Podcast appearances and mentions of Dave Carroll

Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedYard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbookDOPE:  https://www.dopemarketing.com/Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and exercise, masterminds to learn from your peers, how to overcome obstacles in your life, and more. Dave speaks on setting small and attainable goals to help you achieve your bigger goals and I think that is a big takeaway that could help a lot of people. We hope this episode helps: whether you have some specific takeaways for your personal/mental health, or maybe you just feel heard that you're not alone in the challenges you face.Here's to 2025 being an amazing year for all of us, cheers!0:00 - Intro2:14 - Dave's Wellness Strategies9:51 - Workout / Sleep13:24 - Work Life Balance as Entrepreneurs 18:32 - 75 Hard & EOS20:21 - Masterminds & Adventures37:10 - Tech & Distractions40:09 - Attention Economy For Home Service Businesses47:50 - Yard Sign Talk

In this episode of DevOps Diaries we cover some of the outstanding moments from DevOps Diaries in 2024. Hear about everything from artificial intelligence and Salesforce Flows, to Heroku and QA testing.You can expect snippets of conversation with: Julián Duque, Steve Fouracre, Alba Rivas, Dave Carroll, Jon Robinson, Todd Halfpenny and Andy Utkan. Thank you to all our guests this year for sharing wonderful insights and knowledge!All episodes from this year can be found on Gearset's YouTube channel as well as audio platforms.Learn more:- Deploy Salesforce Flows easily- Salesforce DevOps for enterprise organizations- Easy backup and restore solutions for Salesforce- How successful are teams using Gearset?About DevOps Diaries: Salesforce DevOps Advocate Jack McCurdy chats to members of the Salesforce community about their experience in the Salesforce ecosystem. Expect to hear and learn from inspirational stories of personal growth and business success, whilst discovering all the trials, tribulations, and joy that comes with delivering Salesforce for companies of all shapes and sizes. New episodes bi-weekly on YouTube as well as on your preferred podcast platform.Podcast produced and sponsored by Gearset. Learn more about Gearset.Subscribe to Gearset's YouTube channel: https://grst.co/4cTAAxmLinkedIn: https://www.linkedin.com/company/gearsetX/Twitter: https://x.com/GearsetHQFacebook: https://www.facebook.com/gearsethqAbout Gearset: Gearset is the leading Salesforce DevOps platform, with powerful solutions for metadata and CPQ deployments, CI/CD, automated testing, sandbox seeding and backups. It helps Salesforce teams apply DevOps best practices to their development and release process, so they can rapidly and securely deliver higher-quality projects. Get full access to all of Gearset's features for free with a 30-day trial.Chapters:00:00 Julián Duque — Heroku and Salesforce03:55 Steve Fouracre — Impact of AI on Salesforce Development08:02 Andy Utkan — Why Salesforce Developers should care about Salesforce Flows 10:58 Todd Halfpenny — The future role of Salesforce Developers15:12 Dave Carroll — The best learning method for Salesforce professionals19:38 Alba Rivas — How does Agentforce work?25:38 Jon Robinson — How to implement a good Salesforce QA strategy

In this episode of DevOps Diaries, Jack McCurdy sits down with Dave Carroll, a veteran in the Salesforce ecosystem. They discuss Dave's journey from being a Salesforce ISV partner to a key player at Salesforce for 21 years. Dave's mission has been to help develop the tools and practices that empower Salesforce developers to be successful, and has graciously stepped out of retirement briefly to appear on DevOps Diaries.Jack and Dave's conversation covers the evolution of Salesforce, the importance of customization and integrated solutions, as well as the challenges faced by developers across the development lifecycle.Dave shares insights on what it takes to build a successful developer evangelism team through experimentation, and offers valuable advice for aspiring developers looking to navigate the Salesforce ecosystem successfully.Dave Carroll was a Senior Director at Salesforce, managing product development for Salesforce DX, Salesforce Einstein, and was the founding member of the Salesforce developer relations programme.Learn more:How to pick the right Salesforce DevOps solution for your needsWhat is Platform Engineering and how does it impact Salesforce DevOps? Salesforce DevOps for Enterprise customersImprove the quality, performance, and security of your Apex codeAbout DevOps Diaries: Salesforce DevOps Advocate Jack McCurdy chats to members of the Salesforce community about their experience in the Salesforce ecosystem. Expect to hear and learn from inspirational stories of personal growth and business success, whilst discovering all the trials, tribulations, and joy that comes with delivering Salesforce for companies of all shapes and sizes. New episodes bi-weekly on YouTube as well as on your preferred podcast platform.Podcast produced and sponsored by Gearset. Learn more about Gearset.Subscribe to Gearset's YouTube channelLinkedIn: https://www.linkedin.com/company/gearsetX/Twitter: https://x.com/GearsetHQFacebook: https://www.facebook.com/gearsethqAbout Gearset: Gearset is the leading Salesforce DevOps platform, with powerful solutions for metadata and CPQ deployments, CI/CD, automated testing, sandbox seeding and backups. It helps Salesforce teams apply DevOps best practices to their development and release process, so they can rapidly and securely deliver higher-quality projects. Get full access to all of Gearset's features for free with a 30-day trial.Chapters:00:00 Introduction to Dave Carroll and His Journey02:54 The Evolution of Salesforce and Developer Tools05:52 Customizability and Integration in Salesforce08:59 Developing for the AppExchange Platform11:51 Salesforce DX and Developer Tooling17:52 Challenges in Developer Experience and Testing23:48 The Role of AI and Machine Learning in Salesforce29:

This week on the show we welcome Dave Carroll, the founder of DOPE Marketing in Minneapolis, Minnesota. After successfully exiting his home service business, he launched DOPE to help companies grow using direct mail and traditional marketing. His work has been featured in Forbes, LA Weekly, and Inc. Magazine, and he has collaborated with brands like Nike and the Golden State Warriors, as well as local businesses. Dave's mission is to show business owners that anything is possible with determination and the right tools.

In this episode, Cheryl Knowlton and John Bates discuss: John Bates' journey from undervaluing 'soft skills' to leveraging neurobiology and communication, aiding clients like NASA and Google. Lessons from TEDx, emphasizing the delivery of one central idea and insights from coaching nearly 400 TEDx speakers to create impactful messages. Practical tips for overcoming the fear of public speaking and the importance of effective communication, preparation, practice, and rehearsal for professional success. Strategies for crafting TED-worthy talks through an eight-week course, focusing on a singular impactful idea and customizing for specific audiences.    Key Takeaways: Isolating an idea worth sharing is critical to a successful talk, focusing on the importance of connectivity with your audience. Practice is not just beneficial but necessary to transition from awkwardness to seeming effortlessly natural in your speaking. Stepping into public speaking is a blend of courage and generosity; it's vital to channel your focus on serving your audience amidst the fear. Customizing speeches for different audiences and events, rather than chasing the appeal of TED stages alone, can lead to more powerful and memorable presentations.   “Public speaking requires courage and is an act of generosity. It is normal to be fearful, but the focus should be on giving to your audience rather than on yourself.”  -John Bates   Access John Bates' LinkedIn and Website for more speaking tips and exclusive training sessions including essentials like the TED Commandments: Thou shalt not simply trot out thy usual shtick. Thou shalt dream a great dream, or show forth a wondrous new thing, or share something thou hast never shared before. Thou shalt reveal thy curiosity and thy passion. Thou shalt tell a story. Thou shalt freely comment on the utterances of other speakers for the sake of blessed connection and exquisite controversy. Thou shalt not flaunt thine ego. Be thou vulnerable; speak of thy failure as well as thy success. Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, nor thy desperate need for funding; lest thou be cast aside into outer darkness. Thou shalt remember all the while: laughter is good. Thou shalt not read thy speech. Thou shalt not steal the time of them that follow thee.   About the guest, John Bates: John Bates is dedicated to unlocking the potential within high-consciousness leaders, enabling them to make a significant impact on the world. Having excelled as a speaker for years, John's perspective shifted dramatically after attending TED in 2009, where he realized the heightened expectations of audiences. Over the past decade, he has trained many top-tier speakers, helping them master their stage presence and communication skills to meet these elevated standards. His expertise has benefited renowned individuals like Dolph Lundgren, Mike Michalowicz, and Dave Carroll, as well as over 35 TEDx events globally and numerous C-level executives.   CONNECT WITH JOHN BATES: LinkedIn: https://www.linkedin.com/in/johnbates/  Website: https://johnbates.com/your-ted-like-talk/  Facebook: https://www.facebook.com/ExecutiveSpeakingSuccess  Twitter: https://x.com/johnbates  Vimeo: https://vimeo.com/johnkbates  YouTube: https://www.youtube.com/c/ExecSpeakingSuccess      CONNECT WITH CHERYL: Website: www.cherylknows.com  YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg  Facebook: https://www.facebook.com/theknowltonteam/  LinkedIn: https://www.linkedin.com/in/cherylknowlton/  Instagram: https://www.instagram.com/cherylknows/  Show notes by Podcastologist: Hanz Jimuel Alvarez   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Ever wondered how to effectively combine traditional and digital marketing to grow your business? In this insightful episode of the Skid Steer Nation Podcast, host Ryan Deemer sits down with Dave Carroll, owner of Dope Marketing. Dave shares valuable insights into strategic marketing and business growth, offering practical advice and real-world examples that can help you elevate your business. Key Insights: ✅ Importance of Traditional Marketing: Discover the continued relevance of "old school guerrilla marketing" techniques, such as yard signs and door hangers, for effective local advertising and brand building. ✅ Digital Marketing Strategies: Learn about leveraging digital marketing correctly by focusing on targeted ads and maintaining a strong online presence, rather than random ad spending. ✅ Building a Brand and Customer Relationships: Gain insights on how to build a strong brand by simplifying complex services for better customer understanding and managing customer relationships through consistent service quality. ✅Practical Tips for Business Owners: Dave shares actionable tips like using simple, entry-level services to get on a customer's property and investing in both traditional and digital marketing for a comprehensive approach. Why This Episode Matters: This episode is essential for business owners and professionals who are striving to enhance their marketing strategies and achieve business growth. Whether you're facing challenges or seeking to elevate your current success, the practical insights shared in this episode will equip you with the tools you need.

In this episode of 'Inside the Funnel,' host Victor Rancor welcomes Dave Carroll, CEO of Dope Marketing and a visionary in contractor marketing solutions. Dive deep into the strategies that are reshaping how contractors attract business and cut through the noise of traditional digital marketing. Dave shares his expert insights on guerrilla marketing tactics that empower small businesses to compete effectively, dominate local markets, and significantly improve their lead generation and conversion rates without relying on costly digital ads. Tune in to transform the way you approach marketing in the contracting industry.

This is a replay of our flagship online event, Lift-Off 2024. If you would like to see the video version, click this link and subscribe to my Youtube Channel & to view all of my referrals and business resources:  ⁠⁠⁠⁠https://tannermullen.typedream.app/⁠⁠⁠ If you would like to book a Business Breakthrough, click this link: https://calendly.com/dripjobs/breakthrough --- Send in a voice message: https://podcasters.spotify.com/pod/show/tanner-mullen/message

Meet David Carroll, the driving force behind DOPE Marketing. As a seasoned entrepreneur with a remarkable journey, David specializes in data-driven and laser-focused direct mail strategies. His expertise has propelled him to start three successful businesses, overcoming challenges from his earlier years.General Points of Conversation:The Power of Data in Sales Enablement: Delve into David's insights on leveraging data for sales enablement and how it forms the backbone of successful direct mail strategies.Laser-Focused Direct Mail Techniques: Explore the intricacies of crafting direct mail campaigns with precision and focus, drawing from David's wealth of experience.Entrepreneurial Resilience: Discuss David's journey of overcoming challenges and starting businesses after facing adversity in his younger years, highlighting the resilience required for success. Contact Information: Connect with David Carroll through DOPE Marketing or on his social profiles for more information and insights:LinkedInTwitter

Tonight's first WeatherBrain is the suggestion of listener Edward Shaw and is a previous alumni of the show.  He's a professor in the Department of Geography at Virginia Tech University in Blacksburg.  He is a native of Roanoke Virginia and studied environmental science as an undergraduate before completing his graduate work through the Department of Geosciences at Mississippi State.  Dave Carroll, welcome to the show. Our second Guest WeatherBrain is an associate professor of geography and meteorology at Ball State University in Muncie.  He received his meteorology degree with honors from Penn State and an advanced degree in geography from Syracuse University.  David Call, welcome to the show. Also stopping by as our Guest Panelist is Stephanie Zick, an assistant professor and core faculty member for Virginia Tech's B. S. meteorology program.  She's a tropical weather expert as well as numerical weather prediction and model forecast verification expert who joined Virginia Tech University in 2016.  Thanks for joining us!

Is direct mail marketing dead? Today's guest is proof that it isn't.In this episode of HighLevel Hot Takes, I sit down with Dave Carroll, founder and CEO of DOPE  Marketing, an automated direct mail company.Today, Dave shares what DOPE Marketing is all about, who they are serving, and how his latest DOPE Marketing app can help you supercharge your business' direct marketing needs.Let's get into it!Key Takeaways:Introduction (00:00)What is DOPE? (00:37)How Dave discovered HighLevel (01:23)The DOPE Marketing app (02:21)Who is the DOPE app for? (04:13)Keep up with Dave (04:54)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials hereConnect with Dave:- Follow DOPE on Facebook here- Check out DOPE Marketing here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!

We're honored to have Dave Carroll join us for a candid conversation. He's the driving force behind DOPE, a marketing brand revolutionizing how home service businesses approach marketing. With a keen understanding of traditional and digital spaces, Dave aims to bring the best of both worlds to businesses everywhere.

In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong presence in the target market through multiple channels. Dave explains how his company, dope marketing, uses data from businesses to create laser-focused direct mail campaigns, enabling PDR technicians to reach the right customers effectively and increase their business's professionalism and growth. The episode highlights the significance of continuously marketing and positioning oneself as an expert in servicing specific vehicle makes and models or targeting high-end homeowners for affluent clients. Listeners gain valuable insights into building and sustaining a successful paintless dent removal business through strategic marketing.

