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Happy first birthday to Explain Boston to Me! In this episode, I'm joined by Marian Esanu and Victor Chaves of Premium Q Moving & Storage to talk about the wild world of moving in Boston. From Storrow-ed vehicles to helicopter parents to the September 1 move-mageddon, the industry here has its own particular challenges. As I explain in the show, this is not sponsored content. Here's my appearance on their podcast, Life Beyond Boxes. Here is Kylie Kelce yelling at a woman in Margate. Read The Paper Palace. Have feedback on this episode or ideas for upcoming topics? DM me on Instagram, email me, or send a voice memo.If you're a local business who'd like to advertise on the podcast, please drop me a line.Send us a Text Message.Premium Q Moving & Storage: Get free boxes and 10% off your move by clicking HERE or call 781-730-6180 for a quote. Calling all high school students! Win a piece of $5,000 in total prizes. The deadline for Science Story Slam is Aug. 7; the event takes place on Sept. 25. For more information or to submit your story, visit EDIFII.ME and click the Science Story Slam link. Any questions? Email edifii@edifii.me.What It's Like To Be...What's it like to be a Cattle Rancher? FBI Special Agent? Professional Santa? Find out!Listen on: Apple Podcasts Spotify
Welcome to Brand Up with Marian Esanu, the podcast that provides you with the latest tips and tricks to build, grow, and scale your brand. In this episode, we're joined by Sal Habibi, an Amazon expert in e-commerce and Amazon FBA. Sal shares his expertise on all aspects of Amazon FBA, from what it is to how to find winning products and scale your store. He walks us through his formula for scaling an Amazon FBA store, which has helped him and his clients achieve remarkable success on the platform. In addition to scaling your store, Sal emphasizes the importance of differentiating your product using branding, as this can help you stand out in a crowded marketplace and increase your sales. Finally, Sal provides valuable advice on planning for the long term to maximize your profits and ultimately sell your store for a substantial return on investment. In this episode, you'll learn: What Amazon FBA is and how it works Strategies for finding winning products to sell through Amazon FBA The formula for scaling an Amazon FBA store How to differentiate your product using branding Long-term planning strategies to scale and sell your store for profits So if you're looking to take your Amazon FBA business to the next level, tune in to this episode of Brand Up with Marian Esanu and Sal Habibi! Resources mentioned by the host: Subscribe to Brand Up with Marian Esanu Connect with Marian on IG Resources mentioned by the guest: Connect with Sal Habibi Free Amazon FBA Training
In this episode of the Lavahot Podcast host Joseph Connell interviews a special guest Marian Esanu. Who arrived in the US in 2012 with just $500 and his wife Cosmina by his side. Although he encountered numerous obstacles, he remained dedicated and persevered, ultimately becoming a highly respected and trusted entrepreneur in the online space. He specializes in assisting service-based business owners and online creators in developing a profitable personal brand. Marian's podcast, "Brand UP," is a popular resource featuring top entrepreneurs such as Grant Cardone and Pat Flynn. His work as a personal branding strategist, podcaster, and investor continues to inspire and motivate individuals to pursue their entrepreneurial aspirations and achieve success. ResourcesTo get in touch with Joe:LinkedIn: LinkedInTwitter: Twitterthe Lavahot Podcast is proudly sponsored by Rice's Termite and Pest Control. To get in touch with MarianMarian Esanu – Personal Branding Coach – Build an Unstoppable Brand That Conquers Sales! (marianvesanu.com)
Brand Up Podcast with Marian Esanu - Build an Unstoppable Brand That Conquers Sales, One Episode at a Time In this episode of the newly rebranded "Brand Up" podcast, host Marian Esanu takes listeners on a deep dive into the exciting changes and updates that come with the new brand. With a focus on growth, improvement, and success, Marian covers the key aspects of the rebranding process and what it means for listeners. Throughout the episode, listeners will learn: The inspiration behind the new Brand Up podcast and what it aims to accomplish How the new brand reflects the podcast's mission and values Is it a new show or a rebrand? Why the name change? What's different now vs the old podcast? Why u stopped producing content on the podcast? What can people expect moving forward? Where can people find it? What listeners can expect from the new Brand Up podcast moving forward Marian also shares his own personal experience with rebranding and the lessons he's learned along the way. Whether you're a business owner, marketer, or simply someone who is passionate about personal and professional growth, this episode has something for everyone. So, join Marian on this exciting journey as he takes you through the world of the new Brand Up podcast. Don't miss out on this opportunity to learn about the latest trends and strategies for building. You can ask Marian your questions on IG: www.instagram.com/marianvesanu to be featured on the show!
