Podcasts about goldcast

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Best podcasts about goldcast

Latest podcast episodes about goldcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
Kelly Cheng: Building Buyer Trust Before They're Ready to Buy

Make It Happen Mondays - B2B Sales Talk with John Barrows

Play Episode Listen Later May 19, 2025 60:03


In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, strategic perspective to how modern go-to-market teams win mindshare before buyers are ready to buy. They dive into “mindshare marketing,” the challenge of measuring brand ROI, and why most of your market isn't in-market—and why that's exactly where your attention should be. Kelly also shares her thoughts on video's role in building trust at scale, the problem with attribution models, the shifting role of SDRs, and the impact (and ethical complexity) of AI influencers. If you care about building long-term success in a noisy, AI-driven world, this one's packed with real talk and actionable insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyhcheng/Check out the Goldcast Website: https://www.goldcast.io/

Content Amplified
Is Video the Key to Mind Share?

Content Amplified

Play Episode Listen Later Apr 3, 2025 14:51


Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll learn in this episode:Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of zero-click contentWhat measurement looks like when your goal is mind share—not just MQLs

The Customer Success Pro Podcast
The Anti Check-In: How to CSM on a Daily Basis to Drive Value and Expansion with Melanie Faye

The Customer Success Pro Podcast

Play Episode Listen Later Apr 2, 2025 52:19 Transcription Available


Send us a textIn this episode of the Customer Success Pro Podcast, host Anika Zubair speaks with Melanie Fay, an enterprise Customer Success Manager at Goldcast. They discuss Melanie's journey in customer success, her transition between various roles, and her innovative approach to customer engagement known as the 'anti-check-in.' Melanie shares her experiences managing a large book of business, the importance of delivering value in customer interactions, and strategies for understanding customer goals and outcomes. The conversation emphasizes the need for CSMs to adapt their approaches to meet the evolving needs of customers and to provide meaningful engagement beyond traditional check-in calls. In this conversation, the speakers delve into the evolving landscape of customer success, emphasizing the importance of understanding customer needs, effective engagement strategies, and the transition from traditional check-in calls to value-driven discussions. They discuss the significance of frameworks for customer conversations, the role of storytelling in enhancing customer relationships, and the necessity of taking ownership and leadership within the customer success domain. Additionally, they explore practical tips for managing a large book of business through segmentation and the importance of being creative and adaptable in communication strategies.Enter the Planhat Giveaway!Win an all-expenses-paid trip to Planhat Open: www.planhat.com/giveawayTimestamps: 00:00 Introduction01:52 Melanie Fay's Journey in Customer Success06:01 Transitioning Between Roles and Companies10:00 The Anti-Check-In Approach13:13 Managing a Large Book of Business17:03 Delivering Value in Customer Interactions21:13 Understanding Customer Goals and Outcomes25:02 Innovative Strategies for Customer Engagement27:00 Understanding Customer Needs and Engagement30:08 Frameworks for Effective Customer Conversations33:04 Transitioning from Check-Ins to Value-Driven Discussions35:06 The Role of Storytelling in Customer Success39:04 Taking Ownership and Leadership in Customer Success43:14 Segmenting and Managing a Large Book of Business47:03 Key TakeawaysConnect with Anika:LinkedInYouTubeTikTokInstagramWebsite: thecustomersuccesspro.comCoaching with Anika: CSM RevUP AcademyConnect with Melanie Faye:https://www.linkedin.com/in/melanie-faye/I'm Melanie, a CSM living on a small island on the East Coast in Canada. After running my own business for years, I knew when I landed my first CS role that it was meant to be. I've been working in Customer Success for nearly 4 years and have been fortunate enough to gain experience in different industries like digital events, HR tech and accounting tech. Most recently, I was supporting mid-market customers at Keeper.app and am now moving into an Enterprise role at Goldcast. I'm excited to get back to my roots in the events industry! When I'm not listening to CS podcasts, meeting with my mentor or having coffee chats with others in tech, you can find me spending time with my two Labradoodles (Charlie and Lottie), on a paddleboard in the summer or hiking through snowy trails in t Podcast Editor: https://podcastmagician.com/

Modern Day Marketer
Video-First Strategy and Mindshare Marketing with Drew Brucker, Goldcast

Modern Day Marketer

Play Episode Listen Later Mar 31, 2025 28:59


“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at GoldcastIn this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key content strategy. Drew discusses Goldcast's shift from being an event platform to a comprehensive B2B video content solution, and how AI is playing a huge role in making video production more accessible and scalable for marketers. He explores the power of video for building mindshare, the importance of creating memorable content, and why marketers need to adapt to the growing trend of video-first strategies.In this episode, you'll learn:Why video-first content strategies are the future of B2B marketingHow to leverage AI to make video production more efficientThe shift from transactional marketing to relationship-building with mindshareResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/Explore Goldcast: https://goldcast.ioExplore Content Lab: https://www.goldcast.io/contentlab Timestamps:(00:00) Intro(01:33) Drew's journey and Goldcast's evolution(03:00) The role of AI in content creation(06:00) Shifting to a video-first content strategy(10:00) Building mindshare with video(14:20) Why marketers need to rethink ROI(17:00) The impact of video on brand awareness(20:00) Tips for successfully integrating video in B2B marketing

The Marketing AI Show
#140: New AGI Warnings, OpenAI Suggests Government Policy, Sam Altman Teases Creative Writing Model, Claude Web Search & Apple's AI Woes

