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A few weeks ago, I spent a couple of days recording at the excellent Transform conference in Las Vegas, and this is the first of two episodes with a complication of some of the conversations I had. My first guest is Danielle Farage, a renowned Gen Z Futurist, Educator, and Community Builder. Danielle shares her perspective on why it's crucial to give Gen Z a voice and discusses the current employee experience for the newest generation in the workforce. My second conversation is with Recruiter and Creator Joel Lalgee. Joel talks about his journey to reaching an incredible 600,000 followers across various social media platforms. He shares his insights on how recruiters and employers should use a combination of short-form video and face-to-face experiences to build an influential brand. Topics we cover: The disconnect between the C-Suite and early career talent Including younger voices in the conversations defining the future of work Advice on building the workforce of the future Helping Gen Z develop their careers is an appropriate way for the times we live in What will work look like in five years? Producing high-quality content for TikTok and Instagram Why TA is missing a massive opportunity Being Omnichannel and building relationships and trust Follow this podcast on Apple Podcasts.
A few weeks ago, I spent a couple of days recording at the excellent Transform conference in Las Vegas, and this is the first of two episodes with a complication of some of the conversations I had. My first guest is Danielle Farage, a renowned Gen Z Futurist, Educator, and Community Builder. Danielle shares her perspective on why it's crucial to give Gen Z a voice and discusses the current employee experience for the newest generation in the workforce. My second conversation is with Recruiter and Creator Joel Lalgee. Joel talks about his journey to reaching an incredible 600,000 followers across various social media platforms. He shares his insights on how recruiters and employers should use a combination of short-form video and face-to-face experiences to build an influential brand. Topics we cover: The disconnect between the C-Suite and early career talent Including younger voices in the conversations defining the future of work Advice on building the workforce of the future Helping Gen Z develop their careers is an appropriate way for the times we live in What will work look like in five years? Producing high-quality content for TikTok and Instagram Why TA is missing a massive opportunity Being Omnichannel and building relationships and trust Follow this podcast on Apple Podcasts.
A few weeks ago, I spent a couple of days recording at the excellent Transform conference in Las Vegas, and this is the first of two episodes with a complication of some of the conversations I had. My first guest is Danielle Farage, a renowned Gen Z Futurist, Educator, and Community Builder. Danielle shares her perspective on why it's crucial to give Gen Z a voice and discusses the current employee experience for the newest generation in the workforce. My second conversation is with Recruiter and Creator Joel Lalgee. Joel talks about his journey to reaching an incredible 600,000 followers across various social media platforms. He shares his insights on how recruiters and employers should use a combination of short-form video and face-to-face experiences to build an influential brand. Topics we cover: The disconnect between the C-Suite and early career talent Including younger voices in the conversations defining the future of work Advice on building the workforce of the future Helping Gen Z develop their careers is an appropriate way for the times we live in What will work look like in five years? Producing high-quality content for TikTok and Instagram Why TA is missing a massive opportunity Being Omnichannel and building relationships and trust Follow this podcast on Apple Podcasts.
Josh Ott has a lifelong career in sales & marketing and is known for his creative edge and methodology. With over 15 years of experience at a wide range of companies such as ABC, BET, Scripps, MTV, Pivot, The Shaderoom, and more, Josh has seen the Media industry from all angles and seamlessly moved between Digital, Cable television, and Radio to gain a deep understanding of the Media Industry. These different facets of the business have made him passionate about the tangible impact of a well-executed cross-platform marketing strategy. Additionally, his entrepreneurial experience with a successful grass-fed beef company has given Josh a passion for the growth and development of brands. He is a true collaborator and driven leader. He has won Telly Awards for work with Denny's and multiple internal awards for exceeding sales goals. In his current role at The Shaderoom, Josh runs a cross-platform sales and Marketing team at the country's #1 Social Brand.
JOIN MY 8-WEEK FEMININE ENERGY MINI MIND, THRIVE ON LIFE, IN 2024! JOIN MY FEMININE BUSINESS PROGRAM FOR FEMALE BUSINESS OWNERS If you're a biz owner or content creator, then you'll know just how much work goes into creating aesthetic AF reels. In this episode, I'm chatting to Caitlin Armstrong - a former personal trainer from Australia who grew an incredible personal brand on multiple social platforms. What started as a passion project to heal her relationship with food through Food Photography, grew into primarily a Faceless Personal Brand with over 300K followers across all social platforms & the evolution of 6 figure digital creation agency, The Social Voice. In this episode, we discuss: >> The link between personal healing, inner growth and a successful business >> How to overcome your perceived weaknesses and turn them into your superpower >> Finding your authentic voice online >> Caitin's top tip to Unfuck Your Life! Connect with Caitlin: Instagram: @caitlinaarmstrong 1:1 COACHING CALL: Craft a Content Strategy specific to your Client & learn more about Social Media, Content Creation & Growth Click here REELS COURSE: Learn to edit like Caitlin Click here (Caitlin is also releasing an IG Starter Guide at the end of the year which will be half price for all Reels Course Members) More free resources for you: HEAL YOUR FEMININE ENERGY GUIDE FEMININE LEADERSHIP PLAYBOOK FREE TRIAL OF MY CERTIFICATION - THE EMBODIED COACH ACADEMY RECEIVE MY WEEKLY VALUE-PACKED NEWSLETTER TRAINING FOR FEMALE BIZ OWNERS: SHE SUCCEEDS MASTERCLASS MANIFESTATION TRAINING: THE ART OF ATTRACTION MASTERCLASS Offerings for you: JOIN MY LEADERSHIP MASTERMIND IN 2024 JOIN MY FEM ENERGY MINI MIND IN APRIL 2024 GET MENTORED IN A 1-1 SETTING (LONG- OR SHORT-TERM) GET CERTIFIED AS A LIFE + SUCCESS COACH >> EMAIL ME TO CONNECT/ ASK QUESTIONS: hello@lauraherde.com >> FOLLOW ME ON INSTAGRAM: @laura.herde As always, feel free to share this episode with your bestie, and tag me on IG when you listen so I can repost you! Thank you so much for tuning in, love.
Building a Social Brand to Maximize Your Real Estate BusinessEpisode 136No matter your opinion on social media, it's undeniably a great tool for networking and expanding your real estate business. While the huge success of people like Brandon Turner and David Portnoy are uncommon, it's very possible to establish influence in your local market just by dedicating time to your social presence.In this episode, hosts Mike and Dan examine how entrepreneurs are able to create a path to long-term wealth by building a personal brand online. They highlight the benefits of social media for real estate investors, discuss bringing value to your audience, and offer actionable tips to get started.Since this is a Mike and Dan show episode, your hosts are also covering the Maui wildfires and a wild Oprah conspiracy theory. This opens up a conversation about marketing to people in distress, including when it's crossing the line and how to approach sellers with empathy.If you're not yet leveraging social media for your business, this episode should convince you to start. Tune in now to learn more!!Topics discussed in this episode:The morality of marketing to distressed sellersDavid Portnoy's amazing deal to buy back Barstool SportsThe power of social media and having a personal brandUsing social media for your real estate businessMike and Dan's top tips for leveraging social mediaIf you're an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeCheck out the NEW Big Dan Energy shirt (and more!) in the Collecting Keys Merch Store: https://store.collectingkeyspodcast.com/Download the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:https://www.collectingkeyspodcast.comhttps://www.instagram.com/collectingkeyspodcast/https://www.instantinvestorprogram.com/https://www.instagram.com/mike_invests/https://www.instagram.com/investormandan/This episode was produced by Podcast Boutique https://www.podcastboutique.com
Marketing McCants: Build Your Business with Cheryl McCants your Marketing Momma
Standing out on social media and creating a solid brand identity can be challenging. Fear not, your marketing momma is here with tips to enhance your social media presence and grow your brand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
Alex har skaffat sig ett nytt intresse. Linda har stängt dörrarna till Social Brand lab för den här gången. Det här avsnittet består av en blandning — mer än nånsin — av det mesta. Högt och lågt.
