Damn Good Interior Design

Public relations isn't just about getting published—it's about what you do after the feature goes live. We thrilled to welcome our special guest who we have been working with for over a year. Alex Abramian, founder of The PR Collaborative, talks with us about the evolving landscape of PR for interior designers. With years of experience as a writer and editor for major national publications, Alex shares real-world insights into what editors are looking for right now and how designers at any stage of business can get press without big budgets or agency retainers.A non-negotiable for us--high-quality photography. The reason being is you can create stories in these photos and it doesn't have to be on a million dollar budget. Editors are currently obsessed with small, personality-filled spaces (think under 1500 sq ft, bold color, cozy vibes, and yes—pets!), and how sharing your client's story can make a bigger impact than simply showcasing pretty rooms.If you think you need a massive "luxury project" or a full marketing strategy to get noticed, think again. This episode is packed with practical advice on how to get published and how to leverage that publicity for SEO, credibility, and client trust.When you are being responsive, opinionated, and authentic, it makes you more appealing to editors—and how early to mid-career designers have more opportunity than ever before to break into editorial PR. Stop waiting for someone to come to you--it's time to show up and start getting noticed.Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Another Asked & Answered segment today and our very own Liz going solo! One of the biggest balancing acts designers face is pairing creativity with structure. Your vision is what SELLS the client, but your process is what DELIVERS on that promise. Clients remember the feeling, not the portal or the lists or the emails—but having strong systems behind the scenes is what ensures a smooth, mistake-free experience. Your process and creativity don't compete—they collaborate to create organization and provide a better client experience. We believe processes should are the invisible scaffolding, while the vision is the star of the show for clients!Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***Mentioned in this episode:The Design Paradigm

We believe one of the most underrated parts of a client journey is the intake process. This isn't about a boring list of preferences like if they prefer black over blue or which kitchen they like best. Instead, it's about asking the right questions to uncover how clients live, communicate, and make decisions. Our unique and customized client questionnaire goes FAR beyond aesthetics and dives deep into behavior, values, and lifestyle—ensuring a strong foundation for collaboration and killer design. This is how you can turn your 'welcome packet' into helping avoid client disconnects, set the tone for trust, and keep your projects on track. Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter ***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***Mentioned in this episode:The Design Paradigm

There's no one right way to run a design business—but there is often a better way.This is not to say if something is working for you—great. Keep going.But if you're stuck or wondering why the same problems keep popping up? It might be time to challenge the models you're using. How can you challenge the traditional business models, such as cost plus pricing and hourly billing? These are not the most sustainable or scalable options for growth. Instead we discuss considering alternative models that prioritize communicating value to clients. Determine what is NOT working for you--and find the better way.Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***Mentioned in this episode:The Design Paradigm

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for improvement. We share our tips--and even what Liz wrote a client just this week--about how to lead your witness with authenticity!Have a question--click here to ask us.Want to be a part of our Designer Salary Survey? CLICK HERE to complete and once we compile the results we will send it directly to you!RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

