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27 episodes with Zignal Labs
2 episodes with Zignal Labs
2 episodes with Zignal Labs
2 episodes with Zignal Labs
2 episodes with Zignal Labs
2 episodes with Zignal Labs
Monologue:Splooting EverywhereDSISD End of School Year RetirementsGuest:Chad Lawson is a former Green Beret and Ranger-certified U.S. Army veteran who spent the final seven years of his distinguished military career in special operations as part of a Special Missions Unit. He reported for boot camp on the morning of September 11, 2001, and medically retired in September 2019. Over the course of his service, Chad completed 15 combat deployments between 2003 and 2018. Chad has received numerous awards for his bravery and leadership, including the Silver Star in 2012 for his heroic actions during a battle in 2011. Chad is an active member of his community and he co-founded The Duskin's and Stephens Foundation, a 501(c)(3) organization dedicated to supporting the families of fallen Special Operations soldiers in honor of his teammates Mike Duskin and Riley Stephens, both of whom were killed in action in 2012. Chad also coached his son's youth sports teams and founded TCG—Tenacity, Courage, Grit—a local AAU basketball program that continues to grow under Luke Axtel's leadership. Professionally, Chad is the Head of Sales at Zignal Labs, a company that specializes in open-source intelligence software. This role allows Chad to stay connected with and support the military community.Based in Dripping Springs, Steve Mallett and Michelle Lewis invite you into their world of engaging conversations with guests who bring fresh ideas, humor, and wisdom to the table. They dive into everything from life's absurdities to community quirks, adding their signature twist of small-town charm and bold candor. Think of them as the funny neighbors with the best stories, the ones who always tell it like it is. With a healthy dose of Hill Country spirit, they explore local gossip and topics that connect us all—proving you don't need to be famous to be extraordinary; you just need a microphone and the courage to share your voice. Every episode is a mix of laughter, insight, and connection, making this podcast one you won't want to miss! New episodes weekly! Send us a textSupport the showSPONSORS: The top Real Estate Pro's at The Mallett Integrity Team. Call-512-627-7018 Serving all of Central Texas since 2003. 60 years of combined real estate experience. SouthStar Bank a tradition of full-service community banking for over 100 years. www.southstarbank.com Jovie Belterra-Nestled within the Belterra master-planned community, discover your path to joy and wellness at the exquisite 55+ apartment community. Thanks for listening! Follow us, leave a review, TELL A FRIEND!AppleSpotifyInstagramWebsitemallettandmichelle@gmail.com for inquiries on advertising or guest spot
Episode #25: From Stuck to Successful – Interview with DJ Waldow – Business Owner, Writer, Startup Founder, Email Rebel DJ Waldow loves words. He's also my hero because he wrote the world's best book about email marketing. The Rebels Guide to Email Marketing is a book that changed my life because of the concepts in it. DJ has spent time at many software companies like Bronto, Marketo, and Zignal Labs. He now does what he wants on his own time and schedule as the owner of his copywriting agency, and even started Simple Summers. Listen to this show about how email marketing can change your life, your business, and how creativity and science should be engrained into every part of sales and marketing. Resources: https://www.linkedin.com/in/djwaldow/
Data drives B2B marketing. But many marketers question how upcoming changes will shape the future of digital marketing. What's happening with cookies? How will the migration to Google Analytics 4 (GA4) impact marketing? Is there new legislation around customer data? Tim Hayden, CEO of Brain+Trust, talks about data unification. He also discusses trends in data strategy and what B2B marketers should focus on now and in 2023. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. About Tim Hayden: Tim Hayden is the founder and CEO of Brain+Trust, a strategic consultancy that empowers brands to grow revenue by leveraging their primary data. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Facebook, Google, Uber, IBM, and others to identify influencers and for reputation management. Hayden is also former head of the Mobile program at Edelman Digital in North America. He has served as a catalyst for transformational change within some of the world's leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell Oil, Hilton Worldwide, Kraft Foods, and Walmart. About Tessa Burg: Tessa Burg is Chief Technology Officer at Mod Op, a full-service marketing communications agency focused on using the right methods to help clients capitalize on their opportunities. Originally part of Tenlo, Tessa became part of the Mod Op team in 2022 after Mod Op acquired the company. In her previous role as vice president of technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. Moving into her role as CTO, she'll oversee Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.
Palantir, Clearview A.I., NSO Group, maker of the infamous Pegasus spyware, Anomaly 6 and Zignal are a few examples of private companies that offer to spy on anyone for a price. Anomaly 6, a mobile phone spyware solution set up by 2 former NSA military intelligence officers, can track roughly 3 billion devices in real time, equivalent to a fifth of the world's population. Zignal Labs, a social media monitoring firm that leverages its access to Twitter's rarely granted “firehose” data stream to sift through hundreds of millions of tweets per day without restriction.With their powers combined, A6 proposed, Zignal's corporate and governmental clients could not only surveil global social media activity, but also determine who exactly sent certain tweets, where they sent them from, who they were with, where they'd been previously, and where they went next. This enormously augmented capability would be an obvious boon to both regimes keeping tabs on their global adversaries and companies keeping tabs on their employees. These firms represent a burgeoning new private military-grade surveillance industry and it is targeted at us!Is this the beginning of surveillance on demand? What can we do to prevent this type of surveillance from happening? Join the Decentralists this week and find out why hacking tools are available to the highest bidder and how anyone can hire their own Private Spy...for a price.