Marian Esanu is an entrepreneur. author, podcaster, and personal branding coach. You can follow him across all social media platforms @MarianvEsanu. Marian's podcast Momentum is available wherever you listen to your podcasts as well as on his website https://www.marianvesanu.com/. Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that's Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w
Marian Esanu is a self-made millionaire. He used his unique ability to generate sales, multiply profits and build automated systems that help entrepreneurs create sales on autopilot.He is originally from Romania. He came to the United States at the age of 21 with no money and no connections and not a word of English language on his lips. He worked different jobs until he started his first business, a local brick-and-mortar fitness equipment transportation company. A few months later, about nine months, the company grew. They were making six to $700,000 in sales. This is how he started his entrepreneurial journey. However, due to some immigration papers that didn't meet the deadline, he had to leave the country for about nine months.It was then he realized that in order to have a bigger impact, he needs transition into the services that were selling their offers online because that's easier to scale. His focus now is to work with coaches, consultants, online creators, helping them productize their business model and automate the whole process.In our conversation, we discussed:Taking the business online, adjusting and adapting, and use the skillsetsThe Nine-step process from listing at least five to 10 people that are already doing what you're trying to do, tools to use, knowing your competitors, what they offer, and more...Group coaching package wherein people get a one-on-one call when they enroll. They also get access to an online course that they watch. And every week, they get access to group coaching calls where they can ask questions, share the screens What is the biggest difference in adapting innovation and automation The need for a valuable coach, expert, or a mentor who's been through it to help you implement Love the show? Subscribe, rate, review, and share!Here’s How »Join the Capital Gains Tax Solutions Community today:capitalgainstaxsolutions.comCapital Gains Tax Solutions FacebookCapital Gains Tax Solutions Twitter
Looking back on 2020 I am incredibly honored and grateful for the calibre of guests that we had share their genius on the show! Reflecting on the year that’s been and the powerful information shared by these guests, I couldn’t help but share some of their MOST POWERFUL tips that will help you prepare yourself to take the leap into your power, purpose and potential in 2021! Part 2 of the Best of 2020 features: 00:53 - John Bourgeois shares the power of authenticity when building a community (check out his full interview, episode #59) 02:54 - Marian Esanu shares how to create the content that your perfect client is looking for! (check out his full interview, episode #61 at www.bluelotusmind.com/podcast/marian-esanu) 06:58 - Billy Gene shares what traits demonstrate that you’re NOT cut out to be an entrepreneur! (check out his full interview, episode #71 at www.bluelotusmind.com/podcast/billy-gene) 08:46 - Jason Portnoy shares the true time to start your journey as an entrepreneur (check out his full interview, episode #73 at www.bluelotusmind.com/podcast/jason-portnoy) 11:02 - Theo Fleury shared his secret for letting of anger before it destroys you! (check out his full interview, episode #85 at www.bluelotusmind.com/podcast/theo-fleury) 14:50 - Growth Hacker Michael Sanchez shares how any business can use TikTok to generate more leads (check out his full interview, episode #91 at www.bluelotusmind.com/podcast/michael-sanchez) 16:54 - Cameron Herold answers the incredibly important question should you hire for culture or for skill? (check out his full interview, episode #105 at www.bluelotusmind.com/podcast/cameron-herold) 18:01 - Jason Sisneros, The Bald Avenger, shares the 7 stages of building and growing a business (check out his full interview, episode #101 at www.bluelotusmind.com/podcast/jason-sisneros) 30:23 - Kimanzi Constable shares the first step thing you need to have set up before sending pitches to corporations or large publications (check out his full interview, episode #109 at www.bluelotusmind.com/podcast/kimanzi-constable) 33:15 - Relationship Coach Connie Cruz shares her #1 tip for checking in on your relationships (check out her full interview, episode #110 at www.bluelotusmind.com/podcast/connie-cruz) 34:57 - Financial and wealth planner Wyatt Coleman shares how you can determine how much money you’ll need to retire (check out his full interview, episode #114 at www.bluelotusmind.com/podcast/wyatt-coleman) 36:57 - Joey Yak shares a demo of entrepremusic (check out his full interview, episode #69 at www.bluelotusmind.com/podcast/joey-yak) Join Tiffany's Facebook Community for more FREE training on optimizing your mind at: www.successsecretsgroup.com Connect with Tiffany at: Website: bluelotusmind.com Email: tiffany@bluelotusmind.com Facebook: www.facebook.com/bluelotusmind Instagram: @tiffanytoombs Twitter: @tiffanyntoombs LinkedIn: www.linkedin.com/in/tiffany-toombs YouTube: www.youtube.com/c/TiffanyToombs
Podcastul 400 este un episod aniversar și am avut mai mulți invitați care au lăsat un mesaj pentru voi. Ne-au fost alături Adrian Dragomir, Cristian China Birta, Călin Biriș, Marian Esanu, Sorin Popa, Adrian Asoltanie, Cosmin Dărăban, Cristian Manafu și Florin Grozea.
