Podcasts about highedweb

Play Episode Listen Later Oct 4, 2024 16:33

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb. They discuss Joshua's session on advancing into senior leadership roles in higher ed, focusing on practical steps for career growth, team advancement, and personal development. If you're an aspiring leader looking for actionable strategies to take your career to the next level, this episode is packed with invaluable advice.Key TakeawaysBuild cross-campus partnerships: Collaborate beyond your team and personalize communications to foster stronger relationships.Focus on outcomes, not processes: Empower your team by focusing on goals and giving them the freedom to experiment and innovate.Invest in personal growth: Attend conferences, network, and join professional development opportunities to build visibility and leadership skills.Be an advocate for your team: Champion their growth and success, even if it means encouraging them to explore opportunities outside your organization.Leadership visibility: Know your campus leadership and tailor your communication to each decision-maker's priorities and style.How do you transition to a senior leadership role in higher education?Joshua's session at HighEdWeb focused on helping mid-career professionals, those in managerial roles for 3 to 7 years, to move into senior leadership positions. One of the key strategies he emphasizes is building partnerships across the campus. Rather than staying siloed within your team, you should reach out to colleagues from other departments, focusing on how your work impacts their day-to-day operations. Personalizing your communication and understanding their challenges is crucial for gaining support and collaboration, which can help advance your career within the institution.What should leaders do to advocate for their teams?Joshua shares that an important aspect of leadership is being your team's biggest advocate. He reflects on his own leadership journey and how his desire to create a supportive environment stems from wanting to be the type of leader he wished he had earlier in his career. By focusing on outcomes rather than micromanaging processes, leaders can give their teams the autonomy to innovate, experiment, and grow. Joshua stresses that advocating for your team doesn't stop at their current role—sometimes, it's about encouraging team members to seek opportunities outside the organization if that's what will help them grow professionally.What advice does Joshua offer for aspiring leaders to advance their own careers?Joshua underscores the importance of investing in oneself. He encourages leaders to join professional organizations, volunteer, attend conferences like HighEdWeb, and take opportunities to speak, present, or participate in podcasts. This, he argues, builds personal branding and visibility, both of which are critical for career advancement. Networking outside of your immediate environment can open doors to opportunities that may not even be visible otherwise. Additionally, Joshua notes that staying engaged with professional development can make you a more effective leader, both for your team and your institution.What obstacles has Joshua encountered in his leadership journey?Joshua shares two significant challenges he has faced in his leadership journey. First, he acknowledges that sometimes opportunities within your current institution may be limited, and it can be helpful to consider roles outside the university setting, such as in vendor or agency work, to gain a broader perspective before returning to higher ed. Secondly, he addresses the challenges of navigating leadership as a Black man in America, particularly in light of political shifts that influence higher education policies in different states. This has prompted him to be mindful of the realities that could impact both his personal and professional life, especially when considering future opportunities.How can senior leaders support their teams in advancing their careers?Joshua urges senior leaders to be proactive in supporting their teams' career growth. He suggests that leaders should not only focus on their current job titles but also consider their potential. Offering experiences, such as participating in strategy meetings or gaining exposure to high-level decisions, can prepare team members for future leadership roles. He also emphasizes the importance of sharing information strategically to help team members understand the broader context of leadership challenges, which will ultimately help them grow. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Live at HighEdWeb: Interview with the Best in Conference Winner

Play Episode Listen Later Oct 1, 2024 11:39

In this bonus episode of The Higher Ed Pulse recorded live at HighEdWeb 2024, Mallory Willsea sits down with Melanie Lindahl, Senior UX/Web Designer, Developer, and Project Manager at the University of Texas at Austin School of Law. Together, they dive into Melanie's career journey, the challenges of working in male-dominated spaces, and the importance of advocating for oneself in the workplace. They also reflect on the significance of creating inclusive environments, particularly within the higher education web community.Key TakeawaysMulti-faceted career paths: Embrace diverse roles that align with your strengths, whether in design, development, or leadership.Navigating male-dominated spaces: Acknowledge and address microaggressions, and understand the importance of standing up for oneself.Advocacy and empowerment: Women need to advocate for themselves in professional settings and find supportive communities, even when it feels intimidating.Importance of words and communication: The language used in the workplace, especially in male-dominated spaces, can reveal underlying biases and impact perceptions.Inclusive communities: Spaces like the Hi Ed Web community offer supportive environments for individuals navigating tech and web development in higher ed.How did Melanie Lindahl's multifaceted career develop?Melanie's career in web development, UX, and project management evolved naturally from her artistic background and meticulous personality. Her journey highlights the importance of balancing creativity and leadership skills. She speaks passionately about her love for organization, which drew her toward project management, and how coding matched her detail-oriented nature. As a result, her career encompasses a wide range of responsibilities, including web design, development, and leadership roles.What challenges has she faced as a woman in tech?As the only woman on both her direct team and the broader IT team, Melanie has had to navigate a male-dominated space. While her team is supportive, she recognizes that working without female camaraderie brings its own challenges. Throughout her career, she's encountered microaggressions—subtle and often unintentional behaviors or remarks that undermine women's authority. For example, she has observed male colleagues using dismissive language to describe female leaders. These experiences highlight the systemic issues that persist in workplace cultures, especially around gender dynamics.What advice does Melanie have for women entering similar spaces?For young women starting their careers, Melanie emphasizes the importance of self-advocacy. Drawing from her own experiences, she encourages women to stand up for themselves, even when it feels uncomfortable or risky. She also recommends reading “The Feminist Fight Club,” a book that provides practical strategies for handling workplace challenges. While standing up to microaggressions can be intimidating, Melanie stresses that women must be their own advocates, as they are often their best and only champions in these situations.Are there support systems available for women in male-dominated fields?Melanie acknowledges the complexities of creating formal women's support groups, especially within institutions bound by Title IX regulations. While it is important to have spaces where women can share experiences, the obligation to report sensitive issues can make these spaces feel less safe. Nevertheless, Melanie expresses her desire to foster community among women in her department and is hopeful about finding ways to support female colleagues in the future.What makes the HEW community special?Melanie highlights the inclusivity and supportiveness of the HEW community, soon to be rebranded as the Digital Collegium. She describes it as a place where she feels heard, safe, and valued, encouraging others to join this space as they enter the higher education web development field. This sense of belonging contrasts with her experiences in male-dominated teams, emphasizing the importance of finding professional networks that champion inclusion and empathy.In closing, Melanie and Mallory reflect on the value of conferences like HEW for creating space to discuss critical topics such as gender dynamics in the workplace. Melanie's insights serve as a powerful reminder of the importance of inclusive communities and the need for ongoing conversations around advocacy and empowerment. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: Communicating in Polarized Landscapes

