Podcasts about ivana taylor

Guest: Ivana Taylor   Guest Bio: Ivana Taylor is the publisher of DIYMarketers.com where small business owners get low-cost tools, tips and strategies to do marketing on about $17 a day.  Her popular #BizapaloozaChat weekly Twitter chat teaches about 2 million small business owners each week. She's been a contributor to AMEX OPENForum and has appeared in MSNBC.   Guest Links: ivana@diymarketers.com DIYMarketers Marketing Process Course: https://diymarketers.trainercentralsite.com/course/do-less-marketing-process   Key Points: Ivana Taylor shares her journey from corporate marketing to consulting, focusing on low-budget marketing strategies, particularly in the manufacturing sector. She emphasizes her approach of achieving significant marketing results with minimal financial investment. The discussion highlights the evolution of marketing costs from expensive traditional methods pre-internet to more cost-effective digital strategies. They discuss the shift in marketing dynamics post-internet and the current challenges of rising lead acquisition costs. Ivana advocates for businesses to conduct thorough research akin to pre-Internet era practices. This involves understanding market opportunities, customer segmentation, and ideal customer profiles. She emphasizes the importance of engaging directly with customers through conversations rather than relying solely on digital metrics. Ivana shares her experience conducting a webinar as part of her content marketing strategy. She discusses the challenges of securing speaking engagements with national organizations and the value of gaining direct feedback from webinar attendees through personal conversations. Ivana stresses the effectiveness of content marketing, such as webinars and podcasts, in reaching target audiences effectively and efficiently.   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

Guest: Ivana Taylor   Guest Bio: Ivana Taylor, the publisher of DIYMarketers.com, where she helps entrepreneurs simplify marketing and get marketing done on less than $17 a day. With her knack for simplifying complex strategies into affordable, actionable steps, Ivana's insights have guided millions. Featured on MSNBC and AMEX OPENForum, she's here on the podcast to show you how to streamline your sales and marketing with AI. So, if AI has you baffled, prepare for clarity.   Guest Links: Take the Super Power Quiz at https://diymarketers.com LinkedIn: https://www.linkedin.com/in/ivanastaylor Twitter: https://twitter.com/DIYMarketers Email: ivana@diymarketers.com     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

Guest: Ivana Taylor Guest Bio: Ivana Taylor is the publisher of DIYMarketers.com and the host of the popular #BizapaloozaChat on Twitter. She's best known for helping small business owners do their own marketing on $17 a day.   Guest Links: Sending new links What's your marketing superpower quiz -  https://diymarketers.com/ The DIYMarketers Masterclass - https://ivanastaylor.krtra.com/t/jhYxPFi1B2dT   Books: Getting and Keeping Your Ideal Customers (DIYMarketers Guide) How to Self Publish a Book (DIYMarketers Guide) The Complete Guide to Website Design (DIYMarketers Guide) Branding for Small Business (DIYMarketers Guide) Excel for Marketing Managers (Excel for Professionals series)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

COVID-19 has affected small businesses in several significant ways. In the premiere episode of Small Biz in :15, Small Business Trends Executive Editor Shawn Hessinger and Ivana Taylor, of DIY Marketers, look at two comprehensive surveys from small business owners: one from before and one from after the pandemic conducted by Small Biz Trend's sister site, BizSugar.com and the important findings that came from them.