Subscribe for more great interviews from Taiwan: https://www.youtube.com/c/EddyLIVE BuonX Branding Consultancy is a crossover and cross-border branding consultancy helping brands to succeed in the international market by developing their branding roadmap with a sustainability mindset along with their business journey. BuonX maintains long-term relationships with clients of various sizes and industries, from Nasdaq listed to startups. It has worked with industries like technology, fintech, FMCG, entertainment, and fashion. BuonX Website: www.buonx.com Insta: https://www.instagram.com/buonx.co/ ---------------------------------------------------------------------------------- Order directly from Eddy's Cantina: https://www.eddys.tw/ Check out my daughter's Gaming Channel: https://www.youtube.com/c/AaliyahGaming/ Podcast recorded at: https://g.page/eddystianmu?share
Want to connect with more customers, elevate your brand, and build authority in your space? This San Diego-based social media consultant can help! Find out more at: https://socialsharkmedia.co (https://socialsharkmedia.co)
Kirsten Jordan from Million Dollar Listing NY joined this episode of the Social Pros to share how she juggles being a mom with living a full life and building a solid social media brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It's not easy being a jack-of-all-trades and a master of all, but Million Dollar Listing NY's Kirsten Jordan somehow pulls it off. She's not just a licensed associate real estate broker, she's also a real estate adviser, the founder of the Kirsten Jordan Team at Douglas Elliman, and the star of Million Dollar Listing New York on Bravo. Kirsten is on Social Pros to share some insights into how she built a thriving social brand alongside her track sheet of other accomplishments. There's a huge difference between leveraging social media on a personal level and using it as an asset — and Kirsten has cracked the code. She delves into the nuances of different social media platforms, time management tips, and how she started the Moms of Real Estate campaign. In This Episode: 5:01 – How Kirsten realized that social media could help her build a brand 7:14 – How Kirsten keeps up with the latest social media trends 9:11 – Why using calendars is key to Kirsten finding balance in her day 11:10 – Getting over the awkwardness of self-promotion 12:40 – How Kirsten's team manages self-promotion 14:30 – How Kirsten broke into TikTok 16:57 – Kirsten's approach to content creation for different audiences 21:33 – Why cultivating a community was so important for Kirsten 25:03 – How to measure success on social media 27:11 – Kirsten shares her personal goals for her social channels 28:17 – Kirsten describes her most successful social posts 31:21 – Kirsten's advice for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce ICUC.Social Check out Kirstenjordan.com Follow Kirsten on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.
Sarah is an entrepreneur that has worked extremely hard to get to where she is at. From the east coast to the west coast, Sarah is growing her health and wellness coaching business in person and online. She has had many different experiences with her body from her days of dancing to now strength training. Enjoy her story as she walks us through the pivotal moments that have lead her to a business owner and how she has scaled her social media with her business! View This episode- https://youtu.be/uSUu-xK5yo0 #SarahStrauss #WhoKnewInTheMoment? #DedicatedToGrowth
Tips and tricks to post a Podcast or Episode on Instagram. When it comes to Social Media, Instagram is the place to be. According to The Infinite Dial study from Edison Research and Triton Digital, Instagram represents the second most popular Social Brand, after Facebook. The Instagram success is far from being done. The platform is likely to grow more and more in the next few years, and it's already the most used app for Americans between 12 and 34 years old. Given such numbers, there is no doubt Instagram needs to be part of a podcast promotion strategy. Can you post a podcast on Instagram?Yes, you can! Even if Instagram it's a visual social media platform, there are a few tricks to use Instagram formats to share your podcast through Stories, Videos and Pictures. In this episode, I show three ways to make a podcast promotion on Instagram possible and successful.Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://hubs.ly/Q0139TgJ0Website:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/company/wsi-smith-consulting/Make an appointment:https://app.hubspot.com/meetings/mick-smithBe sure to subscribe, like, & review The Doctor of Digital™ Podcast:https://www.spreaker.com/show/g-mick-smith-phds-tracksSign up for the Doctor Up A Podcast course:https://doctor-up-a-podcast.thinkific.com/
On this week's episode, Katie & Vic discuss the dreaded wedding season and go through the dos and don't of finding a plus one and what to do if you're asked to go to a wedding, when you would rather do anything but that. Then (16:57), we are joined by Jess Hunichen & Emily Ward, the founders of the influencer and PR agency, Shine Talent Group. We start from the beginning, when Jess moved from Australia to Canada, and met her now business partner, Emily, at an infamous Christmas Party. This infamous Christmas part led them to creating their empire, which represents some of the biggest brand names in the online and social space, and has grown into becoming North America's leading Talent Management and Brand Partnerships agency. Throughout this episode, we discuss the start of influencer marketing, best practices for your social growth strategy, finding your niche and unique selling point, and so much more. If you're interested in getting your start in influencer marketing or are a creator yourself, this is the episode for you! Follow Shine Talent group @shinetalentgroup and visit their website: https://shinetalentgroup.com Follow us on Instagram & TikTok @themoralhangoverpodcast and subscribe to the podcast, we have new episodes every Monday! https://www.moralhangoverpodcast.com
Jon talks with LeAnn Henri, Social Media Guru and realtor at DOBI Real Estate, who specializes in wealth building for the millennial generation. Jon and LeAnn talks about how to build your social brand, educate your clients in today's market and how to differentiate yourself in today's world. LeAnn specializes in wealth building for the millennial generation. Since she has an education background, her biggest priority during a transaction is to educate her clients about the home-buying and selling process. She wants clients to come to the closing table feeling prepared, rather than feeling like it was a whirlwind that they barely remember. LeAnn provides an exciting experience that allows clients to be fully armed with knowledge that they can pass along to their friends, family and anyone else with real estate goals to achieve. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with LeAnn Henri: Website: www.leannhenri.com Twitter: @leannhenri Instagram: @leann_henri LinkedIn: http://linkedin.com/in/leann-henri-allan-b9931366 Facebook: https://www.facebook.com/leannhenri/
In this episode, I share part 2 of an interview I did for the 30dayspeaker.com with Ryan White, a digital entrepreneur & influencer investor. He is the founder of the globally recognized social media marketing company Social Revelation. Ryan's company helps businesses and personal brands increase their digital footprint and brand awareness online. His company manages the social media strategy for several 78 figure earners or top performers within their industry. Ryan has also been featured on various entrepreneurial and business podcasts. You will learn how to utilize social media as a tool to tell your story and how to stay authenticlly yourself. Sometimes people get so caught up in painting a fake picture to show the world because they think that's going to grow their following base. But in reality, when it comes to connecting with people and portraying this perfect lifestyle, it is actually causing a disconnect with your audience. You will find out why this is in this episode, enjoy the show! Hit me up on Instagram: @CEODanielFrancis
