Podcast appearances and mentions of luann nigara

Today With LuAnn Nigara: In Part 4 of our solo sales series, LuAnn tackles a sneaky but costly sales habit: being a chameleon. It's what happens when you adjust your tone, your process—or even your pricing—just to stay in the client's comfort zone. The problem? You're not leading the sale anymore… you're following it. In this episode, LuAnn breaks down: The difference between empathetic communication and giving away your power How trying to be “easy to work with” can quietly weaken your value Real-world scenarios where salespeople shift, bend, and blend—and end up forgettable Phrases that anchor your authority (without being pushy) What true leadership looks and sounds like in a consult Plus, she shares a bonus resource from her other podcast, A Well-Designed Business®, where Sharon L. Sherman helps you understand your own personality type—and how it plays out during the sales process. If you've ever walked out of a sales call thinking, “Why didn't I just say what I knew was right?”—this one's for you. A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ LuAnn's ⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠ ⁠⁠⁠Managing For Profit Upcoming Locations in June⁠⁠⁠ - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠⁠⁠ ⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠ ⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠ WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping AWDB #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes

Today With LuAnn Nigara: Today we're tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you're impressing your client with all the bells and whistles...but what you're really doing is overwhelming them and missing the mark. Here's the truth: your clients don't want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatments you deliver—will improve their life, their home, and their peace of mind. In this episode, I walk you through: Why detail-loving pros (like many of us!) fall into this trap How to shift from selling specs to selling results Real-world strategies to connect, build trust, and close the sale This one's for the designer, the installer, the salesperson—anyone in our industry who wants to stop spinning their wheels and start closing more deals. A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn's ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠ ⁠⁠Managing For Profit Upcoming Locations in June⁠⁠ - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠ WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1 WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk

Today With LuAnn Nigara: Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets? In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn't create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bigger closes. This episode is packed with real-world examples, mindset reframes, and proven scripts you can use right away. Plus, we revisit Beatriz's story from our Ghosted series to show exactly what's at stake when you skip this step. What You'll Learn: Why avoiding budget talk actually increases the risk of losing the sale How to confidently introduce investment ranges in the consult What Beatriz's ghosted quote teaches all of us The power of the “Eyeball Estimate” in the Exciting Windows! 7-Step Sales Proces Real scripts to help you open the money conversation with leadership Ready to lead with clarity instead of fear? This episode will help you shift your mindset, upgrade your consult process, and stop ghosting yourself. A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ LuAnn's ⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠ LuAnn University - The "Make a Friend" 7-Step Selling System with Jessica Harling ⁠Managing For Profit Upcoming Locations in June⁠ - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) ⁠Window Works Lunch and Learn: Nicole Heymer⁠ - Optimize For Everything: How to Get AI to Recommend You Other Shows: WTFP #320 What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1 WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You're Avoiding

Today With LuAnn Nigara: You've got the product knowledge, the design skills, and the consults on your calendar—but if you're still leading with product instead of process, you're leaving money on the table. In this episode, LuAnn kicks off a powerful new solo series: The 7 Deadly Sales Sins, based on the real-world coaching she does every week with Exciting Windows! pros. Today's sin? Leading with the Product. And to illustrate just how costly this habit can be, she walks you through one common consult—where a client says they want shutters—and shows how the sale can fall apart in three different ways: The Functional Mismatch The Silent Agreement The Budget Breakdown If you've ever walked away from a consult feeling like it went great… only to never hear from the client again—this one is for you. You'll leave this episode with clarity, direction, and three specific steps to start closing more consistently—without sounding like a salesperson. Plus: don't miss LuAnn's call to action for her upcoming Managing for Profits workshop with Vin—free registration details inside. A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠ ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠⁠⁠Website⁠⁠⁠⁠ LuAnn's ⁠⁠⁠⁠Blog⁠⁠⁠⁠ ⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠! ⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠ ⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠ ⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠ Coaching and more!⁠⁠⁠ ⁠Apply for the WCAA Jill Robson Memorial Scholarship⁠⁠ – Deadline: June 1st ⁠⁠LuAnn University⁠⁠ coming back soon! Managing For Profit Upcoming Locations in June - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) Window Works Lunch and Learn: Nicole Heymer - Optimize For Everything: How to Get AI to Recommend You Other Shows: #274: What Would Lu Do?: 6 Steps to Shift From Commodity Selling to Value Selling and Why You Need To #314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets

Ready to unlock the secrets of successful entrepreneurship? Join me and LuAnn Nigara as we dive into the 10 essential principles that every entrepreneur should embrace. With decades of experience and over 1,100 podcast episodes under her belt, LuAnn offers invaluable insights that can help you elevate your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/362

Today With LuAnn Nigara: Welcome to Window Treatments for Profit! Today, we dive into the fundamental truth that questions are the answers in sales, inspired by sales master Tom Hopkins. Learn how to transform your sales approach by asking strategic questions that create connections, clarity, and commitment with your clients. We'll emphasize the importance of continuous learning and offer practical tips for improving your sales process. Whether you're new to the industry or a seasoned pro, this episode will inspire you to take action and elevate your selling game. Tune in and discover how to turn every conversation into an opportunity for success! A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠ ⁠⁠⁠Watch the Docuseries!⁠⁠⁠ ⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠⁠Website⁠⁠⁠ LuAnn's ⁠⁠⁠Blog⁠⁠⁠ ⁠⁠⁠Power Talk Friday⁠⁠⁠ Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠! ⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠ ⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠ ⁠⁠⁠Chairman of the Board⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠Exciting Windows!⁠⁠⁠ Coaching and more!⁠ Apply for the WCAA Jill Robson Memorial Scholarship⁠ – Deadline: June 1st ⁠LuAnn University⁠ coming back soon! EW! Managing For Profit - Register Now! Other Shows: WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You're Avoiding

Send us a textIn episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry. They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance. They also address common industry challenges such as client objections and effective communication. Listen in for practical advice and strategies to elevate your design business to new heights.00:00 Introduction to The McClain Method Podcast00:23 Welcome and Episode Overview01:22 Continuation of Conversation with Luann Nigara03:24 Branding and Professional Guidance05:10 Mindset and Pricing Strategies08:40 Practical Tips for Designers11:24 The Importance of Practice and Preparation16:40 Value and Credibility in Design23:17 Debate on Markup Pricing25:18 The Importance of Pricing Transparency25:58 The Value of Service in Pricing28:20 Establishing Systems and Processes29:08 Communicating Value to Clients31:15 Setting Clear Expectations and Boundaries32:49 The Importance of Budget Discussions36:30 Understanding Client Needs and Value43:23 Final Thoughts and Industry WishesMore on Luann Nigara:LuAnn's Website: https://luannnigara.com/LuAnn's IG: https://www.instagram.com/luannnigara/John On A Well Designed Business:Episode 472: https://luannnigara.com/472-john-mcclain-running-his-firm-from-two-coasts-makes-systems-and-tools-critical-2/Episode 844: https://luannnigara.com/844-john-mcclain-turn-failure-into-success-2/ Support the show

Send us a textThe McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn NigaraIn this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.' LuAnn shares how she identified the need for business education among designers, her strategies for launching and monetizing her podcast, and the vital role of having a business plan. She also touches on the importance of personal health, the significance of her husband Vinny's support, and the lessons learnt from various stages of her career. This episode is packed with insights and stories that highlight the importance of planning, persistence, and believing in one's vision. Tune in next week for part two, where LuAnn discusses specific strategies for building a successful design business.00:00 Introduction and Initial Thoughts00:29 Welcome to the McClain Method Podcast02:07 Guest Introduction: Luann Nigara03:52 Luann's Journey to Success08:06 The Importance of Self-Care20:19 Founding Window Works30:48 Losing Patience with Design Details31:51 Searching for a Retirement Business33:47 The Birth of the Podcast35:11 Investing in the Podcast37:03 Challenges and Successes44:21 Vinny's Skepticism and Support52:11 Expanding the Brand58:29 Conclusion and Teaser for Next EpisodeLuAnn's Website: https://luannnigara.com/LuAnn's IG: https://www.instagram.com/luannnigara/John On A Well Designed Business:Episode 472: https://luannnigara.com/472-john-mcclain-running-his-firm-from-two-coasts-makes-systems-and-tools-critical-2/Episode 844: https://luannnigara.com/844-john-mcclain-turn-failure-into-success-2/ Support the show

