Podcasts about lfls

MDJ Script/ Top Stories for Jan 12th            Publish Date:  Jan 11th    Commercial: Henssler :15   From the Henssler Financial Studio, Welcome to the Marietta Daily Journal Podcast.    Today is Friday, January 12th and Happy heavenly Birthday to boxer Joe Frazier. *** 01.12.24 – BIRTHDAY – JOE FRAZIER*** I'm Dan Radcliffe and here are the stories Cobb is talking about, presented by Engineered Solutions of Georgia. 12-year-old Hospitalized After Being Struck on Sewell Mill Road Pope High Student One of Two Killed in Crash Marietta Teachers to Receive Bonuses Friday   All of this and more is coming up on the Marietta Daily Journal Podcast, and if you are looking for community news, we encourage you to listen and subscribe!    BREAK: ESOG   STORY 1: 12-year-old Hospitalized After Being Struck on Sewell Mill Road A 12-year-old Marietta boy is in serious condition after being hit by a car while crossing Sewell Mill Road. Maria Murray, 61, was driving a 2017 Mazda CX-5 when the boy, outside a marked crosswalk, entered the road. The incident occurred around 4:20 p.m. Emergency services transported the injured boy to Scottish Rite Children's Hospital of Atlanta. The driver stopped after the collision. Authorities urge anyone with information to contact Cobb County Police at 770-499-3987. STORY 2: Pope High Student One of Two Killed in Crash Two teens, including a Pope High School junior, died in a single-vehicle crash on Towne Lake Parkway in Woodstock. The Cherokee Sheriff's Office reported that a Mazda 6, carrying five occupants, left the road and hit a tree. Gabriel Escandon, 17, from Marietta, and Esteban Cortez-Rendon, 18, from Woodstock, died in the crash. Three others were injured, with one in serious condition. Speed is considered a contributing factor. The Cobb County School District expressed condolences, providing additional counselors for support. The Cherokee Sheriff's Office stated that the investigation into the tragic accident is ongoing. STORY 3: Marietta Teachers to Receive Bonuses Friday All eligible staff in the Marietta school district will receive bonuses this Friday, as approved by a unanimous 7-0 vote during a school board meeting. The bonuses are an extension of Gov. Brian Kemp's teacher retention bonuses, with the state covering most of the costs. The district is contributing over $400,000 to ensure bonuses for most staff. Full-time employees will receive a $1,000 bonus, while part-time staff will get an extra $500. The bonuses, a token of gratitude for staff dedication, will not apply to contracted or temporary workers. The Cobb school board also approved a similar bonus extension on Jan. 3.     We have opportunities for sponsors to get great engagement on these shows. Call 770.799.6810 for more info.    We'll be right back    Break:  CU of GA – GCPS   STORY 4: 'They Keep Us Safe Too': New Cobb Police K-9 Kennel Honors JoAnn Birrell At the Cobb Board of Commissioners meeting, Commissioner JoAnn Birrell received a surprise as a new Cobb County Police K-9 kennel was named the JoAnn K. Birrell Police K-9 Annex. Funded by $130,000 from Birrell's contingency fund, the state-of-the-art facility will house up to eight of the department's 11 dogs and features climate control and a dog-washing station. Birrell, a dedicated supporter of the K-9 unit, also used $15,500 for a new K-9 named Chief. The kennel's dedication recognizes Birrell's two-decade commitment to fundraising for the Cobb Police K-9 unit and her ongoing support for these vital law enforcement partners. STORY 5: Three Cobb Schools Identified as Underperforming by State Three Cobb County School District schools were identified as needing additional support by Georgia's Department of Education. City View Elementary in Mableton is in the bottom 5% statewide, Cobb Horizon High School has a graduation rate at or below 67%, and Brumby Elementary in Marietta has at least one consistently underperforming student group. The list is mandated by federal law under the Every Student Succeeds Act, categorizing schools as Comprehensive Support and Improvement, Targeted Support and Improvement, or Additional Targeted Support and Improvement. The goal is improvement collaboration, not stigmatization, and the district is committed to enhancing education for these students.   We'll be back in a moment    Break: DRAKE – INGLES 5   STORY 6: Fire Damages Marietta Restaurant A fire broke out at a Cook Out restaurant on Austell Road in Marietta, with no reported injuries. The cause is believed to be electrical, as per Chris Smith, spokesman for Cobb Fire and Emergency Services. The restaurant suffered minor damage, and cleanup and repairs are expected to take a few days. Upon arrival, small flames were observed on the building's roof, prompting the evacuation of the restaurant. Two fire engines responded to the incident. STORY 7: Little Free Library in Marietta The Cobb Collaborative organized a ribbon-cutting ceremony for a new Little Free Library (LFL) at North River Church of Christ in Marietta. The event was attended by Executive Director Irene Barton, Marietta City Ward 1 Councilwoman Cheryl Richardson, and leaders from various organizations. Little Free Library, a nonprofit, aims to provide books to communities globally. The LFL operates on a "Take One, Leave One" principle, promoting free 24/7 book accessibility. Cobb Collaborative, a community partner, continues its mission of establishing LFLs in Cobb County. North River Church will steward the Park Street LFL, contributing to literacy initiatives in Marietta. This marks the 56th LFL placed by the Collaborative since 2021.     Break: Henssler :60  Signoff-   Thanks again for hanging out with us on today's Marietta Daily Journal podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Gwinnett Daily Post, the Community Podcast for Rockdale Newton and Morgan Counties, or the Paulding County News Podcast. Read more about all our stories and get other great content at MDJonline.com.     Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts.   Produced by the BG Podcast Network   Show Sponsors: henssler.com ingles-markets.com cuofga.org drakerealty.com esogrepair.com gcpsk12.org/jobs     #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversations See omnystudio.com/listener for privacy information.

