The Traffic & Conversions Show

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

One of the best decisions that you can make for your business? Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work.So in this episode, we're exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and make your customers a heck of a lot happier. Tune in now to learn the key steps to start creating a more efficient and scalable tech environment today!In this episode:OptimaFunnelsSHOW NOTES: https://themichellefernandez.com/podcast/287FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Are you tired of pouring your heart and soul into building a robust social media following, only to find that it's not translating into tangible business results? Gaining followers is just the beginning - what follows needs to be a dynamic strategy for converting followers into paying customers.In this episode, we're diving into my expert tips for turning followers into loyal clients, from understanding your audience using tools like Google Analytics to crafting value-driven content that resonates with your prospective customers. Plus, you'll discover the immense power of integrating technology into your conversion strategy. Ready to start seeing real results in your social media marketing efforts?  Tune in now!SHOW NOTES: https://themichellefernandez.com/podcast/286FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they're left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?”A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I'm sharing how we can harness the power of marketing metrics strategically to steer your business towards growth and profitability. Tune in to find out which key metrics you need to track and how you can streamline the process while gaining valuable insights to optimize your marketing efforts.SHOW NOTES:https://themichellefernandez.com/podcast/285FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Whether it's reaching a new income level or launching a new offer, you can almost always expect to be greeted by a familiar foe: imposter syndrome. That's right, whenever you step out of your comfort zone and into a slightly new identity, those nagging feelings of self-doubt are sure to resurface.So, in today's episode, we're diving deep into the art of breaking free from imposter syndrome, empowering you to become truly unstoppable in business. And to help us, I've brought in the expertise of business coach and serial entrepreneur Suzy Oliver. Suzy is deeply passionate about helping women unlock their incredible potential and create the life and business of their dreams. Tune in now to discover all of her insider tips on transforming imposter syndrome into your superpower!References:Mothers of EnterpriseSHOW NOTES: https://themichellefernandez.com/podcast/284FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Whenever I used to hear the words “sales call”, I would literally break out in a cold sweat. Even when you're a seasoned pro, sales calls can feel tough, especially with evolving consumer expectations. But don't forget: every call is an opportunity to understand your customers better and tailor your pitch to their needs. And when we take the right steps to master the art of our sales calls, it will significantly impact our success.In this episode, I'm walking you through ten crucial tips and techniques to help you maximize the effectiveness of your sales calls. Tune in now to hear why preparation, communication, and active listening are the key to driving successful outcomes (and minimizing nerves)!SHOW NOTES: https://themichellefernandez.com/podcast/283FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Currently, around 90% of my clients rely on webinars to drive significant revenue from their courses, memberships, and coaching programs—often reaching seven-figure earnings and beyond. This success piqued my curiosity: what sets their webinars apart, making them convert like crazy? While having a great product or course is obviously crucial, the challenge lies in crafting a webinar that not only captures attention but also drives action. But with so many following the same webinar formula, what distinguishes the high-converting webinar content from the rest? Listen in to find out the three secret content components that it all boils down to! SHOW NOTES: https://themichellefernandez.com/podcast/282FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

