Podcasts about ecommerce

Type of business industry usually conducted over the internet

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    Latest podcast episodes about ecommerce

    Survivor to Thriver Show: Transform Your Fear Into Freedom with Samia Bano
    The “Almost-Automated Income” Strategy with Amazon FBA. Neil Twa & Samia Bano

    Survivor to Thriver Show: Transform Your Fear Into Freedom with Samia Bano

    Play Episode Listen Later Dec 6, 2025 55:27


    Want to stop #tradingtime for dollars? Interested in #ecommerce? Listen now to this interview with Neil Twa, CEO / Co-Founder of Voltage Holdings, a company specializing in launching, consulting, selling and acquiring brands with a focus on the e-commerce channels such as #AmazonFBA and multi-channel. Neil reveals the key to building a #lucrative lifestyle-driven #amazonbusiness, offering invaluable insights and strategies to pave the way for a #profitableventure, the #funandeasy way!You'll learn:-- Why Specialization (Not Diversification) Builds Million-Dollar Brands-- How to Pick Winning Products with Zero Emotion-- How to Build Brands the Warren Buffett Way-- The Real Reason #Entrepreneurs #BurnOut  -- How to Build Multiple Streams of Income Without Spreading Yourself Thin-- And so much more!Connect with Neil now at:voltagedm.com/#EcommerceTips #OnlineBusinessGrowth #BusinessClarity #EntrepreneurMindset #ScalingStrategies #DigitalEntrepreneur #ProductResearch #DataDrivenDecisions #BusinessSystems #AutomatedIncome #BusinessOperations #EntrepreneurLife #BrandBuilding #FocusAndSimplicity #MarketplaceSelling #BusinessSuccessMindset #EcommerceCoaching #BuildAndScale_____________________________________ABOUT SAMIA:Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…Samia's advanced signature programs include the Happiness 101 Class and the Transformative Action Training.Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.  Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures. Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.  Want to learn even more about Samia? Visit www.academyofthriving.com :)To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

    eCommerce Fuel
    Reviewing Our 2025 Predictions

    eCommerce Fuel

    Play Episode Listen Later Dec 5, 2025 42:16


    How accurate were our eCommerce predictions of 2025 and which ones completely missed the mark? In this episode, we sit down with longtime friend of the show and industry heavyweight Bill D'Alessandro. Bill returns to help dissect the biggest themes that shaped 2025 — from tariffs and consumer pockets to platform shifts and advertising pressure. You'll learn how global sourcing shifts reshaped margins, why affluent consumers and specific product categories powered through the chaos, and what rising ad auction competitiveness means for every eCommerce business. You'll also dive into emerging trends like GEO ("SEO for AI"), the real cracks showing in Google's dominance, shifting offshoring models and Amazon's evolving two-tier ecosystem. You can find show notes and more information by clicking here: https://tinyurl.com/4hd995np  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    Future Commerce  - A Retail Strategy Podcast
    Coach's Big Store Move: Make You Forget You're Shopping

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 5, 2025 46:49


    Coach's SVP of Global Visual Experience Giovanni Zaccariello reveals how the brand transformed from heritage accessory house to Gen Z cultural force by treating retail as community infrastructure. From hospitality-infused Coach Play stores to strategically sustainable holiday displays, the conversation explores how physical experience became Coach's competitive advantage in an increasingly digital marketplace.Why Shop When You Can Play?Key takeaways:Gen Z seeks human connection and community, not just product transactionsCoach studied consumers in their homes to understand life, not just buying behaviorsExperience per square foot matters as much as sales per square footUsing the same holiday tree for five years reduced waste while building brand consistencyPhysical and digital spaces should converge, not replicate each other"Putting bags on shelves was no longer an option because everybody during the pandemic, including my mom who is 89, can buy online. They're coming to the stores and they want more." - Giovanni Zaccariello [00:06:37]"The next few years are going to be years of what I call experience maximalism where literally new things are going to be mundane because consumers are so much more connected now on social, and they see what's going on." - Giovanni Zaccariello [00:44:50]"It's about the consumer talking to us instead of Coach talking to the consumer. It's a much deeper dialogue." - Giovanni Zaccariello [00:45:46]"When things don't work, we don't just move on. We've created this honest feedback loop where we learn from things. If we don't learn, what's the point of testing and learning?" - Giovanni Zaccariello [00:41:17]Associated Links:Explore Coach Play conceptsCoach coffee shopsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    eCommerce Evolution
    How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)

    eCommerce Evolution

    Play Episode Listen Later Dec 5, 2025 51:27 Transcription Available


    When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Opening & Introducing Beav Brodie(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts(12:00) Origin Story: From Custom Cars to Tactical Baby Gear(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad(24:38) Recover hidden Amazon revenue with Threecolts(25:33) Meta Constraints & The Founder Bottleneck in Content(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories(42:10) Brand vs Discounts: Community, Trust & True LTV(47:00) Channel Expansion & Product Philosophy(50:19) PostPilot: Direct mail that prints money.—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Tactical Baby Gear: https://tacticalbabygear.comSponsor Offer | Threecolts: http://threecolts.comSponsor Offer | PostPilot: http://postpilot.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    Le Panier
    #365 - Catch Up La Fourche : x2 en 2 ans et 100m€ pour un e-commerce bio sur adhésion

    Le Panier

    Play Episode Listen Later Dec 5, 2025 66:14


    Dans cet épisode, Laurent reçoit à nouveau Lucas Lefebvre, cofondateur de La Fourche, le magasin bio en ligne le moins cher de France. Trois ans après son premier passage, il revient nous expliquer comment La Fourche a affiné son modèle, renforcé son ADN et accéléré sa croissance, alors même que le marché du bio vivait ses pires années. Car si La Fourche superforme dans un écosystème en chute libre, c'est grâce à son modèle d'adhésion : un pilier qui lui permet de casser les prix des produits en réduisant drastiquement les coûts publicitaires. Résultat : l'entreprise a enregistré +76% de croissance en 2023, alors que le marché du bio reculait d'environ -10%. Sa marque propre compte désormais 400 références et représente plus de la moitié des ventes. Au programme : 00:00:00 - Ouverture / introduction de l'épisode00:10:25 - Assortiment : vrac, antigaspi et optimisation des références00:19:42 - Modèle, risques et annonce de la levée00:22:39 - Contexte marché et performance 00:36:55 - Marque propre La Fourche : évolution, 400 références et part des ventes 00:53:24 - Marketing / campagnes : tests TV, spots et résultats00:59:25 - Acquisition et tests de notoriété01:02:53 - Impact carbone : livraison ≈ 3 fois moins d'émissions qu'un déplacement en magasinEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    Real Money Real Business Podcast
    RMRB 1203 - Building a Display Advertising Business Making $2K per Month in the Pet Care Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Dec 5, 2025 12:56


    In this episode, Lauren talks to the seller of a display advertising and eCommerce business created in January 1998 in the pet care, sports, outdoors, and real estate niches. Listen in to find out how the business makes an average of $2,997.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89567 to learn more about this business.

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #835 6-Figure Sales Expert Calls You Out [Don't Keep Doing This in 2026]

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Dec 4, 2025 46:47


    Sticking rigidly to your sales scripts, hiring and firing sales reps, and positioning yourself as a freelancer instead of the expert: these mistakes will cost you in 2026 if you don't address them now. 6-figure fractional sales manager, Jeff Pecaro, joins us once again to reveal his best sales insights and call us out on the mistakes we need to leave behind in 2025. Plus, we get into how he and other 6-7 figure businesses inside Dynamite Circle are scaling with just one human and multiple bots. LINKS How to work with Jeff (https://meetwingman.com/) Jeff's favorite microphone for sales calls (https://www.amazon.com/Shure-MV7X-Podcast-Microphone-Voice-Isolating/dp/B09BZZCGC8/) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] Connect with 6-, 7- & 8-figure founders in Dynamite Circle (https://dynamitecircle.com/dcbkk) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:13) Today's Guest: Jeff Pecaro (00:01:44) The Biggest Challenge Holding Back Your Sales (00:05:00) Start Positioning Yourself as the Expert (00:14:31) Conversion Rate Benchmarks to Aim For (00:18:59) How to Go From “Good Call” to $ in the Bank (00:26:33) Sales Best Practices in 2026 (00:32:24) 2026 Bootstrapper Trends and Predictions CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Your 2026 Business Plan in 36 Minutes (https://tropicalmba.com/episodes/2026-business-plan) [FREE Resource] $400K in Points & 100% Vibe Coded Shopify Forecasting App with “SpyGuy” Allen Walton (https://tropicalmba.com/episodes/400k-in-points-vibe-coded-app) The Lifestyle Business Playbook (2025 Edition) (https://tropicalmba.com/episodes/lifestyle-business-playbook-2025)

    INspired INsider with Dr. Jeremy Weisz
    [Top Agency & eCommerce Series] Inside Amazon Marketplace Success with Rob Cromer

