Podcasts about sorinex

In Part 2, our conversation shifts toward leadership, organizational design, and what it takes to build high performing teams in today's rapidly evolving sports environment. Dave explains why rigid job descriptions can sometimes limit innovation, how organizations can identify gaps in expertise, and why leaders should continually evaluate and refine the systems they use. He also shares his personal philosophy of regularly replacing a portion of established practices in pursuit of continuous improvement. We dive into the key leadership competencies identified through his doctoral research, including relationship building, strategic thinking, performance facilitation, and quality control. Dave also introduces a thought-provoking framework that places leaders on a continuum between being a "doer" and a "builder." Whether you're leading a department, coaching athletes, or managing a staff, this discussion provides valuable lessons on creating alignment, developing people, and building organizations that can adapt and thrive in a constantly changing environment. Thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In this episode, we sit down with Dr. David Tenney, one of the pioneers of sports science and high performance leadership in North America. Tenney shares how his career evolved from practitioner to leader and why he became interested in studying the leadership competencies required to manage modern high performance teams. We discuss the changing landscape of professional sports, the growing complexity of performance departments, and the challenges that come with coordinating specialists across performance, medical, analytics, and coaching roles. We also explore the realities of managing external stakeholders, including agents, physicians, and families, and why communication and relationship building have become essential leadership skills. David offers practical insights on hiring the right people, developing collaborative environments, and creating multidisciplinary teams that move beyond simply working alongside one another to truly integrating their expertise in ways that improve athlete outcomes. A huge thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

Programming Philosophy, Annual Plans, and Building a Better Weight Room with Coach Devin Young (Pitt)Tim Caron welcomes Coach Devin Young (University of Pittsburgh) to discuss programming workflow for group training, including how Young builds annual plans for cyclical sports like track and adapts plans for acyclical team sports like softball amid constantly changing schedules. Young outlines his process from coach meetings and intro blocks for freshmen/transfers through accumulation and intensification phases, emphasizing “low-hanging fruit” qualities (strength and speed) guided by testing, sprint timing, force plates, and isometric measures. He describes Pitt's integrated sports science support via master's students and walks through a typical softball Monday session from force-plate jumps and movement prep to A/B/C blocks, accessories, and cooldown. They then explore how a much larger new facility (more racks, indoor/outdoor turf, Sorinex racks) could remove bottlenecks but introduce logistical and culture/energy challenges, prompting Tim's advice to identify constraints, request needed rack features, and “scorched earth” rethink programming while preserving team cohesion.00:00 Podcast Intro and Guest00:10 Products and Courses Plug01:21 Programming Workflow Setup01:56 Annual Plan and Blocks04:03 Softball vs Track Constraints06:32 Debate on Long Term Planning08:33 Cyclical vs Acyclical Periodization09:48 Low Hanging Fruit Testing12:30 Sports Science Integration14:26 Softball Session Walkthrough18:27 Current Room Layout19:29 Warmups And Flow21:11 New Facility Upgrades21:46 Racks Pins And Tools29:56 Space Changes Culture34:33 Explore The New Room35:54 Jammer Arms Physics Rant38:17 Wrap Up And Plugs

In the second half of this conversation, Katie Guillory shares a side of performance that has nothing to do with programming and everything to do with perspective. She opens up about a period where she had to step away from coaching completely after hitting a low point mentally, and how that decision ultimately changed the trajectory of her life. What followed was a series of events she couldn't have planned, including an experience at Winter Strong that would later play a role in helping save her life during a traumatic accident. This part of the conversation shifts from coaching to survival, and what it takes to stay composed and make decisions when everything is on the line. We also get into how she's rebuilt her life and identity after losing part of her leg, and what daily performance looks like now. Every decision, every movement, every part of her routine is intentional and calculated. She shares the mindset that carried her through the accident and continues to guide her today, focusing on truth over feelings and staying locked into what's in front of her. This isn't about motivation. It's about clarity, ownership, and choosing how to respond when life forces you into a situation you never saw coming. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In this episode, I sit down with Coach Katie Guillory from LSU, and right away you understand this isn't just a conversation about performance. Katie shares her journey from being a relentless competitor at LSU to now coaching at the highest level, and the path in between wasn't clean or easy. Multiple knee injuries, constant setbacks, and the reality of fighting to find her role shaped how she approaches performance today. She didn't always get the outcomes she wanted as an athlete, but she learned how to control what she could, show up for her team, and bring energy every single day. That mindset shows up in everything she does now as a coach. What makes this conversation hit differently is the perspective she brings after losing part of her leg in a jet ski accident and continuing to coach in one of the most physically demanding environments in sports. We talk about what it really means to lead, how energy sets the tone before you ever say a word, and why standards matter if you want to compete at an elite level. This isn't theory. It's lived experience. If you care about building real performance, it starts with how you show up, how you communicate, and the environment you create every single day. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In part two of this Research to Reps Roundtable conversation, we got practical and broke down what neck training actually looks like. Mike Jolly walked us through the fundamental Iron Neck exercises and explained why multi-planar movement, full ranges of motion, and neuromuscular control matter so much more than just loading the neck in one straight line. What stood out to me was the bigger principle underneath all of it: the neck is not fragile, and training it well is about preparing it to handle the demands of sport, life, and unexpected force from every angle. We also talked about common myths around neck training, why control matters just as much as strength, and how this work applies well beyond football to golf, baseball, motorsports, and any environment where posture, vision, reaction, and head stability all influence performance. We also spent time on the rehab and recovery side, which is where this conversation got even more interesting. Mike shared how athletic trainers, physical therapists, and sports medicine professionals are using Iron Neck not only after neck injuries, but also as part of concussion rehab and return-to-play progressions. That led us back to the deeper reason behind his work: protecting brains, especially in younger athletes whose brains are even more vulnerable to long-term damage. As I listened, I kept coming back to the responsibility we have as coaches, practitioners, and leaders to look deeper, question the easy answers, and train the body in ways that truly prepare people for what sport and life demand. This part of the conversation was a strong reminder that neck training is not a niche add-on. It is an important piece of resilience, recovery, and long-term athlete health. Shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.  

