Podcasts about lifetime customer value

Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 In this episode of the Ask Vince Podcast, Vince keeps it real, sharing no-nonsense insights that every fitness business owner needs to hear. He kicks off by spotlighting the upcoming Mastermind Event on July 18th and 19th at Gabriele Fitness—a game-changing experience designed to help you maximize your gym's revenue, keep clients longer, and build a rock-solid community.But this episode isn't just about making money—it's about mindset, accountability, and making your health a priority. Whether you're crushing it or barely keeping your head above water, Vince's honest, straight-talk approach will hit home. Key Topics Discussed:1. Mastermind Event Announcement:Vince breaks down what you can expect at the event, including powerful strategies for increasing your gym's lifetime customer value. If you're serious about your business, this is a can't-miss opportunity. 2. Understanding Lifetime Customer Value (LCV):Vince gets into the nitty-gritty of how to boost your revenue through three main drivers:Stay Longer: Proven ways to keep your clients coming back.Pay More: Smart pricing strategies that don't scare clients away.Refer More: How to turn your happiest clients into your biggest advocates. 3. The Power of Accountability:You don't need more yes-men. You need friends who aren't afraid to call you out when you're slacking. Vince talks about the value of having people in your life who keep you honest—whether it's about your business or your personal health. 4. Health as an Asset or Liability:Vince pulls no punches as he explains why business owners often let their health fall apart and how this can destroy your success. It's a wake-up call for anyone who thinks they can “figure it out later. 5. Value Over Price:Stop fixating on what you charge—start obsessing over the value you deliver. Vince shares how creating memorable experiences and personalized touches can keep clients around for years. Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

If you want to grow your fitness business, or dream of someday opening your own gym, then THIS is the podcast for you. Vince Gabriele is the author of 11 books – all written to help gym owners grow their business. After running his New Jersey gym for 13 years (that he still owns today) […] The post Vince Gabriele on Marketing, Lead Generation and Lifetime Customer Value in Your Fitness Business appeared first on Robertson Training Systems.

Are you aware of how much more money you could be making by just keeping your clients happy? Well, in today's episode of Operation Agency Freedom, I will be breaking down the EXACT formula to determine how your churn rate impacts your income! Let's dive into the importance of client retention in the agency business model together and I'll share with you this very simple formula to calculate the lifetime customer value based on your churn rate. The significance of maintaining a low churn rate is much greater than you might think, so today I'm giving you practical tips on how to achieve this, including hitting deadlines, delivering results, and building trust with clients. In this episode I offer you valuable insights into managing client retention and its direct impact on your agency's profitability. If you're looking to boost your agency's financial health through improved client retention, this episode is a must-listen!   Discussion Points: 00:00 Intro. 03:52 Maintain 3% monthly churn for business success. 07:12 Questioning popular assumptions, discovering an important formula. 12:49 Frequent communication, trust, deliver results for clients. 13:35 Control churn rate, improve retention, increase profits. 15:50 Outro.   Resources:  • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

While the shock and awe of Stripe screenshots may do well for engagement on social media, there's a metric most business coaches don't talk about that you need to track if you want to be an in-demand expert coach for the long term. You may have heard of the term Lifetime Value or LTV but I want to be more specific when it comes to coaches and service based companies and call it LCV or Lifetime Customer Value. This is the duration a client spends in your business purchasing the solution to their problem. I'll explain why this is so important, examples from my past and in the marketplace, why skills will always pay the bills, and more! Topics include:   - What Most Coaches Don't Talk About - Having Your Best Interest In Mind - You Probably Have the Basics Down - Personal Brand and Content as Marketing - Leveraging Lifetime Customer Value - Defining LTV or LCV - Looking Back at My Career - How to Boost LCV - Mastermind Example - Skills Pay the Bills - James Andrews Example - Retention and LCV - Castaway Example - Building a Better Boat - What Happens After 12 Weeks or Months? - Solving Problems Will Make You Money - Episode 514 - Quick Fix Tactics Don't Work in Marketing or With Clients - How We Can Help - Please Share, Rate, and Review ----------  Subscribe to My New Youtube Channel:  https://youtube.com/@sammillerscience?si=s1jcR6Im4GDHbw_1 ----------  My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization  www.metabolismschool.com ---------- [Free] Metabolism School 101: The Video Series http://www.metabolismschool.com/metabolism-101 ---------- Grab a Copy of My New Book - Metabolism Made Simple ---------- Stay Connected Instagram: @sammillerscience Youtube: SamMillerScience Facebook: The Nutrition Coaching Collaborative Community  TikTok: @sammillerscience  ---------- “This Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast and the show notes or the reliance on the information provided is to be done at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment and is for educational purposes only. Always consult your physician before beginning any exercise program and users should not disregard, or delay in obtaining, medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. By accessing this Podcast, the listener acknowledges that the entire contents and design of this Podcast, are the property of Oracle Athletic Science LLC, or used by Oracle Athletic Science LLC with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Oracle Athletic Science LLC, which may be requested by contacting the Oracle Athletic Science LLC by email at team@sammillerscience.com. By accessing this Podcast, the listener acknowledges that Oracle Athletic Science LLC makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast."

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value.    Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa's Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can't afford to miss.    In this episode, we discuss:    Scott's background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage How to begin calculating your spa's Lifetime Customer Value and tips for increasing that value over time  How we can utilize Lifetime Customer Value  in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.   Download High Level Marketing's free Lifetime Customer Value Calculator here.

In episode 80 of The Payments Show Podcast, I spoke to Dustin Magaziner who is the Founder of PayBright. PayBright helps businesses to reduce processing costs by up to 30%, recommends the best payment systems for different types of business, and provides risk management advice to ensure your business runs 100% of the time. VIDEO and PDF Transcript: - click here https://thepaymentsshow.substack.com/p/80Summary of topics discussed:[02:15] - Founding Story: Poor Industry Practices[11:15] - PayBright's Main Services[13:02] - ROI and Lifetime Customer Value[17:52] - Introductory Rates: Bad for Both Parties[20:49] - Industry Consolidation: Pros & Cons[24:46] - Food, Beverage and Quick Service Restaurants[25:32] - Platform Risk: TOS, High-Risk Accounts, Getting Cancelled[26:41] - Types of "Risk"[28:07] - Risk Analysis & Management with PayBright[38:37] - Convenience vs Ability to Get a Merchant Account[40:09] - Micro-Merchants: Where Square Succeeded[43:22] - PayBright: a Trusted Partner, Not The "Best of the Worst in Payments"!And much more…Details:- Recorded on 28 Sep 2023- Host: Satwant Phull- Guest: Dustin Magaziner, Founder, PayBright[Next Steps]- Get in touch with Satwant: digitalmoneylab.com - PayBright: gopaybright.com

This week, Mark and Ian cut through the noise and talk about practical ways to increase lifetime customer value. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/     P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

One minute you're chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you've noticed plateauing or decreasing sales, or maybe you can't shake the feeling that how you're selling is not congruent with your ‘service above all else' values…and you know what? You're NOT alone.The market has changed. Here's where the ground is shifting: If you want to make a sale, you gotta earn your potential client's respect -  and if you want to make repeat sales, you gotta keep it.In this episode, we get into why that's happening – and why it's good! – and what to do about it. Quick overview of what we cover:Why trust alone is not enough to keep people continually coming back to youThe mistake a lot of course creators + coaches make when designing their learning content (spoiler alert: quality and quantity  don't necessarily need to both be present for you to have something good)Why true mastery of a subject lies in your ability to strip something down to its simplest form AND articulate it in a timely manner (+ why it's essential to your job as an expert)The importance of reducing the time that you sell at people, (AKA - the most uncomfortable thing that you will ever do in a sales process)Why the ‘expert fallacy' will send your potential clients spiraling long before you've ever had a chance to pitch themWhy marketing is like dating, and selling is like sex (or more importantly – why no one wants to be hit on by Nickelback)CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceRESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT WITH STEVE: Follow Steve: @steve_corneyConnect on LinkedIn: @thisisstevecorney 

How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates? If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme we're addressing in today's Digital Marketer podcast episode. As the Lifetime Customer Value becomes more important than ever, and as we start to see a trend of people returning to the "AOL roots" of community forums and chat groups, how business owners learn to connect with their customers is a challenging exercise. Especially when one considers how far away we've drifted from the core principles that community involvement elucidates for human engagement and the brands we buy into.The good news is that you can show up authentically as a business owner, listen to what your customers are saying, operate ethically, and create meaningful customer engagement – and you'll be well on your way. According to Shana Lynn, an expert in her field of community marketing, this requires engagement not just for engagement's sake. Rather, we need to understand the role of progress as reflected in our community: how are we doing better, and how are we getting results?Learn how to get clear on your purpose, beliefs, behaviors, and boundaries as you build a thriving community (that is ultimately about fostering human connection and other evergreen marketing principles) – all in today's episode that shines a bright light on the value of community for your brand. Shana Lynn is a Community Strategist and the Founder of Community Cultivated, which has helped over 1000 communities. With over a decade of experience in community marketing, Shana is an expert in her field. Create thriving communities and empowered community teams for your online business. Key Takeaways:01:15 Why don't we have more community experts?02:43 How to change the opinions of business owners who see community as 'customer care'04:18 Appreciating Lifetime Customer Value in a post-pandemic world06:03 Is the Internet returning to online forums and community like how AOL Chat used to be?07:39 Understanding the role of progress in the context of community09:12 Community first, then product and business from that community11:52 How does Shana calculate ROI on community engagement in a way paid media would understand?12:42 Seeing community as your brand, and the importance of investing in your brand16:42 How community and content can work together18:12 Examples of where big business has successfully engaged with community19:51 Why the value is in community (and not the creator of the community)25:11 Appreciating that being ethical in business is good business25:54 What can small businesses do to get better at community engagement?28:23 Learning to ask your customers what they want29:18 The Four Things you need to create a strong communityConnect with Shana Lynn:Website - https://www.shanalynn.com/ Podcast - Community Creators with Shana Lynn on Apple Podcasts -

