Podcasts about simulmedia

Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key.

AdTechGod sits down with Dave Morgan.Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership.Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications.Thank you RainBarrel for advertising on this episode.

In a riveting video conversation hosted by Jack Myers for his Legends & Leadership series, Dave Morgan, the founder and CEO of Simulmedia, explores the implications of the continuing transformation across the media and advertising ecosystem. The conversation not only reflects on Dave's career at the forefront of innovation but also explores the pressing challenges and emerging opportunities within the industry, particularly focusing on the need for transparent, data-driven approaches in television and video advertising. As an outspoken critic of advertisers' shift to procurement and purchasing strategies that have eroded advertising effectiveness, he rhetorically commented, "Marketers have taken the costs out of advertising, but do they still have a growth engine." In our conversation about fraud in the industry, he drew an analogy to the "dirty fuel" pumped into freighters as a procurement-led cost-cutting measure that ultimately caused the MV Dali to crash into the Baltimore Bay Bridge --- Send in a voice message: https://podcasters.spotify.com/pod/show/mediavillage/message

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

With more than 1 million TV programs available, our hosts wonder about the opportunity -- and about the effect on good ol' broadcast TV. This episode features an interview with Simulmedia founder and CEO Dave Morgan, who utteres a fearful word when asked about TV ad budgets. He also talks about how the phase-out of third-party cookies are likely to affect advertising-dependent online publishers.

Simulmedia Chief Product Officer Mike Kim walks us through the company's TV buying platform and its integrations across linear, cable and CTV inventory. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g (https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g) The full version of this episode is available at https://marketecture.uscreen.io/programs/mike_kim_simulmedia (https://marketecture.uscreen.io/programs/mike_kim_simulmedia). Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

This week's Friday Fireside welcomes TVSquared President, Jo Kinsella, fresh off the acquisition of TVSquared by Innovid. Jo (who was our Friday Fireside guest way back in July, 2020) details the process and timing of that acquisition, and explains in detail how the combination of TVSquared and Innovid has generated industry excitement that includes working agreements with the likes of Simulmedia and iSpotTV, as well as accelerating business growth in the advanced-TV advertising space. TVSquared and Innovid together have, in the opinion of the good doctor, The Right Stuff With Scale!

After practicing law the intrepid Morgan pitched a VC in an elevator and went on to found ad server and network Real Media, TACODA and SimulmediaMore

After practicing law the intrepid Morgan pitched a VC in an elevator and went on to found ad server and network Real Media, TACODA and SimulmediaMore

Η Sony, οι εξαγορές της και ένα tweetstorm. Introducing Space Jam: A New Legacy – The Game and Three Exclusive Xbox Wireless Controllers ELECTRONIC ARTS ACQUIRES PLAYDEMIC, MAKERS OF THE HIGHLY SUCCESSFUL GOLF CLASH MOBILE GAME, FROM WARNER BROS. GAMES AND AT&T Exclusive: New platform launches to bring TV ads to console games Welcoming Housemarque to the PlayStation Studios family SONY INTERACTIVE ENTERTAINMENT ACQUIRES NIXXES TO FURTHER ELEVATE PLAYSTATION STUDIOS EXCLUSIVE TITLES PlayStation may have accidentally revealed that it's acquired Bluepoint Games Indies criticize Sony over discount policies, poor communication, more Sony Charging Devs At Least $25,000 For PlayStation Store Visibility Hideo Kojima's deal with Xbox reaches key milestone

Η Sony, οι εξαγορές της και ένα tweetstorm. Introducing Space Jam: A New Legacy – The Game and Three Exclusive Xbox Wireless Controllers ELECTRONIC ARTS ACQUIRES PLAYDEMIC, MAKERS OF THE HIGHLY SUCCESSFUL GOLF CLASH MOBILE GAME, FROM WARNER BROS. GAMES AND AT&T Exclusive: New platform launches to bring TV ads to console games Welcoming Housemarque to the PlayStation Studios family SONY INTERACTIVE ENTERTAINMENT ACQUIRES NIXXES TO FURTHER ELEVATE PLAYSTATION STUDIOS EXCLUSIVE TITLES PlayStation may have accidentally revealed that it's acquired Bluepoint Games Indies criticize Sony over discount policies, poor communication, more Sony Charging Devs At Least $25,000 For PlayStation Store Visibility Hideo Kojima's deal with Xbox reaches key milestone

