The Business Of Strength Podcast

In this episode, host Joe Riggio sits down with his friend and fellow gym owner, Zach Even-Esh, aas well as former Navy SEAL Tommy Richardson as they dive deep into the world of human performance, military training, and the power of an unbreakable mindset. Tommy shares his incredible journey from Marine Corps infantry to Navy SEAL teams, and how he transformed his approach to fitness through Westside Barbell's training methods. Discover the secrets of mental toughness, the importance of continuous learning, and how to build strength that translates from the battlefield to everyday life. This episode is a raw, inspiring conversation about pushing beyond perceived limitations and creating a life of purpose and performance.Follow Tommy on Instagram at @rasie.your.horn Follow Zach on Instagram at @zeveneshVisit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

In this episode, Joe, Dan, and Adam are live from Sorinex Summer Strong as they dive deep into business growth, leadership, and personal development. Hear some of their insights from their recent Weight Room Wealth workshop, including powerful advice from speakers like Devin Levesque and John Alex, and learn about their upcoming events that are set to transform gym owners' businesses. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

In today's live episode of the Business of Strength Podcast, Joe and Dan share their journey from a small training facility to a thriving fitness business. Recorded at the NSCA New Jersey conference, they dive into the challenges of gym ownership, discussing lessons like diversifying client bases, setting prices, and maintaining core values. With candid stories of early struggles and hard-won wisdom, they offer a roadmap for fitness professionals looking to build a sustainable, successful business. This episode is a must-listen for anyone in the industry ready to turn passion into profit.Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠https://businessofstrength.com⁠This is the Business of Strength!

Welcome to the Business of Strength! In this episode, Coach Joe Riggio shares his insights on what makes an exceptional team member, drawing from his experiences at Varsity House. He breaks down five key characteristics of top performers: servant leadership, going above and beyond, ultimate humility, continuous learning, and unwavering grit. Through personal stories and reflections on long-time employees like Mike, Adam, and Alex, Joe provides a powerful blueprint for professional success and team development in the strength and conditioning industry. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

We're back with a follow-up episode packed with real questions from real coaches and gym owners—and Dan's giving you the no-fluff answers in real time.From finding your first location, how to reinvest money into your business, and what to charge for off-site training! This rapid-fire Q&A hits the topics that matter most to fitness pros in the trenchesIIf this episode resonates with you please share it with your friends!  Enjoy!If you're ready to come to a live event with Team VH here are a few  upcoming events:NSCA NJ Clinic at Monmouth University May 3rd Monmouth Universityhttps://www.nsca.com/globalassets/events/state-and-regional-events/reg_form_nj_may_2025.pdf May 7th - VH Town Hall with Joe Riggio12:15pm at Varsity House Gym Orangeburg (Free) Weight Room Wealth – Business of Strength SummitMay 9–10Day 1: Hotel Nyack | Day 2: Varsity House Gym, Orangeburg, NYFocused on making, keeping, and multiplying revenue inside your gym businesshttps://us.businessofstrength.com/weight-room-wealth

In this episode, we break down how to lead with intentionality, presence, and gratitude, using a quick-hit framework every leader can benefit from. Whether you're managing a team, coaching athletes, or building culture inside your gym, these five principles will help you create more buy-in, build stronger relationships, and elevate performance across the board. Key Leadership Takeaways: Smile: Be the thermostat, not the thermometer—set the tone. Work the Room: Be visible, not just available. Find a Friend: Be approachable and down-to-earth. Instigate Success: Catch people doing things right. Coach in real time. Thankfulness: Appreciation starts at the top. Upcoming EventsNSCA NJ Clinic at Monmouth UniversityMay 3rd, Monmouth UniversityRegister Here: https://www.nsca.com/globalassets/events/state-and-regional-events/reg_form_nj_may_2025.pdf Weight Room Wealth – Business of Strength SummitMay 9–10 | Day 1: Hotel Nyack | Day 2: Varsity House Gym, Orangeburg, NYFocused on making, keeping, and multiplying revenue inside your gym businessRegister Here: https://us.businessofstrength.com/weight-room-wealth

Welcome to the Business of Strength! Today's podcast I'm chatting with our friend Scott Leech the head S&C coach for University of Rhode Island Football.  Scott is showing that you can be more and do more if you think outside the box and get creative.  In this episode: Using your passion and platform to help Hiring and evaluating talent Scott's 4-Ps Why college coaches need other revenue streams How to create impact in your community Let's get it dialed in!  This is the Business of Strength Don't forget our Next LIVE event is the Weightroom Wealth Summit May 9th & 10th here in Orangeburg NY.  This will be your definitive Marketing & Money Guide. Go to: https://us.businessofstrength.com/weight-room-wealth to register! P.S. Please support and leave and 5-star iTunes review! 