The Marketing AI Show

Play Episode Listen Later Mar 25, 2025 89:52


This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman's teaser of a new creative writing model that blurs the line between human and machine—there's a lot to unpack. Plus: Google's AI infrastructure bets, Claude's web search rollout, and a new study showing how AI is transforming team dynamics and boosting productivity inside companies.  Access the show notes and show links here This episode is presented by Goldcast.  Goldcast is a B2B video content platform that helps marketing teams easily produce, repurpose, and distribute video content. We use Goldcast for our virtual Summits, and one of the standout features for us is their AI-powered Content Lab. If you're running virtual events and want to maximize your content effortlessly, check out Goldcast.  Learn more at goldcast.io. This episode is also presented by our Scaling AI webinar series.  Register now to learn the framework Paul Roetzer has taught to thousands of corporate, education, and government leaders. Learn more at ScalingAI.com and click on “Register for our upcoming webinar” Timestamps: 00:05:01 — NY Times Writer “Feeling the AGI” 00:15:00 — AI Action Plan Proposals 00:24:13 — Sam Altman Teases New Creative Writing Model 00:30:21 — Claude Gets Web Search 00:31:59 — AI's Impact on Google Search 00:36:35 — Anthropic's Strong Start to the Year 00:40:19 — It Turns Out That Gemini Can Remove Image Watermarks 00:44:32 — Google Research on New Way to Scale AI 00:48:42 — New Research Shows How GenAI Changes Performance in Corporate Work 00:57:18 — The Time Horizon of Tasks AI Can Handle Is Doubling Fast 01:05:14 — Apple Comes Clean on Siri AI Delays 01:08:51 — OpenAI Agents May Threaten Consumer Apps 01:14:03 — Powering the AI Revolution 01:17:44 — Google Deep Research Tips 01:21:14 — Other Product and Funding Updates Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

The B2B Playbook
#175: How to Master 'Video First' Marketing for Massive B2B Growth

The B2B Playbook

Play Episode Listen Later Mar 16, 2025 42:45


We all know video content works, but are you really leveraging it to its full potential?In this episode, we're joined by Lindsay McGuire from Goldcast to share an actionable strategy called "Video First Distribution"—designed specifically for small B2B teams to punch way above their weight.Lindsay dives deep into how and why video effectively captures mindshare, engages your audience authentically, and drives significant business results.We'll share how to easily repurpose existing videos to amplify your campaigns and even reveal the exact LinkedIn strategy that landed a 35% conversion rate—without any extra spend!Tune in and learn:+ Why capturing mindshare with video sets you up for long-term success+ Easy ways to repurpose your existing videos into fresh content+ How to run high-conversion campaigns using video on LinkedInThis episode is a must-watch for marketers who want to cut through the noise, engage their audience authentically, and maximize ROI from existing video assets.-----------------------------------------------------

Reed Between the Lines
How to Build a Multi-Million Dollar Content Engine (with Nick Cegelski)

Reed Between the Lines

Play Episode Listen Later Feb 26, 2025 66:53


How do you turn one podcast into a multi-million dollar content machine?Nick Cegelski, co-founder of 30 Minutes to President's Club, did it by starting with a single podcast and expanding into LinkedIn, newsletters, digital events, and a bestselling book with over 30,000 copies sold.In this episode, Nick breaks down:— How to create a content engine that gets people to like, download, and subscribe— Why going all-in on one channel first sets you up for long-term success— The secret to producing highly tactical content your audience actually wants— How to use personal networks to drive early traction— Smart ways to scale without losing qualityPlus, Nick shares the unexpected challenges of writing a book—and why it became his biggest growth lever yet. Whether you're a content creator, marketer, or entrepreneur, this episode is packed with practical takeaways to help you grow.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Nick on LinkedIn: https://www.linkedin.com/in/nick-cegelski/More from The Reeder:

Reed Between the Lines
The Content Strategy Mistake Costing You Growth (with Brendan Hufford)

Reed Between the Lines

Play Episode Listen Later Feb 12, 2025 75:50


Are you stuck creating content that checks the box—but doesn't drive real results?Brendan Hufford, founder of Growth Sprints, has helped SaaS companies scale from $10M to $100M ARR by cutting through the noise with focused, high-impact content marketing. In this episode, he breaks down why most B2B marketing fails—not because of bad execution, but because of a fundamental strategic mistake.We cover:— The #1 mindset shift that helps top-tier marketers avoid “checkbox marketing”— Brendan's go-to framework for creating original content that stands out— How to craft marketing offers that your ideal buyers can't ignore— Why most content strategies fall apart and how to fix yoursIf you're tired of going through the motions and want to start creating content that actually fuels business growth, this one's for you.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Brendan on LinkedIn:  https://www.linkedin.com/in/brendanhufford/More from The Reeder:

Reed Between the Lines
What Elite B2B Marketers Do Differently to Win (with Tas Bober)

Reed Between the Lines

Play Episode Listen Later Jan 29, 2025 53:20


What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages.Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to drive real results. She's also a powerhouse of an entrepreneur and content creator who has discovered her niche, built a standout personal brand with a mix of humor and authenticity and developed her own unique branding superpower that thrives in even the most saturated markets.Here's what you'll take away:Tas's framework for landing pages designed for consumptionThe art of balancing humor and professionalism in your contentHow to pick and commit to your niche to stand out (and drive leads)And creative ways to use comments to grow your LinkedIn presenceWhether you're growing your personal brand or open to rethinking your B2B content strategy, this episode is packed with actionable insights and a fresh perspective.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/More from The Reeder:

Reed Between the Lines
5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)

Reed Between the Lines

Play Episode Listen Later Jan 15, 2025 54:11


Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that's not just relatable but irresistible.Press play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voiceIf you're ready to create content your audience loves—and have fun doing it—this episode is a must-listen.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/More from The Reeder:

Tekpon SaaS Podcast
284 How to create videos and events that drive pipeline | Podcast with Palash Soni - Goldcast

Tekpon SaaS Podcast

Play Episode Listen Later Jan 9, 2025 19:37


Goldcast is the AI-powered video campaign platform used by enterprise B2B marketers to boost brand authority and drive revenue with engaging videos, events, and webinars. Goldcast is a tailored AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like 6Sense, LG, Zuora, and Mailchimp, leverage Goldcast to more effectively get in front of their audience, repurpose and create engaging and consumable video content, and capitalize on brand authority and intent. Elevate your videos and events with Goldcast for true audience engagement, brand development, and revenue growth Connect with Palash

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
IAM2332 - Author, Podcast Host and Self-improvement Writer Helps People Start Online Businesses