【2022/06/23國際新聞】 ．美推翻憲法保障的墮胎權 FB、IG刪相關藥物貼文 ．菲最高法院駁參選資格最終上訴 小馬可仕明正式就職 ．烏俄戰爭引發糧食危機 G7盼各國與企業伸援 ．土國得到想要的 不再反對芬蘭、瑞典加入北約 ．菲政府勒令新聞網站Rappler停業 諾貝爾和平獎得主憂媒體未來
Smartphone apps constantly harvest your location data. That information is shared with advertisers, typically without your knowledge or informed consent. There are no laws in the U.S. prohibiting the sale or resale of that private data. And companies like phone-tracking firm Anomaly Six exploit that. So do government agencies.This week on Intercepted, Intercept reporter Sam Biddle and Tech Inquiry's Jack Poulson discuss their reporting on Anomaly Six and the company's pitch to a social media monitoring company, Zignal Labs. Anomaly Six proposed that their joint efforts would permit the U.S. government to effortlessly spy on its adversaries. To show off its vast surveillance capabilities, Anomaly Six demo'd its software by spying on the CIA and NSA. Biddle and Poulson talk about the Wild West of personal data brokers, how the advertising industry feeds the surveillance industry, and just why the apps on your phone made it easy for Anomaly Six to build a tool it claims can spy on billions of devices. join.theintercept.com/donate/now See acast.com/privacy for privacy and opt-out information.
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Alex del Castillo of Zignal Labs and John De Rosa discuss applied social science related to measuring effectiveness of operations in the information environment. Our wide-ranging conversation touches upon helping decision-makers visualize the information environment, cloud computing, nurturing an innovation culture, and in-demand near-term future capabilities. John and Alex discuss how measuring IO effectiveness includes several sub-components such as horizonal and vertical contextual understanding of the whole information environment, establishing agnostic baselines, filtering and searching, target audience definition, and measuring based upon area targets instead of point targets. The national security and commercial marketplaces seem to be blending and asking for predictive and prescriptive analytics, narrative intelligence, sandbox information environments, geospatial, and meme analysis. Resources: Cognitive Crucible Podcast Episodes Mentioned #69 Venhaus on ARLIS & the Cognitive Security Proving Ground Narrativized Strategic Choice by John DeRosa Wargaming Contest Narratives by John DeRosa and Arnel David Link to full show notes and resources https://information-professionals.org/episode/cognitive-crucible-episode-82 Guest Bios: As Zignal's Chief Revenue Officer, Alex del Castillo leads all revenue generation processes while ensuring accountability and alignment with product development, marketing, and customer success. A former Chicago prosecuting attorney, enlisted Marine turned naval officer, and Booz Allen Hamilton consultant to U.S. Special Operations Forces, he brings more than 20 years of experience across multiple critical disciplines to Zignal Labs. John DeRosa has served over twenty years as a soldier, officer, and civilian in the U.S. Department of Defense. Concurrently, he is an Adjunct Professor Government and Politics at the University of Maryland Global Campus. He has a Ph.D. and MSc from the Carter School of Peace and Conflict Resolution at George Mason University, a MSc in National Security Strategy from the National War College, a MA in National Security Studies, and a BA in Economics from California State University, San Bernardino. His book Narrativized Strategic Choice was published in 2020. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.
Alyson Welch is the VP of Enterprise Sales at Twilio. Prior to Twilio, Alyson was the Head of Sales at Zignal Labs, an early stage startup specializing in real time media intelligence, and also spent 15 year at Akamai Technologies. She has been an advisor at First Round Capital and Bessemer Venture Partners. She currently sits on the Board of Directors for Girls in Tech, and also founded Poppy, a financial wellness organization for women.In this episode we discuss Alyson’s timing of joining Akamai a month before the dotcom bubble burst, starting and building a sales team from day one, and the evolution of onboarding at high growth startups. She also shares about why she prefers slightly more mature companies, how crucial it is to be passionate when in sales, and her decision to be an advisor to VC’s.I hope you enjoy the show.Full transcript available here. Get full access to Operators at delian.substack.com/subscribe
Today's episode of “The Convergence” podcast features our conversation with Mr. Doowan Lee, CEO, VAST-OSINT and Board Advisor, Zignal Labs, originally published last October. Mr. Lee is a National Security expert in influence intelligence, disinformation analysis, data analytics, network visualization, and great power competition. Before joining Zignal Labs, Mr. Lee served as a professor and principal investigator at the Naval Postgraduate School, where he executed federally funded projects on collaborative information systems, network analysis, and disinformation analysis. His article entitled The United States Isn't Doomed to Lose the Information Wars explores Russian and Chinese disinformation campaigns and was featured in Foreign Policy last fall. The following bullet points highlight key insights from our interview with Mr. Lee: Our adversaries see disinformation as just an effective tool that provides strategic and global reach. We see it as irregular warfare when it is anything but irregular. Disinformation, or the historical term propaganda, has been around forever. COVID-19 has accentuated this threat vector or surface. The Chinese government outlined their national information operations policy in "The Communiqué on the Current State of the Ideological Sphere” (also known as Document #9): - Nations talking about the spread of open societies are attempting to undermine the CCP. - The CCP will maintain positive control of all media. - The CCP will professionalize information operations. This policy resulted in the development of the “Great Firewall,” the “Golden Shield" project, and the PLA's Strategic Support Forces. The CCP and the Kremlin are increasing their coordination on national security activities and, in some cases, are increasing their collaboration. This resulted in a joint statement that stated the two governments would
Social media outlets banned President Trump and several of his supporters for spreading misinformation, calling for violence, among other things. Correspondingly, research company Zignal Labs found social media mentions of election fraud dropped by 73%. The Washington Post Technology Reporter Craig Timberg breaks down the research results and discusses the future of social media going forward.
