CMO Convo

When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.→ Why marketing can no longer be seen as a cost center→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)→ The systems and dashboards that align sales, finance, and marketing→ Why long-term impact matters just as much as short-term pipeline→ The mindset shift marketing leaders must develop to drive revenueThis episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.

How can marketers thrive in the age of AI?In this episode of CMO Convo, Idan Gol, VP of Marketing at OX Security, explains why the future of marketing isn't about replacing humans with machines. It's about combining automation with creativity, taste, and strategy.From rethinking team structures to creating one of the first AI-powered growth marketing roles, Idan shares how he's building a marketing org that uses AI intelligently, not blindly.→ Why creativity and brand storytelling will matter more than ever→ How to integrate AI across your marketing team (without losing human touch)→ Lessons from companies that moved too fast to automate→ The skills every marketer need to future-proof their career

What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy?In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI.Karen's own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling, creativity, and human connection in business. This is a conversation about trust, empowerment, and the power of showing up as real people behind a brand.What you'll learn:→ How to build thought leadership across your entire team→ Why authenticity drives trust in B2B relationships→ How to balance AI tools with a human voice→ Simple ways to start a thought leadership program internally

AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it's too late.Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity lies: higher-quality conversions, new authority channels like Reddit and LinkedIn, and a shift from keywords to answer clusters.→ Why AI-driven search is reshaping brand visibility→ The difference between SEO and AEO (Answer Engine Optimization)→ The four areas CMOs must rethink: content, technical, authority, and measurement→ Practical steps to future-proof your brand in the age of AI

Most B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it's time to rethink how we approach marketing, creativity, and revenue ownership.In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table.What you'll learn in this video:→ Why most B2B marketing gets ignored→ How UGC, humor, and scroll-stopping content win attention→ The rise of the CRO role and what it means for CMOs→ Why marketing's job is to make sales easier→ How startups can balance creativity with measurable revenue

Most marketers think in terms of either B2B or B2C. But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer's decision.In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You'll learn how to build trust with both intermediaries and end customers, and why real conversations often reveal more than dashboards ever could.What you'll learn in this video:→ Why the line between B2B and B2C is increasingly blurred→ What B2B2C marketing looks like in practice (with real-world examples)→ How to build trust and credibility with intermediaries→ The mindset shift marketers need when data alone isn't enough→ Why talking to people is the simplest and most effective strategy

Marketers are hearing a lot about AI. But what does it actually change in the way teams work, make decisions, and connect with customers?In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn't just another tool. It's forcing a rethink of how marketing is structured. From smarter customer research to cross-team alignment, she explains why execution and soft skills are now as important as technical knowledge.This episode is all about the practical signals that show when a team is ready for AI, and the human skills that make adoption succeed.In this episode:→ How AI is changing customer research and ICPs→ Why specialists gain more from AI than generalists→ The role of soft skills in successful adoption→ Signs your team is ready to bring AI into strategy

How do we stay authentic, relevant, and human in a world of AI-generated everything?In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era.You'll learn:➝ Why personal branding on LinkedIn is now a core career asset (and common mistakes to avoid)➝ How to balance authenticity with AI-generated content without sounding robotic➝ A practical framework for organizational AI adoption (the REAL model: Relevance, Executive buy-in, Adoption, Learning)➝ The rise of AI agents in marketing — from content machines to contextual campaigns➝ What skills marketers should build now to stay ahead of the curveWhether you're a marketing leader, a startup founder, or just navigating personal branding in 2025, this conversation will give you fresh insights.

AI is reshaping go-to-market strategy, marketing careers, and even how companies are built. But what does that mean for marketing leaders, teams, and the future of work?In this episode of CMO Convo, Angeley Mullins (Chief Growth & Marketing Officer, advisor, and mentor) joins us to explore the rise of AI-driven GTM strategy, the skills marketers need to stay relevant, and why building your personal brand matters more than ever.Whether you're a marketing leader navigating change or an ambitious professional preparing for what's next, this conversation is packed with insights you can put into practice today.What you'll learn in this episode:→ How AI is changing go-to-market roles and org structures→ Why prompting is becoming the new essential skill for marketers→ The importance of critical thinking in an AI-driven world→ How to future-proof your career with adaptability and personal branding→ Why authenticity and human voice will always matter in business

In this episode, John Brezinsky, B2B marketing leader with experience at Babbel, Pearson, and Conductor, reveals how smart market research can transform your entire go-to-market strategy. John breaks down when research is actually worth the investment, how to structure studies that deliver actionable insights, and why most teams are sitting on goldmines of untapped market intelligence.If you're a marketing leader struggling with pipeline changes, competitive shifts, or just want to get closer to your customers, this conversation is loaded with practical frameworks you can implement immediately.You'll learn:→ The exact warning signs that signal it's time for market research→ How to interview lost prospects without trying to revive deals→ Why qualitative beats quantitative (and when to flip that script)→ Smart ways to use AI for data analysis without losing human insight→ A simple alignment framework to get stakeholder buy-in and budget→ Creative interview techniques that reveal hidden persona psychology→ Why your sales team is your best (and most underused) research asset