In this Research to Reps Roundtable conversation, I sat down with Dr. Ernie Reimer, Coach Adam Davis, and Mike Jolly, founder of Iron Neck, to dig into a topic that deserves a lot more attention in performance training: neck strength. We unpacked Mike's personal motivation for creating Iron Neck after watching former teammates suffer from the long-term effects of brain injury, and we explored the research-based connection between neck strength, multi-planar control, and reducing the forces that contribute to concussions. What stood out in this discussion is that neck training is not just about collision sports or football players. It matters for soccer athletes, tactical populations, drivers, pilots, and really anyone whose performance depends on posture, head control, and the ability to manage force effectively. We also went beyond concussion prevention and got into the broader performance and quality-of-life applications of neck training. Coach Davis shared insights from decades of coaching athletes across levels, including how posture, range of motion, and control all influence resilience and function. Mike explained why so many people now turn to Iron Neck not only for performance but also for chronic neck pain tied to poor posture and "tech neck." I also shared my own experience from a serious motorcycle crash and why I believe neck strength and motor control played a real role in protecting me when it mattered most. This episode is a reminder that strength is not just about lifting more weight. It is about building the kind of durability, awareness, and neuromuscular control that shows up when life or sport puts you in a high-stakes moment. Shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

n the second half, I talk with Pat about how his career evolved into building and leading outside of sports, and why he was able to impact so many different rooms without changing who he was. We dig into what development work really is and why raising major gifts is a competitive space that demands emotional control, resilience, and a deep understanding of people. Pat explains how learning the donor mindset, handling rejection, and finding someone's "why" became a training ground that translated into everything he did next. From there we shift into the work he is doing now in mental health, which is where the conversation gets real. Pat shares how COVID changed his perspective and pushed him to stop waiting and fully commit to his purpose as a therapist. We talk about stigma, the positives and negatives of how mental health is trending, and why men and boys seeking help is a major step forward. We also connect mental wellness directly to sports performance and longevity, and we reflect on the warning signs we missed with people we cared about. Pat closes by sharing where he wants to go next, including work in prevention, recovery, and supporting college athletes through high pressure decisions, along with a glimpse into the music and mindset that keeps him grounded. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

Bert Sorin, founder of Sorinex Outdoors and a pioneer in the strength equipment industry, shares his inspiring journey from a college athlete breaking records to building a community that champions excellence. Discover how his family's passion for strength, innovation, and outdoor adventure led to a brand that's trusted by NCAA teams, elite athletes, and outdoor lovers alike. He dives into the fascinating origins of Sorinex, developed from a love of muscle, craftsmanship, and a mission to elevate communities—not just sell equipment.Win All Expenses Hawaii Axis Hunt w/ Ollin:https://ollin.co/?ref=REDBEARDCode: RedBeardCheck out the new website:https://www.redbeardoutdoors.net/DISCOUNTS and Support The Show 1st Phorm Favorites:https://1stphorm.com/products/post-workout-stack/?a_aid=RedBeardOutdoorsSheepFeet Custom Orthotics:https://sheepfeetoutdoors.com/?ref=REDBEARDCode - REDBEARDLAST LIGHT:https://lastlightllc.com/?ref=REDBEARDCode - REDBEARDBarbell Apparel:Https://www.barbellapparel.com/redbeardCode - RedBeardOllin Digiscoping:https://ollin.co/?ref=REDBEARDCode: RedBeardGoRuck:https://alnk.to/gKTTRMeCode:  REDBEARDOUTDOORSSumet:https://www.sumet.com/?ref=RedBeardCode - RedbeardTuffJug:https://tuffjug.com?sca_ref=10529106.pS2vdXlnFlA0z5p3Code - REDBEARDStar-Batt:https://star-batt.com/ref/redbeardoutdoors/Grayboe:https://www.grayboe.com/?aff=15Code - REDBEARDCRUZR Saddles:https://cruzr.com/id/20/Code - RedBeardPrimary Arms:https://alnk.to/fwuB01v Initial Ascent:https://initialascent.comCode: RedbeardSlayer Calls:www.slayercalls.comCode - REDBEARD15Peax Equipment:https://alnk.to/dpuspH7DADGANG Get 15% off:https://www.dadgang.co/JOHNATHAN02254Dagr & Nott Blades:https://www.dagrandnott.co?sca_ref=9519989.pIv5D2PNiS6w2k84 Dark Energy:https://darkenergy.com/?ref=johnathan_mccormickCode: RedBeardSITKA Gear:https://alnk.to/4BIMy1lDryFire Mag:https://alnk.to/7qnmZNPCode - REDBEARD Canvas Cutter:https://canvascutter.com/?ref=REDBEARDCode – Redbeard Montana Knife Companyhttps://alnk.to/74y414uTulster Holsters and more:https://tulster.com/?aff=REDBEARDCode - REDBEARD Evolution Outdoors:https://evolutionoutdoors.comCode - REDBEARDBLKFLG:https://checkout.blkflg.com/?ref=REDBEARDCode - REDBEARD The Bow Hitch:https://thebowhitch.comCode – RBODOryx Outdoors:https://oryx-outdoors.com/?ref=Yu98Gl-YQxOwFCode - REDBEARDWILDE ARROW:Wildarrowarchery.comCode - REDBEARDGet Your RPM Scope Rings here:https://www.rpmflg.com?bg_ref=O2vJHHcGBXCode - REDBEARDScheels:https://alnk.to/cm0F8wdFREE MONTH of Starlink!https://www.starlink.com/residential?referral=RC-2404913-53632-57&app_source=share

Patrick Sapp and I go way back to our rookie days with the San Diego Chargers, and this conversation starts right where it should: with relationships, loyalty, and what it means to take care of people when nobody is watching. We talk about how those early years in the league shaped us, what it really feels like to fight for a roster spot no matter where you were drafted, and the kind of leadership and mentorship that shows up in small moments but changes your whole path. Those Chargers teams had strong examples, and we both carried those lessons forward. We also discuss one of the most unique football journeys you will hear, as Pat walks through his decision to switch from quarterback at Clemson to linebacker. He breaks down the frustration, the competitive edge, the willingness to bet on himself, and how daily execution matters more than the size of the challenge. From there we talk transition, identity, and how he never allowed football to be the only thing he was. That mindset led him back to finish his degree, learn business through the right people, and step into high level development work where performance is measured in trust, relationships, and consistency. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.  

