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Amanda Archila, executive director at Fairtrade America, and Anna Mann, associate director of responsible business at Fairtrade Foundation, discuss the food price and value gap, and highlighting the root cause of the issue from the producer's perspective. In conversation with Innovation Forum's Ian Welsh, they talk about what constitutes fair pricing and how to evenly distribute costs along value chains. Fairtrade Foundation and Fairtrade America will be at Innovation Forum's future of food and beverage conference series in Amsterdam (13th-14th May) and Minneapolis (29th-30th May). Click for registration details to join us.
This week: Niamh McCarthy, director for climate-related risk at Climate Advisers, talks with Ian Welsh about the launch of a new report from the Orbitas initiative on the Brazilian cattle sector and the impact of climate transition. They discuss the sector's risks and opportunities amid climate transitions, and the impacts of the incoming regulatory change. And, Ian talks with Amanda Archila, executive director at Fairtrade America, and Anna Mann, assistant director of responsible business at the Fairtrade Foundation, about pricing pressures in food value chains. In particular, they discuss how to ensure that they don't always impact growers unfairly. Plus: the European Court of Human Rights calls out the Swiss government for insufficient action on climate change; lack of government support and insufficient funding hinders SME companies to take climate action; and, UK retailer Waitrose partners with Tony's Chocolonely Open Chain initiative for responsibly sourced cocoa, in the news digest. Host: Ian Welsh To discover further analysis from the Orbitas report, join expert panelists at an Innovation Forum webinar on 30th April at 3pm CET. Click here for full registration details.
This week: a preview of what's coming up including an interview with Climate Advisers on their new Orbitas' report on the Brazilian cattle sector, and an initial look at the gap between price and value in supply chains with Fairtrade America and Fairtrade Foundation. Full interviews will be available later this week. Plus: Innovation Forum's Ian Welsh and Hannah Oborne talks about what to expect at the Future of Food conference in Amsterdam on 14th-15th May. They share some agenda highlights and what to expect across the two days. Click here for full registration details.
People often don't stop to think about where their food comes from or who has handled it. Who actually picks it and who is the human behind it? This is where Fairtrade comes in. Carlos Urmeneta is the Director of Commercial Partnerships at Fairtrade America, the most recognized ethical label in the world. Fairtrade changes the way trade works by prioritizing better prices, decent working conditions, and a fair deal for farmers and workers. Carlos shares his advice for any companies looking to get started with Fairtrade certification, how to get your produce Fairtrade certified, and how you can make more conscious choices as a consumer. Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep52
The next time you're enjoying your morning coffee and your chocolate banana pancakes for breakfast, think about where those products you're buying actually come from and who is farming them. The ugly truth is that those products could be the result of people living in poverty and getting paid an unfair price for their goods. According to the World Bank, many smallholder farmers around the world are living on less than $2 a day. Sadly, the commodity prices are not set by the farmers themselves, but they're set on Wall Street. And so, there's a total disconnect between what the realities are on the ground. Today's conversation is very important because we're going to discuss the impact of choosing Fairtrade with Kate Stritzinger, the director of Marketing and External Relations for Fairtrade America. If you want to start prioritizing buying Fairtrade products, visit fairtradeamerica.org to see all of Fairtrade certified products there. Additionally, you can find products in your local market and grocery store by finding that Fairtrade Mark, the blue and green logo with a person raising their hand up. In this episode, you will hear: The working conditions for farmers outside of the fair trade program The percentage of women in the farming industry and the challenges they face Examples of goods or products with the worst working conditions The benefits of Fairtrade to farmers How Fairtrade is including producers in the process How consumers can positively impact the farmers Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: www.fairtradeamerica.org instagram.com/fairtrademark_us Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
