Podcasts about productization

Building a successful firm requires more than just number-crunching; it demands foresight, adaptability, and a willingness to innovate.For the Radical CPA, Jody Padar, embracing the ever-changing landscape of accounting has been crucial. From pioneering cloud accounting to mentoring others in adopting technology, Jody's career is a testament to transformative leadership. She has discovered that accounting is about more than transactions, and that they're more  about making meaningful impacts in clients' lives through strategic, outcome-based approaches.In this episode, Jody explores her journey from launching her firm to becoming a leader in AI integration for accounting. Her passion for technology has been her driving motivation, and believes aligning technology with business problems is essential. Whether you're an accounting professional or an entrepreneur in any field, you'll find her expertise on growth, technology adoption, and redefining business models invaluable.In this episode, you'll learn:Why adopting a growth mindset is crucial: Adaptability is key for accountants facing rapid technological change. Embracing unknowns can lead to growth. The importance of aligning technology with business needs: Successful firm transformation starts by identifying business problems before choosing technology solutions. How AI can elevate strategic advisory roles: AI is not replacing accountants, rather freeing them to become the strategic advisors clients need.Jump into the conversation:(00:00) Meet Jody Padar(02:13) Pioneering the cloud business model in accounting(05:10) Defining the AI-first firm and preparing for 2030(08:59) The necessity of a growth mindset for navigating change(12:06) Leveraging personal agency in career development(17:38) Intentional work-life balance design in accounting(26:11) Productization and business model shifts in firms(36:33) Enhancing advisory roles through AI-driven insights(44:59) The evolving role of accountants with AI integration(47:29) Embracing change, applying tech, and the future of accounting

Anthony Rose is the co-founder and CEO of SeedLegals, the #1 platform for startup funding and legals in the UK. But long before he was helping tens of thousands of founders raise capital and avoid legal potholes, Anthony was in the digital trenches – first turning the music industry on its head with Kazaa, then helping reinvent online streaming at the BBC with iPlayer, before building and selling a few startups of his own.In this episode, we go deep into what it really means to have founder-problem fit, the magic of applying a product mindset to gnarly challenges like startup legal docs, and how Anthony is now taking SeedLegals across the pond to crack the US market.We also talk about reinventing yourself as a founder, knowing when to build vs. when to sell, and why your legal docs should be like the owner's manual in your car – built on all the ways things can go wrong.If you've ever tried to sell an unfinished product, pitched into skepticism, or had a strange love affair with a weirdly specific problem – this one's for you.KEY POINTS FROM THIS EPISODEFounder-Problem Fit: Anthony thrives on solving the problems nobody else wants—like turning legal complexity into a smooth, scalable product experience for startups.The Productization of Law: From auto-generated funding docs to clauses like “No Pay, No Play,” SeedLegals is redefining how legals should work at early stage.From iPlayer to Legal Tech: The shift from media to law wasn't planned—it was sparked by a party in Rome and a technical founder's obsession with inefficiency.Scaling the Right Way: Anthony explains why raising too much money too soon can kill your startup's focus—and how lean execution wins.Going Global, One Event at a Time: With SeedLegals now expanding into the US, Anthony is pounding the pavement in NYC to build community-led growth from the ground up.Selling as a Founder: Why the first sales hire outperformed Anthony—and how he learned to switch from “builder brain” to “buyer focus.Connect with Anthony Rose and SeedLegals:SeedLegals WebsiteFollow SeedLegals on LinkedIn Connect with Anthony Rose on LinkedInKEYWORDS:SeedLegals, Anthony Rose, Pete Townsend, MoneyNeverSleeps, startup legal docs, founder problem fit, UK startups, US expansion, startup funding, cap tables, term sheets, startup founder tips, legal tech, product development, startup fundraising, iPlayer, Kazaa, venture capital, VC advice, New York startups, scaling globally, early stage startups, startup mistakes, how to pitch, founder legal protection, Techstars Web3, startup acceleratorLeave a review and subscribe onApple PodcastsSpotifyMoneyNeverSleeps (website)Email us: info@norioventures.comFollow on X(Twitter):Pete Townsend: https://twitter.com/petetownsendnvMoneyNeverSleeps: https://twitter.com/MNSshowFollow on LinkedIn:Pete Townsend: https://www.linkedin.com/in/pete-townsend-1b18301a/MoneyNeverSleeps: https://www.linkedin.com/company/28661903/MoneyNeverSleeps newsletter: https://moneyneversleeps.substack.com/

Learn AI in 5 Minutes Per Day: https://www.theaireport.ai/In this episode of The AI Report, Liam Lawson sits down with Nick Verity, CEO of Cleverly and partner at Axe Automation, to explore how AI, workflow automation, and productized services are reshaping the future of B2B lead generation and outbound sales.Nick breaks down how Cleverly scaled to 1,000+ five-star reviews by turning traditional agency work into a highly automated, subscription-based model—leveraging AI tools like Claude to streamline cold outreach, personalize copywriting, and optimize client delivery. He explains why scalable lead generation in 2025 depends on automation-first thinking and how to build operational systems that run without weekly hand-holding.From automating onboarding and CRM workflows to launching high-converting cold email campaigns, this episode is packed with actionable insights. Nick also dives into the rise (and hype) of AI SDR startups, the shift toward intent-based outreach, and why good cold email is still about relevance, proof, and a killer offer.But it's not just about systems—this episode also explores the mindset of a founder: how fear, problem-solving, and grit shaped Nick's journey from blue-collar roots to leading two high-growth businesses, and why the “AI Orchestrator” might just be the most important job title of the next decade.Want to scale your agency, automate your sales funnel, and dominate outbound in the age of AI?Tune in now! Don't forget to like, comment, and subscribe for more expert insights!Over 400,000 OpenAI, Apple & NASA professionals read The AI Report. We'll teach you how to leverage AI to make money/save time in just 5 minutes.Join our free community now: https://www.skool.com/the-ai-report-community/aboutConnect with Nicholas: https://www.linkedin.com/in/nick-verity/(00:00) Preview(01:39) The Founding Story of Cleverly (05:37) Automating Client Management at Scale (07:39) Nick's Product Development & Strategy Framework (12:21) Breaking Down Cleverly's Revenue Model (17:44) AI SDRs & 2025 Cold Email Strategies(21:31) Scaling Axe: Challenges, Lessons & Productization (26:28) What Axe Automation Actually Does for Clients (28:50) Who Buys Automation (And Who Doesn't) (35:04) Personal Productivity vs Workflow Automation with AI (37:33) The Rise of the AI Orchestrator Role (42:17) Nick's Thoughts on Investing, Risk, and Focus (47:11) Nick's Vision For the Future

Phil Kirschner, Founder of PK Consulting, is an innovator at the intersection of employee experience, corporate real estate, organizational effectiveness, and technology strategy. Drawing on his background at Credit Suisse, WeWork, and McKinsey, Phil shares insights about professional and personal responses to workplace changes. He discusses leaders' and employees' intuitions and the frictions affecting trust. Phil explains the cultural impact of co-working environments and how a hospitality mindset helps achieve strategic human-centric productized work experiences to meet employees' modern work needs.   TAKEAWAYS   [01:57] Phil shares his experiences in corporate real estate, workplace strategy, and employee experience. [02:45] Cost management taught Phil the importance of understanding workplace dynamics. [04:20] Phil loves the dimensions of workplace change recognizing people's emotional responses. [05:41] How work-life integration can mean the physical manifestation of a policy in the work world. [06:38] Place is personal, affecting choices, relationships and how people communicate. [07:44] How office changes impact managers' perceived control over their teams. [08:45] Executives visiting WeWork's offices were often surprised by the energy and vibrancy. [10:12] Employees embracing the WeWork hospitality, community culture, and work patterns typically had better experiences than those who resisted. [14:00] How smaller companies smaller office investments allows them to be more responsive than large organizations which often struggle with underutilized space. [15:15] COVID revealed more humanity at work—executives were seen differently and trusted. [16:22] The Edelman Trust Barometer shows the first ever dip in trust in corporate leadership. [16:50] Employees' and executives' different intuition about what was ‘better before' and for whom. [18:22] Discrepancies in pre-COVID experiences change expectations for new work environments. [19:22] Phil shares how a real estate company failed to extend workplace flexibility to frontline staff. [22:00] A critical missing question: what needs to be true to allow greater flexibility and not have core metrics dip? [24:40] Remote work enables business continuity and offer an operational risk mitigation framework. [25:00] Digital-first companies have better organizational health by adapting for being distributed. [25:45] Experiencing inefficient processes to develop metrics and optimize operations. [29:02] HR, IT, and Facilities Management need to collaborate to enable modern workplaces. [29:54] Work experience needs productization and someone in charge. [31:07] Real estate reporting to HR help shift the focus from cost control to employee experience. [32:35] Hospitality oriented experiences are typically revenue lines not expense related. [34:31] Companies with “virtual-first, but not placeless” mindset rethink workplace strategy effectively. [35:53] Many executives assume office presence is essential without analyzing why. [39:10] Organizational health and connecting business objectives and work experience. [40:30] How corporate cultures can connect and align employees with purpose enabling change. [43:06] IMMEDIATE ACTION TIP: The first questions to ask at the start of any good change program: who thinks something is wrong? What do they think is wrong? And who else knows?     RESOURCES   Phil Kirschner on LinkedIn Phil Kirschner, Contributor – Leadership Strategy, Forbes     QUOTES "Many employees are feeling gaslit when they hear leaders say, ‘It was better before,' because that doesn't resonate with them." "Trust in organizations dipped for the first time in Edelman's latest trust barometer report." “When I walk into the building, if the experience of getting in or registering a visitor or attending event is, is not a great one, at that point, I do not know or care whose problem it is. I want one place to go easily and I want a hospitality feeling in the response to that, which is really difficult for groups that are viewed as an expense.” “The companies that say place isn't the thing, then tend to come back around with much more interesting and studied uses and new designs of place, whether that's somebody's house, whether that's a coworking space, whether that's an “office” that they retain for gathering purposes, right? These are the same companies that tend to staff up on workplace experience. They staff up on customer success for tools, they staff up for gathering.”

