Smarter Podcasting: Making Podcasts Better

“If you're doing a weekly podcast, the fastest way to double your downloads… is to do two episodes a week.” – Gary ArndtWhat an incredible episode this was. Gary Arndt isn't just a successful podcaster — he's a walking case study in consistency, discipline, and strategy. I've followed Gary for years, and to have him on Smarter Podcasting was not only a privilege, but a personal highlight.Gary's podcast Everything Everywhere Daily has over 50 million downloads, and unlike many shows, it's a solo, scripted, short-form, daily podcast. No guests. No fluff. Just educational content delivered with precision. He does it all himself — and he does it every day.As a podcaster and podcast producer, I found this conversation both inspiring and humbling. Gary breaks the rules you think you're supposed to follow — no niche, no guests, no endless chitchat — and instead builds a show he wishes someone else had made. And it works.This is one of those episodes you'll want to listen to more than once.Key TakeawaysYour show needs a reason to exist: Most podcasts fail because they're not actually compelling. Forget interviews (unless you're landing A-listers): Gary chose to do a solo, scripted show because the guest-based format is oversaturated and hard to scale without big names.Frequency + Quality = Growth: A daily show means more discovery opportunities. More reps. More downloads. But it only works if the content is great.Podcast promotion works best… on podcasts: TikTok, Instagram, social media in general? Nice for awareness, but they don't convert. Podcast listeners hang out on podcast apps — meet them there.Invest in your show like a real business: If you're not putting in money or time, don't expect big results. Growth doesn't happen by accident — it's intentional, strategic, and yes, expensive.Consistency builds audience trust: Evergreen episodes, a predictable format, and daily drops create listener habits. That's why thousands have joined Gary's “Completionist Club.”Chapters and Timestamps00:00 – Intro: Why Gary Arndt is a podcasting anomaly03:00 – Why most interview podcasts don't grow07:50 – The secret power of daily, scripted, short-form content13:40 – Gary's take on investing in your podcast from day one27:10 – Why he quit TikTok (and social media) despite viral views30:30 – The best way to grow: advertise where podcast listeners already areSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

After starting my first podcast in 2019 I can't believe this is happening...Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

You won't believe how good it still sounds — that's the power of the right setup. - Niall MackayAfter producing over 70 podcasts — including award-winning shows — I've recorded everywhere from tiled bedrooms in Vietnam to purpose-built studios in Europe. And I get asked all the time:Should I record from home, or use a podcast studio?There's no one-size-fits-all answer, but there are key differences you should know. Whether you're a solo creator, business owner, or someone thinking about starting a podcast, this episode breaks down the real pros and cons of each option, not just from theory, but from years of lived experience.Key Takeaways:*Sound Quality Isn't Just About the Room You can get amazing sound at home with the right gear, but you need to understand mic choice and room treatment.*Dynamic vs Condenser Mics — and Why Blue Yeti Isn't It If you're recording at home, ditch the condenser mic. I explain why dynamic mics are a game-changer.*Studio Sound vs Real SoundA quick demo comparing raw audio with studio sound enabled — so you can hear the difference for yourself.*The Real Costs: Gear, Time, and EnergyRenting a studio vs building your own setup — and why time might be your most expensive cost.*Professionalism and First ImpressionsHow using a studio can elevate your brand and your guest's experience — especially if you're recording video too.*Which Setup is Right for You?It depends on your goals. I help you figure out what makes sense for your time, budget, and long-term vision.Chapters and timestamps01:00 – Home Setup vs Studio: What Makes the Biggest Difference06:00 – Mic Matters: Why You Should Ditch the Blue Yeti10:00 – Time, Cost & Convenience15:00 – Looking and Sounding Professional20:00 – So… What Should You Choose?25:00 – Launching Saigon's First Podcast StudioSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"It's as important as naming your child—your podcast name really matters."This Q&A episode was such a joy to create because it gave me a chance to engage directly with listeners and answer the most relevant and practical questions people have about podcasting. I loved how organic and personal it felt—like having a coffee with someone who genuinely wants to get better at podcasting. It was less about me teaching and more about sharing experiences and lessons I've picked up over the years.What made this episode really meaningful was the diversity of questions—from branding your show and releasing schedules to getting better at hosting and converting your listeners into leads. I hope people realize that the fundamentals of podcasting—consistency, clarity, value—are what matter most. If you listen closely, you'll also hear how my own podcasting journey has evolved and how I've learned from both mistakes and wins.Key Takeaways:- The Podcast Name Is Crucial Keep it short, specific, and obvious to your niche. Avoid quirky names that don't explain the show's content.- Consistency Is Everything Weekly releases are ideal. Monthly won't build an audience. Set a cadence and stick to it.- Master Active Listening To be a great host, practice active listening and avoid asking multiple questions at once.- Direct Questions, Then Silence  Ask one clear question, then shut up and let your guest fill the silence. Don't over-explain.- Give Value, Then Leads Will Come Use a lead magnet (like a free eBook) to collect emails and build trust over time.Chapters and Timestamps01:00 – About Niall and Seven Million Bikes02:00 – Q1: How Important Is the Podcast Name?10:00 – Q2: How Often Should You Release Episodes?15:00 – Q3: How to Be Aware in Conversations & Ask Better Questions21:00 – Q4: How Do You Convert Listeners into Leads?24:00 – Q5: Best Web App Podcast Editor25:00 – Q6: How to Promote Without Being SpammySend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"There is  more  and more money  going into podcasting advertising every year. Billions and billions now worldwide. So where is it?"Let's be honest—everywhere you turn, you're being told podcasting is a goldmine. Billions of dollars in ad revenue! Massive growth! Side hustle magic! But where is that money really going? Because it's not landing in your inbox—or mine.In this episode of Smarter Podcasting, I'm joined by the brilliant Charlotte Lewis-West, a podcast strategist with a background in broadcast journalism and over a decade working with brands like GSK, Microsoft and Unilever. She's also one of my favourite people to work with at Seven Million Bikes Podcasts.Together, we dig into the real value of podcasting—and why making money through ads and sponsorships isn't the only (or smartest) goal. Charlotte and I get honest about what we've seen in the industry: the hype, the empty promises, and the reality for both indie creators and big-name brands.Here's what we cover:Why most podcast ad money goes to massive networks and the same three sponsors (hello, BetterHelp)Why I've hit over 100,000 downloads and never once had a sponsor approach meWhy brands keep making the same mistakes when launching a show—and how to avoid themThe real return on investment: brand awareness, authority, networking, and trustWhy engagement rate matters more than total downloadsHow to use your podcast to build relationships, not just numbersHow you should actually handle sponsors if they do come knocking (and how not to sell out your voice)We also get into some hard truths about what makes a podcast successful. Spoiler: it's not going viral or chasing trends. It's consistency, knowing your audience, and delivering actual value—week after week.This isn't about crushing dreams. It's about saving you from wasting time, money, and energy on the wrong things—and helping you build a podcast that works for you and your business.Timestamps02:02 – Why I started Smarter Podcasting and what we've achieved03:46 – Charlotte breaks down where the podcast ad money really goes07:00 – Why most shows (even good ones) don't get sponsors09:52 – How many downloads I've had—and why that's not the whole story13:00 – The real reasons to start a podcast (hint: not for ad money)17:30 – The biggest mistakes brands make with podcasts20:10 – “Build it and they will come” is a lie22:32 – The indie podcaster dilemma: doing too much at once24:58 – Monetization beyond sponsorship: smarter ways to get ROI28:10 – What to look for in a sponsor—and how to avoid sounding fake30:45 – Why authentic ads win and scripts usually suckSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”I got a chance to audit Nicki Sun's podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that's where this audit comes in.We dug deep into her workflow, identity, and production pipeline to figure out what's working, what's not, and how she can optimize her show without losing the magic that makes it special.Key talking points:- Why niching down is essential—and how to find your podcast's true focus.- How to write better show notes that speak directly to your listener.- What makes a powerful intro and why you should stop saying “Welcome back.”- Using AI tools like ChatGPT properly to save time without sounding robotic.- The 30-second hook strategy to boost retention on both YouTube and podcast apps.- Why your outro needs to be sharp, not 90 seconds of music.Chapters and Timestamps1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse4:20 – Nicki's mission: Amplifying Asian American and marginalized creators09:40 – The problem with being too broad: Defining your niche17:20 – YouTube vs. Podcasting: Which platform are you really serving?25:45 – Hooks, show notes, and using AI the right way35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them allSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“It doesn't feel like work. And it's only possible because you guys have spent your hours on the edit. That's why I work with Seven Million Bikes Podcasts.”(THIS EPISODE WAS CREATED IN 3 HOURS!!)I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.We cover:How podcasting helped him land clients across his design, publishing, and coffee companiesThe biggest workflow mistakes people make (and how to avoid them)The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and moreWhy quality audio is a non-negotiable in 2025How he's using his podcast to write his next book — liveWhy guest booking and editing should never be DIY if you're running a business10 reasons to start a podcast for your businessBuild your brand through storytelling – It lets you share your vision, values, and voice authentically.Reach new clients and generate leads – Radim mentions converting guests into clients.Network with high-level professionals – You get to “pull up your chair to the big boys' table.”Create content at scale – With an efficient system, you can produce multiple episodes quickly.Increase credibility and authority – Being a podcast host positions you as an expert.Support other business efforts – Radim aligns podcast themes with book launches.Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.If you're a business owner still on the fence about starting a podcast — this is your sign.

