Podcasts about NCBA

The One Big Beautiful Bill Act has passed the House. Weather continues to impact wheat harvest.NCBA weighs in on upcoming nutrition guidelines report. Some artificial intelligence tools may be a good starting point for gardeners.The U.S. is closing in on a scrapie free designation.

NCBA CEO Colin Woodall joins to share the latest information on the New World screwworm and conversations happening at the NCBA Summer Business Meeting in San Diego. Woodall explains how Secretary of Agriculture Brooke Rollins is putting America's cattle producers first with her strong, decisive action to combat the screwworm. He further explains the importance of Secretary Rollins' phased approach to reopening ports of entry to shipments of cattle, which supports America's cattle producers who rely on this trade.

We are releasing this episode early, to give you more information about the One Big Beautiful Bill that passed out of the Senate yesterday (as of publishing this episode on July 2). In this update, hear from California rancher and past CCA president Kevin Kester about the positive tax provisions in this bill for ranchers and farmers. Last week, Kevin was invited to the White House for an event highlighting the tax relief the “One Big Beautiful Bill” will provide for ranching and farming families across the country for future generations. Hear about Kevin's experience and the importance of the tax relief in this bill, which includes reducing the Death Tax, as he spoke NCBA's Senior Director of Policy Communications Hunter Ihrman on the Beltway Beef podcast.On the second half of this episode, Kaitlynn Glover, the Executive Director of the Public Lands Council and NCBA Natural Resources, joins Katie to discuss failed proposals in the bill to dispose of any public lands. Finally, hear what how the bill includes reimbursing cattle producers for loss due to depredation by federally protected predators, such as gray wolves.Text us your comments, feedback and episode ideas!

Cattlemen participate in a press conference as the U.S. Senate begins debate on The Big Ugly Bill that is loaded with government spending and control. Ethan Lane Sr. VP of Government Affairs explains why.

On this episode, fifth-generation California rancher and NCBA Past-President Kevin Kester joins to share what it was like standing with President Donald J. Trump at the White House during a press conference on the One Big Beautiful Bill. Kester explains how the One Big Beautiful Bill supports cattle farmers and ranchers by increasing the Death Tax exemption and expanding tax deduction and provisions that help producers keep more of their hard-earned money. Kester was at the White House in President Trump's first term to support the Tax Cuts and Jobs Act, but now that bill is set to expire at the end of the year. To avoid a massive tax hike, Congress must pass the One Big Beautiful Bill. Kester also shares information on NCBA's advocacy in Washington and ways cattle producers can get involved in NCBA's grassroots policy process.

Links:National Cattlemen's Beef AssociationBeef Quality Assurance - BQAMasters of Beef AdvocacyEnvironmental Stewardship Award ProgramStockmanship & StewardshipCattlemen's CollegeRancher's Resilience GrantU S Roundtable for Sustainable BeefJosh White serves as the Sr. Executive Director - Producer Education & Sustainability for the National Cattlemen's Beef Association (NCBA). He is a fourth-generation cattleman whose first experiences with cattle trace back to helping with his grandfather's commercial Hereford cows in central Georgia as a child. By age twelve Josh had purchased his first heifer, began building his own herd and became a self-professed cattle nerd.  After graduating with honors from Berry College ('95) in northwest Georgia with a degree in Animal Science, Josh worked in private industry and grew his cattle herd, while also serving as a volunteer leader in several county, state and national ag and cattle organizations. In 2009 Josh took the opportunity to move from a volunteer leader role to full time industry service and joined the Georgia Cattlemen's Association and Georgia Beef Board as Executive Vice President, serving there until joining NCBA in 2014. In his current role as Sr. Executive Director – Producer Education & Sustainability with NCBA, Josh and his team are working to capitalize on the rich histories of the Beef Quality Assurance, Masters of Beef Advocacy, Environmental Stewardship Award Program, Stockmanship & Stewardship, and Cattlemen's College programs while moving these initiatives forward to deliver even greater value to NCBA members and the cattle industry. New programs like the Rancher's Resilience Grant are a true passion for Josh and the team – finding ways to empower even more producers to participate in impactful educational opportunities. In addition to overseeing numerous programs, Josh provides leadership for NCBA's policy funded sustainability efforts and supports beef checkoff funded efforts associated with sustainable cattle production. Josh was recently awarded the Continuing Service Award by the Beef Improvement Federation for his passionate service to BIF over the past decade.  He currently serves on the Beef Focus group for the USDA Meat Animal Research Center (Clay Center, NE) and on the Animal Science Advisory Council at his alma mater. He also represents NCBA on the U S Roundtable for Sustainable Beef and serves as co-chair of the Cattle Health & Welfare committee at the Global Roundtable for Sustainable Beef. Josh continues to own cattle on the family farm in Georgia.  He and his wife of 29 years, Erin, live in Highlands Ranch, Colorado. Their three children are scattered around the country in early career or college, and they have one exceptional grandchild. 

On this episode, NCBA President Buck Wehrbein joins to share an update from the U.S. Department of Agriculture's (USDA) New World screwworm announcement at Moore Air Base in south Texas. Wehrbein met with Secretary of Agriculture Brooke Rollins and joined her for a press conference discussing the importance of standing up a domestic screwworm sterile fly facility to help protect the American cattle herd from this devastating parasite. Wehrbein shares updates from the USDA event and highlights NCBA's work to protect the cattle industry from New World screwworm. For the latest information, visit www.ncba.org/NWS.

