Podcasts about building unbeatable b2b brands

By Adam Turteltaub In 1984 I went to my friend Chris's wedding, and one of the other groomsmen, Drew Neisser (LinkedIn), his then boss, talked me into pursuing a career in advertising. Just a few months shy of 40 years later, I caught a video on LinkedIn of him with chief marketing officers discussing the struggles of managing remote workers. It didn't matter that these were marketing people, the problems sounded just like we in compliance face. So, I asked Drew, who is the founder of CMO Huddles and the author of the book Renegade Marketing:  12 Steps to Building Unbeatable B2B Brands, to sit down and do a podcast on the topic. Drew points out that, despite workers being required to come into the office more often, there is still a cost to remote work. Churn is higher than before. Partners at law firms complain that their associates are years behind in their development, likely due to the inability to learn by osmosis. So what do we do? He recommends that we recognize the present reality and look to hire self-starters. People who need a great deal of hand holding will not work out in a world where their managers are miles, if not hundreds of miles, away. Second, make sure the team understands what the organization's business is. Then, help them connect, intellectually and emotionally, with it. If they don't, then it's just another job to them. Incorporate virtual bonding activities, but also try to get the team together in person. That effort creates culture and connection. Looking outside your team, he recommends four tactics: Meet, ideally in person. Get to know your colleagues, and understand their business priorities. Focus on helping them solve their problems. Track all the people you want to meet and influence. Then, take active steps to connect with them and get to know them. Share something about yourself and encourage them to do the same. Get to know the person and stay in touch. For example, send them over articles you think they would find of interest based on what you learned about them. Join formal and informal work groups. If there is a team forming to tackle a problem, be a part of it. But also look to book groups and other less structured ways to connect. Throughout, he advises thinking of yourself as an impact player and a business leader. Finally, he advises understanding how people want to communicate these days, and meet them there. The era of relying solely on email are done, especially for the younger generation. Listen in for some very good insights for compliance officers from a career marketer.

"12 Steps to Building Unbeatable B2B Brands"

Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today's episode we talk about marketing and brand building, a subject we don't discuss enough on this show. I loved Drew's new book, in part because of the lessons it holds for sellers, but also because of how similar today's environment is for CMOs and CROs, like: Everyone has an opinion on marketing They have to work with limited resources and unreasonable expectations Their bosses don't trust them And they get fired frequently. Sounds a lot like the sales world. So, in this same vein, we dig into why Drew believes marketing has become more complicated yet rarely more effective. And why that applies to selling as well. We talk about why it's so important to synthesize your marketing and sales messaging down to eight words or less. Plus, we dive into why brands with clear and consistent messages are far more likely to get the sale than the ones who pursue a matrixed approach, and what that says about the right approach to Account Based Marketing. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Uniquely wired as both strategist and writer, Drew Neisser has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, a live-streaming show on LinkedIn called Renegade Thinkers Live, his CMO Spotlight column for AdAge, and his 1st book The CMO's Periodic Table: A Renegade's Guide to Marketing. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands launched October 5th, 2021. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Drew Neisser: Website: https://renegade.com/ Twitter: https://www.twitter.com/DrewNeisser LinkedIn: https://www.linkedin.com/in/drewneisser/

Tune in to our latest podcast with Drew Neisser! He's the founder of Renegade, an award-winning strategic boutique for B2B innovators, and CMO Huddles, a fast-growing community of B2B CMOs. Join us as we delve into the world of Renegade Marketing, and learn how Drew has helped dozens of CMOs build unbeatable brands. In this podcast, Drew shares his expert insights on...

