Podcasts about Strike Social

Many corporate marketing teams struggle to build real customer connection because they rely on transactional, feature-heavy product copy that fails to break through crowded digital channels. Juliana Cobb, Chief Creative Officer, and Rich Santiago, Chief Strategy Officer at 72andSunny New York, break down how to optimize asset development and increase brand relevance by embedding inclusive creative frameworks directly into active cultural spaces.They share their operational playbook for compressing creation timelines through close client collaboration, running authentic creator-led campaigns that bypass forced corporate scripts, and using athletic competitive models to reduce development workflow strain across regional offices.Key tactical themes covered:Transitioning product campaigns into integrated experiential platforms.Bringing clients directly into strategic rooms to shorten production cycles.Differentiating legacy properties inside highly saturated online spaces.Activating employee advocacy networks and creator talent using their natural tone.Utilizing athletic team models to manage operational project strain.Juliana Cobb is the CCO and Rich Santiago is the CSO at 72andSunny New York, directing multi-market creative distribution and brand relevance strategy for premier global enterprises.Connect with us and our guests:Follow Juliana Cobb on LinkedIn: https://www.linkedin.com/in/julianacobb/Follow Rich Santiago on LinkedIn: https://www.linkedin.com/in/rich-f-santiago/Explore 72andSunny: https://www.72andsunny.com/Streamline paid social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience poor campaign performance because they rely on fragmented regional agency silos that use confusing, jargon-heavy copy. Adam Reeves, Chief Creative Officer, and Julien Bissuel, Chief Executive Officer at 72andSunny Toronto, break down how to optimize asset development and increase brand relevance by deploying a borderless cross-office architecture.They share their operational playbook for combining multi-market production resources smoothly, deconstructing complex industry terms through candid human realism, and turning large-scale experiential real estate networks into high-yield engines for B2B new business acquisition.Key tactical themes covered:Transitioning regional campaign distribution into borderless network blueprints.Unifying cross-office production assets to execute seamless tech campaigns.Differentiating financial services brand messaging using radical simplicity.Embracing candid human conversations over complex corporate industry jargon.Preserving long-term client relationships through experiential B2B lead generation.Adam Reeves is the CCO and Julien Bissuel is the CEO at 72andSunny Toronto, directing multi-market content distribution and integrated account acquisition strategies.Connect with us and our :Follow Adam Reeves on LinkedIn: https://www.linkedin.com/in/adam-reeves-7238a2b4/Follow Julien Bissuel on LinkedIn: https://www.linkedin.com/in/julien-bissuel-b2b3822/Explore 72andSunny Solutions: https://www.72andsunny.com/Simplify paid socail Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative networks.They share their operational playbook for compressing creation pipelines to finalize marquee sports media in under two weeks, navigating category saturation inside competitive retail aisles, and using the universal language of global sports and entertainment to scale messaging across geographic borders without high translation costs.Key tactical themes covered:Transitioning global campaign distribution into flexible bespoke network models.Bringing clients into the strategy room to compress creation cycles.Differentiating legacy brands inside crowded product verticals.Embracing cultural tension inside high-visibility media ad spaces.Leveraging international sports growth to reduce localized translation friction.Chris Kay is the International CEO at 72andSunny, and Maria Galleriu,Chief Strategy Officer International, is leading the global expansion initiatives and cross-office creative networks for dominant enterprise brands.Connect & us and 72andSunny:Follow Chris Kay on LinkedIn: https://www.linkedin.com/in/ckay1/Follow Maria Galleriu on LinkedIn: https://www.linkedin.com/in/maria-galleriu/Explore 72andSunny: 72andsunny.comSimplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates. Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies.He shares his operational playbook for evaluating inbound ad requests in real time, combining advanced real-world datasets like geolocation and point-of-sale actions, and leveraging human strategy context to optimize publisher yields.Key tactical themes covered:Building server-embedded machine learning models to maximize processing speeds.Aligning buy-side DSP targeting and seller channel inventory data protocols.Utilizing strategic human nuance to guide automated network suggestions.Processing ad queries agnostically to handle identity deprecation barriers.Integrating offline transaction metrics with online conversion loops.Ian Maxwell is the Chief Executive Officer at Converge Digital, directing cross-border programmatic ad infrastructure and un-siloed data integration networks.Connect with us:Follow Ian Maxwell on LinkedIn: https://www.linkedin.com/in/ian-maxwell-2553761a/Explore Converge Digital: https://www.converge-digital.com/Guaranteed Paid Media, Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to balance buyer platform leverage, and re-engineering campaign asset placements to enable direct, in-unit e-commerce tracking.Key tactical themes covered:Unifying supply-side software pipelines via single-tag monetization architectures.Deploying programmatic data platforms to help independent publishers counter buyer leverage.Evaluating middleman markups and managing team shifts toward agency in-housing.Navigating digital real estate challenges as outbound search engine link clicks drop.Integrating direct purchase actions inside standard content ad slots.Robin de Wit is the Director of Product Marketing at Refinery89, managing universal monetization design and cross-platform infrastructure scaling for open-web digital networks.Connect with our guest:Follow Robin de Wit on LinkedIn: https://www.linkedin.com/in/robin-de-wit/Explore Refinery89: https://refinery89.com/Manage Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.She shares her operational playbook for securing early space on tight customer shortlists, activating internal data teams as trusted category experts, and deploying competitive regional pilot campaigns to accelerate organizational change management and tool adoption.Key tactical themes covered:Restructuring campaign messaging to support the buying committee's need for safe choices.Positioning authority assets for analyst recommendations before standard search link traffic declines.Transforming employee advocacy channels by training in-house staff to serve as deep category educators.Unifying technology systems with deep operational changes to satisfy corporate efficiency directives.Utilizing internal market rivalries to drive swift cross-functional change management.Sangeeta Prasad is the Chief Marketing Officer at Slalom, directing global positioning strategy and integrated systems integrator partner frameworks for dominant corporate clients.Connect with our guest:Follow Sangeeta Prasad on LinkedIn: https://www.linkedin.com/in/sangeetaprasad/Explore Slalom: https://www.slalom.com/Automate Performance Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead?Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms.The conversation covers several key tactical areas:Decentralizing agency fixed-cost structures via custom operational software solutions (Croud OS).Bridging the operational gap between social-first creative production and paid media performance distribution.Establishing reliable corporate metrics and economic modeling accountability frameworks for creator spending.Engineering custom programmatic solutions to overcome cookie deprecation and data signal loss.Sustaining deep local market cultural value across 120 target regions simultaneously.Luke Smith is the Global CEO and Founder of Croud, a leading tech-enabled digital media agency operating out of London, New York, Atlanta, and Dubai, servicing over 120 markets globally through a specialized network of over 2,000 marketing professionals.Connect with the Guest & Partners:Follow Luke Smith on LinkedIn: https://www.linkedin.com/in/lukesmithcroud/Explore Croud: https://croud.com/Optimize Your Paid Media with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing strategies face dropping conversion tracking metrics because they rely on closed ad-tech vendors that introduce platform bias into campaign attribution. Mathieu Roche, co-founder and CEO of ID5, breaks down how to construct neutral identity infrastructure to protect cross-channel addressability and secure reliable measurement.He shares his operational playbook for navigating the shift toward agentic advertising, altering data graphs to track automated consumer assistants, and using internal team hackathons to automate routine sales and CRM processes.Key tactical themes covered:Building neutral identity channels to protect unbiased attribution tracking.Modifying data graphs to track verified virtual agents across the purchase funnel.Shifting identity tech priorities from baseline audience targeting to outcome measurement.Linking automated AI transactions directly back to programmatic ad investments.Utilizing structured team sprints to automate routine operational follow-up tasks.Mathieu Roche is the co-founder and CEO of ID5, directing un-siloed identity architecture and multi-platform validation systems for leading digital publishers.Connect with our guest:Follow Mathieu Roche on LinkedIn: https://www.linkedin.com/in/mathieuroche/Explore ID5 Solutions: http://id5.ioOptimize Performance Advertising with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing strategies face dropping conversion rates because they rely entirely on open-source software, generating overlapping briefs that wash out into an uninspired middle ground.Anthony Romano, CEO at Laughlin Constable, breaks down how to construct internal AI operating systems to organize team expertise into permanent, collaborative knowledge blocks.He shares his operational playbook for preparing brand datasets to handle autonomous machine-to-machine shopping, building layer-free full-service agency architectures, and using specialized data libraries to ensure briefs start at an advanced 80% baseline.Key tactical themes covered:Building internal AI operating networks to protect corporate data and campaign uniqueness.Modifying commodity product datasets to remain visible inside automated retail filters.Unifying design strategy and programmatic media planning under layer-free structures.Addressing modern team alignment drops caused by fast vertical department silos.Restructuring massive digital operations into agile mini-agency models to optimize performance.Anthony Romano is the Chief Executive Officer at Laughlin Constable, leading layer-free full-service media platforms and proprietary AI software design for dominant consumer brands.Connect & Secure Your Strategy Edge:Follow Anthony Romano on LinkedIn: https://www.linkedin.com/in/aromano/Explore Laughlin Constable Solutions: https://www.laughlin.com/Automate Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise brand strategies face dropping engagement rates because their visual messages are broken apart and altered across highly fragmented media channels. Mark Figliulo, founder and Creative Chairman at FIG, breaks down how to build high-performance creative databases to analyze visual, textual, and musical components across millions of assets.He shares his operational framework for navigating the branding battles between leading AI platforms, unifying creative execution with programmatic media planning networks, and sourcing custom data foundations to prevent repetitive campaign insights during client pitches.Key tactical themes covered:Tracking and correcting layout alterations across fragmented vertical environments.Tagging design assets with unique IDs to track performance across distribution pipelines.Aligning creative agency design directly with programmatic media network buying.Analyzing the long-term corporate value of humor, transparency, and moral foundations.Mixing automated workflows with custom data pools to avoid repetitive strategy layouts.Mark Figliulo is the founder and Creative Chairman at FIG, directing creative data tracking and asset architecture pipelines for premier consumer accounts.Connect & Protect Your Creative Assets:Follow Mark Figliulo on LinkedIn: https://www.linkedin.com/in/mark-figliulo-2817b19/Explore FIG: https://www.figagency.com/Automate Performance Marketing Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience declining conversion rates because they view sports sponsorships as generic logo placements that audiences easily ignore. Alex Charkham, lead strategist at Ignite, breaking down how to transform multi-year sports agreements into adaptive, integrated assets that drive core business growth.He shares his operational playbook for analyzing Formula 1's massive shift to digital-first demographics, managing intellectual property protections against competitor ambush ads, and leveraging first-mover advantages across cross-border franchise expansions.Key tactical themes covered:Restructuring passive sponsorship contracts into multi-channel narrative partnerships.Enforcing strict legal guidelines to isolate competing brand lines during peak global events.Leveraging integrated assets—including content, player talent, and first-party data—to optimize marketing plans.Navigating demographic modernizations inside historic sports properties to capture younger audiences.Managing early-stage brand risk across newly launched international franchises.Guest Profile: Alex Charkham is the lead strategist at Ignite, directing integrated sports, entertainment, and media allocations for global enterprise brands within the Omnicom Group.Connect & Scale Your Performance Capital:Follow Alex Charkham on LinkedIn: https://www.linkedin.com/in/alex-charkham-511a5110/Explore Ignite: https://www.ignite-sports.co.uk/Optimize Media Allocations with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many agribusiness operators and food manufacturing networks face compressed profit margins because they treat premium ingredients as generic wholesale commodities. Ali Cox, founder and CEO of Noble West, breaks down how to build high-performance value-add brands by combining detailed supply chain tracking with targeted client positioning. She shares her strategic framework for analyzing cross-border food systems, maximizing consumer attention by leveraging underutilized physical product surfaces, and leveraging corporate social responsibility records to build deep customer loyalty.Key discussion topics include:Moving past commodity price drops by designing premium value-added brands.Positioning specialized agencies to dominate niche vertical marketing sectors.Sourcing corporate partners through shared operational challenges and transparency.Evaluating international food trends to align campaign copy with taste quality over volume size.Utilizing physical product surfaces for high-reach event marketing placements.Ali Cox is the founder and CEO of Noble West, leading vertical marketing initiatives and value-add brand positioning for the food and agricultural sectors.Connect with our guests or host:Follow Ali Cox on LinkedIn: https://www.linkedin.com/in/alicox/Explore Noble West Agency: https://wearenoblewest.com/ Automate Multi-Channel Media Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups struggle with low campaign relevance because they rely on generic ad layouts that fail to interest digital native buyers. Rogier Vijverberg, Chief Creative Officer and founder of SuperHeroes, details how to build agile content pipelines by structuring parallel creative collectives.He shares his operational playbook for choosing between automated generative AI art and camera-shot human documentaries, maximizing consumer attention in crowded public spaces, and linking physical retail spaces with dynamic out-of-home display networks.Key discussion topics include:Restructuring traditional agency models into specialized multi-tier creator networks.Managing brand safety risks by deciding when to deploy automated graphics vs. real-world film.Scaling physical visibility using interactive digital out-of-home (DOOH) canvas networks.Navigating creative shifts as big tech systems arrive at global corporate ad festivals.Transforming brick-and-mortar storefronts into interactive showrooms that guide buyers to digital channels.Guest Profile: Rogier Vijverberg is the Chief Creative Officer and founder of SuperHeroes, leading multi-hub agency teams and parallel creative networks across Europe and the United States.Connect & Scale Your Creative Pipelines:Follow Rogier Vijverberg on LinkedIn: https://www.linkedin.com/in/rogiervijverberg/Explore SuperHeroes agency: https://hellosuperheroes.com/Optimize Cross-Channel Performance ROI with Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups see dropping conversion rates because they place ad budgets across saturated, untrusted feeds that fail to engage the modern consumer.Jim Squires, Chief Marketing Officer at Reddit, details how to build high-performance, full-funnel ad campaigns by placing creative assets inside active, human-curated community networks.He shares his operational playbook for using advanced data intelligence layers to track competitor landscape shifts, managing public brand critique confidently, and designing brand-true ad creative that lowers down-funnel acquisition friction.Key discussion topics include:Moving past static awareness ads to implement full-funnel performance tracking systems.Capturing high-intent purchase decisions within interest-driven consumer forums.Processing unstructured text assets using centralized community data platforms.Managing brand safety risks by keeping ad creative consistent with your corporate identity.Integrating unfiltered public feedback into ad designs to build consumer trust.Jim Squires is the Chief Marketing Officer at Reddit, directing programmatic ad infrastructure, community insight design, and dataset distribution pipelines for global enterprise brands.Connect & Scale Your Reddit Performance Capital:Follow Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/Explore Reddit for Business: https://www.redditforbusiness.com/Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams see poor campaign performance because their digital content gets lost in an online landscape filled with repetitive automated templates.Govind Balakrishnan, Senior Vice President of the Express Product Group at Adobe, breaks down how to build high-performance creative pipelines by balancing automated layout tools with distinct human voice.He shares his framework for navigating modern consumer attention trends, utilizing fast generative prototyping systems to build clear video proof-of-concepts, and deploying natural language design interfaces to streamline multi-market asset production.Key discussion topics include:Using advanced design platforms to free up creative strategy time for human teams.Weaving unique perspectives and brand identities into automated content production chains.Running fast prototyping video generation tests to de-risk marketing spend.Managing content quality goals as digital media distribution channels grow more crowded.Modifying creative design fields using direct two-way conversational text commands.Govind Balakrishnan is the Senior Vice President of the Express Product Group & Digital Media Services at Adobe, leading engineering and cloud ecosystem consolidation.Connect & Optimize Your Creative Workflows:Follow Govind Balakrishnan on LinkedIn: https://www.linkedin.com/in/govindbalakrishnan/Explore Adobe Express Features: https://www.adobe.com/express/Automate Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams struggle to hit growth milestones because they rely on generic target metrics that fail to anticipate shifting customer motivations.Michon Martin, CEO of R&R partners, details how to build advanced tracking systems using deep consumer segmentation and custom predictive tools. She shares her framework for optimizing large-scale media campaigns, including long-term work for Las Vegas, Puerto Rico, and Brand USA, by adapting results-oriented campaign models to capture modern consumer demand in the transformation economy.Key discussion topics include:Using data science to maintain multi-decade brand accounts.Structuring deep consumer profiles so audiences see their lifestyles in a product.Developing proprietary analytics platforms to forecast customer choices before launch.Applying results-driven political campaign styles to minimize corporate budget waste.Adjusting experience campaign assets to connect with the consumer need for renewal.Michon Martin is the Chief Executive Officer of R&R partners, leading data-driven destination marketing and customer choice tracking systems for global brands.Connect:Follow Michon Martin on LinkedIn: https://www.linkedin.com/in/michonmartin/Explore R&R partners: https://rrpartners.com/Scale Performance ROI with Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams struggle to build real audience connection because they depend too heavily on basic digital channels that are increasingly cluttered with automated noise and spam.Neda Whitney, President of MATTE Projects, breaks down how to design immersive, multi-sensory physical environments that drive deep customer retention and brand equity.She shares her tactical blueprint for managing high-value consumer journeys, from launching custom luxury yachts to leveraging '90s nostalgia to connect legacy intellectual property with younger audiences.Key discussion topics include:Moving past short-term digital ads to invest in immersive physical spaces.Justifying experiential event budgets to corporate finance officers without relying on short-sighted click metrics.Structuring custom, end-to-end travel environments for ultra-high-net-worth consumers.Deploying targeted launch spaces to drive inescapable media visibility for streaming properties.Reviving classic entertainment properties through creator-led lifestyle events.Neda Whitney is the President of MATTE Projects, directing high-end experience design pipelines across New York, Los Angeles, and Mexico City.Follow Neda Whitney: https://www.linkedin.com/in/nedanamiranian/Explore MATTE Projects: https://matteprojects.com/Maximize Omnichannel Performance ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy. Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.He shares his approach to navigating the shift toward automated "agentic" shopping networks, using large-scale simulated data frameworks to maintain visibility in automated retail loops.Key discussion topics include:Bypassing late-stage campaign additions to integrate cross-cultural insights directly into core strategy.Optimizing brand positioning to remain competitive when autonomous AI assistants handle routine consumer shopping.Deploying automated research systems to track consumer choices across diverse demographic segments.Retraining operational staff from basic administrative tracking into creative and strategic service positions.Positioning regional market hubs as entry points for international business expansion.Guest Profile: Jorge Plasencia is the CEO of Republica Havas and Global Chief Client Officer of the Havas network, managing client alignment across 700 partner agencies in 100 countries.Connect & Scale Your Operations:Follow Jorge Plasencia on LinkedIn: https://www.linkedin.com/in/jorgeplasencia/Explore Republica Havas: https://republicahavas.com/Optimize Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams struggle with long pipeline delays because they target narrow executive profiles while overlooking key buying committee members.In this episode, Sascha Eder, founder and CEO of NewtonX, explores how to run comprehensive account-based research using open knowledge graphs to find verified, niche business buyers.He outlines his strategy for combining primary human validation with predictive synthetic data models to build highly accurate, continuous testing systems across a product's lifecycle.Key discussion topics include:Deconstructing targeting errors to accurately map complex corporate buying groups.Crafting tailored multi-channel messaging pathways to align secondary stakeholders like procurement and tech deployment.Building custom-recruited expert networks to eliminate data fraud issues common in traditional panels.Deploying verified synthetic persona architectures for continuous, fast concept testing.Managing research budget priorities to focus resources on core data verification as AI shortens timelines.Guest Profile: Sascha Eder is the founder and CEO of NewtonX, leading advanced B2B market intelligence initiatives for over 600 dominant global enterprises.Connect & Drive Your Growth Engine:Follow Sascha Eder on LinkedIn: http://linkedin.com/in/saschajeder/?skipRedirect=trueExplore NewtonX Solutions: https://tinyurl.com/NewtonXAtTheAdPodcastMaximize Omnichannel Performance ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams rely too heavily on digital channels, leaving their campaigns vulnerable to high ad fatigue and rising acquisition costs.In this episode, Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT Media, details the strategic evolution of out-of-home advertising into interactive "IRL Media."She explains how modern brands use physical assets as core campaign drivers rather than late-stage additions, creating a reliable foundation for digital and social media engagement.Strategic areas analyzed include:Transitioning legacy outdoor placements into programmatic digital transit networks.Deploying the "Stadium Surround" framework to capture high-value consumer attention during event travel.Combining physical assets with mobile tech through AR integrations and QR code handoffs.Using Destination Media methods to turn physical installations into viral social media content.Building effective industry partnerships via collaborative marketing hackathons.Stacy Minero is the Chief Marketing & Experience Officer at OUTFRONT Media, managing large-scale brand strategy and digital media integration across premier metropolitan transit networks.Connect & Scale Your Business:Follow Stacy Minero on LinkedIn: https://www.linkedin.com/in/stacy-minero-79287b4/Explore OUTFRONT Media: https://www.outfront.com/Optimize Your Paid Media Strategies with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many media companies run into serious scaling issues because their digital content tools are spread across separate, clunky platforms. Tyler Denk, CEO at beehiiv, breaks down how to bundle newsletters, premium subscriptions, and podcast networks into one clean delivery system. He shares his blueprint for bypassing social media algorithm changes by focusing on direct email distribution channels to build predictable, long-term brand equity.Key discussion areas include:Using first-party pixel data to scale cross-newsletter ad placements programmatically.Streamlining tech stacks by replacing fragmented blogging, mailing, and billing tools.Bundling premium content subscriptions across text and audio with Spotify Open Access.Protecting audience distribution loops from variable social media algorithms.Managing high delivery metrics (99.8%) while scaling automated advertising systems.Guest Profile: Tyler Denk is the CEO at beehiiv, directing advanced content delivery infrastructure that handles over 4 billion monthly email impressions.Connect & Scale Your Business:Follow Tyler Denk on LinkedIn: https://www.linkedin.com/in/tyler-denk/Explore beehiiv Platform: https://www.beehiiv.com/Optimize Your Paid Media Strategies with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