Today With LuAnn Nigara: If you've ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment pro should be asking on a discovery call—plus the real reason behind each one. Inspired by the sales genius of Phil M. Jones and enriched by a powerful real-life story from Matt Cobb inside the Exciting Windows! mastermind, this episode is all about selling smarter, not harder. You'll also get a sneak peek at the Make a Friend 7-Step Selling Process from Lu University—and why asking the right question is more important than having the right script. Don't miss this one—it's full of actionable gems to help you sell with confidence, connection, and clarity. What You'll Learn: 5 powerful questions that move the sales conversation forward How to uncover urgency, trust issues, and decision dynamics The subtle art of asking what you really want to know Why selling is about understanding, not assuming How our Make a Friend method flips the script on traditional sales A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠The Power Talk Friday Tour⁠⁠ ⁠⁠Watch the Docuseries!⁠⁠ ⁠⁠http://www.luannnigara.com/cob⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠Website⁠⁠ LuAnn's ⁠⁠Blog⁠⁠ ⁠⁠Power Talk Friday⁠⁠ Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠ Other Resources: This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠! ⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠ ⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠ ⁠⁠Chairman of the Board⁠⁠ with LuAnn Nigara! ⁠⁠Exciting Windows!⁠⁠ Coaching and more!Apply for the WCAA Jill Robson Memorial Scholarship – Deadline: June 1st LuAnn University coming back soon! Other Shows: WTFP #137: Richard Bernath: Networking for a More Profitable Window Treatment Business

Today With LuAnn Nigara: Every entrepreneur faces moments where fear and overwhelm stop you in your tracks. In this powerful episode, LuAnn Nigara dismantles the myth of fearlessness and introduces her proven "Business Bravery" approach developed over 40+ years of entrepreneurship. You'll learn practical strategies to take action despite uncertainty, including the morning intention that transformed LuAnn's business mindset and concrete steps to move beyond paralyzing self-doubt. Featuring real-world examples of business owners who pushed through fear and succeeded anyway, this episode delivers straight-talking advice and an actionable toolkit to break through overwhelm and make progress today. Stop waiting to feel ready – listen now and discover how to cultivate courage when facing business challenges. A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠The Power Talk Friday Tour⁠ ⁠Watch the Docuseries!⁠ ⁠http://www.luannnigara.com/cob⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn's ⁠Website⁠ LuAnn's ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Resources: This podcast supports the ⁠Savvy Giving Design Coalition⁠. Learn more about it ⁠here⁠! ⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠ ⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠ ⁠Chairman of the Board⁠ with LuAnn Nigara! ⁠Exciting Windows!⁠ Coaching and more! Other Shows: WTFP #309: Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System WTFP #34: Nikki Greenwood: From Corporate to the Window Treatment Business

Today With LuAnn Nigara: Hey friends—today we're getting real about a critical part of running a profitable business: qualifying leads. Because let's be honest—most of us are either letting go of clients who could have been ideal, or we're wasting precious time on ones that were never a good fit to begin with. In this episode, I'm sharing three real-world stories from my own business journey that reveal the hidden opportunities in client interactions you might be misjudging. These aren't hypotheticals—they're lessons hard-earned from decades of experience, and I want you to learn from them, not repeat them. You'll learn how to: Spot a sleeper opportunity disguised as a “tire-kicker.” Avoid the time-suck of clients who'll never convert. Reframe your qualifying mindset to one that protects revenue and positions your business for sustainable growth. This isn't about saying “no” faster—it's about saying “yes” smarter. So let's sharpen your lead-qualifying skills—because your future revenue depends on it. LuAnn Nigara's Ah-Ha Moments: “Qualifying is not about shutting the door. It's about asking the right questions so we can make an educated guess on whether we should open the door or not.” - LuAnn “I'm not going to sell you knock-off products here to save a few bucks, and now what? The home you come to for peace and recreation has broken blinds that need servicing every time you show up here?” - LuAnn “Don't you ever qualify a person, in or out, based on how they look when they walk into your store. Treat every person like your next VIP client—because they just might be.” - LuAnn A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more!

283: Implementing Profit First with Success    Welcome to the podcast! Today, we're talking about Profit First—a powerful money management system that is proven to boost interior design business profit. If you're making money but never seem to keep it, or constantly juggling funds, you're not alone.  We'll show you how Profit First helps you separate money with purpose, avoid the “robbing Peter to pay Paul” cycle, and make smarter financial decisions. Whether you're just launching or scaling your design business, this episode is packed with strategies to help you pay yourself first and grow a more profitable interior design business.  Topics Mentioned: Profit First Money Management Sustainability  Financial Strategy Key Thoughts:  What Profit First is really trying to do is put you in the mindset that we want the business to live within the means of what the business can afford to live in, so that we're not spending money that the business truly doesn't have. Michele Williams    It is being able to separate out your money into bank accounts where it can then be looked at in smaller chunks with a purpose in mind, so that we're not overspending on the wrong things.  Michele Williams    The more that we can plan for profit and be very clear on where the money is coming in and going out, the more that we have the power to actually use those numbers to move us forward.  Michele Williams    The very first thing is to truly understand how money flows in and out of your business, and that means the amount, the timing, and the revenue recognition.  Michele Williams    Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    Master Your Profit course Profit First by Mike Michalowicz Profit is a Choice episode 248: All Roads Can Lead to Profit Profit is a Choice episode 189: Reviewing Your Profit First Strategy Profit is a Choice episode 092: How to Start Profit First with No Profit in Your Design Business A Well-Designed Business-The Power Talk Friday Experts by LuAnn Nigara

Today With LuAnn Nigara: Are you stuck speaking price while your dream clients are listening for value? In this episode of A Well-Designed Business, LuAnn gets real about how to elevate your messaging to match the elevated clientele you're trying to attract. She walks you through the subtle yet powerful mindset and language shifts that can position you as the go-to expert for high-end window treatment projects—without ever having to “sell.” LuAnn dives into: The one perspective shift that will completely transform how you talk about your services. Why leading with budget talk is sabotaging your value. How to align your messaging with the emotional and lifestyle priorities of your ideal clients. This is a must-listen if you're ready to stop being a commodity and start being a category of one. ✨ And if this resonates, check out Episode 897 with Fred Berns where we talk about defining your “Only”—the exact thing you do better than anyone else. It's the perfect companion to today's insights. LuAnn Nigara's Ah-Ha Moments: “The high-end client isn't asking, ‘Can I afford this?' They're asking, ‘Is this worth my time, energy, and trust?'” - LuAnn “When you speak to someone's lifestyle priorities, they stop looking at your price tag—and start looking at your expertise.” - LuAnn “You don't have to justify your pricing when you've already proven your value.” - LuAnn “The moment you stop selling and start serving is the moment you attract the right clients.” - LuAnn “Price is a factor. But priority? That's the decision-maker.” - LuAnn A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more! Exciting Windows! 21st Annual Conference – April 16th-18th in West Palm Beach, Florida! Other Shows: WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You're Avoiding

