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You don't have a database and you're faced with a life or death option and the ONLY way you're getting out of it is to GET a listing TODAY. What would YOU do? This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names
This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names
How to grow and build an outrageously successful pipeline of leads listings and sales! http://www.LaunchYourFarm.com/Episode96 Welcome back to our 96th episode of the Launch Your Farm Show where I interview Ray Wood who is a marketing specialist for real estate agents, best-selling author, speaker, podcaster and entrepreneur. He's also a partner at Jigglar.com (think Canva for real estate). Today Ray shares how he's learned to maximize his marketing efforts as a 4th generation real estate agent and how he's learned to help other agents build their businesses through next level marketing and systems. Ray is super passionate about real estate funnels and how agents can learn to outperform the competition by simply developing a proper funnel in their business. In this episode Ray and I talk about: · Why volume is important in our business and how quantity turns into quality. · Ray shares how to attract, nurture and convert leads to ensure you are getting now business and future business. · What a pre listing presentation can do for your business and why he recommends everyone have one! · A SUPER easy add value in your farm by creating an in depth list of vendors and service providers in your area. · How to fill your funnel with leads quickly even if you have no leads to start with. · Plus a ton of other ideas that you can use to grow geographic farm! Connect with Ray Wood by email at Ray@Jigglar.com or check out his podcast (which I'll be a guest on soon) at http://www.TopAgentsPlayBook.com YOUR BEST BOOK – Check out Ray's favorite book at the moment. “Real Estate Funnels” by Ray Wood To get a copy you can order it here: Canada – https://www.amazon.ca/dp/B0B9G42XK6 USA - https://www.amazon.com/dp/B0B9G42XK6 Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels. Your Friend In Farming, Ryan Smith Launch Your Farm Website - http://www.LaunchYourFarm.com Facebook - http://www.Facebook.com/LaunchYourFarm
Join us as we interview Ray Wood, Author of "Real Estate Funnels: How to grow and build an outrageously successful pipeline of leads listings and sales!" for a discussion about building real estate funnels. No matter what stage of business you are in, building a strong real estate funnel will help you implement a strategy to build solid relationships so you stay top of mind with potential clients. Ray is a marketing specialist, best-selling author, speaker, podcaster and entrepreneur. As the Founder at Bestagents Inc. a real estate training and marketing group, Co-Founder at LockedOn.com (state-of-the-art real estate software), Co-Founder at Jigglar.com (a creative marketing platform for agents) and host and presenter at TopAgentsPlaybook.com (a Podcast for real estate agents), Ray brings all of his knowledge to real estate agents to help them build their business. Ray is also a 4th generation real estate agent and auctioneer from Melbourne, Australia. He has lived in Toronto since 2008. Our discussion goes over all the wisdom that Ray has gained throughout his career, and you'll get tactical ways to grow your business! Get your copy of his book here: https://www.amazon.com/Real-Estate-Funnels-outrageously-successful-ebook/dp/B0B9G42XK6 Follow us on Instagram: @levelupforrealtors Check us out on YouTube: https://www.youtube.com/channel/UCflzV5068CLH-5FOuXcTQrA And join our Facebook group: www.facebook.com/levelupforrealtors And make sure to subscribe to never miss an episode!
Have you ever wanted to make a lifestyle move but not sure how it will affect your business? Maybe you want to move to a warmer place, a cooler place or closer to friends and family. In this episode, you'll hear from someone who's actually doing it and how he's overcoming the challenges along the way. In the years I've been working with Trent Pool, I've come to expect big things. His business dominates the Southern NSW city of Merimbula with a dedicated and hardworking team. Merimbula Realty is a highly successful real estate business model with a dynamic sales presence and a well-run property management division. Trent is a systems guy. For example, he has leveraged LockedON as his CRM and Jigglar as his creative marketing platform right from the start and is constantly tweaking things to get more revs from his business engine. A couple of years ago, Trent confided that he was planning to move his family to Queensland's Sunshine Coast and start a real estate business there. I naturally assumed this would mean selling Merimbula Realty but that's not how Trent thinks. "Why would I sell it when everything is working so well?" he told me. Earlier this year he acquired a small rent roll on the Sunshine Coast and made the move. I know agents that struggle to run one business let alone two but Trent's energy and dynamic work ethic let him hit the ground running and the new business is already cranking out sales ahead of planned expectations! I think there is so much value in this session today but what always stands out to me each time Trent and I connect is his hunger and personal drive plus a willingness to admit mistakes and share the lessons learned. I'm grateful to Trent for sharing his ideas. I know he has a growing following in our industry as he forever tweaks his business systems to strive for the ultimate real estate model
Here's a short, sharp 'fire up' session with one of real estate's best coaching personalities! If this is your first time listening, I'm Ray Wood and I partner with real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. If you'd like my blueprint of the 7 best prospecting actions of all time, I can give it to you now in the form of an eBook where I not only list the top 7 actions, but take you step-by-step thru each one so you get a plan and a proven blueprint to follow. To get started today go to bestagentsinc.com/blueprint Like everyone in the real estate success business, I'm always thinking about the very best strategies to lift performance because, as we all know, better results are a direct link to a better lifestyle, more opportunities, and, let's just say it, more fun! It's a combination of knowing what to do and making sure you have the energy and tools to make it happen. One of the things I love most about hosting this podcast is that I get the chance to speak with other coaches and trainers and quickly drill down to what's working for their people. I find the very best real estate coaching personalities are masters at not only sharing their best ideas but giving our listeners the easiest ways to implement for fast results. My guest today is Chadi Bazzi and he's no exception. Chadi and I cover a lot of ground in this short interview and you'll discover plenty of gold. I'm sure you'll find some fresh meat as well as some forgotten gems ...and make sure you catch Chadi's very simple strategy towards the end of our call where he shares a brilliantly simple daily success action that I believe is one of the best I've ever heard. We've got all that and more coming right up. Get free training at https://takemorelistingsnow.com/ (https://takemorelistingsnow.com/) Contact Chadi at https://www.chadibazzi.com/ (https://www.chadibazzi.com/) Facebook https://www.facebook.com/chadibazzi (https://www.facebook.com/chadibazzi) Get LockedON (real estate's best CRM) at https://lockedon.com/ Get Jigglar (real estate's best online marketing tool) at https://jigglar.com/
