Podcasts about principal product marketing manager

How will Adobe's foray into Generative AI impact how your team creates and collaborates? That's what we wanted to find out. On the latest episode of The Catalyst Podcast, co-host Heather Haskin sits down with Adobe's Principal Product Marketing Manager, Lori DeFurio, to explore the transformative role of AI within Adobe's ecosystem to empower human productivity. DeFurio provides valuable insights on how business leaders can strategically adopt generative AI while upholding ethical standards and fostering an environment of innovation.  Featuring: Lori DeFurio, Principal Product Marketing Manager at Adobe The Catalyst by Softchoice is a podcast about unleashing the full potential in people and technology. 

“There is this misconception that procurement pros are paper-pushers – that we are not strategic, or we are not business partners – and we are just there to move things from one place to another.” - KR Barron, Principal Product Marketing Manager at Productiv Sourcing and purchasing software, especially SaaS solutions, is often a source of major friction for procurement. Tight timelines, complex stakeholder networks, difficult collaborations, and entrenched misconceptions can lead to missed opportunities not only for procurement but for the business as a whole. Fortunately, many of the challenges associated with software purchasing are rooted in commonly held myths that, when looked at more closely, are easily busted, paving the way for procurement to elevate their role in the process.  In this episode, based on an AOP Live Session, Philip Ideson and Kelly Barner engage in some much-needed myth-busting with Aubrey Zimmerman, Procurement Analyst at Lattice, and KR Barron, Principal Product Marketing Manager at Productiv. They also share insights from recent research on software procurement that explores how procurement can simplify software decisioning and better align with the business.  In this episode, they discuss: Common myths surrounding procurement's role in software purchasing and how these myths can negatively impact the business as a whole How procurement can build a single source of truth for software decisioning and utilization How procurement can start to change negative perceptions about the role they play in software purchasing and demonstrate their full value Links: Subscribe to This Week in Procurement KR Barron on LinkedIn Aubrey Zimmerman on LinkedIn Watch again: Busted! Demystifying Software Procurement

Running Citrix on Nutanix allows you to deliver a hybrid multi-cloud DaaS solution that is secure, scalable, and affordable. Through the Nutanix hyperconverged infrastructure (HCI) and multi-cloud deployments of Citrix DaaS, you can provide secure, on-demand, and elastic access to apps, desktops, and data from any device or location. Join me as I discuss running Citrix on Nutanix with Paul Murray, Principal Product Marketing Manager at Citrix.