How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates? If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme we're addressing in today's Digital Marketer podcast episode. As the Lifetime Customer Value becomes more important than ever, and as we start to see a trend of people returning to the "AOL roots" of community forums and chat groups, how business owners learn to connect with their customers is a challenging exercise. Especially when one considers how far away we've drifted from the core principles that community involvement elucidates for human engagement and the brands we buy into.The good news is that you can show up authentically as a business owner, listen to what your customers are saying, operate ethically, and create meaningful customer engagement – and you'll be well on your way. According to Shana Lynn, an expert in her field of community marketing, this requires engagement not just for engagement's sake. Rather, we need to understand the role of progress as reflected in our community: how are we doing better, and how are we getting results?Learn how to get clear on your purpose, beliefs, behaviors, and boundaries as you build a thriving community (that is ultimately about fostering human connection and other evergreen marketing principles) – all in today's episode that shines a bright light on the value of community for your brand. Shana Lynn is a Community Strategist and the Founder of Community Cultivated, which has helped over 1000 communities. With over a decade of experience in community marketing, Shana is an expert in her field. Create thriving communities and empowered community teams for your online business. Key Takeaways:01:15 Why don't we have more community experts?02:43 How to change the opinions of business owners who see community as 'customer care'04:18 Appreciating Lifetime Customer Value in a post-pandemic world06:03 Is the Internet returning to online forums and community like how AOL Chat used to be?07:39 Understanding the role of progress in the context of community09:12 Community first, then product and business from that community11:52 How does Shana calculate ROI on community engagement in a way paid media would understand?12:42 Seeing community as your brand, and the importance of investing in your brand16:42 How community and content can work together18:12 Examples of where big business has successfully engaged with community19:51 Why the value is in community (and not the creator of the community)25:11 Appreciating that being ethical in business is good business25:54 What can small businesses do to get better at community engagement?28:23 Learning to ask your customers what they want29:18 The Four Things you need to create a strong communityConnect with Shana Lynn:Website - https://www.shanalynn.com/ Podcast - Community Creators with Shana Lynn on Apple Podcasts - https://podcasts.apple.com/za/podcast/community-creators-with-shana-lynn/id1612838240Be sure to subscribe to the podcast at:...

With the elongated sales cycles we have all seen throughout 2023, knowing your lifetime customer value is more important than ever. It's essential not only for you as an agency but also to calculate that data for your clients. Clients are looking for the most value for their money, and everyone is tightening their belts. Gone are the days of patient clients willing to wait around for results. Now, it's all about data-driven, proven results that your agency can provide ASAP. If you can't provide everything they need, they expect you to find the people who can partner with you to get it done. In this episode, we're discussing how you can adapt to the new era of agency ownership with data-driven metrics and proven results for your clients and their customers. We know it's hard to adapt to a fast-changing and ever-adapting world of work, but we're here to help you work through it and find innovative ways to stay ahead of the curve. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Defining lifetime customer value How an agency can help a client calculate their lifetime customer value The trends and metrics that non-commerce agencies can analyze for their LCV How LCV calculations can help you and your clients get smarter about budgeting Why agencies are struggling to acquire new customers and how to adapt The growing importance of agency syndication The swinging pendulum of agency hiring The 3 pillars of customer value optimization How agencies can troubleshoot for their clients and course-correct their offerings

GYM OWNERS: Schedule your FREE strategy call with us today!: https://loudrumor.com/info As a gym owner, there are two crucial numbers you need to keep in mind at all times: LTV and CAC. LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay more, pay for more things, and pay for longer, you can increase your LTV and ultimately boost your business's profitability. On the other hand, CAC, or Customer Acquisition Cost, measures the total cost of acquiring a single customer. Ideally, you want your CAC to be as low as possible. By running better ads, having stronger offers, improving your sales process, and generating referrals, you can reduce your overall cost to acquire customers. Keeping these two numbers far apart from each other is crucial to the success of your business, so it's important to track them closely and make adjustments as needed.

This winter, I decided I wanted to learn how to speak Spanish. I subscribed to the language app called Duolingo, and every day, I get a new lesson that builds on the last. They started with the basics like "how to say hello." Then I learned how to introduce myself to someone and tell them where I was from. Now I'm learning how to order coffee, ask for directions, or buy clothes from the store. The only way to master a language is to focus on the fundamentals first, then build on that. Today, in honor of my 200th episode, I thought it would be fitting to review the "fundamentals" of marketing and sales. These are my top 10 principles and lessons that I've taught since the start of this podcast. I know I've shared a lot of "shiny" strategies and ideas on this show over the years. But if we had to go back to the fundamentals, what are the elements we  need to "master" that truly drive results? Here is a quick list of marketing fundamentals I discuss in this episode: Every product has an ideal customer. Figure out what yours is. Tell people where and how to start working with you. Start building an email list, and learn how to write a great weekly email (so you can eventually pitch offers) The goal of social media is to attract your ideal customer and get them onto your email list. Create posts that cause this to happen. Keep your eye on the ultimate target: the Lifetime Customer Value $$. Your customers want to buy more things from you. So make more products so you can pitch them. Focus more time and money on helping your customers experience success with your product. This has a huge ROI, and solves the retention problem. You are selling a transformation. Your product is just a catalyst for this greater transformation. Yes lives in the land of no. You must not be afraid of getting "no's" when you pitch your offer. It is just part of the gig. Learn different ways to build an offer. There are lots of ways to pitch and package your products to get people to want them. Learn this skill. Study it. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Episode 37 How to Research Your Ideal Customer Building a Storybrand by Donald Miller -- GET THIS BOOK! Episode 18 Top Tips for Writing Better Emails ConvertKit -- I recommend this email service provider over Mailchimp by far. This is my affiliate link, so if you sign up with this link, I will get a small commission. Zapier.com -- this is a tool that automates workflows between different software apps Episode 50: Three Ways to Increase Revenue Sign up for my CSA Academy -- try out your first month for only $1 -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. (After that, it's $19/month) CSA Tips and Tricks Success Guide -- grab my Canva template for this beautiful onboarding resource for your new CSA members. It teaches the most important skills they need to know to be successful as a new CSA member. Easy to skim in 10 minutes. Covers the "secrets" of my CSA masters. It's ready to use as-is -- but you can go in and customize it for how your CSA is set up.

