Podcasts about The Five Keys

On The Coaching 101 Podcast, hosts Daniel Chamberlain and Coach Kenny Simpson discuss why practice scheduling and efficiency matter, especially during spring ball and installs. They share a John Wayne quote on courage and relate it to fear of failure through Daniel's story about his son facing a pressure at-bat. The episode promotes Simpson's Field House coaching community and briefly thanks sponsors Ace Sports, Winning Edge Performance Analytics, and Blended Threads. The main content defines what an efficient practice looks like based on a program's reality (staff size, roster size, two-way players), emphasizing clear daily priorities (1–3 goals), scheme-matched drills, Tony Holler's “wave theory” of high/low intensity, small-group coaching over “busy work,” and situational team periods. They argue shorter, organized practices beat long ones, stress scripting reps (including backups and young players), building a drill book, training players to run drills, using timekeeping, and having contingency plans when practice is disrupted.00:00 Welcome and Spring Ball00:25 Efficiency Mindset01:26 Quote of the Week Courage02:38 Beckett Baseball Story04:29 Fear of Failure Lessons04:47 Field House Coaching Community07:19 Sponsors and Partner Shoutouts10:52 What Efficient Practice Means14:14 Five Keys to Practice Efficiency20:26 Busy vs Productive Reps24:06 Game Like Drills Not Gadgets25:11 Balancing Install and Fundamentals26:28 Why Shorter Wins28:04 Shrink Time With Smarter Drills29:12 Drills Must Match Scheme31:21 Racehorse Training Mindset32:50 Focus Effort And Culture39:39 Scripting Reps For Everyone41:13 Drill Books And Player Led Execution43:01 Wave Theory And Rep Recovery49:09 Assistants Timers And Backup Plans53:15 Sponsors And Final SignoffDaniel Chamberlain:@CoachChamboOKChamberlainFootballConsulting@gmail.comchamberlainfootballconsulting.comKenny Simpson:@FBCoachSimpsonfbcoachsimpson@gmail.comFBCoachSimpson.com

In this special episode, Eric and Nathan chat about the recent Ellerslie 2.0 Beta program and what is coming up next for Daily Thunder.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In this final episode Eric shows how God turns even the greatest tragedies into His greatest triumphs.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

This is the epic story of how Stanley Dale died in the Wickboon Bowl in 1968. It is truly an invigorating tale, demonstrating how grace works in the believer's life in the most dire and danger-filled moments of life. ------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In Ephesians 5:18–21, Paul describes the evidence and reality of being filled with the Holy Spirit with four aspects: worship and praise (internally and corporately), thanksgiving, and submission. In this study, Nathan dives into Ephesians 5:21 and discusses the concept of submission, why it is evidence of being filled with the Spirit, and what it looks like practically in the lives of believers.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode, Dr. Adam McAtee, PT, DPT explores the keys to success for Pilates instructors, emphasizing consistency, continuous learning, passion, and excellent client service. Adam shares practical tips on teaching, communication, maintaining passion, and expanding knowledge in anatomy and biomechanics.Have a teacher training program? We have a done-for-you anatomy module for you to use in your training.Click here to learn more.Pilates studio owners! Want to get your entire staff into the Anatomy & Biomechanics Club (for a DEAL)?Click here for 2-week free trail of the Studio Membership.Ready to take your teaching career to the next level?⁠Click here⁠⁠⁠ for a 2-week free trail of the Anatomy & Biomechanics Club.⁠⁠Click here⁠⁠ for a 2-week free trail of the Pilates Club.Click here for a free muscles guide.⁠⁠Click here⁠⁠ to follow Adam on Instagram.

The “fear of the Lord” is absolutely essential to the Christian life. Throughout Scripture, the command to fear God is accompanied by tremendous blessing. Yet for many Christians, we think of fear as something negative and bad rather than how the Bible describes it. In this study, Nathan talks about the amazing and awe-inspiring fear of the Lord, what it is and isn't, how to cultivate it, and ultimately why it is so foundational and is a mark of being filled with the Spirit (Ephesians 5:21).------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

What separates people who stay stuck from people who keep growing? Chad breaks down what it really means to think like a winner and why leadership starts with the habits, attitude, and daily choices most people overlook. From building an environment that supports success to avoiding dream stealers and chasing goals big enough to sound a little crazy, Chad shares a practical and energizing message for leaders who want to raise their influence and help others rise too. There is no fluff here, just a clear reminder that winning starts within, and that the best leaders put people first while moving boldly toward the future. If you are building culture, leading a team, or simply trying to level up your own mindset, this episode will challenge you to think bigger, lead stronger, and keep growing.

