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Hosted by Michelle J Raymond
Hosted by Michelle J Raymond
152 episodes with Michelle J Raymond
2 episodes with Michelle J Raymond
4 episodes with Michelle J Raymond
4 episodes with Michelle J Raymond
2 episodes with Michelle J Raymond
3 episodes with Michelle J Raymond
2 episodes with Michelle J Raymond
Good for Business Show with LinkedIn Expert Michelle J Raymond.
LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to? In this episode, LinkedIn B2B expert Michelle J Raymond ranks 10 new LinkedIn features from “who cares?” to “this has my attention”, including AI-powered feed recommendations, post performance insights, video feed updates, Creator Marketplace, verification filters, GIFs, post boosting and more. If you use LinkedIn for B2B marketing, Company Page growth or employee advocacy, this episode will help you stay focused on the updates that matter most.Key moments in this episode - 00:00 LinkedIn features ranked honestly00:30 LinkedIn updates worth paying attention to in 202601:18 LinkedIn puzzle game Wend02:22 LinkedIn mobile post boosting03:24 LinkedIn verification filters05:13 LinkedIn limiting AI slop07:10 LinkedIn Creator Marketplace09:21 LinkedIn video feed in Australia, UK and Canada12:33 LinkedIn consultant booking and payment links14:25 LinkedIn GIFs in comments15:40 LinkedIn post performance insights18:03 LinkedIn AI-powered feed recommendations22:11 LinkedIn strategy beats chasing new featuresCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter#LinkedIn2026 #LinkedInNewFeatures #LinkedInB2BMarketing
Depending on where you live, the video icon in your feed may have been nonexistent for a while. That's because LinkedIn was hard at work making video a better experience for us. Or did they? In this episode, we share the new, good, bad, and reality for video to build your brand on LinkedIn. And spoiler: it's not for everyone. But do tell us what you think, we'd love to hear from you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you'll also love Michelle J Raymond's other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen or catch the episodes here - https://socialmediaforb2bgrowthpodcast.com/episodesGET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session here https://michellebgriffin.com/powerhour/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation.Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile.Key moments in this episode:00:00 – Introduction01:45 – What a global B2B social media role really involves04:45 – Why clear processes matter for social media teams06:55 – How paid, organic, executive and employee content work together09:35 – A practical tiered approach to employee advocacy13:20 – Why you can't force employees to post on LinkedIn18:25 – Why LinkedIn Company Pages are not dying21:35 – Managing 150+ LinkedIn Company Pages globally23:35 – Why personal profiles can drive more clicks than Company PagesABOUT MICHELLE J RAYMONDMichelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth.CONNECT WITH MICHELLELinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/CONNECT WITH MOLLY HOPKINSLinkedIn: https://www.linkedin.com/in/molly-hopkins/LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Employee advocacy is more than asking your team to share company posts on LinkedIn.For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to move beyond content distribution and start treating social media as part of their go-to-market strategy.If your employee advocacy programme is focused only on more reach, more shares or more impressions, you're missing the bigger picture. Your Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers trust.Timestamps00:00 Introduction to employee advocacy with Colin Day02:18 Why social media is now go-to-market infrastructure05:15 Why B2B brands need to stop broadcasting10:15 The problem with treating advocacy as distribution15:15 How employee advocacy builds trust before sales22:30 Why your LinkedIn Company Page still matters26:30 Measuring employee advocacy beyond vanity metricsConnect with Michelle J RaymondLinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.comSubscribe to the B2B Growth Co newsletterConnect with Colin DayLinkedIn: https://www.linkedin.com/in/daycolin/Oktopost: https://www.oktopost.com
IN THIS EPISODEWhy is that that so many B2B and personal brands seem like clones on LinkedIn? Looking and sounding the same where so it's just one endless blur? In this episode, we share why it's so easy to fall victim to blurred branding, and how you can escape it if you're feeling a tad blended too.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session here https://michellebgriffin.com/powerhour/ STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward?In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals are stalling, and why reach alone is not enough to create buyer confidence.This episode is for B2B marketers who want to understand why their LinkedIn content, brand activity, and demand-generation efforts may not be converting into pipeline, and what they can do to build buyer trust before sales ever get involved.Key moments in this episode - 00:00 - Why B2B marketers need better research, not more trends02:00 - The B2B credibility gap and why reach is not enough03:15 - Why 40% of B2B deals stall before closing05:30 - Why marketers need to influence the whole buying committee07:30 - Are B2B creators becoming the new demand engine?09:00 - The credibility stack: brand, employees, customers and creators13:00 - The employee advocacy opportunity for B2B brands19:20 - Is video becoming the new language of B2B marketing?24:20 - What smart B2B marketers should do in 202631:10 - New B2B Institute research to watch: The Credibility CodeConnect with Vita Molis on LinkedInCheck out The B2B Institute researchCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing
Good for Business Show with LinkedIn Expert Michelle J Raymond.