As online ad formats face high saturation and falling conversion response rates, brand leaders face the challenge of finding clean, reliable consumer connection spaces.At the same time, traditional agency models are shifting toward decentralized specialist networks built for speed. Dylan Conroy sits down with Michael Fullman and Paul Elsberg from ACRONYM to break down how to transition physical events into data-backed conversion platforms using advanced spatial tech layers.Key Themes Covered:Carrying core enterprise positioning smoothly across down-funnel consumer properties.Countering direct-response ad noise by building custom, physical brand environments.Implementing an tracking framework via RFID and geofencing to measure Return on Experience.Presenting product innovations to retail executives to capture premium shelf space.Operating within independent agency cooperatives like the Residence network to scale creative output.Michael Fullman is the Chief Creative Officer and Paul Elsberg is the Group Business Director of ACRONYM, where they engineer advanced spatial media strategies and large-scale event architectures for premier corporate portfolios.Connect with the ACRONYM Team on LinkedIn: https://www.linkedin.com/in/paul-elsberg-23306584/Explore ACRONYM's Creative Systems: https://acronym.la/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value.At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore how "commerce everywhere" platforms link social content channels directly with performance economics.Key Themes Covered:Overhauling brand campaigns from loose vanity metrics toward trackable outcomes systems.Scaling transaction infrastructure models to process billions in gross merchandise volume.Redefining affiliate tracking methodologies to prioritize viewer dwell time over basic clicks.Structuring joint equity partnerships that give digital talent deep skin in the game.Transitioning Western retail distribution toward integrated live streaming social commerce channels.Todd Ulise is the Chief Revenue Officer at Nomix Group, where he directs global monetization strategy and infrastructure distribution layers for high-growth commerce spaces.Connect with Todd Ulise on LinkedIn: https://www.linkedin.com/in/toddulise1/Explore Nomix Group Platforms: https://www.nomixgroup.com/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.Key Themes Covered:Overhauling event marketing from short-term transaction tracking to long-term brand positioning.Using physical context data rather than online browser history to identify buyer intent.Combining vehicle renewals, real estate listings, and consumer purchase registries.Scheduling time-specific ad variations across mobile screens and digital out-of-home panels.Checking programmatic AI systems against clear compliance and data governance ground rules.Matt Longley is the CEO at Mobsta Ltd, an independent geobehavioral technology platform that builds efficient localized ad campaigns for global brands.Connect with Matt Longley on LinkedIn: https://www.linkedin.com/in/matt-longley-71921841/Explore Mobsta's Platform: https://www.mobsta.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As programmatic advertising moves past traditional cookie tracking, media networks face the challenge of linking early ad exposure with verified digital purchases. At the same time, brands must adapt to new automated workflows changing how consumers assess product value. Dylan Conroy sits down with Matt Sanchez, Chief Operating Officer at Yahoo, to explore how connecting essential communication utilities with massive content properties can optimize open-web attribution pipelines.Key Themes Covered:Aligning a massive digital portfolio to function as a trusted guide across a fragmented web.Testing lab-grade agentic AI features to improve inbox user productivity.Exporting rich behavioral insights out of internal platforms into an open DSP layer.Organizing strategic event timelines to start discussions and close corporate alliances.Integrating independent creator networks alongside traditional syndicated media formats.Matt Sanchez is the Chief Operating Officer at Yahoo, where he directs product execution and global distribution systems across their full-funnel media engine.Connect with Matt Sanchez on LinkedIn: https://www.linkedin.com/in/sanchezmatt/Explore Yahoo's Programmatic Solutions: https://www.yahoo.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Relying entirely on the insular viewpoints of dense urban ad hubs can expose enterprise brand campaigns to immediate audience alienation and irreversible reputation damage.Dylan Conroy sits down with Matt Mazzone, Chief Creative Officer at LSKR, to map out the corporate framework used to ground creative assets in nationwide consumer data and business fundamentals.Restructuring Insights: How to gather balanced market facts that capture Middle America demographics to de-risk multi-market funnels.The AEO Optimization Playbook: The technical strategy needed to secure authoritative brand citations inside Large Language Model layouts.Risk and Reputation Defense: Utilizing academic data filters to screen creative concepts and avoid catastrophic campaign blunders.Protecting Shareholder Value: Why C-suite marketing directors must prioritize bottom-line financial health over insular design trends.Matt Mazzone is a prominent public relations executive and the Chief Creative Officer at LSKR, where he directs international brand development, crisis management strategy, and platform-agnostic media deployment.Connect with Matt Mazzone on LinkedIn: https://www.linkedin.com/in/matthew-j-mazzone/Explore the LSKR Corporate Strategy Catalog: https://wearelskr.com/Scale your multi-channel automated performance media investments with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

