Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.
In this special episode, Edelman's Karin Robinson, Senior Strategy Director, and Chris McCrudden, Strategy Director, explore the key insights from the 2025 Trends Report: Tipping Points. Together, they explore six key cultural forces shaping the year ahead, from the growing desire for anti-hyperstimulation and protection over exploration, to shifting generational dynamics and the evolving role of AI in creativity. As society reaches critical tipping points, they discuss what these changes mean for brands, businesses, and communicators navigating an increasingly volatile and fast-moving world. Download the full Edelman 2025 Trends Report here: Edelman Trends Report 2025 Want to learn more? Contact Chris and the Edelman Strategy team at Chris.McCrudden@edelman.com
This episode of Sideload is a collaboration with AfriChats - Edelman's big conversation with African thought leaders. We're discussing Nigeria, often called Africa's tech capital, and exploring the innovators, tech sectors leaders, and what the rest of the world can gain from paying close attention to this rapidly expanding scene. Our guest is Kwame Senou, Edelman's advisor for West and Central Africa. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.
Our Leaders in Action series talks to leaders from some of the world's biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society's biggest issues. In the latest episode of #LeadersInAction, Rachel Healeyharris, Senior Director, Edelman, sits down with Tusar Barik, Senior Director of Marketing for LinkedIn Marketing Solutions, and Edelman's Andrew Mildren, Managing Director of Edelman Business Marketing EMEA to explore insights from the Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report and how it can drive commercial value.
This time on Sideload, we bring you a conversation about telling stories in a more immersive way, and the technology that makes it happen. Our guest is Alastair Cotterill, Head of Immersive at Atlantic Productions. Alastair is a pioneer in the creation of augmented reality, modern content production and the metaverse. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.
This time on Sideload, we bring you a fireside chat with AI thought leader, Brian Evergreen. Brian discusses the relationship between humans and machines, the challenges of delivering AI projects, and the importance of a human-centred approach to AI. He also shares his thoughts on the future of AI, the role of leadership in an AI-driven world, and the concept of future solving. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
Our Leaders in Action series talks to leaders from some of the world's biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society's biggest issues. In the latest episode of #LeadersInAction, Charlotte Lomas Farley, Associate Director and Communications Coach, Edelman, is joined by Tom Rudkin, Partner at Farrer & Co. Tom advises the firm's clients on all issues relating to their reputation, privacy and confidential information. Charlotte and Tom discuss his approach to reputation management and how Tom's experience and approach to working with clients and the media has evolved throughout his career.
On 31 July 2023, the Financial Conduct Authority (FCA) introduced a new Consumer Duty, which applies to all open financial products. Designed to ensure that financial services businesses put their customers first, providing ‘good outcomes' and ‘fair value', the regulator expects it to lead to a “major shift in financial services”, boosting competition and considerably strengthening consumer protection. But what do these phrases mean to consumers? What happens when financial services companies' interpretations of Consumer Duty come into contact with customers? And how should we expect the Regulator and customers to hold providers to account in this new regulatory environment? To answer these thorny questions and more, Edelman Smithfield's Aidan Holloway and Latika Shah speak with special guest Chris Woolard, ex-interim CEO of the FCA, now a Partner at EY and Chair of its Global Regulatory Network.
It's the biggest tech show in the world but who was able to cut through the noise with some genuinely innovative ideas and products? And did the numerous mentions of AI excite or turn off attendees at the event? This time on Sideload, we're talking to Edelman's Jessica Ranftl, Gary Grossman and Michael Thomson about what they saw at the show.
Brands are looking at ways to increase engagement with customers. Increasingly, they're using virtual worlds to do it. This time on Sideload we're joined by Sol Rogers, Global Director of Innovation at Magnopus to discuss spatial computing, Apple Vision Pro and the potential risks of taking people away from reality. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.