Today With LuAnn Nigara: What separates the window treatment pros who build wealth from those who just build stress? In this solo episode, I'm pulling back the curtain on the five non-negotiable traits I've seen in every successful entrepreneur I've interviewed, coached, or worked alongside. After 1,300+ podcast interviews, dozens of coaching clients, and decades building Window Works, one truth is clear: success isn't magic—it's math. It's made of actions, habits, and decisions. Today, I'm walking you through the exact traits you need to cultivate if you want to scale with purpose, lead with confidence, and build a business that actually works—for you, your family, and your future. This is the unfiltered truth about what it really takes to thrive in this business. So grab your notebook and let's get to work. In this episode, I'll share: Why you can't skip the hard lessons (and how to grow from them) What WD-40 has to do with your pricing strategy How a branding breakthrough transformed Window Works after 35 years The Sandra Funk pivot that launched a movement And how Carrie Underwood can teach you something about showing up (yep, really) A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more! Other Shows: AWDB #26: Kae Whitaker- Branding Your Business- Finally I Understand It! AWDB #259: Kae Whitaker – Get New Clients with the Right Email Sequence AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm AWDB #1040: Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire AWDB #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million AWDB #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team AWDB #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! AWDB #585: Sandra Funk: Helping Designers Improve Their Business Systems AWDB #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client's vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don't exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it's feeling pretty intense for all of us. So… let's talk about it!In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they're making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week's Coaching Corner—let's begin!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designersConnect with LuAnn: WebsiteConnect with Rick: Website Connect with Dr. Jennifer:WebsiteStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

I am honored to host LuAnn Nigara today to talk all about leadership in our industry, the struggles and the underlying reasons why stepping into leadership is so critical for the health and profitability of our business.  LuAnn Nigara is a celebrated media personality, keynote speaker and seasoned entrepreneur. Recognized as the “go-to” keynote speaker for leaders and entrepreneurs to launch their life and get out of their own way, she always delivers a dynamic presentation. In her third business launch, LuAnn Nigara Inc., she provides business resources for entrepreneurs through live events and LuAnn University. LuAnn has published three books, is a sought-after columnist and has captured international attention for her weekly podcasts "Window Treatments for Profit" and “A Well-Designed Business®” which has more than 1000 episodes and 9 million downloads.  Luann's experience and wealth of knowledge as a window treatment professional, working with designers day in and day out she knows our strengths, our weaknesses and our biggest struggles. She always brings the wisdom, the tough love, and the straight talk that we need to hear! Leadership isn't just about managing projects. It's about owning your role, setting the tone, and building a business that truly thrives.  Download LuAnn's free quiz here: https://luannnigara.com/quiz/  You can find out more about LuAnn here:  https://www.instagram.com/luannnigara,  https://www.youtube.com/channel/UCgRScT16XD_jq_NqsPPawDA,  https://www.facebook.com/groups/luannnigaraandfriends/    Find the full shownotes at: https://devignierdesign.com/luann-nigara 

Shauna Lynn is joined by Deb Mitchell, a seasoned expert in brand messaging and strategy, on this episode of The Real Woman Real Business Podcast. If you've ever struggled to define your brand or felt stuck attracting the wrong clients, this conversation is for you. Deb shares her approach to helping entrepreneurs and creatives craft messaging that not only reflects their unique strengths but also connects with the clients they truly want to work with. Through real-world examples and practical advice, she dives into why your messaging might fall flat and what you can do to turn things around.From identifying your differentiators to building a cohesive brand that stands out in a crowded market, Deb's insights are actionable and inspiring. Whether you're an interior designer looking to refine your aesthetic or a business owner aiming to attract ideal clients, this episode will leave you with a new perspective on how to align your messaging with your goals.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLearn more about LuAnn Nigara: https://luannnigara.com/Learn more about Shell Broadnax: https://shellbrodnax.com/Deb Mitchell Writing:Learn More About Deb: https://debmitchellwriting.com/$100 Off Message LevelUp Service - https://debmitchellwriting.com/Follow Deb on Facebook: https://www.facebook.com/deb.c.mitchell.1/Follow Deb on Instagram: https://www.instagram.com/designwriterdeb/Subscribe to Deb on Youtube: https://www.youtube.com/@designwriterdebAbout DebDeb Mitchell creates brand messaging, website copy, and content marketing that gets interior designers hired by the right clients–clients who respect their expertise and are happy to pay them what they're worth. Her clients shine in the marketplace with clarity and confidence, attracting the clients and projects that set them up for profitability and creative fulfillment. Deb's clients have earned features in major publications including House Beautiful, DWELL, Traditional Home, Better Homes & Gardens, and more.

Discover how personal style can shape your wardrobe, your confidence, and your professional success. In this episode of The Real Women Real Business podcast, Anastacia Haye, a renowned fashion empowerment coach, shares her transformative journey from a teenage stylist to helping women redefine their personal image and reclaim their confidence. Join Shauna Lynn and Anastacia as they dive deep into the emotional connections behind what we wear. They reveal how fashion can help women overcome insecurities, step out of societal norms, and show up authentically in their businesses and lives. Whether you're an accidental CEO, a creative entrepreneur, or someone navigating a major life transition, this conversation will inspire you to see the potential of aligning your outer appearance with your inner strength.Join Shauna Lynn and Anastacia as they explore actionable strategies to create a signature style that resonates with your personal and professional brand. Plus, Anastacia shares practical tips for building a wardrobe that feels authentic, finding inspiration for your look, and avoiding the pitfalls of trends that don't reflect who you are. Style is more than aesthetics - it's a tool for showing up as the bold, confident leader you are meant to be.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastEp #8, "LuAnn Nigara's Journey from Podcaster to Business Visionary": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraLearn More About Thumbtack: https://www.thumbtack.com/Ep #39, "Why Following The Crowd Might Be Holding You Back": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/stop-following-the-crowdAnastacia's Styling:Learn More About Anastacia: https://anastaciastyling.com/Get Styled and Empowered Book: https://anastaciastyling.com/style-resources"Branding Your Style and Confidence for Success" FREE Guide: https://anastaciastyling.com/style-resourcesFollow Anastacia on Instagram: https://www.instagram.com/stylingbyanastaciaAbout AnastaciaAnastacia Haye is a Fashion Empowerment Coach, author, and founder of Anastacia's Styling. She empowers ambitious women in business to embrace their beauty, overcome insecurities, and confidently align their image with their God-given purpose. Through her personalized styling services and transformational coaching packages, Anastacia helps her clients elevate their confidence, refine their style, and position themselves as unshakable leaders. Anastacia's mission is to equip women to step boldly into their calling with faith, confidence, and authenticity.