Online misinformation about election fraud plunged 73 percent after Donald Trump was banned from Twitter, Facebook and several other social media sites. Some of his allies were also either suspended or banned. Research firm Zignal Labs, a San Francisco-based analytics firm, found that conversations about election fraud dropped from 2.5 million mentions to 688,000 mentions […]
On today's Quick News Daily Podcast, we cover a lot of smaller stories that are making headlines. These include stories about Vice President-elect Kamala Harris resigning her Senate position today, when Jon Ossoff and Reverend Warnock could be sworn in as U.S. Senators from Georgia, and what effect Twitter's ban on Trump is already having. Also, we'll cover the changes to the Inauguration, like a Tom Hanks-hosted TV program, and President-elect Biden's stimulus plan (The American Rescue Plan).----more----Find where to listen to Quick News Daily: https://www.podpage.com/quick-news/latestSources Transcript:SENATEKamala Harris is resigning from the Senate today so that she can prep for her role as Vice President, which is still so, so fun to say.This means that the current California Secretary of State will fill her seat. He said that he expects to be sworn in on Wednesday.Another thing I’ve been wondering is when exactly do Jon Ossoff and Reverend Warnock get sworn in in the Senate?Well, according to WXTL in Georgia, every country in Georgia was able to meet the deadline of certifying their results by midnight this past Friday.No precincts or counties reported any changes in the outcome, so again, no fraud there.Warnock and Ossoff have to bring their certification papers to DC, and once they do that, they’re usually sworn in the next day.Even though I’m sure they could head there today with their papers, everywhere I’ve looked says that Democrats will get control of the Senate on January 20th, so I guess everyone just kind of takes a break until then. BIDEN STIMULUS PLANI think it was Friday of last week, President Biden (I’m just going to start calling him that, if you don’t mind) introduced his plan for a $1.9 trillion emergency legislative package to fund a nationwide vaccination effort and provide direct economic relief to Americans. He’s calling the plan “The American Rescue Plan”."In this pandemic in America, we cannot let people go hungry. We cannot let people get evicted. We cannot let nurses, educators and others lose their jobs when we so badly need them. We must act now and act decisively," Biden said.Woah, is that our president saying that? Is our president actually getting involved in passing bills and doing actual work? I thought he was just supposed to tweet about what he’s watching on Fox & Friends.The American Rescue Plan will include more than $400 billion toward dealing with COVID, including $160 billion to execute a national vaccination program, expand testing and mobilize a public health jobs program.The proposal includes $1,400 stimulus checks for Americans and extends and expands unemployment benefits, including a $400 weekly unemployment insurance supplement, through September.The CNN article says “Biden's plan invests $50 billion to expand Covid-19 testing, providing funds to purchase rapid tests, expand lab capacity and help schools and local governments implement regular testing protocols. Biden will also ask for $30 billion to invest in the disaster relief fund to ensure sufficient supplies and protective gear, and to provide total federal reimbursement for critical emergency response resources.”The request includes $30 billion in rental, utility, energy, and water assistance for those hit hardest by the pandemic, as well as extending eviction and foreclosure moratoriums until September 30th.In terms of small business help, Biden is proposing $15 billion in flexible grants to more than 1 million of the hardest hit small businesses. He is proposing investing $35 billion in government funds into state, local, tribal, and nonprofit small business financing programs.Biden's plan would provide additional resources for high-quality, affordable childcare. He will request a $25 billion emergency stabilization fund to assist childcare providers in covering their costs to operate safely. It would also provide emergency paid leave to an additional 106 million Americans in order to help reduce the spread of the virus.There’s also a proposal for the child tax credit to be made refundable for the year, and that Congress increase the credit to $3,000 per child, or $3,600 for a child under the age of 6 and make 17-year-olds qualifying children for the year.Biden is asking f $350 billion in emergency funding for state, local and territorial governments in order to support front line workers, keeping them on the job and paid.I don’t know, I don’t want to get too optimistic because it is Congress, after all. Plus, they always say that if it sounds too good to be true, it probably is.To get this deal passed, they just need to make sure they keep moderate Democrats, like Joe Manchin, happy.The lives and futures of tens or hundreds of millions of Americans really should not come down to one or two people, especially old white dudes who are probably millionaires, but that’s our system right now, unfortunately.It is a very good step in the right direction though, because it’s about helping working Americans, not just tax breaks and straight up money for companies. I honestly don’t get how blue-collar workers think that Republicans are their friends and Democrats are their enemies.And, I hate to say it, but Manchin had a good point on CNN’s State of the Union yesterday. He said, “I'm on board by helping people that need help, people that really can't make it, people that don't have a job. Sending checks to people that basically already have a check and aren't going to be able to spend that or are not going to spend it -- usually are putting it in their savings account right now -- that's not who we are."So, you