Campaign Chemistry

Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging.And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z. She shares the importance of storytelling at Hinge headquarters, as seen in No Ordinary Love, a literary storytelling series featuring five real Hinge love stories reimagined by contemporary writers. The stories alternate between both partners' perspectives, showcasing the overthinking, miscommunications and unexpected connections during the early stages of dating. The campaign includes weekly releases on Substack with a foreword by Roxane Gay. Starting in June, the stories will be available as a limited-edition hardcover book for book clubs in New York and London. Jantos also highlights Hinge's social impact initiatives aimed at combating loneliness following the pandemic, the balance between technology and human interaction in dating and her thoughts on emerging talent in the industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign editor Luz Corona sits down with Doug Grumet, EVP of media, intelligence and innovation at Advantage Marketing Partners, to decode the shifting dynamics of this year's upfronts. From AI's growing role in targeting to the rise of retail media, live event bets and how social-first brands are rethinking spend, Grumet shares a strategic view on where media dollars are heading — and why flexibility is the smartest buy in today's evolving landscape. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode of Campaign Chemistry, Luz Corona sits down with Tribeca Enterprises president, global chief commercial officer Christopher Brady to talk about the Tribeca Festival's next chapter.From expanding beyond film to spotlighting immersive experiences, podcasts and branded content, Tribeca is reshaping what a festival can be. They discuss the 2025 lineup, new initiatives for emerging filmmakers and how brand partnerships like Tribeca X are helping redefine storytelling in the creative industry. With 500 events planned over 14 days, Tribeca is more ambitious than ever — and it's creating space for a new generation of creators to thrive.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this special edition of Campaign Chemistry, the Campaign US editorial team unpacks the journey of the Campaign Cup, from early matchups to its two finalists, both Super Bowl ads. They explore the evolving role of nostalgia, celebrity influence and cultural resonance in advertising, while sharing their behind-the-scenes insights from the selection process. Plus, hear their predictions, hot takes and what today's most iconic ads reveal about the future of creative strategy.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Much like the Campaign award she received a few weeks ago, Asha Shivaji is an inspiring woman. The CEO of SeeMe Index — a company that uses responsible AI to track how inclusive brands really are — shares her journey from digital marketing to founding a company focused on inclusive marketing. She discusses the importance of measuring inclusivity in brands, the role of AI in uncovering insights and the evolving conversations around diversity in the beauty industry, an observation she noted during her time working in the beauty space. Shivaji reflects on the lessons learned throughout her entrepreneurial journey, all the way from taking the leap to what she wished she knew when she first began her career. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU's multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Technology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they can do to drive the most impactful campaigns. Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal Ads, joins Campaign to discuss the rise, advancements and value that commerce media provides advertisers in driving truly impactful campaigns. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal. In this episode, I talk with Jenny Danzi, Pepsi's head of brand marketing, about the ‘Food Deserves Pepsi' campaign and how her team is adapting to reach Gen Z and Millennial audiences. We dig into the brand's sampling and trial efforts, the importance of internal culture and what it looks like to launch new products in a world where attention is scarce. It's a snapshot of how big brands are staying agile — and why the collaboration happening behind the scenes is just as important as what hits the screen. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

We Are Rosie wants people to work.The marketing solutions platform was created in 2018 by former ad exec Stephanie Nadi Olson to provide freelance marketers with opportunities to create project-based work with the flexibility that comes with working remotely. In return, they would receive exposure to opportunities of working with major brands without having to upend their lives, in addition to receiving benefits that typically come with full-time employment.In this episode of Campaign Chemistry, We Are Rosie managing director of creativity Marie Lamonica joins to spotlight the evolution of Rosie over the years, from navigating the uptick in layoffs and industry challenges to building an inclusive culture grounded in transparency and trust. The nontraditional employment structure is now powering a community of over 30,000 freelancers, affectionately referred to as “Rosies and Brosies.” Lamonica also shares career and life lessons learned from years of being a working mom in advertising and why failure can be a good thing. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Have you ever eaten something that ‘just meals good'?That's the premise of Panera's fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny's group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera's first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