If you want to make sales online, your business needs a funnel. But not just any old funnel—one that actually converts. If you get it right, not only will it provide a ton of value for your target market, it will also make YOU a ton of money. That's why taking the time to master funnel building is an absolute must.So today, we're diving deep into the world of funnel mastery, specifically tailored for all the amazing coaches, course creators, or membership owners out there. Join me as I unravel the secrets that turn clicks into conversions and break down the fundamental pieces you'll need to create a funnel that converts like crazy!SHOW NOTES: https://themichellefernandez.com/podcast/281FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Have you ever caught yourself saying, "You just don't get it, I'm SO busy!" when you feel like your plate is so full that nobody else could possibly understand? I know I have. As entrepreneurs, we're used to wearing all the hats and try to be responsive to our family, to our businesses, and to our clients. But when you treat everything as an urgent priority, you lose all sense of what *truly* matters.To help me dig deeper into how we can shift our perspective on productivity, I invited productivity coach (and self-confessed “organized dork”!) Elise Enrqiuez onto the show to help us reduce overwhelm and take back control of our time. Listen in to learn:Why productivity is NOT about just ticking things off your listHow to handle interruptions to your timeThe top productivity tools she recommends to help organize your timeHow to be okay with not getting something done References:Episode #275: The Trust Factor: Transforming Buyers Into Lifelong FansConnect with Elise:Follow Elise on InstagramListen to Elise's podcast: The Productivity ShiftVisit Elise's websiteTake Elise's quiz to find out your productivity personality!SHOW NOTES: https://themichellefernandez.com/podcast/280FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Marketing is the heartbeat of any successful business. But it's so much more than just flashy ads and catchy slogans. It's about using smart systems that work together to help your business grow, engage customers, and keep them coming back for more.In this episode, we're diving into five crucial marketing systems that every business needs to achieve sustainable growth and long-term success. Using real-life examples, we'll break down exactly what they are and how you can leverage them to make your business thrive.And stay tuned for an exclusive insight into the all-in-one system (that our team has been working VERY hard to create) that can revolutionize your marketing strategy and house ALL of these systems in a single unified platform—OptimaFunnels!In this episode:OptimaFunnels: The Ultimate All-in-One Growth Solution For Your BusinessSEO tools:Moz SEMrushSHOW NOTES: https://themichellefernandez.com/podcast/279FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Are you tired of pouring money into ads with little return? Or chasing after viral moments with little success? The internet is full of so-called “gurus” telling us what we need to do to grow our businesses. But when there's so much advice and information available to us, it's important to figure out what's actually true and what's leading us astray.In this episode, I'm debunking five of the most common myths surrounding online business growth and sharing the accurate information that *will* help you create predictable, profitable growth in your business. From mindlessly throwing money at ads, to showing up on every single social media platform, join me as I squash the myths that could be holding your business back from achieving the success it deserves.SHOW NOTES: https://themichellefernandez.com/podcast/278FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Social media has transformed the way people make purchasing decisions. The celebrities and top influencers that people follow on social media have a HUGE impact on the products and services they choose to buy. So for us as marketers, that makes influencers a great choice to build awareness of our brands and to promote our products.But as influencer marketing continues to evolve, there's still some uncertainty about how to harness its power. One thing is for sure though: partnering with influencers gives you direct access to engaged audiences who trust their recommendations.So today, we're diving into three key strategies for successfully collaborating with influencers in 2024 and exploring some real world case studies that exemplify these approaches. Tune in now to unlock the full potential of influencer marketing and elevate your brand's presence!SHOW NOTES: https://themichellefernandez.com/podcast/277FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

In today's digital landscape, Artificial Intelligence (AI) and machine learning aren't just buzzwords; they're transforming industries left and right—and marketing is no exception. You've most likely heard about Chat GPT or seen AI-powered recommendations on e-commerce sites—but that's really just the tip of the iceberg.From data analytics to automated advertising campaigns, today we're exploring how AI and machine learning are transforming the world of digital marketing. Tune in now to discover how embracing automation through AI will allow you to deliver personalization at scale and achieve unprecedented levels of success!SHOW NOTES: https://themichellefernandez.com/podcast/276FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Trust is the cornerstone of any lasting relationship, be it personal or professional. In the realm of business, it's what transforms a one-time buyer into a lifelong customer, surrounded by a chorus of raving fans who champion your brand.It's more than just a buzzword; trust is the very currency that can set your brand apart in a crowded digital landscape. So today, we're delving into the beating heart of successful marketing - the art of building trust and forging meaningful relationships with your audience. So what are the practical ways we can begin to build trust and credibility with our own audience? Tune in to discover the actionable strategies that will cultivate lasting connections. (Oh, and the key metrics to track them, of course!)SHOW NOTES: https://themichellefernandez.com/podcast/275FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

As a digital marketer or business owner, you've probably heard the term "retargeting" getting thrown around in the world of online advertising. But if you're not too sure what it actually means or how it can impact your business, you're in the right place!Retargeting is a powerful tool that holds the key to rekindling connections with your audience and turbocharging your conversions. In this episode, we'll dig into how it works, the different types of retargeting, best practices, and why it's worth investing in.SHOW NOTES: https://themichellefernandez.com/podcast/274FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