CHAPTER 5 The System - I have to go back to 1997 to make this make sense.  It looked like I was going to be at home for a while before heading to some kind of higher education, so I decided to take a 3 months introductory course in computers. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-5-the-system-sales-funnel/ --> WATCH VIDEO VERSION HERE https://youtu.be/m0RWEUYOEf4 The first thing I learned that continues to show up for the next 25 years for me…  What was it? It was input, CPU (central processing unit) and output;  the three basic parts of a personal computer.  Since then there have been multiple versions of that. But what it did was allow me to understand at a fundamental level what value a computer brings to our lives from a system stand point.  And I continue to believe in every aspect of life that the best part about humans is the ability to build systems that work even when we can't. A system is a set of parts or principles that work together to create a desired outcome.  The outcome can actually be a part of the system or a recursive input into the system to create an even better outcome or output. And Like I said, the first thing I learn about computers is its 3 basic parts namely input devices such as the keyboard, the CPU which contains the memory for storage and processes information coming through the input devices and lastly, the output devices such as the monitor to see visuals of the work being performed by the computer or to store information on external storage. The external storage device that was popular back in 1997 was a floppy disk.  While you can use it to store information digitally as an output from the CPU, it is often inserted back as input into the CPU for additional, better and improved output. In this chapter, we are going to explore the concept of systems and how it applies at micro and macro levels when it comes to digital marketing.    But in the previous chapter, we talked about “The Connection” in so many dimensions.  We talked about frame of reference.  It's a concept that we will revisit again because this whole thing is about the customer journey.  And your ability to take them on an experience is a big determining factor in the level of success that you are able to create. As I said in the last chapter, many businesses go back and forth between futuristic marketing and old school media that doesn't work anymore such as newspapers and yellow books ads.  Remember, this is about “The Persons”, the people and catering to your identified audience. 95% of businesses are already going to fail within their first five years.  Feel free to attribute that terrible result to a lack of connection between “The Value” and “The Persons”.  It just makes sense right?   We covered the idea of pre-framing the mind of your prospect so that the natural order of action is to create an order; buy your offer.  Hopefully now, you understand that people need to “feel” like they know, like and trust you as part of the pre-framing.  And getting people to convert to customers, clients, deals and partners start to feel almost effortless. Very importantly, we covered a tool that helps us create a spider web of these agents and connections all over the world wide web.  Do you recall the content management system?  The CMS right?  My favorite CMS, Wordpress, controls 40% of the CMS market share. That is a good thing because of the ever evolving nature of everything digital.  So like typical software, there are constant and seamless updates of bells and whistles to make your customers' experiences super-cutting edge.  In this era, you as a business owner or digital marketer cannot afford to operate on stale systems. With that being said, let's get into systems when it comes to digital marketing and digital based businesses.  You guessed it right.  It starts with an input. In 2009, I got introduced to the world of multilevel marketing and direct sales.  The truth is that it wasn't just about finding customers.  In fact, the majority of the income came from building a team.  Being a self-motivated person that I've always been, I got to work right away, and I recruited my brother into my downline. The idea behind the  business model leverages people's immediate circle of influence to first… sell the business opportunity to and then second, sell them products if they are not interested in building the business. My brother figured out quickly that the main input into the business model was people.  The owners of these multilevel marketing businesses such as Amway, Herbalife, TransAmerica, Primerica etc. simply need people.   But there is a problem.  Sure, we can probably go through the contacts of our smart phones and find 100 people.  The issue is that we usually haven't connected with these people in a long time.  So even though they are people, they are not necessarily suitable inputs for the business model.  Hence many of the reps get frustrated until they quit the business. Also, we are talking about a business model that requires face-to-face sales skills.  While a lot of the leaders and trainers in that industry continue to tell their teammates that sales is not involved, nothing could be further from the truth.  The reality is that money is expected to exchange hands with an opportunity; a business opportunity or at least a product.   So even the second part of this business system is flawed with mostly non-capable business owners and processes that aren't updated for the digital era.  No arguments.  If it's working for you, keep doing what you are doing because it works right? In the last few years, many multi level marketers have transferred the same not-so-professional strategies to social media.  All they do is pitch every one by “throwing everything at the wall and hoping that something sticks.”  Most other types of businesses make the same mistake; not identifying a suitable input necessary with well thought out processes and systems that can operate even when humans are not involved.  So if the main person gets sick or encounters an emergency, operations will shut down immediately; just an over-glorified and undercompensated after 9-5 job.  If your marketing needs your attention constantly in order to continue filling the pipeline, it cannot be working competitively in these times.  Back in the days, the only call-to-action on commercials was the phone number which meant someone had to pick up the phone on the other end.  If they don't pick up, you've lost money. When that happens enough time, it can take your business out effectively becoming the 95% in 5 years failure stat member.  Since then, marketing has evolved to not involve the need of humans to receive these messages. Back in 1998, there were the famous 900 numbers all over television commercials.  Not only did these numbers actually charge the callers a fee that shares royalties with the business on the other end, the phone was also picked up by automated answering machines. So the more your marketing involves humans, the higher the cost of marketing will be because of the cost of human resources and time.  Systems can still involve human time but the idea is to minimize that particular variable in your marketing therefore reducing or offsetting marketing cost dramatically. The same way we have inputs, central processing units (CPU) and outputs as the three basic parts of a personal computer, your marketing operation must identify the inputs, processes and outputs.  A business can no longer just be a business; it must be a business “system”. And that means, you are able to take a walk without a risk of the business shutting down.   There are multi-layers of systems in any given business and one of them is obviously the marketing system.  To further break this down, I want to borrow some ideas for what I learned in Project Management Professional (PMP®).  Surprise… surprise… They use similar concepts to break down projects. Projects have multiple processes which are subsets of systems.  Each process has its own inputs, tools and techniques (TT) and outputs.  For short, you might encounter ITTO if you are into project management.  The reality is that each campaign is like a  project especially if it has an end date or predetermined and desired end results. Back in the days, you might just worry about the input and the output as a business owner while the process in-between them is handled by a marketing agency.  But in this digital era, any individual with a Facebook or Google account has access to millions of target audience.   In many ways, marketing agencies are still very  useful.  In fact, you can inquire more at www.myEmpirePRO.com.services  about our marketing agency services.  But the point is that the business owners are much more involved in the middle component of a marketing system; the processes, at least at a consulting and services level. We will get into more detail of the different components of a marketing system and campaign throughout the rest of this book.  My focus right now is just to highlight the importance of executing the marketing campaign of a business, product or service like a system. What it does is that it removes guess-work and allows you to replicate more of what's working and delete whatever is not working.  You will be able to scale your business without and simultaneously eliminate human error in that process. There are two metrics that we will elaborate on later namely; ACV and LCV.  They stand for Average Customer Value and Lifetime Customer Value respectively.  These are the KPI (Key Performance Indicators) that allow you to test offers in different  types of ways.   Do you know the average or lifetime customer value of your business?  If you do not know this number, you can't scale the business because it's directly an indication that you don't even know your business. It's very simple.  Over a period of time, divide your total revenue by the number of customers; the product is your average customer value.  Lifetime is simply the same number over the lifetime of your business. When you don't have systems that systemically make offers in a particular sequence based on a customer journey into and through your offers, you can't properly measure these numbers.  And the last thing you want to try is to manually measure and calculate these important numbers. You will lose track. Here are some examples of systems that allow you to measure your ACV and LCV so that you can know when and how much to invest in marketing  campaigns. Funded Proposal - Anytime you have an offer, product or service for the marketplace, think of it as a proposal.  You are proposing a solution where the buyer has the agency to decide to buy or not. An average business does not have a choice of entering a profitable zone until 5 years after launch.  But what if you can create and position offers that will fund your marketing campaigns upfront? I am not talking about your main offer or core product.  When you implement a funded proposal in your business, all the sales of your core product becomes pure profit.  There is a self-liquidating or tripwire offer that funds your marketing campaigns and most especially, customer list-building.  Once you have these customers in your funnel, it's easier to sell your main core product to them. Hopefully, you have the skills to orchestrate a sequence of offers that naturally ascends your customers through your sales funnel.    Sales Funnels - What is a sales funnel?  Simply put, it's the journey that you have designed for your customers to go from discovering your business to sales conversion. More often than none, one sale conversion is not enough to make your business profitable. Like I said earlier, if your business falls within the range of an average business, you won't be in profit for 5 years or never.  By designing a sales funnel that ensures profit upfront and funding your marketing campaign as soon as possible, your business will legally print money. If you are able to make $1.10 every time you spend a dollar in any given year, you are effectively printing money.   How would you like it if you are able to spend $22,787.30 and generate a revenue of 49,059.80 all in less than 3 years. That's a 60+% return on investment (ROi). All of that happened and even more so during the covid pandemic.  It dramatically recession-proofs your business.  By the way, that's a true story and you can replicate that result especially when you understand the power of upsell funnels.   Upsell Funnels - Have you ever been asked “would you want fries with that?” after buying something off McDonald's basic entry menu?  (It's no longer called the dollar menu right? Thanks to inflation).   What about “would you like 2 apple pies for $1.99?”  That is a real example of an upsell offer.  With digital marketing, you can create and position offers after a first offer purchase (the tripwire offer) has been initiated. In addition to that, you can offer a downsell to customers that says no to an offer if the reason for declining is likely cost.  For example, you made an offer of $4,997 inside an upsell sales funnel, and your customer clicks “no thanks”.   As soon as they click on that, they can be redirected to an offer with a little less feature at the price of $2,497.  Sometimes, you can also offer a payment plan.  By doing this, you can secure a sale and additional revenue that would otherwise not have happened if you are presenting to total strangers. Check out this web-based sales funnel and list-building system if you want a free trial of marketing automation with your digital marketing efforts.  Keep in mind that we are talking about systems.   www.myEmpirePRO.com/salesfunnel  Inside of the system are processes such as email marketing, autoresponders, audience segmentation, customer engagement, audience growth, and more to boost your online sales.   Typically, digital marketers use multiple tools to execute all these different techniques.  In fact, there are more than enough techniques and if you are not careful, that's a negative thing.  It can be hard to stay focused. Once you get the ball rolling and you fully understand this as a system, one tool can execute everything.  Sometimes, you might have different aspects of your business with their own sales processes.  But ideally, it's better to keep all your processes in one system especially if you are new to digital marketing.   The shiny ball syndrome is real and distractions are extremely costly.  I know because I am speaking from experience.  There are many different types of systems implementable for digital marketing.  But the best ones for what should be obvious to you after the next chapter starts with list building; audience growth.   If you have to spend money for every unit of discovery, your business will likely go broke.  The reason why all the best businesses you know today create smartphone apps to engage you and offer rewards is to build and engage their audience on a regular basis.  The idea is to create and boost for more sales. So in the next chapter, we are going to dive into list building.  Have you ever heard the saying “the money is in ‘the list'?”  I've heard some people try to dumb this down but they are also usually trying to sell something else.  List building as the front end of your sales funnel system is undefeatable and we will be talking about it. What is a system without at least an input?  Useless right?  The sales funnel as a system is a beautiful beast but without making sure that you are feeding the beast, it's all pointless.  In addition to that, we will be talking about quality vs quantity.  We will also talk about all the different forms of list-building and how it has evolved right before my very own eyes since 2009. There have been many moments over the years when I derailed from this ideology.  Yes I agree.  It's still an ideology but yielding away from it has cost me millions in losses.  Don't make the same mistake. There is a space from a mindset standpoint that it might seem like you can get quicker results starting your sales funnel system with asking for money from strangers.  Remember people need to feel like they know, like and trust you.   Do you remember the KLT factor and brand equity?  How much more when you are able to fund your marketing campaigns simultaneously on the front end? And what if the output of your sales funnel system are customers who can't wait to buy more from you?  Then your output becomes a recursive input for your system making it faster to scale your business.  They can also buy from partners though you.

Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you'll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.

When a customer shops around on your website, they're leaving data points everywhere. But how are you using that information to give them a better shopping experience in the future and ultimately increase lifetime customer value? Our guest today- ShopAgain's Maruti Agarwal - has a solution.Today's episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.

91% of customers are interested in signing up for texts. 70% of people check their messages within five minutes of receiving them. And Americans are checking their phones an average of every ten minutes. So how can e-commerce leverage the use of SMS and texting to give customers the best possible experience? Osa Gaius is the founder and CEO of Parrot, an end-to-end payment solution that leverages SMS to drive easy checkout and a higher frequency of recurring purchases.Today's episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.

Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.    How to nurture customer relationships & connections to create income for a lifetime. #HowToSellMoreCars Click to Tweet How To Sell More Cars Town Hall MeetingCRM for Car Dealers - How […] The post CRM for Car Dealers | Maximizing Lifetime Customer Value appeared first on .

In this week's episode Ian and Mark talk about the importance of Lifetime Customer Value and how to improve it.   Lifetime Customer Value Training Video - https://member.hammersleybrothers.com/ltcv-slides       P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Grab a copy of our book It's the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com   2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too It's our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786   3. Join our Coaching Programs and get growing. If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Jim Ross - The Self Storage Show & 3 Mile Storage Management Free 30 Minute Consult with Jim Ross of 3 Mile Storage Management ****In this free 30 minute consult, I have 30 minutes to find 3 ways I would increase your leads, rentals, and revenue for your self storage business! https://calendly.com/jimross/3milestoragemanagement The Ultimate Self Storage Management Playbook! This is the Most Incredible Free Gift Ever...Designed To Increase Leads, Rentals, and Revenue For Your Self Storage Business! https://www.3milestorage.com ======================== Connect With Me Website https://3milestorage.com/ Facebook Community https://www.facebook.com/groups/selfstoragecommunity Podcast https://podcasts.apple.com/us/podcast/the-self-storage-show-with-jim-ross/id1387362783 LinkedIn https://www.linkedin.com/in/selfstorageservices/ YouTube https://www.youtube.com/channel/UC2bGLy48wzIus-1ncSNVM6g Weekly Newsletter https://bit.ly/3milenewsletter ======================== About Jim Ross I started out in the self storage industry as a self storage manager.  I moved up and became a district manager.  Eventually after many years in the self storage industry I knew I could use my knowledge and expertise to help owners skyrocket the value of their self storage investments.  That led me to create 3 Mile Storage Management.     3 Mile Storage Management offers self storage property management solutions for self storage facility owners that want to dominate their local 3 mile market with a large focus on remotely managed operations.   I enjoy providing value to the self storage industry through speaking at industry events, putting together virtual summits, hosting The Self Storage Show podcast, weekly newsletter and compiling much of the content and online events I've done into The Ultimate Self Storage Management Playbook.  