Direct mail has been around for decades, yet it remains one of the most potent marketing strategies today (when executed properly). Buckle up, because this week on In The Den Podcast, we're bringing you the ultimate guide to mastering direct mail marketing for your home service business. Bernie, Jill, and our guest Dave Carroll, the Direct Mail Dynamo and CEO of Dope Marketing, will spill the beans on everything you need to know to make your next campaign a smash hit.Tune in now to discover:✔️ How to Target the Right Audience✔️ Techniques for Tracking ROI and Measuring Success (Hint: If you can't measure it, you can't manage it!)✔️ Dave Carroll's Top Tips for Direct Mail MarketingSo, what are you waiting for? Get ready to master direct mail marketing to reach new customers, increase sales, and grow your business! Turn up the volume, grab your favorite snail mail puns, and let's dive headfirst into the world of direct mail marketing!#InTheDenPodcast #MailMarketing #HomeServiceBusiness #DopeMarketing#MailMarketing #HomeServiceBusiness #DopeMarketing #DaveCarrol #InTheDenPodcast #Leads #DirectMail #MarketingTips

We had the pleasure of speaking with Dave Carroll, a DevOps engineer and former sandwich artist. We discussed the importance of psychological safety in the workplace, transitioning to DevOps, and learning Python as a PowerShell user. Dave also shared some great advice from Jeffrey Snover: “Do things in small patches and don't be a jerk.” Tune in to hear all the great advice and tips from Dave!  Guest Bio and links: Dave's been working in IT for nearly 30 years and in that time has worn many hats, from technician and cable installer, to systems and network administrator, to scripter and developer, to engineer and architect. He's been using and learning PowerShell since version 2. In 2017, he joined the online PowerShell community by tweeting a picture of his fresh PowerShell tattoo. The next year, he started blogging about PowerShell and has published a few modules in the gallery, most notably BluebirdPS, a Twitter automation client.  See the Podcast on YouTube: https://www.youtube.com/watch?v=dbUAlE7ci28   https://thedavecarroll.com/  https://github.com/thedavecarroll  https://twitter.com/thedavecarroll  @thedavecarroll  https://thedavecarroll.com/modules/  https://leanpub.com/PowerShell-to-Python/  https://ehmiiz.tech/blog/ps_docs_contributions/  https://twitter.com/ehmiiz/status/1636719870266974208  https://hcritter.devdojo.com/microsoftwin32registry-vs-set-itemproperty  https://twitter.com/blackboxcoder/status/1637571044985696256  https://www.meetup.com/gainesville-powershell-user-group/events/292286330/  https://powershellsummit.org/#!/tickets 

Inside State Farm Stadium in Glendale, Arizona, AT&T has boosted the network's capacity by deploying more than 2,000 wireless network antennas, supported by more than 12 miles of fiber and power cables, according to Dave Carroll, a network planning AVP at AT&T. Hosted on Acast. See acast.com/privacy for more information.

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: https://neweracontractingsummit.com/sign-up   Welcome to the Contractor Growth Network podcast, where host Logan Shinholser sits down with industry experts to discuss the latest strategies and tactics for growing your contracting business. On this episode, Logan is joined by special guest Dave Carroll from DOPE Marketing.   Dave is a well-known speaker at the New Era of Contracting Summit and is an expert in the field of direct mail marketing. He will be sharing his best practices and insights on how to effectively use direct mail to achieve your business goals. Tune in to learn more about the latest trends and strategies in direct mail marketing for contractors.

DripJobs 14- Day Free Trial! http://dripjobs.com?afmc=1t Gusto: https://gusto.com/i/tanner269 DripJobs 1-1 Zoom Demo: https://calendly.com/dripjobsteam/dripjobsdemo Gusto: https://gusto.com/i/tanner269 Free Coaching - Business Breakthrough Signup: https://calendly.com/dripjobs/breakthrough Follow me on Instagram: http://Instagram.com/contractorcoach Open Phone: https://openph.one/referral/8Kc17aq Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share5

Today we have another great episode lined up for you. This guest and I have been connected online for going on 2 years at this point. We have been in some of the same mastermind groups together, and met in person for the first time earlier this year in Dallas. I then got to spend some time with him as well in Costa Rica back in August. His story is incredible. I won't steal his thunder, but he's overcame a lot in his life to get to this point, and he's making some serious noise.My guest today is David Carroll. He is the Owner & Founder of Dope Marketing.Dave Carroll is the founder of DOPE Marketing. DOPE Marketing helps businesses automate laser focused direct mail at no minimum order, based off triggers in their CRM. DOPE Marketing's bolt on direct mail service makes life simple by sending automated direct mail with their Zapier integration, Open API and direct connection with CRMs like Highlevel, Hubspot, Salesforce, Zoho and Housecall ProDOPE Marketing has a tool called Neighborhood Blitz where you can draw a shape on a map and send laser focused postcards with no minimum order to any neighborhood in the United States. This service is great for home service, agencies, e-commerce and local businesses. DOPE's software that allows you to send direct mail within seconds that will deliver anywhere in the country within 3 to 5 days. You can also order any print or marketing items that your business requires with short turnover and low minimums.Dave and his team are leading the industry in direct mail and print automation. They are very focused on changing the way that agencies and businesses look at direct mail. No longer are the old days of “spraying and praying” with direct mail. Laser focused, trigger based direct mail is the way of the future! If you want to add more value to your current clients and retain clients lingering in your agency, DOPE Marketing is an easy bolt on option to get more clients for any sized agency!

When Linda Wilson started helping precariously housed people, there were 17 identified by the Point-in Time Count. That number is now closer to 700. The Executive Director of Shelter Nova Scotia says the need has never been greater. And she says even though they receive government support, they still need to fundraise. They're doing that through several campaigns including their Holiday Wish List. It gives specific ideas about articles that are needed by people experiencing homelessness in Halifax. And she says they'll be kicking off the giving season Thursday, with a song written by Dave Carroll called Shelter from the Storm.

Mail marketing is enjoying a resurgence in popularity among small businesses thanks to the help of Dave Carroll, Founder of DOPE (Data On Previous Engagement) Marketing. Thanks to Dave's new approach, this old-school technique is making a comeback, and it's more effective than ever. This week, I sat down with Dave to learn all about how businesses can take advantage of this powerful marketing tool—while revealing new ways to personalize your mailings, how to target your ideal customer, and how to get the most bang for your buck. Dave is also a serial entrepreneur, who started a power washing business at the age of 25. He's in tune with what it takes to build a business—and get out of your own way. If you're looking for a fresh new way to grow your business with a little old school play, then you need to tune in now!#DigitalLion #InTheDen #Podcast #GrowYourBrand #DigitalMarketing #Entrepreneur #printads #dopemarketing #mailmarketing #mailersLearn more about Dave Carroll and DOPE Marketing: https://www.dopemarketing.com/Keep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