    INspired INsider with Dr. Jeremy Weisz

    Play Episode Listen Later Dec 4, 2025 52:04


    Rob Cromer is the CEO and Co-founder of Aisle³, an Amazon-first marketplace agency that helps founder-led, mission-driven brands scale across platforms like Amazon, Walmart, and Target. Under his leadership, Aisle³ has been recognized by Adweek as one of the fastest-growing agencies and has earned a spot on the Inc. 5000 list, supporting notable brands such as Nama, Caraway, and Ripple Foods. Known for championing founder mindset, intentional gifting, and agile operations, he is committed to building profitable companies that value relationships, creative storytelling, and sustainable long-term growth. In this episode… Founder-led brands often struggle to cut through the noise on massive marketplaces, where competition is fierce, and software tools alone aren't enough to guarantee success. Many agencies promise growth but deliver generic solutions that don't truly move the needle. How can these brands rise above the clutter and turn into household names? Rob Cromer, an expert in e-commerce marketing, explains how founder-led brands can overcome marketplace challenges by taking a human-centered, agile approach. Rob emphasizes building deep partnerships with brands through transparency, intentional communication, and continuous improvement. He shares actionable strategies to maintain consistent growth, prepare strategically for high-traffic sales events, weigh the pros and cons of FBA versus FBM, and use thoughtful gifting to make products stand out. Rob also highlights the importance of long-term relationships, profitability, and a dedicated full-time team in driving sustainable success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Cromer, Co-founder and CEO of Aisle³, to explore how founder-led brands can dominate marketplaces. Rob shares insights on inventory management, product assortment, and Black Friday/Cyber Monday prep, along with the impact of thoughtful gifting to help brands stand out.

    Ecomm Breakthrough
    Throwback: From Fear to Profit: Overcoming Pricing Hesitations in E-Commerce

    Ecomm Breakthrough

    Play Episode Listen Later Dec 4, 2025 15:12


    In this episode of the Econ Breakthrough Podcast, host Josh interviews Chad Rubin, operations and strategy leader at Profasee. Chad discusses the critical role of dynamic, AI-driven pricing for e-commerce and Amazon sellers, sharing how continuous price optimization can boost profits without sacrificing sales rank. He offers actionable advice on leveraging AI tools, strengthening business operations, and building strong supplier relationships. Chad also recommends influential books and software for entrepreneurs, and emphasizes the importance of surrounding yourself with trusted advisors. The conversation provides practical strategies for sellers aiming to thrive in a competitive, ever-changing marketplace.Chapters:Introduction to Chad Rubin and Profasee (00:00:00)Josh introduces Chad Rubin, his background, and his role at Profasee, focusing on e-commerce and AI-driven pricing.Why Pricing Matters in E-commerce (00:00:37)Chad explains his focus on pricing, its impact on profitability, and why many sellers neglect price optimization.The Fear of Raising Prices and Real-World Example (00:02:01)Josh discusses common fears around raising prices and shares a personal example of increasing prices without losing sales rank.Dynamic Pricing vs. Static Pricing (00:03:57)Chad describes Profasee's approach to dynamic pricing, the importance of adjusting prices, and the Amazon flywheel effect.Dynamic Pricing in Other Industries (00:05:28)Josh compares dynamic pricing in e-commerce to revenue management in airlines and emphasizes the need for ongoing price adjustments.Three Actionable Takeaways for Sellers (00:06:13)Josh summarizes three key takeaways: focus on profits/pricing, incorporate AI, and strengthen organizational structure and supplier relationships.The Importance of Level 10 Meetings and Team Alignment (00:08:38)Josh highlights the value of EOS Level 10 meetings for organizational clarity and leadership alignment.Most Influential Books for Entrepreneurs (00:09:41)Chad recommends "The 4-Hour Workweek" and other books that influenced his entrepreneurial journey.Favorite and Game-Changing Software Tools (00:11:27)Chad shares his favorite software tools, including Ellie and Notion, for productivity and business management.Mentors and Influential People in E-commerce (00:12:31)Chad discusses the importance of surrounding yourself with trusted advisors and names key people he respects in the industry.How to Connect with Chad Rubin and Profasee (00:14:46)Chad provides contact information and ways to connect with him and learn more about Profasee.Links and Mentions:Tools and Websites  Profasee  ChatGPT Ellie.com Notion  Books  The 4-Hour Workweek" by Tim Ferriss on Amazon The Almanack of Naval Ravikant  The Great CEO Within People Mentioned  Brandon YoungTranscript:Josh 00:00:00  Today, I'm super excited to introduce you to Chad Rubin. Chad leads prophecies operations and oversees its strategy. He often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller cheaper, easier, direct. Prior to Profasee. He founded Think Crucial and co-founded Cubana and the Prosper show. He is also a father, husband, and loves coffee and tacos. So with that, Chad, welcome to the Econ Breakthrough Podcast.Chad 00:00:35  Thank you for having me. Excited to be here.Josh 00:00:37  I want to ask you the question, Chad. You've you've gone through multiple exits. You have your own ecom brand. Why the focus on pricing and why is it so important at the end of the day?Chad 00:00:48  Yeah. So. Well, firstly, the reason why I was focused on price was that I was trying. I'm trying. I'm still working through it. I've been working on turning around my e-commerce business. It's been deteriorated over time. Didn't get a lot of love for me as I've been building other initiatives in my life.Chad 00:01:03  And so, you know, for me, I optimize spend and my ACOs, and I've been optimizing our conversion rate and my listings itself and the infographics on those listing pages. But the one thing that's driving the most to the bottom line is a very small lever, and it swings big doors, but it's not being swung with price. And I just couldn't understand why. Like if we have a $10,000 ad campaign, you would never leave it on. You would never leave it on optimized, you'd always be optimizing it. So why is nobody optimizing price? Because it's a it's hard to understand and it's very manual. And by the time you make the change to the price, the market shifted. So this is why I focus on it. And it's a juicy it's a delicious problem.Josh 00:01:50  It really is. And it can provide I mean it's a huge impact to your bottom line, right? If you want to, you know, increase your bottom line, the best way to do it is just by raising your prices.Josh 00:02:01  Says Roland Frazier, one of the previous guests that we've had on the show. One of the things that he does first, when he acquires any businesses is he simply raises prices. Because to your point, so many brands do not touch their price. They're too scared to be honest with you because they're like, well, I like sales where they're at. If I raise them, you know, 10%, 25%, I'm going to lose it. All right. And I think I actually fell in that camp prior to all of the inflationary environment that we've been in recently with Amazon continually increasing their FBA fees. You've got manufacturers increasing, you know, the cost of goods that you're purchasing from them. ACOs is going up ads. So with all of that, like our back was against the wall, although I felt like, hey, 1999 is kind of the that's the tipping point. You go over the $20 like you cross that mental bridge of $20 and something cents Since all heck is going to break loose, right? And I'm just going to be in a downward spiral, lose my market share.Josh 00:03:08  And on the contrary, we raise the price by $5, increase the price by 25%, and still maintain we were currently the number two best seller in that entire product category. Didn't move a needle. We stayed right there. Now we've got more profit coming to the bottom line. So I want to ask you the question, Chad. Like, are you seeing the same thing with a lot of the clients that you're working with and these early users of the software, that there is more room to increase prices on Amazon, and it's not affecting organic rankings or it's not a spiral downward. Or are you seeing the opposite true of hey, really like lower your price? Yeah, you get margin compression. But man, you you shoot to the roof and you stay locked in in those top positions. What what have you seen.Chad 00:03:57  Well, okay. So Profasee in general is about maximizing profit without sacrificing your BSR. So there's a lot of people in the Amazon space that say, just raise prices. And that's a lot of times could be reckless advice and insight, right? Because like, pricing isn't one size fits all.Chad 00:04:14  And yes, pricing needs to change. But the question is should it go up or should it go down because you can increase price and that may offset demand and you can lower price. It may spur demand. It'll increase ...

    The Andrew Faris Podcast
    5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)

    The Andrew Faris Podcast

    Play Episode Listen Later Dec 4, 2025 31:34


    FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

    LITTLE BIG THINGS
    Kevin Buzaglo - Tout savoir sur Amazon !