**Cold Open (How many bananas is too many?)****Skip the Cold Open at 7:05**The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been sweeping the globe.However, agencies still struggle with productization. They don't admit it, but they do.Having a package service isn't productization if your SOPs aren't clearly defined and rigid. That also means you need to be able to say no to clients who want to creep out of that scope. That's' the hardest thing for agencies to do.We've found the hardest thing with productization is balancing hiring team members to do the work outlined in the documentation while building them up to be strategists. After all, is a strategist needed if your service is an assembly line of production?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

In this episode of Experts Unleashed, I'm joined by Greg Hickman to talk about shifting from ‘done-for-you' services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services. They dive into the biggest challenges creatives face when trying to systematize their work, why your expertise is your biggest asset, and how to build a business that supports your lifestyle. Greg also breaks down the idea of offering different service levels—clients, members, and customers—to boost profits and keep things running smoothly. If you're looking to grow your agency while working less, this episode is packed with insights you won't want to miss!   You'll discover: ➡️ Discovering Productized Services [04:44] ➡️ Challenges and Misconceptions in Productization [07:03] ➡️ Balancing Creativity and Systemization [09:24] ➡️ Freelancer vs. Entrepreneur: Finding the Sweet Spot [15:26] ➡️ The Power of Selling Strategy First [17:51] …And much more!  

In the past few years, we've seen significant changes in the agency world, from the rise of AI impacting our businesses to seeing the marketing strategies pushed by big firms no longer producing results for many agencies. In this insightful episode, Max Traylor, an ex-agency owner and industry expert, shares his valuable perspectives on the evolving landscape of the agency world. Max covers the critical importance of gaining access to strategic conversations with clients, the challenges of doubling versus 10x-ing a business, the impact of AI on commoditized services, and more. This week, episode 239 of The Digital Agency Growth Podcast is about leveraging productization and maintaining strategic relationships! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Max Traylor shares the importance of including people with industry experience in strategic conversations to gain access to board meetings and high-level discussions, and actionable steps you can take right now to gain a clear perspective on what growth means to you and your agency. Max Traylor is an ex-agency owner and professional paintballer turned scratch golfer & father of two who writes an Agency Survival Guide book series and helps dozens of agencies expand their client relationships using productized consulting services.In this episode, Dan and Max discuss the following:Parallels between paintball and business, including that different levels of success require different skills and mindsets.Why doubling a business requires significantly more effort than achieving 10x growth.Challenges and opportunities in the current market, including the skills gap and the need for education and mentorship.The importance of treating services like products to achieve operational efficiency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MAX TRAYLOR:LinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you tired of the endless cycle of client demands and shrinking margins? Is your agency struggling to differentiate itself in a crowded market? How can you elevate your agency from a service provider to a strategic partner? Today's guest shares how he identified an untapped market opportunity that revolutionized his business approach and established his agency as a respected HubSpot and Shopify partner. His experience shows how focusing on internal brand strength, selective client relationships, and strategic pricing can transform an agency's profitability and market position and offers valuable insights for agency owners seeking to break free from the cycle of demanding clients and diminishing returns. Join us for an inspiring conversation about navigating career paths and the importance of adaptability in business. Bob Afsari is the CEO and founder of Campaign Creators, a full-service digital marketing agency and HubSpot partner focused on helping their clients onboard and optimize their Hubspot environments. Bob shares his unconventional journey from studying neurobiology and working in molecular biology research to launching an agency in 2011. He reflects on the surprising turns of his career as well as expanding partnerships. In this episode, we'll discuss: Shifting from retainers to productization to redefine agency success. Finding the sweet spot between passion, skill, and value. Why too many choices kill agency sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Revolutionizing HubSpot and Shopify Onboarding Bob's journey to agency ownership was anything but conventional. After earning a degree in Neurobiology, Physiology, and Behavioral Science, he initially planned to pursue a medical career. However, a brief stint in San Diego led him to make a sharp turn, ultimately opening his own agency in 2011. Today, Bob's agency has become a HubSpot and Shopify partner, specializing in an area ripe for innovation – the onboarding process. Businesses purchasing HubSpot licenses, particularly the professional or enterprise versions, are required to undergo a mandatory onboarding that can be both cumbersome and costly, often taking up to 90 days and requiring significant financial investment. Recognizing the pain points his clients were facing, Bob stepped in to revolutionize the onboarding experience. By productizing the process, his agency has created a more efficient and cost-effective model. Instead of the traditional 90-day onboarding, they offer a streamlined 20-working-day process, reducing not only the time commitment but also the overall cost by 20% compared to traditional onboarding services. This innovative approach has allowed Bob's agency to carve out a unique niche in the market, catering to clients ranging from solo entrepreneurs to large corporations that are seeking a more seamless and accessible onboarding experience for their HubSpot and Shopify platforms. A Product-Led Approach to Agency Profitability Initially operating on retainers, Bob soon discovered that revenue growth didn't necessarily translate to increased profitability. Instead, it created a challenging cycle of constantly expanding the workforce to meet growing demands. The traditional retainer model's limitations became increasingly apparent. Clients would pay for monthly hours without clear deliverables, creating uncertainty on both sides. This often led to awkward conversations about unused hours and rollovers, while agencies struggled with workload management and resource allocation. Recognizing these challenges, Bob started to think of ways to make intangible marketing services tangible by productizing what they did and making sure there was a clear offering that empowered clients to engage with the agency in a way that suited their unique circumstances. This shift greatly helped eliminate the ambiguity. Some clients preferred to take a gradual approach, while others sought comprehensive solutions immediately and productization allowed for this flexibility, enabling clients to choose how they wished to utilize the agency's expertise. As teams become more efficient in deploying these products, the agency can scale its offerings without compromising quality, ultimately leading to enhanced profitability. Why Too Many Choices Kill Agency Sales The shift to productized services requires a deep understanding of client needs and a commitment to delivering tailored solutions. Successful agencies not only productize their services internally but also present these offerings clearly to clients. Bob noticed his team was more often than not racing towards a close. With the new process, they're now more focused on ensuring that clients fully understand the details of each deliverable, even if it's not their initial request. By creating a structured menu of services with defined deliverables and associated costs, agencies eliminate ambiguity and earn the client's trust. However, even with the right process, many agencies make the mistake of leaving clients to navigate a sea of options. Instead, take the initiative to guide clients through their options. Rather than overwhelming them with choices taking a consultative approach fosters trust and demonstrates the agency's commitment to understanding the client's unique challenges. Much like a skilled server at a restaurant helps patrons navigate a complex menu; an expert salesperson can streamline the decision-making process by offering targeted recommendations based on specific needs. Ultimately, when both parties have a shared understanding of the project scope and expected outcomes, the likelihood of scope creep diminishes. The result is a more productive working relationship, where clients feel informed and engaged, and agencies can focus on delivering quality work without the constant pressure of changing requirements. The Value Intersection: Finding Your Agency's True North With years of collaborative learning and optimization, Bob has achieved a significant milestone: the ability to say no to the wrong clients. While this was once a challenge, he now realizes that the more he focused on his team's strengths, refining processes, and value-based selling the more saying no actually made him money in the end. It's natural for new businesses to explore all sorts of opportunities. However, finding your niche involves identifying the sweet spot where passion, skill, and the ability to provide value intersect. An agency may possess passion and skills in a particular area, but without the ability to deliver measurable value to clients, it will struggle to thrive. The intersection of these three elements is where you'll find your true value proposition. Having a clear understanding of the agency offerings helps the sales team engage clients more effectively, setting the stage for successful collaborations. This clarity is essential, especially when considering the long-term growth potential of client accounts. If an agency cannot envision how to grow a client's account, it raises questions about the wisdom of taking that client on in the first place. Building a Strong Brand from the Inside Out Agency owners often find themselves caught between client demands, competitive strategies, and the ever-changing technological environment. Amidst this chaos, do not overlook the importance not marketing yourself last. This happened to Bob, who at one point realized his agency was “the cobbler's son who doesn't have shoes". He got to work focusing internally to cultivate a strong brand identity and effectively communicate the agency's true value to clients and prospects. It took a tremendous effort and focus to finally do it, basically reengineering the agency from the inside out but it's what has allowed them to create a cohesive narrative that reflects their authentic identity and value proposition. Additionally, strategic partnerships also play a critical role in authentic internal marketing, as is Bob's experience with platforms like HubSpot and Shopify. These alliances not only enhance the agency's service offerings but also serve as a testament to its credibility and expertise. However, it is vital for agencies to remain vigilant about the longevity and stability of these partnerships, as reliance on a declining platform can jeopardize their growth. Finally, Bob reminds agencies to help clients realize the critical importance prioritizing strategy over mere execution. While execution is essential, it should not be the sole focus of an agency's offerings. This shift from a transactional relationship to a strategic partnership allows agencies to provide greater value to their clients, ultimately leading to higher profitability and stronger client loyalty. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Today, Shannon welcomes Michael Zipursky, an expert in helping consultants build successful businesses. They explore how consultants can package and price their services effectively.   Michael discusses the power of productization and how creating structured, repeatable solutions can save time and increase profitability. They also address the issue of scope creep and share strategies for maintaining clear boundaries with clients.   Listeners will gain insights into scaling their consulting businesses, having value-driven conversations with clients, and ensuring their services deliver impactful outcomes. Stay tuned to the end for special offers and resources.    Michael Zipursky specializes in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. After advising organizations like Financial Times, Dow Jones, RBC, and helping Panasonic launch new products into global markets, he started Consulting Success and has since helped over 1000 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. In addition to their coaching and trainings programs, over 45,000 consultants read his weekly consulting newsletter and over 50,000 download the Consulting Success Podcast each month. He's also the author of several books on consulting.   Website: https://www.consultingsuccess.com LinkedIn: https://www.linkedin.com/in/zipursky/ YouTube: https://www.youtube.com/channel/UCcZvQqRud5hOIfHt62vpGmAb   What you'll hear in this episode: 06:11 Go deep first, then expand your expertise. 06:54 Specializing effectively targets necessary consulting clients. 12:39 Deep, meaningful conversation vital for buyer commitment. 13:55 Focus on value-based pricing for clients. 17:18 Balancing value vs. transactional work challenges perception. 21:47 Productization combines customization with efficient standardization. 26:19 Productization enables scalable, efficient team training. 28:00 Productization boosts profitability, clarity, and employee morale. 33:43 Evaluate priority of new proposal for client. 34:46 Evaluate resource needs; discuss project timing impacts. 40:21 Learned from mistakes, set boundaries, prevent repetition.   If you like this episode, check out: Acquire Cheaper and Better Customers (Financial Priority Formula Part 3) Simplifying Sales Strategy Lowering Your Price to Sell More?   Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Join Anthony and Francesca as they explore how technological revolutions unfold through "leaps" and "steps," using historical examples like the World Wide Web and mobile apps to contextualize our current AI moment. Drawing from their extensive tech experience, they debate whether we're still in the initial ChatGPT "leap" of late 2022 or witnessing a series of incremental steps. The discussion covers key developments in AI, from multimodality to personalization, while examining how businesses should position themselves during this transformative period. Through engaging analogies and personal anecdotes from the early days of the internet to today's AI landscape, this episode offers valuable insights for understanding where we are in the AI revolution and what might come next. Perfect for business leaders, developers, and anyone interested in technology's evolutionary patterns.TakeawaysThe concept of 'leaps and steps' helps frame AI advancements.ChatGPT marked a significant leap in AI accessibility.Generative AI is still evolving and has not yet reached its full potential.The adoption of AI technologies can be parabolic in nature.Productization is crucial for the widespread use of AI.Historical leaps in technology provide context for current AI developments.AI's integration into daily life is still in progress.Consumer experience will dictate the success of AI products.The future of AI may involve more choices for users.Understanding the timeline of technological leaps is essential for anticipating future developments. AI will become more integrated into everyday tasks.User experience will drive the adoption of AI tools.Benchmarking will lead to parity among AI models.Payment models for AI will evolve towards enterprise solutions.Personalization will enhance user engagement with AI.Agentic AI will automate complex tasks end-to-end.The leap in AI technology requires businesses to adapt quickly.More applications will emerge to solve complex problems.AI nativity will reduce the need for intermediary steps.The future of AI is about creating delightful user experiences.Chapters 00:00Leaps and Steps in AI24:50The Evolution of Generative AI30:26Productization and Consumer Experience39:36The Evolution of Payment Models in AI45:02Key Steps in the AI Leap50:40Personalization and Agentic AI56:10The Need for AI NativityJoin our community: getcoai.com Follow us on Twitter or watch us on YoutubeGet our newsletter!

