Podcasts about amplify c com

With Paul Ace, the Founder of Amplify C-Com, a performance marketing agency. A former self-taught wedding singer, Paul now helps 7-figure online courses creators make on average an extra $786,000 per month after working together for 12 months. This means product owners can enjoy spending more time with their family and stop burning time on crap a CEO shouldn't do. Unlike traditional agencies, they don't do retainers. They get paid on results meaning your NEW customers pay for their services and it doesn't cost you a cent. Join us for this powerful conversation where you will hear the amazing business lessons Paul learned as a wedding singer, how he stood out from the crowd, and how this has led to his tremendous success in performance marketing and the success he brings his clients.

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Paul Ace is popularizing the concept ‘C-Com' through the science of conversion, conversation, and automation. He founded Amplify C-Com to help enhance your webinar customer journey, averaging 30 percent plus increases in show up and conversion rates. Top 3 Value Bombs 1. When you go through your webinar or sales process, you're not working with statistics. You're working with people in a conversational way. 2. We live in a world of instant gratification. Customers now need an immediate response. Having automation and instant answers is what's expected by customers. 3. What compels people to buy is painting the picture in the person's mind in a conversational way. Get access to a bundle, including a masterclass, exclusively created for Fire Nation - Amplify C-Com Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Policygenius Your family deserves peace of mind, and a life insurance policy through Policygenius can give it to them. Visit Policygenius.com to get your free life insurance quotes and see how much you could save

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Paul Ace is popularizing the concept ‘C-Com' through the science of conversion, conversation, and automation. He founded Amplify C-Com to help enhance your webinar customer journey, averaging 30 percent plus increases in show up and conversion rates. Top 3 Value Bombs 1. When you go through your webinar or sales process, you're not working with statistics. You're working with people in a conversational way. 2. We live in a world of instant gratification. Customers now need an immediate response. Having automation and instant answers is what's expected by customers. 3. What compels people to buy is painting the picture in the person's mind in a conversational way. Get access to a bundle, including a masterclass, exclusively created for Fire Nation - Amplify C-Com Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Policygenius Your family deserves peace of mind, and a life insurance policy through Policygenius can give it to them. Visit Policygenius.com to get your free life insurance quotes and see how much you could save

Joining me today is Paul Ace. Paul is the CEO of Amplify C-Com. They help 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures plus in new revenue, using conversational commerce by using a trifecta of psychology, technology, and data-ology to help rapidly scale company profits.Today is all about Conversational Commerce (AKA C-Com) and we're gonna learn what EXACTLY that is and why it's so important for your business!We talk about...What C-Com is and what it doesFinding the most profitable path of businessHow to understand the language of the customer in the marketWhat conversational copy is and how to know what kind of copy to write How to implement conversational commerce depending what level of scale you're at SHOW NOTES: https://themichellefernandez.com/podcast/138

Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more.  Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com) Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Ace is the CEO of Amplify C-Com. He helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures+ in new revenue using conversational commerce. Mentioned in This Episode StrengthsFinder 2.0 Small Giants: Companies That Choose to Be Great Instead of Big Amplify C-Com Road Less Stupid What you will learn: Paul's story (2:03) What is conversational commerce? (6:35) Determining lifetime customer value The recipe to conversational commerce Conducting customer surveys (13:44) Optimizing the back-end The tools to use (18:21) Traffic generation platforms The future of conversational commerce (21:45) Amplify C-Com's marketing strategy (25:28) Get in touch with Paul (28:28) Paul Mentality - Quotes From the Show “If I was having a conversation with someone, how would I write” “What's the most profitable path?” “If they haven't bought, find out WHY” “Don't just look at the buyers; look at the highest value buyers” “We win when they win”