In this urgent and insight-packed episode of the National Land Podcast, host Mac Christian sits down with Colin Woodall, CEO of the National Cattlemen's Beef Association (NCBA), to talk about everything from cattle markets and advocacy to an emerging threat few saw coming: the resurgence of the New World screwworm. Colin outlines NCBA's deep-rooted history dating back to 1898 and how it remains the largest and most influential cattle producer organization in the U.S., representing over 270,000 cattle producers across all 50 states. The conversation spans major ongoing concerns in the beef industry, including: Beef market trends in 2025 and how high demand, limited herd supply, and rising quality have kept prices strong. The delays in the Farm Bill and its implications for ranchers and producers, especially the crucial funding for Foot and Mouth Disease vaccine banks. How water scarcity, drought conditions, and aquifer depletion are shaping the cattle landscape—and what producers are doing to adapt. The rise of niche beef markets like grass-fed, locally sourced, and hormone-free, and how they're driving demand and providing new revenue for producers. A deep dive into the New World Screw Worm crisis: what it is, why it's dangerous, how it re-emerged, and what the cattle industry must do now to stop it. The role of NCBA in advocacy, public awareness, technology integration, and emergency response in the face of this new biological threat. Colin also shares how NCBA is leading national response efforts, from lobbying for sterile fly production to helping producers identify, treat, and report infestations. It's a critical listen for landowners, cattle producers, ag investors, and anyone concerned with rural land health, agricultural policy, or the food supply chain. Visit the NCBA Website New World Screwworm Resources Buy, Sell, Lease, or Auction Land

In this explosive episode of Talk Dirt To Me, we're pulling no punches. We kick things off with our BIGGEST GIVEAWAY EVER, loaded with incredible gear from AgGear, Agzaga, Sorinex, Field Ethos, and Tacticalories.  Plus a badass opportunity to join us in-studio as a guest and grab dinner with the crew. Then we dive headfirst into the controversy rocking the cattle world; why is the American Angus Association under fire for taking a grant from Jeff Bezos? Is it a smart move, or did they just sell out America's ranchers? We also break down Senator Mike Lee's OFF Act, a bold proposal to end mandatory checkoff programs. Is it the future of farming freedom, or a wolf in sheep's clothing? And things take a dark turn as we explore a shocking act of agroterrorism. Two Chinese nationals caught smuggling a dangerous fungus into the U.S. A threat that could have devastated our entire ag infrastructure. We lay out exactly what happened and how close we came to disaster. Finally, in our Made in America segment, we spotlight LawnChairUSA — reviving classic American backyard comfort, built with pride right here at home. Agzaga is the official sponsor of Talk Dirt to Me! It is the ultimate online farm store. American owned and operated. Go check out their site and get what you need. Be sure to use the code TalkDirt20 to get $20 off your order of $50 or more! Visit them at: https://agzaga.com  If you enjoy this episode then please leave us a review and share this episode with your friends! Follow us on social media: Talk Dirt to Me Instagram: https://www.instagram.com/talkdirtpodcast/  Bobby Lee: Facebook- https://www.facebook.com/search/top?q=hurricane%20creek%20farms Instagram- https://www.instagram.com/hurricanecreekfarm/ YouTube- https://www.youtube.com/c/HurricaneCreekFarms Logan: Facebook- https://www.facebook.com/LHFarmsTN Instagram- https://www.instagram.com/lo.hanks/ YouTube- https://www.youtube.com/channel/UCqYpTjKQtOMABFOc2Aw3_Ow   

Friday, June 6th (Mike Adams Filling In) 1) Don Roose, US Commodities,  2) Ethan Lane, Senior Vice President of Government Affairs, NCBA,  3) Dan Halstrom, USMEF,  4) Tom Brand, Author of the book "Welts on Your Butt a Calf Could Suck: Reflections on Faith,               Family, and a Farm Kid's Life"

NCBA Optimistic About Trump's Trade Agenda for Beef

Early on Thursday morning, the One, Big Beautiful Bill progressed out of the House. Just hours later, Sorting Pen host Katie Roberti got to sit down with Ethan Lane, head of the National Cattlemen's Beef Association's office in Washington, D.C, to discuss what's in the bill, NCBA's success on it, and what's ahead for this legislation. On this episode, Katie and Ethan also discuss New World Screwworm and the border, tariffs, and NCBA's years of work to get beef into the United Kingdom.Episode Resources:NCBA Priorities Approved in House Reconciliation BillText us your comments, feedback and episode ideas!

Join a free virtual workshop May 28 to gain practical tools for telling your story and advocating for the beef industry. Learn from NCBA's Chandler Mulvaney in this one-hour, producer-focused session.

In today's show Dustin discusses beef policy with Tanner Beymer of the NCBA, Riley Smith has the latest export sales numbers with Ben Breisch of Allendale,  and Mark discusses how to be proactive in battling tar spot with Kim Tutor of BASF.

We can expect a Make America Healthy Again report to come out later this week focused on tackling chronic disease, and it’s got the ears of the agriculture industry. This morning, we’re catching up with Sigrid Johannes. She’s the senior director of government affairs with the National Cattlemen’s Beef Association. Sigrid says she’s got her eyes on a few moving parts. For example – new products in the marketplace like lab-grown meat and new developments in nutrition guidelines. We start with NCBA’s stance on the "Make America Healthy Again" movement as we await the details on the upcoming MAHA Commission report. More rain on the way today before turning warmer and dry for the weekend. That's the outlook from Stu Muck.Farm equipment and real estate continue to hold firm pricewise. That's according to Ashley Huhn from the Steffes Group. He counts down some of the top sales from April to Pam Jahnke. Paid for by Steffes Group.Knowing where your money is being spent is important to everyone and that includes today's beef producers. Pam Jahnke travels to Marda Angus in Lodi to visit with Terry Quam, secretary/treasurer of the Cattlemen's Beef Board. The Cattlemen's Beef Board oversees the spending of farmer checkoff dollars. Quam says while the beef industry's enjoying success today, he remembers when it wasn't that bright. Quam explains how beef checkoff dollars are invested in many different avenues to keep producers, processors, consumers and world partners happy with the product. Paid for by Equity Cooperative Livestock on behalf of the WI Beef Council.See omnystudio.com/listener for privacy information.

On this episode, NCBA CEO Colin Woodall joins to highlight recent actions taken by both NCBA and the U.S. Department of Agriculture (USDA) to protect the cattle industry from New World screwworm. Woodall shares information on how screwworm threatens producers and what NCBA, state affiliates, and policymakers are doing to mitigate this threat. For the latest information about New World screwworm, visit www.NCBA.org/NWS.

This Washington Watch news update is brought to you by the Wisconsin Soybean Association, dedicated to ensuring policies are in place for the future of soybean farmers. Today we’re talking about lab-grown meat with the National Cattlemen’s Beef Association. Sigrid Johannes is the senior director of government affairs with NCBA. She tells Mid-West Farm Report how the association has been navigating not just food technology but nutrition guidelines and consumer preferences. We start with Sigrid’s thoughts on the "Make America Healthy Again" movement spearheaded by Health & Human Services Secretary Robert F. Kennedy Jr.See omnystudio.com/listener for privacy information.