In this episode Eric shares the inspiring story of Stanley Dale's bewildering and courageous response to being shot through with five man-killing arrows in the heart of the jungle — and surviving. Everyday people absent of the power of Christ Jesus would fall to pieces in such circumstances, but the Christian, the one indwelled by the power of the Almighty, is able to work exploits even in their most weakened moments.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

This episode marks a watershed moment. It's the end of Eric Ludy's sixteen year sermon podcast run and the beginning of something even better. (Drum roll) . . . Eric 2.0! In this episode Eric preps us for the grand adventure that awaits and invites us to join in on all the renovating fun.----------------------» Subscribe to the Eric Ludy Sermon Podcast on your favorite podcast app to get the sermon audios delivered to your device as they release: https://eric-ludy-sermons.captivate.fm/listen» Take these messages deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In this episode Eric discusses the idea of the “stand-in” in Scripture—someone who is willing to do the hard work though it ultimately will be credited to someone else. This was the role of John the Baptist who famously stated, “I must decrease, that He would increase.” May this also be the declaration of our souls as Christians.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

As Paul gives the practical outflow of a life filled with the Holy Spirit, he not only talks about the “all-consuming melody” of our lives but one that is also always filled with thanksgiving. In this message, Nathan Johnson explounds upon Ephesians 5:20 and the incredible reality that we can, in fact, give thanks for all things in the name of our Lord Jesus Christ.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric discusses the incredible ability of missionaries throughout history to move towards challenges as opposed to running from them. Of course, this ability isn't derived from the Christian's own human gumption—it's a gift of the Spirit of God.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

Contention, division, and strife have become all too familiar participants in the function of the modern church. It's high time that we extinguish these behaviors in-and-amongst the saints of God.----------------------» Subscribe to the Eric Ludy Sermon Podcast on your favorite podcast app to get the sermon audios delivered to your device as they release: https://eric-ludy-sermons.captivate.fm/listen» Take these messages deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

As Paul describes what it looks like to be filled with the Spirit, he gives four aspects (outflows) of the indwelling life of Christ. In this study we examine the first two: 1) speaking to one another in psalms and hymns and spiritual songs, and 2) singing and making melody with your heart to the Lord. One is external and public, the other is internal and private. Join Nathan in this study of Ephesians 1:19–21 as we examine the first two aspects of the Christian life and what it means to be all-consumed with a melody.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric investigates the astounding courage and boldness of men and women of God throughout these past 100 years.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

Eric supplies a fascinating follow-up commentary on his surprising Sunday sermon. Is this the launch of a new podcast?----------------------» Subscribe to the Eric Ludy Sermon Podcast on your favorite podcast app to get the sermon audios delivered to your device as they release: https://eric-ludy-sermons.captivate.fm/listen» Take these messages deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

On this episode of The Ty Brady Way, Ty sits down with Brian Will, a man who grew up in a small farm town in Ohio, failed out of high school at 16, served eight years across the Air Force and Army, and went on to launch ten companies over 35 years, sell two into venture capital and one into private equity, write four books including two Wall Street Journal bestsellers, and is currently building an AI startup in Atlanta. Brian's story is not a straight line to the top. It is a masterclass in getting knocked down, learning the lesson, and getting back up every single time. Brian shares his Five Keys to Success, which he is quick to point out are the exact same five keys to failure if you ignore them. It starts with your why, because if it is not strong enough, the first wave of adversity will knock you out. From there he breaks down why you need to understand who you are in your business, why most founders are technicians pretending to be CEOs, why ego is the silent killer of growing companies, and why not knowing your numbers is the fastest way to bleed a business dry without ever realizing it. The conversation goes deep on delegation and scaling, and Brian does not sugarcoat it. He explains why the founder is almost always the bottleneck when a company gets stuck, and why going from two million to ten million requires the willingness to temporarily take less money home so you can build the infrastructure underneath you that actually gets you there. He also walks through how he approaches broken sales organizations, building profit and loss statements by individual salesperson, cutting the channels and the people that are quietly losing money, and reallocating those resources to the performers who are starving for more leads. Ty and Brian also get into the future of business and agree on one thing without hesitation: if you are not using AI right now, you are already behind. Brian shares how he rebuilt seven financial documents totaling 20,000 lines of code in a single afternoon by himself, work that would have previously required a team of three for two weeks. His message is simple: AI is not going away, so stop debating it and start learning it. Brian closes with one of the most powerful points of the whole conversation. Tim Cook, the man running a three trillion dollar company, still meets quarterly with a board of directors and works with a personal coach. If the CEO of Apple needs ten to twelve people helping him lead, what makes any entrepreneur think they can figure it all out alone? Find someone who has been there, check your ego, take the advice, and go build something worth building. As always, we would like to hear from you!