Here are the social media platforms and content to focus on right now. To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads. ...and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about. I'm sure you guessed it... social media. But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both. In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting. There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift. This shift is not only about how we're reaching out and connecting with future clients, it's about how they are reaching out and connecting with us. For example, you're listening to this podcast episode right now by choice. You're not listening to a podcast about Latvian rugmaking or instructions on how to train your Portuguese water dog. You're looking for ideas and inspiration on winning more listings and making more sales. It's the digital age and suddenly, we have choices to consume the type of content we want to consume. Your future clients are doing the same thing. Right now they're searching Youtube for information. They are just as likely to click on a video that offers the 7 things they must know before they selling in 'your area' or a video that's all about the top 3 ways to create a buyer's bidding war when selling in 'your area'. In fact, there is so much demand for highly relevant and niched content people can consume, that it's almost impossible to match it with the supply required. It was the early two thousands when the global media giants started diversifying because they could see the writing on the wall. If you owned a bunch of newspapers and magazines in the late nineties, your readership was starting to go elsewhere. The monthly circulation of the larger mastheads was falling like a brick as companies like News Corp, one of the biggest in the world, scrambled to understand and then try to capitalize on the new digital world that caught them napping. I think the best way to look at the changes between the old newspaper and magazine world from last century and the digital world we know today is to compare Rupert Murdoch's News Corporation to the novelty online start-up that nerdy student Mark Zuckerberg founded in his Harvard dorm room in 2004. Comparison is relatively straightforward as the stock of both companies is publicly traded. Founded in 1980, News Corp has a market capitalization of $15 billion while Facebook comes in at close to $900 billion or 60 times that of News Corp. This begs the question: Is a social media ad likely to be 60 times more effective than a newspaper or magazine ad? I'd say a resounding yes. And with good reason. Look at the specific media changes around this shift to digital. Radio has been replaced by iTunes, Spotify and Podcasts Billboards, Magazines and Newspapers have been replaced by Facebook, Instagram Reddit and Twitter to name a few. TV has been replaced by Youtube and a whole range of streaming services like Netflix and HBO. Letters in the mail have been replaced by email and a bunch of messaging services. Outdoor advertising is pointless because it's way harder to engage a potential client and the last time I looked around at other drivers at the lights, everyone had their noses in their phones. I didn't start out trying to convince you of the obvious marketing shift, I think you already know that because your one of my listeners and your smart. My mission is to get you to do more of it starting...
If you're a first-time listener I would like to say welcome and thanks for joining us. If you're a regular listener, it's great to connect again for another show, and thanks for the faith you have in me to deliver actionable content straight into your ears each week. In case you're wondering who am I and what do I do, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. I'm also excited to announce I have just published my latest book, which is a book full of my best listing ideas called The 7 Essential Prospecting Actions Blueprint. http://www.bestagentsinc.com/blueprint (You can download it here) This is not a one-page pdf of bullet-point tips, it's the actual step-by-step blueprint real estate's top agents are using right now to grow their market share by becoming a local influencer. This week on the show I'm super-pumped to feature a great session with my good friend Trent Pool from Merimbula on the south coast of beautiful New South Wales. Trent and I have been working together for many years and I wanted to share one of our regular meetings and take you deep inside his business which has grown from strength to strength in the last 8 years. After our call, I started to think about the amazing transition that is happening in real estate right now and how modern agents are leveraging new tools and cleaning up while many are getting left behind. The way Trent is using social media to attract and nurture new relationships is a great example. He understands where his people are and what they react to. He knows how to cause a social encounter and how to engage. As you'll discover in this session, he uses LockedON to store and communicate with all future sellers and Jigglar to build and customize all his marketing and social footprint templates. Almost without knowing it, Trent has become a local influencer in his town of 3000 people or what I would call the digital mayor of Merimbula. Becoming a local influencer is 2 main things: Knowing what to do and being consistent at it. Just posting to social media when you feel like it is not a plan that will yield fruit. In fact, if you're doing that it's probably costing you potential engagements and damaging your brand. I think that right now presents one of the biggest opportunities to beat your competition at becoming a local influencer mainly because most of your competitors have no clue what to do or are getting poor advice from so-called marketing experts who charge crazy money for average or zero results Right now, we're focussing on the three social platforms that give us the best bang for our buck, Facebook, Youtube and Instagram. The link to download your very own copy of my new prospecting blueprint is in the shownotes or you can grab it now at http://www.bestagentsinc.com/blueprint (www.bestagentsinc.com/blueprint) Trent is living, breathing proof that leveraging social media has not only fast-tracked the success of his business but given him total dominance in his market. And how's this for acknowledgement of his success? ...He recently told him one of his competitors called him up and to ask him what he's doing to win so many more listings than any other agent in town. You gotta love that!