In this Q&A episode of the Business of Strength Podcast, Joe and Dan take on real questions from coaches and gym owners across the country. From launching a gym and managing finances to building community and communicating price increases, this episode is packed with real-world advice and hard-earned lessons from two guys who have lived itJoin us May 9-10 at Weight Room Wealth, our two-day event designed to help gym owners grow smarter, earn more, and lead with confidence. We'll cover:Financial planning and forecastingSales and marketing systemsTeam development and leadershipThe tools we use to run Varsity House and BOSSecure your spot here → https://us.businessofstrength.com/weight-room-wealthThis episode is all about practical answers for the questions gym owners are actually asking. Whether you're just getting started or looking to scale, Joe and Dan break it down in a way that makes sense and gets results.

In this episode Adam sits down with Coach Anthony, the Facility Leader of Oradell, NJ. In this episode Anthony breakdowns the following: How he got into fitness at a young age The top 3 skill sets that every coach should haveWhat drew him to VH How we launched the Oradell facility Mindset behind selling gym memberships How to manage a facility Time management as a coach and selling full time Advice for coaches who want to come work at Varsity House On May 9th and 10th we are hosting a seminar called Weightroom Wealth. How to build wealth through brand, marketing, finances, and more. To register click the link here:

Most gym owners operate without a clear financial roadmap, leading to inconsistent profits, stalled growth, and no long-term security. In this episode Dan Goodman breaks down the three key economic objectives every gym needs to thrive and the budget required to get there.  If you want to stop guessing with your gym and start building real financial stability, join us at Weight Room Wealth on May 9-10 for a deep dive into financial strategies that actually work.Register here: https://us.businessofstrength.com/weight-room-wealth

From the Little Gym Big Heart podcast:"Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have fostered a culture of accountability, growth, and genuine appreciation at Varsity House. Whether you're a fitness business owner or aspiring leader, you'll walk away with actionable insights to elevate your team and drive sustainable results. Get ready to engage in today's episode!"Connect with Dan: https://www.instagram.com/dan_goodman...Check out Devin on Instagram: / littlegym_bigheart

In this episode of the Business of Strength Podcast, host Joe Reggio recaps his trip to Sorinex's Winterstrong program, one of his favorite events of the year for hunters. Along with discussing his experience over the weekend and the time spent with friends Zach Even-Esh and Joe's hunting buddy Jonny, Joe also discusses the importance of putting yourself out there to meet new people and stretch your comfort zone.  Joe also goes over many other topics, including:  * The importance of community * Thin Air Deep Water * Your network is your net worth * How your next connection cold change everything * Why going to things in-person beats virtual ANYTHING * The power of peopleDon't forget our Next BOS LIVE event is the Weightroom Wealth Summit May 9th & 10th here in Orangeburg NY.  This will be your definitive Marketing & Money Guide. Go to: https://businessofstrength.com/ to register!This is the Business of Strength!

In this episode of the Business of Strength Podcast, host Adam Jenner sits down for a conversation with Alex Pleasic, the Athlete Performance Director at Varsity House Gym. Alex discusses her transition from being a coach to taking on a more high-level role overseeing the athlete program. She also shares how her background as a collegiate athlete helped prepare her for this expanded position, which involves not just coaching but also managing schedules, budgets, and other business responsibilities. Hear more about how she has handled the challenges of the increased workload and how she has adapted to the new demands of the role. Visit our Website and schedule a FREE strategy call with a Business of Strength coach here:https://businessofstrength.com This is the Business of Strength!

