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76 episodes with Mark Fisher Fitness
56 episodes with Mark Fisher Fitness
5 episodes with Mark Fisher Fitness
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6 episodes with Mark Fisher Fitness
2 episodes with Mark Fisher Fitness
3 episodes with Mark Fisher Fitness
2 episodes with Mark Fisher Fitness
2 episodes with Mark Fisher Fitness
Mark Fisher's journey began as a self-proclaimed "skinny guy" in high school. Determined to improve his physique, he began working out, a passion that followed him into adulthood. Throughout his twenties, Mark carved out a career as a professional actor in New York City. Although he found moderate success on stage, it was the "fitness bug" that truly captured his heart, leading him to explore opportunities beyond acting and nurturing a deeper passion for the HALO sector. Mark also shares how his eclectic approach and the mantra of "ridiculous human, serious fitness" have not only inspired a diverse clientele, but also sparked an entirely new niche in the space. Whether you're a fitness enthusiast, entrepreneur, or seasoned veteran . . . this episode promises insightful revelations and actionable takeaways. Mark created something absolutely unique in the space that continues to thrive. On building an inclusive community he states, "If you ate lunch alone in a bathroom stall in middle school, you'll likely understand what's going on here." This underscores their commitment to providing a safe and welcoming environment for those who have often felt marginalized or uncomfortable in traditional gym settings, especially catering to queer-identifying individuals and those from the Broadway community. Key themes discussed Mark Fisher's fitness journey. Unique branding of Mark Fisher Fitness. Importance of marketing and niching. Challenges of scaling and exiting a gym business. Consulting and helping other gym owners. Personal reflections on business decisions. Selling and transitioning Mark Fisher Fitness. A few key takeaways: 1. Unique Brand Approach: Mark Fisher Fitness carved out a niche by targeting the Broadway community in New York City. By using a unique (and some might say) 'eccentric' (and super clever!) branding approach, like calling their members "ninjas" and referring to their gym as “the enchanted ninja clubhouse of glory and dreams,” they managed to create an incredibly welcoming atmosphere for those who typically may have felt uncomfortable in more traditional gym settings. 2. Importance of Marketing and Community: The success of MFF was partly due to the extensive network he built in the Broadway community. He emphasized the importance of leveraging personal connections and using creative marketing strategies to expand the brand's reach. 3. Adaptability in Business Models: As a consultant, Mark now helps gym owners tailor their models by starting with proven playbooks and adapting these strategies to fit specific markets and circumstances. This includes a heavy focus on marketing and understanding the target audience. 4. Acquisition Mindset: Mark gave a bit of color around the sale of MFF. He emphasizes the importance of aligning business operations with personal and professional goals, ensuring the business can continue to thrive under new ownership while he focuses on other interests and his consulting business. 5. Industry Insight and Growth: Mark's experience highlights the shift in independent gym ownership, especially concerning scaling operations successfully. He points out that while scaling a complex/unique brand like MFF can be challenging, simpler models may present different opportunities for growth and return on investment. Resources: Mark Fisher: https://www.linkedin.com/in/mark-fisher-57b42440 Business for Unicorns: https://businessforunicorns.com Mark Fisher Fitness: https://markfisherfitness.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
We welcome Mark Fisher, founder of hugely successful New York studio Mark Fisher Fitness and mentorship platform Business for Unicorns. Mark discusses bringing in $4m USD revenue in a 4,500 square foot studio, standing out amongst the crowd and building a story and brand so powerful you don't need any PR out reach—the media are seeking you out! GUEST RESOURCES Mark Fisher on LinkedIn Business For Unicorns The Little Book Of Marketing Secrets THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3509: Elizabeth Stacey Ellis shares a simple yet powerful 60-minute system to create the best day possible, every day. By identifying meaningful activities, committing to intentional time blocks, and granting yourself grace in the process, you can start each morning feeling energized, focused, and in control. Read along with the original article(s) here: https://markfisherfitness.com/best-day-every-day-60-minutes/ Quotes to ponder: "You simply need a morning routine. This tool is popular among highly successful people, including Barack Obama, Anna Wintour, and Mark Zuckerberg." "Lean into the discomfort. It's okay if this feels hard at first. Any big change requires a little elbow grease." "Remember that tending to yourself every single morning helps you to better serve others throughout your day. After all, you have to fill your cup first in order to fill that of others!" Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3509: Elizabeth Stacey Ellis shares a simple yet powerful 60-minute system to create the best day possible, every day. By identifying meaningful activities, committing to intentional time blocks, and granting yourself grace in the process, you can start each morning feeling energized, focused, and in control. Read along with the original article(s) here: https://markfisherfitness.com/best-day-every-day-60-minutes/ Quotes to ponder: "You simply need a morning routine. This tool is popular among highly successful people, including Barack Obama, Anna Wintour, and Mark Zuckerberg." "Lean into the discomfort. It's okay if this feels hard at first. Any big change requires a little elbow grease." "Remember that tending to yourself every single morning helps you to better serve others throughout your day. After all, you have to fill your cup first in order to fill that of others!" Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3509: Elizabeth Stacey Ellis shares a simple yet powerful 60-minute system to create the best day possible, every day. By identifying meaningful activities, committing to intentional time blocks, and granting yourself grace in the process, you can start each morning feeling energized, focused, and in control. Read along with the original article(s) here: https://markfisherfitness.com/best-day-every-day-60-minutes/ Quotes to ponder: "You simply need a morning routine. This tool is popular among highly successful people, including Barack Obama, Anna Wintour, and Mark Zuckerberg." "Lean into the discomfort. It's okay if this feels hard at first. Any big change requires a little elbow grease." "Remember that tending to yourself every single morning helps you to better serve others throughout your day. After all, you have to fill your cup first in order to fill that of others!" Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2857: Mark Fisher explains why running can be hard on the joints, ineffective for many, and often leads to injury if done improperly. Instead, he advocates for weight training and metabolic resistance workouts as safer, more efficient fat-loss strategies, while still acknowledging that running has its place if you genuinely enjoy it and do it correctly. Read along with the original article(s) here: https://markfisherfitness.com/running-for-fat-loss-mostly-sucks/ Quotes to ponder: "If you hate running and you're doing it for fat loss - you're blowing it." "In the fitness industry, we have a saying: ‘You can't run to get fit, you need to get fit to run.'" "The goal is to be healthy and hot, not busted and in the physical therapist's office." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2857: Mark Fisher explains why running can be hard on the joints, ineffective for many, and often leads to injury if done improperly. Instead, he advocates for weight training and metabolic resistance workouts as safer, more efficient fat-loss strategies, while still acknowledging that running has its place if you genuinely enjoy it and do it correctly. Read along with the original article(s) here: https://markfisherfitness.com/running-for-fat-loss-mostly-sucks/ Quotes to ponder: "If you hate running and you're doing it for fat loss - you're blowing it." "In the fitness industry, we have a saying: ‘You can't run to get fit, you need to get fit to run.'" "The goal is to be healthy and hot, not busted and in the physical therapist's office." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2827: Stella Kaufman reflects on how strength training unexpectedly became her greatest ally during a challenging recovery from a tendon injury. Her story highlights five ways that building strength enhances resilience and independence during unforeseen setbacks, making a compelling case for training to prepare for life's unpredictability. Read along with the original article(s) here: https://markfisherfitness.com/on-injuries-5-reasons-strength-training/ Quotes to ponder: "To be strong. To be able to live life as strongly as possible." "My son-in-law watched me put her food bowl down, he said, 'Nice single leg deadlift!' That's right being able to do a single leg deadlift on the uninjured leg was the way to go." "Recovery is like farming it just doesn't happen overnight." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2827: Stella Kaufman reflects on how strength training unexpectedly became her greatest ally during a challenging recovery from a tendon injury. Her story highlights five ways that building strength enhances resilience and independence during unforeseen setbacks, making a compelling case for training to prepare for life's unpredictability. Read along with the original article(s) here: https://markfisherfitness.com/on-injuries-5-reasons-strength-training/ Quotes to ponder: "To be strong. To be able to live life as strongly as possible." "My son-in-law watched me put her food bowl down, he said, 'Nice single leg deadlift!' That's right being able to do a single leg deadlift on the uninjured leg was the way to go." "Recovery is like farming it just doesn't happen overnight." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3433: Stella Kaufman shares a transformative tale about how a small shift in effort and intention like shaking a blender bottle harder can unlock untapped strength and capability. She reveals how applying this principle of intention can help you access your power both physically and mentally, creating a ripple effect of growth in every aspect of life. Read along with the original article(s) here: https://markfisherfitness.com/strength-blender-bottle-modern-tale/ Quotes to ponder: "How we do one thing is how we do everything." "Your mind and body are connected. Your thoughts and your abilities are magically linked." "Tapping into your intention acts like a boost that makes your strength transferable, kind of like a flow that is present mentally and physically, in all you do." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3433: Stella Kaufman shares a transformative tale about how a small shift in effort and intention like shaking a blender bottle harder can unlock untapped strength and capability. She reveals how applying this principle of intention can help you access your power both physically and mentally, creating a ripple effect of growth in every aspect of life. Read along with the original article(s) here: https://markfisherfitness.com/strength-blender-bottle-modern-tale/ Quotes to ponder: "How we do one thing is how we do everything." "Your mind and body are connected. Your thoughts and your abilities are magically linked." "Tapping into your intention acts like a boost that makes your strength transferable, kind of like a flow that is present mentally and physically, in all you do." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3433: Stella Kaufman shares a transformative tale about how a small shift in effort and intention like shaking a blender bottle harder can unlock untapped strength and capability. She reveals how applying this principle of intention can help you access your power both physically and mentally, creating a ripple effect of growth in every aspect of life. Read along with the original article(s) here: https://markfisherfitness.com/strength-blender-bottle-modern-tale/ Quotes to ponder: "How we do one thing is how we do everything." "Your mind and body are connected. Your thoughts and your abilities are magically linked." "Tapping into your intention acts like a boost that makes your strength transferable, kind of like a flow that is present mentally and physically, in all you do." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2799: Mark Fisher highlights the importance of prioritizing self-care to maximize both productivity and well-being. He emphasizes examining daily habits, cutting unnecessary activities, and focusing on essentials to reclaim time for health and fitness. By embracing disciplined self-prioritization, you not only improve your own life but also become more effective in supporting others. Read along with the original article(s) here: https://markfisherfitness.com/how-to-create-more-hours-in-your-day/ Quotes to ponder: "You have an obligation to take care of yourself FIRST. If you really want to make the world better, and if you really want to take care of your loved ones, you must develop the discipline to take the action steps to ensure you're looking out for numero uno." "Doing less is rarely celebrated, but if doing less allows us to carve out the time for doing more important life endeavors, it should be!" "Time is not a renewable resource. Once a day is gone - it's gone." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2799: Mark Fisher highlights the importance of prioritizing self-care to maximize both productivity and well-being. He emphasizes examining daily habits, cutting unnecessary activities, and focusing on essentials to reclaim time for health and fitness. By embracing disciplined self-prioritization, you not only improve your own life but also become more effective in supporting others. Read along with the original article(s) here: https://markfisherfitness.com/how-to-create-more-hours-in-your-day/ Quotes to ponder: "You have an obligation to take care of yourself FIRST. If you really want to make the world better, and if you really want to take care of your loved ones, you must develop the discipline to take the action steps to ensure you're looking out for numero uno." "Doing less is rarely celebrated, but if doing less allows us to carve out the time for doing more important life endeavors, it should be!" "Time is not a renewable resource. Once a day is gone - it's gone." Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts
In this engaging discussion, host Eric welcomes back renowned fitness entrepreneur Mark Fisher, exploring the evolution of Mark's ventures over the past two years. Mark discusses his reduced operational role in Mark Fisher Fitness, the challenges and successes of the company's Zoom workouts, and the potential need for relocation due to post-COVID challenges in New York. He also introduces Alloy, his franchise gym model, and Business for Unicorns, a consulting and coaching company helping gym owners. Mark shares insights on changes in gym marketing, emphasizing the transition from early organic strategies to the current reliance on paid digital ads, and underscores the importance of diverse marketing tactics. The conversation also touches on the state of the fitness profession, its challenges, and the opportunities for growth through innovative business models. Mark closes by sharing future plans and his commitment to supporting the fitness industry's evolution. LINKS: https://goteamup.com/ https://podcastcollective.io/
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2288: Mark Fisher provides a compassionate and practical guide to reclaiming your fitness journey after a hiatus. He emphasizes focusing on behaviors over immediate results and suggests manageable strategies, like easing back into workouts and setting environmental cues, to rebuild confidence and momentum. Fisher's advice helps dispel shame and encourages a positive mindset, making it easier to get back on track and maintain progress. Read along with the original article(s) here: https://markfisherfitness.com/getting-back-into-shape/ Quotes to ponder: "To get back on the wagon - you just have to get back on the wagon." "But in the beginning your focus needs to be on behavior, not results." "There's an upside to getting back on the fitness wagon. You will often find you can attain your previous levels of fitness far faster than you had anticipated." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2659: Amanda Wheeler reveals ten empowering ways to measure your fitness progress beyond just weight loss. From lifting heavier weights and improved recovery to better sleep and increased confidence, Wheeler's insights help you recognize and celebrate various forms of personal growth. Read along with the original article(s) here: https://markfisherfitness.com/10-ways-measure-progress-arent-weight-loss/ Quotes to ponder: "If you are progressing in your sleep patterns, it's likely you are progressing in life." "Feeling more confident is a measure of progress that gets overlooked but is a huge influencer in all you do and how you show up in life." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2659: Amanda Wheeler reveals ten empowering ways to measure your fitness progress beyond just weight loss. From lifting heavier weights and improved recovery to better sleep and increased confidence, Wheeler's insights help you recognize and celebrate various forms of personal growth. Read along with the original article(s) here: https://markfisherfitness.com/10-ways-measure-progress-arent-weight-loss/ Quotes to ponder: "If you are progressing in your sleep patterns, it's likely you are progressing in life." "Feeling more confident is a measure of progress that gets overlooked but is a huge influencer in all you do and how you show up in life." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2625: Harold Gibbons emphasizes the critical role of rest within workouts for optimal results. Harold explores how strategic resting and active recovery can enhance strength and conditioning, ensuring that each exercise session is both effective and efficient. Read along with the original article(s) here: https://markfisherfitness.com/the-art-of-active-rest/ Quotes to ponder: "It's your hotness, and you want it now! Relax pumpkin, it's not coming that fast." "Rest periods give your oxidative energy system more time to recover. That's why you're still breathing hard!" "Respect that rest periods are part of the program, and that allowing yourself time to recover is part of the process." Learn more about your ad choices. Visit megaphone.fm/adchoices
Finding fresh leads and growing your client base is essential for new personal trainers. This process can be tricky to navigate but the “NASM-CPT Podcast” has you covered. Host, and NASM Master Instructor, Rick Richey, along with featured guest, Mark Fisher, co-founder of Mark Fisher Fitness, international speaker, consultant, and entrepreneur share three lead-driven marketing concepts, explain the importance of referrals, as well as simple ways to re-connect with potential new clients in your phone, email, or social media contacts. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Did you hear? The most trusted name in fitness is now the most trusted name in sports performance nutrition. Become an NASM Certified Sports Nutrition Coach and optimize performance and recovery. https://bit.ly/3RTM1fN
On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he stepped away from the day to day of Mark Fisher Fitness. The Franchise - Why Alloy, and why now? Why he decided to invest in the franchise of Alloy and how it made him a more effective business mentor. How he executes and prioritizes what's most important while owning 3 different businesses. His suggestions for making an actual living at a Strength Professional in 2024. How priorities change and strengths evolve over time. The Future of MFF… As always 5-star reviews and sharing episodes with your friends is much appreciated! Be sure to check out articles, tips, and future podcasts on businessofstrength.com. CONNECT WITH MARK: Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2625: Harold Gibbons emphasizes the critical role of rest within workouts for optimal results. Harold explores how strategic resting and active recovery can enhance strength and conditioning, ensuring that each exercise session is both effective and efficient. Read along with the original article(s) here: https://markfisherfitness.com/the-art-of-active-rest/ Quotes to ponder: "It's your hotness, and you want it now! Relax pumpkin, it's not coming that fast." "Rest periods give your oxidative energy system more time to recover. That's why you're still breathing hard!" "Respect that rest periods are part of the program, and that allowing yourself time to recover is part of the process." Learn more about your ad choices. Visit megaphone.fm/adchoices
Brought to you by Perform Better Check out the latest sale at PerformBetter.com Highlights of Episode 384 Hit the Gym with a Strength Coach Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets" We spoke about: Main parts of The Little Book of Gym Marketing Secrets Core Marketing Tools Lead Generation Systems Lead Nurture Systems Lead Conversion Systems The Long Tail Game The Client Avatar Demographics vs. Psychographics The Front End offer- what is it and how to optimize it The first place to start with your marketing services Should new gyms do paid advertising much more Get a free digital copy of Mark's new book: The StrengthCoach.com Coaches Corner with Coach Boyle We spoke about: Problems with "Fitness Testing" "Change is good, just don't change everything" We are in the life changing business "Maximizing the Member Experience" Brought to you by Naamly NO SEGMENT THIS WEEK Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. Get the Exclusive Naamly Fitness Business Boost Bundle BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue. BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge! BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability. Click here to get the Bundle Thanks for Listening!