In part two of my conversation with Dr. Paul Comfort, we shift from exercises and metrics to the bigger picture of performance itself. We unpack what performance really means and why it can never be reduced to a single number or test. Performance is technical, tactical, physical, psychological, emotional, and relational. It is how the mind and body work together in real time and how individuals come together inside a team. Paul reinforces that we do not control performance, we influence it. That influence is shaped by belief, trust, communication, and cohesion across the entire performance team. This conversation challenges young professionals in particular to trade the illusion of control for the responsibility of leadership and adaptability. We then move into practical application around testing, assessment, and return to performance. Paul lays out how to structure testing batteries so fatigue does not distort results, why standardization matters, and how athlete behavior changes when you put numbers on a leaderboard. We explore how these same principles extend beyond sport into the military, where similar force and jump diagnostics are used to guide rehab and return to duty. His current work highlights a major gap in rehabilitation, where athletes regain strength but remain deficient in rapid force production. That missing piece may be what drives reinjury. This episode reminds us that data only matters if it changes what we do, and that true performance development lives at the intersection of science, psychology, and leadership. Shout out to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In this episode of Research 2 Reps, we had the opportunity to sit down with Dr. Paul Comfort, whose work has influenced how so many of us think about Olympic lifting, power development, and applied sports science. Paul walks us through how his early research on pull variations reshaped real-world training for athletes who may not be ready for or suited to full catches. We talk about what happens when you shorten the pull, how power and rate of force development can actually improve, and why removing the catch is not the step backward some believe it to be. What stands out is how curiosity in the classroom turned into research that now guides programming across professional sport, collegiate athletics, and beyond. Our conversation expands into force plate testing, biological variability, and what data is actually worth acting on. Paul challenges the idea of collecting information for the sake of collecting it and pushes us to ask what meaningful change really looks like. We explore the difference between influencing performance and trying to control it, especially in complex team environments where psychology, leadership, nutrition, recovery, and belief play massive roles. This episode is a reminder that great performance systems are built through cohesion, clarity, and humility. We do not control outcomes, but we can shape environments that give athletes their best chance to succeed. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In part two of my conversation with Jason Dierking, we pick up right where we left off and go even deeper into leadership, identity, and what it really looks like to build a staff and a culture that lasts. Jason talks about how he structures his sports performance department, how he intentionally develops his coaches, and why character has to come first if you want sustained excellence. We get into the reality of retention, growth, trust, communication, and why leaders have to create an environment where people feel valued, challenged, and capable of doing meaningful work. Jason also opens up about the importance of knowing who you are beyond your job title and why identity has to be grounded in something bigger than wins, roles, or achievements. From there, we dive into his work with Louisville swimming and diving and really break down what goes into training world class athletes in a sport that requires a completely different level of precision, creativity, and understanding. Jason talks about how he blends culture, athletic development, resiliency, and science, and why collaboration with sport coaches is critical to doing it right. We also spend time talking about their training facility, how it has evolved, and why environment matters when you are trying to develop champions. Jason closes this conversation with a powerful reminder about staying grounded in your values and knowing who you are no matter what role you are in. This is a thoughtful, honest, and incredibly insightful continuation of our discussion, and I think you are going to get a lot out of it. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In part 1 of this Beyond Sets & Reps episode, I get to sit down with my friend Jason Dierking, the Director of Olympic Sports Performance at the University of Louisville. We talk about his path from growing up in the Midwest to becoming one of the most respected leaders in our profession. Jason opens up about how his faith, values, and love for the training process shaped who he is as a coach and a person. We look back at how the field has changed, how discipline and gratitude were built into him early, and how those lessons still guide the way he serves athletes today. We also get into his journey as a grad assistant, his first full-time jobs, and what it was like taking on more responsibility while trying to keep learning and growing. Jason talks honestly about long days, heavy workloads, learning to delegate, and the mentors who helped him along the way. He shares what it meant to step into a leadership role at Louisville and how focusing on relationships, culture, and doing things the right way has helped move their program forward. It is a real conversation about character, perseverance, and leading with purpose in a high-performance world. Shoutout to podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In part 2 of my conversation with Brett Hayes, we move from technology and tools into the real glue that holds high performance environments together. Brett talks about what happens when biomechanics, sport science, and strength and conditioning all show up in the same room speaking different "languages," and how ego, vocabulary, and mixed messages can quietly tear teams apart. He shares stories from our days at Mizzou, working with people like Bryan Mann, and how using less threatening language, asking coaches to teach us their terms, and leading with humility builds the trust you need before any data, platform, or protocol can actually matter. From there, we get into the weeds on the body and the brain. Brett walks through how issues like SI joint dysfunction can impact the entire kinematic chain and why quick fixes like heel lifts often miss the real problem. We talk about shifting from being "the expert with the magic hands" to being a teacher who empowers strength coaches, athletic trainers, and athletes to see what we see. That rolls right into return to play, where Brett explains why athletes must be included in the decision, educated on their own data, and trusted to understand what their body is telling them. Ernie ties it all together with research on "conceptual confusion" in healthcare teams, reinforcing that clear shared language is not soft skill, it is performance infrastructure. Brett closes with leadership book recommendations and a reminder that as you get older in this profession, the real win is not proving how much you know, but multiplying your impact by developing others. Shoutout to Sorinex and EliteForm for making these episodes possible!

In this episode of the Research 2 Reps Roundtable, I sit down with my longtime friend and collaborator Brett Hayes, a physical therapist who helped us shape what we now call corrective biomechanics. Brett shares how his journey from the Pacific Northwest and years with the Seattle Seahawks led him to Mizzou, where we started connecting clinical rehab principles with what was happening in the weight room and on the field. We talk about how that shared vision turned into real systems, including our early work with the DARI markerless motion capture platform, and how that technology helped us move past opinion and get everyone on the same page with objective joint vulnerability data instead of just "coach's eye" arguments. From there, we dig into how Brett and Dr. Ernie Rimer have taken that work to the University of Louisville, using sport science as the bridge between sports medicine, strength and conditioning, and performance. Brett walks through how baselining women's basketball with DARI and building targeted interventions helped reduce injuries five-fold over three seasons, and why the real separator is not the gadget, but integration, communication, and athlete education. We also get into athlete trust, why pros sometimes go outside the system to get scanned, and how explaining the "why" behind any intervention is now mandatory if we want true buy-in and long-term career longevity for our athletes. Shoutout to Sorinex and EliteForm for making these episodes possible!