In this episode, I share part 1 of an interview I did for the 30dayspeaker.com with Ryan White, a digital entrepreneur & influencer investor. He is the founder of the globally recognized social media marketing company Social Revelation. Ryan's company helps businesses and personal brands increase their digital footprint and brand awareness online. His company manages the social media strategy for several 78 figure earners or top performers within their industry. Ryan has also been featured on various entrepreneurial and business podcasts. You will learn how to utilize social media as a tool to tell your story and how to stay authentically yourself. Sometimes people get so caught up in painting a fake picture to show the world because they think that's going to grow their following base. But in reality, when it comes to connecting with people and portraying this perfect lifestyle, it is actually causing a disconnect with your audience. You will find out why this is in this episode...enjoy the show! Hit me up on Instagram: @CEODanielFrancis
Anouk van Vliet is ondernemer en mede-eigenaar van online branding bureau The Social Brand. Met haar bedrijf helpt zij productmerken met een duurzame missie online opvallen en impact maken met een krachtige online branding. Haar missie? Bedrijven een plek te laten veroveren in het hoofd en het hart van hun doelgroep. Strategisch, duurzaam en gericht op échte verbinding. Anouk geeft tijdens #BC2021 een workshop waarin ze laat zien hoe je een sterk merk opbouwt d.m.v. duurzame branding. In deze podcast neemt ze je mee in het volgende: 1. Een sterk merk bouwen dmv duurzame branding. Wat is volgens Anoek de grootste fout die ondernemers maken als ze aan een sterk merk denken? 2. Wat levert het je op als je je inzet op duurzame branding en waar bestaat dit uit? 3. Met welke aspecten wordt er rekening gehouden als je je inzet op duurzame branding? 4. Welke trend omtrent een sterk merk bouwen en duurzame branding kunnen ondernemers voor geen goud laten liggen dit jaar? 5. Op welke manier zouden luisteraars aankomend jaar het beste echte verbinding maken met zijn of haar doelgroep? Heb je hier een aantal tips voor? 6. Als er een ding maar zou zijn waar je jij in 2021 op zou focussen wat zou dit dan zijn? 7. Zijn er nog dingen die je graag nog in je workshop had willen delen? Benieuwd geworden naar deze aflevering? Beluister het dan nu. Website: https://businessclassevent.nl/ Heb je vragen? Stuur me een mail op info@artjanna.nl of stuur me een DM via Instagram: www.instagram.com/artjannaharkhoe Facebook: www.facebook.com/artjannaharkhoe Website: www.artjanna.nl
It's impossible to escape the influence of social media. Even for those who don't participate, it has a measurable impact on our day-to-day lives, from influencers and celebrities to everyday teenagers.With that omnipresent nature comes potential pitfalls.Social media is a great tool for meeting new friends, sharing common interests, entertainment, and more, but it's critical to practice careful stewardship of your online presence and personal “brand.”That's the subject of this episode of Realiteen Talks, as host and FranklinCovey Education High School Practice Leader Gary McGuey invited a three-teenager panel of firsthand experts to discuss how they care for their own social brand.That's because a person's “social brand” also extends to the real world and how others interact with them. Everything is intertwined, and people that have never met you can now from an opinion of who you are – or seem to be – simply from digital interactions and content.In discussing this enormous topic, McGuey and his guests offered several key insights, such as posting about your personal beliefs and convictions, keeping your eye on the wider context of everything you post, and considering how your social brand could affect life choices down the road.
Functioning here as Creators, not just as a piece of creation. Guang is a Social Brand. Guang Inspire Creation. visit Website for more exclusive content, great music, Shop Creative, and stories.
In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Social media can be a really powerful channel for a brand, and in fact, smaller brands can exploit this channel really well by being more authentic and genuine, while that can frequently get lost in larger companies as new staff members lose touch with the brand. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving you practical, proven strategies to take you from confused to confident.
In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies.
Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out amongst competitors.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: · YouTube: https://www.youtube.com/user/IFTubes · Facebook: https://www.facebook.com/ImmediateFuture/ · LinkedIn: https://www.linkedin.com/company/immediate-future/ · Twitter: https://twitter.com/iftweeter · Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/
Bekommst du Gänsehaut, wenn jemand in deinem Umfeld über «Personal Branding» spricht? Oder über «Social Selling»? Tijen Onaran geht es genauso. Deshalb spricht sie in der neuen Folge des InnoPodcast mit Khalil über das «Social Me». Sie erklärt, wie wir alle uns in den sozialen Medien und somit bei unserer Zielgruppe sichtbar machen können, warum Unternehmen gerade bei der Kommunikation ihrer Führungskräfte auf Social Media noch viel lernen müssen und warum niemand unser Potenzial erkennt, wenn wir nie darüber sprechen. Tijen Onaran ist ein echtes Allround-Talent. Sie ist Gründerin der Global Digital Women Community, die digitale Gestalterinnen vernetzt und sichtbar macht. Zudem ist sie Buchautorin, Podcasterin bei Business Punk, Speakerin und gefragte Stimme in Leitmedien zu Digital- und Netzwerkthemen. Sie ist regelmässig als Kolumnistin tätig und Fakultätsmitglied für Digital Leadership an der Management School St. Gallen. ***** Alle Themen der Folge im Überblick: 0:22 Vorstellung Tijen Onaran 2:27 Welche Persönlichkeit Tijen an das Gute glauben lässt 6:12 Was bedeutet Sichtbarkeit? Warum ist das wichtig? 8:32 Abgrenzung von Social Selling, Social Brand und Social me 13:17 Die Perspektive macht’s 18:24 Clash zwischen der Corporate Brand und den Social Me? 24:10 Wie Führungskräfte auf LinkedIn (nicht) unterwegs sein sollten 35:12 Neue Strategie, neue Rolle - Rebranding des Social Me 39:32 Grenzfälle der Positionierung 49:26 Outro & Message an die EspaceLab Community ***** Viel Spass beim Hören dieser Folge des #InnoPodcast. Folge unserem Kanal. Teile diese Folge in deinem Netzwerk. Du findest uns überall, wo es Podcasts gibt. Schick uns dein Feedback zum Podcast gerne als Kommentar oder via E-Mail an espacelab@post.ch. Oder besuche uns auf https://www.post.ch/de/ueber-uns/innovation/open-innovation/espacelab ***** Über den Host Khalil Bawar stellt im InnoPodcast Geschichten der Heldinnen und Helden vor, die auf ihrem spezifischen Sektor Veränderung vorantreiben. Er ist überzeugt, dass diese (Erfolgs-) Geschichten bei der Transformation helfen und die Post, die Schweiz und die Welt miteinander verbinden. Khalil ist nicht nur Host des InnoPodcast, er leitet auch das EspaceLab, das Innovationslabor der Schweizerischen Post.
Hoe zien wij de toekomst van online cursussen en programma's? Deze vraag kregen we van Anouk en Manon van The Social Brand. Er zijn steeds meer ondernemers die aan de slag gaan met e-leaning en online programma’s maken. Hoe kun je nog het verschil maken met online educatie?