I'm bringing all sorts of new things to the show today! While at High Point Market, I sat down with Jude Charles, who produces documentaries for entrepreneurs, including the phenomenal docuseries with LuAnn Nigara. We spoke in depth about the power of storytelling in your business - from marketing to client relations. Through this episode, Jude shares many of his own personal stories as he walks us through his approach to infusing the personal with the professional through his films and in marketing. He encourages interior design business owners to focus on the 'why you' aspect, their core values, and the realization that you are more than just your portfolio. Listening to his story, I was moved to share a few vulnerable stories myself, including how I felt about them then and now. Because of the intimacy of our design work, Jude inspired me and I hope you, to take note of your experiences and absorb these narratives into your business and life. Stop playing small because your story is your strength!   LuAnn Nigara docuseries Freebie: Storytelling for Interior Designers Learn more about Jude Charles at his website, follow him on Instagram, and check out his book Dramatic Demonstration.   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You'll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They're sharing what 2024 was like for their businesses, what they're evaluating as we wrap up the year, how they're strategically approaching 2025, and how AI factors into all of this. You don't want to miss this insightful and uplifting conversation! Stay for the Coaching Corner to continue that AI conversation. Let's get started!Grab all the links and resources mentioned in this episode at:https://www.colorworks.coach/podcast-library/b/the-future-of-interior-design-in-2025Connect with LuAnn:InstagramConnect with Rick:InstagramConnect with Dr. Jennifer:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.We had a great discussion with Jude about the power of storytelling and pulling back the veil of your brand identity and how this can help designers connect with their audience in a more authentic way. We also discussed the importance of being vulnerable and showing the real person behind the brand. Chery and Liz emphasizes the importance of showing behind the scenes and the unique process and challenges that each designer brings. We also discuss and emphasize the importance of building relationships with clients, rather than viewing them as simply a source of income while sharing practical ways designers can identify and showcase their core values to attract aligned clients and opportunities. To get your free resource from Jude - click hereNOW ENROLLING FOR THE DESIGN PARADIGM A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm. The Design Paradigm is meant to give you one on one guidance toStrengthen your business model Set firm boundaries Remind yourself of the value you offer and then some! This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.The Interior Design Paradigm - WebsiteDamn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.Small Business - Think Big - FacebookLed by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Discover how to target and connect with your ideal client in the home staging industry with Marianne Cherico, a coach for home stagers and our insightful guest on this episode of The Real Women Real Business Podcast. Marianne shares her transformative journey from a thriving 27-year real estate career to becoming a leader in home staging and mindset coaching. Marianne recounts her path from self-doubt to embracing diverse opportunities, using her experiences to highlight the power of collaboration and continuous learning for entrepreneurs everywhere.Join Shauna Lynn as Marianne discusses the importance of understanding the unique characteristics and values of real estate agents to craft marketing messages that truly resonate. From the role of social media in maintaining visibility to the benefits of joining committees, there's a wealth of advice on connecting authentically with others.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastSet up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastInterested in learning about a career in home staging? Check out this 1-Hour On-Demand Home Staging Starter Training – this is your passport to the exciting world of home staging!: StyledListedSold.com/careerWell Designed Business by LuAnn Nigara -https://luannnigara.com/interior-design-business-podcast/Episode 8 - Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraNinja Selling: Subtle Skills. Big Results by Larry Kendall: https://amzn.to/3YHNR7iCo-Active Training Institute: https://coactive.com/Tough Mudder Competition: ToughMudder.comMarianne Cherico- The Home Stager's Coach:Learn more about Marianne: https://coachingbymarianne.com/Complimentary Discovery Session: Book HereHome Stagers And Designers On Fire Podcast: https://coachingbymarianne.com/podcast-episodes/Follow Marianne On Instagram: @homestagercoachmarianneFollow Marianne On Linkedin: https://www.linkedin.com/groups/71376/Follow Marianne On Pinterest: https://www.pinterest.com/mariannechericoFollow Marianne On Facebook: https://www.facebook.com/groups/About Marianne Cherico:Marianne has coached many Home Stagers throughout the country on how to up-level their business by developing both mindset skills and savvy business strategies. She offers both one-on-one and group coaching services. Helping these homestagers own their magnificence and create a life and business that sets their soul on fire is Marianne's sweet spot!Her speaking engagements include RESA, IAHSP, and NAPO Conferences. She has also held workshops around New England with the Design for Today Collaborative and numerous online and offline venues. Marianne's Podcast, Home Stagers and Designers on Fire is a great way to learn business and mindset strategies for those of you wanting to grow your Home Staging business. If you are looking for a coach who will help you grow your business your way, Marianne is your gal!

Today With Vita Vygovska: Hi! Welcome to Window Treatments For Profit! Today, we're bringing back an episode we shared on A Well-Designed Business with my great friend Vita. There, we talked about pricing and specifically, about the difference between margin and markup. So take notes and let's talk numbers! More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service. Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old. She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur. Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of. Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned Exciting Windows! CEO Conference SunShading Expo: You can get a free ticket by going to sunshadingexpo.com and use the code: SSENA24LUANN

Today With Vita Vygovska: Today on Window Treatments for Profit, Vita joins me to talk about the painpoints, and “watchouts” of working with designers. We love and appreciate our designer trade partners, but let's face it, there are certain pain points that may come about while working with designers, and vice versa. The goal is to come up with solutions, with workarounds, so the projects and the relationships stay on track. More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service. Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old. She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur. Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of. Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned WTFP: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? WTFP: #262: Vita Vygovska: Understanding the Challenges of Working with New Designers in the Window Treatments Industry WTFP #268:Vita Vygovska: Empower Your Window Treatment Sales Force AWDB #815: Window Treatment Friday: Vita Vygovska: Mindset of Pricing Window Treatments AWDB #875: Window Treatment Friday: Vita Vygovska: The Straight Talk About Unstable Fabrics

Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn't have to be. Not if you're armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry just how to navigate in-person and virtual networking events so you get the most out of the experience and foster lifelong relationships. Be sure to stick around for the Coaching Corner. Alright, grab your notebook and press play!In this episode, you will be able to:Discover the #1 question to ask at a networking event to build connections.Uncover the mistakes interior designers make at networking events.Learn how to effectively use social media marketing as an interior designer.Full Show Notes Here!

Today With Vita Vygovska: Hi! Welcome to Window Treatments for Profit! Today we have my wonderful friend, Vita, to talk about Hiring Another Person to Do Sales In Your Company: what do you do when you know it is time to have someone joining the team. More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service.  Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old.  She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur.  Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of.  Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned WTFP #84: Jessica Harling: Key Steps to Onboard & Train New Employees   WTFP #182: Jessica Harling: Training with Purpose: Effective Strategies for Training New Employees

Join Shauna Lynn Simon as she welcomes the phenomenal LuAnn Nigara, the voice behind "A Well-Designed Business" podcast. Listen in as they reflect on seven years of friendship and celebrate LuAnn's remarkable achievements, from launching her own podcast to becoming an authority and powerhouse in the business world. She reveals how her ventures, such as LuAnn University and her coaching programs, unfolded in ways she never expected, highlighting the significance of a well-orchestrated business plan and the clarity of vision in cultivating a successful brand.In this candid discussion, they discuss the challenges of being an "accidental CEO", a familiar tale for passion-driven entrepreneurs, and the power of embracing systems and strategic planning. They also cover the unique struggles faced by interior designers and other creatives and the delicate balance between the creative mind and the disciplined execution required to sustain a thriving business. The conversation provides invaluable insights for entrepreneurs who might not possess a conventional business plan, underscoring the importance of establishing a clear vision to ward off distractions.LuAnn also provides an exclusive look into the Power Talk Friday tour. This event for interior design professionals, led by LuAnn, provides a potent combination of expert-led sessions and personalized business advice to take your business to new heights.This episode not only celebrates entrepreneurial spirit but also provides the tools to ensure your business vision and values are not just clear, but achievable. If you're looking to fuel your business processes with actionable insights and create a lasting impact on your team and brand, this episode is an unmissable roadmap to success.Resources:Learn more about the show: AboutShaunaLynn.com/podcastGet Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: AboutShaunaLynn.com/timeSet up a FREE 1-on-1 Coaching Assessment Call: AboutShaunaLynn.com/coachmeA Well-Designed Business - The Power Talk Friday Experts Book (Shauna Lynn's chapter is Chapter 10): https://amzn.to/3UzNZUnLuAnn's Hiring Toolkits: https://luannnigara.com/store/Let's Grow! Mini Masterclass (how to grow your team): AboutShaunaLynn.com/letsgrowLuAnn Nigara Inc.Website: LuannNigara.comThe Power Talk Friday Tour: https://luannnigara.com/ptft/Facebook: https://www.facebook.com/luann.nigaraFacebook Group: https://www.facebook.com/groups/luannnigaraandfriendsInstagram: https://www.instagram.com/luannnigara/About LuAnn Nigara:LuAnn Nigara is a celebrated media personality, keynote speaker, and seasoned entrepreneur who is part of the partnership team behind both Window Works, custom window treatment and awning retailer, and Exciting Windows!, a national membership group for high achieving window treatment professionals. Known for her dynamic and energetic presentations, LuAnn has been recognized as the “go-to” keynote speaker for leaders and entrepreneurs to launch their life and get out of their own way. Now, in her third business launch, LuAnn Nigara Inc., she provides business resources for creative entrepreneurs through live events, LuAnn University and one on one coaching.. LuAnn has published three books, is a sought-after columnist and has captured international attention for her weekly podcasts "Window Treatments for Profit" and “A Well-Designed Business®” which has more than 900 episodes and 8 million downloads.