Play Episode Listen Later Sep 25, 2024 9:27

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University. Jessica shares her expertise on how universities can navigate the challenges of communicating civic engagement in a polarized landscape. With a focus on the power of storytelling, hope, and positive messaging, Jessica offers actionable advice for higher ed professionals tackling these issues on their campuses.Key Takeaways:Polarization often leads to personalization of ideologies, making disagreements feel like personal attacks.Universities should prioritize telling positive stories, even amidst challenging times, to create a balanced narrative.Leveraging the "power of hope" can help communicators connect with their audience during difficult conversations.Civic engagement on college campuses is increasing, and institutions must find ways to foster unity while respecting diverse viewpoints.What is polarization, and why is it important for colleges to address it?Jessica explains that polarization occurs when people move towards extreme ideological positions, often leading to a breakdown in dialogue and connections across differences. This issue is especially prevalent in today's higher education landscape, where campuses are often the epicenters of civic engagement and protests. For universities, addressing polarization is essential because it impacts campus unity and the overall student experience. Jessica highlights that while each campus has unique dynamics, the broader trend of heightened civic engagement presents challenges that require thoughtful communication strategies.How can universities communicate effectively in a polarized landscape?Jessica emphasizes the importance of storytelling, particularly focusing on positive narratives. She mentions the "good news effect" and constructive journalism as tools that can help balance the difficult issues universities must address. While it's crucial to acknowledge the hard realities, communicators should also highlight the good happening on campus. This can help foster a sense of connection and hope among students, faculty, and the broader community. By telling stories of success, progress, and community impact, universities can create a more constructive dialogue, even in divisive times.What advice does Jessica offer for communicators navigating polarization?Jessica's key piece of advice is to "yield to the power of hope." She believes that, despite the challenges of polarization, people fundamentally want to see others succeed and do well. As a communicator, it's essential to tap into that shared desire for positive outcomes by continuing to tell hopeful and constructive stories. Additionally, Jessica stresses the importance of building connections through stories that encourage action and engagement, rather than merely focusing on the negative aspects of societal or campus issues.Why should higher education professionals attend the HighEdWeb conference?As a regular attendee, Jessica praises the HighEdWeb conference for its collaborative and supportive environment. She values the wide range of topics covered, which provide valuable insights that attendees can take back to their campuses. The conference offers something for everyone, from communicators to web professionals, and fosters a sense of community among those working in higher ed.To dive deeper into how colleges can communicate civic engagement in a polarized world, listen to the full episode featuring Jessica Pontarelli. Her insights into storytelling and the power of hope are invaluable for higher education professionals. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: The Future of the Viewbook

