Podcasts about google's privacy sandbox

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack US Health and Human Services Breached Firefox vs "The Competition" Brave reduces its anti-fingerprinting protections CISA's proactive policing results one year later Longer Life For Samsung Updates Google Incognito Mode "Misunderstanding" Show Doc Not showing images on iOS Safari Generated AI Media Authentication Which computer languages to learn? Flashlight app subscription Google's Privacy Sandbox system Malware and IoT devices Protected Audience API vs. Malvertising Defensive computing Why ISPs don't do anything about DDoS attacks SpinRite Update Show Notes - https://www.grc.com/sn/SN-958-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: paloaltonetworks.com/ot-security-tco bitwarden.com/twit drata.com/twit kolide.com/securitynow

On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; and UK households turning to free-ad supported TV (FAST).

In today's Tech Talks Daily Podcast episode, I delve into the nuanced and ever-evolving landscape of data privacy with Alan Chapell from Chapell & Associates. Known for his in-depth expertise in this field, Alan offers invaluable insights into various critical topics shaping the global privacy conversation. Beginning with the EU-U.S. treaty that aims to enable the free flow of personal data across the Atlantic, Alan elucidates why the path to seamless data transfers has been rife with challenges. Is data localization a feasible strategy for tech companies in this regulatory environment? As we navigate this digital age, advertisers often find themselves at the crossroads of innovation and regulation. Alan shares his thoughts on the current privacy enforcement priorities that data-driven advertisers should pay attention to. This episode also examines Google's Privacy Sandbox—an initiative that piqued industry interest for its promise of user privacy and personalized advertising. But is it a viable tool on which businesses can be built? Alan unpacks the complexities. No conversation on data privacy would be complete without discussing the two tech giants that loom large over the digital landscape: Apple and Google. How do their approaches to advertising converge and diverge, and what does this mean for users and advertisers alike? Looking ahead, the possibility of a comprehensive U.S. privacy law in the next few years is a subject of great debate and anticipation. Alan weighs in on the factors that could influence the passage of such legislation and ventures to imagine what it might entail. Lastly, for those who wish to delve deeper into the intricacies of data privacy and its impact on business strategy, Alan points listeners to his monthly report, which serves as a vital guide in these uncertain times. So, whether you're an advertiser, a tech enthusiast, or someone concerned about how your data is being used, this episode offers a compelling look at the state of data privacy today and what we can expect soon.

In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM's Essence, answered that call. Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe's General Data Protection Regulation privacy law. Joining the FTC offered an opportunity for her to get a U.S. perspective on privacy regulation from the inside — and for the government regulator to get a peek under the hood of the ad industry from an insider whose experienced spanned brand side at Volkswagen and Samsung, agency side at Essence and Digitas and ad tech side at Neustar. “The FTC wanted to have somebody from the industry who understands all the sides of the ecosystem, who understands how the players operate, what are the sort of systems [and] processes [and] workflows. So it was an opportunity for me to help them, educate them and strengthen their work as well as learn about the privacy world,” Gupta Erry said on the latest Digiday Podcast episode. Gupta Erry's initial task at the FTC was mapping out the mechanics of the advertising ecosystem. Eventually her remit broadened to involve her in the organization's investigation and enforcement efforts that related to advertising and privacy. “[I] got to dig into some of the topics that we all in the industry grapple with, like [Google's] Privacy Sandbox or [Apple's anti-tracking feature] ATT, algorithmic harm, AI bias,” she said. Having left the FTC last fall, she is now back to working with advertising companies on their privacy practices through her consultancy Uplevel Digital. And given the flurry of privacy laws taking effect in the U.S. this year, there's no shortage of work that companies need to do to keep in compliance, especially as enforcement efforts by regulators including the FTC ramp up. “We're looking at 11 or 12 [state-level privacy laws] at this point. So as more of them come into place, there's going to be more regulators, state regulators, looking at these companies,” said Gupta Erry.

