eCommerce Uncensored is a podcast run by Fast Forward, Inc, a digital marketing agency in New Jersey. We bring eCommerce business owners, entrepreneurs, and professionals actionable tips and techniques to grow their sales, email list, and traffic. As our company acquires clients, knowledge, and experience, we share the valuable expertise with our listeners to help them apply the same techniques to their own businesses. Topics covered in the podcast include Social Media Marketing, which includes Facebook Advertising, Google Ads, Instagram, Twitter, and other social media platforms. Everything from Influencers to Organic Traffic! We also teach marketers how to efficiently apply sales funnels, analytics, email marketing techniques, analytics, and search engine optimization. Let us help you build meaningful leads and drive real traffic to your business. We come to you raw and unfiltered, telling you how it is, without any fluff. Only the real facts and strategies without beating around the bush!
eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
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Listeners of eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing that love the show mention: kevin and jason, jason and kevin,Facebook advertising has always been an investment into your business, now things just work a little differently. Today the guys talk about how Facebook ads have changed and how you have to change with them. Don't forget to text us to get your business set up with converting email flows! Text EMAIL to 8 […] The post EU284:The New Facebook Ads Reality appeared first on eCommerce Uncensored.
Today the guys talk about the biggest mistakes you can make with your email. They go through the importance of emails, the frequency you should be sending emails, and what you should be preparing your email for during Black Friday and Cyber Monday. Don't forget to text us to get your business set up […] The post EU283:The Biggest Black Friday-Cyber Monday Email Mistake appeared first on eCommerce Uncensored.
Today the guys dive into the importance of your Black Friday-Cyber Monday offers and how to determine an offer that will SELL. Your sales copy, your product, your ads…all of these things can be amazing, but if you're not providing a great offer, none of that matters. Don't forget to text us to […] The post EU282: How To Create A Black Friday-Cyber Monday Offer that Sells appeared first on eCommerce Uncensored.
Black Friday and Cyber Monday are right around the corner, are you ready? Preparation is KEY. Today the guys talk about what you should be doing to prepare your audience for your holiday offers, the variables involved with Facebook and paid ads, and the benefits of preparation. Don't forget to text us […] The post EU281: How to Prepare Facebook and Paid Ads For Black Friday-Cyber Monday appeared first on eCommerce Uncensored.
October can tend to be a slow month as everyone ramps up for the holiday season. Today the guys talk about preparing for the holiday season, some of the things you can do to increase sales, and the benefits of early access. Don't forget to text us to get your business set up […] The post EU280: Black Friday-Cyber Monday Early Access Strategy appeared first on eCommerce Uncensored.
Is AB testing important, crucial, or optional? Today the guys talk about what it means to AB test and some misconceptions surrounding AB testing. They talk about when it works, when it doesn't, and when changes need made. Don't forget to text us to get your business set up with converting email flows! […] The post EU279: Is AB Testing Important, Crucial, or Optional appeared first on eCommerce Uncensored.
Every marketing agency does things a little differently. Today the guys talk about getting the most out of your digital marketing agency. They talk about the things you should be aware of when choosing an agency, the importance of trusting your agency, and what it takes to build that trust. Don't forget to […] The post EU278: How to Get the Most Out of Your Digital Marketing Agency appeared first on eCommerce Uncensored.
Today the guys talk about the difference between hands on managing and micromanaging within your business. The mindset behind your business can cause stress when there shouldn't be if you are working in the business instead of working on the business. A good team is more productive and more engaged in the business […] The post EU277: Are You Micromanaging or Hands On? appeared first on eCommerce Uncensored.
Today the guys talk about how to be profitable today with Facebook ads. Making sure you have the RIGHT Facebook ads is all about attracting the right people, keeping costs down, and not focusing on sales. The more efficient you are, the more money you make! Don't forget to text us to get […] The post EU276: How to be Profitable Today with Facebook Ads appeared first on eCommerce Uncensored.
Today the guys talk about optimization. Your website's speed can effect conversions, sales, upsells, email…your whole business. It's important to analyze a customers journey, from start to finish. When you can analyze where people come from, where they go, and where they fall off you can see the areas you are missing! Don't forget […] The post EU275: Why You Should Optimize Your Business from 30,000 Feet appeared first on eCommerce Uncensored.
Today the guys talk about the importance of being clear with your offers. They discuss what you need in your initial ads and what you need on your landing pages to make it crystal clear what your offer is and what your audience has to do! Don't forget to text us to get your […] The post EU274: How to Increase Conversion Rate With Clarity appeared first on eCommerce Uncensored.
