Podcast appearances and mentions of joe kaufman

Joyce talks about the military recruiting numbers up under President Donald Trump, John Fetterman, Elon Musk, The rich and wasteful practices, and more. Joe Kaufman calls in to talk about Muslim conferences in Florida and city officials showing up at the events or participating in panels. Derek from TMZ, Kanye West, mentalist illness and his hatred of Jewish people, Blake Lively and Justin Baldoni , Taylor Swift, Brittany Mahomes, Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joyce talks about the military recruiting numbers up under President Donald Trump, John Fetterman, Elon Musk, The rich and wasteful practices, and more. Joe Kaufman calls in to talk about Muslim conferences in Florida and city officials showing up at the events or participating in panels. Derek from TMZ, Kanye West, mentalist illness and his hatred of Jewish people, Blake Lively and Justin Baldoni , Taylor Swift, Brittany Mahomes, Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joyce talks about the tragedy involving two aircrafts that collided mid-air, confirmation hearings, mass deportation, DEI, and more. Joe Kaufman calls in to talk about the dangers of having the Islamic circle of North America and other Islamic groups gathering and what's next for Israel, President Trump's threats of tariffs to get foreign powers to comply with immigration policy. Derek from TMZ calls in to talk about the Super Bowl, Taylor Swift and Travis Kelce, the Grammys, the investigation into the airplane crash, and Rihanna supporting ASAP Rocky in court. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joyce talks about the tragedy involving two aircrafts that collided mid-air, confirmation hearings, mass deportation, DEI, and more. Joe Kaufman calls in to talk about the dangers of having the Islamic circle of North America and other Islamic groups gathering and what's next for Israel, President Trump's threats of tariffs to get foreign powers to comply with immigration policy.Derek from TMZ calls in to talk about the Super Bowl, Taylor Swift and Travis Kelce, the Grammys, the investigation into the airplane crash, and Rihanna supporting ASAP Rocky in court. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kaufman is one of six candidates in the race to ultimately challenge Democrat Congressman Jared Moskowitz in November.

Joyce talks about the resignation of Kimberly Cheatle, President Joe Biden deciding not to run for re-elections, democratic fund raising, the attempted assassination of Donald Trump, predictions, and Kamala Harris.Senator Blaise Ingoglia calls in to the show to talk about predicting President Joe Biden dropping out of the race, republicans being on offense and more.Joe Kaufman also calls in to talk about the running for office in Coral Springs, the Jewish and Hispanic vote, and more. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joyce talks about the resignation of Kimberly Cheatle, President Joe Biden deciding not to run for re-elections, democratic fund raising, the attempted assassination of Donald Trump, predictions, and Kamala Harris. Senator Blaise Ingoglia calls in to the show to talk about predicting President Joe Biden dropping out of the race, republicans being on offense and more. Joe Kaufman also calls in to talk about the running for office in Coral Springs, the Jewish and Hispanic vote, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joyce talks about the Trump trials, Fani Willis, Egypt building a wall to prevent Gaza refugees from fleeing Israel's upcoming ground offensive, and immigration in America.Joe Kaufman calls in to talk about his campaign for Congress in the democratic district of Coral Springs. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joyce talks about the Trump trials, Fani Willis, Egypt building a wall to prevent Gaza refugees from fleeing Israel's upcoming ground offensive, and immigration in America. Joe Kaufman calls in to talk about his campaign for Congress in the democratic district of Coral Springs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joyce talks about Secretary of State Lloyd Austin's diagnoses and the President not being informed, choosing leaders due to their categories, Candidate Broward County Sheriff's Office Charles Whatley calls in to talk about what he would do if he were elected. Joe Kaufman calls in to talk about his success in preventing a Pro-Palestinian group who also supports Hamas from speaking at a local resort. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joyce talks about Secretary of State Lloyd Austin's diagnoses and the President not being informed, choosing leaders due to their categories, Candidate Broward County Sheriff's Office Charles Whatley calls in to talk about what he would do if he were elected. Joe Kaufman calls in to talk about his success in preventing a Pro-Palestinian group who also supports Hamas from speaking at a local resort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Kaufman is a recognized Middle East security expert, serving in the role of Chairman and CEO of his own globally respected firm, Joe Kaufman Security, a non-profit 501(c)3 organization dedicated to educating on issues of national security, counter terrorism and the war on antisemitism. He is a Shillman Fellow at the David Horowitz Freedom Center as a prolific investigative journalist for the Center's signature publication, FrontPage Magazine, as well as a frequent contributing voice to the Middle East Forum's Focus as an expert on Western Islam activism. Chillingly, Joe Kaufman predicted the 9/11 bombing attack on the World Trade Center exactly one month prior to the actual event. Join us this week as we interview this amazing guest on "Proclaiming Justice."