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

Play Episode Listen Later Dec 31, 2024 16:53


Michael Leonard is the creator of Inspire Your Success, a blog and podcast to help people start online businesses and upgrade their mindset for success.   Michael is also an author and self-improvement writer featured on Fearless Motivation, Goldcast, Life Hacker, and more.   He emphasizes that success is not just about learning technical skills but about reprogramming one's subconscious to overcome limiting beliefs.   He shares his routine, which involves reviewing wins, planning, and meditating to ensure productivity and a positive mindset throughout the day.   Michael also advises staying open to new experiences, meeting new people, and consistently consuming content that helps grow and improve.   Website: https://www.inspireyoursuccess.com/                michaelleonard.net IG: https://www.instagram.com/iammichaelleonard   Previous Episode: iam198-author-podcast-host-and-self-improvement-writer-helps-people-start-online-businesses   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Content Logistics
Webinars Aren't Dead: Why They're Still the King of B2B Engagement

Content Logistics

Play Episode Listen Later Dec 19, 2024 44:17


On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay highlights the interactive nature of webinars, emphasizing their potential for two-way communication and building brand affinity. She discusses how webinars, as a form of virtual event, offer a more engaging video experience compared to standard one-way video content. She advocates for using webinars to foster trust and encourage repeat engagement.Lindsay addresses the challenge of building an audience, particularly in the current digital landscape. She stresses the importance of a repurposing strategy to maximize content reach and attract attendees. Lindsay also emphasizes the need for content alignment between the registration page and the actual webinar to avoid disappointing attendees. She suggests focusing on audience needs and delivering valuable content.Lindsay and Baylee discuss content creation strategies. They explore how to balance authenticity with business goals. Lindsay shares examples of how Goldcast creatively integrates its product into webinars, like showcasing Snoop Dogg's brand voice. She also discusses distribution strategies, including gating content and repurposing it across different platforms like YouTube, LinkedIn, and blog posts. Lindsay emphasizes the role of webinars in a comprehensive SEO strategy and encourages a fun, engaging approach to webinar content.

Women in B2B Marketing
91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast

Women in B2B Marketing

Play Episode Listen Later Dec 11, 2024 41:44


In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative interview processes. The episode concludes with Kelly's advice on effective time management and the value of mentorship in professional growth.Kelly and Jane talk through:Kelly's career journey from agency roles to in-house marketing positions.Insights on B2B marketing strategies and audience engagement.The importance of operational excellence and prioritization in marketing.Challenges and rewards of marketing to marketers.Enhancing brand visibility and mindshare through various channels and authentic contentThe evolving landscape of virtual and in-person events in marketing.Moving the BDR team under marketing for improved communication and collaborationStrategies for effective team management and collaboration.The significance of cultural fit in hiring and team dynamics.Innovative approaches to the interview process for marketing roles.The role of mentorship and relationship-building in career development.Time management techniques for professionals in fast-paced environments.Key Links:Guest: Kelly Cheng: https://www.linkedin.com/in/kellyhcheng/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung: https://www.goldcast.io/blog-post/linkedin-lessons-encore

Real Leaders Podcast
Ep. 519 Palash Soni, CEO of Goldcast

Real Leaders Podcast

Play Episode Listen Later Dec 10, 2024 41:06


Palash Soni is the CEO of Goldcast, an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey.  — Read the Magazine and Join the Community for Impact: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://⁠⁠⁠⁠real-leaders.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apply for the The 2025 Real Leaders Impact Awards: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://real-leaders.com/top-impact-companies-2025/

LaunchPod
Playbook: PM like a GM | Lauren Creedon, VP of Product (Goldcast, Drift, Hudl)

LaunchPod

Play Episode Listen Later Dec 10, 2024 31:38


On today's episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl. In this episode, we talked about: How to be a PM who thinks like a GM Her 1-5-50 product launch process, going from friendly alpha to open beta And the real-life lesson of what happens when you launch a product no one's ready to sell—or buy Chapters 00:00 Intro: Meet Lauren Creedham 01:29 Lauren's Career Journey and Insights 02:50 The Importance of AI in Product Management 04:20 Revenue-Driven Product Management 14:06 The 1-5-50 Product Launch Process 17:26 PM Lessons from the Field 21:28 Building the Right Operating Culture 24:20 Measuring Success and Future-Proofing Your Career 32:25 Outro Links LinkedIn: https://www.linkedin.com/in/laurencreedon/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Lauren Creedon.

Distribution First
Wake Up from Your Marketing Nightmare

Distribution First

Play Episode Listen Later Nov 27, 2024 41:24


Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into:Optimizing and repurposing existing content to maximize its impactLeveraging AI tools like ChatGPT and Goldcast for efficient content transformationPractical strategies for channel-specific content distributionLearn from real-life case studies and actionable insights that will help you rethink your content strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

The SaaS Revolution Show
Scaling Goldcast to North of $10M Revenue

The SaaS Revolution Show

Play Episode Listen Later Nov 14, 2024 33:02


In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Palash Soni, Co-Founder & CEO at Goldcast, who shares his journey scaling the business to north of $10M in revenue. "We realised that the market is probably in bigger companies because that's where we are getting the pull from, and so our first actual like big customer was this company called Drift in Boston, which very popular Martech company. And that gave us the aha moment that okay, this is where the fit is. And so the moment Drift signed which was in end of Jan. 2021, at that time we were probably like $30, $40k in ARR. And when Drift signed then that started the chain sort of like the messaging and everything came together. Then we got to $1 million in three months." Palash shares: • Having an entrepreneurial itch from a young age; from buying sweets in bulk and selling them at a markup in his school days to renting out a video game console for a cent per hour • Why he believes marketing mediums evolve every 10 years, and how that was an asset to Goldcast • The risk they faced becoming a multi-product company and how he managed internal pushback • Entering the zeitgeist of B2B Marketers • The three key levers getting to $10M in revenue; including investing heavily in post-sales customer success • Why classic outbound doesn't work and more! Check out the other ways SaaStock is serving SaaS founders