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026.Key moments in this episode - 00:00 Why this LinkedIn growth story matters01:20 Holly Kerr's role at AtkinsRéalis04:45 What actually grew the Company Page06:40 Why they reduced Company Page posting frequency08:00 Building a LinkedIn Page worth following10:30 Testing LinkedIn content creation without fear14:30 Employee advocacy at scale19:30 Managing competing business requests21:00 The problem with event posts on LinkedIn25:50 Biggest lesson from the journey28:30 LinkedIn newsletter insightsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterConnect with Holly Kerr on LinkedInFollow the AtkinsRéalis Company Page#LinkedInCompanyPage #LinkedInB2B #B2BMarketing
IN THIS EPISODEStruggling on LinkedIn lately? Let's look deeper....is your brand positioning and messaging set to do the heavy lifting so it's crystal clear who you are and what you're known for?In this episode, we share our brands stories when we ventured off and how we got back our brand magic, plus the top tips to take now to get back to a foundational first brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDIf you're overthinking your message, positioning, or next move, Michelle's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence.Book your session here https://michellebgriffin.com/powerhour/KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you'll also love Michelle J Raymond's other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
Good for Business Show with LinkedIn Expert Michelle J Raymond.
What actually matters in B2B marketing right now?After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever.Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion:AI won't save bad marketing.In fact, it might expose it even faster.Why strategy matters more in the AI era - The problem with scaling average contentWhy LinkedIn now rewards expertise and clarityThe growing pressure on B2B marketing teamsWhy human perspective and original thinking matter moreHow to avoid burnout while adopting AI toolsThe role of Company Pages and employee advocacy in 2026Why most AI tools are accelerators, not replacementsIf you're a B2B marketer trying to keep up with AI, LinkedIn changes, content demands and constant pressure to do more, this episode will help you refocus on what actually moves results.Key moments in this episode - 00:00 Why AI won't save bad marketing01:00 Inside Social Media Marketing World 202603:05 Why strategy matters more than ever04:25 LinkedIn's shift towards expertise and clarity06:06 AI tools are accelerators, not replacements09:30 Why human perspective matters more in B2B marketing12:31 AI overwhelm and burnout for marketing teams15:12 The biggest lesson from SMMW26: back to fundamentalsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedInMarketing #B2BMarketing #SMMW26
IN THIS EPISODE:We are so excited and honored to drop our 200th episode that has impacted listeners on a global and often binge-worthy scale they tell us. We're celebrating and sharing the updates impacting LinkedIn branding that works today plus a SHOW UPDATE moving forward.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.ARE YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for expertslike you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download the guide here: https://michellebgriffin.com/aivisibility/NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
IN THIS EPISODE:If you've left a company, role or industry how do you handle the changes on LinkedIn? We share the strategies you need for your profile and your content to align so the people and algorithms make sense of your new path.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.ARE YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for expertslike you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download the guide here: https://michellebgriffin.com/aivisibility/FIX WHAT'S HOLDING YOUR LINKEDIN BACKIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what's not working. Learn more here - https://b2bgrowthco.com/power-hour-session/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.It didn't. Marketers did.In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.This isn't about chasing impressions or blaming the LinkedIn algorithm. It's about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy.You'll also hear why ManyChat's LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy.If you're managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages.Key moments in this episode - 00:00 LinkedIn didn't kill Company Pages 01:00 The article and why it's wrong 02:00 Pages vs profiles on LinkedIn 03:00 Why Company Pages still matter 04:00 The real problem with Page content 05:30 How Pages become “bulletin boards” 06:30 ManyChat throws out the rule book 07:30 What ManyChat is doing differently 08:30 Why this strategy works on LinkedIn 09:30 The reality for social media managers 10:30 You don't need to be “fun” to stand out 11:30 How to build a strong point of view 12:30 Using comments as a Page strategy 13:30 Why most LinkedIn Pages feel boring 14:30 Page advocacy and taking risks 15:30 Final thoughts on LinkedIn Company PagesCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInCompanyPages
IN THIS EPISODE:Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTIf you're enjoying The LinkedIn Branding Show, you'll love Michelle B. Griffin's solo podcast, Own Your Lane™, the personal branding and PR podcast for women experts ready to be chosen for what they do best. If you're an author, speaker, or thought leader ready for more visibility, recognition, and opportunity for your next-level era. Listen here –https://michellebgriffin.com/podcast/
IN THIS EPISODE:Why does LinkedIn feel so scary to step out and be seen? Especially for women, whom this episode is focused, we're sharing the exact shifts and steps that got us off the sidelines to grow our brands and businesses, and how you can, too, starting today.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.HOW YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's Recognition Ready™ AI Visibility Guide + Scorecardhttps://michellebgriffin.com/aivisibility/NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you're known for — not your content.If LinkedIn can't understand who you are, it can't confidently recommend you.In this episode, Michelle J Raymond breaks down:What's changed on LinkedInWhy profiles now drive visibility and reachHow to fix your profile so your content actually worksIf your results feel inconsistent, don't post more. Start here.Key moments in this episode - 00:00 Would LinkedIn get you right in one sentence?01:00 What's changed on LinkedIn03:00 From connections to expertise05:00 Why profiles matter more than posts06:30 Posts vs profile explained08:30 Why posting more isn't the answer11:00 Get clear on who you're for12:30 What are you known for?14:30 Consistency between profile and content17:30 Why proof and credibility matter19:00 Fix this before you post againCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInProfile
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Most B2B marketing content doesn't fail because it's bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.You'll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results.If you're relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have.Key moments in this episode - 00:00 Why most B2B content gets wasted01:30 What content waste actually looks like04:00 Why good content still fails06:30 Fixing sales and marketing misalignment09:00 Repurposing content across channels18:00 What a strong content system looks like24:00 Where to start fixing your strategyCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #ContentMarketing #B2BMarketing
IN THIS EPISODE:If your brand, profile or content are blending in, this episode will change all that. We're sharing 10 surefire ways to stand out on LinkedIn and stop sounding like everyone else.. Let us know, which one will you try first?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence.https://michellebgriffin.com/powerhour/SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you'll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Most LinkedIn Company Pages don't fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track.If your content feels off, your results aren't where they should be, or you're constantly pulled in different directions internally, this episode will help you refocus on what actually works.Key moments in this episode - 00:00 Fix your LinkedIn Company Page fast02:35 Ghost Town Company Page04:45 Internal Newsletter Company Page07:37 Product Dump Company Page10:22 Bringing it all together11:10 Final advice & next stepsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#LinkedIn #CompanyPages #B2BMarketing2026
IN THIS EPISODE:LinkedIn doesn't feel the same and it's not just you. As the platform shifts from connection to discovery, you're seeing fewer of your people and more random content.In this episode, we break down what's actually happening behind the feed and how to stay connected, visible, and energized without burning out or disappearing altogether.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ branding platform for women's recognition, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.BECOME THE RECOGNIZED AUTHORITY WITH THE OWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you're enjoying The LinkedIn Branding Show, you'll love Michelle Griffin's solo podcast, Own Your Lane,™ the personal branding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search.Listen here –https://michellebgriffin.com/podcast/FIX WHAT'S HOLDING YOUR LINKEDIN BACKIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what's not working. Learn more here - https://b2bgrowthco.com/contact/