Play Episode Listen Later Sep 25, 2024 11:27

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus. Nathan discusses the evolution and future of the traditional university view book, touching on how institutions can better personalize and digitize their marketing materials. His insights offer a fresh perspective on how digital innovation can transform the student recruitment process and enhance the student experience.Key Takeaways:The future of the view book is digital, enabling personalized and instantaneous communication.PDFs and printed materials are limited in scale, personalization, and accessibility.Digital view book allow institutions to tailor content to individual students, enhancing engagement and conversion rates.Integration with CRM systems can help create a more seamless, personalized experience throughout the entire recruitment process.Print is not dead, but digital avenues are essential for meeting modern student expectations.What's changing in the world of view book?Nathan Monk, co-founder of Prospectus Plus, explains how traditional printed view book are becoming less effective in today's digital-first world. While physical materials have their appeal, especially in terms of visual quality and tactile experience, they fall short in scalability, personalization, and flexibility. Nathan points out that printing is expensive and not easily individualized for students with specific interests, which is where digital tools step in.What does the future of the view book look like?The future of the view book, according to Nathan, is something closer to a personalized, pre-application companion for students. Digital view book offer a seamless, individualized experience for students, focusing only on the content that matters to them. For example, instead of showing students information on every program, universities can customize the content based on a student's specific interests, making the view book more relevant and engaging.Nathan also emphasizes the importance of accessibility and user experience, two areas where PDFs often fall short. Most students view content on mobile devices, where traditional PDFs are clunky and hard to navigate. Digital view book, by contrast, are responsive and can adapt to any screen size, providing a much better experience.How can universities personalize the student experience using digital view book?Prospectus Plus takes personalization to the next level by integrating with university CRM systems. This integration allows for ongoing personalization of the student journey. Nathan explains that Prospectus Plus collects relevant information about students upfront and shares it with the CRM to ensure that future communications are personalized, timely, and relevant. This personalized content helps universities engage students at key points in their journey, potentially increasing conversion rates and improving their overall experience.What role does print still play in marketing materials?While Nathan advocates for a primarily digital future, he acknowledges that print still has its place. Printed materials can be powerful tools for certain audiences, but universities must rethink how they use print. He advises focusing on personalized, instant communication when possible, and reserving print for specific strategic purposes. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: Interviewing Tips for Marketing Stories

Play Episode Listen Later Sep 25, 2024 16:24

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas. Margaret shares invaluable insights into how to conduct effective interviews for marketing stories. From setting clear goals to crafting compelling questions, Margaret provides a step-by-step guide to ensure your interviews yield authentic and engaging content. This conversation is packed with practical tips that any higher ed marketer can use to improve their storytelling techniques.Key TakeawaysAlways conduct a real interview, avoiding email-based Q&A to capture authentic responses.Pre-interview preparation is key—gather background info and share expectations to make the interviewee comfortable.Focus on open-ended questions and follow-ups to unlock deeper, more specific answers.Repurpose interview content across different platforms, from social media to web copy, for maximum impact.Setting Clear Goals and Defining Your AudienceWhen planning a marketing story, your first step should always be to define your goals. Margaret explains that each interview should aim to achieve one primary outcome. Whether it's answering prospective students' questions, highlighting a faculty member's research, or offering a fresh perspective on a relevant issue, being clear about your goal ensures that your interview stays focused. This approach helps you shape the interview questions and the direction of the conversation.Furthermore, understanding your audience is crucial. Are you speaking to prospective students, current students, or perhaps peer institutions? The audience will determine the tone of the story and the types of questions you ask. For example, a spotlight on faculty will have a different approach than one designed for prospective students. By aligning your goals with your audience's needs, you can create more targeted and meaningful content.Conducting a Genuine InterviewMargaret's first piece of advice is deceptively simple: always conduct a live interview. While it may be tempting to email a list of questions, this approach often yields stiff, over-rehearsed responses that lack the authenticity of a real conversation. Conducting an interview via Zoom, phone, or in person allows for a more organic exchange. You'll be able to capture anecdotes, natural pauses, and other nuances that can make your story richer and more engaging.Email responses often come in overly polished, making it difficult to cut down or edit. Additionally, the back-and-forth of a real interview gives you the opportunity to ask follow-up questions, probe deeper into interesting points, and ensure you're getting the most out of your subject. As Margaret notes, a genuine interview helps you develop better content and ensures that your story resonates with your audience.Pre-Interview Prep: Setting the Stage for SuccessA successful interview begins before the first question is even asked. Margaret suggests gathering background information such as names, pronouns, job titles, and other essential details ahead of time. This helps the interviewee feel comfortable and ensures accuracy in your story. Sharing a rough idea of the questions you plan to ask also gives the interviewee time to think about their answers, making the actual interview process smoother and more productive.It's also important to manage expectations. Let your interviewee know how long the interview will take, how it will be used, and whether it will be recorded. This clarity reduces anxiety and builds trust. For student interviews, Margaret advises asking for information like their major, year in school, and hometown, which helps ease them into the conversation.Crafting and Ranking Your QuestionsOne of the most critical aspects of a successful interview is asking the right questions. Margaret recommends writing your questions in advance and ranking them to ensure you hit all the key points. Start with some easy, yes-or-no questions to get the interviewee comfortable, then move on to open-ended questions that encourage deeper answers.Questions that focus on the "how" and "why" of the person's experience will yield richer content. For example, asking a student, “What made you realize this major was the right choice for you?” encourages them to share personal stories and insights. Always be ready to follow up on answers that seem intriguing or require clarification. Simple prompts like “Tell me more about that” or “I'm so curious about…” can help you uncover more interesting details.Repurposing Interview Content Across ChannelsOne of the best ways to maximize the value of your interviews is to repurpose the content across different platforms. Whether you're turning it into a blog post, social media snippet, or video short, interviews provide versatile material. Margaret emphasizes the importance of pre-reporting in this process. For example, if a student interview touches on their study abroad experience, that segment could be repurposed for your institution's study abroad marketing.By thinking ahead and asking questions that can be used in multiple contexts, you can ensure that each interview has long-lasting value. The insights you gather can be transformed into copy for emails, web pages, or even future campaigns, allowing your content to work harder for you. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: The Alternative Agency

