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In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers. About Mark Donnigan Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what's required to succeed in today's winner-takes-all market. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments. Time Stamps [00:44.0] - Mark shares his career journey and explains his role as Virtual CMO. [12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO. [14:45.0] - Mark talks about his approach to building marketing plans. [18:42.0] - Overrated marketing channels and tactics [23:26.0] - Challenges with fixed KPIs in marketing [24:37.0] - Mark offers some marketing advice [25:52.0] - Mark's contact details Quotes “Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions.” Mark Donnigan, Virtual CMO. Follow Mark: Mark Donnigan on LinkedIn: https://www.linkedin.com/in/markdonnigan/ Growth Stage Marketing website: https://growthstage.marketing/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here "In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer." -Mark Donnigan, Startup Marketing Consultant In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies. His approach is deeply rooted in the belief that marketing is an integral component of business strategy, inseparable from product development and sales. Key Takeaways: Consistently Listen and Engage with Customers: The significance of staying attuned to the customers' needs and the market dynamics cannot be overstated. Engaging with customers regularly and genuinely understanding their business can unveil invaluable insights for product development and marketing. Guide Your Buyers to Purchase: There is a five-step framework that guides B2B purchases. This process includes identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for creating valuable, educational content tailored to each step of the customer's buying journey. This approach is vital for engaging potential buyers early and establishing your brand as a trusted advisor. Leverage an Iterative Marketing Approach: Embrace a highly iterative marketing framework that focuses on executing in small chunks, measuring results, and refining strategies based on market feedback. This process ensures that marketing efforts are aligned with customer needs and market trends. Understanding the Buying Process is Vital: Recognize the critical milestones in the customer's buying journey and ensure that your marketing materials and strategies support and facilitate this process, helping to guide the customer from problem identification to solution validation. ABOUT OUR GUEST: Mark Donnigan is a Virtual CMO and GTM consultant that designs and executes go-to-market and marketing programs that produce real business results for technology startup companies. Dive deeper into Mark's insights and strategies by checking out his Minibook, "First Principles in Marketing for Startup Founders and CEOs." This guide is a treasure trove of knowledge, offering a fresh perspective on marketing by breaking down problems to their core and building innovative solutions that meet and redefine customer expectations. ABOUT PRAGMATIC INSTITUTE: Since 1993, we've provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you're looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Guest: Mark Donnigan, Virtual CMO and Go-to-Market Engineer for Tech Startups at Growth Stage MarketingOn LinkedIn | https://www.linkedin.com/in/markdonnigan/Host: Brendon RodOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?
Guest: Mark Donnigan, Virtual CMO and Go-to-Market Engineer for Tech Startups at Growth Stage MarketingOn LinkedIn | https://www.linkedin.com/in/markdonnigan/Host: Brendon RodOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?
In today's riveting episode of the SaaS Fuel podcast, Jeff engages in a conversation with Mark Donnigan, a B2B tech maestro, Virtual CMO extraordinaire, and the brains behind Growth Stage Marketing. Mark exposes the secret sauce of messaging that not only grabs attention but also sparks action. Forget the boring product feature lists! Mark takes us on a journey where storytelling reigns supreme. And he's not just about selling a solution; he's about connecting with the soul of a problem. Measuring marketing effectiveness? It's not as straightforward as it seems but Mark delves into the intricacies, laying bare the challenges that many of us grapple with. Plus, ever heard of category design? He also unpacks this mind-bending concept, giving us a glimpse into the future of marketing strategy.Get ready for some serious insights into the art of navigating those convoluted sales cycles and join us for a chat that's equal parts insightful and downright entertaining. You don't want to miss this!
We've all seen the stats about how CMOs have the shortest average tenure in the C-Suite.But having a constant revolving door of marketing leadership isn't just bad for individual marketing leaders, it can have major negative impacts on teams, brands, and the marketing industry as a whole.We sat down with Virtual CMO, Mark Donnigan to discuss his tried and tested framework for ensuring CMOs have the time and space to really show their value.
Workshop Waitlist: https://info.drandreamoore.com/workshopwaitlist Join me & Lyndsay Soprano for a vulnerable & inspiring episode about life with CRPS. Lyndsay has a voice, and she wants to be heard. When she's not fighting CRPS, belting out an aria, chillaxin' with her dogs, Gucci and Tommie, or smooching her sweetie; you can find her running her boutique marketing agency and consulting as a Virtual CMO in Burbank, CA. Sometimes raspy but always sexy, behind the mic you can catch her throwin' witty vibes and singing some soul. Follow her & her podcast here: https://thepaingamepodcast.com/ Follow her on IG: https://www.instagram.com/thepaingamepodcast/ Follow me on IG: www.instagram.com/drandreamoore
Watch The Show On YouTube: https://www.youtube.com/@craftingameaningfullifewit3295 Pain is a real thing. As real as it gets. But it comes in many forms. So how do you live with chronic pain and trauma and ultimately get to the heart of how to heal? That's where Lyndsay Soprano of "The Pain Gain Podcast" comes in. It's something she knows about all too well. Hear her story of fighting CRPS, learn more about getting through chronic pain and trauma, and find that true healing path to get back to your own personal journey. Learn More About The Pain Game Podcast: https://thepaingamepodcast.com/ Follow Lyndsay On Instagram: https://www.instagram.com/thepaingamepodcast/ BIO: Lyndsay Soprano has a voice and she wants to be heard. When she's not fighting CRPS, belting out an aria, chillaxin' with her dogs, Gucci and Tommie, or smooching her sweetie; you can find her running her boutique marketing agency and consulting as a Virtual CMO in Burbank, CA. Sometimes raspy but always sexy, behind the mic you can catch her throwin' witty vibes and singing some soul.
This week's guest is our own Virtual CMO, Georgi Willison from Marwhal https://www.marwhal.co.uk/
Want to know the true secret to growing a business? Psst, it's the customers. This week's episode will make your company start caring about its customers. Today's guest is Mark Donnigan, Virtual CMO at Growth Stage Marketing. Listen in as Mark joins host, Casey Cheshire, and shares his hack on building a better relationship with your customers through excellent business strategy. Busted Myths: Companies can have a great strategy and never lose customers. Takeaways: Learn your competitor's tools, then learn their process, and then implement it. It is all about driving more usage and purchase of their solution. It is not actually about selling our products. Just because you hire someone who is good on paper does not mean that they are going to be great. Actions speak louder than words. Get on sales calls and go to sales calls. This will help you learn about your customers and about other businesses. No matter what you have going on with your business. The customers most likely will not care. They only care about what they will get out of it. They only care if it has anything to do with them. Marketing podcasts are a great way to get real-time marketing information. Marketing books are typically made within the year while podcasts are made almost every week. Diversity of thought is required because without it, we would fail. We would not execute meetings well it will lead to no business impact. It's more important to get any information to your customers. Make it readily available, and make it easily accessible for your customer. Quote of the Show: “The customer does not care about us. They only care about them.” (11:28) Book Recommendations: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Links: LinkedIn: https://www.linkedin.com/in/markdonnigan/ Website: https://growthstage.marketing/ Podcast: https://www.owltail.com/people/ORNFP-mark-donnigan/appearances Company Youtube: https://www.youtube.com/channel/UCWivu309kk1u1P9jrcv3jLA Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/5MrbOivXAz8
Episode 105: Steve Seidel is your Virtual CMO and Award-Winning Founder of The Seidel Agency with 15+ years of experience consulting and marketing health & wellness, entertainment, and technology firms. Seidel helps established corporations and emerging entrepreneurs grow by delivering socially conscious campaigns, as well as cultivating a culture of positivity. Recently Seidel has spearheaded multiple 8-figure acquisitions using his proprietary "From Looking to Booking" method and MorePayingPatients.com Instagram Masterclass. Originally from Philadelphia, Seidel's biggest dream was to become a father, and he continues to cherish that role each and every day. Whether you're a Forbes 400 company or just starting up, his mission is to take you to greatness, while leaving our world a better place. Please connect with him personally on social with @StephenSeidel and professionally with @TheSeidelAgency across all platforms. Do Good. Give Back and Make an Impact! Links Mentioned in Today's Episode: • Steve Seidel on Linkedin • The Seidel Agency website • From Looking to Booking Leave Some Feedback: • Email podcast@awesomeinc.org with what you want to hear about next. • Did you enjoy this episode? If so, please leave a short review. Connect with Us: • Subscribe to our podcast • awesomeinc.org • Instagram -- @awesomeinclex • Twitter -- @awesomeinclex • YouTube --- Send in a voice message: https://anchor.fm/awesomeinc/message