might be asking “when is the earliest the money could start flowing?” The answer, according to Kevin Kosar, a resident scholar at the right-leaning American Enterprise Institute and co-editor of the book Congress Overwhelmed, might be mid- to late February. Another CNN article pointed out that in his speech Thursday night, Biden said he would like to work with members of both parties to enact his American Rescue Plan, indicating that he wants to go the traditional route, which would require the backing of at least 10 Republican senators. INAUGURATIONThe arrests for the insurrection at the Capitol just keep piling up.There won’t be an actual parade from the Capitol to the White House, just a virtual parade (whatever that is).There won’t be inaugural balls either, but it might actually be better this year. Instead of these, we’ll get a special TV program that’s hosted by Tom Hanks.This will run from 8:30 PM ET to 10:00 PM ET. It’ll be on the original networks, and also on cable on CNN and MSNBC.The program will include performances from Jon Bon Jovi, who campaigned with Biden in Pennsylvania, Demi Lovato, Justin Timberlake, and Ant Clemons. As for President Sore Loser, Trump plans to leave the White House on Inauguration Day and have a departure ceremony at Joint Base Andrews. This means he’d be the first president in modern history to skip the inauguration of the next president. As for the departure ceremony, I don’t know about you, but that kind of seems like a misuse of military resources. I’m not sure if we care about those things all the time, or if it’s just when Democrats try to ask why we’re spending so much money on the military. Yeah, I am pretty salty about that topic…After the departure ceremony, Trump will use our hard-earned tax dollars one last time to use Air Force One to fly to Mar-a-Lago.Speaking of programming for the Inauguration, that reminds me: I won’t be having a show on Wednesday. It’ll be much more captivating to watch the swearing ins and speeches. MISINFORMATIONAccording to research by Zignal Labs, which the Washington Post reported on Saturday, online misinformation about election fraud decreased by 73 percent in the after Twitter banned Trump on January 8.Zignal found that the use of hashtags that were used by right-wing people about the Capitol riot also dipped considerablyMentions of the hashtag #FightforTrump, which was across Facebook, Instagram, Twitter and other social media services in the week before the rally, dropped 95 percent. “#HoldTheLine” and the term “March for Trump” also decreased more than 95 percent.
Say it first, say it loud, say it often, and say it with others. This is key advice Doowan Lee shares with psychological operations professionals, and it's applicable to any innovator trying to gain traction in our digital age. “Short and distort” is a dangerous but effective strategy in digital communication. To combat this, Doowan and the intelligence team at Zignal Labs must both deliberate and try to answer the misinformation efficiently and succinctly. Timing is of the essence, and while Doowan acknowledges the importance of storytelling, framing, and motivation within innovation, there is the key factor of timing. Even among a plethora of disinformation and sprawling media coverage, Doowan Lee believes that truth and innovation will prevail among open societies.Listen in and share with us your own questions and advice on how you and your innovation teams are tackling disinformation in this fast-paced era. Interested in the articles and information discussed in this episode? Check them out: Freedom House, “Democracy Under Lockdown:” https://freedomhouse.org/report/special-report/2020/democracy-under-lockdown
Today’s episode of “The Convergence” podcast features a conversation with Mr. Doowan Lee, Senior Director from Zignal Labs. Mr. Lee is a National Security expert in influence intelligence, disinformation analysis, data analytics, network visualization, and great power competition. Before joining Zignal Labs, Mr. Lee served as a professor and principal investigator at the Naval Postgraduate School, where he executed federally funded projects on collaborative information systems, network analysis, and disinformation analysis. His article, entitled The United States Isn’t Doomed to Lose the Information Wars, explores Russian and Chinese disinformation campaigns and was featured in Foreign Policy last month. The following bullet points highlight key insights from our interview with Mr. Lee: Our adversaries see disinformation as just an effective tool that provides strategic and global reach. We see it as irregular warfare when it is anything but irregular. Disinformation, or the historical term propaganda, has been around forever. COVID-19 has accentuated this threat vector or surface. The Chinese government outlined their national information operations policy in “The Communiqué on the Current State of the Ideological Sphere” (also known as Document #9): – Nations talking about the spread of open societies are attempting to undermine the CCP. - The CCP will maintain positive control of all media. - The CCP will professionalize information operations. This policy resulted in the development of the “Great Firewall,” the “Golden Shield“ project, and the PLA’s Strategic Support Forces. The CCP and the Kremlin are increasing their coordination on national security activities and, in some cases, are increasing their collaboration. This resulted in a recent joint statement that stated the two governments would work together to undermine disinformation that seeks to destabilize the Russian and Chinese governments. How is our Great Competition strategy working to prevent Chinese and Russian collaboration? Slaughtering the “Golden Calf” Information Operations are not irregular DROP THE ADJECTIVE! There is nothing irregular about these operations and they are probably the most regular or everyday form of competition we face. Embrace our doctrine. We are not using our tools such as international or bilateral exercises for advantage, while our adversaries are using these exercises, oftentimes in the same contested space, to their information advantage. Stop trying to make perfect decisions. Instead, work t
