Podcasts about prezis

Diana Stafie este fondator al Future Station. Se ocupă cu o disciplină cu nume ciudat: foresight. E disciplina care te ajută să înțelegi încotro merge lumea, în diferite domenii, pe termen scurt, mediu și lung. ”Cele mai multe informații”, spune, ”sunt despre trecut, dar toate deciziile noastre sunt despre viitor”. Am vorbit cu ea despre cum să-ți construiești un cadru care să te ajute să iei decizii mai bune, chiar dacă viitorul e azi mai incert decât oricând. Despre cum construiești un sistem care să-ți arate încotro merge lumea și cum deosebești un semnal slab de un trend puternic. Despre adevărul că, deși realitatea și contextul se schimbă, unele lucruri rămân mereu valabile, cum ar fi nevoile umane fundamentale. Și despre întrebările importante în business și în viața personală într-o perioadă impredictibilă. Ideile principale, împreună cu o selecție vastă de resurse, se află aici: Diana Stafie: Viitorul nu mai poate fi prezis **** Acest podcast este susținut de Dedeman, o companie antreprenorială 100% românească ce crede în puterea de a schimba lumea prin ambiție, perseverență și implicare. Dedeman susține ideile noi, inovația, educația și spiritul antreprenorial și este partener strategic al The Vast&The Curious. Împreună, creăm oportunități pentru conversații cu sens și întrebări care ne fac mai buni, ca oameni și ca organizații.  **** Note, un sumar al conversației, precum și cărțile și oamenii la care facem referire în podcast se găsesc pe andreearosca.ro/podcast. Pentru a primi noi episoade, vă puteți abona la newsletter pe andreearosca.ro. Dacă ascultați acest podcast, vă rog lăsați un review în Apple Podcasts. Durează câteva secunde și ne ajută să îmbunătățim temele și calitatea și să intervievăm noi oameni interesanți. 

What do Bono, Nev Schulman, Ne-Yo, TED and SXSW have in common? They all rely on visual storytelling using Prezi to deliver impactful presentations. On this week's episode of The Inbound Success Podcast, Prezi Head of Creative Services and Chief Evangelist David Hooker shares his process for taking a presentation topic and building a narrative and visual story around it. In addition, he goes into detail about the science behind effective presentations, and how that influences the ways in which the best public speakers deliver their talks. Listen to the podcast to learn more about David's approach to visual storytelling, and learn how to apply these lessons to your own presentations. Transcript Kathleen Booth (host): Welcome back to The Inbound Success podcast. My name's Kathleen Booth and I'm your host. Before we get started today, just one quick announcement. As you may have heard if you've listened to the last few episodes, the podcast now has an Alexa skill. So if you have any desire to hear me in your Alexa speaking once a week about inbound marketing and talking to really interesting practicing marketers, simply go to your Alexa app, under skills search "Inbound Success," and you'll find us there. With that, I'd like to introduce my guest for this week who is David Hooker, is the Head of Creative Services and Evangelism at Prezi. Welcome, David. David Hooker (guest): Hi, Kathleen. Congrats on being Alexa compatible. Kathleen: Thank you. I'm not sure anybody actually wants to hear me talk for an hour every week on Alexa, but it's there for those who want it, right? David: Yeah. Slowly Alexa's starting to do everything around my house, so I can see myself saying, "Alexa, play that podcast." Kathleen: Yeah. It's pretty neat. It's fun to play around with. Well, for those who don't know who David is, or don't know what Prezi is, David is with Prezi which is a cloud based presentation platform. And in addition to being their Head of Creative Services, he also is the cohost of Prezi's podcast which is called The Narrative.  One of the reasons I'm so excited to talk to you, David, is that you have such an interesting background. You've worked with some really interesting individuals and brands to convert their stories into a more visual format, and you've given a TEDx talk. So I feel like we have a lot of ground to cover. Before we jump into it, can you tell our audience a little bit more about yourself, your background, and maybe a little bit about Prezi? About Prezi David: Thank you very much, Kathleen. I'll be more than happy to. As you mentioned, I am the Head of Creative Services and Evangelism at Prezi. And what that means on a day-to-day basis, what I do on a day-to-day basis, is that I'm making presentations. So, I'm making them obviously sometimes for myself, like you mentioned the TEDx talk, but more commonly I'm making them for the speakers that we work with. The wonderful thing about being a marketer for a product like Prezi is that Prezi has this inbuilt plurality, right? It's a presentation tool. Most of the time you do a presentation, you are presenting to people other than yourself. There aren't many mirror-based presentations. There's usually two or three people in the audience. So, we work with some really great, fantastic speakers. We've done around 30 talks with TED. We've worked with people like SXSW. I've been lucky enough to work with likes of Bono and Nev Schulman on MTV. We know that Ne-Yo is a big Prezi fan, that's the singer who's still pretty popular but was really popular in the 90s when I was growing up. And so yeah, I'm working with them to take the narrative or the story they want to tell and build the visuals that go with that presentation. The creative services part of my title means that I'm doing that exact same thing but with our top clients which are many of the Fortune 500 companies who have a message, a story, a product to sell. And we do do this same activity with SMBs -- smaller companies who come to us who have a message, story, or product that they want to sell, that they want to get out there. And we work with them on the narrative of that. In particular, we work with them on the visuals that accompany and tell their story. And of course we do that with Prezi. So, the unique thing about Prezi is that rather than taking the slides "A, B, C, D, E, this happened, then that happened, then that happened, then that happened, then that happened, then that happened" approach to presentations -- that very linear based way of thinking -- Prezi uses an entire canvas, and you can lay out all of your information on one canvas and then move around it in a way that makes sense. That really helps your audience remember. You don't have to take my word for that. We actually were lucky enough to be on the receiving end of a study from Harvard which shows that when you take a Prezi presentation and compare it to no presentation or a PowerPoint presentation, we actually came out on top as more than 25% more engaging, which I think everybody wants to be more engaging, so that's super cool. And so yeah, that's me and that's what I do, and that's a little bit about Prezi. Kathleen: Prezi is fascinating to me because I've done a lot of public speaking in my time, and it does get really, really boring after a while to do PowerPoints, and you sort of feel like the creative life is getting sucked out of you. I've used Prezi, and I remember looking at examples. I don't remember if I saw them on SlideShare -- I'm not sure exactly where they were at the time. But what fascinated me about Prezi, at least in the way that I was looking at using it, was that when you zoom out, you can create one larger picture or image if you will. In my case, I think I wound up using the image of somebody hitting a baseball out of a baseball park. And then when you zoom in, you can take each element in that bigger image and turn each element into almost like the equivalent of a slide, like it's own individual message or thought. And I just thought it was so interesting how it's almost like these layers. I think of it almost like the Russian dolls that come one out of the other. And the way that I had seen Prezi used and that I really loved was in particular those presentations that had the big image where you zoom out, and then every time you zoom in, it revealed something new, which I thought was so interesting. But I'm sure there a million of other ways that people have used it. David: It's wonderful that you should think of it in that way because what you've done is you've associated Prezi with a metaphor. In your case, it's the Russian dolls. I'm sure there's proper word for that but I honestly can't remember it at the moment. The dolls that come out of each other, you've associated it with a metaphor. That's one of the great things about Prezi is that you can build that visual metaphor. On a really simple level, that can be, "I want to talk to you about this product that we made, and here's the journey that we went on to make it." Or, "I want to talk to you as a customer and establish empathy with you and here's