Tactical Dent Tech

In this episode of the Tactical Dent Podcast, John Highley shares a post–Mobile Tech Expo breakdown after getting home, putting hands on new tools, and starting real-world testing. This isn't a hype recap — it's an honest follow-up on: The Bull Kick slide hammer paired with Sergio Gold and how it's performing so far Why every new tool has a learning curve — and how to find the sweet spot The Super Straight glue tabs and why their design changes how pulls track How tab tilt affects glue pulls (especially on edges, rails, and hail damage) First impressions of Dent Reaper glue and real expectations The James Lee mini pocket light and how it saves time on hail and door work John also talks about: Why tools should be viewed as investments, not expenses How saving time directly translates into making more money The growing presence of detailing, PPF, and ceramic coating at MTE Why Mobile Tech Expo is finally becoming true to its name Networking differently, protecting energy, and staying focused on business growth If you're a technician who wants to know what tools are actually worth your money — and how to think about tools, efficiency, and growth long-term — this episode is for you. As always, this is real-world insight from the shop floor, not theory.

In this episode of the Tactical Dent Tech Podcast, John Highley records live from the Mobile Tech Expo and shares an honest breakdown of the show — the tools, the trends, and the personal reflections that come with being in the middle of it all. John covers: First impressions of MTE and how the show has evolved beyond just PDR The growing presence of PPF, detailing, ceramic coatings, and auto reconditioning Why MTE now makes sense for 95% of technicians, not just hail techs Dent Olympics, booth strategy, and where the smart companies position themselves Running into technicians who got started from early training content — and why that matters The reality of being recognized at shows (the good and the exhausting) Why focus, energy management, and boundaries matter more than ever John also breaks down new tools he picked up at the show, including: The Bull Dual Slide Hammer Kit Why cold glue + slide hammer snapping is a game changer Tools and tabs that are on his radar next Lights, leverage, and why quality tools actually change outcomes This episode isn't about hype or selling — it's about perspective. Building something real. Staying focused. And understanding that the true fruit isn't attention — it's impact.

Most people don't fail on social media because they're bad at it — they fail because they quit right before it starts working. In this episode, John Highley breaks down the real power of consistency and why daily posting is the fastest way to build leverage, authority, and inbound work — especially in competitive markets like PDR. John shares real examples from: Building Kingdom Power Life from almost zero followers to massive reach Growing a local Tactical Dent brand in one of the most saturated PDR markets in the U.S. What actually happens behind the scenes of social media algorithms when you show up every day Why platforms intentionally delay results to test commitment How consistency creates feedback loops that refine your content naturally Why branding, logos, and phone numbers can actually hurt your reach The mindset shift required to keep posting when it feels like "nothing is happening" If you've ever felt stuck, discouraged, or unsure what to post — this episode will reset your perspective and give you the confidence to commit, execute, and let time do the heavy lifting. Consistency isn't sexy. But it's undefeated.

Google reviews still matter — and if you're running a PDR shop, they can be the difference between staying busy and getting buried. In this episode, John Highley breaks down real-world, proven strategies for getting more Google reviews without sounding desperate or awkward. These are methods John personally uses — and ones he's seen work repeatedly for high-performing PDR shops. We cover: How going above and beyond on small repairs turns into 5-star reviews Why simple favors (buffing scratches, fixing clips, small extras) convert better than asking The right way to send review links so customers actually complete them Follow-up systems that don't feel spammy Why personalized video follow-ups and handwritten notes still crush How local coffee shop gift cards can multiply goodwill and referrals Why Google reviews now matter beyond Google — including AI tools like ChatGPT If you want more reviews, more trust, and more inbound work without chasing customers, this episode is straight gold — especially for PDR techs building long-term leverage in their market.