Just in case you don't know, I'm Ray Wood and I'm a real estate agent from Melbourne Victoria living on a lake about 2 hours north of Toronto Ontario Canada. It's been a cold blast here at the cottage in the last couple of months where we have been in semi-isolation and various stages of lockdown for almost a year. The month of February is testing us because there's this weather effect called the polar vortex that brings with it arctic cold temperatures like minus 30 Celcius and feet of snow. But, fortunately, the boathouse is keeping us warm thanks to a wood fire we installed last year and some incredible spray insulation that keeps in most of the warmth. The boathouse has been a fun project and it's still a work in progress that will take me a bit longer to complete. Personally, this last year has been an amazing time. I feel I have better focus and direction. I feel like I have more drive and energy. In the last 12 months, I have completely overhauled Bestagents to a digital marketing platform and with the amazing resources of Jigglar and LockedON, a steady stream of new members are coming on board while they can still get the heavily discounted founding members deal. My real estate funnel marketing model is working like a well-oiled machine and let me share what I've learned about the art of funnel marketing in the past year. There are 3 stages to a good funnel; Attract, nurture and convert. The 16 digital assets including eBooks and autopilot lead generators we have created at Bestagents do most of the heavy lifting when it comes to attracting with the impressive resources of Jigglar pitching in by pumping out fresh professional-grade content on a daily basis. LockedON's new version 2 is turning heads and playing a critical role nurturing and converting contacts to listings and sales with the help of our digital pre-listing kit and lots of pre-written emails ready in the system. In fact, that's a perfect segway into this week's interview which is all about the power of email marketing and some awesome tips to make sure your messages are connecting with your contacts in all three stages of your funnel. My guest for this episode is email writing and marketing expert Chris Orzechowski, and the timing around the release of this episode is highly relevant as the Australian government finds itself in something of a Mexican standoff with Facebook. Basically, Canberra wants Facebook to pay for the news it strips and recycles. Facebook have said "I don't think so" and have started deleting content from any Australian Facebook page that faintly smells like it offers any kind of news. In fact, today's email from Chris (and as soon as we met, I signed up to get his daily emails) talks about this and he warns, you can't build your brand on quicksand which means don't rely on Facebook or any social platform for that matter to be there tomorrow. Chris says that's all the more reason to build solid relationships with great email marketing and I couldn't agree more. You are your brand, not some tri-color logo or pretty font. But here's the critically important thing: Marketing you doesn't mean talking about you. Want to write better emails to attract, nurture and convert more contacts? Right now, you can download Chris' eBook, Make It Rain for free. Can I suggest you head over to https://themakeitrainbook.com/ (www.themakeitrainbook.com) and get your copy? Here are just some of the things Chris shares in his book which is a brilliant read by the way: How to segment your email list properly, so you can send the right offer to the right person at the right time. Why emails with great copy out-convert fancy, HTML emails… every time! How to make your emails stand out from all your competitors… and how to make people fall in love with the emails you send. 3 email campaigns that will work for you every day… even while you sleep! That URL again is themakeitrainbook.com and that link is...
Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates.nd Co-Founder of Jigglar This week's podcast is an interview with Ray Wood. Crammed full of immensely valuable real estate marketing tips and tools. And he should know - he's an expert in the space - has written books, been on loads of podcasts and even has one of his own. Ray's worked with PLG Estates to create fantastic templates via Jigglar his online design platform that has increased our adoption rate and is even "Peter-proof". We talked a lot about developing the deeper end of the funnel - data, deep relationships, and creating real, authentic, and creative ways to connect with those in your funnel. We talked about his podcast, Top Agents Playbook, his books (and the ones to come), Jigglar - an online graphic design platform for real estate agents, and our passion for developing creative leaders in this space. Give this week's podcast a listen and get inspired to take your brand to the next level. Golden Nuggets from this episode: [05:36] “In my book, in my dictionary, the Lorimer dictionary next to entrepreneur it says unemployable individual” - Peter Lorimer [07:28] “What else can we own that is essential to our needs that actually stand the chance of increasing in value over time.” - Ray Wood [13:55] “We use Jigglar ay PLG and the adoption rate is fantastic, and as my lovely wife says to me all the time: make it Peter proof.” - Peter Lorimer [15:20] “The average time between when seller first thinks about selling, and when they actually go on the market and sell is give or take about a year.” - Ray Wood [18:30] “Hey, supply down demand is high, interest rates are cheap, now is a great time to get your property on the market.” - Ray Wood External Links: Jigglar - Website Lockedon - Website Top Agents Playbook Thanks for being here, PL
I hope you're staying home and staying safe. It's day 27 in isolation for me and I'm very fortunate. I don't have kids to organize and entertain or their meals to plan. I'm not on a health professional on the front line helping virus sufferers like a number of friends and family who are doing an amazing job saving lives. I've worked remotely from a home office, coffee shop and often my car for the last 15 years so there's no major shift in work habits and so far, and touch wood, I don't have a sore throat or dry cough. And if I bring the virus back home to Christine who suffers severe asthma... well, I don't even want to think about that. In times like this, I believe it's important to focus on what we can influence. For a start, we have the power to influence our own thinking. We can wallow in the cancer that is self-doubt and choose to take the low road of despair, pending doom and negative, destructive thinking which, as we all know, never ends well... or we can choose to remain optimistic and hopeful and reach out to others and either ask for support or offer it. Nobody is