⏱️How I Plan A Months Worth of Content (And How You Can Easily, Too!): With Marian Esanu - 043 High End Client Acquisition Podcast is the #1 Resource For Thought Leaders, Online Coaches & Creators That Want To Learn How To Get More Freedom In Their Business Resources mentioned by Marian: Join Our Facebook Group For Free Trainings Build Your Client Acquisition Machine Book A Client Acquisition Strategy Call Tools To Help You Grow Your Business: Clickfunnels Come say hi on social: Facebook Instagram Youtube
Join me for this week’s episode of Take The Leap as I interview Marian Esanu. Marian teaches authors/ speakers, coaches and thought leaders create high end packages and help them automate their sales process. If you’ve ever struggled with putting the right message in front of the right audience, making a true impact in the world, and getting paid your true value while you build your personal brand, you are in the right spot. Marian went from a poor immigrant a few years ago, to a self-made 7 figure entrepreneur, 2 Comma Club Member with Clickfunnels, thanks to his ability to generate high end clients for his business and his clients. In this episode Marian offers us lots of information on how to push through the noise create convertible content. In this episode you will learn: Marian’s Prospecting Success Map How you can create content efficiently and useful resources The importance of attracting your ideal client Connect with Marian at: Website: https://www.marianvesanu.com/ Email: marianv@mvemedia.org Facebook: https://www.facebook.com/MarianVEsanuLIVE/ Instagram: http://instagram.com/marianvesanu LinkedIn: http://linkedin.com/in/marianvesanu YouTube: https://www.youtube.com/channel/UClwKrFjWq9FRnXGBaI_Z-tA Twitter: http://twitter.com/marianvesanu
In this episode, I'm talking to Marian Esanu about achieving HIGH-END client acquisition with your podcast. Marian is a 2 Comma Club Award Winner & Host of the podcast "High-End Client Acquisition Secrets" a platform where he shares his experiences as a coach and entrepreneur. Content creators always say you should start creating from your passion, and although that's a good piece of advice, passion is not always practical nor consistent. Marian agrees with me that, for starting your podcast, you need a set of strategies to add some value to people's lives and to build a network that supports you even when you're not paying to their contribution to your platform. Come along in this new journey and if you want to learn more tips about how to start your podcast and building your network, Be sure to Follow & DM me on Instagram
The Life Hacks for Entrepreneurs Podcast is the #1 podcast resource for entrepreneurs who want to learn how to make, manage, & multiply your revenue and impact in the world.
Today, Aaron Civitarese (The Growth Podcast) had the pleasure of talking with Marian Esanu. Marian teaches authors/ speakers, coaches and thought leaders create high end packages and help them automate their sales process. If you've ever struggled with putting the right message in front of the right audience, making a true impact in the world, and getting paid your true value while you build your personal brand, you are in the right spot.Marian went from a poor immigrant a few years ago, to a self-made 7 figure entrepreneur, 2 Comma Club Member with Clickfunnels, thanks to his ability to generate high end clients for his business and his clients.In this episode, Marian will talk about himself, share what kind of challenges he faced when he was still starting out. From all that he has experienced, know what would Marian recommend is a good simple sales process that someone could implement. He will give advice on consistency and talk about consumer's track as well as share what his biggest transformational keys. Enjoy! -----Check out Marian at:LinkedIn - https://www.linkedin.com/in/marianvesanuTwitter - https://twitter.com/marianvesanuWebsite - https://www.marianvesanu.com/Facebook - https://www.facebook.com/MarianVEsanuLIVE/Youtube - https://www.youtube.com/channel/UClwKrFjWq9FRnXGBaI_Z-tA-----Leave a review and claim your free gift at www.growthpodcst.info
If you’ve ever struggled with putting the right message in front of the right audience, making a true impact in the world, and getting paid your true value while you build your personal brand, you are in the right spot. Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this podcast he will give you the exact blueprint that you can use for your business to command premium prices for your product and service. More details: https://markkumar.com/marian-esanu
Marian Esanu teaches authors, speakers, coaches, and thought leaders how to create high-end packages and automate their online sales process. He helps those who struggle with putting the right message in front of the right audience, and gets them paid their true value. Marian went from being a poor immigrant a few years ago, to becoming 7-figure entrepreneur and "2 Comma Club" member with ClickFunnels, thanks to his ability to generate high-end clients for his business and his clients.
Marian V Esanu is a Client Acquisition Expert, Keynote Speaker, Author, and Podcast Host. He started with humble beginnings as an immigrant with little money and grew his influence through his service-based business that now generates over seven figures every year. Marian now teaches service-based business owners, authors, speakers, and coaches how to create high-end packages and automate their online sales process through personal branding and sales funnels. Download Free Blueprint http://www.highendclientacquisition.com
Marian V Esanu is a Client Acquisition Expert, Keynote Speaker, Author, and Podcast Host. He started with humble beginnings as an immigrant with little money and grew his influence through his service-based business that now generates over seven figures every year. Marian now teaches service-based business owners, authors, speakers, and coaches how to create high-end packages and automate their online sales process through personal branding and sales funnels. Download Free Blueprint http://www.highendclientacquisition.com
♕Continutul Este Rege Dar Marketing-ul Este Regina: Cu Robert Katai - 004 Bine ai venit la podcastul Antreprenor In Spatele Scenei, prezentat de Marian Esanu. In fiecare episod, Marian si invitatii sai ofera strategii de personal branding, marketing & vanzari. Resurse mentionate de Robert Katai: Podcastu' lui Katai Bannersnack Resurse mentionate de Marian: Urmareste interviul cu Lorand Soares Szasz Clickfunnels Conecteaza-te cu mine pe social media: Ask Me Anything: Facebook Live Q & A Let's Connect: Instagram: Stories & Giveaways Subscribe For Trainings
▶️ Zero to 10K Youtube Subscribers With These Hacks: with Clark Kegley - 013 Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. Resources mentioned by guest: Clark Kegley's Youtube Channel - Refusing To Settle Video Breakthrough Academy 50% Off Resources mentioned by Marian: Download Free Blueprint Clickfunnels Free Client Acquisition Course Come say hi on social: Facebook Instagram Youtube Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. Come say hi on social: Facebook Instagram Youtube