In this episode of The Remarkable Project Jay meets Matt Barnett, founder, CEO and self-styled ‘Papa Bear' of customer relationship video platform, Bonjoro, to discuss the concept of ‘dogfooding', how video `1Matt Barnett is the brains behind Bonjoro, a business which helps its clients show their customers they care, via personalised but automated videos delivered direct to their email inbox as soon as they sign up, subscribe, or make a purchase.A British designer by trade, Bonjoro is Matt's second company. What started as a sales hack for an agency he was running in Sydney, Australia, the concept went from hack to side hustle to global business in the space of 18 months. It now has a team spanning five continents.Matt's love of building great products is only surpassed by that of building great culture, and he's open about his goal for Bonjoro to become the next Zappos – one of the most loved brands in the world.When not heads down in product, Matt spends his time rescuing wildlife, teaching his daughter about beekeeping and running one of Sydney's largest tech founder networks.Remarkable QuotesThe customer is the authority, and you're there to help. You want to dress like the customer but one level down.We think that loyalty is points, referrals, and discounts. That's not loyalty. That's called buying customers.Loyalty is a customer's propensity to do two things: stay with you for a longer term and become your best channel for new leads.Connect with MattFind him on LinkedinFollow Bonjoro on TwitterLearn more about the business and products via their website

 Find out how to break through that glass ceiling through the power of conversational commerce Learn more on why managing and tracking can help you get better results and help your business grow Understand how lifetime customer value is crucial to getting you that extra 6 or 7 figures Resources/Links: Wanting to Find Out How to Break Through that Glass Ceiling and Make an Extra 6 or 7 Figures? Learn more on how you can improve your lifetime customer value and give only the best to your clients: lp.amplifyccom.com Summary Have you been wanting to scale up your business but end up struggling with how to break that glass ceiling? Do you want to know how to track your most profitable path and make an extra 6 or 7 figures in your business? Are you ready to learn more about conversational commerce and how to level up your lifetime customer value? Paul Ace is the CEO of Amplify C-Com. They help 7-figure high ticket course creators break through their glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. In this episode, Paul talks about the importance of measuring and tracking every stage of your business and how it can help you better understand your customers and give them the best of what they want. He also shares his tips and insights on why you need to better understand lifetime customer value and its purpose. Check out these episode highlights: 01:15 – Paul's ideal client: “So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally.” 01:48 – Problem Paul helps solve: “The big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, “Hey, I got to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling.” 03:02 – Typical symptoms that clients do before reaching out to Paul: “So you know, we are very- we're quite niche-specific, right? And so we build on our “Small Giants” philosophy. So it means we have a small number of clients, but we go really, really deep with those clients.” 05:14 – Common mistakes that people make before they find Paul's solution: “So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey– what's going on, and what is the most profitable path? Secondly, when people split tests.” 05:57 – Paul's Valuable Free Action (VFA): “So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them.” 06:15 – Paul's Valuable Free Resource (VFR): Check out Paul's Website: lp.amplifyccom.com 06:50 – Q: How do you get more people to buy? A: So using conversational commerce. So taking the customer's language patterns, and using them back in the market. Tweetable Takeaways from this Episode: “Lifetime customer value dictates everything in the business!” -Paul AceClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Paul Ace. Paul, good day, sir. Where are you hanging out? Paul Ace 00:22 Good day, Tom. I am across the pond as far as you can go in the sunny UK, yet to be like what seems to be the sunny UK. Tom Poland 00:31 Right. So you're actually pretty early in the morning by the sound of it. So- Paul Ace 00:34 I love it! Tom Poland 00:35 But you're probably an early bird, anyway. So for those of you who don't know Paul, he is the CEO of Amplify C-Com. He helps seven-figure high ticket course creators break through the glass ceiling to generate an extra six or seven figures+ in new revenue using conversational commerce. Very interesting concept! And that introduces us quite nicely to the title today, Paul, which is, “How to Make an Extra Six or Seven Figures Using Conversational Commerce ”. Paul's gonna share how to do that in the next seven minutes. Paul, our time starts now. Sir, question number one, who is your ideal client? Paul Ace 01:15 So our ideal client is 7-figure+ course creators who have a high ticket offer, who, right now, really want to scale up, but they don't want to go and train a massive team internally. Or they've gotten to a point of bandwidth where they're just like, “We've got nothing left.” And they want to go and take it to the next level. So we come in and help them, support them with that whole process to make an extra six or seven figures. Tom Poland 01:38 So they're doing pretty well already. but they want to get to the next level, but they run out of bandwidth. So is that- question number two is what's the problem you solve? Do you want to add anything more to that? Paul Ace 01:48 Yes, the big problem we solve a lot of the time is helping clients break through that glass ceiling, right? So the glass ceiling usually is like, “Hey, I get to a point. And then either my ads are starting to slow down in terms of the rowers, or in terms of actual scaling.” If they can't scale anymore because they've just run out of their own ideas to an extent because they don't have their report in place to accurately scale on a 30-, 60-, 90-day process. So one of the big things that we help them solve is lifetime customer value. And actually understanding what a lifetime customer value is, and how to track that and understand the most profitable path in their business, so they can go in and scale confidently and know the numbers inside out. Tom Poland 02:30 There's a heck of a lot of what you just said there. So folks, if you want to unpack that, you might want to sort of rewind and have a listen. Because knowing the most profitable part of your business– which part of your marketing is working? Which part of the client work is actually more profitable? And unpack all that. Question number three is some of the typical symptoms that people experienced with this problem. We've got five minutes left. It sounds like a part of it is there are people not too sure, actually, where the results are coming from. Anything you want to add to that? Or any other symptoms people are going to be noticing if the people- are they going to be needing what you've got? Paul Ace 03:02 Yes. So you know, we are very- we're quite niche-specific, right? And so we build on our “Small Giants” philosophy. So it means we have a small number of clients, but we go really, really deep with those clients. And one of the first things I asked someone on a client interview to see if we're going to be a good fit together is, “So, what is your LTV right now?” And then most of them can't even- bear in mind these are seven-figure, maybe mid-seven figure level for doing $4, 5, 6 million a year. And they don't know what the customer lifetime value is. Tom Poland 03:31 They probably don't even know what LTV stands for? Paul Ace 03:33 Well, that's the thing, lifetime customer value, right, dictates everything in the business! So one of the other things that they find, as well, is we ask them questions, for example, like, “Your customer journey right now, do you have that all mapped out?” Like, “So where is the map of your whole customer journey?”, “How do you know every touchpoint that a customer has on the way to becoming a customer?” And then another one of the key problems, right? A lot of the time as you're growing and scaling from that $1 million to $10 million range, you're in scaling mode, and you just kind of like firefighting. And then, at some point, you hit a block because you don't know, you're just kind of like, “Okay, well, everything was working, And now it's not. But we don't know why because we didn't have the report in or we didn't have the systems and processes in place to understand what was working and what wasn't.” So one of the other things that we asked was, “Hey, when was the last time you did a customer survey?” You know, “What do customers love about what you do? What do they hate? And what can they improve on? And what language patterns are they using that we can then use in the marketing?” Tom Poland 04:33 You're really giving people a heck of a lot of clarity on what's actually going on in their business by the sound of it. Paul Ace 04:37 Exactly! Imagine it like a doctor coming in, right? So we have like three stages, like we diagnose, find out what the problem is, not the symptom, the cause of the problem. And we go and add conversation into that of where we go and add conversational commerce and like everything from the language patterns that we use to build in systems and automation. And then we look at their growth stage where it's like, “Okay, how do we go and scale that and repeat that over and over again?” Tom Poland 05:04 Okay, thank you. So we got two and a half minutes left, four questions to go. What are some of the common mistakes? Just a couple that people are often making in trying to break through that glass ceiling you referred to? Paul Ace 05:14 Yeah. So the first one is what you don't measure doesn't get managed. And so knowing every single stage of the journey– what's going on, and what is the most profitable path? Secondly, when people split tests. They split tests based on that individual page. So for example, if you split testing one opt-in page versus the other opt-in page, great one might convert better than the other, but does it turn into Lifetime Customer Value back in sales? So we track it through the whole journey to actually see which is most profitable. Tom Poland 05:43 Critical. Yeah, a common mistake I've seen as well. Absolutely critical! So let's flip it and go to question five. Moving people forward, one valuable free action. Real quick, what's the top tip you got for folks? Paul Ace 05:57 So one valuable free action is to go and map out your whole customer journey. I'm going to check another one quick and go and put a customer survey out and find out what your customers want and give it to them. Tom Poland 06:06 And what they really want. Thank you. So 80 seconds left. Question six, one valuable free resource. Where can people go to find out more about what you do to get more help? Paul Ace 06:15 Yeah, so you can go get “The Seven Figure Audit” which basically runs through our whole process of what we look at, and you can mark yourself off and check it off. So you can go to go.amplifyccom, no hyphen or anything in that. Amplifyccom.com. So it's go.amplifyccom.com/mti. Tom Poland 06:36 And we'll have that underneath the video, but if you're listening to this on iTunes, it's go.amplifyccom.com/mti, which stands for Marketing the Invisible. 40 seconds left, sir. Plenty of time! What's the one question I should have asked you but didn't? Paul Ace 06:50 How do you get more people to buy? Tom Poland 06:52 How do you get more people to buy, Paul? Paul Ace 06:54 So using conversational commerce. So taking the customer's language patterns, and using them back in the market and say, for example, we just did a test with a customer where we took the survey results and then use those for new benefit statements on their page and it resulted in LTV, after the first day, going up 284%, I think, it was. Tom Poland 07:17 Perfect. Amazing. Paul Ace, thank you so much for your time. Paul Ace 07:21 Thank you very much. Tom Poland 07:22 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

In this week's episode Ian and Mark talk about the Lifetime Customer Value and how it plays a vital role in scaling an ecommerce business.   To get the Lifetime Customer Value presentation mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/ltcv-slides     P.S. Whenever you're ready... here are 4 ways Ian and I can help you grow your ecommerce business:   1. Grab a copy of our book It's the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here (https://book.hammersleybrothers.com)   2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too It's our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here (https://www.facebook.com/groups/924567391291786)   3. Join our Coaching Programs and get growing. If you're looking to accelerate: we are working with a few ecommerce owners to help them scale. - Click Here (https://member.hammersleybrothers.com/podcast)

Enam Noor has been an entrepreneur since he graduated from college with a degree in computer programming. After honing his skills in digital analytics and digital workflow, he's taking what he learned and applying it to the healthcare field. His company, Insightin Health, brings vast healthcare data to bear on care decision-making, empowering health plans to use data as an asset—not just an operational byproduct. By tearing down silos and combining data from physician practices, pharmacies, customer service interactions, and much more, Insightin is using machine learning and natural language processing to drive the next best action for customer health. 