“You don't know where one conversation is gonna take you. So have it.” — Greg WassermanI absolutely loved this conversation with Greg Wasserman — it's one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you've ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.Key Talking Points- Your podcast isn't about going viral; it's about connecting with your niche and creating value.- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.- Unless you're a media company, sponsorships are more work than they're worth. Focus on impact instead.- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.Chapters and Timestamps03:00: Why podcasting isn't about becoming a superstar or going viral06:30: The lawyer story — using a podcast as a business development tool09:00: Building trust and marketing others through podcasting13:35: The fishing podcast example — how niche can drive connection18:00: Real-world ROI from a single podcast episode21:00: Why sponsorships aren't the right goal for most podcasters28:30: Podcasting vs. traditional marketing (like expos and booths)Send us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

"The best way to monetize your podcast? Offer something only you can deliver." - Niall MackayI'm incredibly proud of this episode because it's not just talk — it's action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few.I also loved how personal and practical this episode felt. It wasn't theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It's not about being the next Joe Rogan; it's about building something you're proud of, that genuinely helps people, and that can generate income on your own terms.Key Takeaways : - Sponsorships aren't the best route for most podcasters — I focus on selling my own services instead.-  You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed.- I offer unlimited messaging support during the launch or makeover process, so you're never stuck alone.- If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast.-  I believe every podcaster should treat their show like a real business — even if you're not chasing millions of downloads.Chapters & Timestamps01:00My Podcasting Journey: From iPod to Saigon02:30Why Sponsorships Don't Work for 99% of Podcasters04:00Offer #1: The Podcast Launch Lab Explained06:00Deep Dive: Launch Your Show in 14 Days09:00Offer #2: The Podcast Makeover for Existing Shows12:00Pricing Breakdown: Launch Lab vs. Makeover Packages14:00Final Thoughts: Monetize Smart, Build Long-TermSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

“If your number one goal is to make money from your podcast, then you've already made the wrong decision.”In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here's the truth: podcasting takes time, effort, and love for the medium. If you're only in it for the money, you're likely to be disappointed.I share why traditional podcast sponsorship isn't realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.Key TakeawaysWhy starting a podcast just to make money is the wrong mindsetWhat CPM really means — and why most podcasters won't benefit from itThe real download numbers needed to attract sponsorsHow I use dynamic ads and a strong back catalog to monetizeA client case study: turning a niche podcast into serious business resultsChapters and Timestamps1:00 – Podcasting isn't a side hustle2:45 – What CPM is (and why it fails most podcasters)4:30 – Real download stats you should know6:00 – Why sponsorships rarely pay off8:20 – How I use dynamic ads to monetize11:30 – Client case study: small podcast, big results13:00 – Final thoughts and next stepsSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

“You don't need a camera crew or a studio—just text, an idea, and Descript's AI can turn it into a video that actually grabs attention.”Listen to this episode and I'll tell you about one of the coolest new tools from Descript: its AI text-to-video feature. If you've ever struggled with creating video content for your podcast or business—or if you're just short on time—this tool could be a game changer. I walk you through how it works, what you can do with it, and who it's for.This isn't just about making videos faster—it's about making better content with less effort, whether you're a solo creator, coach, or brand. From converting blog posts into social clips to repurposing podcast transcripts into Instagram Reels, Descript's AI gives creators a shortcut to video marketing without sacrificing quality. If you're curious about video workflows, automation, or AI-powered content creation, this one's worth a listen.Key Takeaways: - A breakdown of Descript's new feature and why it matters.- Ideal users: solo creators, podcasters, business owners, and educators.- How Descript breaks your text into scenes and selects stock visuals.Chapters & Timestamps00:00 – Introduction: A Big Leap in Video Automation01:30 – The Value of Podcasting in Business04:00 – Descript's Text to AI Video Feature05:00 – How It Works: Step-by-StepSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