Play Episode Listen Later Sep 24, 2024 16:15

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education. Live from HighEdWeb, this conversation dives into the journey of building a Black-owned agency in a space where representation matters, Anthony's fresh take on marketing, and the real-life impact of using AI tools to enhance client relationships. From groundbreaking projects to the role of generative AI, this episode is packed with insights into both the challenges and opportunities in today's higher ed marketing landscape.Key TakeawaysThe Devoted is one of the few Black-owned marketing agencies in higher education, focused on offering authentic messaging that reflects the diversity of student populations.Anthony Robinson emphasizes the importance of real, direct marketing and the role of partnerships built on transparency and mutual accountability.AI plays a key role in The Devoted's operations, acting as a "second brain" to manage complex decision-making and streamline workflows.Authenticity is at the core of The Devoted's strategy—whether it's tackling societal issues like juvenile justice or working with educational institutions, the agency is committed to creating meaningful, real-world impact.What Inspired the Launch of The Devoted?Anthony Robinson reflects on his 15-year journey in higher education, which culminated in the creation of The Devoted, a Black-owned marketing agency. Anthony notes a glaring gap in higher ed marketing—there were no Black-owned agencies that truly represented the diversity of the students universities aim to recruit. His agency was built to fill this need, offering schools teams that reflect their student demographics both generationally and racially. Over the past year, The Devoted has already secured impactful partnerships, and Robinson is proud to bring his expertise and vision to the forefront of higher ed marketing.How Is The Devoted Marketing Approach Different?The conversation takes a deep dive into The Devoted's marketing philosophy. Robinson explains that while traditional higher ed agencies rely on conventional tactics, his agency focuses on authenticity and transparency. He speaks openly about being unafraid to say what needs to be said in the client relationship—even when it's uncomfortable. This level of honesty, he argues, builds stronger, more accountable partnerships. He stresses that this approach isn't just a marketing gimmick—it's rooted in The Devoted's core values and is reflected in everything from their content to their client engagements.What Role Does AI Play in Their Operations?AI is a crucial part of The Devoted's success. Robinson describes their use of AI tools like Gemini, Notion, and Read AI as a "second brain" for the team. These tools help manage client conversations, track decisions, and even highlight opportunities that might otherwise go unnoticed. By enhancing internal workflows and streamlining decision-making processes, AI allows The Devoted to offer more value to their clients while freeing up time for creative, strategic work. Robinson is careful to note that the goal is not to replace human roles, but to support them in ways that make work more efficient and meaningful.What's a Recent Project That Embodies The Devoted's Mission?One of the agency's recent projects, the Youth Sentencing and Reentry Project (YSRP), exemplifies its commitment to making a tangible impact. The YSRP works to end the practice of charging juveniles as adults, particularly in Pennsylvania, where 25% of all U.S. juveniles sentenced as adults come from. For the YSRP's 10-year anniversary, The Devoted helped rebrand the organization, creating a new website and marketing strategy. This project aligns with Robinson's goal of telling real stories, advocating for change, and making a lasting difference in communities.Ready for More?This episode scratches the surface of The Devoted's powerful work in the higher ed marketing space. To dive deeper into Anthony Robinson's fresh approach to authentic marketing, AI implementation, and impactful partnerships, tune into the full episode of The Higher Ed Pulse. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: Become an INTRApreneur

Play Episode Listen Later Sep 24, 2024 18:18

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference. Andy dives into the concept of "intrapreneurship" and how individuals within institutions can foster innovation and drive meaningful change from the inside. Through personal experiences and insightful examples, Andy explains how anyone can become a difference-maker on campus by adopting an entrepreneurial mindset and identifying opportunities for improvement.Key TakeawaysIntrapreneurship encourages staff to channel entrepreneurial energy internally, driving change within an organization.The best innovations often come from those closest to daily processes, like student services or campus operations.Developing an "entrepreneurial mindset" involves problem-first thinking, self-confidence, and a willingness to seek small, impactful wins.Higher education institutions can benefit significantly from empowering staff to identify inefficiencies and implement creative solutions.What is Intrapreneurship, and Why Does It Matter in Higher Education?Intrapreneurship is the practice of fostering entrepreneurial innovation within an existing organization. Andy Shearouse highlights the importance of encouraging faculty and staff to think like entrepreneurs, focusing on improving internal processes and services. This mindset differs from traditional entrepreneurship by emphasizing change from within, allowing institutions to become more adaptable and student-centered. For example, Andy discusses how colleges that quickly addressed the growing demand for mental health services were able to stay ahead of student needs and become more supportive environments.How Can Intrapreneurship Solve Campus-Wide Problems?Andy shared several real-world examples of intrapreneurship at work. One standout case involved transforming the course add/drop process at Augustana College from a cumbersome paper-based system to an efficient online solution. The initiative was driven by the Career Development Office, which recognized the inefficiencies students and staff faced. This change significantly improved the student experience, highlighting how even small departments can spearhead major improvements that benefit the entire campus community.What Traits Make a Successful Intrapreneur?The entrepreneurial mindset is key to becoming an intrapreneur. Andy outlines six traits of successful entrepreneurs, with the top two being: saying "yes, I can" when presented with a challenge and focusing on solving problems, not just pushing products. Intrapreneurs are proactive, identifying gaps and inefficiencies in their organizations and working creatively to address them. They don't need to overhaul entire systems overnight but instead look for small wins that snowball into broader, lasting changes. This problem-solving mindset is what empowers intrapreneurs to reshape their institutions incrementally.If you're intrigued by the idea of sparking change at your institution, you won't want to miss the full episode. Listen now to discover more examples of how intrapreneurship can drive innovation in higher education! - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: A President's Perspective on AI and Websites