Happy Birthday Donald Trump! Joyce talks Trump's arraignment, and the Democratic party attempting to erase Trump from the political arena. Alan Burstein of the Judeo/Christian Republican Club of Palm Beach County calls in to talk about his piece about what is going on in the country right now, the Biden administration and democrats, indoctrination and censorship. Joe Kaufman calls in to talk about pushing back on radical Islamist on the Broward School board and those spreading hate. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Birthday Donald Trump! Joyce talks Trump's arraignment, and the Democratic party attempting to erase Trump from the political arena.Alan Burstein of the Judeo/Christian Republican Club of Palm Beach County calls in to talk about his piece about what is going on in the country right now, the Biden administration and democrats, indoctrination and censorship.Joe Kaufman calls in to talk about pushing back on radical Islamist on the Broward School board and those spreading hate. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

About Joe Kaufman, Media Staffing, and Ops Shop: Media Staffing is a boutique firm with a business consulting approach to recruiting. We specialize in building out teams for start-ups in advertising, data, marketing, programmatic, mobile, video, and social. When looking for top talent, we have a thorough and creative approach to ensure optimal results. Our recruitment team is exclusively made up of recruiters that have both agency and in-house experience. The level of expertise and trust provided to candidates immediately sets the tone for a strategic partnership. Trust is key when working with recruiters and it's a game changer when our recruiters have walked in the same footsteps as the candidates they represent. Ops Shop is an on demand service that allows agencies and brands to bring on immediate resources for their advertising needs as opposed to hiring full time. The combination of working with industry vets, expertise across all aspects of digital advertising/analytics, and complete flexibility, makes Ops Shop a truly unique partner. www.ops-shop.com

After we wrapped our last episode, Joe Kaufman and I kept talking. It turned out to be so good that I started recording again! So here is a bonus episode where Joe and I talk about empathy, grace, leadership, writing books, and... dreaming up a collaboration. We get real and raw about these things, so buckle up!

What can we learn from pain? Many times the pain we endure comes from loss. This week, I sit down with my friend Joe Kaufman again to discuss how loss and pain can actually help us gain clarity. If we allow it, pain can help us live fuller lives because we come to terms with the reality that we have to (and we GET to) choose who we want to be and what we want to do with our time…while we still have it! Joe is a fount of wisdom and empathy, and this was such an encouraging conversation. Jump in!Are you looking to gain clarity, confidence, and courage? Check out my book, "The Life You're Made For" for sale on my website.

Joyce discusses the war in Ukraine and how the world seems to be taking it's time in aiding them. She talks about the NATO drill in Norway and how it could enrage Putin. Former Congressional candidate Joe Kaufman calls in to talk about anti-Israel policies. Joyce discusses young minorities being brainwashed into believing revenge crime against other communities is ok.

