Smarter Podcasting: Making Podcasts Better

“Don't underestimate who you can get—leaders in their field want to share their expertise with a dedicated audience.” - Hugh HiemstraTalking to Hugh Hiemstra was truly a game-changer for me, both as a podcaster and someone who's constantly looking for ways to improve the creative process. Hugh brought incredible insights into the power of curiosity and authentic questions in creating meaningful conversations. He emphasized how going into an interview with genuine interest—not just for the audience but for yourself—can lead to impactful episodes. It's a reminder that we don't always have to position ourselves as experts but can instead approach each discussion as an opportunity to learn alongside our listeners.Hugh also shared practical strategies for preparation, from leveraging AI tools like ChatGPT to involving his audience in shaping episode topics. What struck me most was his advice about aiming high when it comes to guests—don't underestimate who might be willing to join your show. His experiences with securing top-tier experts reminded me that podcasting is not just about content creation; it's about connection, learning, and continuously improving to deliver value to your audience.Niall MackayKey Takeaways:Strategic Guest Selection: Don't underestimate your ability to secure top-tier guests—they're often eager to share their expertise.Listener Engagement: Conduct surveys to understand what your audience craves and plan episodes accordingly.Efficient Use of AI: Tools like ChatGPT can streamline research and categorization, saving hours of prep time.Tailored Introductions: Keep bios concise and relevant to the episode's theme to maintain listener interest.Plan, but Stay Curious: While planning is essential, leaving room for spontaneous curiosity can lead to more authentic conversations.Chapters and Timestamps02:30 - The Origins of The Vet Vault 06:00 - Challenges of Planning in Podcasting10:00 - Hugh's Planning Process20:30 - Leveraging AI for Episode Research31:00 - Listener Engagement Strategies Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

I share my top 10 programs for podcasting and how much they cost. I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tools to save time and improve the overall podcasting experience.Key Takeaways:Descript is a game-changer for podcast editing, allowing easy text-based editing and waveform visualization.Canva is essential for creating podcast artwork and episode graphics, even for those with no design experience.ChatGPT can be used to generate episode titles, show notes, and interview questions, saving time and improving content quality.Adobe Enhance is a powerful tool for improving audio quality, especially for poorly recorded or low-quality audio.Notion is a versatile organizational tool that helps manage podcast workflows, guest lists, and show notes.Calendly simplifies the process of scheduling podcast interviews and appointments with guests.ActiveCampaign is an email provider that helps automate email sequences and manage mailing lists for podcast promotion.Hiring a content writer and editor can save time and improve the quality of podcast blog posts and show notes.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally. I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home studio, utilizing efficient recording and editing software, seeking assistance and guidance from friends and the online podcasting community, and the importance of continuous learning and networking. The episode serves to demystify podcasting for newcomers and emphasizes the possibility of producing top-tier content without breaking the bank.00:47 Podcasting on a Budget: The Scottish Way02:16 Essential Equipment for Podcasting10:35 Setting Up Your Home Studio16:15 Choosing the Right Recording and Editing Software18:43 Leveraging Your Network for Podcasting Success20:52 Learning and Networking in the Podcasting CommunitySend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“This sponsorship would never have come without TikTok. This brand did not hear my podcast… they saw a short video on TikTok.”When I recorded this episode, I wanted to share something that genuinely surprised even me: after years of being skeptical about TikTok, a sponsor reached out purely because of our short-form video content. They never listened to the show, never watched the YouTube version—they saw a clip on TikTok and decided Discover Vietnam was a brand they wanted to work with.It also reinforced the value of understanding my audience deeply and being confident in pricing. What happened here wasn't luck; it was the result of intention, consistency, and a willingness to experiment.I hope this story helps you rethink your own distribution strategy and gives you practical inspiration to monetize your show.Key Talking PointsHow TikTok unexpectedly brought in a paid sponsor: Despite not being a TikTok user, one short clip led directly to a sponsorship deal.Why repurposing each episode into multiple formats increases value: Audio, video, clips, blog posts—each touchpoint builds your brand equity.How I used AI to understand my audience and set pricing: Combining data from Buzzsprout, Apple, Spotify, and ChatGPT clarified my target demographic.The full negotiation process from first message to deal signed: How I went from “this looks like spam” to landing a 4-episode partnership.Why posting everywhere matters—even if you don't personally like the platform: Sponsors care about visibility and reach, not whether you scroll TikTok.Chapters and Timestamps02:00 – Understanding My Audience with AI05:00 – Why Repurposing Content Matters07:00 – Growing on TikTok Without Even Trying09:00 – The Sponsorship Message & My Skepticism10:00 – Negotiation, Pricing, and Closing the DealSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"As soon as you start doing something for money, whether you like it or not. It's gonna change."Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT.Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the challenges of podcasting, strategies for attracting and retaining an audience, and the future of the industry. Niall's wealth of experience and practical advice make this a must-listen for aspiring and experienced podcasters alike.Niall delves into the transition from hobby to profession, emphasizing how money changes the dynamics of podcasting. He also explores the importance of consistency, authenticity, and community-building in establishing a dedicated following. Additionally, Niall shares his thoughts on the impact of video integration and offers monetization strategies for podcasters.Key Takeaways:- Appreciate the time commitment required for podcasting, and consider outsourcing tasks like editing to save time.- Consistency and being true to yourself are crucial for building a dedicated audience.