Dan's Takeaways from Georgia: Scaling the Right WayFresh off a trip to Velocity and CoreBlend, two gyms that have scaled quickly while maintaining quality, culture, and profitability.What they did differently: Extreme focus on the product, retention, and efficient systems before chasing growth.The biggest takeaway? They didn't just add more clients—they built a business that could handle growth.The Real Fix: Optimize Before You Scale✅ Retention Over Acquisition If you can't keep the clients you have, what's the point of adding more? A high churn rate means you're constantly playing defense instead of building long-term revenue.✅ Profitable Pricing If you're not making enough money per member, signing up 50 more people just digs a deeper hole. Are you pricing based on value and sustainability, or just trying to undercut the competition?✅ Systemized Sales & Onboarding Every new client should plug into a structured, high-retention experience. If onboarding is sloppy, engagement drops, and your new clients become short-term clients. The best gyms don't just sign people up—they build lifelong members.Thanks for listening!

In this episode of the Business of Strength Podcast, Jeremy Hartman, a powerlifting champion and renowned strength coach, shares his insights on building a successful training business and developing world-class athletes. Hear how Hartman's passion for coaching and commitment to excellence have helped him create a thriving performance facility in Indiana. Connect with Jeremy here. https://www.instagram.com/hartmanperformance/?hl=en Visit our website and schedule a FREE strategy call with the Business of Strength here. https://businessofstrength.com This is the Business of Strength!

On this episode of the Business of Strength Podcast, we sit down with Angelo Gingerelli, the Assistant Strength & Conditioning Coordinator at Seton Hall University. With nearly two decades of experience at the collegiate and professional levels, Angelo shares insights into his multifaceted career, balancing coaching responsibilities, teaching as an adjunct professor, and even performing stand-up comedy. Whether you're a coach, athlete, or just a fan of strength training, this episode is packed with actionable advice and inspiring stories. What You'll Learn on This Episode: A Day in the Life of a College Strength Coach: What it's like to manage multiple sports teams at Seton Hall, teach classes, and still find time for creative pursuits like comedy. Author and Thought Leader: Insights from Angelo's books, Finish Strong and The Next Four Years. Discover what inspired him to write these and the messages he hopes to share with athletes and coaches. Strength Training Philosophy: How Angelo's approach to strength and conditioning has evolved with advancements in sports science and technology. Memorable Moments at Seton Hall: Angelo shares a standout success story from his time with the Pirates and Seton Hall, offering a behind-the-scenes look at what it takes to build champions. Advice for Aspiring Collegiate Athletes: Practical tips for high school athletes preparing for the next level, including common pitfalls to avoid and how to succeed during the transition to collegiate sports. How the NIL has changed the landscape of collegiate athletics and what you need to know about being a recruited athlete.  Future of Strength & Conditioning: Angelo's thoughts on emerging trends and what the future holds for the field of strength and conditioning. Resources and Contact Information: LinkedIn/Facebook: Angelo Gingerelli Instagram: @Mr5thRound Email: angelo.gingerelli@gmail.com Books: The Next Four Years available on Amazon

In this episode, in which Adam Menner is solo, he breaks down the first part of his presentation for the BOS Sales Summit. The BOS Sales Summit is January 9th and 10th at the Nyack Hotel in Rockland County NY. In this episode Adam breaks down the MAIN critical event in a training business, training! This includes running sessions that sells themselves. The first 5/10 points include: 1. Get Results 2. SWIFT 3. Clearly communicate outcomes 4. Create “memorable outcomes” 5. Make an offer a day We look forward to seeing you next week! REGISTER FOR THE SALES SUMMIT HERE: https://sales.businessofstrength.com

VIA Little Gym Big Heart: Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner can implement to drive business growth. Get ready to engage in today's episode! REGISTER FOR THE 2025 SALES SUMMIT: https://sales.businessofstrength.com/

VIA Dave Tate's Table Talk: Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength. Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master's degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years. Varsity House Gym IG: https://www.instagram.com/varsityhouse/ DO NOT MISS THE BOS SALES SUMMIT JAN 9/10! Register at the link below. https://sales.businessofstrength.com/