"Your podcast isn't just audio—it's content waiting to be repurposed across multiple platforms. Leverage it wisely!"In this episode, we talked about how podcasters can maximize their reach using social media. Many creators focus solely on publishing episodes, hoping listeners will find them. But in reality, your podcast's success hinges on strategic promotion. Social media isn't just about sharing links; it's about storytelling, engagement, and creating a community around your content.One of the biggest takeaways from this conversation was the importance of repurposing content. A single podcast episode can fuel weeks of content—quotes, clips, blog posts, and more. If you're not doing this, you're leaving growth on the table. This discussion gave me a fresh perspective on how social media should be a non-negotiable part of a podcast growth strategy, and I'm excited to implement these strategies myself.Key Takeaways:Repurpose Your Content – A podcast episode isn't just for listeners; break it down into clips, quotes, and posts.Leverage Short-Form Video – TikTok, Reels, and Shorts are dominating attention spans—use them to promote key moments.Engagement Over Promotion  – Social media is about conversations, not just broadcasting links.Consistency is Key  – Growth happens when you post regularly and engage with your audience.Optimize for Each Platform  – Instagram, LinkedIn, and Twitter each require a unique approach to maximize impact.Chapters & Timestamps:03:20 – The Biggest Mistake Podcasters Make with Social Media08:10 – The Power of Repurposing Your Podcast Content14:30 – Best Platforms for Podcast Promotion in 202421:00 – Engagement Strategies That Actually Work28:15 – How to Stay Consistent Without Burning Out35:40 – Final Tips and TakeawaysSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"Podcasting changed my life. It opened doors I never imagined—and it can do the same for you."This episode is actually a re-upload, but it's one I knew I had to bring back. Consistency is key in podcasting, and while I wasn't able to record something new this week, I didn't want to leave you without value. This episode is packed with 25 actionable tips to help you grow your podcast—whether you're just starting or looking to level up.I've always believed that growth in podcasting isn't about luck, it's about strategy. That's why I wanted to make sure this episode stays accessible. The advice here is timeless, and if you apply even a handful of these tips, you'll see results. Also, if you missed this one the first time around, now's your chance to start implementing.Key TakeawaysDefine your audience—knowing exactly who you're speaking to helps you create better content. Quality over quantity—great audio, compelling topics, and strong storytelling matter more than frequency. Leverage SEO—creating a blog for your episodes and doing keyword research boosts discoverability. Cross-promote and collaborate—partner with other podcasters, swap episodes, or do guest appearances. Engage your audience—use listener messages, social media, and email newsletters to build a loyal following. Chapters & Timestamps02:00 – Defining Your Audience & Why It's Crucial06:00 – The Power of SEO & Podcast Discoverability12:00 – Cross-Promotion & Guest Collaborations14:00 – Building a Community & Engaging Your Listeners19:00 – Measuring Success & Planning for GrowthSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark SteadmanIf you're a podcaster, new or experienced, this podpast episode will change the way you approach your craft. This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I've always believed in respecting the listener's time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience.One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I've often ignored—really resonated. I tend to jump in headfirst, but Mark's advice on preparation is something I'll be applying moving forward.Key TakeawaysRespect the Listener's Time – Your audience is giving up their valuable time for you. Don't waste it with poor audio quality or irrelevant content. Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind. Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability. Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection. Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run. Chapters & Timestamps02:00 - Why Everything is About the Listener – The key to a great podcast.07:00 - Respecting the Listener's Time – Why quality matters.10:00 - Speaking to One Listener – How language builds connection.19:00 - The Importance of Preparation – How planning saves time.26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable.37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons. Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"48% of podcasts on Apple Podcasts have fewer than 10 episodes. Podfade is real, but it doesn't have to happen to you."If you've ever worried about running out of content or losing momentum, this episode is a must-listen.This episode is packed with insights every podcaster needs—especially if you want your show to last beyond the first few episodes. So many podcasts start strong but quickly fade away because of poor planning, lack of direction, or burnout. But with the right strategy, you can keep going and grow your podcast beyond 10, 50, or even 100 episodes.I loved talking about content buckets, a simple but powerful way to organize your podcast topics and ensure you always have something fresh to talk about. We also broke down why planning ahead is essential and how having at least 10 episode ideas mapped out can help you stay consistent.If you're serious about podcasting, these expert tips will keep you on track and help you avoid the dreaded podfade.Key TakeawaysNearly half of all podcasts never make it past 10 episodes—having a plan is crucial. [00:02:00]Content buckets help organize your topics and prevent creative burnout. [00:12:00]Knowing why you're podcasting, who it's for, and what value you bring keeps your show focused. [00:10:00]AI and tools like ChatGPT and Trello can speed up your planning process. [00:22:00]Avoid paralysis by analysis—don't overthink, just start recording. [00:07:00]Chapters & Timestamps02:00 – The Importance of Mapping Out 10+ Episodes in Advance07:00 – Overcoming Paralysis by Analysis10:00 – The Power of Content Buckets & How to Use Them12:00 – Tools & AI to Help You Stay Consistent22:00 – Practical Tips to Keep Your Podcast Going StrongSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field.One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening.This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you've been on the fence about starting a podcast, this is the episode that will change your mind!Niall MackayKey Takeaways: "Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months."Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better."The ROI of Podcasting Goes Beyond Downloads" - Success isn't just about listens; it's about brand awareness, business networking, and building authority."Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business."Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results.Chapters & Timestamps:03:00 - Nick's Background & Love for Podcasting07:00 - How Podcasts Fuel Content Strategies12:00 - Overcoming the Biggest Barriers to Podcasting21:20 - The Power of Niche Podcasts24:10 - Measuring the ROI of a Podcast27:10 - Podcasting as a Business Networking Tool30:40 - Why Small Audiences Can Be More Valuable than Large OnesSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

“Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.” I was absolutely blown away when I discovered A Vietnam Podcast had reached the top 5% of podcasts globally. It's been a rollercoaster—figuring out what works, what doesn't, and most importantly, learning to appreciate the process.So many podcasters, especially those just starting out, get caught up in comparing themselves to Joe Rogan or major network-backed shows. Podcasting is a long game, and with the right strategies anyone can carve out their own success story.Niall MackayKey Takeaways:Consistency is Key – The majority of podcasts fail because they don't make it past 10 episodes. Keep publishing, take breaks if needed, but always come back.Build a Back Catalog – 30% of my downloads come from older episodes, proving that having a strong library keeps listeners engaged. Audio Quality Matters More Than Content – People will forgive a lot, but bad audio will make them tune out instantly. Invest in a good mic. Make Your Podcast Discoverable – SEO, YouTube, and having a website are crucial. Podcast directories alone won't get you found. Double Down on Video & Shorts – YouTube Shorts and Instagram Reels have brought in thousands of views, helping my podcast reach new audiences. Chapters and Timestamps: 01:00 - Understanding Podcast Download Numbers 04:00 - Global Podcast Statistics 09:00 - Tip #1: Consistency and Seasons 11:00 - Tip #2: Building a Back Catalogue 13:00 - Tip #3: Audio Quality Importance 14:00 - Tip #4: Making Your Podcast Discoverable 19:00 - Tip #5: Building a Website 23:00 - Smarter Podcasting Journey27:00 - Taking Breaks and Coming Back Stronger 31:00 - Content Strategy and Growth Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

