Tactical Dent Tech

Cold glue can be a powerful tool — but only if you actually understand what's happening during the pull. In this episode of the Tactical Dent Tech Podcast, I break down the real reasons cold glue pulls fail, what most techs misunderstand, and how small adjustments can completely change your results. This isn't theory. This is real-world PDR experience from the hail lanes, retail work, and years of trial and error. In this episode, we cover: Why cold glue isn't magic (and why it fails for so many techs) Common mistakes that kill your pulls before they even start When cold glue makes sense — and when it absolutely doesn't How to think about tension, timing, and panel response The mindset shift that separates average techs from elite ones If you're frustrated with cold glue, this episode will save you time, money, and a lot of unnecessary experimenting.

In this episode of the Tactical Dent Tech Podcast, John gets real about something many people in the PDR industry see—but few are willing to talk about. Suspicious repairs. Damaged cars being covered up. Money made in the dark. And the chaos that always seems to follow. Drawing from real-life industry experiences, biblical principles, and hard-earned personal lessons, John breaks down the difference between operating in the physical world versus walking in the spiritual world—something Jesus spoke about often, but many business owners ignore. This isn't a "religious talk." This is a business reality check. You'll hear: Why manipulating systems, hiding damage, or avoiding accountability always carries a cost How money gained the wrong way never truly belongs to you Why chaos, stress, broken relationships, and lack of peace often show up before consequences do How integrity, accountability, and doing things right bring order—not just spiritually, but operationally Why your employees are always watching, even when you think they aren't John also shares personal stories from his own journey—tests he's faced, lessons learned the hard way, and why choosing accountability changed not just his business, but who he became as a leader. If you've ever looked around the industry and wondered how certain people "get ahead"… Or felt the pressure to compromise just to keep up… This episode will challenge how you think about success, money, and leadership.

In this episode John speaks about the power of using facebook ads to target and re target your client base. This way you can become the choice your clients know, like, & trust. 

In this episode I go over my banking journey as we are preparing to build a shop in the future. 

On this episode I talk about my new sales system I am teaching at the MTE & also about the other talk I will be teaching on... 

Check out this latest episode where I discuss my new Business Operation Systems

In this episode John talks about how to run ads and be everywhere all the time. 

Hey my friends on todays episode I talk about the all NEW Tactical Dent Mini Handle, this is best for smaller tools and whale tales! 

In this episode I talk about the power of content creation and what that looks like for the future of PDR. 

In this tech tip I explain the power of the new Cam Auto power box. This product is priced great and works even better. 

In this episode I have a little rant of something I see in the industry, I want techs to wake up and start speaking to their customers in a way that connects and does not leave them confused. 

Content is KING and right now it has never been easier, it is the time to future proof your PDR business if you rely on retail business! 

New app alert, in this episode John talks about how this app is changing the game for him. If you are looking for a way to gain momentum and stack some wins, this episode is for you. 

In this Tactical Dent Tech Monday Marketing Moment you will learn some new innovation in CRM Systems and AI... 

On this episode I give you a breakdown of two cold glues and and a comparison of how well they work while fixing hail damaged vehicles! 

John & Angela - We Forgot To Upload This One (First Podcast In The New Shop) 

The future of the PDR business is evolving fast, and those who don't adapt will get left behind. In this episode, I dive into the power of automating, eliminating, and delegating—and how AI is revolutionizing the way we run a successful PDR business. From streamlining estimates to optimizing customer communication and lead generation, AI is taking efficiency to the next level. If you're still doing things the old way, it's time to rethink your strategy and start leveraging technology to scale your business like never before.

Hanging with PDR Legend Tom Price: Life, Jesus & Lessons from the Dent Shop | Tactical Dent Tech Podcast In this episode, I sit down with PDR legend Tom Price at the Tactical Dent Tech shop after knocking out a hail-damaged Ford F-450. But this conversation goes way beyond dents—we dive deep into life, Jesus, forgiveness, and the lessons we've learned from our rights and wrongs. Tom has been in this game for a long time, and his wisdom stretches far beyond PDR. This is one of those real, raw conversations that every tech (and every man) needs to hear.

In this episode, I break down the two types of people in every industry—builders and destroyers. Builders are focused on creating their highest and greatest empire based on right living, while destroyers do nothing but tear others down. I also share my experience at the Mobile Tech Expo, where my classroom was packed with eager techs ready to learn. It was an incredible opportunity to pour into them, helping shape the future of our industry with real knowledge, strategy, and integrity.