Episode 11 Coming At You! Today we're looking at how Generation Z is shaping their future with the power of social media. Specifically, we're highlighting Nilladriz who is changing the landscape of Generation Z careers. Listen to Dan's points around how this generation can break through the noise, create a brand and redefine the traditional career arc.Research for this segment:https://www.forbes.com/sites/shamahyder/2020/07/30/how-gen-z-is-rewriting-the-rules-a-case-study-with-20-year-old-director-nilladriz/#4772a83774ecAlso, Peter covers the rise of no-code application development. We're highlighting Webflow and what they're doing to shut down the "website builder" stereotype and are marketing themselves as a "Visual Software Development Platform." These apps could be the future of how entrepreneurs build out their first applications... or even their entire business.Research for this segment:https://www.forbes.com/sites/nealtaparia/2020/07/27/how-no-code-apps-can-you-help-you-launch-a-mobile-first-business/#68dd5ad13e3chttps://podcasts.apple.com/us/podcast/pioneering-the-no-code-movement/id1469759170?i=1000461892531Rocking the Weekend:Dan is enjoying the beach... he deserves it.... "don't know what I'm doing Dan."Peter will be listening to some blues! Great modern blues playlist here!https://music.apple.com/us/playlist/modern-blues/pl.u-2aoqXV6UNY20lZ5Social Media (We Love Engagement!) Facebook PageLinkedIn Page Twitter@PeterRukis@ninjasurprise59@RockingTheBizInstagram@rockingthebizFollow Peter’s coding Journey! @careerincodesBlog with us on Medium!@Peter.Rukis@ninjasurprise As always, we will rock with you next time!
Jeanne hat ihr Hobby zum Beruf gemacht. Sie arbeitet als Social Brand Managerin bei Lóréal und ist parallel dazu Ambassador für Global Digital Women. Während Ihres Wirtschaftspsychologie Studiums war social Media nie ein Thema. Durch Zufall machte Sie Ihr Hobby zum Beruf, denn nach dem Studium fing Sie bei einer Unternehmensberatung an, in der Sie der Geschäftsführung nahe legte sich mit Social Media zu befassen. Wie es danach für Sie weiter ging, erfahrt im Interview mit Uli Kessel.. #rotonda #L'oréal #top40unter40 #designoffices Über Rotonda: DER BUSINESS CLUB DES 21. JAHRHUNDERTS Der Rotonda Business Club ist das größte aktive Netzwerk für unternehmerisch denkende und handelnde Menschen in Deutschland. Unsere 8 Clubstandorte bieten Raum für Beziehungen und neue Ideen. Hier können Sie sich in einem zukunftsorientierten, professionellen Ambiente mit interessanten Menschen austauschen und neue Impulse für Ihr Business gewinnen. Als Mitglied stehen Ihnen unsere Räume und Veranstaltungen in allen wichtigen Städten Deutschlands offen. Unsere Clubmanager sind persönlich für Ihre Anliegen da und kümmern sich aktiv um Ihre Themen und Anforderungen. Selbstverständlich profitieren Sie auch von unserem starken Netzwerk, vielfältigen Services und hochkarätigen Veranstaltungen. Sprechen Sie uns an. Wir freuen uns auf Sie! www.rotonda.de
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and then create calls to action. This episode will give you a head start and helpful tips on how to manage a brand page on social media. Other topics covered in this episode include:Claiming your real estate - getting the usernames/handles across social platformsCreating consistent content - you’re training the audience’s expectations based on the content you shareBuilding followership - content, hashtags, linksWho to follow and following others as an awareness strategyEngaging your audience - the need to not only build followership but engage and interact with your audienceCreating call to actions - getting people to sign up, buy, or participate in actions off of the social platformCampaigns, giveaways, and contests - using these methods to create engagement and actionThe tradeoffs of managing the brand account in-house vs outsourcedIf you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers!
It's our honor to speak with Victory Harbin, co-owner of The Social Brand. Despite divorce and a costly accounting error, Victory turned setbacks into success by founding and running multiple successful companies including her current marketing firm (The Social Brand)... all before age 30. Victory is an economic development speaker, and an incredible wealth of knowledge on business branding and marketing. She'll be the first to admit that she's not perfect, but her willingness to be bold is an inspiration to anyone wondering how they can do the same. Follow Victory at https://www.instagram.com/thesocialbrandtn/Follow us on Instagram:The Show - @CashTalkPodcastAdrian - @theAdrianHallCraig - @FinancialFowler
On Caria's couch this month is Andy Martin, Co-founder AuscastNetwork - Australia's coolest podcast who talks about working on NOVA radio, the benefits of podcasting and how you can start and what it takes to build brand awareness on social media. CONNECT WITH CARIA: Facebook page: https://www.facebook.com/cariawatt Instagram: https://www.instagram.com/cariawatt LinkedIn: https://au.linkedin.com/in/cariawatt Twitter: https://twitter.com/cariawatt Medium: https://medium.com/@CariaWatt LISTEN & DOWNLOAD: AuscastNetwork: https://www.auscastnetwork.com/home/cariacares iTunes: https://podcasts.apple.com/au/podcast/the-cariacares-podcast/ Stitcher: https://www.stitcher.com/podcast/auscast-network/the-cariacares-podcast TuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Cariacares-podcast-p1120216/ iHeartRadio: https://www.iheart.com/podcast/256-the-cariacares-podcast-31135891/ Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvZjQwNzdhODktNmYzNC00ZTRhLTg4YTYtYTg5ZTAwNjg0M2U2LzBkNzUyMjQ4LTA1MjktNDI0Yi1hODVlLWFhZmIwMTc2NzYxOS82YzdkZmJlMC02MjgzLTRhYjctYTA3Mi1hYjEyMDBhYWQ1OGUvcG9kY2FzdC5yc3M%3D Spotify: https://open.spotify.com/show/65CYWvURsj28ZEFt6Q3LfU Hit ▶️ now and please
On Caria's couch this month is Andy Martin, Co-founder AuscastNetwork - Australia's coolest podcast who talks about working on NOVA radio, the benefits of podcasting and how you can start and what it takes to build brand awareness on social media. CONNECT WITH CARIA: Facebook page: https://www.facebook.com/cariawatt Instagram: https://www.instagram.com/cariawatt LinkedIn: https://au.linkedin.com/in/cariawatt Twitter: https://twitter.com/cariawatt Medium: https://medium.com/@CariaWatt LISTEN & DOWNLOAD: AuscastNetwork: https://www.auscastnetwork.com/home/cariacares iTunes: https://podcasts.apple.com/au/podcast/the-cariacares-podcast/ Stitcher: https://www.stitcher.com/podcast/auscast-network/the-cariacares-podcast TuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Cariacares-podcast-p1120216/ iHeartRadio: https://www.iheart.com/podcast/256-the-cariacares-podcast-31135891/ Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvZjQwNzdhODktNmYzNC00ZTRhLTg4YTYtYTg5ZTAwNjg0M2U2LzBkNzUyMjQ4LTA1MjktNDI0Yi1hODVlLWFhZmIwMTc2NzYxOS82YzdkZmJlMC02MjgzLTRhYjctYTA3Mi1hYjEyMDBhYWQ1OGUvcG9kY2FzdC5yc3M%3D Spotify: https://open.spotify.com/show/65CYWvURsj28ZEFt6Q3LfU Hit ▶️ now and please
This is a continuation of my interview with Ronan O'Connor who is @yogagolfdad on Instagram, a micro-influencer. Episode 10, I interviewed him and helped you guys get to know who he is, about how he became a micro-influencer, what a micro-influencer even is and kind of laid the groundwork. In this continuation of that conversation, we get more into how he uses personality and makes it relatable to his followers using humor and the fit between himself as a micro-influencer and the brands that he works with. He talks about some of the benefits that he gets and how the brands, how they experience benefits, how they communicate with him and find him and kind of strike a deal together, so to speak. And he gives examples of brands, experiences that he creates around the brands with his followers. So, I hope you find this interesting, valuable and fun. Hi, everybody. Welcome to Episode 11 and I didn't know we were going to be able to have Ronan O'Connor back, but he's been so gracious to give us some more of his time so we can go into a little more of the nitty gritty around the influencer world and micro-influencer world and how it might help you in your brand this year and in 2020 and beyond. So Ronan, thank you so much again for being here. He's at @yogagolfdad on Instagram. Yeah. Thanks, Carey, great to be back. Thank you. So, I'm going to dive right in here. I wanted to ask you something now so our listeners can think about how aspects of the micro-influencers personality can be really powerful in relatability. When you think about what will be relatable to your future customer or your customer that you have today or that you want to upsell or resell, that's kind of what I want to talk about. So Ronan, we often see your sense of humor. I mean, I literally laugh out loud when I see your feed a lot of times. You're so funny and your sense of humor is shared regularly with your following. Can you tell us kind of what that means to you? Like how do you integrate it into your communication and