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our Next LIVE event is the Sales Summit January 9-10 at the Nyack Hotel in NY.  Two days of JAMMED packed sales action.  Go to: https://sales.businessofstrength.com/ to register!   Today's podcast I'm hosting my friend Coach Billy Armstrong, head basketball coach of Bergen Catholic High School and owner of Hoopdreamz Basketball Development.  Billy is one of the winningest coaches in NJ basketball history and has put dozens of his players into bigtime D1 colleges around the country.   He's stayed at the top of his game and winning by creating a culture of accountability, and continuous personal development.   He uses a TON of “sticky language” to help his player remember key actions and ideas to stay the course.   On top of being one of the best basketball coaches in the country Billy owns a very successful private basketball development company called Hoopdreamz where he runs AAU teams, camos, and skill development for kids.   Coaching kids for over 20 years Billy has greatly impacted our community. He's now developing a coaching program for other coaches so he and help raise the bar of coaching in north Jersey.   DO NOT MISS THIS EPISODE. Billy drops some powerful tool to help you become a better coach/leader.   Let's get it dialed in!  This is the Business of Strength  Coach Joe  P.S. Please support our amazing sponsors below and leave and 5-star iTunes review!  Follow Billy Armstrong  @CoachBillyArmstrong www.HoopDreamz.org 

Join the call here - https://us02web.zoom.us/j/81851436384?pwd=kz0nrcxjP2C65bRaWbbla6n0N9eoNa.1 Be sure to join us for the Business of Strength Sales Summit this January 9/10 at Hotel Nycak! Sign up here - https://sales.businessofstrength.com Year End Planning Breakdown -https://docs.google.com/document/d/1SEwa3S_BRyWnsNWLUEsUXvWExQ4LxjLw/edit?usp=sharing&ouid=102340243893715783842&rtpof=true&sd=true

Get ready for a hilarious and insightful episode as Dan Goodman sits down with Nick Cassano, influencer, entrepreneur, keynote speaker at the Business of Strength Sales Summit on January 9th and 10th, and overall great dude! We cover it all: Nick's 2-minute backstory and his wildest DMs as an influencer. The “aha moment” that turned his passion into a thriving business. Lessons from the funniest mistakes and the failures that turned into wins. Staying authentic while building a brand and balancing life as an entrepreneur. Real talk for gym owners: how to promote your services digitally and build a lasting impact. Nick shares golden advice for anyone on the entrepreneurial fence and gives a sneak peek at what's next for him. This is an episode you don't want to miss! P.S. Want to hear Nick live? Join us at the Sales Summit! https://sales.businessofstrength.com

On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not!   He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition.  If you need to acquire a few more clients with your marketing this is a can't miss episode.

Please support our Underground Strength Con sponsors below and leave a review! ⁠https://jockofuel.com⁠ ⁠https://www.sorinex.com⁠ ⁠https://www.spartan.com⁠ ⁠https://barbell-logic.com⁠ ⁠https://turnkey.coach⁠ ⁠https://simmonsmedia.co⁠ ⁠https://www.ignite-entrepreneurs.com⁠ ⁠https://macefit.com⁠ ⁠https://ivankobarbell.com⁠ ⁠https://www.intekstrength.com⁠ ⁠https://wholeplantmedicine.com⁠ ⁠https://www.naamly.com⁠ ⁠https://newyorkprimebeef.com⁠ ⁠https://ancoretraining.com⁠

What is up everyone, I'm your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don't forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY! Go to: www.undergroundstrengthcon.com Today's podcast I'm hosting Underground Strength Con Sponsor Naamly founder Sumit Seth. Sumit goes into the importance of client engagement in the new era of private sector gyms. How his journey into fitness and a background in software led to create Naamly and unique software that increases the ability to engage your clients and a variety of ways. BUT WAIT!!! Sumit has a gift for all out listeners and promises that if you use Naamly you can reduce your attrition to 3%! Get a FREE success bundle from Naamly below. https://tinyurl.com/23ljnquz Let's get it dialed in! This is the Business of Strength Coach Joe P.S. Please support our amazing sponsors below and leave a review! ⁠https://jockofuel.com⁠ ⁠https://www.sorinex.com⁠ ⁠https://www.spartan.com⁠ ⁠https://barbell-logic.com⁠ ⁠https://turnkey.coach⁠ ⁠https://simmonsmedia.co⁠ ⁠https://www.ignite-entrepreneurs.com⁠ ⁠https://macefit.com⁠ ⁠https://ivankobarbell.com⁠ ⁠https://www.intekstrength.com⁠ ⁠https://wholeplantmedicine.com⁠ ⁠https://www.naamly.com⁠ ⁠https://newyorkprimebeef.com⁠ ⁠https://ancoretraining.com⁠