You pour your heart into building landing pages, mastering the tech, crafting emails, and attracting potential customers, only to be left wondering, "What did I do wrong?" when you don't get the leads or sales you expected…One of the most critical mistakes that I witness regularly among my clients is neglecting the power of data and analytics. In this episode, we're exploring the dangers of ignoring the data and how leveraging these insights could transform your marketing funnel.SHOW NOTES: https://themichellefernandez.com/podcast/273FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Are you stuck in the trap of overcomplicating your sales funnel?  This is a common pitfall that I see many business owners fall into. Convoluted funnels with too many steps…leading to confusion, customer drop-offs, and missed opportunities…In a world where customers crave simplicity and a smooth journey from awareness to purchase, keeping your sales funnel simple is crucial. In this episode, I'll be exploring three compelling reasons why simplicity is key, plus you'll get actionable tips on how to simplify your sales funnel for optimal results.References: The Power of Personalization: How to Create Exceptional Customer ExperiencesThe Ultimate All-in-One Growth Solution For Your Business: OptimaFunnelsFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Today, I'm sharing a hot topic that most people overlook when it comes to higher conversions: mobile optimization. In the ever-evolving landscape of the internet, more people than ever are accessing the internet through their smartphones. That means mobile optimization is not just a desirable feature but an absolute necessity for success in the digital world.Tune in to learn more about why mobile optimization matters, plus the actionable tips to get started and ensure your digital presence remains robust and user-friendly in the years to come.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Today, I'm sharing a hot topic that most people overlook when it comes to higher conversions: mobile optimization. In the ever-evolving landscape of the internet, more people than ever are accessing the internet through their smartphones. That means mobile optimization is not just a desirable feature but an absolute necessity for success in the digital world.Tune in to learn more about why mobile optimization matters, plus the actionable tips to get started and ensure your digital presence remains robust and user-friendly in the years to come.SHOW NOTES: https://themichellefernandez.com/podcast/271FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

In marketing, we often find ourselves torn between ideas. But it's easy to become blinded by what we think we know about what captures the attention of our target audience. The truth is, the only way to know if one approach is better than another when it comes to reaching your goals, is to test them both.A/B testing (or split testing) is a powerful tool that, at its most basic, allows you to compare two versions of something to figure out which one performs better. In today's episode, we're looking at how to implement A/B testing effectively so that you can optimize your campaigns, maximize your ROI, and improve user experience.Ready to take the guesswork out of key marketing decisions and optimize your traffic and funnels for the year ahead? Listen now!SHOW NOTES: https://themichellefernandez.com/podcast/270FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Every interaction a customer has with a brand matters. In today's digital landscape, there are multiple ways to interact with your target audience, whether it's in-store, on websites, on social media, or in chatbots. So instead of taking our customers on a haphazard journey across channels, how can we ensure each touchpoint is connected for a seamless experience? Implementing an omnichannel marketing approach not only ensures a consistent brand message, but also improves customer engagement, and drives more sales. Tune in to discover the key benefits of an omnichannel approach, and how to create a successful omnichannel marketing strategy to help your business gain a competitive advantage.SHOW NOTES: https://themichellefernandez.com/podcast/269FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Nowadays, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. When your business successfully integrates sustainability into its marketing strategy, you can not only make a positive impact on the planet, but also boost your bottom line.That's why today, we're exploring why consumers are placing a premium on brands that prioritize social responsibility, as well as the key strategies your business can employ to leverage sustainability and strengthen your brand's reputation.SHOW NOTES: https://themichellefernandez.com/podcast/268FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Growth is the biggest challenge for any startup, no matter what stage it may be at. And in today's world, where customers are surrounded by brands vying for their attention, growth is even more challenging. So what can businesses do to effectively attract, acquire and retain customers? In today's episode, I'll be discussing five of the most impactful growth hacking techniques that startups can leverage to achieve rapid and sustainable growth. So whether you are a founder, a marketer, or just curious about the world of startups, buckle up for some top strategies to accelerate growth!SHOW NOTES: https://themichellefernandez.com/podcast/267FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Personalization has become a bit of a buzzword in recent years, and for good reason. In today's business landscape, customers expect personalized experiences at every touchpoint, from the content they consume to the products they purchase. As data becomes more abundant, businesses have an unprecedented opportunity to meet these expectations and drive customer satisfaction and loyalty. So how do you create those remarkable personalized experiences in your business? Join us in this episode as we uncover the secrets of successful personalization, including insights into collecting relevant data, crafting personalized content, and the importance of continuous optimization. Don't miss this opportunity to deliver exceptional customer experiences and leave a lasting impact on your customers.SHOW NOTES: https://themichellefernandez.com/podcast/266FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Podcasts are an incredible medium for connecting with your audience, building trust, and promoting your business or brand organically. If done right, they allow you to engage your listeners through storytelling and give them a chance to get to know you better. But creating a great podcast is just the first step; the real challenge is attracting and retaining listeners. In this episode, we'll explore seven powerful strategies to help you promote your podcast organically.SHOW NOTES: https://themichellefernandez.com/podcast/265FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Wouldn't it be great to increase your sales without experiencing stress, pressure, or the need to pretend to be someone you're not?In a world where sales often carries the stigma of being pushy, manipulative, and uncomfortable, today we're on a mission to debunk those common misconceptions and revolutionize the way we approach sales.Today, I'm joined by Sales Expert Aleasha Bahr, who advocates for a more natural and authentic approach to selling, where honesty, transparency, and harnessing personal strengths are the key drivers of success. Whether you're new to sales or a seasoned pro, Aleasha's insights will help you embrace the natural approach to sales, convert more customers, and foster more genuine connections (all while remaining true to your values). In this episode:02:26 - Aleasha Bahr tells us who she serves, how she helps them, and how she got into being a sales expert.03:27 - Natural sellers don't really sell because if it's a fit, it's a fact and there's no selling involved. And if it's not a fit, they're transparent enough to point people in a different direction.08:09 - Aleasha offers a more effective solution for pitching than the typical Q&A interrogation followed by a 10 minute pitch.09:21 - When you get through explaining something important about the pitch, ask a question that's different from “makes sense?” so that they can compare what they're doing now to what you're offering.11:42 - Michelle and Aleasha discuss the effectiveness of the “cost of inaction” strategy.16:50 - The key skills you need to be really great at sales are curiosity, empathy, and passion.19:16 - Aleasha talks about the questions you need to be asking in the sales call to ensure you're not leaving money on the table.25:08 - Michelle asks how to get back in front of a potential client if they ghost you and the dos and don'ts of following up with people.28:13 - To avoid going over the set time for the sales call, make sure the only things you're talking about are the things that are necessary to know if this is the good solution for them.30:52 - Aleasha leaves us with her final words of wisdom before answering rapid fire questions in Michelle's “hot minute”!Join us as we explore how sales can become a more authentic and rewarding journey!Connect with Aleasha:Click here for more information on how to work with herCheck out her FREE sales resources herePodcast: “Sales is NOT a Dirty Word”FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

