Branding You Real Estate

I have found that defining my core values has been imperative to designing my real estate business! Well, not only that, but also to make sure that I am running my business efficiently and effectively to align with who I am, and what I want out of life. Because if I don't take control of my life, others will. In episode 91 I gave you an example of my core values. I wanted to elaborate on that a little bit and give you some journaling prompts to help you design your own core values. Take a listen, grab your notebook and get to journaling!

Whether you are starting brand new in this career, or if you've been in it for decades, you need to have a set of core values that you live by! I promise you, by having these core values, you'll have more clarity, you'll start running a business that you love, you'll be more efficient, and this is the exact key that you need to have work- life integration

You have to do audits to understand how you are spending time and money to generate your leads and grow your business. This is one of the most important things you should do every year! This is the key to working smarter not harder!

It is that time of year again, reviewing our past year and planning for the future! One of the first things you should do, is identify your key performance indicators, and actually measure your results. This small practice in my business has saved me so much time and a lot of money and helped myself and my team focus our efforts for a higher return.

It's not too late to implement a holiday marketing plan for your real estate business! Take a listen for some ideas

Congratulations, you got a listing! Now, what should you do? This podcast is a simple as that, now that you've signed the listing what are the next steps and how should you take care of your clients from the second you get it up on MLS to the closing table, and beyond!

I have loved the idea of holiday guides for years... but the overwhelm and not know how to do it stopped me. I searched online for how-to's and there was nothing. And still is nothing. So finally I sat down and just took action and designed my own holiday guide using Canva and Etsy and came up with a content plan and distribution plan. So here it is so you can stop searching and take action!

We've heard from quite a few Realtors that they want their admin to take on the social media. But they don't really know where to begin to train them. Here is your first step! A short and sweet guide for your admin that includes the initial set up and a workflow.

This may not be the sexy, flashy side of marketing but it's marketing that works! Collaboration! Start viewing your fellow real estate professionals as an extension of your sales team to help your clients get their property in front of as many buyers as possible. I promise this non-ego way of marketing their property will help you win more listings... any sell more homes! Take a listen, make some notes and add this to your marketing plan.

Marketing continues even after you win the business! How you nurture your listers will become your brand, well, and keep your clients happy. Recently I realized I needed to sit down and break out my workflow and be consistent with it and put it into action. So here I am sharing it with you and I highly encourage you to continue marketing and nurturing your current clients. Workflow and guide in the podcast.

Short, sweet, to the point! How to us AI to write listing descriptions and additional marketing copy for your listings.

Let's talk luxury! These two ladies have mastered serving luxury clients and luxury rental properties in the US Virgin Islands. They are an internationally recognized luxury property management (vacation rental) and concierge business and what's super impressive is that they have accomplished this in just two years! I loved learning about their journey and how having strong values and a clear and concise brand has lead them to success. Whether you are breaking into the luxury segment of the real estate market or are interested in expanding your business services to either (or both) concierge services and/or managing luxury vacation rental properties I promise you'll get some great takeaways! How to follow them: https://instagram.com/islavitavi?igshid=MzRlODBiNWFlZA== Website: https://www.islavitavi.com/ Seascape: https://www.instagram.com/seascapevillastx/?hl=en

If you know me, you know I love a little bit of the woo and self-care talk! We talk strategy, and tactics here at BYRE... but without energy, excitement, clarity, creativity, and the ability to problem-solve, you will stay stagnant. So, I am committed to bring on experts to help you take care of you, so YOU show up as the best version of YOU in your real estate business! This time I brought on a sleep coach - I know, pretty freaking awesome! I am honored that this renowned sleep coach, Derek Lacey, joined me and shared all of his sleep secrets, specifically bringing it back to high achievers. And we know, all of us in this industry are likely categorized as hustlers, high-achievers, go getters and the like... and with that comes stress that leads to restless sleep or pushing ourselves to work around the clock or starring at our phones and checking our email before bed. So take a listen, change your sleeping habits, and change your life... I promise, your real estate business will improve too! Want to connect with Derek: HOME | Derek Lacey Coaching