immune and we've all reached this fork in the road at some point. The important question is when you do? When you think about it, we're all born with the same two options... we can choose to be a tower of strength or a swamp of suffering and if I've learned one thing in life, it's that you will move towards what you think about. You naturally gravitate to where your head's at. In fact, it's virtually impossible not to. For so many, success begins when we make the decision to hack into our optimism and achievement tools with things like exercise, meditation, a solid routine, focussing on the right business actions for these times and tuning our radar to actively scan for opportunities. Since this thing started I've had the chance to connect with agents in many different places. Sometimes we email, sometimes we talk on the phone or face to face it with a Zoom call. I'm honored and humbled that many real estate contacts (including quite a few I don't know) have reached out to me for help and I'm grateful for the opportunity to share any ideas, suggest solutions and workshop options at a time like this and I'd like to extend the offer here and now. If I can help, let me know. Reach out and say hello and tell me what's going on. I'm ready to welcome your message and looking forward to helping out wherever I can. I can tell you I don't have all the answers for what's happening right now but I don't believe anyone does. I do have some solid ideas and strategies I learned in the early 90s and 2008 that are working well for my private client group, This morning we woke up to a very cold cottage because the fire went out during the night and there's no other heating. I needed some kindling to get things underway but it had rained overnight and the kindling was wet. I cursed myself for being unprepared. If you've ever tried to light a fire with wet wood you'll know it's a challenge but it's the perfect metaphor for what's happening in real estate at the moment. So many agents are trying to light a fire with wet wood. The things they were doing in February are not working in April. Adaption is key. There's no doubt this global health crisis will trigger an economic downturn and probably the most severe we will see in our lives. Last week I checked in on my 87-year-old mother in law to see how she was doing. She lived through the blitz in London during the second world war and I was interested to know if she noticed any parallels. "Not really" she said. "During the blitz we honestly didn't know if that day would be our last. Bombs were falling out of the sky and killing our neighbors. With this pandemic, all we need to do is stay inside and keep ourselves busy." In my view, this event is dramatically different from the early 90s recession and the mortgage meltdown of 2008. It's different because we can't go out and support local businesses. We can't head out to our favourite bar, go for a meal, buy a fresh pair of jeans or buy a car because we're stuck at home under personal self-arrest as it's the right thing to do. The COVID 19 Pandemic means millions of businesses closed virtually overnight and with that, the monetary flow of the economy that makes the world go round. That's why this time it's very different. Many of us are lucky to live in countries that will support us with resources. But that can only last so long. However, what we do know is that it will end... and as real estate professionals, I think we're lucky. Here are 4 reasons why: First off, we're essentially self-employed. We don't really rely on anyone for 'a job'. Our mission is to find property owners looking to sell and show them how we can make it happen. Second, We can work from anywhere we like which right now is our home office or kitchen table. We can work the hours we want and don't need to burn daylight on a lengthy commute. We're professionally autonomous and I'm tipping many agents will adopt this as their new norm from now on. Third, we have established contacts in our database who may need real estate help right now. It's knowing how to reach out and what to say that's critically important. By the way, if I see another 'I'm Here For You' or 'we're in this together' email I'll scream. Your contact's inbox is jammed with the same subject lines. Don't go there! And fourth, we have so many amazing tech tools to make it happen. We can conduct a virtual orchestra of real estate business without moving our butts from our home-office chair. This is the remote revolution so many in our industry have been hoping for. For those of us prepared and equipped, this is our time. And here's the thing: Real estate in your area will be sold in the next 3 months. Maybe not the same volume as the last three but property transactions will happen. Our challenge? Right now people can't go out. So what do folks do when they're stuck at home? In 2020 they spend more time watching Netflix, more time on social media and more time sending and answering emails. In other words, more screen time. So how can real estate professionals use this change to maintain our connections and stay actively involved and open for business? There are a 5 ways: 1. Be willing to put yourself in places where opportunity can find you, and by that I mean creatively online. We can ramp up our community involvement. Which services are open, which are not? Who's delivering and how we can go about ordering. Supply names and numbers? Who needs support in your community and what can you do? 2. There are still essential services serving your community. Who are they and how can they be contacted. Let your people know. Be a conduit of highly useful and relevant information. 3. In the last few weeks, I've done more chores around the house than I have in the last 3 years. I've painted, re-floored, replaced lights, cleaned out the garage and right now, I'm rebuilding a deck. It's funny but my 'honey do' list continues to grow. So plenty of people are using this time to keep busy and tick off tasks that need completing. Can you help your contacts with your local traders list? We just sent a new template live at Jigglar.com All you need to do is build a list of local traders and offer to send your people a pdf. Our local hardware store won't allow people in but you can order over the phone and pick up. Same with the supermarket. If this is available in your area, let your people know. 4. Get proactive in your marketing and offer an online Virtual Market Update. All you need to do is send your contacts an email and offer a contact-free property value opinion via a live and customized landing page. If you'd like to see a very cool online landing page sample that does just that, let me know. Details are in the shownotes for this episode. The agents using this landing page are winning leads because they can virtually prospect without cold calling. You can take it to the streets by setting up a Facebook campaign to promote your virtual market update offer. 