BIO: Drew Neisser is the founder of Renegade and CMO Huddles. Drew has helped dozens of CMOs unleash their inner renegade via multiple award-winning campaigns.STORY: Drew made the mistake of increasing his staff from 40 to 100 and tripling his office space. Then one of his clients refused to pay the $500,000 owed. He was left with a real estate and cash flow problem.LEARNING: Be conscious about recurring versus non-recurring revenue. Be careful not to lose your business focus while chasing revenue. “Sweat, then figure out where that opportunity is.”Drew Neisser Guest profileDrew Neisser is the founder of Renegade and CMO Huddles. Drew has helped dozens of CMOs unleash their inner renegade via multiple award-winning campaigns and told the stories of over 500 marketers via his podcast Renegade Marketers Unite, Ad Age column, and two books. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was named the top B2B audiobook of 2022.Drew is ranked among LinkedIn's Top 15 marketing voices of 2022 and has been a featured marketing expert on TV, radio, print, and dozens of podcasts.Says bestselling author Jay Baer, “Drew Neisser is among the strongest B2B marketing thinkers in the world.”Worst investment everRenegade grew tremendously between 2005 and 2008. The company had 40 people, but it really needed 100 people to handle this brief moment. So Drew tripled the company's office space, which soon became a problem.In addition to being in this gigantic space, Drew had the genius idea that this was the moment to buy Renegade from the parent company. The plan was to fund the deal with pending payments. Forty-five days into the agreement, Drew got a client call saying they wouldn't pay the $500,000 they owed because someone had scammed the client.At this point, the company was over-extended in real estate and had too many product lines. At the time, the company was doing event marketing, guerilla marketing, website development, and social media. Then the financial crisis hit, and Drew had a real estate problem and a cash flow problem.Lessons learnedDon't let the chase for revenue make you lose focus on what you're really good at.Join a community first and get to know it well, and participate before you start your own.Andrew's takeawaysThe chasing revenue phase can take you to many exciting places, but eventually, it will overextend you.Be conscious about recurring versus non-recurring revenue.Consider joining and starting a community.Actionable adviceBe real estate light, especially if you're a service company since clients rarely visit offices now.Drew's recommendationsDrew recommends checking out Renegade.com. There, you'll find links to his podcast, a monthly newsletter that a lot of folks in business subscribe to, and a blog that's constantly being updated and has transcripts from all the podcast episodes.No.1 goal for the next 12 monthsDrew's number one goal for the next 12 months is to work four days a week instead of six. At the same time, he wants to grow

Today's guest is a beloved and renowned B2B brand marketing thought leader with over 40 years of experience. Drew Neisser is the CEO at Renegade Marketing & CMO Huddles and the author ofRenegade Marketing: 12 Steps to Building Unbeatable B2B Brands. According to Drew, the top five mistakes that B2B marketers make are The Peanut The post Top 5 mistakes B2B marketers need to stop making in 2023 – Drew Neisser appeared first on WebMechanix.