Well, there is SO much in this podcast with THE Texas Land lady, Jada Jo Smith owner/broker of Orange Blossom Real Estate! There are like 10 different amazing topics, all that leads to building a feel-good business! We started this podcast knowing our main focus would be on "The Emporium", but as we got talking this podcast turned into so much more! From understanding the difference between a big brokerage and starting up your own small, boutique brokerage, to land stewardship and turning her brick and mortar brokerage office into an emporium that includes a small boutique shop, a space for natural health services, and a place to be s source of information for all things local. Get to know Jada and all her goodness - Links to follow and support and show some love below: Other Podcast about land stewardship  Jada's LinkTree Jada's Insta

Many of us enter real estate because we love homes, and we love interior design! Or maybe you got into real estate and found that you had a passion for helping your clients rearrange their furniture to increase the salability or help them envision their new space with a fresh look. If you have ever thought about how you can work interior design into your real estate business, you have got to tune in to this amazing episode with Megan Gribble! From the show notes below find Megan's dreamy instagram and a link to her business coach: Megan Gribble | South Florida Realtor + Interior Designer (@megangribblehome) • Instagram photos and videos Her coach that she raved about: Dakota Design Co (dakotadesigncompany.com)

Oh hey there! Just stopping by to say hello and give you an update. I am finally ready to come back to the podcast and can't wait for the year ahead. I hope you will join me - again if you have been an avid listener - or just join me if you are new! Reach me on Instagram Brandingyou_realestate

I always like to go about everything as strategically as possible to make sure that I'm capitalizing on an opportunity, and this goes for QR codes as well! QR codes have been around for a while, but they simply have just been used for people to scan to get more information. But why not incorporate this into your print Marketing to connect with potential clients and customers on the other end? Listen in to just up your QR game and grow your real estate business.

Look around at your life and what you are already [enjoying] doing... and then leverage the heck out of it! I get my inspiration for everyone around me - and this episode I was inspired by some of my friends in the industry. Often, we over complicate and look for marketing opportunities "outside" of ourselves and our life. Why not lean into what you already love doing!? So this little podcast is all about taking ONE thing, specifically a lifestyle activity that is already built into your life, and capitalizing on this opportunity. Still a little confused on what I am talking about or how to do this? Listen in! And if you want to connect to design a marketing campaign around your preferred lifestyle activity, reach out to me at brandingyou_realestate on instagram! Corinne xxx

Once you grow your email list (see episode 74 for some strategies to grow your list) you should then leverage this list to stay in front of potential clients, customers and referral opportunities. That's where we get into the part two of your email marketing campaign. It is not their job to remember you are a real estate agent… it is your job to remind them! Tune in to learn how to maximize your database along with strategies to automate communication. We will end with an example of an email marketing campaign that you can start implementing. Happy Branding! I would love to connect on Instagram @brandingyou_realestate

Email marketing is a HUGE part of a successful marketing strategy in our industry as real estate professionals. There are two major parts of a successful email marketing campaign - growing your email list then leveraging this email list by sending out consistent, relevant, interesting and value-added content. Growing your email list will have a direct correlation with growing the money in your bank account. Of course, for the later to happen, you must engage with your list. But in today's podcast we are focusing on the first step of having a successful email marketing campaign - Growing and Building your database!  Grab a notebook and tune in... then get ready to take immediate action!  I'd love to connect with you on instagram - you can find me at brandingyou_realestate. Feel free to stop by to say hi, send a question or just bounce ideas off of me!  Happy Branding xxx Corinne 

We are piggy backing off of the last podcast, episode 72, with Jessica Oyanagi, where we took a deep dive into getting mentally prepared to make the jump from 9-5 to real estate business owner. Did it ignite the fire but you aren't really sure where to start? This podcast gives you a very clear roadmap to get you prepared to quit your job and become a real estate professional. Side note don't write your resignation letter just yet! Even though you may be ready to throw in the towel at your J.O.B... Hold off! It will take time to study and take the test, understand the ins and out of the industry and brand build. BUT there are things you can start doing now (part time) to get prepared to launch your real estate business.   You can contact me on Instagram if you want to chat more - i'd love to have you in this amazing industry!  Branding You Real Estate (@brandingyou_realestate) • Instagram photos and videos Happy Branding! 