 Discover what your supermarketing power is and how to make the most out of it with less cost and more profit Learn how you can avoid the “slot machine” marketing and save yourself thousands of bucks in marketing Understand what are the three marketing strategies out of the hundreds that you need to focus on and choose from Resources/Links: Wanting to Find Out What Your Marketing Superpower Is? Learn how to get more customers and more profit for only less than $17 a day: DIYMarketers.com Summary Have you been putting money on your marketing but ended up barely getting anything in return? Are you struggling and feeling overwhelmed with finding the right marketing strategy for your business? Do you want to know what your secret marketing superpower is and how you can use it to guarantee more clients at a lesser cost? Ivana Taylor published DIYMarketers.com where solopreneurs learn how to get customers on $17 a day. In this episode, Ivana talks about the power of knowing your marketing superpower and how it can help you find which marketing strategy best suits you and your business for more clients and profits at a lesser cost. She also shares her insights and tips on what millionaires do that we should be doing too. Check out these episode highlights: 01:02 – Ivana's ideal client: “Since I'm at publication, I actually have two clients. I've got the readers, of course, who are solopreneurs, and small business owners, entrepreneurs, all those kinds of types.” 02:36 – Problem Ivana helps solve: “The problem I typically solve for business owners and entrepreneurs is, I help them get out of the marketing to overwhelm. Do less marketing, make more money.” 03:04 – Typical symptoms that clients do before reaching out to Ivana: “Don't be afraid, you guys, listeners, when you see yourself in these descriptions. Number one, you are spending money on marketing and getting nothing! I call that ‘the slot machine'.” 04:07 – Common mistakes that people make before they find Ivana's solution: “Well, the common mistake, Tom, is that they, as you said, they're stuck in this constant ‘do loop'.” 04:55 – Ivana's Valuable Free Action (VFA): “The first thing I'm going to tell them, choose one marketing strategy. Don't worry! There aren't hundreds, there are three.” 06:16 – Ivana's Valuable Free Resource (VFR): Check out Ivana's Superpower Quiz: DIYMarketers.com 06:53 – Q: What is it that millionaire marketers know that the rest of us don't? A: Well, guess what? Millionaire marketers– they started out probably like all of us. But guess what? They figured out what their strength was. They did the ‘do loop'. Tweetable Takeaways from this Episode: “You find your strength. Find out one thing that you do well, that you enjoy, that on your worst day you want to do, double down!” -Ivana TaylorClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, joined today by Ivana Taylor. Ivana, good day from down under. A very warm welcome. Where are you hanging out? Ivana Taylor 00:21 I'm hanging out in equally sunny and brisk Cleveland, Ohio, in the United States, Tom Poland 00:29 Alright, there is one of the funniest people in the world, Drew Carey and his cohorts. So for those of you who don't know Ivana, she publishes DIYMarketers.com where solopreneurs can learn how to get more customers on 17 miserable, lousy, little bucks a day, which is pretty amazing! So the title is, “How to Use Your Marketing Superpowers to Do Less Marketing, and Make More Money”. And who wouldn't want that? Even though I love my marketing, I'm drawn towards the title. So, Ivana, our seven minutes is gonna start now. Question number one, who's your ideal client? Ivana Taylor 01:02 Well, Tom, since I'm at publication, I actually have two clients, right? I've got the readers, of course, who are solopreneurs, and small business owners, entrepreneurs, all those kinds of types. But I also have secret clients and not-so-secret clients who are brands, sponsored brands who want to build those relationships with these small business owners. And they use my area of expertise. Some people call it “influencer marketing”. I don't know if I'd like to go that far. Most brands like to choose subject matter experts to explain their products and services to their peer groups of small business owners. So those are my two audiences. Tom Poland 01:42 Perfect! So can you give me one quick example of one of those influencers, so to speak, and what their service might be and how that works? Real quick. Ivana Taylor 01:50 Okay, real quick! So let's- I'm going to give you a great example. Canon printers! Most of us think about HP printers, right? But Canon wanted to have revamped a printer. Used a lot of small business research to create a brand new printer– a simplified printer! Tool, simplified! You can do cool DIY marketing. They called me along with Barbara Corcoran and a few of my other friends. And they put a campaign together that we ran. This was the most fun I've ever had for six months. I wrote an article every single month. I promoted it for them. And they gave away a printer! I got to give a printer away every single month for six months. So that's what a campaign looks like. Tom Poland 02:31 Great example! Thank you for that. Tell us more about the problem you solve. Five and a half minutes left still. Ivana Taylor 02:36 Okay, great. So the problem I typically solve for business owners and entrepreneurs is I help them get out of marketing overwhelm. Do less marketing, make more money, right? I help them choose the right strategy, pick the right tactics, and then select some tools to automate everything. Pretty simple! Tom Poland 02:52 Wow! Yeah, it sounds simple. But I'm sure the devil's in the detail. I'm sure there's a lot to it. So tell us, question number three is what are some of the typical symptoms that your ideal clients are experiencing before they find your solution? Ivana Taylor 03:04 Let me tell you, Tom, and don't be afraid, you guys, listeners, when you see yourself in these descriptions, right? Number one, you are spending money on marketing and getting nothing! I call that “the slot machine”. You give it more money, it gives you nothing. Number two, your customers are complaining about the price. If they're complaining about the price, and they're telling you to drop your prices, they have no idea why they should choose you. That's a problem! Number three, you are toggling between marketing your business and trying to get those customers and then having to serve those customers. That is a problem. Those are my top three I run into always. Tom Poland 03:42 Perfect! Thank you for that. Love “the slot machine” analogy. And so common, isn't it? Those people are spending money and not getting rich in their marketing. So question number four, we're talking about business owners, probably coaches, consultants, some manufacturers, who knows? And they're growth-oriented. So they're going to try stuff, and they'll have your expertise. It doesn't work, the slot machine thing. So what are some of those common mistakes that people are making before they find your solution? Four minutes left. Ivana Taylor 04:07 Well, the common mistake, Tom, is that they, as you said, they're stuck in this constant “do loop”. So here's what it looks like, right? They search on something like “marketing strategies”, and then they get articles, “16 Marketing Strategies”, “26”, “105”. I've been guilty, written some of those! And then what do they do? They start doing them, and go like, “I could do this”, or they see a coach or they enter