Unlock the secrets to doubling your income with fewer clients from Fearless Business founder Robin Waite. Learn how to confidently raise your prices, productize your services, and grow your business without relying on social media. Whether you're a coach, consultant, or service-based entrepreneur, this episode offers game-changing insights to help you break free from hourly rates and create a more profitable, sustainable business model. Connect with Robin here: Website: https://robinwaite.com/ & https://fearless.biz Instagram: https://instagram.com/RobinMWaite Twitter: https://twitter.com/RobinMWaite Facebook: https://facebook.com/RobinMWaite LinkedIn: https://linkedin.com/in/RobinMWaite ------------------------------------------------------------------------------- 5 THINGS YOU'LL LEARN IN THIS VIDEO 1. Discover practical strategies for personal growth and professional development. 2. Learn how to effectively navigate challenges in business and life. 3. Gain insights from the experiences of industry leaders and successful individuals. 4. Understand the importance of mindset in achieving your goals. 5. Find inspiration to take actionable steps toward transformation.

Eisha Armstrong is the Co-founder and Executive Chairperson at Vecteris, which helps B2B companies productize their services and solution offerings. With over 25 years of experience launching data and information service businesses, she advises executives on building cultures that foster product innovation. Eisha is also the author of the best-selling books Productize and Fearless. Committed to empowering women, she has contributed to organizations, including Women Helping Women, and is a Limited Partner at New Wave Impact, a women's investment firm. In this episode: Productization has emerged as a method for marketing and selling services to clients who lack the time and resources to perform in-house functions. The process involves multiple service levels that businesses can choose based on their capabilities. How can you productize your services and determine an ideal offering? Productization veteran Eisha Armstrong says the most common method of productizing your services involves systemizing service delivery by implementing technology and packaging and pricing your offers like products. You can also promote one-time offerings like educational courses and books or product-as-a-service offers like software that performs specific business functions. Most businesses observe significant growth after implementing the first productization process, whereas others observe opportunities to diversify by bundling products and services. In this latest episode of Systems Simplified, Adi Klevit sits down with Eisha Armstrong, the Co-founder and Executive Chairperson of Vecteris, to discuss productizing your services. Eisha explains whether it's profitable to bundle products and services, the premise of her books, and how to package and price services.

Ryan welcomes back Kyle York, CEO of York IE, for a deep dive into the innovative integration of AI within business operations. Kyle shares his unique approach to productizing services in the advisory and venture capital space, emphasizing the importance of creating scalable, tech-enabled solutions for startups. The discussion explores the evolving landscape of business models, particularly the shift towards results-driven services, and how companies can achieve efficiency without sacrificing quality. As they navigate the challenges facing early-stage startups in a chaotic economic environment, Kyle offers insights into the future of entrepreneurship and the potential for impactful innovation across various industries. Tune in to discover how to grow a VC-backed company without traditional investment and the strategies that can lead to sustainable success. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Integration of AI in Business Models: Kyle emphasizes the importance of integrating AI and technology into business operations to create scalable and efficient service offerings, particularly in the advisory and venture capital sectors. Productization of Services: The approach to productizing services involves listening to the needs of startups and creating a modular advisory-as-a-service platform that aligns with their financial goals, offering various subscription tiers across different business functions. Demand for Results as a Service: There is a growing trend among business leaders who prefer comprehensive solutions that deliver results rather than just purchasing tools or software. This shift reflects a desire for efficiency and effectiveness in operations. Market Disruption and Innovation: Ryan and Kyle highlight the potential for disruption in traditional consulting and professional services industries by leveraging technology, automation, and subscription models to create more agile and responsive business solutions. Future Outlook for Startups: Despite current economic challenges, there is optimism about the entrepreneurial class's ability to innovate and drive significant impact in the coming years, suggesting a resilient spirit within the startup ecosystem. BEST MOMENTS "There's a real gap on the go-to-market side for companies... I wanted to take that expertise and experience, but productize it and build it into a platform for the startup landscape." "I thought there was an opportunity for a one-stop resource hub... to integrate technology, AI, and automation to build the next great companies." "Every industry can be disrupted and models can be evolved... companies are going to take a different spin or slant on the company they want to build in that sector." "I think everybody's looking for a little bit of a lowering of the heat... and I have strong faith that the entrepreneurial class is going to make a huge impact in the next couple of decades." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.ioSaas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

אז איך הופכים טכנולוגיה למוצר, ומוצר לנכס עסקי? שירי אירחה את קרן שרר טייבר מחברת פריוריטי, לשיחה צפופה על רכישות, נכסים ועל איך הופכים טכנולוגיה למוצרים. בשנים האחרונות חברת פריוריטי הרחיבה את הפרוטפוליו שלה לאיזורים נוספים של ביזנס אפליקיישנס בטרפת אמיתית של רכישות של 6 חברות מוצר נוספות בטווח של פחות משלוש שנים. אז מה בין הסאטרטגיה הזו למוצר? האסטרטגיה הזו מפגישה את עולם המוצר עם אתגרים רבים והמון הזדמנויות. איך עושים אליינמנט לאסטרטגיה מוצרית, איך בונים מפת דרכים משותפת, האם לאחד צוותי מוצר, ועוד.