George Papazov is my special guest on this episode of The Subscription Entrepreneur Podcast.He's an inspiring entrepreneur, remarkable human, and the founder of TRADEPRO Academy.They're a membership site that helps aspiring traders achieve lasting and sustainable success through in-depth courses and supportive communities.In this episode, you'll get to know George and hear all about how he started, grew, and expanded his membership site.Plus, he shares the specific strategies he used to double his lifetime customer value and triple overall revenue after hitting a bit of a plateau in his business.We also explore many of the mindsets, attitudes, and perspectives that've helped him achieve success as an entrepreneur.There is a lot of strategic advice and practical wisdom in this episode and I hope you enjoy it as much as I did.As always, I'm your host Eric Turnnessen. And this is Episode 176 of the Subscription Entrepreneur Podcast.

In this episode, Diego discusses how a rebrand can turn a dead product into billions and why the LTV or lifetime customer value is much more important than the value of a single sale today.   Comment on this episode on IG https://instagram.com/diegofooter Increase farm efficiency with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpot Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

In this episode, Diego discusses how a rebrand can turn a dead product into billions and why the LTV or lifetime customer value is much more important than the value of a single sale today.   Comment on this episode on IG https://instagram.com/diegofooter Increase farm efficiency with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpot Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe one number you need to know more than ANY other if you want to take your business to the next level. In fact, it's a requirement for growth. We revealed what IT is on this Episode of Sales Velocity TV. Watch it now!Here's peak inside what we covered in Episode 42:How business ultimately comes down to two things - Math and Experience. If you understand the math and the way your customers feel about you, you can DOMINATE any market.What Lifetime Value is (and how Starbucks has nailed the concept - their unusual story inside!)Why it's important to not just understand the “math”, but also how all the math is interconnected in order to make accurate business decisions.How increasing the order value on the initial purchase can massively boost additional revenue. We'll show you three killer techniques!How “selling” and “serving” your customers go hand in hand -- Very few grasp this distinction. We broke it down in this episode.Why consistent follow-up is essential for ALL businesses. Shockingly, very few follow up well and leave a LOT of their Lifetime Customer Value on the table. We showed our top tools for the ultimate follow up path.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com

Understanding the value of a new customer goes beyond what they spend the first time they do business with you.  I've got 4 factors to consider plus a link to calculate the Lifetime Customer Value of your customers See omnystudio.com/listener for privacy information.

Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase your brand's average lifetime customer value. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and willing to make additional purchases and HOW to capitalize on these opportunities (including a Shopify app that makes the whole process super easy). Let's go! To get the show notes for this episode, go to: https://smartmarketer.com/ep54 YOUR ENGAGEMENT MATTERS!  Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Impromptu special Tuesday episode (if you listen to Sunday's short episode you already know) and B stands for business savvy today! I have been in the entrepreneur game and space long enough to know what worked and helped me grow and still keeping it real with you guys where I want to grow. I'll share the very start of DBFT, how to keep customers happy, and what lifetime customer value really is.   Time Stamps:   (0:17) B Stands for Business Savvy (1:15) Door Dash Isn't Worth It (5:00) Wyatt's Been Gone (8:15) Resistance Bands (10:45) DBFT Start (17:30) First DBFT Challenge (21:10) Anyone Can Make Money (23:30) No Email List=Fucked (26:25) Tiktok (30:50) Lifetime Customer Value (33:35) The Hard Things (40:50) Communication and Timeliness (50:47) Leave You with 2 Short Stories (55:05) Still Work to Do (56:53) Share, Rate, Review, and below the influencer   Websites mentioned: Wix - https://www.wix.com / Square Up - https://squareup.com/us/en / Paypal Business - https://www.paypal.com/us/home / Stripe - https://stripe.com  / Shopify  - https://www.shopify.com   JOIN STRONG ASS MOM, a 10 week postpartum program built into 3 phases to recovery and rehabilitate  - buy now: https://train.desbfittraining.com/workout-plans/290288/purchase   Checkout my friend Patty for photography: https://www.pattyleonor.com/   My fave baby items: get 10% off Tubby Todd with link  https://try.tubbytodd.com/despfeifer   Get 10% off your first month with BetterHelp with code “desb” or using my link https://betterhelp.com/desb Follow @brunchwithdesb on insta: www.instagram.com/brunchwithdesb Hit me up: https://shor.by/DESB  OPEN FACEBOOK FITNESS COMMUNITY: www.facebook.com/groups/dbftcommunity  Join my LIVE workout subscription: WWW. PATREON.COM/DESB   Did you miss out on my 6WEEKS2SLAY challenge?! Be sure to join my email list for our new challenge opening at the end of JULY, merch, and weekly motivation from me: http://eepurl.com/dy2JLz OR join my app here: https://train.desbfittraining.com/trainers/312078/landing   PARAGON FITWEAR: code “desb” to save 11% PTULA ACTIVE: code “desb” to support me HYDROJUG: code “desb” to save 10% and stay hydrated af TULA SKINCARE: code “desb” to glow off with your skin and save 15% ALANI NUTRITION: code “desb” for free shipping over $50 and support me BUFFBUNNY COLLECTION: code “desb” to support   instagram ➭ https://www.instagram.com/desb___ twitter ➭ https://twitter.com/desbfit youtube ➭ https://www.youtube.com/desireescogginfitness  facebook ➭ https://www.facebook.com/desbfittraining my weekly emails ➭ https://mailchi.mp/a0ed2b83e2ec/dbfts... official website  ➭ https://www.desbfittraining.com   ---------------------------------------------------   Shop my fitness app programs: https://train.desbfittraining.com/trainers/312078/landing  Shop DBFT merch and glute BANDS: https://desbfittraining.myshopify.com ---------------------------------------------------   F A Q   -what's your real name? Desiree   -what's your instagram? www.instagram.com/desb___   -how old are you? 25   -how tall are you? 5'7   -whats your Spotify playlist? https://open.spotify.com/playlist/0c1...   -skin care routine? https://www.tula.com / CODE "desb" to save 20% -my huge water jug? https://www.thehydrojug.com / CODE: "desb" to save $   -supplements I use? https://www.alaninu.com / CODE "desb"   AND   -how to find my free stuff and codes? https://shor.by/DESB 

The Secrets of Scaling an Ecommerce Business and the Three Most Important Metrics to Focus on He's been in scaling up companies in the ecommerce space for years now, and we're thrilled to welcome Chase Clymer on to The Ecom Show! From marketing agency to ecommerce agency, to Shopify specific ecommerce agency, Electric Eye has been growth hacking brands for long enough to know the secrets to unlock maximum potential and raking in more dough in a sustainable way. You can hear all about the origins of Shopify over twenty years ago, or the three pillars of scaling straight from our company founder and podcast host Daniel Budai, and our esteemed guest Chase in addition to: ✔️ The secrets of scaling ✔️ When to focus on acquisition ✔️ The importance of a strong conversion rate ✔️ Building a Content Machine ✔️ Most important metrics to focus on Three Pillars of Scaling Up At Electric Eye, they aren't afraid to tell the customer they're wrong. After all, why would you hire an expert only to say to them what to do? Often times Chase and his team are given instructions, and they're used to telling their clients no. Using the Socratic Method, you can quickly uncover the motivations and ambitions of a brand owner and deduce what they are after. The answer is usually always the same: to make more money!It's essential to make sure all your affairs are in order before you even considering bringing in a marketing agency, so be sure to take care of that low-hanging fruit first! Is it Time? Chase has heard it all before… Especially clients begging to push the “magic button” and help bring lots of traffic to their store. The thing is, focusing on the acquisition of customers is a lot like setting your cash on fire if your store isn't equipped to deal with the customer's needs! Chase recommends fine-tuning the website and improving the customer experience before you ever purchase a single social media ad because that money won't be put to good use otherwise. Waiting until the opportune moment is the move, and at that point, your website is poised to take off into the stratosphere. Convert, Convert, Convert If you think of your website as a machine, and your conversion rate as your output for a given amount of time, would it make sense to keep giving that machine more to do when it's clearly broken? If you can't manage to find a healthy conversion rate for your ecommerce brand, new customer acquisition should take a backseat! Focus on low-hanging fruit like website speed, layout, graphics, photos, and other simple ways to improve the customer experience. You can theoretically double your business size just by doubling that conversion rate, so every business owner should be focusing on that! Start From Scratch If you're starting from nothing at the very beginning of your ecommerce journey, Chase has a simple piece of advice for you. Pump out high-quality content regularly, depending on your size. A small company can afford to release monthly content that is engaging and trust-building, while significant brands should be doing this daily!That means high-quality creatives, advertisements, articles, and other engaging content to bring more value to customers. Building content on a repeatable cadence is a lot of work, but it's more than worth it. The brands refreshing their creatives and pumping out 20x more content are making a heck of a lot more money than the brands neglecting to do so. Fewer Words, More Meaning AOV, Conversion Rate, and Sessions are critical indicators for success in ecommerce, and we also can't forget about Lifetime Customer Value either. Average order value is a fantastic barometer for success, while lifetime customer value hets you know how much you should be spending on advertising and acquisition. If you can manage to rein these items in, there's no telling what you can achieve with an influx of traffic spurred on by some Facebook or Google ads. Check out more on Chase's LinkedIn or his podcast, Honest Ecommerce. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

In this week’s Podcast Mark and Ian talk about the ‘5th Salesperson’. They cover life time customer value and why this is your most important KPI.   This is part 6 of 6 episodes from the 'The 5 Salesperson Concept'.   Part II: The First Salesperson [The Landing Page] Part III: The Second Salesperson [The Add To Basket Page] Part IV: The Third Salesman [The Basket to Order Page] Part V: The Fourth Salesperson [The Average Order Salesperson]      P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business:   1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — UK - Click Here | Rest of World - Click Here    2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too It’s our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here    3. Join our CLIENTS Program and get growing. If you're looking to accelerate: we are working with a few ecommerce owners to help them add an extra 20k to their revenue — without adding any more complexity. If you'd like to get some growth this month, book a call with us. - Click Here    4. Work with me and my team privately If you’d like to work directly with me and my team to take you from 7 to 8 figures... just book a call with us and with the word “Private”... tell me a little about your business and what you’d like to work on together, and we'll get you all the details. - Book Here

Dave Abbott, Gary Mitchell and Jill Robbins join me to discuss the power of strategic pricing to maximise lifetime customer value. Jill brings 20 years corporate procurement experience, Dave Abbott  is the author of How To Price Your Platypus 35 years executive leadership and marketing, and Gary Mitchell brings 35 years in transformation and turnaround programmes building value in PE owned companies. Each one brings fresh insight into pricing strategies, building value for and with customers that lead to long term, sustained partnerships between vendors and buyers. This is a challenging and stimulating conversation . I strongly suggest you take notes and a couple of listens to pull out all the ideas. Contact Dave via linkedin.com/in/diabbott Websites insight-bp.co.uk  (Insight Best Practice) consultyorkshire.com  (Consult Yorkshire) david-abbott-speaker.co.uk/  (David Abbott Speaker) Email: david@dabbott.co.ukTwitter: davidatinsight Contact Jill at linkedin.com/in/jillerobbins Websites businessfierce.com (Company Website) matchbookinc.com  (Company Website) Contact Gary at linkedin.com/in/garymitchellgmc Websites gary-mitchell.com/blog  (Blog) gary-mitchell.com  (Company Website) hqi-connect.com  (Company Website) Phone +44 7939 587 532 (Mobile) Email gary@gary-mitchell.com Twitter Gary_Mitch .-- If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation. To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi And if you want to become part of our global community #SalesAForceForGood #SAFFG, please DM me on LinkedIn or email me at marcus@laughs-last.com. You can track down events and posts by following the hashtag #ProCustomer

Apa yang di maksud dengan Lifetime Customer Value?Bagaimana bisnis bisa berkembang ke level berikutnya?