And the winner is...Uncommon Creative Studio.In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the NY headquarters of Uncommon Creative Studio to clink champagne glasses with its co-founder, Nils Leonard, celebrating the agency's recent win as Campaign's Agency of the Year in the US. Leonard discusses the innovative projects that have defined their brand, like the New York Fashion Week viral sensation Rat Boot, and the journey of starting the UK-based agency after leaving his successful tenure at Grey London. He discusses the state of creativity in today's world, along with the lessons learned and the principles that guide Uncommon's work. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water.In this episode of Campaign Chemistry, Liquid Death SVP of marketing Dan Murphy shares a BTS look at the brand turning the ad industry on its head with humor, creativity and a fearless approach to storytelling. The small but mighty creative team has always led with entertainment first, capturing the loyalty of Americans that helped pave the way to its most recent partnership with Madison Square Garden. Murphy also shares advice to today's CMOs on how to navigate brand messaging in today's world, citing lessons learned from his time in agency world and his time at a bold brand like Liquid Death. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

At the heart of the ad industry's evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate?Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question. In this episode, the global head of creative and of Bloomberg Media Studios discusses his career journey, from ad agency days to one of the biggest B2B publications in the world. He shares a how Bloomberg collaborates with brands to create meaningful content, emphasizing the pub's stance as a thought leadership platform that aims to serve (not sell) meaningful stories, including the Turning Point film series in partnership with HSBC. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

It's been an epic run for Marla Kaplowitz at The American Association of Advertising Agencies (The 4As).After eight years at the US trade association, Kaplowitz is stepping down from her CEO role. In this episode of Campaign Chemistry, she joins editor Luz Corona to reflect on her tenure at The 4As, discussing the "bittersweet" transition out of the organization. She shares insights on the works she is proudest of during her tenure, the challenges faced during the pandemic (similar to the ad biz challenges of today) and the critical role of content and resources for agency members. Kaplowitz also offers advice for her successor and future industry leaders working through the current landscape of the advertising industry, emphasizing the need for adaptability and grace. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the industry is craving advanced data that uncovers insights beyond age and gender across linear and streaming. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like?At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing. Alison Pepper from the 4As, Donna Sharp from MediaLink and Doug Melville from Jodi AI shared their takes on everything from political and economic shifts to the evolving role of marketers in a rapidly changing world.The conversation explores the future of marketing and advertising leading up to 2030, focusing on the impact of political changes on the roles and responsibilities of the CMO. Pepper, Sharp and Melville discuss the challenges and opportunities presented by current events, from understanding their consumers, regardless of political affiliation, to navigating the complexities of DEI initiatives. The discussion also shines a light on the accountability of corporations, the creative disconnect with the American consumer and the regulatory landscape surrounding AI. As the role of the CMO transforms, the need for innovative approaches and a moral compass in marketing becomes increasingly critical. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Ever have a nice, tasty bowl of 'brand soup'?Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum.In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency focused on underestimated audiences. He discusses the importance of reimagining DEI, the challenges of growth marketing and the need for brands to authentically engage with cultural conversations to avoid that unappetizing "brand soup" moment. Worthington also offers lessons learned and valuable advice for aspiring agency founders against the backdrop of indie agencies on the rise. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Emphasizing the importance of being true to oneself and her belief that “B2B doesn't have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. From empowering farmers through beekeeping initiatives to driving trust in recycling programs, Padula shines a light on how Nespresso integrates purpose into every aspect of its business. The group explores the influence of celebrity ambassadors like George Clooney and now Eva Longoria, the power of experiential marketing as seen in its recent Grand Central activation and how luxury is evolving to be more about accessibility than value today. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