Simulmedia want's to sell ads to gamers inside console and PC games for built in boosts... but why does such a practice work on the mobile platform in the first place? --- Send in a voice message: https://anchor.fm/earlybirbbriefing/message Support this podcast: https://anchor.fm/earlybirbbriefing/support

Join us on an interesting conversation on learning the #FutureOfWork panel series. This session 2 leaders, sat together and shared their journey leading their organization through #Futureofwork and sharing their best practices and insights with us Event Info: Mark Avnet, VP, People at Simulmedia Bio: Mark Avnet is VP, People at Simulmedia. Previously, he co-led the global Learning & Development team at Wayfair, built the people strategy for SFO airport, and served as a leadership development consultant with McKinsey. Mark began his career as a software engineer, and he holds an S.B. in Physics from MIT, an M.A. in Science, Technology, and Public Policy from GWU, and a Ph.D. in Engineering Systems from MIT. https://www.linkedin.com/in/avnet/ Kathy Jeffery, Chief People Officer, Pear Therapeutics Bio: Kathy has 15+ years of experience in start-ups and complex environments. Strengths in using data to drive decisions for positive Employee Experiences through Talent Management, Culture, and Communication Initiatives, Change Management, Leadership Coaching, and Learning and Development. https://www.linkedin.com/in/kathyjeffery/ Moderator: Vishal Kumar / President / TAO.ai Bio: #FutureOfWork seeker testing the limits of technology in improving human productivity and life-style. https://www.linkedin.com/in/vishaltx/ Discussion Timeline: TIMELINE Some questions we covered: Questions Planned for the session[provide feedback/changes if any]: Everyone: Tell me about your journey? Everyone: Briefly suggest what is #FutureOfWork means to you? Mark: What are the key elements of an effective learning & development program? Kathy: What have you learned about during COVID Isolation? Kathy: How could an organization help employees as they are going through something like COVID? Mark: What is the role of performance management in learning and career growth? Everyone: What is your 1 takeaways for our listeners/viewers to bring success to their roles in the age of technology and AI. About TAO.ai[Sponsor]: TAO is building the World's largest and AI-powered Skills Universe and Community powering career development platform empowering some of the World's largest communities/organizations. Learn more at https://TAO.ai About WorkPod: Work Pod takes you on the journey with leaders, experts, academics, authors, and change-makers designing the future of work, workers, and the workplace. About Work2.org WorkPod is managed by Work2.org, a #FutureOfWork community for HR and Organization architects and leaders. Sponsorship / Guest Request should be directed to info@tao.ai Keywords: #FutureofWork #Work2.0 #Work2dot0 #Leadership #Growth #Org2dot0 #Work2 #Org2

Terry Kawaja, CEO and Founder of LUMA Partners and Dave Morgan, CEO and Founder of Simulmedia kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including predictions on where the industry is headed post-Covid. The two executives didn't hold back in assessing the sudden ad tech resurgence on Wall Street, as well as the prospects of the giant ad agency holding companies and whether breaking up big tech companies will make any difference.Guests: Terence Kawaja & Dave MorganHost: Mike ShieldsProducer: Kenya Hayes

While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime Beet.TV contributor. Linear TV provides the reach and value that advertisers want.   Furthermore steaming is not for everyone as a third of the country doesn't have fixed broadband, Morgan notes. While overall viewership for linear TV will continue to decline, CPM's will rise and the overall marketing spend on TV will remain relatively stable, he predicts.

Mark Avnet discusses how to manage your company's recruiting pipeline on and he talks about Simulmedia's own recruiting process.

Mark Avnet discusses how to manage your company's recruiting pipeline on and he talks about Simulmedia's own recruiting process.