In this episode, we're speaking with Vince Gabriele and Zach Even-Esh about our journey through strength. Some of the problems we see in this industry are how to be a great coach, stand out in your market, and that's why we're bringing back the Underground Strength Con after 12 years of silence. Go to: www.undergroundstrengthcon.com P.S. Please support our amazing sponsors below and leave and 5-star iTunes review! ⁠https://jockofuel.com⁠ ⁠https://www.sorinex.com⁠ ⁠https://www.spartan.com⁠ ⁠https://barbell-logic.com⁠ ⁠https://turnkey.coach⁠ ⁠https://simmonsmedia.co⁠ ⁠https://www.ignite-entrepreneurs.com⁠ ⁠https://macefit.com⁠ ⁠https://ivankobarbell.com⁠ ⁠https://www.intekstrength.com⁠ ⁠https://wholeplantmedicine.com⁠ ⁠https://www.naamly.com⁠ ⁠https://newyorkprimebeef.com⁠ ⁠https://ancoretraining.com⁠

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don't forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY! Go to: www.undergroundstrengthcon.com Today's podcast is all about getting time back on your side…and we do that with great systems. As you grow the ability to “do it all” will start to fade and things will begin to slip.  We call this the Coach/Owner Paradox.  The point where you have maxed out your capacity to coach and run the business. The only way out is to implement these 5 key systems into your gym that will help give you a guideline to make things easier for yourself. Let's get it dialed in!  This is the Business of Strength Coach Joe P.S. Please support our amazing sponsors below and leave and 5-star iTunes review! ⁠https://jockofuel.com⁠ ⁠https://www.sorinex.com⁠ ⁠https://www.spartan.com⁠ ⁠https://barbell-logic.com⁠ ⁠https://turnkey.coach⁠ ⁠https://simmonsmedia.co⁠ ⁠https://www.ignite-entrepreneurs.com⁠ ⁠https://macefit.com⁠  ⁠https://ivankobarbell.com⁠ ⁠https://www.intekstrength.com⁠ ⁠https://wholeplantmedicine.com⁠ ⁠https://www.naamly.com⁠ ⁠https://newyorkprimebeef.com⁠ ⁠https://ancoretraining.com⁠

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY!       Go to: www.undergroundstrengthcon.com  Today's podcast is a masterclass on getting more consistent referrals for your gym. Referrals are the lifeblood of many small business, but do you have a system to guarantee them?  I'm going to break down the key tactics we use to grow our referral base.  You don't want to miss this!   Let's get it dialed in!  This is the Business of Strength  Coach Joe  P.S. Please support our amazing sponsors below and leave and 5-star review!  https://jockofuel.com https://www.sorinex.com https://www.spartan.com https://barbell-logic.com https://turnkey.coach https://simmonsmedia.co https://www.ignite-entrepreneurs.com https://macefit.com  https://ivankobarbell.com https://www.intekstrength.com https://wholeplantmedicine.com https://www.naamly.com https://newyorkprimebeef.com https://ancoretraining.com

On this episode of the Business of Strength Podcast Dan Goodman discusses the subtle changes in VH's marketing plan to ensure a strong finish to the calendar year.  He draws comparisons between the late great Pete Rose and how “Swinging the Bat” is the only way to ensure you never get lulled into a slump.  To hear how VH continues to Swing the Bat and grow the businesses you don't want to miss this episode!   The last live BOS event of 2024 is this 11/15 + 11/16 with our good friend Zach Even Esh for the Undergound Strength Con.  The event will be headlined by the CEO of Spartan Race Joe Desena as well as some other amazing guest speakers.   You can check out the lineup and sponsors for the event here:  undergroundstrengthcon.com

In this episode of the Business of Strength Podcast Coach Joe Strong sits down with Gym of the Year WINNER, Connor Abreu Connor has seen tremendous growth in his gym, TNL Performance over the past few years, and shares his story today! If you enjoyed this episode of the business of strength please subscribe to this channel! Sign up here - https://undergroundstrengthcon.com/

In this episode of the Business of Strength Podcast Adam Menner sits down with one of our very own Emily Neff.  Emily owns an all female private sector sports performance business in Hatfield Pennsylvania in which she works strictly with athletes between the ages of 12-21. Emily is one of the sharpest gym owners we've had the pleasure of speaking with. Not only is she running a business, a mom, but she's also pursuing her doctorates! In this episode we break down; Emily's background in the industry How she created an all female business A bulletproof on board and assessment process How she keeps attrition low And much more! If you enjoyed this episode of the business of strength please leave us a 5 star review.