Email marketing has massively evolved from basic promotional messages to sophisticated, personalized campaigns. Email is still one of the most potent tools in your marketing toolbox, but as our inboxes become increasingly flooded, it's more important than ever to make sure we stand out. So how can you get your subscribers excited and eager to open your next email?Today, we are diving into four actionable strategies that will help you as a marketer drive higher levels of engagement and conversions in your email marketing campaigns. Ready to transform your open rates and click through rates? Listen now!Connect with me on InstagramConnect with me on FacebookVisit my website

Last week, I attended the LevelUp Summit, an event centered around inspiring agency owners to propel their business further. I got to sit in an audience for three days, listening to leading digital marketers like Billy Gene and Frank Kern, who provided tons of insights and ideas to motivate business owners for the year ahead. Today, I'm giving you the chance to peek inside the summit, as I share my top five takeaways from some of the amazing keynote speakers at the event. While there are MANY more I could talk about, these are the ones that hit home the most for me and where I am in my life and my business right now. Tune in to hear all about leveraging AI, audience segmentation, client acquisition, and more!!References:HeyGen.comVidyo.ai Canva Bulk CreateSHOW NOTES: https://themichellefernandez.com/podcast/262FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteJoin me in my free training : How to Get More Clients & Revenue In A Predictable Way without throwing money away on ads

Today, we're going to venture into the dark depths of low customer engagement and its ominous cost.

Let's journey into the haunted realm of Revenue vs. Forecast and discover the eerie ways it can drain your business coffers.

Today, we're diving into a terrifying mystery that's a high cost per lead that's sucking the life out of your budget!

In this episode, let's talk about a terrifying phenomenon that might be haunting your business - your retention rate that's draining your funds.

Let's dive into the spine-chilling world of business and talk about a haunting truth.

This is night 18 of October's special series… 31 nights of scary metrics that could be costing you money.Tonight, let's dive into a spine-chilling reality: neglecting Monthly Recurring Revenue (MRR) in your business might be draining your funds like a vampire in the night!

Did you know that there's a sneaky specter lurking in the shadows, draining your profits? It's none other than the frightful Average Cart Value!

Are you unknowingly losing money in your business? Discover the hidden impact of Customer Lifetime Value (CLV) on your profitability. This is night 15 of October's special series… 31 nights of scary metrics that could be costing you money.

Let's dive deeper into the world of Return on Ad Spend (ROAS) and how it can impact your business financially.

Let's talk about the spooky side of low social media engagement rates and how they can actually be costing you money in your business.