On today's episode, Christopher Schroeder, co-founder of Next Billion Ventures, discusses to what extent this election is about America’s role in the 21st century world. Christopher M. Schroeder is an American entrepreneur, advisor and investor in interactive technologies and social communications. He is author of the recent best seller, and first book on startups in the Arab World, Startup Rising — The Entrepreneurial Revolution Remaking the Middle East — with a forward by Marc Andreessen. Schroeder was the CEO and Publisher of washingtonpost.newsweek interactive and co-founder of the Silicon Valley venture capital backed startup HealthCentral.com, sold in 2012. He is an investor in disruptive enterprises including Vox Media, Skift, Quibb, iBotta, Zignal Labs, and emerging growth market fin tech enterprise Segovia among others, and as a limited partner in leading Silicon Valley venture capital funds. Schroeder serves on the board of advisers of the American University of Cairo School of Business, American University School of International Service, and the boards of directors of the American University of Beirut, The German Marshall Fund and the American Council on Germany. He is also an advisor to 500 Startups, 1776 and Global Entrepreneurship Network. He is on the Investment Committee of The Wamda Fund, one of the largest venture capital funds in the Middle East. He recently co-led the Economic Recovery and Revitalization working group of the Atlantic Council’s Middle East Strategy Task Force, co-chaired by Madeleine Albright and Steve Hadley. He has written and speaks extensively on startups and innovation as well as emerging growth markets and the Middle East for The Washington Post, Wall Street Journal, Fortune, Fast Company, TechCrunch, Pando Daily, Business Insider among many others, and has been featured on Charlie Rose and Fareed Zakaria’s 360. He was named one of LinkedIn’s first 50 Influencers. He graduated from Harvard College and Harvard Business School. Learn more about your ad choices. Visit megaphone.fm/adchoices
Social media has become not just an essential communication space, but also a new kind of conflict space. Organized disinformation campaigns have proliferated, targeting everything from elections to corporations to public health. During this episode, we discuss with Doowan Lee disinformation and fake news related to crises--including the 2020 COVID pandemic. We also discuss national security threats in the information environment and the interplay between Russian and Chinese information operations. Click here for full show notes & resources Mr. Doowan Lee is the Senior Director of Research & Strategy at Zignal Labs, leading AI-empowered media intelligence analytics & influence risk solutions company. He leverages emerging AI technologies to support and enable open society & national security. Mr. Lee is a national security expert specializing in disinformation analysis and great power competition in the information environment. Before joining Zignal Labs, Mr. Lee was a faculty member and principal investigator at the Naval Postgraduate School where his work focused on countering violent extremist networks and authoritarian regimes. For more information, please contact us at communications@information-professionals.org. Or, you can connect directly with The Cognitive Crucible podcast host, John Bicknell on LinkedIn. Disclosure: 1) As an Amazon Associate IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.
Doowan Lee of Zignal Labs discusses innovating influence intelligence, collaborative information systems, network analysis and great power competition. Hosted by LTC Arnel David. Produced by CPT John McElligott. This episode was sponsored by Tesla Government. One CA is sponsored by the Civil Affairs Association.
David has over 25 years of marketing experience and has led several organizations in executive roles. In this episode, learn how David led his team through a massive pivot in their B2B marketing at Zignal Labs in this podcast. Show notes: https://cavesocial.com/david-atlas
Misinformation about Microsoft CEO is now "most widespread of all coronavirus falsehoods," according to Zignal Labs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Randle Communications recently released their third annual Digital Influencer Report, tracking digital advocacy trends in 2019. Sad to say that the Capitol Weekly Podcast didn't make the list, but we won't hold that against them. Randle worked with Zignal Labs, hotshots in the field of social media analysis, to produce data for the report. Short take: this year’s report found that digital advocacy is more essential to public affairs and the California Legislature than ever before. Nearly all 120 legislators, and all statewide elected officials are on Twitter; some, like Senator Lorena Gonzalez and Governor Newsom, are thriving in the new social media environment. John Howard and Tim Foster sat down with CEO Jeff Randle in his office at 500 Capitol Mall (with maybe the most spectacular view in Sacramento) to talk about the report and how Twitter has changed politics.
Fake news and misinformation are nothing new to business, and it seems every day there is a political headline that simply isn't true. The ubiquity of devices, internet access and media production software has created a new threat to business, perhaps to society: Deepfakes. In this episode, we are joined by Josh Ginsberg, CEO of Zignal Labs, to discuss how brands and politicians are held to different standards by the law, how the rising threat of deepfakes in the media poses challenges to everyone in business, and how to be prepared and ready to defend your brand from a deepfake attack.