This week, we call into Minnesota to talk to frontman and lead-songwriter Dave Simonett of the innovative jamgrass pioneers Trampled by Turtles. Celebrating a new record, Alpenglow, produced by Jeff Tweedy of Wilco, the six-piece band has gone from storming shaggy local bars in Duluth to playing their famously fast roots-n-roll in the biggest venues and festivals in the world.  Twenty years in, Simonett is keeping it fresh by letting masters like Tweedy bring his punky minor chord sensibility to the band's warm acoustic camaraderie (bassist Tim Saxhaug, banjo player Dave Carroll, mandolinist Erik Berry, fiddle player Ryan Young, and cellist Eamonn McLain round out the group) with standout songs like “Starting Over” not shying away from the expectations that come from recognition and giving your art to the world - with the brightness of the banjo always leading the way. Support this podcast at — https://redcircle.com/the-show-on-the-road-with-z-lupetin1106/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ryan Kettering- Prolific Brand Designs      [00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and I am here with my man Ryan Kettering. What's up, brother? Hey Corey. How are you doing, man? Good to see you. I'm so Ryan, I'm super excited about this conversation because you and I have talked obviously off camera, we've talked prior to this, and I understand a little bit about what you do well, probably a lot more than some, and that's why I wanted to bring you on because I think it's important that people know about your brand and they know about what you do and the services that you offer.   [00:00:34] Because I think you're an alternative to maybe some other folks out there, and we know that Dan Anthony Elliot's a friend of ours, and he obviously is a guy that does a lot in this space. But I do believe that you're making a name for yourself. You've been around for a minute, but people in our space are starting to hear from you now.   [00:00:51] So tell us a little bit about that. Yeah, so we started in completely different verticals than Kick Charge. And they do a phenomenal job. I don't, I [00:01:00] think you really pave the way, I don't know, without having seen him validate the market if I would've really had as good of an understanding as I do of what's really possible in this space.   [00:01:12] I started. Industries are, and verticals are a little bit more like a lower barrier of entry. So as we've moved along to some of the more professional trades, we've been able to work with some really amazing companies. But that's really how that kind of signs of progress that I intentionally stuck, stayed in my lane, and then now we're just starting to grow, and people are starting to see us and be like, okay, this is a really cool option out here that we didn't know about.   [00:01:36] And we've been around for a little while. Like you said we're gonna be going on eight years in business in 2023. But we're just starting to move into these professional trades and have done quite a few jobs now in these spaces and done really well with it.   [00:01:47] But yeah, so then, just connecting with you after we did some other podcasts in the space now, and so yeah. It's pretty cool, man. So I was gonna actually introduce you as the professional hobbyist. That's what I was gonna introduce you as. And I totally [00:02:00] forgot because I think it's really funny because you've made a super successful business out of a hobby that you had, correct?   [00:02:08]. Yeah, so I didn't go to college. I thought about going to art school. The money was just like. It was crazy. And I just I couldn't make sense of how to make money with art, so I I had a service business for about 10 years, and so I graduated 17 years old, junior year I graduated.   [00:02:22] I Didn't go to my fourth year of high school at all. I didn't need to start my business right there. And banged my head against the wall for a long time, but figured out how to operate, a small, home service business. And what was real?   [00:02:34] Happening there. But then as like you said, I started to get in touch with these, this is before Facebook, the online forums, stuff like that in the industry I was in, and just started helping some people with things and saw an opportunity. And so after doing it on the side for a little bit which I didn't really when I started, I wasn't even trying to really charge money for it.   [00:02:52] I was just trying to help. And then it got Okay, I have to charge money too, so people stop asking me to do stuff. And then, then you start to realize, okay, maybe [00:03:00] there's something real here. So yeah, I started out, that was I started this full time in 20, what's that, 2015, I think that is.   [00:03:07] Yeah. And then quickly from there, now we have a team of eight now. My, wife joined shortly after I started in 2015, and we grew from there. And now we have a total of eight full-time employees, so it's. I think it's interesting that you started, I, when I work with people I offer them some sort of value.   [00:03:24] Listen to their calls, I'd listen to their CSR calls and their service technician calls, and I give them the report. It's interesting because you did similar, the same thing like you provided value for people because you wanted to help them. And I do the same exact thing. That doesn't mean they're gonna work with me, and I'm cool with that. I know that what I'm doing is gonna help them either whether or not they work with me or not. And so you did that same scenario with this until obviously, you got busy enough that you could turn it into a business. When was the, at what point did you say or what happened that made you make that switch?   [00:03:59] Yeah, [00:04:00] there was; actually, I was thinking about it, and I had a, a. I had a goal that I might change, make the switch, but there's a specific moment. I don't know, do you know Dave Carroll from Sounds Familiar Marketing? He's he does he didn't at the time, but he now does, just direct mail and postcards and things like that.   [00:04:19] He'll be at Roof Con, I believe. But anyway, Dave Carroll Dope Marketing. Anyways, for his service business, we did a bunch of work, and at the time we did quite a lot of direct mail, and he had like something, like a $6,000 order with us, and I was like trying to juggle, and he's What?   [00:04:34] Why are you? , Why are you not focusing? Like I'm trying like I have this big, this decent size order for you here, and you're like everywhere. And I'm like, and at that moment, I was like, You're right. I need to; this needs to stop. So it, so it's like where I knew it was coming, but then there was this moment where basically somebody called me out on it, said, Look, you gotta focus.   [00:04:54] And I said, I just said basically. Yeah. And that actually, I think that following weekend I was. Basically, I [00:05:00] didn't take on any further work in the other business. Started to make some plans and basically burn bridges. I'm a big believer in burning bridges. I think people try to leave things, those tabs open.   [00:05:10] The only way for you to make a change for all, for me anyway, is to take away the options completely. So that's what I tried to do very quickly. And I did. And so yeah, and then I just, from there, it was just full-time. Then I scrambled to figure out what I gonna do.   [00:05:22] And I teamed up. There was a guy local to me that. I was able to work something out so that I could start to do, get some value out of my client list and equipment and things like this. But I tried to figure out how to scramble and make the best of my sit and my decision.   [00:05:36] But it all worked out. So that's really cool. Okay, and when you made the switch, you said you put the brakes on the current people that you were working with. So you were getting paid a little bit, I'm assuming, from, let's just call it the first business until you made that switch.   [00:05:49] Is that correct? Yeah. Okay. So you just put a halt on everything. How hard was that to do mentally for you to say, I gotta I can't take, I can't take your [00:06:00] work right now because my rule for me is I gotta put the brakes on. As I said, I burned a bridge, so it wasn't that difficult after the decision because, basically very quickly, I was forwarding my phone number.   [00:06:10] I was like, I was, I was very quickly offloading all of this really fast. So once I made a decision, it was easy making the decision. It was something that I was already thinking about for a long time. So it's almost like I neglected the decision for a long time and then made it very quickly.   [00:06:24] And how long would you say, how long do you think that you put it off? That was really what was that I was gonna ask you how long do you think you sat on? Yeah. The question of, how long did you know you probably needed? I think I was doing it I think I was doing the two things for about, I want to say, maybe for sure over a year, maybe up to three.   [00:06:45] I'm an e-NTP. I don't know if anybody is listening to those, a Meyers Bridge. I have a horrible long-term memory. So I don't, I just, it's the basically e-NTPs. We don't care about the past. They just don't care. So I don't I, I can't quite remember to be just completely honest with you. But I would probably [00:07:00] say it was something where I probably sat on, I would say, at a minimum, probably three to six months.   [00:07:04] And where it was just basically a fear of making a switch. And I see this a lot with other people. I try to encourage them Because what happened was after I shut one thing down and switched from once, I went from two to one. And just to be clear about what it really was at that point, basically, in my home service business, I was basically an owner-operator.   [00:07:23] I had a few helper-type people part-time. And then I had, and then the other business, it was basically just me, Because I was just doing this as it was me. And then, I started hiring some contractors. So it was all like, basically me. It was mostly just me. And so it was really taking a lot of.   [00:07:39] Mental and physical, like energy and time and stuff like this. Late nights, early mornings, that sort of thing. So, it had been weighing on me for a while already. But after I made that switch, my income tripled as a whole basically overnight. So like, if you go like sales from here to say, basically my income tripled overnight from month to month based on shutting one thing down, stop [00:08:00] stopping the dual.   [00:08:02] My two open tabs are toggling back and forth. Once I decided to focus that focus alone, I'm not talking about, oh, I focused and then also spent a ton of money on marketing or did all these things. It wasn't that. Was just focusing once I had my full attention on one thing instead of two; my income tripled.   [00:08:18] And that's what I'm always looking for with our clients. Or if I hear somebody that's like doing too many things, I'm like; we'll have somebody that calls you've probably heard this before, like somebody's doing H V A C and plumbing, and now they're like, Oh, we're gonna start electrically.   [00:08:33] And I'm talking to Mar how, what percentage of your, break down these percentages? 70% of our business is plumbing. 30% is H V A C, and then we're gonna start electrical. I'm like, okay, so what's the reasoning behind starting a new business? Cause that's what you're doing. Why are you starting a new business instead of pumping that 30% up to whatever some people are gonna have?   [00:08:51] Very thought out, like good answers. Some people are gonna be like that. I don't really know. And Right. We tend to want to do more. [00:09:00] See, I should have. I had really had no business being in two businesses in the first place. But I didn't know that at the time, and so I'll never do that again. Because now, I understand the benefit of like truly focusing on one thing, and I'll talk to a buddy of mine.   [00:09:13] He owns a supply shop that does pretty well. But, he w had a service business kinda came, and he hung on to this one account that he had for so long. He's Oh, I just go out there every once a once every month, a weekend, or once every, whatever it was. And I'm like, Dude, you gotta let that thing go.   [00:09:28] You're not. We forget that. An extra five grand or ten grand or 20 grand a year or whatever. It's, it doesn't. It's the same thing. You didn't make any more money or less, and It's the same exact thing. So just let that thing go so that you can like really focus on what you're doing and we just don't understand how much little things take on, from our mind.   [00:09:47] You know what I mean? Dude, a hundred percent. I just had this conversation with my wife actually. And I explained to her; I'm like, Here's an example of how like our brain works. If you have if there are ten things that I need to do every [00:10:00] day, right? And you ask me to do two extra things that are not within my ten things; you've taken 20% of my energy to do yours.   [00:10:12] and I'm like, if it's something important, that's one thing, but I, but if you asked me to get up and do something that you could get up and do yourself, it's a whole different ballgame. And I had to explain that it's like a bank account. You swipe your credit card, or you swipe your bank card, and the money drops out. When you have things nagging at your mental energy it does the exact same thing. And I'm pretty sure you'll now certainly agree with this. You can't give a hundred percent in two places. It's not physically possible. Yep. You can't chase two rabbits. And so the way to do that, in the way that people either fail or scale, is you either get you master one thing and then duplicate it over and over.   [00:10:52] that leads me exactly to where I want to go next with you. How is it that you're [00:11:00] able to? Say, I think the window is, I can't remember what you call it, at six weeks, and then it's at 12 weeks. My question is, how are you able to give someone the idea that they're gonna be done in 12 weeks and be pretty consistent with that?   [00:11:17] Because that's not normal. Not normal in the industry right? As we know it right now. Yeah. So with the experiences that I've had, and probably the, I'd say the most important business lesson that I've learned so far in business ever is basically in its simp in one word is niching. Right?   [00:11:39] So and sometimes I'll fight it Because it's very counterintuitive to say, I'm gonna do less and get more. I'm gonna, I'm gonna, it, it does not make any sense. Logically,it does in many ways, but when you tell somebody, Stop doing five things and do one you'll get more out of that.   [00:11:57] It does not make sense to someone, to the [00:12:00] average person. And I think most of us, even if we feel like we're above the edge, can fall into these average tendencies sometimes. So we have, it's some, it can be of internal struggle even for me too, or sometimes you don't even realize and you're like, Wow, look at how I've really just broadened quite a few things.   [00:12:16] Like my home service business, when that first took off for me when I finally started figuring out, Cause remember I was 17 years old outta high school, basically living at my own that time. Trying to figure out life and business for the very first time.   [00:12:30] So it took me several years to finally get it going, to finally get it like working in a way that was really serving me the way that I wanted it to. But that one of those pivotal moments in that was when I stopped marketing to a 50-mile radius and started marketing to a five-mile radius. Because I looked at my thing and I'm like, 90% of my work is happening in a five-mile radius.   [00:12:50] Why am I spending then a hundred percent of my budget in a 50-mile radius? It doesn't make any sense. But these are these little switches and these bulbs, they just, for some reason, they don't go off for so long, [00:13:00] or maybe you're just not asking the right questions in your business or whatever. All of a sudden you start asking different questions and start to.   [00:13:06] Wow. I wonder what would happen if I cut my budget in half and cut my service radius by, 10 or more. What would that look like? And all of a sudden you're spending less, making more. You're not driving, you're not driving all around everywhere. And that's not gonna work for everybody.   [00:13:18] Remem it was a smaller deal, but we also were in a good, the place I was in, a hundred thousand dollars plus average income household, you had something like over, over 50,000 people in there that all met that as it was a good area as well too.   [00:13:30] But but Ryan, I want you to, let me just pause you for a second because really I'm really glad you brought that up because this is the, I'll be honest with you, this is one of the biggest reasons that I wanted to connect with you because you really impressed me with your idea behind owning a neighborhood.   [00:13:47], right? So I want you to really dive into that and explain what, So you just explained a little bit, but I want you to go in it a little bit deeper and explain. If I'm a two-man crew, right? If I've got two trucks, two vans, whatever, [00:14:00] how do I dominate my market? Because the only thing I know to do is run Facebook ads or run Google Ads.   [00:14:06] But I don't really know, I'm not really working with anybody. I don't really know what to do. , can you break that down for people that maybe, that simply Yeah, that would be great. Just, yeah. So let me I'm gonna stick a pin in that one and just tie it into how what, how we use that today.   [00:14:21] I'm gonna come back to the Dominating your area. Cause it's basically, we talked about this even before the podcast, before we record us. It's dominating or dabbling. That's your only two options. There's no in-between, right? It's either just like in life, there are either, you're either growing or you're contracting.   [00:14:36] There is no staying the same. It's like there's, there are these like polar things where you have to decide which you know, all in or not. But basically, the idea of niching I continue to try to apply, because to me it's one of the most counterintuitive and hard things to do. Once you get it, you start, it's more natural, but it's still it's like one of those things where the more you learn about money, the more you figure out.   [00:14:57] You have no clue. Like you just don't understand. Do you know what I mean? So [00:15:00] I know the more the value of money more than maybe an average person. I understand it more, but also like it only enough to understand that I know basically nothing, right? But anyways applying that niche to our services is like, when we started to really double down in the branding space instead of.   [00:15:17] Some other things we were doing before printing and layout and all these different things. When we started to do that, it was all about like, all right doing the same thing as I did in my past. But it's where's 80? I found out that 90% of our business was coming from 10% of our orders.   [00:15:29] So how clear is it to know what to do at that point? Pretty clear. But I wasn't, we weren't asking the questions, we were just running around putting out fires and we all have this stuff, and maybe it's not a 90 10 for you, but maybe it's a 70 30 or an 80 20 or a 60 40 or whatever.   [00:15:44] But then, there are ways that, there are things that we should double down on. I'm basically always looking. How do we gain more leverage? And the best place to gain leverage is if you think about actually pulling a lever if you're if it takes an enormous amount of energy to pull a lever and you have one that's halfway pooled and one that hasn't been pulled at all, [00:16:00] which one do you wanna push on?   [00:16:01] The one that you already have leverage on, right? So we tend to go pull another lever that's, for some reason, our first instinct. It makes absolutely no sense, but this is our instinct. It's Oh, if I could just pull as many levers, No, just get that other one going. Get that one you're already working on going.   [00:16:14] So that's really what when it ties into so to answer your first question, that's how we can continue to keep our timelines tight. Is this idea that you. We understand what is the absolute most important thing to our customers, which is the quality of the specific type of things that we're, the strategy that we're offering, the quality of the graphics, all these sorts of things.   [00:16:33] It needs to be in a reasonable amount of time. And for our customers, that's usually more important than the money. Obviously, the money needs to make sense. And, we might talk about the investment, and that's later as far as but anyways    [00:16:43] So I wanna be clear. So you're talking about, for the listeners, so they understand why it works the way it does for you and your brand and your business is because you have a repeatable process that, let's don't call it like, it's not like a, [00:17:00] a copy and paste process, but the, I'm sorry, the process is copy and paste.   [00:17:04] The branding obviously is not copy and paste. Yeah. But that's what makes you efficient, I would assume. It's about like understanding. And what he was talking about, it's like finding your like business drivers and there's things that are internally there's things when it really, your team and then there's things in regard to your customers that you only have to get certain things, right?   [00:17:22] So for me, in order to keep our timelines right it's we can't if timelines are suffering there's a couple things we can do. Customers won't like it, but one of the things is you can raise your prices, right?    [00:17:31] Another thing that you can do is stop doing as much. And that's where, we're keeping a close eye on that. Is there stuff that we can stop doing that truly, people would love to buy, hire us for it, but if we stop you doing that, they really wouldn't care that much.   [00:17:44] There's a lot that we do that isn't actually that valuable to people. We're just doing it because people are paying us for it. Sure. But they wouldn't be, they'd be okay if we weren't right. Because it's not our core thing. It's not where 80 to 90% of our revenue is tied to.   [00:17:55] So there's those internal there's those customer levels where if I can get the timeline right, if I can get the [00:18:00] quality if I can, these are the drivers, but then on the on the employee side what are the levers for your employees? What do you need in your team members?   [00:18:06] So I understand exactly what we. What do we truly provide as value? What are the levers that if I can pull those, if I can show our potential hires that we can accomplish then that'll work for them. And I know where to find those people at. So basically we've have a, just like a, we have a customer profile, we have an employee profile, and I think everybody should have that.   [00:18:25] I think that it can be, feel a little bit more difficult when you're dealing with B to C residential consumers, but but it still certainly can be there. And if you look at any, you look at great brands a brand is simply communication. And in order to communicate you have to have another party.   [00:18:39] And if you have a general anybody party, it's harder to speak to them because you're speaking out into the world of it's just, could go anywhere. But if you know who you're talking to think about Target, who does we, If you think about who is Target's ideal customer, you can probably, we're all probably laying on the same answer.   [00:18:55] And then if you look on their social media, It certainly looks like they're talking to that person as well. [00:19:00] Like you can it very much feels like they're resonating. If I can't, I'm not a, a wo middle class woman, but I, you imagine that if you were, that you, this would really resonate with you as a middle class woman primarily, moms and so forth, that this would really resonate with them.   [00:19:13] And their revenue and track record shows that it, I guess it does, we basically have a profile for both sides, and I think that's important . To make a repeatable process there. Basically just bringing in, all right here, if we need more people, here's the places we can go.   [00:19:26] Here's how we can approach them. Here's what we're offering. And yeah so you brought up Target, right? And Target knows who they're talking to, right? Because So let's just middle-aged, Middle-aged mom, we kinda established that. Yeah. So when we're talking about home services, the same people are buying home services, right?   [00:19:45] . And wouldn't you say that profile it's a slightly different lens to look through, but those same target people are also making that phone call when the AC breaks or the plumbing gets jammed up or whatever. So I would imagine that if you're [00:20:00] curious about a customer base, that's where I would look, because those are the people that are calling you.   [00:20:05] And so let me ask you, how does it, and I don't know if you have any experience with this, but you probably do, have you ever branded a company towards the female purchasing the service? In other words, make it more appealing to female, because one more thing.   [00:20:24] , because at the end of the day, my wife. and your wife does not wanna see a truck with flames in our driveway, in our nice neighborhood, right? Yeah. I don't wanna see that. Yeah, you don't wanna see that. So how do you overcome that? Yeah, so I think that here's the problem is that people make big assumptions when they think of, Okay, how, what does a, if you think about Target's logo itself or even like you roll up to the store or even walk in the store, it doesn't feel like there's anything feminine about it.   [00:20:57] Fire, so people make assumptions like [00:21:00] on how things work. Instead of actually thinking through for instance some of the times, we'll have some logos that actually look a bit masculine in the kind of the execution of them or whatever. One, for instance, that, that did really well for a company that we worked with called Spartan Plumbing.   [00:21:15] And it did phenomenal with the, results they got and how, what it did for their team and positioning a company and so forth. It's not a feminine company, but you have to realize there, the idea of what is a woman of a attracted to is pretty complex because remember that women are attracted to men which are not feminine, but also women also resonate with things that are built for them. So it's, there's this, it's very complex. The idea is basical. We wanted, the thing we were trying to accomplish is how do I be myself and resonate with the others? So some companies are like a woman owned company. It might make sense if, depending on their personality and so forth, they might take a more feminine feel based on who they are.   [00:21:57] And then here's how we're gonna talk to who we're talking to, right? [00:22:00] But some, here's the tendency of people, they wanna go one way or the next. Either I wanna be, I don't care about the market, I just wanna do my thing, have the flames on the side of the truck and all this, right? Skulls and whatever. Or I go the whole other way.   [00:22:12] You don't know how many people I hear, Ryan. I don't care what it looks like. I don't care if I like it. I don't care. I just want it to make me money. Here's the thing is that you don't go if you're trying to meet if when I found my wife, I didn't go up and I didn't go up to her and say, Listen, whatever you want me to do, I'll do as long as you pick me.   [00:22:30] And so when we do that, We forfeit real authentic representation in relationships and I took it to a human, to human single, relationship like that, because that's essentially what we have in the market. But at a more of a macro scale, right? We need to be able to communicate in the market in a way that is authentic to us.   [00:22:47] If it's not it's a gimmick. And if and so many people, they do things that try to differentiate themselves that aren't authentic to them. And that is essentially the shorts definition of a gimmick is doing things for the sake of money [00:23:00] that don't, that are not truly who you are. And you can do crazy stuff.   [00:23:04] If it's who you are, then it's not a gimmick, it's off. Then when Elon shot up a, a car in an orbit space like this, he makes flame throwers and stuff. That's who he is, that's what he is all about. So we don't, we love that stuff. We share it, it's. But if someone else did that, that, like if for instance, Target started shooting cars in the outer space and making flame throws, it would not seem right.   [00:23:26] And there's a lot of people who you've seen you see them do something that doesn't make sense and it flops because it doesn't resonate with their market because they know it's not who they are, and it doesn't speak to them. So that's what we're trying to do, is you don't have to have a feminine brand.   [00:23:41] Identify with women. But that said, if that is the market and if you tend to be more masculine or more feminine or whatever, we're gonna look at that balance and try to find the right way that we can create the right type of connection. And the cool thing is that, with branding, there's it's a lot more than just your logo, right?   [00:23:57] And that's really, that's your part of your visual branding, [00:24:00] but your fundamental brand is the most important thing. Then you have your visual branding, which the key three things for a visual brand for home service business are gonna be your logo your vehicle reps, and your website. After that, every, there's a bunch of other stuff, but, those are the most important three things that everything else has been them based off of.   [00:24:15] But. I forgot what was going there with all I was kick back to you. I forgot what I was going with. So I think what you were saying, there needs to be congruency with the brand and I think part of what I believe that I'm hearing, just so I want everybody to really pay attention to this.   [00:24:31] Let's just pretend that I wanna start a plumbing company and I wanna put pink vans on the road, but I am a super man masculine guy, and I have a beard and I, whatever. The incongruency with that would not be there. Therefore it's not, and it's not even just a congruency and the perception of the congruency.   [00:24:49] It's all, or incongruency I should say. It's also the incongruency that's gonna happen up here. I'm pointing to my head for those that are listening that you gotta think about this, if [00:25:00] you're in your brain, if you don't, resonate with your own brand, if you're not proud of that brand if that's not something that you tattoo on your arm, Yourself. I wouldn't tattoo your brand on my own, but I would tattoo my own brand. Because I'm proud of it. That's a different story. But that's the, I think that's what you're talking about. You want to have a brand that feels like something you can be proud of.   [00:25:22] Exactly. Because it's a representation of who you are. So why wouldn't you? Why wouldn't you? And some people are like, Yeah, but Ryan, it's not who I am. It's who my company is. Look at Apple. Apple was Steve Jobs, and then after he's gone, all of a sudden things that he said will never happen, he always said, we'll never have an iPad mini.   [00:25:40] Never. It's not gonna happen. And just like the way that you're, Apple Pencil doesn't work on an iPhone. All these different things that he said, Look, this is not how these things are intended to be. We're not gonna do them. And then all a sudden after he's gone, all these rules start getting broken.   [00:25:53] Why? Because the brand isn't there. All the who they are is changing. And it [00:26:00] has changed already, but it's changing now over time as well in a way that is not as close to him. So what I, the point is that when you look at great brands, they are, every great brand, is driven by leadership that is spearheading that brand, like that whole brand personality and is very close to whoever's in the leadership.   [00:26:17] And that may not, maybe not just one person, right? So if we have a couple or a close team of people that are leadership, we're talking to all those people to find like, all right, here's how all of this connects into who you guys, like the leadership kind of direction you guys are pushing out as a whole.   [00:26:32] But the people you're hiring. This is what's cool is like we have really cool stuff that we want to do in the world. We want to imprint on the world. Maybe that might not, for some people, be why they got in business. But as you go on the next $10, a hundred dollars thousand or 10,000, it ain't gonna change your life.   [00:26:49] And when you get to that point where, yes, we all still need money, and yes, we're trying to hit goals and create opportunity for our team and so forth, but all of a sudden the money is now a [00:27:00] metric. It's not a, it's not something that I'm relying on if I was starving, not the metric.   [00:27:06] It's the money is the result of the work that you do, right? The money's not the goal. The money helps you get to the goal, right? All of a sudden you're just in a different, like the, hierarchy of needs. You're just, it's not, you're not starving anymore.   [00:27:17] You're not, if someone, if your room gets sucked outta oxygen, you don't care about anything else but that, right? So when you're in startup mode, depending, if you're in startup mode, there's a, there is a likelihood that, you might hear this and be like, This is a all load of crap.   [00:27:30] I just need money because you're starving. But then once you get it, once you have a surplus of it you understand you have a system that creates more of it. It doesn't, it's not, it's a metric that you're following and tracking, right? Just like people that have the eye watch and they can track their blood and stuff like that.   [00:27:45] It doesn't mean that you're tracking. It doesn't mean you're think you're gonna die every second. You're just tracking it to make sure that you can see your blood oxygen or whatever. Doesn't mean you're expecting to lose oxygen. But anyways, then all of a sudden you're starting to shift and now. Say, what am I really doing this for? If, Because I [00:28:00] was doing it to get money when I started, but now I have that, so now what am I doing it for? And this is where having a greater underlying purpose can really bring a lot more fulfillment to us. And I believe that as leaders we're called some people may, I don't want to there's a lot more followers in the world than leaders, and that's not a bad thing.   [00:28:20] People think that it's bad to be a follower, that it's bad to be no, it's not. Because what would you do if nobody was, You want everybody to be business owners. You want everybody to be, It doesn't make any sense, right? So there's more people in the world that, for whatever reason, their brains are desired in a way where they are, They're not , they're not coming into the world saying, I'm gonna lead people on my mission.   [00:28:40] They're coming to the world saying, Give me something that I can hang onto, give me something that I can work on with other people that I'm passionate about. And I think it's our responsibility as business owners essentially, that as we start to figure that out for ourselves to then provide that to people so that those people can come into our organization and say, Wow, this is awesome.   [00:28:59] I'm [00:29:00] basically take your vision on as their own. And there's nothing wrong with that. I think people think that we get too caught up in ourselves. There's every, there's everyone has value in the world. And in its own way, it's equal. Meaning the queen bee is no more valuable than the others, even though they treat them like it is.   [00:29:17] Because if all the rest were gone, then everyone's gone. So everyone has their value. And we can maybe sometimes some people might put themselves above another thinking, Oh, that's not the case. It's a unit and we have different roles within that unit. And some of those roles are maybe more glamorous than others But it's perception, right?   [00:29:33] So here's an example. We have to have people I don't have to have people cause I don't eat at McDonald's, but if I did eat at McDonald's, we would have to have people to cook McDonald's, French fries. We have in the United States, there has to be french fry cooks, or McDonald's doesn't exist. I'm not a french fry cook, and you're not a french fry cook.   [00:29:51] That doesn't mean there's anything wrong with a french fry cook. It's just not my cup of tea. It's not your cup of tea. And it's a great point that like, even though it is a lower paying thing, a lower [00:30:00] value thing, if that lowest job doesn't exist, the whole business doesn't exist. A hundred percent.    [00:30:06] So that's such a great point. I harp on this all the time. People don't focus on their CSRs and I won't get into all that, but that those people are answering your new customers phone calls, by the way, and you don't, You pay them the least amount in of anybody in your company. Nah, it makes all sense in the world to me.   [00:30:24] You're putting your business in the hands of the people you pay the least. . Anyway, that's another story. So you asked me about, I'm, you asked me about owning your neighborhood and we never picked that back up. You wanna touch on that real quick? I would love that because I love your strategy. I got my notes here so that I so I wanna tell you something that I tell was really cool.   [00:30:43] Like one of the coolest examples I saw of this. I don't recall the company name at the moment. It's been several years now. But when I was, I lived in I'm in Arizona now while I lived in Illinois. We had, I think we had Comcast or something. Anyways, we kept having these internet issues and finally I just, I [00:31:00] was getting all of these direct mail pieces from this new company that was a totally new company in the market.   [00:31:05] And so I decided to give him, give him a try. But it wasn't the first time I saw them. So a lot of times, people are doing the vehicle apps and they're like, make the phone number big so they can call, Nobody's calling you the first time they say your rap, okay, they're gonna say that thing like a hundred, a thousand, 10,000 times.   [00:31:19] They just don't need you. They, you know what I'm saying? They don't need you at that point, but anyways so I, I was getting, So this new company came into the market. I wish I could remember the name at the moment, but I can't. So we were having problems with, we tried at and t had problems, we switched to Comcast.   [00:31:32] We were starting to have these problems and we had the fiber and all of that, but it just and all of a sudden, I started getting monthly postcards from this company. And then I started, and then and then I see one day, they have more than the multiple cars, these little eco-friendly, small cars out in the neighborhood, lettered cars.   [00:31:49] They have two man crews out knocking on doors. They start. Radio ads, billboard, all this is all within a four week period. This all just like drops and and so it started to drip, but then it [00:32:00] like just massive drop and so we end up switching because basically why they were in front of me, they apparently were legit Because they had the, they had the budget to start, doing this.   [00:32:10] But keep in mind, I'm in I didn't go outside of my city. I don't know what their marketing was like outside of my city, right? So we assume that this, Oh, they apparently these guys are pretty legit Because I saw their cars, I saw their people, I got their direct mail, I saw them. They're everywhere.   [00:32:25] But there, there's, they could you go five miles away? They might not be there at all, right? Who knows? But we can make people feel like we're everywhere and people think I can't compete with, some big name or I'll never be. Tesla or a target or something like this. Yeah, maybe not on a nationwide or worldwide scale.   [00:32:44] Not to say that you can't, by the way but maybe that is not where you're going, but you certainly can do it at a level. What level is that? Is that, are you gonna, So they might own, five, four or 5 billion they might have awareness with four or 5 billion people with certain companies like that, right?   [00:32:59] You might [00:33:00] have awareness with a million, or maybe you should be having an awareness with 500,000 or 50,000 or 5,000, or maybe it's just five for what you do. But so the point is you can own the attention of some number of people. And if that number of people is also has a common commonality, that's called nicheing, right?   [00:33:18] So we're basically saying, All right who are my. and how do I get in front of them? And when you ask those, basically those two questions you have niche direct marketing, and that's what this company did, right? So they say, All right, here's the geographical area and we're just gonna hammer it with everything that makes sense to do.   [00:33:36] And we're gonna see how it goes. Here's the cool thing is most people, I think in this space, a lot of people are a bit more sophisticated in the professional trades. But maybe for people starting out this might be good to hear marketing is, people talk about Oh, market, I've done this marketing, it doesn't work or whatever.   [00:33:54] All marketing works, okay? Because marketing is intended to get you in front of a set of [00:34:00] people. You choose who the people are. You choose if it's a lot or a little or targeted, not targeted. You choose what your mess, you choose all everything, right? But it definitely works. It just works to a degree.   [00:34:09] And then, but also I wanna point out that no matter what, the result is a good result. Why? Because I have data so I could do a campaign and get zero leads. That is a positive result. Why? Because now I know I shouldn't do that again.   [00:34:21] Or maybe I should change this. The point is that people need to approach marketing like it's science and not not gambling, right? If I get zero jobs from this thing, that is, you should be happy about that result. Why? Because you just spent, we'll call it f. Five grand to find out how you shouldn't spend 50 grand this year. Let me stop you real quick, because look, you're ab I agree with everything you said, but I do wanna point out you don't have to spend five grand to AB test stuff, you spend a hundred bucks to test an ad to see if it gets any clicks or if it gets any traffic, or if it gets any, whatever you're trying to get it to do.   [00:34:56] On a small scale, if you get 14 clicks out of a [00:35:00] hundred opposed to zero clicks out of a hundred, there's your answer. And you don't have to spend a fortune. Yep. So when people go out and do these campaigns without knowing what you're talking about, that's where they mess up because they, it look, it I say it's not rocket science but it is Marketing is very much so scientific.   [00:35:19] If you don't know what's going on, you're gonna get you left behind quickly. There's, I think there's. Basically although you can get super into like the marketing stuff which I'm I like a lot and I love sales and all these things, but I'm really geeky into like kind of the, like influence type stuff.   [00:35:37] But what you could do is if you got, if you get your base communication right, which is essentially your brand, right? So if I understand who I am, so basically we create what we call fractal brand with people, which is, it's basically here's what your fundamental brand is, which is based on three things, your core belief which your core belief.   [00:35:55] So instead of a set of values we create with a company one [00:36:00] singular value or belief. Why? Because a set of values gives us too much room to just pick stuff. That sounds good. Give us an example of somebody you've done this with. Just a real time example of here's an exam. Yeah. Let's see.   [00:36:11] I have one from yesterday. I did what did they they originally were thinking that their core value was around, I think they say the same thing as everybody else, like integrity and honesty and stuff like that. And what we found out their core value was resilience.   [00:36:25] And it's a type of resilience in, in the sense of a a plant when the sun is, if it's not good enough sun, it grows to the sun, right? And you see this, these things in nature where like we, as part of nature, like anything in nature, humans, animals, plants, like we can overcome enormous odds and be resilient.   [00:36:47] And that's this type of resilience that we're talking about. And essentially being able to move things to a better place in the world. That's what they're trying to do. They're trying to essentially be an example of like, How to be [00:37:00] resilient as people and for their employees and for their community.   [00:37:03] So being able to lift people up. And I think I, yeah I don't think I'll be stepping on anybody's toes to set, but one example is what he does. So this guy works in a a lot of schools, right? For, with the service that he does, and he leaves something on each of the teachers desks in the schools, which is really cool, right?   [00:37:24] So we talked about how he can maybe some tweaks he could make that to make sure that doesn't stop and keeps going. But think about if you were to go into a market and all said in every company you work for, let's just say you end up working for even colleges with like lots of desks and all of this stuff.   [00:37:37] And every single person that you, you're like touching, like every job you do, you're touching like, let's say a hundred lives, this little thing. , that basically that idea of let's see if we can lift them up. Let's be an example of helping them. Like how can we help them in their negative, we, we know how people are today, right?   [00:37:53] They're depressed, negative, they're stressed out. How can we help them grow towards the light a little bit more? How can we [00:38:00] shift them a little bit? And you do that every single time. Think about, I always tell people it's not about that thing. People don't hire you Because you did that. People hire you because they wanna hire a type of company that does that, right?   [00:38:11] So they want, when they see something cool like that in the market that you're doing, they're not hiring you because of the thing they're hiring you because they wanna do business with the type of company that does that type of thing, right? Because they wanna see what else do you. What is this like to experience, to work with a company like you?   [00:38:25] So that's an example. But basically we then, once they know their core belief and then their values underneath that, and then their personality, which is the second thing. So you have your core belief, your personality, and your key aptitudes. So once you identify and clarify all those three things, which most people don't clearly know what they are, we help them clarify that they know generally what they are.   [00:38:43] But with clarity, now clarity breeds action, right? The only thing stopping us from action is either one or two things, unclarity or fear. Because you're either clear and you're scared or you're unclear and you're, and that just, I can't move forward if, unless I'm, this you're big into sales, right?   [00:38:58] So if I don't [00:39:00] understand clearly what, how to move forward, I cannot move forward. And that's how it works in our inner minds as well, not just for outward communication. So once we know that stuff, clearly , it allows us as individuals, as business owners, as leaders and our teams to move forward with those things and create.   [00:39:14] Things we've never dreamt of because now we just have a set of criteria to systematically apply it. So that's what we help to to provide to our customers, is that fundamental brand. Once you have that, now you create a visual brand to represent that. Make sure your name rep, all your key brand assets, your logo, your rap, your website, your business name your, your key messaging terminology, All these things now match up with that fundamental brand.   [00:39:38] Now here's the cool thing is that let's just say that you're not as a sales and marketing geeks like maybe you and I are. All you gotta do is get some, get that light on that thing now, right? That's all you have to do is now bring awareness with frequency to that, to a specific set of people, and if you don't know who your people are, just start with geographically. Cause that'll save on gas. And you'll start to see some commonalities that probably already there. You can [00:40:00] start to see some commonalities between the people. So you start a geo target, and if you absolutely have no demographic understanding of who your customers are.   [00:40:07] and look at and then start to look through the data, which this is probably already happening, right? You can probably look in your data and say, Oh, wow, every time we work for a customer like this, not very good. Every time we work for customers like this, it's pretty good. So you can already, you probably already have the data in most companies, right?   [00:40:22] But following that data is harder than having it, right? Being able to say, we should not take on this work, not all money. You know how many times I've told people, not all money is good money, and they just say, That doesn't make any sense. All moneys make sense. Then if it did make sense to them, you probably wouldn't have had to say that to them.   [00:40:39] truthfully. Because I get what you're saying. Totally. Because look, if you take on and recently I have gone through this, like I was talking to a gentleman that I was thinking about working with, and the fact of the matter is I'm not working with him. Yeah. Because he's gonna be a nightmare.   [00:40:56] Yeah. I'm just being taught and it's just not, I don't even care [00:41:00] what the number is. Double my normal number and I still don't want you because you're gonna be, you're gonna be a nightmare one, you're gonna take up three times as much as my time. And it doesn't matter what I do, whatever's going on in your company is gonna be my fault at the end of this time.   [00:41:15] , No thank you. And that's probably the first type of customers you want to get rid of but it's not, those are the easiest ones Because you actually don't wanna work with them. But the hardest ones is the ones you do wanna work with. Let's say you, your company operates in a 20 mile radius and you have somebody that wants you to drive an hour and a half for a 5,000 on job.   [00:41:31] Do you do it well? It just, that depends. It depends on what your criteria is, but if you don't draw the line then you know, you won't know. What about an adjacent vertical? I have I've some, Chris over at Rhino I'm like, Hey, I got this guy that does.   [00:41:43] Window films on buildings, like not, we're not talking about tinting cars, but like window films. I'm like, he needs help online. Can you help him? And he's no this, or this. That's it. Yeah. I'm like, All right, perfect. You got, But there's a level of respect that comes with that.   [00:41:55] But also you have, it takes balls because you know that somebody's gonna be, could [00:42:00] potentially be a little ticked off that you won't work with them, but, so you have to be, once you understand who your market is, you have to protect that, because if you don't, what happens is you will have a snowball effect of bad of.   [00:42:13] Not bad customer, but bad fit. Worst fit customers, not ideal customers, right? Cause when I start taking jobs from 35 miles out, guess what? All of a sudden they recommend their neighbor. And when I start taking jobs in this industry, they start recommending people in those industries and so forth. And it just, it's just a spiral.   [00:42:30] And we just don't realize that sometimes we'll sign our people up for things that, that they're not that great at because it's just not the norm for them. Yes. And like that, right? I'll give you a kind of a different example. It's like the halo effect. And my wife explained this to me.   [00:42:45] She said, Look, she said, My wife is a photographer, wedding photographer, so she has all kinds of brides. She doesn't discriminate against anybody, But she said, Hey, I'll, here's an example. Take a look at this picture and then take a look at this picture. [00:43:00] How many comments and how many likes did this win get?   [00:43:02] And how many did this get? She said, That's the halo effect. That means, but she's no matter what, the prettier person's always gonna. Yeah. It they're gonna win in that scenario. And so similarly that, like you said, if you go 35 miles out, then you're gonna get more people in that 35 mile out radius.   [00:43:23] And what that's gonna do is effectively over time, reduce your amount of time to produce money every single day. And you're not even gonna realize it. Yeah. You wanna know, But I wanna point out that you're gonna get just enough that it makes it hard, It makes the decision that much harder to say no because it's still gonna be, So you go over here and you're doing 10 jobs, but then locally you're doing 300 jobs and your guys are all of a sudden it's just, To be hard to make the decision, but it's, and blind you from the fact that if you were to cut those off and replace them with ones over here, that those 10 people [00:44:00] and would refund 10 more here, refer more, 10 more here and so forth.   [00:44:03] Because you don't have the leverage out there. Over here in your niche market, you have tons of leverage. So you have direct mail hitting, you have community events going on, you have your vehicles, you get 50,000 impressions per vehicle per day, right?   [00:44:15] So you have five vehicles in this area over here. You're, you go out and you just build it. That's a tiny bit enough to where it's hard to make the decision, the right decision. And that's it. That's the only thing that's happening is you get just enough that it's hard to make the right decision.   [00:44:29] And yeah it's difficult and but yeah, if you can basically get the brand. Get your market right and then you start just basically getting it seen in that space. The rest pretty much will work itself out. You don't have to be, the best marketer in the world.   [00:44:43] You don't have to be, If you can create a brand and an offering that's unique, that identifies with your market, that is authentic to who you are, and then you just get light on that thing and you say, Hey, look, perfect customers, we're here. That's all you gotta do. Because if that, [00:45:00] if you truly have something that's special and unique and different, they're gonna be like, Wow, I would rather work with a company like that, right?   [00:45:06] Oh, look at their social media, they do this, or look at the, or they did this event, they did this thing. I would, I would rather work if I need this thing. I think I'm gonna call these guys. And what that's called is brand preference. So when you have brand pre. People will take a little pain to work with you.   [00:45:20] They'll spend a little bit more money. They'll wait a little longer. They'll be a little nicer. They'll refer you to more people. When you come in and ask for five referrals. They'll give them to you. When you ask for, to sign up with your your home, your membership, they're more likely to do it right?   [00:45:35] So all of they're essentially just an all around better customer because they prefer you. And sometimes when you get the best type of customers, what we forget, what we don't realize is that customer prefers us. And if we would just seek to create more brand preference for our company, we would get more people like that.   [00:45:55] And instead, we think that there's some sort of outlying unicorn that they [00:46:00] don't exist out there. They certainly exist. And not only that, you can take on a scale from one to 10, you have these, seven or eight level com customers. You can bring those up to the nine and 10. By creating and doing things that help to make them prefer you more that the stronger the bond and the affinity that they have for your, for your company.   [00:46:19] So yeah, if you just basically create the brand, get it in front of people with frequency, and then listen to the market, you're gonna have cool ideas that flop. You're gonna have ideas that knock it out of the park. And you're gonna have, you're also gonna be right sometimes you're gonna have a great idea that is great and you're gonna think we shouldn't have done that.   [00:46:37] And yeah, you shouldn't have been. So you listen to the market be nimble with that and then you can then hone that in to be what it needs to be and then just, and just wash and repeat, right? Yeah, a hundred percent. That makes the best business to scale, right? If you have something, you can do the same thing over and.   [00:46:53] It makes it way easier to scale and you're not scaling mediocrity. Yeah, this is really important. So I want, I have one more last [00:47:00] question for you before we wrap up. So how important, in your opinion, is it? So let's go back to that same sort of scenario. A guy starting out, maybe he's been in business for a year, his brand's not great, he's been running traffic to the brand.   [00:47:15] How much money do you think that guy could be wasting if his brand suck? And he's running traffic to it opposed to, let's just pretend for a moment, for number of purposes, 10 grand a month on marketing. Yeah. But he spent really nothing other than the thousand bucks he paid his brother-in-law to put the logo on.   [00:47:32] Yeah. The problem is, depending on the exact circumstances, like I, like we said, all, not all money's good money, right? So you could actually be damaging your, you could be paying to inflict damage on your business versus you, you're not even getting anything. You think you're getting something for Oh yeah, I'm making a little bit of money.   [00:47:48] But, you we've seen this with you remember, I don't know if you ever heard of these stories, but like where somebody ran this, back in the day when Groupon was a little bit more popular for us, people look at there would be like a story of a cupcake shop or [00:48:00] something that like ran a group on and blew up their business like in like a weekend.   [00:48:04] Like their whole business is done. Like it was just whoop done because they got like 50,000 customers and you have this two person shop. Because not all money's good money. They had a, they ran a deal that didn't make any sense, and they got customers that didn't make any sense for them to have.   [00:48:18] And so they basically brought in bad fit. They paid to bring in bad customers, so they blew up their business. And also there's, there, there's, it wasn't just one thing, right? But the point is you can actually be paying the damage yourself. We do that all the time, right? We eat sugar and take all sorts of drugs, whether it be over the counter or not alcohol.   [00:48:35] Like we pay to hurt ourselves all the time. And we can do that in our business with our marketing as well. You can also pay to, to help yourself. You can be giving your business instead of, bad sugars and drugs and caffeine and alcohol. You could be giving it nutrients in life and all these sorts of things.   [00:48:51] How do we know the difference? One is, by testing being real with ourselves, being aware, listening, asking questions. Why did you hire us? What do you like about us? [00:49:00] Getting in some of the, coaching programs and industry groups that help us understand key metrics and stuff like that.   [00:49:06] But, I think a savvy person people who understand marketing and so forth could look at a campaign no matter the level, and understand if there's something there special or not. But yeah, I think that if you're spending some money and you're doing it with poor branding there's a high likelihood that you're wasting a lot of money.   [00:49:22] How much? I don't know. It could be even that you're doing damage to yourself depending on where you're at. But you could be running traffic for people to go to your crappy brand, see the crappy brand and go, I'm not, Yeah. Go somewhere else. Yeah. I tell people all the time the biggest thing for a long time is I think it's starting to shift with, work like what we do and others in that are, there's some really great brands and real, really great communication in this, these home service spaces now.   [00:49:46] But, go back 20 years ago what is every, like how, get my phone number bigger, Get tell, no. Put my name really small. Make the service big. Just put like he and air huge across there. Put carpet cleaning, huge that's it. And then the [00:50:00] phone number and it's if if you're advertising what you do first, if I don't know who you are, who am I calling?   [00:50:05] I'm calling whoever I would prefer to call. So advertising. Vertical in the in or the category in front of who you are is the advertising for everyone So if you have to get these things right, but that said, some people, they just, their brand doesn't make any sense. It doesn't, So that's why they minimize it so much, right?   [00:50:23] So if you can create a brand that helps people to understand who you are and what you do, and then you follow again with here's what you know, here's your problem, here's how we can help you, et cetera. And you have that now, you just scale that. But people are scaling, they're watering weeds instead of watering, what they want.   [00:50:38] And so that's the main thing is it's just such a, if you marketing is essentially just simply scaling a message. And if you don't understand what your message is, which is basically tied into your brand, or you're simply taking the most face value thing, which is you're saying the problem or solution you offer, right?   [00:50:56] But. If you don't understand what message you're [00:51:00] scaling, you're paying to scale something that doesn't work, right? Paid for the before we understood how to hire we would pay to get hundreds of resumes from bad fit people, right? Same thing as customers. Sometimes some of us are paying to get hundreds of leads for bad fit customers and we try to make it work and it just doesn't work.   [00:51:23] And, but then magically we go to 10 people. So you get a couple hundred resumes from somebody that's not a good fit. You go to 10 people that you know are a good fit and all of a sudden how somehow you're doing three, four interviews outta your 10, but you couldn't find one person worth interviewing out of hundreds from this other place.   [00:51:40] So it's the same with both. We need to, we need. We need to get our message right and then get that message in front of the right people. And if most people have both those things wrong, if you get one right you're pr probably over halfway there. Because the, you're gonna get the other thing pretty quickly.   [00:51:57] But that's really the biggest difference [00:52:00] between a successful brand and unsuccessful brand is the ability to create clear messaging that's authentic and resonates with a market. And then just simply get, serve it up to that market. That's it. Yeah. Makes complete sense. And everything's gotta be the same message across the board.   [00:52:17] Brand, marketing, sales, CSRs, technicians, everybody's gotta be on board. Cause if it's not, there's incongruence in the market or incongruence in the brand, and that leads to not a good result. Yeah. And the, and it's actually quite simple to. To keep that continuity and that congruency through everything.   [00:52:34] It's simply just start from one place. So that's where we, when we get those, that the brand fundamental the fractal brand, A fractal is self-similar. It starts from one place and multiply it. Self-similar. And you start from one place, you'll al you inherently create cohesion because you're always coming back to the fun, your foundation and say, Does this match?   [00:52:52] Okay, good. And so that's how you, that's the easiest way. So instead of basing it off of the last thing we did, base it off the first thing you [00:53:00] did, which is the fundamentals and always base everything on that same thing. So we're using the same cookie cutter. Same. Exactly. So that's how you create cohesion is base it all on one idea.   [00:53:12] Most people don't know what that one idea is. You ask them what their why is they say, My family sorry, your family's not a why, it's a who. There's a lot of who's in our world as well. It's not just my immediate family, there's also my team, my customers, my market, maybe my community, et cetera.   [00:53:25] So there's a reasoning behind us wanting to help them and how we want to help them. And what's the really driving, driving, what do we wanna help with, et cetera. There's a lot of these, there's people who, there's organizations that save babies and save. There's other ones that save trees.   [00:53:38] Does that mean the tree? People hate babies and baby people hate trees? No. It means that we all have our place in the world. And if you don't understand what your place is, what you're uniquely fit to do, you're just gonna try to keep doing somebody else's job or nothing really of value at all. So once we get on here's what we stand for, here's what we're about, here's who we are, now I can get more people [00:54:00] are on, they're excited about doing that sam