Mark Avnet, VP of People at Simulmedia joins us on today’s podcast. Not only does Mark Avnet discuss how to manage your company’s recruiting pipeline on today’s podcast but he gives us a look inside Simulmedia’s own recruiting process. What you’ll learn from this episode: How to officially manage your recruiting? What does Mark’s recruiting […]

Simulmedia CEO and Founder Dave Morgan joins Cross Screen Media CEO Michael Beach to share his expert opinions on video ad trends and opportunities, including the largely untapped potential of video games, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

http://tvotshow.com/televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.This week the Friday Fireside welcomes Dave Morgan, CEO of Simulmedia. Speaking from his office in Manhattan, Dave tells us about Simulmedia's year thus far, including exceeding their first half 2020 plan, which is extraordinary given that their entire pipeline had melted away at the end of Q1! Dave then shares his forecasts for Q3 and beyond, specifically by segment, but cautions that an acceleration of growth in advertising is relative to how far down we had fallen. A more reasonable expectation is to take a longer view, with a growth curve that starts in Q3 and continues into 2021, with media companies focusing on creating partnerships with advertisers. http://itvt.com/subscribe

With the cancellation of sports and live events, advertisers are not going to be able to find audiences based on old types of content and programming. Simulmedia’s Dave Morgan shares strategies for using data, analytics and automation to reimagine advertising. See acast.com/privacy for privacy and opt-out information.

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Dave Morgan, who in addition to his role as founder and CEO of data-driven TV advertising provider, Simulmedia, authors an influential weekly column in the advertising trade publication, MediaPost. Among other things, Morgan shares his thoughts on how the Coronavirus/Covid-19 epidemic will impact the advertising industry and television in general; assesses recent moves by NBCU’s advertising chief, Linda Yaccarino, to reinvent the network’s advertising strategy in order to meet the challenges posed by the epidemic; tells us which brands he thinks are innovating in the current crisis; and discusses his interest in educational TV. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).) http://itvt.com/subscribe

In a town where the deer outnumbered the humans came a guy who got a law degree, joined a prestigious law firm, then left it, without a plan, created a start-up and eventually sold it and a few others for HUNDREDS of millions of dollars. Meet Dave Morgan, Founder and CEO of Simulmedia. #hoshimo #csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim SpenglerPresident, M1, Dentsu Aegis Network Americas  Summary:  In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL.   Full bio below:  Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media. He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success. Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE  (Nasdaq: LIVX) . He has been recognized as TV Week's Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star. 

Conversation with Dave Morgan, the CEO and Founder of Simulmedia, a TV ad platform that delivers predictable, scalable, and optimized advertising, and he's a lifelong entrepreneur with a strong background in both digital and TV advertising.

Lindsay Jurist-Rosner is the CEO of Wellthy, Inc. based in New York City. Wellthy is helping the 66 million Americans who care for aging, chronically ill, and disabled loved ones. With Wellthy, Lindsay is building the company she needed throughout the 28-years caring for her mother. Prior to founding Wellthy in 2014, Lindsay was in the advertising technology and media industries with functional responsibilities in marketing, product and sales. Lindsay served as the Senior Vice President of Marketing at NY-based advertising technology startup, Simulmedia. Before that, Lindsay ran Marketing Research at Machinima; worked in product and strategic marketing at Microsoft; worked in marketing at LA-based startup, Spot Runner; and ran the west coast advertising and marketing relationships for The Atlantic. Lindsay received an MBA from the Harvard Business School and a BA. To find out more about Wellthy go to Wellthy.com.  --- Send in a voice message: https://anchor.fm/thiscaregiverlife/message

Simulmedia, a 10-year-old company based in New York and LA, helps businesses use TV advertising to get better results by bringing in data analytics. Recently Simulmedia launched a marketplace called D2Cx. It’s especially interesting for direct marketers who want to reach consumers on TV without all of the old hoops that you used to have jump through. I reached out to Matt Collins and invited him to come on the Copywriters Podcast to explain this. Some listeners are not ready for TV, but I’m pretty sure some will embrace the opportunity, since the opportunity to scale your business rapidly is simply unmatched by anything else. And it’s more affordable, as I understand it, than any other big-league TV ad opportunity. Matt will set me straight if I’ve got that wrong! Matt, welcome. Matt is Senior Vice President of Marketing at Simulmedia in New York City. Previously, he was VP of Marketing and Communications at Ampush, in San Francisco, which was involved in big-time Facebook marketing. Before we start, I’d like to give everyone a message that no one will mistake for marketing: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Let’s start at square 1, Matt, and thanks again for taking time from your busy schedule: 1. Please give us a rapid tour of your background, especially in terms that would be recognizable to direct marketers and direct marketing copywriters. 2. Now let’s talk about D2Cx. What is it and how does it work? 3. In our earlier conversation, you told me that the minimum spend for D2Cx is $50,000. Could you give me an idea of what a company could get for that amount? 4. I have read that Simulmedia brings data analytics to TV advertising. Could explain what that means, and how that’s different from old-school programs for TV advertising? 5. Are there additional analytics available with D2Cx? 6. In terms of tracking results, you mentioned that there may be new third-party applications on the horizon, in the not-too-distant future. Could you talk about those and what a marketer will be able to measure with them? 7. What about the mechanics of actually producing a TV ad? I know that’s not your primary specialty, but a lot of people in this space are do-it-yourselfers. Is there a way to find out what the standards are? Is this doable if they don’t want to use an ad agency? 8. Anything else that direct marketers and copywriters should know? 9. If someone’s interested in finding out more, what are the next steps SimulMediaDownload.