a challenge or program. They're like, “I can do this!” And then they're off doing a thousand things, and then you know, it's just a cycle! My goal is to get them to not do that. Focus, focus, focus! Tom Poland 04:40 Right. That's so true. Everything you're saying is so true! Three minutes left, let's flip it to moving folks forward. Question number five is what's one valuable free action that someone listening to this could take? It's not going to solve the whole problem, but it might take them a step in the right direction. Ivana Taylor 04:55 The first thing I'm going to tell them, I'm going to talk really fast because there's lots of goodness in here, choose one marketing strategy. Don't worry! There aren't hundreds, there are three. Content marketing, you know what that is? Direct Marketing– that's like selling, talking, right? And the final one is advertising. Don't forget that one because that's not necessarily money thrown away! So you got three to choose from. Pick one! Now you're going to choose two supporting tactics. People, email is not a strategy! Email is a tactic. Podcasting is a tactic. And then the strategy you pick will tell you what you're going to put in there, right? Like right now we're doing content, right? Finally, use the tools. People, use the tools! There are a lot of free tools. There's a lot of cheap tools. If you pick a strategy and choose your tactics, the tools will almost choose themselves. And that's how you do marketing on $17 a day! Tom Poland 05:48 And stick to them. Don't go and place another squirrel somewhere else after the first week. And you're a great example of someone who's stuck to a strategy and stuck to a tactic and has made it work. Ivana Taylor 05:58 Not always, Tom. I wish I had! That can't come on so passionate, right? Tom Poland 06:03 Right. Yeah. But you've been there and you've done it and you've made the mistakes. So you can help folks to avoid them. Question six, let's give people somewhere they can go to. A valuable free resource where they can dig a little deeper into your expertise. Ivana Taylor 06:16 Just go to my homepage, people, DIYMarketers.com. You're going to see a very cool superpower quiz in there. And hint, hint! That is a list-building funnel. You take the quiz, you'll get a report, you'll get to sit in on a webinar. And on that webinar, you're gonna learn which strategy is right for you! So you will be able to pick one and make awesome choices. Tom Poland 06:38 Everything you've recommended in this interview is going to get deeper, folks, with- the take the Marketing Superpower Quiz and the follow-up webinar. Lots more time to dive deep into that. Thank you so much for that! Question seven, what's the one question I should have asked you, but didn't? You got a minute left to answer. Ivana Taylor 06:53 Oh, you didn't ask me, what is it that millionaire marketers know that the rest of us don't? Tom Poland 06:59 What is it the millionaire marketers know that the rest of us don't? Ivana Taylor 07:02 Well, guess what? Millionaire marketers– they started out probably like all of us. But guess what? They figured out what their strength was. They did the “do loop”. They did all the same things that we were doing. But you know what they did that we don't do? They notice that one thing they were just marginally better at that they liked! They found their strength and they doubled down. So whether that strength was email, video, whatever it is, it's not necessarily the answer for you. It was the answer for them! So you find your strength. Find out one thing that you do well, that you enjoy, that on your worst day you want to do, double down! Tom Poland 07:38 Folks, this stuff works. Get your superpower, this thing that you want to do that works really well, and stick to it. Double down! So true. Thank you so much for your time, your wisdom, and your insights, Ivana. Ivana Taylor 07:50 Thank you, Tom. This was great! Tom Poland 07:52 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Discover what your supermarketing power is and how to make the most out of it with less cost and more profit Learn how you can avoid the “slot machine” marketing and save yourself thousands of bucks in marketing Understand what are the three marketing strategies out of the hundreds that you need to focus on and choose from Resources/Links: Wanting to Find Out What Your Marketing Superpower Is? Learn how to get more customers and more profit for only less than $17 a day: DIYMarketers.com Summary Have you been putting money on your marketing but ended up barely getting anything in return? Are you struggling and feeling overwhelmed with finding the right marketing strategy for your business? Do you want to know what your secret marketing superpower is and how you can use it to guarantee more clients at a lesser cost? Ivana Taylor published DIYMarketers.com where solopreneurs learn how to get customers on $17 a day. In this episode, Ivana talks about the power of knowing your marketing superpower and how it can help you find which marketing strategy best suits you and your business for more clients and profits at a lesser cost. She also shares her insights and tips on what millionaires do that we should be doing too. Check out these episode highlights: 01:02 - Ivana's ideal client: “Since I'm at publication, I actually have two clients. I've got the readers, of course, who are solopreneurs, and small business owners, entrepreneurs, all those kinds of types.” 02:36 - Problem Ivana helps solve: “The problem I typically solve for business owners and entrepreneurs is, I help them get out of the marketing to overwhelm. Do less marketing, make more money.” 03:04 - Typical symptoms that clients do before reaching out to Ivana: “Don't be afraid, you guys, listeners, when you see yourself in these descriptions. Number one, you are spending money on marketing and getting nothing! I call that 'the slot machine'.” 04:07 - Common mistakes that people make before they find Ivana's solution: “Well, the common mistake, Tom, is that they, as you said, they're stuck in this constant 'do loop'.” 04:55 - Ivana's Valuable Free Action (VFA): “The first thing I'm going to tell them, choose one marketing strategy. Don't worry! There aren't hundreds, there are three.” 06:16 - Ivana's Valuable Free Resource (VFR): Check out Ivana's Superpower Quiz: DIYMarketers.com 06:53 - Q: What is it that millionaire marketers know that the rest of us don't? A: Well, guess what? Millionaire marketers– they started out probably like all of us. But guess what? They figured out what their strength was. They did the 'do loop'. Tweetable Takeaways from this Episode: “You find your strength. Find out one thing that you do well, that you enjoy, that on your worst day you want to do, double down!” -Ivana TaylorClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, joined today by Ivana Taylor. Ivana, good day from down under. A very warm welcome. Where are you hanging out? Ivana Taylor 00:21 I'm hanging out in equally sunny and brisk Cleveland, Ohio, in the United States, Tom Poland 00:29 Alright, there is one of the funniest people in the world, Drew Carey and his cohorts. So for those of you who don't know Ivana, she publishes DIYMarketers.com where solopreneurs can learn how to get more customers on 17 miserable, lousy, little bucks a day, which is pretty amazing! So the title is, "How to Use Your Marketing Superpowers to Do Less Marketing, and Make More Money". And who wouldn't want that? Even though I love my marketing, I'm drawn towards the title.