ianka fleerackers is een ondernemer en thought leader in personal branding, met jarenlange ervaring als tv-persoonlijkheid, actrice, producer, moderator en podcaster. Als mentor en spreker inspireert ze ondernemers om hun merk en visie krachtig neer te zetten. In deze aflevering leer je hoe je je personal brand kunt versterken en jezelf kunt positioneren als een thought leader in jouw vakgebied. ianka geeft praktische tips omtrent storytelling om je merkverhaal effectief te communiceren. Daarnaast leer je over de uitdagingen en kansen in de huidige markt, en hoe je als ondernemer blijft innoveren en groeien. Connecteer met ianka op LinkedIn: ⁠ianka fleerackers Volg ianka op Instagram: ⁠@ianka Krijg bakken gratis content en mis geen enkele nieuwe podcastaflevering door Ben's Mentors te volgen op Instagram: ⁠⁠@bensmentors⁠⁠ ----------- HOOFDSTUKKEN: (0:00) Intro (1:50) Verwelkoming ianka fleerackers (2:42) Vanwaar de interesse in Personal Branding (5:02) Persoonlijkheid en publieke perceptie (8:04) De overgang van acteren naar ondernemerschap (11:15) Introvert zijn en optreden in het openbaar (14:06) Frictie tussen persoonlijkheid en publieke verwachtingen (17:08) Wegstappen van acteer carrière (18:44) Zit een carrière in de VS erin? (21:05) De start van ndernemerschap en Personal Branding (23:53) Wat is de essentie van Personal Branding? (29:57) Flexibiliteit en evolutie in je Personal Brand (34:07) Vier pijlers van Personal Branding (37:24) Het belang van een unfair advantage (44:40) Hoe begin je met Personal Branding? (50:06) Trusted Expert versus Thought Leader (55:43) Het verdienmodel van high-ticket offers (57:50) Diversificatie van inkomstenbronnen (60:02) Productization van kennis en diensten (64:03) Het ontwikkelen van thought leadership (66:38) De uitdagingen en ambitie van thought leadership (71:00) ianka's boek "Own Your Story" ----------- Bij Ben's Mentors duiken we diep in het brein van ondernemers en experts op het vlak van persoonlijke ontwikkeling, financiën, human skills en nog veel meer. Leren van mensen die verder dan ons staan en die lessen in ons eigen leven implementeren, is de beste manier op op persoonlijk en professioneel vlak te groeien. Geniet van de podcast!

Why can long tenures in industries stifle innovation? How did John and his wife end up in Mountain View, California? What were some of the memorable dates that John took his wife on? Why was it beneficial to write business plans on any idea that John researched? What prompted the research and launching of Sara Schools Music Program? Why was the concept of leasehold improvements so frustrating to John? What lessons and struggles came with running a service business? What divine inspiration did John receive while processing his frustrations with the commercial leasing process? What types of research was John doing to form the education foundation necessary to build the wall system he was told to create? How did the initial funds become available to start prototyping the wall system? Why is it important to bring low or no-skill workers into construction? What is meant by the category 'Productization of Construction'? How can construction benefit by focusing on circularity and sustainability? How is Låda Cube integrating with design solutions like Revit to introduce wall standardization into digital wall plans? What are the three (3) R's that Låda Cube allows for? How did a dream about Tesla become so significant for John's Låds Cube journey?John Fay - Founder & CEO of Låda Cube joins Proptech Espresso to answer these questions and discusses how his curiosity about his entrepreneurial bug led him to explore alongside his wife many potential business ideas before being told to pursue the opportunity that would become Låda Cube.

Future-Proof Podcast by CO/AI SummaryIn this conversation, Anthony, Francesca, and Shane discuss the current state of AI research and productization. They explore the history of AI products and how AI has become a pop culture phenomenon. They also discuss the changing landscape of AI research, the compression of research findings, and the increasing accessibility of AI research to different disciplines. The conversation highlights the importance of bridging the gap between research and commercialization, and the potential for millions of creators to emerge in the AI space. They also touch on the characteristics of a great AI product, including a low learning curve, problem-solving capabilities, and a delightful user experience. The conversation explores the features and future of AI products. The key themes include the ease of use, UI/UX design, integration into existing workflows, and specificity to cater to different user personas. The discussion highlights the importance of clear communication and prompt engineering in utilizing AI tools effectively. It also emphasizes the potential for domain specialists to leverage AI tools in their respective fields. The conversation concludes with the optimism that innovation in AI products can come from anywhere, and there is ample room for growth and opportunity.TakeawaysAI has become a pop culture phenomenon, with the introduction of user-friendly commercial AI products like chat GPTAI research is no longer limited to computer science, but is happening in various disciplines and industriesThe compression of AI research has led to increased accessibility and signposting of research findingsThe future of AI lies in the productization of research, with millions of creators emerging to build innovative AI productsA great AI product should have a low learning curve, solve a problem effectively, and provide a delightful user experience AI products should prioritize ease of use and have intuitive UI/UX design to appeal to a wide range of users.Integration into existing workflows and ecosystems is crucial for the seamless adoption of AI tools.Specificity and tailoring AI products to cater to different user personas and domains can provide unique value.Clear communication and prompt engineering are essential for effectively utilizing AI tools.Domain specialists have the opportunity to leverage AI tools to innovate and enhance their respective fields.Innovation in AI products can come from anywhere, and there is ample room for growth and opportunity.Chapters00:00 - Introduction and Weather Update02:58 - The History of AI Products and the Productization of Research07:24 - The Progression from Research to Commercialization11:02 - The Changing Landscape of AI Research17:05 - The Convergence of Research and Productization25:11 - The Future of AI: Productization and the Rise of Creators37:29 - Characteristics of a Great AI Product40:38 - The Importance of Ease of Use and UI/UX Design43:33 - Integration into Existing Workflows46:23 - The Power of Specificity51:42 - Clear Communication and Prompt Engineering55:04 - Domain Specialists: Leveraging AI Tools01:02:11 - The Future of AI ProductsJoin our community: getcoai.com Follow us on Twitter or watch us on YoutubeGet our newsletter!

Dorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facing legal products. Prior to starting Gavel, Dorna was a litigator at Sidley Austin. There, in her pro bono practice, she worked with legal aid organizations to build a web application for domestic violence survivors to complete and file their paperwork, which led to the idea for Gavel.Gavel has been named Best Technology by the American Legal Technology Association and Disruptive Technology of the Year by Law.com. Dorna is on the Legal Services Corporation Emerging Leaders Council and a member of LAFLA's Advisory Board. She was named an ABA Legal Rebel and a Fastcase 50 honoree. She also teaches the Legal Innovations Lab at USC Law School.Company URL: www.gavel.io

Mastering Productization for B2B Service ProvidersIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Eisha Armstrong, the executive chairman and co-founder of Victorious, and an accomplished author of several influential books, including "Productize," "Fearless," and the forthcoming "Commercialize." The episode delves into the transformative concept of productization, particularly for B2B service providers such as consultants, agencies, and coaches. This blog post will break down the key insights and actionable advice shared by Eisha, providing a comprehensive guide for professionals looking to embrace productization.Productization is the process of transforming services into standardized, sellable products. For B2B service providers, this means packaging their expertise and intellectual property into offerings that can be scaled and sold repeatedly, rather than trading time for money. Eisha emphasizes that productization is crucial for professionals who often find themselves constrained by the limitations of time-based billing. By shifting to a product-based model, these individuals can scale their businesses, improve profit margins, and create predictable revenue streams. One of the most critical steps in productization is ensuring that there is a demand for your product. Eisha highlights the importance of identifying an "urgent and expensive customer problem" that your product can solve. If your product idea cannot clearly articulate this problem, it may not be viable.Transitioning to a productized model can be challenging for B2B service providers. Some common obstacles include resistance to change, difficulty in packaging services, and fear of losing the personal touch. Eisha reassures listeners that while the transition may be daunting, the long-term benefits of productization far outweigh the initial hurdles. She advises starting small, educating clients, and investing in customer success. Additionally, Eisha discusses the recent surge in interest in productization due to advancements in generative AI, which can automate tasks and provide data-driven insights. She encourages service providers to explore how AI can be integrated into their productization strategies to stay competitive. As the conversation wraps up, Eisha shares details about her forthcoming book, "Commercialize," set to be released in September, which addresses the challenges entrepreneurs face when bringing new products to market.About Eisha Armstrong:Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, dedicated to helping B2B companies transform their services into tangible products. With over 25 years of experience in launching data and information service businesses, Eisha has a proven track record of leading global teams to success.As an influential business leader, Eisha shares her expertise by advising executives on building cultures that foster product innovation. She authored the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products and Fearless: How to Transform a Services Culture and Successfully Productize.Eisha extends her impact beyond Vecteris, serving on Advisory Boards for AMEND Consulting and Gild Collective. She has also contributed to organizations such as Women Helping Women, Cincinnati Early Centers, and Aviatra Accelerators. Committed to empowering women in investing, she is a Limited Partner in Next Wave Impact, aligning her investments with both social impact and financial return.An accomplished speaker, Eisha has addressed audiences at over 100 leadership development and executive education sessions globally. Her insights have been featured in esteemed publications such as The Financial Times and The Washington Post, and she is a sought-after guest on podcasts focusing on product management and innovation.Eisha's educational background...