 Find out how to break through that glass ceiling through the power of conversational commerce Learn more on why managing and tracking can help you get better results and help your business grow Understand how lifetime customer value is crucial to getting you that extra 6 or 7 figures Resources/Links: Wanting to Find Out How to Break Through that Glass Ceiling and Make an Extra 6 or 7 Figures? Learn more on how you can improve your lifetime customer value and give only the best to your clients: lp.amplifyccom.com Summary Have you been wanting to scale up your business but end up struggling with how to break that glass ceiling? Do you want to know how to track your most profitable path and make an extra 6 or 7 figures in your business? Are you ready to learn more about conversational commerce and how to level up your lifetime customer value? Paul Ace is the CEO of Amplify C-Com. They help 7-figure high ticket course creators break through their glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. In this episode, Paul talks about the importance of measuring and tracking every stage of your business and how it can help you better understand your customers and give them the best of what they want. He also shares his tips and insights on why you need to better understand lifetime customer value and its purpose. Check out these episode highlights: 01:15 – Paul's ideal client: “So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally.” 01:48 – Problem Paul helps solve: “The big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, “Hey, I got to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling.” 03:02 – Typical symptoms that clients do before reaching out to Paul: “So you know, we are very- we're quite niche-specific, right? And so we build on our “Small Giants” philosophy. So it means we have a small number of clients, but we go really, really deep with those clients.” 05:14 – Common mistakes that people make before they find Paul's solution: “So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey– what's going on, and what is the most profitable path? Secondly, when people split tests.” 05:57 – Paul's Valuable Free Action (VFA): “So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them.” 06:15 – Paul's Valuable Free Resource (VFR): Check out Paul's Website: lp.amplifyccom.com 06:50 – Q: How do you get more people to buy? A: So using conversational commerce. So taking the customer's language patterns, and using them back in the market. Tweetable Takeaways from this Episode: “Lifetime customer value dictates everything in the business!” -Paul AceClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Paul Ace. Paul, good day, sir. Where are you hanging out? Paul Ace 00:22 Good day, Tom. I am across the pond as far as you can go in the sunny UK, yet to be like what seems to be the sunny UK. Tom Poland 00:31 Right. So you're actually pretty early in the morning by the sound of it. So- Paul Ace 00:34 I love it! Tom Poland 00:35 But you're probably an early bird, anyway. So for those of you who don't know Paul, he is the CEO of Amplify C-Com. He helps seven-figure high ticket course creators break through the glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. Very interesting concept! And that introduces us quite nicely to the title today, Paul, which is, “How to Make an Extra Six or Seven Figures Using Conversational Commerce ”. Paul's gonna share how to do that in the next seven minutes. Paul, our time starts now. Sir, question number one, who is your ideal client? Paul Ace 01:15 So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally. Or they've gotten to a point of bandwidth where they're just like, “We've got nothing left.” And they want to go and take it to the next level. So we come in and help them, support them with that whole process to make an extra six or seven figures. Tom Poland 01:38 So they're doing pretty well already. but they want to get to the next level, but they run out of bandwidth. So is that- question number two is what's the problem you solve? Do you want to add anything more to that? Paul Ace 01:48 Yes, the big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, “Hey, I get to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling.” If they can't scale anymore because they've just run out of their own ideas to an extent because they don't have their report in place to accurately scale on a 30-, 60-, 90-day process. So one of the big things that we help them solve is lifetime customer value. And actually understanding what a lifetime customer value is, and how to track that and understand the most profitable path in their business, so they can go in and scale confidently and know the numbers inside out. Tom Poland 02:30 There's a heck of a lot of what you just said there. So folks, if you want to unpack that, you might want to sort of rewind and have a listen. Because knowing the most profitable part of your business– which part of your marketing is working? Which part of the client work is actually more profitable? And unpack all that. Question number three is some of the typical symptoms that people experienced with this problem. We've got five minutes left. It sounds like a part of it is there are people not too sure, actually, where the results are coming from. Anything you want to add to that? Or any other symptoms people are going to be noticing if the people- are they going to be needing what you've got? Paul Ace 03:02 Yes. So you know, we are very- we're quite niche-specific, right? And so we build on our “Small Giants” philosophy. So it means we have a small number of clients, but we go really, really deep with those clients. And one of the first things I asked someone on a client interview to see if we're going to be a good fit together is, “So, what is your LTV right now?” And then most of them can't even- bear in mind these are seven-figure, maybe mid-seven figure level for doing $4, 5, 6 million a year. And they don't know what the customer lifetime value is. Tom Poland 03:31 They probably don't even know what LTV stands for? Paul Ace 03:33 Well, that's the thing, lifetime customer value, right, dictates everything in the business! So one of the other things that they find, as well, is we ask them questions, for example, like, “Your customer journey right now, do you have that all mapped out?” Like, “So where is the map of your whole customer journey?”, “How do you know every touchpoint that a customer has on the way to becoming a customer?” And then another one of the key problems, right? A lot of the time as you're growing and scaling from that $1 million to $10 million range, you're in scaling