IN THIS EPISODE:Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSSocial Media Today article on LinkedIn Articles In LLMsKEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you'll also love Michelle J Raymond's other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.BE THE EXPERT AI RECOMMENDSAI is now the front door to opportunity forexperts like you. The Recognition Ready™ AI Visibility Scorecard by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's RecognitionReady™ AI Visibility Scorecard at https://michellebgriffin.com/aivisibility/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You'll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn't the tactic — it's the intent behind it.If you're a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.Key moments in this episode - 00:00 Employee Advocacy or Pod03:20 What Engagement Pods Are05:58 Employee Advocacy Defined08:11 Slack Swarm Debate10:19 Where I Draw the Line13:55 Zooming Out to Goals15:38 Employee Advocacy Reality Check17:23 Final TakeawaysCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#EmployeAdvocacy #LinkedIn #B2BMarketing
IN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close.In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message,positioning, or next move, Michelle's Position Yourself Power Hour gives youclear direction and practical next steps so you can move forward with confidence.Book your session here – [Insert Link]https://michellebgriffin.com/powerhour/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy.Key moments in this episode - 00:00 LinkedIn AI citations — what's the real story?01:30 Two LinkedIn AI research studies you need to know03:00 LinkedIn is cited (but here's the catch)05:00 Not all LinkedIn content performs the same06:30 Why LinkedIn Company Pages outperform profiles08:00 The 3 fundamentals AI needs to cite your brand11:00 Practical tips to boost your LinkedIn AI visibility13:30 How to check if your LinkedIn content is indexedFind all the details in this week's newsletterCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260310_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1
Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSLinkedIn VP of Product Management CrackDown PostFIX WHAT'S HOLDING YOUR LINKEDIN BACK If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what's not working. Learn more here - https://b2bgrowthco.com/contact/BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you're enjoying The LinkedIn Branding Show, you'll love Michelle Griffin's solo podcast, Own Your Lane,™ the personalbranding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search.Listen here - https://michellebgriffin.com/podcast/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Most corporate LinkedIn strategies underperform because social teams are brought in too late.In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.Topics include corporate social strategy, LinkedIn marketing for B2B, employee advocacy, organic and paid LinkedIn strategies, and how marketing teams can better align campaigns with social from the start.Key moments in this episode - 00:00 – Why corporate LinkedIn strategies underperform 01:05 – Defining high-performing corporate social in B2B 03:10 – Why brand impact matters more than leads 06:20 – Why creative and message drive campaign success 10:35 – The “just post this” problem for social teams 13:05 – Why trade show social posts usually fail 18:45 – Employee advocacy and LinkedIn visibility 20:30 – Combining organic and paid LinkedIn strategiesCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260303_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1
IN THIS EPISODE:New to LinkedIn or back from a years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, start posting and the first place to start to get ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSBE A STANDOUT WITH THE OWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you're enjoying The LinkedIn Branding Show, you'll love Michelle Griffin's solo podcast, Own Your Lane™ the personal branding and PR podcast for women experts and leaders ready to be chosen.Learn how to sharpen your positioning, build visible authority, and get selected for speaking, media, podcasts, and even AI search.Listen here POWER HOURFix What's Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what's not working. Book here - https://b2bgrowthco.com/power-hour-session/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Is B2B marketing serving customers… or dashboards?In this episode, Michelle J Raymond is joined by Moni Oloyede to question what's really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow.If you've ever felt like you're busy but not aligned — this episode will resonate.Michelle and Moni unpack where marketing may have drifted, why attribution