Today With Vita Vygovska: Welcome to Window Treatments for Profit! In this episode, I'm joined by my good friend, Vita Vygovska. Today we tackled the exciting, yet sometimes, tricky world of collaborating with new designers in the window treatment industry. We unpacked some key strategies to build strong partnerships with these rising professionals, ensuring success for everyone involved. More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service.  Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old.  She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur.  Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of.  Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned WTFP #261: Vita Vygovska: Production Workroom Vs Concierge Workroom Other Resources Mentioned Exciting Windows! 20th Annual Conference   WCAA 2024 Jill Robson Memorial Scholarships   International Window Coverings Expo (IWCE)   Window Treatment Friday Series

Today With Vita Vygovska: Welcome to Window Treatments for Profit! In this episode I'm joined by my good friend, Vita Vygovska, to discuss the differences between a full-service concierge workroom and a production workroom. We also talk about how full-service workrooms can respond when asked why they charge more than production workrooms. Either way, if you are a window treatment professional, you will learn all of the differences between the two types of showrooms. If you own a showroom, then you will learn how to answer that dreaded question. Pick It Apart [5:24] Vita explains the differences between a full-service concierge workroom compared to a production/track workroom. [9:31] The core skills a production workroom has compared to the concierge. [14:03] What a full-service workroom does during the estimate stage. [17:41] The process of the expediting stage for a full-service workroom. [24:58} You are at will to explain to a client why you charge more as a full-service workroom. LuAnn and Vita Vygovska's Ah-Ha Moments “A Full-service concierge workroom does everything a production workroom does, except their services extend through the last step of the window treatment.” - Vita Vygovska “I can say with high confidence that when you work with a full-service workroom, the amount of care, attention, and vested interest in the relationship is a lot higher.” - Vita Vygovska  More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service.  Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old.  She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur.  Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of.  Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned Exciting Windows! 20th Annual Conference

Today With Vita Vygovska: Welcome to Window Treatments for Profit! In this episode, Vita Vygovska and me, we both discuss working with designers. More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service.  Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old.  She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur.  Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of.  Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned  WTFP #234: What Would Lu Do?: Navigating Business Downturns with Wisdom

Today is one for the books! I am thrilled to speak with the Queen of podcasting herself, LuAnn Nigara, and bask in her wisdom. LuAnn describes her inspirational career trajectory and how her business has evolved in the last 4 decades. She shares nugget after nugget of wisdom as she highlights the importance of quieting down, cultivating an inner voice, visualizing goals and how to listen to that intuition (and a few select advisors) to move forward into success. I am beyond excited and inspired after this conversation and I know you will feel the same, a perfect introduction into 2024!   LuAnn Nigara Website Instagram LuAnn University LuAnn's Podcast Network A Well-Designed Business® Window Treatments For Profit with LuAnn Nigara The Inner Edit: Wellness for Digital Creators podcast.   New England Home and Interiors The Silva Method     Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Today With Vita Vygovska: Welcome to Window Treatments for Profit! In this episode I'm joined by my good friend, Vita Vygovska, to discuss strategies for overcoming fear as entrepreneurs. As a new year comes, so does this feeling, as we're going back into a clean slate full of uncertainty, so Vita and I got together and came up with some tips and tricks to help you take action. Grab some pen and paper for this one! LuAnn and Vita Vygovska's Ah-Ha Moments “Movement is the cure for fear” - LuAnn Nigara More About Vita Vygovska Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service.  Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old.  She received her bachelor's degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur.  Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita's goal was to make her clients' lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of.  Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita's Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class. Connect with Vita Vygovska Vitalia Inc. What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned  WTFP #234: What Would Lu Do?: Navigating Business Downturns with Wisdom Other Resources Mentioned https://www.metriquesolutions.com/

Today on Window Treatments for Profit Today we have a What Would Lu Do show about planning ahead for 2024. In this episode, we're talking about the importance of choosing excellence over perfection in business and life. We'll follow some strategies that will help us achieve our goals and create the business we desire. Also, I'll share some examples of how excellence means trying new things, learning from failures, persevering, and making progress. LuAnn Nigara's Ah-Ha Moments “Excellence means we tried new things, even if and when we were scared.” -LuAnn “Choose, simply, to see areas of improvement as opportunities, not failures.” -LuAnn “Don't compare your beginning to someone else's middle.” -Amber Lewis Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned AWDB 872: Throwback Tuesday: Amber Lewis: The Business Side of Your Interior Design Firm   AWDB 184: Amber Lewis – Important Business Tips to Run Your Interior Design Firm   AWDB 169: Amber Lewis- Keynote Speaker at Design Blogger's Conference   WTFP 244: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 1 and 2   WTFP 246: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 3 and 4   WTFP 248: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 6 and 7

Today on Window Treatments for Profit Today we have a What Would Lu Do show about planning ahead for 2024. Today, LuAnn goes over the last two steps of her Seven Strategies for Business Excellene in 2024. We'll cover various aspects of planning, marketing, customer service, employee training, technology, partnerships, and personal development. LuAnn Nigara's Ah-Ha Moments “It's not just about expanding your network; it's about creating synergies, tapping into new markets, and ultimately boosting your bottom line.” -LuAnn “When you join … whatever it is, you need to show up, get involved and contribute to the group. When you give, you get, this is how it works.” -LuAnn Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned WTFP 208: Manuela Keller and Philip McKay: Introducing 2 New Home Industry Trade Shows; Sun Shading Expo North America and R+T, Stuttgart Germany WTFP 212: Sean Martin and Tracy Greene: A Window of Opportunity with Sunbrella's New Custom Collection WTFP 52: What Would Lu Do?: 3 Strategies for Building Partnerships with Interior Designers WTFP 236: What Would Lu Do?: Create a Trade Partner Kit to Build Relationships With Interior Designers WTFP 222: What Would Lu Do?: Leveraging Industry Relationships for Success AWDB 84: Shauna Lynn Simon- How to Host a Successful Interior Design Consumer Event in Your Community AWDB 102: Power Talk Friday- Shauna Lynn Simon- Part 2- How to Host A Successful Consumer Event For Your Community AWDB 14: Malene Barnett Success Secret – Build Relationships AWDB 453: Carolyn Flannery: Impact Your Pipeline With This One Strategy AWDB 394: Carole Marcotte: Interior Designer, Retailer, Marketer AWDB 742: Power Talk Friday: Renee Gurganus: Why You Should Join the WCAA WTFP 58: Bryan Short: The Value of Business Coaching for a Window Treatment Professional WTFP 143: Vita Vygovska: Market to Interior Designers by Building Relationships WTFP 78: Georgiana Schwandt: Create the Life You Love for Your Business and Personal Life

Today on Window Treatments for Profit Today we have a What Would Lu Do show about planning ahead for 2024. In this episode, she continues with the next two Strategies for Business Excellence in 2024: Evaluate and Improve Your Customer Experience Process, and Review and Uplevel Employee Training and Development. LuAnn Nigara's Ah-Ha Moments "Go through as if you were a new customer to your business. Identify every single touch point with a mind to ensuring a seamless and positive experience for each customer.” -LuAnn Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned AWDB 892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes AWDB 61: Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful AWDB 179: Wilma Kulyk: Unlocking Loyalty: Using Thank You Cards to Build Stronger Client Connections AWDB 122: Jill Ballew: Her System for Chasing Post Installation Issues AWDB 119: Ray Soltis: How to Technically Work Smarter to Grow Your Business AWDB 363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