Ivana Taylor is the publisher of DIYMarketers.com, where small business owners get low-cost tools, tips, and strategies to do marketing on about $17 a day. Her popular #BizapaloozaChat is a weekly Twitter chat that teaches about 2 million small business owners each week. She's also been a contributor to AMEX OPENForum and has appeared on MSNBC. Read more at: https://monetizationnation.com/blog/how-to-prepare-for-business-tectonic-shifts/

ABOUT ROB BARNETT AND NEXT JOB, BEST JOBIn today's post-pandemic economy and unpredictable job market, you can't rely on outdated job search strategies - or afford to wait.In NEXT JOB, BEST JOB: A Headhunter's 11 Strategies to Get Hired Now (Citadel, June 29, 2021), Rob Barnett reinvents the career search with a proven process to land the right job fast. For anyone who has been fired or furloughed, the initial shock can easily turn into fear. With the right mindset and approach, Barnett argues, you can win the career you want and deserve - without delay.Barnett reveals essential job-hunting strategies and pivotal steps for people out of work at any age and for others feeling uninspired in current roles:. Choose a North Star to clearly communicate your career goals;. Rebrand yourself with a unique resume, strategic LinkedIn profile, and killer cover letter;. Zoom like a rock star;. Score a perfect ten at a job interview, and. Negotiate like a pro to land at Yes.By adopting this process, you'll earn the work you were meant to do; sell yourself to any potential employer, and leverage your relationships to land the right job. In NEXT JOB, BEST JOB, Barnett inspires readers with practical steps to overcome the emotional crush of a job loss. This book turns the pain of ghosting, discrimination and rejection into purpose, passion and renewed confidence. With deep roots in broadcasting, digital entertainment and rock n' roll, Barnett knows first-hand the challenges of hiring and recruiting. He's led talented teams for more than four decades at media powerhouses including CBS, MTV and VH1. Today, as an advisor to thousands of job seekers and company leaders, he offers expert guidance as headhunter with a unique ability to speed up every search.With a healthy dose of tough love, Barnett's humor, wisdom, compassion, and inspiration from rock legends like Bruce Springsteen, Keith Richards and David Bowie, NEXT JOB, BEST JOB empowers you to pivot from worrying to winning. Next Job, Best Job also features guest appearances and price less wisdom from:Bob DylanGeorge HarrisonMick JaggerKeith RichardsBruce SpringsteenJoe BidenDavid BowieTom PettyJohnny RottenAmanda PalmerKevin BaconChad HurleyDon WasDanny DeVitoSpock KirkRam DassGrandma Janie ABOUT ROB BARNETT Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. He was President of Programming at CBS Radio. A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspires people to define and sell their best professional brand. Visit RobBarnettMedia.com.WHAT PEOPLE ARE SAYING ABOUT NEXT JOB, BEST JOB' AND AUTHOR ROB BARNETT"Next Job, Best Job is a book for our time. Rob's excellent advice enables us to banish the stress and anger we can feel when in-between jobs or just plain stuck. Instead, he shows us how to tap into purpose, passion, and power so we can take the first step on the path to more meaningful work. It's time to choose the next best career move-this book shows us how." -Annie McKee, PhD, Senior Fellow and Director, PennCLO Executive Doctoral Program, Graduate School of Education, University of Pennsylvania"No nonsense insights and instant impact. Rob distills everything he's learned into actions you can take today to achieve your dream job." -Sean Atkins, Senior VP & Executive Dean, College of Business, Western Governors Univ."I couldn't think of a better ally and partner to have in your corner as you're navigating what's next." -Bryan Thoensen, Head of Content Partnerships, TikTok"If you are looking for your next rock star opportunity, Rob Barnett is your man." -Angela Bowers, VP Global Instructor Talent Development at Peloton Interactive"More than a recruiter, he's a strategic career coach, and trusted advisor. Rob Barnett delivers big time. He is peerless." -Reggie Williams, SVP, Global Consumer Revenue Video, Condé Nast"There is nobody as accomplished, caring, innovative, and reliable as Rob Barnett. His eye isn't where the puck is, but where it's going." -Michael Gewirtzman, Global Programming Director, Advertising Week"It's the 'What Color is Your Parachute?' of the new world of work."-Ivana Taylor, Books Editor, Small Business Trends; publisher, DIYMarketers.comRobBarnettMedia.com/Book