Play Episode Listen Later Sep 24, 2024 14:14

In this episode of The Higher Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference. They discuss the critical role of the institution's website in shaping student engagement, how small teams can maximize their impact, and the importance of embracing AI in marketing and operations. Thom also shares insights from his career as a college president and how Southwestern College is refining its digital presence to meet the needs of today's graduate students.Key TakeawaysSouthwestern College's website serves as the digital front door, crucial for engaging prospective students, alumni, and donors, especially as 80% of its students now study remotely.Video and storytelling are key components in attracting graduate students, particularly through platforms like YouTube, which outperforms other channels like Instagram for their target demographic.AI tools, such as ChatGPT, are being experimented with for content creation and SEO, with a focus on enhancing team efficiency, especially for smaller marketing teams.Why Is a College President Attending the Hyatt Web Conference?Thom Chesney explains why he is attending the Hyatt Web Conference as one of the few college presidents present. He emphasizes that a college's website is its primary storytelling tool. At Southwestern College, this digital front door is where students, donors, and alumni first connect with the institution. Thom is looking for innovative ways to improve their web presence, as the last major update occurred before COVID. With a focus on outcomes and the student experience, Southwestern College is planning a web redesign to better showcase their transformational, student-centered programs.How Does Southwestern College Use Its Website to Attract Students?As a graduate-only institution, Southwestern College attracts adult learners, many of whom are rethinking or shifting their careers. Thom highlights that prospective students visit the website to understand how long their programs will take, the career opportunities available post-graduation, and to hear directly from current students and faculty. Southwestern focuses heavily on experiential learning and student outcomes, so incorporating video testimonials and real-world stories into their web presence is essential. Moving forward, they are refining their web content strategy to better align with where students are—like YouTube—while also ensuring their small team can maximize impact by focusing on the most effective platforms.How Is AI Being Integrated into the College's Marketing?When asked about AI's role in Southwestern College's operations, Thom explains that while they're still in the experimental stage, the potential is clear. Tools like ChatGPT are being used to draft content and help their team, which includes graduate assistants and interns, streamline workflows. This experimentation with AI also extends to analyzing current web content, identifying emerging themes, and improving SEO performance. Although Southwestern is cautious about fully replacing human interaction with AI, Thom sees its potential in enhancing efficiency, particularly for smaller marketing teams that need to do more with less.Ready for More?If you want to learn more about how Southwestern College is redefining its web presence and how AI is shaping higher ed marketing, listen to the full episode of The Pulse. Stay tuned for more insights into how college leaders like Thom Chesney are leveraging digital strategies to attract the right students. Catch up with the latest The Pulse episodes and explore cutting-edge trends in higher education marketing. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: Social Media Analytics

Play Episode Listen Later Sep 23, 2024 12:46

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media analytics are crucial for understanding audience engagement and content performance.The engagement rate per post by followers and the engagement rate per post by reach are two essential metrics for evaluating content.User-generated content and campus-related visuals tend to perform best during certain times of the year.Monthly reports that break down metrics into specific categories (e.g., athletics, campus scenes) help inform future content strategies.Don't be afraid of data—it's critical to understanding your content's effectiveness.What is Shuchita's presentation about, and what should attendees expect?Shuchita's presentation at HighEdWeb focuses on social media analytics, specifically how to make the most of the data that admissions teams collect. She encourages social media managers to understand what keeps their audience coming back by focusing on three key areas: gathering user-generated content, leveraging Instagram Reels, and engaging actively with their audience. Since Instagram's algorithm now prioritizes engagement, understanding how to boost it has become crucial for higher ed marketers. This session is a must-attend for anyone wanting to optimize their social media strategies using simple, data-driven steps.How can overwhelmed social media managers stay focused?Shuchita acknowledges that managing social media, especially for admissions, can feel overwhelming, particularly with the sheer number of platforms and tools available today. Her advice? Take a step back and disconnect if needed. It's important to avoid burnout, especially if social media plays a large part in both professional and personal lives. The key is to focus on the metrics that matter most—engagement rate per post by followers and by reach—rather than getting lost in endless data points. By breaking down metrics and focusing on user-generated content, campus visuals, and seasonal trends, marketers can make more informed decisions without feeling overwhelmed.What metrics should higher ed social teams focus on?Shuchita uses two core metrics to evaluate the performance of her content: engagement rate per post by followers and engagement rate per post by reach. Engagement by followers helps determine how the audience interacts with a post about the number of followers at the time of posting. This is especially useful for gauging the success of campus-centric visuals, athletic posts, and user-generated content. Engagement by reach, on the other hand, focuses on how well posts like deadline notifications or important updates perform in reaching a broader audience, even if engagement isn't as high. By keeping track of these metrics, social media teams can better assess what content works and adjust their strategies accordingly.How does Shuchita use benchmarks to guide her social media strategy?Shuchita's approach is a mix of internal and external benchmarking. Internally, her team at the University of Iowa has built benchmarks based on the past two years of data, giving them realistic goals for engagement and content performance. Externally, she keeps an eye on industry standards from platforms like Hootsuite, Rival IQ, and Sprout Social. These external benchmarks help her understand where her institution stands in comparison to broader higher education trends. Although the University of Iowa's account may be smaller than some industry averages, these comparisons offer valuable context, allowing her to refine her strategy.To dive deeper into social media analytics and how to use them effectively for higher education marketing, listen to the full episode of The Higher Ed pulse. Shuchita's expert insights are a must-hear for anyone looking to fine-tune their social media approach in higher ed. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Live at HighEdWeb: Analytics, SEO, and Just Moving Faster