Do you know how you can improve client-agency relationships to scale faster? Joe Koufman has worked in the agency world for over 20 years. He was actually a guest on the podcast during its first year. In 2014, he decided to use his experience in marketing, business development, and management to create Setup, a company that works to connect brands and marketing agencies by helping companies find the right agency to meet their needs at a given time. Today he returned to the podcast to discuss what clients look for in an agency, how does a successful client-agency relationship looks like, why you shouldn't be afraid to challenge your clients, and more. 3 Golden Nuggets What do clients look for in an agency? Setup has set out to really understand client-agency relationships and asked several companies what are some of the things that matter to them in their agency partner. They found that most clients really don't care about things like proximity, size of the agency, or awards. Clients were mostly looking for chemistry, transparency, good communication, and creativity. As to the things they wished agencies knew, they wanted agencies to be more strategic partners. They also wished agencies had a better understanding of their business and that they understood that not all ideas could be executed. Building better agency-client relationships. It was curious that, when asked about what they wished to improve in the client-agency relationship, both parties seemed to ask for the same things. The reality is that, in order to have a good client-agency relationship, they need to have shared goals, sharing common KPIs. And, of course, there must also be a high level of transparency between client and agency, even some vulnerability in terms of what they are sharing. A big frustration for clients was when agencies claimed to be good at something that they are not. Agencies have to set clear expectations and be completely transparent and candid about what they do well and what they don't do well. Don't be afraid of tension. “You're not looking for harmony,” Joe says, “you're looking for tension in the relationship.” Don't strive to be your client's buddy. You can be buddies with your sales rep, but never buy anything from them. The idea is that you push the client and bring them an insight that's not obvious to them. Get them to agree that there's an issue in their organization and then present your solution and the best option. Remember that usually, clients don't hire an agency because they want order takers. They hire an agency because there's an unmet need. “The byproduct of being a real challenger,” Joe assures, “is relationship.” Sponsors and Resources Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM The Byproduct of Being a Real Challenger is Better Client-Agency Relationships Jason: [00:00:00] What's up, agency owners? Got another exciting show for you. One of my good friends from Atlanta that was actually back on the podcast the first year we've done this. And we're going to talk about building client relations so you can scale your agency faster. So let's go ahead and get into the show. Hey, Joe. Welcome back to the show. Joe: [00:00:27] Hey! Thank you. It's been a long time since I've been on this show. Jason: [00:00:31] Yeah, I mean… seven years? And that back with the intro in the, in the video with the cup. I was like, oh, I'm here. Joe: [00:00:42] We, uh, we haven't aged a bit in seven years. Jason: [00:00:45] No, I've, I've just gotten a lot more gray in my beard. Um, a lot more gray. Yeah. No, you've always been kind of peppered. I think… Joe: [00:00:56] Yeah. Just more so. Jason: [00:00:57] Exactly. Well, um, tell everybody who you are and tell them a little bit about your, uh, your background of working with the agencies. Joe: [00:01:05] Sure. So I'm Joe Kaufman, I'm the founder and CEO of Setup and we are marketing matchmakers, meaning that we connect brands and marketing agencies together. So from an agency perspective, um, what that usually means is that we connect agencies with potential clients. From a client perspective, they look at us as a search consultant or a, an augment of their team to help them find agencies that can fill gaps in either capacity. Like they don't have enough arms and legs to do the work they need to do. Or capability, they're missing some capability that an agency could fill. Jason: [00:01:43] Very cool. Awesome. Well, let's, let's kinda talk about what people are listening in for is like building better relationships and, you know, and re-engaging. You know their client year after year, you know, because you, you've worked for, you know, many agencies in the past before doing the matchmaking service. We've had a lot of those guests on from Hill Meyer. It's, uh, you know, uh, Sims and those guys. So I guess let's, let's get into that. How can agencies build better relationships to scale better? Joe: [00:02:15] We, we think a lot about that agency-client relationship. And to that point, we actually do an annual marketing relationship survey. Um, Ad Age actually picked it up, uh, earlier this year, which was pretty cool. But basically what we wanted to do is understand what the reasons are that clients look for agencies. Why do they hire agencies? What do they expect out of their agency relationships? And, um, and we also actually did an event earlier this year, where we were calling it group therapy for the agency-client relationship. And we add a bunch of agency people and a bunch of clients on a Zoom call and we talked through that relationship. Um, you know, as I mentioned before, the clients often look for agency support because of an issue with capacity or an issue with a key capability that they're missing. And, um… That survey that we do annually to understand that relationship, we ask clients, what are some of the things that matter to you in your agency partner? When you're looking for a new agency partner. And the things we didn't hear, the things that came up really low on the list were things like proximity. You know, I don't care if my agency is down the street. Particularly in the days of a pandemic I really don't care where my agency's located physically. I don't care so much about the size of my agency. Smaller agencies can do amazing work for larger clients. Um, I don't care so much about what awards they've won. Just agencies often… Yeah. Agencies often think awards are important. And for some clients, they really do care, but most don't care about… Jason: [00:04:00] Well, those clients are idiots. Did I ever tell you that…? Did I ever tell you the story of, um, we were pitching Mellow Mushroom and, uh, they… If you've ever been to their office, it's like in the middle of nowhere and they were joking around about oh, here's a map to find her office. And like, I want you to show you how, how, how I want you to show me how creative you are. So I showed up at their office in full camping gear. Like they thought I was a homeless person. And like I had like the portfolio in this bag… like, and they were like, we loved it, but we're going with… You mentioned in the pre-show. I won't, I won't bash them now. Um, so I won't bash them on the show. But they were like, we're going with so-and-so because they won a ton of Addy awards and we want to win an Addy award. And I tell them, I go, I'm never eating your pizza ever again. Joe: [00:04:56] You don't want to sell pizza. You just want to win awards. Jason: [00:04:59] Yeah, I've never eaten your pizza. Joe: [00:05:01] That's right. You, you reminded me of a time that I wore an entire cowstume to the Chick-fil-A headquarters. Um, and my goal was to not smile the entire time. I was just going to be deadpan serious. Everybody would cut off pointing at me when I was walking through the lobby and walking through the… The women that check you in at the front desk did not think I was funny. Uh, and in fact, the client told me two or three times during the meeting to please keep my utters underneath the table. He said he found them a little bit disturbing. Jason: [00:05:33] What you should have done is started messing with your utter… utters. Joe: [00:05:38] I, I may or may not have done that. Maybe that