How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value Proposition Running the marketing for an entire company is no easy task, no matter the industry. Steven Krinberg from Helix started as a one-man marketing machine outsourcing to agencies before reigning it in and building himself a fully-functioning, in-house marketing team. So what can we learn from this innovative, consumer-focused mattress brand On this episode of The Ecom Show, our podcast host and Budai Media founder Daniel gets a chance to chat 1-on-1 with a true marketing professional to discuss things like: ✔️ Finding your value proposition ✔️ Building an in-house marketing team from scratch ✔️ Ways to generate website traffic ✔️ Using retention marketing to nurture customers ✔️ Significant challenges for scaling companies What Do You Bring to the Table? Steven can name dozens of mattress brands and their value propositions, but there isn't anything quite like Helix Sleep. Tailor-made shopping experiences, high-quality materials, eco-friendly mattresses, and a helpful sleep test have all contributed to Helix's success, which is easy to do once you've figured out where your brand fits in. Customization and customer happiness also play a prominent role, which is why Helix listened to their customers and offered them more choices after initially “taking the decision making out of the shopping experience.” Building a Super Team What are the benefits of building your marketing division in-house? You can save money, have more control over your brand's direction and voice, and have greater transparency! Relying on some agencies is nerve-wracking when you don't know what to expect, and it can be more challenging to coordinate. Helix tests out agencies for new channels and sees how it goes, and if everything works well, they plan on bringing it in-house to add to their marketing team. The Best Channels for Acquisition? No matter the preferred marketing channel of choice, any experienced marketer can tell you that it is wise to diversify your traffic streams. Using Facebook or Google ads is fine, but don't get too comfortable with all your “eggs in one basket” if you can help it!Helix has successfully tried Facebook, Google, Twitter, Youtube, Instagram, Affiliate programs, influencer marketing, direct mail, and even TV ads in the quest to bring more customers to their brand. Never stop testing, and don't be afraid to try new channels! Changing the Way You Send Emails and SMS Since people don't buy mattresses very often, Steven figured it doesn't make much sense to try and “sell to people” via emails or SMS messages.Instead, they've changed how they use retention marketing channels at Helix and have instead focused on customer nurturing. They realized that people don't like salesy emails or content, so they refrained from being invasive and merely concentrate on maintaining a relationship with their customers, which lead to people buying more mattresses when the need to do so arose. What Comes Next? Marketing for a mattress brand has its unique challenges, like establishing Lifetime Customer Value metrics that make sense. Since people only buy mattresses every few years, it doesn't make sense to sell too much. Instead, Helix has branched out and used its successful business model in other areas like sofas and other home furniture. Steven also notes that once you hit a certain level, it becomes necessary to bring your data centralization and storage in-house to have complete control over it and dictate precisely how you will use it going forwards! If you'd like to get in touch with Steven, feel free to drop him a line on his LinkedIn or check out Helixsleep.com!Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Looking For A Way to Create Passive Income? Christina Scalera Answers The Question, What is Digital Commerce? And Shares How To Use It For Passive Income!   About Christina Scalera Christina is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In addition, she is the founder of D-Commerce, standing for digital commerce, a term she not only coined but Trademarked. In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®. The Importance of Connection When Starting a Business Christina connected with The Rising Tide Community and the live webinar is what gave Christina her start to success. A great start to creating an email list and presenting yourself to the world. There is No Linear Path to Success Christina's journey is an example of taking a risk to find happiness in your work. Don't expect your path to be linear, there will always be transition and bumps in the road.  The journey to success is about taking wrong turns to learn and then create. Each mistake or failure will teach you something you can use for your next step. Think of it as an opportunity to lead you and support you on your journey. It's so hard to be known for a thing. Just get out there and do something because that will start you on your journey. Let life unfold as you go through it and tuck each experience away to refer to it later. The Pull to Leave What You Are Doing, Despite the Degree Not happy in the 9-5?  Afraid of what other people are going to say? No longer going to have the benefits? It's time to stop letting external influences make your decisions. Evaluate how you react to things from an internal perspective, not the external comments and beliefs. Start to change the input you are getting. You can't ignore the people in your life, but you can rephrase it in your mind to make the final decisions for yourself. The only way to move away from the negative influences is to take action and do the things you feel pulled to do. You have to change the internal dialog to convince yourself that what others are saying is not accurate. Remind yourself of the truth. Logistics of The Digital Commerce Shop Etsy is a platform that enables digital downloads. It is a place to start. Square Space is a great site to start a digital shop. It is inexpensive and easy to use. Shopify has a steeper learning curve. Shopping on one of these platforms is similar to shopping at Target on-line, except that the product is delivered via email. Zapier is a great tool that connects your shop to the delivery source. The key is to have an automated and reliable platform to sell from. What is Digital Commerce (D-Commerce)? Digital downloads sold through an online storefront. It doesn't include courses and group coaching. A digital product is a digital product, not a course. Examples of digital products include ebooks, an audio file zipped, templates, workbooks, stock photos, any kind of download. Digital products are different than courses because courses are housed on a website and you are going there to learn.  A digital product is a download that provides immediate results. An online course takes time to implement. A digital download will provide results within 10 minutes of downloading it. Digital downloads solve a problem and save you time. What is E-Commerce? Selling items through Amazon or drop shipping items.  Etsy is a form of E-Commerce but is also a D-Commerce platform. Building a Personal Brand The key is to build a personal brand even when you have a product. If you don't, your product could become commoditized. It's important to build your personal brand to differentiate your product or service. Your product is not your brand. Trust determines buying practices and if you haven't created a personal brand you can't build trust. Use analytics to determine sales and building your audience. Keys to Digital Sales Evaluate analytics to determine where your buyers are coming from. If you can get people off of Etsy to your own platform, you can learn more about the customer journey These things are important to increase average order value and conversion. The 4 Metrics to Focus on As a Shop Owner Traffic is the first and most obvious. If you don't have traffic, evaluate conversion rates. Conversion rates.  A good conversion rate for D-commerce products is 1 to 3%. Average Order Values. If you don't have a lot of traffic and if your conversion rates aren't high, look at the average order value. If the average order value is high enough, you can focus on driving traffic and conversion. Lifetime Customer Value.  Look at the customer journey and ensure repeat buyers and referrals. Download Christina's free guide, “Ultimate Digital Download Product Creation Plan”. Pitching Podcasts and Being a Podcast Guest Podcast Ally is a fabulous PR agent for podcasters and people who want to be a podcast guest. Learn more about your host, Robyn Graham, click HERE. Book a Free Brand Strategy Assessment HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Female Entrepreneur Insider Facebook Group HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest Learn more about and connect with Christina: Website: www.christinascalera.com Contract Shop: www.thecontractshop.com Instagram: www.instagram.com/christinascalera.com  

If you are looking for ways to accelerate your growth, you're in the right place. Today, Mark Thompson, Co-founder of PayKickstart shares eight practical ways companies can accelerate growth. 2021 is a make or break year for many businesses. Right now we need to optimize every aspect of our sales and marketing strategies. Our guest today, Mark Thompson, brings us powerful ideas to accelerate growth by maximizing revenue per client. As an avid entrepreneur and the co-founder of PayKickstart, Mark continually looks for ways to help companies optimize their revenue potential. No matter what industry you come from, you're going to find some practical growth ideas in this conversation. From up-selling and cross-selling to jump starting deals stuck in the funnel and reactivating former clients, this conversation is packed with practical strategies that will get you thinking about new ways to maximize your revenue per client. To go along with this episode, check out the special report: 8 Ways to Instantly Increase Customer Lifetime Value.

If you are looking for ways to accelerate your growth, you’re in the right place. Today, Mark Thompson, Co-founder of PayKickstart shares eight practical ways companies can accelerate growth. 2021 is a make or break year for many businesses. Right now we need to optimize every aspect of our sales and marketing strategies. Our guest today, Mark Thompson, brings us powerful ideas to accelerate growth by maximizing revenue per client. As an avid entrepreneur and the co-founder of PayKickstart, Mark continually looks for ways to help companies optimize their revenue potential. No matter what industry you come from, you’re going to find some practical growth ideas in this conversation. From up-selling and cross-selling to jump starting deals stuck in the funnel and reactivating former clients, this conversation is packed with practical strategies that will get you thinking about new ways to maximize your revenue per client. To go along with this episode, check out the special report: 8 Ways to Instantly Increase Customer Lifetime Value. Learn more about your ad choices. Visit megaphone.fm/adchoices

2021 may feel like an all-new landscape, but our host Roland Frasier has the keys to growth despite the economic and social conditions we find ourselves in. Today (and last week), Roland unpacks several strategies that you can take to grow your business, and it’s actually much easier than you might think. This is part 2; check out episode 232 (if you haven’t already).  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. In Part 1, Roland Covered How can I get more leads? How do I get the right hires or team to build Infrastructure? How can I increase our Lifetime Customer Value? Listen To This Episode If You’re Asking: How can I increase our margins? How can I better adapt when things are changing? How can I access the capital we need? Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms here.  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On Twitter On YouTube

Thoughts on Lifetime Customer Value from Peter Fader’s book, Customer Centricity. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription What is customer equity? Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Brought to you every day by AmazonProofBook.com. The website you go to to get your own free copy of, 9 Ways to Amazon Proof […] The post What Is Customer Equity?