Mark Fisher isn't your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system.With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses.In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the model.Franchises provide a blueprint and a proven system that takes the guesswork out of running a business.Franchising isn't a magic bullet. It requires dedication to a specific system, which is challenging for fitness entrepreneurs who have successfully run their businesses before.Tune in to learn more from the rock star himself on the advantages of going the franchise route!Key TakeawaysIntro (00:00)The unique culture and branding of Mark Fisher Fitness (06:01)Business for Unicorns (12:09)Mark Fisher's decision to join Alloy Personal Training (16:39)The challenges faced by fitness professionals in a franchise system (20:34)The importance of operational skills and community in franchising (21:45)Mark Fisher's personal development journey through franchising (26:25)Additional ResourcesConnect with Mark FisherBusiness with Unicorns: https://businessforunicorns.com/Mark Fisher's Gym: https://www.instagram.com/mffclubhouse/?hl=en—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2593: Delve into Mark Fisher's insights on the overlooked cornerstone of fitness—sleep, in our latest episode. Mark Fisher, of MarkFisherFitness.com, emphasizes the vital role of sleep in achieving health and hotness goals. He explains the direct connection between quality sleep and improved physical appearance, weight management, and overall hormonal health. This discussion isn't just theoretical; it's packed with actionable advice to transform your nights into a powerful tool for wellness. Read along with the original article(s) here: https://markfisherfitness.com/thinking-about-you-in-your-bed/ Quotes to ponder: "Confidence on the outside begins by living with integrity on the inside." - Brian Tracy "Sufficient quality sleep is profoundly important for the many hormonal processes involved in getting hot, whether it be getting leaner or adding muscle." "Small hinges swing big doors. Don't let all that hard work go to waste! Make sure your time in bed is all that it can be." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2593: Delve into Mark Fisher's insights on the overlooked cornerstone of fitness—sleep, in our latest episode. Mark Fisher, of MarkFisherFitness.com, emphasizes the vital role of sleep in achieving health and hotness goals. He explains the direct connection between quality sleep and improved physical appearance, weight management, and overall hormonal health. This discussion isn't just theoretical; it's packed with actionable advice to transform your nights into a powerful tool for wellness. Read along with the original article(s) here: https://markfisherfitness.com/thinking-about-you-in-your-bed/ Quotes to ponder: "Confidence on the outside begins by living with integrity on the inside." - Brian Tracy "Sufficient quality sleep is profoundly important for the many hormonal processes involved in getting hot, whether it be getting leaner or adding muscle." "Small hinges swing big doors. Don't let all that hard work go to waste! Make sure your time in bed is all that it can be." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2562: Jessi Kneeland challenges the harmful societal beauty standards and emphasizes self-compassion in health pursuits. This refreshing take invites readers to dismantle body hierarchies and reshape their health habits not by shame but through acceptance, focusing on personal well-being rather than just aesthetics. Read along with the original article(s) here: https://markfisherfitness.com/no-shame-health-hotness/ Quotes to ponder: "How would your relationship to health, fitness, and nutrition shift if you moved away from shame-based motivation, and moved toward acceptance and self-compassion?" "Instead of focusing on what's wrong with us, we have to start focusing on what's right about us, refusing to buy into the narrative that some bodies are 'good' and some are 'bad,' and offering ourselves the same kind of compassion, kindness, and understanding that we offer everyone else." "Health doesn't look any particular way, and it does us all a disservice to assume that lean/thin is healthier than average/fat, because not only does it reinforce the hierarchy of bodies, it also puts our focus on external feedback like size, weight, and numbers, instead of how you feel!" Episode references: Health at Every Size: https://www.amazon.com/Health-Every-Size-Surprising-Wellness/dp/1935618253 Intuitive Eating: https://www.amazon.com/Intuitive-Eating-Revolutionary-Program-Works/dp/1250004047 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2562: Jessi Kneeland challenges the harmful societal beauty standards and emphasizes self-compassion in health pursuits. This refreshing take invites readers to dismantle body hierarchies and reshape their health habits not by shame but through acceptance, focusing on personal well-being rather than just aesthetics. Read along with the original article(s) here: https://markfisherfitness.com/no-shame-health-hotness/ Quotes to ponder: "How would your relationship to health, fitness, and nutrition shift if you moved away from shame-based motivation, and moved toward acceptance and self-compassion?" "Instead of focusing on what's wrong with us, we have to start focusing on what's right about us, refusing to buy