Are you seriously considering jumping into this crazy, amazing business of real estate but not ready to leave your safety net of your 9-5? This episode will give you so much inspiration and motivation to finally make that jump!  Jessica is a multi-passionate entrepreneur running three businesses, real estate being one of those. This podcast is extremely powerful and I feel certain that by the end of it you will have a different perspective, less fear about starting your real estate business and possibly get that final push you need to c'est la vie to your corporate job and say hello to a life as a CEO. This is a powerful episode, so get ready for your mind and heart to be rocked!  xxx, Corinne King 

Vacation renting is such a great way for real estate professionals to invest in their future. But like anything it comes with its challenges. Recently, much of my time has been put towards getting our two vacation rental properties ready. Maybe that's why you haven't heard from me on here! So I wanted to share with you a couple things that I learned along the way over the past couple months getting our rentals ready. Tune in and If there's any questions that were answered, feel free to reach out to me on Instagram at Brandingyou_realestate

Take control of your time, because if you don't someone else (& this industry) will. Today's topic on time management we are covering the whole picture of TM from mindset shifting to time-blocking (& so much more).

Welcome to a new series, the car ride special(s)! Okay, maybe not a new series, but I decided to throw perfection out the door and record in the moment (in a really noisy car). As a busy real estate professional, 70% of my time is in the car between appointments. This 1. is very efficient and I love efficiency and 2. this is where I do my best thinking! So today enjoy this little car ride special, understanding that your health = your wealth, and when you take care of you, you will perform better, give better service, be more focused, make less mistakes, be more efficient, and ultimately this will all trickle down to improving your bottom line. My challenge to you is instead of finding more things to-do to get more business or more marketing or more branding, why not use the time you have to take care of you, consistently. I promise if you make this one change, you will see a difference in your overall business and achieve YOUR version of success. I'd love to connect on Instagram at Brandingyou_realestate.

I almost didn't share this podcast with you because it may hurt my credibility… but I would be a terrible representative of BYRE if I wasn't being honest with you. I remember the first time I was fired, ouch… it stung! I didn't realize that other agents have gotten fired too so I wanted to be transparent and share with you so if and when this happens to you you won't beat yourself up about it. This is an important conversation that people aren't willing to have! So listen in and hopefully it will help you the next time you get fired by a client.

Hey you, are you in a vacation rental market or is your location possibly the next big thing to show up on VRBO? Pssst… listen in so you can market yourself as the expert when it comes to selling vacation rental properties. There are two parts to this podcast - 1. How to market yourself to attract these buyers 2. How to give great service to these clients (bc the service you give is what will set you a part from the pack). I'd love to connect with you more - Follow me on Instagram @brandingyou_realestate and sign up for my newsletter here https://byre.ck.page/963da0f54d

I kind of disappeared for a bit.. life is crazy, still is! So I wanted to pop by to give you an update on this season of my life and also talk about embracing the seasons as Realtors. I feel like our industry consistently promotes the hustle… but why not embrace the seasons? So here is your permission to embrace each season as it is! Can't wait for you to listen in and I'd love to connect with you! Follow me on Instagram at brandingyou_realestate

Strategically selecting your marketing channels is a crucial part of your marketing plan to ensure you are maximizing your efforts to get the highest return. If you are in the middle of planning your year to come, this is a great time to listen in and take a few moments to clarify your marketing channels.

Your workflow is what keeps you going, organized and focused on needle moving activities in your real estate business. Literally the last 3-5 years I have focused on creating a workflow in my real estate business so I can be more productive, less stressed and more focused on activities that will grow my business. I break out my three (simple, yet very powerful) strategies that have improved my work flow in this podcast. Remember, you need to figure out what works for you and your personality. So take what you can from this podcast, test out a few things, choose what works for you, then stick to them! My 3 ways that improved my workflow: 1. Time Blocking - Especially on office days 2. Day Theming 3. Focus on three priorities (or less) each day and say no to everything else PS. I would love love love if you could leave me a rating or a review :) I hear this helps other people find my podcast too! PSS. Follow my on Instagram for lots of marketing and business strategies and mindset work and coaching - BrandingYou_RealEstate.