In Ephesians 1:18, Paul sets up a contrast with alcohol, explaining that a Christian is to be filled with the Holy Spirit. But what does it look like when someone's life is filled with the Spirit? In Ephesians 1:19–21, Paul gives four “outflows” of the infilling of the Holy Spirit. In this message, Nathan gives a broad overview of these four aspects and talks about four observations when you look at all four together.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric discusses the ethics of foreign missions. Is it our business as Christians to poke our nose into the cultural and religious affairs of others? Should we just mind our own business? Or is our business the actual invading of foreign places where the Gospel has not yet been heard and delivering the Gospel in order to wholly alter that culture?------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In this study from Ephesians 5:18, Nathan dives into Paul's exhortation that we should "not get drunk with wine, for that is dissipation, but be filled with the Spirit."Far more than a command not to be drunk, this study shows that Paul is getting to the heart of every person's life—we must remove EVERY distraction and sin and anything else we might turn to in hopes it will "save" and comfort us. What hope do we have in our lives?The simple answer is Jesus and the infilling of His Spirit in our lives. Watch the message to learn more.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric unpacks the extraordinary providence of God as shown both throughout Biblical history and in Christian missionary history over the past 2,000 years. Using the story of famed missionaries Don and Carol Richardson and their work in the 1960's with the head-hunting Sawi people as his muse for this message, he showcases the awe-striking way God works to provide light for a people that are seemingly lost in total darkness. It is deeply moving and truly astounding. ------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In this study from Ephesians 5:17, Nathan freshly contrasts the wise and foolish person and explains that because the time is short that we must know God's will for our lives. But what is His will? More than a list of "do this, don't do that," God's will is actually rather simple to understand.In this message, Nathan will expound on what it means to know God's will for your life and you will ultimately discover that when we ask "What is God's will for my life?" the question should be flipped and turned into a declaration: "God's life is my will!"------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric explores the unique enthusiasm and passion that missionaries of the past have had for heading out into the wild and doing difficult life-threatening things—things that cause the modern North-American Christian to shrink back in fear. Is it possible for each of us as believers today to have the same excitement—the same daring—the same readiness in us?------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

Time is running out and life is short. In this message from Ephesians 5:15–16, we examine Paul's reason for why we, as Christians, are called to live circumspect ("walk carefully") and be wise (rather than foolish) in how we live. Paul says we are to redeem the time because the days are short. Join Nathan as we talk about the importance of redeeming the time, what that means practical for our lives, and why it's a blessing to know that time is short.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric explores the concept of being spiritually readied and toughened by the Spirit of God for the calling that each of us as believers has received. A Christian has been supplied everything necessary to be fully prepared to face all the challenges ahead — the question is, does the Christian know that? ------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

We continue our study in Ephesians 5:15–16 examining the "ways of the wise." Contrasted with the "fool" and "unwise," Paul exhorts us to live in wisdom. In this study, Nathan talks about what Scripture says about wisdom, how we can continually live in wisdom, and how that practically changes our spiritual lives day-to-day.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode Eric dives into the strange and perplexing concept of spiritual taste buds. When we enter the Kingdom of Heaven via faith in Jesus Christ, there is a process of being recalibrated in our desires, our drives, and our determinations. In a sense, God gives us new taste buds to appreciate the exquisite feast He has prepared for us — a feast that we would not appreciate or be able to stomach outside His supernatural enablement. ------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

When we face grief, trauma, difficulty or disaster—it changes us. God intended it to change us for the better, but, due to the enemy's schemes, that isn't always what ends up happening. Many of us have injuries sustained from past wars that have remained unaddressed inside of us. The rubble of previous bomb blasts still lies there on our inner streets. What is God's solution to this? Does he want us just to live amidst the wreckage with an accepting attitude? Or does He actually want us to rise up and see our lives wholly rebuilt?----------------------» Subscribe to the Eric Ludy Sermon Podcast on your favorite podcast app to get the sermon audios delivered to your device as they release: https://eric-ludy-sermons.captivate.fm/listen» Take these messages deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In Ephesians 5:15–16, Paul delivers a sobering warning to believers: look carefully how you walk, not as unwise but as wise, redeeming the time because the days are evil. But what does it actually mean to live as “unwise” (a fool) according to Scripture?In this study, we examine what the Bible says about foolishness and uncover four key features that mark the life of a fool. If you're convinced you don't have any foolishness within you, take heed, as that is typically the first sign of foolishness; so let this message help you honestly evaluate whether you're walking in biblical wisdom or drifting into patterns of foolishness without realizing it. Ultimately, this message is a call to walk circumspectly and examine your life to pursue the intentional life God calls every believer to live.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