You can't lead clients from survival mode---well you can, but not well and not for extended periods of time. how How you feel directly impacts how you lead, sell, and scale. The mindset shift I have to use is to keep my business steady is the "attitude of gratitude."This "Asked and Answered" topic this week is slightly more personal but a question I get asked often when I am balancing all the moving parts of running a business. By redirecting negative energy into gratitude and giving back to others in some way, rather than staying focused on your problems, can provide far more lasting effects than you may realize. So while we go a little woo-woo this week, it may be a good reset to think about when you may been thinking the world is falling apart.Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business.It is not a smart business practice to sell blocks of time as a designer because it limits your growth and does not allow for future planning and calculated risks. This is not an effective way to market and value a designer's creative services. Selling based on the end product or creative vision is a better approach for setting yourself apart from competition. By selling transformational spaces and having confidence in your pricing will show your clients you know what you are doing and you are a professional.Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. NOW ENROLLING The Paradigm Shift - Website - ENROLLING THROUGH APRIL 15!4 months of business & marketing mindset & sales - Fast tracking the changes you need to make NOW to set your business apart from your competition. It is a lighter version of the annual program and will be a quick start in the business mindset realm for seasoned professionals and a more manageable amount of information for newer designers. It is a wonderful opportunity for designers who need help fast and are willing to put the time into it on their own with strategic assistance along the way. The Design Paradigm - The Interior Design Paradigm - Website - ENROLLING THROUGH APRIL 15!A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Sometimes the simplest of truths is what is going to move the needle and this begins with understanding who you are and your own weaknesses. We all have them right??If you have a team, or even if you are a solopreneur, you are still consistently working with others and there are always going to be challenges of working together. However, being able to understand their strengths and weaknesses is going to make you a better business owner. It is important for you and those that you work with to be honest and admit if they are not understanding something and try different approaches in their conversations. These tough conversations are necessary for growth and success in a company.We are sharing our simple mindset mistakes that may be holding your or your team back from having a successful working relationship and being able to work effectively together. Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Your marketing dollars are important. There are many elements to successful marketing and it starts with becoming part of the DNA of your business. This week we met with Denise Grothouse, the founder and CEO of Perfect Six Marketing, a company specializing in marketing strategies for the kitchen and bath design industry. In this episode we discuss the importance of having a strong brand voice and understanding your target clientele when it comes to marketing while also optimizing your #1 marketing tool--your website. You cannot be putting all your eggs in one marketing basket--but instead diversifying and leveraging where your leads come from to ensure a stable and successful business. Read more about Denise Grothouse below:With over 20 years of experience, Denise has mastered the art of growing businesses through tailored marketing solutions. Her proprietary methods have helped clients achieve exceptional sales growth, leveraging her expertise in SEO, social media, website development, and public relations.Before founding Perfect 6 Marketing in 2015, Denise co-founded and served as Vice President of Grothouse Inc., where she grew a multimillion-dollar custom wood countertop company. Her journey began after a devastating fire destroyed her fledgling business in 2005. Armed with resilience and a $5,000 credit limit, she rebuilt from scratch, turning setbacks into success. This experience sparked her passion for helping others achieve their entrepreneurial dreams.Denise's approach blends old-school hard work with constant innovation. She's deeply committed to promoting Made in America brands and believes in giving every business, regardless of size, the visibility it deserves. As a columnist for Kitchen and Bath Design News since 2017, Denise shares her insights with industry professionals nationwide.Beyond marketing, Denise serves on the leadership council of the National Small Business Association and actively supports ocean conservation through Perfect 6 Marketing's partnership with the Oceanic Society. For every new client, the company adopts a whale, underscoring her commitment to meaningful, sustainable impact.With a reputation for perseverance, creativity, and a compassionate approach, Denise continues to inspire businesses to thrive in competitive markets.Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't...

Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how important it is to pay for a good attorney in your state to develop a contract to suit your needs--or to get a CPA help to know when to become an S corp. -- Yes Virgina! it costs money to do these things. Who sold people the fairy tale this is a cheap business to get into? It is not. There are money and time costs. If it were a cake walk, everyone would do it. And by the grace of all intelligent creatures--- anyone who balks at pay to play, orders 9.99 contracts off Etsy, crowd sources tax advice---- and then has the huevos to complain about clients shopping them or not wanting to pay their 200 buck an hour fees??? Are ya kidding me with this? Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