This week, we discuss measuring developer productivity, Unity licensing backlash, and some follow-up on Wireless Emergency Alerts. Plus, thoughts on coconuts. Watch the YouTube Live Recording of Episode (https://www.youtube.com/watch?v=bQtDvRPqXFs) 436 (https://www.youtube.com/watch?v=bQtDvRPqXFs) Runner-up Titles One day an ice machine will run on RISC-V Mo Developers Mo Problems W3C my ass. That's almost an aggressive blue. Wait. Do I live in an office complex? You pay the same Quarantine Quarters Maybe I have too much mindlessness Out of my way Costco, I'm going direct. Candy Corn Have you tried a bubble-sort? Omerta for developers Understand what you're measuring, or you'll just get measurements. KCNA23VMWEO20 Just make the bed Rundown Developer Productivity McKinsey Developer Productivity Review (https://dannorth.net/mckinsey-review/) Even longer rebuttal (https://newsletter.pragmaticengineer.com/p/measuring-developer-productivity). The only people who don't like metrics are the people being measured, or, developer productivity metrics quicksand (https://newsletter.cote.io/p/the-only-people-who-dont-like-metrics) Reports Kubernetes at Scale: Challenges, Priorities, Adoption Patterns, and Solutions (https://tanzu.vmware.com/content/analyst-reports/kubernetes-at-scale) Announcing the 2023 State of DevOps Report (https://cloud.google.com/blog/products/devops-sre/announcing-the-2023-state-of-devops-report) John Riccitiello is out at Unity, effective immediately (https://www.theverge.com/2023/10/9/23910441/unity-ceo-president-john-riccitiello-out-retire) Wireless Emergency Alerts (WEA) (https://www.fcc.gov/consumers/guides/wireless-emergency-alerts-wea) Relevant to your Interests Why companies still want in-house data centres (https://www.economist.com/business/2023/10/05/why-companies-still-want-in-house-data-centres) Understanding the Cyber Resilience Act: What Everyone involved in Open Source Development Should Know (https://www.linuxfoundation.org/blog/understanding-the-cyber-resilience-act) PayPal faces new antitrust lawsuit claiming it unfairly stifles competition with Stripe, Shopify and more (https://techcrunch.com/2023/10/05/paypal-faces-new-antitrust-lawsuit-claiming-it-unfairly-stifles-competition-with-stripe-shopify-and-more/) DuckDB Labs puts limit on free support, rules out VC funding (https://www.theregister.com/2023/10/05/duckdb_labs_puts_limit_on_vc_funds/) Genetics firm 23andMe says user data stolen in credential stuffing attack (https://www.bleepingcomputer.com/news/security/genetics-firm-23andme-says-user-data-stolen-in-credential-stuffing-attack/) Hackers are selling the data of millions lifted from 23andMe's genetic database (https://www.theverge.com/2023/10/7/23907330/23andme-leak-hackers-selling-user-dna-data) Datadog stumbles as Bank of America downgrades, citing recent checks (https://seekingalpha.com/news/4019064-datadog-stumbles-bank-of-america-downgrades-recent-checks) IBM CEO in damage control mode after AI job loss comments (https://www.itpro.com/technology/artificial-intelligence/ibm-ceo-in-damage-control-mode-after-ai-job-loss-comments) Google announces new generative AI search capabilities for doctors (https://www.cnbc.com/2023/10/09/google-announces-new-generative-ai-search-capabilities-for-doctors-.html) Be an Open Source Absolutist! (https://twitter.com/ID_AA_Carmack/status/1711737838889242880) Google Cloud mitigated largest DDoS attack, peaking above 398 million rps (https://cloud.google.com/blog/products/identity-security/google-cloud-mitigated-largest-ddos-attack-peaking-above-398-million-rps/) Nonsense Ice Is Not Necessary. So Why Do Hotels Provide It for Free? (https://slate.com/human-interest/2015/08/why-are-there-ice-machines-in-so-many-hotels.html) Listener Feedback Biogen hiring Senior Manager, Solution Architecture, Global Commercial and Medical IT (hybrid work) (https://jobs.smartrecruiters.com/Biogen/743999935046183-senior-manager-solution-architecture-global-commercial-and-medical-it-hybrid-work-) RedHat hiring Principal Product Marketing Manager, OpenShift in Remote (https://us-redhat.icims.com/jobs/100399/principal-product-marketing-manager%2c-openshift/job?mode=view&mobile=true&width=428&height=739&bga=true&needsRedirect=false&jan1offset=-300&jun1offset=-240) Conferences Oct 17th SpringOne Tour Online (free!) (https://springonetour.io/?utm_source=cote&utm_campaign=devrel&utm_medium=newsletter&utm_content=newsletterUpcoming) - Coté talking about platform engineering. Oct 17th and 24th **talk series (yes, a “webinar”): Building a Path to Production: A Guide for Managers and Leaders in Platform Engineering (https://series.brighttalk.com/series/6011/?utm_source=cote&utm_campaign=devrel&utm_medium=newsletter&utm_content=newsletterUpcoming). Coté's doing this. Nov 6-9, 2023, KubeCon NA (https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/), SDT's a sponsor, Matt's there. Use this VMware discount code for 20% off: KCNA23VMWEO20. Nov 6-9, 2023 VMware Explore Barcelona (https://www.vmware.com/explore/eu.html), Coté's attending Nov 7–8, 2023 RISC-V Summit | Linux Foundation Events (https://events.linuxfoundation.org/riscv-summit/) Jan 29, 2024 to Feb 1, 2024 That Conference Texas (https://that.us/events/tx/2024/schedule/) If you want your conference mentioned, let's talk media sponsorships. SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us: Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), Mastodon (https://hachyderm.io/@softwaredefinedtalk), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk), Threads (https://www.threads.net/@softwaredefinedtalk) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! 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In this episode, we are joined by Andrew Borgschulte, Principal Product Marketing Manager at Surescripts, to discuss CMS star ratings and HEDIS scores and why these measures are so meaningful. Tune in to learn how interoperability can support health plans in achieving higher star ratings and HEDIS scores, and how to improve access to patient health information in a provider's workflow. Hear insights on how access to the right data and analysis influences patient care and health outcomes. This episode is sponsored by Surescripts.