was the reason he said that. But, um, I did think it would have been really fun to get some camelbacks or something and have like chocolate milk come out of one and strawberry milk and vanilla and whatever. But… Jason: [00:05:53] And then could be like just tap me. Joe: [00:05:57] Right. But it was an innovative idea for a client. I mean, dispensing cow milk dispensing cow on site. Uh, but anyway, so, uh, we, we found through the survey that, you know, those, those things are less important to clients. The awards, location, size, et cetera. What they really care more about is some of the soft and intangible things that the client can do well. Like… I'm sorry that the agency can do well. Like, um, they're looking for chemistry and relationship and transparency and, and good communication. And they're looking for, um, you know, creativity, uh, th, there are not… Many of those things are things that are within an agency's control. Um, and you know, we did, I mentioned, we did an event where we asked the questions, what things… What do you wish agencies knew? You know, we ask clients, what do you wish agencies knew? And they said things like we wish they were more strategic partners for us. We wish that our agency would help us navigate some of the bureaucratic red tape within our organization. Um, we want them to act as an extension of our team. We want them to I understand that not all ideas can be executed. Sometimes agencies come with these big glossy, creative ideas, but there's just not realistic for, for this client. And they wished that the agency would just understand their business better. Um, we built a series of resources for clients, um, in our resources section of our site. And, you know, there's a complete guide to finding a marketing agency in there. There's a scorecard in there that... There's two versions of the scorecard. One version is if the client is trying to decide between three or four different agencies, how do you choose in a pitch kind of situation? But the other scorecard is made for agency or for clients to evaluate their agency on an ongoing basis to see if they still are feeling the love. Jason: [00:08:05] Yeah. And what are some of those…? What are some of those questions that the clients are actually looking at? Joe: [00:08:12] Yeah. I mean, how, how creative is agency? How, how innovative are they in terms of, you know, finding new ways of doing things? How good is their, their, their communication? How good is their project management, their service? Um, you know, uh, uh, how are, how tech savvy are they? Even if they're not a technology agency, or, you know, a CRM agency or something like that. You still want to know that they're leveraging the best tools and that kind of thing. Um, and you know, we do it like a scorecard. I mean, they can rate each category and section and then decide is this agency is still the right one for me in the future? Um, the flip side of that conversation that we had about what, uh, you know, clients wish agencies knew. We asked the agency people what they wish clients knew. And I'm sure some of your listeners will, you know, feel some of these things. They, they wish that the clients would be patient and answer also, but also answer all the questions that you ask. When, when an agency asks a lot of questions, it's usually to uncover some insights so that they can deliver value for the client. They wish that the client would lean on the agencies for their expertise in a bigger way. They wished that the client would provide all of the crucial information upfront. I think sometimes there's a hesitancy for a client to open the kimono and give you everything as an agency. But if you truly want your agency to be a partner and not a vendor, then you gotta be really. You know, up front about all of the, the, um, information that might be useful. Jason: [00:10:00] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, calculating taxes, deductions, compliance. None of it's easy, unless of course you have Gusto. Gusto is a simple online payroll and benefits built for your small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with Gustos help, you can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency. That's gusto.com/agency for three free months. Well, you, you, you know what, like… I'm glad you're going over this part. Because if I had one of my agency clients go to me going, and I wished they could do this, I'm like, well, hey, dumb ass, they could. You're taking on the wrong prospect. Um, you know, I, I did a video, I think back around when you were back on the show, and I remember it was the worst background. I looked like Oompa Loompa in it. And the title of it was like, there's no such thing as a bad agency client, there's only a bad prospect or a bad process. And if you don't have the right, if you don't have the right qualification to check, if that prospect is legit or going to be a nightmare client, or it was going to be good. Because like, you've been on so many pitches, like I have, right? Including the cow utter or, or the campaign… Joe: [00:11:54] That, that was planning for cow appreciation day. So it was very appropriate to wear a cowstume. Jason: [00:12:00] Of course, of course. I mean, right? So we've been on all these pitches and like, if you can look back at when the guy was offended by your utters, right? It'd be like, you're probably not going to be a really good client for us. I don't care if your Chick-Fil-A. Uh, like, I need to pick. And then the other point, I think that you mentioned, you know, like kind of like to sum it up is that the end of the day, the agency needs to be the advisor. You can be a really good advisor if you really get laser focused at what you're going after. And having a niche or a specialization rather than a generalist and going after all the big brands. Like when we did that, it was just challenging. But when we started going after automotive, I could talk to Porsche, I could talk to Lotus, talk to Maserati. Like I was like, hey, I speak your language, guys. I race cars too. Like, I'm one of you. So… Joe: [00:12:53] Yeah. Super cool. Yeah, we, it is interesting that, um, they both sides of the equation were talking similar language though in terms of what they were looking for when it came to strategy. And I thought that was interesting that clients were saying, I wish my agency were more strategic. And then the agency people were saying things like, I wish my client would let me be more strategic. So, you know, we, we started that conversation like the old book from the, I guess it was the 80s or something. Men are from Venus & Women are from Mars or whatever it was. And that was sort of like the agencies and clients. But the reality is the best agency-client relationships have shared goals. You know, do you have shared and common KPIs, your key performance indicators that you're trying to achieve. And, you know, sometimes clients will give their agencies skin in the game and, and tie their compensation to, you know, some metric that is important to the larger business. But at the end of the day, those best agency, client relationships, you know, there's no surprises. There's a high level of transparency between client and agency. There's some vulnerability there in terms of sharing, more than you maybe should on purpose. Um, and then just being super clear with expectations about, you know, and that goes on both sides. I mean, the agencies setting clear expectations and being completely transparent and candid about what they do well and what they don't do well. Uh, a big frustration for a lot of clients that we talk to is, you know, my agency says they're good at everything. And I know that they're not. Jason: [00:14:35] Yeah. Yeah. They're full of shit. Yeah. I mean, at the end of the day, it's even if you have the client that like when… Going back to I wish I could be more strategic and I wish you were more strategic… Well, it sounds like, you know, if you find the right client, like it's about the communication or the process in order to show them that, rather than going, you should go do this, but then you can't back it up. I'm like… Joe: [00:14:57] Yeah. There's a, there's