Confessions of a Higher Ed CMO â€” with Jaime Hunt

Play Episode Listen Later Sep 23, 2024 13:16

In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts.‍Key Takeaways Higher ed institutions must move faster in testing and iterating website changes to improve performance.Analytics should be used to continuously optimize key metrics like engagement, click-through rates, and conversions.SEO is a powerful tool that needs regular monitoring and optimization for long-term success.AI is becoming an important tool to help small, overstretched teams manage tasks like SEO and analytics more efficiently.Institutions need to embrace a “messy” approach to analytics, focusing on incremental changes rather than waiting for perfect year-over-year comparisons.‍Episode SummaryHow can higher ed institutions use analytics more effectively?Beth discusses the common practice of using analytics to make year-over-year comparisons, but she argues that higher education institutions no longer have the luxury of waiting that long. With the recent switch to GA4 and constantly shifting traffic patterns, she advises institutions to adopt a more dynamic approach by continuously tweaking elements like call-to-action buttons, headlines, and page layout. Rather than waiting for perfect data, Beth advocates for real-time testing to improve website performance incrementally. Small, consistent changes—such as adjusting button copy or experimenting with color schemes—can help reduce friction in the user journey and increase conversions.‍Why should higher ed teams adopt a “messy” approach to analytics?Beth urges higher ed marketing and admissions teams to embrace the “messiness” of working with incomplete data sets or evolving tools like GA4. She acknowledges that many institutions prefer to work with clean, consistent year-over-year data, but waiting for ideal conditions may not be possible, especially with declining enrollment and budget constraints. Her advice is to start testing and optimizing immediately, even if the process feels imperfect. By moving quickly and adjusting based on real-time insights, institutions can drive better results, such as more applicants or higher engagement on program pages, without waiting for an entire admissions cycle to pass.‍How does SEO play into optimizing higher ed websites?Beth emphasizes that SEO should be treated differently from analytics. SEO requires constant optimization, and the progress is often more visible and easier to measure over time. At iFactory, Beth and her team consistently monitor competitors' keywords and adapt their strategies accordingly. She points out that SEO is a long-term game, but continuous effort yields incremental progress that can be tracked and improved monthly. By regularly optimizing keywords, meta descriptions, and content structure, institutions can ensure they are ranking well in search engines and driving traffic to their key pages.‍Can AI help overstretched higher ed teams manage analytics and SEO?Beth acknowledges that AI tools can offer a huge opportunity for teams that are juggling multiple responsibilities. By integrating AI into tasks like SEO analysis or content optimization, institutions can streamline their operations and make data-driven decisions more efficiently. AI won't replace humans but can help with tasks like keyword research, tracking performance, and even content recommendations, allowing teams to focus on higher-level strategic initiatives. As AI continues to develop, Beth believes it will become an essential part of how small, overstretched teams manage their day-to-day work.For more in-depth insights on how to incorporate AI, analytics, and SEO into your higher education marketing strategies, make sure to listen to the full episode. Beth Carron's actionable advice will help your institution move faster, optimize more effectively, and ultimately improve user engagement across digital channels. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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Ep. 48: Beyond Silos: Organizational Structures that Make Sense

Play Episode Listen Later Mar 15, 2024 56:33

In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.Takeaways include:Insight into organizational models, such as centralized, center-led, and decentralized structures, dissecting why each model may or may not work in certain contexts. Practical advice on how to determine the best organizational model for a specific institution and strategies to break down silos beyond just structural changes.Ideas around how schools can effectively leverage storytelling to create impactful narratives.Insight into the key roles that higher ed CMOs should focus on developing over the next 2-5 years.Tips for fostering a culture of teamwork and collaboration. Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO InteractiveGuest Social: https://www.linkedin.com/in/rachelreuben/Guest Bio: Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes. As VP of Account Strategy at OHO Interactive, Rachel brings new perspectives to clients on long-term strategy, organizational design, and enrollment marketing. She leads and hosts monthly OHO U webinars, the annual OHO U Online Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients.Prior to joining OHO, Rachel ran her own senior marketing leadership consultancy for higher education for nearly five years. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic projects at the State University of New York at New Paltz. During her consultancy, she served as interim vice president for marketing and communications at California College of the Arts, as well as interim executive director of marketing for the San Francisco Art Institute.Rachel has been a speaker at a variety of higher education events over the past couple of decades, among them the American Marketing Association's Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD).Rachel's insights have been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media, and pioneered its use in marketing higher education. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