    LITTLE BIG THINGS

    Play Episode Listen Later Dec 4, 2025 92:13


    Kevin Buzaglo connaît Amazon sur le bout des doigts. 13 années passées au cœur de la machine, depuis l'époque où le grand public n'y voyait qu'un géant du livre, ont façonné sa manière de réfléchir, d'analyser et d'opérer. Il a vu Amazon devenir un réflexe national, un moteur de recherche à part entière, un écosystème où se joue aujourd'hui plus de 2 tiers des intentions d'achat. Il a vu les chiffres exploser, les usages basculer et les marques comprendre, parfois trop tard, que le parcours du client commence sur cette plateforme avant tout le reste. En 2019, il quitte Amazon avec Raphaël Samuel pour créer Deeploy, une agence pensée comme une unité d'élite. Un cabinet de conseil spécialisé, construit pour décoder l'algorithme, maîtriser chaque levier et accompagner les marques avec une précision chirurgicale. Deeploy, c'est 30 collaborateurs, 3 millions de chiffre d'affaires et plus de 100 marques accompagnées. Kevin sait que l'écosystème Amazon n'est pas un simple canal de vente. C'est un terrain où tout se décide en quelques secondes. Un endroit où une rupture de stock peut ruiner des mois d'efforts et où la valeur d'un produit repose autant sur la marge que sur la manière dont il est raconté. Un marché qui récompense les marques capables d'atteindre l'équilibre subtil entre prix, positionnement et visibilité. À travers Deeploy, il accompagne les marques qui veulent faire d'Amazon un vrai moteur de croissance. Il leur montre comment s'aventurer dans cette jungle pour transformer chaque fiche produit en machine à convertir. Dans cet épisode, Kevin partage son histoire, les coulisses du fonctionnement d'Amazon et l'avenir du e-commerce en France. Une plongée dans un marché impitoyable mais fascinant, racontée par l'un de ceux qui en maîtrisent tous les secrets. Bonne écoute !===========================

    eCommerce con Shopify
    Como vender 1 millón en el Buen Fin con Shopify y Whatsapp

    eCommerce con Shopify

    Play Episode Listen Later Dec 4, 2025 57:36


    Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

    Dial P for Procurement
    UPS Gambles on Gig Workers

    Dial P for Procurement

    Play Episode Listen Later Dec 4, 2025 19:41


    UPS is currently stuck between dropping parcel rates, rising union leverage, and stiff competition from their peers. Unlike their peers, UPS is unionized (part of the Teamsters), adding additional complexity and bottom-line pressure. Not one to give up after 120 years in business, UPS has been looking for creative ways to make ends meet without disappointing the public. They created a massive buyout opportunity for drivers and have been working with gig drivers to handle spikes in seasonal volume without paying expensive overtime. Both strategies are saving them money, but running afoul of the Teamsters in the process. In this episode of the Art of Supply podcast, Kelly Barner looks at UPS's challenges and the creative options they are trying in response: Leveraging gig drivers while warning against the danger of a loosely-managed final mile Introducing automation where they can, shutting warehouses where they can't Working to maintain a premium delivery service in a world dominated by low-cost eCommerce volume Links: Negotiating the Big One: UPS and the Teamsters Labor Union Kelly Barner on LinkedIn Art of Supply LinkedIn newsletter  Art of Supply on AOP Subscribe to This Week in Procurement  

    Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung
    Von Auktionen zu Live Commerce: eBays strategische Rückkehr (K#617)

    Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

    Play Episode Listen Later Dec 4, 2025 45:35


    Wie schafft es eBay, in einem gesättigten E-Commerce-Markt weiterhin relevant zu bleiben und Käufer:innen emotional zu binden? Geschäftsführerin von ebay Deutschland, Dr. Saskia Meier-Andrae, gibt im Kassenzone-Interview Einblicke in die strategische Ausrichtung des Unternehmens: von Recommerce über das neu eingeführte Live-Shopping-Format ‘eBay Live' bis hin zu KI-gestützter Personalisierung. Saskia erläutert, warum Brand-Marketing heute genauso entscheidend ist wie Performance-Marketing, wie eBay Vertrauen und Sicherheit im C2C-Handel schafft und welche Kategorien besonders von Re-Commerce und Live-Formaten profitieren. Wie sieht sie die Position von eBay im Vergleich zu internationalen Plattformen aus Asien wie Shein und Temu? Wie nutzt das Unternehmen seine Stärken in einzigartigem Sortiment, Vertrauen und Community-Erlebnis, um sich zu differenzieren? Das Gespräch im Überblick: (3:21) eBay's Marktposition und Strategien (9:08) Konsumverhalten im E-Commerce (12:48) Herausforderungen durch Niedrigpreis-Anbieter (22:13) Live-Shopping als neues Medium (34:38) Strategische Prioritäten und KI Podcast-Host – Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

    Simple Pin Podcast: Simple ways to boost your business using Pinterest
    How to get started on Pinterest if you're a new e-commerce brand

    Simple Pin Podcast: Simple ways to boost your business using Pinterest

    Play Episode Listen Later Dec 3, 2025 22:13


    Are you an ecommerce seller new to Pinterest marketing? This episode covers everything you need to launch your e-commerce brand on the platform: account setup, creating high-converting Pins and videos, Pinterest SEO, and the daily strategy that drives qualified traffic in 30-60 days.With almost 600 million users and 80% actively searching for products to buy, Pinterest is a goldmine for online stores. Learn how to tap into it without spending a fortune on adsIntro - Call to Action: Ready to make Q1 2026 your breakout quarter? Let Pinterest be your growth engine. From building a high-performing account from the ground up to creating scroll-stopping images that drive clicks and saves, to running ads that deliver 5x return on ad spend—we've got the Pinterest expertise to match your goals. Visit simplepinmedia.com/services to schedule your free consultation and discover which Pinterest strategy will unlock your 2026 success.Podcast on Pinterest boardsPinterest Assistant Latest shopping features in 2025Pinterest Trends—-------Here are some helpful links from the podcast:

    Future Commerce  - A Retail Strategy Podcast
    First Look: 2025 BFCM Numbers Are In

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 3, 2025 38:15


    Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.The Retail Super Bowl Delivered, AgainKey takeaways:Black Friday generated $43B globally with 837M transactions across Adyen's platformUS contactless payments jumped 23% YOY and mobile wallet usage doubled to 30%Denmark saw a 6.1X increase in transaction volume on Black Friday, and Spain 4.5X—Black Friday is officially a global phenomenonPeak shopping hit at 1 pm in-store and noon online (digestion first, deals second)46% of US consumers abandon checkout without their preferred payment methodAssociated Links:Check out Adyen's BFCM data hereSee our full recap of BFCM resultsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Tangent - Proptech & The Future of Cities
    From Chipotle to Soho: RTL's Ken Hochhauser on Data, Signals, & Why Retail Is Back

    Tangent - Proptech & The Future of Cities

    Play Episode Listen Later Dec 3, 2025 43:36


    Kenneth Hochhauser is Partner and Head of Data and Analytics at RTL. His background includes roles as a retail executive at Macy's and GNC and as a small business and economic development officer for the City of New York. He has advised both tenants and landlords on site selection, trade area analysis, and retail strategy, including introducing Chipotle to the New York metro market and representing Duxiana nationally. His past assignments span major projects such as Brookfield Place, Trump Place, and Columbia University's Manhattanville and Morningside campuses.(02:39) - Ken's Journey(04:59) - Retail Market Trends(06:05) - Retail vs. Office Innovation(07:53) - Shopping Trends and Retail Insights(08:31) - Retail Challenges in Manhattan(10:05) - Retail's Historical Context and Future(12:14) - Tenant Preferences(17:33) - Experiential Retail & Unique Locations(20:56) - Non-Traditional Retail (23:21) - Feature: Blueprint - The Future of Real Estate - Register for 2026: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on September 22nd-24th, 2026. As a friend of Tangent, you can save $300 on your All-Access pass(28:11) - Retail Tech & Data Utilization(34:29) - Location Indicators & Retail Expansion(38:29) - Collaboration Superpower: an economist(40:08) - US Gov. Shutdown Impact

    Empire Flippers Podcast
    Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

    Empire Flippers Podcast

    Play Episode Listen Later Dec 2, 2025 53:39


    If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors." If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact. We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight. We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.  If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook. Topics Discussed in this episode: The fundamentals of eCommerce CRO (05:59) Common CRO mistakes and misconceptions (11:21) What to tackle first when doing CRO (14:31) What stage of growth should you be at when investing in CRO? (20:03) How AI is changing CRO (28:26) Exploring the mechanical side of CRO (33:56) How to turn customer data into actionable insights (39:18) How to make CRO a routine part of your business (42:17) How often businesses should revisit their CRO (46:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Golden Web Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!  

    Remarkable Retail
    Jason Buechel, Whole Foods CEO/Worldwide Head, Amazon Grocery, Plus Kohl's CEO Shake-up, eCommerce's Rewiring, and Sears' Last Christmas