- Engage with your audience where they are, and provide value beyond just promoting your episodes.- Sponsorships and Patreon are viable monetization strategies, but don't expect quick riches from podcasting.- Video integration is the future of podcasting, but audio should remain the primary focus.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“If I'd turned this on, even if I was interested in the topic, I would've turned it off immediately.” – Niall MackayThat's what I said during this podcast audit, and I meant it. It wasn't about the content, Arin's show, Rock and Metal Faith, has a passionate host, a unique niche, and great energy. But the audio quality was so rough that it distracted from everything else.This episode is a perfect example of why good content isn't enough if the sound quality turns people away. Arin's doing so many things right, he's found a clear niche, he's consistent, and he's genuinely having fun,  but like most podcasters, he's also hit some technical and creative hurdles along the way.This episode is full of practical tips, real examples, and honest conversations that will help you make your own podcast sound and look better.5 Key Talking PointsNiche Smart – How Arin carved out a unique space in the Christian metal community by blending faith, rock, and SEO strategy.The Mic Matters – What went wrong with his microphone setup and how to avoid the same mistakes.Editing Smarter – How Riverside's transcript editing tools can save hours in post-production.Artwork & Branding – Why consistency and small design tweaks can make your show look instantly more professional.AI Show Notes Done Right – How to use AI tools without sounding robotic, and why a great hook line makes all the difference.Chapters & Timestamps02:00 – Meet Arin Hickman: How he started Rock and Metal Faith and found his podcasting niche.06:00 – Tech Talk: His mic setup, computer upgrade, and the pros and cons of using Riverside.13:00 – SEO, Titles & Artwork: How Arin improved discoverability and what I'd tweak in his design.23:00 – Show Notes, Consistency & Audio Quality: My honest feedback on AI-written notes and audio issues.35:00 – Final Thoughts & Advice: Tips for engagement, intros/outros, and improving listener experience.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Thank you to Anii Hoang from The Aspiring CMO podcast for letting me share this episode with you! In my journey with Seven Million Bikes Podcasts, a pivotal moment emerged when a talented marketing graduate posted on Facebook, expressing her eagerness to contribute blogs for her portfolio. Our initial conversation left me astounded by her vigor, expertise, and most significantly, her knowledge, particularly in domains like SEO, domain authority, and content crafting. As the world gradually reopened after the lockdown, a face-to-face meeting over coffee deepened her advice to focus my efforts onto a singular endeavor for bolstered domain authority and SEO impact. Despite this counsel, I found myself clinging to Seven Million Bikes' multi-dimensional identity, encompassing podcasts, comedy, and events.The alliance sparked by the aforementioned graduate not only endured but blossomed into an inspiring narrative of growth. Anii, the graduate, has since carved her own path of accomplishment, establishing her podcast and YouTube channel, aptly named The Aspiring CMO (Chief Marketing Officer). This platform serves as a repository for insights drawn from genuine experiences, narratives, and individuals within the realms of marketing and entrepreneurship. My admiration for Anii's content is palpable, culminating in a symbiotic exchange. She graciously invited me to her show as a guest, symbolizing the intersection of our journeys and the transformation of our individual pursuits into shared triumphs.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“It was silly then, and it's become sillier now, the idea that if you build it, they will come.” – Joni DeutschWhen Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today's crowded world of podcasting, you have to market your show just as smartly as you produce it.This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Development at The Podglomerate, one of the top podcast agencies in the world, working with brands like NPR, Netflix, and Harvard. She shared everything from the truth about fake “organic promotion” offers, to how pixels actually track podcast ads, to the smartest ways to grow your audience — even on a small budget.Key Talking PointsMarketing is essential, not optional.Avoid fake “growth hacks.”Know your audience inside out.Podcast pixels are game-changing.Growth takes time and relationshipsChapters & Timestamps04:30 — Can You Succeed Without Marketing?09:00 — The “If You Build It” Myth17:00 — Fake Downloads and Vanity Metrics28:00 — What the Hell is a Pixel?45:00 — Real Growth StrategiesSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic. He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success. Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.00:00 Introduction and Beginnings in Saigon00:00 Rebranding and Expanding Beyond Saigon00:00 Challenges and Pivotal Decisions During COVID00:00 Refocusing and Setting Goals00:00 Achievements and Recognition00:00 Q&A: Social Media and Monetization00:00 Q&A: Income and Final ThoughtsSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“The reason I'm putting on a podcast is because I want to listen. I don't want to read about the hosts - I want you to tell me about you.” — Adrie MackayThis episode is easily one of my favorites — not because of the guest (though she is my wife), but because I finally got to hear the raw, honest perspective of a real podcast listener. Adrie isn't in the industry; she doesn't care about gear or metrics. She just loves great stories, good sound, and shows that respect her time.Listening to her describe how she chooses podcasts, where she listens, and what makes her switch off reminded me that every podcaster needs to think more like a listener. This conversation changed the way I look at intros, ads, and even how people interact with Spotify. If you want to know how your audience really experiences your show — this is the episode to listen to.5 Key Talking PointsListeners crave connection. They tune in to people, not just topics.Bad audio kills interest instantly — even more than weak content.The first two minutes decide everything. Get to the point fast.Titles and artwork matter more than show notes. Most people never read them.Podcast habits are personal. Where, when, and how people listen shapes what they love — and what they skip.Chapters and Timestamps00:00 — Why People Listen03:00 — From Talk Radio to True Crime09:00 — What Makes Listeners Switch Off17:00 — Should You Repeat Your Intro Every Episode?25:00 — How Listeners Discover New Podcasts35:00 — Lessons for PodcastersSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