a book that I've always loved since I first read it. And I recommend it to a lot of people in The Challenger Sale. And I think you've probably read it. But the concept of The Challenger Sale, the biggest concept to me is you're looking for tension in the relationship. You're not looking for harmony in the relationship. Or relationship… people think they want to hire a relationship builder as a sales guy or saleswoman. The reality is a relationship builder. You can be buddies with your sales rep, but never buy anything from them. But those that really challenged… So the idea of the challenger sale in the book is you push the client, you bring them an insight that's not obvious to them. You get them to nod their head that, yes, that same issue happens within my organization. And then it only, then that they've nodded their head and said, yes, this happens within my organization, you can present your solution as the best. Or maybe the only way to solve that specific challenge or problem. And, um, and I had always been that way with clients where I was constantly, you know, pushing them and looking for tension. And there's a fun byproduct of being a real challenger and the by-product is relationship. Um, because I think that the clients will appreciate... I don't think clients hire an agency because they want order takers, usually. They hire a client, they hire an agency because there's some unmet need. You know, we talked about capacity or capability need, and they feel that the agency could not only solve that problem, but help them think through the future and, and overcome challenges that they haven't even anticipated yet. Jason: [00:16:48] Yeah. We, we were talking about this in our mastermind. We were helping a member out. Um, and they just, their close rate just kept going down and down. And everyone, a lot of people were starting to focus on the end. Like what, how are you asking for the close? We're like, let's start at the very beginning and let's, how are you setting up the meeting? Like, how are you starting the meeting? Are you letting them know…? Like whenever I would do a sales call, I'd be like, hey guys, I'm like, I'm going to build rapport really quick, but I'm not going to be their friend. The friend can come later on, but if they look at me as a friend, they're never going to buy from their friend, they have to, I have to position as an advisor. And then right after I do that, I'm like, hey, I have this quick little framework I'm going to go through to make sure we stay on time and make sure I can really figure out what your biggest issue is so we can fix that out. Can we, can we stay on track? And like, if you audit your process, like start from the very beginning a lot of times people get off track there. And then what do we have happen? The prospect just won't shut up for 40 minutes. They tell you this crap story that you don't need right now. Um, I'm being nice. Uh, but among … Joe: [00:18:00] Yeah. Well, or even go back further. I mean, you know, and to you, you kind of made this point earlier a little bit, which is, are you prospecting the right kind of opportunity? You know, before you even get to the meeting or the conversation, is it the right person? Uh, back when I was at a small digital shop, when I began, you know, my, my mark, my agency career, I had four criteria to determine if I wanted to pursue an opportunity. One was, do we want their logo on our logo slide? You know, is it a brand that we just really need, we really want? Number two was, is it a hundred thousand dollars in revenue and profitable for us as an agency in terms of opportunity? Third was does it teach us a new skill that we need to have? We just don't have today. And then fourth was, are there hungry mouths to feed within the agency? And we just, we'll take it even if it doesn't meet those three criteria because the thing that they need is the exact thing that we have some capacity on right now? Over time, we became part, we were acquired and became part of a kind of medium-size full service agency. We went from 50 people to 250 people. And that number, that second criteria, which was a hundred thousand dollars, became 200 became 500,000, became a million. And by the time we sold to a massive holding company in 2013. Um, I was… if I didn't see a million dollars in revenue in year one, they were too small. And it wasn't just size, but it was just the commitment of does this client…? Are they committed to marketing and working with us on a larger scale than just, we want to give you a little project here? And that doesn't mean we would never take on a project if it was a foot in the door that meant, you know… We would get in and get an opportunity to earn the larger piece of business. But we were really careful about that. We wanted to know that there was a path to a million dollars in revenue in year one. Um, and, and I think, you know, setting those parameters upfront, you know, if you're talking about an agency business development standpoint… You need to have your criteria. I have, an agency we work with that, um, that also has a PITA criteria. Do we think that the client is going to be a pain in the ass? And if the answer is yes, I don't care how many… you know. There are some red flags that sometimes occur upfront. To your point, when you're first having the conversation that the money looks attractive, but maybe you should run away. Jason: [00:20:43] Yeah. Trust your gut, your gut never lies. Joe: [00:20:46] And I'll give you one other piece that you probably experienced in your days running an agency. But nothing is motivational to the team in a positive way, in a very positive way than you firing a pita client. Um, you know, if a client truly is abusive or, you know, doesn't treat the agency like a strategic partner and treats the agency like a vendor or something like that, um, it's not worth the revenue. It's just not. And, and nothing, nothing helps your team be more supportive of the overall mission of the agency than when you say, look, we won't tolerate… You know, a client that's not supportive, not, not, uh, that that's abusive or… Jason: [00:21:36] Yeah, we. Yeah, I can't agree with you more on that. I mean, we literally, there was a… There was a member in the mastermind, not too long ago, that was doing stuff that we didn't agree that we asked to leave. Um, and then it just rallies the other, the other people. They were like, oh wow, they're not just, just taking for the money. They'll defend me. Um, and, uh, yeah, I think it says a lot about your company and character in that. So… Well, this has all been amazing, Joe. Is there anything I didn't ask you that you think would benefit the audience? Joe: [00:22:13] Um, I would just say that if there's an agency that's interested in growth, um, there are certainly… We can offer some services that help growth. Um, the four primary services can be found at setup.us/four-agencies. And I can send you a link to that. But essentially the services are around how do you help the agency position itself for growth? How do you, um, really uncover insights about the agency, that'll help you do that. And then we actually do help agencies grow through business development services on our sustainable pipeline. So we do have some pretty strict criteria about the kinds of agencies that we'll take on to work with. So we're not working with really small agencies. If they've got fewer than say 50 full-time employees, we probably won't we'll work with them on an ongoing… You know, sustainable pipeline basis. But happy to have the conversation with, with anyone that might be interested. Jason: [00:23:14] Awesome. Well, thanks so much, Joe, for coming on the show and everybody go check out their website. If you have more than 50 employees and you need help, go check them out. And if you want to be around amazing agency owners on a consistent basis where they can see the gaps that you're not able to see. Help you climb that mountain a lot faster, prevent those falls from crashing in the crevasses. Uh, I want you guys to go to a digitalagencyelite.com. This is our exclusive mastermind for experienced agency owners. And until next time have a Swenk day.