    Remarkable Retail

    Play Episode Listen Later Dec 2, 2025 50:49


    The latest edition of the retail industry's leading podcast features an in-depth conversation with Jason Buechel, CEO of Whole Foods Market and Vice President of Amazon Worldwide Grocery Stores, who shares Amazon's rapidly expanding grocery ambitions. Already surpassing $100 billion in gross sales, Amazon is leaning into grocery as a strategic category driven by frequency, loyalty, Prime stickiness, and the potential to unite all household purchasing into a seamless digital and physical ecosystem.Buechel explains how Amazon is transforming grocery shopping—a category in which consumers currently visit four to five retailers a month—into a single, unified experience. With more than 1,000 same-day grocery delivery locations today scaling to 2,300 cities, store-level innovations such as Whole Foods Daily Shop formats, and the integration of perishables directly into Amazon baskets alongside electronics or apparel, the company is erasing long-standing channel barriers. He also outlines the “one grocery” operational vision: unified supply chains, technology stacks, and customer journeys across banners, while preserving the brand trust and standards that Whole Foods customers demand.The episode opens with co-hosts Steve Dennis and Michael LeBlanc breaking down early holiday results. This year's hottest retail storyline, however, may be the sudden emergence of agentic AI. Tools such as Amazon's Rufus and ChatGPT are now influencing search and conversion decisions, helping fuel what the hosts dub “the most agentic Christmas yet.” With traffic gains from AI agents multiplying, the shift from traditional search to intelligent assistants is poised to accelerate dramatically in 2026.The discussion then turns to Kohl's, and the decision to name interim CEO Michael Bender to the permanent position. The hosts frame this as symptomatic of a deeper issue: a retailer with declining relevance in a shrinking total addressable market.On the heels of new quarterly earnings reports they also spotlight the theme of “profitless prosperity”—brands reporting modest sales improvements but sliding EBITDA as tariffs, promotions, and supply chain pressures erode margin—the overarching message: top-line growth is not victory unless gross profit dollars follow.The episode concludes with the remarkable rise of Google's AI game, and Sears inexplicably still operating a handful of stores (though likely not for much longer). SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    eCommerce Badassery
    355. How to Maximize Your eCommerce Sales in December

    eCommerce Badassery

    Play Episode Listen Later Dec 2, 2025 14:36


    Just because BFCM is over doesn't mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you're already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I'm walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We're getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There's still so much potential left in this season.   What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/355   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

    Web3 CMO Stories
    From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51

    Web3 CMO Stories

    Play Episode Listen Later Dec 2, 2025 17:11 Transcription Available


    Send us a textReputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating career transitions.We unpack the early stumbles and the breakthrough: focusing on seasoned professionals who once represented a company but now need to represent themselves. Carlos explains how Evolve's paid club delivers tangible value with curated matchmaking, private expert sessions, and monthly off-the-record circles designed for honest asks, not pitches. As member outcomes grew, companies began commissioning targeted dinners and private workshops, giving the community a clear monetization path without sacrificing signal quality.We also get practical about tools and tactics. Despite doubts in parts of Europe, WhatsApp won because it's where people already are, driving daily engagement with minimal friction. Looking ahead, Evolve is investing in an AI agent to summarize profiles, automate thoughtful check-ins, and surface timely connections as careers evolve—augmenting human judgment rather than replacing it. Along the way, members are self-organizing meetups from Lisbon to Dubai, proving the culture is strong enough to scale.If you're a senior leader in transition or a connector at heart, you'll find a playbook for building trust-first networks: vet carefully, reward generosity, meet members where they are, and let results speak louder than branding. Subscribe, share this with a colleague who's rethinking their network strategy, and leave a review to tell us what part of the conversation you want us to go deeper on next.This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-reputation-to-results-how-a-global-invite-only-commerce-club-scales-trust/..........................................................................

    Practical AI
    Technical advances in document understanding

    Practical AI

    Play Episode Listen Later Dec 2, 2025 49:18 Transcription Available


    Chris and Daniel unpack how AI-driven document processing has rapidly evolved well beyond traditional OCR with many technical advances that fly under the radar. They explore the progression from document structure models to language-vision models, all the way to the newest innovations like Deepseek-OCR. The discussion highlights the pros and cons of these various approaches focusing on practical implementation and usage.Featuring:Chris Benson – Website, LinkedIn, Bluesky, GitHub, XDaniel Whitenack – Website, GitHub, XSponsors:Shopify – The commerce platform trusted by millions. From idea to checkout, Shopify gives you everything you need to launch and scale your business—no matter your level of experience. Build beautiful storefronts, market with built-in AI tools, and tap into the platform powering 10% of all U.S. eCommerce. Start your one-dollar trial at shopify.com/practicalaiFabi.ai - The all-in-one data analysis platform for modern teams. From ad hoc queries to advanced analytics, Fabi lets you explore data wherever it lives—spreadsheets, Postgres, Snowflake, Airtable and more. Built-in Python and AI assistance help you move fast, then publish interactive dashboards or automate insights delivered straight to Slack, email, spreadsheets or wherever you need to share it. Learn more and get started for free at fabi.aiFramer – Design and publish without limits with Framer, the free all-in-one design platform. Unlimited projects, no tool switching, and professional sites—no Figma imports or HTML hassles required. Start creating for free at framer.com/design with code `PRACTICALAI` for a free month of Framer Pro.Upcoming Events: Register for upcoming webinars here!

    The Opportunity Podcast
    Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

    The Opportunity Podcast

    Play Episode Listen Later Dec 2, 2025 53:39


    If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors." If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact. We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight. We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.  If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook. Topics Discussed in this episode: The fundamentals of eCommerce CRO (05:59) Common CRO mistakes and misconceptions (11:21) What to tackle first when doing CRO (14:31) What stage of growth should you be at when investing in CRO? (20:03) How AI is changing CRO (28:26) Exploring the mechanical side of CRO (33:56) How to turn customer data into actionable insights (39:18) How to make CRO a routine part of your business (42:17) How often businesses should revisit their CRO (46:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Golden Web Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!  

    All Business. No Boundaries.
    From Warehouse to Workwear: Carhartt's Strategic Supply Chain Evolution

    All Business. No Boundaries.

    Play Episode Listen Later Dec 2, 2025 28:10 Transcription Available


    In this episode, join Tony Gariety, Vice President of Distribution and Logistics at Carhartt, and Justin Kastman, Senior Director of Operations, eCommerce at DHL Supply Chain, as they reflect on the growth of their partnership, highlighting peak season adaptability and the role of robotics in warehouse transformation.

    Talk Commerce
    AI Agents Are Transforming E-commerce Customer Support and Operations with Luca Borreani

    Talk Commerce

    Play Episode Listen Later Dec 2, 2025 19:02


    In this episode of Talk Commerce, Brent Peterson interviews Luca Borreani, co-founder of ZipChat AI. They discuss Luca's journey into the world of AI and entrepreneurship, the functionality of AI agents, and how they can enhance customer interactions and operational efficiency. The conversation also touches on the importance of leveraging AI during peak shopping seasons like Black Friday and Cyber Monday, and concludes with insights on the future of AI in business.TakeawaysLuca Borreani is the co-founder of ZipChat AI, focusing on AI solutions.He started his career in affiliate marketing and e-commerce.AI agents can automate tasks traditionally handled by humans.Promptable AI allows merchants to customize interactions.Transparency about AI usage improves customer experience.AI can proactively engage customers to enhance sales.Operational efficiency is a key benefit of AI agents.Mistakes in AI can be costly, requiring careful implementation.AI's role in e-commerce is growing, especially during peak seasons.Experimenting with AI can lead to significant business improvements.Chapters00:00 Introduction to Luca Borreani and ZipChat AI01:55 Luca's Journey into AI and Entrepreneurship03:15 Understanding AI Agents and Their Functionality06:57 Navigating Customer Interactions with AI10:50 Operational Efficiency through AI Agents13:39 Leveraging AI for Black Friday and Cyber Monday16:19 Final Thoughts on AI in Business

    Better Advertising with BetterAMS
    DSP Strategy in the AI Era

    Better Advertising with BetterAMS

    Play Episode Listen Later Dec 2, 2025 18:19


    Destaney talks with Gibby, BTR Media's Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MLOps.community
    Hardening Agents for E-commerce Scale: From RL Alignment to Reliability // Panel 2

    MLOps.community

    Play Episode Listen Later Dec 2, 2025 29:16


    Thanks to Prosus Group for collaborating on the Agents in Production Virtual Conference 2025.Abstract //The discussion centers on highly technical yet practical themes, such as the use of advanced post-training techniques like Direct Preference Optimization (DPO) and Parameter-Efficient Fine-Tuning (PEFT) to ensure LLMs maintain stability while specializing for e-commerce domains. We compare the implementation challenges of Computer-Using Agents in automating legacy enterprise systems versus the stability issues faced by conversational agents when inputs become unpredictable in production. We will analyze the role of cloud infrastructure in supporting the continuous, iterative training loops required by Reinforcement Learning-based agents for e-commerce!Bio // Paul van der Boor (Panel Host) //Paul van der Boor is a Senior Director of Data Science at Prosus and a member of its internal AI group.Arushi Jain (Panelist) // Arushi is a Senior Applied Scientist at Microsoft, working on LLM post-training for Computer-Using Agent (CUA) through Reinforcement Learning. She previously completed Microsoft's competitive 2-year AI Rotational Program (MAIDAP), building and shipping AI-powered features across four product teams.She holds a Master's in Machine Learning from the University of Michigan, Ann Arbor, and a Dual Degree in Economics from IIT Kanpur. At Michigan, she led the NLG efforts for the Alexa Prize Team, securing a $250K research grant to develop a personalized, active-listening socialbot. Her research spans collaborations with Rutgers School of Information, Virginia Tech's Economics Department, and UCLA's Center for Digital Behavior.Beyond her technical work, Arushi is a passionate advocate for gender equity in AI. She leads the Women in Data Science (WiDS) Cambridge community, scaling participation in her ML workshops from 25 women in 2020 to 100+ in 2025—empowering women and non-binary technologists through education and mentorship.Swati Bhatia //Passionate about building and investing in cutting-edge technology to drive positive impact.Currently shaping the future of AI/ML at Google Cloud.10+ years of global experience across the U.S, EMEA, and India in product, strategy & venture capital (Google, Uber, BCG, Morpheus Ventures).Audi Liu //I'm passionate about making AI more useful and safe.Why? Because AI will be ubiquitous in every workflow, powering our lives just like how electricity revolutionized our society - It's pivotal we get it right.At Inworld AI, we believe all future software will be powered by voice. As a Sr Product Manager at Inworld, I'm focused on building a real-time voice API that empowers developers to create engaging, human-like experiences. Inworld offers state-of-the-art voice AI at a radically accessible price - No. 1 on Hugging Face and Artificial Analysis, instant voice cloning, rich multilingual support, real-time streaming, and emotion plus non-verbal control, all for just $5 per million characters.Isabella Piratininga //Experienced Product Leader with over 10 years in the tech industry, shaping impactful solutions across micro-mobility, e-commerce, and leading organizations in the new economy, such as OLX, iFood, and now Nubank. I began my journey as a Product Owner during the early days of modern product management, contributing to pivotal moments like scaling startups, mergers of major tech companies, and driving innovation in digital banking.My passion lies in solving complex challenges through user-centered product strategies. I believe in creating products that serve as a bridge between user needs and business goals, fostering value and driving growth. At Nubank, I focus on redefining financial experiences and empowering users with accessible and innovative solutions.