I am PASSIONATE--and if you have gotten my weekly newsletter the past two weeks then you would know all those years ago in college my young professor's advice stuck. So we are re-releasing one of our most popular episodes and trying to reignite the flame in those that may feel it dwindling!Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table. Passion for my work is why I get up in the morning and being excited about what the day holds---and have an eagerness to jump into it. It's not always roses and mai tais but still--I am passionate about what we do so it keeps me going. Do not be afraid to be excited about what is happening in your business. Clients feel this energy and will gravitate to you if you embrace it authentically. We discuss the need to bring your A-game every day because you want to cultivate that enthusiasm and excitement for your clients as you begin their project. Have a question--click here to ask us.RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter and get our FREE downloadHidden Keys for Growth for 2025 - DOWNLOAD NOW***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Happy New Year! What better way to start off the year than with my top 5 marketing strategies for small business owners grow their businesses. Marketing is a mindset and not just an activity, and it takes time and effort to see results. This is not simply a standalone entity, it is ingrained in the essence of any business. Every interaction, from the moment a potential lead first encounters your brand, contributes to your marketing efforts. To build a brand that resonates and connects, you need to define who you are and who you aim to reach intentionally and this mindset should permeate all aspects of your business.Have a question--click here to ask us.NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

The process of procurement in a busy design firm is NO joke. You are not running popsicle stand, you are running a firm with various moving parts and you have to be able to have a way to track what is coming and going through your business. This is where checks and balances come into play to avoid costly mistakes and keep the firm running smoothly.We know discussing purchase orders can be a little bit boring but by practicing a proper purchasing process and using purchase orders can make or break your interior design business. Why? Because a purchase order ensures accuracy in tracking and forecasting, as well as plays a key role in auditing and cross-checking bills and expenses. We want to be able to have clear communication with vendors and this ensures that all the necessary details of a transaction with a vendor are documented, thus making it easier to communicate and avoid misunderstandings.ave a question--click here to ask us.NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

Cheryl is going solo this week while Liz takes a well-deserved little vacation. Cheryl is discussing managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes with the importance of managing clients' expectations during their project. Setting clear expectations with clients from the beginning, communicating clearly, defining project timelines, and always guiding the client through the process will manage the client's needs and manage the potential risks in the project. By creating a plan and forecasting future steps in advance this also helps to avoid surprises and disappointments and a key aspect of running a successful interior design firm. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things.Have a question--click here to ask us.NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

Who doesn't love an install day!? Sure, it can be hectic and exhausting but this is where you get to see the fruit of your labor come together. Cheryl went solo this week talking about In Detail's top tips for a successful install day! Having a team in place for installation that understands the logistics and are able to convey it to your movers AND your client is one of the keys to success. A strong install day is the icing on the cake for clients, so it's important to plan ahead and communicate clearly with your team and the movers. Did we miss any top tips? Share one of your faves and we will feature it in our newsletter! NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

How important is project management in interior design? Bottom line: Very. Because it saves your client money in the long run! This starts with having a clear and cogent scope of work to be able to refer back to when issues arise within the project. Project management, how it is handled and why you do it can make or break a project. This means being able to handle a client's question without running for the hills and not only reminding them but also affirming their decision in why they hired you. This will allow you to ensure a smooth and successful project with a client that trusts you and understands the value of project management. Have a question--click here to ask us.NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day. We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take responsibility for changing them, regardless of the circumstances or excuses. Our energy is what propels us forward to utilize time in the best possible manner.NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.We had a great discussion with Jude about the power of storytelling and pulling back the veil of your brand identity and how this can help designers connect with their audience in a more authentic way. We also discussed the importance of being vulnerable and showing the real person behind the brand. Chery and Liz emphasizes the importance of showing behind the scenes and the unique process and challenges that each designer brings. We also discuss and emphasize the importance of building relationships with clients, rather than viewing them as simply a source of income while sharing practical ways designers can identify and showcase their core values to attract aligned clients and opportunities. To get your free resource from Jude - click hereNOW ENROLLING FOR THE DESIGN PARADIGM A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

How good of a partner are you to your vendors? Strong vendor relationships are a secret to success! Many designers do not think about their vendors until there is a problem. This approach does not allow to maximize the partnership. Getting to know your reps, your customer service people, and marketing team can enhance your bottom line and the customer experience you provide to your own clients. Learn Liz and Cheryl's eight best tips for getting the information you need from your vendors and not getting just want you need but how to make it a win win for the both of you.NOW ENROLLING FOR THE DESIGN PARADIGM A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:The Design Paradigm - One on One Business Strategy ProgramThe Design Paradigm

Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated.NOW ENROLLING FOR THE DESIGN PARADIGM A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?Positioning is incredibly important for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!Looking to unlock your firm's potential? Join us in 3 Days of Business Savvy with "Positioning for Profitability" guiding you through the THREE strategies to feel confident in your business model, take the action you need to implement, and project the income you could (and can!) make.Learn more now!RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business ONE ON ONE coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Mentioned in this episode:Positioning for ProfitabilitySave your seat now! https://www.theinteriordesignparadigm.com/minimumexpenditure3day

If you have known me for a while you may have heard my "Top 12 Truths for Being a Shopkeep" and one of my faves that I stand by is "Retail is not for sissies!" And I know that our special guest, Christina Van Blake of Home Design Dover feels the exact same way. Christina, or as some call her Christi, is the own and prominent designer serving the Maine and NH Seacoast area for over 22 years. Her specialties in color, pattern and texture come from 3 generations of designing women which you will learn from listening. Christina truly enjoys her work, her clients and design of all kinds and her enthusiasm for the art of this business ensures each client fully understands the options and choices, why they work, and how they reflect their personal taste with the end result being a carefully curated space that feels uniquely personal and beautifully functional. Join us as we discuss the ups and downs, with a good sense of humor, of owning a retail showroom and how to mix and integrate with a full service design firm. There are so many moving parts that are dealt with on a daily basis of owning a retail showroom and you must hone your knowledge on selling and understanding the vendors that you choose to get into bed with (so to speak, see what I did there)! This will not be the only time Christina joins us on the podcast--retail is one large beast and we want you to join us in the journey!RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Listen up folks--we all have a love-hate relationship with social media right? Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Liz is off handling projects and Cheryl seized the opportunity to speak with a pro podcaster and social media guru, Darla Powell of Wingnut Social. Darla was a police officer, turned interior designer, to now founder and director of her social media agency. Being well-versed in the design industry, Darla saw a need for a social media agency focused on marketing strategies and practices specifically for interior designers and architects.If social media is not your strong suit--do not be afraid to hire outside help so you can focus on your strengths within your firm. And like you encourage your clients to TRUST THE PROCESS, you must be doing the same in your marketing efforts. Listen to Cheryl and Darla discuss the importance of strategy, challenges you will face, and how to utilize AI without losing your authenticity! You don't want to miss this episode! RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

What should you do when a client starts sending you items to evaluate? In this episode we discuss handling changes that the client initiates in design projects and the importance of respectfully evaluating items that the client provides to ensure they fit the design plan and overall project goals. We recently had a similar client experience (yes, we are in the trenches with you!) and share how we approached this client who wanted to save money by selecting a less expensive vanity for a bathroom. Communication is key and we must, as professionals, assess these items, even if they are outside the initial scope, to avoid potential issues and ensure client satisfaction. Having a clear scope of work and being transparent with clients about the process and associated costs is crucial to your success in your designer and client relationship.RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

What is the #1 marketing asset of your business? Your website! It is a living breathing entity of our firm. Join us with our special guest Victoria Marcouillier, owner of Brandwell and host of the Branding Business School podcast, as we discuss the importance of branding, the value of marketing throughout the client relationship lifecycle why your the website's role is a crucial marketing asset. Learn how there are strategic aspects of design that are not merely about aesthetics but also about influencing client perceptions and behaviors. Your branding should combine creativity with strategy, aiming to boost your confidence and help you stand out in your industry. Not only is your website your biggest marketing asset but it also is important to manage the leads you generate from your website. Cheryl and Liz share their experience in managing leads effectively, highlighting that immediate follow-up is crucial for converting leads into clients and why it is important to deliver quick wins to keep clients motivated and prevent buyer's remorse. Stay tuned for our Damn Good Truth!Read more about Victoria below!Victoria Marcouillier is the owner of BrandWell Designs, a premier Squarespace website design and branding agency. She and her team specialize in helping service-based female entrepreneurs establish a confident online presence through strategic branding and website design. As an entrepreneur and mother of two young children, Victoria understands the challenges of balancing work and family life.Victoria is passionate about helping women build successful brands that command higher prices, liberate them from the constant trade of time for money, and enable them to promote their businesses confidently. With expertise in brand strategy and design, Victoria and her all-female team are dedicated to inspiring and supporting women to become leaders in their industry. RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?Positioning is crucial for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast.3 ways to join us on this journey. No need to wait. There is a price point for everyone! RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