It was the Super Bowl ad that delivered a "dream dinner party" roster of talent.In this episode of Campaign Chemistry, Campaign senior reporter Leslie Blount speaks with Danielle Hawley, global head of creative and brand at Uber, and Dave Horton, ECD and partner at agency Special U.S., for a peek into the kitchen for the 'Football is for Food' campaign by Uber Eats. They discuss the creative process, the importance of humor (especially when it's self-deprecating) and the dynamics of their client-agency relationship that made this collaboration such a success. The duo also share a BTS look at working with the famous foodies like Martha Stewart and Hot Ones host Sean Evans along with frontman Matthew McConaughey, Charli XCX, Kevin Bacon and Great Gerwig. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday. That's why Coors is reminding its consumers that the beer is "made to chill" for them on these occasions. In this post-Super Bowl conversation, Marcelo Pascoa, marketing VP for Coors Brands, discusses the multichannel 'Case of the Mondays' Super Bowl campaign that was launched in January with a series of "universal" and relatable mistakes. The brand inconspicuously teased Monday-prone errors like typos in its advertisements on major advertising "stages" like Times Square billboards, print ads in the NY Times and finally, Super Bowl night. Pascoa emphasizes the importance of creativity and collaboration with agency partner Mischief, highlighting how the two worked together to ensure it hit the right notes of humor and timing, and other standout ads of the night.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

A Super Bowl spot featuring the one and only Beyoncé can be a tough act to follow, but Verizon is here to keep the party going.Thirty parties, if we are getting specific.On this episode, Verizon VP of partnerships Nick Kelly discusses the telecoms brand's innovative approach for this year's Super Bowl. The brand is focusing on local engagement and a customer-centric strategy through its major Verizon FanFest activation, where Verizon will be hosting SB watch parties and experiences in its 30 NFL markets across the country. Kelly shares a behind the scenes look on how the major feat is coming to life, from command rooms to employee engagement, and how the brand is tailoring the events to honor the culture of each market.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super Bowl LIX. There will be plenty of food, and maybe a beverage or two.Enter Pepsi.In this conversation, Campaign senior reporter Leslie Blount speaks with Pepsi head of brand marketing Jenny Danzi about the brand's exciting on-site plans for the Super Bowl in New Orleans. They discuss the comeback of 'The Pepsi Challenge' and the brand's strategy to engage consumers through food and beverage pairings. They also discuss the significance of Pepsi Zero Sugar, especially in today's landscape of changing consumer behavior, and the overall experience Pepsi aims to create during the big game weekend. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this conversation, the CEO and founder of The Ankler, Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality content to today's readers and the evolving dynamics of the entertainment industry. Min emphasizes the significance of building a strong editorial team, the rise of the creator economy and the need for media to adapt to changing audience preferences. She reflects on her career learnings in the entertainment biz and the passion and dedication required to succeed as journalists in today's volatile media landscape. Convo Highlights Paid subscriptions for media are increasingly valued by audiences. The Ankler has grown rapidly since its inception, focusing on quality content that lives behind a paywall. Quality over quantity is essential in content creation.The entertainment industry is constantly undergoing significant disruption and change, from national crises to key players in the streaming space.The creator economy is a vital and independent sector of the media landscape, increasingly gaining momentum in Hollywood. The Ankler recently launched Like & Subscribe, a newsletter solely dedicated to the influence of creators in the entertainment industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a platform for creativity and idea exploration rather than social interaction. They discuss the significance of Pinterest Predicts and the Palette Report, detailing the extensive year-long process behind trend predictions and the value these insights provide to advertisers, citing an 80% success rate over the last five years. The conversation also highlights emerging trends like 'Moto Boho' and 'Cherry Red,' the evolving role of tech in the ad industry and Pinterest's commitment to maintaining a positive and non-performative space for users. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign U.S. is back with Convene Marketing Evolved. February 27th in New York City. This is the event for forward thinking professionals looking to tackle the most pressing topic shaping the future of marketing. From the impact of generative AI to navigating the new era of fandoms and passion points. Convene is where industry leaders meet to connect, learn, and shape the future. Brand marketers attend free! Secure your spot now at campaignusconvene.com. As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she's helping drive real transformation.  In this episode, Emily Graham takes us through her career journey in ad agency world leading groundbreaking DEI initiatives. The discussion explores how the industry is evolving, the tough client conversations that are shaping progress and the powerful role employee resource groups play in building inclusive spaces. She also shines a light on industry emerging talent in the Diversity Action Alliance, a non-profit coalition dedicated to enhancing racial and ethnic diversity in the comms world. And even with all the momentum, Emily reminds us of the importance of protecting your peace while staying committed to the work.Conversation Highlights:The current state of DEI is complex and fraught with challenges, especially in the ad industry. Graham reports companies are taking one of three paths: doubling down on inclusivity efforts, reform, or retract.Transparent client conversations are crucial for effective DEI strategies. Graham advises brands that are reforming DEI initiatives establish a clear vision and commitment.Employee well-being is paramount in navigating industry challenges, especially in today's news cycle that includes environmental catastrophes, a divisive political climate and anti-DEI rhetoric. ERGs play a vital role in fostering an inclusive and supportive culture.Protecting one's peace is important in a demanding role like leading efforts in the DEI space. Graham credits leaning on colleagues and allies for support while remaining committed to the work. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket Media Group creative director shares the rich history of Campaign (including the publication's role in inspiring the early beginnings of Saatchi and Saatchi) and the importance of celebrating emerging talent in the advertising industry. The conversation also highlights what is to come for Campaign in the American market, including the relaunch of the Campaign website, the innovative Campaign Cup initiative during March Madness and more. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss, AKQA president Tesa Aragones and Annex88 CCO Andre Gray. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