    Mobile Dev Memo Podcast
    Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)

    Mobile Dev Memo Podcast

    Play Episode Listen Later Dec 2, 2025 55:45


    My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag.In this episode, Rishabh and I discuss the impact of chatbot discovery on eCommerce sales, including over Black Friday. Among other things, we speak about:The current state of AI search with respect to eCommerce, and how are chatbots are influencing eCommerce purchases nowThe likely trajectory of "agentic commerce" over the next 12-18 monthsHow eCommerce retailers are adapting to chatbots and other forms of AI searchChatGPT's Instant Checkout and whether that reflects a durable business opportunity for OpenAI or other companiesThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

    Growth League Podcast
    Episode 56, Jessica Pellow, Vice President of Marketing & Ecommerce, EDO Japan

    Growth League Podcast

    Play Episode Listen Later Dec 2, 2025 32:29


    Jessica Pellow breaks down the strategic shift required to enter new markets, the criticality of an ego-free leadership team, and the personal philosophy that forced her to step into the high-stakes world of P&L management to accelerate her career.

    insight
    ROI immédiat vs construction de marque : la bataille du temps - Camden

    insight

    Play Episode Listen Later Dec 2, 2025 36:21


    Dans ce nouvel épisode d'Insight, nous recevons Lucas Duquenne, Directeur de la stratégie chez Camden. Nous revenons avec lui sur la manière dont Camden, agence créative indépendante et internationale présente à Lyon, Paris, Montréal, Toronto et Hong Kong, accompagne ses clients pour réconcilier performance et vision. Entre storytelling, cohérence de marque et stratégie globale, il nous explique pourquoi une marque forte est le meilleur levier de rentabilité durable. Comment convaincre les annonceurs d'investir dans la valeur immatérielle de leur marque à une époque où tout doit aller vite ? Quels indicateurs suivre pour mesurer la puissance d'un branding bien travaillé ? Pourquoi certaines marques parviennent à créer un lien émotionnel si fort qu'elles deviennent des love brands ? Et surtout, comment trouver le bon équilibre entre activation court terme et capital marque long terme ? Il nous répond ! Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    Les digital doers - ceux qui font le e-commerce
    #243 ASSURANCE AFFINITAIRE, levier de fidélisation avec ONEY et DECATHLON

    Les digital doers - ceux qui font le e-commerce

    Play Episode Listen Later Dec 2, 2025 49:29


    L'assurance affinitaire, on croit la connaître. Pourtant, elle vit une transformation silencieuse qui touche au cœur de la relation client : l'usage.Dans un monde où les produits sont plus techniques, plus coûteux, plus utilisés et où seconde main, location et durabilité redessinent les pratiques, les consommateurs ne recherchent plus seulement un achat. Ils veulent une continuité. Une tranquillité. Une simplicité.Alors, comment accompagne-t-on un client au-delà de l'acte d'achat ?Pourquoi l'assurance produit devient-elle un levier de fidélisation autant qu'un service d'usage ?Et qu'est-ce qui distingue une bonne assurance d'un produit qui restera incompris ou inutile ?Pour répondre à ces questions, j'ai réuni deux acteurs qui travaillent au cœur de cette transformation :Mirelys Reyes, directrice générale d'In Confidence Insurance chez Oney,et Guillaume Trouvé, leader de Decathlon Insurance.Ensemble, nous explorons :– les mutations profondes de la consommation et des parcours d'achat,– le renversement de l'assurance affinitaire, désormais pensée du point de vue du consommateur,– l'importance de la réparabilité et de la continuité d'usage,– la transparence comme fondement de la confiance,– et les facteurs clés de succès : une connaissance fine du retail, une compréhension précise des usages, et une co-construction exigeante.Un échange dense, concret, sans langue de bois, qui montre pourquoi l'assurance produit, bien conçue, est devenue un vrai service client et un puissant moteur de fidélisation.Bonne écoute, toujours sans coupure !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    Retail Podcast
    John Lewis, Aubin, Joseph, Tumi & M&S: Black Friday, AI & Personal Styling | 5 Things Friday

    Retail Podcast

    Play Episode Listen Later Dec 2, 2025 13:34


    Black Friday isn't a day anymore. It's a month-long pressure cooker – and it's forcing retailers to rethink everything from promotions to product pages.Correction note: In the episode I mention a jumper with 7% wool – the actual composition was 8% wool.Why Black Friday has morphed into “Black Month” – and what that constant promo pressure does to margins, teams and customer expectationsHow John Lewis is investing £800m to turn “stuffy department store” into experiential destination, complete with VIP member lounges that feel more like British Airways than traditional retailThe power of personal styling: a live story from a first-ever styling session at Aubin, and why curated outfits create genuine “dopamine dressing” moments for time-poor professionalsWhat luxury players like Joseph really want from tech and AI: tools that free staff to serve customers, not replace themHow AI is fast becoming your second customer – from ChatGPT's personal shopping and gift guides to the need for product pages that go beyond specs and capture story, emotion and use-caseWhy the next generation won't “Google it”, they'll ChatGPT it – and what that means for search, content and retail strategyIf you work in retail, ecommerce, CX, merchandising or digital, you're already living these tensions: discount pressure, demand for experience, and the rise of AI-driven discovery.This episode gives you a sharp, 13‑minute snapshot of where those trends are heading – and how brands like John Lewis, Aubin, Joseph, Tumi and M&S are shaping the next chapter.

    Retail Podcast
    Inside Europe's Retail Property Boom: Ian Sandford on Debt Markets, Placemaking & F&B Trends

    Retail Podcast

    Play Episode Listen Later Dec 2, 2025 8:44


    Recorded live at MAPIC 2025 in Cannes, this episode features a rare deep-dive with Ian Sandford, President of Eurofund Group, one of Europe's most influential retail property operators. With more than €2B in assets across Spain, Portugal, Italy, Germany and the UK, Eurofund sits at the centre of the sector's biggest shifts.--------*Welcome to the official  channel of THE RETAIL PODCAST, the leading community for global retail leaders, innovators, and changemakers.*If you are struggling to stay relevant in a rapidly evolving industry, looking for insights from major conferences like NRF, Shoptalk, and EuroCIS, or aiming to connect your digital funnels to physical events with measurable ROI, this channel is designed for you.➡️ Hosted by Alex Rezvan and joined by some of the most respected voices in the sector, The Retail Podcast brings sharp, actionable insights from industry veterans with backgrounds at Microsoft and Verizon, where projects worth over $1.5 billion were directed. Our mission is to help retailers and businesses that sell to retailers anticipate change, embrace technology, and unlock new growth opportunities.Here you will discover exclusive interviews with executives and innovators, coverage of global retail conferences, analysis of technology and AI trends, in-depth explorations of fashion, grocery, luxury, and eCommerce, and thought leadership that keeps your strategy relevant all year long. As part of the RetailNews.AI ecosystem, this channel does more than report the news—it shapes the conversation on the future of retail.*Subscribe now and activate notifications so you never miss the strategies, stories, and signals defining tomorrow's retail.*--------

    Behind Her Empire
    #372: From 0 to 1: The Unsexy Truth About Launching an E-Commerce Brand, Starting a Podcast & Leaving the “Perfect” Job Behind with Yasmin Nouri, co-founder of beeya wellness 