I'm opening up about my podcasting journey and the blunders I've encountered along the way. Join me as I share some valuable lessons learned from my experiences so that you can avoid these pitfalls and create a smoother path to podcasting success.Key Times to Listen:00:01:00 - The Importance of Hitting Record00:02:00 - The Power of Headphones00:04:30 - Communicating with Guests for Video00:06:00 - Embracing Dynamic Microphones00:08:30 - Eliminating Interruptions and DisturbancesKey Takeaways:Hit Record and Have a Checklist: Always press that record button and create a checklist to prevent the dreaded missed recording.Wear Headphones for Quality Monitoring: Headphones are your allies in capturing and improving audio quality by catching unwanted sounds.Select the Right Microphone and Settings: Double-check your microphone selection and settings to avoid ending up with unexpected recordings.Prep Your Guests for Video: Communicate clearly with your guests about video recordings to maintain professionalism and prevent surprises.Invest in Quality Equipment: Opt for dynamic microphones with cardioid patterns to enhance your sound and eliminate background noise.I encourage you to join the conversation! Share your own podcasting mishaps and experiences by leaving a voice message here. Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

 In this episode, I'm going to cover one of the most important questions you can find on Google. What editing software do I use to edit my podcast? And what is the difference between audacity and gavage band? And this episode, we're going to cover the pros and cons of each of those programs. And the one major difference that you need to know before you decide which program to choose.  Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show.In this engaging conversation, Niall and host Andrew discuss the challenges of creating a successful podcast course, their experiences in content creation, the importance of finding one's niche, and much more. With insightful advice and inspiring personal stories, this episode offers both practical takeaways and behind-the-scenes glimpses of the podcasting world.Don't miss Andrew and Niall's reflections on the role of hard work vs. luck in their success and their exciting plans for the future!Topics Discussed1. Challenges in creating a successful podcast course2. Marketing strategies for online courses3. The importance of finding one's niche4. Equipment and editing software recommendations5. Social media and monetization strategies6. The role of consistency in podcasting7. Growing a podcast audienceAnd if you'd like to be featured on a future episode, be sure to follow the link below to leave me a message. So, if you're ready to take your podcast to the next level and give it the perfect name, be sure to tune in to Smarter Podcasting.Leave a message for me!Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“I started with the Blue Yeti microphone, put it between me and the guest, and didn't realize it was picking up everything—even my dog snoring on the couch.” When I recorded this episode, I wanted to share the exact journey I've been on with podcast equipment—from the mistakes I made when I first started to what I use today in my studio. Equipment is one of the biggest questions I see from new and experienced podcasters alike, and it can feel overwhelming. My goal in this episode was to show that you don't need to spend thousands to get great quality. What you do need is the right microphone, a couple of simple accessories, and the right mindset to keep improving step by step.Key Talking PointsWhy condenser microphones like the Blue Yeti are not ideal for podcasts.The importance of switching to a dynamic microphone and using proper mic technique.How a mixer or audio interface like the Zoom PodTrak P4 can transform your sound.Why Descript is my favorite editing tool and how Studio Sound can elevate your podcast.Simple tips for video and soundproofing without spending a fortune.Chapters & Timestamps[00:00] Getting started – My first setup with a Blue Yeti and GarageBand.[06:00] The problem with condenser microphones – Why they pick up too much noise.[10:00] Upgrading to dynamic microphones – Shure SM57, SM7, and the power of pop filters.[15:00] Mixers & interfaces – Why the Zoom PodTrak P4 became my workhorse.[17:00] Editing software – From GarageBand to Descript and the magic of Studio Sound.[21:00] Video, lighting & soundproofing tips – How to get started without overthinking.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“Choose one thing that you want to focus on. Start saying no to everything else politely. Make everything you do about that one thing and I guarantee you'll be successful.”That's the biggest lesson I've learned in my journey of turning a hobby podcast into a full-time business. Today, I opened up about the setbacks, surprises, and wins I've had along the way—from starting with one microphone in my living room, to working with RMIT Vietnam on an international project, to facing a health scare that changed my perspective on life and business.I loved recording this because it gave me a chance to reflect on just how far things have come, and to share openly the mistakes, detours, and lessons that shaped Seven Million Bikes Podcasts into what it is today.Key Talking PointsHow I turned podcasting from a hobby into a business in Vietnam.The setbacks of COVID-19, losing my job, and becoming a “yes man.”The turning point when I chose to focus on podcast production only.Big wins in 2024, including international projects and awards.My MS diagnosis, how it affected me, and why it pushed me to finally open a studio.Chapters and Timestamps[04:00] Moving to Vietnam & charity work – Building schools, raising funds, and life before podcasting.[08:00] Starting Seven Million Bikes – Why I launched the show, the name story, and early struggles.[13:00] Surviving COVID and saying yes to everything – Online shows, too many jobs, and burnout.[17:00] Refocusing on one thing – Choosing podcast production, rebranding, and winning awards.[23:00] Health scare & new beginnings – MS diagnosis, opening the podcast studio, and lessons learned.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Choose one thing that you want to focus on. Start saying no to everything else politely. Make everything you do about that one thing and I guarantee you'll be successful.”That's the biggest lesson I've learned in my journey of turning a hobby podcast into a full-time business. Today, I opened up about the setbacks, surprises, and wins I've had along the way—from starting with one microphone in my living room, to working with RMIT Vietnam on an international project, to facing a health scare that changed my perspective on life and business.I loved recording this because it gave me a chance to reflect on just how far things have come, and to share openly the mistakes, detours, and lessons that shaped Seven Million Bikes Podcasts into what it is today.Key Talking PointsHow I turned podcasting from a hobby into a business in Vietnam.The setbacks of COVID-19, losing my job, and becoming a “yes man.”The turning point when I chose to focus on podcast production only.Big wins in 2024, including international projects and awards.My MS diagnosis, how it affected me, and why it pushed me to finally open a studio.Chapters and Timestamps[04:00] Moving to Vietnam & charity work – Building schools, raising funds, and life before podcasting.[08:00] Starting Seven Million Bikes – Why I launched the show, the name story, and early struggles.[13:00] Surviving COVID and saying yes to everything – Online shows, too many jobs, and burnout.[17:00] Refocusing on one thing – Choosing podcast production, rebranding, and winning awards.[23:00] Health scare & new beginnings – MS diagnosis, opening the podcast studio, and lessons learned.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

I've got something special to share with you – an honest review of the Maono PD200X Microphone that's making waves in the content creation world.Join me on this audio journey as we unbox the dynamic Maono PD200X, a versatile USB/XLR microphone with a unique glowing band that sets it apart from the rest.I'll walk you through its technical specifications, ergonomic design, and the powerful Maono Link app, which offers full audio control. And here's the exciting part – I'll compare the PD200X head-to-head with popular contenders like the Shure PGA58, Shure SM57, and Audix F50s, to see how it stacks up.From podcasting and vlogging to streaming and video conferences, I'll share my real-world experiences with the PD200X. Plus, we'll explore the Maono Link app's features, including compression, limiting, and EQ adjustments.No fluff, no hype, just honest insights into the pros and cons of the Maono PD200X. Find timestamps below to navigate through the episode with ease. By the end, you'll have all the info you need to decide if this mic is the perfect match for your content creation needs.Timestamps:00:00 - Introduction: Discover the Maono PD200X01:25 - Unboxing the Mic: Sleek design and glowing band03:15 - Ergonomics and Build Quality: A closer look04:50 - Maono Link App: Take control of your audio06:30 - Audio Quality Comparison: PD200X vs. the competition09:10 - Real-World Applications: Putting it to the test11:05 - Pros and Cons: Honest insights13:00 - Final Verdict: Is the Maono PD200X right for you?14:30 - Conclusion: Embrace the audio revolution with the PD200XSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“I didn't start this podcast for fame or money — I started it as a tool to help other men.” – Tim When I sat down with Tim Guest for this podcast audit, I knew it would be special. His story is inspiring — from brain surgery in 2020 to completing an Ironman and building The Comeback Plan. What impressed me even more was that his podcast is already in the top 5% globally, yet there are still small changes that could take it to another level.This episode reminded me that even strong shows can benefit from a fresh perspective. Tim has nailed his niche and his mission, but we uncovered a few challenges in branding, sound, and structure that many podcasters face. In this audit, I shared tips that any podcaster can use to improve their show.5 Key Talking PointsWhy a clear name and bold artwork are critical for podcast discoverability.How show notes and blog posts can boost SEO and attract new listeners.The impact of audio quality and filler words on listener engagement.Why the first 30 seconds of an episode matter more than anything else.How a simple, host-driven call-to-action can grow your audience faster.Chapters & Timestamps [00:00] – Introduction and Tim's inspiring backstory [05:00] – What inspired him to start The Comeback Podcast [10:00] – Early wins: downloads, niche, and audience connection [16:00] – Audit insights: branding, artwork, and the importance of a website [24:00] – Audio quality, filler words, and editing for impact [35:00] – Structuring episodes for engagement and growthSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode, we explore the benefits and different types of podcast headphones available. We discuss the importance of features like sound isolation, comfort, and accurate audio monitoring in enhancing your podcasting experience and improving sound quality. Here are five key talking points for this episode:Headphone Features for Podcasters: Understand the importance of sound isolation, comfort, and accurate audio monitoring in choosing the right podcasting headphones.Wired vs. Wireless: Explore the advantages and potential drawbacks of wired and wireless headphones to determine which suits your podcasting setup best.Headphones with Built-in Microphones: Examine the pros and cons of headphones that include built-in microphones for convenience versus dedicated external mics.Headphone Recommendations: Review budget-friendly, midrange, and high-end headphone options, including Sennheiser HD 280 Pro, Audio Technica BPHS One, Audio Technica ATHM 50 X, Sony WH 1000 XM Four, and Audiz LCD Two.Compatibility Considerations: Learn how to ensure your headphones are compatible with your podcasting equipment and setup for optimal performance.Send us a text

