Podcasts about periodic table a renegade

On this episode, Drew Neisser, Founder of CMO Huddles, provides an in-depth examination of modern marketing leadership, offering insights into the multifaceted responsibilities of today's CMOs.Key Takeaways:[02:24] Drew Neisser's inspiration from Ben Franklin — emphasizing that action in marketing is more significant than just words.[05:25] The common misconception that marketing is easy, and the top challenges faced by CMOs.[11:26] The importance of balancing direct reports and ensuring the team structure aligns with the overall company strategy.[17:51] The value of CMOs diversifying their experience to potentially qualify for CEO roles.[37:01] The potential benefits of transitioning from a regular CMO role to a fractional one, especially later in one's career.[42:53] The importance of a unified marketing strategy — Illustrated by IBM reducing their number of global campaigns for more efficient outcomes and improved employee satisfaction.Resources Mentioned:Drew Neisser -https://www.linkedin.com/in/drewneisser/CMO Huddles | LinkedIn -https://www.linkedin.com/company/cmo-huddles/CMO Huddles| Website -https://cmohuddles.com/"The CMO's Periodic Table: A Renegade's Guide to Marketing" by Drew Neisser -https://www.oreilly.com/library/view/the-cmos-periodic/9780134293806/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Uniquely wired as both strategist and writer, Drew Neisser has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, a live-streaming show on LinkedIn called Renegade Thinkers Live, his CMO Spotlight column for AdAge, and his 1st book The CMO's Periodic Table: A Renegade's Guide to Marketing. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands launched October 5th, 2021. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Drew Neisser: Website: https://renegade.com/ Twitter: https://www.twitter.com/DrewNeisser LinkedIn: https://www.linkedin.com/in/drewneisser/

How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?, Courageous Strategy - Why ‘clearing the clutter' is important ? Why differentiation and distinctiveness is so important? How has Arrow, Ben & Jerry & other brands applied it ? Artful Ideation -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing? Thoughtful Execution -How do we engender brand love & make the customers the heroes of brand story ? Why every CMO should have at least a few key customers on speed dial ? Scientific Method- How do the CMOs work with CFOs to develop metrics that matter for employee satisfaction, customer advocacy, and prospect interest ? What should be the most important metrics to measure? What is 'Blended Brand Awareness' tracker? Drew answers the above questions and many more as he takes us on a fascinating journey to be a CATS CMO. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Neisser's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew's 2nd book, is on Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands . Ranked among the top CMO influencers, Drew Neisser is a LinkedIn Top Voice in Marketing 2022 . He is a host of podcast for B2B CMOs & an AdAge CMO columnist. Please connect with him on Linkedin & he promises to send a chapters of his book for free https://www.linkedin.com/in/drewneisser/ Please visit his company website https://renegade.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Drew Neisser 02:33 Book Renegade Marketing - Best Practices of Successful CMOs 05:35 CATS Framework after Interviewing 500+ CMOs 07:45 Courageous Strategy - Focus & 'Clear Away the Clutter' 11:01 Courageous Strategy - Daring to Be Distinct - Arrow Electronics Case Study 13:15 Courageous Strategy - Pounce on Purpose like Ben & Jerry's Ice cream or KIND Snacks 16:49 Artful Ideation - Perfect Pithy- Find Your Eight Word Story 19:25 Purpose Driven Story Statement -How not to do it - Family Circle Magazine 21:35 Purpose Driven Story Statement - How to do it - Case Paper 23:13 Thoughtful Execution - Customers on Speed Dial, User Committees, Customer Advisory Board 30:12 Thoughtful Execution- Renegade Marketer Puts Employees First 32:10 Scientific Method- Key Metrics - Customer Satisfaction, Employee Satisfaction, Brand & Sales Velocity 37:44 Scientific Method - Blended Brand Health Tracker 44:49 Rapid Fire - Personally Speaking with Drew Nessier 46:16 Connect with Drew Nessier Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Uniquely wired as both strategist and writer, Drew Neisser has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, a live-streaming show on LinkedIn called Renegade Thinkers Live, his CMO Spotlight column for AdAge, and his 1st book The CMO's Periodic Table: A Renegade's Guide to Marketing. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands launched October 5th, 2021. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Drew Neisser: Website: https://renegade.com/ Twitter: https://www.twitter.com/DrewNeisser LinkedIn: https://www.linkedin.com/in/drewneisser/