mode, and you just kind of like firefighting. And then, at some point, you hit a block because you don't know, you're just kind of like, “Okay, well, everything was working, And now it's not. But we don't know why because we didn't have the report in or we didn't have the systems and processes in place to understand what was working and what wasn't.” So one of the other things that we asked was, “Hey, when was the last time you did a customer survey?” You know, “What do customers love about what you do? What do they hate? And what can they improve on? And what language patterns are they using that we can then use in the marketing?” Tom Poland 04:33 You're really giving people a heck of a lot of clarity on what's actually going on in their business by the sound of it. Paul Ace 04:37 Exactly! Imagine it like a doctor coming in, right? So we have like three stages, like we diagnose, find out what the problem is, not the symptom, the cause of the problem. And we go and add conversation into that of where we go and add conversational commerce and like everything from the language patterns that we use to build in systems and automation. And then we look at their growth stage where it's like, “Okay, how do we go and scale that and repeat that over and over again?” Tom Poland 05:04 Okay, thank you. So we got two and a half minutes left, four questions to go. What are some of the common mistakes? Just a couple that people are often making in trying to break through that glass ceiling you referred to? Paul Ace 05:14 Yeah. So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey– what's going on, and what is the most profitable path? Secondly, when people split tests. They split tests based on that individual page. So for example, if you split testing one opt-in page versus the other opt-in page, great one might convert better than the other, but does it turn into Lifetime Customer Value back in sales? So we track it through the whole journey to actually see which is most profitable. Tom Poland 05:43 Critical. Yeah, a common mistake I've seen as well. Absolutely critical! So let's flip it and go to question five. Moving people forward, one valuable free action. Real quick, what's the top tip you got for folks? Paul Ace 05:57 So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them. Tom Poland 06:06 And what they really want. Thank you. So 80 seconds left. Question six, one valuable free resource. Where can people go to find out more about what you do to get more help? Paul Ace 06:15 Yeah, so you can go get “The Seven Figure Audit” which basically runs through our whole process of what we look at, and you can mark yourself off and check it off. So you can go to go.amplifyccom, no hyphen or anything in that. Amplifyccom.com. So it's go.amplifyccom.com/mti. Tom Poland 06:36 And we'll have that underneath the video, but if you're listening to this on iTunes, it's go.amplifyccom.com/mti, which stands for Marketing the Invisible. 40 seconds left, sir. Plenty of time! What's the one question I should have asked you but didn't? Paul Ace 06:50 How do you get more people to buy? Tom Poland 06:52 How do you get more people to buy, Paul? Paul Ace 06:54 So using conversational commerce. So taking the customer's language patterns, and using them back in the market and say, for example, we just did a test with a customer where we took the survey results and then use those for new benefit statements on their page and it resulted in LTV, after the first day, going up 284%, I think, it was. Tom Poland 07:17 Perfect. Amazing. Paul Ace, thank you so much for your time. Paul Ace 07:21 Thank you very much. Tom Poland 07:22 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Find out how to break through that glass ceiling through the power of conversational commerce Learn more on why managing and tracking can help you get better results and help your business grow Understand how lifetime customer value is crucial to getting you that extra 6 or 7 figures Resources/Links: Wanting to Find Out How to Break Through that Glass Ceiling and Make an Extra 6 or 7 Figures? Learn more on how you can improve your lifetime customer value and give only the best to your clients: lp.amplifyccom.com Summary Have you been wanting to scale up your business but end up struggling with how to break that glass ceiling? Do you want to know how to track your most profitable path and make an extra 6 or 7 figures in your business? Are you ready to learn more about conversational commerce and how to level up your lifetime customer value? Paul Ace is the CEO of Amplify C-Com. They help 7-figure high ticket course creators break through their glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. In this episode, Paul talks about the importance of measuring and tracking every stage of your business and how it can help you better understand your customers and give them the best of what they want. He also shares his tips and insights on why you need to better understand lifetime customer value and its purpose. Check out these episode highlights: 01:15 - Paul's ideal client: “So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally.” 01:48 - Problem Paul helps solve: “The big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, "Hey, I got to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling." 03:02 - Typical symptoms that clients do before reaching out to Paul: “So you know, we are very- we're quite niche-specific, right? And so we build on our "Small Giants" philosophy. So it means we have a small number of clients, but we go really, really deep with those clients.” 05:14 - Common mistakes that people make before they find Paul's solution: “So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey-- what's going on, and what is the most profitable path? Secondly, when people split tests.” 05:57 - Paul's Valuable Free Action (VFA): “So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them.” 06:15 - Paul's Valuable Free Resource (VFR): Check out Paul's Website: lp.amplifyccom.com 06:50 - Q: How do you get more people to buy? A: So using conversational commerce. So taking the customer's language patterns, and using them back in the market. Tweetable Takeaways from this Episode: “Lifetime customer value dictates everything in the business!” -Paul AceClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Paul Ace. Paul, good day, sir. Where are you hanging out? Paul Ace 00:22 Good day, Tom. I am across the pond as far as you can go in the sunny UK, yet to be like what seems to be the sunny UK. Tom Poland 00:31 Right. So you're actually pretty early in the morning by the sound of it. So- Paul Ace 00:34