Yes, we've discussed productizing before on this podcast... but we hadn't done so with Eisha Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire "products." A Highly recommended listen! Episode guest: Eisha Armstrong, co-founder, Vecteris, and author, "Productize" (among other things) Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes for this episode at unbillable-hrs.com

Send us a Text Message.Productization offers considerable opportunities to consultancies as the cost of development has collapsed. Eisha Armstong is the world's leading expert on how this is achieved in consultancies, co-founder of Vecteris and celebrated author. Chris Dando is a member of the Boutique Leaders Club and founder / CEO of Reinvigoration - an operations consultancy which has recent successfully productized some of its offerings. Eisha,  brings her expertise in helping service companies reinvent their business models to thrive in today's market. Meanwhile, Chris shares insider knowledge on developing a software spin-off aimed at facilitating operations transformation and building recurring revenue streams.Transitioning from consultancy to software business can be riddled with pitfalls. Learn how to avoid common mistakes by ensuring you have the right people in strategic roles and conducting thorough market validation. Discover why a market-minded product leader can make all the difference in commercialization success. We also discuss how focusing on urgent and expensive problems can guide product development, along with the importance of co-designing with your target market segment for best results.We explore actionable methods like the Van Westendorp price sensitivity meter and the 10x value rule, essential for aligning pricing with perceived value. Explore the future of productization, including how AI and automation are revolutionizing service delivery by enhancing standardization and efficiency. Join us as we provide a comprehensive framework for optimizing your consultancy's offerings and staying competitive in a rapidly changing landscape. Don't miss out on these invaluable insights from Eisha and Chris!Prof. Joe O'Mahoney helps boutique consultancies scale and exit. Joe's research, writing, speaking and insights can be found at www.joeomahoney.com

What part of your service can you productize? And why would you want to do that? Service productization is a business strategy that lets you develop high-value productized offers for your ideal clients that can systematically grow your business over time. When offering consulting or digital marketing services, it is easy to get lost in client requirements. But if you are clear about your offer, you can attract the right clients with high-value pitches without chasing every customer. Productization of services does not mean selling products. It means selling clearly defined services where your clients immediately know what they get from your offer without needing to ask multiple questions. However, how exactly do you productize a service business?In this episode, Sharran provides three strategic steps to help you distinguish yourself from your competition. If you can implement this strategy, you will win big time. “Showcase the complexity but deliver the simplicity. If your client doesn't understand the complexity of everything you do, they don't really appreciate the simplicity you're delivering for them.”- Sharran SrivatsaaIn This Episode:-Why is it a good idea to have friends in product management?-Order qualifiers vs. Order winners-How do you build a product in a service world?-Mapping the client journey-The importance of show, flow, and demo-What is the elegantly different thing you can do?-Recap of the three steps to productize a serviceResources:-Top Agent Power Pack - http://topagentpowerpack.comConnect with Pritesh Damani:-Instagram: https://www.instagram.com/forgetpritesh/-LinkedIn: https://www.linkedin.com/in/priteshdamani/Connect with Sharran Srivatsaa:-Instagram: https://www.instagram.com/sharransrivatsaa/-LinkedIn: https://www.linkedin.com/in/sharran/Connect with Real Brokerage:-YouTube: https://www.youtube.com/@TheRealBrokerage-Website: https://www.onereal.com/pages/join-real

This episode of Recruiting Trailblazers with Marcus Edwardes features a deep dive into the evolving world of recruitment with guest Will McGee. Will McGhee has over a decade of top performing agency recruiting experience under his belt. Averaging over 500k yearly billing and now the Founder of Recruiting With Dynamite he is on a mission to help recruiters everywhere get better every day.Will shares his insights on how the recruitment landscape is changing and what recruiters need to adapt to stay effective. This thought-provoking conversation covers a range of topics from the impact of technology to the power of relationship building in recruiting.- How to initiate the first conversation with potential clients: Marcus inquires about strategies for engaging new clients in meaningful dialogue, emphasizing the challenges recruiters face in today's market. Will suggests focusing on content creation, social proof, and addressing specific pain points to make initial outreach more impactful. - The role of AI and technology in recruitment: Discussion around the implications of technological advancements on the recruitment process, with a particular focus on how automation and AI are reshaping the demand for recruiters. - Importance of a strategic approach: Both highlight the necessity for recruiters to adopt a more consultative and strategic role in addressing hiring needs, moving beyond traditional transactional methods to offer tailored solutions. - Creating value through productization: Will  talks about transforming recruitment services into productized offerings, enabling recruiters to solve specific client problems in a scalable way, and showcasing examples from his own experience. - Candidate experience and relationship management: Insights on the significance of building deep, trusting relationships with candidates and clients alike, focusing on understanding their needs and being genuinely invested in their success.Three Key Takeaways:1. Adaptability is Key: In the face of technological advancements, recruiters must evolve from being purely transactional to adopting a consultative approach that addresses the specific needs and pain points of their clients. 2. Productization as a Differentiator: The concept of productizing recruitment services offers a unique value proposition to clients by systematically solving recruitment challenges through scalable, replicable solutions. 3. The Power of Relationships: Despite the rise of automation and AI, the human element remains central to recruitment success. Building genuine relationships and being strategically involved in both candidate and client journeys is crucial.

Eisha Armstrong is the co-founder of Vecteris, an organization that supports B2B services companies in productizing their offerings. Eisha advises CEOs, product management professionals, and companies on cultivating a culture where innovation can flourish. Before co-founding Vecteris, she held senior business management at E.W. Scripps with CEB (now Gartner). Over her 20 years of experience launching new data and information service businesses, she has managed million-dollar businesses and global teams of professionals. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in Women's Studies and Economics at the University of Kansas. Eisha joins me today to discuss the role of culture in helping a services organization to successfully productize. She discusses the challenges of productization in B2B services and the need for significant change management and culture change. She outlines the "Four Horsemen of Innovation" that can hinder the transition to a culture of innovation within service organizations. Eisha also highlights the benefits of productization and underscores why organizations need to clarify their “why” before embarking on the journey of productization. “There's a lot of fear associated with going through a digital or a business model transformation. Those fears are hindrances when you try to create a culture of innovation—so naming them is important.” - Eisha Armstrong This week on Innovation Talks: ●     Eisha's background and current role at Vecteris ●     What motivated Eisha to write Productize and Fearless ●     Three reasons for productizing services ●     Anxiety over generative AI disrupting business services ●     Significant challenges companies encounter when productizing services ●     Three key transformations of the productization of services ●     Overcoming the challenges related to productizing services ●     Understanding why you want to productize your company's services ●     The LEAP framework to overcome fear and challenges during the productization process ●     How mindfulness and gratitude practices can help with fear and anxiety around productization ●     How companies are experimenting with generative AI ●     The innovator's dilemma and the four horsemen of innovation ●     How Vecteris helps organizations looking to embark on the productization journey ●     The importance of understanding the "why" behind the productization journey Connect with Eisha Armstrong: ●     Vecteris (https://www.vecteris.com/) ●     Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products (https://www.amazon.com/Productize-Ultimate-Professional-Services-Scalable/dp/1736929615/ref=sr_1_1?crid=14JCGFDR6PMT9&keywords=Eisha+Armstrong&qid=1697114386&sprefix=eisha+armstron%2Caps%2C285&sr=8-1) ●     Book: Fearless: How to Transform a Services Culture and Successfully Productize (https://www.amazon.com/Fearless-Transform-Services-Successfully-Productize/dp/B0C4X2WXXQ/ref=sr_1_2?crid=14JCGFDR6PMT9&keywords=Eisha+Armstrong&qid=1697114386&sprefix=eisha+armstron%2Caps%2C285&sr=8-2) ●     Vecteris on LinkedIn (https://www.linkedin.com/company/vecteris/) ●     Eisha Armstrong on LinkedIn (https://www.linkedin.com/in/eishatierneyarmstrong/) ●     Eisha Armstrong on Medium (https://medium.com/@eishaarmstrong)   This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy8xNDY1ODg1LnhtbA) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/) | Amazon (https://music.amazon.com/podcasts/6e12f112-fdc6-499e-be27-bcdd18505859/innovation-talks)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

What is the productization of agency services, and how can it be done? Productization can be defined as solving a problem you know people have, following a similar identical process for each client. The easiest transition to productization is when it's derived from things you've already been doing for your existing clients, which doesn't change your agency's entire process. In this episode of The Agency Blueprint, I'm joined by Greg Hickman to discuss agency productization and how to design productization correctly. Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. Don't miss this episode to learn what happens when agency owners decide to productize and systemize. Key Questions: [01:05] What do you define as productization or to productize services for an agency? [08:28] What have you seen with non-productized and non-systemized agencies after they've done the work to create process? [14:37] What are your thoughts about monetizing expertise properly for agency owners? [24:56] What's your advice to an agency owner wanting to productize beyond the process-oriented aspects? What You'll Discover: [01:19] Greg describes productization as solving a problem you know people have following a similar identical process for each client. [04:10] The difference between the “done for you” and “done with you” modalities and the opportunities layered with the latter. [07:10] How to design productization to include customization and creativity to streamline processes. [08:51] Greg explains what happens when agency owners decide to productize and systemize. [15:03] How to monetize your expertise by identifying your strategic component that allows for your process. [19:03] Understanding that clients have a shelf-life and how to extend a lifetime value to them as an advantage to you. [23:17] How to clearly articulate your process to remain unique instead of selling on price. [25:16] Greg on how to productize the right way beyond the process-oriented pieces. Connect with Greg: WebsiteYouTubeLinkedIn

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.