This week James is delighted to be joined by Ivana Taylor. Ivana is the publisher of DIYMarketers.com a resource for entrepreneurs who want to do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC. Ivana talks about the difference between Entrepreneurs, Small Business Owners and Lifestyle Entrepreneurs. She also talks about how to have confidence in your passion and goals. You can find out more about Ivana via her website: ​www.DIYMarketers.com Of course, Ivana gives her 3 steps for improving either the business, or the business owner.

Its Day 18 of 30 Days of Marketing Mavens and our guest is Ivana Taylor, a small business marketing expert, Online Publisher of DIYMarketers.com and a major influencer. She shares her passion and expertise on Content Marketing Strategy and so much more.

DIY is a fantastic way to grow your business if you are on a budget. If you are on a budget or if you just want to save money, enjoy the episode and take out your note pad, pen, and paper. Links mentioned in interview:---------------------------Website: DIYMarketers.com Follow Us:----------Podcast Website:http://www.tbeshow.comInstagram: https://www.instagram.com/grzybowskijYouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ Sponsors:---------Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business.. Follow Penji Here:------------------Website: https://penji.coInstagram: https://www.instagram.com/dotpenji

Ivana Taylor of DIYMarketing.com joins Chris in the studio to discuss the three types of marketing ... Direct, Content & Paid ... and how video can be used in each of the three.

“In a lot of ways I work more, but its work I enjoy doing. I feel like I have more control and self direction.” Ivana Taylor runs DIYMarketers.com with the goal of helping small business owners market themselves on a budget. She started her own consulting business after spending years working up the corporate ladder. Looking for more freedom Ivana started her consulting business,where she created high end marketing on a budget for her clients. “There has never been a better time to go into business for yourself” In our discussion today, Ivana discusses the decision to let her corporate life go, for a more fulfilling journey to small business ownership. She also discusses: How to find your ideal customer Handling mistakes as a business owner How technology affects your business Looking for a mentor to help you grow Sticking to your process Having a successful work-life balance Join Ivana for #BizpaloozaChat every Monday and Thursday on Twitter for free advice and helpful tips from business owners like you! If you’d like to learn more or connect with Ivana, click one of her links below! Website: https://diymarketers.com/ Twitter: https://twitter.com/DIYMarketers Facebook: https://www.facebook.com/DIYMarketers

When hearing terms like influencer or thought leader … maybe we think we are one. Not only are there certain identifiable actions thought leaders take, but also there are specific means of measurement. The ability and credibility that comes with influence can easily go to our heads, and it is up to us to keep ego out of mix. Ivana Taylor publisher of DIY Marketers and host of #BizapaloozaChat joins Jess Dewell to talk about influence, influencers, and ourselves.