What is up everyone, I'm your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     Go to: BOSRETREAT.com  LAST SHOT TO SAVE $300 USE CODE RETREATVIP24 AT CHECKOUT   Today's podcast is with my friend Pieter Vodden.  Pieter is the owner and visionary behind one of the top gyms in the country Pharos Athletic Club.  Along with his wife Emily they have built something truly special.  Having four gyms in California with their newest and biggest venture opening this fall in Palm Springs.    We met Pieter at a Gym Jones seminar in 2014 and developed a mutual respect for each other's brands and have kept in touch ever since.  I've gotten to watch him bring this vision to life and it's been incredible to see.   Pieter talks about the history of the brand and how they got their start.  How they have created a unique “big box” gym with a small gym feel and service.   Some topics include… His experience working on movies such as Suicide Squad and Wonder Woman.   Opening the fist Pharos and all the mistakes they made  The hiring and employment woes we all face as small business owners How to accept challenges and grow with the stress.  Where Pieter see the future of the industry and what training models will last  How he's delt with a growing brand and expending community.  What on the horizon for his newest venture in the Palm desert and leaving old habits and baggage behind.  Let's get it dialed in!  This is the Business of Strength  Coach Joe  Connect with Pieter!     https://www.instagram.com/pieter_vodden?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== About Us – Pharos Athletic Club | Echo Parkpharosechopark.comhttps://pharosechopark.com › about-us

In this episode of the Business of Strength Podcast, host Dan Goodman is joined by Varsity House Gym coaches Colin and Stephanie. They discuss the importance of building a strong community within your gym and providing members with an exceptional experience. The conversation covers tips and strategies for engaging your gym community, creating a "third place" for members beyond just home and work, and ways to encourage positive word-of-mouth referrals. This episode is a must-watch for gym owners and fitness professionals looking to strengthen their member experience and foster a thriving community. Don't miss the details on the upcoming Strongest Year business of strength retreat happening September 19-20 in Scottsdale, Arizona - there's still time to save $300 on your ticket! Just head to bosretreat.com and enter code RETREAT24

In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses. But first, don't forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th.  Two jam-packed days of learning, networking and having a blast!  Interested in attending our annual retreat and saving $300?! Use code: RETREAT24  ⁠Click here to register⁠ In this episode, Matt shares his journey from college to building a thriving social media/content creation agency focused on the fitness industry. Joe and Matt dive deep into the tactical strategies and best practices for gym owners to level up their social media presence. They cover topics such as: The 4-2-1 content strategy for balancing growth, member engagement, and sales posts The importance of authenticity, creativity, and "failing forward" in social media Essential tools and techniques for high-quality video production on a budget The psychology of branding and color choices to attract your ideal gym members Challenges of delegation and scaling a growing social media management business Matt also shares insights into the business side of Simmons Media and how they've carved out a niche by specializing in this space. This is the Business of Strength

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don't forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed days of learning, networking, and having a BLAST! Go to: BOSRETREAT.com and use code RETREAT24 to save $300 at check out! Today's podcast is with my good buddy Zach Even-Esh. This was NOT even supposed to be a podcast!Me and my buddy Zach were getting ready to film some content for our upcoming Underground Strength Con (details coming soon!), and our media crew was there rolling and caught an epic amount of valuable banter! This is literally like being a FLY on the wall in my office as we dissect nearly 60 years of combined passion and living the STRENGTH CODE! Some topics include… What gets us fired up to dominate our days How to market for real gyms not BS Insta Influencer SHITE! What's wrong with strength coaches today College strength & conditioning is basically slave labor How to be the CEO of your own brand Who are our Unsung Heroes of strength the coaches and gym owners nobody knows. Some of the “good old days” of training in NJ and visiting other legendary gyms What to expect from Underground Strength Con!Let's get it dialed in! This is the Business of Strength Coach Joe Connect with Zach! https://zacheven-esh.com/ @ZEVENESH on Instagram

This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data.  Secondly our 2nd Annual Business of Strength Retreat in Scottsdale Arizona is on September 19th and 20th. If you register before August 19th you will receive $300 off the total event by using the code RETREAT24 at checkout.  BOS Website Link: https://bosretreat.com/ Episode Review:  In this episode Adam breaks down why coaching is the cure to a successful training business with Luka. In addition they cover the current content creation process in social media and a training business.  If you enjoyed this episode please leave us a 5 star review!