Drew Neisser is the CEO and Founder of Renegade, a New York based award-winning strategic marketing boutique for B2B innovators. He has also created CMO Huddles for B2B Chief Marketing Officers. Drew is the author of two books, The CMO's Periodic Table: A Renegade's Guide to Marketing, and Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  Drew is considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems. He is a strategist, writer, and he has helped rebrand a number of large US companies. Throughout all of his work, Drew shares his passion about the role marketing can play to make our lives a bit better. We talk about how his books have helped his company, and helped him achieve the status as an influencer in the marketing space. Our chat ranges over marketing books, publishing, and what he sees as the effect of the pandemic on marketing going forward. Have a listen!  You can find Drew's most recent book – written and published during COVID  here.Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands—Richelle Wiseman: website | linkedin | facebook

Today's guest is Drew Neisser, CEO and Founder of Renegade, an award-winning strategic boutique firm for B2B innovators and Chief Marketing Officers and the founder of CMO Huddles, a fast growing community for CMOs. Drew is the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing" and "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands". Drew is deeply passionate about the role marketing can play to make our lives better. In this episode Drew shares how his desire to help Chief Marketing Officers (CMOs) connect with each other during the pandemic turned into a successful business. He shares the Clearing Away the Clutter Pledge from his book, his best leadership tip and more. To learn more about CMO Huddles, visit https://cmohuddles.com/

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation About the Author: Drew Neisser is the founder of Renegade, a strategic boutique for B2B innovators, and CMO Huddles, a membership organization exclusively for B2B CMOs. He's also the host of Renegade Thinkers Unite. Ranked among the top B2B influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins's podcast, among many others. Besides his long-running Ad Age magazine column, he's contributed articles to FastCompany, Forbes, MediaPost, and CMO.com. Drew's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, published in 2015, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew started his advertising career at Wells Rich Greene, and later moved to J. Walter Thompson, and Chiat/Day, and then founded the agency that became Renegade in 1993. And, interesting fact – he's obsessed with (and a bit of an expert) on American founding father Benjamin Franklin! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/renegade-marketing-drew-neisser

On today's podcast I have CEO and Founder of Renegade, Drew NeisserUniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, a live-streaming show on LinkedIn called Renegade Thinkers Live, his CMO Spotlight column for AdAge, and his 1st book The CMO's Periodic Table: A Renegade's Guide to Marketing.His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands recently launched and is out now. Considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins' podcast among many others. A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role marketing can play to make our lives a bit better if not save the planet. Have a listen!Where to find Drew:https://renegade.com/https://www.linkedin.com/in/drewneisser/

Previous Episode 1721Drew Neisser is founder & CEO of Renegade, the NYC-based strategic boutique for B2B innovators. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 350 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, his CMO Spotlight column for AdAge, and his 1st book The CMO’s Periodic Table: A Renegade’s Guide to Marketing. His 2nd book, Renegade Marketing: The 12-Step Playbook for B2B Innovators will be released in late 2020. Drew and the Renegade team have won just about every award imaginable for creativity and marketing effectiveness. Among Drew’s credits, naming the Toughbook for Panasonic which he helped grow to over a ½ billion in sales, repositioning a wide range of B2B brands including Case Paper, Cofense, Riskified, Tungsten Networks and Utak, conceiving the HSBC BankCab, a guerrilla marketing campaign that delighted New Yorkers for 11 years and crafting the enduring tagline, “Where Family Comes First” for Family Circle. Recognized among an elite group of B2B influencers by Gartner, IBM, Pega and Marketo, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins’ podcast among many others. A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role marketing can play to make our lives a bit better if not save the planet. Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996.  He earned a BA in history from Duke University and lives in Manhattan with his wife, two kids and a French bulldog named Louie. He currently sits on the boards of the Urban Green Council and the Duke Alumni Association. An avid Ben Franklin fan, Drew’s favorite aphorism remains, “Well done is better than well said.” Support us on Patreon: www.Patreon.com/12minconvosListen to another #12minconvo