the journey that I see you on." The journey, if we're gonna relate a visual metaphor to it, the most common one that we would do with that is something like a mountain. You start at the bottom of the mountain, you get to the top of the mountain. But by showing everybody the whole, and then like you said, zooming to certain parts of it in a way that makes sense to the story you're telling, it helps people remember because they associate the visual with where you were at the time, and they're like, "Oh yeah, I remember this because I was at this point in the mountain, and I've gone up this far but I still have this far to go." It's a technique that memory champions ... I'm sure everyone's heard of techniques like the memory palettes or the method of loci. Memory champions don't just associate a visual with something they have to memorize, they associate a series of visuals in a space. Commonly it's their house or their front room, it can be their kitchen, whatever it may be. And it's the fact that you remember where one thing is helps you remember the thing next to it. Kathleen: That's so interesting. I think about the types of conversations we have on this podcast, and I'm always interviewing marketers. And sometimes they are dealing with challenges like we're going to have somebody speaking at a conference, how do we make an impact? How do we generate leads? How do we take away value from this talk that someone's giving? And then other times, I've done plenty of interviews with people who themselves are thought leaders and they're building personal brands and going out and speaking, and they want to be different and they want to stand out from the usual boring crowd of PowerPoint, the sea of PowerPoint lameness. I think that this topic is gonna resonate with a lot of people listening because there's a massive chasm between throwing up a PowerPoint template with five bullets and going to what you're talking about. And I think what fills in that chasm is an understanding of how to tell a story. You kind of touched on that. It's not just about changing what something looks like visually, it's about weaving a narrative. How to Build Visual Stories Maybe you could just start by talking about when you work with some of the clients that Prezi has. The people like Bono that you've helped, how do you start? I assume they come to you with, "I need to give a presentation on X." Where do you go from there? David: Yeah. Commonly, and I think probably the people listening to this podcast are in a little bit of a different life situation from Bono ... Kathleen: Maybe not. David: Maybe not. Rock stars of the world, if you are listening, hello. But I'm gonna make that jump and say that they probably are. So, someone like Bono would probably come at it in quite a different way. Another common question I receive a lot is "What's the one thing that you've attained about presentations?" And for me, it's the apathy with which people approach their presentations generally speaking. It's getting a little bit better, but there are still so many people who approach a presentation with, "If I can just get through this without embarrassing myself, that will be enough." And the problem is when you set the bar there, where you set the bar at acceptable or okay or not so bad, then you're never gonna get above that. I understand why people do do that. Presentations and public speaking, they're scary things to do. We've done a lot of research into phobias because we know that people find public speaking scary. And I've seen studies where public speaking has been listed as a phobia on the list above death, which when you think about it is really silly, because the worst thing that can happen to you on stage is that you die. So it doesn't make sense to be more afraid of public speaking than death. But somehow, irrationally, that is what happens to us. So, that's what leads to the apathy. So to make that comparison back to someone like Bono, Bono is approaching his presentation with ... and it was TED presentation, with TED obviously having a huge platform, but he was approaching it with, "This is my opportunity to make that ... my opportunity to have that impact." If we were to approach every presentation with, "The reason I'm doing this is so that I can make an impact. This is an opportunity. I have to stand out." As marketers, so much of what we do is about telling stories and it's about standing out, but we don't always take that same approach to our presentations. So the very first thing that I try to work with with any client is, "Why are you doing this? What's your motivation for doing this?" And some people really commonly come to us with, "Well, I kind of have to and I just wanna get through it." And we try and get rid of that. That's the first place we get rid of. "Why are you doing it? What impact do you want to make? What do you want the audience to walk away with? Let's just focus on that." The other common kind of secondary mistake that people make is they think a presentation is all about them. "This is my time to shine. This is my time to stand out." That's better than being apathetic and just wanting to get off stage, but the best presentations are about the audience. You can be a really super engaging speaker, you can be funny, but if you don't achieve the thing that your audience want to get out of this presentation ... I can walk into a sales pitch, be super funny, engaging, people think I'm cool, but if I haven't talked about my product at all it's a waste of their time and my time. So, always start there as well. What do you want the audience to get out of this presentation? What do you think that they're coming into the room wanting to hear and how are you gonna change their mind or influence them or any of that stuff? You start with that, build your presentation from that point of view, always come back to that. And you'll find that you'll end up shining because you've put them at the center. Kathleen: And how do you shift from presenting to storytelling? David: Well, I think there's this kind of ... I don't know the right word, there's this mystique now that's being increasingly attached to storytelling. I see lots of storytelling as a title, we're seeing more and more chief storyteller or storyteller-in-residence. It's a skill linked on LinkedIn. Everybody is a storyteller. It's a democratized thing that everybody does on some level, except for maybe teenagers who are going through that phase that we all went through where you don't really talk to anyone. My point is when you come home at the end of the day at work and you talk to your significant other, family member, child, brother, sister -- whoever it is, and they say to you, "How was your day?" -- that's an opportunity to tell a story. Unless you just go with, "It was okay ..." Kathleen: Which a lot of people do. David: Which a lot of people do. The moment you do more than that, you're a storyteller. The moment you meet up with a friend and you tell them about what happened last week, you're a storyteller. What I would encourage people to do is those moments where you're having a great conversation or someone is reacting really positively to what you said, what is it that you're doing there and taking that and translating and putting it into your presentation. That's what people want. They want stories. They want anecdotes. People love stories. There's this common misconception that we have that our attention span is shrinking. You've probably seen that stat that our attention span is now down to eight seconds. A goldfish's is nine seconds. All millennials are, therefore, worse than goldfish. Kathleen: Yeah. David: I don't think this is really true. I had a goldfish when I was younger, and I never really had that much of a great conversation with it, despite some trying late night. Kathleen: Yeah. I wonder how they get the data on how long the goldfish is paying attention. Really how are they measuring that? David: Yeah. The point of that stat is that you've got eight to nine seconds to make an impact. The amount of time that you have at the beginning of a presentation to really capture people's attention is shrinking. At the same time, I mean do you have a subscription to something like Netflix or Hulu? One of those. Kathleen: Oh yeah. Yeah. David: Yeah? What's your favorite show? Kathleen: I'm going to answer that a little differently and tell you what my husband's favorite show is, because he's so obsessed that he's taken over our television. Currently, he is binging on Vikings. David: Okay. How many episodes of Vikings does he watch in a night? Kathleen: I mean three or four, depending upon how early he starts. David: Okay. I'm saying probably he's spending about four hours of his undivided attention on Vikings, right? Kathleen: Yeah. David: That's not an eight second goldfish amount of attention. Four hours is