In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity. I also shares recommendations for budget-friendly, mid-range, and high-end microphones, highlighting their features and performance. You'll gain insights into microphone types, connectivity options, and factors to consider for optimal sound quality in their podcast recordings.Key Takeaways and the time:- Different microphone types: Condenser and dynamic microphones [00:09:00]- Pros and cons of condenser and dynamic microphones [00:10:00]- USB microphones offer easy setup and portability, while XLR microphones provide professional quality but require additional equipment [00:11:00]- Budget-friendly microphones: Shure SM57, Audio Technica ATR2100X USB, Samsung Q2U [00:13:00]- Mid-range microphone options: Audio Technica AT2020, Rode NT1 [00:17:00]- High-end microphone recommendations: Shure SM7B, Neumann U87Ei [00:19:00]- Factors to consider for optimal sound quality: Accessories, microphone technique, audio editing software [00:22:00]Resources Mentioned:- Descript (audio editing software) [00:24:00]- SpeakPipe (platform for leaving voice messages) [00:26:00]- sevenmillionbikes.com (host's website for resources, courses, and services)Send us a text

This Q&A episode was a little different because instead of gathering listener questions, I turned to my best mate — ChatGPT — to ask me five questions about podcasting. Honestly, I had no idea what was coming, but the questions were spot-on and got me thinking deeply about what works and what doesn't in podcasting.I shared lessons I've learned from years of trial, error, and growth, along with practical advice for podcasters at any stage. What I love about this format is that it forces me to reflect on what I actually believe, and not just what I've read or heard.Key Talking PointsPivoting Your Podcast – When downloads decline and engagement drops, it's time to rethink your format or content.The Social Media Trap – Posting endlessly won't grow your audience; instead, invest in organic marketing or podcast-specific ads.Starting from Scratch – The best advice is simple: just start. Don't wait for the perfect gear or setup.Sponsorship Without Huge Numbers – Small podcasts can still win sponsors by being niche, creative, and packaging their value.Building Listener Loyalty – Make your audience feel like they're part of a club—give them a name and bring them along for the ride.Chapters & Timestamps[00:00] – Introduction & why this episode is different[02:00] – How to know when to pivot your podcast[05:00] – The one thing podcasters waste time on[08:00] – What I'd do differently if starting today[10:00] – How small podcasts can attract sponsors[12:00] – The best way to keep listeners coming backSend us a textBook a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark SteadmanIf you're a podcaster, new or experienced, this podpast episode will change the way you approach your craft. This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I've always believed in respecting the listener's time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience.One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I've often ignored—really resonated. I tend to jump in headfirst, but Mark's advice on preparation is something I'll be applying moving forward.Key TakeawaysRespect the Listener's Time – Your audience is giving up their valuable time for you. Don't waste it with poor audio quality or irrelevant content. Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind. Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability. Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection. Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run. Chapters & Timestamps02:00 - Why Everything is About the Listener – The key to a great podcast.07:00 - Respecting the Listener's Time – Why quality matters.10:00 - Speaking to One Listener – How language builds connection.19:00 - The Importance of Preparation – How planning saves time.26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable.37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons. Send us a textBook a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“Should you ever change your podcast name? I've just done this for the fourth time…”I open up about one of the biggest decisions I've made recently — changing the name of my first and biggest show yet again. From Seven Million Bikes to A Saigon Podcast, then A Vietnam Podcast, and now Discover Vietnam, it's been a journey of evolution, mistakes, and lessons learned.Naming a podcast isn't just about branding; it's about clarity, growth, audience alignment, and sometimes even sponsorship opportunities. I wanted to share everything I've learned so that you can decide if changing your podcast name is the right move for you.Key Talking PointsWhy I've changed my podcast name four times, and what I learned each timeThe risks of quirky or unclear names and why clarity matters more How listener data and episode performance guided my rebrandWhen you shouldn't change your podcast nameHow a new name can make your podcast more attractive to sponsorsPractical steps to rebrand smoothly without losing your audienceChapters and Timestamps[01:00] My podcast's journey of name changes[05:00] Lessons from audience data & episode performance[08:00] Why clarity and searchability matter for growth[10:00] Sponsorship and branding considerations[12:00] When not to change your podcast name[15:00] How to rebrand successfully and bring your listeners with youSend us a textBook a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Are you a podcaster looking to grow your audience and measure the success of your show?In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conversion data, understanding and utilizing podcast analytics is crucial for any successful podcast.I share the importance of tracking retention rates, analyzing your metrics, and focusing on the metrics that truly matter for measuring success. I also share tips on creating high-quality content, using segments to promote engagement and incorporating storytelling techniques.Examples of successful podcasts like Serial and How I Built This show us how using analytics can boost your show's success. Join us as we break down the world of podcast analytics and give you the tools to launch and grow your own successful podcast.Topics Discussed: Podcast Analytics, Metrics, Retention, Engagement, Demographics, Conversion, Content Creation, Episode Performance, Call to Action, Podcast Examples, CourseEntities Mentioned: PodTrack, Chartable, Apple Podcasts, Spotify, Smarter Podcasting, Seven Million Bikes PodcastsSend us a textBook a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“I'll be honest, when I first started podcasting, I didn't care what I looked like—because no one could see me. Now? People aren't just listening anymore. They're watching.”When I started my first podcast in 2019, it was audio-only. No one cared what I wore, whether my hair was a mess, or if I'd just rolled out of bed. Fast forward to today, and video is unavoidable in podcasting. Like it or not, your audience wants to see you as much as they want to hear you.In this episode of Smarter Podcasting, I share everything I've learned about looking good on camera. From choosing colors and fabrics that don't make you disappear into the background, to avoiding sweat patches, noisy jewelry, or that polyester shirt that catches every bit of light—these are practical tips that will make you look polished without losing comfort.I'll cover:Why video is no longer optional in podcastingWhat to wear (and what to absolutely avoid) on cameraHow to match your look to your podcast's brand and setThe surprising role of comfort in confidenceHair, makeup, and accessories—what matters, what doesn'tExtra tricks for posture, glasses glare, and staying relaxedAt the end of the day, how you look isn't just vanity—it's part of your storytelling. When you feel good and confident, your audience feels it too.Send us a textBook a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