In part two, I press into a word we throw around too loosely in college athletics: development. Rashard and I sort out the differences between strength and conditioning, scholar-athlete development across leadership, career, life skills and community, player development for team ROI, and capital or NIL fundraising. We also talk brass tacks on funding: start with your head coach and your development office, get everyone at the same table, and design experiences that help athletes grow while giving donors and corporate partners something meaningful to support. Rashard is clear that the NIL and portal era affects a small slice of athletes, while most still want to be led, challenged, and exposed to real world opportunities. That hunger shows up powerfully at D2, D3, and HBCU programs when you bring them access. Rashard walks through his book, Scholar Athlete Elite, a practical four-quarter guide from freshman to senior year that tackles NIL, academics, mental health, redshirting, and more. He explains his company like a career agency for athletes, identifying talent, developing it through micro-internships and curated trips, and placing athletes on winning teams in business, with a nonprofit arm to open doors for underserved schools. We finish on his vision for NIL ownership, giving athletes micro experiences in entrepreneurship, and a look back at how his own yes to opportunities set the foundation. If you lead athletes, this is a blueprint for building people first, then watching performance follow. Shoutout to Sorinex and EliteForm for making these episodes possible!

In this episode of Beyond Sets & Reps, I sit down with Rashard Hall, a man who's redefining what it means to be a scholar-athlete. From his days as a standout safety at Clemson under Coach Dabo Swinney to his current mission helping athletes find purpose beyond the game, Rashard's story is all about resilience, faith, and impact. We talk about the mindset that helped him go from a redshirt to an All-American, how adversity prepared him for life after football, and how his passion evolved into founding Scholar Athlete Elite, a company dedicated to developing athletes holistically in sport, career, and character. We also explore the power of relationships and mentorship through our mutual friend Patrick Sapp, and how the bonds built on and off the field can shape entire careers. Rashard's approach reminds us that success is not just about stats or accolades, but about who you become in the process and how you pour into others. If you have ever wondered how to prepare athletes for life beyond competition, this conversation will make you rethink what true development really means. Shoutout to Sorinex and EliteForm for making these episodes possible!  

In the second half of the episode, we take the discussion deeper into the evolution of sport science and the challenges of applying it across different environments. Emaly and I talk about how athletes transition from national teams to their college or professional programs and the difficulties that come with inconsistent resources and data. We also explore how sports scientists are learning to balance the practical realities of technology with the need for accurate and reliable data. The conversation touches on real issues like injury prevention, pain management, and how performance staff can use individualized approaches to make the biggest impact. This part of the episode also focuses on how the role of sports science has become more athlete-facing. It is no longer just about the back-end data. It is about trust, education, and helping athletes make better choices for themselves. We discuss strategies that go beyond the lab, from sleep education to recovery tools, and how coaches and scientists can better listen to athletes about what matters to them. The takeaway here is that true performance progress happens when the science is individualized and when athletes feel empowered to take ownership of their development. Shoutout to Sorinex and EliteForm for making these episodes possible!  

In the first half of my conversation with Emaly Vatne on the Research to Reps Roundtable, we dig into her background as both an Ohio State soccer alum and a sport science researcher. She shares how early experiences with HRV monitoring and internal load metrics sparked her curiosity for performance science and eventually shaped her career path. We talk through her master's thesis work with the women's hockey program and how she was able to quantify the effects of training load on recovery and sleep. Hearing her perspective reminded me of how critical it is to bridge research with real-life application so that the numbers we collect can actually help athletes perform and recover better. We also explore the role of culture and buy-in, which is something Emaly highlights through her experience working with championship-level teams. It is one thing for athletes to comply with wearing devices, but another when they compete with one another to improve their numbers because they understand what the data means. This first part of the episode really sets the stage for how sport science is more than just tracking numbers. It is about creating a culture where athletes are curious, engaged, and invested in their own performance. Shoutout to Sorinex and EliteForm for making these episodes possible!

The legendary company Sorinex makes unbeatable upright metal posts, but there is much more to that. The company brings the culture of hard work, dedication and the strenuous life for me motto. Through deep waters and thin air, those who live the culture find success and reach their potentials. We sit down with Bert Sorin and dive into what it means to be Physically Cultured.     To access some of the best supplements in the game visit https://advancedmolecularlabs.com/ and use code TFL35 for an additional 35% off   Swoly to use in show notes:   Get your creatine gummies by visiting https://getswoly.com/ and use code TFL for an additional 20% off   For Physical Assistance Think Fitness Life Coaching is backed by 25 years of Experience guiding people to fitness freedom. Learn more Mention “Kickstart discount” for 10% off your first month.   For Therapy Services we partnered with BetterHelp: A telehealth therapy service connecting people with licensed mental health therapists. Learn more By using the referral link you receive 10% off your first month.

Bert and his wonderful wife Lesley are the proud parents of three children. Bert and his family, a family rooted in strength, have been entrenched in the human performance world for as far back as he can remember. Growing up with a barbell in his hand has been pivotal in charting the course of his life and leading him to become a 4-time Division 1 All-American Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic trials athlete.  Bert is currently the President and Co-Owner of Sorinex Exercise Equipment, a very successful family run business founded by his father, another big name in the iron game, Richard Sorin. Together they are the inventors of hardware and applications to make people more effective, efficient, and safe on the sports field and the battle field. Although Sorin never served in the arms forces, his gear is changing the game to provide readiness and rebuilding to the veterans prior to, during and after their deployments to far off, hostile lands.  Bert's network of veterans, scientists, coaches and therapists allows for a combination of expertise and support, and has been changing lives on both sides of the table. Bert pushes each day to find the best in people, and to assist in their exploration of their potential and maximize their value to the cause. Enjoy. Work With Us: Arétē by RAPID Health Optimization Links: Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram  