Today on Window Treatments for Profit Today we have a What Would Lu Do show about planning ahead for 2024.  In today's episode we'll cover the first two steps of our seven-step process to evaluate and improve different aspects of our business. LuAnn Nigara's Ah-Ha Moments “To be on a path to success we have to identify what success is because make no mistake, it is different for every single one of us. Good news, you only have to figure out yours.” -LuAnn “We so often look only at our gaps and take a moment to acknowledge that yes, we are already doing so much right, well I just love the energy that comes from this.” -LuAnn Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned AWDB 466: Power Talk Friday: Nicole Heymer: You've Defined Your Brand…Now What? AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! WTFP 167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You WTFP 140: Nicole Heymer: Demystifying SEO for Window Treatment Businesses Other Resources Mentioned Stacey Brown Randall - Roadmap to Grow Your Business Stephanie Hamilton - Hamilton Creatives Susie Salaz - Cloud Top Creative

Today on Window Treatments for Profit Today we have a What Would Lu Do show, all about how to initiate industry partnerships with interior designers through an industry partner kit. Much like a media kit, this is a great way to present your brand so that you can capture the attention of your ideal partners and elevate your client experience. We're walking through what to include, how to deliver, and of course, why it's important to be ready with systems and processes in place when the phone starts ringing Pick It Apart [00:37] LuAnn reviews the strategies she has discussed before about building relationships with interior designers. [06:15] LuAnn explains how introducing yourself to a designer with a trade partner kit can help you stand out in the industry. [08:29] LuAnn walks through how to include a short case study with some of the photos in your portfolio. [15:33] LuAnn discusses the different ways you can deliver the kit, both in print and digitally. [20:12] LuAnn talks about LuAnn University and how the courses can help you take action and move the needle in your business. LuAnn Nigara's Ah-Ha Moments “When you build these relationships, they automatically fill your pipeline with new clients.” - LuAnn Nigara “People buy you first and your resume second.” - LuAnn Nigara quoting Rachael Johanson “We have to know where we want to go so that we can plan the route of accordingly. So, if your goal is to work with more interior designers next year, then creating a trade partner kit is probably a good idea.” - LuAnn Nigara Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Show Mentioned WTFP #52: What Would Lu Do?: 3 Strategies for Building Partnerships with Interior Designers WTFP #196: Sara Lynn Brennan: Why Window Treatments are a Non-Negotiable in Our Interior Design Process AWDB #651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design AWDB #759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing Other Resources Mentioned LuAnn University Susie's Website: Cloud Top Creative

Today With Rachael Bozsik-Johanson: Today on The Inner Edit I am with Rachael Bozsik Johanson—luxury strategist for female entrepreneurs. Rachael is a true esteemed advisor whose clients include Sandra Funk, Kathy Kuo to LuAnn Nigara. Her goal is to help women level up their businesses to the top 3% of their industry or niche.  Today, Rachael and I are talking about what luxury means, how to know if you are even interested in moving in the luxury direction, how to position yourself to shift toward high-ticket offers, and how to get out of your own way (and be kind to yourself in the process). Pick It Apart [2:00] Rachael unpacks what luxury really means and how to know if it aligns with your goals. [9:35] Christie and Rachael discuss the importance of stepping back and realizing when goals and dreams change. [17:01] Rachael explains why making your clients feel safe is important in your messaging and networking. [24:51] Christie asks Rachael how to keep moving toward your goals when you're feeling bogged down and overwhelmed. [32:03] Rachael shares how to know when you're in the wrong direction with your business. Christie Rocha's and Rachael Bozsik-Johanson's Ah-Ha Moments “I remember feeling like I had all of the accomplishments and was hitting the right goals. But I didn't feel good at all, I actually felt burnt out. And I think when I sat down and realized that I was hitting the goals and still didn't feel good, I knew something had to be missing here.” -Rachael  “We underestimate ourselves a lot. Sometimes it takes someone else to look at what we're doing and say, ‘This is a big idea. This is helpful. This was really impactful.'” -Christie More About Rachael Bozsik-Johanson From the stages of Harvard Business School, to pages of Architectural Digest, Rachael Bozsik Johanson is regarded as the in-demand Luxury Strategist for interior designers seeking to become a top 3% firm. With a storied career monetizing personal brands, her signature methodology “The Four P's” leverages positioning, press, paid speaking and pipeline filling partnerships. Think - being positioned as the “go to” call for luxury new builds, press in Elle Decor, paid speaking at High Point Market and a partnership with a custom builder to fill the pipeline for you. Rachael is incredibly selective in the clients she serves, as the majority double their sales a year after her esteemed advising. It's safe to say she was born to do this work and it is miles from traditional consulting. Her clients have ranged from Sandra Funk, Kathy Kuo to LuAnn Nigara not to mention tons of incredibly talented up and comers with a deep desire to build a profitable firm. As a lifelong student of design & fashion, Rachael is a trained interior designer from High Point University, licensed realtor and recognized tastemaker. Most recently, her wedding was covered by The New York Times. On weekends, she loves sipping her matcha & collaborating with her husband to grow their “on-brand” portfolio. Naturally, it encompasses investing in real estate, startups and collecting interesting art. Currently, the duo is planning a trip to Ancient Egypt and exploring a large-scale remodel of a 1920's historic estate. Connect with Rachael Bozsik-Johanson Website Instagram  LinkedIn Connect with Christie! Website Join us at LuAnn Live 2023! Like Us: Facebook | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #182 Amber de La Garza: The Power of Prioritization: Reimaging Productivity and Embracing Balance   #195 Dr. Kelly Vincent: How to Amplify Your Online Presence and Voice through Mindful and Self-Aware Content

Today on Window Treatments for Profit Today is a What Would Lu Do episode! Today, I am sharing my tried and true strategies for operating your business and managing it, with intention, at the same time. In this episode, I'll share a guide for small business owners who are looking for solutions for the Top 5 chanllenges many small businesses deal with everyday. We'll talk about financial stability, competition, government, hiring and retaining employees, and technology and digital transformation. LuAnn Nigara's Ah-Ha Moments “Create a compliance calendar that includes all the important dates for tasks such as taxes, insurance policy renewals, and permit renewals.” LuAnn “Invest in your team's development and consider bonuses and career growth opportunities to keep your top talent engaged.” LuAnn “Enhance the customer experience by offering online ordering, chat support, and personalized marketing.” LuAnn Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!)Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story. I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out if you haven't yet, it's really really well done and insightful.In this episode, Jude share SO much value for all of us. Here's a bit of what you will hear in this fun and insightful episode:Jude's powerful story of how HE started in his career (hint: teachers rock!)How one AHA moment of near desperation changed the way he valued his workWhat's a story "hook" and how I'm going to add one to my simple Insta storiesHow to create your own story board (and a free download for you)After-Market Marketing: What it is and why you should do itThe importance of your story and why it's crucial to your successHow to overcome the fear of being on camera and sharing your storySpecific places to place your videos for all the eyeballs to see (some might surprise you)I promise you, you will leave this episode inspired and energized to develop and share your own story!MORE ABOUT JUDE:Instagram:   https://www.instagram.com/judecharles/ Website:   http://JudeCharles.co Download Jude's Freebie:  10 Storytelling Prompts for Interior Designers:https://judecharles.co/leadJude's Book, Dramatic Demonstration:  http://JudeCharles.co/book  Check out MY LINK HERE for a free 30 day trial to MyDoma Studio and organize your clients and projects the easy and efficient way!https://www.mydomastudio.com/john/ For all things John: www.johnmcclain.coFor more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZJOIN OUR DESIGNER WITHIN CLUB for all of the latest news, updates, and freebies! https://view.flodesk.com/pages/649dd053cac3e37f36e4a45eCHECK OUT MYDOMA STUDIO WITH A FREE 30 DAY TRIAL USING THIS LINK! https://www.mydomastudio.com/johnConnect With John!InstagramFacebookTik TokLinkedIn...