Shep Hyken interviews Josh Ginsberg. They discuss crisis management and why brand integrity is important to customers. The Interview with Josh Ginsberg:When a problem or crisis occurs, it’s essential for customers to see the company take action. However, that action must come from a place of authenticity. If a company has already established a track record of integrity when there is no crisis, it will be much easier for customers to trust they will fix a problem.There are three main components of crisis management. You must act quickly, you must be authentic, and you must communicate consistently.66% of all consumers say that transparency is the most important quality for a brand. That means communicating even when you’re at fault or don’t have answers, being honest in your communication, and being authentic in yourself and your brand.A crisis can have positive outcomes. If a crisis is handled well, it can increase the visibility and reputation of your brand. This, in turn, can lead to customer loyalty.Social media has changed the landscape of brand identity and customer relationships. The many platforms allow anyone and everyone to be an influencer and to spread information quickly.There is a fairly new expectation of companies and brands to tackle issues that may or may not be related to their product. Customers like and trust companies more that publicly take a stand on hot-button issues.Employees have similar expectations of their company’s brand identity and integrity. When employees’ values line up with their companies’, it results in higher employee retention. It’s in companies’ best interests to consider the things their employees value. Employees can be a brand’s best advocates.Quote: “It’s important for customers to see companies take action in a crisis. But that action has to be authentic.” - Josh Ginsberg About: Josh Ginsberg is the founder and CEO of Zignal Labs, a media analytics platform. Previously, he served as a senior public affairs executive for Fortune 500 companies and political campaigns. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ric Bucher (@RicBucher) of Bleacher Report joins Brian Berger to discuss the 2016 NBA Playoffs and how injuries to superstars #StephCurry and #ChrisPaul will impact future rounds. Bucher and Berger also preview this year's #SportsPRSummit on May 17 in New York City. Tim Hayden (@TheTimHayden), VP of Marketing for Zignal Labs stops by to discuss the company's up-to-the-minute cross media analytics and insights.
Margaret Hartwell is the author and co-producer of "Archetypes in Branding: A Toolkit for Creatives and Strategists." She joins the Business of Story Podcast to reveal how implementing character archetypes will humanize brands. The Business of Story is sponsored by ACT!, Sigstr, Emma, Convince & Convert, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Brand archetypes and personality archetypes based in Jungian psychology Why archetyping is so important to business How to use archetypes to understand where your brand gets authentically positioned in the marketplace How business leaders can use archetypes to help set company vision and mission The four primary archetypes Resources Archetypesinbranding.com Margaret's Archetype Cards “Archetypes in Branding: A Toolkit for Creatives and Strategists,” by Margaret Hartwell "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” by Margaret Mark and Carol Pearson Chipotle's "The Scarecrow" Apple's 1984 Spot Carl Jung Jean Shinoda Bolen James Hillman “Women Who Run With the Wolves," by Clarissa Pinkola Estés "Sacred Contracts," by Caroline Myss "The Book of Symbols," by Taschen "The Neurobiology of the Gods," by Erik D. Goodwyn Livework Coaching "Building Trust Through Story," with Dr. Paul Zak Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why your personas are critical to the complex B2B sell How the “pronoun shift” will have a profound impact on the relevance of your content What the Greek legend of Narcissus has to do with your brand Why it’s important to turn one-off campaigns into serial business stories for true customer engagements Tips to start creating your own buyer and customer personas Ardath’s Relevance Maturity Matrix and how to make the shift to being relevant in the marketplace Resources Ardath's Twitter, @ardath421 Ardath’s books, “Digital Relevance” and “eMarketing Strategies for the Complex Sale” Marketing Interactions Content to Conversion Conference, Feb 15–17 Robert McKee Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the process of applying story to your brand. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why a single story that is represented through the lens of various cultures around the world (monomyth) is important How to live the hero's journey in your day-to-day life Identifying customer personas to build empathy Authentically connecting the brand story with the customer story The most basic story form: change vs. status quo Resources Matthew's TED-Ed Talk, "What makes a hero?" Matthew's upcoming book, "Teenage Heroes" Joseph Campbell's books, "The Hero with a Thousand Faces" and "The Hero's Journey" Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to use the power of teaching to advance business missions further, faster Why pictures are truly worth a thousand words Why emotion is so essential to the learning process How stories are the only true vehicle we should use to move people to action The origin of the term "genius" Chunking information Resources Brain Matters Academy LearningToGo.info Margie's blog "Brain Matters: How to help anyone learn anything using neuroscience," by Margie Meacham "Why is Storytelling Biologically Important for Survival?" with Dr. Paul Zak Dr. Paul Zak's TED Talk, "Trust, morality — and oxytocin?" "Storynomics: How to Create a Story That Inspires" with Robert McKee "Start With Why," by Simon Sinek "Blink," by Malcolm Gladwell yourstory.businessofstory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The importance of finding your voice as a brand Failing forward and why your darkest moments lead to your brightest future Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning The story lesson found in the "I want to marry you" cookie recipe Resources Jen's books, "Change Your Story," "Storyline: Finding Gold in Your Life Story," and "TV Writing Tool Kit" "Making a Good Script Great," by Linda Seger "Start with Why," by Simon Sinek "A Passion to Win," by Sumner Redstone "The Motivation Manifesto," by Brendon Burchard "Storynomics: How to Create a Story That Inspires With Robert McKee" "How to Capitalize on Niche Story Markets With Justin Trevor Winters" jengrisanti.