As AI becomes more sophisticated, questions about its integration and the broader future of tech have been pulled into question. On this episode of Sideload, we are joined by Edelman's Global Technology Lead Justin Westcott, discussing the global trends of technology and how they will change and affect the future. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
The UK is a heavyweight financial hub and tech has helped further raise its profile. But in the aftermath of Brexit, and with turbulence on many fronts, how can the UK position itself for the future? On this episode of Sideload, our guests are Calypso Harland, the founder of myforte and Fintech Fringe, and Ezechi Britton, the CEO of The Centre for Finance, Innovation & Technology (CFIT). For more information about the Fintech Fringe Forum, visit myforte.global/community and for more information about CFIT, visit cfit.org.uk/ Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
Data is everywhere, but how will it be consumed in the future, with biometrics, metaverse and Web3 technologies gathering pace? On this episode of Sideload, Elena Corchero, the Director of Emerging Tech at Dow Jones is in conversation with Sat Dayal, the Managing Director of Edelman London's Technology practice about audience experiences being shifted by advancing tech. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
Our Leaders in Action series talks to leaders from some of the world's biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society's biggest issues. In the latest episode of #LeadersInAction, Charlotte Lomas-Farley, Associate Director & Trust Communications Coach at Edelman, is joined by Carolyn Dawson, CEO, Founders Forum Group. Carolyn oversees all of Founders Forum Group's events and businesses, as well as steering the strategic development of its global network. Previously, Carolyn was President at Informa Tech and she was recently appointed Officer of the Most Excellent Order of the British Empire for her services to London Tech Week, which she has led for the past eight years. Together, Charlotte and Carolyn discuss building and maintaining trust with a broad range of stakeholders; the leadership styles which best engender trust; and the role of tech in bridging trust between businesses and end-users.
With the introduction of Chat GPT, AI has taken the world by storm. On this episode of Sideload, we discuss how AI might interact with creativity – and whether that interaction will be for the better, or worse. Edelman's Executive Director and Head of Editorial, Tim Weber joins us alongside Edelman's head of Connected Experiences for EMEA, Myles Cameron. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
Our Leaders in Action series talks to leaders from some of the world's biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society's biggest issues. In the latest episode of #LeadersInAction, Rachel Healey-Harris, Senior Director & Head of Trust Communications Coaching at Edelman, is joined by Rupert Gowrley, Group Corporate Affairs Director, Bupa. Rupert has spent eight years working at Bupa across a number of government affairs, strategy, and external communications roles. Together, Rachel and Rupert discuss the ever-changing role of trust, how Bupa strengthens trust amongst their stakeholders, and what they're doing to support staff, customers, and partners.
How much do we trust the people making our phones, our computers, our social networks? And is there a wider question of not just the companies themselves but who's running them and where they're based? That's what we're finding out this time on Sideload where we uncover new global data on the topic. Our guests are: Sanjay Nair, Edelman's Global Technology Chair Margot Edelman, Deputy General Manager, Edelman New York Tonia Ries, Executive Director of Intellectual Property, Edelman Trust Institute Nicole Dorsa, Executive Vice President, Edelman San Francisco For more information, visit edelman.co.uk/sideload and to get in touch, send an email to sideload@edelman.com
In this Edelman Editions podcast, Jeremy Lucas, Managing Director, Corporate Reputation at Edelman launches our new Leaders in Action series. This series will feature leaders from some of the world's biggest businesses and brands to understand how they drive trust through action, examining the ways organisations can be additive to the world around them and the opportunity businesses have to serve society. To kick off the new series, we're joined by Vincent Belloc, Managing Director and Vice President of PayPal in the UK. Vincent has led the UK PayPal business for over two years now, having a spent almost a decade at the e-commerce and tech giant. Our 2022 Edelman Trust Barometer found that people want more business leadership, not less. 49% of the 1,150 people surveyed across the UK trust business to do what is right, compared to 42% for government, and 35% for media. The results are unequivocal: the British public expect companies to go further and dig deeper. They need to do more than simply transact with the world. They need to go beyond just selling products or services. They need to constantly demonstrate value and benefit they provide to the communities in which they operate. In this episode, Jeremy and Vincent discuss what motivates and inspires him, as Vincent gives insights into his career and what drives him as a leader.