A man from Decatur, Eric Lee Francis, has been sentenced to 15 years in prison and 10 years probation after pleading guilty to trafficking methamphetamine in Cobb County. The charges stem from a traffic stop in August 2021 when police found a large amount of meth and a glass pipe in Francis' car. In addition to the prison time, he has also been ordered to pay a $200,000 fine. The case was prosecuted by David Williamson and Elena Hernandez on behalf of the state, while Hina Asghar represented Francis at the plea. A 59-year-old man, Raymond Marti, was arrested and charged with impersonating an officer and possession of drugs outside a Marietta nightclub. He was wearing a shirt with "police" printed on the front, back, and sleeves, and when approached by a Marietta police officer, initially claimed to be a law enforcement officer. However, he later recanted and admitted to not being with the police. A search revealed he had a gun belt with a fake weapon, an outer vest carrier, and a stun gun, along with clear plastic bags filled with a white powdery substance believed to be cocaine. He remains held without bond in Cobb County jail. The first phase of the Chattahoochee Riverlands project, which aims to develop a 100-mile greenway of trails along the Chattahoochee River, has broken ground. The 2.7-mile stretch of trail in south Cobb, Georgia, will run from Veterans Memorial Highway to Mableton Parkway and is expected to open in 2026. The pilot project will act as proof of concept for the wider Riverlands project, which aims to connect 19 cities and seven counties. The $44m pilot is being funded by a combination of $26m in public money and $18m in private money. The project will transform a 100-mile stretch of riverfront from Lake Lanier to Newnan into a public space. Ser Familia, a Kennesaw-based nonprofit that offers family, social, and mental health services to Hispanic families in metro Atlanta, has received a $1 million grant from the Community Foundation for Greater Atlanta. The grant will be used to expand the CAFE model and hire staff to provide assistance for families in Fair Oaks, a community near Smyrna with a population of about 9,000 people. The median income in Fair Oaks is $43,000, which is half of the Cobb County average, and one third of its residents lack health insurance. Ser Familia plans to hire a Project Director, Case Manager, and Family Navigator to connect families to services and provide emergency assistance for urgent needs. Those who want to help the Fair Oaks community can contact Ser Familia or the Community Foundation for Greater Atlanta. The Cobb Collaborative has unveiled a new Little Free Library at Garrett Middle School in Austell. The nonprofit organization aims to put books in the hands of children and adults around the world. The new LFL will be available 24/7 with free accessibility and operates under the “Take One, Leave One” theory. Local officials and community members attended the dedication ceremony, where they spoke about the importance of literacy and encouraged students to pursue their dreams. This is the third LFL established in Austell this year as part of the Collaborative's goal to establish LFLs throughout Cobb County. About 99% of educators in Cobb County schools plan to return for the upcoming school year, an increase from last year's 98%. This high retention rate is attributed to Cobb's reputation as one of the top places to work in Georgia and the nation. Nearly 1,500 professionals attended Cobb's recent job fair at Truist Park, coming from as far away as California. Cobb Schools has also partnered with the University of West Georgia to offer advanced degrees to educators at no cost through Georgia's BEST, with about 4,000 expressing interest. Cobb Schools is hosting another job fair on June 8, primarily focused on filling classified support positions but with teaching positions also available. #CobbCounty #Georgia #LocalNews      -            -            -            -            -            The Marietta Daily Journal Podcast is local news for Marietta, Kennesaw, Smyrna, and all of Cobb County.             Subscribe today, so you don't miss an episode! MDJOnline            Register Here for your essential digital news.            https://www.chattahoocheetech.edu/  https://cuofga.org/ https://www.esogrepair.com/ https://www.drakerealty.com/           Find additional episodes of the MDJ Podcast here.             This Podcast was produced and published for the Marietta Daily Journal and MDJ Online by BG Ad Group   For more information be sure to visit https://www.bgpodcastnetwork.com          See omnystudio.com/listener for privacy information.

PBS, The Doctor Dapper, Start Up Junkie  Eric is TRULY Dapper!!  Look @ Those The Bachman Black x Gold, a uniquely designed loafer from LFLS Shoes“Life is so short, I'd rather struggle doing something that I love than work for somebody else and be unhappy.” Eric Jones"LFLS Shoes (Like Father Like Son) is a designer dress shoe company offering stylish loafers, oxfords and even heels for women. We have you covered for any special occasions including Black Tie events, Weddings, Balls, Galas, etc.!"Eric Says Says: "I am the founder and CEO of LFLS Shoes, a designer dress shoe company that I launched with the help of my late mother, Gloria Robinson. I also recently launched The Outlet LA and Doctor Dapper Business Growth Academy. The Outlet LA is an upscale event curation company through which I host private upscale networking and social events here in the Los Angeles area. Doctor Dapper Business Growth Academy is a platform where I host a series of live seminars on a monthly basis that help you increase your income as a creative or new business owner."Growing up in West Helena, Arkansas life wasn't always easy for 27 year old Eric Jones. Eric overcame countless obstacles, including the loss of both parents, but that didn't stop the ambitious designer from creating LFLS Shoes, a company that sells high quality shoes at affordable prices designed in the US and manufactured in Brazil.His Motto:....Here at LFLS Shoes, we are dedicated to offering our customers the best quality shoes at the most reasonable price possible.Along with offering great quality, we pride ourselves on offering the most unique and eye catching designer shoes that the industry has to offer. With LFLS, you get the highest quality possible and a shoe that you won't find at any other shoe retailer in the world. All of our shoes are designed in the United States and beautifully handcrafted in Brazil. We work directly with our factory so we only select the best quality leathers, textiles, and raw materials available.  https://www.instagram.com/lflsshoes, @LFLS Shoes© 2023  Building Abundant Success!!2023 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