How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?, Courageous Strategy - Why ‘clearing the clutter' is important ? Why differentiation and distinctiveness is so important? How has Arrow, Ben & Jerry & other brands applied it ? Artful Ideation -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing? Thoughtful Execution -How do we engender brand love & make the customers the heroes of brand story ? Why every CMO should have at least a few key customers on speed dial ? Scientific Method- How do the CMOs work with CFOs to develop metrics that matter for employee satisfaction, customer advocacy, and prospect interest ? What should be the most important metrics to measure? What is 'Blended Brand Awareness' tracker? Drew answers the above questions and many more as he takes us on a fascinating journey to be a CATS CMO. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Neisser's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew's 2nd book, is on Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands . Ranked among the top CMO influencers, Drew Neisser is a LinkedIn Top Voice in Marketing 2022 . He is a host of podcast for B2B CMOs & an AdAge CMO columnist. Please connect with him on Linkedin & he promises to send a chapters of his book for free https://www.linkedin.com/in/drewneisser/ Please visit his company website https://renegade.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Drew Neisser 02:33 Book Renegade Marketing - Best Practices of Successful CMOs 05:35 CATS Framework after Interviewing 500+ CMOs 07:45 Courageous Strategy - Focus & 'Clear Away the Clutter' 11:01 Courageous Strategy - Daring to Be Distinct - Arrow Electronics Case Study 13:15 Courageous Strategy - Pounce on Purpose like Ben & Jerry's Ice cream or KIND Snacks 16:49 Artful Ideation - Perfect Pithy- Find Your Eight Word Story 19:25 Purpose Driven Story Statement -How not to do it - Family Circle Magazine 21:35 Purpose Driven Story Statement - How to do it - Case Paper 23:13 Thoughtful Execution - Customers on Speed Dial, User Committees, Customer Advisory Board 30:12 Thoughtful Execution- Renegade Marketer Puts Employees First 32:10 Scientific Method- Key Metrics - Customer Satisfaction, Employee Satisfaction, Brand & Sales Velocity 37:44 Scientific Method - Blended Brand Health Tracker 44:49 Rapid Fire - Personally Speaking with Drew Nessier 46:16 Connect with Drew Nessier Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Drew Neisser is the Founder of Renegade and CMO Huddles, host of the CMO Podcast, and Author of the new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. Marketing has become more complicated without necessarily becoming more effective.  Today, Drew talks about the tough environment of CMOs and delves into why a single clear and consistent message is far more likely to get the sale over a matrixed approach. He also discusses how and why clearing away the clutter of your messaging makes a world of difference for your buyer. HIGHLIGHTS Rising from setbacks: Drew enters content creation as he reinvents his business CMOs clear away the clutter and today work closely with the CRO Marketing has become way more complicated but rarely more effective An 8-word purpose-driven story statement is your North Star QUOTES A CMO focuses the organization's product and messaging - Drew: "A great CMO, who is a leader, recognizes the sort of emotional impact of choice of words and visuals and design and will use that to inform communications across the organization, internally and externally. And they often will be the only one in the organization who won't just say ‘Well, let's just tell them it's cheaper, faster, and better', right? They might be the only one in the organization that will say, ‘You know what? I know we have 15 features but I can only comprehend 1 big one and 3 subsets of that. They're the only ones who can bring focus to this thing.'" Your brand must have a single message in 8 words or less - Drew: "You have to have a big idea to begin with. And if you don't have a big idea and you don't have what we call purpose-driven story statement or something that encapsulates the, I'm going to call it the sort of the purpose of the brand and a promise of the brand all put together magically in 8 words or less, if you don't do that, then there is no hope that the rest of the stuff is going to hang together." A single unified message produces higher rates of sales success Drew: "Brands that put 1 message in the marketplace can make it easier for the customer to buy them based on 1 major promise. I have a higher success rate than ones that offer 25 things." Find out more about Drew and get his book in the links below: LinkedIn: https://www.linkedin.com/in/drewneisser/ Website: https://renegade.com/ Amazon: https://www.amazon.com/Renegade-Marketing-Building-Unbeatable-Brands/dp/173721251X More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Uniquely wired as both strategist and writer, Drew Neisser has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, a live-streaming show on LinkedIn called Renegade Thinkers Live, his CMO Spotlight column for AdAge, and his 1st book The CMO's Periodic Table: A Renegade's Guide to Marketing. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands launched October 5th, 2021. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Drew Neisser: Website: https://renegade.com/ Twitter: https://www.twitter.com/DrewNeisser LinkedIn: https://www.linkedin.com/in/drewneisser/

W. Chan Kim, author of Blue Ocean Strategy, said "The hardest battle is simply to make people aware of the need for a strategic shift" I somehow feel that he was thinking of marketers with this phrase. We are changing the minds of our buyer so they'll choose our brand. To do that we are often changing our companies to produce the value our buyers expect. And changing the status quo in some companies means overcoming a lot of lethargy. This takes someone who's courageous, as today's author argues, it takes a renegade. Drew Neisser is the founder of the marketing agency Renegade and Is the host of the podcast Renegade Thinkers Unite. Drew has been featured on network TV, many podcasts and writes a regular column for Ad Age. He talked to me from his Manhattan office about his 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands which came out in 2021. Key takeaways for unleashing your own inner Renegade Have the traits of cool marketing CATS: Courageous, Artful, Thoughtful, Scientific Reverse your targeting – start with employees, then customers, then prospects If your content isn't of legitimate value to your customers, then don't release it Work with your CFO to radically simplify your metrics (8 KPIs or less). Don't overspend on martech, watch how much headcount it takes to manage the automation technology you take on Leave 10-20% of your budget for experiments Get your value proposition down to 8 words or less. Sell through service:think of what your customers would consider valuable; give it without regard to charging them for it. People/Products/Concepts Mentioned in Show Jeff Perkins Brent Adamson (wrote the foreward to Drew's book) author of the Challenger Customer Drew's LinkedIn Profile and Twitter profile Drew's first book, the CMO Periodic Table  For more details, please visit https://funnelreboot.com/episode-82-renegade-marketing-with-drew-neisser/