On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don't forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th.  Two jam-packed days of learning, networking and having a blast!  Interested in attending our annual retreat and saving $300?! Use code: RETREAT24  Click here to register

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     In this episode Joe Dan and Adam are discussing all things RETREAT 24!   Some topics include… What is the annual Strongest Year Retrea Who is it for? What are you going to learn? Why you need to get OUT of you gym to work ON it How building your network can help grow your gym Key ideas I wish I knew 15 years ago Why Scottsdale is AMAZING!  What make this mastermind different  Let's get it dialed in!  This is the Business of Strength  Coach Joe  Interested in attending our annual retreat?   Click HERE to register and get more info!  

On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he stepped away from the day to day of Mark Fisher Fitness. The Franchise - Why Alloy, and why now? Why he decided to invest in the franchise of Alloy and how it made him a more effective business mentor. How he executes and prioritizes what's most important while owning 3 different businesses. His suggestions for making an actual living at a Strength Professional in 2024. How priorities change and strengths evolve over time. The Future of MFF… As always 5-star reviews and sharing episodes with your friends is much appreciated! Be sure to check out articles, tips, and future podcasts on businessofstrength.com. CONNECT WITH MARK: Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     In this episode I'm breaking down what it takes to build a strong community and brand. Some topics include… Importance of a Strong Brand Identity Defining Your Brand Community Building Strategies Personalizing Member Experiences Brand Consistency Across Platforms Collaboration and Partnerships Measuring Success Let's get it dialed in!  This is the Business of Strength  -Coach Joe  Interested in attending our annual retreat?  Click HERE to register and get more info! 

From Intern to CEO with Mike Necsutu On This episode of the Business of Strength podcast Dan Goodman is joined by The CEO of RAF Strength + Fitness, MIke Necsutu.  On the show they discuss: How Mike stepped into an internship at RAF literally by accident. He explains the “intern” to CEO path and how his daily responsibilities and skill sets have evolved over the years.  How being well intentioned is the critical component to success with both your work and personal life.  Advice for someone that wants to make a career in fitness but isn't sure they want to own and operate their own place. A lot of people in fitness believe the only way to make money is to open and operate their own business.  The qualities in an employer you must look for in order to have a successful career.  How utilizing the IGNITE Entrepreneurs platform has really accelerated the growth of RAF in the last year.   Get in touch with Mike Necsutu: Raf Strength + Fitness Instagram: @ rafstrengthandfitness  Mikes Instagram: @ streetdreamsmike IGNITE Entrepreneurs Instgram: @ ignite.entrepreneurs  All Business of Strength Listeners can claim 50% off their first month utilizing IGNITE automation services.   Click here to claim your offer: http://Bos.ignite-entrepreneurs.com

May 1st 2009 marks 15 years for Dan Goodman at Varsity House Gym.  On this episode of the Business of Strength he hosts a solo episode and reviews 15 lessons he's learned in the last 15 years at the HOUSE!   Connect with us HERE: https://businessofstrength.com/upcoming-events/ Instagram: https://www.instagram.com/businessofstrength/  YouTube: https://www.youtube.com/channel/UCk_Xqx8C5PeVDdgrQW0SDbA

On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike's ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses! Two of these businesses are successful gyms in Long Island, New York. Mike's wealth of knowledge running gyms has transferred exceptionally well in helping other gym owners automate their gym businesses. Talking points for the conversation: Mike brings us up to speed on why he started a marketing agency in the first place. How his product goes against the expectations of typical agency businesses. “An offer is only as good as its fulfillment.” His first sticking point as a business owner and how it influenced his entrepreneurial journey. When he gets started with a new business utilizing IGNITE services, one “party” trick that really sets fire to their cash flow. What he is doing with IGNITE to help ensure his gym clients not only sustain but grow in what some are calling a “GymCession.” Mike's big goal and what he is looking to accomplish with the agency in the next 5 years. Get in touch with Mike: 50% off your first month with IGNITE: http://Bos.ignite-entrepreneurs.com Instagram: @mike_lisi_jr

RECAP of Adam Menner on the Future of Fitness Podcast: "Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth. Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry. Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning." Check out Future of Fitness Podcast: https://futureoffitness.co/