As programmatic marketing teams encounter diminishing returns from short-term attribution tracks, brands face the critical challenge of keeping their customer pipelines healthy. At the same time, agency leaders must design sustainable business transitions that protect core team dynamics from holding company pressures. Dylan Conroy sits down with Stephen Brown, CEO and Founder at FUSE Create, to map out how independent agencies use agile brand health tracking to sustain long-term conversion campaigns.Key Themes Covered:Overhauling boutique agencies from traditional tactical execution into creative integrated models.Balancing backend AI tool deployment with the value of human strategic passion.Reviewing qualitative data from the "Confessions of a CMO" leadership study.Deploying modern brand tracking frameworks to prevent performance campaign plateaus.Executing internal management buyouts to maintain creative alignment and client continuity.Stephen Brown is the CEO and Founder at FUSE Create, an integrated creative agency that directs international cross-screen strategy for premier consumer brands.Connect with Stephen Brown on LinkedIn: https://www.linkedin.com/in/stephenbrownfuse/Explore FUSE Create's Creative Frameworks: https://fusecreate.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As traditional advertising formats face lower engagement, brand teams face the challenge of reaching audiences who actively tune out classic commercial interruptions. Dylan Conroy sits down with James Rowe, President of OBB Bolded, to explore how their award-winning production framework builds deep audience loyalty through authentic, long-form branded entertainment.Key Themes Covered:Designing celebrity partnerships around existing online conversations and public memes.Balancing data-gathering software tools with human-centered creative insights.Activating passionate fan subcultures to strengthen community connection.Partnering directly with top-tier creators to utilize their pre-built distribution networks.Structuring video formats on organic channels before moving them to subscription platforms.James Rowe is the President of OBB Bolded, where he leads the development of pop-culture-driven campaigns and media strategies for global consumer brands.Connect with James Rowe on LinkedIn: https://www.linkedin.com/in/james-rowe-97499916/Explore OBB Media: https://obbmedia.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As classic sports sponsorships deliver lower digital engagement, brand teams face the challenge of connecting authentically with modern fan communities. At the same time, many automated online sales channels are seeing lower returns due to widespread inbox spam. Dylan Conroy sits down with Jack Adler, Founder & CEO at Out2Win, to discuss how their venture-backed platform helps brands launch successful media campaigns at the intersection of sports and culture.Key Themes Covered:Broadening media reach from early NIL campaigns to the wider sports creator landscape.Running real-time social campaigns with professional athletes during major sports events.Transitioning a business model from basic managed execution to data-enabled agency services.Using internal AI analytical systems to back up creative talent decisions.Prioritizing face-to-face networking to bypass automated digital outreach clutter.Jack Adler is the Founder & CEO at Out2Win, where he leads the development of automated creator matching tools and digital media strategies for top brands.Connect with Jack Adler on LinkedIn: https://www.linkedin.com/in/jack-adler/Explore Out2Win's Platform: https://www.outtowin.io/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As consumer attention jumps fluidly across diverse digital interfaces, enterprise brand leaders struggle with software overhead from fragmented programmatic point-solutions. Meanwhile, open-web digital publishers face serious revenue drops caused by a massive shift toward zero-click interactions and AI scrapers training models on original journalism.Dylan Conroy sits down with Dani Cushion, Chief Marketing Officer of Teads, to map out the technical architectures solving these cross-screen distribution issues.Key Themes Covered:Consolidating web, mobile, and Connected TV spend into unified ad managers.Developing OEM home screen units like "CTV Ensemble" to target premium inventory amid peak FAST saturation.Deploying publisher tech architectures like "Engage OS" to stabilize programmatic auction yields.Tracking enterprise event investments down to second-half and multi-year pipeline development.Mitigating the risks of closed streaming data environments to protect open programmatic ecosystems.Dani Cushion is the global Chief Marketing Officer at Teads, where she leads international B2B marketing systems and brand strategy across more than 30 countries. She brings deep expertise from a long career in adtech, managing full-funnel media platform growth.Connect with Dani Cushion on LinkedIn: https://www.linkedin.com/in/danicushion/Explore Teads Ad Management Platform: https://www.teads.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Relying on traditional demographic categories and static company profiles can expose enterprise brands to high campaign fragmentation and falling consumer resonance.Dylan Conroy sits down with Chaucer Barnes, Chief Marketing Officer at Translation and UnitedMasters, to analyze the framework for converting standard ethnic marketing models into unfragmented identity tracking networks.Shifting to Identity Networks: Why targeting active psychographic subcultures (sports, music, entertainment) outperforms old demographic data blocks.The Product-as-Canvas Model: Strategic guidelines from Vans and Converse on turning consumer goods into creative self-expression platforms.Real-World Visibility Engineering: Bypassing laptop presentation decks to maintain consistent real-world hubs that secure B2B connections.Intersecting Peak Ambition: The business development strategy used to lock down long-term contracts during key industry planning cycles.Chaucer Barnes is a prominent brand strategist and the Chief Marketing Officer at Translation and UnitedMasters, where he commands international client growth, context planning, and direct artist monetization networks.Connect with Chaucer Barnes on LinkedIn: https://www.linkedin.com/in/chaucer-barnes-98a8545/Explore the Translation Agency Optimization Portfolio: https://translationllc.com/Optimize your automated performance media returns with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Relying entirely on static slide portfolios can expose emerging creative agencies to declining client conversion rates and high procurement resistance.Dylan Conroy sits down with Damaune Journey, Global Chief Growth Officer at 72andSunny, to outline the structural framework used to transition legacy account acquisition models into unfragmented experiential marketing networks.Experiential New Business Engines: How deploying original live real estate across global forums acts as a walking case study to close enterprise accounts.Direct Talent Architectures: Why bypassing legacy representation networks to build text-chain relationships with athletes uncovers authentic brand storytelling lines.High-Performance Workforce Design: Tactical lessons from Doc Rivers and Candace Parker on applying sports team metrics to manage corporate groups.The Collective Scale Playbook: How 72andSunny restructured its international presence across six global offices to support global brand allocations.Damaune Journey is an experienced global client strategist and the Global Chief Growth Officer at 72andSunny, commanding multi-continental agency footprints, high-prestige brand operations, and omni-channel conversion loops.Connect with Damaune Journey on LinkedIn: https://www.linkedin.com/in/damaunejourney/Explore the 72andSunny Global Collective Framework: https://www.72andsunny.com/Optimize your automated performance media channel returns with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems. At the same time, online publishers must adapt to changes in search traffic and the risks of unauthorized data scraping.Dylan Conroy sits down with Stephanie Layser, Global Subcategory Leader for Publishers and Advertising at AWS, to explore how cloud infrastructure supports modern media operations.Key Themes Covered:Operating neutral cloud infrastructure to support global programmatic ad networks.Automating manual ad operations and planning using enterprise AI applications.Moving software projects from quick prototypes to secure production environments.Optimizing corporate website layouts for automated search tools and engines.Setting up edge firewalls to turn automated web scraping into structured revenue streams.Stephanie Layser is the Global Subcategory Leader for Publishers and Advertising within the Media, Entertainment, Games, Advertising, and Sports division at AWS, where she creates infrastructure strategies for major programmatic platforms.Connect with Stephanie Layser on LinkedIn: https://www.linkedin.com/in/slayser8/ ExploreAWS Advertising and Marketing Tech: https://aws.amazon.com/media/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Relying entirely on point-of-sale merchant channels can leave fintech platforms exposed to low consumer visibility and channel dependencies.Dylan Conroy sits down with Shachar Scott, Chief Marketing Officer at Sunbit, to map out the operational framework used to transition legacy merchant infrastructure into an unfragmented consumer brand footprint.Moving Past Transaction Layers: How to structure a direct consumer brand that transcends merchant checkout counters to capture top-of-wallet placement.Accelerated Corporate Modernization: The behind-the-scenes mechanics of executing an enterprise rebrand within an intense 60-day operational window.Predictive Risk Engineering: Why deploying machine-learning loops to analyze full financial histories delivers personalized options within 0.00003 seconds.Radical Timelines Flattening: Leveraging automated orchestration platforms to condense campaign delivery loops from weeks to hours.Shachar Scott is a veteran technology marketing strategist and the Chief Marketing Officer at Sunbit, directing global brand narrative, machine-learning data integrations, and omni-channel client scale for an enterprise holding over 5.5 million consumers.Connect with Shachar Scott on LinkedIn: https://www.linkedin.com/in/shacharscott/Explore the Sunbit Personal Finance Roadmap: https://sunbit.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Relying entirely on old web index approaches can leave enterprise brands facing severe visibility loss as generative search systems change consumer behavior.Dylan Conroy sits down with Dean Broadhead, Founder and CEO of Broadhead, to analyze the framework for converting corporate public relations into unfragmented Answer Engine Optimization networks.The AEO Playbook: How structuring digital assets for LLM indexing protects market placement as traditional web traffic falls.Surviving Zero-Click Search: The technical strategy required to secure direct machine citations inside automated layouts.The Emotional Procurement Stake: Re-engineering B2B creative assets to handle individual job security risks among buyers.Corporate Visibility Mandates: Why developing visible personal branding channels for executives drives modern customer pipelines.Dean Broadhead is an experienced brand strategist and the Founder and CEO of broadhead, commanding a 150-person independent full-service agency network that directs performance media integrations across major B2B and B2C channels.Connect with Dean Broadhead on LinkedIn: https://www.linkedin.com/in/broadheadco/Explore the Broadhead Agency Optimization Catalog: https://broadheadco.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Operating entirely inside highly commoditized price competition can expose legacy industrial businesses to falling profit margins and extreme market indifference.Dylan Conroy sits down with Scott Gardner, CEO and Co-Founder of Liquid Agency, to detail the operational framework used to transition traditional manufacturing networks into experience-led design entities.The Decommoditization Playbook: How adapting rapid Silicon Valley design thinking loops can lift product value inside traditional 80-year-old giants.Fractional CMO Leadership Models: The strategic business framework of placing external board advisors to direct corporate modernization.Human-in-the-Loop Automation: Why elite creative networks restrict generative tools to processing tasks to defend against brand style replication.The Low-Fi Performance Shift: Analyzing why raw, unpolished social videos systematically out-engage high-budget assets for workplace recruitment.Scott Gardner is a veteran brand strategy architect and the CEO of Liquid Agency, commanding global category co-creation and cross-cycle technology implementation for tech and lifestyle giants including Google, Intel, and Nike.Connect with Scott Gardner on LinkedIn: https://www.linkedin.com/in/scotthgardner/Explore the Liquid Agency Strategic Design Framework: https://www.liquidagency.com/Optimize your automated performance media channel returns with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Relying entirely on dry corporate updates can leave B2B marketing teams with falling click-through rates and high target audience indifference. Dylan Conroy sits down with Heather Freeland, Chief Brand Officer at LinkedIn, to unpack the operational blueprint for converting cold company pages into unfragmented human storytelling networks.The Verified Identity Blueprint: How building an identity layer using third-party validation tools removes anonymous online noise to protect brand safety.The Creator Marketplace Engine: Navigating the platform's custom portal to connect enterprise brands with authoritative, professional voices.The 10x Engagement Lift: Deconstructing the data metrics behind Thought Leader Ads and sponsored employee accounts.Defeating Content Dilution: Why human personal narrative serves as the ultimate creative defense against automated AI-generated noise.Heather Hopkins Freeland is a prominent brand executive and the Chief Brand Officer at LinkedIn, commanding international consumer marketing, creator product implementation, and cross-channel community strategy.Connect with Heather Freeland on LinkedIn: https://www.linkedin.com/in/hhfreeland/Explore the LinkedIn Creator Marketplace: https://www.linkedin.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Relying purely on disruptive digital banner ads can expose consumer brands to high audience fatigue and lower conversion performance.Dylan Conroy sits down with Melissa Hobley, Global CMO of Tinder, to analyze the framework for converting core product insights into unfragmented vertical entertainment networks.The Branded Entertainment Pivot: Why integrating product breakthroughs into original show IP beats traditional commercial models.Native Vertical Mobile Design: The production requirements of filming natively in a 9:16 aspect ratio to maximize mobile video views.Storytelling Beyond Algorithms: Evolving digital application frameworks to address social isolation and encourage real-world interaction.Social Network Co-Creation: The business strategy for building distribution deals with networks like TikTok and ITV.Melissa Hobley is an experienced consumer lifestyle executive and the Global CMO of Tinder, where she commands international brand architecture, co-created media licensing, and cross-platform mobile marketing campaigns.Connect with Melissa Hobley on LinkedIn: https://www.linkedin.com/in/melissahobley/Explore the Tinder Product Feature Roadmap: https://tinder.com/Optimize your cross-channel automated media performance with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Relying entirely on isolated creative concepts during agency reviews can leave enterprise brands without clear blueprints for real-world execution. Dylan Conroy sits down with Laura McAllister Davis, Chief Client Officer of Publicis Production U.S., to examine the framework for positioning scalable production assets at the core of multi-channel brand distribution networks.The Production Pitch Imperative: Why connecting execution capabilities with live cultural trends serves as a decisive differentiator in major agency reviews.Unified Creator Ecosystems: The strategic business reason for combining broad influencer networks with internal tabletop studios to optimize content velocity.Navigating Compressed Cycles: How to manage tight, six-hour production windows to capitalize on social trends without losing message quality.Practical Workspace Automation: Shifting routine administration like call sheets and pre-production packaging to digital tools to free up senior creative leadership.Laura McAllister Davis is an experienced brand and agency executive, serving as the Chief Client Officer at Publicis Production U.S., where she commands global client strategy, scalable production pipelines, and unfragmented creative operations.Connect with Laura McAllister Davis on LinkedIn: https://www.linkedin.com/in/laura-mcallister-davis-3b03657/Explore Publicis Production Capabilities: https://www.publicisgroupe.com/Optimize your multi-channel digital performance with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/Know more about Cannes Lions: https://www.canneslions.com/

Relying purely on programmatic platform distribution can expose heritage brands to message fragmentation and diminish overall user trust. Dylan Conroy sits down with Elizabeth Herbst-Brady, Chief Revenue Officer at Condé Nast, to map out the playbook for transitioning legacy publishing systems into unfragmented multimedia networks.Strategic Brand Modernization: How Condé Nast restructures traditional print portfolios to command billions of cross-channel video views.Purposeful Large Language Model Licensing: The commercial strategy behind partnering with frontier AI labs to establish clear content protection guardrails.Experiential Revenue Optimization: Deconstructing the business design behind a 40% year-over-year jump across high-end real-world media properties.Neurological Pattern Interruption: Reviewing Harvard and NIH data patterns to explain the transactional value of face-to-face dealmaking forums.Elizabeth Herbst-Brady is a prominent advertising executive and the Chief Revenue Officer at Condé Nast, directing international ad monetization, strategic platform alignment, and e-commerce growth networks for premium properties including Vogue, Wired, and The New Yorker.Connect with Elizabeth Herbst-Brady on LinkedIn: https://www.linkedin.com/in/elizabethherbstbrady/Explore the Condé Nast Multimedia Portfolio: https://www.condenast.com/Optimize your automated performance media ad channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/Know more about Cannes Lions: https://www.canneslions.com/

Relying entirely on traditional retail pathways can expose emerging food brands to high slotting fee barriers and logistical disruptions.In this episode, Dylan Conroy interviews Starr Edwards, Founder and CEO of Bitchin' Sauce, to examine the operational framework for scaling a bootstrapped community recipe into 7,000 grocery store locations worldwide.The Farmers Market Engine: How tracking early velocity data gives founders the proof of concept needed to attract top big-box retail buyers.The Mechanics of Cold Pressure: Adopting High-Pressure Processing (HPP) to address high-altitude shipping limitations without adding artificial chemical preservatives.Proactive Human Resources Design: An inside look at the "Bitchin' Kids" program, showing how company-supported childcare options help manage workforce turnover.Multi-Category Brand Extensions: The business strategy for moving into complementary product lines to capture valuable grocery real estate.Starr Edwards is an experienced consumer-products creator and the Founder and CEO of Bitchin' Sauce, where she directs international grocery expansion, ingredient compliance, and community-positioning assets.Connect with Starr Edwards on LinkedIn: https://www.linkedin.com/in/starr-edwards/Explore the Bitchin' Sauce Clean-Label Framework: https://bitchinsauce.com/Optimize your multi-channel digital media performance with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Relying on traditional commercial templates often leads to forgettable ad campaigns that fail to hold consumer interest in an over-saturated digital marketplace.In this episode, Dylan Conroy interviews Andrew Panay, Founder and CEO of Panay Films, to unpack the operational blueprint for applying a cinematic storytelling lens to global brand distribution.The Filmmaker-Talent Alignment: Why shifting from work-for-hire contracts to co-creative artist partnerships unlocks authentic, high-impact celebrity campaigns.The Tactile Hook Blueprint: How Panay Films condensed complex Microsoft hardware engineering down to a single sensory logline that drove immediate conversions.Packaging Corporate Origins: Applying the classic cinematic hero's journey framework to turn corporate historical struggles into engaging branded content.Setting Generative Guardrails: Why elite creative leaders restrict automated software systems to post-production workflows to defend against content copying.Andrew Panay is a prominent film producer and the Founder and CEO of Panay Films, directing high-tier branded content execution and artist-led commercial pipelines for market giants like Microsoft and T-Mobile.Connect with Andrew Panay on Instagram: https://www.instagram.com/andrewpanay/Explore the Panay Films Production Catalog: https://panayfilms.com/Scale your cross-channel performance media spend with Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Operating a primary economic vertical under standard public-sector constraints introduces significant market timing friction and structural risk for developing regions.In this episode, Dylan Conroy sits down with Sanju Luidens, Chief Marketing Officer of the Aruba Tourism Authority, to break down the institutional framework for privatizing national marketing systems and implementing high-value destination management.The Privatization Playbook: The core mechanics behind the 2010 decoupling of the ATA from government funding pipelines to establish complete fiscal speed.Shifting from DMO to DMMO: Why sustainable long-term economic growth requires moving past broad product promotion into comprehensive infrastructure management.High-Intent Aviation Engineering: The exact mix of hotel room metrics, passenger histories, and flight yields required to secure major airline routes.Strategic Audience Filtering: How embedding behavioral expectations directly into top-of-funnel marketing assets drives a 50% five-year customer retention loop.Sanju Luidens is an international brand strategist and the Chief Marketing Officer at the Aruba Tourism Authority. She directs the sovereign brand execution, public advocacy, and environmental carrying capacity strategies that safeguard Aruba's primary GDP vertical.Connect with Sanju Luidens on LinkedIn: https://www.linkedin.com/in/sanjuluidens/Explore the Aruba Tourism Authority Framework: https://www.aruba.com/Automate your performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

The structural gap within massive agency holding companies frequently leaves mid-market enterprise brands suffering from diluted attention and inefficient media allocation.In this episode, Dylan Conroy sits down with Swapnil Patel, Co-President of Attention Arc, at their Manhattan office to map out the blueprint for unfragmented media execution and modern attribution networks.The Agency Holding Company Trap: Discover how mid-market enterprise brands lose critical senior attention inside massive corporate agency rosters.The Architecture of Deterministic Attribution: Learn how paid smart TV ACR data converts traditional probabilistic TV media tracking models into clear 1:1 conversion matches.Operational UX Engineering: Re-evaluating the historical growth strategy behind the Domino's Pizza Tracker to reveal how frontline product immersion unlocks customer retention.Managing Agentic AI Workflows: Moving past artificial marketing hype to deploy agile data coagulation systems balanced by human strategic synthesis.Swapnil Patel is an elite media executive and the Co-President of Attention Arc within the global Cheil Network. Leveraging deep operational experience across legacy agency networks like CPB and McKinney, Patel masterminds complex multi-layered media frameworks for Fortune 500 accounts.Connect with Swapnil Patel on LinkedIn: https://www.linkedin.com/in/swappatel/Learn more about Attention Arc: https://attentionarc.com/Optimize your performance media budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Standard media execution models face steep performance drops due to fragmented campaign tool dashboards and manual button-clicking busywork.In this episode, Dylan Conroy sits down with Dane Kunkel, SVP of Performance & Transformation at Horizon Media, to map out the workflow automation and data security frameworks needed to scale modern agency performance.Strategic themes analyzed include:Transitioning media buying teams from manual entry tasks into strategic Strategy Optimization roles.Establishing strict data governance frameworks to safely onboard external AI tools.Bypassing platform black boxes with specialized multi-channel enterprise strategies.Using low-code natural language interfaces to build personalized dashboard trackers.Lowering overall customer acquisition costs through organic content testing loops.Dane Kunkel is the SVP of Performance & Transformation at Horizon Media, building enterprise controlled AI workflows and cross-platform verification networks to support leading brands.Connect with the Guest & Partners:Connect with Dane Kunkel on LinkedIn: https://www.linkedin.com/in/kunkeldane/Explore Horizon Media's Performance Frameworks: https://www.horizonmedia.com/Optimize Automated Paid Media Scale with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/How can marketing operations leads ensure consistency of output when teams use low-code AI tools to build custom dashboards?Ensuring consistency requires setting up clear enterprise controls and validation guidelines to verify custom analytics code before deployment. While natural language interfaces let operators build custom tracking views quickly, unmanaged tool creation can introduce data compliance errors. Operations leads should track platform usage metrics and pull successful prototypes back into a centralized database environment, giving teams local operational flexibility while preserving overall brand safety and uniform client reporting.Why does data governance act as the primary rate-limiter for enterprise AI tool onboarding?Data governance limits onboarding speed because connecting multi-channel data systems with external AI models introduces data leaks and compliance risks for proprietary brand metrics.Enterprise organizations process massive amounts of first-party consumer files that cannot be uploaded to public models without violating privacy rules. Overcoming this roadblock requires tech directors to construct isolated database connections and clear governance guardrails, ensuring that internal automation speeds do not compromise data privacy.