In this episode, Kenneth sits down with Mark Inman of Sustainable Harvest to talk about coffee certifications. They discuss each of the recognized certifications, explaining what they mean and the standards the farmers have to follow to gain each of them. Understanding all of this will help you to choose a coffee that fits in with your values and the way you want to live your life. KEY TAKEAWAYS Organic coffee is about more than chemical free farming. It is designed to support the environment. ROC certification encourages a more advanced level of organic farming. For small farms, it is cost prohibitive to go through the certification process. If you see certifications that are different from those discussed in the show, the chances are they are misleading or even fake. Rainforest Alliance is focused on farm safety and the preservation of biological species. Fairtrade certification creates a minimum floor price to ensure small farmers can make a profit. Coffee is severely underpriced. Fairtrade America is different from Fair Trade USA. Carbon neutral certification is still being developed. Direct trade is not as good as it sounds. Mark explains why. BEST MOMENTS ‘USDA organic is an offshoot of just the organic certification. ´ ‘There are a handful of chemicals that are systemic that go into the root system and attack the oils of the coffee.' ‘Coffee continues to be a crazy good foodie bargain.' EPISODE RESOURCES USDA's National Organic Program standards : (https://www.ams.usda.gov/about-ams/programs-offices/national-organic-program) Rainforest Alliance standards: https://www.rainforest-alliance.org/ Bird Friendly Standards: https://nationalzoo.si.edu/migratory-birds/bird-friendly Fair Trade International (Fair Trade America) - https://www.fairtrade.net/standard Fair Trade USA - https://www.fairtradecertified.org/business/standards GUEST RESOURCES Website: https://www.sustainableharvest.com/ Instagram: https://www.instagram.com/sustharv/ on Instagram for Sustainable Harvest Mark Inman Instagram: https://www.instagram.com/norcalglobetrotter/ on Instagram for Mark Inman VALUABLE RESOURCES Award-winning single-origin specialty coffee: https://umblecoffee.com/ You're disciplined and high achieving. You never settle. Shouldn't the fuel that helps you reach your goals be held to those same standards? Instead of a crash-inducing cup of jo, you need coffee with optimal antioxidants and anti-inflammatories. A coffee so good that you can drink it black. At Umble Coffee, we only roast specialty-grade arabica coffee from around the world with cupping scores 84 and above. Don't sabotage yourself in pursuing your goals - drink coffee that tastes better and is better for you. No crash, great taste, and better long-term health benefits. That's Umble Coffee. Instagram: https://www.instagram.com/umblecoffee/ Facebook: https://www.facebook.com/umblecoffee/ Twitter: https://mobile.twitter.com/umblecoffee ABOUT THE HOST As a coffee lover, physician, chemical engineer, serial entrepreneur, competitive runner, writer, and family man, Kenneth knows what it's like to push yourself to achieve goals very few accomplish. He's one of the best specialty coffee roasters in the United States as he's a multi-year US Coffee Roasters' Competition Finalist. He created Umble Coffee Co with the belief that, if sourced and roasted right, coffee can taste phenomenal and be good for you. “Life's too short to drink bad coffee.” Podcast Description Coffee 101 is an educational show on all things coffee. The host, Kenneth Thomas, starts with the most basic questions about coffee and builds your knowledge from there. If you love coffee, are curious about coffee, or you're a business just looking for a resource to train your team, Coffee 101 is without question the show for you! Season 1 is all about coffee's journey from seed to shelf.BUY COFFEE!: https://umblecoffee.comSee omnystudio.com/listener for privacy information.
Kari is the CEO of The Content Factory, a digital PR agency that specializes in SEO and social media marketing. Their portfolio has featured a wide variety of purpose-driven brands, including Astroglide, Fairtrade America, Innovyze, POLYWOOD, enterprise-level SaaS companies and a lot of others in between. They represent multiple billion-dollar accounts and SERPstat recently named her one of the top 3 women in the SEO industry. Kari and her team has been featured in Forbes, Fast Company, Inc, Entrepreneur and many other media outlets for our digital marketing expertise and work culture. Thrive named her a "limit-breaking female founder" and NBC News referred to her as a "CEO who takes job perks to the max" due to the fact that all of her employees work from home, or wherever there's WiFi.
