The Agency Blueprint

Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you're serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training

From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.If you want to know what it takes to generate high-quality leads for attorneys (and actually deliver results), this is the video to watch.KEY NOTES:00:00 - Introduction to Angelo Perrone00:10 - Transition to Marketing Agency10:01 - Market Perception of Legal Services13:03 - Targeting on Meta14:01 - Creative Strategy Insights15:00 - The Role of Data in Advertising19:04 - Lead Qualification Process26:40 - Agency Model Pricing31:52 - Influencer Marketing Plans33:35 - Copywriting Methods42:39 - AI's Role in Marketing45:08 - Business Advice Offer47:43 - Ad Spend Minimums

Step up your video game without breaking the bank. This video is all about nailing that pro video vibe for client meetings, podcasts, and social media hits. We're talking formats and edits that keep viewers hooked: solo talking heads, co-hosted dynamite, and deep-dive industry interviews. KEY NOTES:00:00 - Microphone and Lighting01:51 - Video Quality Considerations02:35 - Filming Platforms03:22 - Video Formats09:22 - Content Editing Tips

Dive into the world of video marketing with an expert who's spent over a decade mastering the craft. In this video, Ryan shows how your business can ramp up lead generation with powerful video content. From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress.We'll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action. Plus, discover the psychological tricks that make your videos not just seen but felt, enhancing viewer engagement through strategic collaboration.KEY NOTES:00:00 - Scripting Insights00:47 - Using Notion and ChatGPT for Organization02:57 - Teleprompter Apps03:37 - Collaboration for Content Creation11:24 - Presenting the Blended Search Solution

We're talking top-down content frameworks, batching video production, and versatile formats that work across platforms. Ryan will show you how to edit smarter, repurpose for SEO, and distribute content across YouTube, social media, and podcasts to maximize reach.KEY NOTES:00:00 - Content Ideation Process00:43 - Lead Generation Focus02:51 - Understanding Client Pain Points06:09 - Using AI Tools for Learning06:52 - Content Editing Process07:36 - Transforming Videos into Blog Posts09:03 - Content Distribution Across Platforms11:29 - Utilizing Meta Ads for Promotion

In todays video, we're cutting through the noise to tackle the real key to successful marketing—understanding what keeps your clients up at night. It's not about showcasing service details; it's about addressing the problems that matter. Ryan is diving into the concept of “sell the whole, not the shovel,” and showing you how to create content that resonates with client pain points at a deep level. From solving their real problems to designing high-impact content like case studies and tailored templates, He walks you through every step. If your messaging isn't making your audience feel like you've just read their mind, this video is your blueprint for change. Let's fix that.Want more qualified leads in 2025? Get the 90-day Blueprint delivered in 4 acquisition focused sprints: https://go.theblueprint.training/acquisitionbootcamporganic-1KEY NOTES:00:00 - Content Ideation and Getting Uncomfortable00:46 - Understanding Pain Points07:59 - Mapping Subproblems10:17 - The Role of Case Studies10:57 - High-Level Interesting Roundups

Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. It's not just about one platform; He's breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.He's  laying out how to stack authority with consistent, valuable content, plus throwing in insights on SEO, link building, and how to piece it all together for a unified strategy.If you're done guessing and ready to dominate, this is the episode you can't miss.KEY NOTES:00:00 - Understanding Content Types02:44 - The Marketing Ecosystem04:02 - Promotion Techniques06:24 - Email Marketing Insights07:05 - SEO and Content Strategy08:30 - Paid Advertising Strategies09:11 - Content Distribution Approach

Part 2 is where we rip open Google Local Services Ads (LSAs) with Francisco—covering everything from business verification to linking your LSAs to Google Business Profiles without losing your mind.We tackle bugs, bidding strategies, and why outsourcing this stuff might save you a ton of hassle. Think HVAC, plumbing, legal...the rules are the same: get verified, optimize smart, and let LSAs do the heavy lifting.Ready to level up your local visibility? Watch now, then brace yourself for Part 3. If you want more sessions like this, join The Blueprint and get direct access to our private trainings and expert insights - https://theblueprint.training/KEY NOTES:00:00 - Introduction to Local Services Ads00:48 - Setting Up Agency Manager Account05:31 - Understanding Google Screening06:00 - Changes in LSA Account Verification08:02 - Image Usage in Ads09:16 - Bidding Strategy Recommendations