“ No one's going to say no for an interview because every SME owner needs that, um, that awareness, that brand awareness that comes from being on a podcast, no matter how small it is.  Um, at some point they might reach 10 million subscribers and people will go back and listen to old podcasts.” - Joel ZorillaLinkedIn was a platform I had overlooked for years, and now I realize the massive potential it has for podcasters. My guest, Joel Zarrillo, gave some incredible insights that not only validated my experiences but also opened my eyes to strategies I hadn't even considered.One of the biggest takeaways for me was just how powerful LinkedIn can be for podcast growth when used the right way. The way Joel broke down engagement strategies, networking, and optimizing your profile made me rethink my entire approach. I've already seen firsthand how much LinkedIn has helped my own podcast grow, and this episode reinforced that this is a platform every podcaster should be leveraging.What I also loved was Joel's emphasis on using high-quality content, networking intentionally, and playing into LinkedIn's algorithm shifts. If you're a podcaster looking to grow your audience, build credibility, and connect with the right people, this episode is a must-listen. This episode was an absolute game-changer for me. Key Takeaways:- LinkedIn is the Best Platform for Podcast Growth - Your Guests Can Be Your Biggest Advocates - Optimize Your LinkedIn Profile for Visibility- Short-Form Video is Key - Be Consistent and Patient Chapters & Timestamps00:40 -  Why LinkedIn is a Goldmine for Podcasters 03:00 - The Power of Guests Sharing Your Podcast09:10 - Facebook vs LinkedIn for Podcast Growth 16:00 - How to Optimize Your LinkedIn Profile24:00 - Why Every Podcaster Should Be on LinkedIn28:40 - The Power of Short-Form Video on LinkedInSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

 "This is what podcasting will become - it will become second nature for all businesses to have one." Podcasting has evolved into an essential tool for businesses, and I firmly believe that it will soon be as indispensable as having a website. Just a few years ago, businesses could get away with not having an online presence, but now? It's unthinkable. Podcasting is heading in the same direction. If you're not already using it as a branding, marketing, and networking tool, you're leaving massive opportunities on the table. One of the biggest takeaways from this episode is the sheer power of podcasting in building brand authority. When you speak directly to your audience, sharing insights and experiences, you establish credibility in your industry. This isn't about mass appeal—it's about engaging the right audience in a way that fosters trust and long-term relationships. And what's even better? It's one of the most cost-effective marketing tools available. If you're serious about your business, you need to start your podcast today—before the space gets crowded and expensive. - Niall Mackay Key Takeaways:- Podcasting will become as essential as websites - Podcasting builds brand authority - Networking secret: Interview your potential clients - Repurposing content is key - Podcasting helps humanize your brand Chapters & Timestamps:01:20 - The Future of Podcasting in Business02:20 - Building Brand Authority Through Podcasting03:30 - Creating Evergreen Content That Lasts Forever05:20 - Podcasting as a Marketing Tool06:00 - Maximizing Content Repurposing08:00 - The Secret to Using Podcasting for Networking10:00 - Humanizing Your Brand with Podcasting12:20 - Why Podcasts Fit into Busy LifestylesSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

“One of the biggest barriers to people starting their own podcast is because of the equipment needed to start their own show..”I wanted to inspire anyone considering starting a podcast in 2025 with this episode. Podcasting changed my life—what began as a hobby is now a thriving business that connects me with people across the globe. The barriers to starting your own show are lower than ever, and the opportunities are endless. From making lifelong connections to seeing your podcast climb the charts, the journey is as fulfilling as it is exciting.One key takeaway I hope listeners embrace is to start with what you have. I've recorded episodes in less-than-ideal conditions with basic equipment, yet the content resonates with audiences because of its authenticity. This episode is my way of showing that, whether you're a beginner with just a smartphone or someone looking to take their podcast to the next level, the only thing stopping you is taking that first step.Niall MackayKey Takeaways:Podcasting is Growing and Here to StayThe Importance of Niche and PassionLow Barrier to EntryThe Role of Video in 2025Consistency is KeyChapters and Timestamps:01:10 - Why Start a Podcast in 202502:30 - Overcoming Barriers: Equipment and Spaces 05:50 - The Importance of Video in Podcasting09:00 - Building Consistency and a Niche11:20 - Tips for Growing Your AudienceSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

“If someone came to me and asked for advice on a podcast room, I'd say carpet, no tiles, no windows, make it nice and cozy and tight to stop that sound reverberating around.”This episode really showcases how you don't need a perfect studio setup to create professional-quality podcasts. When I started in 2019 with just a Blue Yeti mic and an old MacBook Pro, I never imagined I'd be helping produce over 700 episodes and reaching millions of downloads. What I've learned is that it's not about having expensive gear or a perfect room - it's about understanding the fundamentals of sound capture and using the right tools strategically.The biggest revelation for many podcasters is that you can create amazing content anywhere if you focus on the basics: using dynamic microphones, proper positioning, wearing headphones, and leveraging modern AI tools like Descript's Studio Sound. It's incredible how these simple techniques can transform a less-than-ideal space like an echoing meeting room into a professional recording environment.Niall MackayKey Takeaways:Started his podcasting journey with basic equipment (Blue Yeti mic and 2010 MacBook Pro)Proper microphone positioning (about a fist away) is crucial for sound qualityDynamic microphones are superior to condenser mics for non-studio environmentsDescript's Studio Sound feature revolutionized his podcast production processOffering worldwide support for podcast setup and post-productionChapters and Timestamps: 01:00 - Meeting Room Setup02:40 - Equipment Overview 05:10 - Setting Up the Boom Arm 06:30 - Cable Management 08:30 - Importance of Headphones10:00 - Microphone Techniques 11:20 - Post-Production with Descript Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