why do you kind of go all out with it? To grab attention? To be memorable? Like where do you come from with it? Yeah. Honestly it's just naturally how I am and as we spoke about in the last podcast, I don't overthink things too much on my Instagram. I'm just putting myself out there to the world and what I'm doing with my life and yeah, it just so happens that I'm naturally funny. Yeah, I don't overthink it. And it's just stuff that I'm doing, whether it's golfing with my friends and we're just having fun, like I'm just showing people what we're up to, you know what I mean? Because not a lot of people golf and they don't know what goes on. And a lot of people, like as an example would be like, "Well, if only I knew golf was this fun." And a lot of people ask me to play golf with them and all of that as well. So yeah. I mean just to answer your question, it's just, I'm just putting myself out there, you know what I mean? Anyway, I am and it just so happens that humor is something that I am naturally good at and just putting up my videos which so happen to be funny sometimes. You know what I mean? Sometimes I'm not even trying to be funny and people like... I get so many responses and it's like, "Well, I didn't even know that was funny." And then like for example, I don't know if you noticed, I haven't done it in a while, but I'd be driving home in traffic and just dealing with slow drivers and like- Prius. ... in particular Prius's. Yeah, exactly. I was going to bring that up. That became a thing. That's probably one of the biggest thing that people go on about is like, I don't know, for whatever reason they find that so funny. It is. But to me, like when I'm doing, I'm in like, because that's how I am in the car. I don't overthink it. I'm just in a rage in my car it's like, "Come on," you know, and there's a little Prius driver, driving literally like 20 miles under the speed limit. I go, "Come on, I can't cope." And I don't know if everyone's like this, but when I'm driving, it's the only time where I'm really aggressive and it's not really... I'm not like that outside of my car for the most part, but it's just, I don't know, it's probably another topic for another day. But in the car, I guess people, you can be yourself and just really scream out, you know what I mean? And that's what I do and that's what I'm putting out there. That's just who I am. You know what I mean? Well, you round it out. Like it's not like you're only talking about yoga, golf and being a father. Yeah. You're showing more. And I think why people think it's funny is because we all have been there in the car when we're so frustrated with someone around us in another car and then it's just like, we're not in it, or we're likely like at our desk or waiting for a doctor appointment on our phone. And it's just funny. And just to finish off quick with the Prius's, it just so happened that I was driving through Harvard Square, which is right near Harvard University and for whatever reason in Cambridge, Massachusetts, it seems to be like the Prius capital of the world and every car was a Prius. So it was torture just going from A to B. So I was just like expressing my frustrations and that's how it all came about. You know, maybe Prius will call you and you can represent their brand in some hilarious way. I'll never. You'll never see me in a Prius like. Oh, that brings... I wasn't going to answer this question next, but it brings about something that you and I talked about is with some influencers, like the big ones have said that they regret taking on certain brand deals so to speak, because it wasn't really fitting with who they are. In the previous episode, everyone, if you haven't listened to Ronan, we do kind of lay the groundwork for getting to know him and kind of making the influencer come alive for you. He did, we talk about an amazing campaign that he did around a whiskey brand, a yoga brand and some clothing, I think. And it just really demonstrated well a partnership that he had as a micro-influencer that was really fitting with who he is and it was a huge success because he enjoyed it and he got the brand involved, they got involved and the community came together and it was just awesome. So Ronan, can you kind of share your thoughts about like what kind of brand relationships you would use or not use and I mean not giving specific names or anything like that, but just kind of how you think of it? For me, personally, as I mentioned previously, I don't do it for the money and I'm just putting my life out there and so I just, if someone approaching me and I don't like... I'm not tied to any brand is what I'm trying to say. So there are some brands that reach out to me and I respectfully declined, thanked them for reaching out, but I haven't... When money's not involved that you can really, really be yourself more and more. I'm on Instagram as a user, obviously myself and I follow like tons of people and I just noticed when some big influencers really take off and they start, it just seems like fake and scripted and they get away from who they really are. You know what I mean? To me it's important to just continue to be myself and never get away from that regardless of how many followers I have and all of that. Yeah. I think people love, just like we were both in sales, like at the end of the day people buy from people and just being authentic and who you are and not scripted and fake. That's a really good point. People see right through that, you know what I mean? That's a really good point. Well, the next kind of area is like a lot of small brands don't think they can tap into anything around so called influencers because they cost thousands of dollars, tens of thousands of dollars, maybe even influencer marketing rather as an industry. I talked about this in the episode that I did just alone to kind of let you all know what's happening in the influencer world this year, but it's going to become an $8 billion industry, that's billion with a B, and it's emerged into its own marketing channel, which is crazy. When Ronan and I were at Forrester, Forrester kind of laid out the analyst concentrations around different marketing channel and the concentration, the specialties within those. So there's like email marketing, content marketing, SEO, of course social media marketing, pay-per-click advertising and paid ads like Facebook ads. Those are some examples. And now influencer marketing podcast, too, by the way. Crazy but good but true. But I talked about how Estée Lauder recently announced that they plan to allocate 75% of their marketing budget to influencer marketing in 2020. That is just a huge, I really was shocked, but- Well, that is. That is a lot. But like also kind of, I guess it just got here a little sooner than I expected, too. But part of the movement behind micro-influencer opportunities for both sides, for you all as brands and for the influencers themselves is that brands started to realize quite frequently that often they're not only expensive, but that they're difficult to work with, the big huge influencers, and that's kind of sometimes the grumble out there. But also it's obvious that they can be more accessible and more quickly responsive, the ones that are smaller, like from 10,000 to 50,000 or something like that. So you talked about how you're excited to work with brands that are a good fit with you, Ronan. I guess a question that I think would be helpful to people, too, is do you put your contact information in your bio and kind of how do companies find you and how do you like to be communicated with when it's fresh? Like when you don't know it's coming? You know what I mean? Yeah. Just like when people reply laughing at my stories or comment on my posts, most of it's just from people like direct messaging me on Instagram. I do have my email up there. Some people email me, but I honestly, I don't check my email that much. So the best way and what's happened for me in the past is just direct message and then if they want to take it offline, then we take it offline, whether it's through email or phone. But yeah, just the best way really is just through direct message. What do they say? Are they kind of straight forward and not take much time or do they go into a lot of detail? Like what does it look like? Yeah, it depends. Like different brands, some of them send you to links. I'm not sure if your listeners have dealt with this, but they send you to links and they have a whole writeup of what they would like you to do in return. To me it never seems genuine. It's just like they're probably sending it out- Oh, really? ... to hundreds of people, you know what I mean? But that they still can help them out. So I don't really spend too much time with them unless it's a brand that I like and I'll give it more of a look and then reach out to them directly, so it's not like it's more personal, before I commit to doing anything. But a lot of the brands that I've worked with, they really tie into stuff that I love and just