Anyone else gearing up for their business planning season? My season is always the last quarter of the year, and that is only a week and a half away as I type this. October 1st - December 31st I set out to use this time to reset, evaluate, review and plan for an epic business and marketing plan for the coming year. More than that, I use this time to treat this season like a celebration or retreat - celebrating what I have accomplished and celebrating the year to come. For a productive biz planning season you should schedule it, celebrate it, have accountability, get clear on why you are doing a planning session, get organized ahead of time with a plan in place. What do I do once I am in my real estate biz planning session: Celebrate, reset, audit my production, set very intentional goals, review my marketing foundation (ICA, branding, etc.), create my entire big-picture marketing plan for the following year, decide what process, SOP's, systems I need to put into place before my fiscal year starts and put together a a project plan for all. Need accountability, frame work, a plan, guidance? Join The Marketing Academy: Designed Just For You, Realtor! Enrollment closes on October 3 and class begins on October 4th, 2021. If you didn't make it to this year, that's okay, we will be ready for you next year the first Monday in October. Have questions about branding, marketing, real estate, The Marketing Academy? You can reach me on Instagram @brandingyou_realestate or by email Corinne@brandingyourealestate.com. Happy Branding Corinne XXX

Ready to take another step out of your salesman position into your role as CEO of your life and real estate business? One major component of that is getting really clear on your business promise. In today's episode get clear on what a business promise is and why it is important to every aspect of your business then we walk through the three major components on how to write your business promise. You can reach me on Instagram at BrandingYou_RealEstate, on my website at brandingyourealestate.com or by email at corinne@brandingyourealestate.com

Marketing partnerships are so important for brand awareness, lead generating and building your email list. If you are looking to build your real estate brand quickly or want to get in front of a new sphere, STRATEGICALLY (make more connections, with less effort or money), marketing partnerships is where it is at! The issue, most people don't take the time to make sure they are partnering with the right businesses, charities or media companies and waste a lot of time and a lot of money. STOP WASTING YOUR TIME AND MONEY! Honestly, with a little intention and a little strategy, you will grow your business and stop wasting so much time and money. Listen in for some powerful information to help you strategically manage marketing partnerships: The why (you need media partnerships), the what the heck is a marketing partnership and the how to strategically go about marketing partnerships to maximize your dollars and time are all answered in today episode. Follow me on instagram: @brandingyou_realestate Sign up for The Marketing Academy: Designed Just For You, Realtor: The Marketing Academy (2021) — Branding You (brandingyourealestate.com) Define your Ideal Customer Avatar: https://byre.ck.page/ Shoot me an email if you have any questions about The Marketing Academy and if it is the right fit for you: Corinne@brandingyourealestate.com

This is one of the most powerful, insightful, life-changing podcasts EVER! I had the honor to interview Michelle Risi, the pioneer of this new way of real estate! Michelle is the podcast host of the Aligned Agent and she is the coach of the Mindset to Millions Academy. We get a snippet into the incredible work she does and the coaching she offers - and yep, you got it, we touch a lot on mindset work and her LE approach to real estate and business. Please follow Michelle Risi on Instagram - @michellerisi Check her out on her Website - www.Michellerisi.com For daily inspiration, please follow me on instagram here - @brandingyou_realestate. And if you are ready to design your best life, join me for The Marketing Academy: Designed Just For You, Realtor! Jump on the waitlist to be notified about the early bird special (Sept. 1 - 15, 2021) CLICK HERE FOR THE WAITLIST. The registration closes Oct. 3rd, 2021 and the academy kicks off on October 4th, 2022! I can't wait to meet you and to watch your life and real estate business transform! Please feel free to reach out to me with questions, ideas, or to simply say hello at Corinne@brandingyourealestate.com