In this episode of Beyond Sets & Reps, I sat down—literally in the recovery room at Summer Strong—with someone I'd never met until 20 minutes before hitting record: Dr. Jacob Lonowski. When I asked Bert Sorin who I should talk to out of hundreds of top-tier professionals, he didn't hesitate with Jacob's name. What followed was one of the most eye-opening conversations I've had, uncovering how Jacob's winding path—from business consulting to strength and conditioning to PT school—ultimately led him to Virginia High Performance, where he's now helping Navy SEALs and special operators heal and rebuild their lives. His insights on proximity, service, and scaling healing had me leaning in from start to finish. Jacob shares how he's learned to walk in the gray area between performance and recovery—physically, emotionally, and psychologically—and what it really means to serve others at the highest level. We dug into how trauma and sacrifice shape human performance, the challenges of working in elite military settings, and what young professionals get wrong when chasing a similar path. If you've ever wondered how to truly develop your personal potential and make a lasting impact, this conversation will absolutely make you think twice about what you're doing today and where you're headed tomorrow. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In part two of our Research 2 Reps Roundtable with Dr. Curt Tomasevicz, we dive deeper into the science behind bobsled training, mechanics, and athlete development. We talk about how video analysis and biomechanics shape the training of elite bobsledders, from sprint mechanics to start technique. Curt shares how his engineering background uniquely informs his work with sled design and athlete feedback, making the sport a blend of science, engineering, and raw athleticism. We also explore talent identification—how the team scouts athletes through combines (both virtual and in-person) and what physical and mental traits they look for in new recruits. Curt breaks down the different roles in the sled, the importance of reaction time, and why pilots are often former push athletes. We wrap up with a discussion on athlete longevity, common injuries, and some great book recommendations that every coach and athlete can learn from. This episode is packed with insights for anyone passionate about strength and conditioning, sports science, or building elite athletic performance from the ground up. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin.Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard's garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father's unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale, and sustain a family-run company in a demanding industry .To learn more about Sorinex check out: https://www.sorinex.com/To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In todays Episode of Barbell Shrugged, Anders Varner, Doug Larson, and Travis Mash dive into Mash partnership with Sorinex and the success of Spring Cleaning in April. In addition, Mash is going back to the platform in powerlifting and the team discussed the differences in training and mindset competing in their 40's and 50' vs their 20's. And finally, the deep dive into getting out of the gym, intelligently training cardiovascular system, and how great it feels for overall health being in nature. Enjoy. Work With Us: Arétē by RAPID Health Optimization Links: Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

In this episode of the Research 2 Reps Roundtable, I sit down with my co-hosts Ted and Ernie to welcome Dr. Curt Tomasevicz—Olympic gold and silver medalist, high-performance director, and assistant professor. Curt takes us on his journey from growing up in a small Nebraska town to competing in three Olympic Games and now balancing multiple roles in sports performance and academia. He shares what it takes to identify, train, and develop bobsled athletes who can handle the unique demands of the sport. We dive into what makes the perfect bobsledder, from their blue-collar work ethic to their mental toughness and ability to thrive under pressure. Curt unpacks how he looks for talent from diverse sports backgrounds, and how athletes who just missed their dream in one sport might find new opportunities in another. If you're a strength coach, sports scientist, or simply curious about elite athlete development, you won't want to miss this episode. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In this explosive episode of Talk Dirt To Me, we're pulling no punches. We kick things off with our BIGGEST GIVEAWAY EVER, loaded with incredible gear from AgGear, Agzaga, Sorinex, Field Ethos, and Tacticalories.  Plus a badass opportunity to join us in-studio as a guest and grab dinner with the crew. Then we dive headfirst into the controversy rocking the cattle world; why is the American Angus Association under fire for taking a grant from Jeff Bezos? Is it a smart move, or did they just sell out America's ranchers? We also break down Senator Mike Lee's OFF Act, a bold proposal to end mandatory checkoff programs. Is it the future of farming freedom, or a wolf in sheep's clothing? And things take a dark turn as we explore a shocking act of agroterrorism. Two Chinese nationals caught smuggling a dangerous fungus into the U.S. A threat that could have devastated our entire ag infrastructure. We lay out exactly what happened and how close we came to disaster. Finally, in our Made in America segment, we spotlight LawnChairUSA — reviving classic American backyard comfort, built with pride right here at home. Agzaga is the official sponsor of Talk Dirt to Me! It is the ultimate online farm store. American owned and operated. Go check out their site and get what you need. Be sure to use the code TalkDirt20 to get $20 off your order of $50 or more! Visit them at: https://agzaga.com  If you enjoy this episode then please leave us a review and share this episode with your friends! Follow us on social media: Talk Dirt to Me Instagram: https://www.instagram.com/talkdirtpodcast/  Bobby Lee: Facebook- https://www.facebook.com/search/top?q=hurricane%20creek%20farms Instagram- https://www.instagram.com/hurricanecreekfarm/ YouTube- https://www.youtube.com/c/HurricaneCreekFarms Logan: Facebook- https://www.facebook.com/LHFarmsTN Instagram- https://www.instagram.com/lo.hanks/ YouTube- https://www.youtube.com/channel/UCqYpTjKQtOMABFOc2Aw3_Ow   

In this episode, Joe, Dan, and Adam are live from Sorinex Summer Strong as they dive deep into business growth, leadership, and personal development. Hear some of their insights from their recent Weight Room Wealth workshop, including powerful advice from speakers like Devin Levesque and John Alex, and learn about their upcoming events that are set to transform gym owners' businesses. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

In Part 2 of this powerful conversation, Britt Achterhoff goes even deeper into the life experiences that shaped her personal and professional path. She opens up about one of the most difficult periods of her life—tearing her ACL while her father was terminally ill and struggling academically due to undiagnosed ADHD. Through all of this, one person stood solid in her corner: her strength coach, Dennis “D Love” Love. Britt credits him with not only giving her a place to belong, but also with showing her what leadership, mentorship, and care truly look like. That pivotal support became the root of her passion for the industry and her mission to make an impact beyond equipment sales. Britt also reflects on how her experiences—from student leadership to moments of being the only woman in high-level performance meetings—have uniquely positioned her to lead from a place of empathy and real-world perspective. She discusses her “existential career crisis” after becoming a mom of two, and how that inspired her to create professional development conversations for coaches that center on real life—not just sets and reps. This episode is a raw reminder that what happens off the field or outside the weight room often shapes us the most, and Britt's story is a powerful call to action for supporting the whole person—not just the professional title. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

How important is strength conditioning? For top tier athletes, it is essential for success. Bert Sorin and the folkls at SorinEx are setting the bar for the best strength equipment made today. With literally hundreds of products, and dozens of patents on strength and exercise equipment. They are the best in the business when it comes to providing essential equipment for colleges, universities, military and more.  Bert is also a dedicated outdoorsman, father, husband and follwer of Christ and today we are blessed that he took the time to meet with us and share the journey of his company and his faith along the way. It is a candid conversation that I believe will resonate with a lot of my listeners.      www.sorinex.com www.bertsorin.com www.taurususa.com www.cva.com www.himtnjerky.com www.murrelloptics.com www.jumpmedic.com www.christianoutdoors.org www.citrusafe.com www.elimishieldhunt.com  