naturally use in my day to day life. So it's like, "Wow," like I don't even... Yeah. I love this product, I love this brand. You know what I mean? It's just it's a no-brainer to me. Cool. And yeah, or like I've had, I've had like companies like 88 Acres, which is a local healthy and non-GMO nut free snack company here in Boston. And like they reached out to me and sent me a load of free stuff and I was like, "Oh my God, I love their products. I eat them all the time." Yeah, yeah. And it all started just because I gave my daughter, Natalia, some of their, it's not like called chocolate spread, I can't remember what they call it, but it's basically like a chocolate spread and it tastes so delicious and it had all the healthy ingredients and I was just like, well I just happened to put up a funny story of me and Natalia eating and people thought it was hilarious and then they reached out to me that way and that was just a... And then they sent us a lot of free swag. Like a lot of companies has done this where they'll send free swag to myself and Natalia and they'll have like my double XL size T-shirt on her, like three-year-old T-shirt and it's so cute and I love that. And I love when we wear matching clothes and stuff, so all that stuff is just so natural, you know what I mean? It's just a no-brainer. And again, it comes back to what we were talking about earlier, just being authentic and not forcing anything. You know what I mean? Yes. That is awesome. Okay. So, I explained earlier like micro-influencers tend to have a higher engagement rates because they aren't in the hundreds of thousands or millions of followers, so it's just easier to communicate with their base on direct message, like Ronan said, and in comments, they check them. It's more manageable. And Ronan, you don't even know this, but because of you, I purchased kombucha, that probiotic drink that you always- [inaudible 00:13:36]? [GT's 00:13:38], yeah, and I chose the ginger one and I didn't even fully even know the benefits, but because I perceive you as an athlete and I perceive myself as an athlete, so to speak, exercise very much a part of my life, I wanted to try it. I got it from Whole Foods and anyway, perhaps the repetition helped by me seeing it and I remembered it. But this is the real thing. It's conversion and can it be measured? Yeah, yeah, but sometimes not really. It just depends. But does it work to the extent that brands like literally invest the time and concentration on finding well-suited micro-influencers to feature their products or services? Absolutely. So we already kind of talked about like some of the examples of the partnerships, the brands that you've worked with, but can you kind of talk about what goes in it on your side? Like do you say like, "Well, I'm going to post a certain number of stories," or do you just kind of organically go through and integrate it into what you're already doing? Or does it vary? Yeah, it varies. Like, if for instance, it's an event that we're doing together, like a yoga event as an example, obviously you will meet and I'll ask them like, okay, what are they looking for? What are the expectations? Sometimes depending on the brand and the company, they're like, "Just be yourself. Whatever you think is best. You know your Instagram and your followers." Sometimes they want to see it done with their product, just certain words, certain things talked about with their product, but for the most part, they're just letting me do my thing, you know what I mean? And that's how I like it. That's great. Yeah, and I just do whatever I feel is just natural at the time. And that leads into like the whole conversation around trust, like the trust factor and all of this. I mean, we can tell that you aren't faking it when you share what you love. Yeah. I mean, just being authentic is something that, well, I think it's so important. And like another example, like Bold Body Apparel, one time they sent myself and Natalia matching yoga pants. No way. I didn't wear yoga pants at the time. Yeah. I would wear shorts. I was like, I thought they were layers. They had like goats on them. I don't know. Yeah, like they were black with like goats in white. Like G.O.A.T.'s great, like they're actual goats images, but it was like insinuating like the greatest of all time, which is a pretty big expression here, like just with Tom Brady. Oh, I just put that in my last TikTok video, if anyone wants to go check it out at All Social Y'all on TikTok. It's just a like a play on words and a lot of adults don't know what G.O.A.T. means. Yeah. Greatest of all time or B.O.A.T. is another one that I've heard, best of all time. Well yeah, they just sent me some free swag for me and Natalia. Then I just went and did a video just to thank them of the two of us wearing the swag and it was all matching and- That's so great. ... I actually loved it, you know what I mean? And I wore them to my classes and I was just amazed that they had a pair of pants so big to fit me. Yeah, oh, no, it's great. And the other thing, a little side note, because obviously most women have worn a pair of yoga pants before and I haven't worn them, I was like, "Oh, my God. Now I get what all the rave is about, you know what I mean?" They're comfortable. Like they're so comfy and stretchy and I love them. It was- Yeah, I wish I had more honestly, even though I don't do yoga every day, they're just nice to wear. Yeah, exactly. Have you ever had like any kind of interaction from a follower that stands out to you regarding a product? Like something kind of elevated or, I don't know, I just wasn't sure if there was like something that stood out to you when you were representing a product that someone said like, "Yeah, because of you I bought kombucha." Yeah, I mean off the top of my head there's nothing that necessarily stands out. But I do get a lot of people asking questions about the products like, "Oh, what do you think?" And even sometimes I'm not even, they're not even... I just happened to be drinking it or using whatever it is. It didn't come directly from the company. It's just I'm trying it out myself and people are asking, too, you know what I mean? And it's people, I just tell them what I thought of it. And for the most part, like if I'm using it, it's something that I like, you know what I mean? And I just give them my honest feedback and opinion. And just like you mentioned earlier, you then went and got like the probiotic drink, you know what I mean? It's just the same thing. And I do the same. I see things myself and I go, "Yeah, I'm going to give that a try." Just get ideas and... Yeah. What advice would you give brands in finding micro-influencers if they don't want to hire an agency to identify a really good fit? Yeah, I mean for me personally, just have a person reach out to them directly just like in anything. I treat Instagram like I treat the real world. Like with all my followers, with people, I just communicate with them. Then just be authentic, like whether you're commenting on their posts, like don't have your end goal in mind. Get to know the person, reach out to them and just say, "Hey, we love your stuff," and just direct message them. They're not going to not respond. Especially if you're a brand looking to send them stuff or talk to them about potential. Yeah, just that's just how I am. You know what I mean? I don't know if you have different thoughts, but just being authentic and just reaching out to them. That's the best way to go about it. I agree. I agree. And not seem scripted, just in that you've sent this post to hundreds of other people, you know what I mean? Make it personal. Just like in sales, like we were both in sales and it's the same. The 20 minutes goes so fast talking with you Ronan. Thank you so much. You've given us two really great episodes getting to know you and getting to understand a little more about micro-influencers and we thank you. Have a great day everyone. Thanks for being here. Thank you. Bye-bye. Thanks for listening to the All Social Y'all Podcast. For free resources and materials, head over to allsocialyall.com. That's allsocial Y-A-L-L.com. Also, we'd love to hear from you. What subject areas would you like to hear about in future episodes? You can share that with us by dropping me a comment on our website or in Instagram @AllSocialYall.
In this episode, Michael Sandoval and Chris Detzel walk through the case study on how we built a social brand in the German market. We then talked about how this brand was used to help drive more original content and market traction.
What’s it like at a live auction? Why do people buy way too many things they can’t even hang on their wall and what are the dynamics online vs offline. I talk about my first time at an auction house and what I thought about it. I also wrote an article this week about the Conde Nast owned magazine Bon Appetit which the second major topic focuses on today. How did they grow their Youtube Followers to 5 Mil and what their evolution teaches you.