What happens when successful CleanTech 1.0 founders step up to the plate again? Anza happens and it's magical. Today, Somil & Silas are interviewing Mike Hall, a Co-Founder of Anza, a company they spun out of Borrego, his and his brother's first venture.At Borrego, they developed software to streamline and improve the way they chose which solar panels to use for projects. Realizing this was a problem for everyone, they spun it out in 2023 and were off to the races. Enjoy this episode with a legendary entrepreneur

In this episode, Ivan Lee, the CEO of Datasaur.ai, joins Amir Bormand to discuss productizing LLMs and dealing with labeling issues. Ivan shares his insights on the productization of LLMs and provides his thoughts on the future of this technology. Tune in to learn more about the work of Datasaur.ai and the exciting developments in the AI industry. Highlights: [00:02:44] The importance of data labeling. [00:03:34] The challenge of harnessing AI. [00:06:04] Disconnect in AI capabilities. [00:09:04] The future of AI models. [00:14:41] Productization of LLMs. [00:15:36] LLMs in product innovation. [00:18:52] LLMs and evolving business models. [00:22:25] ROI in AI implementation. [00:27:10] Exploring the potential of AI. [00:29:13] NLP's transformative power. Ivan Lee graduated with a Computer Science B.S. from Stanford University and dropped out of his master's degree to found his first company, Loki Studios. After raising institutional funding and building a profitable game, Yahoo acquired Loki. Lee spent the next 10 years building AI products at several companies and discovered a gap in serving the rapid evolution of Natural Language Processing (NLP) technologies. He built Datasaur to focus on democratizing access to NLP - Datasaur now serves companies such as Google, Netflix, Qualtrics, Spotify, and more. LinkedIn: https://www.linkedin.com/in/iylee/ ---- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests?Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)

In this episode, host Santi dives into AI and it's intersection with Crypto. Joined by Casey and Daniel, they investigate AI's key innovations, centralizing tendency, and the importance of zero-knowledge proofs in merging AI and crypto. They address the potential challenges and opportunities presented by decentralized networks and GPUs. The chat extends to AI regulation, non-deterministic AI's issues in production, and AI model insurance. Stay tuned for all of this and much more! - - Follow Casey: https://twitter.com/caseykcaruso Follow Daniel: https://twitter.com/realDanielShorr Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Join us at DAS (Digital Asset Summit) in London this March! DAS is the #1 institutional conference in crypto, hosted by Blockworks. Use the link below to learn more, and use EMPIRE20 to get 20% off your ticket! Sign up now because the price goes up every month. See you there! Learn more + get your ticket here: https://blockworks.co/event/digital-asset-summit-2024-london/home - - Timestamps (00:02) Evolution and State of AI (18:03) Model Specialization (30:37) Productization of AI (34:46) Crypto & AI Intersection (49:34) DAS 2024 (50:51) How Real is AI & Crypto (01:00:08) Performant Blockchains vs Ethereum (01:09:32) Decentralized Compute & Equitable GPU Access (01:17:18) First Crypto & AI Unlocks (01:32:18) AI & Crypto Debate - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

Rising CPA star Logan Graf joins Blake to discuss his success in growing a profitable firm in just three years. Logan shares his unique transparent approach, how he rapidly increases his pricing year over year, and how he structures productized service packages to maximize profits. Blake and Logan talk about automating the client onboarding process, and key strategies around requiring upfront payments. This eye-opening episode is full of actionable advice to help CPAs accelerate firm growth and build their dream practice.SponsorShareFile - https://earmarkcpe.promo/sharefileChapters (07:40) - How Logan spends his time making content (10:44) - What type of services do you offer at your firm? (17:15) - How do you reevaluate pricing and implement higher pricing? (26:43) - Do you have any tips to raise prices without making clients angry? (30:06) - Getting clients to pay you upfront (36:13) - Have you started sending out proposals for next year yet? (49:21) - Tell me about your package offerings on your website (55:47) - How do you track projects and thoughts on practice management software? (01:03:32) - Blake demonstrates the ChatGPT CapCut integration (01:08:48) - Thanks for listening and remember to subscribe Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Logan GrafLinkedIn: https://www.linkedin.com/in/logangraf/Twitter: https://twitter.com/LoganGrafTaxYouTube: https://www.youtube.com/channel/UCF2X_OgakltGGp-r5AJNsPQLearn more about The Graf Tax Co. PLLChttps://www.graftaxco.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it's a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether you are on the right track or if you need to take a step back.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Eisha Armstrong is the co-founder of Vecteris, an organization that supports B2B services companies in productizing their offerings. Eisha advises CEOs, product management professionals, and companies on cultivating a culture where innovation can flourish. Before co-founding Vecteris, she held senior business management at E.W. Scripps with CEB (now Gartner). Over her 20 years of experience launching new data and information service businesses, she has managed million-dollar businesses and global teams of professionals. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in Women's Studies and Economics at the University of Kansas.Eisha joins me today to discuss the role of culture in helping a services organization to successfully productize. She discusses the challenges of productization in B2B services and the need for significant change management and culture change. She outlines the "Four Horsemen of Innovation" that can hinder the transition to a culture of innovation within service organizations. Eisha also highlights the benefits of productization and underscores why organizations need to clarify their “why” before embarking on the journey of productization.“There's a lot of fear associated with going through a digital or a business model transformation. Those fears are hindrances when you try to create a culture of innovation—so naming them is important.” - Eisha Armstrong This week on Innovation Talks:●     Eisha's background and current role at Vecteris●     What motivated Eisha to write Productize and Fearless●     Three reasons for productizing services●     Anxiety over generative AI disrupting business services●     Significant challenges companies encounter when productizing services●     Three key transformations of the productization of services●     Overcoming the challenges related to productizing services●     Understanding why you want to productize your company's services●     The LEAP framework to overcome fear and challenges during the productization process●     How mindfulness and gratitude practices can help with fear and anxiety around productization●     How companies are experimenting with generative AI●     The innovator's dilemma and the four horsemen of innovation●     How Vecteris helps organizations looking to embark on the productization journey●     The importance of understanding the "why" behind the productization journey Connect with Eisha Armstrong:●     Vecteris●     Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products●     Book: Fearless: How to Transform a Services Culture and Successfully Productize●     Vecteris on LinkedIn●     Eisha Armstrong on LinkedIn●     Eisha Armstrong on Medium This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Danielle delves into a comprehensive process comprising eight steps for transforming your service or product into a marketable offering.  These steps are universally applicable to a wide array of services or products. By implementing these steps in your business, you'll gain clarity and direction and, most importantly, establish a fresh source of revenue.  Through illustrative examples and explanations, she presents the information in an easily understandable way. Get ready to take notes, as this episode is a must-watch to ensure your business grows as it could.   IN THIS EPISODE: [00:20] Danielle explains Productization and the eight steps to create a new revenue stream [03:49] Step One: Niche down by focusing on a specific audience in 5 different ways [09:20] Step Two: Find your TVR [11:31] Step Three: Defining your quarter-inch hole [12:20] Step Four: Branding is important [13:35] Step Five: List your ingredients [14:51] Step Six: Pre-empt objections [17:14] Step Seven: Pricing Danielle gives examples of pricing [23:15 Step Eight: Manufacture scarcity KEY TAKEAWAYS:  Don't just pick a price out of the air for your service or product. Do research to explore what it is worth.  Speed can be a factor in increasing your pricing. Pricing can also be done on a sliding scale. Don't be afraid to raise your prices. Creating excitement and scarcity creates profits.   ABOUT THE HOSTS:   Danielle Mulvey is a former flight attendant-turned-entrepreneur and owns multiple businesses doing $50 million in annual revenue. She is one of the exclusive, select group of Mastery-Certified Profit First Professionals worldwide and the go-to “HOW TO IMPLEMENT” workshop facilitator for Profit First and WSJ Journal best-selling author Mike Michalowicz following his keynote speeches. Danielle is currently running multiple businesses, from start-ups to mature businesses with 10-year plus track records and revenues ranging from $1M to $40 million in annual revenues and is a certified numbers geek about Profit First, leveraging the DIY cash management system for small business to achieve maximum profitability. She can personally guide business owners to achieve maximum profitability based on her 25 years of experience as an entrepreneur who has been there and done that.   Additionally, Danielle authored the book The Rapid Read™ Guide to The 5-Star Employee Rating System™ and is currently collaborating with Wall Street Journal best-selling author Mike Michalowicz on his new book, to be released in Q1 2024, titled ALL IN: How Great Leaders Build Unstoppable Teams. Mike Michalowicz is an entrepreneur and New York Times and Wall Street Journal best-selling author of Profit First, The Pumpkin Plan, SURGE, Toilet Paper Entrepreneur, Clockwork, Fix This Next and Get Different. BusinessWeek called Toilet Paper Entrepreneur, a business cult classic. His books have been translated into ten languages, and Mike has had the privilege to speak on stages worldwide because of his passion for connecting with entrepreneurs.   As the founder of Profit First Professionals, he empowers accountants, bookkeepers, and business coaches with the tools and techniques to maximize client profitability, allowing them to uplevel from being one of the 83% of small businesses operating check-to-check and struggling to be profitable to becoming one of the 17% of thriving and highly valuable businesses with cash in the bank to correlate to profitability. Mike also co-founded the business growth consultancy Provendus Group and has successfully founded, built, and sold two technology service-based companies. He is passionate about sharing his experiences and advice with entrepreneurs and sits on formal and informal advisory boards while maintaining relationships with angel and early-stage investors. RESOURCES: Danielle Mulvey - Website Danielle Mulvey - Linkedin The All In Company - Website Profit First Nation - Website   Mike Michalowicz - Website Mike Michalowicz - Linkedin Mike Michalowicz - Twitter Profit First Professionals - Website Mike Michalowicz - Books  