    Behind Her Empire

    Play Episode Listen Later Dec 1, 2025 36:04


    I'm so excited to share this week's episode with you. I joined my friend Carly on her podcast, Care Less with Carly, and wanted to share our conversation here. We talk about the moment I realized my “perfect on paper” finance career wasn't right for me, and how I navigated the messy, scary transition into entrepreneurship. We also get into my relationship with burnout and perfectionism, how Behind Her Empire truly began, and the early steps that eventually led to building my business beeya. If you've ever felt torn between stability and a deeper calling, this episode is for you. That uncomfortable feeling is often the sign that something bigger is ahead. I hope it reminds you that you don't need every step figured out to begin, and that trusting yourself can be the most powerful choice. I hope you enjoy this one! In this episode, we'll talk about:* Discovering Yasmin's early career path and what drew her into finance. [02:15]* Feeling out of place in the corporate world and the moment she knew banking wasn't for her. [05:51]* Signs of burnout and the pressure to constantly prove herself. [06:44]* Transitioning out of finance and exploring new paths in tech and startups. [08:19]* Why learning from others became Yasmin's source of clarity and inspiration. [10:10]* Launching Behind Her Empire during the pandemic. [10:33]* Yasmin's support pillars early on. [15:09]* Facing the fear of judgment and posting publicly for the first time. [16:00]* Why most people aren't actually paying attention and why that's freeing. [18:41]* Strengthening the muscle of not caring what others think. [22:05]* How building the podcast helped Yasmin develop boundaries and confidence. [22:33]* Traits shared by the world's most accomplished women. [23:27]* Learning to enjoy the journey rather than chase the destination. [25:16]* Starting beeya: Yasmin's health struggles and how her business idea was born. [27:31]* Honoring wellness: why sleep, food, and movement matter. [31:51]* Advice for listeners stuck between a safe career and their creative calling. [33:23]* What Yasmin is dreaming about next and what she hopes to inspire in others. [34:19]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Carly:* Instagram: https://www.instagram.com/carlylynn/* Instagram: https://www.instagram.com/carelesswithcarly/ Hosted on Acast. See acast.com/privacy for more information.

    Future Commerce  - A Retail Strategy Podcast
    [DECODED] Commerce in the Age of Context: When Buying Journeys Collapse

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Dec 1, 2025 35:59


    The traditional linear shopping journey has collapsed. Commerce now happens everywhere, and consumers are navigating this omnimodal reality with unprecedented fluidity.Phillip Jackson and Lindsay Trinkle sit down with Melissa Minkow, Global Director of Retail Strategy and Insights at CI&T, to unpack findings from her Retail Tech Reality Check research. Together, they dissect how different platforms serve distinct purposes in the buyer's journey, why "omnichannel" is more relevant than ever, and what happens when everything becomes shoppable but commerce itself becomes invisible.In this episode, we explore how the expanded digital ecosystem is fundamentally reprogramming how consumers engage with content, community, and commerce. With 74% of US consumers now using AI tools in their path to purchase, brands can no longer control the narrative—instead, they must embed themselves intentionally into customer-led conversations across multiple contexts.Commerce Is Invisible; Context Isn'tKey takeaways:Each social platform serves a distinct purpose: Facebook for purchasing, YouTube for discovery, Reddit for research. Context matters more than channel ubiquity.The invisible transaction wins: TikTok succeeds because it's entertainment-first. The less commerce feels like commerce, the more consumers buy.Attribution is broken: Traditional linear models can't capture circular, contextual journeys. Focus on conversion, repeat purchase, and brand awareness—the only metrics you can trust.Search remains unsolved: Basic functionality like filtering furniture by dimensions is still missing. Data quality and search methodology are foundational competitive advantages.Micro-influencers drive outsized impact: 45 passionate referrals matter more than 45,000 followers. The persona of the referrer (picky, experimental, passionate) outweighs reach.AI will reshape holiday 2025: Gifting anxiety makes AI particularly valuable. Consumers use it to avoid looking stupid and navigate uncertain return processes.In-Show Mentions:Melissa Minkow - Global Director of Retail Strategy and Insights, CI&TCI&T Retail Tech Reality Check ResearchNew Modes ResearchAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Honest eCommerce
    358 | Translating Cross-brand Knowledge Into Wins | with Jennifer Peters

    Honest eCommerce

    Play Episode Listen Later Dec 1, 2025 29:42


    Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer's skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[01:58] Solving customer needs with simplicity[04:05] Sponsor: Next Insurance[05:19] Leveraging cross-brand learnings for growth[08:37] Using D2C as a customer learning engine[12:00] Callouts[12:11] Evaluating tools that streamline operations[13:37] Reviving traditional marketing with modern tech[16:52] Sponsor: Electric Eye & Freight Fright[20:01] Testing unconventional marketing strategies[21:19] Balancing responsibility with limited control[24:58] Focusing on product value over flashy designResources:Subscribe to Honest Ecommerce on YoutubeOlly Vitamins and Supplements olly.com/Follow Jennifer Peters linkedin.com/in/jennifer-peters-3bbb6220Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    Serious Sellers Podcast en Español: Aprende a Vender en Amazon

    Con su aguda visión, Elías nos guía a través de las modificaciones en las regulaciones de importación, destacando la eliminación de la sección 321, una medida que ha generado incertidumbre entre las plataformas de comercio electrónico como Amazon y Walmart. Analizamos cómo estos cambios, iniciados durante la administración Trump, están marcando la pauta en el comercio internacional, y compartimos estrategias efectivas para enfrentar estas fluctuaciones y asegurar que los costos de exportación se mantengan optimizados, especialmente en momentos de alta demanda. Además, exploramos las tácticas que las empresas pueden adoptar para reducir los costos arancelarios dentro de la industria manufacturera en México. Acompañados por Elías, debatimos cómo el aprovechamiento de materias primas y fabricantes locales puede ser una ventaja competitiva para clasificar productos como hechos en México y, así, superar obstáculos arancelarios. También ponemos el foco en los desafíos logísticos que enfrentan marketplaces como Amazon, con cuellos de botella y retrasos que complican la eficiencia operativa. Con la proximidad del 2026, subrayamos la importancia de una planificación meticulosa que garantice no solo la eficiencia, sino también la rentabilidad en el comercio electrónico. En el episodio #188 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Impacto De Aranceles en Logística eCommerce 17:39 - Estrategias Para Reducir Costos De Aranceles

    Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
    So lief der Black Friday 2025

    Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

    Play Episode Listen Later Dec 1, 2025 14:11 Transcription Available


    Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomhouse.com/checkliste ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

    Health Supplement Business Mastery
    The Real Driver of Sustainable e-Commerce Growth in DTC Supplements

    Health Supplement Business Mastery

    Play Episode Listen Later Nov 30, 2025 19:28


    "Send me a text"In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of LTV optimization that actually work in the supplement industry.This isn't about lowering your customer acquisition costs. It's about acquiring better customers and turning them into lifelong advocates.If you're tired of short-term wins that fade away, this episode will change how you think about growth forever.What You'll Learn:Why most supplement brands calculate LTV completely wrong (and how to fix it)The four unique levers supplement brands can pull to increase customer valueHow to build a trust system that overcomes supplement skepticismThe 90-Day Success System that prevents 60% customer loss after first purchaseReal benchmarks: what LTV:CAC ratios you should actually be hittingA step-by-step action plan you can implement starting todayIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    eCommerce Fuel
    AI Replaces Our Team, Expensive Developer Mistakes & Keeping Hackers Out

    eCommerce Fuel

    Play Episode Listen Later Nov 28, 2025 18:27


    What happens when months of experiments, mistakes, and unexpected wins all pile up at once? In this solo episode, I'm sharing an honest behind-the-scenes look at what I've been building, breaking, automating, and learning across ECF and my own personal workflow. Listen in as I talk through replacing (and not replacing) a key team member, how AI is reshaping assistant work, and what went wrong with a recent developer hire. I also share the story behind a new branded video project and explain why hardware security keys are becoming essential for anyone running a digital business. You can find show notes and more information by clicking here: https://bit.ly/3XLfw69 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    Future Commerce  - A Retail Strategy Podcast
    Black Friday vs. Propriety: Nothing Left to Sell

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Nov 28, 2025 96:27


    It's a Black Friday special! Phillip and Brian explore how capitalism commercializes everything it touches, as exemplified beautifully by community-driven Buy Nothing groups facing trademark enforcement and Walmart's WhoKnewVille campaign, which misses the point of Dr. Seuss entirely. They examine Mariah Carey's evolution from background music to Sephora partner, the disturbing rise of skincare for toddlers, and why new media's infinitesimally short news cycles are reshaping how we consume culture itself.PLUS: Get Plus! Use code BLACKFRIDAY for a year of Future Commerce Plus at our lowest rate ever. Black Friday Isn't Dying, and Neither Is Kris Jenner! Key takeaways:Buy Nothing chooses to wage its trademark battle during the SNAP benefits pause.As long as digital channels and Kris Jenner continue to thrive, Black Friday will never die.Mariah Carey's “It's Time” video is sponsored by Sephora. Finally!The new media ecosystem demands we live in the immediacy of the moment. Media cycle half-lives grow shorter by the day.“Mel Gibson was for Boomers what Johnny Depp was for Gen X, and I get the same feeling about Timothee Chalamet for this generation.” –– Brian Lange“Any gift you give or receive is actually a flaming fireball in the sky of your identity.” –– Brian Lange“Let he who is without screen time cast the first stone.” –– Phillip Jackson“Buy Nothing groups disintermediate the knife fight.” –– Phillip Jackson, Craigslist knife fight survivorAssociated Links:Get a year of Future Commerce Plus for $50 with code BLACKFRIDAYCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    My Amazon Guy
    October Masterclass Replay: Boost Ecommerce Growth and Optimize Your Listings for Q4 Success