Detrás de algunos grandes intérpretes hubo grandes compositores mucho menos recordados. Otis Blackwell fue uno de los más importantes. Afroamericano nacido el 16 de febrero de 1931 en Nueva York. En el día en que habría cumplido 95 años celebramos el legado de este prolífico autor, poseedor de más de 1000 canciones con su firma. Escribió clásicos eternos para Elvis o Jerry Lee Lewis. Construyó desde el rhythm and blues los primeros pasos del rock’n’roll o de la música soul. Se cifran en más de 200 millones las copias de discos vendidos con su nombre en los créditos, un nombre no muy conocido pero tan inmortal como su música.Playlist;OTIS BLACKWELL “Let the daddy hold you”LITTLE WILLIE JOHN “Fever”ELVIS PRESLEY “Don’t be cruel”ELVIS PRESLEY “Return to sender”ELVIS PRESLEY “Make me know it”KRIS KRISTOFFERSON “All shook up”JERRY LEE LEWIS “Let’s talk about us”JERRY LEE LEWIS “Great balls of fire”FRANK BLACK and THE STAX PISTOLS “Breahless”THE QUEEN (DINAH WASHINGTON) “Honky Tonk”DEE CLARK “Hey Little Girl”THE WHO “Daddy Rolling Stone”THE FIVE KEYS “My pigeon’s gone”CLIFF RICHARD and THE SHADOWS “Nine times out of ten”DEL SHANNON “Handy man”JOHNNY RESTIVO “The shape I’m in”MAHALIA JACKSON “For my good fortune”SOLOMON BURKE “Home in your heart”BEN E. KING “Brace yourself”CLYDE McPHATTER “I told myself a lie”OTIS BLACKWELL “One broken heart for sale”Escuchar audio

What would it look like if we were always ready for the greatest difficulties and trials? What if, as Christians, we handled impossible situations with a smile and readiness to triumph?In this episode, Eric and Nathan talk about being "10G Ready" and how it should be the result of our position in Christ Jesus. Please note: we will be taking a couple weeks off from Daily Thunder as we prep our new series which start the middle of February.» Discover more about Ellerslie 2.0 and see "behind the scenes" as we build out the information and details in the coming weeks.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

We have a problem in the church today. But, it's not a new problem. It's an ancient problem that often sneaks into the church undetected and messes up the whole operation. This sneaky invasion doesn't sound all that dangerous when it's described as stubbornness. But, if we were to call it divisiveness, everyone sits up a little straighter in their pews and takes notice. Stubbornness is the root of all the nasty denominationalism that currently rules the modern Church system. It's time for it to go. But, if such a house-cleaning is to commence, it first must start inside our own individual souls.----------------------» Subscribe to the Eric Ludy Sermon Podcast on your favorite podcast app to get the sermon audios delivered to your device as they release: https://eric-ludy-sermons.captivate.fm/listen» Take these messages deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more resources, books, and sermons from Eric Ludy by going to: https://ellerslie.com/about-eric-ludy/

In this episode, Eric Ludy and Nathan Johnson discuss the ancient concept of a hobelar, why it is so important for the days in which we live, and why Ellerslie 2.0 desires to build a group of men and women who will function as hobelars in their world. If you desire for God to use you to make an impact in this world, this episode will give you a great encouragement and sparks some ideas of how to take a step forward.» Discover more about Ellerslie 2.0 and see "behind the scenes" as we build out the information and details in the coming weeks.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

The Trojan Horse is the iconic concept that you can sneak something in that eventually kills and destroys. While he doesn't use the term, the writer Jude talks about men sneaking into the church and causing a distortion of the Gospel and a division of the Body of Christ.In this episode, Eric Ludy and Nathan Johnson discuss the book of Jude, the concept of the Trojan Horse as it relates to the modern church and what this means for Ellerslie 2.0. In short, Ellerslie's desire is to build up men and women who stand strong, contend for the faith, and see the modern church (and world) transformed by the power of the Gospel.» Discover more about Ellerslie 2.0 and see "behind the scenes" as we build out the information and details in the coming weeks.------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

As the book of Jonah comes to a close, the climax of Jonah's rebellion against God is confronted by a question and an interactive object lesson. God uses Jonah's glee and anger over a plant to show why it's important for Him to have mercy on the city of Nineveh. In this final study of the series, we examine the profundity of the poisonous plant and scarlet worm, why the book ends with the word “many cows,” and are personally confronted in our own lives with the central questions of the book.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