Today With Sean Martin and Tracy Greene: Welcome to Window Treatments for Profit. As window treatment professionals, we all know that textiles are an essential ingredient when it comes to exceptional design, comfort, and lifestyle. Today I am joined by Tracy Greene and Sean Martin for a sponsored show highlighting Sunbrella's new Custom Window Collection. This specialized line of custom, made-to-order window treatments includes drapery, Roman shades, and solar shades in 300+ fabrics that are all made in the US and feature Sunbrella's signature comfort, strength, and style. Listen now to learn more about this unique opportunity to bring Sunbrella window treatments to your designers and clients soon. Pick It Apart [2:20] Tracy explains the influences of this new collection and how the team engineered this beautiful collection for windows using a softer hand in terms of yarn and fabrics, but still keeping the performance and durability Sunbrella is known for.   [10:02] Sean talks about how there has been a whitespace, or gap, in the industry for a long time that Sunbrella is now able to fill with luxury, high-quality, performance window treatments and draperies.   [12:03] Sean and LuAnn discuss the inspiring history of Glen Raven, Sunbrella's parent company, and the importance of a commitment to company culture, and LuAnn describes her visit and factory tour.   [19:46] Sean shares details on the opportunities for compatible window-covering dealers and designers with these new Sunbrella products.   [28:06] Tracy and LuAnn discuss the advantages of Sunbrella and what makes their products stand out in the market.   [36:40] LuAnn asks Sean about the plan from Sunbrella to support the launch of this new custom window collection, and to support retailers in the launch.   LuAnn Nigara and Sean Martin and Tracy Greene's Ah-Ha Moment “There is this whitespace. People want it. They have it on their patio, they have it in their sunroom they have it on their boat that's that's parked in the marina. They love Sunbrella they're their ambassadors for the brand. So why wouldn't I want it in my windows that are getting blasted by the sun all day long?” – Sean Martin   “‘It's all the things you want from a beautiful fabric, but it actually comes across with a luxury feeling and it has that practicality that doesn't make you crazy because it is dry rot in 10 years, or the sun scorched it in two years.” – LuAnn Nigara   “I think there's something to be said about the longevity there, and that's really what our brand was built on. And I think that that adds a lot of comfort to people that are out in the marketplace buying Sunbrella, whether it's for upholstery or for draperies, knowing that they have a long-lasting performance product and that we have a care team, that we have a [research and development] team, and that we really stand behind that brand and take it very seriously.” – Tracy Greene   “You can't dabble in this business. Either you're all in, or you're not.” – Sean Martin More About Sean Martin and Tracy Greene Since 1961, Sunbrella has been a pioneer in the performance fabric industry. Building a brand on quality, innovation and thoughtful design, Sunbrella passionately believes that textiles are the most important ingredient in exceptional design, comfort and living. Sunbrella is committed to creating high-quality performance products that provide comfort for your coziest spaces, color retention for years of enjoyment, cleanability for all of life's messes, and strength that lasts. About Tracy Greene: I am a creative industry professional with an impressive twenty-five-year history in textile design and production with an innate passion for colors, textures, and innovative design. Currently, I serve as the Design Director at Sunbrella leading the design team for the window and the editor markets. About Sean Martin: As a high energy, persuasive leader, I have a track record of business turnaround, transformation, and growth, accomplished by building highly engaged top-performing sales, marketing, engineering, product management, and innovation teams. I motivate and inspire people to achieve ambitious goals by providing a clear understanding and connection between vision, strategic planning, capabilities, and what it takes to execute key initiatives. I have a breadth of product category experience—from Electrolux floorcare and Rayovac batteries to Remington personal care and custom-configured made-to-order window treatments—gained through diverse channel exposure and expanding brand footprints at major retailers, including The Home Depot, Lowes, and Walmart, to e-commerce, direct to consumer, franchise networks, and independent dealer channels. I create value for private equity owners by building brands, penetrating distribution channels, driving customer loyalty, innovating new products, and expanding margins. Connect with Sean Martin and Tracy Greene Website Instagram Facebook Pinterest RSVP to the Designing for Success panel at High Point Market! Email: customwindowdealer@sunbrella.com Other Shows Mentioned: WTFP #131: Dennese Guadeloupe-Rojas: The Logistics of Large Commercial Projects in the Window Treatments Industry   AWDB #127: Corey Damen Jenkins- Interior Designer, Furniture Designer, & Gentleman   AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman   AWDB 549: Corey Damen Jenkins #BLM: Time to Take the Baton   AWDB #86: Andrea Schumacher – Strategies for Client Management   AWDB #275: Replay: Andrea Schumacher: Managing a Mid-Size Interior Design Firm

Calling all newbie and seasoned designers, builders, window treatment specialists! In this episode, I personally invite you to join myself, LuAnn Nigara, and many other top industry experts to LUANN NIGARA LIVE November 5-8, 2023 in Orlando, Florida…⁠ This is a 2 ½ day event that will give you the opportunity to work ON your business, get help solving challenges, and meet other design professionals who you can connect with.  This year LUANN NIGARA LIVE is going to be about Health and Wealth! A Well-Designed Business within a Well-Designed Life. I'll be there too as a speaker helping you turn your conference "a-ha" moments into wins in your business by making your learning actionable so you can maximize your health and wealth. It's going to be a spectacular event you won't want to miss. But don't just take it from me. Tune in to this episode to hear a message directly from LuAnn Nigara, the host of the event… And get your tickets here => LuAnnLive.com

Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today's guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned! Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. ***

Today on Window Treatments for Profit Welcome to Window Treatments for Profit. Today is a What Would Lu Do episode! A month ago we talked about attracting the luxury client, and today I'll tell you how to get into their mindset so you can start building long-lasting relationships with them. Our Favorite Links Shop38east.com Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Comfortex.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Inside Voice, Outside Voice A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned #172: Attracting the Luxury Client: Build Revenue and Profit Margin #167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You