PBS, Start Up Junkie“Life is so short, I'd rather struggle doing something that I love than work for somebody else and be unhappy.” Eric Jones"LFLS Shoes (Like Father Like Son) is a designer dress shoe company offering stylish loafers, oxfords and even heels for women. We have you covered for any special occasions including Black Tie events, Weddings, Balls, Galas, etc.!"Growing up in West Helena, Arkansas life wasn't always easy for 26 year old Eric Jones. Eric overcame countless obstacles, including the loss of both parents, but that didn't stop the ambitious designer from creating LFLS Shoes, a company that sells high quality shoes at affordable prices designed in the US and manufactured in Brazil. His Motto:....Here at LFLS Shoes, we are dedicated to offering our customers the best quality shoes at the most reasonable price possible.Along with offering great quality, we pride ourselves on offering the most unique and eye catching designer shoes that the industry has to offer. With LFLS, you get the highest quality possible and a shoe that you won't find at any other shoe retailer in the world. All of our shoes are designed in the United States and beautifully handcrafted in Brazil. We work directly with our factory so we only select the best quality leathers, textiles, and raw materials available.  https://www.instagram.com/lflsshoes, @LFLS Shoes © 2022 Building Abundant Success!!2022 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

LFLs: Community Hubs and Coral Reefs When is a Little Free Library like a coral reef? When Teale Phelps Bondaroff explains the role that libraries play in our local neighbourhoods, as they form hubs that attract the community. Teale is on the Board of the Greater Victoria Placemaking Network, is a Principal with The Idea Tree Consulting, and the current Lead on the Pocket Places Project. Started in 2017, the Project has overseen the mapping, building, promoting, and stocking of little libraries in our area. He sees LFLs as a form of placemaking and “placemaking is softening the hard edges of a city”. So much more than books, these pocket places of community have expanded to include puzzles, games, toys, seeds, poetry centres, bulletin boards, art supplies, mini art galleries, and plants! Factoid: To date, the Project has stocked 57,059 books to little libraries throughout the Capital Region, with 30,000 of those being delivered by bike trailer! Did you know that there's even a Bingo Card that you can play as you visit these creative and whimsical book boxes? Join us as we talk about that and no-risk blind dating, learn where the “Swiss Army knife” of little libraries is located, and which streets have 5 - count ‘em FIVE - libraries on them! If you're inspired to know more, or want to get involved in a little library in your neighbourhood, find info here. To further explore Happy City, the book that Teale references, check out @HappyCitiesTeam on Twitter and @happy.cities on Instagram. To pick up a copy, please consider supporting our local booksellers: Munro's Books, Bolen Books, Russell Books, and if you're listening in the Lower Mainland: Massy Books. Thanks for listening!

PBS "Start UP" Growing up in West Helena, Arkansas life wasn’t always easy for 25 year old Eric Jones. Eric overcame countless obstacles, including the loss of both parents, but that didn't stop the ambitious designer from creating LFLS Shoes, a company that sells high quality shoes at affordable prices designed in the US and manufactured in Brazil. His Motto:....Here at LFLS Shoes, we are dedicated to offering our customers the best quality shoes at the most reasonable price possible. Along with offering great quality, we pride ourselves on offering the most unique and eye catching designer shoes that the industry has to offer. With LFLS, you get the highest quality possible and a shoe that you won't find at any other shoe retailer in the world. All of our shoes are designed in the United States and beautifully handcrafted in Brazil. We work directly with our factory so we only select the best quality leathers, textiles, and raw materials available. LFLSShoes.com All Rights Reserved © 2021 BuildingAbundantSuccess!! Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBAS Spot Me on Spotify: https://tinyurl.com/yxuy23

In 2009, the first "Little Free Library" was born in rural Wisconsin. That was only twelve years ago. Since then, the number of LFLs has increased to over 100,000 with 108 countries represented! Let's get to know Cathy Stang, the caretaker of one of northeast Ohio's LFL's located near a Cleveland-area elementary school. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrebernier/support