isn't the safety net we think it is, and how returning to customer understanding changes everything — including your LinkedIn strategy.This is not about creating more content. It's about creating better direction.Key moments in this episode - 00:00 – Why marketing may have drifted away from customers02:10 – Stakeholder pressure vs customer focus04:30 – The real power of niching (and why teams avoid it)09:05 – How MQL obsession shrinks marketing's role15:40 – Why marketing attribution doesn't tell the full story18:30 – Offline influence, word of mouth & what dashboards miss24:15 – The most misunderstood B2B buying statistic28:00 – What true customer understanding really looks likeCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260224_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1
IN THIS EPISODE:If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want to know, has this happened to you and how do/did you handle it? Please share with us.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSPOSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with confidence.Learn more and book your session here. NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here https://b2bgrowthco.com/newsletter/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they're “figuring it out as they go” on LinkedIn. If you've ever thought, “I don't know what I don't know,” this conversation is for you. We unpack the real cost of guessing, why generic advice and AI tools aren't enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you're responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.Key moments in this episode - 0:00 Fake It Till You Make It on LinkedIn: The Real Cost01:27 Why Marketers Are Struggling on LinkedIn04:27 Overwhelming Reality of Modern Marketing 05:43 What You Actually Need to Succeed06:10 Why Generic/AI-Generated Strategies Can Lead You Astray07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1
LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ women's leadership program, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSBE THE EXPERT AI RECOMMENDSAI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide by Michelle B. Griffin is a strategic, yet practical guide to understanding how AI discovers and evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's Recognition Ready™ AI Visibility Guide. Get it here SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you'll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. MENTIONSLinkedIn Top Voices - January 2026 global listQualifications CriteriaLinkedIn Top Voice Nomination Form
Good for Business Show with LinkedIn Expert Michelle J Raymond.
If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page. Key moments in this episode - 00:00 Introduction: Is Your Company Page Built to Grow?01:10 Understanding the Four C's Framework04:09 Clarity: Defining Ownership and Audience06:19 Content: Crafting Engaging Posts09:32 Community: Building Connections and Engagement13:49 Cadence: Maintaining Consistency and Reporting15:27 Conclusion: Implementing the Four C's for SuccessCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1
Send a textIn this episode of Marketing Espresso, I'm joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This conversation dives into something we both feel strongly about – why being “professional” on LinkedIn is often code for being boring, and how that mindset is quietly killing your brand.Michelle and I talk about the flood of same-same content that's taken over LinkedIn – those templated posts, over-branded graphics and AI-generated captions that strip out the human element. We unpack how brands and individuals can stand out instead, by showing personality, sharing stories with substance, and creating content that actually connects.We also explore the psychology behind why so many people feel the pressure to conform online. From comparisonitis and imposter syndrome to the influence of “success templates” that promise engagement but deliver none, we talk about how easy it is to lose your voice when you're busy trying to fit in.What I love most about this chat is Michelle's perspective on embracing what makes you different – whether it's your voice, your quirks, your point of view, or even your accent. Because at the end of the day, your audience can only connect with you if they can actually see you.Key takeaways: True connection on LinkedIn comes from authenticity, not perfection. The more you play it safe, the more invisible your brand becomes. Your audience doesn't want to engage with another corporate-sounding robot – they want to connect with people who sound human, have opinions, and bring something real to the conversation.Actions to take: Take a look at your last few posts. Do they sound like you? If not, rewrite one in your real voice – the same tone you'd use in conversation. Strip back the templates, skip the jargon, and tell a story that matters. And if you're relying heavily on AI, remember it's a tool, not a storyteller. Your personality is your biggest marketing asset – use it.