"Compassion, wherever you introduce, it explodes in all directions, and it hits everybody." Dave Carroll is a beloved singer, songwriter, speaker and author. Dave's viral song United Breaks Guitars went viral in 2009, becoming the number one music video on YouTube that year. It turned a messy airport situation into a customer service learning experience and planted the seeds for an international career in inspiring others. His message of compassionate design reminds us that we are connected, and encourages us to always look out for others. Dave is now spreading his message of self acceptance and compassion to the younger generation with a brand-new children's book, “Tom The Tomato Plant”. The story is all about gratitude, seeing yourself in other people, and the positive rewards of helping others.  Buy "Tom The Tomato Plant" https://www.davecarrollmusic.com/ Hosted by Nancy Regan Presented by Charm Diamond Centres Produced by Podstarter Do you want to be a guest on Canadian Love Map? Tell us your love story and apply to be a guest here.

"Passion, wherever you introduce, it explodes in all directions, and it hits everybody." Dave Carroll is a beloved singer, songwriter, speaker and author. Dave's viral song United Breaks Guitars went viral in 2009, becoming the number one music video on YouTube that year. It turned a messy airport situation into a customer service learning experience and planted the seeds for an international career in inspiring others. His message of compassionate design reminds us that we are connected, and encourages us to always look out for others. Dave is now spreading his message of self acceptance and compassion to the younger generation with a brand-new children's book, “Tom The Tomato Plant”. The story is all about gratitude, seeing yourself in other people, and the positive rewards of helping others.  Buy "Tom The Tomato Plant" https://www.davecarrollmusic.com/ Hosted by Nancy Regan Presented by Charm Diamond Centres Produced by Podstarter Do you want to be a guest on Canadian Love Map? Tell us your love story and apply to be a guest here.

