Podcasts about content formula

https://youtu.be/7yugccgcgs8 Justin Nassiri, Founder and CEO of Executive Presence, is driven by the power of human connection and a mission to harvest CEO stories that reveal authentic experiences and valuable insights. By serving as thought partners to C-suite executives, Justin and his team transform personal perspectives, mistakes, and lessons into compelling LinkedIn content that builds trust and distinguishes leaders from generic, AI-generated voices. In this conversation, Justin introduces The Content Strategy Framework—Use the 40:30:20:10 Content Formula, Harvest Stories, Borrow Thought Patterns, and Apply Curiosity. He explains why leaders should build visibility through personal profiles, how skilled interviewers uncover stories executives may overlook, and why Thought Leader Ads can extend the reach of proven content. Justin also discusses growing through referrals and warm relationships, using 10-week improvement cycles to revisit every business process, and developing autonomous team members who use AI to solve problems while preserving human connection. — Harvest CEO Stories with Justin Nassiri  Good day, listeners. Steve Preda here, and my guest today again is Justin Nassiri, the Founder and CEO of Executive Presence, a fully managed LinkedIn thought leadership service for C-suite executives at growth-stage B2B companies. Justin, welcome back to the show.  Great to be back. Thanks, Steve.  So we just reminisced that it was three years almost to the day that you came here, and I can’t believe it. It feels like yesterday. But your business has grown dramatically during that time, so I think you have some new insights that you’ll be able to share with us, I’m sure.  Thank you. It’s good to be back. We just made the Inc. 5000 list, which is a first for me. I’ve never been on that before, but we’re celebrating that.  Yeah. Congratulations. That’s a great milestone to hit. And you only started in 2022, right?  Yeah, yeah.  So, pretty freshly minted, fast-growing Inc. 5000. So my question to you is, what is your personal why, and how are you manifesting it in Executive Presence, in your business?  There’s a very potent macro or micro why for me, and then probably a broader why. I think that the biggest why for me right now, like many parents, is my kids. I’ve got a three- and a seven-year-old. And so when I think of my professional life, I certainly think about not just providing for them but also trying to set an example of someone who is trying to do their best and trying to stretch and trying to grow.Share on X  And so I think that’s probably the highest leverage that I have. But I think the through line in the companies that I’ve done is just the value of human connection. My first company was all about companies using Instagram in a way to be more authentic and more genuine with their community, and that’s very true to what we’re doing now at Executive Presence, just really helping people connect to other people.  In this case, it’s executives using LinkedIn to connect with a broader audience, but I really feel like that human connection is so important, and I think it’s becoming even more important in the era of AI. So that’s a little bit more specific why in what I do right now.  Yeah, it’s fascinating how human connection is evolving in the age of AI, and I agree. I mean, I see that because there’s so much more noise out there, human connection is perhaps more important than ever. People want to make sure that they are talking to authentic people and hearing from authentic people who have authentic lived experience. So how does that impact communication for executives on LinkedIn? How do they have to evolve their voice or how they approach things?  I think if you look at LinkedIn in particular right now, I think it still remains the place where the largest source of our professional network is. And so I think there’s still a lot of value there, and I think that LinkedIn is facing a lot of growing pains. Specifically, I think that there are three things driving it. One is more people are just showing up on the platform. The secret is out, and people realize that there’s value to LinkedIn.  So, all things else equal, more people are more active on LinkedIn, which generates a lot of noise. And then the second thing is AI is making it easier to create content, so I think it’s creating not just more content, but lower-quality content. And then the third thing is it does seem as if LinkedIn is following what Facebook did over a decade ago and saying, “Look, to get reach, you’ve got to put money into ads now.”  And we saw that transition with Facebook company pages a long time ago, but it really does feel like you cannot get as much visibility today as you could have two years ago unless there’s some sort of ad buy behind it. And so I think those are kind of the three problems. I think that the answer is still there’s value in showing up, but I think that you have to show up even more human. I think that the experiences that make you unique and the mistakes that make you who you are and the things that you know and the stories that you can tell, those still hold value, and that differentiates you from generic or AI-generated content.  I also think that there’s value to using LinkedIn ads, and we can talk about that, but I think that that has to be part of one’s strategy now if you’re trying to significantly use LinkedIn for what it’s good for, which is brand building.  Yeah, and maybe this is a slight question, then we’re going to talk to you about the framework. But as I understand, LinkedIn now allows individuals to also boost their posts as opposed to just companies, which used to be the case in the past. So how does it impact companies? Is there more emphasis now? Is emphasis shifting to individual posts because there’s no real reason to build up the company pages? How is that evolving?  Yeah, I mean, four years ago when I started the company, before these Thought Leader Ads, these individual people ads were a thing, I still would’ve said to you, “Look, there’s not much value in company pages. People connect with other people. They’re not going to connect with a faceless organization.” So even four years ago, I would’ve said, “Man, if you really want to raise visibility for your organization, you’ve got to do that through your key leaders.  You’ve got to do that through actual names and faces and voices and perspectives.” And I think that the ads make that even more pronounced now because I can now take my personal post as Justin Nassiri. If it does well on LinkedIn, I can put a $50 or $500 ad buy against it, and I can make sure that essentially specific people are going to see my post. If I’m selling to CEOs of tech companies in Cincinnati that have grown 10% last year and they’ve been at their company for five years, I can have an insane level of targeting, and I could put my personal content in front of them in a way that most people still don’t realize is an ad.  It will say, “Promoted by,” and then the company name, so “Promoted by Executive Presence.” Most people, when scrolling, don’t even notice that. Yeah. And so I think there’s a tremendous opportunity then to take very human and personal content and put it in front of exactly whoever you’re trying to get in front of.  Yeah, I love that. You also say on your LinkedIn page that it takes an executive only 90 minutes a month to actually work with you guys and have you amplify them. So how do you extract all those personal stories and experiences? What is your framework for that so that when you meet with an executive, you’re able to create those posts without them having to be involved? Yeah, I think the framework is pretty universal for anyone listening. We tend to start with the content strategy. And the way that we typically start is we’ll say, okay, 40% of the content we would call industry thought leadership. And that is great if you can talk about current events and relate them to your industry. It’s great if you can share things about your industry that no one knows or that you disagree with people.  But do that 40%, which is the biggest of any of the categories, as really the education, as the subject matter expert. You are showing up as an authority in cybersecurity, or you are showing up as an authority in leadership, or you’re showing up as an authority in B2B supply chain. And I think the key here is the more niche, the better. The more narrow, the better. We are not Joe Rogan. We’re not trying to get 300 million people to look at your content. We want to get in front of a very narrow group of people, typically prospects, customers, potential employees, potential investors.  We really want to narrow where your voice can be fairly large in a very finite realm. So that's the industry thought leadership piece.Share on X The second one, about 30% of the content, we call it leadership and career journey. And what we’re trying to do here is a blend of humanizing the executive while also giving them credibility. And so if we are working with someone who is a CEO at a company, well, they’ve done things prior to that. So what did they learn in college or a previous workplace? What was a mistake that they made? What was a mentor that said something to them?  So that’s a way of us imparting one of their values or something that they know, but wrapped in a story from their history, which humanizes them. And that would be generally 30% of the content. Twenty percent, obviously they’re doing this to promote their company, so 20% would be about their company, spotlighting an employee, recent events, things like that. Again, trying to do it through stories if possible. And then the last 10% is usually the highest-performing 10%, and we would call that work-adjacent content. So we want to, again, make them a three-dimensional person. What do they do outside of the office? Is that family?  And we usually use what we call the dinner party test for this. If you were with prospects and potential employees, what’s fair game to talk about over dinner and drinks? Some people would definitely talk about their kids. Some people would never talk about their kids. Some would talk about their hobbies. Some would never talk about that. So that's a good filter to figure out what they could talk about that's not just always talking shop. So that's kind of the framework that we use.Share on X  But I think that the way that we harvest this information is really the skill of the people that I hire on my team. It’s people who are really good at pulling insights out of someone and getting someone to open up and having that heat-seeking missile approach of, what is a story that they’re sitting on that they don’t even realize is a compelling story? And that’s one thing that has stood out. Some of the best-performing LinkedIn posts, the person didn’t even think that that would be interesting to anyone else.  We’re often not the best filter for ourselves of what’s going to land. And that’s one of the values of LinkedIn, is that you can actually put out ideas and stories and insights, and very quickly, in an 18-hour time period, get signal from the market if people value that from you or not, and then follow that trend.  Yeah. That’s fascinating, and it sounds a little bit like being a ghostwriter for someone, that you can really get those stories out and you can have them open up so that their brain is going to surface those things that maybe they don’t think about. Maybe they are not extroverted and they won’t be able to bring this up on their own. But if you catalyze it, then they come to life that way.  Yeah. I think of it as a thought partner. I kind of realized this because I hosted a podcast for a long time as well, and you kind of realize the power—exactly what you’re doing—the power of curiosity and the power of distance, right? You are showing up, you’re curious about my experience.  You have enough distance from it that you’re asking questions that might even seem intuitive to me, or it might be one of those things where I’m like, “Well, everyone knows this.” But then you bring an outsider in, and it’s like, “No, not everyone knows this,” or, “I think people would find this interesting.” So having that thought partner to be the outside observer of what others would benefit from.  Yeah. That’s amazing. That’s a real skill, and that also brings in that human skill that an AI is not going to be able to prompt those kinds of questions, that kind of curiosity, that there’s an emotional driver behind it. That’s a very journalistic trait, I suppose. That’s a new form of journalism that you’re practicing here, isn’t it?  Yeah, it is. And the type of person I hire to do that are ex-consultants because they’re really good. They’re really good at coming into a business and understanding the objective and understanding how to get very senior people—because we work with CEOs of publicly traded companies and CEOs of smaller companies—to really get very prominent people to open up. And being comfortable interrupting or redirecting or pushing back, it really is a unique skill set.  Yeah, I love that. So that brings me to my next question. What drives growth in your business? How did you get, in four years, on the Inc. 5000? What was the engine here, the fuel?  Well, it’s so funny because I ask this of every CEO I meet with as well, to learn from them. Everyone always says referrals, so I’ll be generic and say referrals do drive—it’s probably the single biggest source of revenue. When I first started the company, I actually used LinkedIn. And so this actually came out of another company that I was running, and they had the idea. And so I went to LinkedIn and I said, “I think that the type of person who would be interested in this is CEOs of companies with at least 50 employees.” And I put that into Sales Navigator, and it came up with a couple hundred first-degree connections.  And I just sent out a fairly generic message of, “Hey, Steve, just wanted to give you a quick update. I’m launching this new service, and this is what we do. Let me know if you know of anyone who would like to chat.” And I actually got probably 60 or 70K in monthly recurring revenue from that, of people I wasn’t really aware of what they were up to. One of the guys who’s still a client, I had met with him 10 years previously when he was an investor, and then now he was CEO and founder of a company that ultimately went public.  So I wouldn’t have thought of that person, but that’s a great thing about LinkedIn, of saying, “Here’s someone who might be interested in what I’m doing.” And so that sort of outbound of warm connections has played a role. Obviously, I’m active on LinkedIn. I get a lot of leads from that. I do a fairly good job of keeping in touch with my network and seeing when people might be needing us. I think, back to the human connection, I do think conferences are playing a bigger role.  