In this episode of the Post-Acute POV, our host Navin Gupta, SVP of the home and hospice division at MatrixCare, is joined by Bri Palowitch, PharmD, account manager for health plans, and Andrew Borgschulte, principal product marketing manager, Surescripts. The three have a conversation on the value of creating an open network and ecosystem and how the partnership between MatrixCare and Surescripts accomplishes this goal. Join Bri, Andrew, and Navin as they discuss Surescripts’ mission of aligning healthcare organizations across the U.S. to simplify the way health intelligence is shared, the development and impact of medication import and reconciliation features, and the role of data as actionable intelligence and how this data is inherent in supporting practical interoperability. Listen to their discussion below. Topics discussed during today’s episode: [00:38 – 02:26]: Navin introduces the episode’s topic and Andrew provides background on his experience in healthcare IT. [02:50 – 05:12]: Andrew shares details about the work that Surescripts leads—aligning healthcare organizations across the U.S. to simplify the way health intelligence is shared. He also details how their partnership with MatrixCare benefits both of our end users. [6:27 – 11:42]: Bri details her background as a Board-Certified Geriatric Pharmacist, among other impressive roles, and shares two stories on the development and impact of Surescripts’ medication import and reconciliation features. Both tales shed light on how these solutions are bringing positive change to provider care and patient impact. [13:22 – 17:06]: Andrew explains the role of data as actionable intelligence, how this data is inherent in supporting practical interoperability, and why Surescripts is committed to getting the right data into the hands of our shared customers. [17:06 – 18:44]: Bri lends her view as a clinician to the conversation by discussing the importance of making data consumable. She explains why an EHR is incredibly helpful in organizing data and communicating it in an easy-to-understand way. Resources Learn more about MatrixCare: https://www.matrixcare.com/ Find out more about Surescripts: https://surescripts.com/ Read the transcript of today’s episode Listen to more episodes of the Post-Acute POV Disclaimer The content in this presentation or materials is for informational purposes only and is provided “as-is.” Information and views expressed herein, may change without notice. We encourage you to seek as appropriate, regulatory and legal advice on any of the matters covered in this presentation or materials. ©2022 by MatrixCare

Lakeside Software is a leader in digital experience monitoring and a Citrix partner. The company recently released a report, "The Future of Digital Workplaces Bridging the critical 2021 digital experience divide between CEOs, IT leaders, and employees." I invited Peter Collins from Lakeside and Allen Furmanski from Citrix onto the podcast to discuss insights from the report and talk about how they are working together to solve some of the biggest business challenges around digital experiences. We also discuss how this partnership enables them to provide the visibility IT teams need to design and support productive digital workplaces. About Peter Peter Collins is a Senior Solution Architect with Lakeside Software, focusing on Digital Employee Experience. At Lakeside DEX is at the heart of what we do. SysTrack monitors 10,000 individual data points every 15 seconds, providing you with the richest insights into your employee experience. Peter has had the opportunity to work with some of the largest organizations, providing how to save money and make employees happier. About Allen Allen Furmanski is a Principal Product Marketing Manager with Citrix focusing on virtual app and desktop offerings and hybrid cloud solutions. He is a passionate IT professional, Citrix evangelist, creative problem-solver, and public speaker. In his personal time, Allen enjoys traveling, outdoor activities, digital photography, and trying new cuisines.

Andy Philp is a Principal Product Marketing Manager at Nexthink. Andy has worked in various roles in End-User Computing over the last 20 years ranging from consulting, presales, product management, and marketing. In this episode, Andy joins Neil in a conversation about how Desktop as a Service (DaaS ) and VDI often excite businesses while also creating a dilemma for the IT teams. Andy discusses the need to monitor experience across all workspace types, not just physical and virtual, to ensure they have one source of truth. With the increase in interest in desktop virtualization as a response to the pandemic, but as people return to travel and offices, Andy also explains why decisions need to be re-evaluated based on how people need to work. Finally, Andy shares a teaser of how Nexthink and Citrix will be working on integration this year.