Using Shopper Language Join Andrew Grant and Darren A. Smith in the sixteenth episode of Grocery Guru: The Importance of Using Shopper Language in your category. Not using industry terms or category terms because they are creating the buffer for what should be created. By eradicating industry terminology you will discover opportunities to communicate better with your shopper and then sell more. Industry and category terms can promote confusion. Speaking to the shopper in their own language will reap dividends. You Can Read the Full Using Shopper Language Episode Transcript Below: Darren A. Smith: Welcome to Episode 16 of the Grocery Guru with Andrew Grant. How are you? Andrew Grant: Hi, Darren. Good morning. Yeah. Very nippy I think is the best thing to say this morning. Darren A. Smith: It’s supposed to get to minus 10, but let’s move on from how cold it is. Last week, we said to our viewers that this week we would talk about terminology. Now, I’m going to lead the charge on this one, because something that we’re doing wrong as an industry, or as category managers, or as suppliers, or as supermarkets, is when we use terminology that the shopper doesn’t understand. Darren A. Smith: And I’m going to give you an example. My dad used to run, he was a project manager in a Sainsbury’s store back in the 70s. And they used to have those three-legged tables and he used to have the best top fruit display in the area. “But Dad, what’s top fruit?” So Andrew, what’s top fruit? Andrew Grant: Do you know, is top fruit, apples, oranges, and bananas? Darren A. Smith: Well, it’s apples and pears, but I didn’t know. I had to ask that. So there were the signs that say top fruit and I’m thinking, “Well, no one understands what top fruit is.” When I asked that, he didn’t know. So eventually, some years ago, I asked some guru in produce. And he said, “Well it’s top fruit because it grows at the top of the tree.” Andrew Grant: Okay. Yeah. Darren A. Smith: These can’t be terms we can use in our industry if the shopper doesn’t understand them. Andrew Grant: Well, I guess also, going back to your dad in the 70s, there’s a lot of stuff. Obviously, supermarkets kicked off in the 70s in terms of the superstore format. And there’s probably terminology that was invented back then, maybe meant something to customers back then. But because most people are used to sticking their dinner in a microwave and heating it up for two minutes, it’s been lost. I mean, the one that gets me, condiments. Does the average millennial know what a condiment is? Would they expect to wear it rather than eating it? Darren A. Smith: That’s condiments. So, our challenge to our viewers is, the more we can use language that the shopper understands, the easier the category is to shop. Andrew Grant: Yeah. Darren A. Smith: And the flip side of that coin, the more we use examples that the shopper doesn’t understand, the less easy it is for them to shop, the more they’ll go somewhere else. So I wanted to give you another short story. Darren A. Smith: I was buying frozen fish for a supermarket, many years ago. And in the conversation I used to have on the phone with my account manager, we called two products, the most popular selling battered frozen fish, 076 and 077, which was their scheme number because we could differentiate it away from 079 and 080. That’s crazy. Andrew Grant: Well, I guess internally it’s not an issue. There’s a whole industry lexicon of three-letter acronyms, isn’t there? Darren A. Smith: Yeah. Andrew Grant: Or four letter acronyms. There’s your GSC, your PORS, your LFLS. Those never, if you like, leak out to the shopper. So I guess that’s okay. It’s the stuff that gets in the shopper’s face that they just don’t get. I mean, to flip the condiments one on its head, one of the more modern categories in world foods. Now, world foods. Okay. Pretty broad category. But why does just about every supermarket spit out pasta? Because I think pasta’s a world food, isn’t it? They have a world food section, they have a pasta section. Darren A. Smith: The bit that bothers me is when we try to be the buffer. So the 076, 077 was us using it. And when I think back, we were using that term because we couldn’t differentiate it. But if we couldn’t and we bought the damn thing, how the hell could the shopper at the merchant or at the fixture differentiate? And when I think now, I look back at those four products on the fixture, there wasn’t a difference. No, actually, one had the skin on and one didn’t, but we didn’t tell them that. Crazy. Crazy. Andrew Grant: Yeah, yeah. No, I guess, going back to what we spoke about last week, it’s that shopper decision hierarchy. How do you please most of the people most of the time in terms of what they’re looking for? So, you’re right. To some people, skin on skinless, it wouldn’t matter if it’s covered in breadcrumbs anyway. Is that one of the important things they’re looking for when they’re shopping? So yeah, maybe it’s that the breadcrumbs are gluten-free, something like that is more important to certain people than others. Darren A. Smith: And that would have been much better. We were not tough enough on understanding our category, understanding the decisions and rooting out some big sellers because there was no differentiation. Now, here’s the other one that really just batty. Darren A. Smith: We work with a supplier, we shall remain nameless for a moment, some years ago. And they had cooked ham and it was about this big. It’s important that it’s about this big. And it was four by four. So we said to them, “Why did you call it four by four?” “Well, it’s four by four inches because that fits in a slice of bread.” Andrew Grant: Yeah. Darren A. Smith: But on the fixture, four by four was never mentioned, but this was the biggest selling product. And they called it four by four to differentiate it from the other sea of pink cooked meats on the fixture. Andrew Grant: Yeah. Darren A. Smith: Crazy. Andrew Grant: Yeah. Yeah. I mean, yeah, that’s where obviously, the marketers need to think of the right way to sell that product. And they haven’t thought about consumer usage or the consumer benefits for it. Andrew Grant: I guess sometimes that can go wrong. What gets me is when the marketers actually… What’s the right word? Hoodwink the shopper with some of the phraseology. So they call it pizza Donna Letta. And then it says, made in Grimsby. Fresh Italian-style pizza made in Grimsby. Andrew Grant: The one that always gets me is, in the good old days when you were driving around looking for a pub to have lunch in. And you drive past the first one and it says, “Home prepared food.” You’ve driven past it before you can work out that actually, that means it came out of a big breaks truck. And what you’re actually looking for is the home prepared, I think. No. Darren A. Smith: Home-cooked, home-prepared. Andrew Grant: Home-cooked is heated up. Darren A. Smith: Right. Andrew Grant: Home prepared is we took the lid off the packet first. Homemade, homemade is what you’re looking for. Darren A. Smith: Ah, so it’s three. Andrew Grant: Yeah. But as you