Heather Penny Podcast is back! In this episode, I talk with my long time friend and coaching client, Joe Kaufman. Joe has spent a lot of years working on his clarity, confidence, and courage, and I've had a front row seat to the amazing things that have come from that work. I love having these conversations, because I always learn something! Listen in as we talk through some of the process he's gone through and the wisdom that he shares. After the episode please take a moment to go pre-order my book, The Life You're Made For. If you order before November 15th, you'll have the chance to win free prizes from some great companies who are making the world a better place. Visit heatherpenny.com to learn more!

Hi everyone this is Joe Kaufman with Farmers Insurance. Today we are going to talk about what to do if you get in an accident where you are not at fault. I get this question from time to time on what insurance company do you want to file that through. I will give you the answer and the reasoning behind that in this podcast. Farmers Insurance Agent Saint Peters MO Best Insurance Agent in Saint Peters MO Best home insurance rates Saint Peters MO --- Support this podcast: https://anchor.fm/jkaufman/support

--- Support this podcast: https://anchor.fm/jkaufman/support

On Saturday, February 22nd 2020, I covered a protest at the Marriott Hotel and Convention Center in Coral Springs, Florida. The crowd of a few dozen largely conservative demonstrators organized in opposition to an Imam named Siraj Wahhaj who was selected to be the keynote speaker at the annual ICNA (Islamic Circle of North America) Relief Banquet. Wahhaj was an unindicted co-cospirator in the 1993 World Trade Center bombing in NYC. The protest was arranged by Joe Kaufman, 3-time Congressional Republican Nominee in Florida’s District 23, running again Debbie Wasserman-Shultz. Joe began his speech by listing the names of the six people murdered in the 1993 WTC attack. Here’s Joe Kaufman, followed by three speeches by and breif interviews with Laura Loomer, Deepak Ganju and Shlomo Nizahon. Enjoy.

Welcome to Social Media Masters Podcast by Joe Kaufman. I am creating a podcast where I am looking to help business owners who want to blow their social media presence up. I have studied the best of the best and will be laying out to you what I am doing to increase awareness about my brand. Stay tuned and let's blow it up! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jkaufman/support

EP 4 - Classical Music (ft. Joe Kaufman) by If you don't want to kill yourself, you're not listening.

Lori La Bey talks with Kaylee Tilton, a Music Therapist and Joe Kaufman who is completing his BA in music therapy and is currently interning with Aegis Living where they both work. Today they discuss the power of music and the profound impact it has on not only those with dementia but everyone. They tell us how music therapy can be leveraged and personalized to an individual, helping improve a person's mood (agitated to calm, sad to happy...) and how it can help release energy and ignite fun just to name a few uses. You will learn how their personal experiences with music that pulled them to get certified and make a career doing something they love. Also, you will find out how you can incorporate music to help your caring situation. Contact Kaylee or Joe via: Email:  kaylee.tilton@aegisliving.com Phone:  206-285-1106 Website:  https://www.aegisliving.com/ The America Music Therapy Association - to find a Music Therapist in your area Visit Alzheimer's Speaks for Additional Resources on Dementia and Caregiving Dementia Chats Memory Cafes Keynoter/Trainer/Consultant

Foundations of Amateur Radio There are people who ask questions and there are people who answer them. Sometimes the people who answer even know what they're talking about, but sometimes they just repeat what they've been told without any form of critical thought. The reason I raise this is because when you're a new amateur with a shiny new license, you're like a little puppydog, going from tree to tree to have a sniff. Does this smell good, what about this, ooh, that's a nice smell, I wonder what it tastes like. Puppydog analogies aside, as a new amateur you're filled with questions and uncertainty. You don't know what you don't know, you don't know how much you don't know, your license is still wet, so even if you know something, it might not be true. Interestingly the more I look at this, the more I find that new amateurs, filled with questions are more likely to dig around in the fundamental understanding of things and learn something along the way. I've been around this community for a little while now. I obtained my license in 2010. I've learnt a lot of different things about this hobby, how it works, what the mechanisms, phenomenon, etiquette, physics and so-on make amateur radio work. Most of the time I'm learning about some or other new thing. Right now I'm learning about what a Vector Network Analyser is and how it works, so I can explain it to someone else. Foundations of Amateur Radio is about how stuff works, much like Joe Kaufman's book - What makes it go? Though I read it in Dutch when I was growing up - Hoe zit dat in elkaar? There's another series of books by David Macaulay that are my inspiration, The Way Things Work, Unbuilding, Underground and Motel of The Mysteries to name a few. It seems that my drive to ask questions is fundamental to my existence, my uncertainty doesn't scare me off, in fact the opposite is true, it gets me asking more questions, learning more things, gaining a deeper understanding and finding out more than I ever dreamt was possible. If you're a new amateur, I'd recommend that you attempt to keep your curiosity alive. When you're faced with a fact, question it, attempt to discover what is underlying the response. There are amateurs who think that to ask the question, Why is the length of a dipole calculated using some random constant? - is the equivalent of heresy, lack of skill, incompetence and the source of much derision, when it's clear that even a cursory search reveals that not only is the notion incomplete, it's wrong for most, if not all, examples. My perspective is a little different and I'll admit that for some it might be confronting. Why is it so?, What makes it go?, How come? and Why? are all questions to live by. You might conclude that a world where there are no certain answers is a scary place, but for my money the opposite is true. Just because you think it's simple and answerable, doesn't make it so. If you walk in with your eyes open asking questions, then you'll be much more prepared for an unexpected response. If you've just obtained your license and you're not sure about something, ask. You might not like or understand the answers, but that is just a recipe for more questions. Don't be deterred by those who provide certainty, the more certain they are of their answer, the more you should ask. Amateur Radio is about experimentation, it's a license to play, a license to explore, it's a license to investigate. For me Amateur Radio is encapsulated in a quote attributed to Albert Einstein: The more I learn, the more I realise how much I don't know. I'm Onno VK6FLAB