In this episode, Chris interviews, Paul Ace, the CEO of Amplify C-Com.   Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com)Their unique C-Com System blends together a trifecta of Psychology, technology, and dataology to help rapidly scale company profits.For more content like this, join the NASP community today by becoming a Free Member: Click Here

Paul Ace is the CEO at Amplify C-Com. They help high ticket online course creators make an extra $50k or more in less than 30 days without ads, sales calls or webinars. Paul has been popularizing the term C-Com (Conversational Commerce) over the last 3 years. His team have neatly tied together human psychology and automation to create something that leads to more profits in the customer's pocket. He has worked with the likes of John Lee Dumas, Pete Vargas, Ray Higdon, Gabe Schillinger, Stephen & Chelsey Diaz and more What you'll learn The part of a business that lose the most money How to we create customer wow Dealing with scaling issues Ecommerce store and setting up triggers Handling abandoned cart call If someone wanted a quick win, what's the fastest way to do that? Lessons from returns! How to avoid this: When tracking numbers What to do to get wins Book a “Success Mapping Call”  www.Amplifyccom.com  

Paul Ace is the CEO at Amplify C-Com. They help high ticket online course creators make an extra $50k or more in less than 30 days without ads, sales calls or webinars. Paul has been popularizing the term C-Com (Conversational Commerce) over the last 3 years. His team have neatly tied together human psychology and automation to create something that leads to more profits in the customer's pocket. He has worked with the likes of John Lee Dumas, Pete Vargas, Ray Higdon, Gabe Schillinger, Stephen & Chelsey Diaz and more What you'll learn The part of a business that lose the most money How to we create customer wow Dealing with scaling issues Ecommerce store and setting up triggers Handling abandoned cart call If someone wanted a quick win, what's the fastest way to do that? Lessons from returns! How to avoid this: When tracking numbers What to do to get wins Book a “Success Mapping Call”  www.Amplifyccom.com  

Paul Ace is the CEO at Amplify C-Com. They help high ticket online course creators make an extra $50k or more in less than 30 days without ads, sales calls or webinars. Paul has been popularizing the term C-Com (Conversational Commerce) over the last 3 years. His team have neatly tied together human psychology and automation to create something that leads to more profits in the customer's pocket. He has worked with the likes of John Lee Dumas, Pete Vargas, Ray Higdon, Gabe Schillinger, Stephen & Chelsey Diaz and more What you'll learn What is C-Com? How to make write copy feel like a conversation How do we deal with the first sale and last sale issue as Amazon sellers Adding extra value through buying journey What else do people need at that point on a first sale How people resonate with Paul and story of business Copywriting and Conversational copy The “embedded commands” and why are they so powerful in marketing? How to write a copy Process - Getting Marketing Dialled in to the audience  

Paul Ace is the CEO at Amplify C-Com. They help high ticket online course creators make an extra $50k or more in less than 30 days without ads, sales calls or webinars. Paul has been popularizing the term C-Com (Conversational Commerce) over the last 3 years. His team have neatly tied together human psychology and automation to create something that leads to more profits in the customer's pocket. He has worked with the likes of John Lee Dumas, Pete Vargas, Ray Higdon, Gabe Schillinger, Stephen & Chelsey Diaz and more What you'll learn What is C-Com? How to make write copy feel like a conversation How do we deal with the first sale and last sale issue as Amazon sellers Adding extra value through buying journey What else do people need at that point on a first sale How people resonate with Paul and story of business Copywriting and Conversational copy The “embedded commands” and why are they so powerful in marketing? How to write a copy Process - Getting Marketing Dialled in to the audience  

In this episode, Devin Herz talks with special guest Paul Ace, Founder of Amplify C-Com about how to increase your conversion rates on your front-end products and high ticket in the next 7 days using conversational commerce.  Paul Ace, popularizing the concept ‘C-Com' through the trifecta of psychology, technology, and dataology. He founded Amplify C-Com, helping 7 figure businesses break through their glass ceiling and generate an extra six-figure+ in new revenue through crafting an 80% human-like and 20% human customer journey.   Tune in and see how you can harness the power of using conversational commerce to shatter your glass ceiling and increase your conversion rates.   Join us for this week's DMC Marketing Nugget and get inspiration on how to uniquely reach your ideal clients! Key Takeaways from this episode: The meaning of C-Com 80/20 rule for automation Embedded commands in marketing Harnessing conversational commerce ► Special Offer – Visit Amplifyccom.com for a FREE 7-Figure Audit   Connect with Paul Ace @ paul@amplifyccom.com   ► https://go.amplifyccom.com/Facebook   ► https://go.amplifyccom.com/Linkedin   ►https://go.amplifyccom.com/youtube   ► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | https://dynamicmarketingconsultants.com/schedule/   ► Subscribe to Our YouTube Channel | https://bit.ly/3f3Lm6W   ► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.com/dmc_marketing_nugget/   #MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2021 #amplifyccom #paulace #ccom #conversationalcommerce #7figureaudit