Modern Day Marketer
How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast

Modern Day Marketer

Play Episode Listen Later Sep 3, 2024 29:42


"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast.In this episode of The Content Cocktail Hour, Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, shares her insights on the challenges and opportunities of marketing to marketers, drawing from her experience in both tech and content marketing. We talk about the evolving landscape of video marketing and discuss why it's crucial for companies to embrace webinars and virtual events as part of their broader content strategy.Lindsay also shares her unconventional views on SEO practices like cold outreach link building and why she believes it might be time to rethink our efforts there. Plus, we explore how Goldcast has transitioned from a virtual events platform to a comprehensive video platform, enhancing the way marketers leverage video across the customer journey. In this episode, you'll learn:How to harness the full potential of virtual events and webinars by repurposing them into valuable video contentFrom improving brand recall to creating more human connections, video content outperforms text-based contentLeveraging your deep understanding of the marketer persona to create impactful content that resonatesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayladeroute/Check out Goldcast: https://www.goldcast.io/(00:00) The Strategic shift of Goldcast(07:24) How to leverage video in marketing strategies(10:30) Important tools and tips for video content(15:10) Measuring success in video marketing(22:18) Challenges of marketing to marketers(26:01) Why cold outreach link building is inefficient and unnecessary

Kenny Soto's Digital Marketing Podcast
The Basics of Live Event Marketing with Lindsay McGuire - Episode #159

Kenny Soto's Digital Marketing Podcast

Play Episode Listen Later Aug 2, 2024 55:39


Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels. Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging, and think creatively while staying laser-focused on business goals. Questions and topics we covered include: Lindsay's method to recover from layoffs Ways marketers can improve their confidence on camera The lessons Lindsay has learned about marketing events and webinars by working at Goldcast? What's the right strategy for promoting and repurposing events? What are the keys to strong customer interviews? How can marketers leverage them to improve their brand's storytelling? And more! You can connect with Lindsay on LinkedIn here - https://www.linkedin.com/in/lindsayladeroute/ And you can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

The Top Entrepreneurs in Money, Marketing, Business and Life
How This CEO Used Webinars - 45% show up rate - to Hit $8m in Revenue

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later Jun 27, 2024 11:21


Wrestling Is Gross
Wrestling Is Gross #98 - The Bill Podberg Goldcast Redux

Wrestling Is Gross

Play Episode Listen Later May 31, 2024 163:25


We're joined by our dear friend Precious Paul @schmozboi to revive one of the finest podcasts in history for one night only. A lyrical, magnificent episode about a wonderful, unique man. You're next! And you're dead! Tom Tomoser - Daddy We Go Fly The Matches~ (all are on Peacock) Goldberg vs. Sid Vicious (WCW 10/24/1999) Goldberg vs. Chris Jericho (WWE 6/15/2003) Goldberg vs. Brock Lesnar (WWE 4/2/2017) Goldberg vs. Bobby Lashley (WWE 10/21/2021) Goldberg vs. Scott Steiner (WCW 9/17/2000) The Official Ranking of Every nWo Member Leave us a review on Apple Podcasts and Spotify, follow us on X app,  Bluesky,  TikTok,  Instagram,  YouTube, and send us an email at wrestlingisgross@gmail.com and tell us something really weird! (You can also send us nice emails. The nice ones are really appreciated!)  Buy the shirts! LA Park Cat! Super Porky! The Rough & Ready shirt! The Wrestling Is Gross logo shirt! All drawn by my wonderful wife, who decided to no longer listen to the show!

That's Marketing, Baby
Adopting a Video-First Strategy with Lindsay McGuire

That's Marketing, Baby

Play Episode Listen Later Apr 8, 2024 25:12


As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.And believe you me, she practices what she preaches.In this episode, Lindsay shares with Jess: Her transition to Goldcast and marketing to marketers (00:02:26) How she juggles and differentiates multiple event series for varied audiences (00:06:15) Ways to engage live event audiences that spark stories, social proof, and future content ideas (00:12:50) The importance of engaging with an event audience BEFORE an event (00:17:33) Adopting a video-first mindset and the ease of converting video content into text assets (00:19:47)That's Marketing, Baby is sponsored by the incredible people at ércule and their free SEO tool, ottimo.Can't get enough? Subscribe to Rants & Raves, the official newsletter of That's Marketing, Baby.

Tiny Marketing
Ep 65: Mastering Influencer Collaborations and Promotion Strategies for Impactful Marketing Events | Expert Guest Lindsay McGuire, Goldcast

Tiny Marketing

Play Episode Listen Later Mar 10, 2024 22:47 Transcription Available


 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Join Sarah Noel Block and Lindsay McGuire as they unveil the secrets to event marketing success. Discover how to entice top influencers, transform your virtual events, and forge lasting partnerships that propel your business forward. Learn to craft irresistible pitches, nurture valuable connections, and showcase your event's success to attract future speakers. Tune in for a masterclass in marketing efficiency and impact, without the burnout. Don't miss out—listen now!Key Takeaways:Value and Benefit: Clearly communicate the value and benefit to influencers when asking for their time, as time is valuable, especially when approaching strangers.Building Relationships: Building relationships with influencers can sustain and grow your business, as it can lead to consistent leads and income.Pitching Influencers: When pitching influencers to speak at your events, be prepared, polished, and put together. Create a pitch deck and synopsis of your show, highlighting the benefits for the speaker.Speaker Incentives: Offer incentives to speakers, such as backlinks, the ability to pitch, and speaker gifts, to make it more enticing for them to participate.Referrals: After a guest has appeared on your show, ask them for referrals of other potential guests, as this can lead to warm introductions and new guests for your show.Meet Lindsey:As the Associate Director of Content & Campaigns at Goldcast, my days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue driving channels. Head over to goldcast.io to learn more about how events can be a powerful brand and business growth driver, from webinars and ongoing series to summits and conferences.Resources:Content LabMasterclassContent Repurposing with AIWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

Rep Your Brand
Getting Comfortable Hosting Live Events + Why You Should — With Lindsay McGuire

Rep Your Brand

Play Episode Listen Later Dec 26, 2023 52:59


In this episode of The Anonymous Marketer, host Kirsti Lang engages with Lindsay McGuire from Goldcast. They dive into the nuances of hosting marketing events, a skill increasingly vital in today's digital landscape. Lindsay, balancing her role as a mother and a professional, shares insights from her journey.The conversation begins with a focus on the importance of technical preparation for events, emphasizing the need for tech checks to avoid chaos. Kirsti and Lindsay then touch on the challenges and joys of parenting, a shared experience that adds a personal touch to the discussion.Lindsay's background in journalism and her transition to content marketing form a significant part of the conversation. Her journey from aspiring news anchor to a key player in event marketing illustrates the adaptability and skills transferable between journalism and marketing. This episode not only explores the technical aspects of event hosting but also dives into the personal growth and career evolution of a marketing professional.