 ”Once it's animated or once it has a video component, it's no longer cheap. And the reason is because I think cheap television has certain characteristics which a narrative podcast doesn't.” - Guang JinTalking to Guang Jin absolutely blew my mind. He didn't just share his journey—he redefined how we should think about podcasting in the modern age. His insights into transitioning from audio-only to video were like a wake-up call for me. Video isn't just an add-on to podcasting; it's a rocket booster for growth, engagement, and reaching new audiences. The numbers he's achieved on YouTube are incredible, and his strategies prove that video is no longer optional—it's essential. If you're not thinking about integrating YouTube into your podcasting game yet, you're already behind the curve.Niall Mackay Key Takeaways:The Power of YouTube for Growth - Guang's podcast gained 245,000 monthly viewers and over 10,000 YouTube subscribers in just six months. Why Narrative Podcasts Need Tailored Video Solutions - Guang explains the intricate balance of custom animations and generative AI that makes narrative podcasts stand out on YouTube.Data-Driven Engagement Insights - Returning viewer metrics and audience engagement on YouTube reveal untapped growth potential. Audio vs. Video Audience Demographics - Women dominate audio-only audiences, while video attracts a more balanced demographic. Turning Audiograms into Visual Masterpieces - Why simple audiograms fail and how Guang's method of visually immersive storytelling bridges the gap. Chapters and Timestamps:02:50 – Meet Guang Jin: From P&G to Podcasting Powerhouse08:30 – Why YouTube is Revolutionizing Podcasting14:20 – The Art of Creating Engaging Video Content20:50 – Data-Driven Growth and Audience Insights28:10 – Expanding from Audio to Video: Lessons LearnedSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Stop killing yourself trying to create content for every platform—repurpose and leverage what you already have. - Lyndsay PhillipsTalking to Lyndsay Phillips was a masterclass in transforming the way we think about podcasting. Lyndsay Phillips brought an incredible wealth of knowledge, showing how a single episode can be repurposed into an ecosystem of content that drives visibility, nurtures leads, and builds authority. I was blown away by her strategies for turning podcast episodes into assets that not only extend your reach but also directly contribute to your business growth. It's clear that repurposing isn't just a nice-to-have—it's a must for anyone serious about scaling their podcast and maximizing their impact.Listening to Lyndsay, I realized how many opportunities I've missed by not fully leveraging my own content. From creating Instagram carousels and LinkedIn articles to building systems that save time and streamline the process, her approach has completely changed my perspective. What really stuck with me is how strategic and intentional repurposing can be.If you've ever felt overwhelmed by the demands of content creation, this episode is a game-changer. It's packed with actionable insights that I can't wait to implement, and I know you'll feel the same way.Niall MackayKey Takeaways:Content Repurposing Strategies for Maximum ROI – Lyndsay explains how to repurpose a single episode into multiple assets, from YouTube videos to LinkedIn posts.Why Solo Episodes are Critical for Building Authority – Solo episodes allow podcasters to connect with their audience and drive direct leads.The Power of Setting Expectations with Guests – Lyndsay shares tips for getting guests to promote episodes by providing them with well-prepared assets.Instagram Carousels: The Ultimate Mini Content Books – A swipeable format on Instagram that engages audiences while delivering bite-sized value.How to Automate and Systematize Your Podcast Workflow – Niall and Lyndsay discuss creating a workflow that saves time and ensures consistent content distribution.Chapters and Timestamps:05:10 – Why Content Repurposing is a Must-Have Strategy20:00 – Leveraging Solo Episodes for Business Goals23:50 – Creating Guest Assets That Drive Promotion29:10 – Automating and Systematizing Your Podcast Workflow34:00 – Closing Remarks and Next StepsSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"A podcast isn't just a tool for talking; it's a platform to share stories that inspire, educate, and connect people." – Niall MackayNina's courage in embracing feedback, her openness to learning, and her unwavering dedication to amplifying women's voices made this episode a standout. What really impressed me was her willingness to dive into the details, from improving her podcast's structure to sharpening her storytelling, all with the goal of creating something truly meaningful for her audience. It's a testament to how small yet intentional tweaks in podcasting can lead to massive transformations, and I know her listeners will feel the impact of her commitment.– Niall MackayKey Takeaways - The Power of Niche Podcasting : Narrowing your focus creates stronger audience connections.- Equipment Matters for Sound Quality : Use dynamic microphones for home recordings to eliminate background noise.- The Importance of a Clear Podcast Title : Make your title keyword-friendly and informative for better audience discovery.- Crafting Listener-Centric Show Notes : Start with a captivating quote and personalize your notes for stronger engagement.- The Role of Consistency in Branding : Ensure your podcast artwork and description align with your mission and values.Chapters and Timestamps:07:10 - Why Niche Matters in Podcasting13:25 - Dynamic vs. Condenser Microphones17:50 - Crafting a Strong Podcast Title29:30 - Writing Listener-Centric Show Notes45:15 - Building Consistent Branding53:50 - The Impact of Small AdjustmentsSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"The people that are going to consume your short form videos are probably a hundred to a thousand times more than the people who actually consume your content."This episode was a real turning point for me. It made me realize just how powerful YouTube can be for podcasters—not just for video, but for reaching entirely new audiences in ways I hadn't fully appreciated before. I used to think podcasts were strictly audio-only and that YouTube wasn't the right platform for them. But after diving deeper, I've come to see how short-form video content can amplify a podcast's reach dramatically. This episode reflects my journey of breaking old habits, adapting to new trends, and embracing the opportunities that YouTube offers to connect with more listeners.Niall MackayKey TakeawaysWhy YouTube for Podcasts Matters: YouTube is now the most popular platform for podcast consumption in the U.S., even for audio-only content.Creating Short-Form Content is Non-Negotiabl: Viral Shorts attract thousands of views and subscribers, even for niche topics.The Importance of Proper Thumbnails and Titles: YouTube thumbnails and titles need to be visually captivating and optimized differently from audio platforms.Repurposing Podcast Content Across Platforms: You can use short clips from podcast videos to boost visibility on Instagram, TikTok, and YouTube Shorts.How to Link Your Podcast to YouTube via RSS Feed: Using tools like Buzzsprout makes it seamless to connect your podcast episodes to YouTube.Chapters & Timestamps02:00 - Niall's Journey to Podcasting Success 05:00 - Debunking Misconceptions About YouTube and Podcasts26:40 - The Power of Short-Form Video Content 17:50 - How to Get Your Podcast on YouTube20:00 - Tools for Optimizing YouTube Podcasts33:40 - Lessons Learned: Embrace ImperfectionSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