What happens when marketing stops being a support function and starts driving revenue?In this episode, Carlota Feliu, Head of Marketing at HP, shares how modern B2B marketing is evolving — closer to sales, closer to customers, and much closer to impact.Carlota unpacks the blurred line between ABM and demand gen, the real meaning of marketing-sales alignment, and how AI is (and isn't) changing how we work. If you're a marketing leader or aspiring to be one, this conversation is packed with hard-won insights from inside a global org navigating change.You'll learn:→ Why ABM and demand gen are two sides of the same strategy→ How marketing earns its seat at the revenue table→ What it takes to build real alignment between marketing and sales→ How AI can help solve problems without adding noise→ A simple framework (3Rs) to keep brand, relationships, and revenue in balance→ Advice for emerging marketing leaders in today's revenue-driven climate

How is AI really changing marketing?In this episode of CMO Convo, Invoca CEO Gregg Johnson shares hard-earned wisdom from decades in tech, offering a grounded, strategic view of AI's role in modern marketing. From consumer trust and data privacy to agentic AI and personalized brand experiences at scale, Gregg dives into the real blockers, opportunities, and human implications of AI adoption.Whether you're a CMO, marketer, or tech-curious leader, this conversation offers practical takeaways and a refreshing, no-fluff perspective on where AI is headed — and how to stay ahead of the curve.

In this episode, Sushovan Saha, Head of Marketing at Attentive.ai, breaks down how modern marketing leaders can drive real business impact by working backwards from revenue, aligning with sales, and rethinking the KPIs that matter.If you're tired of measuring success with page views and vanity metrics, this one's for you.✅ In this episode, you'll learn:Why "page views" and "open rates" don't cut it anymoreHow to reverse-engineer your funnel based on revenue goalsThe rise of sales enablement and cross-functional GTMHow to balance tactical execution with long-term demand genUnconventional lead gen channels (yes, Reddit and ChatGPT!)The impact of Google's AI Overviews — and how to adapt

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.In this episode, you'll learn:→ Why last-click attribution is useful, but flawed→ How to measure brand marketing when nothing is trackable→ What “triangulation” means in modern marketing measurement→ How to talk to your CFO about marketing ROI→ Why Funnel.io combines MMM, MTA & experiments — and why that matters→ Tips for spotting bad data and fixing marketing data quality issues

In this episode of CMO Convo, host Michal Lasman speaks with Tanya Alain, VP of Marketing at Upfluence, about the evolution of influencer marketing into a true revenue-driving channel. Tanya shares how her early experiences in PR and communications at L'Oréal laid the groundwork for a career now centered around creator marketing. She explains that influencer marketing is no longer about vanity metrics like impressions or reach, it's about measurable business outcomes, from conversions to ROI.Tanya emphasizes the growing relevance of influencer marketing in both B2C and B2B spaces, especially as platforms like LinkedIn, TikTok, and YouTube become discovery engines. She discusses how AI is reshaping campaign management—helping brands identify the right creators, automate operations, and scale their efforts more efficiently. The conversation also covers the importance of long-term creator relationships, authentic audience alignment, and the shift toward affiliate-style compensation models.For Tanya, the message is clear: influencer marketing is a critical part of a modern marketing strategy.

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

Join Norman Rohr, CEO of finway, as he breaks down the REAL playbook for marketing leaders in 2024. In this eye-opening episode of CMO Convo, we dive deep into:✅ How to balance strategy and execution when budgets are tight✅ The truth about AI's impact on marketing✅ Why the "player-coach" approach is your secret weapon✅ Navigating economic uncertainty without losing your mindWhether you're a startup marketer or a seasoned CMO, this conversation is packed with hard-earned wisdom that will transform how you think about marketing leadership.

In this episode of CMO Convo, host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board. Steve shares his approach to balancing long-term brand building initiatives with short-term demand generation, as well as practical tips for advocating for marketing resources and collaborating with cross-functional leaders on budget discussions.

As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies.In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.

Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and collaboration to unlock business growth.

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.Discover how Julia and her team are leveraging innovative technologies to transform the way healthcare stakeholders understand patient journeys and make informed decisions.

In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, the Lead Communications and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business.Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

Join Norman Rohr, CEO of FinBay, for an unfiltered dive into the world of modern marketing leadership. In this candid CMO Convo, Norman breaks down the real strategies for thriving in today's challenging business landscape - from navigating tight budgets and AI disruption to balancing strategic thinking with hands-on execution.

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business.Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, the Lead Communications and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and collaboration to unlock business growth.

Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.

Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies.In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.

As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

In this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board.

Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!

In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.

It's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in alignment?No organization wants to have their sales and marketing teams toiling away in silos, failing to communicate on key strategies and initiatives. misaligned goals lead to poor lead nurturing, and that has a very obvious negative impact on conversion. But how do you get sales and alignment in order? That's what we wanted to find out. So, we sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync.

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.comDisruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down.But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

Who are the most important people for driving growth? It's a big question, but it's one we looked to answer in this year's Growth CMO Report. In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborate with other departments, and what opportunities they have to connect with customers.Want to dive into the full report? Head to the CMO Alliance Website and unlock your path to sustained growth.Don't miss the opportunity to meet Morgan another top markeitng leaders at the CMO Summit New York 2024 on March 20th. Get your ticket for the chance to discuss challenges and opportunities in markeitng with top CMOs. Head to the event website for more information.

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.