In this episode of Beyond Sets & Reps, Britt Achterhoff shares her powerful and personal journey from collegiate athlete to respected team member at Sorinex. A former Clemson soccer player, Britt reflects on how her love for the weight room and a chance encounter during a facility renovation launched her into the strength and conditioning industry—though not in the traditional coaching sense. Instead, she carved out her path on the vendor side, traveling across the Southeast, immersing herself in the strength community, and earning respect through grit, relationships, and a deep passion for the field. Her story is one of relentless work ethic, identity exploration, and embracing the messy parts of career growth, especially as a young woman in a male-dominated space. Britt also opens up about how motherhood reshaped her perspective on work, life, and purpose. As her role evolved from equipment sales to business development, she found herself craving more meaningful impact—and more balance. Her vulnerability in discussing postpartum challenges, identity shifts, and the importance of supportive workplace culture offers valuable insight for anyone navigating career transitions or family life. Britt's passion for creating professional development opportunities in the industry is evident, and this conversation is a testament to the power of showing up authentically, even when the path forward isn't crystal clear. Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

In part 2 of the Research 2 Reps Roundtable episode, Felix Proessl continues to share his wealth of experience in sports science, particularly in how teams navigate the unique challenges of international travel and cultural adaptation. The discussion touches on the complexities of preparing athletes for games abroad, including the physiological and behavioral adjustments required when traveling to different time zones, altitudes, and climates. Felix provides insight into how professional sports teams balance performance optimization with the realities of international commitments, such as media obligations, while also addressing concerns around food safety and player health when abroad. The conversation also shifts to the growing role of student involvement in sports science, with Felix reflecting on his time at the University of Pittsburgh, where he helped bridge the gap between academia and athletics. He emphasizes the importance of fostering curiosity among students and integrating them organically into sports teams, where they can apply their research skills to real-world problems. Additionally, Felix shares his experiences with central fatigue research, discussing how wearable tech and data analysis are helping to manage fatigue and improve athlete performance. The episode concludes with a recommendation for a thought-provoking read, Statistical Rethinking, which challenges traditional views of hypothesis testing and encourages a more nuanced approach to decision-making in sports science. A big thanks to show sponsors, Sorinex and EliteForm, for making these episodes possible.

In this episode of the Mission Whitetail Podcast, Joe sits down with Bert Sorin—lifelong outdoorsman, prior Olympic Trials athlete, and owner of Sorinex Exercise Equipment. These two dive deep into Bert's passion for whitetail hunting, his South Carolina roots, and how a childhood spent in the woods helped shape the Sorinex legacy. Bert shares stories on his views on discipline in both the gym and the woods, his recent appearance on the Joe Rogan Experience, and how Sorinex became a cornerstone brand in the strength and conditioning world. Whether you're a hardcore bowhunter, a weight room warrior, or someone building a brand from the ground up—this conversation is packed with incredibly valuable information.    #MissionWhitetailPodcast #MissionWhitetail #JoeMiles #BertSorin #Sorinex #SorinexOutdoors #huntingpodcast #podcast #huntingpodcasts #deerhunting #whitetailhunting #whitetail #deer #huntingtips #bigbucks

In this episode of the Research 2 Reps Roundtable, hosts Dr. Pat Ivy, Dr. Ted, and Dr. Ernie Reimer dive deep into the world of sports science with special guest Felix Proessl, Senior Director of Sport and Data Science for the Colorado Rapids. Felix shares his journey from collegiate soccer player in Germany to leading sport science initiatives in Major League Soccer, blending his academic background with real-world applications. The conversation explores the balance between acute needs and long-term performance goals, as Felix reflects on how his research and data-driven decisions are shaping the training and recovery strategies for professional athletes. The roundtable also tackles the complex challenges of altitude, travel logistics, and recovery in the MLS. Felix discusses the impact of travel on performance, particularly when teams face the daunting task of adjusting to different time zones and environmental factors. The group also delves into the intersection of science and superstition, with Felix explaining how they navigate players' personal routines and beliefs while maintaining a data-informed approach. This episode offers a fascinating look at the evolving role of sports science in professional soccer, emphasizing the importance of collaboration, flexibility, and thoughtful decision-making in optimizing athlete performance. A big thanks to show sponsors, Sorinex and EliteForm, for making these episodes possible.

In part two of my conversation with Jim Beebe, we dive deeper into the mindset and habits that shape successful athletes, parents, and teams. Jim shares powerful insights on the importance of strength training for young athletes, emphasizing that lifting can be a game-changer in preventing injuries and creating a competitive advantage. He also discusses the critical role of adversity in personal growth, urging parents and coaches to allow young athletes to struggle, fail, and learn resilience rather than shielding them from challenges. Jim explains how structured discipline, accountability, and hard work—not just talent—are the true separators at the highest levels of competition. We also explore team dynamics, leadership, and the evolving standards in elite-level performance. Jim highlights the necessity of fostering team accountability, helping athletes develop strong core values, and ensuring that leadership comes from within the team. The discussion extends to the culture of top college football programs, including behind-the-scenes insights from Ohio State and Michigan, where attention to detail, relentless improvement, and data-driven training set championship-caliber teams apart. This episode is packed with valuable lessons for athletes, parents, and coaches looking to build a culture of excellence both on and off the field. A big thanks to show sponsors, Sorinex and EliteForm, for making these episodes possible.

In this powerhouse episode, we sit down with Bert Sorin, President of Sorinex and one of the most dynamic voices in strength, leadership, and legacy. From his early years immersed in the outdoors to competing in college athletics, Bert shares the journey that led him to take the reins of the legendary Sorinex brand. We dive deep into the Sorinex Farm, where agritourism meets innovation—discussing the events happening there and some bold new ventures Bert is considering to take things to the next level. Along the way, we poke fun at just how terribly most farmers eat (yeah, we said it), but the real heart of this episode? Fatherhood, and the raw, honest talk about passing the torch to your sons. Done right, it builds empires. Done wrong, it can break everything. If you're into legacy, leadership, and living with purpose—this one's for you. You'll appreciate our Made in America segment as Bert names multiple awesome American companies!  Bert's links: https://www.bertsorin.com/ https://www.instagram.com/bertsorin/?hl=en  https://www.sorinex.com/  Highlighted Made in America Company/Product: https://www.montanaknifecompany.com/  https://volquartsen.com/  https://www.leupold.com/  https://www.nosler.com/  Agzaga is the official sponsor of Talk Dirt to Me! It is the ultimate online farm store. American owned and operated. Go check out their site and get what you need. Be sure to use the code TALKDIRT to get 10% off your order! Visit them at: https://agzaga.com  If you enjoy this episode then please leave us a review and share this episode with your friends! Follow us on social media: Talk Dirt to Me Instagram: https://www.instagram.com/talkdirtpodcast/  Bobby Lee: Facebook- https://www.facebook.com/search/top?q=hurricane%20creek%20farms Instagram- https://www.instagram.com/hurricanecreekfarm/ YouTube- https://www.youtube.com/c/HurricaneCreekFarms Logan: Facebook- https://www.facebook.com/LHFarmsTN Instagram- https://www.instagram.com/lo.hanks/ YouTube- https://www.youtube.com/channel/UCqYpTjKQtOMABFOc2Aw3_Ow 