In this episode, Brooke Thomas reveals the five essential keys to leading with peace in your business, especially for high-capacity, faith-driven women. She challenges the myth that peace arrives only after pressure lifts, instead teaching that true peace is activated daily when Jesus is at the center. Through scripture, personal routines, and powerful mindset shifts, Brooke unpacks how peace replaces striving, increases your leadership capacity, and transforms pressure into purpose. Special guest Rachel Wortman shares her journey of overflowing peace while expanding her business and ministry, highlighting the irreplaceable value of community. Filled with practical tools, inspiration, and biblical encouragement, this episode empowers you to move forward in your calling with clarity, rest, and unstoppable momentum. Register for Momentum: https://brookethomas.com/momentum Timestamps: 

Encore: a repeated performance.As we enter the beginning of 2026, we decided to do an encore of eight episodes from the past six years. With a new intro for each episode recorded by Eric Ludy and Nathan Johnson, we hope these encores will stir your soul toward Jesus and introduce you to previous series that you can explore.Inured for Danger (Eric Ludy)Originally recorded in 2021 as a part of his series Daring to Do as Stanley Dale, Eric draws on the boldness and bravery of the fearless missionary ventures to Irian Jaya (Papua New Guinea) during the twenty-five years from WW2 up until the massive harvest of souls in the 1960's. In this episode he explores the concept of being spiritually readied and toughened by the Spirit of God for the calling that each of us as believers has received. A Christian has been supplied everything necessary to be fully prepared to face all the challenges ahead — the question is, does the Christian know that?Explore and watch/listen to the series Daring to Do as Stanley DaleGet the audiobook version of this series with the notes------------» Take these studies deeper and be discipled in person by Eric, Nathan, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

Everything in the book of Jonah has been swimming toward this end: the reason why Jonah attempted to flee to Tarshish, why he resisted going to Nineveh, and now why he is angry at God. And the reason may surprise you … Jonah is frustrated that God is too good, too merciful, too loving. In this study, we examine Jonah 4:1–4 and Jonah's anger, the reason behind it, and what it all means for our lives today.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

Encore: a repeated performance.As we approach the end of 2025, we decided to do an encore of eight episodes from the past six years. With a new intro for each episode recorded by Eric Ludy and Nathan Johnson, we hope these encores will stir your soul toward Jesus and introduce you to previous series that you can explore.Peaceful Intimacy (Nathan Johnson)Originally recorded in 2021 as a part of his series The Christian Mindset from Philippians 4:4–9, we are taking the first two episodes to review what we've covered thus far. In this episode, we examine Paul's call to not allow anything to produce fear, anxiety, or worry and instead press us into intimacy with Jesus through prayer and thanksgiving—as such the peace of God will guard our inner lives. As we continue our study, this episode will give the context for the “think on these things” passage of Philippians 4:8.Explore and watch/listen to the series The Christian MindsetGet the audiobook version of this series with the notes------------Exciting SpecialsEric and Leslie's A Trip Down Memory LaneSign up for Ellerslie's Weeklong or Classic 5-Week Training before December 31 to get last year's pricing (pricing increases January 1)Get the Daily Thunder Live Teaching Series (as an audiobook with notes) for a discounted price for a limited time------------» Take these studies deeper and be discipled in person by Eric, Nathan, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

In this special Christmas reflection, Eric and Nathan briefly talk about their plans, how they approach a new year, and what they are most excited for in 2026.Please know that we are taking a couple weeks off to rest with family, and we will resume our Daily Thunder series on January 12, 2026.------------Exciting SpecialsEric and Leslie's A Trip Down Memory LaneSign up for Ellerslie's Weeklong or Classic 5-Week Training before December 31 to get last year's pricing (pricing increases January 1)Get the Daily Thunder Live Teaching Series (as an audiobook with notes) for a discounted price for a limited time------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

We love talking about the concepts of Clapham and Cambridge and how the body of Christ can work together.In this special episode, Eric and Nathan talk about these terms, where they come from, and why they are so important to our vision of Ellerslie 2.0.» Discover more about Ellerslie 2.0 and see "behind the scenes" as we build out the information and details in the coming weeks.------------Exciting SpecialsEric and Leslie's A Trip Down Memory LaneSign up for Ellerslie's Weeklong or Classic 5-Week Training before December 31 to get last year's pricing (pricing increases January 1)Get the Daily Thunder Live Teaching Series (as an audiobook with notes) for a discounted price for a limited time------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

The entire book of Jonah hinges upon a single concept: God's mercy. The Hebrew word hesed (chesed) is at the focal point of Jonah, and if we miss the depth and importance of this concept, we will miss why Jonah is so rebellious to preach to Nineveh. In this study, Nathan walks through Scripture discussing the mercy and lovingkindness of God, why this attribute is at the heart of God, and what it means for our lives today.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/