I’m starting to go to more conferences and realizing the value of meeting people in person and how that kind of seems to accelerate the process of building trust and building relationships. We do cold email. We do AdWords. We do a newsletter. We do a lot of content marketing, and so I think each of them plays their own part. But referrals certainly are the biggest one. LinkedIn is probably number two. Yeah. That’s very interesting. And do you see a lot of competitors? Is this a crowded field?  It is. We have expanded beyond LinkedIn largely because of the competitive nature, where I think just as people have flocked to LinkedIn. I would say the biggest faction is a lot of solopreneurs. A lot of individuals will work with a few executives, and so that’s probably the lower-level competitors. There are a handful of companies that are doing something similar to us, and then more established PR companies that will say, “Yes, we do LinkedIn as well.” But I think at this point, we’ve got the deepest track record of executives.  We work with over 400 now, which, as far as I’m aware, is the largest set. We actually present our data to LinkedIn every year because it is the largest data set of just executives rather than influencers. And I think the play for most professionals and most executives is different than what an influencer would do on a platform like LinkedIn, and I think it’s important to do what’s appropriate for an executive.  So you mentioned on your LinkedIn page that you bootstrapped this company to three million ARR.  Yep.  So what do you expect to be different from going from 60,000 monthly recurring, 700 ARR, to three million, to going from three million to 10 million? How is it going to be different?  Yeah, that’s such a good question. And I balance this because I really like Paul Graham’s thought that you have to do things that are not scalable to be able to scale. And so oftentimes, I’m looking for things to do consistently, but it’s really helpful for me not to constrain myself in that way and to think of things that—it still feels like guerrilla warfare at times—what are little things that we can do to get an edge?  I think that the thing that I think about most right now in getting from three to 10 million is creating a machine for experimentation, and experimentation not just in our service, but also in our sales and marketing. And so how do we create a culture? Let’s just take the service side of things. I never want our service to plateau. I have run a company before where our product became stale and a competitor put us out of business. I never want that to happen again. And that the way that we minimize the probability that that happens is that we are always experimenting.  We are always listening to our clients and understanding what else we could do to make their life better.Share on X But then we’re also looking at the market and thinking, what else might our clients not even realize they need but would benefit from? And I love that phrase from Henry Ford, “If I had listened to my customers, I would have built a faster horse.” I think that there’s a value in listening to customers, but also a value in being one or two steps ahead of them. And so, for example, one of the things that we’re heavily looking at right now is the thought of AI visibility for executives.  And where GEO is getting more and more prominence for organizations, we see a world where it’s very important not just to cultivate a human audience and a human group of people who view and like your content and respect you, but also essentially cultivating an AI audience and making sure that your content is visible by LLMs and making sure that Claude and Perplexity see you as the authority and are referencing you. And so that’s something that our clients aren’t yet asking for, but we’re already developing a solution and a thesis because we think that that’s the way that the world is going.  But the central point is, how do we create an engine for experimentation so we are always testing out new things and seeing if they work, and reinvesting in the ones that work and letting go of the ones that don’t work? And I think that if we can do that for our clients and for ourselves, it always keeps us evolving. We’re always upping the game. We’re always improving, because I think the moment that we stop doing that, that’s when we stagnate or that’s when someone else comes along and puts us out of business.  So how do you maintain this alignment and this entrepreneurial energy? Because experimentation is innovation. It’s entrepreneurship in your business. How do you perpetuate it? So as you’re growing the business, you’ve got 40 people now, maybe you’re going to have more, you’re going to have AI agents running around. So how do you keep that experimentation and this entrepreneurial energy as you are getting further and further from the newest hires?  So the first thing that I love—and this is my VP of Ops, Shelby, who came up with this—but I really like it. She instituted a 10-week cycle composed of one- to two-week sprints. And she oversees all of our client work. So what she did is she broke everything we do for our clients into different sections. She instituted a system of saying, “Okay, these are all the different things we do. If you have an idea about how to do something better, or if you have a complaint about how something’s not working, or if a client mentions something, I want you to put it in this spreadsheet so we can keep track of how we can improve each thing.”  And what we’re going to do is, this week we’re doing a sprint on interview questions—how we prepare our interview questions for our clients. We are going to invest a week-long sprint in improving that process through technology, AI, and processes. And then we’re going to go through every other aspect. But guess what? Ten weeks later, we’re coming back to interview questions again. What that does, I think, in today’s landscape is not only does that keep us always thinking of improving something, but every 10 weeks we’re re-looking at specifically AI to see, what are its capabilities now? It’s changing so quickly.  From 10 weeks ago, it might be able to do something better or different. So let’s create a system so that we are periodically refreshing every aspect of our business from team feedback, client feedback, but also technological improvements. And it’s mind-boggling to think that that’s the pace now, and that 10 weeks might not even be sufficient in the future with the rate at which things are changing. That’s the best example I can think of how we’re trying to create that mindset of constant and incessant improvement.  And how do you build your team? Are you remote, or do you have an office somewhere?  We are all remote. Yeah, we are 100% remote. So we’re in seven different states, all still in the United States. It does pose challenges as you grow of how do you get in person and create connection. And so we’ll do things like happy hours online and different ways to get to know each other. But I also think, for those others listening who create a remote-first culture, you filter for people who thrive in that environment and do their best work when they have a fair amount of autonomy. And I think that autonomy for us has been helpful because we want people who are individual problem solvers, and I think that overlaps well with people who prefer a remote-first workplace.  Yeah, that’s fascinating. So if you had a magic wand and you could fix one thing in your business in the next 12 months, what would you do?  That is a really good question. I mean, it almost feels like the world is moving towards more entrepreneurs, not fewer ones, which I, for one, like. I’m a huge fan of both entrepreneurship and entrepreneurs. But if I could wave a magic wand, it would be making everyone on the team think like an entrepreneur, which would have probably been a liability 12 months ago. But the way I approach everything now is—I literally, right before this, was using Claude for my personal finances.  On the business side, it is now connected to QuickBooks, and on the personal side, I have a system of creating a report exactly the way I want it, which I, for one, love—the capability of AI to personalize things. I don’t have to use Mint or QuickBooks anymore. I can build it exactly in the way that works for my crazy brain. But I was updating and realizing that the tools have changed, and so, like, upgrading the way that I track my personal finances. And that’s just kind of very natural for me, and I do that for my kids’ menus, and I do that for everything. I kind of have a project or an approach on AI.  And I think that that’s a similar mindset that I need for my team, is thinking like an entrepreneur. How do you get better at everything? How do you get more efficient at everything? How do you look for new ways of solving things? I think it used to be that the entrepreneur was the visionary and setting the vision for the company, and everyone was more or less following orders or a system.  I still see a role for the visionary, but it's almost as if everyone on the team has to be their own visionary of envisioning how to improve their workflowShare on X and how to make themselves more productive and how to utilize tools and realize where that can make them more effective. And I don’t know that it’s going to be top-down anymore. I think that the advantage of the tools we have today is, like, the way that I use AI, Steve, might be completely different than the way that you use it. And that’s the beauty of it, is that our brains are different, our worldviews are different, our skill sets are different, but we can almost bolt this technology on us to make ourselves superhuman.  But the way that it works for you is going to be different than me, and that will be true in a team. So, very long answer, but if I could wave that magic wand, it would be imparting that entrepreneur mindset of finding problems and the best way to solve them, and never stop solving problems.Share on X  Yeah. So it’s just a feeling, and maybe I won’t articulate it well, but I’m just looking at your business. You’re building this remote team, and then you’re making everyone more autonomous so that they are working with AI to improve their productivity. In a way, it is supercharging everyone individually, but what about the team cohesion? So how do you make sure that people don’t get isolated?  Isaac Asimov has a novel which is in the distant future, on a distant planet, and basically everyone has 1,000 robots, and everyone is in their own world, and they just communicate on video screen because personal contact is no longer even appropriate. And everyone gets super rich and super efficient, but something gets lost.  So I wonder, how do you see the tension between empowering people, having AI help everyone be super productive in their individual way, in a remote culture? How do you keep this constellation together going forward?  Yeah. It still comes back to human connection for me. I think that, let’s just say on a client level, if my company’s doing our job well with our clients, if we are having them become thought leaders, having them grow influence and audience, I want that to lead to more human connection for them. And the way that I have seen that showing up is they go to a conference and people know them and people come up.  Like, people are literally—they might not have created connection before, but they recognize them, they know who they are, and that draws them to in-person interactions. That’s human connection coming out of what we do. For our team, I hope it leads to more human connection, that as we become more efficient, as we become better at what we do, as the company grows, we will get together in person more often. We'll be able to be in the room together and brainstorm because that becomes more valuable, and we're all craving that.Share on X  So, sci-fi is my favorite genre of literature and cinema, and I don’t think that we will ultimately end up with VR goggles on our head and not talking to each other. I think that in the same way that we have seen with social media, that it has a purpose, but we still want to be around each other and benefit from being in person. I think that we will become more and more like that. I don’t think it will drive us apart. I think it will lead to more connection. That’s my optimist view on it.  Yeah. Love it. Well, I hope you’re right.  Yeah.  Okay, so if someone who is a founder of a business, a growing business, or maybe a C-level in an enterprise, and they don’t have time to manage their LinkedIn, but they realize that they’re missing out with their thought leadership and they need help or they want to explore, where should they go and how can they connect with you and your colleagues?  Yeah, I appreciate that. I would just say, in general, every leader needs to know that their personal brand is going to impact both their career as well as their company, and them being able to articulate their viewpoints and what they think and believe is going to be a vital skill. And that could be on stage at a conference, it could be on YouTube, it could be on LinkedIn, it could be in a book, it could be in articles, but they have to have a way to know what they believe, to know what knowledge they have that is valuable, and find a way to add value to others.  I think that that’s just more and more the direction things are going. And it can be really hard because you are probably growing an empire, you are probably doing so many different things. And just know that there are people like Executive Presence, where our skill set is figuring out where your zone of genius is and figuring out what stories you have that are really good assets, and figuring out who you are and how you want to present online, and then helping you do that consistently across different channels.  And so if that’s of interest, I obviously love talking about this stuff, but I’m happy to talk with anyone who listens to the show. If you go to executivepresence.io and fill out our contact form, it gets to me. You can find me on LinkedIn, Justin Nassiri, or my email is justin@executivepresence.io. Any of those three work. But I just believe that this is going to be more and more valuable for leaders to develop that skill, and would love to help anyone listening do that.  Well, if you’re out there listening, you see that something is working because Justin propelled his company from a standing start to the Inc. 5000 in three or four years, and he is pushing the envelope on generative AI and reinvention every 10 weeks of his company. So if you’d like to be part of that and you have to take advantage of promoting yourself on LinkedIn with a cutting-edge approach, then reach out to Justin Nassiri on LinkedIn or executivepresence.io. And if you enjoyed this conversation, stay tuned because every week I bring a couple of successful entrepreneurs who are sharing their frameworks of how they’re being successful. So thanks for coming, Justin, and thanks for listening. Important Links: Justin's LinkedIn Justin's website Justin's Email: justin@executivepresence.io