In today's video, we're going deep on Local Service Ads (LSAs) and why they should be on every SEO agency's radar. You'll learn how to set them up, manage them, and seamlessly weave them into your client offerings. Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can supercharge your clients' visibility. But we don't shy away from the challenges either—understanding them is key to making LSAs a powerhouse in your agency's toolkit.If you want a clear roadmap for leveraging LSAs in your agency, this episode is your guide. Get the full training: https://blueprint.spiffy.co/checkout/bpt-programKEY NOTES:00:00 - Introduction to Local Service Ads01:00 - Setup and Management Insights01:52 - Understanding LSAs and Their Functionality02:42 - Targeting and Categories03:38 - Comparison with Traditional Ads04:34 - Challenges with Account Performance05:11 - Benefits of Using LSAs06:21 - Lead Quality Concerns07:05 - Pay-Per-Lead Model Advantages07:55 - Simplifying Client Proposals09:38 - Building Trust with Clients11:22 - Challenges of Lead Quality12:20 - Support Issues with LSAs13:10 - Long-Term Performance Concerns14:04 - Profitability and Client Relationships

Local SEO is the lifeline for businesses serving local markets—law firms, contractors, you name it.In this video, We're breaking down how local SEO has evolved and why the local maps pack is your ticket to consistent, high-value leads. Forget traditional SEO—it's expensive and broad. Local SEO not only connects you with nearby customers but delivers way better ROI.We'll get into why this strategy is so competitive, the importance of verification, and how to capitalize on the goldmine of leads waiting in local searches.If you're ready to dominate your market, this is the episode to watch. Let's get your business front and center where it matters most.Get our Local SEO Bootcamp: https://go.theblueprint.training/localseobootcampbtc-1KEY NOTES:00:00 - Introduction to Local SEO00:48 - User Preferences for Local Maps Pack01:37 - Analyzing Search Results02:23 - Consumer Behavior Insights03:55 - The Value of Maps Pack Real Estate04:42 - Verification Challenges for Local SEO06:20 - Client Value and Pricing Strategy07:03 - Defining Local SEO

After 15 years in the industry, I've seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google's search results—leading to confused clients who don't see actual revenue from those vanity metrics.So in this video I'm discussing why it's time to pivot toward paid media, like Facebook and Instagram ads, to drive real results. Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing internal processes.If you're tired of chasing rankings that don't translate into revenue, this conversation will show you a better path. Watch now and learn how to future-proof your business in an ever-changing SEO landscape.KEY NOTES:02:02 - Google's Diminished Role07:34 - Impact of AI on Search Results10:26 - Misalignment of SEO Metrics21:09 - Client Expectations vs. Reality26:25 - Outcome-Oriented Marketing30:24 - Diverse Marketing Channels38:16 - Becoming a Paid Media Agency40:39 - Focus Beyond SEO41:25 - Retaining Revenue vs. New Revenue42:10 - Challenges in Closing Sales46:20 - Intake Process for Law Firms47:07 - Small Changes, Big Impact

In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO. If you're a law firm or any business that counts on local leads, this is for you.Google's verification process isn't just a formality—it's your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.This isn't about gaming the system; it's about understanding it. Joy shows you how to navigate Google's relentless verification standards so you can keep the leads flowing and the map pack working in your favor.If you want the inside track on interviews like this, and you're ready to be among the first to know about the latest marketing plays, join us in The Blueprint Training. It's your backstage pass to expert insights, real-time updates, and the guidance you need to level up.Make sure to subscribe to not miss part 2 and 3. KEY NOTES:00:06 - Sterling Sky Overview00:57 - Shift to Local SEO01:52 - Local Platforms and Reputation Management02:45 - Handling GBP Suspensions09:50 - Impact of Location on Rankings11:21 - Bulk Verification Explained12:12 - Client Expansion Challenges13:48 - Verification Process Responsibilities15:23 - Staffing Requirements16:07 - Google's Local Service Expectations

This week's guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Revenue, a successful agency specializing in outbound sales. He reveals the challenges of thriving in a saturated market and the importance of specialization and compelling offers.Stay ahead of the curve with our monthly community events, featuring industry experts like JJ Russell: https://theblueprint.training/KEY NOTES:00:31 - JJ's Background02:20 - Status of Outbound Sales04:48 - Effectiveness of Phone in Outbound Sales05:42 - Challenges in Implementing Outbound Sales11:50 - Sales Process and Communication Methods15:39 - Building an Outbound Sales Practice16:19 - Drafting Non-Salesy Messages17:00 - Balancing Cost and Value18:30 - Effective Acquisition Channels19:12 - Outbound Sales Service Offer20:09 - Top of Funnel Motion21:39 - Complete Conversations Service23:28 - Using LinkedIn for Outbound25:05 - Marriage of Marketing and Sales27:47 - Identifying Target Audience30:03 - Differentiation in Outbound32:22 - Cold Email Offer33:29 - Challenges of Delivering on Offers35:06 - Guaranteeing Conversations37:17 - Effective Cold Calling39:54 - Defining Business Goals41:16 - Growth and Mindset44:17 - Mapping Sales Strategy