I am joined by audio and video production expert Tomas George. We dive deep into the essentials of setting up a quality podcast studio, debunking common myths about equipment and emphasizing the importance of affordable yet effective solutions. We cover the vital role of lenses over cameras, the benefits of dynamic microphones over condensers, and practical advice for lighting and storage. Thomas shares his expertise on camera settings, explaining concepts like aperture, ISO, and white balance, and offers tips for newcomers on choosing the right gear without overspending. Whether you're starting out or looking to upgrade your setup, this episode is packed with valuable insights to help you produce a top-notch video podcast.00:00 Introduction and Host's Background02:12 Guest Introduction and Background02:39 Starting a Podcast Without Expertise04:04 First Impressions of the Podcast Studio04:24 Challenges of Video Podcasting05:32 Technical Tips for Video Production07:03 Understanding Camera Settings09:11 Choosing the Right Equipment21:03 Importance of Audio Quality21:48 Microphone RecommendationsSend us a textBook a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools. In this episode, we discover how AI can be used to enhance audio quality, generate show notes, and provide personalized content recommendations. We also explore Descript , an editing tool that uses AI-powered tools to generate voiceovers and speaker labels, and otter.ai, a transcription tool with keyword search highlighting and collaboration tools.Chat GPT can even suggest fresh content ideas that spark creativity. We learn about OpenAI's more predictable and cheaper usage, the important role of visuals, and the benefit of using AI in social media marketing.However, we also acknowledge that AI tools should not replace human creativity or authenticity, and it's vital to strike a balance between using these tools effectively and making content unique.Join us in discovering the future of AI in podcasting through experimentation and find out how it can help you create more engaging and accessible content.Topics discussed in this episode:- The benefits of AI in podcasting- Descript Studio editing tool- Chat GPT content idea generation- PodcastMarketing.AI for show notes, descriptions, and social media posts- Sourcing guests, finding topics, and creating episode outlines through AI- Advancements in AI, such as the use of voice assistants- The importance of balancing AI with personal touch and authenticityEntities mentioned:- Descript - PodcastMarketing.AI- Chat GPT- Dubb- Capsho- Canva- OpenAISave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyFor my Audience Only: Audio Episodes Edited for ONLY $27! Save $127!!Book a FREE consultation now!Send us a textBook a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“Just because someone knows how to edit a podcast doesn't mean they should.”Thinking of hiring a podcast editor — or going full DIY? In this episode of Smarter Podcasting, I share the real pros and cons of outsourcing editing vs. doing it yourself.From saving time to avoiding costly mistakes, I'll walk you through what editing actually involves, what to look out for when hiring, and why quality always trumps convenience.This is your no-BS guide to making smarter editing decisions that grow your podcast and save your sanity. You'll Learn:•Why editing your podcast yourself could be costing you hundreds•What separates good editors from the ones who ruin your show•How better audio = better retention = bigger growth•When you absolutely should not hire an editor•Why premium editors charge more — and how to tell if they're worth itTimestamps00:00 – The myth of “natural” podcasts01:10 – 7 reasons to hire (or not hire) an editor03:00 – Your time vs. editing time06:15 – Sound is your first impression09:00 – AI tools: useful or garbage?12:00 – What makes an editor worth it18:00 – The RGB lightbulb analogy (yes, really)20:00 – Why DIY still works — if you do it right Tools Mentioned•Descript (affiliate)•SevenMillionBikes.com•SaigonPodcastStudio.comSend us a textBook a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools.In this episode, we discover how AI can be used to enhance audio quality, generate show notes, and provide personalized content recommendations. We also explore Descript , an editing tool that uses AI-powered tools to generate voiceovers and speaker labels, and otter.ai, a transcription tool with keyword search highlighting and collaboration tools.Chat GPT can even suggest fresh content ideas that spark creativity. We learn about OpenAI's more predictable and cheaper usage, the important role of visuals, and the benefit of using AI in social media marketing.However, we also acknowledge that AI tools should not replace human creativity or authenticity, and it's vital to strike a balance between using these tools effectively and making content unique.Join us in discovering the future of AI in podcasting through experimentation and find out how it can help you create more engaging and accessible content.Topics discussed in this episode:- The benefits of AI in podcasting- Descript Studio editing tool- Chat GPT content idea generation- PodcastMarketing.AI for show notes, descriptions, and social media posts- Sourcing guests, finding topics, and creating episode outlines through AI- Advancements in AI, such as the use of voice assistants- The importance of balancing AI with personal touch and authenticityEntities mentioned:- Descript - Podcast Marketing AI- Chat GPT- Dubb- Capsho- Canva- OpenAIReady to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience.With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience.These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | https://bit.ly/3obADg1Descript | https://bit.ly/3FM3IFBBuzzsprout | https://bit.ly/3cFbQvkCanva |  https://bit.ly/3oW2S2nFiverr | https://bit.ly/3FI7EXZRiverside | http://bit.ly/3ZJvBZjPodcastMarketing.AI | https://podcastmarketing.ai/?ref=SMBPSend us a textBook a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Starting a podcast? I answer ALL the beginner questions you're too afraid to ask! From understanding the difference between hosts and directories to the REAL time investment (spoiler: it's 8-10 hours per episode), this complete guide covers everything new podcasters need to know.What You'll Learn:✅ Podcast terminology that confuses everyone✅ Audio vs Video - which should YOU choose?✅ How much time podcasting ACTUALLY takes✅ Essential tools and apps you need✅ Can you make money? (The honest truth)✅ How to get comfortable recording✅ My #1 recommendation for podcast hosting⏰ TIMESTAMPS00:00 - Welcome to the Saigon Podcast Studio01:00 - Why This Episode is Special03:00 - Podcast Terms You MUST Know05:00 - Directory vs Host Explained07:00 - My #1 Hosting Recommendation08:00 - Downloads vs Listens (Finally Explained!)09:00 - What is Engagement?10:00 - What Do You Need to Learn as a Host?11:00 - Audio vs Video Decision12:00 - Embracing Mistakes & Getting Started13:00 - Do You Need Voice Training?14:00 - Who Are You Talking To?15:00 - Getting Comfortable on Camera/Audio17:00 - Essential Apps & Tools18:00 - Time Investment Reality Check20:00 - Can Your Podcast Make Money?22:00 - Final Advice & Wrap Up