BMF founder Brian Feit and head of strategy Josh Tierney discuss their festive collaboration with 'The People's House,' the challenges of working in a historic space and the festive spirit felt amongst the staff and volunteers decorating for the Biden Administration's last Christmas in The White House. They also touch on future projects, including work with Beyonce, and treating their employees and partners with the same care as their clients.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

The creator economy has changed quite a bit over the last six years. And according to  Whalar's president of North American Brand Partnerships, Joanna Cronk, the desire to work with creators has never been stronger - because they are breaking all the rules. In this conversation, we chat with Cronk about the evolution of creators going from influencers to entrepreneurs, the benefits of prioritizing trust over creative control and why industry payment terms are harmful to the creator economy. Cronk also shares a few creative ideas from her agency day that ended up on the cutting room floor, including a Game of Thrones-branded NASA spacecraft. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this conversation, AKQA president Tesa Aragones discusses the business challenges keeping her up at night, her experience creating 12 patents for Nike and shares a touching, personal story during her time working with Kobe Bryant on product innovation. Prior to AKQA, she worked at major brands like Nike, Discord and VSCO. Aragones also shares valuable advice to the next generation of CMOs and creatives. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this conversation, American Express CMO Elizabeth Rutledge discusses the significance of Small Business Saturday, a movement initiated by American Express in 2010 to encourage consumers to shop at their local businesses. Having held various roles throughout the organization before becoming CMO in 2018, Rutledge reflects on her 35-year trajectory at American Express and identifies the common thread throughout her work: Understanding consumer needs. Rutledge also addresses the importance of mentoring the next generation of marketers and the potential of AI in enhancing marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that's reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian, elaborates on the unique structure of Cheil, its relationship with Samsung and the challenges and benefits of working within this framework. Maglio also shares insights on maintaining creativity in long-term client relationships, the significance of achieving B Corp status and the evolving purpose agenda in business. He compares the agency model of Cheil with traditional holding companies, emphasizes the value of advertising to the overall economy and looks ahead to future trends, including the impact of AI on the industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this conversation, Armstrong discusses her journey at FCB New York over the past five and a half years, highlighting the challenges faced during her tenure, particularly during the COVID-19 pandemic. She emphasizes the importance of agency culture, hybrid work dynamics, and maintaining strong client relationships. Armstrong also reflects on the significance of creativity in modern advertising campaigns and shares insights on mental health initiatives within the industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer Sandeep Seth brought his expertise to NYC in 2021 to oversee growth at the designer accessories brands Kate Spade and Stuart Weitzman, both owned by Tapestry. Seth talks about attracting Gen Z consumers by taking "your grandmother's brand" Coach into the metaverse, introducing sub-brand Coachtopia whose products are good both for business and the planet, why consumers are the boss and spending time with them in their homes and while they are shopping, and Tapestry's commitment to sustainability in a market not known for that quality. He also updates us on Tapestry's move to acquire Capri — owner of  the brands Versace, Jimmy Choo and Michael Kors — which was blocked by a U.S. court last week. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning. In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer. He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey Group, one of the holding company's constituency agencies. He's responsible for promoting WP's offering and collective capabilities, and has a good handle on these team WPP pitches.Before this role, Michael served as worldwide CEO of Grey for five years and as part of a 15-year run at the agency. We chat to Michael about the pitch, how these team pitches work, how holding companies are going to market in 2024, as well as creativity, procurement, the time when you need to collaborate, the time when you need to go it alone and much more.Listen and subscribe to wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Odds are you find yourself in a home improvement store every month grabbing flowers for the garden, a new backdoor or even a 12-foot abominable snowman Christmas decoration. And in most corners of the country, odds are you have two competing options–Home Depot or Lowe's Home Improvement. So how does the latter win consumers over? The brand is focused on developing a stronger loyalty program to drive more repeat visits, while using its creative to reach the newest generation of home buyers.The brand has shot for the stars with its partnerships, bringing in the world's top soccer star, Lionel Messi, for a summer campaign touting its associates who love to assist customers. This fall it revived its NFL partnership with Travis Kelce, Christian McCaffrey and Dak Prescott taking center stage in the campaign to spotlight the home improvement chain's customer service, app offerings and more.Behind it all is Jennifer Wilson, a long-time Lowe's marketer who took on the CMO role in the spring. She brings nearly two decades of experience at the brand and recently on-boarded a new creative partner, Dentsu Creative. In this episode, we'll dive into the strategy behind the loyalty program, why Lowe's is tapping sports stars and how Lowe's has created a solid marriage with Dentsu Creative. Listen and subscribe to wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Bubble Skincare launched in 2020, when Gen Z founder Shai Eisenman saw a white space in the market to reach people in her own cohort with safe, affordable and fun products. Lindsay St. Clair joined her to help launch the brand, known for its signature colorful packaging, that year. Fast-forward to today, and Bubble has more than 2 million followers on TikTok and has expanded into retailers including Walmart, CVS and Ulta Beauty. As it reaches beyond its core demographic to adults, it's dedicated to being transparent and clear about which of its products are safe for kids and teens. And it's carved out a niche around mental health and creating joy that's unique in the beauty space. In this episode, St. Clair, VP of brand and creative, talks about building the Bubble brand and how the company taps into its young community for product development insights. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

There are many common misconceptions about the gaming community that Rachel Delphin is working to dispel. The Twitch CMO says that as livestreaming technology becomes more advanced, more creators are entering the Twitch universe from different categories — from travel to music to entertainment — and she's working to help the community and advertisers understand the breadth of content on the platform. In this episode, Delphin also teases plans for TwitchCon, kicking off in San Diego on Sept. 20, and shares her predictions on where the livestreaming space is headed. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Ulta Beauty is on a mission to bring joy to its customers and the world more broadly by flipping the narrative around beauty from negative to positive.Leading the charge is CMO Michelle Crossan-Matos, who joined the beauty retailer in early 2023 to lead marketing efforts, from upper-funnel brand campaigns to lower-funnel performance ads and the company's retail media network, as well as its 44 million-member strong loyalty program. Under Crossan-Matos, Ulta has pledged to create 10 million moments of joy. Central to the Joy Project are Ulta's retail associates, who are becoming the face of Ulta's brand through its Beauty Associate Ambassador program. In this episode, Crossan-Matos chats about how Ulta is keeping up with a changing beauty  landscape and why having a strong purpose is essential for brand success.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