5. When you're ready to get your listing to market, ask your owner or tenant to take the shots. Our buddy Brad Filipponi over at BoxBrownie.com has just made a very cool video that will give you and your owner or tenant the very best instructions on how to make that happen. They've even done a pre-photo checklist and you can watch the video and download the list in the shownotes. Just go to topagentsplaybook.com/168 I hope I've shared some ideas you can put to work ASAP in your business and please keep in mind, these ideas are out there working right now. All you need to do is get started, implement and reach out if you need support. So how long will this last? It's up to us. The Chinese model shows things are just starting to get back to normal after 12 weeks but that was with a military enforced lockdown and quarantine and god only knows what else but clear evidence shows that staying home and isolated works. When the COVID virus first started to escalate in California, the Governor ordered the state's 40 million residents to stay home. They were the first state to do so. New York, with a population of less than 20 million did not. Today, April 8 2020, the California numbers are 17000 cases and 452 deaths compared to New York's 140,000 cases and deaths over 5000. Okay there were a few other factors like California's aggressive testing and better access to personal protection equipment but come on... 8 times more deaths and cases in a state half the size. I guess one Governor is enjoying his last term. There is no vaccine just yet so I think the evidence is clear. The fastest way to work our way back to normal is to stay home and stay isolated. New Zealand shut down hard and shut down early while amazingly, my mother's nursing home south of Melbourne is still allowing visitors. Maybe they've stopped watching the news! Dream big, take names, stay safe and let me know if I can help
Today's guest is one of my favourite humans. Super Agent Nyree Ewings is a phenomenal success. Last year she recorded GCI of $1.3 million which came from 94 sales and 140 listings. So let's take a quick look at those numbers for a sec. If you take a day off each week and a few week's vacation, that's one listing every two days. Nyree's no-nonsense approach to jumping in and getting things done consistently wins her amazing results and if you're familiar with the 'whatever it takes' philosophy, she's living breathing proof that it works. She's successfully grown her career in the past 12 years starting as a stand-alone salesperson and growing her brand and personal following to hire 2 assistants and build an amazing team A big reason why I love hosting guests like Nyree is that she has the power to inspire so many people and if you're new to real estate, you're about to get a raw and real look at what it takes to thrive in one of the most competitive industries there is. If you're not new to real estate and not getting the results you want, then can I urge you to listen closely to this episode and take special note of the things that jump out at you. I believe the power of a good podcast is that it will speak to you about the things that are important and help you with the changes you need to make. And hey, if you're killing it then awesome. In fact, if you're listing more than 100 properties a year, I'd love to feature you as a guest on the show. But I know many of my listeners are in the early stages of their career and looking for real and tangible ideas they can quickly implement. So here are 5 rules I've picked up along the way to get you started: Personal accountability is your best friend. The world is full of people who say they are going to do something then don't. Sure they have excuses but they suffer the frustration of not achieving the results they set. By the way, you'll find personal accountability at the corner of focus and discipline. If you need some, hire a good coach to help you plan and set your action and task priorities with a deadline. Set your priorities the day before and you'll achieve more. In fact, do something for me: After you've finished listening to my call with Nyree, ask yourself this question: What is the most important thing I should be doing right now? If you need listings you should be prospecting. If you have listings but need sales, find your most motivated seller and go and see them and get the price reduction you need to help them get an offer. Then go to the next one and so on. Find your 'why.' My friend and super-agent Garth Makowski who runs a $6 million dollar enterprise is so big on this. Why are you doing what you're doing? What are toy dreams? When the going gets sticky, what's motivating you to get through? Write down your goals. Let me tell you, I've tried not writing goals and writing them. For years I dreamed of setting up an online graphics tool for real estate agents. I would come up with great lead generation and business growth ideas but the graphic designer costs were just too high. Plus they took too long. Then one day, and it was actually on a train trip, I wrote down the goal and planned it out. The more I wrote down, the closer I came to working out what needed to happen. I got up-close with the objectives and priority action steps along the way. Two years later we launched Jigglar. Two years after that, we're in more than 130 countries and thousands of agents use Jigglar every day to win listings, make sales and grow their brand. I can honestly tell you that it would never have happened without a written goal. Garth carries his goals around with him in a journal that never leaves his side. He's an amazingly driven guy and understands that we become what we think about, we achieve what we focus on and we build what we feed our subconscious mind. He's built a business and a lifestyle on exactly that. Surround yourself with the people that can help you on your journey. Look for evidence that they know what they're doing and that they can help you. I don't know of any great achiever ever who did it alone. These are the mentors and guiding minds can be there for you. Garth calls them 'Critical People' and yes, they're on his goal planning list. Keep in mind, where we are now is purely the result of past decisions made. We make decisions every day. Make sure you get some help to make the right ones that align with your personal goals and life trajectory. Okay, I'm delighted to present my second interview with Nyree. Our first was episode #28 almost 5 years ago and she has well and truly powered on since then. I know you'll get a heap of valuable takeaways from this session including some very interesting operational ideas on how Nyree runs her business and is continually building momentum.