2021 may feel like an all-new landscape, but our host Roland Frasier has the keys to growth despite the economic and social conditions we find ourselves in. Today (and next week) Roland unpacks several strategies that you can use to grow your business, and it’s actually much easier than you might think. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc. Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Listen If You’re Asking, How can I get more leads? How do I get the right hires or team to build Infrastructure? How can I increase our Lifetime Customer Value? Hit subscribe on ApplePodcasts so you don’t miss next week’s continuation of this. Roland will be answering these questions… How can you increase your margins? How can you best adapt when things are changing? How can you access the capital you need? Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Click to find us on Apple Podcasts and other podcast players. 

Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about the secret to scaling your eCommerce business and the importance of knowing the Lifetime Customer Value. Join us in today's episode and know the real secret to scaling your eCommerce business, the importance of knowing your Lifetime Customer Value, and the steps on how to automate the backend of your business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.

Today on The Optimized Ecommerce Podcast, Dominik Meiu joins Tanner Larsson to discuss the importance of upselling and cross-selling and how to use these strategies to boost your Average Order Value and Average Lifetime Value. Tune into today's episode and learn how you can use upselling and cross-selling to maximize both your Average Order Value and your Lifetime Customer Value. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.

With social strategy and marketing often viewed as a time-consuming part of running a small business, I'm asking you this:  How much focus are you putting on Lifetime Customer Value?Show Notes:On today's episode, I discuss the difference that focussing on Lifetime Customer Value can make to your time and business:What is Lifetime Customer Value (LCV)?The story of my successful retreat and recent VIP salesWays to enhance LCV:Take care of your customers, don't get caught up in front end marketingThink about what the next steps might be that your customers requireOffer incentives to continue buying---To connect with other mums doing the juggle be sure to Join the Juggling Motherhood and Online Business Facebook Group now!Support the Juggling Motherhood and Online Business PodcastIf you love the content, support the podcast by subscribing on Apple Podcasts, and leaving a review. Or check us out on Spotify!

In this episode of the KPI Cafe, one of Reunion's Co-Founders and Client Success Manager Andrew Kocha dives into a recent analysis he conducted to accurately calculate lifetime customer value (LCV) for automotive retail. After explaining the importance of why dealers need to understand lifetime customer value, Andrew leverages a report by The Appraisal Lane to walk through the calculation, laying out actual numbers for consideration.He and host Dane Saville also address the obstacles dealers face when calculating LCV and advantages they have over other organizations that offer vehicle service and repair. Here's what you can expect:3:12 -- Why Understand Lifetime Customer Value?FamiliarityAdvertising Cost EfficiencyFamily BusinessWord-of-MouthGoogle Search5:35 -- Current Marketing Cost Per Car SoldShift to DigitalInefficient Strategies?Mandated Events7:50 -- Calculating Lifetime Customer ValueShoutout to Appraisal LaneSales and Service RevenueAverage LifespanAverage Duration between PurchaseAverage Services11:15 -- The Role of Team MentalityCross-Department RewardsBreaking Down Silos12:05 -- Ideal Profit from Repeat Customers13:12 -- Dealer Obstacles Calculating a Realistic NumberMany Line Items - All VariablesThings Outside Dealers' ControlThings Dealers Can Control22:04 -- What Can Dealers Do They Currently Aren't?Do Things Jiffy Lubes Can'tAndrew Turns the Table on Dane26:39 Andrew's Final Thoughts

All right. It's Monday or Tuesday or Wednesday, Thursday, Friday, Saturday, Sunday. But recording this for a Monday because it's a Monday minutes episode, but, you know that cause of the intro already. Today's is going to be about setting mindset, having clarity, and being really crystal clear on what we're doing.And so today I'm going to be reading you a quote from one of my favorite books. The book is called man's search for meaning by Viktor Frankl as an entrepreneur. I think it is required reading as a human being. I think it is required reading. I've read, listened to it again two times so far in the last 10 days, I'm going to be listening to it again.And so this quote hits on a lot of levels for me. It hits on personal life, my interpersonal relationships, my business, my team, my everything, and it's really helpful to get re-grounded. And so I keep this on my desk. And so I'm going to share this quote with you, and then we're going to wrap the episode.So here we go. Ready? This is from Victor Frankel. Don't aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success like happiness cannot be pursued. It must ensue and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself, or as the byproduct of one surrender to a person other than oneself, happiness must happen. And the same holds for success. You have to let it happen by not caring about it. I want you to listen to what your conscious commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long run, in the long run, I say successful follow you precisely because you had forgotten to think about it.Wow. Every time I read that, It's really grounding and presencing for me. And so this is one of those topics in one of those things that I remind myself of often to get plugged back into presence in the pursuit of impact and a byproduct being income and success. And he nails it on so many fronts and super, super wise man, but this quote always, always gets me. And so take this throughout your day, write it down, Google it. Google Viktor Frankl quote, success quote, or don't aim at success. Find it, read it, print it out, keep it around you. If it lands in, resonates for you.And so that's today. That's another episode of Monday minute, set your direction, put it into focus, carry this for three a week. And at any moment you need to come back and listen to this again, listen to it again, listen to it all day. Like I put that book on repeat, and we'll see you guys in the next episode and always remember because sometimes I forget to say it, but it's implied at this point, relationships beat algorithms.

For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don't go broke waiting for that customer to come back.In this episode:Johnny Molson(johnnymolson@wizardofads.com)Chuck McKay(chuckmckay@wizardofads.com)Dave Young(daveyoung@wizardofads.com)www.wizardofads.org

Our host, Roland Frasier, has founded, scaled, or sold 24 different 7 to 9 figure businesses, ranging from consumer products to industrial machine manufacturing companies, with adjusted sales ranging from $3 million to $337 million. You don’t manage that kind of success without knowing a thing or two about creativity and innovation. In this episode, Roland draws on his experience and shares his strategies so that you can grow your profits too! If you enjoy this podcast, would you take a moment to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends? Ask Better Questions Before we break down Roland’s 5 Steps, he swears that asking better questions IS THE KEY to innovative thinking. If you want to create growth strategies that will propel your business forward, faster than the average, this is critical. If you are always asking questions like, “How can I cut costs by 1/3?” or “How can I hit my three-year goals in 6 months,” then you will turn on both the conscious and unconscious areas of your brain, and the creativity engine will engage.  “If you do what you’ve always done and copy what other people are doing, there won’t be much opportunity for innovation or exponential improvement.” Roland Frasier Listen Today For Roland’s 5 Steps To Grow Your Profits Step #1: Implement a Top-Line Scrape. Follow the “Profit First” philosophy of demanding that your business produce a profit before anything else. You work hard in your business, and it exists to serve you by providing the standard of living that you desire. Carve out your share first and force the company to perform at a level that provides you with your required profit. One of the easiest ways to do this that we employ in our businesses is to implement a Top-Line Scrape (“TLS”). The TLS simply takes your monthly Net Sales figure, Gross Sales less returns, discounts, chargebacks, etc. and then multiplies that figure by a fixed percent that you determine as your profit that you want to earn from the business. So, let’s say you have gross monthly sales this month of $210k with refunds and discounts of $10k, and you want the business to earn you a 15% profit. Simply establish a TLS of 15% of Net Sales, and multiply your Net Sales figure of $200k by 15% to determine that your TLS for this month should be $30k. “This is Step #1 because if you don’t consciously decide and then insist on receiving a specific profit from your business, your business will very frequently find a way to demand every dollar that it produces to operate and grow.” Roland Frasier The next four steps will provide you with additional strategies, tools, and techniques to drive more profit from your business so that it will be easier for you to follow the TLS model. Step #2: Turn Expenses Into Profits When it comes to innovating to increase profitability, “E2P” is one of the most potent strategies. Here’s how it works.  First, take a look at all of your major expenses. Next, rank them from highest to lowest by category. For example, if payroll is your most significant expense, that would be ranked #1, then maybe rent, then cost of goods sold/inventory, etc. Now that you know what your biggest expenses are, brainstorm ways that you might be able to turn those into a profit center. For one of our businesses, we identified that payroll for our content creation team in the Philippines was one of our largest expenses, costing about $50k per month. As we considered what we could do to turn that into a profit center, we decided that if we started offering content as a service to other businesses, we could actually transform this $600k per year expense into a profit center. At the very least, we could provide content creation to other businesses using our excess capacity to create a breakeven situation. Listen for some great examples from Roland! “You are only limited by your own imagination in creating ways to transform expenses into profits.” Roland Frasier Step #3: Identify and eliminate the inefficiencies in your business. One of the best ways to do this is using Taiichi Ohno’s seven “Mudas,” or seven’ wastes,’ which are 1) Transportation, 2) Inventory, 3) Motion, 4) Waiting, 5) Overproduction, 6) Over-processing and 7) Defects. They are often referred to by the acronym “TIM WOOD.” Roland provides three more ‘wastes’ that also need consideration: 1. Waste of talent – not using your people to their full potential. Or not asking them regularly how you can improve processes and eliminate inefficiencies. 2. Waste of Materials: Utilizing off-cuts and by-products as opposed to sending them to the dump. Listen for an awesome example of this that generated $250 million in annual revenue!! 3. Waste of Resources: failing to make efficient use of natural resources like electricity, water, and fuel. “That first step of examining potential inefficiencies is critical because you can’t fix something if you don’t know that it needs fixing in the first place.” Roland Frasier Run through the seven wastes and try to identify where the inefficiencies exist in your business. Step #4: Flag and fix failure points (both existing and potential future failure) in your business. We all have areas of our business where we know that things are going wrong. Maybe it’s something that customers habitually complain about, places where subscriptions or continuity revenue falls off, or a customer experience that you never got around to improving. Additionally, potential future-failure points may pose a threat to your business. To identify the existing failure points, examine your KPIs around Average Order Value, Lifetime Customer Value, Customer Churn, Net Promoter Score, Customer Health Score, C-SAT, and Employee Sentiment scores. To identify the potential failure points, use Inversion Thinking, where you list the things that you DO want to happen in your business, then invert them so that you identify those things that you DO NOT want to happen. Then, find solutions to all the things that you do not want to happen. For more on this, listen to this Episode. “Tell me where I’m going to die, so I can be sure to never go there.” Charlie Munger Step #5: Use First Principles Reasoning and Inversion Thinking  Use First Principles Reasoning (“FPR”) to identify, define, question, and validate or innovate on your current assumptions about your business.  In the “split the truck” example (early in the episode), the assumption would be that you need two separate delivery formats to get your products to your customers, tanker trucks and box trucks. Break the problem down into its fundamental principles. This is where you ask questions about the assumptions you made in the first step. In the “split the truck” example, the first question to ask would be, “Is it possible to deliver our products to customers on a single truck?” Lastly, create new solutions from scratch, just like our “split the truck” innovator did by designing his own half-tanker and half-box truck. Conclusion If you want to make more profit from your business, you absolutely can. You simply have to decide what you want it to be and demand that your business produce it. Follow the 5-step process provided above, and you can make it happen. You will be amazed at how quickly your business begins to perform for you. Click to find us on Apple Podcasts and other podcast players.  Resources In This Episode “The Goal” by Eliyahu Goldratt Book. PROFITS FIRST Book. “Everyone should read it”. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 

Most Ecommerce store owners are too focused on the front-end of their business. This means customer acquisition and making sure that the daily revenue stream is consistent. The problem is that these store owners are not doing anything to add more to their Lifetime Customer Value from their existing customer base. If you think you're guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream. Don't forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe. And while you're there, leave us a review! We would love to hear what you think.