Market Research: What Do Customers Really Want? In this episode, Johnathan Thomas explains how conducting thorough Market Research can help you grow your business.  As young entrepreneurs, we often sensationalize the process of Building a Business from Scratch. On Day 1 you Start Your Business.  Three years later you're a multi-millionaire, but what happens in between?  If you’re doing things right, the answer to that question should be a lot of testing, observing, questioning, and reconfiguring. If we put the right amount of energy into Market Research up front, it will save time, money, and show our customers that we really care about what they need…not what we want to sell. Ivana Taylor at QuestionPro.com put together a Great List of Ideas to help you get started…check out the highlights: Tip #1: Define the objective of your research. “Having an objective for your Market Research will flesh out what kind of data you need to collect.” Tip #2: Learn About Your Target Customers. “When you take time to define your target customer you can also find the best products and services to sell to them.” Tip #3: Recognize that knowing who you serve helps you define who you do not. “It’s okay to decide on who is not a part of your target customer base. In fact, for small businesses knowing who you don’t cater to can be essential to helping you grow.” Tip #4: Learn from your competition. “By…doing in-person research, you can dig up a lot of information to help you define your unique selling position and create even better offers for your customers.” Tip #5: Get your target customers to open up and tell you everything. “A good customer survey is one of the most valuable Market Research Tools because it gives you the opportunity to get inside of your customer’s head. Many customers will be delighted to offer feedback. You can even give customers who fill out surveys a gift like a special coupon for their next purchase.” Run Your Numbers At the end of our episode, Johnathan says the best thing an aspiring business owner can do is “Run Your Numbers”.  As it is with Market Research, we have to put our passion and egos aside when making business decisions.  Identify your fixed costs, variable costs, potential revenue streams, and optimal price for your goods or services that will allow you to make a profit.  Remember, a business without income is just an expensive hobby. To learn more about Market Research, “Running Your Numbers”, or starting a Global Housing Company like the one laid out in this episode, Connect With Johnathan at: Cell: 847-293-5708 LinkedIn: Johnathan Thomas Facebook: John Thomas Leave a 5-Star Review for Johnathan’s Coldstone Creamery Yelp: https://goo.gl/eL1ju3 Google Maps: https://goo.gl/kmKmy9   Connect With Me “My Business Card is in your phone!” If you haven’t already, Download the Buy Black Podcast App on Apple or Android. From there you get access to ALL Buy Black Podcast Episodes, Exclusive Bonus Content, AND You Can Email or Call Me Directly From the App! It’s the best way to Get Connected and Stay Connected with the Buy Black Podcast Community. Get It Now: iPhone/iPad: https://itunes.apple.com/us/app/buyblack-black-wall-street/id1298310707?mt=8 Android: https://play.google.com/store/apps/details?id=com.buyblack.android.bblack&hl=en

Avoid this trap by putting yourself first. Just know what we want, hat the outcomes of our choices are ours, and that sometimes we must say what's on our mind (respectfully). Society has told us that some things just happen to us. Those that stand out - that are sought after - understand the facets of me first. They recognize they will have self doubt (and handle it). They understand peer pressure and company culture for how things are done. They are accountable for future things that haven't happened yet (that fall into their role). They are responsible and accept outcomes. Jessica Dewell and Ivana Taylor talk about reactions, misconceptions, and the truth of me first.

Join host Marilyn Shannon, marilynshannon.com of The Breaking Free Show with her guests Jessica Dewell, Ivana Taylor, and Angela Hemans for a lively conversation about being a badass, professional, insightful woman. How do you gain a thick skin and what do you do with the choices you make. Do you want to be a badass? Listen how.