Kari DePhillips is the CEO of The Content Factory, a digital PR agency that specializes in SEO and social media marketing. She started TCF in 2010 with $500 and some SEO skills, and the company is now one of the top SEO agencies in the English-speaking world. Our portfolio features a wide variety of clients, including Astroglide, Fairtrade America, enterprise-level SaaS companies, and a lot of others in between. Episode Links:Website: http://contentfac.comWebsite #2: http://workationing.comLinkedIn: https://www.linkedin.com/in/karidephillips/Facebook: https://www.facebook.com/groups/workationing/Instagram: https://www.instagram.com/karidephillips/Joey Pinz Conversations Podcast Information: • Website: https://www.joeypinz.com • Link Tree: https://linktr.ee/joeypinz • Music by Tom Izzo: @wahlsinger https://tomizzomusic.com Support our podcast: • Subscribe: https://joeypinzconversations.com/subscribe/ • How much is this podcast worth to you? Consider $5, $10 or $20/mo with Patreon: https://www.patreon.com/joeypinz • How about a one-time payment? • What is the episode worth to you? $25/$50/$100/$500 /$1,000/$5,000 with PayPal (one-time): https://www.paypal.com/paypalme/JoePannone Please subscribe/follow to Joey Pinz Discipline Conversations Podcast: • Spotify, Apple, Google, or others. Please consider rating with 5 stars if you like it. • Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438 • Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10 • Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODI4OTA2LnJzcw • YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1Please follow on social media: @TheJoeyPinz • Instagram: @TheJoeyPinz https://www.instagram.com/TheJoeyPinz • Twitter: @TheJoeyPinz https://twitter.com/TheJoeyPinz • Facebook: @TheJoeyPinz https://www.facebook.com/TheJoeyPinz • TikTok: @TheJoeyPinz https://www.tiktok.com/@thejoeypinzFinally, join our newsletter: https://joeypinzconversations.com/#newsletterSupport the show (https://www.patreon.com/joeypinz)
The pandemic's impact on frontline workers, including farmers and food manufacturers, paired with recent high profile social justice movements and spectacular displays of climate change over the past 18 months is spurring more consumers to look for and buy products ethically certified by independent third-parties, such as Fairtrade America.
This week: Some early pointers from Innovation Forum’s new smallholder farmer research group – involving Clinton Foundation, COLEACP, CottonConnect, GIZ, Golden Agri-Resources and Nestlé – from Dr Peter Stanbury. And, another chance to hear from Fairtrade America’s Stephanie Westhelle about working to ensure long-term sustainability in the west African cocoa sector. Plus: Coca-Cola, PepsiCo, Danone, Nestlé and others underline commitment to PET bottle deposit return schemes; new global rubber sector sustainability commitments; and, UK Modern Slavery Act tightens reporting requirements, with civil sanctions to come, in the news digest. Host: Ian Welsh
Interviews with pioneers in business and social impact - Business Fights Poverty Spotlight
Peg Willingham is the Executive Director of Fairtrade America. Fairtrade’s mission to work with businesses, farmers and workers certifying products as ethically and sustainably sourced is more important than ever. Listen to this podcast to hear Peg share her insights of the compounded effects of COVID-19 on many of the world’s poorest farmers; As a health and livelihood issue. She shares why we may need to reassess the value placed on our food: “You think about a banana,” explains Peg. “It’s the most exported food in the world, it might have travelled thousands of miles and yet it’ll be cheaper than an apple grown 40 miles away.” And how the private and public sectors play vital roles in ensuring a future we want. Our conversation with Peg takes us around the world. Her own personal journey as U.S. Foreign Service officer, with tours in Costa Rica, Saudi Arabia and Colombia, saw her receive five Superior Honor Awards. But it was on one of these tours that her commitment to fair trade was cemented. Find out why a stop in Banana Company Town in Costa Rica would fuel her passionate support of people working in tough circumstances. Find out about Peg’s personal journey – why Banana Company Town in Costa Rica – the ghost town that was left behind after corporate sort cheaper labour else where triggered her passionate focus on supporting people on the front line. This conversation takes place during the UN General Assembly 2020, as part of Business Fights Poverty NYC Online 2020. Links: Business Fights Poverty NYC Online 2020: https://snipbfp.org/BFPNYC2020 Fairtrade America: https://www.fairtradeamerica.org
Stephanie Westhelle, development manager for sustainability and partnerships at Fairtrade America argues that it’s hard to see how cocoa supply chains can be viable in the long term if farmers are compensated by less than $1 a day in a sector worth over $150bn a year. She discusses how poverty, gender inequality and child labour risks can be tackled, and why these are closely linked to the deforestation associated with the cocoa sector in west Africa. Beyond simple farm economics, consumer pressures and the industry taking a more holistic view of cocoa “supply communities” are required, she says, to enhance the sector long-term. With Ian Welsh.
This week: Stephanie Westhelle, development manager for sustainability and partnerships, Fairtrade America, on challenges for developing farmer incomes in the cocoa sector to ensure long-term producer community viability. Plus: UN Global Compact reveals big sustainable development goals shortfall; soy sector reaffirms commitment to protect Brazil’s Cerrado; Rainforest Alliance certification shakeup; renewable energy sector labour rights processes lacking essential policies; and human rights defender Andy Hall’s acquittal upheld in Thailand, in the news digest. Hosted by Ian Welsh
Mary Linell-Simmons, director of marketing at Fairtrade America, talks with Innovation Forum’s Ian Welsh about some of the human rights impacts of the coronavirus pandemic in commodity supply chains. Taking the the coffee sector, she argues that fluctuating prices driving the timing of crop harvesting brings a number of labour rights risks. And they discuss the child labour risks for the cocoa sector in west Africa, and the necessary sensitivities required to address the challenges.