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The two levels of business storytelling How to use your business GPS How to avoid "jargon-monoxide," or terminology that clouds your story Using humor to pull an audience in "Yes, and..." the improvisation tool that will change the dynamics of your storytelling Kenn Adams' Story Spine structure Resources Keepingithuman.com Kathy's blog Keeping It Human Podcast Kathy's YouTube Channel Solution Storming Business Breakthroughs How to Be a Story Activist with Vincent Stanley Why Storytelling Is Essential to Science with Randy Olson Seven-Step Story Spine, created by Kenn Adams "Predictably Irrational," by Dan Ariely Airbnb Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The three pillars of successful leadership The challenges that every small business faces and how to overcome them How Swiftpage "lives the exclamation” Crafting your unique company culture Finding your company compass and values How business storytelling can see you through dynamic change Resources Act! Saleslog!x Sw!ftpage Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to tell a story to get resources for your business or nonprofit organization Creating space for diverse voices Legendary traditional storyteller Donald Davis and his “Five P’s”: People, Place, Problem, Progress, and Point Why great leaders need "a pocketful of stories" Do’s and don’ts of storytelling to sustain your audience’s emotional balance Experiential storytelling for millennials Arizona Storytelling Project and affiliated workshops Resources MeganMFinnerty.com Arizona Storytelling Project workshops Attend an Arizona Storytelling Project The Jonesborough Storytelling Festival Master storyteller Donald Davis The Moth Podcast "Long Story Short," by Margot Leitman "Wired for Story," by Lisa Cron Local First Arizona Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode What "designed serendipity" is and how it can help your business Defining your audience through personas Using brand values and business objectives to delineate your story Empathy mapping to connect with your audience Giving yourself the permission to try storytelling Resources "Winning the Story Wars," by Jonah Sachs "Getting Goosebumps," by Bryan Adams The Getting Goosebumps Podcast "Purple Cow," by Seth Godin The Content Warfare Podcast, with Ryan Hanley “Houston, We Have a Narrative," by Randy Olson Canva Designs Park@ParkAndCo.com BusinessofStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode Applying Hollywood storytelling to commerce content marketing in business Movies—why do they work? Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each Story integrity and how to relate on a humanistic level Resources FilmCourage.com ScreenCraft.org The International Screenwriters Association IMDb.com “Killing Winston Jones” Blake Snyder's books: "Save The Cat!" "Save the Cat! Goes to the Movies" “Save the Cat! Strikes Back” "The Hollywood Reporter" "Variety" Park@ParkAndCo.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode How a deck of cards can teach you elements and techniques to hone your storytelling skills Creating empathy and meaning for your audience How to work from the end of your story backwards Resources Mad Men, "The Carousel” Ron’s StoryHow™ PitchDeck “Save the Cat!” by Blake Snyder www.storyhow.com StoryHow workshops Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How Leitman transformed a passion for stories into a successful business What draws us to the cultural stories we love and why How to get out in the world and create stories for yourself Empowering business professionals to utilize storytelling in their work and workplace Keying into emotion and universality when telling stories Resources Margot Leitman’s YouTube Channel Margot Leitman’s Moth Profile Margot Leitman’s Facebook Page www.margotleitman.com Margot Leitman’s Fast Company Article Mike Birbigllia, Comedian Margot Leitman’s Twitter Author Charles Bukowski’s official website Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode The six essential stories that everyone should be able to tell Using story to change behavior The risks and rewards of implementing story into your brand strategy Cross-cultural story morals Resources Doug Lipman, Story Coach "Earth Care: World Folktales," by Margaret Read MacDonald "Peace Tales," by Margaret Read MacDonald "Riding the Waves of Culture," by Fons Trompenaars www.annettesimmons.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives. The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Dell's sustainable technology innovations Sustainable initiatives from Dell's projects around the world Using the power of story to connect sustainability to technology Empowering customers to join the story Resources www.bsarda.blogspot.com Bruno Sarda's Twitter Bruno Sarda's LinkedIn Dell's sustainable mushroom packaging Dell's Design for the Environment www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .
Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Freytag's Pyramid and three, five, and ten act story structures. Super Bowl ads; what makes them fly or flop? The research that proves that storytelling is a powerful business tool. Resources Keith's Book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution Park's blog post, High Performance Storytelling Drives Audi Prom Spot Harvard Business Review, The Irresistible Power of Storytelling as a Strategic Business Tool www.postcontrolmarketing.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .
Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Josh shares the concept behind Zignal Labs' real-time media monitoring How to use Zignal Labs to monitor and control the story your brand shares with the world How to avoid crisis stories—and how to be prepared when potential crises come your way The Boyd Cycle in relation to crafting story and observing news data Resources www.ZignalLabs.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .
Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Your inherent superpower Lisa shares her essential structure for creating story The purpose behind conflict in story The science behind the reward centers in our brains Writing for the entrepreneur Resources Wired For Story Lisa’s video tutorial, Writing Fundamentals: The Craft of Story Lisa’s TEDx Talk, Wired for Story www.wiredforstory.com Brené Brown's TED talk on vulnerability www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .
From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Randy's personally crafted tools and games to instantly become a better storyteller Learn how to implement the "be all and end all" of story structure, the ABT formula Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet) Become involved in Randy's Story Circles Discover the story structure of the Gettysburg Address Resources www.RandyOlson.com Randy's archive of short films, www.shiftingbaselines.org Don't Be Such a Scientist: Talking Substance In an Age of Style Connection: Hollywood Storytelling Meets Critical Thinking Houston, We Have a Narrative: Why Science Needs Story www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .
Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic. For more information on Lee and his journal, Creative Nonfiction, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Actionable tips to reveal your business’s universal truth and craft it into a fascinating story. How to think and organize your business’s story into story scenes to engage your audience. Methods to make your listener an actual participant in your story. The absolutely essential elements of a fantastic story. The important difference between public and personal stories. Resources LeeGutkind@gmail.com www.LeeGutkind.com Many Sleepless Nights by Lee Gutkind Almost Human, Making Robots Think by Lee Gutkind You Can't Make This Stuff Up by Lee Gutkind The Immortal Life of Henrietta Lacks by Rebecca Skloot www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .
Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story. For more information about Robert or to take one of his Story Seminars, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Storynomics and a new perspective on how to apply a storytelling arc to your business practice Narrative vs. Story; all stories are narratives but not all narratives are stories Turning big data into big drama The three step story structure What does the modern audience want? Knowing your audience in a "godlike way" Resources Robert’s book, Story Robert’s Website Robert’s STORY Seminars The film, Adaptation Business of Story Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ. About Tim Hayden and DJ Waldow With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founder of new ventures such as NION Interactive, GamePlan, and 44Doors and a catalyst for innovative change within some of the world’s largest brands. Along with past guest Tom Webster, he’s the co-author of The Mobile Commerce Revolution. DJ Waldow is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people. He’s also a seasoned digital marketing pro with a career that’s taken him from Bronto to Blue Sky Factory to Marketo. With Jason Falls he’s also co-author of The Rebel’s Guide to Email Marketing. DJ was also my co-host on my first podcasting venture, The Work Talk Show. Tim and DJ have recently joined forces to lead marketing and brand building at Zignal Labs, serving as VP of Marketing and Director of Marketing respectively. Zignal Labs is a realtime, cross media story-tracking platform that enables brands to quickly spot trends, see relevant stories unfold, and take action. Brands who use the Zignal Labs platform include Bacardi, Citrix, and HP. Those interested in Zignal can learn first hand at the Social Brand Forum this October in Iowa City, Iowa, where Zignal joins us as a sponsor. Tim and DJ will be on hand to share real-time insights from the event. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Kogan Page Marketing gave us a shout on Twitter about our recent episode focused on luxury branding featuring JP Kuehlwein. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Air Force ‘Loose Tweets’ slogan warns of social media dangers (Stars and Stripes). And here’s a bit of history and background on the original propaganda campaign “Loose lips sink ships”(Wikipedia). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Tim Hayden and DJ Waldow of Zignal Labs. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!
Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. For more information on Dr. Paul Zak, you can visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Oxytocin, or the moral molecule, and its acute, chemical effect on the brain What the neuroeconomy is, and how to apply it to your business What you need to know as a business communicator to release oxytocin in your audience Steps to build stories that have a distinct chemical effect on the brain and influence others The ZEST score, and how to use this mathematical equation to predict your story's success Resources Paul J. Zak TED Talk Paul’s short video: Empathy, Neurochemistry and the Dramatic Arc Future of Storytelling website Paul’s book, The Moral Molecule ZESTxLabs Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. For more information on Jonathan and his books you can visit his website. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.
Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement? Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/ *** FOLLOW JAY BAER: http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert
If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement? Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/ *** FOLLOW JAY BAER: http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert
Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
Mobile marketing insights for travel and tourism Strategist and author Tim Hayden has worked with many brands we are familiar with such as Dell, Bacardi, Kraft and Hilton. He is currently VP of Marketing at Zignal Labs a real time cross media story-tracking platform. In 2014 Tim and friend Tom Webster wrote and published a book titled The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech) and it is this topic of mobile that we will chat to Tim about today. "It's the person not the device" we need to be thinking of when it comes to mobile marketing. We need to realise that people are no longer stuck at their desk - it is a behavioural shift that impacts how we access information. [Tweet ""Mobile is a behaviour not a technology" @TheTimHayden #tourismtweetup"] The right time right place, your message being there or the right deal being easily accessible the moment someone thinks about you. We can become dependent on our mobile life to find what we need and for it to be pretty much exactly what we are looking for anytime we want to do it. At about the 9.30 minute mark we talk about offline and online marketing in relation to mobile marketing as people have their device with them, can you compel someone to take action, to go to the device in their hand - it could even be a cocktail napkin. Listen for more. Social media and mobile has made it possible to capture the moment wherever we are. Listen from 12.30 minute mark for more. Fewer steps, fewer buttons, less text, larger fonts - can they quickly get to what they need - we have only very short moments to capture a person. From about the 16 minute mark we discuss if brands are too late to take advantage of mobile. "The more people get used to things like Amazon Prime, Starbucks mobile payment, ability to track your pizza...it's other industries that will influence all industries and create this expectation that I can find or I can get what I need with just a couple of clicks..." I ask Tim what he says when people ask him "do I need a mobile app" - listen around the 19 minute mark for the answer. "Responsive right now is the urgency" - we talk more about this at the 21 minute mark and why Google wants you to have a mobile responsive site. At the 24 minute mark Tim gives a couple of final marketing tips for the tourism and travel industry including taking advantage of the moment when your guests are in the moment to engage with them and learn about them and gain insights about them and why they choose you. Listen for more. https://twitter.com/TheTimHayden Click on the pic to learn more about the book! The post Mobile marketing insights for travel and tourism: Ep #30 appeared first on Holly G.
Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story with your host, Park Howell for a fascinating conversation. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backstory of why this show was created, why storytelling matters, and how to structure a narrative to “communicate and connect” with your community. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
Just because something is temporarily successful doesn't mean it's going to stay successful over the long haul. Get the new Definitive: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts: http://marketingpodcasts.com Find More Jay: https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer
Just because something is temporarily successful doesn't mean it's going to stay successful over the long haul. Get the new Definitive: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts: http://marketingpodcasts.com Find More Jay: https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer
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