and how he used it at his gym to figure out where most of his revenue comes from, which clients bring in that revenue, and a lot of other valuable client-oriented data that now help in developing marketing strategies, structuring classes, and the overall daily decision-making processes.The issue of renting or owning for gym owners also featured prominently at the event, and Tim and Randy advocate for owning, but also advise those who rent to find ways of making money from their square footage whenever they’re not using it. That is tricky though, because a gym owner has to be keen on what they’re renting out their facility for just to avoid problems that might affect the gym’s operations. To learn all the great discussions they had that can help you grow your gym, you definitely have to listen to this episode. So stay tuned. Key Takeaways:Marketing 101: Don't be afraid to give away the good stuff (04:41)The power of diving deep into your data (05:35)Focusing on simplifying the automations and increasing the net profit (09:13)Investing in real estate and the value of owning the building your gym is located on (11:53)The difference between good and bad business debt (17:20)The mini Facebook just for the gym and how useful it is for gym operations (17:50)Joining the Illuminati of fitness business and the win-win that it is for gym owners who want to grow their business (24:43)Additional Resources:www.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

On this week's episode of the TIA off-season your boys have gathered together on the couch for another installment in our Let's Watch series - and this one is Fully Loaded. That's right: two matches in one episode. The first match, from In Your House: Fully Loaded 1998, it's Ken Shamrock vs Owen Hart in a Dungeon Match! Who will win before Stu get's home from the grocery. And then: Fully Loaded 1998. Ken Shamrock vs Steve Blackman in an Iron Circle match. A gimmick match so great that it was never booked again. You can find both matches on the WWE Network. Press play when we do at the timecodes below. 1st match timecode: 01:14:46 IYH:Fully Loaded 1998 2nd match timecode: 01:20:45 Fully Loaded 1999

On this episode of RPG Lessons Learned, Dusty and Brian talk about defeating The Iron Circle, overcoming cliches and making a game your own along the way. Please support RPG Lessons Learned by using our Amazon referral link. The post RPG Lessons Learned – 004: Reavers of Harkenwold, and making a game your own appeared first on Radio Free Cybertron.

Episode 2 - LinCon After Action Report & Box Dreads were people too Opening - BODIES by Drowning pool INTRO What we've been working on New Stuff- DoW trailer, FAQ, Stormbird, Iron Circle, Ursurax Host List - Cults/Militia Music Break - Turisas ~ The March Of The Varangian Guard LinCon After Action Report with special guest Oskar Sjovall Music Break - Turisas ~ Stand Up And Fight Bonus segement - Warhammer Fest Music Break - Turisas ~ Fear The Fear WRAP UP Charities - DMD raffle - http://www.parentprojectmd.org/site/TR/Events/2010SiteDesignGREvents?px=1663208&pg=personal&fr_id=1110 Scatter Shot Hobbies - http://www.gofundme.com/scattershothobbies Events - Burning of Scandus Prime Varangian Heresy Scandus Challenge - Box Dreads were people too Social media/shout-outs Facebook: The Varangian Heresy Podcast Twitter: Varangian Heresy Email: thevarangianheresy@gmail.com OUTRO - BODIES Drowning Pool

In this installment of Critical Hit - A Major Spoilers Dungeons and Dragons Podcast: Orem and the Iron Circle continue their battle with Spud. This episode is sponsored by Era the Consortium. Back their Kickstarter today! Visit the Major Spoilers store for Critical Hit merchandise, including Adriana's Critical Hit sketchbook! Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers VIP. It will help ensure Critical Hit continues far into the future! Contact us at podcast@majorspoilers.com A big Thank You goes out to everyone who downloads, subscribes, listens, and supports this show. We really appreciate you taking the time to listen to our ramblings each week. Tell your friends about the podcast, get them to subscribe and, be sure to visit the Major Spoilers site and forums.

In this installment of Critical Hit - A Major Spoilers Dungeons and Dragons Podcast: Orem and the Iron Circle continue their battle with Spud. Visit the Major Spoilers store for Critical Hit merchandise, including Adriana's Critical Hit sketchbook! Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers VIP. It will help ensure Critical Hit continues far into the future! Contact us at podcast@majorspoilers.com A big Thank You goes out to everyone who downloads, subscribes, listens, and supports this show. We really appreciate you taking the time to listen to our ramblings each week. Tell your friends about the podcast, get them to subscribe and, be sure to visit the Major Spoilers site and forums.