Joe Kaufman is running for the U.S. House seat currently occupied by Debbie Wasserman Schultz. He will be on in the first hour to tell us about his efforts to un-seat the woman who has been the face of the DNC. We'll talk about the campaign the importance of this race both in Florida and nationally. In the second hour we will discuss the biggest news items of the past week. https://www.facebook.com/ElectJoeKaufman    http://www.kaufmanforcongress.com/ 

Joe Kaufman is running for the U.S. House seat currently occupied by Debbie Wasserman Schultz. He will be on in the first hour to tell us about his efforts to un-seat the woman who has been the face of the DNC. We'll talk about the campaign the importance of this race both in Florida and nationally. In the second hour we will discuss the biggest news items of the past week.https://www.facebook.com/ElectJoeKaufman  http://www.kaufmanforcongress.com/ 

This show is dedicated to: Army Staff Sgt. Juan L. Rivadeneira , Cpl. Jacob R. Carver and Spc. Jacob C. Carroll died Nov. 13, 2010 in Zhari district, Kandahar province, Afghanistan, when an insurgent suicide bomber detonated a vest bomb and struck thier unit. Defending the Republic with Annie "The Radio Chick", Kel Fritzi, Red Fox Radio  and Dan, of Pundit Press Radio is an ongoing discussion of recent events, issues and the upcoming elections. Special Guest:  Joe Kaufman was born in Detroit Michigan and raised by his grandparents in Westchester County, New York. Upon learning that his grandmother had fallen gravely ill, he put his promising radio career on hold to tend to her. He became well educated to the challenges of the elderly and the difficulties of Medicare and old age.  Then, 9/11, 2001- the attack on the World Trade Center. Joe was fundamentally changed by the event, vowing to dedicate his life to fighting terrorism. He co-founded Americans Against Hate, a not-for-profit dedicated to fighting bigotry and terrorism. He worked with the FBI, Homeland Security and Department of Defense to identify, route out and imprison terrorists active worldwide with a focus on protecting America. He has done so heroically for the past 13 years with devastating results to certain individuals and organizations threatening the American people.  Joe is uniquely qualified to serve in Florida's 23rd District with his involvement in the Jewish and Latino communities.  http://www.kaufmanforcongress.com/ It's a battle of Conservative values and principles in defense of our Republic!

This show is dedicated to: Army Staff Sgt. Juan L. Rivadeneira , Cpl. Jacob R. Carver and Spc. Jacob C. Carroll died Nov. 13, 2010 in Zhari district, Kandahar province, Afghanistan, when an insurgent suicide bomber detonated a vest bomb and struck thier unit.Defending the Republic with Annie "The Radio Chick", Kel Fritzi, Red Fox Radio  and Dan, of Pundit Press Radio is an ongoing discussion of recent events, issues and the upcoming elections.Special Guest:  Joe Kaufman was born in Detroit Michigan and raised by his grandparents in Westchester County, New York. Upon learning that his grandmother had fallen gravely ill, he put his promising radio career on hold to tend to her. He became well educated to the challenges of the elderly and the difficulties of Medicare and old age. Then, 9/11, 2001- the attack on the World Trade Center. Joe was fundamentally changed by the event, vowing to dedicate his life to fighting terrorism. He co-founded Americans Against Hate, a not-for-profit dedicated to fighting bigotry and terrorism. He worked with the FBI, Homeland Security and Department of Defense to identify, route out and imprison terrorists active worldwide with a focus on protecting America. He has done so heroically for the past 13 years with devastating results to certain individuals and organizations threatening the American people. Joe is uniquely qualified to serve in Florida's 23rd District with his involvement in the Jewish and Latino communities.  http://www.kaufmanforcongress.com/It's a battle of Conservative values and principles in defense of our Republic!

test

This week, we stay with Florida's 23rd Congressional District, and speak with Republican Candidate Joe Kaufman. We are pleased to have another candidate from the district joining us, and we will cover everything we can in the interview and really get to know Joe. With the primary in Florida right around the corner, the race is in full swing, and Florida's 23rd will have to choose who is going to run against Debbie Wasserman-Shultz, the incumbent and chair of the DNC. This race is not only important to the 23rd, but to the nation. Also, Mitt Romney announces his VP running mate, we discuss on the show. Finally, super PAC...the double standard. And, as always (really? always?), a few other topics and the usual "Sack Head" snarky conversations, we will see you Friday Night,August 10 at 11:30. Check our webpage at www.sackheadsradio.com, Like us on facebook www.facebook.com/sackheadsradio or twitter @sackheads!

This week, we stay with Florida's 23rd Congressional District, and speak with Republican Candidate Joe Kaufman. We are pleased to have another candidate from the district joining us, and we will cover everything we can in the interview and really get to know Joe. With the primary in Florida right around the corner, the race is in full swing, and Florida's 23rd will have to choose who is going to run against Debbie Wasserman-Shultz, the incumbent and chair of the DNC. This race is not only important to the 23rd, but to the nation. Also, Mitt Romney announces his VP running mate, we discuss on the show. Finally, super PAC...the double standard. And, as always (really? always?), a few other topics and the usual "Sack Head" snarky conversations, we will see you Friday Night,August 10 at 11:30. Check our webpage at www.sackheadsradio.com, Like us on facebook www.facebook.com/sackheadsradio or twitter @sackheads!