“Don't underestimate who you can get—leaders in their field want to share their expertise with a dedicated audience.” - Hugh HiemstraTalking to Hugh Hiemstra was truly a game-changer for me, both as a podcaster and someone who's constantly looking for ways to improve the creative process. Hugh brought incredible insights into the power of curiosity and authentic questions in creating meaningful conversations. He emphasized how going into an interview with genuine interest—not just for the audience but for yourself—can lead to impactful episodes. It's a reminder that we don't always have to position ourselves as experts but can instead approach each discussion as an opportunity to learn alongside our listeners.Hugh also shared practical strategies for preparation, from leveraging AI tools like ChatGPT to involving his audience in shaping episode topics. What struck me most was his advice about aiming high when it comes to guests—don't underestimate who might be willing to join your show. His experiences with securing top-tier experts reminded me that podcasting is not just about content creation; it's about connection, learning, and continuously improving to deliver value to your audience.Niall MackayKey Takeaways:Strategic Guest Selection: Don't underestimate your ability to secure top-tier guests—they're often eager to share their expertise.Listener Engagement: Conduct surveys to understand what your audience craves and plan episodes accordingly.Efficient Use of AI: Tools like ChatGPT can streamline research and categorization, saving hours of prep time.Tailored Introductions: Keep bios concise and relevant to the episode's theme to maintain listener interest.Plan, but Stay Curious: While planning is essential, leaving room for spontaneous curiosity can lead to more authentic conversations.Chapters and Timestamps02:30 - The Origins of The Vet Vault 06:00 - Challenges of Planning in Podcasting10:00 - Hugh's Planning Process20:30 - Leveraging AI for Episode Research31:00 - Listener Engagement Strategies Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

“It's not about the beer anymore—it's about the kind of meaningful conversations you'd have over a beer with a friend.”This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve's journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.Steve's insights into the behind-the-scenes effort it takes to craft compelling episodes and grow an engaged audience are invaluable for anyone in the podcasting space. His story is not just about success but about the love for storytelling and the dedication to showing up, even when the odds seem against you. It's an episode that reminds us why we do what we do as podcasters, and I couldn't be more excited to share it with everyone.– Niall MackayKey Takeaways:Start with a Purpose and Passion - Authentic conversations were the foundation of Between Two Beers. Passion fueled their growth despite no initial financial returns.Preparation is Everything - Extensive guest research and storyboarding led to a seamless listening experience. Great podcasts require behind-the-scenes effort.The Long Game in Podcasting - Building an audience requires patience, consistent content, and a strategic approach to social media and promotion.Monetization Comes Later - It took years before their podcast became financially viable. Reinvesting early profits into marketing and production was crucial.Leverage Media Partnerships - Collaborating with media outlets and crafting compelling press angles helped their podcast reach new audiences.Chapters and Timestamps03:00 - Steve recounts starting the podcast with his friend Seamus in a Hamilton garage.07:00 - The importance of perseverance in podcasting and how their passion fueled them through challenging years.09:00 - How meticulous research transformed their interviews into unforgettable storytelling experiences.18:00 - Partnering with ACC and investing in social media to expand their reach.24:00 - Steve discusses the financial realities of podcasting and reinvesting in growth30:00 - The importance of identifying your niche and committing to long-term goals.36:00 - Writing press releases to promote podcast episodes in news outlets.Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

“In podcasting, it's not about downloads; it's about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.Together, we dive into why podcasting is about more than just download numbers—it's about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.Key TakeawaysUnderstanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.Chapters & Timestamps02:00 - Harry's Journey to Podcasting – From music production to launching Lower Street Media.10:00 - Why brands should consider narrative-driven podcasting.12:00 - Finding the emotional core in every story.18:00 - How to pitch creative podcast ideas to conservative clients.20:00 - Why listen time and engagement are the real metrics.23:00 - Turning guests into clients through podcasting.Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic. He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success. Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.00:00 Introduction and Beginnings in Saigon00:00 Rebranding and Expanding Beyond Saigon00:00 Challenges and Pivotal Decisions During COVID00:00 Refocusing and Setting Goals00:00 Achievements and Recognition00:00 Q&A: Social Media and Monetization00:00 Q&A: Income and Final ThoughtsSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

"Podcasting is a window to my world, and through it, I've met people I never imagined I'd connect with."Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authentic connections and gaining valuable insights from his guests. The conversation also highlights the importance of active listening and how Radim embraced unpredictability in interviews, using it as a tool for deeper storytelling.Niall and Radim discuss the art of creating engaging podcast content, the power of in-person feedback, and the thrill of shaping a narrative that resonates with listeners worldwide. Radim emphasizes the impact podcasting has had on his professional growth and brand, offering practical advice for anyone looking to launch their own show. Whether you're an aspiring podcaster or a creative professional seeking inspiration, this episode is packed with insights on building a successful podcast and using it as a platform for growth.Key Takeaways with Timestamps:The Power of Active Listening: Radim explains how learning to listen attentively transformed his interview style and deepened his conversations.Finding Your Voice in Podcasting: Radim shares his journey of going from self-doubt to confidently using his podcast to connect with a global audience.Embracing Imperfection: Niall and Radim discuss the importance of editing, letting go of perfectionism, and focusing on authentic storytelling.Building a Personal Brand Through Podcasting: Radim highlights how starting a podcast helped him position himself as an authority in the creative industry.Leveraging Podcasting for Business Growth: They explore how Radim's podcast not only promoted his books but also opened new opportunities in public speaking and networking.Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"Podcast audiences absolutely love consistency." - Charlotte Lewis-WestNiall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.Key Takeaways:Identify your audience and niche to tailor your podcast format and tone (04:58)Develop a clear objective and success metrics for your podcast (09:14)Consistency is crucial for podcast success and audience retention (34:35)Short-form content can significantly boost podcast visibility (27:28)Understand regional preferences for podcast consumption (audio vs. video) (29:26)Chapters and Timestamps: 04:58 - The importance of podcast planning 09:14 - Developing a podcast strategy 14:58 - Understanding your audience and niche 19:00 - Effective podcast promotion techniques 24:23 - Advertising platforms for podcasts 27:28 - The power of short-form content 29:26 - Audio vs. video podcasting 34:35 - Long-term benefits of podcast planningSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe. Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives.As a podcaster myself, I've seen firsthand how this unique medium can create connections, foster communities, and amplify voices that might otherwise go unheard. In celebration of International Podcast Day, I've gathered some fascinating facts about our podcasts and the podcasting industry as well.If you want to get in touch with Niall with any comments get in touch at niall@sevenmillionbikes.comSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Book a call now!