Feedback can be hard to hear, especially when it is negative. Today the guys talk about the anxiety behind collecting feedback. They discuss the difference of listening vs hearing feedback and how it should effect your business. Don't forget to text us to get your business set up with converting email flows! Text EMAIL […] The post EU273: Don't Listen But Hear What Your Audience Has To Say appeared first on eCommerce Uncensored.
Today the guys talk about not getting overwhelmed by a project and the steps you can take to simplify your growth strategy one step at a time. They also talk about how your mindset can change how you approach your business' growth. Don't forget to text us to get your business set up with […] The post EU272: Simplifying Your Growth Strategy One Step at a Time appeared first on eCommerce Uncensored.
Today the guys continue their talk with Ezra Firestone about the changing business landscape, and the importance of providing a good product. They dive into what is needed for a successful product launch, from the product development to the actual launch. Ezra also gives the guys advice on breaking the mindset of work/life […] The post EU270: State of the Union with Ezra Firestone Part 2 appeared first on eCommerce Uncensored.
In today's episode, the guys talk to Ezra Firestone about wealth creation and the mentality behind good marketing. They discuss the most efficient ways to create wealth and what goes into the business' foundation like knowing the good partners from the bad and the difference between the big guys and the small guys. […] The post EU270: State of the Union with Ezra Firestone Part 1 appeared first on eCommerce Uncensored.
In today's episode, the guys talk about removing “feeling” from your marketing. Facebook Ads are just a mathematical equation. Without data, you're flying blind. The guys discuss the importance of gathering data, the impact it has on how you acquire customers, and how to use it all to drive traffic and ultimately increase sales! […] The post EU269: Stop Making Marketing Decisions with Your Feelings appeared first on eCommerce Uncensored.
In this episode, the guys talk about what your customers really want to know. They talk about the problems faced when selling a product, and the importance of the right sales copy. Don't forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 […] The post EU268: Here's What Your Customers Really Want to Know appeared first on eCommerce Uncensored.
In this episode, the guys talk about the most important, yet often overlooked, ingredient for success. They talk about the problems most struggling businesses face when it comes to your audience, and the changes you can make to better sell your products! Don't forget to text us to get your business set up with […] The post EU267: The Most Important, yet Often Overlooked, Ingredient for Success appeared first on eCommerce Uncensored.
Today the guys talk with Jim Hackenberg about how he turned his passion for helping golfers into his business. They talk about the importance of knowing your audience, and how a slight change in your niche can make all the difference. Hear how Jim got started and what he has learned along the […] The post EU266: Building a Passion Business from Scratch with Jim Hackenberg appeared first on eCommerce Uncensored.
Paid traffic works great, but never underestimate organic traffic! In this episode, the guys go over how you can form quality SEO content with blog posts and repurpose that content into emails! This leads to higher conversion rates and longevity of a customer! Don't forget to text us to get your business set […] The post EU265: Using a Blog to Engage your Audience and Sell your Products appeared first on eCommerce Uncensored.
Math?! Yep, we're doing math today, get out your calculators because they guys are gonna be talking money numbers! In this episode, the guys share with you the math equation that all business owners and marketers need to know. This equation includes how much you should be spending to acquire a customer, how […] The post EU264: The Math Equation That All Business Owners and Marketers Need to Know appeared first on eCommerce Uncensored.
Bigger isn't always better! In this episode, the guys go over the best techniques to niche down your email list. The size of your email list and open rates don't matter if those people aren't buying! The guys go over on how to turn those open rates into conversion rates. Don't forget to text […] The post EU:263 Your Email List – Does Size Matter or Is It How You Use it? appeared first on eCommerce Uncensored.
Memorial Day can be a big sale weekend for many companies with a little preparation. In this episode, the guys go over the best techniques to prepare your email list for holiday offers. Your outcome is only as good as the prep work, so it's important that you approach your offers and your audience […] The post EU262: How to Prepare Your Email List for Holiday Offers appeared first on eCommerce Uncensored.
In this episode, the guys dive into their experience with whitelisting Facebook ads. Whitelisting in marketing means working with influencers to utilize their social accounts to promote your products. The guys talk about the benefit of having personalized ads, the power of an influencer's video, and the benefit of promoting through their social pages. […] The post EU261: How to Use Whitelisting to Get More Facebook Ads Sales appeared first on eCommerce Uncensored.