The modern performance marketing framework is broken, driven down by rising customer acquisition costs and the steady decay of organic reach on traditional networks.In this episode, Nicole Collins, co-founder of 213Deli and former founding team member at Ipsy, outlines the structural adjustments brands must make to thrive within algorithmic social media marketplaces.Deconstructing early-stage subscription e-commerce architectures and evaluating their viability in today's fragmented digital ecosystems.Analyzing operational frameworks from mature Chinese live commerce networks and their domestic application gaps.Mitigating systemic startup risk through rigorous, transparent audits of co-founder operational alignment.Scaling enterprise distribution pathways in a post-follower economy dominated by algorithmic platform rules.Nicole Collins is an enterprise retail tech executive with over twenty years of experience designing high-intent discovery platforms and cross-border commercial channels.Connect with Nicole Collins on LinkedIn: https://www.linkedin.com/in/collinsinla/Explore 213Deli's Infrastructure: https://www.213deli.com/Optimize your enterprise paid media deployment via Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

How do global digital commerce leaders ditch standard multi-month planning cycles to scale brand communication and supply chains alongside real-time culture?This episode features Lisa Zlotnick, Head of Brand PR at SHEIN, detailing the operational frameworks that power real-time retail execution.Discover how to replace slow predictive planning horizons with data-backed micro-batch testing loops, move from transactional influencer marketing to collaborative product co-creation, and manage large-scale corporate narratives under constant market pressure.Strategic concepts broken down in this episode:The structural math behind micro-batch product testing frameworks (100–200 SKUs) to remove overproduction liabilities.Scaling first-party database feedback channels to capture over 20,000 responses within a single weekend flight.The design of decentralized collegiate affiliate structures, featuring a deep look at a $26 million community network.De-siloing performance marketing funnels and brand messaging pipelines to build sustainable corporate growth.Leveraging real-time live commerce solutions to establish regular interactive connections with Gen Z consumer bases.Guest Profile: Lisa Zlotnick is the Head of Brand PR at SHEIN, possessing nearly a decade of foundational communications experience leading media relations for iconic brands like Nintendo of America.Connect with the Strategy Engine:Lisa Zlotnick on LinkedIn: https://www.linkedin.com/in/lisazlotnick/SHEIN Platform: https://www.shein.comHost Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/Drive Measurable Marketing Automation ROI via Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Susan Akbarpour is an Iranian-American serial entrepreneur, investor, philanthropist, and venture capitalist based in Silicon Valley. She began her career as an investigative journalist in Iran before immigrating to the United States in 1997. With over 30 years of experience building innovative products and businesses in technology, media, advertising, finance, retail, and more, she is best known as the co-founder and CEO of Mavatar Technologies (launched in 2011), a consumer-centric e-commerce platform focused on personalized shopping experiences and ending the "consumer as product" model in digital advertising. She holds an MS in Management (MSx '10) from Stanford University Graduate School of Business, where she founded the @Akbarpour Aalaei Fellowship to provide need-based scholarships for Farsi-speaking MBA, MSx, or PhD students. Thanks to Strike Social for sending me.

C and R dive into the 2nd biggest upset in Kentucky Derby history.. would Rich have put money down on Rich Strike, just because of his first name? The crew discuss a decline in social skills in our country, with examples from El Pollo Loco and the movie theater. That becomes a topic on the show, as well as Covino's recent comments on In-N-Out Burger being "over-rated." The West Coast crew pushes back and the studio lines light up! NY pizza? Derek Jeter? Beyonce? Draymond Green? Plus, the fellas talk FIGHTS (Canelo loss), the number of MLB teams that are off to hot starts and we find out that Covino is a ROCKING DUDE!  See omnystudio.com/listener for privacy information.

Brendon Kane is a social media expert and growth hacker for Fortune 500 companies, brands and celebrities. He helps brands find and engage new audiences which award relevant content, product and services with attention and spending. He is currently advising Strike Social with entertainment partnerships. His journey started when he went to film school to be a producer and discover the business side of it, but he quickly realized that the best way to learn about a business was to start your own. From there, he created multiple companies and has since grown his experience and knowledge, which has helped him be more successful within the business and speaking world. Key TakeawaysBrendon shares his key to success by highlighting that success doesn't come with seeing people as a sales opportunity. It is seeking to provide value in other people's lives and success will follow. Then, people will listen, engage, buy and hire you to speak.The more you use the voice you have, the more you can fine tune your message.  Fear is present when we are doing something big, but it should serve as a reminder that this is what you are called to do.How Brendon finds the hook for his company so that he can attract the right audience ready to hear his message.FREE Training – 3 Powerful Ways To Get Paid Speaking Gigs Ready to tell your story with confidence and book paid speaking engagements? My free training will show you how to find your voice and build a successful speaking business. Click here to sign up!Memorable Quote“Find your unique angle and unique hook point to stand out and people will pay attention to what we have to say, which will allow you to express the most value.” - Brendon Kane“I knew going from 0 followers to a one million followers on social media in 30 days could be done.” - Brendon Kane“The right mindset can allow you to hit the ground running or idling to achieve your goals.” - Charles ClarkEpisode ResourceOne Million Followers Book Get access to all episodes, visit our podcast page!

"Brendan Kane is a growth hacker for Fortune 500 corporations, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend. Brendan started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore's interactive media strategy. At Lakeshore, he worked on 16 films that generated worldwide gross of $685 million dollars. While at Lakeshore, Brendan pioneered the first ever influencer campaigns to effectively promote Lakeshore's movies. Brendan went on to build applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. The applications and platforms Brendan created for his celebrity clients have been accessed by 50 million+ people worldwide.He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.In partnership with MTV, Brendan conceptualized and built an advertising technology that monetized consumer to consumer interaction within social networks. This technology was utilized by MGM, Lionsgate, Sony, Yahoo, MTV, Rockband and Vice Magazine.Brendan helped grow Strike Social to one of the top social media buying intelligence companies in the world. Strike Social runs over 2,500 advertising campaigns a day for brands such as; Disney, Fox, NBC, Netflix, XBOX Linkedin and many notable fortune 100 companies.Brendan is most recently known for generating one million followers in 100+ counties in less then 30 days. He went on to publish the best selling book; One Million Followers breaking down how he was able to achieve such a feat."

Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences, which reward relevant content, products, and services with attention and spending. Currently, he is advising Strike Social regarding entertainment

One Million Followers in 30 Days -- Growth Hacking and Growing Your Influence on Power Lunch Live. Brendan Kane is a growth hacker for Fortune 500 corporations, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend. Brendan helped grow Strike Social to one of the top social media buying intelligence companies in the world. Strike Social runs over 2,500 advertising campaigns a day for brands such as; Disney, Fox, NBC, Netflix, XBOX Linkedin and many notable fortune 100 companies. Brendan is most recently known for generating one million followers in 100+ counties in less than 30 days. He went on to publish the best-selling book; One Million Followers breaking down how he was able to achieve such feat. #socialmedia #influence #growthhacker #powerlunchlive #linkedinlive

Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company. Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions. “you are going to work. Nothing is easy you are going to be working and it's going to be 18 to 20 hours a day and that's not going to start. The good news is, is that once you are trained to work that hard when you work an 8 to 12-hour day you kind of feel like you had half day. So there is an upshot you will get used to it but you are going to work, so be prepared for that one”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-74Q

June 10, 2019 - Strike Social Patrick McKenna, Ironclad Brand Lindsay Pedersen and Wealth Within Weekly Update

Patrick McKenna, Founder, and CEO of Strike Social, a global technology-enabled digital advertising company, shares insights from over 30 years of experience in business development and technology consulting for major corporations. Learn about the latest trends in A.I., and find out how to avoid the common mistakes business owners make in social media marketing.

Patrick McKenna is the Founder & CEO of Strike Social. He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry. By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AI- powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.   Podcast Highlights   Who is Patrick McKenna? If Patrick were a superhero, he would be Batman. He’s always learning and has a ton of great gadgets to help him get things done. Curiosity has always been a major driver in Patrick’s life and he loves figuring out how things work. That includes early computers, technology, and the beginnings of the internet.   Patrick started off as an entrepreneur in the telecommunications industry which is where he became immersed in the idea of being his own boss. One of the small startups Patrick became a part of were teaching corporate training via videos over the internet. Microsoft noticed what they were doing and snapped up the team that Patrick was a part of and that’s how he ended up at Microsoft.   The Bleeding Edge of Advertising While working on the audio and video technologies at Microsoft, Patrick’s team was on the bleeding edge. It was a time before broadband, before YouTube, before a lot of the technologies that we know today. Now his focus is on using machine learning and AI to make the internet experience even better. Labor costs will be 80% to 90% of your business in most cases. If you’re not building processes and automation, and you’re not using the software and technology that’s available you’re company is not built to last. Strike Social Strike Social helps large organizations through video advertising reach their audience. Machine learning plays a major role in that by optimizing and customizing the types of ads that are shown to people. Data science is largely misunderstood, meaningful data that will help you make informed decisions can’t be done with just a spreadsheet. For smaller businesses and entrepreneurs, there are many different companies and technologies that are heavily invested in AI and data science that they can take advantage of. As time goes on the technology will become more accessible and affordable, similar to the way audio and video tech has evolved. The best thing you can do if you want to grow is to find someone who is really good at the social media platforms and bring them on board, the challenge with that is your company will only be as good as that person’s knowledge base. Machine learning is how companies avoid diminishing returns to some extent in their paid advertising, but you will never be able to really escape it. You should test every aspect of your ad, but just one at a time. When it comes to creating video, working with existing creators and influencers is one way of testing your creative efforts. Patrick’s Takeaway   You have to understand what the platforms are good for. If you’re just starting out, you should start with search, Facebook, and Instagram, and then look to your competitors. Study what they’re doing and see what resonates and then go test it out. Try to get an immediate return so you can

Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AIpowered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions. During our interview we discuss: - Patrick shares the #1 strategy they use to get new clients for Strike Social. - We talk about how he initially boostrapped the company and then how and why they raised capital to help scale the business. - He shares how differentiation in the form a transparent business model with clients allowed them to grow rapidly. - We talk about their investment in technology became another way they differentiated themselves from the competition. - Patrick talks about how their AI and machine learning was so important to helping them rapidly scale. - He shares his favorite growth tool/software. - Patrick shares his favorite book and recommends for the audience. Patrick's websites: www.strikesocial.com Connect w/ Patrick on LinkedIn ——————————————————————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter  

On today’s episode of Just the Tips, Dean and I get started on the right foot when he serenades me about how excited he is to be my co-host. And then, we have an absolutely amazing guest in Patrick McKenna. Patrick is the Founder and CEO of Strike Social, a global, technology-enabled digital advertising company. He has more than 30 years of experience in business development and technology consulting for major corporations. He literally helped build Microsoft into the juggernaut it is today, and with his new company, Strike Social, he’s worked with little mom-and-pop shops like Honda, Mattel and Lionsgate. How sales influenced Patrick’s approach to entrepreneurship Patrick told us that when he was in college, he was pre-law. And then junior year came around and he realized he didn’t want to be a lawyer anymore. So instead he dipped his toe into business, and got started selling phone service to businesses door to door. And as brutal a job as that was, it taught him a really valuable skill early on: You have to do your research. In order to sell, he had to understand what a business did, what their day-to-day looked like, etc. And that skill of learning about customers and what problems they have that need solving has served Patrick well as he’s advanced through his career. How to build a business out of an idea Patrick built an entire, successful division of Microsoft before going on to found Strike Social, one of the fastest growing companies in the country. So I asked him how his work at Microsoft helped him get to where he is today, and he said that what’s really helped him is that he can sell. And that doesn’t just mean selling to a customer, it also means selling something internally as well. And then by taking the feedback from those pitches and really learning to build something, Patrick has done something that not many entrepreneurs can claim as their own. How did Patrick build a company so quickly? One of the key tips Patrick picked up at Microsoft is the need to do high-quality market analysis. Before you even enter a market, you need to know who your competitors are, what their strengths are and what their weaknesses are. And you have to be able to build a case for why it would be a good idea to enter that market, and why you will be successful. And so the “homework” that Microsoft required him to do has ensured that when he started Strike Social, he did the homework, too. And that has allowed Strike Social to grow rapidly. What is Strike Social? When he was at Microsoft, Patrick was part of a leading-edge technology team, and that’s no different with Strike Social. The company works with huge businesses to grow their digital advertising using artificial intelligence. And Patrick was very candid about the company’s early days, which had the company hitting the ground running because of the sales team they had in place, but also hitting speed bumps because they didn’t have a strong technical team in place. If you’re just starting a business and wondering how the best get it done, you need to listen to this week’s Just the Tips. Outline of This Episode [3:24] How Patrick got into business [6:00] What Patrick learned from selling door to door [11:09] Patrick’s history with Microsoft [13:15] How to build a business out of an idea [16:53] Strike Social [19:19] How Strike Social hit the ground running [22:27] How to hire a CTO [26:44] Dean’s partnership issues [31:45] Advice for starting a business Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Strike Social Connect With James and Dean James P. Friel: CEO Quickstart Program: https://jamespfriel.clickfunnels.com/about-ceo-quickstart-program?utm_campaign=learnmore&utm_medium=aep&utm_source=homepage Facebook Group:https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

In This Episode You Will Learn About: Why Brendan tried to gain so many followers How Brendan gained a million followers in 30 days The 3 key steps for growth The way that the system of social media works Who Brendan’s book is for Figuring out what platform is best for you to grow on Being a leader and providing value to others Growing an Instagram account + automated accounts Working with Taylor Swift What to watch in the future of social media   Resources: Learn more: brendanjkane.com Instagram: @brendankane Read: One Million Followers ; How To Win Friends and Influence People by Dale Carnegie VIP Day: chris@fortheloveofmoney.com     Show Notes Today I am joined by growth strategist Brendan Kane to talk about growing a major social media following. In his career, Brendan has built massive followings for celebrities, brands, and everything in between. In his book, One Million Followers, Brendan gives readers a gimmick-free step-by-step checklist that will teach you how to gain, create, and build upon their social media platform. This conversation is an amazing one, and is about to help you explode your social media following.   Question Highlights: How did you gain this many followers and were they real? Is having a large following a prerequisite for having a successful brand? Who is your book for? What platform should we focus our effort towards? Do you have any secrets to share for growing an Instagram account? Why should we avoid fake accounts and bots? What are celebrities doing that we should? What do we need to know about the future of social media?   Brendan Kane is a growth hacker for Fortune 500 corporations, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend.   Brendan started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore’s interactive media strategy. At Lakeshore, he worked on 16 films that generated worldwide gross of $685 million dollars. While at Lakeshore, Brendan pioneered the first ever influencer campaigns to effectively promote Lakeshore's movies.   Brendan went on to build applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, supermodel Adrianna Lima and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. The applications and platforms Brendan created for his celebrity clients have been accessed by 50 million+ people worldwide.   Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. Featuring in-depth interviews with celebrities, influencers, and marketing experts, One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.   He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.   In partnership with MTV, Brendan conceptualized and built an advertising technology that monetized consumer to consumer interaction within social networks. This technology was utilized by MGM, Lionsgate, Sony, Yahoo, MTV, Rockband and Vice Magazine.   Brendan is currently advising Strike Social on the companies entertainment partnerships. Strike Social is largest TrueView Advertising and YouTube Intelligence company. Strike Social runs over 2,500 Trueview campaigns a day for brands such as; Disney, Fox, NBC, Netflix, XBOX Linkedin and many notable fortune 100 companies. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

Patrick McKenna is the Founder and CEO of Strike Social, a global social media advertising company. A graduate of Washington State University with a B.A. in English and emphasis in Pre-Law, Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded WCI Telecom in 1994, a telecommunications company and has served as a senior business development manager for Microsoft and iBeam Broadcasting. Strike Social is not your typical social media solution. They provide 24/7 global engagement with your media partners to drive strategic business outcomes.

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. On the show you'll learn:How Patrick was able to grow Strike Social quicklyHow AI/Machine Learning can help with multi-variant testing What DV360 isThe trends Patrick sees coming in the next 24 months across the major social platformsPatrick's tips to help you be more successful within your advertising?Plus, Patrick provides his top tip/key takeaway for the audience. If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

Tips on how to grow your audience with machine learning with Patrick McKenna We help people expand their audiences so that they don't see a diminishing return. And it's not just how to grow your audience, it's also finding those interests that actually work for your audience and your brand. The good news is that if your business is growing, and hopefully it is, the artificial intelligence that you're building isn't going to eliminate your employees. In fact, you may need more employees. They may be just shifting in direction, but there's still plenty to do. The main products for us are analyzing buying metrics and audience metrics. What you get out of that data if you haven't broken those things out in the platform is very little. You're not really sure what specifically worked when you don't know specifically what worked on the keyword side or the interest side per age group and per device. One of the tricks you need to watch out for on Facebook is if you put up a couple pieces of creative in there, Facebook will make a decision really quickly as to which one is performing better. And you need to kind of wait a little bit and give that second piece of creative a little bit more statistical significance because Facebook will pick a winner really fast. And you may throw a really nice piece of creative out the door too quickly. And so you need to be testing, you always need to be testing. The platform guys want to make this sound really easy. Google wants to make it sound really simple to go and measure and use their ad manager. I get really excited about this direct to consumer situation. We call it the DTC, the dollar shave. Gwyneth Paltrow's brand, Jessica Alba. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO GROW YOUR AUDIENCE WITH MACHINE LEARNING [just click to tweet] HOW TO GROW YOUR AUDIENCE WITH MACHINE LEARNING And it's not just how to grow your audience, it's also finding those interests that actually work for your audience and your brand. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we're going to be talking about testing, testing. No, the microphone is working fine, testing your advertising. So how do you know what's working, what's performing, what's moving the sales dial, what audiences are working on Facebook? Are they the same audience as working in LinkedIn, are the same audiences that are working on Instagram or YouTube or Google ads. So we've got a guest who is a specialist in this space, and they use machine learning and artificial intelligence to guide your path and guide their clients' path to making the right decisions. And significantly in many cases, it's going to be lowering the cost of advertising and acquiring a customer. So I'd like to welcome Patrick McKenna to the studio today. He is the founder and CEO of a company called Strike Social. It's a global technology enabled digital advertising agency based in Chicago. Doug: Patrick has more than 30 years of experience in business development and technology consulting for major corporations. I'm sure you'll gather that when you listen to the episode, he co-founded and sold a telecommunications company, WCI in 1996. And then he was recruited to Microsoft as part of a 50 person team to develop the internet, audio and video industry. So by the end of Patrick's 12-year career at Microsoft, he had developed Windows entertainment division that now employs 40,000 people. So Patrick has spent his career mentoring and investing in startup companies. And in 2013, he founded the Strike Social, which was named the number 17 fastest growing private company in the US in 2017 by Ink Magazine. So Strike Social, develops artificial intelligence or AI-powered software and services for digital advertisers across industry verticals with over half the Fortune 500 companies benefiting from his solutions.

Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company.Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations.He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry.By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people.Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine.Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.Learn More: http://strikesocial.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company.Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations.He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry.By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people.Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine.Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.Learn More: http://strikesocial.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Once upon a time I (Joe) had an AdWords PPC budget that hit $45,000 a month. Over 5 years I learned AdWords on my own, had no training, a half dozen campaigns and a handful of ad groups. I thought I was pretty savvy and successful. This was about 10 years ago and to be frank, I'm older, wiser, more seasoned and would tell my 10-year younger self that I was a novice and wasting a TON of money. Don't be like me. Since 2010 I have heard dozens of entrepreneurs tell me they outsourced their paid advertising unsuccessfully. So when Jason Yelowitz introduced me to Strike Social Founder I was a little skeptical. But success and growth speak for themselves. Patrick McKenna boot strapped Strike Social from his kitchen table in a rented home in LA about 5 years ago. In 2016 Strike Social was named on the Inc. 500 List for the fastest growing companies. Their rank? Number 17! Strike Social helps brands improve their paid advertising campaigns, dramatically. One example Patrick gives is an ecommerce company that had their CPA go from $80 dollars to $16. This created great problems for the client. The first was rapid growth and much better margins. The second was access (or lack thereof) to monies for inventory. As you likely know – running out of inventory is an issue. Rapidly growing brands lack access to capital, run out of inventory and lose ground on the path to growth. Strike Social does a free analysis of a client's paid ad campaigns, a free test, and when the client comes on board and grows so fast they don't have funds for enough inventory, Strike will provide working capital for inventory. If it weren't for the rank of number 17 on the Inc. 500 list and the fact that you don't get there without proving yourself, I'd say it all seems too good to be true. After chatting with Patrick on today's Podcast, I say try them out get a free review. At the very least you'll learn what you are doing right and wrong in your own paid advertising campaigns. Episode Highlights: Instagram's paid advertising platform is the next Facebook. It's working. In Google AdWords you should have 1,000+ campaigns, not 6. Facebook is content driven and ads need constant testing. Video ads in Facebook can be as short as 3-4 seconds. YouTube is great, but not for direct conversations and CPAs. Strike Social developed technology recognized by Techcrunch.com that helped propel them to #17 on the Inc. 500 list. Strike Social will provide working capital to clients so they can ramp up inventory to match growth. Transcription: Mark: So one of the things that I find most difficult and frustrating about running a business in today's internet world is this idea of having these coordinated campaigns across multiple channels and multiple platforms, and the degree to sophistication which you need to run each campaign across each platform. For example with Facebook and Google, it's not so much to do just [inaudible 00:01:25.5] a couple of key words and hoping everything works for Facebook bring up a couple of ads and hoping it works. You really have to delve in and get super detailed. I understand Joe that you talked to somebody today that's doing this for a living. And they started a company and not only have they just started and are doing well but they're ranked really high in the Inc. 500 list specializing in running these cross-platform campaigns that are really highly refined. Joe: Yeah. It's Patrick McKenna from Strike Social and about five years ago he bootstrapped a company, he was literally working from the kitchen table in a rented house in Los Angeles. And he developed software that would analyze paid advertising campaigns and then go way beyond what you normally do in an excel file and so on and so forth. Standard stuff right? Well, that's what I thought when he was introduced to me by our very own Jason Yellowitz, they're neighbors. Patrick's company Strike Social in 2016 was ranked number 16 … no number 17 on the Inc. 500 list. And I think you and I have talked about this that that's impressive, number 17 on Inc. 500 list, you don't get there by accident. You don't get there without being really really good at what you do. Over the years, the last six years that I've been doing what I'm doing I talked to dozens and dozens and I might want to say hundreds that [inaudible 00:02:49.9] of people that started their own Google Ad Account and developed it as their business grew and managed it themselves and then got to a point where they said you know what I should outsource this. And they found somebody online and they outsourced it and what happened? It failed. That cost for acquisition went up, the budget went up and they had to bring it back in-house. Dozens of times I talked to these folks. So when I first connected with Patrick I was skeptical but then we talked, went into detail and he gave me some success stories that are really truly just incredible Mark to the point where I need you to listen to this podcast and consider talking with him about Quiet Light Advertising. They do testing for free. They do an analysis with their software and they'll do a test for free as well. And then they prove themselves and then like every other agency they get paid on a percentage of spend. But here's the kicker they've taken some clients and grown their businesses so dramatically that clients run out of inventory. That's the number one thing we tell folks is don't run out of inventory. It seems so simple but when people bootstrap the company and they grow they don't have enough working capital. And I've listened to other podcast, you know the EcommCrew Mike Jackness podcast where they talk about trying to find sources of working capital for inventory. Well, Strike Social will be that source for their very own clients. Because they've run into it so many times where it was so successful the client ran out of funds to buy more inventory. So they became that working capital source. So really impressive story, I would encourage everyone to listen all the way through to the 31 minute mark where he starts to talk about the working capital aspect of it. But there's a lot of good stuff here. He talks about some basic things that everyone should do. A quick story and then I'll stop talking. But when I ran my own Google AdWords campaign for the company that you brokered for me back in 2010, the most I ever spent was $45,000 in one month on paid advertising. I worked my way up that, up up from that in 2005 to 2010. Of course, after the crash, it was much lower but at the max … at the peak, I had a total of 10 campaigns set up in Google AdWords. And I had it all done with my keywords and I used all the software at the time to find those keywords and develop them; 10 campaigns. So in talking with Patrick, he talks about that their clients have an average of 1,000 to 6,000 campaigns and that's for one product, Mark. And that just makes me think about … again, yet again how much money I lost in two ways, really on wasted advertising spending and on not making it so good that my cost for acquisition came down dramatically. And I just want to encourage everyone that's listening to think about it and listen to what they're saying and have a conversation with them because odds are you're not doing it as well as you could be if you're doing it yourself. Just like what we talked about with book keeping, Excel is not accounting software. The basic pieces that you pull together for managing your campaigns across multiple platforms is not as good as what these guys have either. And it's worth to listen to him, worth a test I think in my opinion and experience. Mark: Yeah and I really have to agree with the fact that if you're doing it in-house and look I'm running some campaigns in-house right now for both companies that I own. That for a variety of reasons … but you have to understand if you're going to run it in-house, if you're not going to have a specialist, chances are you're not going to be doing it as well as it could be done. Because AdWords is an environment that really takes specialization. Facebook is an environment that really takes specialization. Frankly, I'm saying up a good automation sequence falls in the same category as well. So I'll be interested to listen to this. I definitely will be listening to this. I'm always looking to pick up on some information. Joe: Yeah and look Instagram is also in there as well. It's something we talked about. You know when AdWords was it that was the player Facebook came along and started to become the second option. Well, Instagram is now that option to Facebook and it's really starting to work. So those that have not expanded to those channels, listen, take a look, learn. And the other thing look this wasn't a pitch for this guy's services. This was helping people understand what they may or may not be doing right or wrong in their campaigns. And he talks about three things that you can do and focus on. And at the end Mark, I didn't ask him for a contact information like at all. It's in the show notes of course but for those that only listen the company is Strike Social. It's strikesocial.com and you can email them at hello@strikesocial.com that's hello@strikesocial.com it's a … we didn't talk about it at the end so I want to throw it in now. Mark: Awesome well let's get to it. Joe: Hey folks its Joe Valley of Quiet Light Brokerage and today I've got Patrick McKenna with us from Strike Social. How are you, Patrick? Patrick: I'm good. How are you, Joe? Joe: I'm fantastic. Folks, anybody that knows Jason Yellowitz here at Quiet Light, you should, he's been around for I think longer than everybody except for Mark Daoust the founder of Quiet Light. Jason was my broker when I sold back in 2010 and he happens to live across the street from you right? Patrick: That's right we live in Reno, he's right across the street. Kids are always running in my house. Joe: Jason is a good man and I wouldn't mind having him as a neighbor. I often poke fun at Jason and his Bathrobe Millionaire book but it's a heck of a success story and I still don't have a piece of the bathrobe. Have you ever seen it laying around his house? Did he save it? Seriously is it like behind like a glass case hanging on the wall? Patrick: It's on the mantle sitting up there. He's very proud of that. Joe: Next time you're in I want you to take a selfie in front of it and send it to me okay? Patrick: [inaudible 00:08:47.7] Joe: Look in all seriousness Jason is top notch. He's my mentor. He's mentored to many. He's a terrific guy. And he introduced you to us. And as I mentioned before we started recording we do not do fancy introductions here at Quiet Light on the Quiet Light Podcast so I know it's going to be hard for you but I want you to brag about yourself a little bit because you have a heck of a success story. Tell us about Strike Social and what you do, what the background is and all that good stuff for us. Patrick: Sure, yeah we … you know Jason and I are sort of kindred spirits. We've been through the battle, it sounds like you have too … I mean a business is incredibly challenging. We did it like anyone else does it. We take the plunge, you bootstrap on a kitchen table out of our rental house in LA. And we started that process in March of 2013 and then we launched some technology and we got recognized in TechCrunch for this advertising technology, this analytics platform. By November after that article came out we're selling like crazy and that was some different challenges. You think initially that wow this is great and that my products rate and the market loves it. And then you start to realize that you're putting yourself out of business because you're trying to fund invoices and all those types of things that come up when you're running a business. So we went through all that stuff, raised a little money in 2014, raised a little bit more in 2015 and it's standed globally and by 2016 we're recognized in Forbes Fast 500 fastest growing companies in the US. Joe: What number were you? Patrick: Number 17. Joe: 17 out of 500? Patrick: Yeah. Joe: That's incredible. Patrick: Pretty amazing. That was up 2016 revenue numbers and we're excited to see where we land this year for Fortune List. It will be the 2018 release that will be 2017 numbers so- Joe: Got you. Patrick: It's that it so. Joe: It sounds exciting and painful all the same time. You've literally started on a kitchen table at a rental in LA. and then grew the business, bootstrapped it from there. Probably like many of the listeners who are you know the listeners that are sellers and entrepreneurs and listeners that are hoping to step into the entrepreneurial role that you're playing now. That's pretty incredible. Tell us about what Strike Social does and who your typical customers are. Patrick: Right. So initially we went out to the largest agencies in the world and we sold execution services around advertising. So initially we started with YouTube now we're across all the social platforms and search as well. But we would basically like take on and execute buys for their largest customers. So our customers will be X-box in PNG and pick any Fortune 100 brand, the big guys. And then we started doing that here in the US then we went to Asia and then went to Europe and I don't know if you know who the holding companies are but you know WPP [inaudible 00:12:17.3], the big guys that I mostly don't talk to a smaller company. So it was really nice to have that reign for us to go sell in to and it was a really profitable situation for us. And we kept building technology and investing in technology and people and locations. We have a location here in Chicago where we're headquartered. And then we have a location in Poland and a location in Manila. We've got about a hundred people here now and we've got boots on the ground from Japan, and Korea, and Australia, obviously the US, Singapore, Europe. So it's been a really really fun ride and yes you go through all of the emotional ups and downs of running a business when you're buying one. Joe: Yeah. Good problems with that kind of growth, really good problems. Talk to me about the technology that you developed that originally got you recognized in I think you said TechCrunch and you said analytics platform. Can you talk about the actual service and why someone would use … like why these B2B advertising agencies would use yours versus having an expert in-house do it. What does it do and what's different about it that made you the 17th fastest growing company in 2016? Patrick: Yeah I think when video first came out I think it was really challenging for companies to understand, it is kind of a new medium, how do I be successful here? So our analytics platform so they showed them how to be successful. But what we did is we executed the media guys. So we look like a typical agency, we don't really like that word because we built software solution to help us with that. And then overtime what we've done is we built this incredible artificial intelligence box that allows us to go across platform, plan and execute strategies. And so it's all … it's a human and technology solution combined. And like I talked about advertising now it's a complicated orchestra. And what you need at the end of that is execution so … and we can talk about that more but it's very challenging to stay up to date on these platforms and you need a partner and a technology solution to really execute and do well. Joe: Okay. And you started out with YouTube, so at that time there were not a lot of experts in the field of buying advertising, buying that advertising space on YouTube. Patrick: That's right. Joe: You know when I … when Jason sold my business back in 2010 I was spending a boatload of money on Google AdWords and I learned it from the ground up. I did it myself starting in 2005 and I … at one point I never had any training so I can't imagine how much money I wasted over the years. I mean it was a point where I topped out at spending $45,000 a month. I mean Jason loves to tell the story of how I got mad at American Express because I went above my average so I cut my advertising in half and it's the stupidest thing I've ever done. But I did it because I got mad. It is a ton of money; I blew a ton of money by not being the expert. But you guys learned that expertise in terms of buying ad space on YouTube and then you expanded to the other social media platforms. So are you now doing paid ads on Google AdWords, on Facebook, Instagram, Snapchat, things of that nature? Patrick: Absolutely DBM, Amazon, all the ones- Joe: What would DBM mean? You got me right there. Patrick: Sorry … Doubleclick Bid Manager is Google's DSP solution to get the rest of the web that's not … that you can't do in AdWords. Joe: And what's DSP stand for? Patrick: Digital Supply-side Platform, so that's how Google goes and buys display advertising on say the [inaudible 00:16:36.9] within New York Times. Joe: Okay. Patrick: Yeah. So it's another Google product. It's part of their Google Suite and actually it's interesting that you bring that up that's … that they had a tagging solution there that … and we find this a lot in companies that are running small businesses on just AdWords that you can get really good multi variant testing on that platform rebuilt technology to allow you to expand that. I don't know how extensive you got with your test. But one campaign maybe you have 40 different variables, maybe you're really good and you get up to a hundred. We'll do like 6,000 with their technology. Joe: Wow. Patrick: So yeah we're testing age, demo, interest, topic, keywords- Joe: Let's get really down to it. People that are listening, their ears might be perking up and this is why we're talking because you don't get to be number 17 on the Forbes fastest growing companies by screwing up. Patrick: Yeah. Joe: Because you wouldn't have the clients that would be referring and helping you grow your business further. Patrick: That's right. Joe: So my initial thought as I said on our first call was more often than not I do valuations and exe-planning for people and see that they were doing fine on their own advertising. Managing it themselves and then outsourced it and it totally blew it up as in bang and their cost for acquisition went up. And usually, in my experience, it's not a great thing. Your success in having people use your services changes my mind. So let's talk about specifically we've got folks that are … was their physical product owners and of course there's content as well but I think you said you don't really do a whole lot of content stuff. Correct me if I'm wrong but let's say we've got physical product owners that are mostly because of the crazy growth on Amazon doing Amazon sponsored ads our advice is always go well beyond Amazon grow your business so it's not one revenue channel. Your value is going to be higher but they are challenged with how to do that. So do you do an analysis on a business and you're looking at Facebook advertising for that physical products, do you take over the Amazon, sponsored ads, do you do Instagram all of these things? Patrick: Yes, all of them. And you know what before we start with any business we start with an audit to get to a genuine conversation. You'd say okay here in the platforms you're on tell us about your objectives, lets pull your data into a dashboard that you'll own and take possession of. And more so you … where we see some quick wins and easy gaps and then we'll go take you know what if you like what we're saying we'll go run a test for free to see if we can improve what you're doing. Joe: How much is the cost of the audit that you do? Patrick: It doesn't cost anything. Joe: Okay the audit is free and the test is free. Patrick: The audit is free, the test is free. That's right and we just rolled out this … the reason I'm talking to you and I'm just talking to Jason about this is you know we just rolled out this Strike Marketing Partnership. You know we have a very large e-commerce company under our belt right now and we are able to take that business and improve their cost per lead from $80 to $16 and it really grow their business. They were able to- Joe: Were