Our show opens with more news from China where it seems they are now blocking access to economic news. The NCBA is happy with the trade deal President Trump struck with the UK to open their markets to American beef. It was discovered billionaire Leftist Reid Hoffman secretly provided a war chest for an electronic voting machine company to wage lawfare on news outlets to keep them from discussing security flaws in their tabulators. Joe and Jill Biden were on The View and it did not go well. NBA Hall of Famer Charles Barkley came out on the side of no men competing in women's sports. Which leads us to a fun new game that Rep. Jasmine Crockett (D-TX), the designated Village Idiot invented called, “Trans or Trump?” We get positive news that the DOGE effort to modernize the Federal governments retirement program has been officially implemented. What used to take between 3-6 months can now be completed in 3-5 days. Judge Jeanine Pirro is Trump's new nominee to be US Attorney for Washington, D.C. And, finally, it seems there is a mass exodus beginning to take shape as mass layoffs inside the Beltway are leading to people moving out of town. Please take a moment to rate and review the show and then share the episode on social media. You can find me on Facebook, X, Instagram, GETTR,  TRUTH Social and YouTube by searching for The Alan Sanders Show. And, consider becoming a sponsor of the show by visiting my Patreon page!!

Farm policy makers on Capitol Hill are searching for options in a challenging legislative landscape to update portions of farm policy.  NCBA's Ethan Lane says they're pleased with an agreement between the U.S. and Mexico to keep a dangerous pest south of the border. 

The Ag Net News Hour hosts, Nick Papagni, the “Ag Meter” and Lorrie Boyer discussed the Yuba River Resilience Initiative, a joint project by NOAA, the state of California, and the Yuba Water Agency. This initiative fulfills a Presidential Memorandum by providing reliable irrigation water to central valley farmers while protecting fish habitat. The agreement guarantees 184,228 acre-feet of water across 43,000 acres, benefiting 16,000 acres of rice, 4,000 acres of walnuts, and 3,000 acres of prunes, with a total value of $417 million. Additionally, the hosts addressed the issue of Tijuana dumping sewage into the Pacific, affecting San Diego and causing environmental damage, with efforts led by Jim Desmond and Lee Zeldin to address this problem.   The Ag Net News Hour hosts then discussed Mexico's dumping of raw sewage and toxic chemicals into the Pacific Ocean, affecting Navy SEALs, locals, and the environment, including fish and marine life. Toxic algae is causing the death of dolphins and seals. Jim Desmond and Zeldin are addressing the issue. The Tijuana sewage treatment plant malfunctions, leading to pollution. The New World screw worm, a significant threat to livestock, is spreading despite US-funded efforts. Mexico is restricting US flights to control the worm, risking a trade ban on cattle imports. The USDA and NCBA are urging Mexico to comply with the agreement to prevent the worm's spread.   On the last segment, Nick and Lorrie covered the citrus and cherry markets, noting a strong demand for navels and lemons, with prices expected to rise. Rain in California could impact cherry yields, potentially leading to higher prices. The Trump administration's USDA reorganization plan is expected in mid-May. Finally, the hosts promoted the Citrus Specialty Crop Expo in Tampa, Florida, scheduled for August 20-21, aimed at uniting citrus growers from Florida, Georgia, and California to share best practices and address pest control challenges.

Greg Peterson/Machinery Pete joins us to discuss his Pick of the Week out of Mount Pleasant, PA. He also reports on several other recent and future auctions of used machinery equipment. With more threatening weather moving across the Midwest we have an extended conversation with Bret Walts from BAMWX. And we talk with Ethan Lane, vice president of government affairs at NCBA, about efforts in the United States and Mexico to control New World screwworm.See omnystudio.com/listener for privacy information.

Derrell Peel of Oklahoma State University talks with David Cooper about beef supplies and global trade in 2025 in this episode of the Progressive Cattle Podcast. Mandy Carr Johnson of NCBA shares demand initiatives and Beef Checkoff programs with Abby George. And the podcast team discusses all the beef David had on a recent death-defying cruise to Mexico. 

The Ag Net News Hour's Lorre Boyer and Nick Papagni, “The AgMeter” started out the show by discussing the impact of tariffs on the beef industry, focusing on the National Cattlemen's Beef Association's (NCBA) perspective. Kent Bacus highlighted issues with Australia, Brazil, and China. Australia's protectionist barriers create a $29 billion imbalance. Brazil's poor animal health record and restricted exports to the U.S. were also discussed. China's non-tariff barriers, including delisting U.S. processing plants, were noted. The segment emphasized the need for fair trade and the importance of supporting American cattle and beef producers. The discussion underscored historical unfair trade practices and the need for accountability from international partners. The discussion in this segment on the Ag Net News Hour focused on trade negotiations between the U.S. and China, with a potential softening of Trump's stance and a push for de-escalation. Key figures, including CEOs from major retailers, are urging a resolution to avoid product shortages. Kent Bacus from the National Cattlemen's Beef Association highlighted the Trump administration's proactive approach to trade issues, contrasting it with the inaction of previous administrations. Additionally, the closure of the Holly Sugar Plant in Imperial Valley, California, was discussed, impacting 400-1000 jobs and the local economy, due to high production costs and water issues. In the featured Almond Board of California segment, they have partnered with Smoothie King to promote almonds for exercise recovery, leveraging food service to influence consumer habits. Smoothie King, with over 1,300 U.S. outlets, aims to highlight almonds' health benefits in smoothies. The campaign, running from March to May, aims to increase almond sales and gather consumer feedback. The partnership is ABC's first limited-time offer with a food service chain. Additionally, the U.S. Department of Agriculture announced $360 million in aid for those affected by severe weather. The Citrus Specialty Crop Expo in Tampa, Florida, on August 20-21, will bring together citrus growers from California, Florida, and Georgia to discuss industry advancements.

