Marketing McCants: Build Your Business with Cheryl McCants your Marketing Momma

Companies succeed when they communicate diversity and practice inclusivity, tolerance, and equity. Tune in as I explain how communicating your firm's equitable practices can boost employee satisfaction and retention, enhance your brand's reputation, and improve your bottom line.  

The integration of diverse synergies with Black-owned businesses is a surefire formula for success. Listen up as I share my insights about how culturally diverse businesses share and communicate their messages respectfully to make a positive impact on our society. 

We're thankful for changemakers who advance equity and foster innovation in a business world that may feel stagnant or regressive at times. Tune in as I discuss the importance of Black changemakers in creating more business opportunities for economic empowerment as well as cultivating innovation. 

How can Black-owned businesses communicate diversity to shape culture and create stronger communities? In this first episode of Black History Month, I showcase how Black-owned businesses bring authentic cultural representation to the forefront to foster community connections and inspire others. 

Whether you're aware of it or not, your overall mental health and well-being directly impacts the health of your business. Let me teach you how you can ensure the well-being of your business not only for your own good, but also the good of your colleagues, clients, customers, and marketing campaigns. 

In this noisy world with many communication channels vying for our attention, it can be difficult to hear through the chatter. In this episode, I list three reasons why simply picking up the telephone and calling people can help you and your business feel reconnected, revitalized, and rejuvenated. 

While you might like to think you've got a 20-20 eye for your company's work objectives, we've all got our blind spots. Listen in as I highlight three clear categories of marketing objectives for you to consider to finetune your vision for your company's future. 

The new year is a great time to take a “vital temperature check” on how your business community sees you, just like getting that annual physical to make sure you're A-OK. Tune in as I discuss three ways you can find out how your company is doing from the perspective of your business peers. 

As business owners, we are in the people business – the key to any healthy business. In this last episode of 2024 on the last day of 2024, I recommend three resolutions you can make to keep your business thriving and connected in 2025.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

What are the three P's of a thriving business ecosystem? The first is Presence (which sounds about the same as Presents on this Christmas Eve of course), plus Process and Policy Review. Learn how you can leverage these three P's as you wind down 2024 and plan for 2025.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

As part of this month's series on building relationships in our business ecosystem, we offer a special guest episode featuring our very own podcast producer, Harvey Morris. Harvey is an Emmy award-winning musician, music producer, and the audio producer for our podcast series.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

The financial and employee assessments that we business owners tie up at the end of the year are key to keeping business relationships strong in the new year. Listen in as I teach you how to evaluate the health of your company to prep for 2025.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Competitors and rivals are an integral part of any business ecosystem, and we can gain valuable benefits from building relationships with our competitors. Tune in as I discuss how you can “Love thy competitor as thyself” for the good of your business.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

To conclude this month's marketing meal, I offer three great ways you can tend to the details, do the little things to clean up your business, and manage your bite-sized marketing messages this season.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Like the end of a good meal that leaves you craving something sweet, you want clients that come back. In this episode, I present three ways you can sweeten up your marketing meals so your clients can keep giving you business.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Marketing – and what it says about your business – serves as the Thanksgiving turkey that sustains your business through the holidays. Tune in as I discuss how to cook marketing campaigns that make your business memorable and buzzworthy.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In the spirit of twenty-twenty hindsight, I go over the importance of reviewing your marketing plans. Let's learn from our past campaigns as we continue on our journey of lifelong learning.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Communicating with cultural relevance can give you a competitive edge in today's diverse, multicultural market. Tune in as I discuss why cultural relevance can help ensure the long-term success of your business.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Because email serves as a major personal connection between your brand and your customers, you need to pay strong attention to and obey the General Data Protection Regulation law (or GDPR). Overlooking this law can seriously cost your business.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Every good marketer knows the importance of lifelong learning. Go back with me to Marketing 101, where I review three tactics that play a pivotal role in effective brand positioning. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