they profitable at $80? Patrick: Yes. Yeah, they were. Joe: Okay. Patrick: Dramatically improved their numbers and now they're on a path to being a billion dollar company. Joe: And so you took it from $80 cost per lead … was it cost for lead or cost for acquisition or both? I guess it doesn't matter but you took it from 80 to 16 and then where they able to use the same budget or I mean- Patrick: They were able to increase it. Yeah you see that's the key and I think the one point I want to make Joe is that we are entrepreneurs here and we're in the advertising marketing space and like one of the guys that's on our staff started panatea until he started the March Air Movement and sold it to a very large Japanese company because he doesn't need to work. But he's passionate about entrepreneurs, entrepreneurship and he's an expert in building that brand. And when you said content you know content is critical in … when you start talking about AdWords and multi variant testing you can't apply that same learning over to Facebook. It's a completely different platform. Everything is grouped together. You have to be a little bit patient and let Facebook find that first customer for you. And then it starts to learn who your customer is and it's started in and it's off to the races. But if you're open at that platform and if you're doing it the same way you're doing it on AdWords whether it's YouTube or just AdWords so you're not going to perform there, you're just … you're not doing it right. Joe: Okay. Patrick: So- Joe: What are in that Amazon Seller account? Do you guys handle the sponsor ads as well? Patrick: That's right yeah and we have a seat on Amazon so we have a partnership with them. Seat means that we get a seat. Joe: You know I was going to ask that. Patrick: Yeah sorry. I can see it on your face, what's a seat? Joe: Okay. Patrick: And seat that means that we're in their partner program and we can log into their technology and buy inventory at stale. Joe: Sure. Patrick: So … yeah and that means we also have a rep, and that's the other thing to is that these platforms change all the time. And one of the recent ones was GDPR it's made a … GDPR oh. Joe: Come on now GDPR what's that? This is going to be the acronym show. What is it? Patrick: Yeah the acronym … I'm sorry, I spend a lot of time in advertising so you know neither all … there are all things … GDPR is a … it's a European Union situation where the user is in control of their own data. Joe: Okay. Patrick: And the platforms, you have to basically ask permission or I think you've probably seen on sites you go to now. They're saying a. so do you like content, you need to accept my cookie. And if you're in someone's database right now and you have a European client in your database you needed to e-mail them and say hey by the way I need you to okay the fact that you're in my database. Initially, don't do that, I mean don't be that; you can get fined significantly. Joe: Most of our … the people in the audience, the people that are listening I shouldn't say most I mean it's anywhere from somebody doing a hundred thousand a year in revenue to you know 40 to 50 million in revenue. So it's all over the map there a little bit. Let's give some stuff away for free here that I don't want this to be obviously you do the evaluation and you do the test for free. And then let me just answer that; let's answer the quick question because people are going to say well what happens after that? Do you get paid on a commission basis part of the advertising how does it … part of the advertise you spent? Patrick: Yeah I think that's why we fall in that advertising agent bucket because we get a percentage of the media. Joe: I did the same back in my Media Mind days when I used to buy time on radio; percentage of what you're spending. Patrick: There you go. Joe: And about the job you do on that cost for acquisition the more you're able to spend because the budget goes up. So it is the right- Patrick: Portion. Joe: Way to do it. Yeah. All right so let's talk about that aside do you have any sort of hot tips? What can someone do just on their own looking at their own advertising budget in whatever platform you want to talk about? Patrick: Sure. Joe: Give away some tips or what can somebody do that's using … let's start with Google AdWords. What's the biggest mistake people make and how can they fix it? Patrick: Yeah I think that one of the biggest mistakes, I mean you can kind of take this across all platforms is trying to figure out the audience and the actual attribution and then finding the adjacent audience. So I'll give you an example, and our artificial intelligence does this. The idea is that you need to expand your audience. So you find an audience that gives you a high lifetime value and you recognize that in keywords or interest in Google AdWords. For example, you might be targeting 18 to 54 year olds in AdWords. You need to break each one of those segments up and realize that 18 to 24 year olds aren't interested in the same thing as a 45 and through 54 right? So if you're trying … if you're targeting people who are interested in the NFL, the 18 year olds that also have that same interest are interested in the UFC. And so you have to find those adjacent audiences to lower your cost of acquisition. Does that make sense? Joe: Yeah. Patrick: You expand the reach of the audience size and that's something that our technology does and our big people are doing that. Joe: Okay so it's finding out their like audiences. I always hear something on the Facebook algorithm in the paid advertising part of that similar audience or look alike audience, is that what we're talking about? Patrick: Kind of, on Facebook it's different. So AdWords is a multi-variant test platform. You're basically setting up … hopefully, you're setting up somewhere between 10 and 150 different campaigns. We're going to set up about 1,000 to 6,000. Joe: I think I had five or six and I had multiple things underneath there. So you're talking about 1,000 to 6,000 campaigns? Patrick: What was what was your target audience age range? Joe: From the women 25, 54 but I honestly can't recall if I even know. No, not much. I don't want to talk about that because I lost a whole lot of money the more we talk about it. Patrick: Oh my gosh. Joe: Wasted money. But you're doing a thousand campaigns inside of Google Ad Words? Patrick: You can [inaudible 00:17:10.1]. That's the only way, get out to get that. No, no, no, that's my product. That's the only way to get down to how am I going to expand this audience? What does this audience …. what is this audience also interested in? So it … what you basically said, what you told the platform was I want women 18 to 54 is that what you said, 18 to 54? Joe: 25, 54 but- Patrick: 25 and 54 and you basically said they all have the same interest and they don't. Joe: No they don't. Patrick: And they're not even on the same device. So you've got to break it out by device; tablet, mobile, desktop. And you've got to break it out by each age group. You've got to break it out by each interest. And you got to break it out by each keyword. Because if you don't get that data in there you're science is [inaudible 00:28:04.6] value is. Joe: Okay so someone doing this on their own in an Excel spreadsheet doing … think they're doing fairly well odds are that they could be doing a whole lot better. Patrick: Basically. Joe: Right. Another … okay so the tip there was I keep, I want to call it look alike audiences but it's not. Patrick: Just call it multi-variant testing. In AdWords, you've got to multi-variant test, and you've got to get as granular as possible to get the learnings out of that, out of that platform. Joe: Multi-variant testing, okay. Patrick: Yes. Joe: Second so the tip, the next thing you'll sit down and tell somebody to look at? Patrick: So on Facebook, it's completely different. You can't, you have to bucket everyone together and then as soon as Facebook finds you that acquisition and that's you know obviously Facebook and Instagram then it starts to learn okay now I know who you're looking for and it starts to find all the people that look alike. That's where the look alike part comes in. Facebook's AdWord is working in the background to figure that out. When we first set out it might be looking at your return and saying oh my gosh I'm doing way better on AdWords. You have to stick with it. And one of the things that we see as well is that you have a longer sign up or click to buy solution in your platform. What you'll see is people will start that buy on Facebook and they'll get to your form and realize that they don't have enough time for this and they need to go sign up on the desktop. And they'll go to Google search, look up your brand and you have to be able to do that. And that's where that DCM code comes in to play; from double click. Joe: Okay. Patrick: It actually digi up and see the assist on Facebook to AdWords, give the credit to Facebook that was the person who … that's where they saw the ad. They'll just go in to the desktop to finish filling it out Joe: Okay. Patrick: That makes sense? Joe: I did evaluation maybe three weeks ago for someone that back in the first quarter they reduced tremendous volume in their business by Facebook advertising. And then the algorithm update hit in I think April, you know by May. And they went from let's say a half a million a month in revenue to 40,000 a month in revenue. Patrick: Yeah. Joe: Incredibly painful. Patrick: Yeah. Joe: They then jumped to Google AdWords and made adjustments on Facebook. But that type of algorithm update how do you and how does your agency … [inaudible 00:30:34.3] agency, how does your service address that, fix that, take care of that, and make sure that your clients are not going to be suffering from that major algorithm update that Facebook seems to be doing on a regular basis? Patrick: Yeah, it's a good point Joe I mean we're all sort of at the mercy of the changes that happen. That update may have been Facebook's response to Cambridge Analytics which was kind of like on the back end of that GDPR stuff I was talking about. So they have made changes and all these platforms change all the time. What we had is like when I was talking about Amazon with the seat, we're in Facebook's Ad Manager; we have a Facebook rep so we … those changes come to us before. Hey look here's how you're going to have to set these campaigns up in the future to be successful. Be prepared for this, this is going to be our algorithmic change and they'll never tell you what's in the science behind it. But you bring up a valid point about Facebook; it is a very content rich platform. You have to be testing instead of multi variant testing, different light items of campaigns. What you're really doing there is your multi-variant testing creative. So you have to look at an audience and you have to understand is the audience tired of my ad? They're seeing the same ad over and over again. Are they tired of that ad or is the audience exhausted with my product? They don't want it anymore and I have to go somewhere else. But typically what we're doing in Facebook is a lot of creatives popping. So well create a slot, 15 different pieces of creative image a week period [inaudible 00:32:19.0]. Joe: So with AdWords the campaigns you could have a thousand plus potentially. Patrick: Yeah. Joe: Maybe at least 6,000 with Facebook it's more about the creative and fifteen different creatives over a two week period. Patrick: Yeah that's right. Joe: And then you'll continue to test that and swap it out to just continually monitoring the click rate and conversion rate. Patrick: That's right. Joe: What about video on Facebook is that something you're doing and recommend? Patrick: Yeah you know [inaudible 00:32:46.1] there are working really well, there's video component in there. But yeah we're seeing great conversion off of short video. And you know you … on that creative side you have to have high quality images and the videos don't have to be very long; two, three … three to six seconds perfectly in there. Joe: I think the quality I think the audience gets because that's the number one thing in terms of their own website and the Amazon seller accounts is top quality photos that should be the first thing. All right so we talked about Google AdWords, we talked about Facebook, any other thoughts in terms of you sitting down with somebody having a drink and what they should look at if they're running an e-commerce paid advertising campaign? Patrick: Yeah I mean actually on the paid advertising side I … you just have to keep exploring the platform's interest, is that really good … if you know how to use that platform it's becoming a very good conversion platform. And it's interesting when you start to see these new platforms come out typically because they're new there's not a lot of complex decision there so if you can … it's kind of a land grab. It's kind of like what Facebook did to Google. Facebook was a new platform, they finally got their Ads Manager to work properly and Power Editor is what they call it. And people have done really really well. Same thing is happening with Pinterest now. They've got their advertising technology and algorithm is starting to do really well in the backend of collecting data and saying oh this person who bought this is also buying this and they look alike kind of thing. Pinterest is becoming a CPA platform. Joe: Okay, so AdWords, Facebook, Pinterest … and when we say AdWords when we say that we are talking about Google content searches plus I assume were talking about YouTube looped in there as well. Patrick: Yeah YouTube is very tough in terms of direct conversing. What you have to do on YouTube is you use YouTube as a mid-funnel driver to your branded keyboard search. So I know that that sounds challenging but your creating an awareness campaign but you're looking at how that's driving cheap CPA in AdWords because it's your brand and that costs less than say some generic term that like clubs or something like that; whatever you're selling. Joe: Okay. So when you work with a client do you work on … obviously, you've got a budget that you work on, goal setting with either cost per lead or cost per acquisition things of that nature. People … my point is that I know that when I was in the audience is just listening thinking about hiring someone that I was worried that they're going to blow up my budget on it. Patrick: Oh yeah. Joe: Do you work with them on all those goals as well? Patrick: Oh absolutely and everybody is logged in. We're typically buying on your account so nothing's getting taken out of there. And again like everything starts with that audit. But back to your point about I think what entrepreneurs do is they need that margin or store ad to be really high to afford the inventory. And what we go about with Dave and some of the other entrepreneurs here is we want to help you with that. So we'll [inaudible 00:36:19.8] with you so that you can take a little bit more risk on the advertising side. And we talked about this a little bit before the show and it's what I talked to Jason about- Joe: Yeah let me just jump in and get to the point so people understand. Patrick: Yeah. Joe: Part of the biggest problem that a bootstrapped physical products company has is amazing growth and lack of capital to buy more inventory; they're growing at 100% month over month, year over year. And they're taking all of that working capital and putting it right back in inventory and just trying to keep up. And what I do or anybody at Quiet Light does evaluation for that business we talk about planning. One of the simplest things to be more profitable is just don't run out of inventory. But it's kind of hard because they run out of money and can't keep up with that growth. So what you're talking about is as an agency, as a firm, as a partner- Patrick: As a partner. Joe: You're willing to work with them and lend them money to buy that inventory. Patrick: That's right. When we went from $80 to $16 CPL, we broke our partner's logistics. That … I can sum up what you're talking about in just amazing growth; we have the same problem. So you don't have enough capital, no bank is going to give you a decent loan, your business is too young in the first three years and so we recognize that. We're able to look at your advertising and we'll tell you what we can do on the execution side. But we have to make sure that you have the logistics down in the inventory to go take those risks. And we want to take those risks with you. So overall it's to grow your business as big as you possibly can. So that's the goal. That's how we make money. Joe: It's [inaudible 00:38:11.9] it's not all that different from Quiet Light, we're here to help. We have that … sometimes that stigma of oh you're a broker and that was the hardest thing for me going from entrepreneur owning my own business to entrepreneur that's a broker advisor is that those entrepreneurs they say you know I never want to sell my business. I don't want to talk to you. I don't want you to talk me into something. But we are here to help and help you grow your business and build that relationship so that when you plan to sell you'll exit and you'll exit well. Patrick: That's right. Joe: And what you're doing is the same thing is you're helping more than anything else. Of course, you're a business trying to make a living too and obviously doing it very well. But you're going to do the audit for free, you're going to do the test for free. Patrick: Yeah. Joe: And then you're going to dramatically reduce that cost for acquisition or cost for lead whatever the case might be in what the parameters are that you set with the client. Patrick: That's right. Joe: And they're going to have a problem which is dramatic growth and they're not going to be able to keep up with the inventory. They probably already can't keep up with the inventory purchasing and you're going to be there to help fund the inventory purchases and keep this growing which allows you to spend more money on their behalf and a great cost really a great cost for acquisition and make more money for yourself along the way as well. Patrick: Yeah. When we started our company we did it on American Express and Google AdWords buy in YouTube. It [inaudible 00:39:37.5] credit card every $700, so you know I feel your pain that you were feeling and we get it and it's real. Growth is tough to manage; very tough to manage. So for me, I like to consider myself sort of a scaling expert whether that embodies locations and sales. I'm good at that. I mean there are people here that will just do that … building a brand from scratch and selling it for hundreds of millions of dollars. Joe: That's amazing that you get that kind of talent that is choosing to work with you. It's kind of a great working environment for these folks. Patrick: Yeah. Joe: Ok look I never have to work again for the rest of my life but you're making it fun and we're changing people's lives so let's go ahead. Patrick: Yeah and think about Joe, I meant it's exciting. I mean you're in this business because you get to meet really interesting other entrepreneurs. And they all bring something interesting to the table. When they take a nap on we've all been in that battle together and this is a new sort of idea like why are you doing this so- Joe: It's great. Patrick: Yeah it's got to be a part where we're really excited about it and happy to bring it to the market. Joe: Yeah listen, I want to end it here simply because people should be reaching out to you. It's a very least they're going to learn something in the review process. They're going to learn at the very least what they're screwing up on, what they're doing wrong, and what they can do. Choose to do it themselves or- Patrick: Anything works, that's right. Joe: Have you test it and prove that you can do it better than they can. And then they can free themselves up for other things as well like additional product development and clean documentation on their financials. So I say that in every podcast episode hire a good [inaudible 00:41:23.0]. Patrick: That's right. Joe: And one priest, they've heard me preach before. Patrick listen thanks for being on the show. Thanks for taking time out of your day I know you're very busy. We'll go ahead and get this produced get it out to folks and share it with you as well so you can share it with your team. Patrick: Joe thanks for having me. Joe: It's great man, thank you. We'll talk to you soon. Patrick: All right man, take care. Thanks for listening to another episode of the Quiet Light Podcast for more resources from this episode head over to quietlightbrokerage.com. If you're enjoying the show please leave a rating and review on iTunes. This helps share the messages from the show with more business owners like you. Links: Free review and test: hello@strikesocial.com Inc. 500 Ranking Strike Social