AABP Executive Director Dr. Fred Gingrich is joined by Sigrid Johannes from the National Cattlemen's Beef Association to discuss the updated USDA Animal Disease Traceability Rule which took effect in November 2024. This rule is an update of the 2013 rule and there was significant stakeholder input and collaboration with USDA to develop the final rule. It is important for veterinarians to understand the rule to work with their clients to ensure they are in compliance with the regulations. The main change to the 2013 rule is that the type of identification must be both visually and electronically readable. Other aspects of the 2013 rule remain largely unchanged. Specifically, this affects cattle moving interstate and are either dairy breed animals, sexually intact cattle over 18 months of age, and animals that are used for rodeo, recreational events, shows or exhibitions. All other classes of cattle, including those moving interstate direct to slaughter, are not impacted by this rule. Johannes estimates that this rule affects 10-12% of the U.S. cattle herd and she also provides information about how producers and veterinarians can obtain free tags. We also discuss the importance of confidentiality and the information that is stored on tags. The information on the tag includes the EID number, and other information from producer records is not subject to freedom of information act (FOIA) requests. Producer confidentiality remains a high priority and is secure with this regulation. Johannes also mentions the importance of a robust disease traceability system to protect cattle health as well as maintaining export markets and global competitive trade. This is important not only for producers, but also the sustainability of the cattle veterinary industry.  Veterinarians should familiarize themselves with the rule by visiting this link. General information from USDA APHIS can be found on this page. NCBA has also developed a backgrounder document for producers that veterinarians can use to assist their clients. 

Lorrie Boyer and Nick Papagni, “The AgMeter” discuss the Waters of the US (WOTUS) rule under the Clean Water Act with Mary-Thomas Hart, Chief Counsel of the National Cattlemen's Beef Association (NCBA). Thomas-Hart highlights that farmers and landowners have faced 14 iterations of WOTUS since 1972. Recent developments include EPA Administrator Lee Zeldin's announcements on enforcement and a 30-day Request for Information. The Supreme Court's 2023 decision declared the significant nexus test unconstitutional. NCBA aims to ensure EPA aligns with the Supreme Court's intent. Thomas-Hart emphasizes the importance of public comments and collaboration with agencies like the US Army Corps of Engineers and USDA to avoid unintended harm to cattle producers. The discussion on the Ag Net News Hour continued on the Waters of the US under the Clean Water Act, emphasizing the need for clear definitions to avoid federal jurisdiction over agricultural land. California's water issues were highlighted, with concerns about water allocation and environmental policies favoring fish over human needs. The conversation also touched on the potential benefits and risks of genetically modified soybeans and corn, noting that 90% of soybeans and corn are genetically modified. The debate includes the impact of GMOs on human health and the role of the Food and Drug Administration in ensuring food safety. In the last segment, Nick Papagni and Lorrie Boyer discussed the growing gray wolf population in California, which has led to cattle depredation, prompting a local emergency in one county. Between October and December 2024, wolves killed 19 cattle in rural counties. The issue mirrors that in Colorado, where wolves were reintroduced via a ballot measure. The conversation highlighted the challenges farmers face, including financial losses and the fear of reporting losses due to potential harassment from environmentalists. California has a $3 million compensation program for non-lethal deterrence measures.

On this episode, NCBA Executive Director of Government Affairs Kent Bacus joins to share an update on the U.S. Treasury Department's new interim final rule that protects small businesses, including farms and ranches, from excessive mandates under the Corporate Transparency Act. The interim rule is a sigh of relief for cattle producers who are no longer required to file invasive beneficial ownership information with the Financial Crimes Enforcement Network (FinCEN), a division of the U.S. Department of the Treasury. Bacus explains how the Trump administration and Treasury Secretary Scott Bessent reeled in the Corporate Transparency Act and ensured it was focused on criminals and money launderers instead of law-abiding family farmers and ranchers. He also details NCBA's engagement on this issue to protect cattle producers from government overreach.

The National Cattlemen’s Beef Association (NCBA) thanked the U.S. Department of Agriculture National Agricultural Statistics Services’ (USDA-NASS) for reinstating the July Cattle Report and the County Estimates for Crops and Livestock.See omnystudio.com/listener for privacy information.

Happy Agriculture Day! Iowa State University extension economist Chad Hart talks about $10 billion of economic assistance for farmers, projections for planting, tariffs and more with guest host Michelle Rook. Kaitlynn Glover, executive director of Public Lands Council and works on natural resources for NCBA, discusses public lands and how grazing reduces risk of devastating fires. American Farm Bureau Federation vice president Scott VanderWal talks about the $10 billion aid program, DOGE cuts that would affect U.S. agriculture, reaction to the latest WOTUS direction and more.See omnystudio.com/listener for privacy information.

Kim Brackett was raised in Wyoming on a cow-calf operation. She currently lives with and her family, operating Brackett Ranches Limited Partnership, a cow-calf and stocker operation based in southern Idaho on the Idaho/Nevada border. She's had a long history of service in the beef cattle industry including but not limited to chairing the Beef Industry Long Range Plan Task Force, Cattlemen's Beef Board, the Beef Quality Assurance Advisory Group, and serving as president for the Idaho Cattle Association. She was also awarded the prestigious Eisenhower Fellowship in 2018 to study abroad and research issues affecting sustainability and the agriculture industry.

March is National Nutrition Month and "beef" wants to be a part of that conversation! Shalene McNeill, PhD, RDN, NCBA’s executive director of Nutrition Science, Health & Wellness, along with Tammy Vaassen, executive director of the Wisconsin Beef Council both want you to know the truth of beef protein and what it brings to your diet. Driving beef demand begins with research, and recent results from a study conducted by the University of Arkansas for Medical Services (UAMS) confirm that not all proteins are created equal. The research, funded by the Beef Checkoff through its contractor, the National Cattlemen’s Beef Association, was designed to better understand how animal- and plant-based proteins compare in promoting muscle protein synthesis. Muscle protein synthesis is the natural metabolic process in which older, less functional muscle protein fibers are replaced with newer, more functional fibers to support the maintenance or production of muscle mass. Measurements of muscle protein synthesis are an indicator of muscle health and research continues to support the role of healthy muscle tissue in the prevention of numerous diseases. The research reveals that ounce for ounce, beef outperforms a soy-based meat alternative (SBMA) patty in stimulating muscle protein synthesis. While soy and beef are both high-quality proteins, it takes twice the amount of the SBMA with 66% more calories to elicit the same impact on muscle health. You can find out more about the health benefits of beef - regardless of age at beeftips.com or the National Cattlemen's Beef site.See omnystudio.com/listener for privacy information.