Processes, procedures, & systems are the key to running a productive real estate businesses. Trust me - I have always been a fly-by-the-seat of my pants kinda girl so implementing processes was never my thing. However, slowly but surely I implemented process & procedures and my business and LIFE are benefiting 10-fold! Here is how this has helped me in business & life: Saving soooo much time by being more productive (not inventing the wheel every time) Saving soooo much time by being organized (I spend less time looking for things) Less stress! Like a ton of less stress. I am practically floating on a cloud over here (ok, not really, I have insane anxiety, but this has helped!) More money! By having a system in place, especially with leads, I am consistently making more connections & staying top of mind and this means I am selling more real estate and making more money! (& who doesn't love more money, and not having to feel like they worked harder for it!) I was recently asked "How do you check in with leads?"... "What does your process look like?"... And this podcast will answer my very own process! DISCLAIMER: This is a process that works for my personality, my workload/lead intake, and my real estate market. Take it all for your own implementation, or simply pick and choose what works for YOU, your personality and your real estate market. We are all so different and our minds work differently, so don't have try to force yourself into a square that doesn't fit. The trick is finding what works for you, and sticking to it until it becomes a habit. Oh, and of course, if you heard how freaking excited I was (sorry for the uber long winded description) about the upcoming Marketing Academy: Designed Just For You, Realtor, here is the waitlist click here -> Join The Mindful Marketing Academy Waitlist! (ck.page). And for daily inspo follow me on Instagram Branding You Real Estate (@brandingyou_realestate) • Instagram photos and videos Happy Branding! Corinne xxx

Hey Realtor, repeat after me " I am not an order taker, I am a consultant, a professional, a business owner." Stop allowing clients and customers to control the conversation and it starts with not picking up the phone. SAY WHAT! Yes, you heard that right. I probably have people who will disagree with me because this is their model of giving great service and being a great communicator. Heck, I was trained this way - to not have boundaries, to not miss a call, to jump the second someone tells me to.... until, I rushed to pick up that call one day and ruined my reputation within minutes because I wasn't "ready" or in the right head space or in front of my files to control the conversation... This was my aha moment and the model of the way I ran my business changed immediately. Since then, I have been able to give better service and control the conversations to not only benefit me, but my clients also. When you set boundaries around these conversations you control your stress, your reputation, how the situation is handled, your clients stress/emotions, the overall outcome (solutions) and it is way more productive (saving both you and the person on the other end a lot of time). For daily inspiration, ideas and motivation to improve your biz, brand and YOU as a real estate professional check me out on Instagram: Branding You Real Estate (@brandingyou_realestate) • Instagram photos and videos To get on the academy's waitlist click here; The (Mindful) Marketing Academy: Designed Just For You, Realtor

Ya'll know I love me some good ol' woo in my life! And honestly, I think mindfulness and mindset is hands down one of the most powerful things you can do as a real estate professional to go from meh to amazing! There is this gap between the professional life and living a mindful life that I am determined to bridge - one podcast, one post, one video at a time. Whether you are all about the crystals and the sage, or just dipping your toe in the mindset water or if you are reading this and saying what the heck is this lady talking about... I'd love for you to join me! I promise you there is a more confident, centered, creative, successful YOU on the other side of this soul work. Get ready to start making more money, and enjoying the journey while doing it! You can follow me on instagram here: Branding You Real Estate (@brandingyou_realestate) • Instagram photos and videos Or send me an email here: Corinne@brandingyourealestate.com Let me know if you are interested in joining the waiting list for the marketing academy coming out in October! Just shoot me an email and I will add you. Love, Corinne xxxxx

Lifestyle marketing is powerful in our real estate business! It allows you to connect with your ideal customer on a deeper, more authentic level, it comes with ease (&doesn't feel like work) & it connects with local movers and shakers which grows your brand much faster! Listen in to learn more about lifestyle marketing & how to put it into action so you can start growing your business and brand immediately…. While living your best life!

I talk about audits and reviews often. I find it so important to reflect, review and use what you learn about yourself and your business to create an action plan for the remainder of the year. If you take a little bit of time now you're going to save yourself so much time, so much energy and so much money - and ultimately make more money in less time (80/20).

As I head into the slow season, I know I need to make a plan to be productive. Going into your slow season with intention will give you the time and space for a mind, body reset and set you up for success when that busy season does come.