Encore: a repeated performance.As we approach the end of 2025, we decided to do an encore of eight episodes from the past six years. With a new intro for each episode recorded by Eric Ludy and Nathan Johnson, we hope these encores will stir your soul toward Jesus and introduce you to previous series that you can explore. Going After More (Leslie Ludy)Originally recorded in 2023 as a part of her series Victorious Living, Leslie explores what it means to remove our “safety cones” of self-protection and self-justification, and pour out everything for the glory of our King. We often hesitate to make ourselves fully available to God, but we must never forget that whatever safety cones He asks us to remove, it is always safe to place our dreams, our futures and our lives entirely in the nail-scarred hands of the One who died to save us.Explore and watch/listen to the series Victorious LivingGet the audiobook version of this series with the notes ------------Exciting SpecialsEric and Leslie's A Trip Down Memory LaneSign up for Ellerslie's Weeklong or Classic 5-Week Training before December 31 to get last year's pricing (pricing increases January 1)Get the Daily Thunder Live Teaching Series (as an audiobook with notes) for a discounted price for a limited time------------» Take these studies deeper and be discipled in person by Eric, Nathan, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

If you've been looking for a way to hit or exceed your annual quota, qualify for President's Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product, service or software in the final weeks of the year can give you the edge you need get more sales closed. Business Owners are Motivated to Reduce Taxes In the United States there are millions of SMBs and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings. Unlike big companies, small companies don't have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on. As the calendar winds down business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income. In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season. Business Owners Hate Paying Taxes To understand why this year-end period is so critical, let's get into the mindset of a small or medium-sized business owner. Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company's financial results because those results are essentially their income. It's how they pay their mortgage and put food on the table. For this reason, they watch their revenue and expenses closely. As the year comes to an end, they're looking at their bottom line and thinking about the upcoming tax bill. For many of these business owners, profit is a double-edged sword. Don't get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill. If there is one thing I know about small and medium sized business owners its that they hate taxes. They are always looking for ways to legally minimize their tax liability. One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year. An Urgent Need to Spend As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can position your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year. And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection. Framing Your Business Case I want to be clear though that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company. Therefore, you can't just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case. It's all about framing your product or service as a strategic investment rather than a mere expense. For example: If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows. If you're selling advertising, highlight how a year-end launch of a new campaign will lead to immediate results that set the stage for a strong Q1. If you sell capital equipment walk them through how the new equipment will make them more productive and help them expand their business in the new year. The key is to connect the value of your offering directly to the timing. Consider messaging like: “This is an opportune moment to upgrade your systems, so you'll enter the new year with a competitive edge and potentially lower your tax liabilities this season.” “By getting your campaign locked in before the year closes, you can reap immediate tax benefits while ensuring your advertising starts generating leads in January when you need them the most.” If we get the equipment ordered now it will be delivered in Q1 giving you plenty of time to get a high ROI next year. When you can tie the ROI of your product to both tangible improvements and the financial perks of year-end spending, the business case becomes much more compelling and you will sell more. Tailor Your Approach While the end-of-year tax incentive is a common denominator, not every SMB is identical. Some might be profitable but cash-constrained, while others have capital burning a hole in their pockets. Some may be in sectors that had a booming year, while others are just recovering from a difficult market. The more you understand the unique challenges and goals of each prospect you're targeting, the better you can tailor your approach. Before you pick up the phone, walk through their door, or send an email, do some research. Check out their recent announcements, whether they're hiring or expanding. Look into trends in their industry. Understanding these nuances will help you fine-tune your messaging. If you know a business is tight on cash, emphasize flexible payment plans or financing options. If the business is flush with profit, reinforce the immediate tax advantage and the strategic value of reinvesting those funds. Empathy and relevance are your allies here. Show that you understand their position and that your solution aligns perfectly with their current goals. That personal touch, combined with the natural urgency of year-end, is a powerful recipe for closing the deal. Lead With Urgency: Clear, Direct, Compelling I don't want to sweep under the rug how important timing and urgency are with this tactic. While you don't want to be completely transactional, you do want to be direct. As we approach the end of the year, many SMB owners have a long to-do list: Finalizing paperwork, inventory checks, reviewing vendor contracts, preparing for holiday promotions, and on and on. They're busy. They have limited time to spend on sales pitches. This means your outreach needs to be respectful of their schedule and also clear, direct, and compelling. Say right away: “I'm reaching out before the year ends because I have a solution that can help you maximize your tax benefits this year and help you grow your business next year." Being direct and to the point respects their time and sets the context immediately. If you need more help with direct and to-the-point messaging, grab your copy of my book Fanatical Prospecting and review Because Statements. It's crucial that you create and maintain a sense of urgency. Not the aggressive, pushy kind, but a natural urgency rooted in a real calendar event: The year-end. The clock is ticking, and if they don't make their purchase by December 31st, they miss out on the potential tax advantages. This deadline isn't artificial—it's a reality. Use it to frame your conversations. Urgency helps prospects prioritize your offer over other distractions in their busy schedule. Handling Objections You might encounter objections like: “We're too busy to consider new solutions right now,” or “We don't have enough budget.” In these cases, it's wise to highlight the cost-saving and tax benefits again. Stress that investing now can actually put them in a better position financially. Remind them that waiting until next year could mean missing out on an opportunity to reduce this year's taxable income. If time is an issue, propose a quick and efficient implementation plan. Show them that you can be agile and help them integrate the solution without massive downtime. If budget is a concern, consider promotions, discounts, or favorable financing terms. Sometimes, offering a small year-end incentive can tip the scales in your favor. The Five Keys to Selling More to SMBs at the End of the Year SMBs have a natural incentive to invest before year-end: They want to reduce their taxable income and set themselves up for a strong next year. Frame your product as a strategic investment: Highlight the value, ROI, and tax benefits that come with a year-end purchase. Avoid being transactional: Follow the sales process and position yourself as a partner who can help them navigate this critical period. Tailor your approach to each SMB's situation: Research their needs and adjust your prospecting message accordingly, showing empathy and relevance. Create urgency with a real deadline: The calendar itself is your ally; emphasize that the benefits come from acting before December 31st. Here's the deal though. Do not wait. Start this process now. The low-hanging fruit is out there but it will rot on the vine if you fail to pick before the sand runs out of the hourglass this year. Check out the BRAND NEW Jeb Blount Ultimate Sales Success Box Set. It's the perfect gift for the sales professional in your life!