In this episode, you'll hear the latest news about Google's Privacy Sandbox on Android –  straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how the Privacy Sandbox will change the future of mobile advertising on Android. Find out how attribution, retargeting, and user acquisition can be done with the Protected Audience API, learn how it limits the sharing of user data with third parties, and find out how it operates without cross-app identifiers like advertising IDs. You'll also get advice on what app businesses can do to prepare for the upcoming changes, why this is happening now, and what opportunities are to be expected from the privacy-safe future of advertising.Questions Amit and Niv Answered in this Episode:What is Google's Privacy Sandbox?Why is this shift happening now?Do you see other advantages to the new framework compared to where we are right now?How will Google advertising IDs change?How are attribution and retargeting being done in the Protected Audience API environment?How can we get everyone in the app ecosystem onboard?Is there anything app developers should be doing right now?What is the thinking behind the timeline to launch Android Privacy Sandbox?What is the vision of what app advertising will look like in five years?Timestamp:3:05 What is Android Privacy Sandbox?4:25 Why the shift in advertising privacy8:15 Current use of Google advertising IDs11:21 Protected Audience API (formerly Fledge)14:22 How will attribution be done17:09 Changes in retargeting mechanisms18:55 Changes in user acquisition20:40 TEEs: Trusted Execution Environments23:02 SDK run time25:10 Getting the app industry on board33:34 Steps app developers can take now36:11 Preparing for the release of Android Privacy Sandbox38:52 The vision of privacy-safe advertisingQuotes:(4:00-4:11) Amit Varia: “I'd love for everyone to think of these technologies as building blocks that app developers and ad tech companies can use to build their private advertising solutions.”(4:52-5:05) Amit Varia: “Users are becoming more aware of how valuable their own data is, how it's being collected, and how it's being used. As a result, we're seeing people demand more transparency and control over their data, especially when it comes to online advertising.”(14:45-15:23) Niv Klein: “Generally speaking, the main move in attribution is from device-level reporting to aggregated reports. So, a bit similar to what we experienced in iOS, but the difference is that we'll have a designated attribution API on the Android Privacy Sandbox that will allow for both aggregated reports—according to very flexible aggregation data levels—and event-level reports to communicate events at the click ID to the partner ad networks.” Mentioned in this Episode:Amit Varia's LinkedInNiv Klein's LinkedInPan Katsukis's LinkedInResource: developer.android.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

Picture of the Week. Tracker Follow-Up. Automatic IoT device updating. HP 9020e - error code 83C0000B. Section 230 Stands. The KeePass Vulnerability. Apple joins Samsung, Amazon and Verizon in banning ChatGPT. Google's Privacy Sandbox moves forward. The FBI heavily misused FISA powers. Supply Chain Nightmare. SpinRite. VCaaS – Voice Cloning as a Service. Show Notes: https://www.grc.com/sn/SN-924-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: expressvpn.com/securitynow athleticgreens.com/securitynow lookout.com

For the first segment, we are talking about an Indian man from Australia who conned a boatload of cash out of Deloitte's executives and top partners. Like, we're talking millions of dollars! In other news, we are talking about how Google had promised to improve its privacy features for its Android devices to cut down data sharing and earlier this week, it finally launched the beta version of the Privacy Sandbox feature that claims to shoot two birds with one stone. Tune in to The Signal Daily to know more about both the stories! You can listen to this show and other awesome shows on the IVM Podcasts app on Android, iOS or any other podcast app. You can check out our website at https://ivmpodcasts.com/. Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Google Podcasts, Apple Podcasts,  Amazon Prime Music  See omnystudio.com/listener for privacy information.