This week: Mary Linnell-Simmons, Fairtrade America’s director of marketing, discusses some of the trade and human rights implications of the coronavirus pandemic, including commodity supply chain child labour risks, and how consumer relationships with brands are changing. And, Intel’s senior manager for supply chain sustainability, Mike McDonnell, talks about some of the ongoing compliance challenges for a company with 10,000 suppliers and how more specific rules and guidance is a real help. Hosted by Ian Welsh
We’ve had a couple of Fairtrade focused episodes such as Kim Chackal from Equifruit, so familiarize yourself with that episode if you haven’t already. Now we’re going to the East Coast and we’ll be talking about the amazing effect Fair Trade has on farmers and why big companies such as KIND are buying fair trade products. Learn about Bryan Lew’s career path and his advice for anyone when it comes to climbing to the top. You can do it too, even if you’re a cashier at a small grocery store. About Bryan Bryan Lew is the chief operating officer for Fairtrade America, where he leads the effort to expand awareness of Fairtrade America’s mission among U.S. businesses and consumers to ultimately increase revenue and grow the organization. Bryan brings expertise in the natural foods industry from his previous roles leading operations for Sur la Table and MOM’s Organic Market. Bryan was also an executive vice president at Whole Foods Market. Show Notes Whole Foods (first started when there were 10 stores) Why did you decide to join Whole Foods?: Something felt different. They took advice to heart. What do you do?: Fair trade is simple. We try and balance the value of trade for things that we all love to eat. Chief Operating Officer: We mainly talk with other companies and see how we can streamline the process KIND BARK: They use fair trade cocoa in their product exclusively Most popular Fair Trade Product: Coffee!! Trip to origin Endangered Species Chocolate: a chocolate company who went to West Africa to see the process. How do you get Fair Trade?: For the farmer, it’s not super hard. When you’re ina community of Farmers, people see the differences when Farmers can build a school or a hospital with a fair trade certified. Why is coffee so cheap?: Brazil and other countries have invested very heavily in coffee What makes Fair Trade appealing?: Consumers want it, brands think it’s valuable and stores want it My Food Job Rocks: I love being in something my daughter can be proud of What trend or technology, is exciting you right now?: LOFT-Local, Organic or Fair Trade. On transparency: What are the tools to better communicate transparency? QR codes didn’t work. We have an App that might help too. What’s one thing in the food industry that you’d like to know more about?: Blockchain. I think it will do really well in showing where or food comes from The brand map that shows all of the companies owning something Greenwashing Leadership Books: Good to Great by Jim Collins Any advice for the food industry?: There are a few skills that are indespensible in any industry. The ability to Hustle is really important. You have to continue to follow up. What do you consider a finish?: Simplify, focus and execute. Sometimes it can take a while
“Fair trade" is ubiquitous in the coffee world, yet it's not very well understood by consumers--or even many within the coffee industry. I sit down with Isabella Pacheco and Stephanie Westhelle from Fairtrade America to discuss the definition of Fairtrade certification and how their group focuses on working with small farmers though the co-op model. They also ask if you could add a Learn more about Fairtrade at fairtradeamerica.org or on social media @FairtradeMarkUS. As always you, can email me at martin@mayorgaorganics.com. I always appreciate feedback. --- Send in a voice message: https://anchor.fm/cultivatingchange/message
Kari is the Founder and CEO of the Content Factory. The Content Factory is a digital PR agency that specializes in SEO, and they represent several national clients ranging from Astroglide to Fairtrade America. Everyone on their team works remotely, and Kari is a full-time digital nomad.She's also the co-host of the Workationing podcast, which follows her adventures with Kelly Chase in traveling the world while living intentionally and knocking items off of her bucket list.