Episode 009: How To Become An influencer Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. Resources mentioned: Download Free Blueprint Clickfunnels Free Client Acquisition Course Come say hi on social: Facebook Instagram Youtube
Once you get clear on what you want as an entrepreneur, the rest is a lot of learnable formulas that you DO NOT have to be pro at... Every once in a while when an interview is just so awesome, I ask: “ Do you mind if I repost this on Sales Funnel Radio?” ... and usually, they're very excited about that. This interview was with Marian Esanu from the High Ticket Client Acquisition podcast. Sometimes the right questions get me to teach something in a way that I haven't taught before. Shout out to you, Marian, this was a great interview. I’ve pulled out the BEST bits where Marian asks me about what I look for when I am trying to decide what to sell. We talk about the whole red ocean analytics thing, (which by the way is a huge focus of the last OfferMind). The next OfferMind is coming up September 2nd-3rd. They’ll be a bunch of really cool speakers coming in and Russell's keynoting. But back to the formulas… Marian asks me: What do you look for when you decide whether or not you should enter into a market. What do you look for when you're deciding what to sell? How do figure out what hooks to use? You have to understand like I can close my eyes, and I can see the whole formula… It's all a big pattern to me. I know the formulas that cause success at each part of the value ladder. I know the formulas before we even choose or start brainstorming an offer to promote. That should be really encouraging to everybody because that's what I teach: That's the point of my OfferLab program That's the purpose of EVERYTHING I do... The offer is part of the sales message. The sales message is part of the offer. They're separate, but they're combined in their purpose. They're equal but different. FINDING YOUR VOICE Marian: What's your thought on somebody starting publishing for the first time? How do you find your voice? Do you just talk about stuff that you're good at, even if you don't know if people are gonna respond to it? What do you think about that? Steve: That is one of the most frequent questions. It’s also one of the questions where the answer is NOT inspiring. We created this event called the Funnel Hackathon Event. We called it the FHAT event. Russell's inner circle was there; these people were paying 25 - 50 grand to be in the room. The room was filled with very rich, very successful, smart people. I had gone through the previous 12 years of Russell's content to organize it. I thought through like, “Hey, in order to know this, you really need to do that. In order to know this, you really need to do that.” … and I put it in a digestible way... and we launched the original Two Comma Club coaching program from that. We decided to test the material against the inner circle, so it was a BIG event for me. Russell was gonna teach, and so I was excited to see how he was gonna do it. I was walking to the event room side-by-side with Russell, and he turns to me and goes, “Stephen, dude, do you want to introduce me on stage?” Immediately, I was like, “No.” I was so scared, like... there's no way. I'm very formula oriented, and I was like, “What's the formula dude? What's the script? How do I MC? How do I bring somebody in?” ...and Russell starts laughing. He's like, “Dude, no wait, wait. Okay, settle down.” I was freaking out, so he took me back out of the room, and we went to this little side conference room. Russell said: “Stephen, I got to tell you something... It’s impressive how well you model me... that's very rare, but dude, it’s time for you to find your own voice. Stop asking how would Russell Brunson introduce somebody on stage. How would YOU introduce somebody on stage?” I focus so much on modeling success, it sounds stupid saying it, but it was the first time in my life where I found my voice. It was the first time in my life that Steve Larsen was born on stage. I was already podcasting... because I was listening to what he was saying... but Steve Larsen started becoming born on my podcast. Around episode 70 or 80, I felt it…. I started doing it the way I would do it. I feel like a lot of the model's we follow will get you to 80%. They'll jumpstart you and help shortcut decades, lots of pain and money that you otherwise would have to spend, but eventually the whole find your voice thing, in my opinion, is very unteachable. I believe that there are things in this business that we can design, but there are other things that we have to discover... and your voice is one of them. So you can follow some scripts and blueprints for a while, and then after a while, it's like: “Okay, how would you say it? Just okay say it that way.” Marian: Got it. So it's more like practice, practice, practice, and then it would just come out at some point? Got it, awesome, and that's a hell of a story. Steve: It's funny, man. It was sooo depressing for me to hear that. I was like, “Just tell me the script, dude. I want safety in the script.” Marian: All right, awesome man. I think that will really help a lot of people that are listening to or watching this. Now let's take it a step further, and let's say somebody has started to find their voice and find their message, and you know, model it and design it, and all that stuff… The next part in there would be the offer, and that's where your entire expertise and all of these things come in, right? Steve: Yeah. THE BUSINESS OF PROBLEM SOLVING Marian: What do you think is the next step would be, let’s say we're talking about a coach, a consultant, to design the best offer? What do you think they lack... and how they can start looking at that process as being one of the most important? I know you preach a lot on making sure that you work on your sales message and your sales process before you build your: Product Course Anything that you want to build What's your process so that somebody can implement that for themselves? Steve: That's a very good question. It's interesting... I believe the sales message and the offer are actually one and the same. They're very separate roles, but I don't think you can have a sales message without an offer, and vice versa. There's no offer without a sales message. They support each other, but they're very different roles. If you're gonna go create an offer, and let's say you're a coach or a consultant, or something like that… I'm sure you've heard the saying that CEOs read a book a week… So for a while, I was just consuming. consuming, consuming, because that's what successful people do, therefore I will do the same… After about two years, I started asking myself questions like: “I'm doing what successful people do, why am I still broke?” ...and I realized several things. #1: For the first time in my life, I started realizing the difference