Eran Friedman, Co-Founder and CTO at Singular, joins Apptivate to talk about what the initial postbacks from SKAdNetwork 4.0 mean for mobile marketers. In this episode, he and host Brian Altman discuss the new features of SKAN 4.0 for mobile advertisers, how to leverage these features, and how to transition from SKAN 3.0 to SKAN 4.0. You'll also learn about FLEDGE and how to prepare for privacy changes with Google's Privacy Sandbox for Android. Singular is a next-gen mobile measurement partner and thought leader on SKAdNetwork. Singular's intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without any required SDKs. Eran is based in Tel Aviv, Israel. Questions Eran Answered in this Episode:Remind us, what's new with SKAdNetwork 4.0?What postback data are you receiving from SKAN 4.0 and how long have you been receiving it? And is there anything that you can pull from that data that's actionable?In terms of the changes to SKAN 4.0, what would you say excites you the most based on the initial data that you've seen?If you could name one change that SKAN 4.0 has done that advertisers should focus on first, what would that be?Are you currently using SKAN 4.0 to build models that prove ROAS for your customers?What would you advise advertisers on how to best transition to using SKAN 4.0?Have you experienced any challenges or surprises with the initial data from SKAN 4.0?What's your prediction for what to expect in the next versions of SKAdNetwork?What is FLEDGE, and how does it differ from SKAN?How is Singular preparing right now for Android's Privacy Sandbox?What is the best thing advertisers can do to prepare for the impending changes with Google?Timestamp:2:20 What's new with SKAN 4.0?4:04 Initial postback data from SKAN 4.06:43 Use cases for SKAN 4.0 for small and large advertisers11:11 Singular solutions for analyzing your ROAS with SKAN 4.014:56 Transitioning from SKAN 3.0 to SKAN 4.019:10 What advertisers can do to leverage SKAN 4.0 features22:41 Introducing more randomness in longer-window postbacks26:19 Eran's predictions for the future of SKAdNetwork29:00 Google's approach to privacy changes with Privacy Sandbox on Android35:13 Preparing for Andoird Privacy SandboxQuotes:(9:27-9:51) “The feature that's been most discussed and the most exciting for the large-scale advertisers out there is definitely the longer windows and the multiple postbacks. So, the 35-day window you mentioned is a potential game-changer for working with SKAN, especially for the companies who see more of the signal and value of the user after more than 24 hours.”(19:40-19:59) “Technically, you don't need to do anything as an advertiser to start getting SKAN 4.0 postbacks. It's the network that actually has to make a change. The advantage of updating your MMP SDK to support SKAN 4.0 is that you would leverage the features coming from it.”Mentioned in this Episode:Apptivate Episode 141: Tips for Overcoming SKAd Network's 3 Biggest Issues - Eran Friedman (Singular)Eran Friedman's LinkedInSingular

Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly. For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality. Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what subscription app owners should do about it. Today's Topics Include: The state of the app industry app user privacy wise SKAdNetwork. 1.0 - 4.0 history recap SKAdNetwork 4.0 special features Google's Privacy Sandbox for Android Privacy Sandbox highlights What's coming for both SKAdNetwork and Privacy Sandbox One thing that gets Alex the most Android or iOS? Both Alex's  first mobile phone was a small flip-phone What features would Alex miss most? Notes-taking apps - can't live without it. What's missing from mobile app technology? More features to make a smartphone a utility device Links and Resources: Alex Bauer on LinkedIn Branch Business Of Apps - connecting the app industry Quotes from Alex Bauer: “We need strong user privacy protection laws - this is not in a debate by anyone.” “It's really difficult to balance those two extreme objectives [privacy and targeted ads] and the act of trying to find the balance I think is good to drive a lot of innovation.” “I think it solves a few of the key ones that were so significant that they were really blocking even basic implementation of an ad monetization.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly. For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality. Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what subscription app owners should do about it. Today's Topics Include: The state of the app industry app user privacy wise SKAdNetwork. 1.0 - 4.0 history recap SKAdNetwork 4.0 special features Google's Privacy Sandbox for Android Privacy Sandbox highlights What's coming for both SKAdNetwork and Privacy Sandbox One thing that gets Alex the most Android or iOS? Both Alex's  first mobile phone was a small flip-phone What features would Alex miss most? Notes-taking apps - can't live without it. What's missing from mobile app technology? More features to make a smartphone a utility device Links and Resources: Alex Bauer on LinkedIn Branch Business Of Apps - connecting the app industry Quotes from Alex Bauer: “We need strong user privacy protection laws - this is not in a debate by anyone.” “It's really difficult to balance those two extreme objectives [privacy and targeted ads] and the act of trying to find the balance I think is good to drive a lot of innovation.” “I think it solves a few of the key ones that were so significant that they were really blocking even basic implementation of an ad monetization.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom. Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of tools within Google's Privacy Sandbox, its umbrella for creating privacy-safe ad targeting and measurement on the web, but it's still work in progress. David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy. In this episode, he dives deep into Google's proposed solutions, the politics of navigating browser developers and different industry relationships, and how Google envisions creating a balanced experience for people and advertisers on the web.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/