This is a special edition of Sideload from Web Summit, a vast technology conference hosted in Lisbon, Portugal, that was sold out and attended by more than 70,000 delegates, 1000 investors and over 2000 journalists from around the world. We spoke to Improbable's Herman Narula about how he sees the metaverse developing, chatted to Norton's Petros Efstathopoulos about what the firm is doing at the conference. We also speak to Web Summit founder Paddy Cosgrave and key tech journalists, Katie Prescott and Cristina Criddle about what they see as the key themes from the conference that they will be writing about in 2023. Plus we ask Edelman's very own Justin Westcott and Gerry Wisniewski about their key takeaways from the conference.
Please note, this episode discusses genocide and lived experiences under the Saddam Hussein regime that listeners may find distressing. In the latest episode of Edelman Editions and our Powered by GWEN series, Katy Evans, Group Client Director, Global and EMEA, caught up with Taban Shoresh, a British aid worker, women's rights activist and founder of non-profit organisation: The Lotus Flower. Taban is also a Kurdish genocide survivor from the Saddam Hussein regime. In this episode, Taban discusses her experience of growing up in the 1980's under Saddam Hussein's regime and how she founded The Lotus Flower, a non-profit organisation that provide women and girls impacted by conflict and displacement with the tools and opportunities they need to rebuild their lives.
Web3 is changing the way we interact, trade, and connect with the world. On this episode of Sideload we have all the big talking points on crypto, blockchain and the metaverse from one the industry's top events - Consensus. Edelman's European Head of Technology Justin Westcott is our guest. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com // Justin's blog posts from Consensus: https://www.edelman.co.uk/insights/seeking-consensus-consensus https://www.edelman.co.uk/who-needs-magic-sword-top-takeouts-consensus-22
In the latest episode of Edelman Editions and our Powered by GWEN series, Ishtar Schneider, Director of Health at Edelman, caught up with Shani Dhanda, TedX speaker, award-winning disability specialist and advocate. In this episode, Shani shares her thoughts on the definition of disability and ‘ableism', provides tips on how to be a better ally to the disability community and aims to supports listeners to have confident conversations about disability within business and the wider community.
Talk of the metaverse is everywhere but how can brands make sense of it all? As a follow on from episode 56, we continue the conversation about the metaverse by talking about brands already getting involved in these virtual worlds, hits and misses, and advice for launching effective campaigns in the metaverse. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
In the latest episode of Edelman Editions & the Entrepreneurial Spirit Series, Camille Oster, Head of EMERGE UK at Edelman, caught up with Genevieve Leveille, Founder & CEO of AgriLedger, a company that aims to provide the right tools (using blockchain technology) for participants in the agricultural supply chain. Together they discuss the role technology will play in shaping the future of agriculture for the better. Edelman's Entrepreneurial Spirit Series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.
The pandemic permanently disrupted traditional working patterns and office culture. But it also created an opportunity to rethink and evolve the ways we work. Companies are now creating the workplaces of tomorrow - today. How can they use technology to make sure these workplaces are as inclusive as possible? On this episode of Sideload, we chat to Dave Prezzano, HP's UK and Ireland MD about the office of the future, examine how the right tech can make a huge impact on inclusivity and hear from two Edelman employees to find out how they are navigating the world of hybrid work. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
It's the hot new buzzword of 2022 – but what is the metaverse and why should we care? In this episode of Sideload we speak to Benedict Evans, an independent analyst who has spent 20 years analysing technology, mobile and media trends, and Edelman's Chief Operating Officer, Justin Westcott, to find out. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
In episode 13 of #EdelmanEditions, Ben Franklin, Account Manager, Edelman UK caught up with Matt Ellison, a highly sought-after, entertaining, and thought-provoking transgender speaker. For this session, we teamed up with Edelman Equal in recognition of LGBT+ History Month to increase the visibility of LGBT+ people, their history, lives, and experiences. Edelman Equal's mission is to inspire a diverse and inclusive environment that enables every employee to be their authentic selves. Matt provides his insights on change, as someone who has made such a huge and fundamental change himself, and how it applies to everyone in all areas of professional and personal life. With an increasing number of trans folk having the courage to transition, yet with so many still facing discrimination and ignorance, transgender issues and diversity & inclusion are currently more relevant than ever.