As a podcaster, it's important to understand the metrics that can help you measure the success of your show.From the number of downloads and plays to listener retention and engagement, there are a variety of metrics that can provide valuable insights into your audience and help you grow your show.But with so many different metrics available, it can be overwhelming to know which ones to focus on and how to interpret them. That's where this episode comes in.In this webinar, I'll be exploring the different types of podcast metrics, how to track them, and what they can tell you about your audience. We'll also be discussing some of the common misconceptions around podcast metrics and how to avoid falling into these traps.So whether you're a new podcaster just starting out or a seasoned pro looking to take your show to the next level, this episode is for you. Get ready to learn all about podcast metrics and how to use them to measure the success of your show!Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience.With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"I'm completely new to the game… I just watched some YouTube videos, read some articles, and went with it." – Lumi MironAs a podcast coach, these are the conversations I absolutely love having—when someone takes the leap into podcasting with nothing but passion, grit, and curiosity.Lumi is a business coach based in Edinburgh, originally from Romania, and she's determined to share stories of founders who've struggled, failed, and bounced back. While she's only published one episode at the time of recording, she's got the right mindset—and now, hopefully, the right tools—to build something special.What stood out to me was her clarity on her niche and her commitment to creating a community around real, raw founder stories. And like many first-time podcasters, she's hit some common roadblocks—tech, time, and self-doubt.Key Talking Points:Why knowing your niche, goal, and values is the foundation for podcast growth.Why dynamic mics beat condenser mics—and why Lumi's mic needs to go.The importance of consistency and batch recording for a sustainable show.Why the host must act as the guide, not just the interviewer.Easy wins for improving podcast artwork and SEO with titles and taglines.How to structure intros and outros to boost engagement and retention.Chapters and Timestamps00:00 – Real-life chaos, starting the episode, and moving into the studio05:30 – Lumi's journey: from Romania to Edinburgh and her motivation to podcast10:45 – Podcast niche, audience, and why her show matters16:20 – The biggest podcasting mistake: Lumi's mic and what to do instead25:00 – Hosting tips: intros, being the guide, and engaging like a pro36:00 – Branding fixes: artwork, show titles, and SEO strategies for new podcastersSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Are you considering starting your own podcast but have no idea where to begin? In this episode, we cover everything you need to know to get started on the right foot.From choosing a topic and name to recording equipment and editing software, I've got you covered. I also discuss how to retain listeners, promote your show, and even monetize your podcast.Niall Mackay, a seasoned podcast expert, provides valuable insights and shares his extensive knowledge to make your journey smoother.Learn how to produce a high-quality show that reaches people across the world and attracts loyal fans and potential sponsors. Join us as we take the first steps of podcasting together.Topics discussed:- Choosing a topic and name for your podcast- How to attract sponsors even with a small audience- Recording equipment, including microphone options and quiet recording spaces- Editing software and techniques- Retaining listeners and promoting your show- Monetizing your podcastSave Frustration. And time! Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyFor my Audience Only: Audio Episodes Edited for ONLY $27! Save $127!!Book a FREE consultation now!Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Fiverr |Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"We're not teachers—we're sharing real-life experience. That's why we wanted to start a podcast."That quote from Nick hit me hard because it perfectly sums up what podcasting does best: it captures real voices, real stories, and builds real connections.This time, my incredible Jenny and Nick Cliff, who flew in from Bali and became my first-ever in-person clients, to record in our brand new Saigon Podcast Studio. They hadn't even launched their podcast yet, but we'd already produced two episodes together. So when they reached out while visiting Vietnam, I knew I had to get them in the studio.We talked tech, business, IT disasters, customer service wins, EOS, and yes… why turning it off and on again still fixes half the world's problems.Key Talking Points* Why Jenny and Nick started their podcast – not to grow a business, but to give back to their industry.* Their plan to turn podcast interviews into a book using real-world stories.* Behind the scenes of building a podcast studio – from overheating cameras to SD card nightmares.* The real value of outsourcing your podcast and why doing it all yourself is often a false economy.* Charging for experience, not time – and how that applies to podcasting and business consulting.* The impact of AI and why smart questions will matter more than smart answers.Chapters and Timestamps04:00 – Podcast tech talk: SD cards, microphones, and near-disasters07:30 – The universal IT fix: "Have you turned it off and on again?"13:00 – Charging for experience, not hours: from $20/hr to $500/hr16:30 – Why outsourcing your podcast production is worth it19:45 – How podcasting can become the foundation of a book23:00 – The fear of hearing your own voice—and why it's worth pushing through25:30 – Creating a podcast to give back, not sell29:00 – Smart questions, AI, and why plumbers are the future33:00 – Final thoughts: podcasting as a tool for purpose and connectionSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic." Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.Key Takeaways:- Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episode- YouTube videos have lower engagement rates, with 20-40% considered good- Podcasts are easier to produce but face challenges with discoverabilityYouTube offers better discoverability and monetization opportunitiesCreating content for both platforms can be a winning strategyChapters and Timestamps: 01:40 - Niall's podcasting journey 03:00 - The podcast vs. YouTube debate 04:20 - Benefits of being a podcaster 09:00 - Challenges of podcasting 13:00 - Benefits of being a YouTuber 15:10 - YouTube's algorithm and discoverability 19:40 - Monetization opportunities on YouTube 21:00 - Downsides of being a YouTuber 23:10 - How to choose between podcasting and YouTubingSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Seasoned podcaster Garry Kelly,  Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters. Key Takeaways:- Start with just a good microphone - quality comes first. Acoustics matter more than equipment.- Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings.  - Add video elements to expand reach on social media. Clips on TikTok and YouTube can draw new listeners.- Seek to constantly improve audio, visuals, equipment. Successful creators build skills over time.- Focus on providing value for your audience above all else. "If you've lost interest, your audience have also lost interest."Entities Mentioned:- GK Media, Galway Races, Jerry Girls, Tommy Tiernan, Gary Talks, Zoom, Taskam, Road microphones, Sennheiser microphones, Shure microphones, Blackmagic cameras, Adobe AuditionSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast's revenue potential and gain fresh insights to maximize your podcast's profitability.Key Listening Points:  1. Building a Sellable Asset - Strategies for creating a podcast that becomes a valuable asset.  2. Why Sponsorship Isn't Always Lucrative - Exploring why conventional sponsorship deals may not be the best revenue source.  3. Most Effective Monetization Techniques - Discover alternative and impactful methods to monetize your podcast.  4. Leveraging Expert Positioning - How positioning yourself as an expert enhances both confidence and sales.  5. Adding Value and Networking - The importance of building relationships and adding value to your audience for successful monetization.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“If you're doing a weekly podcast, the fastest way to double your downloads… is to do two episodes a week.” – Gary ArndtWhat an incredible episode this was. Gary Arndt isn't just a successful podcaster — he's a walking case study in consistency, discipline, and strategy. I've followed Gary for years, and to have him on Smarter Podcasting was not only a privilege, but a personal highlight.Gary's podcast Everything Everywhere Daily has over 50 million downloads, and unlike many shows, it's a solo, scripted, short-form, daily podcast. No guests. No fluff. Just educational content delivered with precision. He does it all himself — and he does it every day.As a podcaster and podcast producer, I found this conversation both inspiring and humbling. Gary breaks the rules you think you're supposed to follow — no niche, no guests, no endless chitchat — and instead builds a show he wishes someone else had made. And it works.This is one of those episodes you'll want to listen to more than once.Key TakeawaysYour show needs a reason to exist: Most podcasts fail because they're not actually compelling. Forget interviews (unless you're landing A-listers): Gary chose to do a solo, scripted show because the guest-based format is oversaturated and hard to scale without big names.Frequency + Quality = Growth: A daily show means more discovery opportunities. More reps. More downloads. But it only works if the content is great.Podcast promotion works best… on podcasts: TikTok, Instagram, social media in general? Nice for awareness, but they don't convert. Podcast listeners hang out on podcast apps — meet them there.Invest in your show like a real business: If you're not putting in money or time, don't expect big results. Growth doesn't happen by accident — it's intentional, strategic, and yes, expensive.Consistency builds audience trust: Evergreen episodes, a predictable format, and daily drops create listener habits. That's why thousands have joined Gary's “Completionist Club.”Chapters and Timestamps00:00 – Intro: Why Gary Arndt is a podcasting anomaly03:00 – Why most interview podcasts don't grow07:50 – The secret power of daily, scripted, short-form content13:40 – Gary's take on investing in your podcast from day one27:10 – Why he quit TikTok (and social media) despite viral views30:30 – The best way to grow: advertise where podcast listeners already areSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

After starting my first podcast in 2019 I can't believe this is happening...Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