In this episode of the Tactical Dent Tech Podcast, I talk openly about something a lot of men — especially tradesmen and business owners — ignore for far too long: their health. This isn't a medical podcast. This is a real story about being stubborn, staying busy, providing for others, and quietly neglecting the one thing that makes all of it possible — you. I share how a brutal hail season, long hours, stress, sugar, and ignoring obvious warning signs led to a type 2 diabetes diagnosis that completely caught me off guard. I also talk about what happened after I finally faced it, took responsibility, and made changes. We cover: How busy seasons quietly destroy personal health Why men ignore warning signs for far too long The cost of "roughing it out" What actually changed once I faced the truth How health impacts mood, stress, and decision-making Why knowing is better than pretending nothing's wrong Becoming a better provider by taking care of yourself This episode is for the guys grinding nonstop, fueling themselves with caffeine and sugar, and telling themselves they'll "deal with it later." Later always shows up — whether you're ready or not. If this episode helps even one person stop ignoring their body and take action, it's worth it. Take care of the provider — so you can keep providing. Welcome to the Tactical Tech Movement.

In this episode of the Tactical Dent Tech Podcast, I share a personal reflection on what it means to lose something you once loved — and what happens when you find your way back to it. I talk about growing up in an automotive family, falling into paintless dent repair, struggling through the early years, and eventually mastering the craft. I also open up about stepping away from the trade, building a successful marketing business, and realizing that something was missing — even when life looked "perfect" from the outside. This episode covers: Growing up around cars and the garage culture Discovering PDR and pushing through the hard early years Wanting mastery more than anything else Losing passion and chasing what looked better on the other side Building success outside the trade — and still feeling the void Coming back to PDR with renewed purpose Why serving people and working with your hands matters The difference between happiness and joy Remembering your first love and firing it back up This is a message for technicians who feel burned out, disconnected, or questioning whether what they do still matters. Sometimes you don't realize how valuable something is until you step away from it. If you're in the PDR industry and need a reminder of why this trade is meaningful — not just profitable — this episode is for you. Welcome to the Tactical Tech Movement.

In this episode of the Tactical Dent Tech Podcast, I break down the real realities of getting paid on insurance jobs, especially when you're doing hail work outside of direct repair networks. Sitting in our new shop, surrounded by active hail jobs, I walk through the exact issues we deal with when it comes to insurance payments — delays, confusion, mixed messages, paper checks, ACH deposits, and why you need systems in place to protect your cash flow as you scale. This episode covers: Why insurance companies struggle to pay non-network shops The difference between proof of payment and promises Why direction to pay is non-negotiable Using power of attorney to keep jobs moving How different insurance companies operate (State Farm, GEICO, Progressive, and others) Why you must "lock the bike up" in your business Creating SOPs for insurance payments Protecting yourself as volume increases Avoiding surprises after repairs are complete If you're doing insurance work — or planning to ramp up hail volume — this episode will help you tighten your process, reduce risk, and make sure you actually get paid without chasing checks. This is one of those conversations where seasoned hail techs will nod their head, and newer techs will take notes. Relate or educate — either way, this one matters. Welcome to the Tactical Tech Movement.

In this episode of the Tactical Dent Tech Podcast, I break down the exact tools I'm using to create daily content across Instagram, Facebook, TikTok, and YouTube — without overcomplicating the process. I talk about the compound effect of posting consistently, why daily content starts to stack over time, and how I've optimized my workflow to make content creation fast, practical, and repeatable while still running a real dent repair business. We cover: Why daily posting creates a compound effect How to optimize new content based on what's already working Why modern smartphones are more than enough How I use my iPhone for most content Why I added Oakley Meta Glasses to my workflow First-person repair footage and why it works Recording short clips instead of long sessions Editing tighter by capturing smarter Using the same footage for reels and YouTube Scaling content without adding complexity This episode is for dent technicians who know content matters but don't want to turn it into a full-time job. You don't need a studio, expensive gear, or cinematic setups — you need simple tools, consistency, and a system you'll actually stick to. If you want to build visibility, authority, and inbound leads through content, this episode will give you clarity on how to do it without overthinking it. Welcome to the Tactical Tech Movement.