Rise of RevOps
The Year in RevOps

Rise of RevOps

Play Episode Listen Later Dec 5, 2023 22:44


Today, we're taking a look back on our most recent season. We've heard from some incredible minds in the Revenue Operations space, and one of our favorite parts of every conversation is hearing how guests define “RevOps.” Each definition is a little different, and each definition brings something new to the RevOps table. Let's take a quick look back at some of those conversations. How do our guests define RevOps? Why is RevOps important? And what do you need to know to make your RevOps team successful?Guests featured:Michelle Torrey-Teunissen, Chief Revenue Officer at 6clicksTodd Thomas, Chief Revenue Officer at Aiden AutoScott Hoffman, Chief Revenue Officer of GFT USAKiva Kolstein, President and Chief Revenue Officer at AlphaSense, Inc.Brian Tully, Chief Revenue Officer at GoldcastJamie Anderson, Chief Revenue Officer of EmburseCharles Lu, VP of Operations at LexCheckSaima Rashid, Senior Vice President of Revenue Analytics at 6senseJason Rushforth, Senior Vice President and General Manager for the Americas at SugarCRMJohn Foong, CRO of Domain Group--Time Stamps(00:55) -  Michelle Torrey-Teunissen, Chief Revenue Officer at 6clicks(01:56) - Todd Thomas, Chief Revenue Officer at Aiden Auto(04:09) - Scott Hoffman, Chief Revenue Officer of GFT USA(05:07) - Kiva Kolstein, President and Chief Revenue Officer at AlphaSense, Inc.(07:38) - Brian Tully, Chief Revenue Officer at Goldcast(09:49) - Jamie Anderson, Chief Revenue Officer of Emburse(12:29) - Charles Lu, VP of Operations at LexCheck(15:11) - Saima Rashid, Senior Vice President of Revenue Analytics at 6sense(18:15) - Jason Rushforth, Senior Vice President and General Manager for the Americas at SugarCRM(20:33) - John Foong, CRO of Domain Group—SponsorRise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. —Links Connect with Jason on LinkedInCheck out QualifiedLearn more about Caspian Studios

Full Stack Leader
Lauren Creedon - Head of Product - Goldcast

Full Stack Leader

Play Episode Listen Later Nov 8, 2023 44:48


In the latest edition of the Full Stack Leader, we talked to Lauren Creedon, Head of Product at Goldcast, about planning and execution.Lauren talks about the significance of understanding the business's operational plan, market dynamics, and user behavior seasonality. This knowledge is crucial for effective product launches. Lauren also advocates coaching teams to achieve significant outcomes within a quarter, emphasizing the need for structured planning and phased execution.In the interview, Lauren emphasizes the importance of understanding target markets, budgeting cycles, and competition in the AI product market, advocating for clear communication over technical jargon. She introduces the concepts of seasonality and roadmaps, stressing alignment with usage peaks and budgeting cycles for optimal impact.

Rise of RevOps
How to Not Go Bankrupt, with Brian Tully, Chief Revenue Officer at Goldcast

Rise of RevOps

Play Episode Listen Later Sep 12, 2023 40:16


Today we'll hear from Brian Tully, Chief Revenue Officer at Goldcast. Goldcast is a platform for enterprises to conduct meaningful and measurable digital events. Goldcast provides strong tools/dashboards for you, the marketer, to measure the ROI of the event and get strong lead qualification insights. Brian's specialty is quickly growing SaaS companies year over year. In this episode, Brian explains how to build a solid RevOps strategy and how to gather actionable data. He also describes how to expand enterprise, mid-market companies internationally.Guest Bio:Brian is a senior technology executive with 20 years of experience in Go To Market strategy, B2B Implementation, Sales, Operations, and Marketing at Startups and Fortune 500 technology companies. His specialty is rapidly growing SaaS companies 50%+ Year over Year.Guest Quote:“Don't go bankrupt expanding internationally. First of all, you need to have a base to know what works first. Full stop. You need to have the US and find a niche, find a persona, find an industry, find a problem that you solve better than anyone else. You're like, yes, this is working. Cuz if you don't have that yet and you think you're gonna solve it by going international, that's probably like getting married to solve the bickering that you have.”Time Stamps:**(01:12) Brian's role at Goldcast**(03:18) Brian's RevOps strategy**(06:52) What makes a horrible client experience**(16:40) How to know your plan is working**(20:18) Expanding internationally without going bankrupt**(24:08) RevOops**(28:58) What metrics matter**(38:04) Quick hitsSponsor:Rise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links:Connect with Brian Tully on LinkedInConnect with Ian Faison on LinkedinCheck out the GoldCast Website