can see, you’ve driven a couple of miles by the time you’ve worked out, “Am I getting fresh, prepared, cooked, and made food in my pub? Or am I just getting something that’s had the lid taken off?” (silence) Darren A. Smith: Cheers. Andrew Grant: With the truth. Darren A. Smith: Andrew. Oh, you’re back. Okay. You froze for 30 seconds. Andrew Grant: Okay. Well, yeah. A bit like the food, I guess. Darren A. Smith: All right. Let’s talk about a few other examples. So I saw that even Amazon, who are obviously doing very, very well. We’ve got Amazon Prime instant video. I have no idea what that is and I’m fairly tech-savvy. Do you know what that is? Andrew Grant: Yeah. No, I’m just one of the people that whenever there was something like that, I think of whether the acronym makes up something rude. So, APIV. No, it doesn’t. APIV. Darren A. Smith: Well, we’re also working on a product slightly outside of training, but we’ll talk about that at the moment. Cyber-security. Do you know what phishing is? I’ve learned about phishing. Do you know what phishing is? P-H. What is it? Andrew Grant: That’s sending an email with a dodgy link, isn’t it? Darren A. Smith: I think that’s it. Andrew Grant: You then click on. Darren A. Smith: That’s it. So we’ve changed the training course for phishing, which people can reach to, to something called email safety. Andrew Grant: Yeah. Yeah. Darren A. Smith: And then. Sorry, go on. Andrew Grant: As you say, it does what it says on the tin is usually the best starting point for deciding what to name something. Darren A. Smith: That’s probably true. And we ought to turn the mirror on ourselves. So in our industry, we have things that we use at MBM, like individual ILO, individual learning objective. Okay. We use that term, but actually, what we’re trying to say is what’s in it for you? What the hell do you want to get out of spending five hours training to that? Andrew Grant: Yeah. Darren A. Smith: So, it happens in the training industry as well. Andrew Grant: Yeah. No. It goes back to your four by four. It should have just been called fits on a slice of bread. Darren A. Smith: It could be. And I understand what they did was by understanding there was a piece of the terminology they were using, the shopper wasn’t, then they got to a point of sandwich ham. Ideal for sandwiches, ideal for bagels. So they had different hams. So by trying to figure out what terminology they were using that doesn’t fit with the shopper, they found a new opportunity. Andrew Grant: Yeah. And I guess, talking of the bread analogy, we have toaster bread, don’t we? So what came first? The toaster or the bread? interestingly, the toaster came second, and then they reinvented the bread to fit the toaster. Because otherwise, you get a standard loaf of bread and the top third of your slice sticks out and doesn’t get nicely toasted. Unless you buy square toaster bread. So, I don’t know if you can buy a toaster that is loaf size, but most of them are square size. Darren A. Smith: Probably true. And then the other part, is sometimes we need to lead the consumer, the customer, the shopper because they won’t have the vocabulary. So I’m trying to think of what categories where we’ve led the shopper. Andrew Grant: Well, I think there was the example, a couple of examples last week. Would frozen foods really exist unless the supermarkets put it all in one place? Darren A. Smith: Yeah. Probably true. Andrew Grant: Because if you’re cooking Sunday lunch, you’re looking for again, if we use our industry terminology, a main plate protein item is what shoppers look for their Sunday lunch. So, are we having chicken, lamb, pork or beef? Darren A. Smith: Yeah. Andrew Grant: They don’t think, “Right. I’m going to have chicken. It must be frozen chicken.” Yep. We’re having chicken. And then the decision is, is it going to be fresh? Is it going to be frozen? Is it going to be wings? Or, is it going to be a whole bird? Et cetera. Andrew Grant: So, in true shopper decision hierarchy, you should put the frozen chicken portions next to the fresh chicken. But from a technical perspective, that’s tough. And it’s very expensive. So this category called frozen foods was invented. Darren A. Smith: Yeah. Yeah. True. True. Okay. Yep. That makes sense. That makes absolute sense. Yeah. Andrew Grant: Yes. I guess it is the challenge of product developers, marketers, buyers, that you don’t get hoodwinked by your own internal thinking and knowledge. Too much knowledge can be a dangerous thing. Andrew Grant: When you’re talking about, I always remember somebody saying to me the average shopping trip is about 45 minutes. There are 25,000 SKUs in a superstore. Divide 25,000 by 45 minutes. You’re down to a decision of less than half a second per product. Darren A. Smith: Yes. Andrew Grant: So, don’t make it complicated for the shopper. You’re asking them to make a decision in less than half a second. So it’s got to say what it does on the tin. Darren A. Smith: And I think that there are some categories like cooked ham, which to me seemed like just a wall of pink. Bagged salads seemed like a wall of green. But let’s talk about bagged salads just for a moment. We’re working with a client and we had shoppers in a room, one of those shopper focus groups. Darren A. Smith: And these shoppers were picking up the bags and doing this. We sort of had to, “What are you doing?” And then it reminds me of when we saw people do it with fruit. You know when you pick up fruit and you do this? The pressure test. Now, the consumer doesn’t really have a description of what they do, they just do these things. Darren A. Smith: Where we got to with the bag of salads is they call it bounce. If it felt sort of bouncy as a bag, thumbs up. If it didn’t, they weren’t going to buy it. And what the supplier cleverly did, was then put that in their QA, bounce. And tried to take the intangible to tangible. It has to look like this. Andrew Grant: Yeah. Darren A. Smith: So our challenge for our viewers is to identify five pieces of terminology that they use, but the shopper doesn’t. Andrew Grant: No, that’d be great. Yeah. Let’s get our viewers to send in some, maybe we can talk about them next week. Darren A. Smith: That’d be great because I think every one of them is an opportunity. Where we are the buffer, we need to take that, identify it and find the opportunity that sits behind it. Andrew Grant: Yeah, I agree. Darren A. Smith: All right. Andrew Grant: Very good. Darren A. Smith: Okay, Andrew. So terminology this week. Any ideas what we’re going to talk about next week? Or are we going to keep it a surprise? Andrew Grant: I think we keep it as a surprise. There’s so much potentially happening out there that something will have cropped up by next Friday, I’m sure. Darren A. Smith: Okay. Andrew, you have a good weekend. Andrew Grant: Take care and you too. Bye. For further tips and information, you can take a look at our Ultimate Guide to Category Management and our Category Management YouTube Channel. Also, check out our award-winning blog to see more Category Management tips and articles.