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to virtual CMO and author, Edwin Dearborn. Edwin shares that he helps companies, who are doing well but don't have a CMO on board, who want to become more growth-driven. In other words, he's the perfect fit for a company that doesn't want to hire a full time CMO but needs that guidance to get to the next level. Edwin also helps to advise on content creation. A lot of the companies he has worked with have great content ideas but haven't executed on any of them; Edwin helps with actually pulling the trigger on the content creation process.Josh and Edwin also explore how to approach solving marketing problems in business. Edwin explains that many businesses only see their most immediate or direct problem and not any other issues that negatively impact the business. More often than not, your issues aren't just chalked up to one problem, but rather several that influence one another. Edwin helps his clients take off their blinders and untangle the web of problems, then he helps create a blueprint that will help those businesses overcome those challenges and get to the next level of growth. Edwin and Josh agree that a confused mind does nothing. If your marketing and messaging isn't clear or doesn't resonate with your target audience, your prospects simply aren't going to buy. If you're having leadgen issues, you need to reframe your messaging to actually hit home with your demographic. Do market research to find out how your marketing is actually being perceived and use that feedback to change your ad strategy. Another important point to consider is keeping up with trends and changes. A CEO that runs all of their own marketing isn't going to have the bandwidth to continue being their own marketing expert. This is the beauty of hiring a virtual CMO – you can outsource your needs to the experts without necessarily creating a whole new role within your company's framework. Don't wait until the last moment to outsource this type of work to a virtual CMO or marketing expert; start working on this early to stay on top of marketing trends and to build your processes effectively from the get go. A good CMO can drive revenue beyond what you might think is possible and this can all be done fractionally and virtually. Edwin shares that he works with ambitious businesses that want to scale. His clients have big dreams and want to create massive amounts of presence in their space. Want to learn more? Check out Edwin Dearborn's website at https://virtualcmo.expert/. Check out Edwin Dearborn on LinkedIn at https://www.linkedin.com/in/edwindearborn/.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to virtual CMO and author, https://virtualcmo.expert/ (Edwin Dearborn). Edwin shares that he helps companies, who are doing well but don't have a CMO on board, who want to become more growth-driven. In other words, he's the perfect fit for a company that doesn't want to hire a full time CMO but needs that guidance to get to the next level. Edwin also helps to advise on content creation. A lot of the companies he has worked with have great content ideas but haven't executed on any of them; Edwin helps with actually pulling the trigger on the content creation process. Josh and Edwin also explore how to approach solving marketing problems in business. Edwin explains that many businesses only see their most immediate or direct problem and not any other issues that negatively impact the business. More often than not, your issues aren't just chalked up to one problem, but rather several that influence one another. Edwin helps his clients take off their blinders and untangle the web of problems, then he helps create a blueprint that will help those businesses overcome those challenges and get to the next level of growth. Edwin and Josh agree that a confused mind does nothing. If your marketing and messaging isn't clear or doesn't resonate with your target audience, your prospects simply aren't going to buy. If you're having leadgen issues, you need to reframe your messaging to actually hit home with your demographic. Do market research to find out how your marketing is actually being perceived and use that feedback to change your ad strategy. Another important point to consider is keeping up with trends and changes. A CEO that runs all of their own marketing isn't going to have the bandwidth to continue being their own marketing expert. This is the beauty of hiring a virtual CMO – you can outsource your needs to the experts without necessarily creating a whole new role within your company's framework. Don't wait until the last moment to outsource this type of work to a virtual CMO or marketing expert; start working on this early to stay on top of marketing trends and to build your processes effectively from the get go. A good CMO can drive revenue beyond what you might think is possible and this can all be done fractionally and virtually. Edwin shares that he works with ambitious businesses that want to scale. His clients have big dreams and want to create massive amounts of presence in their space. Want to learn more? Check out Edwin Dearborn's website at https://virtualcmo.expert/ (https://virtualcmo.expert/). Check out Edwin Dearborn on LinkedIn at https://www.linkedin.com/in/edwindearborn/ (https://www.linkedin.com/in/edwindearborn/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
Beth has had an incredible two-decade career that includes launching the Oprah Winfrey Network. She was eventually launched into the glamorous life of entrepreneurship. Can you feel the sarcasm in the word glamorous ?! Join us as we talk about the highs, lows, and wild ride that has been her career. Beth is a marketing strategist that works as a Virtual CMO as well as mid-size and small businesses. As a true thought leader and expert in her field, you will get some great marketing info and honesty out of this episode. She shares candidly about the foundation her thought life has played in each area of her career. Want to connect with Beth? You can find her on Instagram @GebhardStrategy or on her website
The Good, Bad & The Ugly Of Owning & #GrowingBusinesses With Deirdre TshienConnect with Deirdre:https://capsho.com/ https://www.instagram.com/deirdretshien/?hl=en https://www.youtube.com/channel/UC6VS_SuouBPlnlOYtsn1z1Q https://www.deirdretshien.com/ Connect with EMS: Need some help? http://ethicalmarketingservice.com Books: http://ethicalmarketingservice.com/book Want to be a guest? https://ethicalmarketingservice.com/guest/ Twitter: https://twitter.com/EMS_Worthing Facebook: https://www.facebook.com/ethicalmarketingservice Linkedin: https://www.linkedin.com/in/thomas-green-18655b97/ Instagram: https://www.instagram.com/ethicalmarketingservice/ Pinterest: https://www.pinterest.co.uk/emservice/ TikTok: https://www.tiktok.com/@ethicalmarketingservice Pricing: https://ethicalmarketingservice.co.uk Subscribe: http://www.youtube.com/c/EthicalMarketingService Apple Podcasts: https://www.ethicalmarketingservice.co.uk/apple Spotify: https://www.ethicalmarketingservice.co.uk/spotify Stitcher: https://www.ethicalmarketingservice.co.uk/stitcher Deirdre's Bio:Deirdre is the creator of the The Viralocity Formula, author of The Traffic Formula and founder of Growth Boss, a leading mentorship and Virtual CMO program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, virality and human connection. She is a serial entrepreneur, having founded and led 5 businesses across 4 industries in the last 8 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses. Given her own struggles with coming to terms with her own remarkability, she now helps entrepreneurs turn their remarkable stories into a bank of captions and emails through her software called Capsho. And help them only spend 2 hours a week on social media through systemizing the lead gen process with the help of a VA.And she'd love to help others on their own entrepreneurship journey learn from some of her achievements and mistakes.
Crisis is inevitable, but growth is a choice. COVID-19 has been variously called as a global reset, an unprecedented experience or a well of opportunity, but what the pandemic represents to Amrita Subramanian is a wakeup call that makes us realize just how connected we are to each other as humans and how our individual choices impact our relational universe. It is a trauma that unites the whole globe and forces everyone to unite for a single purpose. A faculty member at the Department of Organizational Dynamics at the Wharton School of Business, Amrita is currently pursuing her PhD in Human Development and Post-Traumatic Growth and Collective Trauma. Listen to her conversation with Dr. Diane Hamilton, where she expounds on the ideas she is working on for her dissertation, most notably the nature of growth during crisis as a choice that we have to intentionally make.…Personal branding is no longer a matter of telling the world that you are awesome and expect the world to come to you because you are awesome. You need to stand out and become the obvious choice for customers and that's not how it's done anymore. Joining Dr. Diane Hamilton for a chat, personal branding and digital marketing expert, Edwin Dearborn shares to us the essential things we need to remember when it comes to building a personal brand in the digital marketing world. Branding himself as a Virtual CMO, Edwin works with small businesses around the world to help them increase their profits. He also shares his branding and marketing expertise through his books and lectures. Aside from sharing personal branding principles and strategies, Edwin also talks about content creation and the critical importance of the CMO role in any business.
Shama Hyder is the award-winning CEO of Zen Media – a global marketing and digital PR firm which helps both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom-line results. Notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware.She is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and an acclaimed keynote speaker delivering keynotes in over 20 countries.In this episode, Shama walks us through how she started her own marketing firm at the age of 22, why Twitter is the best thought leadership platform for agency owners right now, what she considers her high-impact activities (one of which has nothing to do with being an entrepreneur), and where Zen Media is headed in the future.This Cast Covers:What Zen Media has been doing and crushing it in the past 15 years and why they chose to work specifically in the B2B space (03:44) The shift of focus surrounding PR from just talking about the company to thought leadership and the CEOs or founders of the companies (06:44)Why companies who have thought leadership are doing really well in today's climate (07:17)Why you should get on Twitter if you're an agency founder or owner right now (08:18)The main thing that led to Zen Media's success in the past 15 years (11:16)How to shift from the agency being about me and all growth to how do I systematize and take myself out of that position (15:18)Where Shama sees Zen Media going next (16:14)Why marketing and sales should always align perfectly and how can agency owners begin to figure out where to spend their marketing budget (22:04)Hiring a business coach and investing in yourself are two of the best decisions you can make as a CEO or founder (26:33)How Shama thinks about choosing your high-impact activities (30:25)Why it's okay to feel great about being a supermom one day and a badass agency owner another day (31:28)The one thing Shama is working on everyday (36:12)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindShama Hyder's websiteZen MediaShama Hyder on Linkedin
“When you are a business owner—you're a digital marketer. That's the bottom-line.” Deirdre is the creator of The Viralocity Formula, author of The Traffic Formula and founder of Growth Boss, a leading mentorship and Virtual CMO program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, virality and human connection. Questions I asked her included: What is a virtual CMO? What do they do? Why shouldn't you discount Instagram as an acquisition channel in 2022? What is your definition of a tribe? Why are Facebook Groups still the best option for building a tribe? How should marketers go about lowering Cost of Acquisition? What tips can you provide? What are some proxy metrics that can help improve CAC over time? (She discusses reach/impressions as the key to measuring creative assets and CTR for measuring copy
In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they don't have strong leadership in the marketing wing. Many companies are priced out of having a CMO to lead marketing, but Eric provides CMO services to businesses of any size. Having a Virtual CMO provides the opportunity to leverage the very best talent when needed in forming a marketing strategy, then bringing back the talent as needed to adjust the strategy as time goes on! You can find Eric on LinkedIn at: https://www.linkedin.com/in/edickmann/You can listen to his podcast "The Virtual CMO" here: https://fiveechelon.com/the-virtual-cmo-podcast/Visit his Five Echelon Group here: https://fiveechelon.com
Happy Monday, Let's Talk Sales listeners! This week's guest is Mark Donnigan. Mark is the Virtual CMO and Business Development Leader at Growth Stage Marketing, helping founding teams structure their marketing and sales efforts and build high-impact plans so they can scale their growth. He has extensive experience running sales and marketing, with a focus on […] The post Building Credibility with Mark Donnigan appeared first on Criteria For Success.