With unique access to those on the frontlines of agriculture and science, two filmmakers set out on an incredible journey around the world to find the answer to what would seem like a relatively easy question. That being, Are we better off in a World Without Cows? Joining our Ann Hess from the NCBA tradeshow floor in San Antonio are World Without Cows filmmakers, Michelle Michael and Brandon Whitworth.This episode of Feedstuffs in Focus is brought to you by Alltech. Acting as your trusted partner, Alltech delivers integrated expertise and tailored solutions and services to provide a comprehensive one-stop resource for solving your challenges. Alltech's expertise is your competitive edge. Visit Alltech.com to learn more. 

On this episode, NCBA Chief Counsel Mary-Thomas Hart joins to share an update on the Trump Administration's new focus on Waters of the U.S. (WOTUS). Hart explains how the Environmental Protect Agency (EPA) is currently accepting feedback on WOTUS with the goal of bringing regulations in line with the Supreme Court's Sackett v. EPA decision. Hart describes how NCBA has engaged on WOTUS through numerous presidential administrations and explains how cattle producers can engage directly with the EPA to shape a future WOTUS definition.

March 6, 2025 - Everything Co-op launches its Women's History Month series. The 2025 theme, set by the National Women's History Alliance, is “Moving Forward Together! Women Educating & Inspiring Generations,” celebrating women leaders in education and mentorship. The inaugural episode of the series features cooperative advocates Jessica Gordon-Nembhard, Ph.D., Professor at John Jay College, and Ahzjah-Netjer Simons, Co-Executive Director of the Georgia Cooperative Development Center. Dr. Gordon Nembhard Ahzjah-Netjer Simons discuss the insights gained from their interviews with Black women cooperators, and their future plans. Author of Collective Courage: A History of African American Cooperative Economic Thought and Practice (2014) and 2016 inductee into the U.S. Cooperative Hall of Fame, Jessica Gordon-Nembhard, Ph.D., is a Professor at John Jay College, City University of NY. She is a political economist specializing in cooperative economics, community economic development, racial wealth inequality, Black Political Economy. She is a member of the Cooperative Economics Council of NCBA/CLUSA; the ICA Committee on Co-operative Research; an affiliate scholar with the Centre for the Study of Co-operatives, University of Saskatchewan; and past board member of Association of Cooperative Educators. Ahzjah-Netjer Simons is a transformative leader committed to empowering cooperative businesses and communities through education, strategy, and innovation. She holds key roles such as Co-Executive Director of the Georgia Cooperative Development Center, P6 Ambassador for the NCBA, and President of Digico Global. With 25 years in media activism and 18 years as a cooperative leader, Simons has earned the CCMA Cooperative Service Award. She founded International Co-op Media and launched Co-op Nation to illuminate the cooperative movement and its impact. Additionally, she co-created Women In Cooperation, a pass the mic podcast, digital magazine, and community dedicated to uplifting and amplifying women in the cooperative space.

On this episode, two NCBA members join to share insights from their testimonies before Congress. Kansas Livestock Association President and cattle producer Troy Sander appeared before the House Agriculture Committee to talk about the cattle industry's top policy priorities including passing the Farm Bill, reducing taxes, protecting the herd from New World screwworm, and protecting the Beef Checkoff. On the same day, Washington Cattlemen's Association member and rancher Kent Clark testified before the House Natural Resources Committee on the risk that dangerous predator reintroduction has on cattle producers and rural communities. Sander and Clark share information about their personal backgrounds and their key message to policymakers.

There are two issues that came up at this year's CattleCon that we highlight on this episode of Sorting Pen: trade & taxes. In this conversation hear from past CCA President Tony Toso, who is now chair of the National Cattlemen's Beef Association's (NCBA) International Trade Committee. Later in the episode we hear from NCBA's Associate Director of Government Affairs Kelsea Kemp, who happens to hail from California. Listen as Kelsea shares about NCBA's tax priorities and one specific act NCBA is lobbying on right now.  This episode also explains new updates on The Corporate Transparency Act! Listen to learn more and refer to the resources below.   Episode Resources: Beneficial ownership information can be reported to FinCEN here.A FAQ about reporting under the Corporate Transparency Act is available here.Text us your comments, feedback and episode ideas!