SKAN is here to stay: but what happens to mobile measurement a few months or years down the line?Today's episode is the recorded version of a webinar that folks at Singular hosted a few weeks ago. The panelists included me, Sherry Lin - Group Manager, Marketing Technology Operations at Lyft, Nick Blake - VP, EMEA at LiftOff, Gadi Eliashiv - CEO & Co-Founder at Singular. Our panel was moderated by John Koetsier - columnist at Forbes.In today's episode we look at ramifications of SKAN and some of the ways marketers are managing it - while preparing for future iterations of both SKAN and Google's Privacy Sandbox. How does Google's Privacy Sandbox differ from SKAN? How are marketers using incrementality, media mix models and retargeting? How do they expect this to change in the near future, and distant future? We look into the crystal ball and talk about ways to be prepared for the future of UA and measurement. KEY HIGHLIGHTS

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company's senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. Of course, that timeline could still change, as it has before. But part of Google's decision to extend its previous deadline was to give the company time for testing and tweaking, said Temkin. “We've got a pretty good line of sight to the endpoint. We've got a good plan to get there, and we're making rapid progress,” he said. Much of that plan centers on Google's Privacy Sandbox, which spans the company's collection of cookie-replacing technologies. That includes contextual targeting proposal Topics and retargeting tool FLEDGE. And technically, Google has two Privacy Sandboxes: the web-oriented Privacy Sandbox for Chrome and the recently introduced mobile-minded Privacy Sandbox for Android. Considering the development of the connected TV advertising ecosystem and CTV's reliance on the cookie-like IP address, CTV would seem ripe to eventually receive its own Privacy Sandbox — a possibility that the Google executive entertained. “At some point in time, could solutions be delivered on CTV that would deliver the same kind of relevant advertising that you can see on these other identifier-free platforms? Yes,” said Temkin.

On this week's episode of TheMadTech Podcast, Scibids' UK Sales Director Harriet Cunningham joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google's Privacy Sandbox, and discuss whether the industry is doing enough to measure attention.

This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we've invited Gessica Bicego, one of the most well-known mobile app marketers, with years and years of experience in app growth, and talk about what we call “The 60 shades of App Growth”. During the conversation, we cover what it takes to increase a mobile app user base and, of course, the revenue it generates. Every app marketer and every brand that launches a mobile app is focused or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well-established app has its own challenges that somewhat overlap with the former but for the most part, are unique. Today's Topics Include: Gessica's background What is Paired app Growing well-established app versus a brand new one What app marketing channels Gessica considers the most effective TikTok Ads The impact of Apple's ATT and Google's Privacy Sandbox on app marketing Gessica's parting word for app marketing newbies What features would Gessica miss most leaving his smartphone at home? Google Maps, Instagram Links and Resources: Gessica Bicego LinkedIn profile Gessica's podcast - Mobile Growth Nightmares. Paired's website. Quotes from Gessica Bicego: "I would say that there is no such thing that is like the best app marketing channel. I think it really depends on the product you are advertising. I have this passion of working for mobile products that are building something new. And so the issue is that people are not really looking for what you do. TikTok for me is like this question mark platform, I open it once a month - I get lost in it. I watch like a thousand videos about dogs and I close it again and I forget about it." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

What happens to naughty SDKs that do what they aren't supposed to do?In the second episode of our “Google's Privacy Sandbox for Android explained” series, we talk about SDK Runtime - Google's proposed solution to SDKs-gone-wild.SDKs are a convenient feature for most app developers. However, some SDKs tend to gather user data in ways that app developers aren't privy to. SDK runtime is expected to be a step towards limiting the power of SDKs.Check out this episode where our CEO Shamanth throws more light on this subject.KEY HIGHLIGHTS What is an SDK?