Today's guest is guided by her authenticity to set a healthy mindset for her clients. Megan Winkler is a Virtual CMO for soulful entrepreneurs who are building sustainable, authentic, and energetically aligned businesses. She's known as The Good Business Witch and has a podcast with the same name. Megan incorporates strategy and spirituality to create one-of-a-kind business and marketing plans for her clients through her proven Client Attraction Circles Framework. Today we get to talk with her about structure vs. spirituality, good vs. witch, and how to present yourself and your business to the world in an authentic way. Follow Megan and work with her by following these links! Website: https://www.meganwinkler.com/ Instagram: @themeganwinkler LinkedIn: https://www.linkedin.com/in/meganwinkler1/
Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with Mark Donnigan. Mark designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. Welcome to the show Mark, thanks for joining me. --- Send in a voice message: https://anchor.fm/rob-gallo/message
There is so much to learn about how to become a better podcaster, and one of which is by enhancing your interview skills when you have a guest. Check out this episode with Erick Dickmann to learn more about his hosting expertise. WHAT TO LISTEN FOR Researching and knowing your guest's profiles How to handle challenging interviews? Handling guest information Why should you exert effort on your show? Interviews basing on the personality of the guest Providing value to guests and listeners RESOURCES/LINKS MENTIONED Podbooker Podmatch Streamyard The New Chameleons Book by Michael Solomon ABOUT ERIC DICKMANN Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. Eric is also the host of a weekly podcast, The Virtual CMO, for marketing professionals and the YouTube series Work-Life, where he interviews people from all backgrounds as they strive to find balance in their personal and professional lives. CONNECT WITH ERIC Website: The Five Echelon Group Podcast: The Virtual CMO CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!
Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. Eric is also the host of a weekly podcast, The Virtual CMO, for marketing professionals and the YouTube series Work-Life, where he interviews people from all backgrounds as they strive to find balance in their personal and professional lives. To contact Eric: Phone: +1 (407) 374-3670 Email: contact@ericdickmann.com Web: ericdickmann.com LinkedIn: /in/edickmann Twitter: @edickmann **********************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon.
Let's end marketing overwhelm! This week I am starting a six-part series about crafting and sticking to a Marketing Plan. It is my intention with this series to end confusion regarding what your marketing department should actually do, and how to get results. The secret is consistency, but you need to understand exactly what consistent actions you and your team should be taking every month. I believe that if you can really sink your teeth into the idea of setting up a very tight organized and systemized Client Value Journey, then the entire way you look at marketing will change. You'll be overcome with a sense of relief knowing that you have the key elements of your marketing taken care of. This is because, once you have your Client Value Journey in place, the job becomes implementing a repeatable process. From there, each time you have a creative idea or you want to improve a certain part of the client value Journey, you'll know exactly what needs to be tweaked. Check out a previous episode that I recorded called Understanding the Client Value Journey. It serves as a really good overview of each step. However, today we are going to dig deep into each part of the client value journey individually to (hopefully) shed some light on the overall process in a way that is easy to digest. To remind you: the client value journey is the six-step process that clients go through when they're learning about your business and making a purchase online. They're going through this system by design or default. - Aware - Engage - Nurture - Invite - Delight - Advocate Today is all about Awareness. Awareness is how people know about your business and what you do. It is a critical first step in the journey and every business must be consistently engaging in "awareness activities" in order to keep the pipeline full. There are really only three ways to grow your business: Advertising SEO Leveraging other people or other businesses ' audiences It is ideal to have all three of these tactics working together to bring a constant flow of new people into your business. If you're in a situation with limited funds and limited resources, I would suggest focusing on just one of these strategies and doing it extremely well. Take a listen to today's episode for ideas, tips, and tricks on how to maximize your effort and bring more growth into your business through a carefully executed aware phase. Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. You can learn more at www.ugliventures.com
In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results. Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional executive, or Virtual CMO consulting services, for small and midsize companies. In addition to this podcast, he's also the host of the YouTube series Work-Life.Additional information and FREE resources on our Masterclass Series are available at https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.comTo subscribe to the podcast, visit https://fiveechelon.com/podcast for more details on subscribing using your podcast player of choice.For more information on the Work-Life series, visit https://ericdickmann.com/work-lifeEpisode #52Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Evolven2Power is a podcast on a mission to highlight Central Florida's community and business leaders in hopes of sharing the lessons they've learned with you all to help you Evolven2Power. In today's episode, Max and Dr. Alicia Clairicus were joined by Eric Dickmann, the Chief Marketing Officer at The Five Echelon Group and Host of the Virtual CMO Podcast. Eric graduated from Grove City College in Grove City, PA in 1989 and spent the majority of his career working for Oracle as their Senior Director of Marketing. Here's his story - we hope you enjoy :) -- Eric's LinkedIn: https://www.linkedin.com/in/edickmann/ Five Echelon's Website: https://fiveechelon.com/
This week, Eric Dickmann interviews Jim Britt. Jim is the author of numerous best-selling books and programs. Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Do This. Get Rich! for Network Marketers, Unleashing Your Authentic Power, The Power of Letting Go, and Cracking the Rich Code. He is an internationally recognized business leader who is highly sought after as a keynote speaker for all audiences.Jim was recently named as one of the world's top 20 success coaches, the top 50 speakers world-wide, and presented with the “Best of the Best” award out of the top 100 contributors of all time to the Direct Selling industry.In this episode, Jim shares his thoughts on marketing and discusses six key principles for success in business.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.comJim Britt can be found online on LinkedIn at https://jimbrittcoaching.com/ and on LinkedIn at https://www.linkedin.com/in/jim-britt/Episode Summary: The episode summary can be found at: Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #51Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Management and Washington Technology, both published by The Washington Post Cos. Prior to the Post, he worked as a reporter for CMP Media in London.In this episode, we discuss the roles of the CMO and CFO, how they work together inside an organization to manage costs, and the challenges ahead for organizations in 2021.CFO Thought Leader Podcast: https://podcasts.apple.com/us/podcast/cfo-thought-leader/id832481615Book: The CFO Yearbook, 2021: The Finance Career Builders Guide to the C-Suite is available on Amazon Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comJack Sweeney can be found online on LinkedIn at https://www.linkedin.com/company/9249627/ and on Twitter @CFOTL Episode Summary: The episode summary can be found at: Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #50Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication. Liam currently lives on a beautiful lake in Maine and is looking forward to returning to a digital-nomad lifestyle when such things are possible again.Liam's advice for blog writers on LinkedIn: https://inkwellcontent.com/blog/advice-for-freelance-writers/linkedin-for-writers/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comLiam Carnahan can be found online on LinkedIn at https://www.linkedin.com/in/liamcarnahan/, on Twitter @liamcarnahan and his website https://inkwellcontent.com/Episode Summary: The episode summary can be found at If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #49Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, Eric Dickmann interviews Jason Osborn. Jason, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketing consultant and has since become a highly sought after coach and adviser. Headhunted by The Re-Think Academy in 2018, Jason is Head Coach and is steering the company towards becoming the #1 coaching program in the UK. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jason Osborn can be found online at https://www.leftclickrightclick.com/ on LinkedIn https://www.linkedin.com/in/jasonaosborn/, and Instagram @leftclick_rightclick Episode Summary: The episode summary can be found at https://fiveechelon.com/rethink-digital-marketing-strategy-s3e17/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #48Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Bryan Clayton can be found online at www.yourgreenpal.com on Twitter @YourGreenPal and Instagram @YourGreenPal Episode Summary: The episode summary can be found at https://fiveechelon.com/bootstrapping-business-develop-skills-s3e16/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #47Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Nick Capozzi. Having recruited, developed, and led sales teams across the globe for Fortune 500 companies, Nick Capozzi focuses on client's sales messaging and framing them uniquely in their space. A believer that how a company presents its offering is often the overlooked piece of the puzzle, he strives to create strategy, engagement, authenticity, and effective calls to action in all of his client's communication and sales processes. Nick's background helps him to find uniques points that will increase sales of any company, besides knowing what is the key point of a company he provides unique training to give them all the skills required that are focus to improve the communication between sales agents and customers. His method was found highly effective either if you are targeting a single person or a whole crew.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Nick Capozzi can be found online at www.salespitching.com on LinkedIn https://www.linkedin.com/in/nick-capozzi Episode Summary: The episode summary can be found at https://fiveechelon.com/optimize-sales-pitch-engage-audience-s3e15/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #46Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
What is a Virtual CMO? - https://virtualcmo.expert/David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies. https://www.davidmeermanscott.com/He helps professionals, companies and organizations generate attention and grow business in a real-time world.He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."