It is never too late to start over. This week we have a wonderful special guest from New York! I have known and coached Diane Bianchini of Dream Interiors NY for a number of year and she is here to talk with us this week about her path to becoming a designer with a background in Aeronautical engineering--talk about weathering the seasons of change (see what I did there?!) We discuss the importance of resilience and adaptability throughout her careers and how her varied experiences have enriched her approach to design.My team and I have loved our continued relationship with Diane and she shares her initial apprehension about adopting a flat-fee structure for her services but discovered it was a win win for both her and her clients by allowing for better planning and profitability, demonstrating that taking calculated risks can lead to positive outcomes.It is ALWAYS important to never stop learning, embrace change, and stay bold. These are the keys to sustained success in the design industry.RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Cheryl is going solo this week while Liz takes a well-deserved little vacation. This week in our private podcast we discuss managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes with the importance of managing clients' expectations during their project. Setting clear expectations with clients from the beginning, communicating clearly, defining project timelines, and always guiding the client through the process will manage the client's needs and manage the potential risks in the project. By creating a plan and forecasting future steps in advance this also helps to avoid surprises and disappointments and a crucial aspect of running a successful interior design firm. Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast.3 ways to join us on this journey. No need to wait. There is a price point for everyone! RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Are you hiring too late? What I have found is that most designers do not hire soon enough! Hiring a team challenges and helps elevate your business to a level where sustainable growth and scalability are achievable. When we look to hire we are looking to cater to some bonus projects and also the way that our current team is developing in terms upward mobility for other team members. This is where we need the extra support to help push that along. Learn our top tips in determining when to know it is the right time to hire for YOUR business and WHY the right time may be now!RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Are you facing new challenges or going through a season of change? We are--yes we are in the trenches with you, really! Weathering the seasons of change is unpredictable and it is in these moments where we find out how resilient and adaptable we are. If you are not not prepared, then one of these events such as maternity leave, death in the family or a career change can disrupt your business to a point you cannot recover.How are you going to be prepared and how can you tackle this when these seasons fall into your lap? Listen for our five tips that we are doing and how, if prepared, it can propel many small business owners to greater growth upon emerging.RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Prioritizing, managing the alligators closest to the boat, and effective communication are critical to managing your business and your team (if you have one!). When you are redesigning a home for a remodel and NOT starting from scratch--we can't simply start over completely but must work within constraints, similar to how we must manage our time. Understanding the value of our time can lead to better decision-making and business efficiency. We all have the same 24 hours in a day--we must be utilizing them in a way that benefits us AND our clients!Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast.3 ways to join us on this journey. No need to wait. There is a price point for everyone! RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