Once upon a time I (Joe) had an AdWords PPC budget that hit $45,000 a month. Over 5 years I learned AdWords on my own, had no training, a half dozen campaigns and a handful of ad groups. I thought I was pretty savvy and successful. This was about 10 years ago and to be frank, I'm older, wiser, more seasoned and would tell my 10-year younger self that I was a novice and wasting a TON of money. Don't be like me. Since 2010 I have heard dozens of entrepreneurs tell me they outsourced their paid advertising unsuccessfully. So when Jason Yelowitz introduced me to Strike Social Founder I was a little skeptical. But success and growth speak for themselves. Patrick McKenna boot strapped Strike Social from his kitchen table in a rented home in LA about 5 years ago. In 2016 Strike Social was named on the Inc. 500 List for the fastest growing companies. Their rank? Number 17! Strike Social helps brands improve their paid advertising campaigns, dramatically. One example Patrick gives is an ecommerce company that had their CPA go from $80 dollars to $16. This created great problems for the client. The first was rapid growth and much better margins. The second was access (or lack thereof) to monies for inventory. As you likely know – running out of inventory is an issue. Rapidly growing brands lack access to capital, run out of inventory and lose ground on the path to growth. Strike Social does a free analysis of a client's paid ad campaigns, a free test, and when the client comes on board and grows so fast they don't have funds for enough inventory, Strike will provide working capital for inventory. If it weren't for the rank of number 17 on the Inc. 500 list and the fact that you don't get there without proving yourself, I'd say it all seems too good to be true. After chatting with Patrick on today's Podcast, I say try them out get a free review. At the very least you'll learn what you are doing right and wrong in your own paid advertising campaigns. Episode Highlights: Instagram's paid advertising platform is the next Facebook. It's working. In Google AdWords you should have 1,000+ campaigns, not 6. Facebook is content driven and ads need constant testing. Video ads in Facebook can be as short as 3-4 seconds. YouTube is great, but not for direct conversations and CPAs. Strike Social developed technology recognized by Techcrunch.com that helped propel them to #17 on the Inc. 500 list. Strike Social will provide working capital to clients so they can ramp up inventory to match growth. Transcription: Mark: So one of the things that I find most difficult and frustrating about running a business in today's internet world is this idea of having these coordinated campaigns across multiple channels and multiple platforms, and the degree to sophistication which you need to run each campaign across each platform. For example with Facebook and Google, it's not so much to do just [inaudible 00:01:25.5] a couple of key words and hoping everything works for Facebook bring up a couple of ads and hoping it works. You really have to delve in and get super detailed. I understand Joe that you talked to somebody today that's doing this for a living. And they started a company and not only have they just started and are doing well but they're ranked really high in the Inc. 500 list specializing in running these cross-platform campaigns that are really highly refined. Joe: Yeah. It's Patrick McKenna from Strike Social and about five years ago he bootstrapped a company, he was literally working from the kitchen table in a rented house in Los Angeles. And he developed software that would analyze paid advertising campaigns and then go way beyond what you normally do in an excel file and so on and so forth. Standard stuff right? Well, that's what I thought when he was introduced to me by our very own Jason Yellowitz, they're neighbors. Patrick's company Strike Social in 2016 was ranked number 16 … no number 17 on the Inc. 500 list. And I think you and I have talked about this that that's impressive, number 17 on Inc. 500 list, you don't get there by accident. You don't get there without being really really good at what you do. Over the years, the last six years that I've been doing what I'm doing I talked to dozens and dozens and I might want to say hundreds that [inaudible 00:02:49.9] of people that started their own Google Ad Account and developed it as their business grew and managed it themselves and then got to a point where they said you know what I should outsource this. And they found somebody online and they outsourced it and what happened? It failed. That cost for acquisition went up, the budget went up and they had to bring it back in-house. Dozens of times I talked to these folks. So when I first connected with Patrick I was skeptical but then we talked, went into detail and he gave me some success stories that are really truly just incredible Mark to the point where I need you to listen to this podcast and consider talking with him about Quiet Light Advertising. They do testing for free. They do an analysis with their software and they'll do a test for free as well. And then they prove themselves and then like every other agency they get paid on a percentage of spend. But here's the kicker they've taken some clients and grown their businesses so dramatically that clients run out of inventory. That's the number one thing we tell folks is don't run out of inventory. It seems so simple but when people bootstrap the company and they grow they don't have enough working capital. And I've listened to other podcast, you know the EcommCrew Mike Jackness podcast where they talk about trying to find sources of working capital for inventory. Well, Strike Social will be that source for their very own clients. Because they've run into it so many times where it was so successful the client ran out of funds to buy more inventory. So they became that working capital source. So really impressive story, I would encourage everyone to listen all the way through to the 31 minute mark where he starts to talk about the working capital aspect of it. But there's a lot of good stuff here. He talks about some basic things that everyone should do. A quick story and then I'll stop talking. But when I ran my own Google AdWords campaign for the company that you brokered for me back in 2010, the most I ever spent was $45,000 in one month on paid advertising. I worked my way up that, up up from that in 2005 to 2010. Of course, after the crash, it was much lower but at the max … at the peak, I had a total of 10 campaigns set up in Google AdWords. And I had it all done with my keywords and I used all the software at the time to find those keywords and develop them; 10 campaigns. So in talking with Patrick, he talks about that their clients have an average of 1,000 to 6,000 campaigns and that's for one product, Mark. And that just makes me think about … again, yet again how much money I lost in two ways, really on wasted advertising spending and on not making it so good that my cost for acquisition came down dramatically. And I just want to encourage everyone that's listening to think about it and listen to what they're saying and have a conversation with them because odds are you're not doing it as well as you could be if you're doing it yourself. Just like what we talked about with book keeping, Excel is not accounting software. The basic pieces that you pull together for managing your campaigns across multiple platforms is not as good as what these guys have either. And it's worth to listen to him, worth a test I think in my opinion and experience. Mark: Yeah and I really have to agree with the fact that if you're doing it in-house and look I'm running some campaigns in-house right now for both companies that I own. That for a variety of reasons … but you have to understand if you're going to run it in-house, if you're not going to have a specialist, chances are you're not going to be doing it as well as it could be done. Because AdWords is an environment that really takes specialization. Facebook is an environment that really takes specialization. Frankly, I'm saying up a good automation sequence falls in the same category as well. So I'll be interested to listen to this. I definitely will be listening to this. I'm always looking to pick up on some information. Joe: Yeah and look Instagram is also in there as well. It's something we talked about. You know when AdWords was it that was the player Facebook came along and started to become the second option. Well, Instagram is now that option to Facebook and it's really starting to work. So those that have not expanded to those channels, listen, take a look, learn. And the other thing look this wasn't a pitch for this guy's services. This was helping people understand what they may or may not be doing right or wrong in their campaigns. And he talks about three things that you can do and focus on. And at the end Mark, I didn't ask him for a contact information like at all. It's in the show notes of course but for those that only listen the company is Strike Social. It's strikesocial.com and you can email them at hello@strikesocial.com that's hello@strikesocial.com it's a … we didn't talk about it at the end so I want to throw it in now. Mark: Awesome well let's get to it. Joe: Hey folks its Joe Valley of Quiet Light Brokerage and today I've got Patrick McKenna with us from Strike Social. How are you, Patrick? Patrick: I'm good. How are you, Joe? Joe: I'm fantastic. Folks, anybody that knows Jason Yellowitz here at Quiet Light, you should, he's been around for I think longer than everybody except for Mark Daoust the founder of Quiet Light. Jason was my broker when I sold back in 2010 and he happens to live across the street from you right? Patrick: That's right we live in Reno, he's right across the street. Kids are always running in my house. Joe: Jason is a good man and I wouldn't mind having him as a neighbor. I often poke fun at Jason and his Bathrobe Millionaire book but it's a heck of a success story and I still don't have a piece of the bathrobe. Have you ever seen it laying around his house? Did he save it? Seriously is it like behind like a glass case hanging on the wall? Patrick: It's on the mantle sitting up there. He's very proud of that. Joe: Next time you're in I want you to take a selfie in front of it and send it to me okay? Patrick: [inaudible 00:08:47.7] Joe: Look in all seriousness Jason is top notch. He's my mentor. He's mentored to many. He's a terrific guy. And he introduced you to us. And as I mentioned before we started recording we do not do fancy introductions here at Quiet Light on the Quiet Light Podcast so I know it's going to be hard for you but I want you to brag about yourself a little bit because you have a heck of a success story. Tell us about Strike Social and what you do, what the background is and all that good stuff for us. Patrick: Sure, yeah we … you know Jason and I are sort of kindred spirits. We've been through the battle, it sounds like you have too … I mean a business is incredibly challenging. We did it like anyone else does it. We take the plunge, you bootstrap on a kitchen table out of our rental house in LA. And we started that process in March of 2013 and then we launched some technology and we got recognized in TechCrunch for this advertising technology, this analytics platform. By November after that article came out we're selling like crazy and that was some different challenges. You think initially that wow this is great and that my products rate and the market loves it. And then you start to realize that you're putting yourself out of business because you're trying to fund invoices and all those types of things that come up when you're running a business. So we went through all that stuff, raised a little money in 2014, raised a little bit more in 2015 and it's standed globally and by 2016 we're recognized in Forbes Fast 500 fastest growing companies in the US. Joe: What number were you? Patrick: Number 17. Joe: 17 out of 500? Patrick: Yeah. Joe: That's incredible. Patrick: Pretty amazing. That was up 2016 revenue numbers and we're excited to see where we land this year for Fortune List. It will be the 2018 release that will be 2017 numbers so- Joe: Got you. Patrick: It's that it so. Joe: It sounds exciting and painful all the same time. You've literally started on a kitchen table at a rental in LA. and then grew the business, bootstrapped it from there. Probably like many of the listeners who are you know the listeners that are sellers and entrepreneurs and listeners that are hoping to step into the entrepreneurial role that you're playing now. That's pretty incredible. Tell us about what Strike Social does and who your typical customers are. Patrick: Right. So initially we went out to the largest agencies in the world and we sold execution services around advertising. So initially we started with YouTube now we're across all the social platforms and search as well. But we would basically like take on and execute buys for their largest customers. So our customers will be X-box in PNG and pick any Fortune 100 brand, the big guys. And then we started doing that here in the US then we went to Asia and then went to Europe and I don't know if you know who the holding companies are but you know WPP [inaudible 00:12:17.3], the big guys that I mostly don't talk to a smaller company. So it was really nice to have that reign for us to go sell in to and it was a really profitable situation for us. And we kept building technology and investing in technology and people and locations. We have a location here in Chicago where we're headquartered. And then we have a location in Poland and a location in Manila. We've got about a hundred people here now and we've got boots on the ground from Japan, and Korea, and Australia, obviously the US, Singapore, Europe. So it's been a really really fun ride and yes you go through all of the emotional ups and downs of running a business when you're buying one. Joe: Yeah. Good problems with that kind of growth, really good problems. Talk to me about the technology that you developed that originally got you recognized in I think you said TechCrunch and you said analytics platform. Can you talk about the actual service and why someone would use … like why these B2B advertising agencies would use yours versus having an expert in-house do it. What does it do and what's different about it that made you the 17th fastest growing company in 2016? Patrick: Yeah I think when video first came out I think it was really challenging for companies to understand, it is kind of a new medium, how do I be successful here? So our analytics platform so they showed them how to be successful. But what we did is we executed the media guys. So we look like a typical agency, we don't really like that word because we built software solution to help us with that. And then overtime what we've done is we built this incredible artificial intelligence box that allows us to go across platform, plan and execute strategies. And so it's all … it's a human and technology solution combined. And like I talked about advertising now it's a complicated orchestra. And what you need at the end of that is execution so … and we can talk about that more but it's very challenging to stay up to date on these platforms and you need a partner and a technology solution to really execute and do well. Joe: Okay. And you started out with YouTube, so at that time there were not a lot of experts in the field of buying advertising, buying that advertising space on YouTube. Patrick: That's right. Joe: You know when I … when Jason sold my business back in 2010 I was spending a boatload of money on Google AdWords and I learned it from the ground up. I did it myself starting in 2005 and I … at one point I never had any training so I can't imagine how much money I wasted over the years. I mean it was a point where I topped out at spending $45,000 a month. I mean Jason loves to tell the story of how I got mad at American Express because I went above my average so I cut my advertising in half and it's the stupidest thing I've ever done. But I did it because I got mad. It is a ton of money; I blew a ton of money by not being the expert. But you guys learned that expertise in terms of buying ad space on YouTube and then you expanded to the other social media platforms. So are you now doing paid ads on Google AdWords, on Facebook, Instagram, Snapchat, things of that nature? Patrick: Absolutely DBM, Amazon, all the ones- Joe: What would DBM mean? You got me right there. Patrick: Sorry … Doubleclick Bid Manager is Google's DSP solution to get the rest of the web that's not … that you can't do in AdWords. Joe: And what's DSP stand for? Patrick: Digital Supply-side Platform, so that's how Google goes and buys display advertising on say the [inaudible 00:16:36.9] within New York Times. Joe: Okay. Patrick: Yeah. So it's another Google product. It's part of their Google Suite and actually it's interesting that you bring that up that's … that they had a tagging solution there that … and we find this a lot in companies that are running small businesses on just AdWords that you can get really good multi variant testing on that platform rebuilt technology to allow you to expand that. I don't know how extensive you got with your test. But one campaign maybe you have 40 different variables, maybe you're really good and you get up to a hundred. We'll do like 6,000 with their technology. Joe: Wow. Patrick: So yeah we're testing age, demo, interest, topic, keywords- Joe: Let's get really down to it. People that are listening, their ears might be perking up and this is why we're talking because you don't get to be number 17 on the Forbes fastest growing companies by screwing up. Patrick: Yeah. Joe: Because you wouldn't have the clients that would be referring and helping you grow your business further. Patrick: That's right. Joe: So my initial thought as I said on our first call was more often than not I do valuations and exe-planning for people and see that they were doing fine on their own advertising. Managing it themselves and then outsourced it and it totally blew it up as in bang and their cost for acquisition went up. And usually, in my experience, it's not a great thing. Your success in having people use your services changes my mind. So let's talk about specifically we've got folks that are … was their physical product owners and of course there's content as well but I think you said you don't really do a whole lot of content stuff. Correct me if I'm wrong but let's say we've got physical product owners that are mostly because of the crazy growth on Amazon doing Amazon sponsored ads our advice is always go well beyond Amazon grow your business so it's not one revenue channel. Your value is going to be higher but they are challenged with how to do that. So do you do an analysis on a business and you're looking at Facebook advertising for that physical products, do you take over the Amazon, sponsored ads, do you do Instagram all of these things? Patrick: Yes, all of them. And you know what before we start with any business we start with an audit to get to a genuine conversation. You'd say okay here in the platforms you're on tell us about your objectives, lets pull your data into a dashboard that you'll own and take possession of. And more so you … where we see some quick wins and easy gaps and then we'll go take you know what if you like what we're saying we'll go run a test for free to see if we can improve what you're doing. Joe: How much is the cost of the audit that you do? Patrick: It doesn't cost anything. Joe: Okay the audit is free and the test is free. Patrick: The audit is free, the test is free. That's right and we just rolled out this … the reason I'm talking to you and I'm just talking to Jason about this is you know we just rolled out this Strike Marketing Partnership. You know we have a very large e-commerce company under our belt right now and we are able to take that business and improve their cost per lead from $80 to $16 and it really grow their business. They were able to- Joe: Were they profitable at $80? Patrick: Yes. Yeah, they were. Joe: Okay. Patrick: Dramatically improved their numbers and now they're on a path to being a billion dollar company. Joe: And so you took it from $80 cost per lead … was it cost for lead or cost for acquisition or both? I guess it doesn't matter but you took it from 80 to 16 and then where they able to use the same budget or I mean- Patrick: They were able to increase it. Yeah you see that's the key and I think the one point I want to make Joe is that we are entrepreneurs here and we're in the advertising marketing space and like one of the guys that's on our staff started panatea until he started the March Air Movement and sold it to a very large Japanese company because he doesn't need to work. But he's passionate about entrepreneurs, entrepreneurship and he's an expert in building that brand. And when you said content you know content is critical in … when you start talking about AdWords and multi variant testing you can't apply that same learning over to Facebook. It's a completely different platform. Everything is grouped together. You have to be a little bit patient and let Facebook find that first customer for you. And then it starts to learn who your customer is and it's started in and it's off to the races. But if you're open at that platform and if you're doing it the same way you're doing it on AdWords whether it's YouTube or just AdWords so you're not going to perform there, you're just … you're not doing it right. Joe: Okay. Patrick: So- Joe: What are in that Amazon Seller account? Do you guys handle the sponsor ads as well? Patrick: That's right yeah and we have a seat on Amazon so we have a partnership with them. Seat means that we get a seat. Joe: You know I was going to ask that. Patrick: Yeah sorry. I can see it on your face, what's a seat? Joe: Okay. Patrick: And seat that means that we're in their partner program and we can log into their technology and buy inventory at stale. Joe: Sure. Patrick: So … yeah and that means we also have a rep, and that's the other thing to is that these platforms change all the time. And one of the recent ones was GDPR it's made a … GDPR oh. Joe: Come on now GDPR what's that? This is going to be the acronym show. What is it? Patrick: Yeah the acronym … I'm sorry, I spend a lot of time in advertising so you know neither all … there are all things … GDPR is a … it's a European Union situation where the user is in control of their own data. Joe: Okay. Patrick: And the platforms, you have to basically ask permission or I think you've probably seen on sites you go to now. They're saying a. so do you like content, you need to accept my cookie. And if you're in someone's database right now and you have a European client in your database you needed to e-mail them and say hey by the way I need you to okay the fact that you're in my database. Initially, don't do that, I mean don't be that; you can get fined significantly. Joe: Most of our … the people in the audience, the people that are listening I shouldn't say most I mean it's anywhere from somebody doing a hundred thousand a year in revenue to you know 40 to 50 million in revenue. So it's all over the map there a little bit. Let's give some stuff away for free here that I don't want this to be obviously you do the evaluation and you do the test for free. And then let me just answer that; let's answer the quick question because people are going to say well what happens after that? Do you get paid on a commission basis part of the advertising how does it … part of the advertise you spent? Patrick: Yeah I think that's why we fall in that advertising agent bucket because we get a percentage of the media. Joe: I did the same back in my Media Mind days when I used to buy time on radio; percentage of what you're spending. Patrick: There you go. Joe: And about the job you do on that cost for acquisition the more you're able to spend because the budget goes up. So it is the right- Patrick: Portion. Joe: Way to do it. Yeah. All right so let's talk about that aside do you have any sort of hot tips? What can someone do just on their own looking at their own advertising budget in whatever platform you want to talk about? Patrick: Sure. Joe: Give away some tips or what can somebody do that's using … let's start with Google AdWords. What's the biggest mistake people make and how can they fix it? Patrick: Yeah I think that one of the biggest mistakes, I mean you can kind of take this across all platforms is trying to figure out the audience and the actual attribution and then finding the adjacent audience. So I'll give you an example, and our artificial intelligence does this. The idea is that you need to expand your audience. So you find an audience that gives you a high lifetime value and you recognize that in keywords or interest in Google AdWords. For example, you might be targeting 18 to 54 year olds in AdWords. You need to break each one of those segments up and realize that 18 to 24 year olds aren't interested in the same thing as a 45 and through 54 right? So if you're trying … if you're targeting people who are interested in the NFL, the 18 year olds that also have that same interest are interested in the UFC. And so you have to find those adjacent audiences to lower your cost of acquisition. Does that make sense? Joe: Yeah. Patrick: You expand the reach of the audience size and that's something that our technology does and our big people are doing that. Joe: Okay so it's finding out their like audiences. I always hear something on the Facebook algorithm in the paid advertising part of that similar audience or look alike audience, is that what we're talking about? Patrick: Kind of, on Facebook it's different. So AdWords is a multi-variant test platform. You're basically setting up … hopefully, you're setting up somewhere between 10 and 150 different campaigns. We're going to set up about 1,000 to 6,000. Joe: I think I had five or six and I had multiple things underneath there. So you're talking about 1,000 to 6,000 campaigns? Patrick: What was what was your target audience age range? Joe: From the women 25, 54 but I honestly can't recall if I even know. No, not much. I don't want to talk about that because I lost a whole lot of money the more we talk about it. Patrick: Oh my gosh. Joe: Wasted money. But you're doing a thousand campaigns inside of Google Ad Words? Patrick: You can [inaudible 00:17:10.1]. That's the only way, get out to get that. No, no, no, that's my product. That's the only way to get down to how am I going to expand this audience? What does this audience …. what is this audience also interested in? So it … what you basically said, what you told the platform was I want women 18 to 54 is that what you said, 18 to 54? Joe: 25, 54 but- Patrick: 25 and 54 and you basically said they all have the same interest and they don't. Joe: No they don't. Patrick: And they're not even on the same device. So you've got to break it out by device; tablet, mobile, desktop. And you've got to break it out by each age group. You've got to break it out by each interest. And you got to break it out by each keyword. Because if you don't get that data in there you're science is [inaudible 00:28:04.6] value is. Joe: Okay so someone doing this on their own in an Excel spreadsheet doing … think they're doing fairly well odds are that they could be doing a whole lot better. Patrick: Basically. Joe: Right. Another … okay so the tip there was I keep, I want to call it look alike audiences but it's not. Patrick: Just call it multi-variant testing. In AdWords, you've got to multi-variant test, and you've got to get as granular as possible to get the learnings out of that, out of that platform. Joe: Multi-variant testing, okay. Patrick: Yes. Joe: Second so the tip, the next thing you'll sit down and tell somebody to look at? Patrick: So on Facebook, it's completely different. You can't, you have to bucket everyone together and then as soon as Facebook finds you that acquisition and that's you know obviously Facebook and Instagram then it starts to learn okay now I know who you're looking for and it starts to find all the people that look alike. That's where the look alike part comes in. Facebook's AdWord is working in the background to figure that out. When we first set out it might be looking at your return and saying oh my gosh I'm doing way better on AdWords. You have to stick with it. And one of the things that we see as well is that you have a longer sign up or click to buy solution in your platform. What you'll see is people will start that buy on Facebook and they'll get to your form and realize that they don't have enough time for this and they need to go sign up on the desktop. And they'll go to Google search, look up your brand and you have to be able to do that. And that's where that DCM code comes in to play; from double click. Joe: Okay. Patrick: It actually digi up and see the assist on Facebook to AdWords, give the credit to Facebook that was the person who … that's where they saw the ad. They'll just go in to the desktop to finish filling it out Joe: Okay. Patrick: That makes sense? Joe: I did evaluation maybe three weeks ago for someone that back in the first quarter they reduced tremendous volume in their business by Facebook advertising. And then the algorithm update hit in I think April, you know by May. And they went from let's say a half a million a month in revenue to 40,000 a month in revenue. Patrick: Yeah. Joe: Incredibly painful. Patrick: Yeah. Joe: They then jumped to Google AdWords and made adjustments on Facebook. But that type of algorithm update how do you and how does your agency … [inaudible 00:30:34.3] agency, how does your service address that, fix that, take care of that, and make sure that your clients are not going to be suffering from that major algorithm update that Facebook seems to be doing on a regular basis? Patrick: Yeah, it's a good point Joe I mean we're all sort of at the mercy of the changes that happen. That update may have been Facebook's response to Cambridge Analytics which was kind of like on the back end of that GDPR stuff I was talking about. So they have made changes and all these platforms change all the time. What we had is like when I was talking about Amazon with the seat, we're in Facebook's Ad Manager; we have a Facebook rep so we … those changes come to us before. Hey look here's how you're going to have to set these campaigns up in the future to be successful. Be prepared for this, this is going to be our algorithmic change and they'll never tell you what's in the science behind it. But you bring up a valid point about Facebook; it is a very content rich platform. You have to be testing instead of multi variant testing, different light items of campaigns. What you're really doing there is your multi-variant testing creative. So you have to look at an audience and you have to understand is the audience tired of my ad? They're seeing the same ad over and over again. Are they tired of that ad or is the audience exhausted with my product? They don't want it anymore and I have to go somewhere else. But typically what we're doing in Facebook is a lot of creatives popping. So well create a slot, 15 different pieces of creative image a week period [inaudible 00:32:19.0]. Joe: So with AdWords the campaigns you could have a thousand plus potentially. Patrick: Yeah. Joe: Maybe at least 6,000 with Facebook it's more about the creative and fifteen different creatives over a two week period. Patrick: Yeah that's right. Joe: And then you'll continue to test that and swap it out to just continually monitoring the click rate and conversion rate. Patrick: That's right. Joe: What about video on Facebook is that something you're doing and recommend? Patrick: Yeah you know [inaudible 00:32:46.1] there are working really well, there's video component in there. But yeah we're seeing great conversion off of short video. And you know you … on that creative side you have to have high quality images and the videos don't have to be very long; two, three … three to six seconds perfectly in there. Joe: I think the quality I think the audience gets because that's the number one thing in terms of their own website and the Amazon seller accounts is top quality photos that should be the first thing. All right so we talked about Google AdWords, we talked about Facebook, any other thoughts in terms of you sitting down with somebody having a drink and what they should look at if they're running an e-commerce paid advertising campaign? Patrick: Yeah I mean actually on the paid advertising side I … you just have to keep exploring the platform's interest, is that really good … if you know how to use that platform it's becoming a very good conversion platform. And it's interesting when you start to see these new platforms come out typically because they're new there's not a lot of complex decision there so if you can … it's kind of a land grab. It's kind of like what Facebook did to Google. Facebook was a new platform, they finally got their Ads Manager to work properly and Power Editor is what they call it. And people have done really really well. Same thing is happening with Pinterest now. They've got their advertising technology and algorithm is starting to do really well in the backend of collecting data and saying oh this person who bought this is also buying this and they look alike kind of thing. Pinterest is becoming a CPA platform. Joe: Okay, so AdWords, Facebook, Pinterest … and when we say AdWords when we say that we are talking about Google content searches plus I assume were talking about YouTube looped in there as well. Patrick: Yeah YouTube is very tough in terms of direct conversing. What you have to do on YouTube is you use YouTube as a mid-funnel driver to your branded keyboard search. So I know that that sounds challenging but your creating an awareness campaign but you're looking at how that's driving cheap CPA in AdWords because it's your brand and that costs less than say some generic term that like clubs or something like that; whatever you're selling. Joe: Okay. So when you work with a client do you work on … obviously, you've got a budget that you work on, goal setting with either cost per lead or cost per acquisition things of that nature. People … my point is that I know that when I was in the audience is just listening thinking about hiring someone that I was worried that they're going to blow up my budget on it. Patrick: Oh yeah. Joe: Do you work with them on all those goals as well? Patrick: Oh absolutely and everybody is logged in. We're typically buying on your account so nothing's getting taken out of there. And again like everything starts with that audit. But back to your point about I think what entrepreneurs do is they need that margin or store ad to be really high to afford the inventory. And what we go about with Dave and some of the other entrepreneurs here is we want to help you with that. So we'll [inaudible 00:36:19.8] with you so that you can take a little bit more risk on the advertising side. And we talked about this a little bit before the show and it's what I talked to Jason about- Joe: Yeah let me just jump in and get to the point so people understand. Patrick: Yeah. Joe: Part of the biggest problem that a bootstrapped physical products company has is amazing growth and lack of capital to buy more inventory; they're growing at 100% month over month, year over year. And they're taking all of that working capital and putting it right back in inventory and just trying to keep up. And what I do or anybody at Quiet Light does evaluation for that business we talk about planning. One of the simplest things to be more profitable is just don't run out of inventory. But it's kind of hard because they run out of money and can't keep up with that growth. So what you're talking about is as an agency, as a firm, as a partner- Patrick: As a partner. Joe: You're willing to work with them and lend them money to buy that inventory. Patrick: That's right. When we went from $80 to $16 CPL, we broke our partner's logistics. That … I can sum up what you're talking about in just amazing growth; we have the same problem. So you don't have enough capital, no bank is going to give you a decent loan, your business is too young in the first three years and so we recognize that. We're able to look at your advertising and we'll tell you what we can do on the execution side. But we have to make sure that you have the logistics down in the inventory to go take those risks. And we want to take those risks with you. So overall it's to grow your business as big as you possibly can. So that's the goal. That's how we make money. Joe: It's [inaudible 00:38:11.9] it's not all that different from Quiet Light, we're here to help. We have that … sometimes that stigma of oh you're a broker and that was the hardest thing for me going from entrepreneur owning my own business to entrepreneur that's a broker advisor is that those entrepreneurs they say you know I never want to sell my business. I don't want to talk to you. I don't want you to talk me into something. But we are here to help and help you grow your business and build that relationship so that when you plan to sell you'll exit and you'll exit well. Patrick: That's right. Joe: And what you're doing is the same thing is you're helping more than anything else. Of course, you're a business trying to make a living too and obviously doing it very well. But you're going to do the audit for free, you're going to do the test for free. Patrick: Yeah. Joe: And then you're going to dramatically reduce that cost for acquisition or cost for lead whatever the case might be in what the parameters are that you set with the client. Patrick: That's right. Joe: And they're going to have a problem which is dramatic growth and they're not going to be able to keep up with the inventory. They probably already can't keep up with the inventory purchasing and you're going to be there to help fund the inventory purchases and keep this growing which allows you to spend more money on their behalf and a great cost really a great cost for acquisition and make more money for yourself along the way as well. Patrick: Yeah. When we started our company we did it on American Express and Google AdWords buy in YouTube. It [inaudible 00:39:37.5] credit card every $700, so you know I feel your pain that you were feeling and we get it and it's real. Growth is tough to manage; very tough to manage. So for me, I like to consider myself sort of a scaling expert whether that embodies locations and sales. I'm good at that. I mean there are people here that will just do that … building a brand from scratch and selling it for hundreds of millions of dollars. Joe: That's amazing that you get that kind of talent that is choosing to work with you. It's kind of a great working environment for these folks. Patrick: Yeah. Joe: Ok look I never have to work again for the rest of my life but you're making it fun and we're changing people's lives so let's go ahead. Patrick: Yeah and think about Joe, I meant it's exciting. I mean you're in this business because you get to meet really interesting other entrepreneurs. And they all bring something interesting to the table. When they take a nap on we've all been in that battle together and this is a new sort of idea like why are you doing this so- Joe: It's great. Patrick: Yeah it's got to be a part where we're really excited about it and happy to bring it to the market. Joe: Yeah listen, I want to end it here simply because people should be reaching out to you. It's a very least they're going to learn something in the review process. They're going to learn at the very least what they're screwing up on, what they're doing wrong, and what they can do. Choose to do it themselves or- Patrick: Anything works, that's right. Joe: Have you test it and prove that you can do it better than they can. And then they can free themselves up for other things as well like additional product development and clean documentation on their financials. So I say that in every podcast episode hire a good [inaudible 00:41:23.0]. Patrick: That's right. Joe: And one priest, they've heard me preach before. Patrick listen thanks for being on the show. Thanks for taking time out of your day I know you're very busy. We'll go ahead and get this produced get it out to folks and share it with you as well so you can share it with your team. Patrick: Joe thanks for having me. Joe: It's great man, thank you. We'll talk to you soon. Patrick: All right man, take care. Thanks for listening to another episode of the Quiet Light Podcast for more resources from this episode head over to quietlightbrokerage.com. If you're enjoying the show please leave a rating and review on iTunes. This helps share the messages from the show with more business owners like you.   Links: Free review and test: hello@strikesocial.com Inc. 500 Ranking Strike Social