Apple's privacy policy changes disrupted the ad industry and left us all in the dark, working around a broken measurement system. As expected, Google is following suit. While their approach is less ham-handed than Apple's, it still can bring forth significant disruption in the mobile app ecosystem. In our first episode of the Android series, we dive deep into the impact of Topics API of Google's Privacy Sandbox and understand how Google has charted out changes in ad targeting, and what that could mean for marketers.KEY HIGHLIGHTS

This week on the Sociall.in social media and digital marketing podcast we're talking about Facebook's Climate Misinformation Deception, Google's Privacy Sandbox and YouTube's copy of Tiktok

Google announces plans to bring its Privacy Sandbox to Android. Retinal implant patients are faced with obsolescence. The Department of Justice creates a cryptocurrency enforcement team. Dymo adds DRM to its thermal printers and paper. First, Ryne Hager from Android Police stops by to explain Google's Privacy Sandbox. The company has announced plans to bring the privacy protections to Android, but it's taking time to get feedback from developers and ad tech experts. Then, Mark Harris of IEEE Spectrum shares the tale of folks with retinal implants who have recently received notice that their bionic eyes are either obsolete or nearing obsolescence. Then, Mikah shares news from the Department of Justice. The organization just announced a new National Cryptocurrency Enforcement Team, which aims to "identify and dismantle the misuse of cryptocurrencies and other digital assets." Lastly, Jason shares a story published by the Electronic Frontier Foundation about Dymo label printers. The company has added RFID tech to its thermal paper, thereby making it a requirement to use the company's own paper with Dymo label printers. Hosts: Jason Howell and Mikah Sargent Guests: Ryne Hager and Mark Harris Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: podium.com/twit hackerrank.com/tnw nureva.com

Google announces plans to bring its Privacy Sandbox to Android. Retinal implant patients are faced with obsolescence. The Department of Justice creates a cryptocurrency enforcement team. Dymo adds DRM to its thermal printers and paper. First, Ryne Hager from Android Police stops by to explain Google's Privacy Sandbox. The company has announced plans to bring the privacy protections to Android, but it's taking time to get feedback from developers and ad tech experts. Then, Mark Harris of IEEE Spectrum shares the tale of folks with retinal implants who have recently received notice that their bionic eyes are either obsolete or nearing obsolescence. Then, Mikah shares news from the Department of Justice. The organization just announced a new National Cryptocurrency Enforcement Team, which aims to "identify and dismantle the misuse of cryptocurrencies and other digital assets." Lastly, Jason shares a story published by the Electronic Frontier Foundation about Dymo label printers. The company has added RFID tech to its thermal paper, thereby making it a requirement to use the company's own paper with Dymo label printers. Hosts: Jason Howell and Mikah Sargent Guests: Ryne Hager and Mark Harris Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: podium.com/twit hackerrank.com/tnw nureva.com

Google announces plans to bring its Privacy Sandbox to Android. Retinal implant patients are faced with obsolescence. The Department of Justice creates a cryptocurrency enforcement team. Dymo adds DRM to its thermal printers and paper. First, Ryne Hager from Android Police stops by to explain Google's Privacy Sandbox. The company has announced plans to bring the privacy protections to Android, but it's taking time to get feedback from developers and ad tech experts. Then, Mark Harris of IEEE Spectrum shares the tale of folks with retinal implants who have recently received notice that their bionic eyes are either obsolete or nearing obsolescence. Then, Mikah shares news from the Department of Justice. The organization just announced a new National Cryptocurrency Enforcement Team, which aims to "identify and dismantle the misuse of cryptocurrencies and other digital assets." Lastly, Jason shares a story published by the Electronic Frontier Foundation about Dymo label printers. The company has added RFID tech to its thermal paper, thereby making it a requirement to use the company's own paper with Dymo label printers. Hosts: Jason Howell and Mikah Sargent Guests: Ryne Hager and Mark Harris Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: podium.com/twit hackerrank.com/tnw nureva.com

Google announces plans to bring its Privacy Sandbox to Android. Retinal implant patients are faced with obsolescence. The Department of Justice creates a cryptocurrency enforcement team. Dymo adds DRM to its thermal printers and paper. First, Ryne Hager from Android Police stops by to explain Google's Privacy Sandbox. The company has announced plans to bring the privacy protections to Android, but it's taking time to get feedback from developers and ad tech experts. Then, Mark Harris of IEEE Spectrum shares the tale of folks with retinal implants who have recently received notice that their bionic eyes are either obsolete or nearing obsolescence. Then, Mikah shares news from the Department of Justice. The organization just announced a new National Cryptocurrency Enforcement Team, which aims to "identify and dismantle the misuse of cryptocurrencies and other digital assets." Lastly, Jason shares a story published by the Electronic Frontier Foundation about Dymo label printers. The company has added RFID tech to its thermal paper, thereby making it a requirement to use the company's own paper with Dymo label printers. Hosts: Jason Howell and Mikah Sargent Guests: Ryne Hager and Mark Harris Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: podium.com/twit hackerrank.com/tnw nureva.com