In today's episode, Jake Cohen, director of Product Management for Klaviyo, talks about the state of email marketing. Jake & the guys discuss the evolution of advertising and tracking your insights, building customer relationships, and how to optimize those relationships for better customer experiences. Mentioned resources: https://www.klaviyo.com/blog/taboo-brands-marketing https://showcase.klaviyo.com/sc/ https://www.klaviyo.com/marketing-resources/customer-first-marketing https://www.klaviyo.com/blog/marketing-attribution Don't forget to […] The post EU260: The State of Email Marketing with Jake Cohen from Klaviyo appeared first on eCommerce Uncensored.
In today's episode the guys talk about the long game of investing in your company. They dive into the importance of lead generation, what it takes to acquire an email, testing your email list, and the true investment cost of your email list. Developing a long term relationship with your customers brings more sales […] The post EU259: Why You Should Invest in Building an Email List appeared first on eCommerce Uncensored.
On today's episode, the guys talk about how to get more sales by using your email list the RIGHT way. They break down how to specifically speak to your list, the importance of segmentation, and engaging your list to boost sales! Text us! Say hey, ask us a question, tell us your favorite episode, […] The post EU258: How to Get More Sales with Email appeared first on eCommerce Uncensored.
When first starting a passion business, it comes along with huge expectations. Jason & Kevin dive into how they launched their passion business this month and what comes with it. Starting a business out of thin air is very unpredictable. Success will come along with the process, and you have to apply your situations […] The post EU257: Secrets to Starting and Growing a New Business appeared first on eCommerce Uncensored.
Sometimes no matter what you seem to do, no one is buying. What do you do? On todays episode, the guys talk about what to do when you are having trouble making sales. They talk about the struggles of making sales, the importance of learning your audience, and knowing when to switch sales […] The post EU256: Struggling to Make Sales? Move On or Keep Trying? appeared first on eCommerce Uncensored.
Email has always proven to be the king of marketing. In this episode, the guys go over the best lead generation strategies for growing your email list. They go over how to attract people that are in your target audience, ways to create niche specific leads, and repurposing content for email. They also talk […] The post EU255: Best Lead Generation Strategies for Growing Your Email List appeared first on eCommerce Uncensored.
On today's episode, we talk about the importance of building a relationship with your customer in 2022. The evolution of marketing trends, new IOS updates, and Facebook ad protection have shifted the mindset from front end sales to relationship building. The guys use their own golf brand to add perspective on how the marketing […] The post EU254: The Evolving Mindset of Marketing: Building Relationships with Facebook & Email appeared first on eCommerce Uncensored.
On today's episode, we talk about how to get the most out of your email. Growing brand awareness and creating a connection with your email subscribers is key! All of that starts with email! Sending the right emails, to the right audience, sets your business up for success. Listen in as the guys talk […] The post EU253: How to Get the Most Out of Your Emails appeared first on eCommerce Uncensored.
On today's episode we have the co-founder of Postscript, Alex Beller. The guys dive into the future of SMS marketing and optimizing customer communication through text messages. They talk about how SMS marketing can increase conversion and engagement rates and how the approach differs from email marketing. Alex even throws in some tactical tips […] The post EU252: SMS Marketing with PostScript Co-Founder, Alex Beller appeared first on eCommerce Uncensored.
When managing your business, there are a lot of aspects that go into it. They guys discuss how to not get caught up in the secondary numbers and focus on the 3 KPIs that are CRUCIAL to your business long term. They guys discuss how to take these 3 KPIs, apply them to your […] The post EU251: The 3 KPI's You Should be Focusing on to Scale Your Business appeared first on eCommerce Uncensored.
On this episode the guys talk with the ultimate momtrepreneur, Amanda Wittenbor, about turning passion into business. When Amanda would design her kid's birthday party decorations herself, she found that a lot of other parents loved her ideas. She would soon find that her desire to make a couple extra bucks would turn into […] The post EU250: How Amanda Wittenborn Turned Her Passion into a Multi 7-Figure Business appeared first on eCommerce Uncensored.
On this episode we have Ryan McNeill, former tv advertiser now marketing professional, who teaches the psychology of influence & persuasion. Ryan has grown his TikTok following to 230,000 followers where he goes over the tricks of marketing and how certain tactics & methods are used to further push people into buying. The guys […] The post EU249: Psychology of Marketing and Going Viral on TikTok with Ryan McNeill appeared first on eCommerce Uncensored.
In this episode, you are going to learn how to include key things into your copy for your sales page to make it optimized for conversion. Kevin & Jason go over their ultimate 6 points to make sales copy for their sales page, coming straight from experience. Text us! Legit … just text […] The post EU248: 6 Questions You Should Answer on Your Product Pages to Boost Sales appeared first on eCommerce Uncensored.