between marketing and sales and that they're very different. Marketing changes people's beliefs so that they can buy something. That's what a sales message does. The act of selling is just presenting an offer and overcoming objections. ...they work in tandem, but they are very distinct things. So if somebody's trying to come up with an offer, you shouldn't be behaving as a CEO. CEO's are in the business of running and tweaking systems. Entrepreneurs are in the business of solving problems. If you're trying to come up with an offer for the first time, you’ve got to put on the entrepreneur hat and get rid of all the mainstream CEO junk. You're not a CEO, so stop acting like one. I don't read a book a week. I'm NOT saying that you shouldn't learn, but… I learn with the intent to solve problems. That's what entrepreneurs are in the business of doing. So if you think about the way a customer is experiencing your product… The Winter Olympics was a while ago, right. (Crap, it wasn't a while ago, it was like a year ago. Nevermind, time is going fast.) So, for example: If I'm gonna go be an Olympic skier, every single opportunity that's out there is guarded by a whole bunch of problems that you can't see… My dad really wanted to go be an Olympic skier... if he’d the opportunity to be an Olympic skier, there's a whole bunch of follow-up problems that you have to solve. Problems that you never knew you had to solve until you were given that opportunity. Follow me for a second... I know I'm kind of going all over the place, let me tie it with a little bow in a second... Marian: No, I get it. Steve: Yeah, this is a HUGE deal to realize... I think most people that are in the business of selling anything, any kind of entrepreneurship, any kind of business… we forget this. Your product is an opportunity, and there's a whole bunch of problems that you have to solve that show up after someone buys. So, if I have the opportunity to become an Olympic skier, now that the opportunity's in front of me, I have to solve problems that weren't there before I had the opportunity: Who's my coach gonna be? What kind of skis am I gonna use? Which mountains am I gonna practice on? Are my times fast enough? Did I study my competition enough? Do you know what I mean? Marion: Yep. Steve: It happens to us when we buy any kind of product in our life. I'm trying to find something on my desk here. Okay, this gum... SELLING GUM There are follow-up problems that somebody has after they buy this gum that they did not have until they bought it. It's the same thing if you are a coach or a consultant… When somebody buys your main product, there's a bunch of follow-up problems that you now have to solve that were NOT on your table ahead of time. Like ClickFunnels, right? It wasn't until I bought ClickFunnels that I realized: I should learn how to write copy I should probably learn how to drive traffic ...I didn't have that problem before I bought it, right? I didn't have that problem ahead of time. You have to realize that every product you sell is a gift both to the buyer and to you. For example: When you sell gum, (or something else), there's a bunch of follow-up problems… This is the easiest way to create an offer ever. You ask: “What are the follow-up problems that my product creates for somebody after they buy it?” Then you see what the majority are and you solve those problems with additional products. I just give those away for free when they buy the first thing. Back to gum… What kind of issues would somebody have? Maybe they want more flavors They want teeth whitening Bad breath in general… So you could go interview oral health doctors… … and include that interview, (which is a digital thing, takes nothing to fulfill), with the original product that you sell and all these things that you go stack on there. That's one of the easiest ways to create an offer ever. I hope that made sense? Marian: Oh, it does. Steve: I figure out what the follow-up problems are, create a product to solve them and give them away for free with the original product. Marian: That's INSANE! I don't think I ever thought about the whole offer creation process the way that you said it. That can be applied to any kind of industry regardless of what you sell, as long as you charge people for something, they'll have a question that they didn't have before they bought it. I hope everybody's taking notes. Steve: It drives me nuts when people are like, “...but in my industry’s different.” I'm like, “No, it's not. Do you sell anything? Sweet!” Marian: Even if you sell a commodity, people will still have questions. Even if it's a t-shirt, “How can I wash this t-shirt so it's not getting all crappy?” Steve: Exactly, yeah. “We'll give you a cool free PDF that shows cool fashion things to wear with the shirt when you buy.” You're like, “Oh man, you just increased value without dropping the price.” So there are a few ways to compete in this world... If I’ve got a bunch of other people that are selling something similar to me: Drop the price... that's one way to increase value. Don't drop the price and charge a little bit extra, but add more value... because price and value are not the same thing. So I'm gonna bump the value up with mostly digital products that take nothing for me to fulfill, and boost the value like crazy. Now I can sell for a premium, rather than fight to be the lowest price for what I sell. That's terrible, it's a terrible way to do business. Marian: That's super powerful. I hope everybody's literally just taking this part here. This is worth a lot of money. Awesome, I love that. CAMPAIGNS ARE DYING So I listened to one of your episodes. I don't remember the name of it now, but you stressed a lot on this matter. You have a different way of approaching a campaign. A campaign for you is NOT just driving traffic to a funnel, it's a whole different thing put on steroids. Can you, can you talk about that? Because I really think that this can help a lot of our listeners. Steve: Yeah, I think the term campaign is something that's actually dying. It's a dying art. Before social media existed, all these marketers that were out there, how did they get such fast, big sales? If you buy an ad on YouTube, or Facebook they call it a campaign. I think what's killing it. From a direct response marketer's viewpoint, ads are just part of a campaign. It's NOT the campaign itself. A campaign is pressure building up to a certain point. One of my favorite things to go do if you're podcasting or publishing... (which is one of the easiest ways to get clients for life, it's ridiculous. It will change your life if you just publish), is to create episodes that lead up to an event. So in the episodes, I'm like, “Hey, in two months from now, this cool thing is happening, and by the way here's a whole bunch of stories that are gonna break your beliefs.” ... I'm not gonna say that, but that's what's happening. I'm dripping out those pieces of content, and at the end of all of them, I'm saying, “Hey, go to this page and register so you guys get early