In the latest episode of Edelman Editions & the Entrepreneurial Spirit Series, Samir Mamun, Senior Account Manager at Edelman, caught up with Josh White, Co-founder and Marketing Director of CanO Water, the infinitely recyclable solution and alternative to bottled water. #DontBottleIt Edelman's Entrepreneurial Spirit Series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.
Fresh from our visit to Web Summit 2021 in Lisbon, we spoke to Gerry Wisniewski and Cozzy Howard about the forthcoming metaverse, growing prospects for European startups and climate tech. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
Following the release of our fifth annual Trust Barometer Special Report: Institutional Investors, Edelman's Olivier Lebleu, Head of ESG and Luciana Berger, Managing Director Advocacy and Public Affairs, sit down to discuss this year's highlights.
In the latest episode of Edelman Editions, Camille Oster, Head of Emerge UK launches our new Entrepreneurial Spirit Series. The series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business. To kick off the series, we caught up with Dr. Helen O'Neill, CEO & Founder, Hertility Health, who set up the company in 2020 with a mission to make information about female health accessible and affordable. Helen and Camille discuss the #ReProductive Revolution, the importance of educating and encouraging proactive health, and the challenges and rewards of setting up your own business.
In the latest episode of #EdelmanEditions, Ishtar Schneider, Associate Director, Edelman UK, caught up with award-winning author, broadcaster and mental health advocate, Gemma Cairney to discuss #WorldMentalHealthDay, the importance of talking openly about mental health and recommendations on how to articulate how you feel. Reflecting on her own experiences, Gemma discusses how she manages her mental health and top tips on protecting your overall mental wellbeing.
In this episode of #EdelmanEditions, Ruth Warder, Co-CEO, Edelman UK, caught up with Esther Odejimi-Uzokwe, Programme Director, 10,000 Black Interns to explore the inception of the programme and what it sets out to achieve. They explore barriers to entry within business, and how they should be tackled; the importance of intersectionality in DEI; and what's next for the programme.
In this episode, Elizabeth will help people understand how disabilities vary per individual, the challenges people with disabilities face in the workplace and wider community, the language used around disability in the workplace, and how to be a better ally for those with disabilities. Using her lived experience, Elizabeth inspires positive social change and illustrates how supporting all people in our communities leads to a more thriving community and workplace.
Camille Oster, Associate Director, Edelman Emerge UK, and Jeremy Lucas, Managing Director, Corporate Affairs, caught up with Ben Hurst from Beyond Equality, to discuss allyship, and the role we can, and should, play to help us reach gender equality in the workplace.
We're being misinformed and it's affecting businesses and society at large. What can we do about it? In this episode of Sideload we speak to Anjuli Bedi, Meike Wolfe and Daria Bakina from Edelman DxI about the role played by behavioural science in helping to deal with fake news. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com
Great earned campaigns are hard to come by. In B2B, they're even rarer. With complex ideas to convey, how can technology help transform marketing creativity? This time on Sideload, we have highlights from a recent fireside discussion with Jonathan Bean, Chief Marketing Officer at Sinch, and then we'll deep dive and discuss creative bravery in B2B & lessons learnt along the way, to understand how technology and creativity can intertwine. Don't forget to subscribe and if you want to get in touch, please email sideload@edelman.com
In episode 5 of #EdelmanEditions, Lizzie Rabone, Associate Director, Edelman DxI, caught up with comedian and feminist Deborah Frances-White to discuss creating an inclusive environment in the workplace, feminism, moving past guilt and building tribal trust.
Ruth Warder, Co-CEO Edelman UK, met with creatives Ron Timehin and Misan Harriman to talk about their new film 'Fortitude', a film Ron was inspired to make following the Black Lives Matter movement last summer. The three sit down to discuss the inspiration for the film, how it was made, and the topic of race more broadly in the UK today.