Google announces plans to bring its Privacy Sandbox to Android. Retinal implant patients are faced with obsolescence. The Department of Justice creates a cryptocurrency enforcement team. Dymo adds DRM to its thermal printers and paper. First, Ryne Hager from Android Police stops by to explain Google's Privacy Sandbox. The company has announced plans to bring the privacy protections to Android, but it's taking time to get feedback from developers and ad tech experts. Then, Mark Harris of IEEE Spectrum shares the tale of folks with retinal implants who have recently received notice that their bionic eyes are either obsolete or nearing obsolescence. Then, Mikah shares news from the Department of Justice. The organization just announced a new National Cryptocurrency Enforcement Team, which aims to "identify and dismantle the misuse of cryptocurrencies and other digital assets." Lastly, Jason shares a story published by the Electronic Frontier Foundation about Dymo label printers. The company has added RFID tech to its thermal paper, thereby making it a requirement to use the company's own paper with Dymo label printers. Hosts: Jason Howell and Mikah Sargent Guests: Ryne Hager and Mark Harris Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: podium.com/twit hackerrank.com/tnw nureva.com

Google announces plans to bring its Privacy Sandbox to Android. Retinal implant patients are faced with obsolescence. The Department of Justice creates a cryptocurrency enforcement team. Dymo adds DRM to its thermal printers and paper. First, Ryne Hager from Android Police stops by to explain Google's Privacy Sandbox. The company has announced plans to bring the privacy protections to Android, but it's taking time to get feedback from developers and ad tech experts. Then, Mark Harris of IEEE Spectrum shares the tale of folks with retinal implants who have recently received notice that their bionic eyes are either obsolete or nearing obsolescence. Then, Mikah shares news from the Department of Justice. The organization just announced a new National Cryptocurrency Enforcement Team, which aims to "identify and dismantle the misuse of cryptocurrencies and other digital assets." Lastly, Jason shares a story published by the Electronic Frontier Foundation about Dymo label printers. The company has added RFID tech to its thermal paper, thereby making it a requirement to use the company's own paper with Dymo label printers. Hosts: Jason Howell and Mikah Sargent Guests: Ryne Hager and Mark Harris Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: podium.com/twit hackerrank.com/tnw nureva.com

Black Friday didn't have its “best year ever.” We get into the supply-chain issues and consumer-behavior changes behind the shift. Plus, how UK antitrust investigators are gaining oversight over Google's Privacy Sandbox.

Kate Kaye is an award-winning tech journalist who has published work in many places including MIT Technology Review and NPR. Kate covered the data industry for Ad Age and digital political campaigns for ClickZ. She joins Kevin this week to talk about Google's Privacy Budget, the Privacy Sandbox Initiative, and how we get people to care about the disruption that is taking place. She explains the different ways industry groups are both hurting and helping their constituents, and how she feels the future of data tracking and privacy will go. Finally, Kate and Kevin discuss the need for more journalists to step and question the narrative so every day people are better equipped and more informed.   Takeaways: [6:09] Kate and Kevin talk about why trade journalism is often disparaged by their industries. Do we need more journalists pushing back, or do we expect this to happen because the publication exists on ad dollars that help prop up the industry itself? [8:06] Where is the intersection of advertising meeting liability? [9:26] Kate talks about her piece for Digiday entitled “WTF is Google's Privacy Budget?” It explores what a privacy budget is, how a privacy budget works, and what problems could arise. [11:49] The industry is moving away from the old way of tracking people, but what new ways are on the horizon that we have to pay attention to? [14:15] Google has proposed the Privacy Budget as part of its Privacy Sandbox initiative. What does that mean? And, does Google really care what happens out of its environment? [17:47] How will this affect the everyday person? [18:38] Data is defining everything and determining who makes the money and who doesn't. — Kevin [25:02] Kate shares her method of writing articles that can help both those hired to understand and wade through these complex privacy issues, and also the everyday common person who just wants to understand from an angle of their safety and privacy. [30:50] Evil becomes an unintended consequence of power. [33:52] What constitutes a privacy infringement, and are there groups looking out for our interests inside the Privacy Budget? [38:34] Google has been reliant on tracking people, so what does Kate think this disruption will be, both short and long term? [40:32] Are industry trade organizations really helping and bringing a needed solution? [47:08] How do we get people to pay attention to what is happening with privacy protection and data collections? The movement in privacy that will steer legislators will put more restrictions on data collection and minimization. How will the conversation in business and marketing be shifting about it?   Quotes: “Data is defining everything and determining who makes the money and who doesn't.” — Kevin “Evil becomes an unintended consequence of power.” — Kevin   Mentioned in This Episode: WTF is Google's Privacy Sandbox? WTF is Google's Privacy Budget? ClickZ Ad Age ANA Past Episodes of TMI @KateKayeReports