YouTube video formula used by big creators like Dr. Eric Berg to educate, retain attention, and build massive trust.In this video, I break down the exact content framework used by one of the largest health educators on the planet, Dr. Eric Berg, to create videos that consistently engage, educate, and convert. You will learn how to structure your videos using realization-based hooks, problem awareness, data-backed storytelling, and clear solutions that keep viewers watching.Whether you are a creator, business owner, or marketer, this formula works in any industry and helps you build a personal brand rooted in value.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Video Introduction:Everyone wants to become a content creator today, but the real question is: do creators actually earn well? Can you make ₹1 crore at 22 through content creation?In this episode, we break down the reality of the creator economy with industry professionals Viraj Sheth (Co founder & ceo) Monk Entertainment, Ayush Wadhwa (Founder, Owled Media), and Aryan Anurag (Co Founder) Binge Labs. These are leading agency founders who work closely with top creators, founders and brands, acting as a bridge between the two. They have helped scale creators, secure brand deals, and build sustainable income streams.What you will learn:Can a 22-year-old realistically earn ₹1 crore through contentIs content creation a sustainable career in 2026Passion vs strategy in content creationWhy niche creators often earn more than creators with large but generic audiencesHow brand deals work and how creators are evaluatedThe role of YouTube, Instagram, LinkedIn, and X (Twitter) in building a careerThis episode is for aspiring creators, founders building a personal brand, and businesses planning their content strategy. If you want to understand how the creator economy really works.

Shannon Gillette joins Jason Cassity and The Broke Agent to discuss a surprising stat every listing agent needs to know, how to get more agents to your broker opens, content that converts, and whether agents should talk about faith or politics in their content. Join us for BAM Pro Bowl III next Wednesday, February 4: https://nowbam.com/probowl/

En este episodio, Dani te comparte su mejor guía de cómo ha logrado crear una estrategia que se sostiene en el tiempo. Cómo crear, nutrir y crecer una comunidad de manera orgánica. Es una invitación a ser conscientes de las posibilidades que tenemos al alcance de nuestras manos y que todo lo que deseamos está disponible para nosotros.The Content Formula con descuento: www.danischulzinc.com/tcfwww.danischulzinc.com | IG: @danigschulz | TikTok: @danigschulz

Regresa nuestra tradición anual! En este episodio Dani habla de lo que está IN y lo que está OUT de su 2026. Estas no son tendencias ni resoluciones, sino comportamientos y patrones que queremos crear o dejar para este nuevo año (con un par de menciones de moda y redes sociales).Sube tu In & Out a stories y tagged a @danigschulz o @danischulzinc para ver tu lista honi!Clase gratuita de cierre de año y carta de manifestación AQUÍ.The Content Formula con descuento: www.danischulzinc.com/tcfwww.danischulzinc.com | IG: @danigschulz | TikTok: @danigschulz

Fui al concierto de Bad Bunny en la Ciudad de México y reconocí 5 claves que tiene cada marca principal exitosa. Hoy te las comparto con ejemplos para que las apliques a la industria que sea. Si quieres realmente explotar tu marca personal o de productos en este 2026 en redes sociales, te espero en The Content Formula. - DESCUENTO DE $334 US disponible: https://www.danischulzinc.com/tcf⁠ www.danischulzinc.com | IG: @danigschulz | TikTok: @danigschulzPregúntale a Dani: ⁠https://www.danischulzinc.com/podcast⁠ 

Intentar es cool, que te importe es cool, trabajar por algo que quieres es COOL. Hoy exploramos las maneras en las que nos autosaboteamos y tiramos la toalla porque algo no es "fácil" o "effortless". Con ejemplos de la vida real, Dani te da métodos para combatir el miedo a fallar el público y la resistencia a intentar. Lista de espera abierta para la ÚNICA EDICIÓN DEL 2026 de The Content Formula: https://www.danischulzinc.com/tcf Pregúntale a Dani: ⁠https://www.danischulzinc.com/podcast⁠ www.danischulzinc.com | IG: @danigschulz | TikTok: @danigschulz

If you ever find yourself endlessly scrolling Instagram, saving posts you might repurpose someday, or winging your content plan five minutes before posting — this episode is for you. I'm walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post). These five pillars have changed the game not just for me, but for so many of my clients too — and they're the secret to consistent, sales-generating content that doesn't burn you out. We're talking:

Romantizamos constantemente el pasado por miedo a afrontar la realidad y hacernos responsables de nuestro presente. Hoy Dani comparte una reflexión acerca de la ciclicidad de la vida y cómo podemos afrontar los altos y bajos que vamos viviendo.Pregúntale a Dani: https://www.danischulzinc.com/podcast Lista de espera The Content Formula 2026: https://www.danischulzinc.com/tcf www.danischulzinc.com | IG: @danigschulz | TikTok: @danigschulz

Ryan, one of our clients, has been killing it on IG lately.In this episode, I break down why this particular post worked, how you can recreate it to get more leads (Ryan has 80+ leads so far from it), and how you can turn it into a never-ending series.Listen in to find out the 5 steps to turn this simple content into serious cash.In this episode:0:00 Intro0:44 Ryan's background: dad, full‑time job, 10K months1:06 62K followers & rapid growth2:45 Deconstructing this post and why it works6:11 Make it a seriesMentioned:Ryan's IG post: https://www.instagram.com/p/DMAgDxbscIN/---⏯️ Learn How to Achieve Freedom From Fitness on My YouTube Channel: https://www.youtube.com/vincedelmonte

So, in this episode of Interviews with Entrepreneurs Show, we're interviewing Holly Homer & Rachel Miller. Holly Homer and Rachel Miller are serial entrepreneurs, viral content creators, and co-founders of multiple ventures including Kids Activities Blog, Quirky Mormon, and their latest AI-driven platform, Pagewheel. Together, they've built audiences of millions across Facebook, Pinterest, Instagram, and more, even before social media marketing became mainstream.In today's episode, Holly and Rachel join me to share the full story of how they met, grew a deep, complementary business partnership, and launched multiple successful online ventures.We dive deep into the realities of partnership longevity, what makes a business collaboration thrive, and how to navigate creative differences. They also reveal the biggest misconceptions about content creation and the exact steps they use to launch funnels in just minutes instead of weeks using AI.Holly and Rachel share exactly how you can automate your funnel process using their game-changing tool, Pagewheel, which automates everything from sales pages to social media plans, so you can focus on what really matters.Join us today as we dive into how to build sustainable creative partnerships, how to create viral content across platforms, and how to use AI to simplify your entire funnel creation process.Holly Homer's Social Media: https://www.linkedin.com/in/hollyhomer/https://learn.pagewheel.com/Rachel Miller's Social Media: https://www.instagram.com/rachelmillermarketinghttps://rachelmiller.com/FOLLOW RJ SOCIAL MEDIA:Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/therjahmed/⁠⁠⁠⁠⁠⁠⁠FB Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/itsrjahmed/⁠⁠⁠⁠⁠⁠⁠Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠⁠⁠⁠⁠⁠Https://www.highticketshowaccelerator.com/script

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Brendan Kane reveals how viral content is no longer about follower count but about mastering retention and emotional storytelling. Learn how early creators broke traditional film rules to connect authentically, how the explosion of content shifted what success looks like online, and why trust—not selling—is the key to converting views into long-term business growth in today's hyper-competitive digital space.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/PUROxU-8m-0 Apple: https://podcasts.apple.com/us/podcast/brendan-kane-social-media-expert-the-secret-to-going-viral/id1484783544 Spotify: https://open.spotify.com/episode/0NypuyJLE00cnilXOYXKqN ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Think you've heard all the Instagram growth tips out there? Think again. In this episode, I'm pulling back the curtain on the real strategies that are working in 2025 -no fluff. These are the secret growth hacks the “gurus” aren't sharing… but I am. We're talking: The POWER content strategy that helps me show up 2x a day on instagram and grow my account The overlooked instagram growth metrics that actually matter A hidden feature that's boosting reach right now that you probably haven't tried How to make your content binge-worthy with my Power Content Strategy (the one I swear by) Whether you're stuck in a growth plateau or just tired of wasting time on content that goes nowhere, this episode will give you the tools to revitalize your Instagram and actually see results.  

Today's episode of the GaryVee Audio Experience virtual keynote and live Q&A at the FORWARD event—an industry-leading conference for real estate professionals focused on marketing, branding, and content strategy.Joined by mortgage leader and content creator Neel Dhingra, Gary shares a no-fluff breakdown of what it really takes to stand out in today's content landscape. He explains why most professionals are losing the attention game, how to approach social media in 2025, and what separates A-players from the rest in a down market.From the power of authentic storytelling to the rise of live selling, this conversation is packed with tactical takeaways, mindset shifts, and straight-up truth about what works—and what doesn't—when it comes to brand growth today.Whether you're in real estate, sales, or content creation, this episode is a blueprint for anyone serious about building long-term trust, relevance, and momentum.

Dive into the world of video marketing with an expert who's spent over a decade mastering the craft. In this video, Ryan shows how your business can ramp up lead generation with powerful video content. From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress.We'll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action. Plus, discover the psychological tricks that make your videos not just seen but felt, enhancing viewer engagement through strategic collaboration.KEY NOTES:00:00 - Scripting Insights00:47 - Using Notion and ChatGPT for Organization02:57 - Teleprompter Apps03:37 - Collaboration for Content Creation11:24 - Presenting the Blended Search Solution

¡Regresa la tradición anual! En este episodio Dani habla de lo que está IN y lo que está OUT para el 2025. Este no es un episodio de tendencias, sino de comportamientos, costumbres y patrones que queremos crear o dejar para este nuevo año. Importante entender que estas NO son resoluciones (ya Dani te explicará por qué), sino conceptos que podemos traer en consciencia para vivir un 2025 más pleno y alineado. Entrar a The Content Formula con descuento: www.danischulzinc.com/tcf Instagram: ⁠https://www.instagram.com/danigschulz/⁠ TikTok: ⁠https://www.tiktok.com/@danigschulz⁠ ⁠www.danigschulz.com

Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more!   Time Stamps:   (0:27) Our Content System That Made Us 750k This Month (1:15) Content Is Ever Evolving (1:47) When We Started Our Business (2:22) Value Content (3:10) Lists (4:55) Steps/Frameworks (6:45) Viral Posts (8:13) Humor/Polarization (9:12) Asking For The Sale/Direct Offers (10:54) Recap ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

En este episodio, Dani te da sus 5 estrategias más poderosas para crear una comunidad digital en el 2025. Este episodio habla de ver las redes sociales como el medio, no el fin. Se enfoca en estrategias que no tienen nada que ver con la viralidad, ni con estar en todas las plataformas al mismo tiempo creando sin un plan concreto. Para acceder al descuento de $332 USD en nuestro programa más elevado, The Content Formula, haz click aquí. Instagram: @danigschulz Tiktok: @danigschulz Youtube: Dani G. Schulz

https://www.omgcommerce.com/youtube-la-event---In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple platforms.Key Takeaways:-How PandaLoon drove 30 million organic views in just a week and 160 million organic views in the months that followed.-Understanding the importance of emotional hooks and how to grab viewers' attention.-Learning how to keep your audience engaged until the very end.-Exploring the differences between popular platforms like TikTok, Instagram Reels, and YouTube Shorts, and how to optimize your content for each.-Gaining insights into the power of organic content and how it can significantly impact your brand's success on platforms like Amazon.-Discovering the benefits of appearing on Shark Tank and how to capitalize on the exposure to drive sales and establish credibility.Tune in to hear Eugenia's incredible journey from math professor to successful entrepreneur, and learn how you can apply her proven strategies to create viral content that will skyrocket your brand's reach and engagement.

Today I'm giving you a step-by-step formula that you can use in your content to sign more dream clients! If you feel confused on what to say on social media when selling your programs you won't after this episode!   Links & Things: All Access Pass your one-stop-shop for a $5k-$10k/month business  FORM Fitness Platform - get 23% off your annual membership with code KELLYM  Clearstem Skincare - get 15% off with code FREEDOMBABE  Submit a question for the podcast 

It's an episode about what it takes to build an online training business from scratch.I'm so stoked to be interviewing Meghan Gould this week. She's on a mission to help 10k women run their first Ultra via her podcast, 1:1 coaching, and her online training program, She Runs Ultras.On the business and marketing side of things, we're talking about how niching down was the best thing she's done for her business. How a basic digital marketing funnel works. Advice for starting an online business. Tips for starting a successful podcast, and why you need an email list. And just for fun, we discuss our struggles with podcasting, the challenges that came up for Meghan along the way, Meghan's experience with Practical Magic vs. other marketing consulting groups - and, you get to hear my meltdown when it starts loudly hailing mid-interview.Follow Meghan on Instagram at @sherunsultras - Learn more at meghan-gould.comFollow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford - Visit themarketingwitch.com for my blog, podcast updates, and more.Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic.Resources from the show:The Content Formula 

No hay una pastilla mágica para cumplir tus sueños ni un paso que te asegura el éxito. En este episodio Dani habla del compuesto de decisiones, acciones, y pensamientos que te llevan al nivel que quieres llegar con tu negocio, con tu proyecto, con tus hábitos de vida. ÚLTIMO DÍA PARA APROVECHAR EL DESCUENTO DE $223 USD PARA THE CONTENT FORMULA (única edición del 2024) Entrar a The Content Formula: www.danigschulz.com/tcf www.danigschulz.com | IG: @danigschulz | TikTok: @danigschulz Honiverso: https://www.patreon.com/DaniSchulzInc