This podcast re-posted with permission from the National Press Club. To see the original podcast page for this episode, please go to the NPC website: https://www.press.org/news-multimedia/audio/exploring-growing-popularity-fair-trade-products Shannon Fisher explores fair trade, a manufacturing and distribution process that closely monitors imported products and ingredients from farms to store shelves, with an emphasis on global human rights. Shannon interviews Rodney North, director of Marketing and External Relations for Fairtrade America, which is the foremost domestic certifier of fair trade products. They discuss the certification process and the reasons for the growing popularity of fair trade products. Shannon later speaks to Cheryl Pinto, director of Values Led Sourcing for Ben & Jerry’s, about her company's use of these products. The ice cream manufacturer is the foremost corporate user of fair trade products in the United States. Follow Shannon on Twitter: @MsShannonFisher Follow the National Press Club on Twitter: @PressClubDC #Journalism #NationalPressClub #Podcast #Trade #FairTrade #FairtradeAmerica #Ben&Jerrys #BenAndJerrys #ShannonFisher #MsShannonFisher
Grab a cup of coffee for this conversation with Mary Linnell-Simmons of Fairtrade America as we explore the ideas behind "fair trade" and consider the implications of our choices. Do you know anything about that coffee? Who grew the beans? Who harvested them? The fair trade movement is involved in making the entire supply chain fair so producers of food and other goods we depend on are able to live sustainable, healthy lives. Fairtrade America provides a voluntary certification that a product is fair trade and you can find that designation on over 30,000 goods. Awareness of fair trade grows after a catastrophe, like the clothing factory fire in Bangladesh that killed hundreds of workers, prompting people to question the working conditions used to keep clothing so cheap.
TOPICThe Impact of Trade Deals in America IN THIS EPISODE[02:36] Introduction of Rodney North. [03:13] Rodney shares about when he became passionate about fair trade. [04:27] Rodney explains the mission of Fairtrade America. [05:54] Rodney describes the coffee-focused project Fairtrade America is involved in. [07:45] Is there a corollary within the tea industry for those who don’t drink coffee? [09:24] Why is fair trade an important issue for working-class and lower-income Americans? [10:24] How would you define “fair trade”? [13:33] Rodney explains NAFTA (North American Free Trade Agreement). [16:15] How do trade deals impact the environment, working-class Americans, and our communities? [18:52] Is it possible to structure a trade deal when the cost-of-living imbalance is so great on a global scale? [23:03] If people don’t understand the value of organized labor and being paid a fair wage, are they able to understand what’s happening with the undermining of workers in other parts of the world? [26:07] Where can listeners learn more about Fairtrade America? [26:48] Rodney shares one change that would lead to smarter, more sustainable, and more equitable communities. [27:40] Rodney describes the action listeners can take to help build a more equitable and sustainable future. [28:52] Rodney explains what trade looks like 30 years from now. GUESTRodney North is Fairtrade America’s Director of Marketing and External Relations. Rodney oversees Fairtrade America’s marketing, public relations and advocacy efforts to increase awareness and support for equitable business practices involving smallholder farmers and other stakeholders. He has worked in the fair trade foods movement longer than all but a handful of individuals in the nation and has been deeply involved in communicating the fair trade story to diverse constituencies. Prior to his role at Fairtrade America, Rodney worked for Equal Exchange, a worker-owned cooperative and market leader in the fair trade and organic food movements. North joined the pioneering company in 1996, serving in various positions, including for the past 15 years in media relations and public advocacy roles. He earned the nickname The Answer Man because of his extensive knowledge of fair trade, the global food industry, small farmer co-operatives, socially responsible and sustainable business practices, and how business models intersect with human development. At Equal Exchange, North was also one of the co-operative’s 120 worker-owners. He was a two-term director of the enterprise’s Board of Directors, and he served as Vice Chair for three years. North has also volunteered with the Fair Trade Federation (membership screening committee), and for four years was an advisor to the board of directors of La Siembra, a Canadian worker co-operative and 100% fair trade, 100% organic food company. ORGANIZATIONFairtrade America is a national, nonprofit organization committed to helping smallholder farmers and workers around the world get a fairer price for their products, access to international markets, and funds for community development that will enable them to lead better lives, and invest in their communities. Fairtrade America is a member of Fairtrade International, which comprises 25 such organizations around the world and three producer networks that together establish international Fairtrade standards. Fairtrade International is unusual among ethical certifications due to the large governance role played by its members in the global south. Participating farmer producer groups hold half the votes in the Fairtrade International General Assembly and more than one-third of the seats on the Fairtrade International board of directors. The Fairtrade Mark is the most recognized and trusted ethical label worldwide, found on products sold in over 120 countries that are sourced from over 1,200 producer organizations representing 1.5 million farmers and workers in more than 65 countries. The
Many children are exploited and forced to work on cocoa plantations in countries in Africa and South America. Join us for a conversation with Equal Exchange and Fairtrade America to learn more about how you can join the Fair Trade movement and end labor trafficking. After listening, do some research on Fair Trade products at equalexchange.coop.