In this episode of the Tactical Dent Tech Podcast, I break down why having a production pipeline is critical if you're running — or planning to run — a high-volume dent repair or hail operation. A production pipeline allows you to track every vehicle through each stage of repair, from estimates and approvals to parts, production, and post-repair follow-up. Once you reach a certain volume, trying to manage this in your head — or on paper — creates chaos. We cover: What a production pipeline actually is Why it becomes essential once volume increases Managing estimates, approvals, and totals efficiently Ordering, inspecting, and tracking parts properly Preventing missed steps that slow production Using CRM systems vs project management software How automation creates accountability Organizing R&I technicians and repair flow Creating visibility for technicians and staff The importance of post-repair follow-up and reviews This episode is especially for technicians and shop owners looking to scale in 2026 and beyond. A clean, organized operation doesn't just improve efficiency — it builds trust with customers, technicians, and subcontractors. If you want your shop to run smoother, create accountability, and operate like a professional production facility, this is a system you can't afford to ignore. Welcome to the Tactical Tech Movement.  

In this episode of the Tactical Dent Tech Podcast, I break down one of the most overlooked — yet powerful — parts of marketing for dent technicians: the hook. A hook is the first few seconds of a video or the first line of a post that grabs attention and pulls people in. And just like fishing, some hooks work… and some don't. In this episode, I explain how I test hooks, why the first three seconds matter more than ever, and how the right hook can turn content into a predictable lead source. We cover: What a marketing hook really is (and why it's called a hook) Why attention spans keep getting shorter How I test hooks on Instagram and ads Action shots vs tool shots — and when each works Using written hooks in posts and ads Breaking customer resistance with simple CTAs Why "Upload Your Dent" works so well Turning winning hooks into predictable marketing assets If you want more leads without relying on insurance companies or door knocking, this episode will help you think differently about how you present your business online. Test your hooks. Find your winners. Then turn them on like a machine. Welcome to the Tactical Tech Movement.

In this episode of the Tactical Dent Tech Podcast, I break down the real lessons I learned this year building and scaling a seven-figure paintless dent repair business in the DFW metroplex — one of the most competitive hail markets in the country. From digital marketing and facility planning to parking logistics, storage, staffing decisions, and strategic partnerships, this is a raw breakdown of what actually matters when you're trying to grow in a hail-prone market. We talk about: Why marketing matters more than saturation Building a seven-figure operation without a traditional sales team Choosing the right location and why Frisco, TX became a competitive advantage Parking, storage, and logistics most techs don't think about When expansion makes sense — and when it doesn't Hiring lessons and identifying chaos inside a business Building relationships with other dent companies instead of competing Why body shop relationships are critical in hail markets Using details, rentals, and logistics to close deals faster Digging the well before you need the water This episode is part reflection, part strategy, and part warning for technicians looking to enter or scale in hail-heavy regions. If you're serious about building something sustainable — not just chasing storms — this one's for you. Welcome to the Tactical Tech Movement.

Cold glue can be a powerful tool — but only if you actually understand what's happening during the pull. In this episode of the Tactical Dent Tech Podcast, I break down the real reasons cold glue pulls fail, what most techs misunderstand, and how small adjustments can completely change your results. This isn't theory. This is real-world PDR experience from the hail lanes, retail work, and years of trial and error. In this episode, we cover: Why cold glue isn't magic (and why it fails for so many techs) Common mistakes that kill your pulls before they even start When cold glue makes sense — and when it absolutely doesn't How to think about tension, timing, and panel response The mindset shift that separates average techs from elite ones If you're frustrated with cold glue, this episode will save you time, money, and a lot of unnecessary experimenting.