In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.In this episode, Oren shares his thoughts on content marketing, growth strategies, and the changing landscape for marketing automation technologies.The MarTech Landscape Report can be found here: https://kurve.co.uk/VirtualCMOPodcastEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Oren Greenberg can be found online at https://kurve.co.uk/ on Twitter @Orengreen. Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-automation-changing-landscape-s3e14/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #45Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Jennifer Thornton. Jennifer has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional.The rapid growth of her consulting firm, 304 Coaching, has been largely due to Jennifer's unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough growth and accelerated hiring patterns.She is a sought-after business strategist, specializing in start-ups and large value-based organizations. She assists her clients in building talent strategies that complement their business strategies to ensure exponential growth.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jennifer Thornton can be found online at https://304coaching.com/ on Facebook @304Coaching, and LinkedIn https://www.linkedin.com/in/jenniferrthornton/Episode Summary: The episode summary can be found at https://fiveechelon.com/talent-management-help-accelerate-growth-s3e13/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #44Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Dr. Mark Wade. From a brick-and-mortar business to an online multi-millionaire, Dr. Mark is an inspiring and entertaining speaker. Coming from the healthcare industry with two Doctorates, he created the American Posture Institute, which became an industry empire built on the strategy he created called the “One-Day Summit Formula.” After his first successful venture, Dr. Mark created the Virtual Summits Software – which is the only software in the world designed to specifically host a virtual summit, making it possible to have a new summit up and running in under 10 minutes. Shortly after, he founded the brand HustleAndScale.com where he helps side hustlers become six- and seven-figure “Scalers.” Using his knowledge of online business combined with his proprietary One-Day Summit Formula, Dr. Mark has helped thousands of online entrepreneurs build successful, scalable online businesses.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Dr. Mark Wade can be found online at https://virtualsummits.com/ on Twitter @VirtualSummits, and Facebook @VirtualSummitsSoftware Episode Summary: The episode summary can be found at https://fiveechelon.com/virtual-summits-engage-your-target-audience-s3e12 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #43Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She's the author of two books on organizational agility, and an international speaker and trainer. Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world's most innovative companies, Andrea has spent years achieving numerous certifications in how to improve all aspects of organizational performance. https://masteringmarketingagility.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrea Fryrear can be found online at https://www.agilesherpas.com/ on Twitter @Andreafryrear, and LinkedIn https://www.linkedin.com/in/afryrear/ Episode Summary: The episode summary can be found at https://fiveechelon.com/transform-your-team-through-agile-marketing-s3e11 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #42Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
What is a Virtual CMO? - http://virtualcmo.expert/The Top Business Growth Strategy for 2021While most are probably familiar with the term return on investment (ROI), return on relationship is a newer concept coined by CMO of Brand Innovators, Ted Rubin. ROR is a concept built on the social media age and the knowledge that connections with customers drive significant growth for modern businesses.What is return on relationship (ROR)?Like ROI, return on relationship is a way to measure business success. However, while ROI represents the positive outcomes of your efforts in financial figures, ROR applies to the value that you get out of nurturing connections with customers. This value comes in the form of:* Recommendations and referrals* Social media engagement* Followers and fans* Loyalty and repeat business* Social sharingA business hoping to build a company defined by loyal customers who are willing to support the organization via word of mouth marketing needs a high level of ROR. According to Rubin, the return on relationship is all about organic engagement, sentiment monitoring, and community management.Provide valuable resources for customersFocus your business strategy for 2021 on your customers and customer-facing actions, such as adding to the value you deliver to them, and the ways in which those actions assist with your revenue objectives. On the sales side, providing more options for financial assistance could help new customers make their purchases. Examples include layaway, structured payment plan services and other payment options that address smaller cash flows and decreased consumer confidence. For marketing purposes, you also have considerable time and opportunity to plan content and provide access to similar valuable resources that provide information to your customers and prospects. These tactics might not deliver immediate revenue, but it can be effective to engage prospects now so they are ready to buy when things improve. Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives. Take care of your peopleA core element of every business plan should be a people strategy. Now more than ever, employers should prioritize taking care of their people — from physical and mental health to quality of life and work-life balance.In addition, maintaining a strong corporate culture is always paramount, but it is especially crucial with many employees working in a remote environment. There is a wide range of employee-related perks and options that can be incorporated into the 2021 plan, including an employee wellness program; access to an employee assistance program (EAP); paid volunteer hours; flexible scheduling; a generous number of PTO hours; lunch-and-learn sessions; half-day Fridays and more.When companies take care of their people, it leads to more loyal employees and discretionary efforts.
What is a Virtual CMO? - http://virtualcmo.expert/This episode's Topic: Leadership Coaching Principles with Steve Simshttps://www.stevedsims.com/Forbes and Entrepreneur Magazine has called Steve “The Real Life Wizard of Oz”. Steve's focus is to get you uncomfortable, pull out the “Whys” and, “Oh, I could never do that” and save you years, scars and money by getting you where you should be versus where you are not heading.Steve Sims (born 1966) is the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen. Sims grew up in East London and met his wife, Clare, when he was 16 years old.Sims began his career as a Bricklayer in London. In 1980, Sims started a stockbroker job in London, where he worked for about 6 months. Eventually, Sims transferred to Hong Kong where he was fired in 5 days. After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish. Sims has arranged many adventures for clients including:Private Dinner for 6 at the Feet of Michelangelo's DavidDinners in Italy while being Serenaded by Andrea BocelliUnderwater Tours of the TitanicThrough Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk. In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen". Sims current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes. Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events including Harvard.Sims founded Bluefish in 1996. In 2003, Bluefish partnered with MBNA to launch its own credit card.In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers. Bluefish Concierge was the official concierge of the Kentucky Derby from 2005 to 2007.
In this episode, host Eric Dickmann interviews Stephen Olmon. Stephen is on a journey to build 50 companies by 2050. At the age of 30, he's currently about 20% of the way there. He often executes creative deal structures, is not control hungry, and pursues partners for each of his endeavors. His greatest skill is connecting the dots, whether that be people, companies, incentives, or partnerships.Stephen also co-hosts the "Betafy Podcast" to help educate both current and future entrepreneurs and founded Internet Exits to help businesses find buyers.https://podcasts.apple.com/us/podcast/the-betafy-podcast/id1489730001https://www.internetexits.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Stephen Olmon can be found online at https://www.stephenolmon.com/ on Twitter @Stephenolmon, and Instagram @Stephenolmon Episode Summary: The episode summary can be found at https://fiveechelon.com/building-a-business-learning-from-others-s3e10 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #41Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
What is a Virtual CMO? - http://virtualcmo.expert/Small Business Owners Need to Embrace Big Tech - HR, Finance, Marketing and SEOSmall business owners have a lot on their plates. For some, it might feel like they just don't have the time to invest in learning new skills. However, finding the time to learn technical skills is one of the most powerful things a small business owner can do for their future. Whether it's learning a software that helps run the business more efficiently, being able to build and maintain a website, or creating no-code apps to automate busywork, tech can change the course of any size company.Customer Relationship Management (CRM) Survey respondents underlined the importance of these although only a little more than half (56%) said they were currently using one of these tools. It was clear small and medium sized businesses understood the importance of these CRMs for interacting with clients but hadn't found one they liked.HR SoftwareThis was one of the other technologies that was flagged in the survey by just over half of the respondents. If you're looking to include this with your small business, administrative functions like those for benefits and attendance are important.It's also a good idea to look for some strategic options like tracking long-term employee development.Content Marketing and SEOContent marketing is a ubiquitous term in the entrepreneurial world yet many wrongfully presume it's simple: You write some content, publish it online and shortly thereafter people flock to your website and buy your product. Right? As a small business owner or entrepreneur, you know the process is much more involved, calling for niche expertise and far greater attention to detail.Beyond simply writing the content, you have to ensure that your target audience will actually want to read it, optimize it for SEO and then promote it in the right circles. Otherwise, your content is doomed to become another long forgotten URL aimlessly floating around the internet.When implemented correctly, content marketing has the power to boost your domain authority, skyrocket your qualified lead generation and position you and your business as industry experts and thought leaders. The question becomes not if content marketing is right for you, but rather how can you best navigate the many channels of content marketing to fit your business's goals?
What is a Virtual CMO? - http://virtualcmo.expert/Contact Jaime Rossi at jamie@retirementexpert.netHis website - https://perau.thinkific.com/PERA will help you grow your business with vetted appointments with clients who WANT your services. PERA offers an elite appointment service that is unlike any other. We have no competitors. We pride ourselves in providing our clients with fully-vetted, qualified appointments that equal sales - not leads.Generating new leads and growing your client base as a Financial Advisor is crucial to success. Financial Advisor and sales leader, Jamie Rossi, shares his strategies on how he dominates his sales quotas. Leads are what fuel a business. Leads help a business to keep growing. This is especially true with financial advisors, wealth managers, financial planners, RIAs and insurance agents.The problem many financial advisors face, however, is that the traditional avenues for generating these leads (things like getting referrals, word of mouth, networking, etc.) are slow, unpredictable and difficult to scale.Let Jamie show you better, more effective ways to grow your client base as a Financial Advisor.New financial advisors face a formidable challenge: You must find clients willing to trust you to manage their resources without being able to clearly demonstrate a history of success. Even seasoned financial advisors may discover that clients have grown increasingly vigilant — and for good reason.With more than a quarter-million financial advisors in the United States, it's hard to stand out as a professional. As the industry is expected to grow over the next decade, it will be even harder to earn new business.Wondering how to get clients as a financial advisor? First, you must work to refine your message and online presence in a robust and focused manner. Then, you can network both online and offline using a mix of traditional and modern methods
In this episode, host Eric Dickmann interviews Stacy Sherman about Customer Experience (CX) design. Stacy's journey with CX began in 2013 when, after a reorganization at Verizon, her Digital Marketing role expanded to increase customer satisfaction and brand advocacy. She helped introduce customer and employee feedback in website design, product development, market messaging, and related decisions to enable the brand to exceed customer expectations. As she gained expertise in CX best practices, Stacy fell in love with what she now calls the “Heart and Science of CX,” which is the ability to combine business expertise with a calling to provide authentic experiences for customers and employees. She is dedicated to humanizing business so that the customer relationship is viewed as a partnership and that people stay brand loyal based on real trust and connection.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Stacy Sherman can be found online at https://doingcxright.com/ on Twitter @Stacysherman, and Instagram @Doingcxright Episode Summary: The episode summary can be found at https://fiveechelon.com/impact-customer-experience-design-business-s3e9 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #40Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses, she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one.Karla's ScaleWind is an umbrella company that offers multiple services including:Virtual Assistants for real estate and property management professionals: https://realestateassistant.comWordPress and technical support services: https://techstack.comLive customer support services: https://wowsupport.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Karla Singson can be found online at https://karlasingson.com/ on Facebook @karlasingson.official, and Instagram @karlastefan Episode Summary: The episode summary can be found at https://fiveechelon.com/money-tips-startup-marketing-on-a-budget-s3e8 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #39Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
What is a Virtual CMO? - http://virtualcmo.expert/1) Owned Media - Your Website, Blog, YouTube channel, Podcast, Facebook Page, Email, etc. This is the media you control. 2) Earned Media - Appearing as a guest on someone else's blog, YouTube channel, or Podcast. Being featured in the news or in an industry publication. Also called “Publicity”. 3) Paid Media - Google Ads, Facebook Ads, YouTube ads, direct mail, etc.Earned, Owned, and Paid Media Further Defined Earned mediaIf owned media sites are the destination then earned media is the vehicle that helps people get there.What good is a website or social media site if no one is seeing or interacting with it? That's where earned media comes in. Earned media is essentially online word of mouth, usually seen in the form of ‘viral' tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites. One of the most effective driving forces of earned media is usually a combination of strong organic rankings on the Search Engines, and content distributed by the brand. First page rankings and good content are typically the biggest drivers.Rankings on the first page of the search engines place your owned media sites and content links in a position to receive higher engagement and shares, which is why a good SEO strategy is crucial. When it comes to brand content, interesting, informative content can come in all shapes and sizes. Whether it be a blog, info-graphic, video, press release, webinar or e-book, the bottom line is that the content has to be worthwhile in order to receive the value of earned media; which is why a great content strategy is also important.Owned mediaOwned media is any web property that you can control and is unique to your brand.One of the most common examples is a website, although blog sites and social media channels are other examples of owned media properties too. Channels like social media and blogs are extensions of your website, and all three are extensions of your brand as a whole. The more owned media you have, the more chances you have to extend your brand presence in the digital sphere. (Check out our post on SEO for blogs to earn better rankings!)Paid mediaPaid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to rep your products or services, impacting the reach and recognition your pieces receive. Using retargeting, Pay Per Click (PPC) and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, to help increase traffic and/or conversions.