On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele.   Talking points from the conversation: How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs.  Why the number 1 chokehold of a business is the Psychology of the owner.  The number 1 way to break free from a business owning your day and life. How a coach can help you realize your maximum potential.    What it is Vince wants to accomplish in the next 10 years.  Industry predictions for the next 5 years in fitness.  Get in touch with Vince: Website: https://vincegabriele.com/ Instagram: @vgabriele71

What is up everyone, I'm your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I'm chatting with my brother Devin Gage. Devin has been a friend for years and had a super successful gym.  One day he decided to scale…and scale big.  Now he's on track to open 100 gyms across the country.   …and I KNOW he'll do it!   Some topics include… What needs to happen in gym #1 in order to scale  The mindset required for scale The “Ideal” model  How he's changing the game and offering real careers  His hiring process  His launch process  Kizen Mentality The Little Gym Big Heart Podcast  A LIFE offer to his team MORE MORE MORE!    The best place to check Devin out is his Instagram @littlegym_bigheart Let's get it dialed in!  This is the Business of Strength  Coach Joe

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I'm chatting with super businessman and one of the most interesting men I've ever met Joe Hashey.   Joe has always seemed to be one step ahead of the curve when it comes to running his business.  When the industry zigged he zagged… He created a super profitable brand, scaled it and moved to Colorado where he ran the gym remote for about 4 years and recently sold it to a long-time employee.   Joe is also one BAD ASS Mother F-er who LOVES doing hard stuff like hiking 100 miles, or egging on friends to do a little easy hike called the manitou incline!  Some topics include… How he went from schoolteacher to gym owner  Scaling your business and your team  The idea of “constant gentile pressure” How doing hard physical things translates to better business  What's worked What's not  How he ran his gym from 1800 miles away  How customer service and community relations became his thing  His NO COST marketing tactics How to run lean  Finding Joe Hashey 2.0 in the mountains of Colorado.   The best place to check Joe out is his Instagram @jhashey1 or his Family Strong Co @officialstrongfamilyco  Let's get it dialed in!   Coach Joe

On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker,  and owner of two H4Training gyms just outside of Chicago.  Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service. How he differentiated himself at a big box gym that eventually led him to owning and operating two of his own gyms.  The surprise and delight effect for small businesses and how it improves client retention. He breaks down a messaging sequence that any coach can accommodate in order to better connect with their customers.  Lastly he finishes with advice on where he sees the industry going in the next five years and where people need to remain focused in order to not only sustain but thrive in the fitness industry! Get in Touch with Hank Ebeling Below: Links: Instagram LinkedIn Crushing the Competition with Service book Superhero Service, Super Profits Course

What is up everyone! I'm your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don't forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I'm chatting with strength OG Andy McCloy of BCI Performance & Fitness in Alabama.   Andy has grown his business from the ground up and is one the OG super connecters in the industry.  He started attending masterminds when he was 19 and never looked back. Now he's looking to scale his gym into the next 20 years.   Some topics include… How growing us STREET gave him fire and a NEED to earn How masterminds can unlock you full potential Key marketing strategies that are working right now What young coaches need to hear…Listen up Buttercup What characteristics are critical for success A few good ol WAR STORIES!   The best place to check Andy out is his Instagram @andymccloy_bci Let's get it dialed in!   Coach Joe

On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis.  Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan The talking points include:  Mark's driving icon of “Better Never Stops.”    The data the dictates decision making in a multimillion dollar company His opinion on if you can be successful in the private sector of strength without being an owner. The future of the industry and what skills everyone is going to need to obtain in order to remain relevant.  Come to Trainer School! March 22 at Varsity House Gym! Tickets are Flying! Secure yours here. Contact Mark: IG: @Meatheadmark  Website: Markehnis.com

What is up everyone I'm your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don't forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day workshop designed to help coaches and gym owners level up on the gym floor and the balance sheet.  March 22nd from 9am-5pm by going to https://businessofstrength.com/trainer-school/ In this episode I'm recapping my amazing weekend at Sorinex Winterstrong.     Everything we did, what I saw, who I met, and the amazing job they do marketing, partnering, and being like-minded people together.   Some topics include… Slinging Arrow next to legends  How Sorinex has created a niche that didn't exits  Bringing humans together  Marketing lessons I learned  The power of community Following your passion Let's get it dialed in!   Coach Joe