In this episode of the Tactical Dent Tech Podcast, John gets real about something many people in the PDR industry see—but few are willing to talk about. Suspicious repairs. Damaged cars being covered up. Money made in the dark. And the chaos that always seems to follow. Drawing from real-life industry experiences, biblical principles, and hard-earned personal lessons, John breaks down the difference between operating in the physical world versus walking in the spiritual world—something Jesus spoke about often, but many business owners ignore. This isn't a "religious talk." This is a business reality check. You'll hear: Why manipulating systems, hiding damage, or avoiding accountability always carries a cost How money gained the wrong way never truly belongs to you Why chaos, stress, broken relationships, and lack of peace often show up before consequences do How integrity, accountability, and doing things right bring order—not just spiritually, but operationally Why your employees are always watching, even when you think they aren't John also shares personal stories from his own journey—tests he's faced, lessons learned the hard way, and why choosing accountability changed not just his business, but who he became as a leader. If you've ever looked around the industry and wondered how certain people "get ahead"… Or felt the pressure to compromise just to keep up… This episode will challenge how you think about success, money, and leadership.

In this episode John speaks about the power of using facebook ads to target and re target your client base. This way you can become the choice your clients know, like, & trust. 

In this episode I go over my banking journey as we are preparing to build a shop in the future. 

On this episode I talk about my new sales system I am teaching at the MTE & also about the other talk I will be teaching on... 

Check out this latest episode where I discuss my new Business Operation Systems

In this episode John talks about how to run ads and be everywhere all the time. 

Hey my friends on todays episode I talk about the all NEW Tactical Dent Mini Handle, this is best for smaller tools and whale tales! 

In this episode I talk about the power of content creation and what that looks like for the future of PDR. 

In this tech tip I explain the power of the new Cam Auto power box. This product is priced great and works even better. 

In this episode I have a little rant of something I see in the industry, I want techs to wake up and start speaking to their customers in a way that connects and does not leave them confused. 

Content is KING and right now it has never been easier, it is the time to future proof your PDR business if you rely on retail business! 

New app alert, in this episode John talks about how this app is changing the game for him. If you are looking for a way to gain momentum and stack some wins, this episode is for you. 

In this Tactical Dent Tech Monday Marketing Moment you will learn some new innovation in CRM Systems and AI... 

On this episode I give you a breakdown of two cold glues and and a comparison of how well they work while fixing hail damaged vehicles! 

John & Angela - We Forgot To Upload This One (First Podcast In The New Shop) 

The future of the PDR business is evolving fast, and those who don't adapt will get left behind. In this episode, I dive into the power of automating, eliminating, and delegating—and how AI is revolutionizing the way we run a successful PDR business. From streamlining estimates to optimizing customer communication and lead generation, AI is taking efficiency to the next level. If you're still doing things the old way, it's time to rethink your strategy and start leveraging technology to scale your business like never before.

Hanging with PDR Legend Tom Price: Life, Jesus & Lessons from the Dent Shop | Tactical Dent Tech Podcast In this episode, I sit down with PDR legend Tom Price at the Tactical Dent Tech shop after knocking out a hail-damaged Ford F-450. But this conversation goes way beyond dents—we dive deep into life, Jesus, forgiveness, and the lessons we've learned from our rights and wrongs. Tom has been in this game for a long time, and his wisdom stretches far beyond PDR. This is one of those real, raw conversations that every tech (and every man) needs to hear.

In this episode, I break down the two types of people in every industry—builders and destroyers. Builders are focused on creating their highest and greatest empire based on right living, while destroyers do nothing but tear others down. I also share my experience at the Mobile Tech Expo, where my classroom was packed with eager techs ready to learn. It was an incredible opportunity to pour into them, helping shape the future of our industry with real knowledge, strategy, and integrity.

On this episode of the Tactical Dent Tech podcast, we dive into the difference between being cheap and being frugal, especially when it comes to thriving in 2025. While being cheap often leads to cutting corners, a frugal attitude focuses on smart spending, long-term value, and strategic investments that bring lasting returns. We'll explore how adopting a frugal mindset can help you grow your business, improve your skills, and position yourself for success in the coming year. Tune in to learn how to make every dollar count without sacrificing quality or opportunity in your life and business.