In this episode, Devin Herz talks with special guest Paul Ace, Founder of Amplify C-Com about how to increase your conversion rates on your front-end products and high ticket in the next 7 days using conversational commerce.    Paul Ace, popularizing the concept ‘C-Com' through the trifecta of psychology, technology, and dataology. He founded Amplify C-Com, helping 7 figure businesses break through their glass ceiling and generate an extra six-figure+ in new revenue through crafting an 80% human-like and 20% human customer journey.   Tune in and see how you can harness the power of using conversational commerce to shatter your glass ceiling and increase your conversion rates.   Join us for this week's DMC Marketing Nugget and get inspiration on how to uniquely reach your ideal clients! Key Takeaways from this episode: The meaning of C-Com 80/20 rule for automation Embedded commands in marketing Harnessing conversational commerce ► Special Offer – Visit Amplifyccom.com for a FREE 7-Figure Audit   Connect with Paul Ace @ paul@amplifyccom.com   ► https://go.amplifyccom.com/Facebook   ► https://go.amplifyccom.com/Linkedin   ►https://go.amplifyccom.com/youtube   ► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | https://dynamicmarketingconsultants.com/schedule/   ► Subscribe to Our YouTube Channel | https://bit.ly/3f3Lm6W   ► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.com/dmc_marketing_nugget/   #MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2021 #amplifyccom #paulace #ccom #conversationalcommerce #7figureaudit

In this episode we welcome Jason Ho and Paul Ace.  A truly international episode today, of high performance leaders helping us up our game and talking about all things ‘human performance'. They are also both massively competitive!A fully animated, interesting and super-charged conversation that we invite you to sit back and listen to without distractions.  It's FULL of excellence!Here's a little bit more about what we discussed:5:07 - the magical Daily Huddle concept12:01 - an example of giving MASSIVE value that keeps producing15:01 - how to remove friction in your human process23:40 - creating WOW experiences27:52 - lessons from growing 32 businesses33:00 - a tool for highlighting people's natural strengths37:25 - phrasing things so your clients say yesPlus much more!Enjoy -Here's some information about our guests:Jason HoFounder & CEO, Performance CapitalJason Ho is Southeast Asia's 1st Gallup-Certified StrengthsFinder® Coach & Platinum Coach.He is also the founder of Strengths School™ and Performance Capital™, who has over 13 years of Training and Coaching Top Leaders in MNCs, SMEs, Schools & Non-profits; to optimise team development and drive PERFECT PERFORMANCE™.Performance Capital™ serves elite business owners and MNC leaders who believe in building a strong team where every member lives out their passions at work and performs at world-class excellence.Something Interesting About YouIn the process of failing and succeeding as a serial entrepreneur, where I started 32 businesses, I discovered that my greatest success came "accidentally", simply because I tapped on my greatest strengths. Now, I help others convert their accidental success to consistent success.  ContactW: PerfectPerformance.comLI: LinkedIn: https://bit.ly/3p7Ol2b​S: Spotify (Leaders Journal): https://open.spotify.com/show/2jgdGPNoRMDHZEqumZaAxHPaul AceFounder & CEO, Amplify C-ComPaul Ace is popularizing the concept ‘C-Com' through the science of conversion conversation, and automation. He founded Amplify C-Com which helps grow businesses past seven figures through 80% human-like and 20% human experience. Amplify combines human psychology and automation to create more profits in their customer's pockets.   Something Interesting About YouI went from bakery manager to wedding singing to selling bridesmaid dresses to marketing agency CEO.ContactF: https://www.facebook.com/paulace1234 F: https://www.facebook.com/amplifyccomLI: https://www.linkedin.com/in/paulace/W: http://amplifyccom.com/The purpose of the 6 Star Business is to bring awareness, connection and ingenuity to businesses aiming to shine today and into the future through more than 5 star reviews.  We are here to lift businesses to create a better future. If you'd like to get in touch please contact us at contact@6star.businessYour hosts,Aveline & Pete