If you've been looking for a way to hit or exceed your annual quota, qualify for President's Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product, service, or software in the final weeks of the year can give you the edge you need to get more sales closed. Business Owners are Motivated to Reduce Taxes In the United States, there are millions of SMBs, and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings. Unlike big companies, small companies don't have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on. As the calendar winds down, business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income. In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season. Business Owners Hate Paying Taxes To understand why this year-end period is so critical, let's get into the mindset of a small or medium-sized business owner. Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company's financial results because those results are essentially their income. It's how they pay their mortgage and put food on the table. For this reason, they watch their revenue and expenses closely. As the year comes to an end, they're looking at their bottom line and thinking about the upcoming tax bill. For many of these business owners, profit is a double-edged sword. Don't get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill. If there is one thing I know about small and medium-sized business owners, it's that they hate taxes. They are always looking for ways to legally minimize their tax liability. One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year. An Urgent Need to Spend As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can position your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year. And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection. Framing Your Business Case I want to be clear, though, that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company. Therefore, you can't just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case. It's all about framing your product or service as a strategic investment rather than a mere expense. For example: If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows. If you're selling advertising, highlight how a year-end launch of a new campaign will lead to immediate results that set the stage for a strong Q1. If you sell capital equipment, walk them through how the new equipment will make them more productive and help them expand their business in the new year. The key is to connect the value of your offering directly to the timing. Consider messaging like: “This is an opportune moment to upgrade your systems, so you'll enter the new year with a competitive edge and potentially lower your tax liabilities this season.” “By getting your campaign locked in before the year closes, you can reap immediate tax benefits while ensuring your advertising starts generating leads in January when you need them the most.” "If we get the equipment ordered now, it will be delivered in Q1, giving you plenty of time to get a high ROI next year." When you can tie the ROI of your product to both tangible improvements and the financial perks of year-end spending, the business case becomes much more compelling, and you will sell more. Tailor Your Approach While the end-of-year tax incentive is a common denominator, not every SMB is identical. Some might be profitable but cash-constrained, while others have capital burning a hole in their pockets. Some may be in sectors that had a booming year, while others are just recovering from a difficult market. The more you understand the unique challenges and goals of each prospect you're targeting, the better you can tailor your approach. Before you pick up the phone, walk through their door, or send an email, do some research. Check out their recent announcements, whether they're hiring or expanding. Look into trends in their industry. Understanding these nuances will help you fine-tune your messaging. If you know a business is tight on cash, emphasize flexible payment plans or financing options. If the business is flush with profit, reinforce the immediate tax advantage and the strategic value of reinvesting those funds. Empathy and relevance are your allies here. Show that you understand their position and that your solution aligns perfectly with their current goals. That personal touch, combined with the natural urgency of year-end, is a powerful recipe for closing the deal. Lead With Urgency: Clear, Direct, Compelling I don't want to sweep under the rug how important timing and urgency are with this tactic. While you don't want to be completely transactional, you do want to be direct. As we approach the end of the year, many SMB owners have a long to-do list: Finalizing paperwork, inventory checks, reviewing vendor contracts, preparing for holiday promotions, and on and on. They're busy. They have limited time to spend on sales pitches. This means your outreach needs to be respectful of their schedule and also clear, direct, and compelling. Say right away: “I'm reaching out before the year ends because I have a solution that can help you maximize your tax benefits this year and help you grow your business next year." Being direct and to the point respects their time and sets the context immediately. If you need more help with direct and to-the-point messaging, grab your copy of my book, Fanatical Prospecting, and review Because Statements. It's crucial that you create and maintain a sense of urgency. Not the aggressive, pushy kind, but a natural urgency rooted in a real calendar event: The year-end. The clock is ticking, and if they don't make their purchase by December 31st, they will miss out on the potential tax advantages. This deadline isn't artificial—it's a reality. Use it to frame your conversations. Urgency helps prospects prioritize your offer over other distractions in their busy schedule. Handling Objections You might encounter objections like: “We're too busy to consider new solutions right now,” or “We don't have enough budget.” In these cases, it's wise to highlight the cost-saving and tax benefits again. Stress that investing now can actually put them in a better position financially. Remind them that waiting until next year could mean missing out on an opportunity to reduce this year's taxable income. If time is an issue, propose a quick and efficient implementation plan. Show them that you can be agile and help them integrate the solution without massive downtime. If budget is a concern, consider promotions, discounts, or favorable financing terms. Sometimes, offering a small year-end incentive can tip the scales in your favor. The Five Keys to Selling More to SMBs at the End of the Year SMBs have a natural incentive to invest before year-end: They want to reduce their taxable income and set themselves up for a strong next year. Frame your product as a strategic investment: Highlight the value, ROI, and tax benefits that come with a year-end purchase. Avoid being transactional: Follow the sales process and position yourself as a partner who can help them navigate this critical period. Tailor your approach to each SMB's situation: Research their needs and adjust your prospecting message accordingly, showing empathy and relevance. Create urgency with a real deadline: The calendar itself is your ally; emphasize that the benefits come from acting before December 31st. Here's the deal, though: Do not wait. Start this process now. The low-hanging fruit is out there, but it will rot on the vine if you fail to pick before the sand runs out of the hourglass this year. Check out the BRAND NEW Jeb Blount Ultimate Sales Success Box Set. It's the perfect gift for the sales professional in your life!