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.)In this episode, we detail the pros and cons of activating a services page and share our personal experience +honest feedback so you can decide if one is right for you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.In this episode, you'll learn:What 360Brew really is (and what it isn't)How LinkedIn evaluates content signals todayWhether 360Brew changes reach or visibilityWhat 360Brew means for B2B marketers and Company PagesWhy strategy, relevance, and consistency still beat hacksKey moments in this episode -00:00 Introduction to LinkedIn's 360Brew03:06 Understanding 360Brew: What It Is and Why It Matters06:15 How 360Brew Works: A Deep Dive07:49 Impact of 360Brew on Reach and Visibility11:26 360Brew for B2B Marketers: Key Insights15:06 Company Pages and 360Brew: Best Practices18:00 Employee Advocacy in the Age of 360Brew20:05 Posting Strategies and Formats on LinkedIn21:47 Rapid Myth Busting and Final ThoughtsToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInAlgorithm
Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you're easier to understand, easier to find, and aligned with LinkedIn's expertise-driven direction.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourFix What's Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what's not working. Book here - https://b2bgrowthco.com/power-hour-session/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
If your leaders want control and your employees want nothing to do with LinkedIn, you don't have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy00:47 The Human Side of LinkedIn01:26 Leadership Perspective on LinkedIn05:31 Employee Perspective on LinkedIn09:02 The Power of Communication11:20 Alignment and Activation14:25 Clarity and ConfidenceCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #EmployeeAdvocacy #B2BMarketing
Stand Out on LinkedIn: Strategies for Speakers and CoachesSUMMARYIn this episode of the Professional Speaking Show, host John Ball engages with LinkedIn expert Michelle J Raymond to discuss the evolving landscape of LinkedIn and how speakers and coaches can navigate its complexities. They explore the challenges posed by AI-generated content, engagement pods, and the pressure to conform to viral trends, emphasising the importance of authenticity and genuine engagement. Michelle shares her insights on how to stand out in a crowded space by building real relationships and creating meaningful content that resonates with audiences. The conversation also touches on the necessity of maintaining an updated LinkedIn profile and the strategic use of various content formats to enhance visibility and engagement.Connect with Michelle and sign up for her LinkedIn Newsletter here: https://www.linkedin.com/in/michellejraymond/ and check out Michelle's podcast here: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b/id1603908569TAKEAWAYSLinkedIn is becoming noisier and harder to trust, but authenticity can help you stand out.Building real relationships is more valuable than chasing viral trends.Your LinkedIn profile should be treated like your homepage; keep it updated and engaging.Engagement pods may provide short-term visibility but can undermine long-term credibility.Consistency in posting and genuine interaction are key to leveraging LinkedIn effectively.CHAPTERS00:00 Introduction to LinkedIn Expertise02:16 Current State of LinkedIn05:29 Authenticity vs. Automation09:40 The Impact of AI on Content11:40 Standing Out in a Homogenised Space15:37 The Importance of Building Relationships19:04 The Temptation of Quick Fixes24:25 Integrity in Online Presence26:24 Building a Community on LinkedIn27:29 The Challenge of Engagement Pods29:39 Navigating LinkedIn's Algorithm Changes31:12 The Importance of Reciprocity on LinkedIn34:31 Strategic Commenting for Engagement36:54 Creating Effective Content on LinkedIn44:46 Maximising Your LinkedIn Profile52:30 Final thoughtsVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it's quietly killing results.In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.Key moments in this episode - 00:00 – Why LinkedIn Company Pages fail02:00 – Copying LinkedIn creators won't help your Page04:00 – Stop Neglecting Your LinkedIn Company Page06:00 – Content That Works on LinkedIn Company Pages09:00 – LinkedIn Page advocacy for Company Page growth11:00 – How To Use Your LinkedIn Page Best13:00 – Templated Content Doesn't Work On Company Pages14:00 – Smart LinkedIn experiments for Company Pages15:00 – Build a Niche Audience for Your LinkedIn PageCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #LinkedInCompanyPages #B2BMarketing
Good for Business Show with LinkedIn Expert Michelle J Raymond.