In this episode I chat with Renée Biery about building relationships with your trades and managing a construction site. She shares her career trajectory, her mid-career crisis (and the new ventures it led to), and how she seeks to build confidence and equip designers with the skills they need to succeed. She is passionate about encouraging female designers to excel in the business and shares her story, insights, advice, and ideas to show design entrepreneurs how to tap into resources, foster a cohesive team and manage a job site.   Episode 121: Pricing Projects, Building Confidence, and More with Rebecca Hay   About Renee Biery Renée Biery is a Luxury Interior Designer, Podcast Host and Construction Expert.  Educated at The New York School of Interior Design and employed by AD Top 100 firms, Renee has built an impressive resume. For the past three decades, she has created a niche expertise in managing large-scale constructions from renovations to new builds.  Even more impressive? Her passion is to give back. Over the years, the industry has applauded her transparency and tactical advice to fellow designers. Today, she is on a mission to instill confidence in designers through her course, The Interior Designer's Guide To Construction Management ™ - a 6 part-digital course.  As a noted industry leader, she has been applauded by the likes of the Washington Post and Miami Herald and has shared her expertise on LuAnn Nigara's podcast. Find Renee Visit her Website Follow her on Instagram and Facebook Sign up for her newsletter here Listen to her podcast: The Only Girl on the Jobsite     Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about my systems building course. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Today With Elizabeth Gerdes: Welcome to Window Treatments for Profit, today with Elizabeth Gerdes, owner and operator of Stitch Above the Rest, an award-winning custom drapery workroom in Woodstock, Georgia. After designing and fabricating custom window treatments for residential and commercial clients for almost 20 years, Elizabeth is handing over the needle and thread, hiring employees, and moving out of her basement workspace into a storefront and workroom. Elizabeth is smack in the middle of pivoting her business, and she is here discussing what she is doing, whose advice she is seeking, and how she is making all of those big decisions that come with growing a business. Pick It Apart [4:24] LuAnn explains that Elizabeth's business has grown and changed so much in the past year and how important it is to explore growth in real time. [6:00] Elizabeth walks through how she pivoted her business and the support she has had along the way. [17:36] LuAnn points out that Elizabeth created her own advisory board to help navigate decisions, but ultimately, she had to be the one to take the leap. [24:10] Elizabeth walks through the luxury services she wants to provide. [34:34] Elizabeth talks about how inspired she was after her first Exciting Windows CEO conference. LuAnn Nigara and Elizabeth Gerdes's Ah-Ha Moments “You combine your own work experience, your own journey, you combine what your inside voice is telling you, but then you combine that Counsel of outside people.” – LuAnn Nigara “‘Find out what your competitor is offering and sell against it.” – LuAnn Nigara “As a visionary, as an entrepreneur, we can do multiple things really well. But the exciting part of our businesses is when we recognize the thing that we do the best, and that makes us the happiest doing. And that is a sweet spot for an entrepreneur.” – LuAnn Nigara “I wanted to be better because I felt like I was around people who wanted to be better.” – Elizabeth Gerdes “If you need something, an EW member will help you out.” – Elizabeth Gerdes More About Elizabeth Gerdes Elizabeth Gerdes is the owner of Stitch Above the Rest, LLC, an award-winning custom drapery workroom in Woodstock, GA. She has been designing and fabricating custom window treatments for residential and commercial clients for almost 20 years. Though she works mostly direct to the consumer, she does have a few regular designers that use her for their higher-end projects. Elizabeth loves a good window treatment challenge and gravitates towards non-traditional projects that other workrooms walk away from. Her company offers full-service project management, from consult to install, taking the stress out of custom window treatments so the client can relax in their home and feel proud to show it off. Connect with Elizabeth Gerdes  Website Instagram Facebook Pinterest What's new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business WTFP #61: Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful WTFP # 67: Jessica Harling: The Art of Decision Making WTFP #70: Elizabeth Gerdes: Sometimes a Pivot is the Best Thing for Your Window Treatment Business Happiness WTFP #84: Jessica Harling: Key Steps to Onboard & Train New Employees WTFP #143: Vita Vygovska: Market to Interior Designers by Building Relationships WTFP #176: Vita's Tip in 10 with Vita Vygovska: Entrepreneurship Is Hard: Do this to Make it Easier Other Resources Mentioned: Exciting Windows Jessica Harling - Behind the Design LuAnn University WCAA Vitalia, Inc

Today With Benjamin Jones: Welcome to Window Treatments for Profit! ​​Today, we're going to talk about something that might make you groan a little: YouTube ads. I know, nobody likes ads. But the truth is, ads on YouTube have become an integral part of the platform, and if you're a business owner, understanding how they work can be crucial to your success.  To talk about this, we have Benjamin Jones with us. He is a serial entrepreneur and international speaker with a passion for digital marketing. Over the last 7 years, he has been able to help thousands of people worldwide learn how to harness the power of online marketing to scale their businesses! Today's episode is filled with loads of information, so grab a pen and paper before you listen to it. LuAnn Nigara and Benjamin Jones' Ah-Ha Moments “The best ads you can run on Youtube are the ones that you can skip in 5 seconds” - Benjamin Jones “If I come to Youtube, I wanna be entertainment or educated in some way” - Benjamin Jones More About Benjamin Jones Hi there, I'm Benjamin Jones, a serial entrepreneur and international speaker with a passion for digital marketing. Over the last 7 years, I've been able to help thousands of people worldwide learn how to harness the power of online marketing to scale their businesses. With over seven years of experience in the digital marketing space, I've co-founded two businesses: Youth in Business and Titan Marketer. What I love most is sharing my insights on how kids can earn money while they're still young and how to grow your business with YouTube Ads. I also enjoy talking about making money online, coaching, and digital marketing in general. I'm always excited to share my expertise and contagious enthusiasm with audiences at conferences and events worldwide. Connect with Benjamin Jones Website Instagram YouTube LinkedIn Facebook  Free Strategy Session ChatGPT Ad Scripts! What's new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today with Vita Vygovska: Welcome to Window Treatments for Profit. It's Thursday, which means Vita is back with a brand new Tip in 10 with Vita! More About Vita Vygovska: Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, and the LuAnn University instructor for Systems Driven Operations. Connect with Vita Vygovska Website Instagram  Facebook  Pinterest YouTube LinkedIn Our Favorite Links Shop38east.com Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Comfortex.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Inside Voice, Outside Voice A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara

Today With Lori Ann Jones: Welcome to Window Treatments for Profit. Today I am joined by Lori Ann Jones, co-owner of Drapery Nation, a custom window treatments company. Lori and her husband Kenny were almost bankrupt when they started their business. Twelve years later, they are running an extremely successful and profitable business, with an advertising/marketing budget of $0, and she is here to share how.   Pick It Apart [5:45] Lori starts off the conversation with how Drapery Nation is so successful with zero budget for marketing.  [21:22] Lori talks about what she does differently with client and vendor payment procedures. [28:55] Why Drapery Nation sticks to working solely with interior designers. [41:00] Lori and Kenny welcome their daughter and son-in-law to the business and how they help them scale it. LuAnn Nigara and Lori Ann Jones' Ah-Ha Moments “We have to be the type of people that serve our customers like no other business can. If you want to be known as the best, you have to do everything you can to actually be the best.” - Lori Ann Jones “People can tell when you are just trying to sell them something and make a buck, verses when you truly do want to help them.” - Lori Ann Jones More About Lori Ann Jones: Lori Ann co-owns and operates Drapery Nation, a custom window treatments company, with Kenny, her husband of nearly 28 years. They opened for business in Bowling Green KY in 2011, after Lori Ann had been both a stay-at-home mom and a blind rehabilitation specialist, and Kenny had been in the insurance business. Kenny's mother owned a window treatments business in Illinois for forty years, and was a huge source of inspiration for Lori Ann. A series of events had led Lori Ann and Kenny into a state of financial hardship, but Lori Ann had a firm belief that they could make a living together and enjoy freedom to spend time with their three children. They built their business by treating people right, being creative and unconventional, working hard, and keeping their expenses low and their faith high. They have a true Cinderella story, as Drapery Nation went from being unknown to now having the best reputation for providing the highest quality custom window treatments and service in south central Kentucky. Lori Ann and Kenny recently hired their oldest daughter and her new husband to work alongside them full-time, and are excited that the family business will continue hopefully long after they are gone. Connect with Lori Ann Jones Website Instagram  Facebook What's new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP: #64: Stephanie Hamilton: Reputation Marketing for Window Treatment Professionals WTFP: #143: Vita Vygovska: Market to Interior Designers by Building Relationships WTFP: #167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You AWDB #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter AWBD #860: Antonio Deloach: Believe in Yourself, Believe in Relationships 

Did you know that marketing your interior design business via video on your social channels is more than just showing the pretty spaces? That's right - it's about storytelling. Today's guest, Jude Charles, is an expert in storytelling, filmmaking, and marketing. We discuss how interior designers can create 10 stories in their business to attract and close the right client, plus how to incorporate it in your marketing, and much more! For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage. ***