Learning new skills and practicing them to gain personal confidence in our abilities at work as well as our hobbies stretches our brain. We step into and fly with the uncomfortableness of being a beginner again. And the big myth is that we are a beginner again. We are not. We bring everything we have already learned to each new skill we want to develop. So, what is the secret to developing new skills? Ivana Taylor, Marilyn Shannon, and Angela Hermans explore this with Jessica Dewell on this Voice of Bold Business Radio Leader's Discuss program. Starting the Conversation…. Myth of learning new skills: we don't start over. Grow when uncomfortable. What's the secret to learning new skills? Host: Jessica Dewell Panel: Ivana Taylor, Angela Hemans, Marilyn Shannon What You Will Hear: Two books that approach learning and experiencing with curiosity. Incremental improvement - do the work and take action to move forward. An awareness to surround ourself with people and things to develop skills. After deciding you have a skill you want to learn, take this first step. Ask a question. Is it a skill I want to learn, if yes, research. Be ok with stumbles. Tips for acknowledge ourself along the learning path. Accountability and Responsibility are not interchangeable. We define the difference. Recognize we are stuck in being comfortable & tips to change. Evaluate our network to know who we can help us here and now. Notable and Quotable: Ivana Taylor: Go out [to the world] with curiosity. Explore, experiment, and examine. Marilyn Shannon: We choose how to measure [skill development], we are the scale. Angela Hemans: Have a system to battle the uncomfortable and do it. Prove it to ourself first. Jessica Dewell: Step into and fly with the uncomfortableness of being a beginner again. Marilyn Shannon: Every time I learn something, a seed is planted in me. Ivana Taylor: Give yourself permission to fumble and fail. Angela Hemans: We don't wake up and be an expert, give ourself time. Angela Hemans: Responsible can mean letting something go. Jessica Dewell: I am accountable for what happened from my actions (in the past). I own it. Marilyn Shannon: There is nothing wrong with being comfortable. Sometimes it's perfect to just be here on earth. Ivana Taylor: Get comfortable by stopping. Then go again. Then be comfortable. Repeat. Angela Hemans: Sometimes our community finds us. Ivana Taylor: Put out a clear invitation for exactly what you want. Marilyn Shannon: Be the friend you want to be in the world. Resources: ONE Skill for Every Challenge So Good They Can't Ignore You   Designing Your Life: How to Build a Well-Lived, Joyful Life   Tags: learning, passion, curiosity, acknowledgement, confidence, skills, self awareness, systems, questions, fabulousness, explore, play, observe, problem solving, entrepreneur, sense of humor, stuck, procrastination, action, network, community, support,

I recorded my conversation with Ivana Taylor with Call Recorder and Samson Meteor USB studio microphone, on August 6. I haven't edited the recording in any manner. I wonder how long time it would take to process a 60 min. interview with Auphonic's service. Show notes: 00:00 Ivana Taylor's Twitter profile @DIYMarketers. 00:01 Anita Campbell of Small Business Trends. 00:05 [Editor's note: Paper falling on the microphone…] 00:05 TBBO 320: Ivana Taylor – How to Do Less Marketing and Make More Money Online - The Boomer Business Owners 00:10 Martin Lindstrom 00:14 Influencer marketing - Wikipedia 00:15 Review of QuickBooks Online 00:16 Here’s Who To Follow to Get The Best Small Business Advice (for FREE) 00:17 John Jantsch 00:17 Dustin Luther - Dun & Bradstreet 00:18 Get Little Bird 00:21 SocialBro 00:21 Create Twitter email lists and other cool automations - www.iftt.com 00:22  Trader Principle - Ayn Rand Lexicon 00:22 Ayn Rand's essays - Philosophy: Who Needs It 00:22 John Galt 00:22 Howard Roark 00:25 Payment in silver... 00:26 Free Market Revolution in Greek: Discussion between Yaron Brook and the translator (timemark 5:26 on selfishness) 00:30 Selfishness - Ayn Rand Lexicon  00:34 Register for Bizapalooza: http://smallbizapalooza.com/ 00:43 Participate in the Canon Contest to win a printer (US ONLY): Tweet your small business challenge to@DIYMarketers and use the #MAXIFYContest hashtag 00:44 Barbara Corcoran of Shark Tank: Real Entrepreneurs Better Off Trying, Failing Than Never Trying at All. 00:46 The printer I won in 2010... 00:51 #RandomHangouts 00:51 DIYMarketers Masterclass Hangout - Time Management Tips For Busy Marketers 00:51 DIYMarketers "Read it and Reap" 00:52 On Ivana's Kindle: Books on my kindle: Authors: Tim Castleman (He writes a ton of books on how to write a lot really fast and other hacks), John Locke (The Donovan Creed Series), Sam Horn (POP - developing tag lines and names), Other interesting stuff I read - Abraham-Hicks 00:54 TeaFTWbook - It will illustrated by John Cox. 00:58 And the podcast epsiode turns into "explicit" status... ;) 00:58 The number 6 in Swedish... ;) 01:00 www.DIYmarketers.com 01:00 Develop your marketing message, take the marketing personality quiz: Your Signature Marketing Style 01:02 www.egonetcast.com/support 01:03 DYIMarketers book app You could also listen to EGO NetCast by subscribing to the podcast RSS feed via iTunes and Stitcher, or download EGO NetCast's standalone podcast app (Apple App Store / Amazon appstore for Android / Google Play).