Jasmine Sandler is a global digital marketing and sales consultant and trainer in the areas of Online Branding, SEO and B2B Social Media. She has been the CEO of a Digital Agency since 2006, and has a niche service that she provides for CEOs and small business owners called Personal Branding Online. Jasmine recently published her 3rd book called "How to Brand Yourself Online Like A CEO" with a related Social Branding Course for business owners. Website: www.jasminesandler.com Check out our new search directory to hear top Advisors and Speakers or book YOUR interview at www.ExitCoachRadio.com Show host and speaker Bill Black helps business owners develop their 3-5 year Succession & Exit plan. Learn more at www.Ersi.biz.
Would you pay £330 for Snap’s latest Spectacles? We’re debating Snapchat’s parent company and its bold push into augmented reality and much more from Facebook, Instagram and Twitter in our latest edition of Breaking Social, where Theo and Eve walk you through the last month of online activity. This month, that includes several key platform updates and brands’ best and worst campaigns - a crash course in how to take care with controversy. Expect to hear why advertisers should care that there are now 1.5 million more over 60s than teens on Facebook, why influencers are using Instagram to promote their tweets, and why everyone is talking about NARS and Adidas. Plus we provide a first look at Instagram’s new messaging app, Threads, and invite you to join our brand new Facebook Group for Social Minds. To speak to Social Minds guests, send your topic suggestions and keep up to date with all of our latest episodes, head to this link: https://sochn.co/2kML64E
Richard discusses a 4 step system to becoming visible and relevant on social media. Other ways to connect with Richard Milligan www.4Crecruiting.com www.recruitingconversations.com
Today's top leader understand that you have got to have a recognizable brand. This is not just as a company, but as an individual. It can seem like a lot to juggle…particularly in the face of adversity and even shame. So how can you do it?Well stay tuned because my very special guest today is not the usual fare. This is an extraordinary conversation that will open you up at a heart and soul level!Justin's pure heart felt vulnerability is truly inspiring!Justin Schenck would have considered himself least likely to succeed. But now his podcast gets played in 100 countries every single week and he’s connecting and working with billionaires, massive influencers, and celebrities to help them grow their brands through podcasting. Justin is the host of the Growth Now Podcast which has been named a Top 8 Podcaster to watch in 2018 by INC.com and chosen as an ‘Icon of Influence’ in the new media space. What started out as a way to connect with top people and inspire others has become a way of life. Now getting played in over 100 countries every single week he is able to make a greater impact than he could ever imagine. He not only speaks to organizations on how to overcome adversity and utilize podcasting to grow your business but he helps others launch and grow their own podcasts with www.beginpodcastingnow.com. On this episode we talk aboutEverything from past presidents to living with and revealing your shame.We talk about why podcasting is so huge and will only get bigger...and why you might want one of your own.Why Podcasting might be a key to us becoming better humansWhy asking stupid question might be the smartest thing you'll ever do.The internal battle that happened when Justin meet his heroes.To find out more about hiring the host Dov Baron as a speaker or strategist: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speakingRemember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcastsAnd on traditional radio stations across the US every Monday and Thursday on: 99.5 FM & 1520 AM Las Vegas102.1 FM & 1640 AM Lancaster, Philadelphia87.9 FM & 810 AM Macon, Gorgia 92.1 FM & 1630 AM Tampa, Florida97.7 The Villages, Florida96.3 FM Boulder ,Colorado90.3 FM Milwaukee, Wisconsin 94.7 FM Pittsburg, Philadelphia87.9 FM Colorado Springs, ColoradoAlso look for us on ROKU TV where there’s 100K subscribers. If you are a regular listener, then a big thank you to you for making us the #1 podcast Globally for Fortune 500 listeners! And with a potential reach of 2.5 to 3 million listeners for every show, we’re honoured and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. By the way you can now listen in via “Google Home” or “Alexa” Find us there by just saying: “Play Dov Baron’s Podcast” See acast.com/privacy for privacy and opt-out information.
Welcome to the secret agent episode 007 of the Truly Social podcast. This week we welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the podcast, they explore some of the subjects that Alex brought up in his What I've Learned as a Social Designer blog post as well as Tara's latest YouTube video What is a Social Brand. Don't forget to stick around until the end for our truly social heroes picks. This week's Truly Social Heroes: Alex's recommendation: T.Kyle who is the digital/social lead at Bravo Watch What Happens Live show. Tara's choice: Netflix' Bojack Horseman Twitter account Carlos' recommendation: The Hello Internet podcast You can follow Alex on Twitter at @apglsi Follow Truly Social... on YouTube: https://youtube.com/tarahunt on Twitter: https://twitter.com/trulysocial or visit our website: https://trulysocial.ca Follow us on Twitter: Tara: https://twitter.com/missrogue Carlos: https://twitter.com/carlospache_co
Key Points From This Episode:Learn more about Mike, his background in the industry and his role at ZeroFOX.Find out why security never appears to be top of mind when it comes to social.Are people more welcoming of digital intruders versus in-person intruders?Mike shares his views on social interaction from an enterprise perspective.How ZeroFOX assists companies who are being harmed by behavior on social.Why is crypto mining such a big issue right now and are consumers at a security risk?Is the home becoming a new target for hackers and how consumers can protect themselves?Discover whether Mike sees a battle betweenAIML and data privacy.And much more!
In this episode, Dan & Brad will be talking about the importance of packaging for your brand.When selling a product, is the packaging really that important? We believe it's part of the customer experience but it does incur a lot of costs.We'll be diving into this topic during today's episode. Thanks for listening!
On Season 2, Episode 2 of Hyperlink Radio, Non Wels, Integrated Solutions team member at Winning Edits, sits down John Heymann, CEO of One World Play Project, a company founded on a core of social goodness—creating ultra-durable play products for the less fortunate throughout the globe.
Ronke Lawal PR Specialist, Owner and founder of Ariatu PRMentor, Media trainer and Speaker. Who works with a variety of clients in various industries including the entertainment, fashion, lifestyle& beauty, food and luxury goods sectors, who are set to change the landscape of the industries they are in. Sharing on the show the top tips to establish their Solid social brand and how to recover from damanding PR campaigns.
Ronke Lawal PR Specialist, Owner and founder of Ariatu PRMentor, Media trainer and Speaker. Who works with a variety of clients in various industries including the entertainment, fashion, lifestyle& beauty, food and luxury goods sectors, who are set to change the landscape of the industries they are in. Sharing on the show the top tips to establish their Solid social brand and how to recover from damanding PR campaigns.
“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Lauren Friedman Lauren Friedman is the head of Global Social Business Enablement at Adobe. She’s a social marketing authority, with extensive experience working with brands such as Safeway, Levi’s, Hyatt and Disney, to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees to be successful using social for marketing and community building. Episode Highlights So, what is Global Social Business Enablement? “It’s a mouthful! I infuse social into every aspect of how Adobe does business. I help employees stay true to the Adobe brand and also help them build their personal brand.” Why does personal branding matter? “We believe that people trust people. People buy from people. Relationships fuel our overall success.” While Lauren works to engage employees via social media through one-on-one coaching, they don’t want to brainwash people. “We don’t want to create an army of Adobe-bots!” “I’m product agnostic,” said Friedman. “I can work with the sales team, HR, or product teams. My favorite part of my job is finding a-ha moments.” When employees are able to see how social media engagement impacts their job. What does brand advocacy mean at Adobe? “It’s both internal and external. It started with the employees taking what they’d learned in our Social Shift program. From there, we started thinking — how can we get influencers and customers involved?” Ultimately, Adobe wants everyone to be a part of their brand experience. This was at the forefront during their recent Adobe Remix campaign, where they encouraged creatives to reimagine their logo. Talk about trust! What brand has made Lauren smile recently? “I love brands that do cool, innovative things that step outside of their corporate box.” Examples that have made her smile recently include Baileys for their Instagram soap opera (below) and IHOP’s use of Facebook Live. To learn more, you can follow Lauren on Twitter and Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community …This week, I want to give a shout out to my friends at Marketo. We’ll be collaborating on a #GetScrappy Twitter chat and webinar coming up very soon. The Twitter chat is this Thursday, July 7th! Register for the July 21st webinar now. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!