In this Spotlight Session, we talk with Dave Carroll, Founder of Dope Marketing a direct mail automation agency. We discuss:

Data is a huge business. Everything you think, see, do, your purchasing habits, your preferences in brands of goods are all for sale to the highest bidder.  Companies pay great money for this data. They invest in clever campaigns and tactics at all costs to obtain this data and leverage to get into the lives of consumers around the world starting with YOU.  Dave Caroll is Founder and CEO of Dope Marketing, based out of Minnesota helping companies as big as Nike, TiVo, Ashley Furniture, and thousands of small businesses engage, connect, and convert their target avatars to kool-aid drinking consumers of your brand, business, products, and services.  This episode is a firestarter for anyone in business who has been trying to crack the code and answer the age-old question of, “Where are my clients?” Dave and Jeff jump into the episode sharing their common bond of being Minnesotans. Dave shares a lot from his childhood including being shuffled to over 9 high schools due to fights, relocation, and family disruptions.  He talks a little about his early years of going into business moving tons of “dope” to a tune of over a million dollars by the time he was 17.  Jeff asks about the pivotal moment that took Dave from the Dope game to Data.  Dave lays out the best way to center in on your avatar and how you can use direct mail to find your target audience simply by compiling specific data. Jeff and Dave talk about a couple of books and influences that have helped shape the lives of many people in business. They discuss why passion and execution are the secrets to dominating in life.  Dave shares one specific book that will help make you a better copywriter overnight.  Bring your pads and pens. Class is in session!   What You'll Learn:  How Dave started Dope Marketing  What D.O.P.E stands for and why you should leverage in your business One company Dave has owned for 12 years that he hasn't stepped foot in for 5 years A deep psychological trick to help you connect with people on all levels Why it's important to look at the behavioral-driven data, life event data and use it in your business What Dope Marketing discovered about the demographics of people such as Nike, Ashley Furniture, and Tivo One book that suggests how to measure how much you can charge versus how much you can make  How old Dave was when he was counting a million dollars in a hotel room The number of times Dave's dad was married  How many high schools Dave attended and why  A big breakthrough after prison that led to Dave creating a company generating $2M per year How Dave took dope and turned it into data and created legacy-building enterprises  Why getting real specific in your water can lead you to the honey-pot of success And much more!     Favorite Quote: “I saw very quickly that we could get audiences to match very well into Facebook by associating cell phone numbers and multiple emails and when Facebook would take away targeting like FICO score, or income or homeowner status, I'd go get a direct mail list and enhance them to a bunch of other databases and get it to 80%-90%. These experts were like, “Who the fuck are you, dude?” I was like, “I don't know, you wanna buy some data? Let's figure some shit out.” Dave Carroll Connect With Dave:  Dope Marketing  Facebook- Dope Marketing How to Get Involved: Addicted to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family's farm by the time he was 10. When he wasn't helping with the harvest, he was at the hockey rink. Jeff's early life experiences taught him he needs to be either all-in or all-out.  In 2000 he started a single-family home construction business and by 2008 he was looking for his next big thing. Jeff founded the Blue Sky Benefit Solutions & Rise Above HR/Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping. 

There are people in this world that vibrate on a 0-50 level.  And there are some that are always on at 100%.  They have the energy of a child riddled with ADHD and an insatiable appetite for every single thing in life. They wear their heart on their sleeves and care at the deepest levels and they don't seem to have an off button.  Dave Carroll is the Founder and CEO of Dope Marketing, the Owner of a Cleaning Company, A-Type Data, and his 4th company, Lionshare Technology. He is a father and partnered with a wonderful human being who is his spouse and business partner Birynne.      Tom starts this episode with a very simple question asking how Dave found marketing.  Dave shares how he found his way into entrepreneurship at the age of 25 by starting a cleaning company where he was strapped to a truck doing all the things required in business from cleaning gutters to writing out invoices and receipts on carbon copy paper.  Tom and Dave talk about being entrepreneurs and the women that support them.  Dave shares how he started his 3 other companies and how they serve their clients.  He talks about being a very judgmental person at one time and how he was able to temper it in order to grow into the leader he needed to be.  Tom and Dave talk about being let down by people who don't keep their word on getting certain things done.  Core values are discussed, as well as the power of the Apex network. This is a high-energy and intense episode riddled with golden nuggets centered around family, friendships, success, and the driving force behind every single wild-eyed entrepreneur walking the planet today. You're in for a real treat.  What You'll Learn:  The first business Dave started at 25 years of age and what he spent most of his time doing How he took out student loans to sell weed  The four businesses Dave started  How many users Dave had in his first software company  What it's like working with your spouse in every aspect of your life  A unique 90-day hiring process for new employees that works to identify keepers every single time The power of the GCODE How many times both of Dave's parents were married  One of the greatest compliments Tom ever received from an individual A moment of humility Dave shares when he couldn't afford a $400 a month mini-van payment  and the feeling of being able to afford a Lambo rental while taking the kids on vacation to Disney Why it's important to have accountability measures in place in any company How core values are impactful to have in life and business What happens when you don't show up as the same person everywhere you are The importance of being the most elite version of yourself because of the people watching and the opportunities waiting for you  And much more! Favorite Quote: “The only ship that doesn't sail is a partnership.” Dave Carroll   Connect with  Dave:  Facebook Instagram Email: dave@dopemarketing.com   How To Get Involved: From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of “average” and reach the success that is anything but. And he wants you to join him. Check Tomas out on Facebook, LinkedIn, Instagram, and don't forget to visit tomaskeenan.com and sign up to make sure you never miss an episode drop. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Tomas next.

Dave Carroll of Dope Marketing talks about how being intentional in your business, relationships and family will allow you to grow to your full potential. Dave Carroll is the Founder of Dope Marketing. Hosted By Diego Dante Presented By Roofing.com

We connect with the award-winning singer/songwriter and best-selling author to talk about his brand new children's book "Tom the Tomato Plant," his latest release UNTIL ONE DAY and so much more! Plus First Things First, INsights IN 10 and his amazing music too! Listen...

How much thought every day do you put into making sure what you do in business and life is done with compassion for others? Think about that for a moment. What does compassion mean to you? Our returning guest musician, speaker, writer and storyteller Dave Carroll joins us to talk about how he works with the concept of Compassionate Design. Dave shares insights from his newest album, "Until One Day", and his new children's book, "Tom The Tomato Plant".

¡Bienvenidas al episodio 35! Muchísimas gracias por seguir escuchando este podcast. En este episodio hablaremos de la importancia del servicio al cliente. De nada sirve una planeación, una ejecución y un súper producto o servicio, si no tienes capacitados a tus empleados con el poder de decir: "Lo siento. Nos equivocamos".  Uno de los principales errores que se comete en una empresa es no tomar en cuenta el servicio al cliente. En cambio, uno de los principales aciertos es darle a tus empleados el poder de cambiar la experiencia de compra a un cliente. ¿Ya lo habías considerado? Recuerda escribirme. Me encanta escuchar tus experiencias y comentarios: hola@seempiezadecero.com

Dave Carroll is an award-winning singer-songwriter, professional speaker, author, and social media innovator based in Halifax, Nova Scotia, Canada. He began his music career with his brother Don in the band Sons of Maxwell and has been enjoying success as a solo artist since 2008.  He released his debut solo album Perfect Blue in 2008 and a second solo album in 2012 called Raincoat in Vegas. For over two decades, Dave has charmed fans with his approach to music. His ability to extract the essence of a message and craft it into song is a rare gift that is attracting fans of all ages, while his sense of humor and disarmingly warm stage presence makes each live experience a memorable one for audiences around the world.Known as a master storyteller, Dave's incredible talent was introduced to millions when his 2009 anthem ‘United Breaks Guitars' became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message as an Independent Musician has reached over 150 million people. As the #1 most-watched YouTube Music Video in the world in July 2009, United Breaks Guitars has been called ‘one of the most important [videos] in Google's history,' and became a metaphor for change and innovation. Dave Carroll and United Breaks Guitars are now recognized as ‘household names.' United Breaks Guitars won the 2009 Music Nova Scotia Video of the Year Award and Dave Carroll was awarded the 2009 Music Nova Scotia Digital Artist of the Year. Dave was also nominated for the 2010 ECMA for Entertainer of the Year.The United Breaks Guitars trilogy has awakened companies everywhere to the importance of focusing on the customer and on delivering an exceptional customer experience. Dave Carroll is a musician with a message, demonstrating the power one voice can have in today's socially-driven world. Dave has become internationally famous as one of the world's top media relations innovators & customer experience authorities. He is also widely sought after as a content creator & songwriter.Dave  has been featured in major news media around the world (including ABC's ‘The View,' ABC's 20/20, CNN, LA Times, Chicago Tribune, Rolling Stone Magazine, Wall Street Journal & BBC to name a few). Several case studies and book references about United Breaks Guitars have been published including one's by Harvard Business School, University of Toronto, and a Thesis by Allison Soule for the University of North Carolina at Chapel Hill. On February 16th, 2011, Dave Carroll and United Breaks Guitars were featured as part of a question/answer on the hit show Jeopardy.  Dave has testified (and sung) on Capitol Hill in Washington, delivered keynotes at Columbia University's Brite Conference, TedX Hoboken, NewComm Forum, Mesh Conference, Atlantic Brand Confabulation (with Gene Simmons), SXSW Interactive, The Power of PR CPRS Conference, G-Force Prague, G-Force Melbourne & other significant customer service & corporate events (including for RightNow Technologies & Sandvik Coromant).In 2010 Dave's song and video, ‘Everyday Heroes' was released on 911Song.com. In a world where broken promises are commonplace when it counts most, there are people willing to help strangers because they gave their word that they would. The essence of ‘Everyday Heroes' is about these individuals keeping their promise to respond, regardless of who is in need or the unknown risks that may await the First Responders. As a volunteer firefighter himself for 5 years, Dave wrote ‘Everyday Heroes' after being challenged by a friend to honor those who answer the call.In May 2012 Dave Carroll wrote a book about his customer experience called, “United Breaks Guitars: The Power of One Voice in the Age of Social Media”, published by Hay House Publishing. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.Dave's newest music project, Raincoat in Vegas, is an eclectic mix of carefully crafted songs that demonstrate Dave's growth as a songwriter and performer. The depth of musical styles offered by “Raincoat in Vegas” ranges from Pop-Folk to Singer-Songwriter to Americana. What weaves through all of the songs, and results in a complete and refreshing album experience, is the vivid and often deeply personal stories that Dave tells with such mastery of the storytelling art.Said to be ‘one of the nicest guys in the business,' Dave Carroll is one of Canada's brightest shining stars.'Check him out at DaveCarrollMusic.com. Give him a follow on Twitter, Facebook, YouTube, LinkedIn, and Instagram.

Episode nine focuses on Chicks Dig Scars by Wormhole. Formed in the early 90s the band were a three-piece from Ringsend in Dublin and in 1994 released Chicks Dig Scars, their debut album, on Dead Elvis Records. Wormhole were Graham Blackmore and twins Anto and Dave Carroll. Graham played guitar and sang, Dave played the drums and sang, and Anto played the bass guitar. Wormhole became The Wormholes and to tell the band's story I'm joined by Graham and Anto, Eamonn Crudden (Dead Elvis), Marc Carolan (producer) and Stephen Rennicks (a longtime friend and archivist of the band and one of the writers of the sleevenotes of the new Wormholes anthology). Dave passed away in 2019 and this episode is dedicated to his memory.

Shannon and Dave Carroll were called to serve God before they wed. Dave became a preacher, and Shannon was by his side, working with their children and helping many of the people in the church family. Along the way, something very strange took place, and Shannon shares the story of lost memories, patience, tolerance and loving support. This one brings sweet tears and soft smiles. Please consider supporting this LIFE affirming ministry by giving here.

Today I speak with Dave Carroll - singer songwriter and storyteller. Dave was catapulted onto the international stage in 2009 after he created the music video called United Breaks Guitars. It was in response to United Airlines after they refused to help pay for his guitar that got broken on route to a show. We chat about storytelling, how his video launched him a new career path, what organizations need to know about customer service and in Soul Sister Conversations fashion we talk fate, serendipity and life purpose. And an extra bonus…Dave sings a song from his new album called Until One Day which is available now.  -- Known as a master storyteller, Dave's incredible talent was introduced to millions when his 2009 anthem ‘United Breaks Guitars' became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message as an Independent Musician, has reached over 150 million people. As the #1 most watched YouTube Music Video in the world in July 2009, United Breaks Guitars has been called ‘one of the most important [videos] in Google's history,' and became a metaphor for change and innovation. Dave Carroll and United Breaks Guitars are now recognized as ‘household names.' United Breaks Guitars won the 2009 Music Nova Scotia Video of the Year Award and Dave Carroll was award the 2009 Music Nova Scotia Digital Artist of the Year. Dave was also nominated for the 2010 ECMA for Entertainer of the Year. -- The United Breaks Guitars trilogy has awakened companies everywhere to the importance of focusing on the customer and on delivering exceptional customer experience. Dave Carroll is a musician with a message, demonstrating the power one voice can have in today's socially driven world. Dave has become internationally famous as one of the world's top media relations innovators & customer experience authorities. He is also widely sought after as a content creator & songwriter. -- Connect with Dave Carroll: Website - https://www.davecarrollmusic.com/ Facebook - https://www.facebook.com/DaveCarrollMusic Instagram - https://www.instagram.com/davecarrollmusic/?hl=en Twitter - https://twitter.com/davecarroll?lang=en ⭐️ His NEW ALBUM Until One Day is now available on iTunes and Spotify & he has a new children's book called Tom the Tomato Plant out November 2021. #unitedbreaksguitars #fate #serendipity #spiritualpodcast

Dave Carroll from Dope Marketing explains the tactics he would use if he is in the early stages of business Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

In Episode 32, I speak with the multi-instrumentalist and Columbus, Ohio native Evan Westfall, known for and wide as the banjo player and co-founder of the folk powerhouse CAAMP. Evan and I chat about playing for humans, young and new love, his straightforward path to being a professional musician, and the brotherhood that keeps CAAMP heading in a storied trajectory. In this week's wrap-up, Crystal and I discuss the history of The Newport Folk Festival, Albert Grossman and Coen Brother's movies, T Bone Burnett and Marcus Mumford.  Please enjoy Evan, and I's conversation discussing some of the critical factors that have gotten Ev to now. Caamp websiteCamp InstagramCaamp SpotifyEl Camino Acid SpotifySuper Sport Records websiteLive from Banjo Podcast websiteLive from Banjo Podcast PatreonLive from Banjo Instagram

Exodus 15:21-27 - God Will Sustain You - Pastor Dave Carroll

On this episode Logan is joined by Dave Carroll of Dope Marketing. They finish their conversation around creating a well rounded marketing campaign for under $1,000 Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Dave Carroll of Dope Marketing. They talk about how they would form a marketing campaign if they only had $1,000 dollars.  Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

On this episode Logan is joined by Dave Carroll of Dope Marketing. They talk about the two keys to focus on for your marketing campaigns Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ

#262.1 The Value of Attention w/ Dave Carroll (Dope Marketing)

Certaines entreprises accordent peu d'importance au service après-vente et font preuve d'arrogance et de mépris une fois la transaction complétée. Dans cet épisode, je vous raconte l'histoire de Dave Carroll, soit celle d'une guitare endommagée qui a fait perdre quelque 180 millions de dollars à United Airlines. 