In Part 1 of this Beyond Sets & Reps episode, I sit down with Jim Beebe, a coach, gym owner, and author whose journey through strength training, business, and personal transformation is nothing short of inspiring. Jim shares how his early experiences shaped his love for athletics, despite facing challenges growing up. He details the pivotal moment in his mid-30s when he realized he wasn't setting the right example for his children, leading him to completely transform his health and career. What started with P90X in his living room turned into an internship at a CrossFit gym, eventually leading him to open his own training facility. Jim dives into the sacrifices he made, including financial struggles and long hours, to build his gym from the ground up. His commitment to learning, coaching, and helping others—especially young athletes and individuals facing adversity—has defined his purpose and mission. Jim also discusses his evolution as a coach, expanding beyond his gym to impact more people through his book, Athlete Built: The Blueprint to Build Champion Athletes, and his new digital course. He shares how his philosophy is rooted in structured habits, mindset, and training principles that apply to both sports and life. We talk about the importance of setting goals, measuring progress, and developing a blueprint for success, whether you're an aspiring athlete or simply trying to improve yourself. His journey is a testament to perseverance, the power of mentorship, and the willingness to take risks in pursuit of something greater. Tune in to hear Jim's story of reinvention, hard work, and the strategies he's developed to help athletes and everyday people reach their full potential. A big thanks to show sponsors, Sorinex and EliteForm, for making these episodes possible.

In the second half of this episode of the Research to Reps Roundtable, the conversation continues with Cam Josse diving deeper into the nuances of sports science and coaching communication. The discussion focuses on the importance of clear, structured protocols for managing training loads and player readiness. Cam shares insights into how Auburn's staff utilizes data without overwhelming coaches or athletes, ensuring that interventions are meaningful and effective. The group discusses how mental health has emerged as a critical area in athlete development, often taking precedence over traditional performance metrics. Cam emphasizes that sports scientists need to shift their focus beyond just collecting and analyzing force plate data; they must also address pressing issues like athlete well-being, team dynamics, and the challenges of integrating transfer athletes into established programs. The conversation then explores the evolving landscape of college football, particularly with the growing influence of NIL deals and the professionalization of the sport. Cam and the hosts discuss how financial incentives are changing team dynamics, with college athletes now able to see their market value and, in some cases, negotiate their roles. They also touch on the shifting priorities in player development, noting that long-term training approaches are being replaced by a more immediate, results-driven model. The episode closes with a reflection on the challenges of balancing player performance, team needs, and individual goals in an ever-changing collegiate landscape. Cam recommends several books on leadership and negotiation, reinforcing the importance of adaptability and communication in both coaching and athlete development. Shout out to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In this episode of the Business of Strength Podcast, host Joe Reggio recaps his trip to Sorinex's Winterstrong program, one of his favorite events of the year for hunters. Along with discussing his experience over the weekend and the time spent with friends Zach Even-Esh and Joe's hunting buddy Jonny, Joe also discusses the importance of putting yourself out there to meet new people and stretch your comfort zone.  Joe also goes over many other topics, including:  * The importance of community * Thin Air Deep Water * Your network is your net worth * How your next connection cold change everything * Why going to things in-person beats virtual ANYTHING * The power of peopleDon't forget our Next BOS LIVE event is the Weightroom Wealth Summit May 9th & 10th here in Orangeburg NY.  This will be your definitive Marketing & Money Guide. Go to: https://businessofstrength.com/ to register!This is the Business of Strength!

In this episode of the Research to Reps Roundtable, Dr. Pat Ivey, Dr. Ernie Rimer, and Dr. Ted Lambrinides sit down with Cam Josse, currently at Auburn, to discuss his experiences in strength and conditioning, particularly in college football. Cam shares insights into the challenges of ending a season without a bowl game, emphasizing the importance of reflection, maintaining a forward-thinking approach, and controlling what can be controlled. He discusses how his role, though not as a director, allows him to engage deeply in evaluating Auburn's 2024 season and strategizing for 2025. The conversation highlights the emotional aspect of missing a bowl game but stresses the necessity of focusing on progress rather than dwelling on setbacks. The discussion then shifts to force-velocity profiling and its application in training athletes for optimal performance. Cam explains how different athletes exhibit varying force and velocity traits, influencing their sprinting and overall performance. He and the hosts explore how training should be individualized based on an athlete's position, body composition, and specific needs rather than applying a one-size-fits-all approach. They also touch on the complexity of sports science, emphasizing the need for practical decision-making and clear communication between strength coaches and head coaches. The importance of balancing physical training with mental and tactical aspects of the game is a recurring theme, with the group highlighting the risks of over-intervening and how strategic planning plays a key role in maximizing athlete development. Shout out to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

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In part two of our conversation, Dave Christensen opened up about his transition into retirement and his latest venture: the "Your Fourth Down" platform. He explained the ADAPT framework—Attitude, Discipline, Attention to Detail, Perseverance, and Touchdown—and how these principles guide success in sports and life. Hearing his personal stories of perseverance, from his humble beginnings to reaching professional achievements, was incredibly motivating.  We also discussed the evolving landscape of college sports, from NIL deals to transfer rules, and how it's changing the game. Dave's dedication to sharing his story and inspiring others through speaking and consulting reminds me why I love what I do—helping others reach their full potential, both on and off the field. Big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