The World's #1 Personal Development Book Podcast! In this episode, I have the pleasure to interview author Drew Neisser. Uniquely wired as both strategist and writer, Drew founded two companies (Renegade & CMO Huddles) and has interviewed over 450 CMOs for his podcast, articles, and books. Our conversation today is all about Drew's book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. As you'll find in today's conversation, we connect many of Drew's B2B lessons directly to personal branding so that everyone listening can pull some value. Please enjoy this amazing conversation with Drew Neisser. Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

We're switching things up for episode 280 of Renegade Marketers Unite. Instead of asking the questions, Drew will be answering them. Our special, stand-in host for this episode is Katrina Klier, CMO of PROS, who led the conversation for the benefit of her marketing team while taking a deep dive into Drew's new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  This discussion covers everything from how to rethink marketing metrics, to how to justify B2B brand spend, to the book's Clear Away the Clutter pledge. Drew also discusses B2B marketing trends in 2022 and more ideas gleaned from CMO Huddles, an elite community that unites and empowers a cross-section of B2B marketing executives to share, care, and dare each other to greatness. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Drew Neisser is the CEO and Founder of Renegade, a New York based award-winning strategic marketing boutique for B2B innovators. He has also created CMO Huddles for B2B Chief Marketing Officers. Drew is the author of two books, The CMO's Periodic Table: A Renegade's Guide to Marketing, and Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  Drew is considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems. He is a strategist, writer, and he has helped rebrand a number of large US companies. Throughout all of his work, Drew shares his passion about the role marketing can play to make our lives a bit better. We talk about how his books have helped his company, and helped him achieve the status as an influencer in the marketing space. Our chat ranges over marketing books, publishing, and what he sees as the effect of the pandemic on marketing going forward. Have a listen!  You can find Drew's most recent book – written and published during COVID  here.Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands—Richelle Wiseman: website | linkedin | facebook

Today's guest is Drew Neisser, CEO and Founder of Renegade, an award-winning strategic boutique firm for B2B innovators and Chief Marketing Officers and the founder of CMO Huddles, a fast growing community for CMOs. Drew is the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing" and "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands". Drew is deeply passionate about the role marketing can play to make our lives better. In this episode Drew shares how his desire to help Chief Marketing Officers (CMOs) connect with each other during the pandemic turned into a successful business. He shares the Clearing Away the Clutter Pledge from his book, his best leadership tip and more. To learn more about CMO Huddles, visit https://cmohuddles.com/

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation About the Author: Drew Neisser is the founder of Renegade, a strategic boutique for B2B innovators, and CMO Huddles, a membership organization exclusively for B2B CMOs. He's also the host of Renegade Thinkers Unite. Ranked among the top B2B influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins's podcast, among many others. Besides his long-running Ad Age magazine column, he's contributed articles to FastCompany, Forbes, MediaPost, and CMO.com. Drew's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, published in 2015, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew started his advertising career at Wells Rich Greene, and later moved to J. Walter Thompson, and Chiat/Day, and then founded the agency that became Renegade in 1993. And, interesting fact – he's obsessed with (and a bit of an expert) on American founding father Benjamin Franklin! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/renegade-marketing-drew-neisser

Drawn from insights from his new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, drew brings his expertise to show why an exciting brand isn't just a nice-to-have these days, but absolutely essential.Key talking points:Why B2B organizations are setting themselves back by not investing in brand building.How a brand is more than just logo and colors - it can influence the direction of the entire company.The importance of emotional connections to B2B success.

On today's podcast I have CEO and Founder of Renegade, Drew NeisserUniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, a live-streaming show on LinkedIn called Renegade Thinkers Live, his CMO Spotlight column for AdAge, and his 1st book The CMO's Periodic Table: A Renegade's Guide to Marketing.His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands recently launched and is out now. Considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins' podcast among many others. A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role marketing can play to make our lives a bit better if not save the planet. Have a listen!Where to find Drew:https://renegade.com/https://www.linkedin.com/in/drewneisser/