Join me Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we find out how data decides the bulls at Keller Broken Heart Ranch.  Using technology to provide the top bulls to customers.  Plus sale recaps, cattle sale info and market commentary that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 5, EPISODE 226 Data Decides The Bulls At Keller Broken Heart Ranch & Beef Checkoff Updates Using Technology At Keller Broken Heart Ranch For Bull Selection Genetics That Combine Data & Functionality At Keller Broken Heart Ranch, great cattle are more than just numbers—they must also look and function well. This philosophy has produced standout donor cows like WS Miss Sugar C4 and BarCK 106Z, whose offspring consistently lead the herd and excel in other breeding programs nationwide. These cows and their progeny have shaped the Keller herd's genetics, with their descendants now leading the charge in improving carcass traits and maintaining physical quality. Sons of these donors are used in AI programs, and daughters have become foundational to future breeding success. A Vision For Continuous Improvement The Kellers embrace the mindset of lifelong learners, always striving to improve their herd. By mating cattle on paper and analyzing performance data, leveraging RightMate by Allied Genetic Resources, the Keller Broken Heart Ranch achieves uniformity in their herd without sacrificing performance. Focus on data-driven decision-making has become the cornerstone of their success. This commitment to innovation and adaptability ensures that Keller Broken Heart Ranch remains a leader in the Simmental and SimAngus industries, producing cattle that excel in data, performance, and visual appeal. The Future Outlook  The ranch remains steadfast in its mission: to improve the herd. By annually selling 120 bulls and 80 heifers, the Kellers stay dedicated to producing cattle with high marks on the ASA (American Simmental Association) All-Purpose Index (API) and Terminal Index (TI). Some Say The DOGE Should Look At The Beef Checkoff According to Meating Place, the Ranchers-Cattlemen Action Legal Fund United Stockgrowers of America or R-CALF, CEO Bill Bullard encouraged ranchers and cattlemen to reach out to President Trump's Department of Government Efficiency (DOGE) to request the agency audit the USDA's Beef Checkoff Program.  Bullard said that we've long argued that the beef checkoff program, which is a USDA program that requires cattle producers to pay $1 for every head of cattle they sell; and it collects about $70 million each year, which he says, much of that comes from producers who do not support the mandatory government program.  He went on to say that while the beef checkoff program is supposed to fund education, promotion and research for beef, and not fund lobbying, evidence of abuse has surfaced and an independent audit report found that $216,000 of mandatory producer contributions had been misspent. The Beef Checkoff has strong cattle producer support, according to The National Cattlemen's Beef Association (NCBA), and undergoes annual audits and posts that information on their website. NCBA Vice President of Government Affairs Ethan Lane told Meating Place that the Beef Checkoff is an example of individual farmers and ranchers coming together to create a program that conducts research, educates consumers and builds demand for beef with a return on investment to producers of $13.41 for every $1 invested—all while operating with annual financial audits, strict oversight and at no cost to American taxpayers. R-CALF is a non-profit organization serving as a voice for independent cow-calf and sheep producers and feeders across America. NCBA is a non-profit trade association representing U.S. cattle producers.  DOGE is a temporary contracted organization under the United States Digital Service, which has asked the public to contact the organization with ideas for “reducing waste, fraud and abuse.” Imports Of Mexican Cattle Are Expected To Resume  A temporary suspension of imports of Mexican cattle into the United States is ending, according to several reports. The Mexican Agriculture Minister said that USDA's Animal and Plant Health Inspection Service  or  (APHIS) signed the first memorandums to allow the suspension to be lifted. The National Cattlemen's Beef Association (NCBA) thanked the Trump administration and USDA for “working swiftly” to protect the U.S cattle supply from the threat of New World Screwworm, which sparked the import suspension late last year. APHIS has developed a comprehensive protocol that involves layers of veterinary inspections and treatment to prevent the spread of screwworm and other types of ticks and insects. RanchChannel.Com Now Has The Futures Markets & New Listings Futures Markets RanchChannel.com now has futures markets at your fingertips!  Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol.  Information is provided by DTN and market information may be delayed by as much as 10 minutes.  Click Here for more information! UPCOMING SALES & EVENTS Dry Creek Ranch: March 1, 2025 Lucky 7 Angus:  March 1, 2025 Pederson Broken Heart Ranch: March 5, 2025 Mar Mac Farms:  March 5, 2025 Keller Broken Heart Ranch:  March 6, 2025 Eichacker Simmentals:  March 7, 2025 Fast/Dohrmann/Strommen: March 8, 2025 Leland/Koester Red Angus:  March 14, 2025 Arda Farms/Freeway Angus:  March 14, 2025 U2 Quality Seedstock:  March 18, 2025   Vollmer Angus Ranch:  April 1, 2025 CK Bar Ranch: April 4, 2025 Jorgensen Land & Cattle:  April 21, 2025 World Famous Miles City Bucking Horse Sale: May 15 - 18, 2025 BULL SALE REPORT & RESULTS Click HERE for the latest Bull Sale Results https://ranchchannel.com/category/past-bull-production-sales-archive/ FEATURING Luke Keller Keller Broken Heart Ranch https://kbhrsimmental.com/ @kbhrsimmentals Mark Vanzee Livestock Market, Equine Market, Auction Time https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ @LivestockMkt @EquineMkt @AuctionTime Kirk Donsbach: Stone X Financial https://www.stonex.com/   @StoneXGroupInc    Shaye Koester Casual Cattle Conversation https://www.casualcattleconversations.com/ @cattleconvos Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Tigger & BEC Live This Western American Lifestyle. Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/ #RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming References https://www.stonex.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ https://www.auctiontime.com/ https://gelbvieh.org/ https://www.imogeneingredients.com/ https://alliedgeneticresources.com/ https://westwayfeed.com/ https://medoraboot.com/ https://www.tsln.com/ https://transova.com/ https://axiota.com/ https://axiota.com/multimin-90-product-label/ https://jorgensenfarms.com/ https://ranchchannel.com/ https://www.wrangler.com/ https://www.ruralradio147.com/ https://www.rfdtv.com/ https://www.meatingplace.com/Industry/News/Details/118051 https://www.meatingplace.com/Industry/News/Details/117836

The 2025 Cattle Industry Convention and NCBA Trade Show took place February 4th through 6th in sunny San Antonio, and by all accounts it was an event where ranchers came together to celebrate a good year in the beef industry, and to put their heads together about what might be ahead. DTN Senior Livestock Editor Jennifer Carrico attended the show, and joins us today with the latest updates from the meetings that ran the gamut from policy to trade to pest topics. Jenn will talk through what she heard from producers about the new administration's tariff policies, about adapting to the electronic ID tag rule, and about the weather situation across the country. Then, we'll dig into NCBA's topline policy priorities, including discussions on estate tax priorities, unfolding discussions about regulation, and the latest on the New World Screwworm fly outbreak that's raising concerns in Mexico. Finally, we'll hear the latest updates on technology, and where Jenn will be headed next.

National Cattlemen's Beef Association (NCBA) CEO Colin Woodall headlined the Cattlemen's Luncheon at the 82nd Annual ACA Convention & Trade Show in Birmingham. His charisma and in-depth knowledge of the American beef industry— as well as his insightful knowledge of D.C. politics—resonated with all who listened. Host Kayla Greer sat down with Colin after the luncheon to re-visit his discussion and capture his update from the countryside of the American beef industry.

In the final NCBA 2025 episode, the editorial team shares a sneak peek of the March issue, and Carrie Veselka visits with Jared Knock of AgSpire, about beef supply chain sustainability and helping operations make improvements from the ground up. David Cooper and Dan Halstrom, president and CEO of the U.S. Meat Export Federation, discuss the current state of beef exports and what lies ahead for global market conditions.