Brendan Kane is a growth hacker and influencer-marketing expert who works with Fortune 500 companies, major brands, and global celebrities. As the Founder of Social Ink, he helps create interactive experiences between celebrities and their fans through digital technology. He is also the Managing Partner at SEAkers, a global network of growth hackers who help clients scale, expand and accelerate their brand internationally. Brendan thrives on helping his clients find and engage new audiences around the world. He is the hired gun behind brands such as MTV, Rhianna, Paramount, Ikea, Taylor Swift, Universal and Yahoo, helping them unlock value and transform their business on a global level. So far, the apps and platforms that Brendan has created for his celebrity clients have been accessed by over 50 million people worldwide. Brendan started his career in 2005, as the Head of Interactive Media at Lakeshore Entertainment. In that role, he worked on 16 different films that grossed $685 million dollars worldwide, and he pioneered the first ever influencer campaigns to effectively promote Lakeshore's movies. Today, Brendan is known for the innovative app that he created for Taylor Swift and Rihanna, and which can automatically turn any Facebook profile into a website in less than 60 seconds. In partnership with MTV, Brendan has developed an advertising technology that monetizes consumer-to-consumer interactions within social networks. He has also served as a consultant for the NHL and NFL Players Associations on how to bolster their digital offering for both players and fans. Currently, Brendan is advising Strike Social, the largest TrueView Advertising and YouTube Intelligence company, which runs over 2,500 campaigns a day for brands such as Disney, Fox, NBC, Netflix, XBOX, LinkedIn and many notable Fortune 100 companies. In addition to his consulting business, he is also a mentor at Techstars and a keynote speaker at industry events.   Links: Brendan on LinkedIn Brendan on Facebook Brendan's email at SEAkers