In this installment of Critical Hit - A Major Spoilers Dungeons and Dragons Podcast: Orem and the Iron Circle launch their attack on Spud's Keep. Visit the Major Spoilers store for Critical Hit merchandise, including Adriana's Critical Hit sketchbook! Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers VIP. It will help ensure Critical Hit continues far into the future! Contact us at podcast@majorspoilers.com A big Thank You goes out to everyone who downloads, subscribes, listens, and supports this show. We really appreciate you taking the time to listen to our ramblings each week. Tell your friends about the podcast, get them to subscribe and, be sure to visit the Major Spoilers site and forums.

In this installment of Critical Hit - A Major Spoilers Dungeons and Dragons Podcast: Orem and the Iron Circle launch their attack on Spud's Keep. Visit the Major Spoilers store for Critical Hit merchandise, including Adriana's Critical Hit sketchbook! Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers VIP. It will help ensure Critical Hit continues far into the future! Contact us at podcast@majorspoilers.com A big Thank You goes out to everyone who downloads, subscribes, listens, and supports this show. We really appreciate you taking the time to listen to our ramblings each week. Tell your friends about the podcast, get them to subscribe and, be sure to visit the Major Spoilers site and forums.

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. Key Takeaways- How to replace yourself as a gym owner (06:07)- Skillsets that make a good fitness director (07:53)- The roles of a fitness director (13:52)- Delegate and automate (18:21)- Finding the right person for the role (21:18) Additional Resources- Directing Fitness: Redefining the Fitness Director Role for the Training Studio: https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.If Tim were to start all over again, these are the most important factors that he'd consider to guarantee success.By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.Key Takeaways- Location, location Location (05:35)- Semi-private training model (10:04)- Programming for a higher price point (15:34)- Semi-Private Pro App (19:38)- Automation is your friend (20:55) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Think about this scenario: You've just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals. It feels like a slap in the face, doesn't it?It seems they never truly valued you but only saw you as a stepping stone to their next customer. This is why most referral programs seriously miss the mark — they end up irritating new customers right from the start.So, if that's you, it's time to hit pause and reconsider your approach.After all, you haven't delivered on your promises right after a sale, yet you're asking someone to recommend your gym without giving them any reason.Instead, your focus should be on building a lasting relationship rooted in trust. Once you develop that bond, you can confidently ask for referrals.In this episode, Tim and Randy reveal their standout referral program that's been tried, tested, and proven to work.They'll also show you how to create loyalty and incentive referral programs based on clients' core values that are not only effective but also more affordable than you'd think.Tune in!Key Takeaways:Intro (00:00)Where you're going wrong with your referral program (01:10)The importance of building relationships (03:43)Past experiences with incentive-based referral programs (05:42)A loyalty referral program that works (07:36)Understanding your client's core values (11:06)Recap (17:24)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Have you ever gotten a Black Friday promotion email just to ask yourself, “Who's this?!” “What do they want from me?” “Why am I even getting this?”Of course, you have. In fact, every day, we're all bombarded with promo emails, most of which we send straight to spam without even opening them.But with Black Friday around the corner, as gym owners preparing a campaign, we can't help but ask ourselves:How can we avoid our emails ending up in our prospects' spam? This week, Tim and Randy will try to answer this question. In one of the previous episodes, they shared strategies to collect leads, and in this one, they are diving into the topic of nurturing leads from your email list and keeping them engaged. Because here's the thing: A potential customer is excited when they first interact with a brand. But if months go by with no follow-up, reaching out suddenly for Black Friday may backfire. Those once-hot leads might wonder, "Who's this?" having forgotten they even signed up in the first place.So, in this episode, Tim and Randy will show you how to actually earn the right to pitch your offer to prospects (and ultimately boost your conversion rates).They'll be talking about building trust by sharing engaging content, offering valuable giveaways, using effective lead magnets and SMS campaigns, as well as what you should do to ensure your emails bypass spam filters.Tune in and find out what you can do to refine your engagement strategy.Key Takeaways:Intro (00:00)How Tim grew his email database over time (01:08)The crucial role of trust and respect in effective sales (05:23) How to avoid spam filters and a dramatic drop in open rates (07:36)Providing value with content tailored to client needs (13:36)A word or two about lead magnets (16:54)Two Key points for creating valuable giveaway content (21:35)Tim's 30-day text message campaign (23:11)Tailoring campaigns to niche micro-segments (25:09)Recap (28:54)Additional Resources:- Sign up for our 30-Day Text Message Campaign - - -- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.But is this grand vision always the best idea?Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn't because he didn't have chances to expand – there were plenty over the years.However, Tim made a calculated decision not to expand into multiple locations. He looked at gyms not merely as physical spaces but as ways to earn money. For him, the return on investment for multiple gyms didn't seem better than trying different things.The challenges of getting a new rent deal, buying additional equipment, and running multiple locations didn't seem worth it. It wasn't the wealth vehicle he sought.With the fitness industry being super competitive, one needs both a lot of money and tons of customers to reap significant profits. And it's riskier than putting money in things like real estate. Tim realized this and started looking at other ways to invest, not just brick-and-mortar gyms.In this episode, Tim and Randy discuss how gym owners can maximize returns on their investments with alternative strategies rather than opening new facilities.Join them now!Key Takeaways:Intro (00:00)Multiple locations - yes or no? (01:35)Opening a second gym location too early (11:01)Gyms aren't the vehicle for wealth (14:06)Calm seas do not make skillful sailors (17:42)Recap (20:19)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.On the surface, it seems like adding extra steps, potentially complicating the client's journey. But on the flip side, it seems practical; after all, people might prefer a call over an in-person meeting.So, they decided to run an A/B test, comparing their usual method with the new call-first strategy. While their results leaned heavily towards one approach, some of their peer gyms from the Iron Circle had totally different outcomes.The bottom line?One size doesn't fit all. While it's tempting to adopt a new technique based on its success elsewhere, it's crucial to test it out for yourself first before overhauling the system that you have.Tune in to this episode where Tim and Randy dive into the A/B test results, covering leads, conversions, percentages, investment… They'll also analyze the factors that favor one method over another and provide insights on optimizing your processes.Don't miss it!Key Takeaways:Intro (00:00)FREE Black Friday webinar (01:24)Lead conversion methods in the fitness industry (01:39)A/B test: in-person consultations vs. discovery calls (02:32)Reasons to do a discovery call first (10:13)Optimizing gym marketing processes through testing (11:40)The marketplace is the ultimate decider (16:36)Recap (18:38)Additional Resources:- Register for our FREE Black Friday webinar  - Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. Walmart and Amazon are gearing up for Black Friday, teasing consumers with unbeatable offers. Competing against such giants and their lavish advertising might seem daunting. After all, how does one stand out when Amazon offers a 55-inch TV for just $175? But here's the secret weapon: strategy. Instead of a sudden sale announcement, the key is building excitement and eagerness among the target audience. Engaging customers early and consistently ensures you're top of mind before the big players flood the market. It isn't just about promotions; it's a carefully crafted psychological journey, ensuring your brand doesn't get overshadowed. The goal is to beat the giants at their own game by being proactive.Over the past decade, our expertise in orchestrating successful Black Friday campaigns has been recognized and appreciated. In this episode, we aim to guide businesses on pricing, structure, and optimizing Black Friday sales. We're also hosting an informative webinar on October 5th, designed to provide deeper insights. We'll show you 5 steps to dominate Black Friday without spending a dollar on ads. (If you're unable to attend, replays will be available.)Last year, our guidance was exclusively offered to our premium Iron Circle members. This year, while we are opening our doors to a broader audience, availability is limited. With 37 businesses already engaged, we provide an in-depth, tailored approach and for some, a comprehensive service. Tune in for this episode and register for our webinar to ensure you're well-equipped for the upcoming Black Friday. Your timely preparation today will ensure success tomorrow.Let's dive in!Key Takeaways:Intro (00:00)It's time for Black Friday (00:47)Leveraging Black Friday sales to boost fitness business revenue (09:48)Marketing and sales strategies (15:26)Learn more about our free Black Friday webinar (23:25)Additional Resources:- Register for our FREE Black Friday webinar  - Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.It wasn't just his gym. Across the board, July posed challenges for many gym owners. Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.Here's the twist: for three out of the four weeks in July, he wasn't even present at his gym! Yet, his business not only held its ground but also grew by $900. That potentially means 18 new members were added and serviced seamlessly by his team in his absence.Obviously, he hadn't considered the immense value of the time freedom his business was now affording him. It's not always about the gross revenue or flashy numbers. Sometimes, it's about unnoticed wins, like being away from your gym and still seeing it thrive.This new understanding changed how he saw things. What he thought was a setback was actually a big win for his business: having free time and knowing his gym runs well even when he's not there.That's the beauty of understanding success beyond just profit and loss. Your business should work for you, not the other way around. This Iron Circle story is a testament to the often-overlooked victories that aren't always evident in the numbers.In this episode, Tim and Randy share other Iron Circle members' wins, unpack what real success looks like, and explain how to achieve that with true leadership training.Join them, and let's discover how you can leave your gym for some time and still win in this game.Key Takeaways:Intro (00:00)What does success look like for you as a gym owner? (02:15)Wins that aren't just showing up on the P&L (04:05)Build an actual business instead of being the business (09:15)Can you leave your business operations for a month? (18:04)The importance of leadership training (25:55)Get out of your gym - it's a really good feeling (27:31)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey.Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistakenly scrap entire marketing campaigns. Essentially, that's throwing the baby out with the bathwater.Why does this happen?Each step in your conversion process - from lead acquisition and booking an appointment to member sign-up - has its own conversion percentage. If you're not tracking these percentages, you're flying blind.So what's the solution?Optimization.Instead of scrapping a generally well-functioning system due to one problematic area, focus on refining that weak link. A minor tweak could be all you need to massively improve your overall conversion rates.Even if you're not a marketing whiz, understanding your business metrics and knowing which aspects affect your conversion percentages is essential. It's not just about knowing where you're going wrong; it's also about knowing where you can go right.Tune in for this episode and let Tim and Randy show you how to pinpoint your weak link and transform it into a potential game-changer for your gym.Let's dive in!Key Takeaways:Intro (00:00)One weak link in the lead-to-member journey can break it all (01:33)Laying out the conversion system left to right (04:03)What works in theory doesn't always work in reality (08:11)Optimizing your lead-to-member conversion system (10:02)Why most gym owners are good converters (14:48)Adding a call to your lead-to-member conversion system - yes or no? (17:04)You have to have enough data to be able to interpret that data (21:31)Recap (24:19)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released "The 3.3 Rule" book, subtitled "The New Workday Standard of Creating More by Working Less."John has crafted a niched version of the Profit First program tailored for micro gyms, chiropractors, realtor real estate investors, dentists, and landscape professionals. At this point, there are more than 10 derivative books.He's on a quest to protect unfairly treated taxpayers from massively overspending on taxes.So, if you're a business owner looking to retain more of your hard-earned money and build long-term wealth, John Briggs is your guy.Tune in for this interview Tim and Randy had with him on how to leverage tax codes to your advantage. He shared four immediate tax mitigation tips for gym owners, along with many more strategies to ensure you pay only what you owe and not a penny more.And remember, if you're paying a penny more, it's on you, right?Join them, and let's avoid that pitfall!Key Takeaways:Who is John Briggs (00:00)Tweaking the Profit First system (02:07)How John ended up buying a CrossFit gym (03:54)It's not what you make - it's what you keep (08:54)4 immediate tax mitigation tips for gym owners (12:22)Using the leverage of the tax codes (23:56)7 Profit First accounts (26:28)Working less and creating more - The 3.3 Rule book (31:35)How to connect with John (36:07)Additional Resources:Follow Incite Tax on social media:Instagram FacebookXTikTok YouTube Pinterest Join Profit First for Microgyms Facebook group- - -- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation.However, this overlooks a fundamental aspect of business and value creation.  While education and certifications undoubtedly contribute to a trainer's knowledge and skill set, they do not necessarily correlate directly with generating more revenue for the business.In this episode, Tim and Randy delve into the importance of creating additional value for your fitness business and how you, as a coach, can go above and beyond to justify higher compensation.Key Takeaways- Education vs. experience in the fitness industry (00:45)- Gym business value creation (03:57)- If it doesn't make dollars, it doesn't make sense (05:57)- The business side of fitness (06:55)- Creating clear expectations for your coaches (13:36) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business.In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner.Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold.In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly.They explore the significance of systems and processes in making your gym business more attractive to potential buyers.Key Takeaways- Self-employed vs business owner (01:05)- Built to sell (05:26)- Who not how (08:02)- The value of a business (13:03)- Systems to bring a repeatable client experience (13:39)  Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients.In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition.Key Takeaways- Why Semi-private is the way (01:01)- How to tap your toe into semi-private (07:30)- Do not say your clients won't transition (10:38)- How to stand out from the competition (18:19)- Programming for semi-private (21:52)- Built to deliver (22:47)- The glass ceiling of your business (29:49) Additional Resources- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.Key Takeaways- When to raise rates (01:24)- Should you go for a global rate increase (04:11)- How to mitigate the fear of raising rates (06:25)- The math equation to win (06:58)- Red ocean vs. blue ocean (11:07)- Member count vs. Gross revenue (13:45) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Ever heard the saying, "If you're the smartest in the room, you're in the wrong room"? Well, that's exactly why the Iron Circle was created. It's a place for gym owners who've grown beyond their current circles. This mastermind group is for the best in the gym industry.So, if you can call yourself a top dog among gym owners, then this episode is right for you. This time, Tim and Randy dive into how the Iron Circle helps with business and personal growth. They discuss everything from leadership and money management to real estate and personal freedom.They talk about all the things Iron Circle members learn, even secrets someone might think should stay hidden. Unlike other groups, this mastermind encourages members to share knowledge and collaborate, even with competitors. So, if you feel stagnant in your current group or mastermind, this episode could open new doors.Tim and Randy will show you how Iron Circle members have boosted their profits, diversified their businesses, enjoyed personal freedom, and managed to take worry-free vacations.Ready to level up? Tune in now!Key Takeaways:Intro (00:00)Who fits the Iron Circle style (01:01)Why the Iron Circle is created (03:15)The benefits Iron Circle members get to reach the next level (06:57)Joining a mastermind is easier than starting one from scratch (15:59)How to join the Iron Circle (19:55)Success stories (22:16)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there's another big piece of the puzzle – how well you fuel your body.That is exactly the topic of this week's episode, in which Randy sits down with Justin Kegley, a sports performance coach and author of the book 'High-Performance Nutrition for High School Athletes.' Justin is also an Iron Circle member and owner of the Movement Fitness facility in Rockford, Illinois. His journey in the fitness industry, particularly in training athletes, is driven by his own experiences as a college football player and his desire to help the next generation reach their potential. He's on a mission to instill habits that promote long-term health and well-being.In this interview, Justin shares insights from his book, focusing on educating both parents and athletes about proper nutrition, hydration, and a protein-centric diet. In addition to physical training and nutrition, he also emphasizes mental resilience as one of the factors helping athletes to exceed the standard norms of today's society.This convo is a must-listen for anyone in the fitness industry, especially those working with young athletes or looking to elevate their performance and understand the role of nutrition.Tune in to learn more about smart nutrition strategies for young athletes.Key Takeaways:Intro (00:00)Justin Kegley - a sports performance coach (01:03) The importance of nutrition for young athletes (05:25)Hydration - a key component of performance (11:22)A protein-centric approach to athlete nutrition (14:06)Athletes' responsibility for their nutrition choices (18:38)Where to find Justin's book (19:49)Additional Resources:- Grab Justin's book on Amazon - - - - Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits.This might sound unrealistic, as our usual strategy for attracting more clients typically involves generating fresh leads, expanding our email list, or designing new ad campaigns to draw in new members to the gym.There's also the important aspect of nurturing relationships with these new gym-goers, going above and beyond, and earning their trust – all crucial for a gym's long-term success.But what if these potential clients already know and are keen to return to your gym? Yes, we're talking about your past clients. Have you ever wondered if it's worth reconnecting with them?In this episode, we dive into that big topic: getting your past clients back.These individuals once benefited from your services but eventually left for various reasons. Now, they're just names in your database, not receiving any of your attention, and here lies untapped potential.Past clients won't simply return on their own. It's challenging for them to just show up again, especially if they left feeling a bit lazy or like they've failed. There's a significant psychological barrier to overcome.But with some encouragement, they will return. They need your personal invitation, and you don't need extensive preparation for that. Remember, these are people who already know, like, and trust you. They've paid you before, so there's no need to start from scratch.A few thoughtful messages and emails expressing that you've been thinking about them, that you miss them, and that you prefer their familiar presence to attracting new clients can make all the difference.This strategy has been successfully used within the Iron Circle for years. So, if you're looking for an innovative approach to increase your client base without the hassle of new leads, extra spending, or complex marketing tactics, this episode is a must-listen. Tim and Randy are going to share the exact campaign that's been a winner time and again.Tune in now and learn how to bring those past clients back in!Key Takeaways:Intro (00:00)New product - The Forge (02:04)Re-engaging with past clients (04:24) Why start from scratch if tweaking and fine-tuning works (07:37)Maintain the relationship, even if you lose the business (08:29) Make it easy for people to cancel (12:06) Reusing a successful campaign to win back past clients (14:35)Segmenting your email lists (18:34)Recap (20:13)Additional Resources:- Subscribe to The Forge education platform- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!