You may be storytelling about your brand, but are you a courageous marketer? Do you have what it takes to cut through the clutter? Courage is something that we need to embrace today, especially if you are a marketer. How do we make a brand stand out? How do we get recognized? CMOs have to have both sides of their brain working. My guest today is Drew Neisser the founder and CEO of Renegade, a marketing company that helps courageous CMOs cut through the clutter. Drew is a strategist and writer who has helped dozens of CMOs unleashed their inner renegade. He has told the stories of over 300 marketers via his AdAge column, his book The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and his podcast called Renegade Thinkers Unite. Show Notes [04:09] Drew's first taste of marketing was when he was in college. He created flyers and passed them out at Duke University when he was running a film event. [04:36] To his surprise, his tactic worked and people came to the theater. [05:39] Working at an agency Drew learned everything you shouldn't do when marketing. [06:19] He worked at different agencies until he finally had the opportunity to get involved with Renegade, which he eventually bought out. [08:04] Calling your agency renegade sets the bar pretty high. They present clients with ideas and programs that they may not necessarily be expecting. [09:59] Drew's books orchestrates and organizes all of the elements that CMO's use. He used his existing interviews and added a few more, and ended up with a book. [11:32] The CMO roll is the most bespoke role. CMO's are in charge of so many different things from marketing to sales to product development. [12:18] A great CMO can pick what they need in the moment and apply that with some general principles in mind. [13:06] A great CMO has the courage to be unique, and the courage to make sure that the brand is unique. [14:35] CATS courage, artful, thoughtful, and scientific. These are the things that make a great CMO. Plus, having the ability demonstrate that they can solve the problem the client didn't even know they had. [14:58] CMO's have to artfully build a team. The great ones are also great storytellers. [15:56] Being thoughtful and thinking about how to be of service to your customers. [16:45] Science is always creating hypothesis and testing. [19:00] Because of all of the technology, CMO's frequently have to go back for more for more continuing education. [24:09] The difference between male CMOs and female CMOs. Sometimes female CMOs are reluctant to put the spotlight on themselves. They talk more about building and nurturing teams and seem to be more self aware. [28:29] Get the operational experience that you need and then when you get on a board, keep in mind that it is an advisory role. [28:56] Leaders who give credit to their teams excel. [29:43] As a CEO, Drew tries to do only the things that only he can do. He also understands how to delegate. He focuses his interviews on people who will be of interest to his clients. [31:47] His episodes are also a springboard for additional content like his AdAge columns. [32:22] Business books are about delivering hope. Books that give a simple path seem to be more successful. [33:50] One of Drew's heroes is Benjamin Franklin. He was America's first chief marketing officer. "Well done is better than well said." This Benjamin Franklin quote has been a mantra for Drew. [35:26] Drew personally loves social media. In 2008, when they pivoted to social media, it saved their company. [39:16] Drew is a marketing omnivore. He just loves learning. He knows that working on one business and just one channel would bore the heck out of him. [40:14] He also needs deadlines and pressure to do his best work. [42:06] To become a better leader Drew recommends reading Team of Rivals: The Political Genius of Abraham Lincoln to learn how to bring out the best in a team.   Links and Resources: Renegade AdAge Renegade Thinkers Unite The CMO’s Periodic Table: A Renegade’s Guide to Marketing Drew Neisser on LinkedIn @RenegadeLLC on Twitter @DrewNeisser on Twitter Team of Rivals: The Political Genius of Abraham Lincoln

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary You can create an authentic fundraising experience that is as interesting as it is strategic. All you need to do is to know your story and find leverage in what distinguishes you from the rest. Marketing trends are great to watch because they give you a sense of what’s out there and what people are responding to. However, just because a trend works for one organization doesn’t mean it will work for yours. Each organization has its own purpose, views, and mission. Your organization’s mission will become the backbone of your story. Staying true to your mission and being creative in the process will help you find your story and share it with passionate people who can intimately relate with your story. Find your tribe and share your story. Package your story into your marketing campaign and see how storytelling can easily help others understand your mission. All brands and organizations (whether they’re nonprofits or not) have stories that ensure that they both gain new supporters and retain loyal supporters. Your story and your brand go hand-in-hand. Although design is very important, establishing your brand goes far beyond creating a logo and a style guide. Branding is the combination of your story, personality, and values. What words, feelings, and visuals come to mind when you think about your organization? What about when others think about your organization? Branding even goes beyond showing your audience who you are and what you’re like. It’s also a matter of creating real estate in your audience’s minds. Your audience may know you, like you, and trust you - but will they remember you? Branding is an exploration in trust. A chapter in our book, “Brick By Brick”, delves deeply into the importance of having a great backstory. A prime example wherein this concept is so properly and commonly executed is in the way that superheroes are so successfully marketed. Superheroes and brands have more things in common than what you might think. You can read our book to find out what these commonalities are and how they can greatly affect your fundraising campaign. In this episode, Drew Neisser, of Renegade, shares some moments of storytelling in action. Listen in as he explains why it’s important to think for yourself and to reflect on how to market effectively with a genuine story. About Drew Neisser Drew Neisser, founder and CEO of Renegade, is a recognized authority on cutting-edge marketing techniques having won enumerable awards for creativity and campaign effectiveness. Part strategist, part ideator and part therapist, Drew is well known to numerous CMO’s as their secret weapon. Recognized among “50 Thought Leaders over 50” in 2014 & 2015 by Brand Quarterly, Drew is a prolific blogger for a long list of online publications including Forbes, FastCompany, SocialMediaToday, MediaPost, TheCMOclub, CMO.com and SmartBrief. A frequent speaker at a wide range of events, Drew’s been a featured expert on ABC’s Nightline and CNBC as well as The New York Times, Adweek and Digiday, among others. Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and for his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing. Drew is a trusted advisor to many of these CMOs and authors the highly praised CMO of the Week column for Social Media Today and TheCut, his coveted monthly newsletter. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY. [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