On this week's Career Therapy Podcast (e.90), we welcome Jeremy Schifeling to the podcast. Jeremy is the Principal Product Marketing Manager at Khan Academy, the VP of Marketing at Break Into Tech, and previously worked as a Senior Product Marketing Manager at LinkedIn itself - so he knows all the hidden platform secrets. Our paths first crossed at Udacity and I've been a big fan of his work over the years helping people start their careers in tech. Today, we dig into the nitty gritty of the LinkedIn platform, getting into the mind of the recruiter, optimizing profiles for keywords, and pairing the right tools with the right mindsets to overcome imposter syndrome, network effectively, and get the jobs that everyone is fighting for.

With the proliferation of hybrid work, the focus of IT needs to change. As opposed to the traditional approach of looking inwards toward tech, IT now needs to look outwards towards people. In fact, it's the only path forward if IT is to remain relevant. In this episode, we're talking with Spencer Pitts, Digital Workspace Chief Technologist at VMware, and Andy Philp, Principal Product Marketing Manager at Nexthink, about how advances in desktop virtualization have enabled this brave new hybrid world we live in today. We discuss: - The challenges of the hybrid workplace - How hybrid is evolving - The implications of DEX on VDI - What the workplace will look like in five years For more amazing DEX content, including podcasts, articles and exclusive research, head over to the DEX Hub (dex.nexthink.com) To hear more interviews like this one, subscribe to the Digital Employee Experience Podcast on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop & can't see the links? Just search for Digital Employee Experience in your favorite podcast player.

Digital transformation is accelerating with key shifts such as the expanding Hybrid Workforce and the continued migration of applications and data to the cloud. As we make this transformation, Information Security teams have the opportunity to adopt a modern Zero Trust approach that fits these significant shifts. This means taking Zero Trust principles, making them actionable across users, applications and infrastructure, and effectively rebuilding security to keep pace with these tectonic shifts. Joining us today to talk more about Zero Trust is Paul Kaspian, Principal Product Marketing Manager at Palo Alto Networks. Paul specializes in Zero Trust and is knowledgeable about this modern security methodology, which can help organizations secure their digital transformation. Paul brings close to 20 years of experience in product management and product marketing where prior to joining Palo Alto Networks, he held strategic positions at Aruba Networks, IBM Security, Watchfire, and Checkpoint Software Technologies. Since joining Palo Alto Networks, Paul has worked extensively with customers, sales teams and internal research and development teams to educate the market on the latest emerging threats, their potential impact to organizations, and ways of significantly reducing risk through a Zero Trust approach to security.

In this episode Richard speaks to Olesia Klevchuk. Olesia is the Principal Product Marketing Manager for Email Security at Barracuda Networks. Barracuda are a cybersecurity company, providing security solutions for organisations all over the world. They offer email, network and application security as well as data protection, and are the partner of choice for businesses from North America, America and Europe who need to take security seriously. Richard and Olesia talk about current trends in email security and Barracuda's solution, where cybercriminals focus to exploit email vulnerabilities and how MSPs can detect threats. They also talk about the mistakes MSPs make with keeping their clients safe, how to protect clients against ransomware, external resources you can use to protect your clients and the Barracuda Office 365 email threat scanner. Plus, Olesia shares why she chose a career in tech, who and what have been positive influences on her career and how to encourage more women and girls to work in the IT industry. Mentioned in This Episode e-book – https://barracudamsp.com/msp-resources/ebooks-whitepapers/email-threat-types/?setc=_kk&mrm=Website&mrmd=Web-2021-RS-Hub (13 Threat Types to Know Right Now) https://barracudamsp.com/msp-resources/on-demand/ (Webinar archive) https://smartermsp.com/ (Blogs)