The legal aspects of a business are super important to me as a business owner. We will always face project delays, especially in the last couple years, and we must be thinking about how we can protect ourselves. In my world, clients have to recognize the delays in executing are unrelated to our performance and we must get new bids/pricing or get the job up and running again after potential delays, and most importantly keep the client on the books despite pricing increases or the workload capacity being impacted. This week we are chatting with Attorney at Law, Wendy Estela who has an interest in working with Interior Designers with 25 years of in-house law firm experience. Wendy holds a Bachelor of Arts in Spanish and Minors in Communications and International Studies from Boston College. She speaks Spanish. She received her law degree and LL.M. in Environmental Law from Pace University School of Law in New York and an LL.M. in Insurance Law from University of Connecticut School of Law. She partners with small and medium-sized businesses, many of which are owned by minorities, women, and veterans and has worked with A list designers. AD 100 designers and just the regular folks like the rest of us too! Wendy is a frequent speaker on a range of topics, including contract negotiations and issues impacting the interior design industry.Join us as we chat with Wendy about how to protect our businesses!Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day. We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take responsibility for changing them, regardless of the circumstances or excuses. Our energy is what propels us forward to utilize time in the best possible manner. Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"3 ways to join us on this journey. No need to wait. There is a price point for everyone! RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full program? Check out our stand alone section Client Management and Processes!Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Cheryl is passionate about what she does and loves seeing other small business owners and creative entrepreneurs succeed. We often get to hear success stories and want to be able to share this with others while also focusing on the unique market, business and experience other designers have around the country. This week we are starting a "DESIGNER FEATURE" series where once a month we will introduce you to designers Cheryl has met and coached in the last six years. Michele Doyle and Jay Volz, designer and architect, created a partnership and business called Bluefoot Architecture & Design three years ago. Listen as we discuss their unique and savvy business structure, why and how they formed this partnership and what obstacles they have had to overcome. Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!RESOURCE LINKS:The Design Paradigm is now enrolling! The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full program? Check out our stand alone section Client Management and Processes!Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

We are hitting a hot button this week and it is definitely too juicy for public consumption. Charging hourly is dead - yes, we said it. We are seeing too many coaches out there appealing to the low hanging fruit, NOT BELIEVING IN YOU or thinking you can handle flat fee pricing. We are here to tell you, you can! We are here to help you shift your mindset, helping you believe in your business model so your clients will also. We want to make you a better business owner and this is your first step in doing so!Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"3 ways to join us on this journey. No need to wait. There is a price point for everyone! RESOURCE LINKS:The Design Paradigm is now enrolling! The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full program? Check out our stand alone section Client Management and Processes!Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are organic--this is IMPORTANT! You must find the balance between being the designer that discusses the process, emphasizes the need to establish oneself as an expert AND build a relationship with the client. You must use the initial consultation as an opportunity to listen and understand the client's needs.Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!RESOURCE LINKS:The Design Paradigm is now enrolling! The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full program? Check out our stand alone section Client Management and Processes!Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major win/win for both you–and your clients if you are going about it with intention. Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"3 ways to join us on this journey. No need to wait. There is a price point for everyone! RESOURCE LINKS:The Design Paradigm is now enrolling! The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Join our free Facebook group - Small Business Think Big and get to know Cheryl better!

Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indecision rooted in something deeper than uncertainty. There may be more than meets the eye and it is up to us, as the expert, to come up with a solution rather than blaming a client's indecision. Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!RESOURCE LINKS:The Design Paradigm is now enrolling! The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in setting expectations with clients, showcases the services offered by the design firm, and how this serves as a guide for both the client and the designer, ensuring that everyone is on the same page throughout the project.Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"3 ways to join us on this journey. No need to wait. There is a price point for everyone! ANDJoin our free Facebook group - Small Business Think Big and get to know Cheryl better!

How can you be team player without giving up your own rights?Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things. Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"3 ways to join us on this journey. No need to wait. There is a price point for everyone! ANDJoin our free Facebook group - Small Business Think Big and get to know Cheryl better!

Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Learn how we focus on asking the lead questions, listening to their needs, and finding the key talking point to help us qualify our lead. This is what will set the stage for a successful initial consult meeting.Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!RESOURCE LINKS:Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the experience for designers and why it is important for all of you to attend. We discuss vendor relationships, the experience, the events, and how networking is important in this industry. Hear how Tammy and her team are striving to meet the needs of the designer and adapting to the industry. If you want to talk about the cost of doing business, Cheryl believes High Point Market is a MUST.Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!RESOURCE LINKS:Be a guest on our podcast! Click here to tell us all about your epic subject you want to discuss!Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow.Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cost of making the sale and creating a reasonable profit.Some episodes are too bold for public consumption! Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on Why you're not getting the project! 3 ways to join us on this journey. No need to wait. There is a price point for everyone! ANDJoin our free Facebook group - Small Business Think Big and get to know Cheryl better!

Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces that reflect the client's personality and needs. It's a service, not just a shopping list. But as long as you do things that makes clients see you as the person holding a shopping list and not delivering a creative vision, you are going to be in the middle of these issues. Hear what Cheryl and Liz have to say on how they have their clients see their value.Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full year? The Business Model section will be open soon for enrollment!RESOURCE LINKS:Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.The Damn Good Designer Magazine is here! Click here to read it!Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated. Some episodes are too bold for public consumption! Make a one time purchase to listen now! Click HEREClick here to listen to our EXCLUSIVE podcast on Why you're not getting the project! 3 ways to join us on this journey. No need to wait. There is a price point for everyone!

We are not holding back this week - the term "red flag" is banned! (at least in my book) Stop the mob mentality that a client is a "red flag" for asking questions about your contract or process. Your mindset must shift from "run, run, get out now!" to "they do not know, what they do not know". You must be educating your client and positioning your company for your ideal client. This episode will have you take a look in the mirror at your business to be sure you are refining your senses and messaging to your ideal client. Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full year? The Business Model section will be open soon for enrollment!RESOURCE LINKS:Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.The Damn Good Designer Magazine is here! Click here to read it!Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone! How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing the value of an intellectual property, what it is, why it's important and how to deal with clients with the finish deliverables, and the work that goes along behind it.You need to think about how you are presenting what it is that you were selling to the client. You are selling the creative vision, not the parts and pieces. That is what you own as your own intellectual property. The key idea here is to make sure you are outlining at much as possible what your work product for your firm looks like.

It is a choice to be professional. One you make to uphold professional standards and practice in such a way that you are advancing your firm. No one is going to do it. In order to advance as a strong contender in the marketplace and someone that is respected and viewed as a serious business owner, then you must be aware of what is happening in the industry. Hear what makes Cheryl's Top Ten Troublesome Transgressions list and how to make sure YOU are not doing one of these!Want to hear more podcasts that are too juicy for public ears? Click here to sign up for our private podcast!The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full year? The Business Model section will be open soon for enrollment!RESOURCE LINKS:Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.The Damn Good Designer Magazine is here! Click here to read it!Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. ABOUT THE HOSTS: Cheryl Kees Clendenon2021 KBB Person of the Year2022 Design Studio winner Dallas Arts Awards2021 Changemaker Design HoundsInterior Design Business Coach since 2017Liz LapanVP of Everything, Interior Designer, Work Wife, Team Cook, Unicorns

Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone! Leaders are going to grow their business by continuously assessing what might need to be disrupted in their current business--what might need to be reinvented or what might need to be reimagined in a different way. We are starting with the disruptive reinvention of your presentation process! We never knew we did things so differently than many--until I started coaching and helping people reframe their business into being a win/win--meaning client centric---but making money at the same time!

Liz and I have decided that the holidays need to be further spread apart. How do we talk to Congress about making that happen? Just kidding! We don't need to go down that rabbit hole--we are already busy enough. This is about being in control and how we are going to respond to certain situations that are going to come up in your business. What actions can you take and be prepared for when it affect our clients, subs and ourselves? This means hitting the reset button now so you can be ready for anything 2024 throws at you!The Design Paradigm is now enrolling! Disruptive Reinvention. Are you ready? The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteNot ready for the full year? Click below for our marketing section!Marketing, Sales & Mindset Class - WebsiteMaster the art of guerilla marketing from a devout marketing ninja starting in January 2024Change your business for the better and make marketing part of your DNA. I will teach how this works and with ideas on how we incorporate this everyday. Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it! This is about making the first impression stick and providing them with value--this will want them to know more.RESOURCE LINKS:Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.The Damn Good Designer Magazine is here! Click here to read it!Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. ABOUT THE HOSTS: Cheryl Kees Clendenon2021 KBB Person of the Year2022 Design Studio winner Dallas Arts Awards2021 Changemaker Design HoundsInterior Design Business Coach since 2017Liz LapanVP of Everything, Interior Designer, Work Wife, Team Cook, Unicorns