into the narrative that some bodies are 'good' and some are 'bad,' and offering ourselves the same kind of compassion, kindness, and understanding that we offer everyone else." "Health doesn't look any particular way, and it does us all a disservice to assume that lean/thin is healthier than average/fat, because not only does it reinforce the hierarchy of bodies, it also puts our focus on external feedback like size, weight, and numbers, instead of how you feel!" Episode references: Health at Every Size: https://www.amazon.com/Health-Every-Size-Surprising-Wellness/dp/1935618253 Intuitive Eating: https://www.amazon.com/Intuitive-Eating-Revolutionary-Program-Works/dp/1250004047 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2561: Discover how shaming yourself for motivation only leads to negative outcomes with Jessi Kneeland's insight on healthy self-perception. Learn about the destructive cycle of negative self-talk and how a shift towards self-compassion and acceptance can not only improve your fitness journey but also enhance your overall well-being and happiness. Read along with the original article(s) here: https://markfisherfitness.com/no-shame-health-hotness/ Quotes to ponder: "Feelings of shame, humiliation, and negativity actually tend to make a person more likely to give up on the very behavioral changes they were trying to get motivated to do." "You are not a failure. You just happened to pick a plan destined to fail." "Our bodies and brains just weren't built to be controlled under the strict tyranny of shame." Episode references: Weight Loss Mistakes - What's sabotaging your fat Loss - Jillian Michaels: https://www.youtube.com/watch?v=pIrQYMx3vaM How to Lose Last 10 Lbs - Jillian Michaels: https://www.youtube.com/watch?v=M-w7dJugMtc How To Start Your Weight Loss Journey - Jillian Michaels: https://www.youtube.com/watch?v=lxBcyfcQ1BU Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2561: Discover how shaming yourself for motivation only leads to negative outcomes with Jessi Kneeland's insight on healthy self-perception. Learn about the destructive cycle of negative self-talk and how a shift towards self-compassion and acceptance can not only improve your fitness journey but also enhance your overall well-being and happiness. Read along with the original article(s) here: https://markfisherfitness.com/no-shame-health-hotness/ Quotes to ponder: "Feelings of shame, humiliation, and negativity actually tend to make a person more likely to give up on the very behavioral changes they were trying to get motivated to do." "You are not a failure. You just happened to pick a plan destined to fail." "Our bodies and brains just weren't built to be controlled under the strict tyranny of shame." Episode references: Weight Loss Mistakes - What's sabotaging your fat Loss - Jillian Michaels: https://www.youtube.com/watch?v=pIrQYMx3vaM How to Lose Last 10 Lbs - Jillian Michaels: https://www.youtube.com/watch?v=M-w7dJugMtc How To Start Your Weight Loss Journey - Jillian Michaels: https://www.youtube.com/watch?v=lxBcyfcQ1BU Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2512: Harold Gibbons' insightful article for MarkFisherFitness.com delves into the concept of exercise as a vital tool for stress management, specifically focusing on how to optimize workouts for recovery rather than additional stress. Gibbons outlines practical strategies for moderating workout intensity to ensure physical activity remains a source of rejuvenation, highlighting the balance between challenging the body and nurturing its recovery needs. Read along with the original article(s) here: https://markfisherfitness.com/reduce-stress-improve-recovery/ Quotes to ponder: "Intensity is a spectrum, and there's a time for getting after it as hard as you can. For now, let's talk about working out in moderation, with the intensity that leaves your body feeling physically better than where you started." "One of our key lessons at MFF is to 'run your own race,' which means that everyone should train at the intensity that feels most appropriate to them." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2512: Harold Gibbons' insightful article for MarkFisherFitness.com delves into the concept of exercise as a vital tool for stress management, specifically focusing on how to optimize workouts for recovery rather than additional stress. Gibbons outlines practical strategies for moderating workout intensity to ensure physical activity remains a source of rejuvenation, highlighting the balance between challenging the body and nurturing its recovery needs. Read along with the original article(s) here: https://markfisherfitness.com/reduce-stress-improve-recovery/ Quotes to ponder: "Intensity is a spectrum, and there's a time for getting after it as hard as you can. For now, let's talk about working out in moderation, with the intensity that leaves your body feeling physically better than where you started." "One of our key lessons at MFF is to 'run your own race,' which means that everyone should train at the intensity that feels most appropriate to them." Learn more about your ad choices. Visit megaphone.fm/adchoices
In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mark (3:07) Common gym ownership mistakes (7:43) Sales and marketing strategies (11:19) Approaching front-end offers (19:25) Benchmarks for gym owners and mentorship (21:17) Managing staff pay (24:52) Career growth and transparency in a fitness business (32:14) Where to go if you want to find Mark