Recap of NCBA's Cattle Con 2025 with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   Did you attend this year's Cattle Con and NCBA trade show? We did! If you want to be ahead of the curve, and be ready for next year's, join our - - -> Weekly Email. You'll receive exclusives like recent study insights from today's episode, discounts on events like She's a Hand Ranch Camp, and much more!    “I worry that as these prices increase, if people get confused, they might choose a different protein, and that is a loss for the entire industry.” Karoline Rose-Bohannan (19:20) The 2025 Cattle Con and NCBA Trade Show was truly an experience. Today we're recapping a little bit about what NCBA is and does, the studies and talks we sat in on, and some new connections we made while attending!    Issues we address in this episode:  Consumer studies - eating experience and beef demand (3:58) Beef product labeling - the importance this has when marketing (13:20) Nutrition advice and health guidelines - let's face it, it's not the 80's anymore (21:40) Succession planning - the most important things to remember (28:40)   Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.   Resources & Links:  Check out NCBA Visit NCBA.org to learn about industry statistics, current policies, and more! Check out convention.ncba.org to learn about Cattle Con Follow @cattlecon on Instagram to be ready for next year! Check out all things Cattleman U below!  Use code PODCAST when filling out your She's a Hand Ranch Camp application Use code GRAZE at checkout for our Weekends on the Road Become a member of the Collective  Browse our Online Store View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Check out our Sponsor Visit ringtree.io to claim your business phone number Use code Cattleman25 at checkout for an exclusive 25% discount on your first month!   Looking for more episodes like this one?  Check out our website for more of what you love!   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

With unique access to those on the frontlines of agriculture and science, two filmmakers set out on an incredible journey around the world to find the answer to what would seem like a relatively easy question. That being, Are we better off in a World Without Cows? Joining our Ann Hess from the NCBA tradeshow floor in San Antonio are World Without Cows filmmakers, Michelle Michael and Brandon Whitworth.This episode of Feedstuffs in Focus is brought to you by Alltech. Acting as your trusted partner, Alltech delivers integrated expertise and tailored solutions and services to provide a comprehensive one-stop resource for solving your challenges. Alltech's expertise is your competitive edge. Visit Alltech.com to learn more. 

The National Cattlemen’s Beef Association set the organization’s 2025 policy priorities at CattleCon 2025. The focus will be on engaging with the Trump administration and Congress to expand opportunities for producer profitability.See omnystudio.com/listener for privacy information.

Join us, Jeff “Tigger” Erhardt and Rebecca Wanner aka “BEC” as we head down the road for bull sale season.  The bulls, the heifers, the cattle, the people, the food and this one about Red Angus.  Plus we have the latest news and lots more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 5, EPISODE 223 Highlight: Wasem Red Angus & Beef Industry News Why Wasem Red Angus Discover Practical, Profitable, & Reliable Red Angus Are you in the market for bulls and heifers that have thriving sustainability? Wasem Red Angus, owned by Chris & Jolynn Wasem, have built a program that produces adaptable, practical and profitable offspring. You will find cattle that have a quiet disposition and are easy to handle too.  Wasem Red Angus strives to offer cattle with power and performance through balanced EPD's and phenotype. Learn more about their program, view catalog, videos and bid online HERE. Cattle Industry News NCBA Calls Out Supreme Court Decision on Corporate Transparency Act: A Blow to Family Farms and Ranches The National Cattlemen's Beef Association (NCBA) voiced strong disappointment following the U.S. Supreme Court's decision to lift an injunction that had temporarily halted enforcement of the Corporate Transparency Act (CTA). The CTA introduces new reporting requirements that some say could impose significant burdens on small businesses, including family-owned farms and ranches. NCBA Executive Director of Government Affairs, Kent Bacus, expressed concern about the potential impact by saying the Corporate Transparency Act will blanket family-owned farms and ranches in excessive red tape, placing millions of small business owners at risk of legal trouble.  He went on to say that he is urging President Trump and the Treasury Secretary to intervene and protect small businesses from these onerous requirements by delaying enforcement until a workable solution is found. While NCBA's advocacy primarily focuses on farmers and ranchers, the Act's implications extend beyond agriculture. NCBA's Director of Policy Communications highlighted how the law could also weigh heavily on small and family-owned meat processors, adding to their regulatory challenges. The U.S. Supreme Court's decision overturned a nationwide injunction, allowing the Department of Treasury to enforce the Act while ongoing federal court cases challenge its legality. What This Means for Small Businesses The CTA would require entities to disclose detailed ownership information to the federal government, which could pose administrative and financial challenges for smaller operations.  Given the complexity of these new requirements, it is recommended that whether in agriculture, meat processing, or other industries—seek advice from legal or tax professionals to ensure compliance and mitigate risks. Select Sires New 2025 Spring Beef Sire Directory Is Available Select Sires Spring 2025 Beef Sire Directory is available online for viewing.  A new and powerful lineup of beef sires.  We have the link for the online version in the show notes for this episode at ranch it up show dot com. Or head to Select Sires Beef Dot Com.  Select Sire 2025 Beef Sire Directory Pork Industry Monitors H5N1 Developments The pork industry is closely monitoring the spread of highly pathogenic avian influenza (H5N1), with producers emphasizing preparedness. National Pork Board CEO Bill Even highlighted ongoing collaboration with poultry, dairy and USDA teams to ensure readiness in case of an outbreak. “Fortunately for the pork industry, we haven't had any issues,” Even said. He assured consumers that pork products would remain safe to eat even if H5N1 were to affect the sector. RanchChannel.Com Now Has The Futures Markets & New Listings Futures Markets RanchChannel.com now has futures markets at your fingertips!  Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol.  Information is provided by DTN and market information may be delayed by as much as 10 minutes.  Click Here for more information! UPCOMING SALES & EVENTS Spruce Hill Ranch:  February 6, 2025 Prairie Hills Gelbvieh:  February 8, 2025 Bred For Balance: February 14, 2025 Flittie/Schnabel/Lazy J Bar:  February 15, 2025 CK Cattle & Wager Cattle: February 16, 2025 Wasem Red Angus:  February 20, 2025 Pederson Broken Heart Ranch: March 5, 2025 Keller Broken Heart Ranch:  March 6, 2025 Vollmer Angus Ranch:  April 1, 2025 Jorgensen Land & Cattle:  April 21, 2025 World Famous Miles City Bucking Horse Sale: May 15 18, 2025 BULL SALE REPORT & RESULTS Click HERE for the latest Bull Sale Results https://ranchchannel.com/category/past-bull-production-sales-archive/ FEATURING Chris Wasem Wasem Red Angus https://www.wasemredangus.com/ @WasemReds Mark Vanzee Livestock Market, Equine Market, Auction Time https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ @LivestockMkt @EquineMkt @AuctionTime Kirk Donsbach: Stone X Financial https://www.stonex.com/   @StoneXGroupInc    Shaye Koester Casual Cattle Conversation https://www.casualcattleconversations.com/ @cattleconvos   Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/   Rural America is center-stage on this outfit. AND how is that? Tigger & BEC Live This Western American Lifestyle. Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/   #RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming References https://www.stonex.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ https://www.auctiontime.com/ https://gelbvieh.org/ https://www.imogeneingredients.com/ https://alliedgeneticresources.com/ https://westwayfeed.com/ https://medoraboot.com/ http://www.gostockmens.com/ https://www.imiglobal.com/beef https://www.tsln.com/ https://transova.com/ https://axiota.com/ https://axiota.com/multimin-90-product-label/ https://jorgensenfarms.com/ https://www.bredforbalance.com/ https://ranchchannel.com/ https://www.wrangler.com/ https://www.ruralradio147.com/ https://www.rfdtv.com/ https://www.meatingplace.com/Industry/News/Details/117710 https://selectsiresbeef.com/ https://www.meatingplace.com/Industry/News/Details/117700