This week, we stay with Florida's 23rd Congressional District, and speak with Republican Candidate Joe Kaufman. We are pleased to have another candidate from the district joining us, and we will cover everything we can in the interview and really get to know Joe. With the primary in Florida right around the corner, the race is in full swing, and Florida's 23rd will have to choose who is going to run against Debbie Wasserman-Shultz, the incumbent and chair of the DNC. This race is not only important to the 23rd, but to the nation. Also, Mitt Romney announces his VP running mate, we discuss on the show. Finally, super PAC...the double standard. And, as always (really? always?), a few other topics and the usual "Sack Head" snarky conversations, we will see you Friday Night,August 10 at 11:30. Check our webpage at www.sackheadsradio.com, Like us on facebook www.facebook.com/sackheadsradio or twitter @sackheads!

This week, we stay with Florida's 23rd Congressional District, and speak with Republican Candidate Joe Kaufman. We are pleased to have another candidate from the district joining us, and we will cover everything we can in the interview and really get to know Joe. With the primary in Florida right around the corner, the race is in full swing, and Florida's 23rd will have to choose who is going to run against Debbie Wasserman-Shultz, the incumbent and chair of the DNC. This race is not only important to the 23rd, but to the nation. Also, Mitt Romney announces his VP running mate, we discuss on the show. Finally, super PAC...the double standard. And, as always (really? always?), a few other topics and the usual "Sack Head" snarky conversations, we will see you Friday Night,August 10 at 11:30. Check our webpage at www.sackheadsradio.com, Like us on facebook www.facebook.com/sackheadsradio or twitter @sackheads!

(Show originally Aired 8/3/12 - Join us on 8/10/12 when we have candidate Joe Kaufman on the show) Coming up this Friday on the Sack Heads Radio weekly show, we will interview Juan Eliel Garcia (R), Congressional Candidate in Florida's 23rd district, the seat currently held by Debbie Wasserman-Shultz (D). With the Florida primary just two weeks away, we will discuss Juan Eliel's life from being a Combat Medic, senior operations manager operations manager to a business development consultant and radio host (we maybe in trouble with a professional on). We will also delve deeply into his campaign and views on the issues and outlook for the country. The interview will aired during the live show Friday, August 3 at 11:30 Pacific Time and can be streamed from our website www.sackheadsradio.com or our show page here. Then, with time permitting, we will discuss Olympics Medals and why winning one might cost you. Finally, we will look at Israel, The White House and Palestine, and how this is effecting Jewish voters thiselection We then touch on the latest executive order by the President, "White House Initiative on Educational Excellence for African Americans" All that, and why did Clint miss the today's interview...well, he was either going Mach 3 or shaving with a Mach 3....

(Show originally Aired 8/3/12 - Join us on 8/10/12 when we have candidate Joe Kaufman on the show) Coming up this Friday on the Sack Heads Radio weekly show, we will interview Juan Eliel Garcia (R), Congressional Candidate in Florida's 23rd district, the seat currently held by Debbie Wasserman-Shultz (D). With the Florida primary just two weeks away, we will discuss Juan Eliel's life from being a Combat Medic, senior operations manager operations manager to a business development consultant and radio host (we maybe in trouble with a professional on). We will also delve deeply into his campaign and views on the issues and outlook for the country. The interview will aired during the live show Friday, August 3 at 11:30 Pacific Time and can be streamed from our website www.sackheadsradio.com or our show page here. Then, with time permitting, we will discuss Olympics Medals and why winning one might cost you. Finally, we will look at Israel, The White House and Palestine, and how this is effecting Jewish voters thiselection We then touch on the latest executive order by the President, "White House Initiative on Educational Excellence for African Americans" All that, and why did Clint miss the today's interview...well, he was either going Mach 3 or shaving with a Mach 3....

Today's broadcast is dedicated In Loving Memory of : Army 1st Lt. Jonathan P. Walsh , 28, of Cobb, Ga.; assigned to the 2nd Battalion, 504th Infantry, 1st Brigade Combat Team, 82nd Airborne Division, Fort Bragg, N.C.; died April 22 in Paktia, Afghanistan, of wounds suffered from an IED. Joe Kaufman for Congress 2012 Joe Kaufman is NOT your standard REPUBLICAN for Congress. He is NOT A $ RICH $ Lawyer or even A politician. He has been an active member of the local community for over 17 years & NOW is making A RUN for Federal office because HE IS SICK OF DAY to day do nothing officials from BOTH Parties. Andrew Ian Dodge is facing off against establishment Republican Rick Bennett for Senator Oylmpia Snowe. Independent and Libertarian, Andrew worked with Prime Minister Margaret Thatcher's Think Tank in England before returning to Maine to establish his TEA Party. Andrew is one of the few non elected candidates where groups have launched A LIE & SMEAR campaign against him. http://www.DodgeForSenate.com/ Joe Kaufman for Congress 2012 and Andrew Ian Dodge for Senate 2012 this afternoon on Southern Sense joins Annie ( The Radio Chick ) & " COOL " Mike.

NYPD makes a mistake in Surveillance of Muslims and CAIR is manipulating this to end all Surveillance.

Hosts:  Jerry Johnson & Penna Dexter Guests:  Michael Cutler, Former INS agent, and now with the Center For Immigration Studies; Joe Kaufman, Chairman of Americans Against Hate.