In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Emily (4:41) Framework for handling objections (7:36) Common objections in gyms (8:58) Example 1: I need more time (13:07) Handling indecision in sales conversations (20:11) Example 2: It's too expensive (24:14) Empathy and confidence in sales conversations (30:39) Example 3: I need to talk with my partner (35:18) Final advice for gym owners (37:34) Where to go if you want to find Emily
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2469: Mark Fisher of MarkFisherFitness.com delves into the common error of judging fitness expertise based on physique rather than actual knowledge. He explains how appearances can mislead and emphasizes the importance of critical thinking and credible qualifications over superficial markers. Fisher's insights challenge us to reevaluate how we assess fitness advice, advocating for a more informed and nuanced approach to selecting fitness resources. Read along with the original article(s) here: https://markfisherfitness.com/who-actually-knows-what-theyre-talking-about/ Quotes to ponder: "We judge the source of fitness information by their physique, not by their actual expertise." "This is human nature. We all have brains wired this way. If someone looks the part, we're more likely to listen to what they have to say." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2469: Mark Fisher of MarkFisherFitness.com delves into the common error of judging fitness expertise based on physique rather than actual knowledge. He explains how appearances can mislead and emphasizes the importance of critical thinking and credible qualifications over superficial markers. Fisher's insights challenge us to reevaluate how we assess fitness advice, advocating for a more informed and nuanced approach to selecting fitness resources. Read along with the original article(s) here: https://markfisherfitness.com/who-actually-knows-what-theyre-talking-about/ Quotes to ponder: "We judge the source of fitness information by their physique, not by their actual expertise." "This is human nature. We all have brains wired this way. If someone looks the part, we're more likely to listen to what they have to say." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2427: Landon Poburan offers transformative insights into managing weight loss without the guilt of 'cheat meals.' He emphasizes the importance of a balanced eating plan, understanding the calorie content of foods, and the psychological benefits of positively reframing our dietary choices. Poburan's approach is about making informed, guilt-free decisions that align with personal goals, fostering a healthier relationship with food. Read along with the original article(s) here: https://markfisherfitness.com/cheat-meal-weight-loss/ Quotes to ponder: "Don't think of certain foods as on or off plan." "Stop using negative terms like cheat meal and bad foods. Put on your grown-up pants." "If you want to have something higher calorie, that's your prerogative! Enjoy it, then move on." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2427: Landon Poburan offers transformative insights into managing weight loss without the guilt of 'cheat meals.' He emphasizes the importance of a balanced eating plan, understanding the calorie content of foods, and the psychological benefits of positively reframing our dietary choices. Poburan's approach is about making informed, guilt-free decisions that align with personal goals, fostering a healthier relationship with food. Read along with the original article(s) here: https://markfisherfitness.com/cheat-meal-weight-loss/ Quotes to ponder: "Don't think of certain foods as on or off plan." "Stop using negative terms like cheat meal and bad foods. Put on your grown-up pants." "If you want to have something higher calorie, that's your prerogative! Enjoy it, then move on." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2426: Landon Poburan with MarkFisherFitness.com discusses the impact of "cheat" meals on weight loss, emphasizing the importance of mindful eating and aligning food choices with personal goals. He stresses that occasional indulgences can fit into a healthy diet, provided they are balanced with overall goals and lifestyle. Read along with the original article(s) here: https://markfisherfitness.com/cheat-meal-weight-loss/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2426: Landon Poburan with MarkFisherFitness.com discusses the impact of "cheat" meals on weight loss, emphasizing the importance of mindful eating and aligning food choices with personal goals. He stresses that occasional indulgences can fit into a healthy diet, provided they are balanced with overall goals and lifestyle. Read along with the original article(s) here: https://markfisherfitness.com/cheat-meal-weight-loss/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Fisher is an international speaker, consultant, and entrepreneur. Through keynotes, courses, and coaching, Mark helps training gym owners achieve financial success and personal freedom. Mark's most popular topics include building cult-like cultures, time management, and “sales and marketing for good human beings.” He is a proud alumni speaker of TEDx Broadway. Mark and Michael Keeler founded Business for Unicorns (BFU) in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia, as well as Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. In addition to consulting through BFU, Mark is the co-founder of Mark Fisher Fitness, one of the most unusual gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and a fast-growing online “virtual” location. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's “Top 20 Gyms in America.” Links: https://markfisherfitness.com https://www.businessforunicorns.com Facebook: https://www.facebook.com/mark.fisher.9619 Instagram: https://www.instagram.com/markfisherhumanbeing/