Meet Paul Paul is popularizing the concept C-com, the science of conversion, conversation, and automation. He founded Amplify C-Com, which helps grow businesses past seven figures through 80% human-like and 20% human experience. Amplify combines human psychology and automation to create more profits in their customers' pockets. How do you apply the 80-20 rule to automation? So we find a lot of the time that people try and automate either 100% or not a bit. So they will go, "Let's automate everything, you know, I want to make everything evergreen so I can sit on a beach and drink pina coladas and not have to do anything." But when you do that you lose that human touch, and especially post-pandemic, people are looking so much more for that personal customer experience that I've been able to speak to a human, but in a way doesn't take up a lot of their time and they can do it in their own time so there's that instant gratification. What we look at is, how would you normally speak if you're having a conversation? So if you would just send in an email to me one on one, Lori, what kinds of things would you say? If you were sending an SMS or a text to someone, how would you usually phrase that? So we write that in the same way as we normally would and then we automate that. So then we automate the start of the conversation and then hand it over to the 20% of human-like experience to guide the people through a more personalized service. What are embedded commands and why are they so important in marketing? Embedded commands are all about, starting to plant the seed, so to speak with whatever kind of conversation you've gotten into. Lori, if I was to speak to you, right now, you may be thinking, as I started to say this, you may be thinking of a pink elephant in the corner of the room. Now, as you probably try harder and harder not to think about that pink elephant in the corner of the room, then that image is probably getting more vivid and vivid in your mind. You probably see that pink elephant right now we've got roller skates on as well, can you see that? Well, don't think about that. Whatever you do, Lori, don't think about that. You can't think about it, right?! We start starting to use some of these embedded commands in the way that we write copy. So if you want to guide someone towards a certain direction, then you use some of those language patterns throughout the copy. So for example, if you want to bring up an objection that someone's having, and to be able to handle that objection, rather than like, brisk over it and try and hide it, say you might be thinking right now this or maybe you're thinking this and then you go "Great, now we can crush that objection." So you bring the objection up and then crush it. You may already start seeing yourself achieving that goal. I don't know what it is for you, it might be you want a new car, you might want to move houses, you might just want to spend more time with the family and see yourself go into Disneyland. But whatever that is for you, then you probably know what that is in your mind right now. So you can see if we break down that sentence, for example, you create the future pace in the mind and then adding things like "right now" at the end of it, you're starting to see that in your mind right now. So it's like these hypnotic language patterns that are being used that guide people towards the sale, but you can also do it in a conversational way. For example, another way is not so much of an embedded command, but another language pattern that we use a lot is ask for a no instead of a yes. So I learned this from Chris Voss. Chris Voss is an FBI hostage negotiator and he wrote a book called Never Split The Difference and one of the things he wrote in there was about asking for no. Most people, like if I said, "Hey Lori, would you like to have me on your podcast?" And then you kind of like, they'll say yes, or say no. But if I say, "Hey, Laurie, would you be totally against having me on your podcast?" Then what are you gonna say then? It takes the pressure off when you ask for a no instead of a Yes. Would it be crazy to entertain the idea? Would it be unreasonable to consider? No, it wouldn't be unreasonable to consider. So we use that, "Would you be against?" For example, let's say you want to book a sales call. So you might send an SMS message and say something like, "Would you be against speaking with one of our application specialists?" "No, I wouldn't be against that." "Can you check if this link works?" Then they click the button, and then they go to the next stage, "Yeah, that works." "Great, can you see that on the page?" Then you notice what you do if you're on a sales call, you'd run the same kind of thing from the conversational perspective and you'll notice we're always creating these micro-commitments through the whole process. It's a different psychology behind the language patterns that you use to reduce the ask that you're looking for. Let's dive into that a little bit from the power of conversational commerce to sell really high ticket items. When it comes to selling high ticket items, we look at each stage of the customer journey. So when you look at each stage, you go, "Well, where are people dropping off." So a lot of the time people go, I'm not making enough sales. That's a symptom, not a cause. So you have to work backward and break down each stage of the process. So we'll use technology and automation to look at each stage of the pipeline. So we know every time someone pops into a certain stage, for example, let's say they opted in, or they started a challenge, or they watched a webinar or they submit a deposit. So we can see how many people are getting to each stage of the journey, and then work out what we need to do to get more people to that stage. Where are most people dropping off and what level of conversation do we need to have at that point? Can we automate all that? Or do we need to actually add a human element to that as well? So at the start of the journey, quite often, you'll automate more of it. But as you get higher and higher up the price point you might get the owner or a higher level person in the team more involved when it comes to let's say, submitting a 10,000 or $25,000 program. Let's say you've got a lot of people stuck on the pay to deposit, but they haven't paid the full amount. So what's happening at that point? What's happening in the buyer's mind? Maybe they're having buyer's remorse, maybe they need to get funding together. We don't know without asking. So then you could have, for example, we will have some owners, they'll go and record a personal video message to those people who get to that stage, but don't get to the next stage. So it might take them 30 seconds of video, let's say 10 videos a day which takes five minutes. If that closes one more sale, that five minutes has made them $10,000. So that then becomes a really good return on investment. Looking at each stage of the customer journey, and then understanding how you can add conversation at every point to guide people to the next step of the journey. It's like Martin Luther King said, "You don't need to see the whole staircase, you just need to take the first step," and we kind of rephrase that a little bit is "You don't need to see the whole staircase, you just need to take someone to the next step." Can you share with our listeners one of your most favorite or successful networking experiences that you've had? So I always say this kind of catalysts that happen over time, right? So one of the things that we used to do was just doing Facebook Messenger, when there wasn't loads of compliance around it. So at that point, I'd get people on a Facebook Live Show and I build them a bot for free on Facebook Live. So we do that kind of thing where we go cool, what kind of thing you're looking for, and we build it live. And they go oh wow, you're building a bot great, you can take that away and use it in your business. Now what that led to is because we give so much value, people started introducing this to other people. So we had for example, oh John Lee Dumas on the podcast, and then ended up we did some work for him beforehand before the podcast so we'll talk about the results. We improved his webinar rate quite significantly and because we improved that then he introduced me to Pete Vargas and Ray Higdon. Then we just started to level up. So I always say is if you want to go and get paid by level eight, then go and work for level nines for free or level 10s for free. It improves your authority, credibility, and at the same time, it opens up your network to get even wider. So I always looked as well for any deals that would make with some of these high leverage people is how can we leverage that and then introduce it to other people at the same time. How do you stay in front of these people that you've created these relationships with? So the last couple of years have obviously been a little bit different in terms of going to events. But what's interesting is, for example, I had someone message me today and she said, "Hey, we spoke last year." Bear in mind, I haven't physically spoken to her in over a year, and before when I did speak with her we spoke for about five minutes. She said, "I'm looking to do this, is this the kind of thing that you do?" So staying at the top of people's minds, how do we do that? Well, I post on social media, like six times a week. I can't remember the person who I got this from but we do a connect authority. So we will make a small offer like a lead magnet and we'll ask who wants it and everyone will want to get it. So then we get to have back and forth conversations with those and then the other ones, it might be like a personal story about me. It could be a case study so when people see case study after case after case study of "Hey, look at all these six-figure seven-figure results that we're getting for people," then you naturally stay on top of mind and it's not so much with social media. Sometimes everyone's like, "Oh my god, no one's engaging with my post." If you want to work with seven and eight-figure entrepreneurs, most of those won't engage with your posts, but they're always watching. Always keep an eye on things. If you are at that seven-figure level, or even at a six-figure level, how many times you actually go, "Oh, I like that. I like that." No, you just scan every so often and just go, "Oh, that's interesting, I'll make a note to myself about that," rather than engaging with everything.  What advice would you offer the business professionals really looking to grow their network? So I'd say do what do I did, and find how you can give as much value as possible to the people that you really want to work with. Identify your dream clients, and give as much value to those people as possible, and then you will work either with them or someone very close to them based on that. So you'll find a lot of the high-level people, if you go up to them and say, "Hey, I'm really good at doing this thing, am I okay to do this for you for free?" I spoke to someone else who does the same similar thing with LinkedIn profiles. So he went to a lot of the bigger players in the industry and said, "Hey, would you mind if I create your LinkedIn profile based on what I know about you? I've been following you for a long time. If you think it's great, you can use it. If not, that's fine." They're like, "Yeah, sure do," and then afterward, they're like, "What can I do for you?" Then you've got testimonials from all these big players and suddenly, that becomes an authority overnight. Do you have any final words of advice for our listeners with regards to growing and supporting your network? Remember, every single person that comes into your world ash a human beating heart. They're not an automation, they're not a lead, they're a person. When you start to remember that, and start having those back and forth conversations with your customers or potential customers, and you start to find out what the pains are, their desires are in a lot more detail. It makes your marketing better, it reduces your cost to acquire a customer and increases your reputation in the marketplace. So have more conversations with more people and you'll make more money, have more impact on the world and be better for it.   Connect with Paul   Amplify To 7 Figures Podcast: https://amplifyto7figures.com/home  Website: https://lp.amplifyccom.com/ 