What is a Virtual CMO? - http://virtualcmo.expert/Michael Rubino, educator, mold expert and author of “The Mold Medic“. Together with the Director of Operations, Jeffrey Nowitzke, All American Restoration has curated a company that is unparalleled in the Mold Remediation space.https://www.allamericanrestoration.com/ All American Restoration's process is three times as thorough compared to the national standard of Mold Remediation and has a guaranteed success rate in improving conditions of a home beyond the standards of a normal ecology as outlined below. Using engineering controls, building science, and fine particulate remediation, All American Restoration is able to guarantee the elimination of Mycotoxins, Endotoxins, and reduce total spore accumulation.
In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals.Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry leaders.https://podcasts.apple.com/us/podcast/above-the-fold-a-content-marketing-podcast/id1413932916Read Jeff's article on Moz: https://moz.com/blog/7-search-ranking-factors-analyzed-follow-up-study Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jeff Baker can be found online at Brafton or on LinkedIn at https://www.linkedin.com/in/bakerseo/ Episode Summary: The episode summary can be found at https://fiveechelon.com/search-engine-optimization-small-business-s3e7/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #38Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership.At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best customers, and build a sales plan that drives more revenue. He is also the host of his own podcast CEO Campfire Chat which can be found at https://sterlingwoods.com/podcast-ceo-campfire-chat/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Rob Ristagno can be found online at https://sterlingwoods.com/ on Twitter @Sterlingwoodsgr, and Facebook @Thesterlingwoodsgroup Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-segmentation-strategies-sales-s3e6/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #37Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Andrew Deutsch. Andrew is a multilingual global strategic marketing and sales consultant who has successfully driven business growth in more than 100 countries. His company Fangled Technologies is a strategic marketing consultancy with services including Fractional CMO leadership, in-depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrew Deutsch can be found online at https://fangledtech.com on Twitter @Fangled_Int, and Facebook @FangledInternational Episode Summary: The episode summary can be found at https://fiveechelon.com/brand-advocates-created-successful-companies-s3e5/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #36Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
What is a Virtual CMO? - http://virtualcmo.expert/John Truman Wolfe is an award-winning author.John's website: https://www.strategicfinancialintelli...His book exposing the real forces behind the global financial crisis became an Amazon Best Seller. His latest release—The Coming Financial Crisis: A Look Behind the Wizard's Curtain, includes the expose of the source behind the Global Financial Crisis as well as their current agenda, now in full swing, to implement “Bail-In” procedures by big banks that enable failing banks to confiscate funds in their depositor's accounts and convert them to bank stock. He has been a senior credit officer for two California banks: one in the San Francisco Bay Area, the other in Beverly Hills. He is the co-founder of a prestigious Los Angeles-based business-management company where he oversaw the business and financial matters of some of the biggest names in Hollywood.John has spoken to bankers and business executives around the world on the oppressive agenda of international bankers and provided solutions to their programs. In their first decade, Bitcoin and Blockchain have established themselves as functioning parts of the global financial and business landscape. They are here to stay. And while we have covered the cryptocurrency world in earlier issues of The Hard Truth, as the digital currency world celebrates its 10th anniversary, it seemed appropriate to revisit the world of cryptocurrencies and the underlying platform that enables them to function – Blockchain.Bitcoin was the first cryptocurrency (and the only crypto for the first two years of its existence – 2009 to 2011) and is the digital currency “brand” that most people know. Many think it is the only digital currency. But that is far from the case today. There are currently over 2,000 digital currencies. They have a combined market capitalization (the amount of money invested) of $138 billion dollars, with more than $20 billion dollars of cryptocurrencies traded every day. Cryptocurrencies are anything but dead. While the prices have been depressed, as you can see, there is no shortage of trading volume that is, as we have said, running in excess of $20 billion per day.Here's a look at the statistics of the top 10 cryptocurrencies.https://coinmarketcap.comYou can see that with Bitcoin's market cap of $70 billion, it represents a little over 50% of the total cryptocurrency market of $138 billion. As you can also see, even the #10 crypto has a market cap of $1.5 billion. It is also evident that, in addition to Bitcoin, #2, Ethereum, and #3, Ripple stands head and shoulders above the rest. Both of these two crypto brands represent innovative global communication platforms – they aren't just currencies, but currencies representing digital solutions that are in high demand.
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What is a Virtual CMO? - http://virtualcmo.expert/Veterinary marketing strategies and ideas with Harley Orion. Claim your FREE Veterinarian profile here: https://www.geniusvets.com/startGeniusVets marketing system: https://www.geniusvets.com/veterinary...Harley Orion serves as CEO at GeniusVets, the highest-performing marketing platform in the veterinary industry. The mission of GeniusVets is to create smarter connections between pet owners and veterinarians. They provide education, websites, and digital marketing services to veterinary practices around the country, as well as a digital engagement platform that includes 100% of independent veterinary practices and enables them to connect directly with pet owners in their area.GeniusVets is the premier platform to improve pet health – connecting pet parents with quality veterinarians and proven pet care advice from DVMs.Their mission is to create better pet health by providing a platform that educates and unites pet owners and veterinarians.Launched by a top veterinarian and practice owner, along with a team of digital technologists, writers, and pet parents, GeniusVets was created to help pet parents find, connect with, and get to know great veterinarians in their area...and to help pet owners become more knowledgeable about pet care, with education straight from veterinarians themselves."Today's clients find you through your website, social media, Google searches and reviews – all from their mobile phone. This is how the world works now. If you want your practice to grow, you've got to give your online presence the attention it deserves." - Dr. Michele Drake, DVM - Owner, The Drake Center for Veterinary Care & Chief Veterinary Officer, GeniusVetsA recent study using third-party tools shows GeniusVets delivers more Google organic search traffic than the top ten competitors – combined.We call it Evidence-Based Veterinary Marketing. As a quality DVM, you wouldn't use a treatment in your practice if you didn't have validated evidence that it would improve the health of pets. We believe you should demand the same of your marketing partner. GeniusVets is the only marketing platform in the industry founded by a DVM and led by technologists with a proven track record of delivering exceptional results at the highest levels – for Fortune brands, household-name franchises, international non-profits, and local businesses as well.Schedule a call with us and we're confident you'll recognize right away that GeniusVets is unlike any other team working in the industry today.