So suddenly it's February 2020 and we're into yet another wi and there's no shortage of distractions trying to take our eye off the ball. And some distractions they are. The Democrats are trying to impeach a US president. The Coronavius remains without a vaccine and so many of us are still struggling with the surreal reality that Kobe Bryant, the guy we grew up watching and admiring is gone at 41 in the prime of his life. So it's might feel like we're under siege with bad news and negative vibes but let's look at the upside for a moment and get this year off to the best possible start. Interest rates remain at record lows around the world. There has literally never been a better time to buy property. As agents, we have access to world-class coaching and support, amazing technology that can save us time and money and the real estate entrepreneurial spirit is thriving as savvy agents who know what they need to do are listing and selling more real estate than ever. If the loss of Kobe Bryant can teach us anything, then surely it's to live, love and give thanks. That life is precious and time is our most valuable resource. And that we owe it to ourselves to hone our skills to get better each day. Small improvements combine to deliver massive change and perhaps most important, don't put off that thing you know you have to do. Personally, 2019 was a massive year. In addition to setting new audience records for this podcast, thousands of new Jigglar agents came on board as we rolled out some impressive new templates designed to win listings and make sales. In fact, late last year we were delighted to discover we were helping agents in more than 130 countries. We're also delighted to know that as we grow, so do our partner Jigglar agents who log in to their dashboards each day and create and download templates to boost their brand and connect with more and more sellers in their local area and sphere of influence. The regular emails we receive from Jigglar agents sharing their stories of extra fees earned though Jigglar marketing is a constant source of delight, vindication and proof that our idea not only works but is changing lives. ...and that, my friends is a very humbling reward. Together with my partners, Josh, John and Aaron, we're excited to be in a position to empower so many people within our industry to achieve more by removing the barriers of cost and time to the creation of professional-grade digital and print marketing. And just in case you're wondering, we all have other jobs. The cost of building and maintaining a global online platform the size of Jigglar, in addition to renting server space and paying developers is enormous, so for the time being, everything we make goes to making a better platform. If you'd like to join us and support our push to liberate real estate agents from expensive graphic design while accessing proven marketing concepts ideas and strategies to grow your business and your brand, please grab a free 30-day account at Jigglar.com You don't need a credit card and there are no contracts or tricky conditions. We'd love the opportunity to work with you and share our career boosting ideas. When you sign up for your free trial, you get access to everything we have. Okay. I'm excited to share today's interview. Have you ever thought, if only there was a simple, hassle-free and inexpensive way that you, the agent, could show your potential seller exactly what they need to not only prepare their home for sale but make it stand out from others for sale in the area and attract multiple buyers in a short space of time? ...and isn't that the formula for real estate success? A sale at or below average days on market for a great price and a happy client... not to mention sellers in the area that notice your top result and hire you to sell for them. Enter Interior designer Mikah Abbananto who not only picked up on this huge gap in the market but, together with husband Sean, built a stunningly simple home presentation coaching program, agents can deliver to their selling clients to help them prepare to achieve a top result. I think the leverage for this concept is exceptional. What do agents need? Listings. And what do sellers want? An agent who can provide evidence they can do just that. Sean and Mikah not only provide the online solution, they also offer marketing their agent clients can use on social media and point of sale flyers to attract potential sellers and listings. I believe every agent needs a compelling and dynamic point of difference. What better way to do this than having the services of a top-rated interior designer to help you whenever you want? This is defintely a great idea whose time has come. All that and more coming up.
I'm recording this episode on Jan 8 2020 and it's difficult to imagine the impact the fires are having on Australia and Australians. The news networks here in North America feature Australian fire stories at the top of most bulletins and I wake each day hoping not to hear another one. I'm aware that a number of my real estate friends have been forced to relocate and my thoughts are with you. It's also difficult to imagine the toll the fires are taking on all fire fighting personnel and their families. These are difficult times but like all of us, I have unlimited faith in the ANZAC spirit and the skill and courage of the teams to tame the beast. Let's hope this passes quickly with no further loss of life and property. Well, it's been a big year and as we get ready for Christmas and 2020 it's interesting to reflect on the last 12 months and the opportunities that lie ahead. Late last year I spent some time with super-agent Garth Makowski in Sydney. Garth and I are working on a project and I'll share more about that soon but it was a great chance to pick the brain of a guy who's built an amazing brand and business (with the help of wife Laura I must add) that will do more than $6 million for 2019. If you're looking to shake things up and make next year your best ever, I'd like to share some takeaways I picked up from Garth that you might like to incorporate into your own 2020 vision. Garth's operation is impressive, In fact, seeing how he and his business operates is a little bit like when Michael Keaton, playing McDonalds founder Ray Kroc, first sets eyes on the McDonald brother's business in California in 1954. You've probably seen the movie, The Founder, which chronicles Kroc's journey from Milkshake maker salesman to multi-millionaire owner of what would become the biggest and most successful restaurant chain of all time. Like McDonalds, Garth works a system and as Ray Kroc famously said, "the system is the solution" So... my BIG takeaway from my time with Garth was the power of the system that runs his business. He's also a meticulous goal planner and can go back years with his journals to illustrate the power of planning and how it's helped him achieve so much. Right now, he's calibrating his goals for 2020 and I have his permission to share the 5 goal planning areas he focusses