En éste episodio Dani habla de la experimentación, de cómo llegar a los extremos muchas veces resulta en que te conozcas mejor, la importancia de dejarte vivir en el caos para encontrar las respuestas que buscas sobre lo que quieres crear en tu vida. Entrar a The Content Formula: www.danigschulz.com/tcf www.danigschulz.com / IG: @danigschulz / TikTok: @danigschulz Honiverso: https://www.patreon.com/DaniSchulzInc

En este episodio Dani habla de cómo saber si vas a cumplir una meta este 2024 al pasarlo por una pregunta: ¿viene del ego o desde la confianza? También discutimos como la suavidad y la gratitud son elementos claves para mantener durante estos proyectos de vida y un plan de 12 semanas para atacar el primer trimestre del año. Si quieres que el 2024 sea el año en donde monetizas tus redes, entra a la lista de espera de The Content Formula para recibir $233 USD de descuento www.danigschulz.com/tcf www.danigschulz.com / IG: @danigschulz / TikTok: @danigschulz Honiverso: https://www.patreon.com/DaniSchulzInc

For Episode 155 of the Wealth On Any Income Podcast, Rennie is joined by Michael Brenner.Michael is a Top Chief Marketing Officer, Content Marketing and Digital Marketing Influencer, and an international keynote speaker. He is also the author of "Mean People Suck" and "The Content Formula" and the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency. Michael has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for many thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike.Have you heard about ‘The Content Formula'?In this episode, Rennie and Michael cover:01:55 How Michael's frustration as a salesperson with the support he was getting led him to a career switch to marketing.02:52 Michael shares the most important thing to focus on when it comes to marketing.03:38 The charity that is special to Michael, a local charity in his county called NorthStar.04:49 Michael shares who his target market is – people just like him!05:43 Michael shares a little about his biggest failure, which is the focus of his book ‘Mean People Suck' and what else he learned from that experience.08:16 Rennie and Michael discuss how it is “survival of the friendliest” not “survival of the fittest” when it comes to human (and wolf pack) success.10:02 Michael shares a little about the focus of his book ‘The Content Formula' and how you can get a copy by connecting with him on LinkedIn (https://www.linkedin.com/in/michaelbrenner/) and sending him a message you heard him on our podcast.11:14 Michael shares his favorite tip to answer the question ‘What's the one piece of content, what's the one type of marketing story that every company should focus on?'.“In the book, The Content Formula, I talk about how every company should be sharing the things that they know, the things that are helpful to their target audience. Those messages are much better received - it almost sounds ridiculously obvious - than what we think we're supposed to be saying, ‘Hey, we're awesome, we're great, buy our stuff because it's better than the next guy's'. And no one wants to hear that. It's like the analogy of the guy that walks in the bar and says, ‘Will you marry me?' No one's going to say yes to that. But you know, the person who walks in the bar and says, ‘Hey, everybody, how you doing? What's going on'? The person that asks questions, the person that seems interested, that shares interesting stories, and tells people what might be helpful to them, that's how you can generate and attract the target audience that you want and grow your business.” – Michael BrennerIf you wish to contact Michael visit his LinkedIn profile at https://www.linkedin.com/in/michaelbrenner/To get a free PDF of the book, The Content Formula send Michael a LinkedIn message, that you heard him on the Wealth On Any Income Podcast.If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable program ‘Wealth with Purpose'.Rennie's Books and Programshttps://wealthonanyincome.com/books/Wealth with Purpose:https://wealthonanyincome.com/wealthwithpurposeRennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

Evan Blum is a videographer known for his work with various music artists. He specializes in creating short-form vertical content and has gained recognition for his unique and creative approach to music videos. With a background in music production, Evan brings a unique perspective to his videography work.No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.JOIN US AND LEARN THE SECRETS OF HOW WE CONSISTENTLY TAKE ARTISTS FROM 100 STREAMS TO 50K+ MONTHLY LISTENERS IN JUST 90 DAYS:http://www.nolabelsnecessary.com/Pre-Save Your Future Releases:http://www.foreverfanmusic.com/Topics Covered:00:00 Intro03:38 The success of Flying a Boss and the impact of their videos08:44 Selecting Ideal Song Snippets for Videos11:36 Unveiling the style and approach of the running TikToks16:20 Why Specializing in Content is Important20:08 The benefits of using one-take videos22:22 The appeal and addictive nature of one-take videos25:08 You need to listen to the market and audience35:05 Focus on a specific niche

Atrium, a software company co-founded by Pete Kazanjy in 2016, has achieved more business success with fewer Sales Development Representatives (SDRs). This accomplishment can be credited to their strong inbound game and their valuable content that educates and provides insights to their community of 35,000 members.  Atrium's software helps businesses implement data-driven sales management by monitoring KPIs and providing alerts. Host Adam O'Donnell also discusses the challenges of business growth and the importance of experiencing low moments and failure as indicators of pushing boundaries with Pete in this latest episode of Sit Down Startup. This week's partner shout out goes to two partners: First, Yext - a content management hub to build consumer grade experiences. Check out their $35,000 credit offer. https://www.yext.com/try/startups Use code ZendeskYS2022 And be sure to check out Forecastr. They make financial modeling easy for founders. Receive 20% OFF your first-year of Forecastr + Waived Implementation Fees + FREE Listing on INVESTOR CONNECT. bit.ly/3s9OE33

Éste NO ES UN EPISODIO RELIGIOSO. Pero sí es un episodio de chismecito de Medellín, historias de la boda de Isacu y Fran, y cómo vivir desde la gratitud te conecta con gente espectacular y te ayuda a crear negocios desde tu autoestima y tus fortalezas. Entrar a The Content Formula hoy: www.danigschulz.com/pagotcf www.danigschulz.com / IG: @danigschulz

Éste NO ES UN EPISODIO RELIGIOSO. Pero sí es un episodio de chismecito de Medellín, historias de la boda de Isacu y Fran, y cómo vivir desde la gratitud te conecta con gente espectacular y te ayuda a crear negocios desde tu autoestima y tus fortalezas. Entrar a The Content Formula hoy: www.danigschulz.com/pagotcf www.danigschulz.com / IG: @danigschulz

Recorded during the 2022 Formula E season How to be a CEO met with the founder, Alejandro Agag.From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, set backs and extraordinary success. We speak to its founder Alejandro about: How Formula E's innovating commercial electric vehiclesGigamine and battery recycling How the end of the combustion engine will promote electric racingTo hear the full episode click here.For the best business news, analysis and interviews, go to standard.co.uk/business or pick up the Evening Standard newspaper. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, I'm teaching you about the content formula for getting more clients! I'm breaking down the 4 foundational pieces that you should be focusing on in your content to sign on more clients in your online coaching business! This has been a game changer for me in my social media growth, increased engagement, and having more clients in my world!!Connect with me on IG!Join my free FB group!

The 15 Minute Client podcast helps Coaches get high-paying clients without complex "guru" funnels. These episodes are taught by Luke Charlton - an expert who's spent over 16 million dollars on ads, generated over 500,000 leads, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever and many more. If you're earning under 6-figures and want to dramatically grow your coaching business, this podcast is for you. Finally, here are some more free resources to help you grow your business online: The 9 Email Offers that Get Clients Free: https://9emailoffers.com The 15 Minute Client Workshop: (Reveals Luke's complete daily email client attraction system for free) https://The15MinuteClientWorkshop.com Luke's Main Website: (Includes 144 pages of free content) https://LukeCharlton.com The Hermit Hole: (A private community with more free trainings from Luke) https://TheHermitHole.com Luke Charlton

How can you keep your business at the forefront of peoples' minds when it's time to buy what you sell? The answer is through content marketing when done right. Michael Brenner, author of The Content Formula, and Mean People Suck, shares ways to break through the noise of promotion, dominate your market, get known as a thought leader, and rank #1 for keywords in your industry - by simply sharing the expertise your customers are looking for.  Listen and apply best practices to create customer growth and impact in non-traditional ways. More Info at: 

En éste episodio hablamos de cómo reconocer la magia que tienen otras personas te ayuda a cultivar tu propia magia. Últimos cupos de The Content Formula disponibles: www.danigschulz.com/pagotcf

Entra a la lista de espera de The Content Formula para asegurar un descuento de $222 USD y tener prioridad (hay cupos limitados) https://www.danigschulz.com/tcf