Before Chad Hamzeh was an online traffic expert and the founder of multiple businesses, he was a professional MMA fighter. You may have come across his Traffic Black Books which our host Roland Frasier rates highly.  As a successful and sought after media buyer, Chad lets us behind the curtain in this episode. If you’re looking for a detailed Ad strategy there is A LOT to gain from listening in today. They get stuck into concrete steps that you can use in your online marketing. “Our space is a crowded space - lots of places these days are crowded spaces now because it’s never been easier to get something up and going”. Chad Hamzeh Listen Today For His first step into making money online. How he came to start an agency by accident. Why he loves organic traffic and paid traffic over SEO. How to find the creatives that work and the types he prefers to lean on. What opened the doors for Chad to get into larger scale Media buying. The smart move he made to quickly hire a quality team. A step by step funnel example. How to stand out in a crowded space. Why looking at Lifetime Customer Value makes the cost of campaigns make sense. The profitable role of follow up emails. The likely reason you “can’t crack this Facebook thing”. His thoughts on paying for premium ads. Roland’s Good, Better, Best recommendation for Chad. How to best get started with ONE traffic source, and when Pinterest is the best bet. Overlooked traffic sources! What you can expect to pay a Media Buyer and the person who does Creatives and creative strategy. And so much more! “If you need to turn one dollar into ten very quickly, buy email traffic. I haven’t seen a source that converts as well on the first touchpoint. Rent someone’s email list”. Chad Hamzeh Click to find us on Apple Podcasts and other podcast players

In this episode we are going to talk about the lifetime customer value and how important this is to your overall profitability of your store. We get into what it is, how to measure it, and also how to ultimately improve it in your store.Watch our latest case study video here - https://go.hammersleys.co.uk/get-started/

We have a really special episode of the podcast in store for you today. In it, we sit down with a remarkable entrepreneur named George Papazov. Now, you might recognize his name because we actually featured George in a Customer Success Story last year. George is a expert stock trader & teacher, online entrepreneur, and successful MemberMouse customer. He runs a membership site called TRADEPRO Academy and teaches his members everything they need to know to become an effective stock trader. Since the last time we spoke to George, he and his team have doubled the lifetime customer value of their members and tripled their revenue. How did they do this? To make a long story short, they use the power of the MemberMouse Advanced Reporting Suite to get specific metrics and high-leverage business insights. George and his team then strategically use this information to improve their marketing, member engagement, and product offerings. While this might seem simple and straightforward on paper, the reality is a bit more complex. As you'll discover in this episode, it's not quite enough to know your metrics and KPI's... you need to DO something with them to grow. In our conversation, we dive deep into many interesting topics like: -How George strategically designed and developed his membership site -The specific ways he uses metrics to intelligently grow his business -His attitude towards risk, opportunity, and ego -And much more! We're grateful for everything George shared in this episode and can't wait for you to listen to it. We hope you enjoy it and walk away with an insight or two that can help you succeed in life or business.

What's the ultimate metric you should measure to grow your business?  Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS).  Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say?  Well, you'll have to tune in, but I'll give you a hint? It's CVV. John Grimshaw is traffic Marketing Director at Smart Marketer.  He runs a consulting business called Data Centric Marketing. More importantly than any of that, he's wicked smart.   I LOVE this episode.  Here's a quick look at what we cover: What is lifetime customer value (LCV)?  Why it's important and why it's so tough to calculate. How should you calculate LCV and why it's such a head-scratcher for most entrepreneurs.   Why LCV is often a flawed or imperfect metric and why Customer Value Velocity (CVV)  is a better metric for scaling your business.   Real world example of how to use CVV to scale? Why you should ignore the canned Lifetime value metric in Google Analytics (but we got nothin' but love for GA in general.  Just not this metric.). John's favorite tools and resources for measuring CVV. Plus more!

When you start a business, it’s all too easy to hit the ground running and continuing to move at break-neck speed to get your momentum going. However, brands and businesses with longevity and sustainability aren’t about speed, but stability. Growing a successful spa or aesthetic practice first starts with setting a solid foundation, and then building upon that, a process I’ve coined the Grow Factor Framework.  In this episode, I'm breaking down the three core pillars that make up  the Growth Factor Framework, and how they coexist to bring strength and stability to your business that will also allow you to scale to six or seven figures and beyond. In this episode you'll learn: The three core pillars inside the Growth Factor Framework What it actually takes to make a million dollars of revenue in your business  Why building a team is integral to your success and where to start with your first hire  Where the spa industry is headed and how following the framework will ensure you’ll have a business foundation built to last  How to calculate your Lifetime Customer Value and how this plugs into the bigger picture of your business’ current and future growth Click here to read the full show notes and connect with resources mentioned in this episode. To continue the conversation, ask questions, and receive support, join the free Spa Marketing Made Easy podcast community on Facebook.

January 7, 2019 Lifetime Value Peter Fader, Podcast Guesting Karen Cordaway and Real Estate Guru Hunter Thompson

In this episode, KT discusses: What the Lifetime Customer Value number is.How technology has allowed companies to know who is valuable to them over time.The types of shoppers and how companies see those individuals.Ways to increase your customer value score.Key Takeaways: What type of a shopper are you? A grinder or a loyal shopper?If you are a hassle, your customer value score will decrease.Nobody knows what the algorithm is for the customer value score for any particular company.It’s not just about what the company values, it’s also about what you value."When the day is done what you want to decide is what do you value?" — KT Thomas Click here to reach KT See KT's interview on C-Suite Network's Best Seller TV Connect with KT Thomas: http://ktsmoneymatters.com/ Purchase KT's book- The Hardworking Woman's Guide to Money Show Notes by Podcastologist: Chelsea Taylor-Sturkie Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode you'll discover how to know the difference between brand marketing and direct response advertising. PLUS we also dive into Business Models and Lifetime Value towards the end. Enjoy! Looking for Rapid Results in your business? Click here to to get on my email list of high level insider business tips. https://troyassoignon.com Enjoy Marketing Maven, Troy Assoignon Find me on Facebook https://facebook.com/trustedadvisorofficial  

You could be making a lot more money, you know. In fact, with just one simple little tweak you could probably experience an EXPONENTIAL increase in your income. However... this secret of mine is COMPLETELY contrarian. So much so, that the LMMs (lesser mortal marketers) don’t know ANYTHING about it. I learned it from a quantum physicist... and it has been absolutely frickin’ LIFE CHANGING. For me and the people I’ve shared it with. Click here to discover this secret on the newest episode of Off The Chain. All the best, Doberman Dan

Check it out, and thanks so much for tuning into the show. Rate us 5 stars and give this show a share with a friend that could use some marketing tips & advice. Looking for Rapid Results in your business? Click here to to get on my email list of high level insider business tips. Enjoy Marketing Maven, Troy Assoignon Find me on Facebook https://facebook.com/trustedadvisorofficial

I was recently interviewed by my good friends Jill and Josh Stanton for The Screw The Nine To Five Podcast, and I liked the conversation that we created so much that I wanted to share it with all of you. Today we’re going to talk about specific strategies for creating rapid growth in your digital business! If you enjoyed this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @jameswedmore! In the episode you’ll hear: How to trulytake a ‘holistic approach' to your life and business What the biggest impediment to your next level of success is Why believing that we are the center of the world for other people is hindering our growth every step of the way How to really get clear on what you mean by growthin your business Where you are subconsciously pumping the breaks on your business and how to stop The ONE thing you can do to start generating more revenue, today What thoughts or beliefs are limiting you from growing your Lifetime Customer Value and what to do about it The two numbers you need to know to skyrocket your business and how to utilize them to your advantage How to stop chasing the missing “the next best thing” to make your business great and where to uncover it immediately For full show notes and links, visit: http://www.mindyourbusinesspodcast.com/podcast/201 

Recently Sandro has been hearing more and more about customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV). Today he & Liz go over what it is, how you can find it and why it's important. Episode 0273 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Lisa Calkins with Ryan Estes - Amadeus Consulting & Exadel merger.Quick beatsAmadeus Consulting - CEOExadel - Chief Strategy Officer Enterprise Software Solutions$3 million average Lifetime Customer ValueLOVES Groundhog Day

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

by How much profit do you make per customer? Do you know that number? If not, we need to make sure that you have a good sense for what your LTV (lifetime customer value) is so that you can have a sense of how much to spend in order to acquire each customer. Keep in…Read More Read MoreThe post How To Calculate The LTV (Lifetime Customer Value) appeared first on Start & Grow Your Business!.

In this episode I’m joined by Daniel Faggella is a recognized email marketing expert, entrepreneur, and speaker. Dan started his first business in his undergraduate years, and began with his second business while attending the University of Pennsylvania’s prestigious Master of Applied Positive Psychology program. His expertise lies in targeted marketing strategies and exceptional attention to maximizing the ROI from email. As you probably know, I’m a huge fan of marketing automation as well, which is why I why have used and recommended Infusionsoft for years. These days, I use HubSpot as well as Infusionsoft (I explain why I use both in the interview below; if you want a more detailed analysis check out my HubSpot vs Infusionsoft post). This is a must-listen if you’ve been thinking of implementing marketing automation in your business, or if you are already using it and want to see a bigger ROI. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Retail companies have more information available about their customers than ever before.

On this week's episode Bret and Bryan discuss the concept of Lifetime Customer Value and what it means to information marketers.