In this episode we focus on the lifelood of any business, LEADS! We touch on how often you should follow up with prospects looking to have their vehicle repaired by your PDR company. Also how to help them choose you when they have talked to several PDR companies or body shops and can't decide who to use. This episode is packed with useful info for growing your PDR company! 

In this episode of Tactical Dent Tech I discuss tax strategy with my friend Marc Ruiz, so if you would rather keep your hard earned money and build a real estate empire than pay it all to uncle Sam, this is your episode. 

Meet Martin Sadler, a standout talent in the Paintless Dent Repair (PDR) community, recognized on the Tactical Dent Tech podcast. From his early days as a panel beater to his current expertise, Martin's journey is inspiring. Known for tackling extreme repairs, like a collapsed door from a high-impact point, Martin demonstrates unmatched patience and skill. Discover his repair strategies, shop insights, and journey to becoming a go-to expert.

Steve Camperson trained with us eight years ago and has since carved a remarkable path in the dent repair industry. Starting in retail repair, he quickly advanced to running his own high-end shop. Now, he lives his dream on a 50-acre property in Tennessee, where he continues mobile repair. Steve loves the flexibility and independence his work offers, allowing him to enjoy his property while setting his own schedule.

In this episode you will learn the ins and outs of building a door knocking team with expert Grace Anderson. She guides us though the hireing process, red flags and much more. 

Ok my friends in this episode I go over some of the common mistakes of training and why some guys may not be learning as fast as they should. I also speak about one of the most impactful books in PDR that is Frank T Sargent's book called Metal Bumping. Although this book was first written in 1939 it still has critical theory that applies to today's advanced repairs.

In this episode of the Tactical Dent Tech Podcast, we're diving into why creating a clear mission and vision is critical for your PDR business. Your vision defines where you're going, setting your long-term goals, while your mission is how you'll get there—mapping out the steps to achieve lasting success. 

In this episode I go over the pros and cons of facebook pages and give practical advice on how to use them. 

In this episode of the Tactical Dent Tech podcast, titled "Is SEO Dead?", John Highley dives into the evolving world of search engine optimization. Exploring whether SEO is still relevant, John shares personal experiences and advanced strategies, debunking myths, and providing actionable tips. Whether you've struggled with SEO or are looking to enhance your approach, this episode offers insights into making SEO work efficiently in today's digital landscape.

Join John and Angela on the Tactical Dent Tech podcast, where we dive into the raw and real challenges of working together as a husband-and-wife team in the PDR industry. From navigating struggles to celebrating successes, we share the pros and cons of our journey, offering insights you won't hear in many other industries. We lay it all out, helping you understand what makes it work at the end of the day.  

John & Angela will be dropping several podcast every month, they have been married for 23 years and have worked with eachother in business running a 7 figure PDR company. Angela still works for the company speaking to Dent Technicians who need marketing help every day. 

Welcome to the Tactical Dent Tech podcast with John Highley. Join a global movement of dent technicians dedicated to innovation, intelligence, and skill. This season, we dive into the booming paintless dent removal industry, exploring strategies to make your content go viral and attract customers without relying on insurance companies. Learn how to leverage social media marketing, create gratifying videos, and implement predictable formulas to capture leads and grow your business. Whether you're a seasoned pro or just starting out, this podcast provides the insights you need to succeed in the ever-evolving world of dent repair. Let's get this revolution started!

In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong presence in the target market through multiple channels. Dave explains how his company, dope marketing, uses data from businesses to create laser-focused direct mail campaigns, enabling PDR technicians to reach the right customers effectively and increase their business's professionalism and growth. The episode highlights the significance of continuously marketing and positioning oneself as an expert in servicing specific vehicle makes and models or targeting high-end homeowners for affluent clients. Listeners gain valuable insights into building and sustaining a successful paintless dent removal business through strategic marketing.

Head over to https://www.marketingsavage.com/ to claim this offer.