Connect with me on LinkedInWhat is a Virtual CMO? - http://virtualcmo.expert/Word of Mouth Marketing Strategy In talking with several hundred business owners and entrepreneurs for over thirty years, I have learned that word-of-mouth is always the most favored method of how small business brands grow. Yet, I have also observed that very few business people initiate proactive word-of-mouth campaigns or tactics. Too many view word-of-mouth as something that just happens, and in no way can be proactively guided as an ongoing strategy. A Nielsen study in 2013 found that earned media (also described in their report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. Moreover, it found that it is the channel that is most likely to stimulate consumers into action. There are three important factors which underlie powerful and successful word-of-mouth marketing strategy all of which can be proactively initiated:Acceptable Product/ServiceOpinion Leaders & InfluencerPublicityAcceptable Product/ServiceYou can't have an unacceptable product or service and generate any effective word-of-mouth. Acceptable only means that your audience likes what you offer and has a willingness to continue to do business with you. While McDonald's does not make the highest quality hamburger, millions upon millions find their products and services acceptable. And they are quite profitable. Now there are degrees to being acceptable. One could rise to the very top of the “Acceptable Scale” and become a legendary brand such as Tiffany's, Apple, or Disney. But there are legendary brands on a micro level, such as the local diner that people wait in line to get into every day. They may not serve the healthiest food, but they are quite acceptable and popular with the locals. One can always improve the quality of the product and/or service of one's brand. In this way, you are proactively setting the stage for better word-of-mouth. Creating a one-of-a-kind product or delivering 5-Star service only helps you to generate stronger word-of-mouth. Opinion Leaders & Influencers Once your brand can consistently deliver an acceptable product or service, one needs to tap into those who can influence others. It is a known fact that many people judge who to do business with based on what others say. Opinion leaders and Influencers are not just Instagram models with millions of followers. We have been desensitized that someone who could influence a few hundred or a couple of thousand people is of no value. These smaller, more focused niche experts connect on a deeper level with their audiences and generate greater engagement.In fact, micro-influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Publicity is concerned with providing favorable information to the media and any third-party outlets, such as bloggers, mainstream media, as well as new media forms such as podcasts and YouTube vloggers. “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” - Richard BransonThe prime role of publicity is to provide a message to consumers without having to pay for direct time or space. This not only creates awareness, but publicity achieves greater credibility in that others are now talking about your brand. The use of publi
In this episode, host Eric Dickmann interviews Patrick M. Powers. Patrick has developed a unique way to connect with his customer with emotional marketing, which helps him evolve his process to create the 3 key components that every business should implement to craft a unique and irresistible message. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.com Patrick M. Powers can be found online on Twitter @Patrickmpowers Episode Summary: The episode summary can be found at https://fiveechelon.com/meetup-groups-pitch-irresistible-message-s3e4/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #34Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Matt Clark. Matt is the founder of The Virtual Edge and co-creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads.With their flagship program, Matt has helped thousands of businesses in 26 countries grow exponentially. They helped their clients by guiding them to make their profile attractive and give them a process that will adapt to their profiles and make sure that it will be noticeable. They are now on a mission to reach 10k businesses. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Matt Clark can be found online at https://thevirtualedge.com on Facebook @matthewclarksa, and LinkedIn @MattClarkSA Episode Summary: The episode summary can be found at https://fiveechelon.com/become-rainmaker-generate-leads-from-linkedin-s3e3/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #34Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me on LinkedIn - https://www.linkedin.com/in/edwindearborn/How can a Virtual CMO help to drive growth? - http://virtualcmo.expert/1. Adopt the 10x mindset. The single most important step is to have the clear intention of generating exponential growth in your company. Dan calls this the “10X mindset.” It means seeking and being open to every opportunity that can help you grow by 10x, and avoiding those things that don't contribute to that growth. Without this 10x mindset to guide and motivate you, none of the other tools or tactics will matter.I can tell you from my experience that the shift from a slower growth mindset — say, 2x, or trying to double your success — to 10x is both liberating and energizing. That's because in 2x growth mode, says Dan, you essentially get stuck in the immediate past and try to improve incrementally without really changing anything. In contrast, a 10x mindset focuses your thinking squarely on what your ideal future looks like, and how you can best pull your present situation toward that ideal vision. With a 10x mindset, you begin to examine everything in your entrepreneurial life — your clients, customers, support team, technology, even your lifestyle — and question which parts of the past should come along on the journey forward, and which need to be jettisoned.2. Turn mindset into action. Of course, the right intentions will only get you so far. You also must act. Every 90 days, identify three things around you (or three actions you are taking) that are blocking your progress toward 10x growth — and get rid of them. Likewise, look to add three things or take three actions that will help fuel your exponential growth goals. By regularly cutting out those activities that sap your energy and adding to those things that boost your energy, you will make tremendous progress consistently. Soon you'll find yourself operating at a 10x level of performance and results in many areas of your life.3. Take full advantage of technology. Technology is the rocket fuel that's helping more entrepreneurs generate 10x growth than ever. In the past — meaning the pre-personal computer/software application/Internet days many of us came up in — most business owners thought only in terms of incremental growth because it was so much harder to reach their audience. Modest growth was all the world seemed to allow. But thanks to Moore's Law and the power of the microchip, we now have technologies such as webinars and podcasts to reach huge numbers of people easily and cost-effectively. These tools allow entrepreneurs to get massively bigger results with very low investments.If you think you're too old to make these and other technologies work for you, think again. It's actually the most seasoned entrepreneurs among us who tend to benefit most from technology — not the upstarts. The reason: Veteran entrepreneurs demonstrate a purposefulness when using tech that their younger peers lack. Instead of getting distracted by a technology's bells and whistles, experienced entrepreneurs hone right in on using the technology to achieve exactly what they want. That powerful combination of strategic purpose and today's connection-building technology can drive huge results for so-called “old guard” entrepreneurs.4. Strengthen your strengths — not your weaknesses. 10x growth tends to occur after entrepreneurs start focusing more on what they do best and stop worrying about their weaknesses. This might seem counterintuitive. After all, you're told throughout your life that working on improving your weaknesses will make you a more well-rounded person. Maybe — but it also will make you a less strategic, less purposeful & ultimately less successful entrepreneur. By betting on what you're really good at and raising that bet throughout your life, you'll gain the confidence and capability
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What is a Virtual CMO? - http://virtualcmo.expert/Simple Growth Hacks With LinkedInLinkedIn may not get as much love in the social media world as platforms like Instagram and Facebook, but there's still no better way to get in front of business decision-makers than LinkedIn. If you're a marketer, salesperson or another type of professional who wants to connect with executives and other brand leaders who have the ability to actually write you a check, LinkedIn is where you want to be.However, an empty LinkedIn profile won't do anything to attract these decision-makers to you. You need hacks that expand your reach on LinkedIn and turn it into a lead generation tool. 79% of marketers use the network as a great source of leads.What's more, HubSpot learned that LinkedIn is 277% more effective at generating leads than Twitter and Facebook.LinkedIn growth hack #1. Connect with the right audienceThe keyword here is ‘right.' Connecting with your target leads helps you put your product in front of the people who are actually interested in it. In your Sales Navigator (available through the upgraded LinkedIn version), go to the advanced search bar, and click on Search for leads. LinkedIn growth hack #2: Engage with your audienceEngagement on LinkedIn is synonymous with commenting on other people's posts. It's easy to assume that liking and leaving comments like ‘nice,' ‘great post' will help you gain exposure. But you are dead wrong if you've made such an assumption.LinkedIn growth hack #3: Share valuable contentThe last cog in the LI sales prospecting tool machine revolves around sharing relevant content. 94% of B2B marketers use the platform as a content distribution channel. That's because LinkedIn helps drive over half of the traffic to B2B blogs and sites.Create content directly on LinkedIn. Like other social media platforms, LinkedIn's algorithm favors native content. So instead of just sharing a link to your YouTube videos or website blog, upload some of your content directly to LinkedIn. Publishing an article on LinkedIn, for example, ties back into adding rich media content to your profile, while also increasing the odds that you can stay on your contacts' radar.If you're looking for content inspiration, browse the trending news stories on the platform. Doing so may give you an idea, even if it's just for a quick reaction video that you upload natively to LinkedIn. Use a few hashtags when sharing this type of content, and if you're lucky, you may even get a LinkedIn editor to add your content to the platform's trending news feed.Following these tactics can help you organically get more out of LinkedIn, rather than running up against a brick wall trying to cold pitch prospects you have no real connection with. You can increase your odds of forming organic connections through tactics like optimizing keywords and sharing content natively, and taking a little bit more time to form stronger relationships initially can pay off significantly more in the long run.
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/What is a Virtual CMO? - http://virtualcmo.expert/Stacy owns a metal fabrication company in Austin, Texas.Website: http://www.codybuilderssupply.com/Phone: (512) 339-9834Cody Builders Supply, headquartered in Austin, is a structural and miscellaneous metals fabricator established in 1994 by a team of veteran steel fabricators with an extensive scope of construction, management and production experience throughout the industry. Since its inception, Cody Builders Supply has expanded steadily, garnering additional expertise in a wide variety of infrastructure, water and waste-water, and transportation projects.Her business philosophy and message to entrepreneurs is to build your business methodically, consolidating each advance so as to achieve long term and sustainable growth."Work hard and smart and have been able to create a great company with a great future." - Stacy Sass
In this episode, host Eric Dickmann interviews Darcy Sullivan. Darcy's true passion is educating and training small businesses and entrepreneurs on improving their brand's online presence.She is a public speaker and educator on topics related to marketing, content marketing, SEO, and social media. In this episode, she shares valuable insights on things businesses can do to improve their online rankings. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Darcy Sullivan can be found on Twitter @propelnow Episode Summary: The episode summary can be found at https://fiveechelon.com/3-simple-steps-improve-your-company-ranking-s3ep2/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #33Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/What is a Virtual CMO? - http://virtualcmo.expert/In marketing, publicity is the public visibility or awareness for any product, service or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment.A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as publicity stunts.Podcast Statistics:* 197 million Americans have heard about podcasts. * 32% of Americans listen to podcasts at least once a month.* There were 750,000 active podcasts in 2019.* On average, 45% of podcast listeners have an annual household income of more than $250,000.* 2 million podcasts are registered by Google.* 54% of podcast consumers say they think about buying advertised products. * Businesses spent $497 million on podcast advertising in 2018.* Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.What is a podcast?A podcast is an audio or video file, usually available as a single episode. A podcast can be watched via a streaming platform or downloaded to a mobile device or computer. The podcast industry covers a number of niches, including music, culture, society, comedy, health, business, and many others.How many podcasts are there?It is estimated that 750,000 podcasts and more than 30 million episodes existed on the web in 2019. In 2018, Apple alone featured 550,000 podcasts and 18.5 million episodes.How do you find out how many listeners a podcast has?Podcasts exist across various platforms and websites, meaning it is difficult to track podcast growth and the number of listeners following a specific show. However, there are methods to find out the number of listeners. The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others.To estimate the number of listeners, you can use a Web analytic tool. Every podcast-hosting platform provides tools for tracking subscribers by IP address and device. In this way, they offer specific data on podcast listenership. For example, iTunes podcast analytics provide podcasters with information about how often users listen to shows and episodes and how the popularity of each episode changes over time.