On this episode of the Tactical Dent Tech podcast, we dive into the difference between being cheap and being frugal, especially when it comes to thriving in 2025. While being cheap often leads to cutting corners, a frugal attitude focuses on smart spending, long-term value, and strategic investments that bring lasting returns. We'll explore how adopting a frugal mindset can help you grow your business, improve your skills, and position yourself for success in the coming year. Tune in to learn how to make every dollar count without sacrificing quality or opportunity in your life and business.

In this episode we focus on the lifelood of any business, LEADS! We touch on how often you should follow up with prospects looking to have their vehicle repaired by your PDR company. Also how to help them choose you when they have talked to several PDR companies or body shops and can't decide who to use. This episode is packed with useful info for growing your PDR company! 

In this episode of Tactical Dent Tech I discuss tax strategy with my friend Marc Ruiz, so if you would rather keep your hard earned money and build a real estate empire than pay it all to uncle Sam, this is your episode. 

Meet Martin Sadler, a standout talent in the Paintless Dent Repair (PDR) community, recognized on the Tactical Dent Tech podcast. From his early days as a panel beater to his current expertise, Martin's journey is inspiring. Known for tackling extreme repairs, like a collapsed door from a high-impact point, Martin demonstrates unmatched patience and skill. Discover his repair strategies, shop insights, and journey to becoming a go-to expert.

Steve Camperson trained with us eight years ago and has since carved a remarkable path in the dent repair industry. Starting in retail repair, he quickly advanced to running his own high-end shop. Now, he lives his dream on a 50-acre property in Tennessee, where he continues mobile repair. Steve loves the flexibility and independence his work offers, allowing him to enjoy his property while setting his own schedule.

In this episode you will learn the ins and outs of building a door knocking team with expert Grace Anderson. She guides us though the hireing process, red flags and much more. 

Ok my friends in this episode I go over some of the common mistakes of training and why some guys may not be learning as fast as they should. I also speak about one of the most impactful books in PDR that is Frank T Sargent's book called Metal Bumping. Although this book was first written in 1939 it still has critical theory that applies to today's advanced repairs.

In this episode of the Tactical Dent Tech Podcast, we're diving into why creating a clear mission and vision is critical for your PDR business. Your vision defines where you're going, setting your long-term goals, while your mission is how you'll get there—mapping out the steps to achieve lasting success. 

In this episode I go over the pros and cons of facebook pages and give practical advice on how to use them. 

In this episode of the Tactical Dent Tech podcast, titled "Is SEO Dead?", John Highley dives into the evolving world of search engine optimization. Exploring whether SEO is still relevant, John shares personal experiences and advanced strategies, debunking myths, and providing actionable tips. Whether you've struggled with SEO or are looking to enhance your approach, this episode offers insights into making SEO work efficiently in today's digital landscape.

Join John and Angela on the Tactical Dent Tech podcast, where we dive into the raw and real challenges of working together as a husband-and-wife team in the PDR industry. From navigating struggles to celebrating successes, we share the pros and cons of our journey, offering insights you won't hear in many other industries. We lay it all out, helping you understand what makes it work at the end of the day.  

John & Angela will be dropping several podcast every month, they have been married for 23 years and have worked with eachother in business running a 7 figure PDR company. Angela still works for the company speaking to Dent Technicians who need marketing help every day. 

Welcome to the Tactical Dent Tech podcast with John Highley. Join a global movement of dent technicians dedicated to innovation, intelligence, and skill. This season, we dive into the booming paintless dent removal industry, exploring strategies to make your content go viral and attract customers without relying on insurance companies. Learn how to leverage social media marketing, create gratifying videos, and implement predictable formulas to capture leads and grow your business. Whether you're a seasoned pro or just starting out, this podcast provides the insights you need to succeed in the ever-evolving world of dent repair. Let's get this revolution started!

In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong presence in the target market through multiple channels. Dave explains how his company, dope marketing, uses data from businesses to create laser-focused direct mail campaigns, enabling PDR technicians to reach the right customers effectively and increase their business's professionalism and growth. The episode highlights the significance of continuously marketing and positioning oneself as an expert in servicing specific vehicle makes and models or targeting high-end homeowners for affluent clients. Listeners gain valuable insights into building and sustaining a successful paintless dent removal business through strategic marketing.

Head over to https://www.marketingsavage.com/ to claim this offer.