a long period of time. I bet if you watched something like Vikings -- I've never seen it, but the things that I'm binge hooked on -- what they're really great is that first eight to nine seconds will be fantastic, will be captivating, will hook you in and keep you there. We are really, really looking for great quality content. We want to be engaged. We want to hear these stories. The thing that we're up against is that there's more competition than ever before. Your phone in your pocket right now, people listening to us speaking right now, if we're not interesting enough, they can take out their phone -- don't do this people listening -- you can take out your phone and start looking through Twitter, Facebook, Snapchat, news app, whatever it maybe, for something more interesting than what we're doing now. It means that we have to raise our level and be more engaging. Don't blame the lack of attention on phones and the way it's trending. You need to up your game and really come at it. Storytelling is one great way of doing that. You story tell all the time. Think of those times when you're storytelling and watch what you do and watch what other great people who tell stories do, and learn from it. Nick Hornby is one of my favorite writers. I was once at a recording of a podcast in London and Nick was reading from his new book. People had the opportunity to ask him questions. Inevitably, the first question was, "Nick. How do I become a better writer?" The first thing he said, "You need to read more." Kathleen: Yeah. Becoming a Better Storyteller David: That's the first thing you need to do, you need to read more. If you feel that you're not a great storyteller, it's not something that you do often, start by consuming. Yeah, you can watch things like Netflix and movies and -- Kathleen: TED Talks. David: TED Talks. Screenwriting books are very good places as well to look at techniques for things. I would also encourage you that when you're out with your friends and you notice that one of your friend's stories are better than other people's stories, what is it about that friend that's engaging? How are they structuring their story? I bet you that that story that they're telling, it's not the first time they've told it. It might not even be the first time you've heard it, but you love hearing it. What is it about it? How are they structuring it? Which elements do they bring in when? Are they using comedy? Are they building up drama? Are they using juxtaposition between one thing and another? Just analyze it a little bit. You don't have to do it openly. Please don't do it openly, you'll just ruin the story for everyone. Think about it yourself. Kathleen: I wonder if people don't spend more time on this because they get intimidated. What I mean by that is that, for example, I've seen so many articles on storytelling and talks on storytelling and, a lot of the time, what it focuses on is you need to create these story arcs. You have to understand the construct of the hero's journey and apply it to what you're talking about. These can be fairly abstract concepts. I think sometimes people hear that and they think, I don't have the time to learn all that. I'm just not even going to start. Whereas what you're saying, it sounds like it's really more about, think about what's happening and working in your real-life and just start to test some of those strategies out. Would you say that's accurate? David: Yeah. That's definitely a way you can look at it if you do find something like that intimidating. I would also say that things like that are not quite as intimidating as you think they are. If you actually get into them and read them, you'll see that they're telling you to do things that you've seen before, like you've seen that in a movie or you've heard it in a bar conversation. Just because they've got technical language attached to them doesn't mean that you should find them frightening or difficult. Try and look at them as a way of enlightening yourself. This is getting back to that point about apathy, that people try and approach their presentation as "this is something I just want to get done." If you just want to get it done, then don't bother doing it. Put time and effort into it. It always amazes me. I've worked at, for example, startup pitch competitions, some of which have had huge prize money available to get pitching. I've seen people walk in and they haven't got their slides ready and they present the next day. You're like, "This could change your life." They're like, "Yeah, but I just kind of want to get it done." You're like, "How? Just how about taking the time to think it through and put a real conscious effort into it? This is really, genuinely the moment that could change your life." Kathleen: I would 100% second that. A few years back, I participated in a program through Goldman Sachs, because I had a startup at the time. They ran us through pitch coaching for a three slide, three minute rocket pitch. Not only did we go through pitch coaching, but then we had to do successive rounds of almost competitively pitching leading up to the big event. What I started with, in terms of my presentation and my verbal delivery, was so dramatically different than what I ended with. It was like, unrecognizable. I couldn't agree more. It's amazing what advance preparation and vetting things in front of other people and getting feedback etc, what that can do for refining your delivery. David: Most things we do in life benefit from putting hard work into them. Books go through endless iterations and rewrites and edits on them. Movies, the same. They go through focus groups and all of that stuff. I think what happens is that we see some of our favorite speakers speaking on stage and they have this magnetism or charisma, and we mistake that for thinking that they just have that. It's just that mystical X factor that they just have. If I don't have it, then there's nothing I can do. It's not true in any way, shape or form. I think one of the big favorites of business pitching and product pitching is, of course, Steve Jobs. If you look, even do the smallest modicum of research into how he put his pitches together, they were rehearsed within an inch of their life. They were done again and again and again. He insisted on doing them in the space. He would get part of the way into his pitch presentation, do something he didn't like and do it again from the beginning until he did like it, again and again and again and again. He put a lot of work and effort into it. Like you did with your three minute thing, when I did my TEDx presentation, I wrote 14 versions of the script. I did one general pitch. I then practiced in front of people on Skype calls and in person. On the day, I was pacing around the venue practicing again and again and again. If you want to be good and if you want to do it well, you've got to put the work in, and don't think that other people who look effortless got there because they didn't work. That's not true. There are very, very few people who can get up on stage and just wing it. Kathleen: Yeah, absolutely. Turning Stories Into Visuals Kathleen: Now, shifting gears for a second, one aspect of this is preparation and the work that goes into creating a great presentation and being able to deliver it verbally in a way that is flawless and that is tight. I would love to talk a little bit more about the visual aspects of this. One of the things that you do so well is help people take what's inside of their head and instead of vomiting out 10 slides full of bullets, you help them turn it into a more visual story. Can you talk a little bit about how that process works? How do you start to transform these concepts into visuals? David: We always start with narrative or story. We start with the scope of the content, like, how many things do you have to say within this talk? I've got three things, I've got four things, I've got five things... We always start with knowing what that is and what the milestones you want to hit along your journey are. I want to talk about the product, I want to talk about how it's going to help you live a better life, and I want to talk to you about the pricing. Then, I want to talk to you about the timeline should you choose to go for it. Okay, I've got my four things. Then, when you know the scope of content, you start thinking about the hierarchy of content. This is more important than this. That's more important than the other. Even my graphic visual designers, people who spend their entire lives in visuals, start that way. There's different ways to plan. I follow like an essay plan kind of thing. I spent a lot of my time in university writing English and history papers. I'm used to planning my content that way. My designers use Post-it notes and put things up on a board. Some of them do really rudimentary sketches. Don't think to be a