If you survey the modern church, you will quickly find that we are fractured into our denominations and often dogmatic about secondary issues. Yet we are told that the church is to be one body—unified in Christ Jesus.In this episode, Eric and Nathan discuss the difficulty of denominationalism and the danger of dogmatism … and how they see a way forward where the Church walks in truth, unity, and unrelenting in its focus and proclamation of Christ Jesus.» Discover more about Ellerslie 2.0 and see "behind the scenes" as we build out the information and details in the coming weeks.------------Exciting SpecialsEric and Leslie's A Trip Down Memory LaneSign up for Ellerslie's Weeklong or Classic 5-Week Training before December 31 to get last year's pricing (pricing increases January 1)Get the Daily Thunder Live Teaching Series (as an audiobook with notes) for a discounted price for a limited time------------» Take these studies deeper and be discipled in person by Eric, Leslie, Nathan, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/

The greatest revival recorded in Scripture is found in Jonah 3—the entire city of Nineveh repents and turns to God. In this study, we examine Jonah's second commission, the response of Nineveh, God's mercy to Nineveh's repentance, and conclude with five practical thoughts for what it means for us today. This is the heart and climax of what God wanted Jonah to do, and the outcome was far more than anyone could have expected.------------» Take these studies deeper and be discipled in person by Nathan, Eric, Leslie, and the team at Ellerslie in one of our upcoming discipleship programs – learn more at: https://ellerslie.com/be-discipled/» Receive our free “Five Keys to Walking Through Difficulty” PDF by going to: https://ellerslie.com/subscribe/» For more information about Daily Thunder and the ministry of Ellerslie Mission Society, please visit: https://ellerslie.com/daily» If you have been blessed by Ellerslie, consider partnering with the ministry by donating at: https://ellerslie.com/donate/» Discover more Christ-centered teaching and resources from Nathan Johnson that will help you grow spiritually by checking out his website at: https://deeperchristian.com/