bird access... on the waiting list... or whatever.” You build up all the pressure for this date, it's kind of what Hollywood does for movies. THE HOLLYWOOD LAUNCH Q: How much money do you think Hollywood would make if you didn't hear about the movie until the day it’s actually released? A: They wouldn't make that much money. They are masters at creating pressure to a date. They create pressure, “Here it comes... on this date, oh my gosh!” right? ...and then tons of sales come in all over the place. Then they drive more ads… it's very much more like that. Ads are part of that… A marketer, at the core, is an event thrower... meaning they build pressure to a certain date, and then using scarcity and urgency... and remove access to it after while to get a second bump in sales. A campaign is much more, I don't even know what the word is…. Marian: Making them hungry for your product before it's launched, I guess? Steve: Yeah, in my mind, there are two types of campaigns that I use: #1: There's Launch Campaign for if I'm gonna introduce something to the market for the first time. There are several strategies for building pressure, noise, getting a big list and shoving them all to a certain date, so that there's lots of pressure out there. #2: There's Evergreen Campaigns (it's my own definition), it is things like turning on Facebook ads, where I'm just gonna be tweaking the numbers, stuff like that… You miss out on so much money if you start a funnel or a podcast.. and then just turn on ads. Build Pressure! ...I use the two campaigns together. I build a launch campaign and build all this pressure, pressure, pressure, and because I have a podcast, I'll launch to my own audience. When they buy, I take all that money, (I don't take profit), I dump it right back into my Evergreen Campaign. So I never put a dollar of my own in my business because of that strategy. That's how I launch everything. I launch with a lot of pressure and then I take that cash roll it into my ads... and now my customers are paying for my ads. Marian: That's super smart, and I really love the way that you explained things, and the way that you put it out there to the public. It's super smart. You are one of most in-demand funnel builders, so everything that you say, people will think, “Oh, I'll go and implement it,” but you have a complete in-depth process of things to do before you even touch your laptop to build a funnel. Steve: Yeah. Marian: And I think a lot of people would miss a lot of that stuff. Can you debate a little bit on that process? I know we're getting close to wrapping things up here. Steve: That's fine. Yeah, I think the biggest issue, and I did the same thing, you know. I can't blame anybody for doing this... but when I first got ClickFunnels, the first thing I did... (and this is what I did for a while), was log in and build the funnel… ClickFunnels makes it so easy on the tech side to do stuff, it's attractive and it's sexy, and most people jump right to that… They say, “Hey, let me go build this sweet thing.” So they build it, this is literally how I did it. I remember one of the first funnels, I built a free plus shipping thing, selling a CD. I wanted to have a free plus shipping thing, so I went and I rebuilt all of Russell Brunson's Dot Com Secrets book funnel… I said, “What should I tell them on this page?” I went through, and I came up with something to sell on that page. I went to the next page, what should I sell on this page? What should I sell on this page? Then after I had all the products in there, I was like, “How should I sell this?” ...and I went and I wrote the sales message, and I put it all in there. THAT is the exact opposite order to where you find success. People need to get out of the mindset of testing products. You don't really test products. You test sales messages. The role of the sales message is to cause the desire for purchase. The product just fulfills on the promise that your sales message made. That's all the product does. The product should be amazing, but you really don’t need to test a product. It's NOT about that. What causes the purchase, is the sales message itself. So, I gather all this data from my competitors in the red ocean. I want something that's crazy competitive... and then I'm gonna take all that data and craft my sales message for those people alone. The worst thing ever is when someone walks up and they're like, “Stephen, I built this sweet thing, who should I sell it to?” I'm like, “Ah that is like square one. You jumped to 99…” FINDING THE WHO First, you start with the who. It's all about the who and understanding: Where they are? What do they want? What they don't want? Their current desires? What they've already been buying to try and solve their problems? (So you don't go make that and it's a step backward in a customer journey) You understand MORE about where these people are, and that creates your sales message. You go test that to those people specifically, and then once people are buying, then I go create the product to fulfill on. Super safe, completely the opposite order than what college taught me. A different way of thinking about it. Completely different than mainstream entrepreneurship out there. Marian: I get it 100%. Julie Stoian shared the same type of thing... we were talking about an online course, and she broke it down in the same exact steps. So I can see why for sure. Now you talk a lot about the red ocean, the blue ocean, and then you created something in the middle, the purple ocean. I know, a lot of people will say, “Well, my industry's too crowded. I got to compete on price. I don't know how to build an offer, whatever… How are they starting?” Let's say they do what you say, they start publishing, they find their voice, they create an offer, they create a sales message, all together. Are they testing that offer to the red ocean... and then they try to build their own type of blue ocean out of that? What's the best way to do that? Steve: That's a lot of strategies involved in that. Marian: Just the big picture. THE BLOODY RED OCEAN Steve: So this red ocean concept. You think back in the day where Al Gore created the internet, he didn't. He did NOT create the internet. But he claims he did. ...but you think about when the internet became publicly available for everybody in 1991… There was one internet service provider, that's it. You know? Straight up monopoly. You couldn't get the internet anywhere else. Then suddenly, all these other tech companies say: “Look at that, and they're like we could be an internet provider,” ...and someone else comes in, somebody else comes in, somebody else comes in. They start driving the price down because of competition. We actually want that. I want to have the most ridiculous red highly competitive, bloody ocean that is out there. I want it to be very bloody. I want it to be soooo competitive… Because when it is competitive, it's actual security. If the market of internet service providers is lasting long enough, what's cool about that is that in order for the market to