EP467 – WordStressed

WPwatercooler - Weekly WordPress Talk Show

Play Episode Listen Later Oct 21, 2023 63:31

This week on WPwatercooler WCUS 2023 organizer Tom Finley joins us to delve deep into the current state and future of the WordPress community, focusing particularly on its governance, inclusivity, and ethical stances. Topics ranged from the role of Automattic and Matt Mullenweg in shaping the community, to the challenges faced by volunteer contributors feeling burnt out or marginalized. The panelists discussed the implications of hosting companies like Pantheon, which had been embroiled in a controversy over their stance on hosting hate group sites. They also talked about the need for transparency in decision-making processes, the power dynamics within the community, and the complexities of making ethical and philosophical choices as community members. The sentiment throughout the episode was one of existential crisis: a struggle to balance personal ethics with community ideals, weighed down by issues like control, contribution, and the potential for organizing independently of existing structures. The panel ended on an introspective note, questioning the efficacy of their own discussions in either contributing to or alleviating the ongoing crisis within the WordPress world. More about Tom – Web, Biz, Mastodon Links Interlude: Gutenberg Moves Fast Cost of Spam Withdrawing my workshop from HighEdWeb 2023 Open Letter on Elevating Our Standards Discussion about the WordPress Annual Survey with Josepha Haden Chomphosy

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Episode 45: Live at HighEdWeb: Is it time for campuses to BeReal?

Thought Feeder

Play Episode Listen Later Oct 14, 2022 26:12

Coming to you LIVE from HighEdWeb 2022, it's Joel and J.S.'s latest mailbag episode of Thought Feeder! Learn the answers to questions like: What metric is the best one to track? What were the biggest takeaways from HighEdWeb? Should Campuses start using BeReal? Find out what happens when Joel and J.S. stop being polite and start... Being Real!

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Brian Piper: A Lifelong Learner and Seizing Every Opportunity

From There to Here

Play Episode Listen Later Sep 28, 2022 56:38

SEO expert and Web3 thought leader Brian Piper talks with Host Jason Shupp about his pursuit of constant learning, teaching under pressure, and creating opportunities. He walks us through the journey that put him at the forefront of content optimization and now at the forefront of Web 3.0.Brian Piper is an author, speaker, and consultant. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies, including Xerox, L3Harris, IBM, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. In the last year, he has been diving into Web3, community building, NFTs, and social tokens and is the founder of the $PIPER coin. He recently co-authored the second edition of Epic Content Marketing which comes out in February 2023.When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.Brian has presented at NFTNYC, Content Marketing World, ContentTECH, PRSA Icon, HighEdWeb, eduWeb, MeasureSummit, and Collaborate Summit, is a volunteer and Board member for HighEdWeb and a mentor for the Content Marketing Institute.As noted in the show, here are links to Brian doing a deep dive into Web 3.0, crypto, NFT's and Blockchain :A beginners' guide to Web 3 marketing, NFT's and blockchain (in 11 Q&A):https://youtu.be/CQygeDOR6SQWhat creators need to know about Web3, NFTs, and the Metaverse:https://youtu.be/WYFvHi7T654To learn more, visit:linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

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Episode 42: The Return of HighEdWeb IRL

Thought Feeder

Play Episode Listen Later Sep 1, 2022 44:37

HighEdWeb's President, Nikki Massaro Kauffman, joins the podcast to talk about the do's and don'ts of pitching to conferences and the importance of being part of the Higher Ed community.

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#74: Roundtable Review of Web Work in 2020

The Drunken UX Podcast

Play Episode Listen Later Oct 26, 2020 59:54

This week we’re joined by HighEdWeb veterans Paul Gilzow, Nikki Massaro Kauffman, and Matt Ryan to take a look back at 2020. In this special roundtable episode, we see where they found success, what challenges...

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#47: Talking Accessibility, Portfolios, and CSS Hacks

The Drunken UX Podcast

Play Episode Listen Later Oct 14, 2019 72:45

Michael’s on his way to HighEdWeb in Milwaukee, but before that, he and Aaron tackle three quick topics in this week’s episode. First up is an update on Domino’s attempt to push an web accessibility...

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Accessibility, It's More Than Compliance, with Erika Boltz

undeclared

Play Episode Listen Later Oct 9, 2019 38:17

Erika Boltz is an ally and activist living with a disability, working as a social media coordinator at University of Florida Health. She has presented on social media accessibility at multiple conferences including eduWeb, HigherEdExperts, and HighEdWeb. What you'll learn about in this episode: What defines true accessibility How Erika Boltz became the Social Media Coordinator at University of Florida Health How Boltz discovered a passion for inclusion and accessibility How to create an actionable plan for your institution How to find a balance with effective yet accessible marketing Which major platforms have accessibility features built-in and how to navigate communication challenges that don't offer that option How to build a system of checks and balances that catch errors as they happen How to train marketing teams to create accessible content How accessibility factors into budget What role accessibility plays in addressing the invisible issues and mental illness on campus Additional resources: Twitter: @EFBoltz Resource Document: https://docs.google.com/document/d/1PHonyprZ8LW7gZje8kQe5-vcU0aXmgttNSsC_dW5Wdw/edit LifeLaughterASL TikTok User Example: https://www.buzzfeednews.com/article/laurenstrapagiel/viral-tiktok-deaf-asl

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erin supinka & the thanksgiving holiday special