on around this time each year. They are; Business Goals. What numbers do you want to do for the year ahead? Financial Goals. Do you want to reduce debt? Reach a ‘rainy day’ savings target, buy real estate or save for a mortgage? Critical Friends and People. Who are the critical people you want to spend time with in your life? How are you going to make it happen? Who are the chief advisors and mentors that will help you reach your objectives? Family Goals. What’s important to you and your family? Time together? Where and when? Personal Goals, Health and fitness. Your mindset. What’s fueling your personal energy each and every day? It's worth reinforcing the effect of number 3, critical friends and people. Nobody ever achieved anything alone and I believe, in fact, I have proven, that building your personal advisory team is one of the best things you can do to go after the results you're looking for. So let me summarise a proven plan for 2020. Plan your goals around the 5 areas I've just mentioned and build your personal team to help you execute. They might be key people in your business, a business partner, a key employee, a trusted relative, a mentor or coach. And please, if you're going to invest in a coach, make sure they really know real estate and can produce evidence of a successful career. Speaking of systems and success, my guest today is living, breathing proof that the system is the solution in real estate. I first learned about this guy from my business partner at LockedOn Luke Newton. Super agent Chastin Miles from Dallas, reached out to Luke when he discovered LockedOn after a Google search and wanted to know more. By the way, in case you don't know, LockedOn is a real estate specific, cloud-based, customer relationship management system. Anyway, one thing lead to another and before long, Luke and his team of developers started working on a North American version of LockedOn which we launched during 2019. Chastin loves the platform and gave Luke a heap of awesome feedback and ideas to get the new version to where it is today. I met Chastin at NAR in San Francisco last month and I promised him this episode would be out before Christmas. So Chastin, thanks for your time, great to meet you and a Happy New Year to you and your family. I'm looking forward to catching up and setting up that Jigglar demo I promised. Also, please let me extend New Year wishes to all my listeners and real estate friends. Your feedback and support has been invaluable during 2019 and I can't wait to inspire and motivate you with lots of fresh ideas in 2020. I have a feeling it's going to be a very big year! All that and more, coming right up!
Take this short test and see if you're ready to step up to a VA The never-ending quest for increased productivity and leveraging time against results continues to change our world. And in real estate, perhaps more than any other industry, time is our currency. We all have the same 24 hours in a day, so what makes one agent 10 times more effective than another? How do successful agents take 10 weeks holiday each year and live the dream of a so-called 'balanced life' while others labouriously tread the hamster wheel of continuous struggle with time and money? Think back just 25 years to a very different world where we walked into a bank to do our banking, walked into a travel agent to choose and book a vacation or paid obscene amounts of money for marketing and graphic design then waited or days or weeks for delivery. Post-1995, the Internet of things has not just changed the way we live, it continues to alter almost every aspect of our lives and careers.... and at breakneck speed Take powered flight for example. Did you know it's less than 70 years between The Wright Brothers and the Lunar landing? Today we do our banking online, we Google the best vacation deals or whip up a stunning flyer, infographic or social media post in Jigglar in just a few minutes. So what's my point? Quite literally and like never before, the world is at your fingertips and a rapidly growing bunch of agents who understand the power of change and the accompanying opportunities are achieving major breakthroughs by delegating non dollar-productive tasks to a virtual assistant. Not convinced? Okay, let's look at this another way. If your annual income is around $180,000, you work 6 days a week, you're hourly rate is around $70. If you're a full-time admin assistant doing all the things a full-time admin assistant does, working 48 weeks a year from 9 to 5, 5 days a week for a salary of say $60,000 your hourly rate is around $30 There are really just 5 dollar productive activities top agents focus on: Doing an open home prospecting in any form Securing a price reduction Meeting with a potential seller and delivering a listing presentation and negotiating and documenting a contract In a perfect world, everything else can be delegated. But most agents won't hesitate to bury themselves in the thick of thin things and sail headlong into non-dollar productive tasks. Yes okay, there are things that need doing but shouldn't you focus on building your brand and getting in front of more clients? And here's what happens: As soon as they switch to traditional assistant tasks they've just given themselves a 60% pay cut on their hourly rate. Instead of sticking to the tasks that deliver them an income at an hourly rate of $70 bucks, they're doing $30 an hour stuff and wonder where the day goes. Real estate is the perfect industry for a virtual assistant because so much of what we do can be systemized. Rinse and repeat. Virtual assistants are not new but one Australian real estate entrepreneur has identified a big gap in the market and based himself in the Philipines to build and grow a highly efficient team of assistants working for agents in a growing number of countries. Stephen Atcheler set up shoreagents.com to meet the needs of time-starved agents everywhere. His people are real estate trained and know what they're doing. By basing himself offshore where his team live and work, he's 100% hands-on recruiting and training the best people who deliver outstanding results. In fact, if you're not sure whether you're ready for a VA, Stephen has set up a short questionnaire or 'are you ready' test at shoreagents.com to help you take things to the next step. You'll find it at shoreagents.com and there's no obligation or charge for this service. So, you have the ultimate solution to increased productivity at your fingertips ready to go. Before I bring Stephen into the show, let me leave you with one thought: The fact is, the only time we make money in real estate is when we're in front of a seller or buyer. Imagine if you had more time to focus on those 5 key dollar productive actions, knowing there is someone competent and capable working in the background to support you on a daily basis... and keep in mind, you're not paying anywhere near $30 bucks an hour. Stephen and his team are changing lives and careers with a powerful real estate specific support platform. Take the test at shoreagents.com or head to the show notes at for this episode at TopAgentsPlaybook.com/153 to watch my interview with Stephen and a link to shore agents and contact points. Keep in mind, real estate top agents all have a fantastic support team so why not explore this awesome opportunity to reach your goals faster Get Stephen's book, The Offshore Tipping Point Contact Stephen This is the website link Connect with Stephen on LinkedIn