This week’s episode of “Marketing Today” is a change of pace — a podcaster talking to a podcaster. Alan engages in a lively discussion with Drew Neisser, whose Renegade Thinkers Unite podcast has recently reached the 50-episode milestone. Neisser is also the founder and CEO of Renegade, an agency that focuses on helping CMOs develop their innovative and strategic thinking, and the author of “The CMO’s Periodic Table: A Renegade’s Guide to Marketing.”  At the heart of Neisser’s marketing approach is a seemingly simple touchstone: strategy. “If the CMO doesn’t spend enough time on strategy, they’re not going to win,” says Neisser. “And if a CMO has a solid strategy and a big idea, they have an easier job.” But Neisser also believes a marketer has to possess a certain bravery to succeed, especially at a time when their consumers are seeking brands that take a stand: “I’m in the business of giving CMOs the courage to have their brands mean something.” Highlights from this week’s “Marketing Today” podcast include: Neisser describes how Ivy League and film school rejections were the best things that ever happened to him. (2:24)  Neisser: “I guess you could say I’m in the business of making the most out of difficult situations.” (4:54) On Renegade: “We’re in the courage business.” (6:11) Alan and Neisser talk about all-star CMOs. (7:44) Alan and Neisser discuss the difficulties inherent in the CMO role. (12:18) Neisser dishes on content marketing. (20:25) “Story” — The most overused word in the business. (24:56) The power of the shoebox — Neisser talks about brands he admires. (30:23) Support the show.

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing   “I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: A/B Testing Starter Guide Visual Website Optimizer Optimizely Ways to contact Chris: Twitter: @ChrisDayley Website: www.DisruptiveAdvertising.com 

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing   “Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.”  – Drew Neisser What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser Ways to contact Drew: Twitter: @DrewNeisser Website: www.renegade.com  

  Described by Inc as one of the “sharpest minds” in marketing, Renegade Thinkers Unite podcast host Drew Neisser is a recognized authority on cutting-edge techniques and has won innumerable awards for creativity and campaign effectiveness. In Episode 0, Drew tells you what he's learned from interviewing over 200 Chief Marketing Officer in the last five years and how these lessons can be applied to just about any marketing challenge.   Ranked among “50 Thought Leaders over 50” by Brand Quarterly for 3 years in a row, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, iHeart Radio and the Tony Robbins podcast series among many others.  Drew is the author of the highly regarded book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing. He is a frequent keynote speaker and emcee at top marketing conferences including the 2017 Marketo Marketing Nation Summit and is counted among a small group of IBM Futurists. Last but very definitely not least, Neisser is the founder and CEO of Renegade, the NYC-based marketing agency that has been helping CMOs find innovative ways to cut through since 1996.   

How do you capture the limited attention of your clients through marketing when they are constantly being bombarded with advertising? How do you compete with corporations that have seemingly unlimited resources? Through world-class marketing.World-class marketing comes from creating a unique selling proposition we call value-added marketing. You're literally adding value to your customer's lives. You do something. You teach them something. You give them something valuable that costs them nothing then they look to you as the expert, and want you to supply them with more information, more experience, more products. In this episode of the Tony Robbins Podcast, you will hear from Drew Neisser – author of The CMO's Periodic Table: A Renegade's Guide to Marketing, and Founder and CEO of the NYC-based social media and marketing agency Renegade – as he discusses how businesses can create value-added marketing and use that to connect and engage with their customers on a new level. This podcast is brought to you by Business Mastery. Do you have the right mindset and skills to take your business to the next level? Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy. Remember, business success is 80% psychology and 20% mechanics. If you're ready to learn and master the strategies to help you grow your business and stay competitive, then don't hesitate. Apply for the next Business Mastery program now. Learn more about our Business Mastery event at www.tonyrobbins.com/events/business-mastery

What does the C-Suite and Board Need to Know about this Key Member of the Team? Find out by listening on the go to our conversation with Drew Neisser, founder and CEO of Renegade LLC, and author of the new book The CMO's Periodic Table: A Renegade's Guide to Marketing, featuring insights from 64 marketing luminaries. Drew wasRead More The post The CMO as a Transformative Force in Business appeared first on Business Advancement.