I thought I knew content creation, but podcasting taught me so much more." – Michelle O'BrienNiall Mackay provides a comprehensive audit of Michelle O'Brien's podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinker to living a sober life, explaining how even a small reduction in alcohol can have a profound impact on personal growth and mental clarity. Together, they discuss the challenges of podcasting, the importance of authentic storytelling, and the benefits of stepping outside your comfort zone.Michelle also shares her experience of building her podcast and offers valuable tips on content creation and personal development. With her background in marketing, Michelle reveals how she initially underestimated the effort it takes to create engaging, meaningful content and how she's found joy in the process of learning publicly. This episode is not just for aspiring podcasters, but for anyone curious about the benefits of reducing alcohol and unlocking their full potential.Key Takeaways:Reducing alcohol can unlock your full potential The power of authentic podcasting Podcasting equipment isn't everythingThe learning curve of content creation Networking through podcastingChapters and Timestamps:02:00 – Michelle's podcast setup and equipment challenges07:00 – How giving up alcohol unlocked Michelle's potential10:00 – The importance of being authentic in podcasting14:00 – Michelle's journey into content creation and the steep learning curve17:00 – Networking opportunities through podcasting20:00 – Niall's feedback on improving Michelle's podcast qualitySave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.Key Takeaways:Consistency is crucial for podcast growth - aim for a regular publishing scheduleAudio quality is more important than content quality for retaining listeners Create a 30-45 second "hook" at the beginning of each episode to engage listenersFocus on a specific niche or lean into the host's personality to stand out Use analytics to understand listener behavior and improve content Chapters and Timestamps: 02:00 - Evolution of recording technology 05:03 - Podcast equipment and editing tools 08:59 - Defining a podcast niche 14:00 - Creating engaging podcast intros 19:52 - Focusing on host personality 23:47 - Consistency in podcasting 27:00 - Audio quality tips and improvements 31:31 - Importance of audio quality over content Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

In this episode I interview one of the biggest names in podcasting, Jordan Harbinger!We delve into the art of preparing for podcast interviews. Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire books, taking notes, and adjusting interview flow in real-time. Jordan emphasizes a structured approach to creating engaging content and advises new podcasters to focus on the joy of podcasting rather than monetization. Additionally, they talk about the misconceptions around podcasting and the hard work required to achieve success in the field. The episode wraps up with Jordan sharing stories about his favorite guests and offering advice for aspiring podcasters.Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features"In this episode of Smarter Podcasting, host Niall Mackay and guest Sam Sethi discuss the concept of Podcasting 2.0, focusing on three primary challenges in podcasting: discovery, interactivity, and monetization. Sam explains various new features introduced in Podcasting 2.0, such as the person tag, chapters, transcripts, and cross-app comments, which enhance discoverability and audience engagement. They also delve into the utilization of assisted intelligence (AI) for automating podcast production tasks. Additionally, Sam introduces a new application, TrueFans, which offers innovative monetization options for podcasters through micropayments. The podcast concludes with thoughts on the future of podcasting, including live broadcasting and integrating music into podcasts.Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

"It's amazing that you're taking one piece of content, spreading it across so many different ways."Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers invaluable insights on improving podcast quality, from artwork and SEO to audio production and content consistency.Troy, a LinkedIn influencer with over 27,000 followers, shares his unique approach of repurposing live streams into podcast content. The conversation delves into the intricacies of podcast production, marketing strategies, and the importance of creating value for listeners. Niall provides actionable advice on enhancing podcast discoverability, improving audio quality, and crafting compelling show notes and introductions.Key Takeaways:Create a boilerplate intro and outro for consistency Ensure podcast artwork is high-res and includes a clear tagline Maintain content consistency with your podcast's stated purpose Focus on your own call-to-action rather than your guest's at the end of episodesConsider post-production editing to enhance audio quality and remove distractions Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Fiverr |

 "Just be yourself because it's only you that can do that." Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation.Niall provides actionable advice on various aspects of podcasting, from equipment choices to content delivery. He emphasizes the importance of audio quality, personal branding, and strategic call-to-actions. Linda, receptive to feedback, gains insights on niching down her content, improving audio techniques, and enhancing her YouTube presence. This episode is a goldmine for both new and experienced podcasters looking to refine their craft.Key Takeaways:Introduce yourself and your credentials at the beginning of each episode Use dynamic microphones for better audio quality, especially in non-studio environments.Make YouTube videos more dynamic by changing camera angles every 30-60 seconds Focus on one clear call-to-action that supports your business goalsBalance interview episodes with solo episodes to showcase your expertiseChapters and Timestamps: 00:03:10 - Equipment and editing process 00:06:50 - Podcast niche and unique selling point 00:10:30 - Goals and lessons of the podcast 00:14:00 - Podcast audit: Hook and intro feedback 00:18:20 - Importance of self-introduction 00:23:10 - YouTube video dynamics 00:24:20 - Audio quality and microphone choices 00:27:40 - Balancing guest and host content 00:29:30 - Call-to-action strategy 00:31:40 - Final thoughts and improvementsSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Fiverr |

"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.Key Takeaways:Descript's text-based audio transcription revolutionized podcast editing The transition to video-based editing in Descript changed everything for podcasters Creating short video clips is crucial for social media promotion and brand awareness Video clips may not directly convert to podcast listeners, but they serve different marketing purposes Descript's B-roll feature adds dynamism to podcast videos effortlessly Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Fiverr |

"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic." Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.Key Takeaways:Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episodeYouTube videos have lower engagement rates, with 20-40% considered goodPodcasts are easier to produce but face challenges with discoverabilityYouTube offers better discoverability and monetization opportunitiesCreating content for both platforms can be a winning strategySave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Fiverr |

Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master. His advice covers everything from using AI tools like Studio Sound and filler word removal, to leveraging templates and editing video. Niall emphasizes the importance of quality audio, stating "It hurts my soul when I hear a podcast with terrible audio. Good quality audio is more important than good content."While praising Descript's capabilities, he also provides key limitations and best practices. "You cannot edit video the same as audio," he cautions on adjusting word gaps. Whether new to Descript or a seasoned vet, this presentation offers invaluable tips from an expert podcaster and editor. Don't miss Niall's wealth of knowledge! Drawing from his extensive experience, Niall provides valuable insights and practical advice for podcasters of all levels.Tip 1: Use Studio Sound with Limiter/Compressor and Adobe Enhance- Studio Sound can vastly improve poor quality audio with one click- Add a limiter and compressor first to smooth out volume spikes - Run audio through Adobe Enhance after Studio Sound for near-studio qualityTip 2: Analyze and Remove Mic Bleed- Descript can detect and highlight mic bleed for easier removal- Change track volume before cutting to avoid affecting entire trackTip 3: Edit Transcripts and Waveforms Together  - Editing the transcript allows easy restructuring of content- But watch for transcript/audio mismatches and edit both viewsTip 4: Use Filler Word Removal Judiciously- Can automatically strip filler words like "ums" and "uhs"- But review to avoid awkward cuts, especially with non-native speakersTip 5: Shorten Word Gaps Carefully- Can tighten slow speech by reducing pauses - But don't cut too tight - 1 second max is recommendedTip 6: Create Templates for Intros/Outros- Build reusable templates to save time on repeated elements- Remember to save templates and set them up earlyTip 7: Edit Video Smartly - Descript has powerful video editing capabilities  - Use clapping to easily sync separate audio/video tracks- Mute rather than delete filler words for smoother videoTip 8: Leverage AI Tools- Explore AI-generated content Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Fiverr |