great visual designer or a person who is really great with visuals you have to know how to draw. I can tell you, I have some designers on my team whose drawings are really laughably bad. That's not really about it. Don't think that you need to be an artist to be a good designer or a good visual person. Then, once you know the scope of the content and the hierarchy of the content, then you can start looking for visuals that fit that. If you start with a visual that you like and then try and make your content fit that visual, you're going to end up in a world of trouble and it won't work. My point here is that visuals supplement narrative. They don't dictate it. Then, when it comes to choosing, that's the part of the process that we invest the most amount of time into. We look at an incredible amount. It's getting back to that Nick Hornby part about consumption, we look at a lot. We make mood boards. We scroll through Google Images, through things like Getty and Shutterstock and Unsplash and all of these wonderful resources. We look and look and look and look and look. Then, we try and match it with the scope and the hierarchy, this fit, the mood of this is the same. Almost every company has a mood that they want to hit. You'll be surprised what you can do with typing an adjective into Google Images and seeing what you find and seeing what other people are doing. You're not going to really change the world with graphic design. It's a wonderful place to be a non-designer designer, like someone who hasn't been to school, because there's so many resources open to you. So many of them are free. Something like Unsplash is just free photography that anyone can go use, and it's just beautiful. We spend hours just looking through, just seeing what there is and becoming inspired and using what you like. There's so much out there that you don't need to go back to 1980s clip art. The world has moved on from there. Things like The Noun Project do icons and iconography on a much better scale than anyone has ever done them before. Kathleen: Yeah. There is so much available these days, it's really true. Between icons and illustrations and photos and clip art, what have you -- I mean, there's almost no excuse not to have great visuals because there is so much out there to pick from. There is a lot of free stuff, but there's also a lot of very low priced imagery. David: Yeah, absolutely, and there's so many great libraries of content. For example, if you're an email marketer and you want to make a really nice looking email, there's a website called Really Good Emails, and it's free to use, and you can just look through what other people have done. Imitation is the highest form of flattery. Everything is stolen from something else somewhere along the line, more or less. Usually, it's very difficult to be truly original. It kind of doesn't matter. I mean, not copy it like pixel for pixel, but be inspired, for sure. Kathleen: Yeah, absolutely. I mean, I would think it's in some ways the same as telling stories. Don't they say there is no original story? David: Absolutely. Kathleen: Every story follows some kind of a pattern that's been used before. David: Yeah, absolutely. Kathleen: Yeah. I was talking with somebody the other day about this. It's somebody who's a mentor of mine. I have an idea for something I may want to pursue as far as writing and speaking about, and I said to him, "But I feel like people have talked about this before," and he's like, "Let me just tell you. There is nothing new that anybody is talking about." He was like, "It is all about the delivery. It is all about how engaging you are, and if you can tell the story better than anybody else, then it feels like it's the first time it's ever been told." I do think there is definitely something to that. David: Yeah and some people like to hear stories more than once. I think it's that's why people who watch Game of Thrones also love Lord of the Rings. Right? Kathleen: Yeah. David: There's not a huge difference between them. Lord of the Rings and Game of Throne fans are probably throwing stuff at walls right now. Those are very common themes in there, like of feeling and mood. That's why people say, "I'm a sci-fi fan," because they enjoy that kind of thing. So you can tell the same story again if you just put your slight tweak on it, for sure. Kathleen: Yeah, absolutely. Well, one of the things that I think would be really interesting for people listening is if they could see examples of what you think are some of the better presentations or some of the better Prezis they have been done. Is that something that we can include in the show notes, some links to some great presentations? David: Absolutely. How could I turn down such an invitation? Kathleen: I mean, I want to see them. I'm sure other people do as well. David: Sure. Sure. I'll definitely send those over. It's as simple as going to prezi.com/gallery. That has a "greatest and best." Some of our most famous ones are on there and that would be a great place for anyone to start. Kathleen: That's great. IMPACT has a big conference coming up in August, and I'm going to be doing some talks there, and so your timing is really good because I have a feeling I'm going to spend a lot of time in the gallery getting inspiration for my own talk, so that's great and I can't wait to check those out. David Answers Kathleen's Two Questions Now, before we close, two questions I want to make sure to ask you that I ask all of my guests. First is -- and you work with lots of marketers and brands doing marketing -- company or individual, who do you think is doing inbound marketing really well right now? David: For that I think I'm probably going to have to kind of go with something that has had an effect on me personally. The world has changed. There's a lot of new apps and things out there, and we do things very differently, but I think the one that's had the kind of most profound effect on me is Airbnb. It's really changed the way I travel. I don't think I've stayed in a hotel for quite a while, and I travel a lot for my job because I love travel. I've lived in Asia. I've obviously lived in Europe and, now, I live in the U.S. A really great travel experience for me is one where you feel at home. Right? It's almost like cheating. I'm here in Italy now, and I'm kind of Italian because I live in a flat above there. I live here. I'm not a tourist, right? People hate to feel like a tourist, and I hate to stand out as a tourist. Airbnb has really helped me achieve that feeling. What I love about their inbound marketing is they realize this. Right? They know what it is that I love about being there, their campaigns, their hashtags, their recommendations that come to me, not just for homes, but for experiences as well. It's all done very timely, very well, and very accurately. Whatever they're doing is really working. Kathleen: Yeah. You know, it's very interesting because that notion of the recommendations, and these brands that are able to feed things to you that they can tell that you love. One of the things that I've really begun to notice more is just what a game changer the use of artificial intelligence is, and having a great recommendation and it's the same thing you mentioned, Netflix earlier or Hulu, or I see it on Spotify. These platforms that are able to watch your behavior and then feed you things that are great matches to what you're already consuming. They develop such an innate virality, and they're so sticky because you can't help yourself, and I think there is an opportunity there for marketers who are not maybe in that same kind of an entertainment world to apply that same principle. I think Airbnb is a great example of a company that's gone that really well. David: Yeah. It's another thing that people put a lot of effort into. You mentioned Netflix. Netflix have the fantastic blog on Medium where you can read what their growth department are doing with thumbnail images, geo locations, all of that stuff, and they can have a dramatic effect on how much of the series you're going to consume just by that first thumbnail image that they show you, and they're spotting patterns and things like that, and that put a lot of time and effort into that. So that doesn't happen by mistake. Kathleen: Well, now, I'm going to have to dig up the link to their Medium blog and put that in as well because you have me intrigued. I haven't read that. David: It's fantastic reading, and they're very transparent about what they can do. It's honestly quite frightening about what influence it has. Everything from whether it's a man's face, a woman's face, certain series. I can't remember the specifics, but there are certain series which do better in certain locations with a woman's face versus a man's face. It's really impactful to read that and see our inherent biases at play. Kathleen: Fascinating. Yeah. It's fascinating. That's a rabbit hole that we could go down for an entire other podcast. David: Yeah. We should probably get someone from Netflix on to do that. Kathleen: Yeah. I would love that. Netflix, if you're listening, I would like to talk to your growth hacker. So the second question I want to ask you, and this is the perfect segue because, I mean, things are changing so quickly in the world of digital marketing, and it's so technologically driven in terms of the data that's available. How do you stay up to date? How do you keep abreast of all of that? David: I'm going to have to admit to being a little bit lazy. I'm not the only one, though, to say I really do wait for content to find me, and I think that goes back to the point we were making before about recommendations engines and stuff. I'll open up my feed, and trust that the right thing comes in, but I do consume those feeds a lot, especially my LinkedIn feed is something that I spend more time on than I ever used to. I think they're getting better and better at feeding me the right stuff. I spend a lot of time there and Facebook, and wherever it is, news apps and that stuff, waiting for things to come in. Personal recommendations that come in from colleagues play a big role in what I get, but I know that they're consuming content in the same way. We did a study recently into the way people get their content, and that percentage of people who wait for it to come to them is growing, and growing, and growing. I think that marks an opportunity for us as marketers that the people are almost sitting back and saying, "Okay. Give me what you got." Kathleen: Yeah. It's interesting that you mentioned LinkedIn and I'm a big LinkedIn fan, but I'm also a big Twitter fan. When it comes to feeds, one of the things that I've observed is, regardless of where you are, there's a lot of people out there who will say things like, "LinkedIn doesn't give me any value" or "Twitter doesn't give me any value." I think the other element to how much value you derive out of those feeds is like the quality of what you're putting into it. If you're somebody who's going out and just following everybody and anybody, then your feed is going to be cluttered up with all the information from anybody and everybody, whereas, if you're more selective, if you curate the people that you follow, et cetera, I think you can really construct a very high quality feed of information. David: Yeah, absolutely. If I think about it, when I'm looking for things on Twitter for that, I will commonly go to the Prezi feed because we curate that and we see what's coming in. My own personal feed probably has more of my own personal interests, so things like the World Cup, which is going on at the moment. If I were to read that, it's just endless amounts of that. The point you make about being selective over who you follow I think is a very valid one. Kathleen: Yeah and I've seen LinkedIn making a big resurgence lately. You're one of many people recently who's been mentioning that more when I ask that question, so there's definitely a lot of good buzz going on with LinkedIn these days. David: Yay! I'm not alone. How to Get In Touch With David Kathleen: Yeah. Well, this has been so interesting. I can't wait to check out the gallery on the Prezi website. If somebody wants to learn more about any of this or get in touch, tell us the best way to find you online. David: So you can start with LinkedIn. I respond to everybody who writes to me, so it's David Hooker Prezi on LinkedIn. I'm the only David Hooker here. I checked again this morning. It's just me. At Twitter, I'm @HookerDavidJ, and then if you want to check out Prezi, you just go to the Prezi.com website. Kathleen: Great! I should also mention before we go that David does have a podcast himself. He and a cohost are the faces behind The Narrative, which is all about storytelling and narrative strategy, and data visualization, et cetera. So some really good stuff there. If that's a topic you want to dive more into, check out his podcast. If you liked this podcast and learned something, I would really appreciate if you would consider giving it a review on iTunes or Stitcher, or the platform of your choice. And, finally, if you know somebody doing kick ass inbound marketing work, please Tweet me @WorkMommyWork because I would love to interview them. Thanks, David. David: Thanks, Kathleen.

Cuando éramos estudiantes parece que una de las cosas que le fascinaba a los profesores era vernos delante de nuestros compañeros haciendo alguna exposición de cualquier tema, tal vez sobre algún acontecimiento histórico o sobre por qué pluton ya no es un planeta o incluso ¡por que no! hablar sobre tu vida, o incluso sobre la vida del profesor, yo que sé. El punto es que todos en algún momento de nuestras vidas pasamos frente a nuestro grupo y con poco o mucho miedo empezamos a explicar algo, pero más importante aún, para formalizar nuestro discurso empleamos algunos materiales de apoyo, yo recuerdo que en mi infancia llegue a usar pliegos enormes de cartulina para hacer algún dibujo que ejemplificara la idea que estaba por exponer y ya en la secundaria e incluso en mi universidad no había herramienta mas efectiva que el todo poderoso Power Point!, pero estamos hablando que eso ya fue hace varios años y te confesare que hace pocos días recibi un curso por parte de una marca coreana muy importante en el ramo de la tecnología y mi desepcion fue ver que aun estaba presente esas presentaciones de Power Point, por ese motivo medite sobre los grandes errores que cometemos al momento de dar una exposicion a un cliente y como podemos pasar del éxito a un rotundo fracaso desde la primer diapositiva, asi que sin mas preámbulo vamos a platicar que debes y no debes hacer en una presentación a un cliente. Por mucho cariño que le tengamos a Power Point lamentablemente ya no es lo de hoy por que en estos días las personas somos mucho mas visuales y exigentes al momento de recibir información por tal motivo quiero recomendarte un servicio llamado Prezi que en pocas palabras es una plataforma online donde puedes diseñar presentaciones con un estilo mucho mas profesional que su contraparte nativa de Windows, tomando el control de detalles como el flujo en como se desplazan los cuadros de dialogo hasta la posibilidad de interactuar con el fondo de pantalla de la presentación para hacerla lucir mas dinámica, Prezi viene a revolucionar la forma como exponemos, además su flexibilidad te permite darle desde un toque muy casual hasta muy formal jugando con toda la gama de colores y montando las imágenes, videos y audio que uno desee, y si hoy no te sientes muy creativo no pasa nada que siempre puedes usar alguna plantilla pre creada por Prezi o incluso usar la presentación de algún usuario de la comunidad de Prezi. Aunque puedes usar una cuenta gratuita con ciertas limitantes como no poder presumir tus Prezis a tus clientes a menos que tengas una conexión a internet y accedas a la plataforma, puedes convertirte en un usuario Pro por la cantidad de 20 Dolares Mensuales que equivale a mas o menos 410 pesos y eso si la moneda americana no deja de subir, al tener este tipo de cuenta dentro de Prezi puedes descargarte tus presentaciones y llevarlas de forma portable para exhibirlas en cualquier lugar, si me permites mi humilde opinión lo considero un precio justo si consideramos que con la cuenta Pro también accedes a un montón de herramientas para editar tus imágenes dentro de tu Prezi. Pagina de Prezi----------- https://prezi.com/upgrade/ Prezi para empresas ------------ https://prezi.com/business/

David Knuffke is an educator in the Deer Park School District, in Deer Park, NY. He has taught Biology, Chemistry, and a series of electives, several of which he created for his district. David has developed a wide collection of materials for his AP Biology and Honors Chemistry students, and he also makes his materials freely available to any interested colleagues. These resources include a series of videos that serve as the major text in his Honors Chemistry course and a series of Prezis that span the length and breadth of his AP Biology curriculum. David is also actively involved in the science teaching community at the local, state, and national levels. In 2015 David was a New York State Finalist for the Presidential Awards for Excellence in Math and Science Teaching. In 2012 he was the recipient of the Kim Foglia AP Biology Service Award by the National Association of Biology Teachers. Many AP Biology teachers will know him as a former moderator of the College Board AP Biology Teacher Community. David also founded the "Unity & Diversity" Science Teacher Writing project, which publishes annual collections of writing by science teachers. David is the co-host of "Horizontal Transfer", a weekly science education podcast with Paul Andersen.

Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Okay, you have the iPads or shiny new Chromebooks in your classroom. What do you want to do with them?  How are you letting your students use them in their learning?  Apps?  Websites?  Which ones are the cools ones today? Sharon and I share our thoughts on what it means to use technology in the classroom in a meaningful way.  Hint:  It is about the learning! Join us as we figure all this out and more! Transcript [Welcome to the Teaching Bites Podcast. Here are your hosts, Fred and Sharon Jaravata.] Fred Jaravata: Ba-ba-da-bomp-bomp. Sharon Jaravata: Bomp-bomp. Fred Jaravata: Hi everyone. I’m Fred Jaravata. Sharon Jaravata: And I’m Sharon Jaravata. Fred Jaravata: Welcome to the Teaching Bites Show where we connect you … Sharon Jaravata: With people and ideas to take your teaching to the next level. Fred Jaravata: Yes. Sharon Jaravata: Hi everyone! Fred Jaravata: We are recording live from San Francisco on this Labor Day weekend and we really hope you guys are enjoying or have enjoyed when you listen to this your Labor Day weekend, right? I know everyone has started school. Sharon Jaravata: Yeah. Fred Jaravata: And we’re back to the grind. We’re back to the grind and just know, take care of yourself and take some breaks here and there. OK? Sharon Jaravata: Take a day off. Fred Jaravata: If you can. Sharon Jaravata: Not because you’re sick. Fred Jaravata: But also after work, go for a run. Do the yoga class. Get a massage, a chair massage. I think I mentioned this before. Get a chair massage at the mall. Sharon Jaravata: Those are cool. Leave your clothes on. It’s 15 minutes. Done. Fred Jaravata: Yes. Leave your clothes on, please. Well, for me, yeah. OK. So on this episode, we’re going to talk about – real quick about how to use technology in the classroom. Now we know that a lot of schools have started or probably in year one, year two, maybe in year three and four, that they have laptops, iPads, Chromebooks in their classroom available now. Sharon Jaravata: So I actually want to stop right there. So when you say technology, do you mean those kinds of electric devices … Fred Jaravata: Now, let me stop right there. Sharon Jaravata: Yeah. Fred Jaravata: I’m going to clarify that. So let me continue with that. People think that the Chromebooks, iPads – there’s this misconception. Well, I guess the media – everyone talks about technology and rightfully so. When we talk about technology, it’s basically the newest things, right? We think of a technology company, Facebook, Google. The shiny objects, right? We don’t think of Ford is a technology company. We don’t think McDonald’s a technology company. Though they use technology, right? Now technology could also include – let me clarify this – cardboard, a knife, spoons, forks. Those are all technology. Those are old technology. Sharon Jaravata: Pencils. Fred Jaravata: They still work. Exactly. They still work, right? And they still enhance us, right? They enhance humans. They make us do things better. We eat better with a fork and knife, spoons and utensils, right? We cook better with slow cookers and all that. All right? So technology and education almost always means the shiny tablet, the Chromebook and so on. Sharon Jaravata: OK. Fred Jaravata: OK? Sharon Jaravata: OK, good. Fred Jaravata: But how to use it – so I’ve been teaching technology and computers since 2004, right? And I’m an innovation teacher and I’m glad – I’m really glad I don’t have the word “technology” in my title at work and I’m the K8 Educational Innovation Coordinator. Sharon Jaravata: What does that mean? Fred Jaravata: I work with both faculties. There’s a boys’ school. There’s a girls’ school, elementary schools. Girls’ high school group, boys’ high school. I primarily work for K8 and I work with the faculty for boys’ school and faculty with the girls’ school. It’s about let’s say – I don’t know, 60, maybe 70, 75 teachers I work with. Not all the time. It’s all staggered out. I work more with teachers more – more teachers I work with than others. I also work with the students, right? So I teach the students iPad boot camps. I teach them how to use the iPad, how to use – how to get in their email, Google Apps for Education. They also train the teachers in using all that as well. I also nudged the teachers, a friendly nudge to have them start innovating, meaning do something new and different or something new and – yeah, a little different. Sharon Jaravata: Doing something old in a new way. Fred Jaravata: In a new way, instead of doing a word processing – typing up a word processing document, have the students create a podcast. Sharon Jaravata: So that leads into your SAMR model. Fred Jaravata: Right. So going back to the how to use technology in the classroom, I’m going to say in parenthesis [0:04:46] [Indiscernible] in a meaningful way. Sharon Jaravata: Yes. Fred Jaravata: OK. So the thing is in SAMR, I think some of the people may have heard this already. We mentioned it a few episodes ago. The S-A-M-R model and I forget the gentleman who created that – this model. But it’s widely referenced when creating a – or using technology in the classroom. OK? And the other models too. We have the Bloom’s Taxonomy. That’s also referred to and also the 4Cs, the 21st century skills. All right? But going back to the SAMR model, the S stands for substitution. A is augmentation. M is for modification and R is for redefinition. All right? So what does that mean? There is a great info graphic of the SAMR model and they use coffee cups, right? Coffee, right? Say you go to Starbucks or Peet’s or whatever, Blue Bottle. If you have that, great, or Philz Coffee. So S, it’s substituting things, right? So it’s the technology. It acts as a direct tool or a substitute, but no change, no real change. It’s like the cup of coffee. There’s no real change. But when you start augmenting it, OK? The A part, when you augment your coffee, you start adding more function to it or a different – an improvement to it. So instead of just coffee, now you add like steamed milk. It becomes a latte with foam and so what – it’s essentially still coffee but you’re adding – instead of cold milk, you’re adding steaming, frothy milk, right? So you’re changing it. You can see there’s a different texture to it. There’s a different taste to it than regular coffee. Sharon Jaravata: Right. Fred Jaravata: I will talk about the assignments, how that can – how does it look like? Sharon Jaravata: So would you say this is like a continuum maybe? Fred Jaravata: Yes, you can start off with the S and then move on, right? We all start simple and I will talk about that later. But the modification, the M part, it’s where you are starting to allow for more redesign. So instead of a cup of coffee or a latte, now you’re going to start adding like a caramel macchiato. You see how it has transformed? Sharon Jaravata: Because I think – so I used to actually work at a coffee station back in college. Fred Jaravata: Yes. Sharon Jaravata: And I had to make all these drinks and I don’t even drink coffee myself. But I remember – I think a macchiato is where you combine espresso and coffee. I forgot. Fred Jaravata: See? You’re enhancing it now, right? Sharon Jaravata: Yeah. From what I remember, it’s not just straight coffee. We just put it in a machine. Fred Jaravata: Right. You’re doing something more to it, right? It has become different. Sharon Jaravata: Yeah. Fred Jaravata: And then the R, now you are the technology – in terms of technology of the classroom. You’re creating something pretty new, right? Something completely different. So in this example, coffee, like Starbucks pumpkin spice. Sharon Jaravata: Oh, fall. Fred Jaravata: Right. Sharon Jaravata: The fall drinks. Fred Jaravata: Fall is coming. So it’s different now. It has a different taste, a different texture. It’s also for the time, the fall you were saying. So you’re definitely making that different. You’re transforming it little by little. Another way to think about it is – another info graphic by I think Sylvia Duckworth. She made the same info graphic. Sylvia Duckworth, she’s a very popular graphic facilitator. She draws amazing pictures of people’s talks, like TED Talks and so on. She made this little essay on our … Sharon Jaravata: You might have seen her on your Facebook feed or stuff. Fred Jaravata: Yeah, she’s all over the place. Sharon Jaravata: So let me interrupt you. Actually I looked up macchiato just because I wanted to make sure that our audience knows. It is sometimes called an espresso macchiato. It’s an espresso coffee drink with a small amount of milk, usually foamed. So I was kind of right. Espresso, coffee, a little bit of milk. Fred Jaravata: Now you want me to drink some coffee. Sharon Jaravata: OK. Fred Jaravata: Anyway, moving on. OK. So think about – you’re at the beach, right? The SAMR model, how to use technology. How do you integrate technology? We’re using the SAMR model. Say if you’re at the beach. You’re looking out. That’s like – you’re looking into the water. That’s using no tech. Now if you take the boat or the canoe, and you’re rolling across the water, that is using a little tech, right? But now the SAMR model encourages to go deeper. The next step besides – after the boat, you snorkel. You’re going deeper now. Sharon Jaravata: But you’re still close to the water. You’re just under more. Fred Jaravata: And then the next one is modification, going much deeper. So it’s like scuba diving, right? But it’s deep now. Then the last one is redefinition, the R part. It’s taking a submarine going way deep. You’re exploring more. So basically exploring, right? Sharon Jaravata: I like that picture. Fred Jaravata: Yeah, it is a very cool info graph in a way. It defines it really well. So real quick, I don’t have the thing right here in front of me to refer to. So it’s like taking – so S, substitute. It’s just basically – you’re taking the person’s notes or a paragraph that they wrote by hand and you’re just putting it on Microsoft Word or Google Docs. Sharon Jaravata: Or typing it, yeah. Fred Jaravata: You’re just typing it out. That’s it. Nothing special. It’s digitized now. Cool, right? But that’s all right. Now, the augmenting part, now you take that same document, the digitized document now, and you’re transforming it into a PDF. You’re emailing it to people. So now you’re sharing it what way. Sharon Jaravata: So the reach is bigger. It’s not just your classroom. Fred Jaravata: Yes. And then now, you are – the next part is M. After that, you can take a Google doc, typing it out. But now you’re sharing it with others that way. You’re sharing it. Sharon Jaravata: Is that kind of what you just said with augment though? Fred Jaravata: Yeah. But the other one is email. Sharon Jaravata: Oh. Fred Jaravata: Right? So it’s living in your computer. The original document is living in – you email the document out. The M part is where you have a Google doc and you’re sharing it and it’s live. As you make changes, it changes automatically for other people. Sharon Jaravata: OK. And then they can interact … Fred Jaravata: Not yet. That’s going to be the R. Sharon Jaravata: Oh. Fred Jaravata: That’s the redefinition part. Sharon Jaravata: OK. Fred Jaravata: So you’re sharing with other people but you’re not sending this in a PDF. You’re sending a link and as you type – this is the M part – people can see the live things happening. They’re not interacting, not yet. So they can watch it. Sharon Jaravata: So that’s one way. Fred Jaravata: One way still. Maybe there are some differences and you could probably – some experts in SAMR may argue against that and please let me know. The R part now is when you get a bunch of students working on the same document. Sharon Jaravata: In real time. Fred Jaravata: And then – I guess that includes the teacher going in and giving comments on how to improve it. Sharon Jaravata: OK. Fred Jaravata: Does that make sense? I know I went fast and probably I’m tweaking the SAMR model a little bit. But that’s what I remember. But I hope that makes sense. Sharon Jaravata: Yeah. So if I’m a new teacher, right? Do I start with S and then gradually go to R or just try to jump to the R? Fred Jaravata: You gradually – I think as a new teacher, gradually move to the R, right? So you start with S. Yeah, type it out. That’s fine. And then you move into like a – you send it as a PDF. But I think a lot of people have done that a lot already. Sharon Jaravata: I guess it would depend on what you’re doing too, what kind of project or assignment, right? Fred Jaravata: Right. But the SAMR model is great. But I always refer to the 4Cs, 21st century skills. The 4Cs are important because they encourage you – those offer guidelines to add. The Cs are collaborate, communicate, be creative and collaborate. Did I say that right? Sharon Jaravata: Creativity. OK. Fred Jaravata: No, no, critical thinking. Sharon Jaravata: Yeah. It was – I forget too. Fred Jaravata: OK. Critical thinking, collaborate, communicate and creativity. Sharon Jaravata: Yes. Fred Jaravata: Those four Cs, they offer me a guide myself in how to reach my students to do that. I want my students to do those things, one of those things, right? Sharon Jaravata: And sometimes that’s correlated with the common core state standards too. Fred Jaravata: Exactly. And it goes to the Bloom’s taxonomy of – you know, on the bottom of the triangle. Remember, understand, apply, analyze, evaluate and create. These models, they’re all very similar. There are other info graphics to put into each other and how they do relate. They all relate to each other. But yeah, maybe in a different episode, we will talk about Bloom’s taxonomy and how that can be flipped over. I think we mentioned that before. But we will analyze that a little more on a different episode. Sharon Jaravata: Yeah. Fred Jaravata: So there’s a great – another great info graph that has been shared since like 2013 and it’s by a man named – a teacher named Bill Ferriter. You can find him at WilliamFerriter.com. Bill Ferriter https://www.flickr.com/photos/plugusin/9223386478/in/datetaken/ Sharon Jaravata: We will put these in the show notes, right? The info graphics. Fred Jaravata: This is a very good one and it’s also – this is in George Couros who I follow a lot on Twitter and I bought his book. I love his book called The Innovator’s Mindset and he refers to this graphic and after this graphic, he worked with Bill to make a new graphic for leaders. But going back to this first info graphic that Bill made. So it says on the top, “What do you want your kids to do with technology?” OK? And on one side – it’s like a T-square. On one side, you have wrong answers. On the right hand, you have right answers. By George Couros https://www.flickr.com/photos/plugusin/with/9223386478/ So let’s go to the wrong answers first. OK? So what do you want your kids to do with technology? I want my kids – these are running answers. I want my kids to do – to make Prezis. I want my kids to start blogs. I want them to create Wordles. I want them to publish Animoto videos, making video slideshows. I want my students to design flip charts. I want my kids to produce videos. I want to post to Edmodo. I want to use whiteboards. I want them to use – I want them to develop apps, right? Those are the wrong answers of what you want your kids to do with technology. Sharon Jaravata: From what it looks like to me, there’s – for every wrong answer, there’s the right answer that’s correlated across to it. So for example, the wrong answer is make Prezis and the right answer is raise awareness. Fred Jaravata: Exactly. So what is Prezi? Prezi is just a fancy PowerPoint. It’s a fancy keynote, right? You can go zoom it in, zoom out. I get like seasick when I see that stuff. If it’s don’t really bad, you know. But yeah, Prezis or presentation apps or keynotes. I want my kids to do PowerPoint. It’s just basically just raise awareness. Sharon Jaravata: So the wrong answers are if – if you guys haven’t figured out, those are