Join The Blueprint Training and learn the Blended Search model: https://theblueprint.training0:00 - What it takes to survive in 202400:34 - What's the fastest way to get your clients results?01:28 - The "blended" search model02:37 - The full funnel approach to search04:36 - Reviewing real SERP results07:45 - How our agency changed08:40 - Building multiple search offers10:26 - How to sell the blended search offer11:14 - How to learn the blended search modelIn 2024, our agency's survival hinges on prioritizing tangible results and outcomes for our clients. As competition intensifies and economic pressures rise, clients demand clear, measurable success from their investments. Focusing on driving results not only builds trust and loyalty but also distinguishes us in a crowded market. Neglecting this will lead to dissatisfied clients and diminished reputation. By aligning our strategies with clients' goals, delivering actionable insights, and proving our impact, we ensure our relevance and growth. Without this commitment, we risk losing clients to competitors who better demonstrate their value, making our future uncertain.

Welcome to another MUST listen interview at The Blueprint Training.This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms! We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews. Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations. If you're a business looking to boost your local SEO performance, this episode is for you!Join our community: https://theblueprint.training/Chapters:00:00 - Introduction to Local SEO Tools01:35 - Review Strategies and Citations in Local SEO17:01 - Targeting Authority Directories18:04 - Shift in SEO Focus19:17 - Citations Overview20:26 - Negative Review Management21:35 - Response Strategy for Negative Reviews30:32 - Verification Process Insights37:53 - Link Building Strategies & Value of Links42:50 - Challenges of Digital PR44:55 - Click-Through Rate Manipulation47:41 - The Role of Brand Recognition48:29 - Driving Traffic to Websites49:22 - Keyword Usage in Titles51:04 - Google Business Profile Management52:18 - Value of Google Business Profile Posts53:25 - Finding Industry-Specific Citations

Join us for a Q&A session that's packed with actionable tips and strategies to improve your local SEO and drive meaningful results.Learn how to embed Google Business Profiles (GBPs) on your website, discover visual storytelling and get expert advice on how to use tools to simplify your keyword research and optimize your content for maximum impact.If you want to be a part of our community sessions and get our "Agency In a Box" vault, you can join us here: https://theblueprint.training/KEY NOTES:00:00 - Embedding Google Business Profiles and Importance of Photos01:47 - Keyword Research for Local SEO04:00 - Client Reporting Tools06:12 - Sales Process for Local SEO 09:16 - Link Building Strategies10:32 - Paying for Verified Reviews11:22 - SEO for Short-Term Rentals12:16 - Advertising Strategies13:03 - Managing Multiple GBP Listings14:29 - Physical Office Requirement for Maps Pack15:16 - Handling Competing Clients16:42 - Keyword Universe Strategy17:29 - Content Customization18:14 - Physical Location Importance18:56 - Link Building for Google Business Profiles19:37 - Testing New City Listings20:15 - Call Expectations from Local Searches20:54 - Understanding Client Value22:20 - Physical Presence for Local SEO22:55 - SEO and Ads Pricing Structure23:40 - Analytics Reporting for Clients24:20 - Link Building in Competitive Markets25:27 - Google Ads vs. Organic Results26:10 - Convincing Clients Without Case Studies26:55 - Offering Guarantees in Services27:30 - Enhancing Brand Mentions

Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually. This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques. Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design. If you would like to be a part of these expert interview sessions, join The Blueprint Community here: https://theblueprint.training/KEY NOTES:00:00 - Introduction to Chris Dreyer05:33 - Pricing Strategies for Different Legal Areas 10:48 - Challenges in Different Law Practices12:02 - Customizing Services for Client Needs18:21 - Link Building Strategies in Competitive Markets21:01 - Itemizing Costs for Clients22:32 - Transitioning from B2B to Legal Clients24:31 - Outsourcing Design and Development35:46 - Value-Based Pricing Strategies 38:25 - Marketing Messaging Focus42:10 - Pass Through Model Explanation47:15 - Content Strategy and In-House Production

Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape. He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency's achievements. If you're starting your own agency, stick around until the end for Jason's valuable advice.Would you like to be a part of these monthly expert interview sessions and get your questions answered by leading experts in the field?▶️ Join us here: https://theblueprint.training/KEY MOMENTS:00:00 - Jason's agency evolution and revenue goals.02:30 - Client acquisition strategy and the role of personal branding12:54 - How to approach SEO, emphasizing niche focus and systemization18:07 - Advices on starting an agency24:24 - Testing different acquisition platforms, doubling down on expertise35:18 - Systemization of migrating websites and rebuilding them42:25 - Setting customer expectations

In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google's AI Overview (SGA) on SEO and content publishing.They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior.The conversation covers concerns about SGA's accuracy, user adoption, and its potential to disincentivize content creation.They also touch on the integration of voice search, the role of search as a branding channel, and the increasing capabilities of AI tools like ChatGPT.The episode highlights the need for adaptation and a deeper understanding of evolving search dynamics.KEY MOMENTS:01:45 - Google's AI overview06:38 - Content stealing and user experience08:05 - How user behavior and search journeys may change with the introduction of SGA15:35 - Fragmentation of search results due to personalized preferences18:52 - Value of blog content and branding 28:52 - Understanding AI Overview and its impact on ranking criteria36:10 - The future of voice search and user interaction

Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and understanding the impact of their work on a business.Check out the traffic projection tool here! https://trafficprojection.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬KEY MOMENTS00:12 Why SEOs Are Bad Marketers01:52 How to Level Up As An SEO04:16 Execution Value07:26 Providing Value to Clients09:59 Email Marketing10:40 Value of SEO

Learn how to enhance your SEO sales process with the ultimate sales tool in this video featuring Ryan Stewart and Brendan Hufford from The Blueprint Training. The Traffic Projection Tool helps you demonstrate the value of SEO to potential clients by projecting the traffic they can gain. This tool enables you to attract more leads, show the organic traffic potential, and pitch more leads in less time using our white-label tool. Don't miss out on this invaluable sales tool to improve your SEO sales game!Check out the traffic projection tool here! https://trafficprojection.com/KEY MOMENTS:00:12 - Introduction On Game Changing Sales Tool for Agencies01:46 - Building The Traffic Projection Tool03:35 - The Traffic Projection Tool As A Sales Tool

Today's Agency Podcast episode no 13 delves into the benefits and challenges of creating a specialized agency.Hosted by industry experts who have successfully specialized their own agencies, this podcast explores the reasons why specialization can be the ultimate strategy for agency growth and profitability.Through real-life case studies and insightful conversations, you'll learn about the advantages of narrowing your agency's focus and strategies. But, specialization also has its challenges. You'll hear from our experts Ryan Stewart and Brendan Hufford about how to overcome common hurdles.Discover how specialization can take your agency to the next level.Book your agency diagnostic call now! https://theblueprint.training/get-sta...----------------------------------------------------------------------KEY MOMENTS00:00 - Intro00:12 - Introduction To "Should Your Agency Niche Down?"00:33 - Webris07:46 - Sprint Model18:30 - Discovery Calls20:59 - Qualification Process22:26 - Understanding the Language23:56 - Traffic Analysis

You don't need to have big following to have success. What you need it to take action and use the best, proven tactics for LinkedIn growth that Brendan shares in this episode. Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

We get more freedom in our life when we're able to cover more ground for our clients and hiring a sales person is a big step towards that. Get ready to take notes because Ryan explains it all.Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

Are you a serial entrepreneur or you are just distracted? Develop & create IP and find out with examples when is the right time to use SEO for your clients - only in this week's episode with Ryan and Brendan.Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

In this week's episode Ryan and Brendan are guiding us through the path of building an agency the right way and finding your ICP. Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

While everyone is looking for “new tricks and secrets” to shortcut their way of becoming a leader in their field, Ryan and Brendan are reminding us that being good at the basics and wisely choosing the people to work with is the way to build an empire.Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

Questioning the old educational system and the value of the collage today. How to approach 1:1 mentorships & achieve great success with a lot of self-awareness and a little bit of patience.Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

The importance of identifying your market positioning and productizing for the right audience - Ryan & Brendan are back to the question “Is SEO for everyone”?Only on the Agency Podcast!Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

On this week's episode of The Blueprint Training Network AGENCY, Brendan and Ryan are talking about The Infinite Newsletter Strategy for Agencies. Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/

Building an agency is difficult. Not just professionally, but personally as well - it can take a massive toll on your physical and mental health and your relationships. Agency Podcast is a show discussing how to increase your revenue, but also increase your personal freedom. To build a long term sustainable client business, while also enjoying those moments in your life that you can't get back. We like to think that the term "Agency" doesn't just apply to your business, but your life as well. We'll be diving deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for a weekly discussion about getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue.This is Agency Podcast.