Higher Ed Social

Play Episode Listen Later Nov 22, 2018 52:47

Erin Supinka is the assistant director of digital engagement at Dartmouth University., and recorded with us from her car, because she and her fiancé are working on ALL THE THINGS in their house. The group debates the effectiveness of the college dorm favorite Command Strips, HighEd Web, and problems on campus that can sometimes be solved by networking. As three social media managers, Lougan, Jackie, and Erin talk about how social media is changing, and not really staying the same.Links to cool stuff: Erin on TwitterErin on LinkedInErin’s Presentation at HighEdWeb (including slides!)Summary of Erin's Presentation on LINK Episode 139 https://media.blubrry.com/highered/highered.social/episodes/HES-0139.mp3

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RTO: Evolution of Web Design, Gutenberg Accessibility RFP, Debugging WordPress…

The Drunken UX Podcast

Play Episode Listen Later Oct 26, 2018 12:20

Fresh back from HighEdWeb 2018 in Sacramento, and while it might be late this week, we know you need your RTO in your life. So, we’ve put together some good ones for you. We kick...

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HEH 15: HighEdWeb Memphis

High Ed Hangout

Play Episode Listen Later Apr 18, 2017 62:23

We delve a bit deeper into Daniel’s trip to the HighEdWeb conference in Memphis. He shares the take-aways, and we chat about how all of us can implement some of the things talked about (centralized web support across campus – pay vs. no-pay). Daniel sums up HighEdWeb in Memphis http://wso2.com/ WordPress API being developed (very... Read more »

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Using the WordPress REST API

Play Episode Listen Later Apr 14, 2017 28:51

The REST API became part of WordPress Core in version 4.7. For developers like me, this is one of the most exciting changes to WordPress in years. But now that it’s in core, what do you use it for? How does it fit into what you’re already doing? And what does it allow you to […]

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HEH 14: The Conference on Conferences Conference (RIP SXSW)

High Ed Hangout

Play Episode Listen Later Mar 16, 2017 51:03

This episode is all about conferences. How do we get funding? How often do we get to go? How do we select a conference? We also reminisce (again) about how great SXSW used to be. Daniel at HighEdWeb in Memphis Fienen’s Totally Topical, Terrific Tutorial to Tag Manager Double-ken What makes a good conference? SXSW... Read more »

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Centralized News at Vanderbilt University

Play Episode Listen Later Feb 13, 2017 55:45

Universities generate a lot of news: awards, research highlights, student profiles, athletic victories, and more. At its heart, WordPress is still a great blogging platform, which makes it the ideal place to publish and promote your campus news. But the decentralized reality of higher ed can make it more complicated than you expect. Today, we’ll […]

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Access Denied - WordPress Security

Play Episode Listen Later Nov 10, 2016 47:39

Whenever you talk about WordPress, someone brings up WordPress security. Your boss is going to bring it up, your clients are going to bring it up, and there’s a decent chance you’ve had at least one night’s sleep ruined thinking about it. It’s one of those things that makes you feel paranoid: Am I doing […]

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Going WordPress

Play Episode Listen Later Oct 11, 2016 53:20

The campus web ecosystem is often very messy. You may have hundreds or even thousands of distinct web properties, and each one has its own history, its own personalities, and its own reasons why it’s special and has to be different. This episode features WPCampus community members Brian DeConinck and Jen McFarland, and one of […]

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Marketing Live - HighEdWeb's Integrated Marketing Academy

Play Episode Listen Later Sep 9, 2016 28:21

HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.

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Marketing Live - HighEdWeb's Integrated Marketing Academy

Play Episode Listen Later Sep 9, 2016 28:21

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Web Governance

Play Episode Listen Later Sep 6, 2016 55:40

When we talk about WordPress in higher ed, we often talk about technology—themes and plugins, server configurations, etc. But at some point, the developers have to let go and the content creators take over. In higher ed, that brings with it a whole new set of challenges. This episode features WPCampus members Brian DeConinck, Jen […]

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WPCampus 2016 Conference Retrospective

Play Episode Listen Later Aug 1, 2016 45:36

In August 2015, Rachel Cherry tweeted about an idea she had: a WordCamp for people who use WordPress in higher education. Eleven and a half months later, over 150 people representing 60 different higher ed institutions gathered in Sarasota, Florida for the inaugural WPCampus conference. With WPCampus 2016 wrapped up and WPCampus 2017 on everyone’s […]

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2016 WPCampus Survey

Play Episode Listen Later Jul 1, 2016 66:23

In May 2016, WPCampus organized a groundbreaking survey of educational institutions asking how they’re using WordPress. We’ll be discussing the results with Shane Pearlman of Modern Tribe, who took the lead organizing and conducting that survey. This episode features WPCampus members Brian DeConinck, Jen McFarland, and Shane Pearlman. Episode Audio

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Marketing Live - HighEdWeb West

Play Episode Listen Later Jun 16, 2016 47:10

HighEdWeb West is a wrap! Did you miss your chance to talk strategy with fellow webbies in California last week? Tune in for the post-conference download with the conference chair, attendees and co-presenters of the 'Best of Conference' award their presentation titled, "We

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Marketing Live - HighEdWeb West

Play Episode Listen Later Jun 15, 2016 47:10

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