Good morning, RVA! It’s 66 °F, and today looks a little warmer than most of last week. Expect highs in the 80s and a decent chance of rain this afternoon. More potential rain tomorrow, but the back half of this week looks lovely.Water coolerThe Richmond Police Department is reporting two murders from last week. Early Wednesday morning, officers found Rosalind P. Gibson, a woman in her 40s, shot to death on the sidewalk of the 1100 block of N. 25th Street. Then, early Friday morning, police were called to the 1700 block of Clarkson Road where they found Rolando Maldonado-Ortega, a man in his 40s, fatally shot. He would later die at a local hospital.As of this morning, the Virginia Department of Health reports 736↘️ new positive cases of the coronavirus in the Commonwealthand 15↘️ new deaths as a result of the virus. VDH reports 71↘️ new cases in and around Richmond (Chesterfield: 40, Henrico: 19, and Richmond: 12). Since this pandemic began, 366 people have died in the Richmond region. The big coronanews around Virginia this past weekend was that the Governor and First Lady tested positive for COVID-19 late last week. I imagine the Gov has a ton of potential exposures doing his day-to-day, but this should serve to remind you that anyone, anywhere can catch this virus! Wash your hands, wear a mask, keep your distance, and take preventative public health measures seriously!Chesterfield County released their hybrid reopening plan, and I find it complex and fascinating. The gist, as I read it, is that students will go back to in-person instruction in phases, with younger students heading back first. The County will split each class by last name with the first half of the alphabet attending in-person instruction on Mondays and Tuesdays and the second half of the alphabet attending in-person instruction Thursdays and Fridays. The wild thing to me is that students will basically do asynchronous learning for the entire three days they are not in schools. For younger kids, like K–3, that seems like it’ll require a lot of management from parents. I’m really interested to see how it all works and the parent/teacher reactions. The Richmond Times-Dispatch’s Jessica Nocera and Kenya Hunter say those K–3 students, dubbed Cohort No. 2, could return as soon as October 12th. They also say that “611 Chesterfield teachers have either resigned or retired as of September 21.” I don’t know how much turnover the County experiences in a “normal” year, but 611 sounds like a lot (insert my constant pleas for a denominator here)!Over the weekend, the RTD dropped their 5th District questionnaires for City Counciland for School Board. That Council race has winnowed to just three—Stephanie Lynch, Jer’Mykeal McCoy, and Mamie Taylor, with Taylor not responding to the RTD’s questions. Also of interest to election watchers (and voters, so, like, that should be pretty much everyone), Richmond Magazine has released their Q&A with all of the mayoral candidates. I’ll continue to add this sort of info to the Big List of Richmond’s 2020 Candidates so folks have a single spot to soak up as much candidate info as possible.Speaking of, City Council will meet today at 6:00 PM for their regularly scheduled meeting. You can find the full agenda, as it stands at this moment, right here. Of note, ORD. 2020–153, which would rename the portion of Jefferson Davis Highway in the city, has been continued until December (this was on the recommendation of the Land Use, Housing, and Transportation Committee, something I missed earlier). I’m not sure why this paper needed continuing, and the cynical part of me says the impending election has something to do with it (most of Route 1 in the City sits in the 8th District). Also, ORD. 2018–236, Council’s longest-running agenda item now having spent 749 days floating around various dockets, has again been continued until October 12th. It’s been almost a year since this paper even went to a committee! Can we get an agenda item mercy rule or something? You can check a couple of other ordinances and resolutions I’m watching on this Trello board, but I imagine tonight’s big discussion will center around rezoning the area adjacent to the Science Museum, Allison Street, and VCU & VUU Pulse stations. Council should most definitely approve the collections of papers that make this happen, but I’d guess some councilmembers will hear the inevitable complaints from NIMBYs and neighborhood associations and ask for More Community Engagement In These Troubling Times. I hope to be proven wrong, though!Big bike lane news! Starting today and continuing through January, the Department of Public Works will begin installing the 1st and 3rd Street bike lanes. Expect off-and-on lane closures on 1st from Duval to Franklin and on 3rd from Franklin to Broad. I think this is just the first half of this particular set of bike lanes, which will eventually connect Duval Street (just south across the highway from Gilpin Court) all the way to Spring Street (over the other highway and down by the Virginia War Memorial). We lack real north-south connective bike infrastructure downtown, so I’m stoked on this! And, residents and businesses owners who are not stoked, please don’t freak out: “Residential and emergency access along both 1st and 3rd streets will be maintained at all times. The city will work diligently to minimize adverse impacts on businesses and residents.”Michael Paul Williams wrote about annexation over the weekend. Along with zoning, I’ve got to link you to each piece of annexation content. This is one of them!Leadership Metro Richmond has announced their Laura Robins Speaker Series, which, this year, focuses on equity. Nikole Hannah-Jones, creator of the The 1619 Project, will headline (!) on November 17th, but you can register now ($25 for full-time students, $50 for the rest of us). I imagine they’ll sell out and sell out quickly, so if that sounds like something you’re interested in, get to clicking!The United Way of Greater Richmond & Petersburg has a fun volunteer opportunity for a couple of folks: Installing Little Free Libraries around the region. They’re still looking for a few handy hands Thursday, Friday, Saturday, and Sunday. Maybe that’s you? We’ve got three LFLs in our neighborhood, and, while in no way meant to replace the actual library down the street, they add a nice booky texture to the area. I highly recommend!This morning’s longreadWe now know what Trump was trying to hide by holding back his tax returnsHere’s the quick Vox summary of the New York Times’s huge Trump Tax Returns story. The original—which is probably important to read—is long, and you’ll need to set aside a good chunk of time to both read it and process your anger afterwards.After more than four years, Buettner, Craig, and McIntire of the Times got the goods. Their story reveals the following: Trump did indeed pay zero in income taxes from 2011–2014, and the paltry amount of $750 in 2016 and 2017. He pulled this off by claiming that his businesses lost massive amounts of money. He has $421 million in debt coming due in the next few years, and he could owe $100 million more to the US government if he loses his audit battle with the IRS. There are ample political reasons in here for Trump to have been so reluctant to release these tax returns.If you’d like your longread to show up here, go chip in a couple bucks on the ol’ Patreon.