cCommerce or C-Com is short for conversational commerce. It's about building conversations with people and engaging in a conversational way of selling. It can be using SMS messenger, voicemail drops, personalized images, and more. Paul Ace and his team use it to create an 80% human-like experience and a 20% human experience. What does that mean? How can it help you and your business? Find out in this episode of Wingnut Social! Paul Ace is popularizing the concept of C Com through the science of conversion, conversation, and automation. He founded Amplify C-Com which helps businesses grow past seven figures. Amplify combines human psychology and automation to create more profits in their customers profits.  What You'll Hear On This Episode of Wingnut Social [0:44] Check out Desi Creswell's new coaching group! [2:45] Mini news sesh: Instagram stops penalizing for sharing [5:38] What the hell is cCommerce? [16:41] The concept of pre-framing [27:20] How conversational is the process? [36:00] The fortune is in the follow-up [38:34] The What Up Wingnut! Round [42:15] Where to learn more about Paul Ace! [45:49] Go check out Wingnut Premium NOW! [47:55] The Wingnut Blooper Reel! Connect with Paul Ace The Amplify to 7 Figures Podcast: https://amplifyto7figures.com/home Amplify C-Com: https://lp.amplifyccom.com/ Connect on LinkedIn Resources & People Mentioned Desi Creswell's new coaching group: https://www.desicreswell.com/coaching Wingnut episode on Bonjoro: https://wingnutsocial.com/podcast/turn-your-prospects-into-super-fans-with-bonjoro-episode-071/ Bonjoro: https://www.bonjoro.com/ BombBomb: https://bombbomb.com/ Loom: https://www.loom.com/ The Miracle Morning by Hal Elrod The Road Less Stupid by Keith Cunningham The concept of conversational commerce Paul prefers that “leads” aren't called leads—they're just people. Every person that opts into something on your site has got something in their life that they're not happy with. It might be “Hey, I want this interior designer for this particular reason.” Or they may be asking for a service you don't provide, like painting. Paul has a genius process you can use to refer clients that aren't a good fit—using both automation and a referral network. Listen to learn more! Psychological strategies to win people over Pre-framing is an underutilized tool. Paul emphasizes that if you're not using it, you're leaving money on the table. He shares an example: “If you could have something that would get more people to buy, buy more often, and refer more people to buy from you, would you want to know what it is?” That's pre-framing. If you use questions like this, you're softening the prospect, getting them to say yes, and making micro-commitments. It becomes so natural to do in your language pattern.  In the book “Never Split the Difference,” Chris Voss shared a common question he used in most—if not all—of his negotiations: “Would it be unreasonable to consider…?” Paul uses a similar question: “Would you be against…?” For example, he could ask Darla “Would you be against having more people on the show?” Darla would likely say, “No, we wouldn't be against having more people on the show!” It removes defensiveness. In the book “Influence” by Robert Cialdini, there's a study about making copies. Someone asks if he can skip the line to make a copy. Of course, people said no. So he asked, “Can I skip the line because I need to make some copies?” People would say yes! Paul notes that it's the dumbest reason—because everyone needed to make copies—but they still complied simply because he said: “because.” How conversational is the process? If you're selling something that's $7 and sell 1,000 a day, you're not recording a personal video message to every person. It's not scalable. But if someone buys a $7 product and then buys your $500 upsell and books a consultation with you one-on-one, you record a personal message for them. Paul emphasizes that you should look at the buyer journey and the pipeline and break down each step. You have to split it into scalable/not scalable.  Paul has a client that sells a challenge. If they abandon the cart, they get a text message from the “owner” asking if something was wrong or what they could do to help. It got a 20% response rate. 80% of the work is in the first message that you send. You could then give your team a framework of how to guide them through the sales process and it's handed over to you at a specific point.  Paul walks through an example specific to Wingnut Social and how to speak with a potential client. He also shares why the “fortune is in the follow-up.” Give it a listen to learn more! To get more exclusive content only for subscribers? Go check out Wingnut Premium NOW! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla's Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor Ready to stop being overwhelmed? Check out Desi Creswell's new “Out of Overwhelm” coaching group Desi Creswell's Daily Planner   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