There's been a lot of talk about flexible working in the past year. But as things slowly start to settle and we relearn our working habits, is it time to revisit the conversation around the four-day working week? We speak to Anita Velinova from Workiva, who have embraced the four-day week, about the team, tools, and tech that supported the change.
Ishtar Schneider, an Associate Director from Edelman's Healthcare team sat down with Sophia Thakur, a spoken poet and writer on everything from mental health and diversity to politics and wellbeing. As part of our powered by GWEN series, Edelman's Global Women's Equality Network, Sophia talks about where she gets her creativity and inspiration; how she’s built her success and overcome adversity; and her experience being a female in 2021.
Edelman UK’s Director of Purpose, Mark McGinn sat down with Lindsey Block, Head of Partnerships and Capacity Building, Ethical Trade for Primark and Katie Burgess, Commercial Director, Fairtrade. They dug into supply chains, and in particular re-imagining supply chains, as part of Edelman’s road to COP26 programme.
In this episode, Ruth Warder, Stefan Ronge and Mattias Ronge discuss the future of creativity and what it takes to make the Contagious Magazine’s Pioneers list with the outlet’s Editorial Director, Alex Jenkins.
Some of the world’s most incredible animals are on the verge of disappearing forever – but many of us have never even heard of them. We speak to Bruna Capozzoli and Diogo Veríssimo from On the EDGE Conservation to find out how technology is helping to engage a new generation of activists and save lesser-known endangered species from extinction.
Our pets are more than just animals, they're members of the family. As such, we want to give them the very best. Data and analytics are now transforming the way we look after Rex and Fido. We speak to Matt Keylock from Mars Petcare to find out more. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com
We will all need healthcare services at some point in our lives but it's not always as open and available to everyone when they need it the most. Can tech change that by democratising the industry and opening the doors to more services and information than ever? We ask Rune Bech from Liva Healthcare. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com
It’s so important for tech businesses to address diversity and inclusion – both internally and in the messages they put out into the world. We chat to Edelman’s own Sat Dayal and Zareen Siddiqui about diversity in tech, creative campaigns, and how businesses can improve to make workplaces more authentically, inclusively diverse. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com
Esports commands gigantic audiences of games fans from all over the world. It's no surprise then that major brands are taking notice and getting a piece of the action in partner and sponsorship deals. This time on Sideload, we speak to our very own Adam Jenkins from Assembly about the growth of the industry and future prospects for esports. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com
On Tuesday 16th June, Edelman UK hosted the Reuters Institute for the Study of Journalism’s Digital News Report 2020. Ed Williams, President and CEO, Edelman EMEA, hosted a panel discussion with our expert panel including: Emma Tucker, Editor, The Sunday Times Deborah Turness, President, NBC News International James Mitchinson, Editor, The Yorkshire Post
This year's report reveals new insights about digital news consumption based on a YouGov survey of over 80,000 online news consumers in 40 markets. Jo Sheldon, Executive Director, Edelman interviews Nic Newman, Lead Author, Reuters Institute, on digital and media trends.
Listen to the 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic launch event – including introduction by Ed Williams, President & CEO, Edelman EMEA, insights on the action business needs to take by Hugh Taggart, Global Crisis Chair, Edelman, and an expert panel discussion featuring Pippa Crerar, Political Editor, Daily Mirror and Chair, Parliamentary Press Gallery; Dame Helena Morrissey, Financier, Author and Campaigner; Sir John Sawers, Executive Chairman, Newbridge Advisory and The Lord Browne of Madingley, Executive Chairman, L1 Energy. Discover the full findings here: https://edl.mn/2yY1Lt9
AI is changing the way we live, work and think. This time on Sideload, we’re talking to two experts who are leading the AI conversation in industry and society – Wael Elrifai from Hitachi Vantara and Stuart Armstrong from the Future of Humanity Institute at Oxford University. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com
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