Content… Copywriting… Conversions… What does it all mean? When I first started in the online space, I came in to write. In fact, I've known since the 2nd grade I was meant to be a writer - I was better at writing than I was at reading from the very beginning.  And I continued to write throughout the years. I've published 3 bestselling books since, and you're hearing it first, I've got another one in the works, and a workbook that should be coming out the end of 2022.  So when I was feeling the urge to build a business, the thing I knew how to do was write and as it turns out, I was really gifted at copywriting, which for those of you who aren't familiar, copywriting is content that is created for the purposes of advertising and marketing. What I also discovered (some 14+  years ago) was that there was a great need for content writing. Which is the creation of relevant text for websites, social media platforms, articles, etc. for the overall purposes of attracting customers, clients, and prospects.  And as the year's progressed, both types of writing developed in their own special way.  Copywriting became essential for online businesses because of the growth. Copywriting has taken the form of short form in many cases to keep up with the demand for online advertisement and also the changes in buying behavior of the online shopper. Content writing has also gotten a facelift over the years. Again because of the boom in online business, content writing has become a staple in any industry, and it's not just about writing about content anymore.  It's about magnetizing your ideal clients to your brand, and doing so quickly. Which means you need to… Know your ideal clients inside and out Understand their motivations Understand their thoughts And be able to communicate that effectively Both forms of communication are always changing and shifting for brands, and as entrepreneurs, I find it's imperative to ask really amazing questions, and ask them often to their current clients, past clients, and incoming ideal clients.  Seems like a lot of work? Maybe, but I've got something today that's going to help with that and shorten the learning curve.  This is my Winning Conversion Content FormulaTM, and it's my go-to when I'm creating content and copywriting. The trick is to start with the content creation first and then use pieces of it for copywriting.  First, we need to piggyback off of another formula…the: CHALLENGE SOLUTION  RESULT The CHALLENGE is the obstacle faced that is holding back success. And we start with the most top of mind challenge and clearly demonstrate why it's causing the headache to our ideal client.  The SOLUTION is what you solve for your ideal client's challenge. In copywriting, I'll look to identify at least one of the following solutions: Making money Saving money Saving time Saving a life The RESULTS is where you communicate the type of results you get with the solution you provide. For example, let's say you are in consulting and you work with sales teams in mid-size corporations and help them improve the amount of sales their team does during certain times of year. Your solution is to make the company money. The results you get could be… An improved sales process An improved lead generation system An improved win-back on sales gone cold An improved sales conversion rate of each of the team members over the course of 3-months In the online space, social proof is needed to really hit home this results portion of the formula (and that we'll talk about in a later podcast episode). Now that we have the first piece, we can move into the Winning Conversion Content Formula, where (and you may have guessed this), we create content that converts your cold prospects into hot leads and eventually those leads into paying clients.  While this is specific to online marketing, this formula can be used in many different ways. For today, I'll keep it to online marketing.  This is all about winning in two areas: Winning your ideal clients emotions. And winning your ideal clients' thoughts.  It's a little counterintuitive, but bear with me as I explain. Winning their emotions…this is where we start with an underlying emotion as it's related to their thoughts. We start with the emotion as this is the part that is physically felt, and we need our ideal clients to physically stop their eyes from scrolling past our advertisement and content so that they can engage with our message.  We then move into winning their thoughts after we've engaged their emotions. We win their thoughts by using words that… Resonate with them Help them hone in on the emotion that triggered the thought And also help them make a connection between the emotions and the thoughts (even if it's unconscious). Once we've won both their emotions and their thoughts the next step is to move them into possibility. What is possible when they engage with your solution. What results they can get with your solution that will ease the stress behind the emotions and stress of the challenges they face.   Let me break this down with an example.  Ava's a marketer. Specifically, she has a Facebook Ads agency. Her top of mind challenge is finding high caliber clients that are pre-educated in the use and need of Facebook ads to automate their top of funnel marketing. To simplify - Ava needs clients that are willing to pay $10k/month to use her agency's services.  Now, that's the challenge - there are emotions behind the challenge, which is where we need to play and base it on what we know about our ideal clients. Ava also happens to have looming student loans and credit card debt as she graduated college, worked for a media company, worked tirelessly, without much to show for it, but gained experience in getting results using Facebook ads. She left that job 6-months ago, without considering the other aspects of business…the marketing of herself as an expert (she's in advertising afterall).  So now Ava has student loans and credit card debt she can't pay because since she left her job, she's only been able to solidify one paying client, and they are not paying her the full price of her packages.  Ava is feeling frustrated, overwhelmed and scared because she needs clients, and she needed them yesterday as her bills are piling up, and she really doesn't want to go back to another 9-5 gig, as the potential in her own business is much better.  Ava's caught between a rock and a hard place, and the stress of it is giving way to thoughts of… How am I going to find my next client? What happens if I don't find my next client in the next few days? What else can I do to bring in cashflow so I can pay my bills? And the stress and the thoughts have her spiraling to a place that most entrepreneurs who have been on this journey can resonate with… So we know her emotions and we know the thoughts associated with them. How do we use the formula to create content. This is how: The Emotion - Stress The Thought - How can I find a client in 3-days? The Conversion Content to Win Ava's Attention: Not having clients coming into your sales pipeline is stressful…Especially, if you're new to this whole ‘entrepreneurial thing'. You may even be thinking at this moment… I have no idea where to find my next client… If I don't find a client in 3-days I won't be able to pay my bills… If I can't pay my bills then I have to go back to a 9-5 I hate… And the last thing you want to do is go back to the place you left so you could build something of your own. Failure has never felt so frightening… Now that we have that piece let's talk about the results that we can get for Ava. What's possible with your solution - Finding a client in 3-days How will your solution make Ava money - She'll find a client that pays her and pays her high ticket package How will your solution save Ava money - She won't have to take out a loan to make ends meet and pay that interest and extend her mounting debt. How will your solution save Ava time - She won't have to spin her wheels, stay up late, or wait months to find that ideal client. We fast-track and get her over the learning curve quicker. How will your solution save Ava's life - She's stressed, overwhelmed, not sleeping, not eating well, and even though she loves what she does, she's not loving her business and life right now. By giving her this solution, we'll help her feel empowered, excited, and fulfilled so that she can balance out the rest of her life and build the business she truly deserves.   The Conversion Content to Win Ava's Interest (using possibility): What you really need is a solution and a fast one. What you need is a proven methodology to attract and convert those ideal customers in less time. What you need is our Winning Conversion Content Formula coupled with our Rapid Lead Generation System that shows entrepreneurs how to identify their ideal customer online in minutes, connect with them in a meaningful and solution based way, so that they can convert them into clients.  It is possible to win a client in 3-days or less… It is possible to save yourself money and time by implementing what you already know about your clients and drawing them in faster… And you are worthy of feeling great about your business, your next steps, and building a life that is full of purpose doing what you love to do in the world.  [And then you can go on and explain the breakdown of your program in finer details]. Now the trick with this is to turn it into content so that it's not all promo and sales. The easiest way to do that is to create resonating content, and my favorite way to do that is through the Hero's Journey Storytelling Content Creation. But…that will have to wait until another episode as well. So until next time, try out this formula and see how you win your ideal clients hearts and brains and show them what's possible when they work with you! Make it a great one!

Thanks for watching “Follow This AD Content Formula and Sell Like Crazy"Are you targeting everyone? Do you know how to target your dream clients?In this video, I am going to walk you through how to run ads effectively and how you can target your dream clients. You can also watch the video version through this YouTube link -->https://youtu.be/5XAgZSftN5g-----------------------------------------------------------Fibo Lim has built a following of over half a million entrepreneurs in the Philippines by helping them acquire red-hot prospects in social media, convert them into paying customers using an automated sales process and generate sales 24/7 predictably & consistently.He leads a community of sales professionals & entrepreneurs helping them grow their businesses online without chasing prospects, being judged, and experiencing rejection.Fibo Lim is recognized as one of the most sought-after marketing consultants in the Philippines & a living legend in internet marketing.-----------------------------------------------------------Click the link to attend our FREE Masterclass ➡️ http://fibolim.com/classSubscribe to learn how to create financial freedom in your life: ➡️ https://www.youtube.com/fibolimConnect with Fibo Lim on Social Media:Facebook: https://facebook.com/fibolim/Instagram: https://instagram.com/fibolim/

My guess is you wouldn't dread creating content if it was making you 50-120K a month would you? In fact, if you knew the key to getting a crap ton of clients excited to buy your high-ticket offers was learning how to create highly profitable content….you would hand over your credit card, sign up, and show up with bells on.  No it isn't as simple as writing a post a day, and droves of people magically appear in your DMs, but it is an imperative skill if you want to generate consistent clients and cash online.  There is no way around the Content Monster. This always hungry, never satisfied beast is real and not going anywhere. If you want to make BIG money online, you need to learn how to satisfy the Content Monster without burning yourself out in the meantime.  A few key myths that are keeping you on the content struggle bus: More content doesn't equal more sales. Stop trying to be on all of the platforms hoping something will stick; this is not a profitable content strategy. Pumping out Instagram Reels and TikToks without any content plan or foundational branding is a GIANT waste of your time (unless it's a fun hobby for you). Anyone who is trying to make it seem they simply post when they feel aligned to, and write from their intuition >>> RUN. They are either broke and this is a jobby to them, or they are trying to sell you by making it look easy. You can't hack or hashtag your way to growing your social media audience. Cheap tricks will attract cheap people, and those people will never buy from you. Think of this as my Thanksgiving gift to you. If you implement my Profitable Content Formula that I breakdown for you inside this new podcast episode, you will without a doubt start attracting real quality buyers instead of people looking to sell you followers in the DM's. In case you missed it, there is still a chance for you to access the replay for free!!! FREE LIVE MASTERCLASS: 3 Secrets to Creating Cash Converting Content that Works for any Type of Business Register here, and we will email you the link to the replay. The link will only be good for 48 hours and then we will be charging for this special Masterclass. >>>>> projectmewithtiffany.com/Masterclass  Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube. Subscribe to Tiffany's FREE weekly digest, The Secret Posse, and get exclusive content you won't find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.

Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar. Michael Brenner is a Best-Selling Author, Keynote Speaker, and CEO of Marketing Insider Group providing content marketing strategy, Speaking, and Writing. He is co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks and his writing has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He has also been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Over the last two decades, he has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt, and as an executive at ICR, SAP, and Newscred, his innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change. When he's not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces. Filled with marketing insights and discussions about which strategies truly deliver impact on the bottom line, don't miss tuning in to this episode of The Leadership Standard hosted by Gair Maxwell and featuring guest Michael Brenner!

As companies seek better ROI for their marketing efforts today, more and more brands are turning to quality content as their number one tactic. On this episode of Transform It Forward, Paul sits down with Michael Brenner, CEO at Marketing Insider Group. Michael is a globally-recognized keynote speaker on leadership, culture and marketing, and the author of the bestselling book The Content Formula. As an influencer and thought leader in the marketing space, Michael helps companies attract and win new customers through strategic content that cuts through the clutter in the online world today. During the episode, Paul and Michael discuss what goes into a great piece of content, how it can give your brand a boost, and what changes we're seeing in the content marketing landscape today. Learn more about Michael Brenner: https://www.linkedin.com/in/michaelbrenner/Interested in learning more about the show? Check out our website: https://www.transformitforward.com/

If you want to build your signature talk, there is a simple trick that you can use that will make your content easy, adaptable, and powerful. Today on the show, what is moving me? This surprisingly simple, totally fabulous, secret, content building strategy that will help you build your authority.   Let's dive in!

Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky. In today's episode, we are going to share with you our 3 tier content formula that we use to grow our clients' and students' online stores.  Our content formula consists of 3 tiers:  Discover  Dream  Do Each tier has different types of content that inspire your audience in different ways.  Discover content is where your potential customers discover your brand. You also discover who your audience is in this tier as they engage or interact with your content.  Dream content inspires people to connect with your product and is where people start to imagine themselves with your product in their lives.  Do content is all about taking action. If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.   Episode Highlights: About our 3-tier content formula [01:08] “Discover” content inspires people to connect with your brand [02:08] How to connect with potential customers [02:50] Include posts (not necessarily related to your brand) that your ideal audience will engage with [03:32] “Dream” content inspires people to connect with your product [06:36] Show your products being used in real-life [07:08] Portray your brand as it is [09:52] Share user-generated content [13:00] “Do” content inspires your audience to take action [14:16] On dynamic retargeting and incentives to purchase [16:00] Make it easy for people to follow your call to action [17:50] Spread out your posts so that it's 40% discover, 40% dream, and 20% do [18:40]   Click here for all links mentioned in this episode.     Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.     See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Listen in on today's episode to hear how Chantelle went from posting content inconsistently - to seeing leads and sales daily.

In S01E02, of your favorite & the best tanglish digital marketing podcast, called DC (Digital Club) Podcast Show, we would be discussing something about: Influencers are using Gary vee content formula?

Are you struggling to monetize your time on Social Media? To sign new clients and team partners? This show is for you! Show Notes:  https://www.streetsmartwealth.com/blog/everything-need-know-sell-social I’m Jackie Ulmer, a top earning, award winning expert, helping Network Marketers, coaches and mentors make money, without annoying their family, friends or strangers, and build a thriving social selling business. I’ve sold products and services, and built teams in over 40 countries without leaving my home. If this gal can do it, with no formal training to begin with, so can you. Stop right now and grab my Content Formula - http://KillerContentFormula.com You’ll have access to my 9 part email series that created a million dollar business, and I’ll walk you right through how to use it to create everything you need on Social Media! Maybe you are like many, suffering from "Stare, Compare and Despair" when you try to figure out what to say or post on Social, or to introduce yourself? How do you engage people? How do you know “who” you are speaking to, even? Why is it so much easier for some people? They seem to sell all day on Social, hitting the leader boards and growing like a weed… Good Sales...Solid Sales...Ongoing Sales happens through GOOD COMMUNICATION! Learn Sales Psychology, Emotional Language, Call to Action and how to construct your content to attract and sell! So, let’s dive into the struggle most have, and the solution. For starters, most people don’t view their time on social media the same way they go about business offline. DMs, Status updates - stuff you would never do at BBQ So, why do it on Social? You’ve heard -  Stories Sell, facts just tell. People ignore useless information, which is one reason why facts don’t sell. People buy from emotion. From feeling. How do you feel about your story? Writing it down? Sharing it? turning it into bits of content that you can use over and over again, and never stutter, stumble or fall because it is your story. It will become your primary Personal and Marketing Manifesto for social media posts and content, blog posts, email messages, your About pages and profiles - literally everything. We all have a story. We all have a story that matters. I know, I know - you think yours doesn’t matter, it’s too boring or bland. But, it’s not. I promise. Within it contains nuggets of gold that will land on the perfect set of ears at the perfect time - your Ideal Client. We all have a story that will bond our tribe to us, lead them, and give them permission to believe in themselves. And, we all have a tribe - someone similar to us. Even your story of starting your business. You’ve probably heard mine - My Negative MLM Blueprint. Hey, if you like what you are hearing and learning on the podcast, you really should check out the Street Smart Wealth Academy. We take your mindset, your messaging and your marketing, package it into a complete business action plan and a radical shift for you, and the way you think and act in your business. And, it’s guaranteed. Do the work, get the results, or get your money back. What could be better than that? Learn more at http://StreetSmartWealthAcademy.com Let’s set up a time to talk. If you’re ready to  develop a strategy where people some to YOU, before you ask them - becoming the hunted and not the hunter, then join me in http://KillerContentFormula.com No spam, just solid content creation that will have you jumping out of bed, knowing exactly what to post, when, where and who to attract. THIS is a lifestyle business made in heaven.      

This is a super good episode jam packed with some tough love and actionable advice for your Tik Tok. We're talking about how the algorithm is actually built, what you need to do to up your watch time, and the viral content formula that has performed for us again and again. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Attend our free content workshop: https://www.tdchub.com/workshop --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tdcdigitalagency/support

In today's episode G breaks down the new Justice League movie and his new appreciation for the first trilogy of Star Wars. He also give his first impressions for the newest "Last Chance U" season and the first episode of "The Falcon and The Winter Soldier". Then explains the importance of having a classic show to balance out all the content we consume on a daily basis. Lastly he breaks down his new found content formula that will help push everything to the next level and why it's important to have one. Like, Comment, Share, and Subscribe!!! #whyimgeeked

In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels. Happy Growing!

Many times I see entrepreneurs either having very little content because they don't know what to create, or having too much content all over the place. In this episode I talk about your 5 pillar content formula I want you to design that you are going to be known for! Let's dive in!

Today we finally sit down with Michael Brenner, CEO and CMO of Marketer Insider Group. I say finally because this whole pandemic has thrown us off our game for a few weeks. Thankfully we're back to the new normal with this Zoom interview. Michael Brenner is the former VP of Marketing at SAP and today is a globally recognized keynote speaker on leadership, culture, and marketing. He is the author of the bestselling book The Content Formula, and his work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. A recognized expert in content marketing, he encourages companies and brands to leverage one of the most powerful tools in marketing currently. Today we get into how COVID-19 is affecting brand messaging, why it is a mistake to not recognize the context of the times we live in, and why content marketing would be better described as self-publishing.