    My Amazon Guy

    Play Episode Listen Later Nov 28, 2025 99:22


    Send us a textIn this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips ------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl00:00 – Start of webinar01:15 – Why you should build your own store (avoiding Amazon dependency)04:30 – Importance of owning customer data07:00 – The cost of selling on Amazon: Fees and margins10:00 – Why Q4 is a great time to launch a direct-to-consumer brand12:30 – How to build a strategy that works for both Amazon and direct-to-consumer15:00 – Creative refresh for your brand and listings18:00 – The importance of UGC (user-generated content) in advertising21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising28:00 – Email and SMS marketing strategies32:00 – Website optimization for conversion35:00 – Best practices for listing optimization38:00 – Using SEO and copywriting for better product listings42:00 – Brand story and A+ content for building trust and conversions46:00 – Technical performance: Site speed and reducing friction50:00 – Inventory management and fulfillment strategies54:00 – Tracking attribution setup and tools57:00 – Retention strategies: Customer lifetime value and remarketing60:00 – Providing a customer experience that beats Amazon63:00 – January reset: Post-Q4 strategy and remarketing67:00 – Q&A session1:15:00 – Listing optimization Q&A1:28:00 – Review of a listing: Analysis and optimization tips1:35:00 – Final Q&A on listing and optimization questions-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Le Panier
    #364 - Ritz Paris : transcrire les codes du luxe en ligne, CX, CRM et storytelling

    Le Panier

    Play Episode Listen Later Nov 28, 2025 66:53


    Laurent Kretz reçoit Julien Azzi, Head of Digital du Ritz Paris, cette maison qui fait rêver le monde entier depuis 1898. Pendant plus d'un siècle, le Ritz a posé les standards de l'hospitalité. Mais comment une institution de cette ampleur aborde-t-elle aujourd'hui un virage digital accéléré ? Julien raconte comment le Ritz, bien que reconnu mondialement, reste une PME qui joue dans la cour des grands : entre les attentes du marché, les clients exigeants et les offres multiples à coordonner, il dévoile les défis qu'ils ont rencontrés : rattraper 10 à 15 ans de digitalisation en quelques années seulement. Au programme00:00:00 - Introduction00:06:20 - Le Ritz comme institution et référence mondiale du luxe00:14:20 - Une grande marque avec une organisation de PME00:21:15 - Le virage digital00:36:07 - Multiplication des outils métiers dans l'hôtellerie00:36:30 - Refonte complète : UX unifiée et structure headless00:44:03 - Innovation : la homepage immersive “24h au Ritz”00:49:40 - CRM : structuration et unification des données01:09:13 - What's next : enjeux du Ritz pour 2026Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #834 Your 2026 Business Plan in 36 Minutes [FREE Resource]

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Nov 27, 2025 36:17


    Whether you're a solopreneur or you've got a large team and millions of dollars in revenue, this simple process can help you plan for 2026 in just a few hours. Get ready for your best year in business yet, with clarity and intention. LINKS FREE Resource: Plan Your 2026 With Clarity and Intention (https://docs.google.com/document/d/1gfFSgVgexN8bq1gekgc9oHdRnJsWGA6RMp0876NotcQ/edit?tab=t.0) Ryan Deiss on Scoreboards (https://x.com/ryandeiss/status/1991923587347825150?s=20) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] Connect with 6-, 7- & 8-figure founders (https://dynamitecircle.com/dcbkk) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:14) A Reliable Framework for Annual Planning (00:02:13) How to Set the Right Kind of Goal and Plan for the Year (00:08:15) System #1 to Reach Your Goal: Budget (00:13:03) System #2 to Reach Your Goal: Scoreboard (00:18:19) System #3 to Reach Your Goal: Scorecards (00:21:13) System #4 to Reach Your Goal: Cadence (00:24:18) What to Stop Doing & What to Do More Of In 2026 (00:27:59) The Importance of Personal Reflections Before a New Year CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization) “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) Health Advice That Goes Against Everything You Know ft. Jay Feldman (https://tropicalmba.com/episodes/health-advice-against-everything-you-know)

    Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
    ✅ Scaling eCommerce Brands with Abir Syed

    Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

    Play Episode Listen Later Nov 27, 2025 14:46


    ✅ Scaling eCommerce Brands is one of the biggest challenges founders face once they've reached that early traction stage, and in this episode, CPA-turned-eCommerce operator Abir Syed breaks down how entrepreneurs can overcome plateaus, maintain margins, and scale beyond the limits of their own time, energy, and operational bottlenecks. Whether you're struggling with advertising metrics, cash flow forecasting, inventory management, delegation, or 8-figure operations, this conversation delivers clear, experience-backed answers that match exactly what people search for when trying to grow an eCommerce brand effectively.Founders looking for help with scaling eCommerce brands typically ask questions like:• “Why am I stuck at 6 or 7 figures?”• “How do I keep margins healthy when ad costs rise?”• “When should I hire? When should I replace myself?”• “What data actually matters for profitable scaling?”Abir Syed's background—starting in accounting, running an 8-figure eCommerce brand hands-on, moving into advertising, and now running a 70-person eCommerce accounting & CFO firm—makes him uniquely qualified to answer these exact questions. His expertise sits at the intersection of financial clarity, eCommerce operations, and performance marketing, giving founders a blueprint for sustainable growth rooted in real data instead of guesswork.This episode is tailored to the search intent of entrepreneurs who want solutions to:✔ inconsistent cash flow✔ poor understanding of true acquisition costs✔ weak operational systems✔ margin erosion✔ lack of clarity in revenue, profitability, and scaling strategyYou'll learn how Abir identifies bottlenecks, how he advises brands on omnichannel expansion, how to manage the “unglamorous” operational side of scaling, and how founders can break past the mindset barriers that keep them from hitting 8-figure growth. If you're actively researching how to scale your eCommerce business, optimize profitability, and build processes that don't depend on you—this episode gives you the frameworks, insights, and wisdom to take the next leap.⏱️ Timestamps (14:46 Total)00:00 – Intro00:24 – Abir Syed's background & journey01:10 – Running an eCommerce brand end-to-end02:00 – Why founders need better financial data03:00 – Scaling past $3M–$5M revenue04:00 – Why most founders get stuck at 7 figures05:00 – How to keep eCommerce margins healthy06:00 – Accounting → advertising: Abir's shift07:00 – What investors look for in eCommerce brands08:00 – The unglamorous truth of scaling past 8 figures09:10 – Founder trust issues & bottlenecks10:20 – The right level of customer acquisition12:00 – Entrepreneurship & career advice13:30 – Where to follow Abir Syed14:46 – Outro

    Ecomm Breakthrough
    Throwback: The Roadmap to E-Commerce Success: Strategies for Amazon, Walmart, and Beyond