As remote work continues to be the norm, Desktop-as-a service (DaaS) has become even more important to many companies. Azure Virtual Desktop (AVD), previously known as Windows Virtual Desktop, is a platform for delivering virtual desktops and apps from the Azure public cloud. So, if a customer needed to deploy virtual desktops and already has an entitlement to AVD, why would they want to use Citrix as well? Just like customers for decades utilized Citrix on top of RDS, Citrix provides a lot of additional value to customers deploying Azure Virtual Desktop. In this episode of The Click-Down, we invite Allen Furmanski, Principal Product Marketing Manager, to discuss the benefits Citrix provides to Azure Virtual Desktop. We talk about things like hybrid multi-cloud, HA, and resiliency, as well as user experience. We also discuss cost and scalability as well as monitoring and analytics.  Citrix provides many tangible benefits to Azure Virtual Desktop customers. Make sure to tune in to learn more.Learn more below:Citrix + Azure Virtual Desktop webinarFollow us on Twitter, we would love to hear from you!Ana Ruiz: @mobileruizDan Feller: @djfeller

Secure Private Access allows you to provide secure and contextual access to all your applications and is integrated into one service. In this episode of The Click-Down, we invite Andre Leibovici, Principal Product Marketing Manager, to talk about Secure Private Access and Secure Access. Andre shares with us how Secure Private Access protects different types of applications and threats. We also talk about its contextual access and adaptive security policies as users are changing devices and locations. We walk through the demo shown during the Launchpad event and discuss exactly why and how everything is happening. With Secure Private Access, we ensure the user gets the best user experience, while also protecting all applications users need to be protected.Learn more below:Secure Private AccessFollow us on Twitter, we would love to hear from you!Ana Ruiz: @mobileruizDan Feller: @djfeller

Lakeside Software is a leader in digital experience monitoring and a Citrix partner. The company recently released a report, "The Future of Digital Workplaces Bridging the critical 2021 digital experience divide between CEOs, IT leaders, and employees." I invited Peter Collins from Lakeside and Allen Furmanski from Citrix onto the podcast to discuss insights from the report and talk about how they are working together to solve some of the biggest business challenges around digital experiences. We also discuss how this partnership enables them to provide the visibility IT teams need to design and support productive digital workplaces. About Peter Peter Collins is a Senior Solution Architect with Lakeside Software, focusing on Digital Employee Experience. At Lakeside DEX is at the heart of what we do. SysTrack monitors 10,000 individual data points every 15 seconds, providing you with the richest insights into your employee experience. Peter has had the opportunity to work with some of the largest organizations, providing how to save money and make employees happier. About Allen Allen Furmanski is a Principal Product Marketing Manager with Citrix focusing on virtual app and desktop offerings and hybrid cloud solutions. He is a passionate IT professional, Citrix evangelist, creative problem-solver, and public speaker. In his personal time, Allen enjoys traveling, outdoor activities, digital photography, and trying new cuisines.  

Cyber-attacks continue to grow, and some of the most common threats come from within, for example through a hacker using an employee's compromised credentials. Combine that with more users working remotely from untrusted networks and personal devices becoming the norm, and IT has a larger attack surface to protect. Therefore, a lot of companies are now looking at a zero-trust security model. What exactly is Zero Trust Network Access? Why has it become an increasingly popular topic? How can Citrix help with ZTNA?  In this episode of The Click-Down, we invite Andre Leibovici, Principal Product Marketing Manager, to answer all of this and more. He not only talks to us about what ZTNA is and how Citrix helps protect your environment but also talks about why ZTNA is important. Learn more about ZTNA below:Zero-trust technical briefZero-trust overviewFollow us on Twitter, we would love to hear from you!Ana Ruiz: @mobileruizDan Feller: @djfeller

In episode 25 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Ari Plaut, Principal Product Marketing Manager at HubSpot. Together they discuss HubSpot's newest product: Operations Hub. The duo cover everything from what sparked the idea for the new hub to where it's going next.

Technology is a leading trend in hiring, likely to continue into 2021, so this month, Jane is joined by technologist and former kindergarten teacher, Jeremy Schifeling. Jeremy interned at Apple, gaining the internship by demonstrating how he was able to apply the knowledge and experience he'd gained as a teacher, to a new and different field. He now works as Principal Product Marketing Manager for Khan Academy, and developed Break into Tech, a set of resources that helps people looking to change their careers find new pathways to working with technology.