721 - The Human Experience with Amplify C-Com's Paul Ace

Paul Ace is popularizing the concept ‘C-Com' through the science of conversion conversation, and automation. He founded Amplify C-Com which helps grow businesses past seven figures through 80% human-like and 20% human experience. Amplify combines human psychology and automation to create more profits in their customer's pockets. “keep going because you are going to have some hard times. You are going to have sometimes where you are just like you know I want to give up and not do this ever again. And then other times you are going to be absolutely on top of the world. But here is the thing it's better than the alternative. It's about the alternative that looking back in 50 years' time and you are in a 9 to 5 job that you didn't like all of the way through and you get to the end of it and you go okay was that worth it. So, live for today and also grow for tomorrow”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lIp

Paul Ace shares how to use the lost art of conversation to turn more webinar leads into buyers.  Think about the amount of people who register for your webinar never to return. What if there was a way to have a brief conversion with a prospect answer any objections they have and close the sale. Listen to find out how C-Com is the future of online business and how you can tap into this fast growing industry. Paul is popularizing the concept ‘C-Com’ - through the science of conversion, conversation, and automation. He founded Amplify C-Com that helps increase your webinar sales for seven figure clients. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free.

Paul Ace is popularizing the concept ‘C-Com' - through the science of conversion, conversation, and automation. He founded Amplify C-Com that helps enhance your webinar customer journey, averaging 30%+ increases in show rates and conversion rates. Top 3 Value Bombs: 1. When you go in through your webinar or sales process, you're not working with statistics. You're working with people in a conversational way. 2. We live in this world of instant gratification. Customer now needs immediate response. Having automation and instant answers is now what's expected by the customers. 3. What compels people to buy is painting the picture in the person's mind in a conversational way. Get access to unreleased masterclass exclusively created only to FIRE Nation - Amplify C-Com Sponsors: Thinkific: Ready to start your online course journey? Sign up for Thinkific's FREE 5-day Course Challenge today at Thinkific.com/fire! Netgear: With business WiFi solutions from Netgear, you can focus on your business, not your IT. Visit Netgear.com/wifi and never worry about WiFi again!

Paul Ace is popularizing the concept ‘C-Com' - through the science of conversion, conversation, and automation. He founded Amplify C-Com that helps enhance your webinar customer journey, averaging 30%+ increases in show rates and conversion rates. Want to get published and have a chance to appear on the show?

In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time.He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas.Paul shares how to use AI & chatbots in conversation to create a human experience with specific steps to gather information and present solutions in a dynamic way to increase conversions. amplifyccom Listener Offer:  Free success mapping session: https://www.amplifyccom.com/homeEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comPaul Ace can found online at amplifyccom & LinkedIn @paulace.For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #22Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.