    Ecomm Breakthrough

    Play Episode Listen Later Nov 27, 2025 17:43


    In this episode, the host interviews Josh Gibson, founder of Sojourn Group Consulting, about strategies for growing e-commerce sales on marketplaces like Amazon and Walmart. Josh shares expert tips on protecting profit margins, optimizing product listings, leveraging Amazon's NARF program for international expansion, and efficiently managing inventory shipments. He discusses the benefits and challenges of expanding to Walmart and other platforms, emphasizes the importance of strong team communication, and recommends trusted industry resources. The episode concludes with actionable takeaways for maximizing sales and diversifying channels for long-term growth.Chapters:Introduction to Josh Gibson and Sojourn Group Consulting (00:00:00)Overview of Josh's background, company focus, and personal life.Protecting Margins on Amazon: Categories, Weights, and Inbound Shipments (00:01:15)Importance of tracking product categories, weights, dimensions, and optimizing inbound shipments to protect margins.Challenges of Managing Amazon Shipments and Auditing (00:02:19)Issues with Amazon's inventory reconciliation and the need for ongoing auditing to avoid losses.Prioritizing Marketplace Expansion and Expected Sales Lift (00:03:10)Discussion on which marketplaces to expand to first and typical sales lift percentages.Expanding with Amazon NARF (North America Remote Fulfillment) (00:03:50)How NARF enables easy expansion to Canada and Mexico, and the expected 7% sales lift.Considering Deeper International Expansion (00:04:53)When to consider establishing a physical presence in Canada or Mexico for further growth.Selling on Walmart Marketplace: Opportunities and Challenges (00:04:53)Walmart's marketplace growth, operational challenges, and the shift to Walmart Fulfilled Services.Walmart Advertising and Early-Stage Advantages (00:05:49)Opportunities in Walmart's less competitive ad platform and strategies for early success.Walmart Sales Lift and Rural Market Penetration (00:06:56)Typical 5–10% sales lift on Walmart, with strong performance in rural and Midwest areas.Three Actionable Takeaways for Marketplace Sellers (00:08:49)Maximize success on your primary channel.Fully optimize listings, especially for mobile.Expand to new marketplaces after optimizing the first.Optimizing Amazon Listings for Mobile and Conversion (00:09:48)Detailed tips for optimizing titles, images, videos, and A+ content for better conversion.Expanding to Additional Marketplaces Beyond Amazon and Walmart (00:10:54)Consider Target, eBay, Newegg, Etsy, and Wayfair for incremental revenue after maximizing Amazon and Walmart.Most Influential Book Recommendation (00:12:31)Gary Vee's books and content for building a brand and leveraging social media.Favorite Productivity Tool or Resource (00:15:00)Slack for team communication and the importance of a fast, reliable computer.Most Admired E-commerce Influencers (00:16:14)Recommendations to follow Steven Pope, Bradley from Helium 10, and Kevin King for free, valuable content.Closing Remarks and Appreciation (00:17:26)Harry thanks Josh for sharing actionable insights and expertise.Links and Mentions:Tools and Websites  Sojourn Group Consulting Amazon FBA (Fulfillment by Amazon) NARF (North American Remote Fulfillment) Walmart Connect Helium 10 Influential People  Gary Vaynerchuk (Gary Vee) on LinkedInSteven Pope from My Amazon Guy on LinkedIn Bradley Sutton from Helium 10 on LinkedIn  Kevin King on LinkedIn Events  Sell and Scale Summit Productivity Tool:SlackTranscript:Josh Hadley 00:00:00  Today I'm super excited to introduce you to Josh Gibson. over the past 20 years, Josh has been leading sojourn Group consulting, a company with a strong e-commerce focus. Sojourn Group consulting specializes in marketplace sales, and has evolved from being a third party seller into an agency that helps other sellers grow their marketplace presence without having to hire a full team. Their years of experience and team make their bolt on solution very simple for many companies. Outside of work, he is happily married for 15 years and is the father of four children ages eight, six, four and two. That makes him very busy at this stage in his life. He says there's little time for anything except work and family. So welcome to the podcast, Josh.Josh Gibson 00:00:45  Thank you. Thanks for having me.Josh Hadley 00:00:46  Well, with how busy you are with a young and growing family and the business, we're excited to have you share some of your time with us. So thanks again for joining us. What else is there that you know? You're saying that Amazon eats your margin for business lunch and dinner or for breakfast? Lunch and dinner, right? So what else is there that you know, people should be paying attention to? And Amazon specifically for now that, you know, there could be a lot of, you know, marginally going out the business.Josh Gibson 00:01:15  Yeah. I mean, it's important to to track your weights and your gyms and your categories of what products you're selling in because there's some products. Say you're selling a printer. A printer should be in an 8% category, but sometimes they'll slide into a 15% category. So you're losing that that amount of money. You don't see it unless you're tracking tracking it. Or they could dim it out wrong. Say something. They as they went through their Cuba scan, it dimmed out incorrectly. So being able to go in and update and fix those dimensions and then do do file backs on those. also trying to find better, more efficient ways to do inbound shipments. and so there's, there's tools out there that we use that can take like right now we're running a full truckload, for $400, inbound FBA, where that same truckload going, another the route could be 3 to $4000. So it's the more time you do this. And the nice thing about our team is we can sit in a bullpen and go, okay, what are you guys learning? What'd you find out? and trying to take our collective knowledge, plus being able to go to, like, this, scale and sell summit and meet other people that know more things and aggregate this information to become more valuable.Josh Gibson 00:02:19  which, to your point is, if you're an owner operator trying to do this yourself, it becomes complicated because you don't have the resources and the ability to to learn all these things. Yeah. But to your point, it's it's the weight in gems. It is the categories. It is inbound shipments. I'm blanking on a few others, but it's really managing that protection of your bottom line. that's important. And it's also like specifically with inbound shipments is the annoying part is you can get that FBI ID cleared, they can say fully received. And we've seen with some clients ten, 12 months later, they say, actually we're five short. And if you're not going back and reordering those, even though you thought you did a good job auditing it. You can los...

    Honest eCommerce
    Bonus Episode: Evaluating Marketing Wins Beyond Vanity Metrics with Scott Desgrosseilliers

    Honest eCommerce

    Play Episode Listen Later Nov 27, 2025 32:50


    Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. In This Conversation We Discuss: [00:00] Intro[02:37] Questioning attribution in marketing[06:44] The truth about “more is better” marketing [07:36] Choosing channels for first campaigns[09:34] Starting funnels with small spend[11:16] Debunking marketing ROI lies[14:24] Navigating attribution for customer journeys[16:51] Distinguishing case studies from reality[19:07] Exploring the Five Forces framework[27:24] Seeing emotional spending on paid ads[27:50] Recording client interaction for accountability [28:53] Highlighting effective AI campaign analysis [31:21] Streamlining insights for effective decisionsResources:Subscribe to Honest Ecommerce on YoutubeMultitouch marketing attribution software www.wickedreports.com/Follow Scott Desgrosseilliers www.linkedin.com/in/scottd71/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    YAP - Young and Profiting
    The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | Presented by Teachable

    YAP - Young and Profiting

    Play Episode Listen Later Nov 26, 2025 30:11


    Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your course and scale your income through proven sales strategies. You'll hear from experts like Russell Brunson, Jason Fladlien, Kat Norton, and more on how to launch your course like a pro. In this episode, Hala will discuss: (00:00) Introduction (00:52) Building Trust Through Value Selling (03:47) Optimizing Your Sales Funnel for Conversions (08:57) Sales Psychology: Guiding Buyers to “Yes” (10:46) Handling Objections with Confidence  (14:42) The Importance of Soft Closing When Selling (20:47) The Power of Webinars for Conversions (23:48) Creating Transformational Webinar Experiences Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Claim your 30-day free trial today at https://youngandprofiting.co/teachable Sponsored By: Teachable: Claim your 30-day free trial today at  https://youngandprofiting.co/teachable   Resources Mentioned: YAP E337 with Adam Schafer: youngandprofiting.co/MindPump  YAP E312 with Russell Brunson: youngandprofiting.co/SalesF  YAP E196 with Robert Cialdini: youngandprofiting.co/Persuasion YAP E229 with Jason Fladlien: youngandprofiting.co/Influence  YAP E345 with Shelby Haas-Sapp: youngandprofiting.co/Convert  YAP E316 with Kat Norton: youngandprofiting.co/Niche  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Business Growth, Scaling, Sales Podcast

    The Mike Litton Experience
    How Tax Exemptions Explode E-Commerce Profits w/ Reuben James Mattinson

    The Mike Litton Experience

    Play Episode Listen Later Nov 26, 2025 41:19


    Discover how a former science teacher from northern England became one of the most trusted names in global e-commerce tax consulting. In this episode of The Mike Litton Experience, Mike sits down with Reuben James Mattinson, founder of RJM Tax Exemption, ranked #1 on TrustPilot for U.S. tax-consulting reviews. Reuben shares his incredible journey—from growing up in the Lake District, becoming a physical therapist, pivoting into teaching, then launching a massively successful e-commerce tax consultancy that helps entrepreneurs boost margins by up to 30% simply through proper tax exemption. You'll learn: How to legally eliminate sales tax on inventory The mindset shifts required to scale an online business Why understanding AI-driven SEO is now the competitive advantage Real-world case studies of e-commerce sellers who turned 7% savings into massive profitability How human connection still wins in a tech-saturated world Reuben also shares insights on the future of e-commerce, the rapid rise of AI as a search engine, and how entrepreneurs can avoid being left behind. If you’re an entrepreneur, Amazon seller, dropshipper, TikTok Shop seller, or someone ready to start an online business—this episode could literally save you thousands. Book a free consultation with Reuben's team: RJMtaxexemption.com Subscribe to the channel to support the show and never miss insights from inspiring guests.Your subscription helps us grow and continue bringing powerful conversations like this one.

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
    SoulCycle's Rebuild: Inside the Culture, Community, and Strategy Powering Its Next Era with CEO Evelyn Webster

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews

    Play Episode Listen Later Nov 25, 2025 57:27


    SoulCycle has long been more than a workout—it's a cultural force built on rhythm, resilience, and the magnetic pull of community. Its in-studio experience remains singular, merging athletic intensity with emotional release in a way that keeps riders returning for the transformation as much as the training. Under CEO Evelyn Webster, SoulCycle has expanded both its digital and in-person touchpoints, making its signature energy accessible beyond the studio walls. Since 2020, she's honed the brand's mission to empower people to move through life with more purpose, clarity, and connection. Today, SoulCycle continues evolving while staying rooted in what made it iconic: a room, a bike, a beat, and an undeniable sense of belonging.In this episode, Evelyn also discusses:What truly makes SoulCycle “more than a workout”The unique emotional release riders feel and why it keeps them coming backHow apparel boosts fitness & authenticityUsing AI to power smarter, more personalized rider experiencesWhy culture is never static and how SoulCycle keeps evolving with intentionWe hope you enjoy this episode and gain valuable insights into Evenlyn's journey and the growth of SoulCycle. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out SoulCycle at www.soul-cycle.com and on Instagram at @soulcycleRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co