Boston Speaks Up
093: Stephanie Roulic, Startup Boston founder/CEO

Boston Speaks Up

Play Episode Listen Later Sep 7, 2023 53:08


Guest Stephanie Roulic is the founder and CEO of Startup Boston where she's become a driving force behind Boston's startup ecosystem. Through Startup Boston, Roulic is on a mission to bring networking opportunities that bridge connections between people from different industries and companies from all stages. She leads a team of dedicated volunteers who are all aligned in fulfilling Startup Boston's vision to establish a more connected Boston business ecosystem. Since co-founding the martech company nDash in 2016, she recognized the need for meaningful connections in the local startup community. This led her to also launch Startup Boston Week in 2017, an annual event that brings together thousands of attendees and hundreds of speakers, including industry luminaries such as Brian Halligan and Jules Pieri. Throughout her journey, Roulic's leadership and passion have shone brightly. From being the first non-engineering hire and employee number 11 at Goldcast, she built out and managed customer success and support teams. She's played an instrumental role at MassChallenge and nDash as well, demonstrating her expertise in community-building and client support. Her accomplishments extend to education where she advises Suffolk University's Management & Entrepreneurship Career Community Advisory Group. In 2022, her efforts with Startup Boston were recognized by the Boston Business Journal as she was named one of BBJ's 2022 40 Under 40 Honorees; and prior to that was named to BBJ's Power 50 for 2020. Her strategic prowess is evident in securing sponsorships, developing onboarding strategies, and creating year-round initiatives and events. With a commitment to diversity, her leadership has resulted in Startup Boston Week drawing a majority representation of women and people of color among speakers. Roulic's journey began with a Bachelor's degree in Communication and Media Studies from the University of Massachusetts Amherst. Her dedication to her craft and community led her to embrace roles at Geek Girl, where she served as Program Coordinator as a dedicated volunteer. From nDash's inception to the birth of Startup Boston, Stephanie Roulic's profound impact on Boston's startup ecosystem is truly commendable.

Modern Day Marketer
How to Keep Your Creativity Alive When Everything Tries to Kill It with Lindsay McGuire of Goldcast

Modern Day Marketer

Play Episode Listen Later Aug 25, 2023 32:18


How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns atGoldcast, a digital events platform. She's new to the company, but not new to the Indy marketing scene. To stay creative, she does her best to automate repetitive tasks and uses monday.com to stay organized.Understand your coworkers as people and learn their preferred method of communication. Respect one another's time and give yourself space to think freely, without distractions. 1:54 Conversation with Lindsey4:20 Defining creativity8:20 Standardize your process with tools13:00 Automate, automate, automate14:46 Roadblocks to creativity19:15 Protect your time22:50 Avoiding conflict25:55 Making a creative environment31:48 Closing outGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow LindsayI | LinkedIn | GoldcastFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Event Marketing Redefined
Ep 39 | Rev Up Your Revenue with Digital Experiences: A Guide to Virtual Events with Belinda Joseph

Event Marketing Redefined

Play Episode Listen Later May 31, 2023 49:14


The events world is a dynamic one, making it an exciting industry to be a part of despite its demanding and fast-paced nature.In-person events are still here to stay as they offer a unique and irreplaceable opportunity to connect and interact, while virtual events have gained tremendous popularity in recent times.The hybrid event space on the other hand challenges event professionals when it comes to striking the right balance between in-person and virtual components to create a seamless and inclusive experience for attendees.We can never have too many conversations about this as there are so many layers we still have yet to explore, which is why we've brought on someone who is passionate about producing experiences—regardless of the event she has worked on. Belinda Joseph is the Head of Events and Community at Goldcast, a digital event platform for B2B marketers. She has nearly 15 years of experience in marketing program management for Fortune 500 companies.So if you're thinking of executing in-person, virtual, or hybrid, how do you ensure that you're running more engaging events to drive revenue?Belinda shares:- Guidance on how to get people to show up to events- Getting started with virtual and how to strategize- Choosing the types of events for your brand depending on the funnel stage- Why brand awareness is important to a degree (but you can't hang your hat on that) - And much more!The future of events continues to unfold, and by embracing the possibilities presented by in-person, digital, and hybrid experiences, you hold the power to create extraordinary moments that resonate with your audience. Learn more by tuning in to this timely conversation!Connect with Belinda:On her LinkedIn: https://www.linkedin.com/in/belindajoseph/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/

Behind Company Lines
Palash Soni, Co-founder & CEO of Goldcast

Behind Company Lines

Play Episode Listen Later Apr 13, 2023 33:45


Palash Soni, the Goldcast co-founder, and CEO, got his first taste of entrepreneurship charging kids from the neighborhood to play video games on his second-hand console. Soni says he's always been fascinated by legacy companies like Microsoft, Verizon, and Disney that excelled at identifying and riding long-term trends, while also building resilience. Soni got his start in engineering, then moved on to leadership roles at a mobile adtech company. He began pursuing an MBA at Harvard but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. He loves to read, especially science, biology and history books.Connect with Behind Company Lines and HireOtter Website Facebook Twitter LinkedIn:Behind Company LinesHireOtter Instagram Buzzsprout

The Long Game
The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni

The Long Game

Play Episode Listen Later Feb 24, 2023 57:10


Events are becoming an increasingly essential part of any successful digital marketing strategy. Palash Soni is one of the co-founders and the CEO of Goldcast. He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books.In this conversation, we cover the market tech, evolutions in the event market ecosystem, and how you can build a high-performing product, culture, and team that will give you wins in the market.Show TopicsEvolution and changes in the market techHow to build a successful software businessShifting markets and the criteria Palash usedBuilding a successful product for a market in another countryPalash's catalyst to starting Goldcast while in schoolIncorporating a company as an immigrant in the USFormative experience: Learning how to win during adversityHow to differentiate from your competitorsHow to run B2B companies like media companiesEvolutions in the event marketing ecosystemWhat goes into running a great digital event that drives valueBuilding a high-performance team as you scale and growShow Links Check out goldcast hereConnect with Palash Soni on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Modern Startup Marketing
133 - The Most Creative Startups Build Marketing Into Their Company DNA (Dave Gerhardt, Founder of Exit Five)

Modern Startup Marketing

Play Episode Listen Later Jan 9, 2023 65:13


WOWZA. Guess who came on to jam with me? YUP. Dave. You're gonna love this episode as we dive into what it means to be creative at your startup, why it's so important today and way more. We ran over because there was just so much to talk about (thanks Dave!). Dave Gerhardt is Founder of Exit Five. He's a former marketing exec at Drift ($1B valuation) and Privy (Series A) and now he's got his company of one. Exit Five (started as DGMG back in the day) is a community for B2B marketing pros with 3,000+ paying members. The main premise: “You didn't go to school for B2B Marketing, but you can learn through the Exit Five community + podcast.” Dave also does some 1:1 consulting work with a small group of high-growth B2B startups like Metadata and Goldcast and Equals. His book "Founder Brand" was released in 2022 and was an instant #1 best-seller on Amazon in Marketing. He's got 150k+ followers on LinkedIn. Here's what we hit on: What does “creative” mean to you (HINT: it doesn't necessarily mean crazy and wild); Some creative ideas from Dave's time at Drift; How to have really good taste for what your audience wants; How to sell the CEO on the creative stuff (HINT: the key to brand building and marketing is not 100% direct response); When it's OK to have a feeling but not a growth plan; How to balance creativity with results; Why and how marketers need to make their ideas and expertise more public inside their company; Are startups being creative enough? (HINT: No.) What's stopping startups from being more creative; Which specific startups ARE being more creative, pushing boundaries, and experimenting with their marketing; When Dave was at his creative peak (HINT: at Drift we created a lot of demand and raised money); Why moving fast is so important (not just ideas); Dave asks me his burning question. You can find Dave on LinkedIn. Learn more about Exit Five. Visit Dave's website davegerhardt.com. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