You won't believe how good it still sounds — that's the power of the right setup. - Niall MackayAfter producing over 70 podcasts — including award-winning shows — I've recorded everywhere from tiled bedrooms in Vietnam to purpose-built studios in Europe. And I get asked all the time:Should I record from home, or use a podcast studio?There's no one-size-fits-all answer, but there are key differences you should know. Whether you're a solo creator, business owner, or someone thinking about starting a podcast, this episode breaks down the real pros and cons of each option, not just from theory, but from years of lived experience.Key Takeaways:*Sound Quality Isn't Just About the Room You can get amazing sound at home with the right gear, but you need to understand mic choice and room treatment.*Dynamic vs Condenser Mics — and Why Blue Yeti Isn't It If you're recording at home, ditch the condenser mic. I explain why dynamic mics are a game-changer.*Studio Sound vs Real SoundA quick demo comparing raw audio with studio sound enabled — so you can hear the difference for yourself.*The Real Costs: Gear, Time, and EnergyRenting a studio vs building your own setup — and why time might be your most expensive cost.*Professionalism and First ImpressionsHow using a studio can elevate your brand and your guest's experience — especially if you're recording video too.*Which Setup is Right for You?It depends on your goals. I help you figure out what makes sense for your time, budget, and long-term vision.Chapters and timestamps01:00 – Home Setup vs Studio: What Makes the Biggest Difference06:00 – Mic Matters: Why You Should Ditch the Blue Yeti10:00 – Time, Cost & Convenience15:00 – Looking and Sounding Professional20:00 – So… What Should You Choose?25:00 – Launching Saigon's First Podcast StudioSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"It's as important as naming your child—your podcast name really matters."This Q&A episode was such a joy to create because it gave me a chance to engage directly with listeners and answer the most relevant and practical questions people have about podcasting. I loved how organic and personal it felt—like having a coffee with someone who genuinely wants to get better at podcasting. It was less about me teaching and more about sharing experiences and lessons I've picked up over the years.What made this episode really meaningful was the diversity of questions—from branding your show and releasing schedules to getting better at hosting and converting your listeners into leads. I hope people realize that the fundamentals of podcasting—consistency, clarity, value—are what matter most. If you listen closely, you'll also hear how my own podcasting journey has evolved and how I've learned from both mistakes and wins.Key Takeaways:- The Podcast Name Is Crucial Keep it short, specific, and obvious to your niche. Avoid quirky names that don't explain the show's content.- Consistency Is Everything Weekly releases are ideal. Monthly won't build an audience. Set a cadence and stick to it.- Master Active Listening To be a great host, practice active listening and avoid asking multiple questions at once.- Direct Questions, Then Silence  Ask one clear question, then shut up and let your guest fill the silence. Don't over-explain.- Give Value, Then Leads Will Come Use a lead magnet (like a free eBook) to collect emails and build trust over time.Chapters and Timestamps01:00 – About Niall and Seven Million Bikes02:00 – Q1: How Important Is the Podcast Name?10:00 – Q2: How Often Should You Release Episodes?15:00 – Q3: How to Be Aware in Conversations & Ask Better Questions21:00 – Q4: How Do You Convert Listeners into Leads?24:00 – Q5: Best Web App Podcast Editor25:00 – Q6: How to Promote Without Being SpammySend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"There is  more  and more money  going into podcasting advertising every year. Billions and billions now worldwide. So where is it?"Let's be honest—everywhere you turn, you're being told podcasting is a goldmine. Billions of dollars in ad revenue! Massive growth! Side hustle magic! But where is that money really going? Because it's not landing in your inbox—or mine.In this episode of Smarter Podcasting, I'm joined by the brilliant Charlotte Lewis-West, a podcast strategist with a background in broadcast journalism and over a decade working with brands like GSK, Microsoft and Unilever. She's also one of my favourite people to work with at Seven Million Bikes Podcasts.Together, we dig into the real value of podcasting—and why making money through ads and sponsorships isn't the only (or smartest) goal. Charlotte and I get honest about what we've seen in the industry: the hype, the empty promises, and the reality for both indie creators and big-name brands.Here's what we cover:Why most podcast ad money goes to massive networks and the same three sponsors (hello, BetterHelp)Why I've hit over 100,000 downloads and never once had a sponsor approach meWhy brands keep making the same mistakes when launching a show—and how to avoid themThe real return on investment: brand awareness, authority, networking, and trustWhy engagement rate matters more than total downloadsHow to use your podcast to build relationships, not just numbersHow you should actually handle sponsors if they do come knocking (and how not to sell out your voice)We also get into some hard truths about what makes a podcast successful. Spoiler: it's not going viral or chasing trends. It's consistency, knowing your audience, and delivering actual value—week after week.This isn't about crushing dreams. It's about saving you from wasting time, money, and energy on the wrong things—and helping you build a podcast that works for you and your business.Timestamps02:02 – Why I started Smarter Podcasting and what we've achieved03:46 – Charlotte breaks down where the podcast ad money really goes07:00 – Why most shows (even good ones) don't get sponsors09:52 – How many downloads I've had—and why that's not the whole story13:00 – The real reasons to start a podcast (hint: not for ad money)17:30 – The biggest mistakes brands make with podcasts20:10 – “Build it and they will come” is a lie22:32 – The indie podcaster dilemma: doing too much at once24:58 – Monetization beyond sponsorship: smarter ways to get ROI28:10 – What to look for in a sponsor—and how to avoid sounding fake30:45 – Why authentic ads win and scripts usually suckSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”I got a chance to audit Nicki Sun's podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that's where this audit comes in.We dug deep into her workflow, identity, and production pipeline to figure out what's working, what's not, and how she can optimize her show without losing the magic that makes it special.Key talking points:- Why niching down is essential—and how to find your podcast's true focus.- How to write better show notes that speak directly to your listener.- What makes a powerful intro and why you should stop saying “Welcome back.”- Using AI tools like ChatGPT properly to save time without sounding robotic.- The 30-second hook strategy to boost retention on both YouTube and podcast apps.- Why your outro needs to be sharp, not 90 seconds of music.Chapters and Timestamps1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse4:20 – Nicki's mission: Amplifying Asian American and marginalized creators09:40 – The problem with being too broad: Defining your niche17:20 – YouTube vs. Podcasting: Which platform are you really serving?25:45 – Hooks, show notes, and using AI the right way35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them allSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“It doesn't feel like work. And it's only possible because you guys have spent your hours on the edit. That's why I work with Seven Million Bikes Podcasts.”(THIS EPISODE WAS CREATED IN 3 HOURS!!)I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.We cover:How podcasting helped him land clients across his design, publishing, and coffee companiesThe biggest workflow mistakes people make (and how to avoid them)The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and moreWhy quality audio is a non-negotiable in 2025How he's using his podcast to write his next book — liveWhy guest booking and editing should never be DIY if you're running a business10 reasons to start a podcast for your businessBuild your brand through storytelling – It lets you share your vision, values, and voice authentically.Reach new clients and generate leads – Radim mentions converting guests into clients.Network with high-level professionals – You get to “pull up your chair to the big boys' table.”Create content at scale – With an efficient system, you can produce multiple episodes quickly.Increase credibility and authority – Being a podcast host positions you as an expert.Support other business efforts – Radim aligns podcast themes with book launches.Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.If you're a business owner still on the fence about starting a podcast — this is your sign.