It looks like my Jigglar partners and I are heading to San Francisco again this fall for the National Association Of Realtors Annual Conference and Expo. And an interesting side note... I couldn't work out all the peace, love and flower power references around the event until I realized it's 50 years this year since Woodstock and the height of the San Francisco anti-war peace marches. (not that I was around then but I Googled it) The NAR conference is the largest real estate event in the world and if you haven't been, it's worth checking out. More info here. And speaking of Jigglar, two things. The Design Team has just published the 4 page Landlord Report which looks amazing. I've written some generic copy for the back cover and the inside middle spread is a very cool infographic you can quickly edit to reflect your numbers. I've already shared the template with some of my private coaching clients and feedback is very good. The second bit of Jigglar news is that the TEAMs feature is now live. Here's how it works: Let's say you're the admin or marketing manager of a team or a multi-office group. You can create templates in Jigglar or edit our designs then simply post them to the TEAMS folder in your account where all team members can automatically access the customized template and add their specific details like photos and contact numbers. And you don't need to worry about your team altering brand-specific design elements because you have the option to lock down every shape, image, and word of your design. If you don't have a free account yet, getting one is as easy as booting up your browser and going to Jigglar.com Well when it comes to online marketing to score seller leads, I've noticed agents are doing one of three things. Nothing, paying big money to buy leads from the dominant real estate portals like Zillow.com or realestate.com.au or connecting with online marketing experts who specialize in getting leads at affordable rates mostly using social media. My guest today is one such expert. James Rembert markets himself as the Zillow Killer and with good reason because he offers a very cost-effective alternative to the online giant and he's getting results. Listen out for his specific targeting ideas and his hyperlocal strategy that's getting listings for his clients. Also, check out what James has to say about getting attention and building influence before expecting leads. Makes a lot of sense and I'm confident every agent listening to this episode will get some valuable takeaways. Connect with James here James On Facebook
When it comes to your real estate business, how can you start differentiating yourself and truly stand out from the crowd? What can you do to make sure clients choose you over the other options out there? On this episode, I with the co-founder of Jigglar.com, Ray Wood. As the author of How to Sell Your Home for More, Ray has stellar advice on how to set yourself apart and see fantastic results. 3 Things We Learned From This Episode Get your name out there (03:33- 04:30) Somewhere in your market this morning, someone woke up and decided to sell their home. If they haven’t already called you, that means they haven’t heard of the fantastic service you provide. Make sure you get your name out there and start building relationships. Don’t give anyone the chance to say they didn’t know about you. Send pre-listing packs (05:36- 07:33) Send information about yourself to the people in your market. You want to convey your expertise. However, don’t get too caught up in providing endless pages of testimonials. Instead, use a single page and include 6-8 personal testimonials thanking you for your work. Keep it short and sharp, and you’ll ensure all the recipients actually read it! Make the calls (20:26- 21:07) The best agents in the industry are at the frontlines, making calls. You can hire a team to help you with day-to-day running of the business, but never stop making the calls yourself. The real estate industry is saturated with professionals dreaming of making their mark. You need to cut through the noise if you want clients to do business with you. Set yourself apart and stand out from the crowd. Stay optimistic and minimize procrastination. You need a great mindset before you can show clients you’re the best in the business. Guest Bio- Ray Wood is a fourth-generation real estate agent. The Australian-born, Canada-based professional is known in the industry as a marketing expert, coach, speaker and podcaster. He’s also the bestselling author of How to Sell Your Home for More. With a rich family history in real estate, Ray is passionate about teaching others how to get ahead in the industry. This entrepreneur is the founder of Bestagents, and co-founder of Jigglar.com. To find out more about Ray, listen to his podcast: www.topagentsplaybook.com
This week you’ll learn a specific idea for getting seller leads using a flyer, postcard, door hanger, or even Facebook ad that is so damn clever, it’s bound to get your phone ringing. Some concepts will be true forever, and some strategies will always work. Focusing your real estate marketing efforts in a defined geographical “farm area” is a strategy that will always work. What may change, however, is HOW you go about building name recognition in your farm area. There are countless ways to digitally be seen in your farm area, but let’s not overlook the tried and true methods. Even with all the fancy new lead gen systems, smart CRM’s, Alexa Skills, Flash Briefings, and Facebook Ads… when building your brand and name recognition in your farm area, being physically seen and heard is key. If you’ve been listening to the Massive Agent Podcast for any period of time, you know I’m not a huge fan of flyers. However, in some situations, like covering a small farm area, flyers *with the right message* can be very effective. This week we sit down with Ray Wood, a real estate marketer and host of the Top Agents Playbook, to learn some clever and effective ideas for marketing to your farm area, on a hyper-local level. Ray is also the co-Founder of Jigglar.com, a platform that I like to call the "Canva of Real Estate”, which has a great database of proven marketing materials that helps agents make a great impression on a very defined hyper local level.Plus, an exciting personal announcement from our host. Dustin Brohm has been selected to speak at Inman Connect NYC in Jan 2019 on the topic of How to Start a Podcast! If you’ll be in NYC Jan 28 - Feb 1, 2019 at Inman Connect NYC, I’d love to put together a Massive Agent Meetup and say hello.