The guys discuss a tool they use for their business that has changed the game: CartFlows! CartFlows brings the functionality of ClickFunnels into WooCommerce for customized checkouts. This website plug-in has flexible ways to increase conversion rates, craft funnels, apply upsells, and even build split tests. Check out what the guys discussed: CartFlows, WooCommerce, […] The post EU247: Our Favorite Software For Ecommerce Funnels appeared first on eCommerce Uncensored.
In this episode the guys reflect on an eye opening year, the work from home life navigation, and how adding employees to the team has benefited their business & lives. A goal for them for the upcoming year is how they are going to instill new processes in 2022 to make their lives & […] The post EU246: Lessons Learned in 2021 and a Look Ahead at 2022 appeared first on eCommerce Uncensored.
In this replay, the guys talk about their experiences and the things to focus on when crafting your offer. The right offer attracts the right people and keeps customers coming back for more! Creating an irresistible offer should be the #1 priority of your Facebook ads. This is a direct transcript. Please forgive any […] The post EU245: Replay: How to Craft an Irresistible Offer for Facebook Ads appeared first on eCommerce Uncensored.
What do you do when you have a high-performing paid ad and all of a sudden it stops working? In this episode the guys talk about the importance of recovering Ad costs and the importance of knowing your product's price point. They go through how to capture QUALITY emails through paid traffic in an […] The post EU244: A Simple Strategy to Quickly Recover Your Ad Costs appeared first on eCommerce Uncensored.
Whether you're just starting your business on a small budget or have the money to burn, you want to ensure you start the business out on the right foot. Starting with a small budget doesn't have to be a barrier to making sales! The guys go through the process of creating a return on […] The post EU243: Bootstrapping a Business on a Small Budget appeared first on eCommerce Uncensored.
As a marketer, you can't promise results. You have a baseline of what works and what doesn't work but things may need changed along the way. The guys break down what went into their Black Friday Cyber Monday deal, the flexibility required when tweaks need made, and the steps they go through to access […] The post EU242: The $2 Million Black Friday / Cyber Monday Strategy Plus A Step by Step How to Guide appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are over, don't let your relationship with your customers stop there! They guys break down a simple way to stay connected with your customers, bring your average order value up, improve your customers lifetime value, and make sure your customers are consuming your product the way it is intended […] The post EU241: Replay: Building Customer Relationships and Product Consumption Campaigns appeared first on eCommerce Uncensored.
Ecommerce marketing master, Ezra Firestone is on the show! Ezra & the guys talk about everything and anything ecommerce, personal life and overall entrepreneur/lifestyle balance! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: Hey everyone. And thanks for joining us on another episode of Ecommerce Uncensored is episode […] The post EU240: Replay: Ezra Firestone – Work/Life Balance and Success appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are here! Kevin & Jason take you through the Black Friday deal they are running that got them a 15x ROAS with their Facebook Ads. Kevin goes into detail about how to bring customers through the hot, warm, & cold sales funnel. This is a direct transcript. Please forgive […] The post EU239: The 15x ROAS Black Friday / Cyber Monday Facebook Ad Strategy appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are here! If you haven't narrowed down your offer yet, Kevin & Jason have got you covered! They break down awesome offers that they found have never proved them wrong and work! This is a direct transcript. Please forgive any grammar or spelling errors. Jason: You know, people think […] The post EU238: Black Friday/Cyber Monday Offers That Just Work appeared first on eCommerce Uncensored.
What marketing comes down to is the final offer. Your offer is everything. One thing the guys have experienced is that the offer you used a year ago, may not work in today's world. An offer that failed last year, may take off this year! They guys break down the how & why this […] The post EU237: Should You Reuse an Old Winning Offer or Just Try a New One? appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are right around the corner. After experiencing many Black Fridays & Cyber Mondays, the guys give out their not so obvious checklist so you can be confident when the time is here! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: With your creative […] The post EU236: The Not So Obvious Black Friday/Cyber Monday Checklist appeared first on eCommerce Uncensored.
It is so important for the messaging from the ad and the objective of the click to match up and be in sync. Listen as the guys talk about the importance of using the right bait for your eCommerce Marketing. An ad on FaceBook is just bait to attract the ideal customer. Making sure […] The post EU235: The Importance of Using the Right Bait for Your eCommerce Marketing appeared first on eCommerce Uncensored.
It's that time of year! That's right, Black Friday/Cyber Monday is right around the corner. This year is definitely different due to shipping delays, costs going up, and other issues. The guys break down how your business can set up your business now and how to do it successfully. This is a direct transcript. […] The post EU234: Preparing for Black Friday – Cyber Monday appeared first on eCommerce Uncensored.