Mark Fisher started Mark Fisher Fitness in 2011 while he was residing in NYC pursuing his career in theater. A self-educated fitness nerd, he combined his parallel studies in psychology, adult learning, and behavior change and started helping his theater ecosystem of colleagues with their fitness and nutrition. Long story short, Mark built a brand in NYC that is likely one of the most eclectic, inclusive, and unique microgyms I've seen. Also, generating $4MM in annual revenue isn't shabby either. Ladies and Gentlemen, Mark Fisher. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we'll be in touch with you ASAP. —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message
Harold Gibbons of Mark Fisher Fitness encourages us to master foundational exercise movements Episode 2953: Be Brilliant at the Basics by Harold Gibbons with Mark Fisher Fitness on Foundational Exercise Movements Mark Fisher Fitness helps people who hate gyms find a fitness home they actually love. They offer classes, semi-private training, and six week transformation programs. Whether you've tried everything and never found a love match, or never even been to a gym at all, look no further. The original post is located here: https://markfisherfitness.com/brilliant-at-the-basics/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Fisher of Mark Fisher Fitness talks about overcoming chronic injuries. Episode 2327: House of Pain by Mark Fisher of Mark Fisher Fitness on Overcoming Chronic Injuries Mark Fisher Fitness helps people who hate gyms find a fitness home they actually love. They offer classes, semi-private training, and six week transformation programs. Whether you've tried everything and never found a love match, or never even been to a gym at all, look no further. The original post is located here: https://markfisherfitness.com/house-of-pain/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalHealthDailyDietNutritionFitness Learn more about your ad choices. Visit megaphone.fm/adchoices
Beth Wittig Clayton with Mark Fisher Fitness talks about emotional eating Episode 2301: It Has Almost Nothing to Do With Food by Beth Wittig Clayton with Mark Fisher Fitness on Emotional Eating Mark Fisher Fitness helps people who hate gyms find a fitness home they actually love. They offer classes, semi-private training, and six week transformation programs. Whether you've tried everything and never found a lovematch, or never even been to a gym at all, look no further. The original post is located here: https://markfisherfitness.com/it-has-almost-nothing-to-do-with-food/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalHealthDailyDietNutritionFitness Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Fisher of Mark Fisher Fitness warns you not to make the perfect enemy of the good. Episode 2418: Don't Make The Perfect the Enemy of The Good by Mark Fisher of MarkFisherFitness on Exercise Progress Mark Fisher Fitness helps people who hate gyms find a fitness home they actually love. They offer classes, semi-private training, and six week transformation programs. Whether you've tried everything and never found a lovematch, or never even been to a gym at all, look no further. The original post is located here: https://markfisherfitness.com/dont-make-the-perfect-the-enemy-of-the-good/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Fisher of Mark Fisher Fitness talks about giving and receiving fitness advice. Episode 2250: Who Actually Knows What They're Talking About? by Mark Fisher of Mark Fisher Fitness on Giving and Receiving Fitness Advice Mark Fisher Fitness helps people who hate gyms find a fitness home they actually love. They offer classes, semi-private training, and six week transformation programs. Whether you've tried everything and never found a lovematch, or never even been to a gym at all, look no further. The original post is located here: https://markfisherfitness.com/who-actually-knows-what-theyre-talking-about/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalHealthDailyDietNutritionFitness Learn more about your ad choices. Visit megaphone.fm/adchoices
Harold Gibbons with Mark Fisher Fitness shares the one word that will change your approach to fitness. Episode 2206: The One Word That Will Change Your Approach to Fitness by Harold Gibbons with Mark Fisher Fitness Mark Fisher Fitness helps people who hate gyms find a fitness home they actually love. They offer classes, semi-private training, and six week transformation programs. Whether you've tried everything and never found a lovematch, or never even been to a gym at all, look no further. The original post is located here: https://markfisherfitness.com/one-word-will-change-approach-fitness/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalHealthDailyDietNutritionFitness Learn more about your ad choices. Visit megaphone.fm/adchoices
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