If the last few years have taught us anything in education, it's that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Of all the important education acts and laws out there, the McKinney-Vento Act is essential to everyone working in education, especially to marketers. Listen up as I share pointers on spreading the word about the McKinney-Vento Act to the public.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

As an educational marketer, you should know that your network with students doesn't end when they graduate. Tune in as I share my thoughts on how fostering alliances with alumni can build brand loyalty for your school.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

If you're the chief communications person for your school or school district, how do you best market your programs? Listen up as I discuss how storytelling provides the surefire path to greater student enrollment.    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Although summertime may mean fun and downtime, health risks still abound during this “let loose” season. Join me as I discuss how healthcare companies can re-engage with patients during the summer months.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

All health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd.  --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

How can you transform your business connections into business opportunities? The answer: Strategic networking and partnerships. Tune in as I explore these methods. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this episode, I discuss how healthcare companies can employ personalized and consistent communication to strengthen patient trust. Listen in for the latest digital tools, and educational content and resources. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Storytelling in the pharmaceutical space, when done effectively, can make complex scientific information more relatable and understandable. Learn how you can utilize storytelling techniques to help improve the world at large.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Crisis communication plays a vital role in leveling and managing public fear and misinformation, especially in the life sciences sector. Listen in as discuss ways you can mitigate crises in the life sciences sector. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this episode, I discuss ways that healthcare providers can build trust with patients through transparent communication. I emphasize open and consistent communication, ethical guidelines, and product abilities, which all go hand-in-hand.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Where do you begin when you're tasked with executing a successful healthcare event?  Join me for a quick trip to creating impactful healthcare events. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Today we have far more access to stronger, more personalized, and more virtual healthcare relationships than ever before. Tune in to hear how social media and other new technologies are revolutionizing patient engagement.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Why do you need to refresh your business goals regularly? To significantly boost your client base. Listen in for goal refreshment tips. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this episode, I discuss a topic that's crucial for small business owners and entrepreneurs: how to boost your external communication and strengthen your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

As a business owner, you have a wide gamut of tactics at your disposal to leverage your online presence and connect with customers. In this week's episode, I'll dissect your company's vital online presence. You can pick and choose which tips make sense for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

A recent McKinsey report suggests that AI could unlock between $2 trillion and $4 trillion in annual revenue across global industries. Listen in to this episode as I talk about ways AI improves business communication with customers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this podcast, I explore how adopting a big-picture, long-term communication strategy can revolutionize your business and shape its future. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this episode, I delve into the art and science of effective communication. Explore ways to shine brighter than the rest in this sea of competitors. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

You might think philanthropy belongs only to the major players in the business world. Listen in as I debunk the myth that only the titans can afford community giving. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Positive public health outcomes arise when life science companies engage with patients. In this episode, I spotlight the power of community outreach. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this episode, I delve into the art of crafting customer experiences that leave positive lasting impressions. Discover how empathizing with your customers can foster loyalty.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

What's the magic ingredient behind creating content that really resonates with every member of your audience?  The answer: content personalization. I'll talk about this concept and explore ways to boost your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Have you wondered why certain products, ideas, or services catch like wildfire while others fade out? I'll share some ways that you can identify your customer trends and ride them to success. Listen in now. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

In this episode, I walk you through the process of leveraging customer feedback – welcoming the good, tackling the bad, and turning even the ugly into opportunities for excellence. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

What your company sells means a lot, but how you make your customers feel means a lot more. I'll chat with you about how you can engage with your customers and improve your connections with them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Whether you run a startup or manage a well-established brand, you need to set and track measurable marketing goals. Listen to this week's episode on how measurable marketing goals can guide you to success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Are you eager to boost your online presence? I'll provide you with a comprehensive roadmap to assess and enhance your digital marketing efforts. This includes analyzing your data to make well-informed marketing decisions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Whether you run a fairly new business or have been an entrepreneur for decades, it's important that you measure your company's social media engagement. Listen in as I discuss ways to act on the results you generate. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support