"Productization...but what does that mean?"  Join us this week as we talk with John Fay of Lada Cube and Allison Seabeck from the Warehouse Business Accelerator about the productization of interior walls, and an amazing non-profit that works towards helping new businesses get started.  John Fay is an American business owner, architectural designer, and inventor. He is the founder, CEO, and design lead of Lada Cube LLC, a building tech company. His entrepreneurial endeavors revolve around his vision to increase efficiency in construction and stewardship of our resources. These goals are currently being pursued with Lada Cube LLC. Låda Cube's mission is to rewrite construction rules by producing future-proof, sustainable, and environmentally responsible building solutions.  Allison Seabeck is the Executive Director of the Warehouse Business Accelerator, where she is building a regional support network to help innovative businesses in Northern Colorado scale their organizations and build sustainable success. As an executive leader and business advisor, Allison focuses on building alignment and clarity of purpose with leadership teams, particularly during growth and change. Previously, Allison was the President of Prosci Inc., a global training and consulting organization specializing in change management. Allison led transformational growth strategies, process improvements, and systems implementations, including expanded distribution channels through a robust global partner network. Allison led the team responsible for successful organization transitions through the founder's exit, two Private Equity transactions, and two international add-on acquisitions. During her tenure leading Prosci, she tripled the company's top-line revenues and bottom-line profits. Prosci was also named to Forbes' 'Top 20 Best Places To Work' list. Allison graduated from the College of William and Mary with a Bachelor of Arts in Linguistics, the science and power of language and communication. EVENT NOTICE: On Thursday October 19th from 3:30-5:30pm you can join The Spirit of Innovation at the WIA!  Links: www.warehouseinnovation.com  https://www.ladacube.com Follow Lada Cube on socials:  https://www.instagram.com/ladacube/ https://www.linkedin.com/company/l-da-cube/?viewAsMember=true https://twitter.com/LadaCube https://www.facebook.com/ladacube Watch a clip from the podcast in person! https://www.youtube.com/watch?v=vKwldZq8yEU

What's a product? Is Productization of EA Possible? And then what if we come a full circle and sell this product as a service. New ideas I am giving structure to, let me know what you think... ----------------------------------------------------------- LinkedIn: https://www.linkedin.com/in/nilotpaldas/ Twitter: @EntArchRadio Email: nilotpaldas@hotmail.com Telegram Group: https://t.me/EnterpriseArchitectureRadio Music: Music by tobylane from Pixabay

In this episode, Steve Fretzin and Dorna Moini discuss:Automating for affordable options. Tapping into larger segments of the legal market. Adopting technology in your practice. Resources available for lawyers to start utilizing technology for little work and little money.  Key Takeaways:There is a cap to how much people will pay for a service, and you are also limited by time. Thinking of other billing models or automated services can help you to break out of the mold with something more lucrative. There is a place for the billable hour, but it doesn't need to apply to all services. For cost and convenience, consumers like digital products and services. Younger attorneys have a leg up with technology and that is a strength on their resumes. "I hear this more from people outside of the legal field than the lawyers themselves about ‘jobs can be replaced, why would anyone want to use automation', but I think at the end of the day, I see this, and a lot of our customers see this, as an opportunity. ." —  Dorna Moini Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: ABA TECHSHOW: https://www.techshow.com/Zapier: https://zapier.com/TextExpander: https://textexpander.com/Grammarly: https://app.grammarly.com/Lob: https://www.lob.com/Upwork: https://www.upwork.com/Book: Play Bigger by Al Ramadan: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 Connect with Dorna Moini:  Website: https://www.gavel.io/Email: dorna@gavel.ioLinkedIn: https://www.linkedin.com/in/documentautomation/Twitter: https://twitter.com/gavel_io Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this podcast episode, guest Adam Maze - Head of Operations at MMT Digital, speaks with Jonathan about the changing landscape in the world of Consulting, and how efficient or inefficient operations can spell make or break for consulting firms and their clients.Some key learnings include:- Adam's three main consulting frameworks to use with current and prospective clients- How revenue recognition impacts the world of Consulting- Metrics that matter- How to encourage efficient operations // Follow Precursive on: Linkedin: https://www.linkedin.com/company/precursive Twitter: https://twitter.com/precursive Facebook: https://www.facebook.com/precursive/Youtube: http://ow.ly/RPxH50Chv9k

We interviewed a dozen industry leaders Advancing Prefab 2023 about the most important and pressing themes in the industry today. You'll hear about productization, data, communication and much more. We're starting off this special series of interviews with the Queen of Prefab herself, Amy Marks. Amy Marks is the head of industrialized construction strategy and evangelism at Autodesk; she is known throughout the construction industry as the “Queen of Prefab.” A graduate of the University of Florida and an alumna of Harvard Business School, Marks is the former CEO of XSite Modular, a leading prefabrication consultancy and design-builder of critical infrastructure buildings.  As a prefabrication consultant, she defined the language and process that is adopted by companies, countries, and builders around the world.

Turning a legal service into a product has already been proven to be both profitable for lawyers and a huge help in increasing access to justice. So, how do you join this new wave and productize your services? Sharon Nelson and Jim Calloway talk with Dorna Moini about strategies for creating a legal product for your target market, pricing recommendations for today's clients, and future outlooks as legal products change the way we deliver services in the profession. Dorna Moini is the CEO and founder of Gavel, a no-code platform for building document automation and client-facing legal products.

Turning a legal service into a product has already been proven to be both profitable for lawyers and a huge help in increasing access to justice. So, how do you join this new wave and productize your services? Sharon Nelson and Jim Calloway talk with Dorna Moini about strategies for creating a legal product for your target market, pricing recommendations for today's clients, and future outlooks as legal products change the way we deliver services in the profession. Dorna Moini is the CEO and founder of Gavel, a no-code platform for building document automation and client-facing legal products.

Eisha Armstrong is a company founder, digital transformation consultant and author of 2021's "Productize", a book that aims to help service-based companies move away from scaling via people and embrace repeatable product revenue. We spoke about some themes from the book, as well as the fear that stops companies from transforming. A message from this episode's sponsor - Skiplevel This episode is sponsored by Skiplevel. Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. You can use referral code OKIP to support this podcast! Episode highlights: 1. Digital transformation gets you away from "arms and legs" There's nothing wrong with being a service company, but there are very attractive reasons to productise. Growth, higher margins, higher exit value and getting away from having to add headcount. 2. The three biggest barriers to transformation are fear, fear and fear It's natural for leaders and employees to feel fear of the unknown or of change. But fear is the enemy of growth. Yes, things could go wrong, but think of what could go right! 3. Transformation should be a full-time job Productisation has to be done right... it can't be an afterthought. The company needs to devote people and financial support to the effort otherwise it will inevitably fail and you might as well not start. 4. "The more narrow the niche is, the greater the riches" Service companies can make good money selling to all comers, but product companies necessarily need to niche down. The company likely doesn't have a strong history in ICPs & segmentation but it needs to develop those skills. 5. Productisation is awesome, but life is in the grey Plenty of companies offer a product/services mix and there is nothing wrong with this. What matters is that you productise thoughtfully & disrupt yourself before getting disrupted by someone else. You need to want to change. Buy "Productize" "More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth." Check it out on Amazon. You can also check out the book website Contact Eisha You can catch up with Eisha on LinkedIn.