What does brain science really teach us about LinkedIn marketing for B2B marketers?In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.You'll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.If you're a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.Key moments in this episode - 00:00 LinkedIn Marketing Myths in B2B02:50 Emotion and Decision-Making in LinkedIn Marketing05:45 Fear, FOMO, and Loss Aversion on LinkedIn08:20 Repetition and Trust in LinkedIn Marketing11:35 LinkedIn's Shift from Reach to Relevance14:50 Niche LinkedIn Marketing for B2B Growth18:15 Reducing Friction in LinkedIn Marketing Content22:25 Why Your Product Shouldn't Be the Hero on LinkedIn25:45 One LinkedIn Marketing Change B2B Marketers Should Make29:10 The Future of LinkedIn Marketing for B2B BrandsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3
Good for Business Show with LinkedIn Expert Michelle J Raymond.
LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.You'll learn:Why LinkedIn strategy must align with real marketing fundamentalsHow brand and relevance drive better B2B outcomes on LinkedInWhat role LinkedIn should play in your wider marketing mixHow to prepare your LinkedIn marketing for 2026 with confidenceIf you're a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.Key moments in this episode - 00:00 – The B2B Marketing Reset for 202602:15 – Why AI Is Hurting LinkedIn Strategy09:30 – Bringing Brand Back to LinkedIn16:10 – Rethinking LinkedIn's Role in B2B Marketing21:40 – Aligning Marketing Strategy and LinkedIn26:40 – How to Prepare Your LinkedIn Strategy for 202630:15 – Final Advice for B2B MarketersConnect with Bec Chappell on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3#b2bmarketing #linkedin #linkedinmarketing
Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.Key moments in this episode - 00:00 — The wild year LinkedIn kept us guessing01:00 — Why LinkedIn impressions no longer mean success03:00 — The shift toward relevance + intent metrics06:00 — The rise of comments as a powerful visibility tool10:00 — Company Page Premium: worth it or not?14:00 — Social selling gets harder as spam increases18:00 — The unexpected decline of video content22:00 — LinkedIn moves from networking to discovery24:00 — What B2B marketers must focus on in 202625:00 — Michelle's final advice for staying consistent and effective
Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile.This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This episode will show you exactly how.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/LINKSCheck out the LinkedIn CEO's video announcement on new search capabilities:https://www.linkedin.com/posts/ryanroslansky_today-we-are-bringing-the-power-of-ai-directly-activity-7394783275468324864-t4Xb?utm_source=share&utm_medium=member_ios&rcm=ACoAAAGT4S4Bg7hLtS2LIPQEUMTGngUTKK4maA4
Good for Business Show with LinkedIn Expert Michelle J Raymond.
B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.Key moments in this episode - 00:00 Guest Intro - Zoe Bermant03:19 The Decline of Company Page Reach04:54 Strategies to Navigate Reduced Reach05:44 The Role of LinkedIn Premium06:23 The Importance of Organic Content and Boosting08:59 LinkedIn Company Pages Premium: Features and Benefits28:49 Challenges and Solutions for Social Media Managers35:32 Final ThoughtsConnect with Zoe Bermant on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3
Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male."This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/ARTICLES https://www.theguardian.com/technology/2025/nov/22/bro-boost-women-find-linkedin-traffic-drives-if-they-pretend-to-be-menhttps://www.inc.com/suzanne-lucas/she-switched-her-gender-on-linkedin-and-page-views-grew-by-400-there-could-be-other-reasons-too/91267046
Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your personal and business brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book.We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
B2B buyers expect fast, human, helpful responses on social media and most brands are failing.In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.Key moments in this episode - 00:00 Defining Social Customer Care03:15 The Importance of Brand Conversations04:47 Creating Engaging Content07:00 Leveraging Social Media for Business Growth08:27 Practical Tips for Social Media Engagement22:00 The Role of AI in Social Customer Care28:35 Final ThoughtsConnect with Brooke B. Sellas on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251111_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3
Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/
The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseamThis episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
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