OpsStars Podcast
[Greatest Hits] The Playbook for Transitioning From SMB to Enterprise Clients with Pat Oldenburg, Vice President of Demand Generation Operations at Motive

OpsStars Podcast

Play Episode Listen Later Nov 29, 2022 35:31


Pat Oldenberg, Vice President of Demand Generation Operations at Motive, joins us in today's episode of the OpsStars podcast to share his insights on scaling business processes while transitioning from small and medium-sized clients to account-based enterprise-level customers.

The Matt Baxter Show
Palash Soni - Co-Founder & CEO at Goldcast

The Matt Baxter Show

Play Episode Listen Later Nov 9, 2022 27:20


Palash is a huge believer in the power of marketing narrative and storytelling in changing the trajectory of a business. He advanced from Harvard Business School's MBA program to build the event marketing platform for the modern B2B go-to-market stack. Passionate about startups, founders, and excellent convo; thank you Palash for today's episode!

Conversational Marketing
3.6: How Events Can Help You Continue the Conversation (Kelly Cheng)

Conversational Marketing

Play Episode Listen Later Oct 27, 2022 24:51


On this show, we've covered how email, chat, video, and content can start, and continue, conversations. But despite all these strategies, there's still one area of marketing that hasn't been uncovered: events. Whether digital or in-person, events are great talking points to bring up with customers and prospects.No one knows this better than Kelly Cheng, the Head of Marketing and Growth at Goldcast. On this week's episode, Kelly shares her secrets for enabling sales to invite their prospects to events, communicating the ROI of events to the broader go-to-market organization, and creating events that people will actually want to talk about.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi and Kelly on Twitter @sammireinstein, @kellyhcheng, and @DriftPodcasts.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

Unleash Possible
Reimagining Events w/Belinda Joseph

Unleash Possible

Play Episode Listen Later Oct 17, 2022 24:54


A global pandemic has forced organizations to reimagine their traditional in-person events. Join Samantha and her guest, Belinda Joseph, Head of Events and Community at Goldcast, as they discuss how companies can reengineer their in-person events to accommodate both virtual and live events, providing each unique audience with engaging content along with a seamless shared experience.

DGMG Radio
Think Like A Media Company (30 Minute Marketing Strategy Discussion)

DGMG Radio

Play Episode Listen Later Sep 13, 2022 28:53


Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Tuesday Tips: Brand Building on a Budget

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Sep 6, 2022 4:09


This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Armen Najarian of Outseer, Heidi Bullock of Tealium, Caroline Tien-Spalding of Aptology, Rashmi Vittal of Productiv, Jakki Geiger of Pyramid Analytics, Kishore Kothandaraman of Goldcast, Bhaskar Roy of Workato, and Ajay Khanna of Explorium To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

DGMG Radio
The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni

DGMG Radio

Play Episode Listen Later Sep 1, 2022 42:54


Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world of event marketing today and lessons from Goldcast's startup marketing efforts over the last two years and his perspective on the role of marketing as Founder/CEO.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Modern Day Marketer
3 Modern Day Marketing Ways to Build for Quality Over Quantity

Modern Day Marketer

Play Episode Listen Later May 23, 2022 16:56


After speaking at “The Modern Day Marketer” webinar hosted by Goldcast, Brett McGrath reflects on his aspirations to speak at more events and thinks even more critically about the quality versus quantity debate. It inspired him to write his latest article, “3 Modern Day Marketing Ways to Build for Quality Over Quantity.” One, be a community-oriented marketer. Two, promote your content the modern way. Three, embrace modern reporting. 0:00 Intro 3:50 Goldcast Webinar 6:20 What sucks in B2B marketing? 8:22 Quality vs quantity 10:05 Brett's new article 15:34 Closing thoughts Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

The Ramped Podcast
Mike Goldenberg, Head of Sales at Goldcast

The Ramped Podcast

Play Episode Listen Later Mar 10, 2022 20:45


IN THIS EPISODE, WE COVER: [2:32] – Intro to Mike [4:12] – Investing in yourself [6:07] – Experience versus results [9:47] – Sales forecasting [14:43] – Learning from mentors and sales reps [17:08] –  Holding on to your options MORE ON MIKE:Mike's passion is coaching people and evolving systems through those changes to ensure they exceed their highest goal. He is an experienced Sales Director, Manager, Representative, and Analyst with a proven track record of coaching, building great relationships throughout the organization, and exceeding growth and retention goals. This is done with a passion for: building smarter methods of targeting prospects, nurturing relationships throughout the customer lifecycle, taking the time to get to know internal stakeholders, and a healthy dose of humor. With a history in a wide variety of industries, Mike believes most people that he has worked with would describe him as an upbeat, hard-working, intelligent guy with a good sense of humor and strong desire to help others succeed. MORE ON RAMPED: Check us out at www.rampedcareers.com Interested in becoming a Ramped Professional? Sign up here: https://rampedcareers.com/candidate-form/ Interested in becoming a Ramped Corporate Partner? Email us at sales@rampedcareers.com

The GoldCast
Curry makes history | Giants are ROLLIN'!