AdTech Fortunes After the Cookie: Podcast. As the cookie crumbles, What comes next for Digital Advertisers and Marketers? Is it time to ditch Chrome? How to prepare for the next step of digital advertising? Let's dive in and find out …... Hi, I am Charu Shedha. And I am working as a Brand Marketing Analyst Intern With the International Institute of Digital Marketing. After months of speculations, Google has finally decided to phase out the end of third-party cookies by 2022 and this will soon be the reality for marketers. While the demise of third-party cookies is shaking up the world, marketers face the dual challenge of finding alternatives that enable identification and are privacy compliant. The growth of the ad tech world is highly dependent on their ability to use third-party products efficiently where they follow the consumer's cross-web behavior and their preferences for targeted advertising. Have you ever wondered how Google, Facebook, and Amazon practice targeted marketing? They actually don't depend on third-party cookies; rather these platforms carry lots of data on an individual scale which directly helps them a target. These are known as “ Walled Garden”. Chrome is one of Google's most powerful data-gathering tools. Now, how will this impact and what can marketers and advertisers do? No doubt the cookie crumbling will enhance the user's privacy and security but it will leave a huge void in advertising capabilities, especially for those dependent on data-driven digital marketing. But this is not the end, since the first-party cookie still stands tall in the game. Also, second-party data tie-ups can be leveraged for marketing and advertisers can see placing apps at the center of their data strategy. Contextual advertising is not affected by the new laws. Google is also coming up with Google's Privacy Sandbox to strike the right balance between advertising revenues and a user's right to privacy. Google wants its Privacy Sandbox to be a private ecosystem by default. Google has offered this technology for internet-based advertising. In this approach, groups of people with common interests could replace individual identifiers. This effectively hides individuals “in the crowd” and uses on-device processing to keep a person's history private on the browser. This is a welcome change and we can expect more emphasis on user privacy and security with the new technologies coming up. Digital Marketing will surely see a huge shift in ad tech and martech sectors in the future around these changes. Thank you for listening. IF you find it interesting, do check out my blog for more insights. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #mark --- Send in a voice message: https://anchor.fm/iidmusa/message

Internet privacy updates have arrived: Apple's App Tracking Transparency Framework (courtesy of iOS 14.5), Google's Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we're talking about the end (or at least a serious diminution) of Facebook's Pixel, Google's Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking. In today's episode of #MarketingStream, I'm joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what's happening with these updates is beyond what we need to know or discuss. Nonetheless, it's been difficult to get straight answers about the functions and/or features that will or won't remain in place with the major ad portals: Facebook, Google, et al. That was, until this podcast! Read the blog: https://geni.us/m597wJ1 On the table for discussion: 0:00 - Intro 3:17 - Internet Privacy Updates and Impacts on Real Estate 8:36 - The Apple App Tracking Transparency Framework 17:20 - Changes to Facebook's Pixel and Tracking Tools 24:25 - First-Party Data vs Third-Party Data 33:04 - What Stops an App from Selling Your Data 36:14 - Changes to Functionality of Facebook Ads 37:55 - Speculative Changes to Google Ads 41:53 - Strategic Advertising Changes for Real Estate Agents 48:23 - Final Takeaways Grab your notes and strap in for Marketing Stream Episode 005!

Digicakes' Julian Savitch-Lee joins Rachel Smith & Lindsay Rowntree to discuss Newscorp's Knewz, Google's Privacy Sandbox, and The Trade Desk.