Inspired by a real conversation about someone whose business, and therefore her life/livelihood, was completely controlled by her broker because she didn't know the power she had to control her own destiny through branding & marketing. Remember, this is a business, your business and you can create it how you want!

Holy sh*t, gut punch... let that sink in and listen in...

Join me for this overly packed (but with all good things, I promise!) podcast! I have been dreaming up this podcast for way too long and it is too important to not get it out there. When you take your real estate business from thinking and acting like a salesman or employee to thinking and acting like a CEO, that is when your real estate business will reach new heights and thrive! Ready to take your mind and business to the next level - listen in!

Productivity does not equal busy! When you are productive, efficient and intentional with your work you get more done in less time, which means you make more money and have more time to actually live life. In this episode walk away with ideas, tips and mindset shifts to change how you run your real estate business. Follow me on Instagram at brandingyou_Realestate for daily Inspo!

Get yo' mindset right! How you show up in business determines how successful you are. Our unconscious mind controls our actions, controls our mood, controls our confidence and how we show up. When you show up as the best version of yourself and the most confident version of yourself you will see the magic happen in your business. It starts by recognizing these triggers, recognizing the negative self talk or limiting beliefs and rewriting the script and asking yourself what else can be true. By pairing mindset work with taking action and being strategic with your branding and marketing, your life and your RE business is going to drastically go to the next level. I dare you to listen!

Recently I became the Buyer... and learned so much experiencing real estate from a different perspective. My biggest take away... you better be damn good at real estate and the brand will come! Branding and marketing is important in our industry, but if you have a bad product (aka the experience you give your client), then you have nothing to brand and market. In this episode, get into the head of your buyer (hey that's me), to see what you need to do to build a strong reputation ... hint, it starts with being damn good at real estate! Keep on listening for some tips on how you can consistently improve your craft as a real estate professional. Resources for learning and growing and improving your crafts: NAR - SO MANY RESOURCES and training! Inman - Comes right to your inbox The Close - Free email subscription RISMedia Your own MLS - Review the hot sheet DAILY, understand the list to sales ratio, understand the average sales price, be able to look at a home and have a good gut feeling on the price. There are so many stats on your MLS. And of course.... follow me on Instagram for a little bit of everything to help you improve your craft as an RE Professional Branding You Real Estate (@brandingyou_realestate) • Instagram photos and videos

Is it time for your Quarterly Audit!? What is this quarterly audit, you say? It's you giving yourself your own review - it's tracking and evaluating your past quarter in order to prepare you for the next quarter... Actually, its way more than that.. it more than just prepares you, it allows you to pivot so you can maximize your time and money! There was not holding back in this podcast - I walk you through the why (because I know you are thinking this is a waste of time.. listen for the first 10 minutes and you will see why... then determine if you think it is worth your time), a step by step process on what you need to do to audit and then how to implement what you learned into a strategic marketing plan for the next quarter. One of my Favorite why's: Stop trading your time (and life) for money! There is a better more efficient way, now go out & figure out what that is so you can pivot now!

The key to maximizing a piece of content is making it so good that it encourages the reader to come back to that piece of content over and over again. For this episode we touch on why this is important, what the process looks like and we talked through several examples that you can take with you or uses inspiration for your next piece of intentional content.

Let's not glorify the hustle and grind, there is a better way, a way that allows you to enjoy the journey to success. It starts with changing your mindset... Listen in to understand what a grinding mindset looks like and what a grounded mindset looks like and how you can apply this to your real estate business to decrease your stress and be more productive. I would love to hear from you! Please reach out to me on Instagram at brandingyou_realestate 

Do a little... with a lot of impact! This is the trick to balancing life and work. To working smarter not harder. To doing more and making an impact by doing less. To being productive and not busy.

Collaborating with like brands and businesses is a great way to quickly scale your business. Whether you're new to the RE industry, starting fresh in a new area or trying to break through into a new part of the market, Collaboration is the key to getting you there quickly. In this episode we break out what is a Collaboration Strategy, why you should implement A Collaboration Strategy, the process and examples. For daily inspiration follow me on Instagram at Brandingyou_realestate