“You don't know where one conversation is gonna take you. So have it.” — Greg WassermanI absolutely loved this conversation with Greg Wasserman — it's one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you've ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.Key Talking Points- Your podcast isn't about going viral; it's about connecting with your niche and creating value.- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.- Unless you're a media company, sponsorships are more work than they're worth. Focus on impact instead.- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.Chapters and Timestamps03:00: Why podcasting isn't about becoming a superstar or going viral06:30: The lawyer story — using a podcast as a business development tool09:00: Building trust and marketing others through podcasting13:35: The fishing podcast example — how niche can drive connection18:00: Real-world ROI from a single podcast episode21:00: Why sponsorships aren't the right goal for most podcasters28:30: Podcasting vs. traditional marketing (like expos and booths)Send us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"The best way to monetize your podcast? Offer something only you can deliver." - Niall MackayI'm incredibly proud of this episode because it's not just talk — it's action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few.I also loved how personal and practical this episode felt. It wasn't theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It's not about being the next Joe Rogan; it's about building something you're proud of, that genuinely helps people, and that can generate income on your own terms.Key Takeaways : - Sponsorships aren't the best route for most podcasters — I focus on selling my own services instead.-  You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed.- I offer unlimited messaging support during the launch or makeover process, so you're never stuck alone.- If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast.-  I believe every podcaster should treat their show like a real business — even if you're not chasing millions of downloads.Chapters & Timestamps01:00My Podcasting Journey: From iPod to Saigon02:30Why Sponsorships Don't Work for 99% of Podcasters04:00Offer #1: The Podcast Launch Lab Explained06:00Deep Dive: Launch Your Show in 14 Days09:00Offer #2: The Podcast Makeover for Existing Shows12:00Pricing Breakdown: Launch Lab vs. Makeover Packages14:00Final Thoughts: Monetize Smart, Build Long-TermSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

“If your number one goal is to make money from your podcast, then you've already made the wrong decision.”In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here's the truth: podcasting takes time, effort, and love for the medium. If you're only in it for the money, you're likely to be disappointed.I share why traditional podcast sponsorship isn't realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.Key TakeawaysWhy starting a podcast just to make money is the wrong mindsetWhat CPM really means — and why most podcasters won't benefit from itThe real download numbers needed to attract sponsorsHow I use dynamic ads and a strong back catalog to monetizeA client case study: turning a niche podcast into serious business resultsChapters and Timestamps1:00 – Podcasting isn't a side hustle2:45 – What CPM is (and why it fails most podcasters)4:30 – Real download stats you should know6:00 – Why sponsorships rarely pay off8:20 – How I use dynamic ads to monetize11:30 – Client case study: small podcast, big results13:00 – Final thoughts and next stepsSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

“You don't need a camera crew or a studio—just text, an idea, and Descript's AI can turn it into a video that actually grabs attention.”Listen to this episode and I'll tell you about one of the coolest new tools from Descript: its AI text-to-video feature. If you've ever struggled with creating video content for your podcast or business—or if you're just short on time—this tool could be a game changer. I walk you through how it works, what you can do with it, and who it's for.This isn't just about making videos faster—it's about making better content with less effort, whether you're a solo creator, coach, or brand. From converting blog posts into social clips to repurposing podcast transcripts into Instagram Reels, Descript's AI gives creators a shortcut to video marketing without sacrificing quality. If you're curious about video workflows, automation, or AI-powered content creation, this one's worth a listen.Key Takeaways: - A breakdown of Descript's new feature and why it matters.- Ideal users: solo creators, podcasters, business owners, and educators.- How Descript breaks your text into scenes and selects stock visuals.Chapters & Timestamps00:00 – Introduction: A Big Leap in Video Automation01:30 – The Value of Podcasting in Business04:00 – Descript's Text to AI Video Feature05:00 – How It Works: Step-by-StepSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

"Your podcast isn't just audio—it's content waiting to be repurposed across multiple platforms. Leverage it wisely!"In this episode, we talked about how podcasters can maximize their reach using social media. Many creators focus solely on publishing episodes, hoping listeners will find them. But in reality, your podcast's success hinges on strategic promotion. Social media isn't just about sharing links; it's about storytelling, engagement, and creating a community around your content.One of the biggest takeaways from this conversation was the importance of repurposing content. A single podcast episode can fuel weeks of content—quotes, clips, blog posts, and more. If you're not doing this, you're leaving growth on the table. This discussion gave me a fresh perspective on how social media should be a non-negotiable part of a podcast growth strategy, and I'm excited to implement these strategies myself.Key Takeaways:Repurpose Your Content – A podcast episode isn't just for listeners; break it down into clips, quotes, and posts.Leverage Short-Form Video – TikTok, Reels, and Shorts are dominating attention spans—use them to promote key moments.Engagement Over Promotion  – Social media is about conversations, not just broadcasting links.Consistency is Key  – Growth happens when you post regularly and engage with your audience.Optimize for Each Platform  – Instagram, LinkedIn, and Twitter each require a unique approach to maximize impact.Chapters & Timestamps:03:20 – The Biggest Mistake Podcasters Make with Social Media08:10 – The Power of Repurposing Your Podcast Content14:30 – Best Platforms for Podcast Promotion in 202421:00 – Engagement Strategies That Actually Work28:15 – How to Stay Consistent Without Burning Out35:40 – Final Tips and TakeawaysSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"Podcasting changed my life. It opened doors I never imagined—and it can do the same for you."This episode is actually a re-upload, but it's one I knew I had to bring back. Consistency is key in podcasting, and while I wasn't able to record something new this week, I didn't want to leave you without value. This episode is packed with 25 actionable tips to help you grow your podcast—whether you're just starting or looking to level up.I've always believed that growth in podcasting isn't about luck, it's about strategy. That's why I wanted to make sure this episode stays accessible. The advice here is timeless, and if you apply even a handful of these tips, you'll see results. Also, if you missed this one the first time around, now's your chance to start implementing.Key TakeawaysDefine your audience—knowing exactly who you're speaking to helps you create better content. Quality over quantity—great audio, compelling topics, and strong storytelling matter more than frequency. Leverage SEO—creating a blog for your episodes and doing keyword research boosts discoverability. Cross-promote and collaborate—partner with other podcasters, swap episodes, or do guest appearances. Engage your audience—use listener messages, social media, and email newsletters to build a loyal following. Chapters & Timestamps02:00 – Defining Your Audience & Why It's Crucial06:00 – The Power of SEO & Podcast Discoverability12:00 – Cross-Promotion & Guest Collaborations14:00 – Building a Community & Engaging Your Listeners19:00 – Measuring Success & Planning for GrowthSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark SteadmanIf you're a podcaster, new or experienced, this podpast episode will change the way you approach your craft. This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I've always believed in respecting the listener's time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience.One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I've often ignored—really resonated. I tend to jump in headfirst, but Mark's advice on preparation is something I'll be applying moving forward.Key TakeawaysRespect the Listener's Time – Your audience is giving up their valuable time for you. Don't waste it with poor audio quality or irrelevant content. Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind. Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability. Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection. Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run. Chapters & Timestamps02:00 - Why Everything is About the Listener – The key to a great podcast.07:00 - Respecting the Listener's Time – Why quality matters.10:00 - Speaking to One Listener – How language builds connection.19:00 - The Importance of Preparation – How planning saves time.26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable.37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons. Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!