the tools that you use in which to extract these big ideas. Fred Jaravata: So the big ideas, the right answer – let’s go to the right answers, the right way to use technology and the info graph by Bill Ferriter. You want them to raise awareness. You want them to start conversations. You want them to find the answers to their own questions. You want them to join in partnerships. You want your students to change minds, convince others. So a lot of communication is important. Sharon Jaravata: Persuasive writing. Fred Jaravata: Right. You want your students to make a difference. You want them to take action and you want them to be agents of change or drive change in the world. So these are our huge, big ideas, right? These aren’t tools we’re talking about. Technology are the tools to do all these big ideas. Sharon Jaravata: Right. I think the thing is – because a lot of the teachers, they see or hear that oh, look at that school. They’re doing – they’re using all these shiny tools. Then maybe I should be doing that, but not really understanding that – what the purpose of it is, right? Fred Jaravata: Sometimes a lot of my faculty and my colleagues – I love them to death, but sometimes they’re so fixated on the app. Oh, I saw a cool app. I saw this cool app. It can do this, this, this, this. Cool! That’s great. I always support them. But I also tried to make sure – what is the learning goal? What do you want them to do? I’m glad you found a great app. There are always great apps out there. But they still need to support learning. All right? There’s another info graphic that continues this, the George Couros. He talked about this and another info graphic was created for this. The question is, “What do you want leaders to do with technology?” OK? Now, the shares on the left hand side again like a T-square. So good answers. Sharon Jaravata: I think you mean T-chart. Fred Jaravata: A – what did I say? Sharon Jaravata: T-square. Fred Jaravata: OK, T-chart, sorry. What do you want to do – what do you want leaders to do with technology? Some good answers are like I want – you want them to tweet. You want them to use Google apps or Office 365 or whatever. WordPerfect, if you’re still on that. Write a blog post. Sharon Jaravata: It’s still around? Fred Jaravata: Yes it is actually. I guess the legal people, the legal professionals, they use WordPerfect. Sharon Jaravata: OK. Fred Jaravata: You use Learning Management System, the LMS. You want to publish a video, text reminders, blah, blah, blah, develop a website. The better answers are you wanted to build relationships. Technology is for building relationships. That’s the key right there. You want the leaders and your students to build relationships and that’s where technology is very powerful, right? Yeah, you can – I’ve seen teachers use – what is that? Flat Stanley? Remember that? Flat Stanley. Sharon Jaravata: The character. Yeah, from the book. Fred Jaravata: And then they use an envelope or a cardboard or whatever, one of those big interoffice envelopes. Sharon Jaravata: Manila envelopes. Fred Jaravata: And then they send it around the world, send it around the country and they – the whole – they share. Where would it go, right? Where did it go? That’s cool. But now, you can only reach one person at a time. It’s very short or you have pen pals, which is great, right? It still works and I still encourage that. But – so you’re building relationships and there’s something said to be – having handed to – with the real envelope. Sharon Jaravata: Yeah. Fred Jaravata: Right. Handed a note, right? Sharon Jaravata: Uh-huh. Fred Jaravata: But you can accomplish pretty much now today that – the building relationships with an email, as long as you write the email in a proper way that’s empathetic and that’s actually personal, right? You can send that email. You could tweak it and personalize emails. You can send to a hundred people at one time, right? You just change the name. Sharon Jaravata: Just click it. Fred Jaravata: You can click it. But I advise you, you had to personalize each one. But you can send it and it goes boom! It goes out all over the world, wherever you want to, right? Sharon Jaravata: Yeah. Fred Jaravata: That’s another way of using technology and how powerful it can be. But here it is. Whatever you do, when using technology in the classroom, make sure it’s meaningful. All right? Make sure it’s simple. Don’t get overwhelmed with it because you can have all these – thousands of apps are available. Sharon Jaravata: Well, start small, right? Fred Jaravata: Right. And my favorite app, people, I’ve said this before, over the past couple of years – years of using – in this podcast, the Camera is my favorite. OK? Because you can slow mo, time lapse. You can reverse it, replay back. You can slow mo backwards. You can share it. You can make movies. You can do tutorials. The Camera is the best one. OK. I have this thing, the three Es. I have these things with 3Es, 4Cs, blah, blah, blah. I always say things like that. Sharon Jaravata: Well, we know teachers. We have all acronyms and short cuts. Fred Jaravata: I like this acronym, the – it’s not an acronym but the 3Es helps you remember. Make sure that the technology you’re using – or anything really. This goes beyond the lesson. Make sure that your lesson or your – the technology is effective first thing and then make sure it is efficient. Don’t go all over the place. Make sure it’s efficient unless you have some kind of design in a way that’s kind of complicated. But overall, keep it efficient and lastly, keep it elegant. What does effective mean? Make sure it works. What does efficient mean? Make sure it’s not too many steps, right? What does elegant mean? It kind of has to be designed well, right? It has to be designed well. So you can flow easily from one task to another. You’re elegantly moving from one app to another app, to another app, to the person where you want to do – or the learning outcome you want to do. So it has to flow well. That’s the elegant part. Sharon Jaravata: So I guess I can also – so maybe it means it just makes the experience for the user or the audience smooth, right? Fred Jaravata: Yeah, a smooth experience. It has come down to it. Yes. For the creator, for the receiver, the person you’re trying to reach. Have an elegant solution to that. Sharon Jaravata: So would you say that’s also a continuum, like in order? You could try to do the first two first, like efficient … Fred Jaravata: Yeah. Sharon Jaravata: And effective first. Fred Jaravata: Yes. Sharon Jaravata: That’s the most important. Fred Jaravata: Keep it. Yeah, make sure it’s effective. It would be clunky though. If it’s effective, it can be clunky. Sharon Jaravata: Yeah. Fred Jaravata: All right? Again, that’s how you – make sure you use technology in the classroom in a very – in a meaningful manner. All right, folks. Sharon Jaravata: Yeah. Fred Jaravata: I talked a lot today. Sharon Jaravata: Full tips, yeah. Fred Jaravata: All right. Let me check. OK, yeah, I did record this. I’m glad. Sharon Jaravata: Can you imagine if we do it again? Fred Jaravata: That’s my biggest fear. You know, podcast people. I think I’m recording and we’re talking and talking and talking. So many knowledge bombs but they forgot to punch record. Sharon Jaravata: So far I’m not going to worry. It has not happened to us. Fred Jaravata: Not yet. All right, folks. Make sure you subscribe to our show. Thank you for joining our show. Make sure you share our show with other teachers. We’re getting a lot of people every day listening to our show and we’re very, very grateful. We’re here to serve you. If you have any questions, please email me at Fred@teachingbites.com. Sharon Jaravata: And you can email me at Sharon@teachingbites.com and of course find us on our website TeachingBites.com. Fred Jaravata: In all the social media, we’re out there. Sharon Jaravata: Yeah. Fred Jaravata: All right? Sharon Jaravata: OK, everyone. Have a good day! Be super! Fred Jaravata: Bye. Sharon Jaravata: Bye.