You might be surprised to hear that this week on Playboy's website you won't find nudes, but rather an article reading “Real Men Make Their Own Thanksgiving Pie Crust.” You will no longer find articles tweeted from their website with the hashtag #NSFW (meaning not safe for work). Playboy is now entirely safe for work. Playboy has been on a transformative “journey” for two years and recently announced something that hit the front page of the New York Times, the removal of nudity from the magazine This week's Modern Customer Podcast guest is SVP of Marketing and Digital Media at Playboy Robin Zucker. Under Zucker's leadership the magazine has achieved tremendous growth with the highly coveted millennial demographic. Playboy had a social audience of 11 million users when Zucker joined. They saw they were reaching a younger audience—and that audience was engaged. The Playboy digital team thought about their future strategy and considered the notion that nudity no longer had a role in the direction of the magazine. They started a discussion with the Playboy leadership board December 2013, and in August 2014 they launched as “a safe for work” lifestyle site. They had five million unique visitors in July 2014 and by December 2015 had 20 million unique visitors. They average in now at 16 million users a month. This brand turnaround and staggering growth is not easily achieved. If you're interested in engaging millennials with lifestyle content, the Playboy case study is one you'll want to hear about. In January 2014 the average age of the Playboy audience member was 47 but by August 2015 the average age was 30 years old. Additionally Playboy's social media presence grew from 11m to 29m. The reason Playboy decided to pull nudes was they talked to consumers and advertisers and realized nudity was just a distraction for them. Nudity is provocative but not the same level as it was in 1953. There's no shortage of nudity today around the web from a digital perspective. They realized this and broke from their long-standing tradition of nudity. As a sidenote did you know Playboy magazine was the seed for many things such as the film Hurt Locker? The film was inspired an article about one of the bomb experts, Sergeant Jeffrey S. Sarver entitled, “The Man in the Bomb Suit,” published in September 2005. You might be surprised to learn that in the past Playboy has published famous author of fiction Margaret Atwood. Learn more about Playboy's digital journey in this week's Modern Customer Podcast. More about podcast guest Robin Zucker: As Playboy's Senior Vice President Marketing of Digital Media, Robin leads the marketing for this iconic brand's newly launched digital media properties. Playboy recently earned the recognition of Top 15 Social Brand. Before joining Playboy Robin led and created digital marketing strategy for leaders in the digital space demonstrating a proven track record of working on emerging digital platforms and translating them into meaningful business results. At Yahoo!, Robin was the Head of Social Marketing. During her tenure she built out social marketing as a key marketing channel for the Yahoo's digital marketing mix. She worked across the teams on products and properties to integrate social strategies. In addition, while at Yahoo!, she held several roles to build advertiser and publisher relationships, with direct impact on multi-million dollar revenue streams. Robin started her digital career at Netscape where she built foundation for a multi-million dollar per year advertising business. Robin received her MBA from The Anderson School at University of California, Los Angeles. She has been recognized by the Internet Advertising Bureau with a Service Excellence Award for their Paid, Owned, Earned Media initiative. Robin lives in the Hollywood Hills of Los Angeles, California with her family. Robin Zucker on Twitter and Instagram. For more content and customer experience content stay in touch with Blake Morgan weekly via her newsletter.
Today I’m pleased to be joined by someone that helped me the first time I used Blab. He’s got more than 25 years’ experience in marketing, having assisted companies like Coca Cola, American Express and Proctor & Gamble in the past. Welcome to DMR, Timm McVaigh. https://www.youtube.com/watch?v=p0wnxaOvDxI On this episode of Digital Marketing Radio we discuss the traits of a good social brand, with topics including: In the future, will it be possible for brands to be a success without being social? What are the traits of a good social brand? What is the social aspect of a brand? Can a logo or “persona” be sociable, or is it down to the people in the organisation? Surely if a company’s products or services are good enough then their customers will do the talking on behalf of the brand on social media? Should your brand’s social voice always be congruent with your brand identity? How should personal brands and corporate brands sit together? So much has happened in the digital world over the past few years. Can you imagine how social platforms might continue to evolve, and if so how brands might have to adapt? [Tweet ""A good social brand listens more than it speaks." @brandideas"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Adobe Creative Cloud [Design and creative software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Social analytics tools in general My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You've got to transform your brand beyond logo and message and the thing that we do to the thing that it does for someone else. And that means having a conversation. That means allowing your you to be the voice of that relationship. Social means that we've become a person in a corporate world, and that corporate voice has to be more a person than just 'we are a company changing the future'. People want to know why you're changing the future and have a conversation around how can we help to change the future with you.
A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk Show. But I wasn’t done with podcasting. Not by a long shot. Today, I’m pleased to announce our newest project here at Brand Driven Digital — the On Brand podcast.
This week AK & Deb will interview Scott Jordan, Co-founder & CEO of SCOTTEVEST. Scott is no stranger to media attention. He appeared on Season Three of ABC's Shark Tank in March 2012. He has received a multitude of press in the past for his successful entrepreneurship, including write-ups in Entrepreneur magazine, The Wall Street Journal, and even several college textbooks. SCOTTEVEST's strategy is to embrace all forms of social media, including Facebook, Twitter, LinkedIn, YouTube & Moby Picture to interact with customers, partners, consultants and media. SeV customers can interact with Scott and get their questions answered through many other forms of social media utilized by Scottevest. During the show, hear Scott talk about how SCOTTEVEST has become an award winning social brand! (We might just ask him what it's like to be on Shark Tank, too!) Social Geek Radio is brought to you by Deb Evans Consulting, LLC & Saying It Social. Find us on Twitter at @akstout18 & @DebCE and on Facebook!
Rahul Aggarwal is the CEO and co-founder of Arktan, a Silicon Valley-based pioneer of real-time Social TV and Social Brand conversation and interaction technology. Rahul founded Arktan because he was fascinated by the challenge brands were having managing the deluge of online social channels, participating in, and curating the chatter. He wanted to find a way to help brands increase real-time interactions and conversations with their audience on their Web properties. Arktan is being used by Universal Media Group, USA Network, Lady Gaga and many others to turn their official Websites into the center of Social Web-driven engagement. They are able to bring real-time Social Web content and conversation from Twitter, Facebook, YouTube, Tumblr, etc., to their websites, and enhance brand awareness with real-time conversation experiences. And customers are having up to a five-fold increase in new user registrations. Rahul's prior experience includes his role as Distinguished Engineer at Juniper Networks, where he drove Internet routing, mobile, VPN and data centerrelated technologies and standards across the industry. He is the author of several Internet drafts and RFCs, holds many patents and is a sought after speaker in conferences. He received his B.S. from Indian Institute of Technology, Roorkee and M.S. from University of Minnesota. @raggarwa and linked in profile: http://www.linkedin.com/in/raggarwa Join hosts Ken Cook & Jason Crouch as they explore social media for newbies and grizzled veterans alike. Find a special guest interview each week with a luminary in the new media realm.