survive, they have to start learning how to create new customers. They have to make customers out of people who are not planning on being customers. That is not easy, and most markets don't survive that. Most of us would not go into the beanie babies accessories market. You know or Pogs or Kmart or Sears, all these things that are dying….they didn't learn how to make customers out of people who were NOT planning to be customers. It's easy when a new thing comes out, they collect the easy people off the top who’d buy just because they're looking to buy something. It’s hard after those people have dried up, for a market to move from customer collection to customer creation. That is challenging. Most markets die because of that. I actually want a highly red ocean. I want a lot of competition... because it's a sign that the market is surviving and growing. Not all markets are red. I want one that's red. I want to be able to go in, (hopefully, this isn't too deep), and look at this really, really, really red, red ocean, and learn how to take a step out of it, and build a sales message that goes directly back into it. ...because they figured out how to create customers. It means I don't have to learn how to create customers. I just sell to those people and my sales message pulls people over to me. I don't have to create customers, I just have to collect them. It's very, it's kind of a different way of thinking. I don't know. Hopefully, it makes sense but like, Marian: It does. Steve: I've coached 10x of thousands of people in this now, and the thing that's scary is they go do all this work, they create all these funnels, they make all the sales messages, they're making all the things that we tell them to go do… BUT… They go and they plug them into a market that's dying, and when the market leaves, they now have to go back to square one... the who. “Crap, my who dried up. I don't know where they went.” The market left. The market died... and so they have to find a NEW who and go back to square one to create a new sales message and make sure that offers something that's sexy and fulfills… ...and make sure the funnel is something that is attractive for that market... and it's terrible, it sucks! It's where the entrepreneur in this game, (especially online), feel like their wheels are spinning... it's because they chose the wrong who. So I go in and say: Let's choose something that's insanely competitive Figure out how to throw rocks into it Talk to those who are only in pain… I'm NOT gonna talk to somebody in there and try to sell them if they're like a massive diehard, right. They're like, “I believe this stuff, this is my thing,” right? That's like watching the Superbowl with opposing fans in the same room: “Well, this team's better, no that team's better.” No one wins, right! It's that exact same thing… 99% of sales copy that's written out there by somebody that's brand new, they're speaking to somebody in the red ocean who's a die hard. It's a dumb argument. I don't speak to them at all. I find a market that's really, really, really red, and then I only talk to those people in there who are feeling pain and hate the market they're in. They just don't know anything different... That’s a very easy person they go sell. Marion: That's something that a lot of people just don't talk about… You hear everybody being like, “Oh, I'm afraid to get into that market because it's so crowded. I'm not gonna be able to survive,” but no, you just said the opposite: “No, go there because you don't need to create customers.. all of them are over there, and it's so much easier for you to get them out.” Awesome man, you’re literally just spitting fire here. Last question before we wrap things up in here… You're one of the few people that I know, (especially in this online game), that has two completely different audiences. You manage both of them so well in a way that you never like… I don't know I mean like correct me if I'm wrong, but it's very rare when you cross-promote between the two... maybe I'm wrong, I don't know? But I just, I'm so amazed by the fact that... I don't know how big both of them are, I know this one that I'm in, it's pretty large. Steve: A little big. Marian: Yeah. So then how do you manage to keep them you know not necessarily from a technical standpoint, but because you have to create offers for both of them. You have to publish to both of them. How do you manage your time and your strategy behind that? Steve: First of all I would just caveat everything right there by just saying please don't try that. It actually was NOT on purpose, but it worked for a few specific reasons… So one of them is the MLM space, and when you think about that, the reason I went into that is because of the exact same principal I was just talking about. Like, that's an insanely red competitive ocean. There was a lot of opinions around that industry, which is good. I actually want that. I don't want anything that's too blue. I want a lot of red... because then what I did, (and this is the reason why it sells so well, and why I don't actually have to manage it that much)... This is one of the easiest ways to create a sales message, create hooks, create podcast content, is you become the anti-red in your messaging. ...and my headlines in that space are: How I'm auto recruiting a downline of big producers without my friends and family even knowing I'm in MLM. ... and they're like what? The whole industry is built around attacking your friends and family, and so when they read that headline, it is the anti-red... and because of that, it's talkable. We drive ads, but on the ClickFunnels page, when everyone's like, “Who does MLM funnels?” Like, everyone says my stuff. I'm not doing any of that, and the reason is that I'm so strongly anti-red. I'm like, “Yeah, do the MLM thing, but don't you dare do it in the way they're teaching you...” and who does that speak to? It speaks to people who are doing it, who are in pain and hate it. They just don't know another way. Exactly as I was just saying. So it's talkable, and they do a lot of my selling for me because it's word of mouth. It's very easy... because no one's doing that, and then they can go, “Oh my gosh, have you seen this guy?” I'm very careful about what I sell, NOT based on the product... I'm careful based on the sales message and how abrupt it is in the red ocean. That's one of the biggest keys and one of the biggest misconceptions. For years, I walked around asking myself the question, “What should I sell? What should I sell?” … it's like paralysis. If you're listening or watching this now, and you're like, “I don't know what to sell... I don't know what to do?” … the reason's that you're starting with the wrong question. Instead of asking, “What do I sell?” … You ask, “Who should I sell?” And “Who do I want to sell? Who’s my dream customer?”... what should I sell gets really easy... because you just solve their problems and become the anti-red in your sales message. It’s waaay easier after you do a little research like that. Thanks so much for listening. Please remember to rate and subscribe. Hey, I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck. I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make. I've felt completely paralyzed by that in the past, and it sucks. I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me. #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different. #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business. Well, until now I've never had a system or product in my own business to help you build yours. Now, I'm finally able to be public about all this... If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com. The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business. You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com
Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Epic Aprielle who is a Master Business Coach & Strategist, Filmmaker, Author and Philanthropist Aprille Franks-Hunt is the Founder and CEO of Women Recharged, a transformational movement that amplifies women’s voices and triumphant stories of truth, and Coach, Speak & Serve™ (CSS), a next-level distance learning platform that helps modern day authors, speakers and coaches maximize and monetize their messages. To date, both companies have serves over 10,000+ individuals globally with tools, resources, training and support establishing Aprille as the go-to expert for purpose-driven entrepreneurs who want to do business on a higher plane and , in turn, reap higher profits and make global expansion a reality. Her whip-smart coaching philosophy is rooted in strategic planning, sustaining action and implementation, an approach she honed while revitalizing multi-million dollar commercial real estate portfolios as a consultant. When their high-stakes ventures were failing, investors and asset managers turned to Aprille to breathe new life into their businesses and bank accounts. With CSS, Aprille has revolutionized the concept of online community building and engagement, establishing an elite, high-result society with thousands of entrepreneurs who are impacting the world in monumental ways, from personal economic empowerment to social justice, in less than one year. Her formula for success is simple – faith, action and continuous education. Aprille propels her clients forward with the tools they need to manifest their own destiny, move into purpose, ignite momentum – and most importantly, to sustain it. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianvesanu
Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Peng Joon who is the CEO and founder of Smobble – a global brand that teaches people how to build, grow and scale an online business. Peng is also a platform speaker, and he has trained thousands of people in over 20+ countries all over the world. As a highly in demand speaker, he has shared the stage with Richard Branson, Tony Robbins, and other thought-leaders, motivators and marketers from across the globe. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Content Mutiplier Formula Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianvesanu
Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Julie Stoian who is a digital marketing expert and coach, currently making her mark on the internet as Executive Partner and VP of Marketing at ClickFunnels. She’s also the co-founder of the popular brands Create Your Laptop Life® and Funnel Gorgeous. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Ontraport Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianvesanu
Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Mark Lack with Shorten The Gap, a best-selling author of Shorten The Gap, Shortcuts to Success and Happiness. He's also an integral thought leader and paid advisor on the board of multiple charities. Mark is known as the nations top coach and speaker for millennials specifically in the areas of and personal development, entrepreneurial development and personal branding. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Ontraport Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianvesanu
Episode 002 Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In the 2nd episode of High End Client Acquisition Podcast Marian interviews Dan Lok - The King Of High Ticket Sales. Dan Lok is known as a world-class expert in up leveling people to achieve their greatest potential. As a two-time TEDx opening speaker, Dan has appeared on stages around the world with legendary business leaders like Robert Kiyosaki, T Harv Eker, Tony Robbins, Seth Godin, Les Brown, and Jack Canfield. In today's show, Dan will share with us the power of high ticket sales in a business, also the main difference between old way of selling vs high ticket sales and how you can implement them in your business. Dan also shares with Marian the secrets to become a high ticket closer and explains how anyone can learn how to close a deal in his high ticket closer program. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already.
Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. High End Client Acquisition podcast will help you learn a simple formula for attracting your dream clients, at the right price, completely on autopilot. Since this strategy involves a process that allows you to reach the exact people you can help by truly helping them, it will also build your authority and trust, and ultimately your personal brand at the same time. In this episode, Marian talks about his inspiration for this podcast and why you should think about client acquisition as being the most important part of your business. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already.
Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Brad Martineau with Sixth Division, a multiple 7 figure agency that helps entrepreneurs & business owners create automated client journeys with the power of automation. Brad shares with us how any business can become very profitable if a high ticket offer is implemented properly, even at the beginning stages of the journey. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Ontraport Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianves...
HUGE Thank you for tuning in, and welcome to the Online Footprint Project podcast! Today's guest, Marian Esanu, is a digtial marketing genius. A Clickfunnels 2 Comma Club Winner, and 7 figure business owner. To get his free cheatsheet on how he got his business to 7 fugures, click here: https://marianvesanu.com/cheatsheet ONLINE FOOTPRINT PROJECTA daily, live video podcast, interviewing successful entrepreneurs from around the world. Asking questions during the show, is the easiest way for you to reach industry leaders, to find out how they got to where they are today. To watch the video version of this episode, we can be found here:https://www.youtube.com/channel/UChoDRqYJ7CNrKGn-Gpj0sewTo watch the show live, join the: Online Footprint Project, Facebook group.https://www.facebook.com/groups/nicheentrepreneur/ I can be found on LinkedIn: https://www.linkedin.com/in/ross-mcfarlane/ Twitter:www.twitter.com/rossmack88