The GoldCast

Play Episode Listen Later Apr 16, 2021


The greatest Bay Area sports pod in the game is BACK. GoldCast hosts, Rudy3 and Ray 1 begin today with Steph Curry's MONSTROUS MONDAY MILESTONES, including surpassing Wilt Chamberlain as the Warriors Franchise scoring leader. (yeah, you read that right: 3 M's) Then we turn our eyes to the Giants hot start to the season and end with a discussion about the Giant's own Kruk, Kuip, and John Miller, three of the best sportscaster's in baseball… What say you, GoldCast Empire? What are your thoughts on Steph Curry's historic game this past Monday? Who is your favorite Giant right now? Let us know: http://www.youtube.com/thegoldcast http://www.instagram.com/thegoldcast http://www.twitter.com/the_goldcast http://www.twitter.com/top11podcast Follow Rudy: https://twitter.com/IamRudy3rd https://www.instagram.com/IamRudy3rd/ Follow Ray: http://www.twitter.com/raysolis Follow Candlestick Will: http://www.twitter.com/candlestickwill

The GoldCast
49ers Draft Predictions Round 1-3.

The GoldCast

Play Episode Listen Later Apr 13, 2021 32:48


Boom! GoldCast host Rudy Solis 3rd is joined by writer, director, and fellow actor, Max Marsh, to discuss the first 3 rounds of the upcoming 49ers draft. Max predicts who he believes the 49ers are going to draft: Mac Jones, Justin Fields, or Trey Lance. We also discuss our doubts in the Matt Stafford trade, the return of the 49ers Bears weird games, and much more! What say you, GoldCast Empire? Is this the year the 49ers draft a cornerback or guard in the later rounds? Let us know: http://www.youtube.com/thegoldcast http://www.instagram.com/thegoldcast http://www.twitter.com/the_goldcast http://www.twitter.com/top11podcast Follow Rudy: https://twitter.com/IamRudy3rd https://www.instagram.com/IamRudy3rd/ Follow Ray: http://www.twitter.com/raysolis Follow Candlestick Will: http://www.twitter.com/candlestickwill

Digital Marketing Radio
How to Integrate Virtual Events into your Digital Marketing Strategy - with Aleksandra Panyukhina

Digital Marketing Radio

Play Episode Listen Later Apr 8, 2021 33:46 Transcription Available


I'm sure that you're well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue. But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships made as a result of your virtual event? Those questions and more are covered in this, episode 240 of Digital Marketing Radio - How to Integrate Virtual Events into your Digital Marketing Strategy. Joining me today is a lady who's specialised in event marketing for the past 5 years.  She's a former Head of Event Marketing for https://www.semrush.com/ (Semrush) and the current Head of Events and Experiences for https://parcellab.com/ (parcelLab) – welcome to DMR - https://www.linkedin.com/in/apanyukhina/ (Aleksandra Panyukhina). [In this episode https://www.linkedin.com/in/ACoAABehLFIBTTbVka6h6mCUFj4TResosRguimM (Aleksandra) shared https://www.linkedin.com/company/mirohq/ (Miro) and https://www.linkedin.com/company/notionhq/ (Notion) as her 'Secret Software', https://www.linkedin.com/company/goldcastevents/ (Goldcast) as her 'Next on the List' and https://www.linkedin.com/in/ACoAAASuBY4BES4JLe7qAkh0LFpQ_Th9RS_g7ME (Kathryn Frankson) as her 'Magical Marketer'.]

The GoldCast
Which QB is right for Shanahan and the 49ers? w/ Jonny Del

The GoldCast

Play Episode Listen Later Apr 6, 2021 36:21


BOOM! The GoldCast is back with another hot pod to step to! Hosts, Rudy Solis 3 and Ray Solis 1 are joined by Jonny Del of Jonny Del's Football Academy to discuss 49ers and the upcoming draft. Jonny breaks down the four main quarterbacks linked to the 49ers: Zach Wilson, Justin Fields, Mac Jones, and Trey Lance. He then goes over who he believes fits Shanahan's system and predicts who the 49ers will draft on April 29th. What say you, GoldCast Empire? Who do you think the 49ers will draft? Let us know: http://www.youtube.com/thegoldcast http://www.instagram.com/thegoldcast http://www.twitter.com/the_goldcast http://www.twitter.com/top11podcast Follow Rudy: https://twitter.com/IamRudy3rd https://www.instagram.com/IamRudy3rd/ Follow Ray: http://www.twitter.com/raysolis Jonny Del's Football Academy: https://www.youtube.com/channel/UCt1LfHRE5eGiacPVtiaC10w

The GoldCast
The GoldCast 300th Episode Special Edition!

The GoldCast

Play Episode Listen Later Mar 31, 2021 25:00


This is technically the 301st episode of the GoldCast. This episode was recorded after the 299th, but then we had to record an emergency podcast after the Niners traded up from the 12th pick in the draft to the 3rd pick in the draft…

GOLDCAST
GOLDCAST #02 - Com que corpo eu vou?

GOLDCAST

Play Episode Listen Later Mar 4, 2020 12:33


Neste episódio do Goldcast trazemos uma discussão sobre beleza e estética. Até que ponto é saudável a busca pelo corpo perfeito? E o corpo perfeito existe mesmo? Quem está nesta conversa é a Rejane Petacci, diretora de uma franquia da Onodera e que atua no mercado de estética há quase 10 anos. Ela fala de como os clientes do segmento são alertados e orientados quando procuram um procedimento estético. A psicanalista Andrea Ladislau também entra no papo e aborda as consequências dos padrões de beleza na nossa saúde mental, além de alertar sobre os perigos da vaidade e da obsessão. Então chega mais com a sua beleza e seja bem-vindo ao Goldcast!

GOLDCAST
GOLDCAST #01 - Ponte Aérea

GOLDCAST

Play Episode Listen Later Jan 28, 2020 10:27


No primeiro episódio do nosso Goldcast, falamos sobre como planejar viagens. Aprendemos a pesquisar e comprar passagens baratas, assim como o que esperar de uma hospedagem e como podemos avaliá-la. Para isso, contamos com dois convidados: o Eduardo Loredo, empresário e fundador do Curso Academilhas, e o Rodrigo Alvite, diretor executivo do H Niterói Hotel. Seja bem vindo ao Goldcast e vamos viajar!