How do you retain the heritage of a legacy brand while keeping it fresh for a new generation of consumers? That's the challenge Ciara Dilley tackles every day in her role as global VP of brand at Lay's and Quaker, two iconic snack brands under the PepsiCo umbrella. This year, that work has manifested in a global brand refresh for 150-year-old Quaker and an investment in women's soccer for 92-year-old Lay's. In this episode, Dilley chats about how she manages the two brands globally while allowing them to adapt to their local markets, and shares why she thinks global corporations have a responsibility to give back to their communities, whether or not purpose marketing is in vogue.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode, Jeremy Heilpern, CEO of Ammunition, reveals the game-changing impact of strategic positioning on agency success. Heilpern dives into how the power of focus and the discipline to say 'no' can sharpen your business strategy. With real-life examples, he explains why it's easier to succeed when you target fewer, high-impact goals. Later, Heilpern takes us behind the scenes of his agency's recent rebrand, illustrating how clear, intentional positioning can elevate your brand and fuel long-term growth. Tune in to discover the strategies that set Ammunition and the clients they serve apart in a crowded market. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Not everyone might find the home warranty space exciting, but Kathy Collins does.The SVP and chief revenue officer of Frontdoor is responsible for overseeing marketing, sales and product for the home warranty brand as well as the Frontdoor app, which connects homeowners with qualified professionals to help with repairs. After shepherding the launch of the Frontdoor app in April 2023, Collins set her sights on revitalizing the 53-year-old American Home Shield brand with a new campaign fronted by Saturday Night Live star Rachel Dratch. In this episode, she dives into her role as chief revenue officer, takes us behind the scenes of the rebrand and talks about the future of the Frontdoor and American Home Shield brands.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Ariel Kaye started Parachute 10 years ago with a focus on two things: quality and brand. The home goods and bedding company launched in 2014, as direct-to-consumer brands were starting to flood the marketplace. Like others, it steadily grew its audience and customer base on platforms such as Facebook and Instagram before expanding into physical stores in 2016, making an impression on shoppers with its easy e-commerce set-up and messy-chic lifestyle aesthetic.Today, though the DTC space has evolved, Parachute is still focused on creating a brand people can connect with — both virtually and physically — as consumer shopping habits continue to evolve. In this episode, Kaye chats about why she set out to launch her own company and why brand and storytelling have always played a key role in its success.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

After 12 years at Georgia-Pacific, Laura Knebusch last year worked her way up to lead the marketing department for the paper company's consumer products division, overseeing household brands such as Brawny, Dixie and Quilted Northern.As part of her remit overseeing marketing and customer experience, she's modernized the department by bringing in-house functions such as content, analytics and mar tech, and shifting investment toward digital and social media. At the same time, as consumers began shopping more for consumer staples online during the pandemic, Knebusch has pushed Georgia-Pacific's brands further into e-commerce and retail media. In this episode, Knebusch chats about leading transformation at a nearly 100-year-old organization and what the future looks like as new technologies such as generative AI enter the picture.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Michelle Froah established her career at major brands such as Samsung, Procter & Gamble, Kimberly-Clark and MetLife. But a little over a year ago, she took on a new challenge as chief marketing and innovation officer at ETS.The nonprofit organization creates educational assessments and accreditations across industries, helping people in both schools and workplaces upskill and advance their learning in a variety of fields. While ETS is not a household name like some of Froah's other previous companies, the opportunity to help transform a business undergoing a major evolution was too exciting for her to pass up.In this episode, Froah chats about ETS' rebrand, completed in the spring, how innovation fits into her role and what's next for the organization.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

As the U.S. hurdles toward the 2024 presidential election, both candidates are confronted with the same issue brands face every day: how to reach Gen Z.With Joe Biden ending his candidacy July 21, Democrats are giving this challenge fresh thought as Kamala Harris steps into the spotlight as the party's frontrunner nominee. As a younger candidate with proven social media savvy, Harris has an opportunity to match Trump's social media prowess. According to Ramaa Mosley, cofounder and chief creative officer of Gen Z-focused agency Adolescent Content, both candidates can only win with Gen Z by being clear and authentic about their policies and entertaining in their online communications.In this episode, Mosley shares insight on how candidates can reach Gen Z and what brands can learn from their strategies during a contentious election cycle. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Musi chats about evolutions in the commerce space amid Amazon Prime Day sales. campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.