Why the new Apple Business Connect is so important: Apple Business Connect is both a small business interface AND an API. The small business interface is very elegant and supports very hi res imagery as well as a Post-like product called Showcases. The bigger news is probably the roll-out of the API. This is the first time Apple has allowed third parties to directly interact with Maps. When you realize that Business Connect is positioned as a way to integrate your business Place Card with a whole suite of Apple products including iMessage, Apple Pay, Siri and more you have to wonder what role this will play in Apple's coming augmented reality play. The value of stack ranking as a way to prune employees:The tech industry over-hired during the demand created by Covid. With a recession on the horizon and growth constrained, many tech companies including Google are looking to become more efficient and are using stack ranking as a way to identify low performing employees. Will this lead to an exodus of good employees or to a loss of morale?AI's rapid advancements and easy implementation will impact everything from audio chat bots to Excel:Vall-e translates text to speech based on a person's actual voice. The quality of AI voice generation based has implications across a range of applications from chat bots to deceptive scams.  The Neeva search engine shows the way how it will be integrated into search. The growing productization points to the integration of these new capabilities as a feature in a range of software features. Whether this commodifies AI or leaves it in the hands of a few dominant players remains to be seen.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 96Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the company has been growing exponentially, with a one-of-a-kind business model that sets itself apart from app aggregators.Breakthrough and its clients come together on a mission to productize fitness activities by bringing in complementary assets: coaches bring in their brand and community, and Breakthrough provides the technology and app business know-how.Breakthrough is a business enablement platform similar to Shopify. Instead of presenting multiple services/coaches in a single place, it provides an infrastructure for coaches to monetize and productize their service within their unshared and exclusively branded digital space.Listen to hear about  The founder's vision and lessons learned from the world of health and fitness appsHow the company was founded and where it is goingTips on how to onboard an existing community onto an appImportance of brand awareness and communityFor noteworthy quotes and key takeaways from the episode, read the article - Company Spotlight: Health and Fitness App Productization Platform, with Sunny Dulay (Breakthough)Episode Topics at a GlanceSunny Dulay's background and introductionBreakthrough Apps founding journeyBreakthrough's business modelWhat Breakthrough looks for when partnering with a new coach/influencerDifference between Breakthrough's offerings and an aggregatorSunny's learning from the fitness spaceCommunity onboarding tacticsMore about Sunny DulaySunny Dulay is the Co-founder and CEO of Breakthrough, an App Builder for Wellness Coaches. He is an experienced software engineer, product manager & sales manager. Based on his personal life-changing experience with a single coach-based app, Sunny is a believer in on-demand personality-based coaching through an app. His mission is to help coaches around the world productize and scale their coaching business with an app. The Breakthrough team helps coaches in wellness niches like Yoga, Meditation, Fitness, Nutrition & Sports launch & grow their apps. The Breakthrough platform has generated $2M+ for coaching apps. Sunny lives in NYC!Sunny's LinksAbout BreakthroughStretch App Launched by BreakthroughWellness coach and want to launch or grow your app? Get in touch to make your appContact SunnySunny's LinkedInTimestamps00:21 Sunny Dulay background and introduction 02:40 The journey of founding Breakthrough Apps 06:36 Breakthrough Apps business model and money flow 07:31 Do you have examples of similar businesses? 08:13 Advantages of a brand and community before launching 10:43 Coaches' communities: engagement and retention 12:30 Sunny's strategy for the revenue split 13:28 What criteria are you looking for in coaches? 15:14 How can you shine compared to an aggregator? 18:47 Sunny's tactics to connect coaches and their community 22:10 App store fees vs self-store investment 24:09 Sunny's learnings fr

This is a special episode of Bridging the Gap. This is our final live recording from the 5th annual MEP Force. During the Day 1 General Session, we sat down with the Queen of Prefab herself, Amy Marks. A key theme she touched on was 'expected experience' in your job and in a product. How you anticipate a situation can drastically affect your satisfaction with it. She also touched on the importance of productization. We have to do a better job taking all the knowledge and ideas we have and turn them into products and processes. Amy Marks is the head of industrialized construction strategy and evangelism at Autodesk; she is known throughout the construction industry as the “Queen of Prefab.” A graduate of the University of Florida and an alumna of Harvard Business School, Marks is the former CEO of XSite Modular, a leading prefabrication consultancy and design-builder of critical infrastructure buildings.  As a prefabrication consultant, she defined the language and process that is adopted by companies, countries, and builders around the world.

Struggling to grow your agency into a 7-figure or even a multiple 7-figure business? Last month, I attended an in-person mastermind out in Miami and I got to sit and talk with a lot of agency folks who run 7-figure and even multiple 7-figure agencies. And guess what? In today's episode, I'm going to share with you the top 5 takeaways or the top 5 things that are common with these agencies that made their business profitable and successful. So if you're struggling to get to a 7-figure mark or you want to figure out what tweaks you need to make in your agency so that you can get to 7-figures, multiple 7-figures and 8-figures, then you definitely want to listen to this episode! Discussion Points: 00:00 Intro 04:23 Top 5 Common Traits of 7-figure Agencies 05:05 Trait  #1: Niching 07:22 Trait  #2: Productization 09:14 Trait  #3: Ad Budget 12:07 Trait  #4: Investing in Better People 13:25 Trait  #5: The Scaling 15:05 Trait  #6: Bridge, Connect, and Deliver 17:00 Outro Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Jim Barnish invites Bill Lederer to The Dirt, extraordinary founder and CEO in the MAdTech space that fuses marketing, advertising, and technology. They discuss the transformations iSocrates has made from consulting to managed services to software-as-a-service (SaaS).Building a successful business depends on many factors that may change over time. What you need in a startup is likely not what you need as the business enters a growth stage and beyond.Finding partners that support your goals is another key factor in a growing company, both in life and in business. Entrepreneurship knows its highs and lows, so having a life partner that can weather the storms and celebrate the wins is essential. In business, partnering with reliable, coachable, and trustworthy individuals is just as vital.Although iSocrates operates in the technology industry, Bill emphasizes the importance of people specifically investing in their growth and trusting them in turn to grow the business. Especially in a global company, understanding differences and bridging cultural gaps is a key part of that process. 3 Key TakeawaysBe open to change and shifting priorities where needed. As Bill says, “What it took to get you to where you are is unlikely what you need to get to where you want to be.” Find a life partner who supports you through the ups and downs. And find business partners who are coachable, with high integrity.  Invest in your teams. It's not always what many venture capitalists want to hear, but it's not about the technology, it's about the people.  ResourcesBill's LinkedIniSocrates.comMAdTechBI.comProductize by Eisha ArmstrongAboutSix-time founder and CEO who discovered his career in digital media and advertising, Bill Lederer lives and breathes data. He is the founder and CEO of iSocrates, a managed service + SaaS company built to serve publishers, marketers, agencies, and enablers through a combination of MarTech and AdTech automation and solutions. 

Productization definition from Investopedia: The process of developing or altering a process idea, skill or service to make it marketable for sale to the public. Productized services can also be packaged and offered as subscription-based services. shout out to our sponsor this week, Gusto to learn more about Productizing Advisory, check out Gusto's people advisory training and get certified at gusto.com/training and type in the code SONS100 at checkout to receive $349 off your training!! the Acronym we're using to Productize Advisory today is CPA C for Cadence P for Process A for Agenda the steps to productize your services: Step #1, find a recurring problem or need that you're constantly seeing from your customers. Step #2 develop a solution to the problem Step #3 create a system that is repeatable and can be taught to others Step #4 train others on the system Step #5 deliver the services, get feedback, and continue to improve. Fixed fee pricing and how that's now becoming more normal for our industry has forced us to productize our services when someone's paying for something, you have to deliver a set of services each month. Cadence is one of the most important parts of productization, and there's gotta be an agenda, and there has to be a system and an approval process that can be taught shout out to GrowthLab, Dan Gertrudes, Steven Bylar, Heather Satterly, Korey shout out to LivePlan for productizing the delivery of forecasting shout out to all the Excel Jockey's and Peter Wen and TallyFor shout out to Niks, Kenji, Josh Lance, and Michael Ly, and of course your teacher Jacklyn Anku shout out to EO and Scaling Up and Verne Harnish and EOS and Traction and Geno Wickman --- Send in a voice message: https://anchor.fm/sonsofcpas/message

In this episode Andy Cabasso shares his story of leaving the grind of the legal industry to start, grow, and exit JurisPage (a Marketing Agency focusing on law firms). Even though Andy’s new company was a professional services firm, he explains how he created a hyper valuable marketing agency by focusing on their niche, implementing productization based processes, and never going outside their skill sets and scope of services - even when clients begged him to do a unique project. Andy gives examples on how he scaled his agency using streamline procedures, independent contractors, and focusing NOT on paid ads but content and affiliate marketing to get leads. Whether you’re a professional services firm looking for ways to scale the business and make it more valuable so it can give you exit options, or a business owner looking for an inside scoop as to what makes a great marketing partner, this episode is for you! What You Will Learn The challenges - and solutions - to scaling a professional services firm Productization in a service versus standardization in a service and what the difference is between the two Why specialization in a services firm helps you increase client satisfaction, profit margins, effectiveness of your marketing, and the ability to scale Why - and when - a fixed scope / flat fee pricing structure works in a services firm Why Andy shifted his payment plan for clients to a percentage-by-project (at the start of the contract) and why that approach got his projects through the pipeline a lot faster Why it’s so important to partner with a niche specific agency as a business owner seeking marketing help How Andy leveraged partnerships and affiliates for scaling his agency rather than paid search How Andy reacted to his out-of-the blue offer from a competing agency Why coaching and mentorship was particularly helpful to Andy’s exit Why Andy didn’t want his offer to be based off EBITDA Why you must be able to hand off most of the day to day in order to get a good offer // USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE VALUABLE BUSINESS: Intentional Growth Financial Assessment Bio: Andy Cabasso is the co-founder of Postaga, a new all-in-one platform for link building and email outreach. He is also co-founder of Offsprout, which helps web design agencies more easily build websites for their clients by using white-label website building tools. Prior to Postaga and Offsprout, Andy capitalized on his life as a lawyer and co-founded JurisPage, an Internet marketing agency focusing on helping law firms create a professional Internet presence and get better visibility on