Technology is a leading trend in hiring, likely to continue into 2021, so this month, Jane is joined by technologist and former kindergarten teacher, Jeremy Schifeling. Jeremy interned at Apple, gaining the internship by demonstrating how he was able to apply the knowledge and experience he'd gained as a teacher, to a new and different field. He now works as Principal Product Marketing Manager for Khan Academy, and developed Break into Tech, a set of resources that helps people looking to change their careers find new pathways to working with technology.

Running peer-to-peer fundraising events present a challenge in the current environment. However, the organizations that will be successful this fall are those who realize they must pivot and start proactively planning for these events. In today's episode, you'll hear from Blackbaud's Robyn Mendez, Principal Product Marketing Manager, and Shana Masterson, Principal Customer Success Manager, as they explore the topic of peer-to-peer fundraising in more depth. Robyn and Shana spoke with Steve MacLaughlin about the current state of peer-to-peer fundraising, what the data says about how peer-to-peer fundraising has been affected in recent months, and how organizations are reimagining their events. Listen in to learn more about how peer-to-peer fundraising is being changed and adapted.   Topics Discussed in This Episode: The current state of peer-to-peer fundraising What has been surprising about peer-to-peer fundraising in recent months What the data says about what's been happening over the last six months How both organizations and participants are taking “wait-and-see” approaches, and why that may not be the best approach going forward How organizations are thinking about reimagining their events Changes to digital fundraising and how it's changed engagements with peer-to-peer fundraisers Logical next steps for organizations planning for fall and spring   Resources: Robyn Mendez Shana Masterson A Guide to Evolving Beyond Virtual: SPRING 2020 PEER-TO-PEER FUNDRAISING STUDY The Time Has Come to Reinvent Fall 2020 Peer-to-Peer Fundraising Events Peer-to-Peer Fundraising Idea Calendar   Quotes:  “What's happening is people aren't registering, so as an indirect result of them not being super decisive about what's happening in the fall, or conversely, what's happening in the spring, it's suppressing registration rates.” – Robyn Mendez “The community is the thing that really drives people.” –Shana Masterson “I think the idea of getting back to a more grassroots style program is one of the interesting, innovative things that's happening as a result of the pandemic.” – Robyn Mendez  

Livestream fundraising – you've probably heard the term, but do you really understand how your social good organization can leverage this popular strategy? Have you wondered how you can you use livestreaming to connect with donors and raise more funds? Robyn Mendez, Principal Product Marketing Manager at Blackbaud, joins the podcast today to explain. Listen in to hear Robyn talk about why livestream fundraising can be an important fundraising tool, the main platforms organizations can use for livestreaming (such as Twitch and Facebook Live), and some of the ways that organizations can leverage livestreaming to reach a larger audience. Topics Discussed in This Episode: The definition of livestream fundraising Why livestream fundraising can be an important fundraising tool Popular livestreaming platforms and types of content appropriate for each Different ideas for livestreaming content Examples of standalone organizational livestreaming Advice for organizations considering adopting livestreaming Resources: Robyn Mendez Webinar: Decoding Livestream Fundraising Livestream Fundraising 101: What is Livestream Fundraising? How to Harness the Fundraising Power of Twitch Quotes:  “Generally speaking, livestreaming is becoming a mainstay of our marketing channel mix.” “Anything that you would have a conversation with your friend about at dinner, they're doing that. They're just hanging out online as opposed to hanging out physically together at a restaurant.” “If you have a phone and an online donation form, you can absolutely use Facebook Live to do livestreaming.”  

Looking to learn about narrative design? Then you landed on the right pod. We caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews, about what narrative design is, why people should be adopting it, and how PMMs can actually go about implementing a narrative design approach. "You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."P.s. For anyone wanting to immerse themselves in narrative design even more, Marcus also wrote about it https://productmarketingalliance.com/why-narrative-design-will-replace-product-positioning-in-2020/ (here), and will be answering questions on it https://questions.productmarketingalliance.com/post/5e4fa8006ed60d5385761033 (here).