PBS "Start UP" Growing up in West Helena, Arkansas life wasn’t always easy for 24 year old Eric Jones. Eric overcame countless obstacles, including the loss of both parents, but that didn't stop the ambitious designer from creating LFLS Shoes, a company that sells high quality shoes at affordable prices designed in the US and manufactured in Brazil. His Motto:....Here at LFLS Shoes, we are dedicated to offering our customers the best quality shoes at the most reasonable price possible. Along with offering great quality, we pride ourselves on offering the most unique and eye catching designer shoes that the industry has to offer. With LFLS, you get the highest quality possible and a shoe that you won't find at any other shoe retailer in the world. All of our shoes are designed in the United States and beautifully handcrafted in Brazil. We work directly with our factory so we only select the best quality leathers, textiles, and raw materials available. LFLSShoes.com All Rights Reserved © 2020 BuildingAbundantSuccess!! Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBAS Spot Me on Spotify: https://tinyurl.com/yxuy23

LFLS Shoes Designer/CEO ERIC JONES talks how to start a shoe company at 24 years old w/ Jonni Vegaz --- Send in a voice message: https://anchor.fm/sleep-is-for-billionaires/message Support this podcast: https://anchor.fm/sleep-is-for-billionaires/support

LFLS Shoes Designer/CEO ERIC JONES talks how to start a shoe company at 24 years old w/ Jonni Vegaz --- Send in a voice message: https://anchor.fm/sleep-is-for-billionaires/message Support this podcast: https://anchor.fm/sleep-is-for-billionaires/support

PBS "Start UP" Growing up in West Helena, Arkansas life wasn’t always easy for 23 year old Eric Jones. Eric overcame countless obstacles, including the loss of both parents, but that didn't stop the ambitious 23 year old from creating LFLS Shoes, a company that sells high quality shoes at affordable prices designed in the US and manufactured in Brazil. His Motto:....Here at LFLS Shoes, we are dedicated to offering our customers the best quality shoes at the most reasonable price possible. Along with offering great quality, we pride ourselves on offering the most unique and eye catching designer shoes that the industry has to offer. With LFLS, you get the highest quality possible and a shoe that you won't find at any other shoe retailer in the world. All of our shoes are designed in the United States and beautifully handcrafted in Brazil. We work directly with our factory so we only select the best quality leathers, textiles, and raw materials available. LFLSShoes.com All Rights Reserved © 2020 BuildingAbundantSuccess!! Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBAS Spot Me on Spotify: https://tinyurl.com/yxuy23ba Join Me on Facebook @ Facebook.com/BuildingAbundantSuccess

Pop & X opened Episode 15 with small talk about a fashion show and sports.However, it didn’t take long before the two got into a heated back-and-forth. After the “fire” was extinguished Pop & X returned to normal and completed one of the most heated episodes, since LFLS’s inception! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/lfls/message

Episode 9 discusses & explores OBJ’s way during and after the CFP Championship game. In addition, we discuss possible options & solutions that may better accommodate college athletes, now and in the future, especially from a career standpoint. Enjoy the LFLS dialogue! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/lfls/message