To launch our 3rd season, host Eric Dickmann interviews special guest, Alex Sanfilippo. Alex is an entrepreneur who also works in the aerospace industry. While continuing his corporate work, he got into productivity and business startup coaching which led him to launch the Creating a Brand community and podcast. Most recently, he launched a new online service to help connect podcast hosts and guests called, PodMatch. Alex's goal is to help others succeed in life and business. https://podmatch.com/signup/virtualcmoThe Creating a Brand podcast is a top 20 entrepreneurship show where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process. https://podcasts.apple.com/us/podcast/creating-a-brand/id1470897857 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Alex Sanfilippo can be found online at creatingabrand.com, on Twitter @creatingabrand and LinkedIn https://www.linkedin.com/in/alexsanfilippo Episode Summary: The episode summary can be found at https://fiveechelon.com/creating-a-brand-through-community-s3ep1/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #32Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.How organizations do – or do not - stay relevant is the subject of Allen's most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned. Shift Ahead (https://www.shiftaheadbook.com) Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/ Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #31Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Tanya Goodall Smith of Workstory Brand Photography. After a decade-long career as a graphic designer and art director, Tanya walked away from it all to pursue her lifelong love of photography.She spent the last 15 years perfecting her digital photography skills and style through workshops, college courses, and hours of experience. Now she's back to her creative agency roots, offering an alternative to generic stock photography. Tanya's experience is broad and her ability to create imagery appropriate for any brand is considered her strong point.In this episode, we discuss the importance of photography and the impact that good photos can have on your business and personal brands.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Tanya Smith can be found online at https://workstoryphotography.com/ on Facebook @Workstoryphotography, and Youtube @Workstoryphotography Episode Summary: The episode summary can be found at https://fiveechelon.com/using-brand-photography-to-improve-your-image-s2ep30/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #30Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer. For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer.Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO.Jeff also runs a trivia podcast called "Stuff I Never Knew" that hosts people from around the world.https://stuffineverknew.com/Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jeff Revilla can be found online at LinkedIn https://www.linkedin.com/in/jeffrevilla/ Episode Summary: The episode summary can be found at https://fiveechelon.com/digital-marketing-vs-traditional-marketing-s2e29/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #29Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week host Eric Dickmann interviews Randy Rohde. Randy started working in retail operations right out of grad school – running large box retail stores. He moved on to start several more companies and during that time, discovered the power of digital marketing and the impact it can have on scaling growth and revenue.Randy turned that passion into another new company and now runs a digital marketing agency focused on the growth of other small businesses called 38 Digital Market.In addition, he hosts a podcast called “Running the Bases with Small Businesses“ where he talks with business owners of all sizes about their journey through entrepreneurship, their challenges, and their lessons.https://podcasts.apple.com/us/podcast/running-the-bases-with-small-businesses/id1511302169 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Randy Rohde can found online on LinkedIn https://www.linkedin.com/in/randyrohde/ and at 38 Digital Market https://38digitalmarket.com Episode Summary: The episode summary can be found at https://fiveechelon.com/growing-business-with-local-marketing-agency-s2e13/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #28Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he's scaled his agency from 1 to 50 employees in just 2 years and counting.As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and care with a focus on hiring and developing people who genuinely care as well. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com JC Hite can found online at Hitedigital.com, on Twitter @HiteJc, and YouTube Episode Summary: The episode summary can be found at https://fiveechelon.com/agencies-and-the-importance-of-digital-marketing-s2-e12/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #27
This week, host Eric Dickmann interviews Hatti Suvari. Hatti is a non-lawyer who is registered and regulated by the Solicitors Regulation Authority in the UK. Hatti helps her audience to get access to clear & free information on legal matters. She created the “Get Legally Speaking” podcast to provide explanations so people can make an informed decision and truly understand the law.The podcast is listened to in over 80 countries and 660 cities and is in the top 2% of podcasts in the UK with the USA being the second biggest audience. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Hatti Suvari can found online at Getlegallyspeaking.com, on Twitter @GetLegally and YouTube If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #25Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity. In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure and reach of publications and their audiences. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Skye Ferguson can be found online at https://www.skyeferguson.co.uk/, on Twitter @SkyeFerg and Facebook @PRMadeEasy If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #25Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes. In this episode, learn how Sasha started the company, managed her own company's marketing, and built a powerful new marketing automation tool to help other marketers be successful with their digital advertising campaigns.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comSasha Schriber can found online at Nanos.ai https://www.nanos.ai, on Twitter @SashaSchriber and YouTubeIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #24Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this bonus episode, host Eric Dickmann interviews Alan Currens. Alan, is a former Paramount Pictures recording artist, touring rocker, and children's television show producer. In 2013, he set his sites on getting "set for life" by designing his ultimate dream job. He has since grown a single private event band in Denver (called Mannequin) into a globally booked, highly sought after act. Now, six years later, Mannequin Productions boasts three top-tier private event bands, the Denver Music Institute, and a live music production company!Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Alan Currens can found on Twitter @mannequin If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #23Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time.He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas.Paul shares how to use AI & chatbots in conversation to create a human experience with specific steps to gather information and present solutions in a dynamic way to increase conversions. amplifyccom Listener Offer: Free success mapping session: https://www.amplifyccom.com/homeEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comPaul Ace can found online at amplifyccom & LinkedIn @paulace.For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #22Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Listen as Eric shows us how to deal with career change while still trying to get a business up and running. If you're trying to figure it out still, Eric will help you navigate in this time and be successful in the transition. Eric is the founder/CMO of The Five Echelon Group. Also is the host of the Virtual CMO podcast. EricDickmann.com ________________________________ If you enjoyed this episode, would you mind giving a quick rating, a review, and subscribe so others can benefit as well? Thanks so much in advance. It means a lot. Celebrate with us as Kickoff this podcast! Subscribe to the AuthorityLetter.com to enter the 8 Week/One Prize a Week Giveaway!! Jump in & Win!Are you an authority in your field and want to be featured on an episode? DM Me to discuss getting you on the show. Say Hello on Facebook/Twitter/Instagram.
In this episode, host Eric Dickmann interviews Matt Stait. Matt went from a scrawny kid with asthma to a world champion martial artist, best-selling author, business owner, speaker, coach, and Tik Tok specialist.He has a following of 225,000 on TikTok with weekly views of around 1.5 million and sustained average growth of 1,000 per day. All with zero spent on advertising and no twerking! He now teaches others how to use the platform and build their own audiences.Matt is also the author of 4 books including his latest, "Online Martial Arts. Evolution or Extinction?"modernsamurai.online We discuss why TikTok is no longer just full of kids twerking, it is now the top downloaded app. It's bigger than Linkedin, Snapchat, and Twitter and a powerful tool to reach your audience. With better analytics and trending topics than Twitter, it's a tool that can help you find an audience quickly.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Matt Stait can found online at modernsamurai.online, on Facebook @matt.stait.5, and LinkedIn @matt-stait, Tik Tok: @modernsamuraima If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #21Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this bonus episode, host Eric Dickmann interviews Creighton Wong. Creighton is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is a curious world traveler, an adventurous foodie, and a global nomad who met his beautiful wife while working in Da Nang, Vietnam. Creighton is a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.exponentialclients.comWe discuss how sports impacted Creighton's entrepreneurial journey, how deep research can yield big growth with digital marketing, and common mistakes businesses make online. Listener Offer: Exponential Clients have a free training called The Ultimate Business Growth Playbook which draws the parallels of running marketing for a business to competing in sports and running military operations.You can check it out here: https://exponentialclients.com/registrationEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Creighton Wong and Exponentials Clients can found online at exponentialclients.com, and LinkedIn @creightonwong If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #20Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Paul Samakow. Paul, an attorney in Virginia and Maryland, never worked in a law firm. Rather he started his own practice 40 years ago and built it into a multi-million dollar business with seven offices around the region.Paul describes himself as a marketing junkie and claims to have devoured virtually every book on sales, marketing, and the psychology of persuasion. He now has hundreds of business clients and teaches them simple steps to grow their business with the goal of increasing revenue while working considerably less. He is the author of 5 books including, "Step-by-Step, Achieve Small Business Success"samakowlaw.comhttp://stepbystepbook.biz We discuss understanding your ideal client, learning how to use a niche to grow your business, the power of evergreen content, common mistakes businesses make with the law, and the importance of visibility for growing your brand. Listener Offer: 30-minute consultation:https://www.samakowlaw.com/attorneys/paul-samakow/Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Paul Samakow can found online at samakowlaw.com, on Twitter @PaulSamakow If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #19Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media, a full-service marketing and communications agency with offices in Europe and the United States. Kim has become a world citizen, she has a BA and MA in Chinese Studies, as well as an MA in European Politics. She spends a lot of time traveling and working with people from different countries. She is Belgian-American living in Orlando, Florida.In her current role, she helps customers from Europe and the United States, build and develop marketing communication strategies to help brands increase their profiles across digital media. With her unique background, she helps their clients to create comprehensive solutions for specifics audiences. We discuss the benefits of outsourcing to an agency and what factors to consider when taking a project to an external vendor. She discusses the importance of culture in communications, helps us understand the importance of analyzing data, and how to create solutions that fit a client's unique situation. machmediagroup.commeet@machmedia.com Listener Offer: Get access to resources and tips to recover from Covid-19 for FREE at https://machmediagroup.com/covid19recovery/Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Kim Bratanata and Mach Media can found online at machmediagroup.com, on Twitter @MachMedia, and LinkedIn @MachMedia If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comBuzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses. https://experimentzone.comWe discuss the importance of optimizing website conversions, how little changes can make a big difference, the importance of testing changes, and how metrics are important in building meaningful analytics.Listener Offer: On the website, http://growththroughempathy.com, AJ is offering listeners a FREE monthly webinar, access to their private Facebook group, and a FREE conversion rate consultation. Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.comAJ Davis can be found online on Twitter @ExperimentZone_, on Instagram and LinkedIn @ExperimentZone or Facebook @ExperimentZoneCoIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comBuzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews brand strategist, Russell Pearson. Whether stalking the big stage, directing the boardroom or rocking a comedy club, Russell brings passion, humor, and insight to every presentation for 25 years, Russell has helped thousands of business people evolve and grow their businesses. In highly competitive industries, his mission to fight apathy in the workplace and to reignite the spark in the hearts of business founders around the world. Russell is the founder of the Crimson Fox Creative Studios, the host of the Marketing Report podcast and the national president of the Professional Speakers of Australia.We discuss the importance of building a brand strategy, marketing automation tools, designing your brand, and how to leverage audience engagement for growth. We also discuss Russell's 52-week video series on marketing hacks for your business. http://www.crimsonfox.com.auhttps://russellpearson.com/marketing-podcast/Listener Offer: Get access to Russell's 52-week video series at for FREE at https://russellpearson.com/52-week-video-series/Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.comRussell Pearson can found online at https://russellpearson.com, on Twitter @russell_pearson and on LinkedIn @Russell-PearsonIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comBuzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid off, broke, and in foreclosure with newborn twins. During the middle of the recession, Rick founded a multimillion-dollar company and personally has a burning passion to help other companies see a meaningful transformation in their business lives and relationships.Rick is a featured speaker, a national guest expert, host of the podcast All In with Rick Jordan, and a bestselling author of a book entitled "Situational Ethics." He also recently starred in an Amazon Prime documentary entitled "Cybercrime" and its upcoming sequel "Uncovering the Dark Web".Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannRick Jordan can be found on social media @MrRickJordan (Twitter and Instagram) or his website Rick JordanIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket, a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on Blockchain. We discuss the complexities of launching a new international business, dealing with regulatory hurdles, and attracting new users to a banking platform. As a small company, OroPocket is driving new users to its platform through awareness campaigns, influencer marketing, gamification, and social media in order to keep marketing expenses to a minimum.This is a fascinating conversation about growth hacking a new business and how to stretch your marketing budget by taking advantage of free tools and online resources to reach your target audience.https://oropocket.com/ https://podcasts.apple.com/us/podcast/living-on-blockchain/id1468193029As a special bonus, listeners can sign-up for an account Oropock and receive 1mg of gold for FREE. Use this link to claim your free gold: https://oropocket.com/u/?invite=VirtualCMOPodcastEric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannTarusha Mittal can be found on Twitter @tarusham and on LinkedIn at https://www.linkedin.com/in/tarushamittal/ and Facebook at https://www.facebook.com/tarusha.mittal/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
皆さん、こんにちは。ForeignConnect.org より今日はThe Five Echelon Group.社長のエリックさんをインタビューです。 エリックさんは、マーケティング、製品開発、デジタル変革において30年以上の経験を持つエグゼクティブリーダーであり、大規模なグローバル企業や小規模な新興企業と協力して、革新的な製品を市場に投入するための戦略を開発してきました。 Oracle Corporationでの18年間を含む、金融サービスおよび情報技術業界での長年の経験の後、エリックはファイブエシェロングループを設立して起業家精神の世界に進出しました。同社は中小企業向けのマーケティング戦略の構築と実行に焦点を当てています。。 エリックさんは、The Virtual CMOと言うポドキャストの主催者でもあります。このショーは、会社のマーケティング軌道を改善するための戦術と戦略を探しているマーケターを対象にしたマーケティング情報を発信するポドキャストです。 このショーではよく聞かれる３つの質問をしました。 1.日本企業（海外企業）がアメリカ市場（海外市場）に参入する際の市場障壁は何ですか？ 2.クライアントの戦略的マーケティング計画を策定するためのプロセスは何ですか？ 3. CMOとは何ですか？どのようにして優れたCMOを選択できますか？ Foreignconnect.orgとは？ 私たちの目標は、戦略的な国際パートナーシップの開発と継続的なコミュニケーションとタスク管理を開発することにより、クライアントが対象とする外国経済に新しい機会を作り出すのを助けることです。 Who is Eric Dickmann? (https://ericdickmann.com/) Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. Eric is also the host of the weekly podcast, The Virtual CMO. The show is geared toward marketing professionals looking for tactics and strategies to improve their company's marketing trajectory. Today, we asked 3 questions to him. 1. What is the market barrier for Japanese companies ( international companies) to break into the American market (a foreign market)? 2. What is your process for developing a strategic marketing plan for your client? 3. What is CMO? How can we choose a good CMO? You can find us at foreignconnect.org Who we are: Our goal is to help our clients create new opportunities in their targeting foreign economy by developing strategic international partnership development and ongoing communication & task management.
In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week. https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/toolsEric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannElizabeth Pampalone can be found at coaching site https://www.elizabethpampalone.com/ and at her company site http://beyondthecause.co/ or on Facebook at http://facebook.com/groups/absolutemarketingIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for businesses, how companies can implement chatbots on their Facebook Business Pages, how using video can help amplify your brand message, and finally, we discuss the significance of current events and the Juneteenth remembrance.Brandon is also the host of his own podcast, The Brand On Zone.Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannBrandon Seay can be found on Instagram @CoachSeay on Facebook at https://facebook.com/sharpenclicks and on the web at https://sharpenclicks.comIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Nexxus. She loves building teams, reinventing cultures, and disruption. And now she's disrupting the haircare industry with MASAMI, clean premium haircare with a Japanese ocean botanical that's all about hydration.We discuss how the advertising agency business has changed as big consulting firms have taken over what was once the exclusive domain of agencies. Lynn also shares her experience in moving from an agency business to having to apply those same lessons to her own entrepreneurial venture, MASAMI. With years of experience in advertising and working with other businesses, Lynn shares her insights around building a brand and the importance of knowing your brand story.Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannLynn Powers can be found @lynnpowered MASAMI is @lovemasamihair (IG, FB, Twitter, YouTube, Pinterest)lovemasami.comIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode of The Virtual CMO podcast, host Eric Dickmann interviews Russell Nohelty. Russell is a USA Today bestselling author, speaker, and six-figure creative entrepreneur. He's raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com. We discuss marketing strategies for creatives, lifetime customer value, multiple streams of income, creative writing, books, comics, and more! Learn how Russell took his creative talents and built a business that supports his passion for helping creatives find an audience for their work.The Complete Creative Podcast: https://podcasts.apple.com/us/podcast/the-complete-creative/id1073117997Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannRussell Nohelty can be found @russellnohelty on Twitter and Instagram and /russellnohelty on FacebookIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, consistency in marketing, understanding your target market, and situational awareness in your messaging.The full episode is available on YouTube as well at: https://youtu.be/gjAXhxpTrEUFor a full transcript of this podcast go to: https://fiveechelon.com/marketing-strategy-the-biz-reveal-s1e9/Be sure to check out The Biz Review Podcast at https://thebizreveal.comCraig Sawyer can be reached at craig@thebizreveal.comEric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challenging, physicians have been forced to look for new ways of making money. Since many of these new services are cosmetic in nature, they have looked to adopt new marketing strategies to drive awareness of their offerings, manage customer reviews, and find partnerships to help drive traffic.Greg Sanchez has been working with physicians for the past 8 years at both small and large offices. He brings a unique perspective about the concerns faced by physicians and the problems he's encountered trying to help them implement marketing programs to drive awareness and demand. Greg is currently an Account Executive at Urge Interactive in West Hollywood, California.https://urgeinteractive.comGreg Sanchez can be found on Instagram @thesassymarketer and on LinkedIn at https://www.linkedin.com/in/gregoriorsanchez/Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/Keep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a full transcript of this podcast and actionable insights, go to: https://fiveechelon.com/importance-of-marketing-for-physicians-vcmo-s1e8/
In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. "My company wants to hold back on marketing spend until the economy is stronger. What should I do?""I'm the only one left on my team after the others were laid off. How can I manage everything myself?"Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?""We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?""My manager wants me to cut back on spending until things get better so what should I be working on?"Keep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comTo leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcastSeason 1, Episode 7
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to:Budget spend and when to start spending againMarketing plans and content already producedAreas of future investmentAudience engagementManaging remote teamsOther impacts, negative and positiveKeep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a transcript of today's podcast and links to the research report, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e6/Season 1, Episode 6
The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and midsize companies, the realities of these changes are significant. For many, it pushes their viability to the brink, and every day becomes a fight for survival. As business owners, executives, and marketing professionals try to navigate these rough waters; there are some practical considerations of how to rework strategic business plans and deal with crisis marketing. In this episode of The Virtual CMO, host Eric Dickmann will discuss:Marketing should lead your recoveryAnalyze your dataAdjust your budget prioritiesFocus on your top customersThink differently about how you go to marketBe consistent in your outreachMake use of this downtimeDon't be tone-deafEmpathize first, sell laterBe open and honestFor a full transcript of today's episode: https://fiveechelon.com/crisis-marketing-how-to-rework-marketing-plans/Season 1, Episode 5
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:Not setting goals that address your biggest challengesNot researching your audienceNot establishing metricsNot researching the competitionNot creating engaging, platform-specific contentNot making timely engagement a priorityNot taking the time to assess what's working, and what's notFor a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e4Season 1, Episode 4
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.Why is having a brand story important for your business?How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinityFoxtail Coffee in Orlando, FloridaBarney's Coffee in Winter Park, FloridaThe importance of building relationships and establishing trustFor a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e3Season 1, Episode 3
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.The customer who goes missingRFP's falling into the voidBosses scared of conflictChronic ghosting in recruiting and HRSalespeople as frequent offendersWhy are people ghosting?Your personal brand is at riskFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a transcript of today's podcast, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/Season 1, Episode 2
This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:Interviews with marketing leaders in small and midsize businessesMarketing technology reviews and vendor interviewsBest of...marketing examples that are having a real impact todayIn this episode, we also cover:Why The Virtual CMO podcast?The problem of "low hanging fruit"The need for a comprehensive marketing strategyWhat is a Virtual CMO?Look for new episodes each week. A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/Season 1, Episode 1
Marketing professionals have a tough job…they have to develop brand awareness and increase product demand to support their company's growth. The problem is that marketing is challenging in the best of times and even harder in environments with budget cuts and limited staffing. Developing comprehensive marketing plans that encompass website design, search engine optimization, social media, advertising, content, video, events, and more can be a daunting task! How can small teams manage the complexity and still maximize their effectiveness? What are the best strategies, tactics, and tools that can increase the effectiveness of a marketing team? What have other companies done that might prove effective at your company?These are tough questions but luckily, there are answers! The Virtual CMO podcast's mission is to engage industry professionals in a thoughtful discussion about marketing strategy.I'm Eric Dickmann, host of The Virtual CMO podcast, and each week we bring together industry professionals, thought leaders, marketing automation vendors, and more to provide valuable insights that you can use to impact the trajectory of your marketing strategy. I hope you'll subscribe and join us each week for conversations with The Virtual CMO.https://fiveechelon.com/the-virtual-cmo-podcast/
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