Winifred Costello is the Magic Maven of her charming boutique store in Massachusetts called Awen Tree and the founder of the Witching Well, an online membership community for earth centered spiritual seekers. She's also a social media genius when it comes to sharing engaging content and building a community online. In this episode, Winifred breaks down: her 3 part content formula for the type of content she shares on social the copywriting framework she uses for each caption to ensure it has an intention and a call to action the hack she discovered for connecting with more of her ideal client (and its not just hashtags) how she ensures she's talking to her local audience for her brick and mortar business and her online audience and creating meaningful connection with both how she uses analytics to let her know what's working on what platform and what isn't why knowing who you're talking to is vital to a successful social media strategy, regardless the platform the social media golden rule that will boost your own engagement AND, she gives the best, least sleezy way to sell your products and services using social media, with an awesome sleeping bag analogy. Whether you own a brick and mortar or have an online business, you will get very practical tips from this conversation with Winifred. To connect with Winifred and see what she's up to find her below. Be sure when you do to let her know you what you enjoyed most about what she shared today! I know she would appreciate it! Instagram: https://www.instagram.com/awentree/ Facebook: https://www.facebook.com/awentree Website: https://awentree.com/ Email: awentree@yahoo.com Waitlist for the Witching Well Membership: https://awentree.com/the-witching-well-wait-list/ She is also offering her "Tarot for the Entrepreneur" sessions to listens of this podcast where she will serve as your intuitive guide to uncover insight and clarity regarding: your relationship to prosperity and abundance, being visible vs invisible, learning to play big, core paradigm shifts required and how to focus your gifts and skills. LEARN MORE HERE. (scroll down to the bottom for the entrepreneur specific option!) NEW RESOURCE! In addition to your social media platforms, podcasts are a powerful way to amplify your personal brand, capture attention and connect with your most important audiences. Download the 9-Step "Land Your First Podcast Interview" Workbook here that walks you through how to find podcasts, what to say to hosts, and what to do after the interview! https://www.sarahlynnco.com/podcastguestguidefreebie

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a BookBub Featured Deal? -Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal. -What is the value of running free promotions? -Ricardo's smarty pants tips: why authors don't need to be doing everything. Links - Click 'em they're live: Reedsy.com website Reedsy Book Promotions Tool 2019 Link to Becca's new nonfiction book (a sneak peek) Link to find out more about Chris' online course, The Content Formula: a Blueprint for Fan Engagement  

In this episode Chris introduces a short series on disruptive marketing. Because traditional methods we've been using for years are not delivering as well as they used to, it may be time to shake things up going into 2019. Not for the faint of heart.  Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies.  -The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift. -What we need to keep going forward (don't throw out the baby with the bath water): 1. SMART marketing principles 2. The sales funnel or reader's journey 3. Content strategy that engages readers Links: click 'em, they're live: Link to Chris' Amazon author page and the SMART Marketing for Authors book series. Link to information about The Content Formula online class

In this episode Chris interviews award-winning nonfiction author Anne Janzer about her new book Writing To Be Understood and why it's a necessary resource for writers. Show Notes & Links - Anne's new book is the complete package covering technique, science (yeah, you read that right), and practical how-to. Why you need all three. -Beware of the curse of knowledge (eerie music). -How brain science and social psychology is an important part of your writing process.  - Why you should use analogies and how to make them shine and not be annoying. -Do you know if your writing is boring? How to fix that. -How to use your reader's curiosity to your advantage. - Why nonfiction writers need to learn to spin a good story or two. - What is meta reading and how it will improve your writing.  Links - Click 'em, they're live! -Universal book link to Anne's book. This link will take you to the bookstore of your choice.  Link to Chris' Facebook business page. Link to information about Chris' class, The Content Formula - learn how to write and publish engaging content that will help you sell more books and build raving fans. NOTE: If you are enrolled in any of Chris' paid online classes, you should have access to the private student mastermind group mentioned in the podcast. Check your class dashboard for a link to the group or email Chris at chris@cksyme.com if you have any questions.  

In this episode Chris discusses Amazon's new edition of their ebook bulk buy program--who may benefit and who might not give a hoot.  Included in the podcast are reflections on questions answered by Amazon's director of Author & Vendor Relations, Dan Slater. Show Notes & Links: -We'll talk about what the Kindle Direct Publishing (KDP) official post on the new program says and what it does not say. -Chris gets reactions from Amazon and BookBub. -Would a purchase of 100 ebooks count directly as 100 books to my sales rank?  -Unredeemed copies can result in a refund within 60 days of your purchase. -The new program involves sending the free codes through Amazon—they don't generate codes you send out via your email. -You will earn royalties based on the royalty options in place at the time of your bulk book order. If you buy books at 99 cents, you will earn a 99-cent royalty no matter what the price of the book when it is redeemed. -Pre-order books and free books are not eligible for the program. Links: Here is the post from Forbe's featuring comments from author and marketing expert David Gaughran. Here is the link to the explanation of the new program guidelines on KDP. Here is a link to find out more about The Content Formula. Remember, if you purchase The Content Formula before Aug. 1 you'll get an email invite to register for Chris' class, How to Set Up a Facebook Page That Sells More Books for free. ($49 value).  

In this episode Chris and Becca give authors a strategic outline on how to use social media to supplement book sales.  Show Notes & Links -The one key to selling books with social media. -What is the 80-20 Content Rule and why do authors need it to sell with social media? -Why discovering new readers is the most difficult part of using social media for promotions. -How to know what kind of content your readers will engagement with. -What are the four elements of engaging content (The Content Formula Cheat Sheet)? -What are "meaningful interactions" and why you need to learn how to foster conversations on social media. -Why every social media post needs a call-to-action and why that isn't always about selling. -Exciting news: meet us in Denver at the Romance Writers of America conference. Links: click 'em, they're live: The Art of Shouting Quietly by Peter Mosley Influence by Robert Caildini Your free download of The Content Formula Cheat Sheet Find out more about Chris' online course, The Content Formula  

In this episode Chris and Becca interview author Shawn Inmon for tips on how he built his Facebook page from 86 fans to over 3000 by being consistent, persistent, and personable. And, spending less than ten dollars a month. Links & Show Notes: -Why it is important to make a commitment to post once a day over a long period of time before even thinking about your engagement rates. -Why a slow, persistent effort is better than buying fans or buying ads for quick growth. -How using strategic boosted posts to snag new readers can help grow your page.  -How to create a "destination Facebook page." -Why being yourself is your secret weapon. -Why social media is hard for some people and easy for others. Links: Click' em - they're live! Shawn Inmon's Facebook author page Shawn Inmon's Amazon page Link to SMART Marketing For Authors Facebook closed group (you'll have to answer a few questions to get in) The Content Formula class - info about Chris' latest online class on how to write content that defies the social media algorithms. Author-tested and approved. 

In this episode Chris breaks down the new data from Pew Internet Research in the 2018 Social Media Use Report and what that means for indie authors. Show Notes and Links: -Why Facebook's numbers are still the best. -Why the new numbers are still a challenge for YA and children's writers. -How much social media is enough? -Why authors should be cutting back on social media not adding on more. -What are the criteria for an outpost channel and why you might want to have a couple. Links: -Read the Pew Internet Research report here. -Link to Chris' course, The Content Formula

Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

In the digital world and in its marketing space, consistency is key. And from that consistency comes the ability to tell stories to win clients. But like most speakers who are just starting up, we get butterflies when we speak in front of people. The trick is to not get rid of the butterflies but make them fly in a formation that will work for you. One other technique by Michael Brenner is to tell a story that seeks to help people instead of promoting your product or service to them. He also developed the Content Formula that's been used by Pixar Movies to tell their stories. Michael shares his stories of overcoming his fear of speaking by speaking in front of many people and telling them great stories.

In this episode, Chris and Becca have an informal discussion about the three options for authors on Facebook for promoting books and engaging with readers: personal profiles, author business pages, and groups. Pros and cons of each in light of the new algorithm changes. Show Notes & Links: -The three types of Facebook pages authors use to promote their books and build fan engagement. -Tips on how to use each in light of the new Facebook algorithm -Why using your personal platform to promote your books is not a good idea. -Get maximum engagement on social media by using to 80-20 Content Rule. -How tracking your Facebook Insights will help you write more engaging content. -Why it's important to educate readers to mark your Facebook page as a "See First" page in their newsfeeds.  Links:  -Link to episode 75--Chris' take on the new Facebook algorithm.  -Link to Chris' video on how to teach fans to designate your business page as a "See First" page in their newsfeed.  -Link to Chris' video on how to set up the Shop Template on your author business page.  -Link to Chris' video on how to set up a redirect in your personal profile About section to your author business page. -Link for more information about The Content Formula online class. JANUARY 23 IS THE LAST DAY OF THE EARLY BIRD DISCOUNT! -Facebook's helpful cheat sheet on the differences between profiles, pages, and groups. -Link to romance author Roni Loren's insider Facebook group. Read the About This Group to find out about the group's guidelines.

In this episode, Chris presents part two on the keys to book marketing success in 2018. This week we find out the secret to online content that engages and sells: The Content Formula. Show Notes & Links: -Why audience research is your friend. -The three kinds of audience research you need to be doing. -Good audience research is free, but it costs your time. -How to scout what other authors are doing well. -The four pieces to the secret of engaging content that sells: The Content Formula. -How you can find your Content Nexus. -Make it simple: use "buckets" to organize your content. Links: -Research source links: Pew Internet Research, Buffer blog, EMarketer, Marketo blog. -Free survey tools: Survey Monkey, TypeForm, Google Forms - Becca's new cozy mystery book: Vangie Vale And The Strangled Strudel -Free sample lesson from Chris' new class, The Content Formula. This particular lesson is on Finding Your Content Nexus.  -Find out about Chris' new online class, The Content Formula, and get 50% off the enrollment fee until Jan. 22.        

Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we're speaking with Michael Brenner, author of "The Content Formula." To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.