This week,  as we continue through marketing planning season,  Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite, the CMO Huddles community, his book "Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" and its inspiration from conversations with over 400 marketers. Oh and CATS, the acronym that guides his work (being Courageous, Artful, Thoughtful and Scientific).Described by Inc as one of the “sharpest minds” in marketing, Drew is a sought after speaker, writer and strategist and has helped dozens of CMOs build unbeatable brands. Ranked among the top CMO influencers, Drew has been featured as a marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins's podcast, among many others. Besides a regular column for Ad Age, he's contributed articles to FastCompany, Forbes, MediaPost and Social Media Today - and now Rockstar CMO FM!Then, we kick off the weekend  in the Rockstar CMO virtual bar and join Robert Rose, Chief Troublemaker at The Content Advisory who gives thanks for choices and he prepares for the Thanksgiving holiday.The peopleIan Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDrew Neisser LinkedIn and TwitterRobert Rose on Twitter and LinkedInMentioned in this week's episode:Renegade MarketingDrew's podcast: Renegade Marketers UniteCMO HuddlesDrew's book: Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" Robert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic: Piano Music is by Johnny Easton, shared under a creative commons licensePat Benetar - Hit Me With Your Best Shot on SpotifySubscribe:Available on all your favorite platforms including Apple,

Drew Neisser is the founder of Renegade and CMO Huddles. Most recently he's added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in order to be distinct in the industry and transform your brand it starts from the inside out. He says, “If you don't have your employees behind [the initiative] then you don't have your customers behind it.” Listen to the full episode to hear more about what it takes to stay distinctive in marketing and how to sell through service. In this episode, you'll learn: How to radically simplify B2B marketing Using artfulness for ideation and distinctive marketing The value of leading with service Key Highlights: [02:02] Drew's go-to drink  [03:30] Drew's latest book, Renegade Marketing [05:14] The CATS framework [10:28] Why new products or marketing initiatives fail [13:47] What marketers are doing to stand out [16:22] Being distinctive  [18:30] Leading with service [22:09] Radically simplify your metrics  [25:13] What a culture of experimentation looks like [30:04] An experience that defines Drew, makes him who he is today [32:41] What is the “Huddle” concept? [33:49] Drew's advice to his younger self [35:16] What marketers should be learning more about [36:34] The brands and organizations Drew follows [38:47] The biggest threat to marketers Resources Mentioned:  Drew Neisser Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Book) Old Tom Gin (Wikipedia) Bar Hill Tom Cat Gin Carla Piñeyro Sublett, former CMO at NI and now CMO at IBM Brent Adamson, Gartner Trish Muller, former CMO at The Home Depot CMO Huddles  Drumshanbo Irish Gun Powder Gin & PJ Rigney Story  Amass Dry Gin Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Drew's LinkedIn: https://www.linkedin.com/in/drewneisser/ Drew's Twitter: https://twitter.com/DrewNeisser CMO Huddles Twitter: https://twitter.com/cmohuddles  Renegade's Twitter: https://twitter.com/renegadellc  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today's episode we talk about marketing and brand building, a subject we don't discuss enough on this show. I loved Drew's new book, in part because of the lessons it holds for sellers, but also because of how similar today's environment is for CMOs and CROs, like: Everyone has an opinion on marketing They have to work with limited resources and unreasonable expectations Their bosses don't trust them And they get fired frequently. Sounds a lot like the sales world. So, in this same vein, we dig into why Drew believes marketing has become more complicated yet rarely more effective. And why that applies to selling as well. We talk about why it's so important to synthesize your marketing and sales messaging down to eight words or less. Plus, we dive into why brands with clear and consistent messages are far more likely to get the sale than the ones who pursue a matrixed approach, and what that says about the right approach to Account Based Marketing. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Wait, wait, wait… Renegade MARKETERS Unite? You heard that right. After 259 episodes, we're re-establishing a little bit more loudly and clearly what this podcast really is—a hub for renegade marketers. This is a podcast that records and celebrates fascinating stories from visionary B2B CMOs, a very specific brand of renegade thinkers in the B2B world. The name change falls right in line with Drew's new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands out Oct 5th, compiling insights gleaned from 450+ CMO interviews, research studies of 200+ CMOs, and years of torture testing the prescribed strategies. In this episode, Drew the host asks Drew the author some hard-ball questions about the book, like why you should read it and what you can learn from this valuable marketing resource. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/

B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, including:  Drew's role at Renegade and what lead him to write his new book  Drew's fascination with Ben Franklin  Why Drew has a passion for B2B Marketing specifically  The CATS methodology  How to be a Courageous marketer  How to be an Artful marketer   How to be a Thoughtful marketer – and why purpose matters  How to be a Scientific marketer – and how to focus on metrics that matter