Jessica a native New Orleanian, aka DJ Jess, sits down for episode 7 of LFLS to discuss her journey as a DJ, and the role her parents played in the process. She also shares life lessons and offers advice. So, sit back and enjoy as we ask thought provoking and relevant questions, in conjunction with that familiar LFLS twist! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/lfls/message

24 yr old LFLS Shoes DesignerCEO ERIC JONES talks the business of shoes making, &MORE --- Send in a voice message: https://anchor.fm/sleep-is-for-billionaires/message Support this podcast: https://anchor.fm/sleep-is-for-billionaires/support

Miranda Paul (@Miranda_Paul) joins to share LITTLE LIBRARIES, BIG HEROES. With more than 75,000 registered Little Free Libraries (LFLs) in eighty-eight countries around the world, there is great chance you’ve passed an LFL in your neighborhood at some point. This simple idea designed to build and support community around reading provides no-cost access to books any time of day and they’ve been popping up in some really unexpected locations, including restaurants, grocery stores, and barbershops as well as those you’ll find nestled into neighborhoods. I was not aware of LFLs’ founders, Todd Bol and Rick Brooks, or that the idea took some time to finally take root.  Reading Miranda’s story feels part love letter to the LFL founders and part reminder that we all have the capacity to be heroes in our neighborhoods. The text in this story is straightforward and empowering, and John Parra’s art brings something more in the form of seamlessly blending together the dreaming and the doing. It’s a book you will want to put in readers’ hands over and over. You can access even more information about this book and its author by visiting www.matthewcwinner.com/podcast. Thank you to this week's sponsors: Libro.fm And to the generous support from our Patrons. You can support The Children's Book Podcast through: PayPal (one time donation of support) Patreon (sustaining support)

Eric is originally from the small underrepresented town of Helena, AR. Growing up, he didn't have the glamorous lifestyles that one would hope for. Being raised in a harsh environment motivated him to escape what surrounded him and discover the true potentials of life. Seeing his late mother (Gloria) consistently working and sacrificing but yet still barely making it through inspired him to venture off into his journey as a young entrepreneur immediately upon graduating from the University of Arkansas at Fayetteville in December of 2016. Eric's mother also passed weeks before he would graduate from college, she was his number one source of support and inspiration. Everything that LFLS accomplishes, he dedicates it all to her because without her, there would definitely not be a LFLS Shoes today. Follow Eric & LFLS Shoes IG: @thedoctordapper IG:@lflsshoes FB:@LFLSSHOES Web: www.lflsshoes.com Follow Jovica: IG: @asap_jovi FB: facebook.com/jovica LI: linkedin.com/in/jdjurdjevic/ As always feel free to contact us with constructive criticism, compliments, or ideas at:millennialmanhoodcip@gmail.com.

Collision Course Conversations are deeper, authentic discussions with my community about their journey to achieve success leveraging the 4F Model illustrated in my book, Collision Course. Cozy up and learn about real people with real stories doing incredible things in the world!

James Hill sat down with Eric Jones Founder & CEO of LFLS luxury brand to discuss entrepreneurship, growing his business and branding.  Interested in being on the podcast, please visit Jameshilltv.com or email business@jameshilltv.com Connect with James Hill on social | @Jameshilltv Connect with Eric Jones on social | @thedoctordapper

Forget your age. There's a 15 year old killing the game right now (@thebackpackkid). Are you using your number as an excuse? Or are you the one prejudging someone because of their age? People are getting started at doing their "thing" at a much earlier age. And it's the best time to start. No matter what or who says else wise. It's quite clear, either you're going to be right or they are. Do you believe in them? Stop by to say hey and connect @JTran_Man ;) Stop by the live video session of the podcast as well: https://www.youtube.com/watch?v=oXVjyT34YkY

Eric is originally from the small underrepresented town of Helena, AR. Growing up, he didn’t have the glamorous lifestyles that one would hope for. Being raised in a harsh environment motivated him to escape what surrounded him and discover the true potentials of life. Seeing his late mother (Gloria) consistently working and sacrificing but yet still barely […]

The Little Free Library Book (Coffee House Press)  "Take a book. Return a book." In 2009, Todd Bol built the first Little Free Library as a memorial to his mom. Five years later, this simple idea to promote literacy and encourage community has become a movement. Little Free Libraries--freestanding front-yard book exchanges--now number twenty thousand in seventy countries. The Little Free Library Booktells the history of these charming libraries, gathers quirky and poignant firsthand stories from owners, provides a resource guide for how to best use your Little Free Library, and delights readers with color images of the most creative and inspired LFLs around. Praise for The Little Free Library Book: "The Little Free Library is a terrific example of placing books--poetry included--within reach of people in the course of their everyday lives. Free is always a good thing, and the project has a nice give-and-take feel to it. Here's hoping we bump into literature when we turn the next corner--before we have time to resist!"--Billy Collins "Stewards across the globe can be found within the [Little Free Library Book's] pages, along with helpful how-to's for any question you can conjure, professional blueprints for building your own LFL, and photos of some of the coolest Libraries around."--Loft “Little Free Library has turned into a worldwide book sharing and social movement--Huffington Post Margret Aldrich is a freelance writer and editor. Her articles have appeared in the Utne Reader, Experience Life!, and elsewhere. She lives in Minneapolis, Minnesota, with her family.