Rusty Halvorson and Sarah Heinrich bring you audio from the Northern Corn and Soybean Expo this past week, an update on the nation's cattle herd from the NCBA's annual convention - CattleCon 2025, and a preview of NDSU's Little "I" Livestock Show coming next weekend.See omnystudio.com/listener for privacy information.

*Brooke Rollins get the thumbs up at the Cattle Industry Convention.  *The NCBA is watching the tariff situation closely.*Texas continues to lead the nation in the number of cattle.  *Texas citrus growers are assessing the damage from the recent freeze.*The electric company that serves the Texas Panhandle is using AI technology to help fight wildfires.  *The man nominated to be the next U.S. Trade Representative discussed agricultural trade and new markets recently.   *The overall condition of the Texas winter wheat crop is declining.  *Dairy cows have receptors that make then susceptible to influenza.  

Live From Cattle Con - Livestock Risk Protection with Jake Charleston on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   Broadcasting to you live from Cattle Con to celebrate our 150th episode of the podcast! We're in San Antonio this week, networking with others in the industry. If you want to be the first to receive insider knowledge and industry highlights, join our - - -> Weekly Email. We'll also send cattle market reports, tips on how to make cattle pencil, and so much more!    “There's going to be a time that you're going to be thankful you had this. Whether it's this year, next year, or the year after, even in good times, there's going to be some swing. It's just part of the cattle business.” Jake Charleston (7:05)   As Karoline and the team are at NCBA's Cattle Con this week, they are meeting with people in the industry like Jake Charleston from Specialty Risk Insurance. Risk management makes or breaks operations. Karoline and Jake dive into the different levels available, how it all works, and more. Times are crazy, wouldn't you rather be prepared, instead of laying your livelihood on the line?    In this episode we cover:  The importance of understanding costs, and doing more than just breaking even Protection that exists for producers with 20 calves, or 900 The complete breakdown of how LRP's function   Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.   Resources & Links:  Check out our Guest Check out specialtyriskinsuranceagency.com Follow along them on Facebook Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp  Use code: GRAZE when you sign up for Our Weekend on the Road Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   Looking for more episodes like this one?  Check out our website for more of what you love!   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Marketing a Unique Industry with Madison Andrade on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   Get ready to talk marketing strategies! If you want to be the first to receive marketing tips to stay ahead of the curve, join our - - -> Weekly Email. We'll also send cattle market reports, advice on how to make cattle pencil, and so much more!    “You know, if you have a product to market, you have to decide if you really want repeat customers, or are happy serving them one time.” Karoline Rose Bohannan (15:08)   If you're finding it tough to keep your business a float with marketing trends that seem to rapidly evolve each day, you'll want to hear this. We met up with Madison Andrade at NCBA this week. She is the head of marketing for Agzaga (agriculture's Amazon), and talks marketing strategies, breaks down the world of ecommerce, and more!     In this episode we cover:  Building your customer base and brand recognition Methods to hone in on your target audience, such as the use of influencers How Agzaga is making a break in the ecommerce world to bring people in rural America the products they need A sweet tid bit about the world of livestock judging, and the lifelong skills that come from it   Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.   Resources & Links:  Check out Agzaga Visit agzaga.com for all your ranching and farming needs Follow them on Instagram @agzagasocial and on Facebook Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp Use code: BUSINESS when you sign up for Our Weekend on the Road Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   Looking for more episodes like this one?  Check out our website for more of what you love!   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

It's Day Two at NCBA's Cattle Con in San Antonio, with coverage this morning sponsored by Corteva Agriscience. We have a conversation Sigrid Johannes, senior director of government affairs at NCBA. And Drovers has a new editorial director and we welcome her to Farm Journal and AgriTalk. Meet Angie Stump Denton and hear about her history and passion in ranching. Plus we chat with Corteva's Brant Mettler about NovaGraz and hear from Kansas rancher Brandi Buzzard.See omnystudio.com/listener for privacy information.

Our coverage of National Cattleman's Beef Association's Cattle Con in San Antonio continues, sponsored by Corteva Agriscience. We have conversations with Ethan Lane, senior vice president of government affairs at NCBA, Lance Zimmerman, senior beef analyst at RaboBank, and Dr. Sam Ingram, range and pasture field scientist at Corteva Agriscience. Plus market analysis with Todd Horwitz of bubbatrading.com.See omnystudio.com/listener for privacy information.

We are at NCBA's Cattle Con in San Antonio, sponsored by Neogen. Our guests this morning are Mary Thomas-Hart, chief counsel at NCBA, U.S. Meat Export Federation's president and CEO Dan Halstrom plus chair Steve Hanson, and Dr. Paige Pratt, beef genomics specialist at Neogen.See omnystudio.com/listener for privacy information.