I recorded my conversation with Ivana Taylor with Call Recorder and Samson Meteor USB studio microphone, on August 6. I haven't edited the recording in any manner. I wonder how long time it would take to process a 60 min. interview with Auphonic's service. Show notes: 00:00 Ivana Taylor's Twitter profile @DIYMarketers. 00:01 Anita Campbell of Small Business Trends. 00:05 [Editor's note: Paper falling on the microphone…] 00:05 TBBO 320: Ivana Taylor – How to Do Less Marketing and Make More Money Online - The Boomer Business Owners 00:10 Martin Lindstrom 00:14 Influencer marketing - Wikipedia 00:15 Review of QuickBooks Online 00:16 Here’s Who To Follow to Get The Best Small Business Advice (for FREE) 00:17 John Jantsch 00:17 Dustin Luther - Dun & Bradstreet 00:18 Get Little Bird 00:21 SocialBro 00:21 Create Twitter email lists and other cool automations - www.iftt.com 00:22  Trader Principle - Ayn Rand Lexicon 00:22 Ayn Rand's essays - Philosophy: Who Needs It 00:22 John Galt 00:22 Howard Roark 00:25 Payment in silver... 00:26 Free Market Revolution in Greek: Discussion between Yaron Brook and the translator (timemark 5:26 on selfishness) 00:30 Selfishness - Ayn Rand Lexicon  00:34 Register for Bizapalooza: http://smallbizapalooza.com/ 00:43 Participate in the Canon Contest to win a printer (US ONLY): Tweet your small business challenge to@DIYMarketers and use the #MAXIFYContest hashtag 00:44 Barbara Corcoran of Shark Tank: Real Entrepreneurs Better Off Trying, Failing Than Never Trying at All. 00:46 The printer I won in 2010... 00:51 #RandomHangouts 00:51 DIYMarketers Masterclass Hangout - Time Management Tips For Busy Marketers 00:51 DIYMarketers "Read it and Reap" 00:52 On Ivana's Kindle: Books on my kindle: Authors: Tim Castleman (He writes a ton of books on how to write a lot really fast and other hacks), John Locke (The Donovan Creed Series), Sam Horn (POP - developing tag lines and names), Other interesting stuff I read - Abraham-Hicks 00:54 TeaFTWbook - It will illustrated by John Cox. 00:58 And the podcast epsiode turns into "explicit" status... ;) 00:58 The number 6 in Swedish... ;) 01:00 www.DIYmarketers.com 01:00 Develop your marketing message, take the marketing personality quiz: Your Signature Marketing Style 01:02 www.egonetcast.com/support 01:03 DYIMarketers book app You could also listen to EGO NetCast by subscribing to the podcast RSS feed via iTunes and Stitcher, or download EGO NetCast's standalone podcast app (Apple App Store / Amazon appstore for Android / Google Play).

Ivana Taylor is the publisher of DIYMarketers.com, a resource for entrepreneurs who want do LESS marketing and make MORE money.  In 2010 she ranked #21 out of 30,000 influential people on the Internet.  She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

July 30, 2014 Greatest Hits DIY Marketers Ivana Taylor & Prankster Alan Abel

Howard Lewinter welcomes Ivana Taylor to the WednesdayEdition of Talk Business With Howard. Howard and Ivana will be talking about great business booksCEOs, business owners and entrepreneurs can read for greater business success in 2013. Ivana will be talking about the best business book of 2012 that she has come across as editor of Small Business Trends book reviews.   Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers.  

Ivana Taylor joins Howard Lewinter to discuss some of the best management and marketing books for small business that CEOs, presidents and business owners will find valuable to grow and improve business. Plus new and interesting book titles recently published. Ivana Taylor is the publisher of DIYMarketers.com, where she shares daily marketing tips, and is the President of Third Force, Inc., a marketing firm that specializes in getting your ideal customer to choose you. Ms. Taylor is the book editor for SmallBizTrends.com and a contributor to AMEX Open Forum.