Simulmedia, a 10-year-old company based in New York and LA, helps businesses use TV advertising to get better results by bringing in data analytics. Recently Simulmedia launched a marketplace called D2Cx. It’s especially interesting for direct marketers who want to reach consumers on TV without all of the old hoops that you used to have jump through. I reached out to Matt Collins and invited him to come on the Copywriters Podcast to explain this. Some listeners are not ready for TV, but I’m pretty sure some will embrace the opportunity, since the opportunity to scale your business rapidly is simply unmatched by anything else. And it’s more affordable, as I understand it, than any other big-league TV ad opportunity. Matt will set me straight if I’ve got that wrong! Matt, welcome. Matt is Senior Vice President of Marketing at Simulmedia in New York City. Previously, he was VP of Marketing and Communications at Ampush, in San Francisco, which was involved in big-time Facebook marketing. Before we start, I’d like to give everyone a message that no one will mistake for marketing: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Let’s start at square 1, Matt, and thanks again for taking time from your busy schedule: 1. Please give us a rapid tour of your background, especially in terms that would be recognizable to direct marketers and direct marketing copywriters. 2. Now let’s talk about D2Cx. What is it and how does it work? 3. In our earlier conversation, you told me that the minimum spend for D2Cx is $50,000. Could you give me an idea of what a company could get for that amount? 4. I have read that Simulmedia brings data analytics to TV advertising. Could explain what that means, and how that’s different from old-school programs for TV advertising? 5. Are there additional analytics available with D2Cx? 6. In terms of tracking results, you mentioned that there may be new third-party applications on the horizon, in the not-too-distant future. Could you talk about those and what a marketer will be able to measure with them? 7. What about the mechanics of actually producing a TV ad? I know that’s not your primary specialty, but a lot of people in this space are do-it-yourselfers. Is there a way to find out what the standards are? Is this doable if they don’t want to use an ad agency? 8. Anything else that direct marketers and copywriters should know? 9. If someone’s interested in finding out more, what are the next steps SimulMediaDownload.

CEO in 10 Legends with Dave Morgan, Founder and Chairman of Simulmedia.  Hear great advice on the first 100 days of running a company, building core values into action, wearing the white hat without cutting corners, and being accountable with mottos like "what would my Mom say?" Thanks to our sponsors www.gracefully-yours.com, America's favorite encouragement and mentoring cards.

Simulmedia CEO Dave Morgan talks with Recode's Peter Kafka about the future of TV advertising, which has historically been "not so broken that it’s had to be fixed." However, Morgan's company is betting that big advertisers will want their TV ads to start working more like digital ads, personalized to each viewer and able to be connected with buying behavior. He also talks about how his first company, Real Media, weathered the dot-com crash, why the advertising world hasn't changed as quickly as he once predicted and why TV is a much bigger deal than most people in the tech bubble would assume. Plus: A bonus chat with the New York Times' Jim Rutenberg about how Russia used social media to meddle in the U.S. election and what that means for Silicon Valley companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Inc. editors and writers talk about how a lawsuit filed against Google reveals a corporate culture of secrecy and nondisclosure reminiscent of an intelligence agency, and about a search spearheaded by Redditors to find a movie they remember but that doesn't actually exist. Lastly, the crew interviews Dave Morgan, the CEO and founder of Simulmedia, about how missing out on an $800 million deal with his first company informed his decision to sell his second venture, Tacoda, to AOL. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.