On this episode, I had the pleasure of catching up with Dave Christensen, a coach whose journey and impact on the game of football have been truly inspiring. We talked about the power of mentorship and how key figures like Coach Don James taught us life and leadership principles that extend far beyond the field. Dave reflected on the importance of structure, discipline, and pushing players out of their comfort zones to help them grow.  He also shared some of the major setbacks and sacrifices he's faced in his career, including the bold decision to adopt a spread offense—a move that completely transformed his team's trajectory. These pivotal moments led to some unforgettable wins and personal milestones in his coaching career. Big thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In part 2 of the Research 2 Reps Roundtable, my co-hosts Dr. Ernie Rimer, Dr. Ted Lambrinides, and I continue our engaging discussion with Dr. Tim Suchomel, diving deeper into the essentials of long-term athlete development (LTAD). Dr. Suchomel emphasizes the importance of starting athletes with fundamental movement patterns, such as squats and hip hinges, to establish a strong foundation before progressing to advanced techniques like Olympic lifts. He highlights how focusing on movement quality at an early age helps prevent poor habits in college athletes and sets them up for success. We also explore practical ways to monitor and track athlete progress in settings with limited resources, underscoring that effective monitoring doesn't require expensive tools but rather consistent observation and creativity. The conversation touches on key topics in youth sports, including the benefits of multi-sport participation versus early specialization. Dr. Rimer shares his perspective as a youth baseball coach, advocating for a balanced approach that builds a well-rounded athletic profile and prevents burnout and overuse injuries. We examine how motivation and fun should remain central to youth sports, while also fostering skill development and parental engagement. From debates over training priorities—such as hip speed versus bar speed—to the evolving landscape of strength and conditioning, this episode stresses the need for adaptable, research-backed methods. We conclude by encouraging coaches to prioritize needs analysis, embrace foundational knowledge, and stay open to new techniques that ensure holistic athlete development. Shout out to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In this first part of a new Research 2 Reps Roundtable podcast episode, I'm joined by my co-hosts, Dr. Ernie Rimer and Dr. Ted Lambrinides, along with our guest Dr. Tim Suchomel, Associate Professor and Director of the Sports Science Master's Program at the University of Pittsburgh. Dr. Suchomel shares his extensive background in strength and power-oriented training and his current research on athlete monitoring and long-term athlete development. He delves into how his work on neuromuscular research and combining athletic, academic, and sports medicine resources is shaping his approach, particularly as he transitions to Pittsburgh and navigates the challenges presented by the transfer portal and extended athlete eligibility. The conversation expands to discuss the importance of collaboration between organizations such as CSCCA and NSCA. We explore how working together can help create consensus statements and unified guidelines to address athlete health and performance challenges, particularly as the landscape of collegiate and professional athletics evolves with increased athlete transfers. Dr. Suchomel highlights the growing need for data-driven solutions and partnerships within the sports science field to ensure better development of athletes and to adapt to the changing dynamics in sports. This episode provides key insights into the future of strength and conditioning and how collaboration will drive progress in the industry. Shout out to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In part 2 of our conversation with Asaad Ali on *Beyond Sets & Reps*, Asaad continues to share his journey, discussing his transition from athlete to videographer and his approach to building his own legacy while honoring his father's. He recalls his early career in baseball, including scouting for the White Sox and coaching, before taking a turn into videography at the University of Louisville. This career shift provided a new platform for his competitive drive as he set his sights on producing content that reflects his deep understanding of sports and the athlete's journey. Asaad discusses the importance of leveraging his name responsibly, demonstrating how he's shaped his professional identity through hard work, self-motivation, and the experiences that have defined his path. Asaad also emphasizes the mindset that helps him create impactful sports content, drawing from his own athletic background and inspiration from directors who bring authenticity to their work. He details the fulfillment he finds in capturing the emotions and moments that matter most to athletes and their families, building meaningful relationships along the way. His insights encourage young athletes to consider life beyond the game and invest in personal growth early. If you missed part 1, be sure to go back and listen, as Asaad's reflections on growing up as Muhammad Ali's son and his journey through sports set the stage for this powerful continuation. Shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In this first part of the conversation, Asaad Ali shares his experience of growing up as the son of Muhammad Ali, delving into the unique and challenging aspects of living in his father's public shadow. Asaad reflects on the symbolic presence of his father in Louisville, where reminders of Muhammad Ali are everywhere—from airport names to local landmarks—underscoring the deep connection between his father and the city. He discusses the sense of pride and resilience he inherited from his father's legacy, aligning it with the underdog mentality often embraced by the University of Louisville community. Throughout the conversation, Asaad emphasizes the importance of remembering Muhammad Ali as both a global icon and a devoted father, offering insights into his journey to navigate and define his own identity. Asaad's memories reflect both ordinary and profound moments, including watching his father's fights on VHS as a way to connect while Muhammad Ali was traveling for humanitarian work. He shares stories about how people reacted differently to his father in Louisville versus other places, allowing Asaad and his family moments of privacy that might not be possible today. He also delves into how he chose to carve his own path through baseball rather than boxing, finding a personal sense of accomplishment outside of his father's legendary career. This episode reveals a thoughtful, grounded approach to balancing family legacy with personal aspirations, providing listeners a deeper understanding of both the public and private dimensions of the Ali family. Shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In part 2 of the *Research to Reps Roundtable* podcast, co-hosts Dr. Pat Ivey, Dr. Ernie Reimer, and Dr. Ted Lambrinides continue their conversation with Paul Jones, sports scientist at The Ohio State University. Paul dives deeper into the challenges of integrating sports science methodologies across various levels of athletics and how different institutions respond to new technologies. The discussion touches on the balance between evidence-based practices and longstanding traditions, as well as how to effectively educate coaches and athletes to foster a data-driven approach. Paul also shares insights into the complexities of recruiting in the modern era of college sports, noting how transfer portals and NIL (Name, Image, Likeness) policies have significantly changed the landscape. The episode also explores Ohio State's new initiative, the Rapid Assessment and Monitoring Program (RAMP), which aims to evaluate athletes' force production and energy systems upon arrival to campus. Paul explains how this program offers a comprehensive picture of each athlete's strengths and limitations to inform training strategies quickly. Throughout the episode, Paul underscores the importance of collaboration among health and performance teams to enhance athlete care and performance. For more background, make sure to check out part 1, where Paul shares his experiences transitioning from the University of Louisville to Ohio State. Shout out to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!

In this episode of *The Research to Reps Roundtable*, co-hosts Dr. Pat Ivey, Dr. Ernie Reimer, and Dr. Ted Lambrinides welcome Paul Jones, a leading expert in sports science, for part one of their conversation. Paul discusses the challenges of scaling his work to meet the demands of a larger program and adapting to a different environment. He also highlights the importance of humility, being open to learning from others, and building strong relationships within new contexts to create meaningful change and impact. Throughout the episode, the group explores the evolving role of sports science in collegiate and professional athletics. Paul touches on how different institutions have varying levels of experience and expectations with technology like wearable devices, leading to unique challenges when integrating new strategies. They also discuss the application of research to real-world scenarios, such as training adaptations, travel logistics, and managing environmental factors like altitude and heat. This episode sets the stage for a deeper dive into sports science, the nuances of transitioning between organizations, and the impact of effective leadership and mentorship in driving progress. Shout out to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!