"As soon as you start doing something for money, whether you like it or not. It's gonna change."Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT.Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the challenges of podcasting, strategies for attracting and retaining an audience, and the future of the industry. Niall's wealth of experience and practical advice make this a must-listen for aspiring and experienced podcasters alike.Niall delves into the transition from hobby to profession, emphasizing how money changes the dynamics of podcasting. He also explores the importance of consistency, authenticity, and community-building in establishing a dedicated following. Additionally, Niall shares his thoughts on the impact of video integration and offers monetization strategies for podcasters.Key Takeaways:- Appreciate the time commitment required for podcasting, and consider outsourcing tasks like editing to save time.- Consistency and being true to yourself are crucial for building a dedicated audience.- Engage with your audience where they are, and provide value beyond just promoting your episodes.- Sponsorships and Patreon are viable monetization strategies, but don't expect quick riches from podcasting.- Video integration is the future of podcasting, but audio should remain the primary focus.Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show.Erin and John share their journey from initially thinking podcasting would be as easy as hitting record on a phone to realizing the complexities involved, such as editing, hosting, distribution, and promotion. They highlight the value of Niall's guidance in navigating the technical aspects and overcoming common pitfalls like not hitting record or talking over each other.Throughout the conversation, Niall emphasizes the importance of producing high-quality audio, staying consistent, and focusing on connecting with a niche audience rather than appealing to the masses. He also shares insights from his own podcasting experience, including the surprising growth of his older shows due to their evergreen content.Key Takeaways:- Podcasting requires a significant time commitment, often 8-10 hours per episode when accounting for all tasks involved.- Investing in quality equipment and editing skills is crucial for producing a professional-sounding show.- Consistency is key, even if it means releasing episodes less frequently or in seasons.- Focus on connecting with your target audience rather than seeking mass appeal.- Evergreen content can continue to attract new listeners for years after its release."Imagine if every week those amount of people were in a room listening to what you have to say. They showed up because they want to hear exactly what you want to hear." - Niall MackayReady to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally. I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home studio, utilizing efficient recording and editing software, seeking assistance and guidance from friends and the online podcasting community, and the importance of continuous learning and networking. The episode serves to demystify podcasting for newcomers and emphasizes the possibility of producing top-tier content without breaking the bank.00:47 Podcasting on a Budget: The Scottish Way02:16 Essential Equipment for Podcasting10:35 Setting Up Your Home Studio16:15 Choosing the Right Recording and Editing Software18:43 Leveraging Your Network for Podcasting Success20:52 Learning and Networking in the Podcasting CommunityReady to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

Niall Mackay shares his podcast audit of Debra Chantry-Taylor's show Better Business, Better Life. They discuss equipment and editing processes, defining a clear niche and audience, crafting compelling introductions, improving audio quality, editing techniques, balancing video and audio elements, optimizing calls-to-action, and more. Niall provides constructive feedback and tangible tips to elevate Debra's podcast.Key Takeaways:Clearly explain in the introduction who you are, what the episode is about, who the guest is, and what value listeners will get. This "frames" the episode.Narrow your niche as much as possible to attract the right listeners. Consider adding relevant keywords to your title.Edit out crosstalk, filler words, background noise, and anything distracting to keep the listener focused.Decide if you are making the podcast primarily for video or audio. Don't refer to visual elements on an audio show.Have just one call-to-action at the end, focused on your own business, not promoting the guest.Change up your intro jingle, ads, etc. to keep it fresh. Don't get too repetitive."The introduction is probably the most important part of your podcast because it's what you need to keep the listener listening."Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

Seasoned podcaster Garry Kelly,  Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters. Key Takeaways:- Start with just a good microphone - quality comes first. Acoustics matter more than equipment.- Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings.  - Add video elements to expand reach on social media. Clips on TikTok and YouTube can draw new listeners.- Seek to constantly improve audio, visuals, equipment. Successful creators build skills over time.- Focus on providing value for your audience above all else. "If you've lost interest, your audience have also lost interest."Entities Mentioned:- GK Media, Galway Races, Jerry Girls, Tommy Tiernan, Gary Talks, Zoom, Taskam, Road microphones, Sennheiser microphones, Shure microphones, Blackmagic cameras, Adobe AuditionReady to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

I'm joined by a podcaster who I first met when we did a coaching call on how to use Descript. Then she heard about my podcast audits I've been doing and she was like, "yes, please give me an audit!"My guest today has a background in customer service, and she just wants to serve people and help people. So started a podcast with her dad, which means they actually have a good rapport together, which she says that like it's obvious, but that's not obvious that you have a good rapport with your dad and you can do a podcast, but she created a podcast with her dad called The Human Being Project and their website is The Change Evolutionist. My guest today is Janelle Thiessen!In this episode we cover;- branding- mic placement- how to make a killer introduction!- and more!!So listen to find out how to make your podcast the best it can be!!Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

I share my top 10 programs for podcasting and how much they cost. I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tools to save time and improve the overall podcasting experience.Key Takeaways:Descript is a game-changer for podcast editing, allowing easy text-based editing and waveform visualization.Canva is essential for creating podcast artwork and episode graphics, even for those with no design experience.ChatGPT can be used to generate episode titles, show notes, and interview questions, saving time and improving content quality.Adobe Enhance is a powerful tool for improving audio quality, especially for poorly recorded or low-quality audio.Notion is a versatile organizational tool that helps manage podcast workflows, guest lists, and show notes.Calendly simplifies the process of scheduling podcast interviews and appointments with guests.ActiveCampaign is an email provider that helps automate email sequences and manage mailing lists for podcast promotion.Hiring a content writer and editor can save time and improve the quality of podcast blog posts and show notes.Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content. My expertise, is in podcast audio and podcast quality. In my second podcast audit I talk to Care Messer from the Birth Education Center and give some simple advice that instantly improves her audio.Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

The first Smarter Podcasting, Podcast Audit.  My expertise, is in podcast audio and podcast quality.  I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content.And that is the number one rule. Podcasting and the rest comes after that. I'm talking to a good friend of mine, Damien Cole, the host of the XLT, the Expat Locals and Travelers podcast. He's originally from San Francisco, California. He's a writer, director, actor, comedian, and podcaster.Damien sent me one of his podcasts to audit, find out my feedback and how it can help you improve your podcast quality.Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI

In this episode, I'm going to cover one of the most important questions you can find on Google. What editing software do I use to edit my podcast? And what is the difference between audacity and gavage band? And this episode, we're going to cover the pros and cons of each of those programs. And the one major difference that you need to know before you decide which program to choose. Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience. With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience. Enroll now and start your podcast journey today! These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.NordVPN | Descript | Buzzsprout | Canva | Fiverr | Riverside | PodcastMarketing.AI