If you are wondering which marketing and advertising methods you should be using in your business, then you're not going to want to miss this episode. This week I welcome Dave Carroll, owner of DOPE Marketing. I'm going to ask him which marketing methods have the BEST ROI and discuss some of his newest top secret strategies that he is using to get his clients massive profits. To find out more about DOPE Marketing, visit: https://dopemarketing.com Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits Follow me on IG at https://www.instagram.com/landscapeli... Let's connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco... To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

If you are wondering which marketing and advertising methods you should be using in your business, then you're not going to want to miss this episode. This week I welcome Dave Carroll, owner of DOPE Marketing. I'm going to ask him which marketing methods have the BEST ROI and discuss some of his newest top secret strategies that he is using to get his clients massive profits.

On this episode I have a chat with Dave Carroll who is a singer, songwriter, author, public speaker and producer of the YouTube music video called United Breaks Guitars that has close to 21 million views so far. He shares with us the story behind his music career with his brother as the Son's of Maxwell and how serendipity lead to many other amazing opportunities. Dave talks about the broken guitar that inspired him to write and produce a music video that led to the publishing of his first book and subsequently empowered him to continue writing and telling stories. Listen as he explains the power of Compassionate Design and how the extension of empathy can positively impact corporations, relationships and even humanity.

Tim connects with Dave Carroll of DOPE Marketing to talk about the importance and effectiveness of direct mail marketing and what methods and technologies are available to take advantage of.

In this episode, Dmitry sits down with Dope Marketing genius, Dave Carroll! In their discussion, Dave opens up about his time in prison, how he created and developed his own brand, and the importance of proper marketing - tune in!

Dave Carroll with DOPE Marketing joins us to discuss how to properly blitz a neighborhood. Cross Channel Marketing Combining Traditional & Digital Marketing Utilizing Prospect & Customer Data Pulling Data from Website Visitors

Welcome back to the Doctrine Detox! This week I’m joined by author and former talk radio host, Dave Carroll. Join us as he discusses his upbringing in the “health and wealth” sect of evangelical Christianity, how he came to embrace atheism, and his involvement in taking down Peter Popoff with The Amazing James Randi. Dave has several published books about pirate history, and many more on the way. His work can be found at thatcherthebook.com and pamlicoandalbemarle.com

David Carroll, founder of Dope Marketing, joins Logan to talk about how EDDM (Every Door Direct Marketing) is not just viable solution, but could be crucial to grow your business in 2021. Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. LINKS: Website - www.contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ Dope Marketing, Dave Carroll, Direct Mail Marketing, EDDM, 2021 Marketing Strategy

We sit down in this episode for a Squeegee Life first timer Dave Carroll founder of "Dope Marketing" and he did not disappoint. It was a very informative episode with tons of marketing tips and do's and don'ts this is one episode you don't want to miss! www.squeegeelife.com www.patreon.com/SqueegeeLife www.youtube.com/TSqueegee www.windowcleaner.com  

Conocé a Dave Carroll, de Músico a Influencer CX, para el ciclo digital El CRIC es Todos los Días!

Website: https://thebusinessbullies.com/ Facebook: https://www.facebook.com/thebusinessbullies Instagram: @thebusinessbullies On this episode of The Business Bullies, join myself, Gary Geiman, Dave Carroll, and our good friend David Sessions as we discuss strategies to grow your business in the slower seasons, let's listen in.

It's ALL about the Peeps! What's the key takeaway from this episode? No matter what industry or niche you are in, and regardless of your job title or responsibilities your top takeaway regarding learning, productivity and success is people. 3 Simple Actionable Leadership Steps ~ Let others around you feel it; look them in the eyes and smile! ~ Slow down to listen...and then ask good deep questions. Don't be afraid to write down what you learn. ~ Leadership is a game of "give and take". Make sure you "give" first!

John & Adriane interview Dave Carroll from Cantillon. Dave is a business coach who thrives in coaching entrepreneurs looking to improve their business and personal life...listen in as your hear from Dave on the importance of focusing on your whole life for improvement. Enjoy!   Learn more about Dave Carroll on LinkedIn and through his website.  www.cantillon.club

If you've ever been sitting on an airplane and looked out the window to see the baggage smashers tossing your suitcase around like it was a frisbee, you'll relate to Dave Caroll's song, "United Breaks Guitars"!"United Breaks Guitars" is a true heroes tale of how one man takes on corporate America and, not just wins, but inspires others to do the same! Not only that, he made a fantastic song out of his experience! In our podcast he talks about how he got started in the music business, the challenges, the times he played his guitar and sang to nobody but a drunk sitting at the bar in some honky-tonk town in Nowheresville, USA. He also talks about his life, his music, his mission and why he thinks that Compassion and Music, are the keys to ending the current insanity in the world.But more than anything Dave is a storyteller who happens to use his beautiful music to tell stories about Everyday Heroes, people like you and me.This guy is a true Everyday Hero; his stories and music will stay with you for a long time. After hearing his story you might even be convinced that your story is important and that you need to tell it...For more information on who Dave Carroll is and what he does, visit his website: davecarrollmusic.comFor more information on my podcasts or how you might be one of my Everyday Heroes you can contact me on my website: bertbotta.com or via email at: bert@bertbotta.com#EverydayHeroes, #bertbotta, #fastlanetofaith #flightcrews #pilots #aviation #Unitedairlines

In this series of interviews with honorary Mad Pastors, we discuss the "Why" of ministry. It can be very easy for pastors to lose sight of the reason behind why we do what we do. Taking Simon Sinek's work on the Golden Circle, we interview several pastors from around the country to get their perspective on why "Why" matters. In this episode, we welcome our guest Dave Carroll, Connection Pastor at First Baptist Church Mansfield, TX.

On September 11th, 2001 Joe Keisling was taxiing his American Airlines Boeing 767 out of Chicago O’Hare for takeoff when Ground Control called and told him there was an indefinite ground stop on all eastbound departures…thus began the day that changed his life and ours forever!In this interview you’ll get a first-hand listen to what happened that day, especially when you hear Joe talk about something that never happens in aviation, one of the air traffic controllers’ voice cracking when he told them, “God bless you.”But it didn’t stop there.For those of you who might be thinking of an airline flying career, Joe pulls back the curtain on the unheard of miracle of how he was hired at American without a college degree. Then he tells us how that happened and how becoming the poster boy in a 1980 Super Bowl commercial for the Army helicopter pilot recruiting program in the latest model of the Army’s Cobra helicopter “punched his ticket” for the rest of his aviation career!At the end of the interview he talks about his wife, Jill who is a registered dietitian, specializing in the challenges of aviation travel and how she has helped him maintain his health as an International Airline Captain, crossing time zones and all the stresses that go along with 34 years of flying around the world. You can find her website here: truecoursenutrition.comI have a separate episode coming soon with Jill coming up that will go into detail about helping you work out a nutritional program that will keep you healthy during our often schizophrenic nutritional lifestyle!Her podcast will address specifically how to know what to eat, how to pack what to eat during your travels and how to stay healthy in the midst of everything that challenges us, especially these days.Today’s closing song, “Everyday Heroes” is by Dave Carroll who will be one of my guests on an episode later this month!

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them to be trusted and provides credibility to future investors, employees and partners. Dave Carroll, musician, speaker, and author behind United Breaks Guitars, joins Scott to talk about building a personal brand and compassionate design.Have feedback? Connect with Scott Case on LinkedIn.Visit foundersfocus.com to join the live video sessions, watch past sessions, and see what topics are up next.

Dave Carroll who single handedly took on United Airlines after they refused to take responsibility for breaking his guitar. With a small budget and a camera, Dave took to YouTube with his song United Breaks Guitars and became the #1 watched video on YouTube. Dave is an award winning singer-songwriter, author, and speaker who inspires others through storytelling. Dave's compassion was palpable, and knows what it is all about to #betterthepond.

Dave gives one of the top secrets for refining your buyer persona.

Following on from my recent interview, Customer service in the future will be a company wide mentality and not a department – Interview with Dave Carroll of United Breaks Guitars, today I am pleased to present to you a first: A follow on interview from the one I did with Karl Chapman of Riverview Law back in June. Karl and his team at Riverview Law were kind enough to invite me along to an event that held recently at Middle Temple in London. The event was discussing the future of the legal industry and included a panel discussion that featured Mitch Kowalski who has just published a book called: Avoiding Extinction: Reimagining Legal Services for the 21st Century - which focuses on the future of the law firm. Following the panel discussion, I caught up with Mitch to talk to him about his new book, the future of the legal industry and the pressures that are forcing law firms to become more client centric. This interview makes up number thirty-three in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.

Following on from my recent interview, True customer engagement is not based on click throughs or contests – Interview with Wendy Lea, CEO of Get Satisfaction, today I am pleased to present to you an interview I recently did with Dave Carroll, a singer songwriter and the maker of the famous United Breaks Guitars video on Youtube. Whilst still a singer songwriter, he is now also an entrepreneur, speaker and an author of a new book: United Breaks Guitars - The Power of One Voice in the Age of Social Media. Note: Hat tip to Guy Stephens (@guy1067) for the interview suggestion and for introducing me to Dave. This interview makes up number thirty-two in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.

It was great to have a conversation with my former boss and colleague Dave Carroll, now a Senior Director of Product Management for the Salesforce DX team. Dave shares his passion for the developers on the platform and for the developer experience.  With his former role running Developer Evangelism at Salesforce, Dave is no stranger when it comes to using Salesforce to create innovative solutions for developers and was responsible for the AJAX toolkit which gave the platform extensive capabilities with JavaScript back in the Visualforce days. Listen in as we talk about how the CLI operates within the larger Salesforce developer experience and where Dave would like to see this experience evolve for our customers. We also discuss the role of administrators in the development process. You will hear Dave’s views of the core libraries and their amazing level of power and flexibility along with how it all is maintained.   Show Highlights: How the CLI operates within the larger Salesforce developer experience What oclif is and what it does The plug-in Dave would love to see The role of administrators in perspective to the Salesforce CLI  Where the administrator’s role is in the development cycle   The need for administrators to be aware of what is being consumed by developers and other administrators so they have confidence   Resources: Dave Carroll on github  Dave Carroll on Twitter  Dave Carroll on LinkedIn  Salesforce CLI *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

Heb je wel eens met United Airlines gevlogen? Dave Carroll wel! En daar maakte hij iets mee wat de beruchte reputatie van United Airlines kickstarte. Want daarna gingen er nog een paar meer dingen mist. Countrymuziek, een viral hit, en een waardeloze klantenservice! Wat wil je nog meer?

Want to know how to get more cleaning customers? Dave Carroll of A-Type Data talks #marketing, direct mail, and the data suppression file. How to get more cleaning customers involves multi-touch marketing as you scale your business. It's content marketing and cross channel marketing run by lists for house cleaners. Angela Brown, a fan of email marketing is even a bigger fan of target marketing - "Learn this and you'll know how to get more cleaning customers.” Today's #AskaHouseCleaner sponsors are Savvy Cleaner (training for maid service.) And My Cleaning Connection - a resource hub for all things #cleaning *** CONNECT WITH DAVE CARROLL *** https://atypedata.com – A-Type Data https://lmsmain.com – Lions Share Maintenance *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown   *** MORE VIDEOS ON THIS TOPIC *** How to Get Commercial Cleaning Clients in 3 Steps - John Braun - https://youtu.be/T7Vn0qDp8kw Get Commercial Cleaning Contracts Without Begging and Competing on Price - Grow My Cleaning Company - https://youtu.be/yyyHVUReQaw My 3 Favorite Ways to Get House Cleaning Customers - Consistent Clean - https://youtu.be/QNDxu6mWwvI How to Get Customers for Cleaning Business - Grow My Cleaning Company - https://youtu.be/r_-MDNMKGB0 How Do I Get More House Cleaning Referrals? - Angela Brown https://youtu.be/Buf6YOZqrFI   *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 7families who work on this show. THANK YOU Making Cents of a Dirty Business: How to Survive and Succeed in Commercial Cleaning - https://amzn.to/2LmruyH Killer Advertising for Cleaning Businesses: The Hitman's Guide - https://amzn.to/2UxhlCv Consistency Selling: Powerful Sales Results. Every Lead. Every Time - https://amzn.to/2LoGwTu How to Start, Run and Grow a Successful Residential & Commercial Cleaning Business - https://amzn.to/2MVL46X The Toilet Paper Entrepreneur: The Tell-it-Like-it-is Guide to Cleaning Up in Business, even if You Are at the End of Your Roll - https://amzn.to/2UxPmlT *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com

Mary McGinley, Wendy Sheridan, and Robin Renée get together this time around to chat about ways we can all vote with our dollars. Whether electronic, plastic, or old-fashioned green "paper ballots," we have the power to choose to spend or not spend our money in each potential transaction. Do you choose Costco over Walmart? Do you avoid Hobby Lobby, Chik-fil-A, or Wendy's? How much effort do you put into supporting businesses you think are a net positive in the world? Listen to this conversation as Mary, Wendy, and Robin weave through the questions and complications. Scroll down to explore links that can help you make choices about your buying power. Thanks to friend and listener Scott Brown for this political discussion topic and the link suggestions. The news is mostly an unwanted topic in this episode. An update about the Mueller, She Wrote and The Daily Beans podcasts turns out to be no news, which is good news. Celebrations and political actions this week include Congressional Startup Day (August 21st), Krishna Janmashtami (August 24th), National Power Rangers Day and National Rainbow Bridge Rememberance Day (August 28th). Birthday shout outs go to Kenny Rogers, Beenie Man, James Corden, Yvie Oddly, Rick Springfield, Kevin A. Patterson, Elvis Costello, Gene Simmons, Rob Halford, Sean Connery, Tim Burton, Cesar Millán, Paul Reubens, and Robin Renée. Word nerd alert: Wendy and Robin get inventive with their uses of "blanket forting" and "conject." The Leftscape co-hosts are taking a short vacation. Look for the next show on Wednesday, September 11th.   Things to do: Say hello on Facebook, Twitter, and Instagram, and send in your topic ideas for upcoming shows. March on Washington or in a solidarity event on Saturday, September 21st: We the People March Get informed and think about where you prefer to spend your money: "Hobby Lobby: Women's Rights v. Corporate Beliefs" in FindLaw "30 Fortune 500 companies that donate to Democrats and Republicans" in Business Insider "Did your favorite company donate to Democratic or Republican campaigns? This startup will tell you." in The Washington Post "Consumers Should Be Voting Every Day - with Their Wallets" in fee.org "You Have the Power in Your Wallet" in FreeFromBroke.com "Vote with Your Dollar Toolkit" by GreenAmerica.org Watch "United Breaks Guitars" by Dave Carroll: httpss://www.youtube.com/watch?v=5YGc4zOqozo Watch an adorable and "controversial" Cheerios commercial: httpss://www.youtube.com/watch?v=UYIb4QHW-X8   Featured image by Gerd Altmann from Pixabay

On this episode, Corey sits down with data-slinger, economic theorist AND services-business owner, Dave Carroll, to talk about the state of audience targeting, harnessing data for growing a small business AND Dave's start in the world of entrepreneurship.

Sales Reinvented Podcast Special Edition: Dave Carroll and United Breaks Guitars - 10 Years After. Dave is an award winning singer-songwriter, professional speaker, author and social media innovator based in Halifax, Nova Scotia, Canada. An unfortunate incident that Dave experienced while travelling with United Airlines led to one of the most widely used case studies in both customer service and social media – United Breaks Guitars with more than 150 million people worldwide being exposed to his story.

Today on the program is the great Dave Carroll.  Dave is a music educator who owns and operates his own music conservatory in Newton Ma.  He was the saxophonist and one of the founding members of the former Boston based rock and soul band Love in Stockholm.  Dave has invented his own language.  He is the only one that speaks Dave Carroll, but it is a language non the less.  This episode was recorded after the super bowl this year and it was a whole bunch of fun.  Enjoy!!     If you live in the Massachusetts area and are interested in learning/getting better at an instrument, give Dave a shout: http://www.highlandsconservatory.com     Music from the Episode    Intro: “Hiding Photographs” by Love in Stockholm   Outro: “West Virginia” by Love in Stockholm 

Revenge: a dish best served cold. But it’s pretty good piping hot as well. Just don’t serve it at room temperature – when you do that, the revenge starts to congeal and it just turns gross. We’d like to swear our revenge on our enemies, because that sounds like fun, but unfortunately, we don’t have any enemies. We’d like some, though, so if you would like to be the Mt. Rushmore Podcast’s bitter rival, please let us know. Meanwhile, while we wait for someone to wrong us so we can exact our sweet justice, enjoy this week’s new episode, where we talk about other people who were able to get revenge in ways big and small. SHOW NOTES  Dave Carroll, aka “United Breaks Guitars” (Richard’s Choice) The Trump Presidency (Michael’s Choice) “The Shawshank Redemption” (Richard’s Choice) Lorena Bobbitt (Michael’s Choice) “The Cook, the Thief, His Wife and Her Lover” (Richard’s Choice) “Fish Called Wanda” (Michael’s Choice) Pierre Picaud (Richard’s Choice) “The Stars My Destination” (Michael’s Choice)

Speakers Speak - Guest Dave Carroll

A culture of compassion requires consciousness. How compassionately conscious is your brand? Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, customer service, and ultimately, its invincibility. This episode explores: How the world of customer service has changed since United Breaks Guitars. How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do. The customer service paradox: How Dave got ahead of misconceptions and emotional criticism towards his video in ways that increased his trust, likability, and business opportunities. The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. Links and things discussed in this episode Dave’s United Breaks Guitars video Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website Connect on Twitter: @DaveCarroll Connect on LinkedIn Connect on Facebook Check out his incredible music on YouTube  

Dave Carroll and Matt Moseley are back to kickoff the 2018-2019 football season!! In this weeks episode we introduce our new format of #5downs.. 1- Draft strategy for Auction / Snake (4:20) 2- New rule for making fantasy football more fun (12:25) 3- One receiver that’s going to take a big jump in fantasy?  (19:37) 4- […]

This week on WCR Nation, we are talking to Dave Carroll of Atype Data, all about marketing in a digital age. What is different about marketing your service company digitally VS print advertising. It pretty cool to hear how for the past 100 plus years its really the same way to collect the data you will use for your marketing. Running a business, in general, is an ever changing frontier. With all the hats you wear, marketing is a big one. Marketing will allow your company to grow. After all, sell or die.

There is nothing worse than experiencing a health failure, especially in the early stages of a church start. But that's exactly what Dave Carroll faced shortly after planting Elevation Church in Billings, Montana.

Reaction from what was supposed to be the fight of the century. Dave Carroll    @I_am_DC Matt Moseley  @MrDontTryMe John Riley @theoldjohnriley   CHECK IT OUT!!!

The first of a two part series.. Dave Carroll and Matt Moseley break down every team in the AFC! We discuss our favorite fantasy football players and handicap every teams win total in Vegas.  CHECK IT OUT and give us your feed back!   @SupervisionsPC @I_am_DC @MrDontTryMe  

Sinista1 is joined by Zack Cassell to chat about the announcement of online cross-play across multi-platforms just months before E3, and the release of Microsoft's Scorpio. They also talk about the incident on United Airlines and feature a song by singer (Dave Carroll) who had his guitar broken by a United airline employee and became ...

In this special episode of the IABC Edmonton podcast, past president Marvin Polis interviews Dave Carroll about his iconic viral video United Breaks Guitars. As you’ll probably remember, Dave’s video caught the world by storm and became one of the top 10 videos that year on Time Magazine’s list of viral videos. Dave says it all started when United Airlines broke his expensive guitar and then mishandled the customer service. This is Dave’s story. You can learn more about Dave Carroll at: davecarrollmusic.com

How can you go viral without even trying? One way is to strike a strong emotional chord and have fun while doing it. Satire is a strong pull. Dave Carroll sang his way into YouTube history and about 400 textbooks on customer service and public relations with his viral video, United Breaks Guitars. He also made Time Magazine's list of top 10 viral videos in 2009. Impressive! Dave started as a musician with his brother in a group called the Sons of Maxwell and they made a good living touring the world for 20 years. Then an incident one fateful day in 2008 on the tarmac at O’Hare Airport in Chicago triggered a series of events that changed his life forever. It also … eventually … caused many changes in customer service at large corporations around the world. Dave tells the story behind his meteoric rise as a storyteller in this interview at the Canadian Association of Professional Speakers (CAPS)2016 convention in Edmonton, Canada. This convention took place (ironically!) at a hotel attached to the Edmonton International Airport! CAPS is dedicated to the professional development of motivational speakers, keynote presenters, business coaches and meeting facilitators from all over Canada. Many of their busiest members also belong to the National Speakers Association (NSA), the American version of CAPS. Displaying an attitude associated with Canadians, one of Dave’s more essential messages in this interview is: “Saying ‘sorry’ is never a bad idea.” Hear Dave out and then … For a little YouTube flashback visit, the full story and a glimpse of all three versions of the United Breaks Guitars song visit www.unitedbreaksguitars.com For all other media insights, stick with Monetizing Your Creativity! SUBSCRIBE TO THE FREE MONETIZING YOUR CREATIVITY PODCAST: itunes.apple.com/ca/podcast/monet…d1082894462?mt=2 While you're there, please leave your comments and suggestions for future episodes. We love your feedback! Or search for Monetizing Your Creativity on Stitcher, Google Play Music, Overcast or your other podcast app. SoundCloud: www.monetizingyourcreativity.com Follow us on Instagram: @monetizingyourcreativity www.instagram.com/monetizingyourcreativity

Are you in the fantasy football playoffs?? Dave Carroll and Joe Bjorklund are here to give you all the advice you need to win your round 1 match ups! We got Week 13 reactions and Week 14 predictions, waiver wire advice and who to start in crucial games. Who is your favorite start this week? […]

Episode 029: Dave Carroll – How To Create A Movement Through Storytelling (United Breaks Guitars) Known as a master storyteller, Dave Carroll’s incredible talent was introduced to millions when his 2009 anthem ‘United Breaks Guitars’ became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message as an Independent Musician, has reached over 150 million people. As the #1 most watched YouTube Music Video in the world in July 2009, United Breaks Guitars has been called ‘one of the most important [videos] in Google’s history,’ and became a metaphor for change and innovation. Dave Carroll and United Breaks Guitars are now recognized as ‘household names.’ United Breaks Guitars won the 2009 Music Nova Scotia Video of the Year Award and Dave Carroll was award the 2009 Music Nova Scotia Digital Artist of the Year. Dave was also nominated for the 2010 ECMA for Entertainer of the Year. Episode 029: Dave Carroll – How To Create A Movement Through Storytelling (United Breaks Guitars) Subscribe on iTunes  or Stitcher Radio   The Learning Leader Show “Your comfort zone can be your worst enemy.” Some Questions I Ask: Why is storytelling so powerful? What is your process for writing a song? What was your thought process when writing “United Breaks Guitars”? When was a specific moment that you knew you had created something special? How can regular people make a viral video? What does the term learning leader mean to you? In This Episode, You Will Learn: How Whoopi Goldberg gave him the idea to license “United Breaks Guitars” About Dave’s song creating a 10% drop in United’s stock… Worth $180 million Dave’s feelings on Harvard Business School using his video as a case study The specific moment when Dave realized he had gone viral Startups he’s involved in The elements that define a quality life  “Show me your friends, and I’ll show you your future.” – John Wooden Continue Learning Go To Dave’s website: http://www.davecarrollmusic.com/main/    Read Dave’s book: United Breaks Guitars Follow Dave on Twitter: @DaveCarroll You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Dave Carroll is leader who has created a drastic change in the customer service industry. Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell   Bio From http://www.davecarrollmusic.com/bio/     Dave Carroll is an award winning singer-songwriter, professional speaker, author and social media innovator based in Halifax, Nova Scotia, Canada. He began his music career with his brother Don in the band Sons of Maxwell and has been enjoying success as a solo artist since 2008.  He released his debut solo album Perfect Blue in 2008 and a second solo album in 2012 called Raincoat in Vegas. For over two decades, Dave has charmed fans with his approach to music. His ability to extract the essence of a message and craft it into song is a rare gift that is attracting fans of all ages, while his sense of humor and disarmingly warm stage presence makes each live experience a memorable one for audiences around the world.   Known as a master storyteller, Dave’s incredible talent was introduced to millions when his 2009 anthem ‘United Breaks Guitars’ became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message as an Independent Musician, has reached over 150 million people. As the #1 most watched YouTube Music Video in the world in July 2009, United Breaks Guitars has been called ‘one of the most important [videos] in Google’s history,’ and became a metaphor for change and innovation. Dave Carroll and United Breaks Guitars are now recognized as ‘household names.’ United Breaks Guitars won the 2009 Music Nova Scotia Video of the Year Award and Dave Carroll was award the 2009 Music Nova Scotia Digital Artist of the Year. Dave was also nominated for the 2010 ECMA for Entertainer of the Year.   The United Breaks Guitars trilogy has awakened companies everywhere to the importance of focusing on the customer and on delivering exceptional customer experience. Dave Carroll is a musician with a message, demonstrating the power one voice can have in today’s socially driven world. Dave has become internationally famous as one of the world’s top media relations innovators & customer experience authorities. He is also widely sought after as a content creator & songwriter. Dave  has been featured in major news media around the world (including ABC’s ‘The View,’ ABC’s 20/20, CNN, LA Times, Chicago Tribune, Rolling Stone Magazine, Wall Street Journal & BBC to name a few). Several case studies and book references about United Breaks Guitars have been published including one’s by Harvard Business School, University of Toronto and a Thesis by Allison Soule for University of North Carolina at Chapel Hill. On February 16th, 2011, Dave Carroll and United Breaks Guitars were featured as part of a question/answer on the hit show Jeopardy.    Dave has testified (and sung) on Capitol Hill in Washington, delivered keynotes at Columbia University’s Brite Conference, TedX Hoboken, NewComm Forum, Mesh Conference, Atlantic Brand Confabulation (with Gene Simmons), SXSW Interactive, The Power of PR CPRS Conference, G-Force Prague, G-Force Melbourne & other significant customer service & corporate events (including for RightNow Technologies & Sandvik Coromant).    

Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll. In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. This video, as I’m sure you recall, was titled “United Breaks Guitars” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8 million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Within this episode of The Crisis Intelligence Podcast, I chat with Dave about his experience with United Breaks Guitars, what it meant, new developments that it may have helped manifest (i.e.: the new US Department of Transportation’s decision that allows musicians to bring guitars onboard all US airplanes) – and a whole bunch more. There’s also some great messages in his story about being open and receptive to opportunities as they come to you – and yes, this also applies to your crisis and issues management! This episode of The Crisis Intelligence Podcast discusses: The impact that one person’s voice can have on your organization – whether for the positive or negative. The dangers of allowing your organization to view any type of incident – or customer – as statistically insignificant. The power of story-telling in (and out of) crisis management. The importance of spotting opportunities and being prepared to proactively leverage them. Dave’s biggest crisis management advice he has to offer to organizations. If you followed United Breaks Guitars in 2009 – and even if you didn’t – you’ll enjoy this listen! Running time: 52:01 Get connected Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Dave Carroll Learn more about Dave Carroll, the musician, speaker and author: davecarrollmusic.comContact Dave directly: dave@davecarrollmusic.comFollow Dave on Twitter: @davecarrollLearn more about the United Breaks Guitars story and impact on United AirlinesMore on Dave’s story-telling workshop A warm thanks to Dave for taking the time to have this insightful discussion with me! This post, TCIP #041 - Life After United Breaks Guitars with Dave Carroll, was originally published to melissaagnes.com.

Featuring Conversations with Dave Carroll of United Breaks Guitars Fame, Environmental Advocate Lil MacPherson, a learning segment with Stephen Lundin (co-creator of the popular FISH Progam and Book), and conversations with Social Media Guru Frances Leary of Wired Flare, Heidi The Mortgage Broker, a story by Actor John Dunsworth (aka. Mr, Lahey of Trailer Park Boys fame and also known from TV's Haven), a song by Dave Carroll and segments on learning and living with passion.  

Episode 1 of Conversation With Passion Radio Show Those featured include Doug Shepherd, Dena Churchill, Dave Carroll, John Dunsworth and Special Guest Gerry Dee